1 00:00:08,440 --> 00:00:12,239 Speaker 1: Welcome to another episode of Strictly Business, the podcast in 2 00:00:12,280 --> 00:00:14,720 Speaker 1: which we speak with some of the brightest minds working 3 00:00:14,760 --> 00:00:18,959 Speaker 1: in the media business today. I'm Andrew Wallenstein with Variety. 4 00:00:19,880 --> 00:00:23,319 Speaker 1: Want a free TV, and not just any TV, but 5 00:00:23,400 --> 00:00:26,400 Speaker 1: a fifty five inch top of the line stay to 6 00:00:26,480 --> 00:00:29,080 Speaker 1: the art screen. You'd probably have to pay more than 7 00:00:29,120 --> 00:00:31,600 Speaker 1: a thousand bucks if you wanted to hang one in 8 00:00:31,680 --> 00:00:35,400 Speaker 1: your living room. Well, my next guest has an interesting 9 00:00:35,479 --> 00:00:39,120 Speaker 1: proposition for you, but it comes with some strings attached. 10 00:00:39,760 --> 00:00:43,640 Speaker 1: We'll be back with Ilia Posen, CEO and founder of 11 00:00:43,760 --> 00:00:54,600 Speaker 1: Telly to explain in just a moment. And we are 12 00:00:54,720 --> 00:00:59,440 Speaker 1: back with Ilia Posen, CEO and founder of Telly, which 13 00:00:59,680 --> 00:01:04,080 Speaker 1: just be the most audacious new product introduced this year, 14 00:01:04,440 --> 00:01:07,880 Speaker 1: and he's just getting started. There's some new interactive features 15 00:01:07,920 --> 00:01:10,800 Speaker 1: we're going to highlight from Telly as well. But first, 16 00:01:10,800 --> 00:01:11,880 Speaker 1: thanks for being with us. 17 00:01:11,880 --> 00:01:14,840 Speaker 2: Alia, Hey, thanks for having me so. 18 00:01:15,000 --> 00:01:17,120 Speaker 1: As I referenced to the top of the show, you 19 00:01:17,240 --> 00:01:21,600 Speaker 1: have been given out free TVs. You pledged in May 20 00:01:21,959 --> 00:01:24,000 Speaker 1: you were going to give out about half a million 21 00:01:24,040 --> 00:01:25,880 Speaker 1: of them by the end of the year here in 22 00:01:25,920 --> 00:01:29,119 Speaker 1: the US, and as we sit here having this conversation 23 00:01:29,240 --> 00:01:31,680 Speaker 1: in late December. Have you reached that goal? 24 00:01:32,280 --> 00:01:35,760 Speaker 3: You know, we've we've set out to build this product. 25 00:01:35,800 --> 00:01:39,839 Speaker 3: We've built an amazing team, and we've we've put. 26 00:01:39,720 --> 00:01:41,360 Speaker 2: Out thousands of thousands of units. 27 00:01:41,400 --> 00:01:43,600 Speaker 3: And you know, one thing we've done that's really really 28 00:01:43,640 --> 00:01:47,600 Speaker 3: different is when we announced this company publicly in May, 29 00:01:48,240 --> 00:01:52,440 Speaker 3: we had an astonishing number of people that were interested 30 00:01:52,440 --> 00:01:56,720 Speaker 3: in our product. Honestly blew away our expectations. We had 31 00:01:56,800 --> 00:01:58,040 Speaker 3: nearly nearly half. 32 00:01:57,840 --> 00:01:59,640 Speaker 2: A million people are currently on our wait list. 33 00:02:00,120 --> 00:02:02,480 Speaker 3: We spent zero dollars in marketing. We had to sign 34 00:02:02,600 --> 00:02:06,040 Speaker 3: up every single second. The types of people that signed 35 00:02:06,120 --> 00:02:09,400 Speaker 3: up were mirror the US population, so they're you know, 36 00:02:09,680 --> 00:02:12,360 Speaker 3: everyone's very interest in the high quality product that we've built. 37 00:02:12,600 --> 00:02:17,399 Speaker 3: The other thing that happened was we attracted manufacturers that 38 00:02:18,160 --> 00:02:20,919 Speaker 3: wouldn't even return our calls in the beginning, right, these 39 00:02:20,960 --> 00:02:23,840 Speaker 3: are the top tier ones that you know, make the 40 00:02:23,840 --> 00:02:24,960 Speaker 3: best products. 41 00:02:24,560 --> 00:02:26,079 Speaker 2: In the world, and as a startup, they don't really 42 00:02:26,080 --> 00:02:26,919 Speaker 2: give you the time of day. 43 00:02:26,960 --> 00:02:31,600 Speaker 3: But once they saw the tremendous response the consumer demand, 44 00:02:32,120 --> 00:02:34,840 Speaker 3: we started to have, you know, more serious conversations and 45 00:02:35,040 --> 00:02:35,920 Speaker 3: we thought, you know what. 46 00:02:35,919 --> 00:02:37,000 Speaker 2: Let's take advantage of that. 47 00:02:37,480 --> 00:02:40,720 Speaker 3: Let's slower roll let's send thousands and thousands of units 48 00:02:40,720 --> 00:02:43,160 Speaker 3: now which we have, Let's kind of iterate and build 49 00:02:43,160 --> 00:02:45,840 Speaker 3: this product together and have a much bigger and stronger 50 00:02:45,880 --> 00:02:46,359 Speaker 3: twenty four. 51 00:02:46,760 --> 00:02:50,960 Speaker 1: Well, my guess is the the Samsungs of the world 52 00:02:51,080 --> 00:02:54,240 Speaker 1: or other companies that make the kind of screens that 53 00:02:54,280 --> 00:02:57,760 Speaker 1: go into Telli probably thought you were crazy, I mean 54 00:02:58,120 --> 00:03:04,000 Speaker 1: giving these screens away. Now that you've proven that you 55 00:03:04,040 --> 00:03:09,240 Speaker 1: could get these screens out the door, what is what 56 00:03:09,280 --> 00:03:11,399 Speaker 1: are you going to do in twenty twenty four? Are 57 00:03:11,400 --> 00:03:14,080 Speaker 1: you going to now you know, how many more screens 58 00:03:14,160 --> 00:03:15,840 Speaker 1: do you plan on giving out? And are you going 59 00:03:15,919 --> 00:03:18,320 Speaker 1: to give them out for free? Because I'm sure people 60 00:03:18,320 --> 00:03:21,239 Speaker 1: listening to this are gonna be banging at your door. 61 00:03:22,280 --> 00:03:23,480 Speaker 2: Yeah, great question. 62 00:03:23,520 --> 00:03:27,120 Speaker 3: Now people assume that free is just like an initial offer, 63 00:03:27,160 --> 00:03:29,320 Speaker 3: and then adventurely we're going to start charging for our product. 64 00:03:29,360 --> 00:03:30,400 Speaker 2: It's always going to be free. 65 00:03:30,600 --> 00:03:33,480 Speaker 3: We're planning on delivering a lot of units in twenty four. 66 00:03:33,840 --> 00:03:36,480 Speaker 3: And if you look at the TV today and I 67 00:03:36,520 --> 00:03:39,480 Speaker 3: know you had a chance to see, it's it's a 68 00:03:39,560 --> 00:03:42,000 Speaker 3: state of the RTV. And don't let the price point 69 00:03:42,280 --> 00:03:43,520 Speaker 3: of free throw you off. 70 00:03:43,640 --> 00:03:46,760 Speaker 2: Right. This is not a low budget TV targeted at 71 00:03:46,800 --> 00:03:48,880 Speaker 2: low income folks. This is this is. 72 00:03:48,840 --> 00:03:51,160 Speaker 3: A high MTV And as you said in the beginning 73 00:03:51,240 --> 00:03:53,080 Speaker 3: of your program, right, if we sold this thing, it 74 00:03:53,120 --> 00:03:53,480 Speaker 3: will be. 75 00:03:53,440 --> 00:03:54,760 Speaker 2: Well over one thousand dollars. 76 00:03:55,320 --> 00:03:58,000 Speaker 3: It comes with those screens, that's got a sound bar 77 00:03:58,080 --> 00:04:01,040 Speaker 3: made by Harmon cart and it can do who calls 78 00:04:01,080 --> 00:04:04,760 Speaker 3: on Zoom and play amazing music and through Spotify and 79 00:04:05,120 --> 00:04:07,080 Speaker 3: you know, and so many more things that's got to 80 00:04:07,080 --> 00:04:09,640 Speaker 3: pull voice assistant built in. These are all things that 81 00:04:09,720 --> 00:04:12,240 Speaker 3: your TV just simply can't do, right, And that's the 82 00:04:12,280 --> 00:04:15,320 Speaker 3: way where we've built Kelly. It's kind of kind of 83 00:04:15,320 --> 00:04:17,120 Speaker 3: taken a page out of you know, like like the 84 00:04:17,200 --> 00:04:20,440 Speaker 3: Tesla playbook, if you will, where the car is overloaded 85 00:04:20,480 --> 00:04:24,160 Speaker 3: with extra computing power, extra hardware, and it becomes better 86 00:04:24,200 --> 00:04:25,680 Speaker 3: and better and better over time. 87 00:04:25,800 --> 00:04:25,960 Speaker 2: Right. 88 00:04:26,000 --> 00:04:28,880 Speaker 3: So at Telly, we release software updates every month, and 89 00:04:28,960 --> 00:04:30,440 Speaker 3: this thing improves time. 90 00:04:30,240 --> 00:04:31,640 Speaker 2: Over time over time. Right. 91 00:04:31,720 --> 00:04:33,919 Speaker 3: So, you know, we didn't have a voice assistant a 92 00:04:33,920 --> 00:04:36,400 Speaker 3: few weeks ago, right now we do. We have a 93 00:04:36,480 --> 00:04:39,040 Speaker 3: karaoke remote coming soon. We would be able to pick 94 00:04:39,080 --> 00:04:41,400 Speaker 3: up your remote control and sing into it, right, and 95 00:04:41,440 --> 00:04:44,720 Speaker 3: so many other cool features that will make this thing 96 00:04:44,800 --> 00:04:46,960 Speaker 3: by far the state of the art device. And truly 97 00:04:47,480 --> 00:04:49,800 Speaker 3: kind of the heartbeat of the living room, the main 98 00:04:49,839 --> 00:04:52,919 Speaker 3: device in the home. And our goal here is in 99 00:04:53,000 --> 00:04:55,960 Speaker 3: the same way that the iPhone became, you know, the 100 00:04:56,040 --> 00:04:58,279 Speaker 3: main device out of the home, right, the main device 101 00:04:58,320 --> 00:05:01,640 Speaker 3: on you. The TV is still that device that brings 102 00:05:01,720 --> 00:05:03,200 Speaker 3: the family together. 103 00:05:03,360 --> 00:05:05,080 Speaker 2: Right, And it kind of missed the mark. 104 00:05:05,160 --> 00:05:08,560 Speaker 3: TVs haven't really changed in over ten years, right, and 105 00:05:08,680 --> 00:05:10,200 Speaker 3: it kind of stayed the same. And our goal is 106 00:05:10,240 --> 00:05:13,039 Speaker 3: to reintroduce this thing and bring the smartest TV in 107 00:05:13,040 --> 00:05:13,480 Speaker 3: the market. 108 00:05:13,520 --> 00:05:15,440 Speaker 2: And this thing is just going to take over your 109 00:05:15,440 --> 00:05:15,880 Speaker 2: living room. 110 00:05:16,279 --> 00:05:19,240 Speaker 1: Well okay, now, obviously some people listening to this are 111 00:05:19,240 --> 00:05:21,640 Speaker 1: going to be saying this can't this is too good 112 00:05:21,680 --> 00:05:24,280 Speaker 1: to be true. So we have to explain a few things. 113 00:05:24,600 --> 00:05:29,039 Speaker 1: Number One, Telly is no ordinary TV. Attached to this 114 00:05:29,680 --> 00:05:33,280 Speaker 1: great fifty five inch piece of hardware is a second, 115 00:05:33,520 --> 00:05:38,200 Speaker 1: smaller screen at the bottom that is always showing commercials. 116 00:05:38,240 --> 00:05:41,040 Speaker 1: You cannot turn it off when the screen is on. 117 00:05:41,839 --> 00:05:46,440 Speaker 1: Number Two, if you are privacy sensitive, Telly may not 118 00:05:46,600 --> 00:05:49,800 Speaker 1: be for you. It comes equipped with a camera and 119 00:05:49,880 --> 00:05:54,240 Speaker 1: a censure a sensor that watches what you're watching in 120 00:05:54,400 --> 00:05:57,920 Speaker 1: order to deliver that information to advertisers, and you have 121 00:05:58,000 --> 00:06:00,560 Speaker 1: to fill out a battery of more than one hundred 122 00:06:00,640 --> 00:06:04,560 Speaker 1: questions about all kinds of consumer behavior just to use 123 00:06:04,680 --> 00:06:08,359 Speaker 1: Telly in the first place. That is, if you're lucky 124 00:06:08,400 --> 00:06:11,200 Speaker 1: to even get selected. Not everyone who wants a free 125 00:06:11,279 --> 00:06:15,159 Speaker 1: Telly gets one. So you know what I mean, what 126 00:06:15,279 --> 00:06:17,719 Speaker 1: percentage of people who you know who even come to 127 00:06:17,760 --> 00:06:19,640 Speaker 1: you actually even get a TV? 128 00:06:20,680 --> 00:06:21,880 Speaker 2: Yeah? All good questions. 129 00:06:21,880 --> 00:06:25,400 Speaker 3: So, first of all, everyone's everyone's qualified to get a Telly, right, 130 00:06:25,560 --> 00:06:27,680 Speaker 3: as long as as long as you sign up and 131 00:06:27,760 --> 00:06:30,760 Speaker 3: you opt in to our terms of service, you're qualified 132 00:06:30,760 --> 00:06:31,400 Speaker 3: to get the TV. 133 00:06:31,520 --> 00:06:33,920 Speaker 2: We don't. We don't select people based on any kind 134 00:06:33,920 --> 00:06:34,720 Speaker 2: of bias, right. 135 00:06:34,839 --> 00:06:38,680 Speaker 3: So, so, and from a from a data and privacy perspective, 136 00:06:38,800 --> 00:06:41,400 Speaker 3: you know, we're one hundred percent privacy first as a company. 137 00:06:41,600 --> 00:06:43,839 Speaker 3: If you look at what's happening in all the other 138 00:06:43,920 --> 00:06:47,000 Speaker 3: TVs when you purchase, you know, any other TV on 139 00:06:47,040 --> 00:06:48,880 Speaker 3: the market, you're buying the. 140 00:06:48,839 --> 00:06:50,520 Speaker 2: TV and they also sell your data. 141 00:06:50,560 --> 00:06:54,800 Speaker 3: They deliver advertising, right, and our consumers recognize that that 142 00:06:55,040 --> 00:06:57,400 Speaker 3: revenue is being double dipped on. I'm already paying for it, 143 00:06:57,760 --> 00:07:01,080 Speaker 3: and I'm my my data is being used there selling advertising. 144 00:07:01,720 --> 00:07:04,120 Speaker 3: You know why am I paying twice? And they're realizing 145 00:07:04,160 --> 00:07:06,800 Speaker 3: that with Telly, we're just upfront about it. We're completely 146 00:07:06,839 --> 00:07:09,920 Speaker 3: transparent about it, and you're right. At the sign up process, 147 00:07:10,440 --> 00:07:13,160 Speaker 3: we ask a number of you know, demographic and psychographic 148 00:07:13,280 --> 00:07:14,920 Speaker 3: questions that that are. 149 00:07:15,080 --> 00:07:17,560 Speaker 2: That are utilized to target advertising. 150 00:07:17,000 --> 00:07:20,200 Speaker 3: That are specific to you, right, because all ads aren't equal, 151 00:07:20,200 --> 00:07:22,200 Speaker 3: and the ads that are shown to you are could 152 00:07:22,200 --> 00:07:25,480 Speaker 3: be different that are shown to me because consumers want advertising, 153 00:07:25,520 --> 00:07:27,360 Speaker 3: but they want that advertising to be relevant. 154 00:07:27,440 --> 00:07:27,560 Speaker 2: Right. 155 00:07:27,840 --> 00:07:30,360 Speaker 3: When when consumers hate ads, it's when they're when they don't, 156 00:07:30,480 --> 00:07:32,760 Speaker 3: they don't, they don't belong and they you know, they 157 00:07:32,880 --> 00:07:35,080 Speaker 3: just they shouldn't be there and they interrupt your experience. 158 00:07:35,160 --> 00:07:39,640 Speaker 3: But more importantly, that bottom screen that you mentioned, yes, 159 00:07:39,680 --> 00:07:40,880 Speaker 3: there are. 160 00:07:40,920 --> 00:07:42,760 Speaker 2: You know, when you watch the top screen, the bottom 161 00:07:42,840 --> 00:07:45,200 Speaker 2: screen comes along with it. But if you look at. 162 00:07:45,080 --> 00:07:48,680 Speaker 3: Any any consumer feedback and any of our data, people 163 00:07:48,720 --> 00:07:51,280 Speaker 3: love it. It's not a distraction. The best parallel I 164 00:07:51,280 --> 00:07:53,440 Speaker 3: can give to It's kind of like the dashboard to 165 00:07:53,480 --> 00:07:55,840 Speaker 3: your car. Right, the top screen your windshield, the bottom 166 00:07:55,920 --> 00:07:58,280 Speaker 3: is your a dometer, your speedometer, your. 167 00:07:58,240 --> 00:07:59,040 Speaker 2: Radio, your nav. 168 00:07:59,360 --> 00:08:02,440 Speaker 3: You know, we show actor information then news and weather 169 00:08:02,600 --> 00:08:04,840 Speaker 3: and sports scores, so you know, if you're watching your 170 00:08:04,880 --> 00:08:08,760 Speaker 3: favorite sports team playing on you know, on a broadcast network. 171 00:08:08,760 --> 00:08:11,120 Speaker 3: We can show you scores around the country kind of 172 00:08:11,120 --> 00:08:14,080 Speaker 3: like the lower third on the bottom screen, or a newsticker, 173 00:08:14,560 --> 00:08:17,720 Speaker 3: magical browsing Netflix, and your Rotten Tomatoes reviews pop up 174 00:08:17,760 --> 00:08:20,040 Speaker 3: right there in the bottom right. So the first and 175 00:08:20,240 --> 00:08:21,480 Speaker 3: foremost the priority of. 176 00:08:21,440 --> 00:08:25,360 Speaker 2: That screen is to enhance your content viewing experience. 177 00:08:25,440 --> 00:08:28,760 Speaker 3: But yes, there is advertising, and that advertising is there 178 00:08:28,800 --> 00:08:29,640 Speaker 3: to support. 179 00:08:29,480 --> 00:08:32,160 Speaker 2: The fact that the TV is free, and we're very 180 00:08:32,200 --> 00:08:32,839 Speaker 2: upfront about it. 181 00:08:32,920 --> 00:08:36,920 Speaker 3: You're opting into that, and we're fully transparent, right, and 182 00:08:36,960 --> 00:08:42,040 Speaker 3: the consumer understands that, and they understand the value stream understood. 183 00:08:42,320 --> 00:08:46,240 Speaker 1: But I think people myself included, are going to wonder, 184 00:08:46,840 --> 00:08:49,680 Speaker 1: how are you making money if you're giving these things away? 185 00:08:49,800 --> 00:08:52,240 Speaker 1: It's not coming from the consumer, or is there some 186 00:08:52,320 --> 00:08:54,600 Speaker 1: other revenue source, or is this the kind of thing 187 00:08:54,679 --> 00:08:59,400 Speaker 1: in sort of you know classic you know, Silicon Valley style, 188 00:09:00,720 --> 00:09:03,360 Speaker 1: you know, is it just about scaling and you'll worry 189 00:09:03,360 --> 00:09:06,640 Speaker 1: about making money later? What's the business here? 190 00:09:07,480 --> 00:09:07,680 Speaker 2: Yeah? 191 00:09:07,920 --> 00:09:10,319 Speaker 3: No, we're making money in the same way that any 192 00:09:10,360 --> 00:09:14,200 Speaker 3: other TV manufacturer makes money. Right when when a Visio 193 00:09:14,320 --> 00:09:17,000 Speaker 3: or Samsung sells you a TV, there's hardly any margin 194 00:09:17,040 --> 00:09:19,520 Speaker 3: on the hardware anyway, there's pretty much no money for them. 195 00:09:19,440 --> 00:09:20,080 Speaker 2: To be made there. 196 00:09:20,320 --> 00:09:23,960 Speaker 3: Right, We're just our business model is just better that 197 00:09:24,000 --> 00:09:26,960 Speaker 3: we're able to make more money in the same business streams, 198 00:09:27,000 --> 00:09:28,920 Speaker 3: in the same revenue streams that they are. So it's 199 00:09:28,960 --> 00:09:33,360 Speaker 3: no different, right. TV makers are monetizing data, they're delivering ads, 200 00:09:33,559 --> 00:09:35,560 Speaker 3: and we're doing the exact same thing, except we're not 201 00:09:35,640 --> 00:09:36,400 Speaker 3: selling your TV. 202 00:09:36,679 --> 00:09:39,480 Speaker 2: And once again, if you look back at the playbook 203 00:09:39,520 --> 00:09:41,280 Speaker 2: of Pluto, same idea. 204 00:09:41,480 --> 00:09:44,480 Speaker 3: We don't have to charge your subscription fee and deliver 205 00:09:44,559 --> 00:09:47,960 Speaker 3: advertising to you like cable companies do. Pluto has built 206 00:09:47,960 --> 00:09:52,319 Speaker 3: a very successful and very sustainable business on just ads alone, right, 207 00:09:52,360 --> 00:09:55,720 Speaker 3: And so initially we as a company pay for the TV, 208 00:09:56,080 --> 00:09:59,640 Speaker 3: right and we deliver it to you in your home. 209 00:10:00,000 --> 00:10:02,640 Speaker 3: TVs are used for a very very long time, right. 210 00:10:02,679 --> 00:10:05,080 Speaker 3: The average American family watches over five and a half 211 00:10:05,120 --> 00:10:08,520 Speaker 3: hours of television every single day. The primary TV is 212 00:10:08,559 --> 00:10:11,560 Speaker 3: about sixty percent of that viewing. That's you know, three 213 00:10:11,640 --> 00:10:14,560 Speaker 3: four hours a day of usage. That's a lot of 214 00:10:14,760 --> 00:10:17,319 Speaker 3: TV time on your primary TV. That's also a lot 215 00:10:17,320 --> 00:10:19,720 Speaker 3: of opportunities for advertisers to be able to reach the 216 00:10:19,760 --> 00:10:21,319 Speaker 3: consumer with relevant ads. 217 00:10:21,400 --> 00:10:24,760 Speaker 2: Right, So I think that's that's where our business model works. 218 00:10:24,600 --> 00:10:28,720 Speaker 3: Is we're able to deliver relevant advertising, performance advertising, not 219 00:10:28,760 --> 00:10:31,120 Speaker 3: just brand awareness advertising, and do it in a way 220 00:10:31,160 --> 00:10:33,520 Speaker 3: where build a sustainable business, where we're able to give 221 00:10:33,520 --> 00:10:36,240 Speaker 3: away the hardware and then you have a clear direct 222 00:10:36,360 --> 00:10:37,600 Speaker 3: value exchange with the consumer. 223 00:10:38,679 --> 00:10:40,319 Speaker 1: Now, I want to get into some of the new 224 00:10:40,360 --> 00:10:45,080 Speaker 1: stuff you've got coming, because there's now going to be 225 00:10:45,280 --> 00:10:50,720 Speaker 1: some sort of new interactive features coming to Telly, Which 226 00:10:50,720 --> 00:10:52,880 Speaker 1: isn't to say that there's nothing interactive. I know you 227 00:10:52,920 --> 00:10:56,560 Speaker 1: guys have some QR codes that you're playing with, but 228 00:10:57,000 --> 00:11:00,920 Speaker 1: let's talk about some of the browser functionality that you 229 00:11:01,120 --> 00:11:04,160 Speaker 1: have coming to tell you, Yeah. 230 00:11:03,960 --> 00:11:07,400 Speaker 2: This is super excited about this one. So typically when you. 231 00:11:07,360 --> 00:11:10,679 Speaker 3: See ads on TV, it's a it's a fifteen second 232 00:11:10,720 --> 00:11:15,480 Speaker 3: or thirty second commercial sandwiched in between content, right, and from. 233 00:11:15,320 --> 00:11:17,280 Speaker 2: A brand perspective, that's a great way. 234 00:11:17,120 --> 00:11:19,640 Speaker 3: To get awareness for your product, but it's not a 235 00:11:19,640 --> 00:11:22,319 Speaker 3: great way to get performance out of it. Right when 236 00:11:22,360 --> 00:11:24,880 Speaker 3: that add is in between content. As a consumer, you 237 00:11:24,920 --> 00:11:26,880 Speaker 3: can't wait to get back to the content, so people 238 00:11:26,880 --> 00:11:29,040 Speaker 3: don't really engage on that ad. There's not enough time 239 00:11:29,080 --> 00:11:31,200 Speaker 3: to take your phone out to scan up your RCO 240 00:11:31,360 --> 00:11:33,480 Speaker 3: or maybe take your computer out and go to a 241 00:11:33,520 --> 00:11:37,880 Speaker 3: website or something. Right for us, performance is critical, and 242 00:11:37,920 --> 00:11:41,000 Speaker 3: because we have that screen on the bottom that's there 243 00:11:41,040 --> 00:11:41,960 Speaker 3: the entire time. 244 00:11:42,400 --> 00:11:44,600 Speaker 2: Let's say you're watching a program. 245 00:11:44,400 --> 00:11:47,160 Speaker 3: And then ad for I don't know, Toyota Tundra comes 246 00:11:47,200 --> 00:11:50,320 Speaker 3: on the on the screen on the main screen, we 247 00:11:50,400 --> 00:11:52,960 Speaker 3: can show you a relevant ad on the bottom screen 248 00:11:53,640 --> 00:11:57,960 Speaker 3: or a local Tundra offer in your local market. And 249 00:11:58,280 --> 00:12:01,600 Speaker 3: what's coming very soon in aut a month is you'll 250 00:12:01,640 --> 00:12:04,000 Speaker 3: actually be able to take your remote out and click 251 00:12:04,040 --> 00:12:06,360 Speaker 3: that ad and a full browser open, so you could 252 00:12:06,400 --> 00:12:08,959 Speaker 3: schedule a test drive, you could purchase a product, and 253 00:12:09,040 --> 00:12:12,000 Speaker 3: an e commerce website, you can download an app, you 254 00:12:12,040 --> 00:12:14,880 Speaker 3: can you know, tune into a program, opt into whatever. 255 00:12:15,200 --> 00:12:17,640 Speaker 3: So in the same way that on your phone or 256 00:12:17,679 --> 00:12:20,160 Speaker 3: your computer, you can engage in ad by clicking on it. 257 00:12:20,920 --> 00:12:25,040 Speaker 3: We're bringing the exact same ability technology and engagement into 258 00:12:25,080 --> 00:12:25,720 Speaker 3: the living room. 259 00:12:25,840 --> 00:12:26,600 Speaker 2: And people have been. 260 00:12:26,520 --> 00:12:29,439 Speaker 3: Trying to kind of bridge this gap between performance and 261 00:12:29,480 --> 00:12:32,080 Speaker 3: awareness and living room, but let's be honest, it's never 262 00:12:32,080 --> 00:12:34,160 Speaker 3: really going to be done on a single screen, right 263 00:12:34,280 --> 00:12:36,840 Speaker 3: because because once the content comes back and you have 264 00:12:37,120 --> 00:12:40,240 Speaker 3: fifteen seconds to engage, but because we have this dedicated 265 00:12:40,320 --> 00:12:43,760 Speaker 3: screen on the bottom. The odds are persistent and there's 266 00:12:43,920 --> 00:12:46,040 Speaker 3: plenty of time to engage the unit and take out 267 00:12:46,040 --> 00:12:47,520 Speaker 3: the remote and take active. 268 00:12:48,440 --> 00:12:52,880 Speaker 1: But wait, there's more, as they say, in terms of interactivity, 269 00:12:53,800 --> 00:12:58,959 Speaker 1: T commerce, which is something that has been bouncing around 270 00:12:59,000 --> 00:13:03,520 Speaker 1: the margins of the television industry for decades. Now, you 271 00:13:03,559 --> 00:13:07,760 Speaker 1: guys are also coming to that's also coming to Telly. 272 00:13:07,800 --> 00:13:11,199 Speaker 1: Now what are you well, first of all, explain T 273 00:13:11,400 --> 00:13:14,720 Speaker 1: commerce for those who don't know what it is and 274 00:13:14,800 --> 00:13:16,480 Speaker 1: how that is also coming to Telly. 275 00:13:17,280 --> 00:13:17,520 Speaker 2: Yeah. 276 00:13:17,559 --> 00:13:20,160 Speaker 3: So, so transacting on the TV is something we've all 277 00:13:20,200 --> 00:13:22,160 Speaker 3: been doing for a very long time, right, right, say 278 00:13:22,160 --> 00:13:24,320 Speaker 3: you want to find a favorite movie, you want to 279 00:13:24,320 --> 00:13:27,320 Speaker 3: buy them on you know, on pay per view or 280 00:13:27,320 --> 00:13:29,800 Speaker 3: through Google or through Apple, right you can or Roku, 281 00:13:29,880 --> 00:13:31,720 Speaker 3: you can buy. You can find your favorite movie and 282 00:13:31,720 --> 00:13:33,840 Speaker 3: purchase it for two ninety nine, three nine nine or 283 00:13:34,040 --> 00:13:36,600 Speaker 3: what have you, and of course sign up for your 284 00:13:36,600 --> 00:13:38,560 Speaker 3: favorite subscription service things like that. 285 00:13:39,000 --> 00:13:42,439 Speaker 2: But actual purchase of products. 286 00:13:42,320 --> 00:13:45,920 Speaker 3: Has been something that typically happens on your phone or 287 00:13:45,960 --> 00:13:48,439 Speaker 3: your computer, right, But it doesn't really happen on TV. 288 00:13:48,760 --> 00:13:50,920 Speaker 2: Even though we buy movies, but we don't buy products. 289 00:13:51,240 --> 00:13:54,160 Speaker 3: The browser is going to bring that as well as 290 00:13:54,200 --> 00:13:56,880 Speaker 3: some of the native integrations we're doing with some of 291 00:13:56,880 --> 00:14:00,679 Speaker 3: our upcoming advertising partners. Right, So imagine you're wall I 292 00:14:00,679 --> 00:14:03,760 Speaker 3: don't know, it's twelve thirty, You're watching a football game. 293 00:14:05,080 --> 00:14:07,600 Speaker 3: It's sponsored by Pizza Hut. We show you an ad 294 00:14:07,600 --> 00:14:09,520 Speaker 3: for Pizza Hut on that bottom screen. You take your 295 00:14:09,559 --> 00:14:12,920 Speaker 3: remote out, you click that ad, and you're purchasing a 296 00:14:12,960 --> 00:14:16,920 Speaker 3: pizza without interrupting the game right there on that bottom screen. 297 00:14:17,160 --> 00:14:18,640 Speaker 3: The best way to look at that screen is it's 298 00:14:18,640 --> 00:14:21,040 Speaker 3: almost like a mobile tablet attached to your TV. 299 00:14:21,400 --> 00:14:25,080 Speaker 2: Right. It uses the data and it's synchronized. 300 00:14:24,560 --> 00:14:26,840 Speaker 3: Well what's happening up top, but it's also independent so 301 00:14:26,840 --> 00:14:28,280 Speaker 3: it doesn't disrupt the experience. 302 00:14:28,680 --> 00:14:33,239 Speaker 2: So, knowing kind of your location and where. 303 00:14:32,960 --> 00:14:36,320 Speaker 3: You are and maybe your favorite pizza topics, we can 304 00:14:36,320 --> 00:14:38,720 Speaker 3: get a consumer to easily purchased a pizza under. 305 00:14:38,600 --> 00:14:44,160 Speaker 1: A minute's I could totally understand how that could be 306 00:14:44,720 --> 00:14:49,400 Speaker 1: something that would be a real game changer for t commerce, which, 307 00:14:50,080 --> 00:14:52,520 Speaker 1: let's be honest, we've been talking about, you know, the 308 00:14:53,160 --> 00:14:57,800 Speaker 1: proverbial example of you know, Jennifer Aniston sweater, which is 309 00:14:58,880 --> 00:15:01,480 Speaker 1: people have been talking I think since the year two thousand. 310 00:15:01,680 --> 00:15:02,480 Speaker 2: I look this up. 311 00:15:03,000 --> 00:15:06,560 Speaker 1: Was when people talked about, you know, you should be 312 00:15:06,600 --> 00:15:09,080 Speaker 1: able to click on that on the screen and buy that. 313 00:15:09,920 --> 00:15:14,240 Speaker 1: But here we are twenty three or four years later, 314 00:15:14,320 --> 00:15:17,440 Speaker 1: and it's never really got in mainstream yet. Maybe it 315 00:15:17,480 --> 00:15:19,720 Speaker 1: does take a second screen to do that. 316 00:15:20,640 --> 00:15:23,560 Speaker 3: It has to write because if you click on it, 317 00:15:23,720 --> 00:15:25,360 Speaker 3: where does anything show up? 318 00:15:25,440 --> 00:15:28,080 Speaker 2: Right, You're going to overlay your friend's episode. 319 00:15:28,400 --> 00:15:31,960 Speaker 3: That's a horrible experience and it just that doesn't really 320 00:15:32,000 --> 00:15:34,560 Speaker 3: play well for the consumer or for the rights folder 321 00:15:34,600 --> 00:15:37,560 Speaker 3: frankly of the content right, But for us because there's 322 00:15:37,600 --> 00:15:41,720 Speaker 3: a second screen. It's once again it mirrors the idea 323 00:15:41,840 --> 00:15:45,200 Speaker 3: that over eighty percent of consumers when they're watching TV 324 00:15:45,880 --> 00:15:48,560 Speaker 3: are looking at a second screen already on their phone. Right, 325 00:15:48,600 --> 00:15:50,720 Speaker 3: they're right there, they're looking they're distracted to look at 326 00:15:50,720 --> 00:15:53,320 Speaker 3: a second screen. We actually reduced that distraction by putting 327 00:15:53,360 --> 00:15:54,760 Speaker 3: information right there fronting center. 328 00:15:58,000 --> 00:16:00,840 Speaker 1: We'll be back in just a moment with more with 329 00:16:00,960 --> 00:16:12,400 Speaker 1: Ilia posen CEO and founder of Telly. And we are 330 00:16:12,440 --> 00:16:16,320 Speaker 1: back with the CEO and founder of Telly, Ilia Posen. 331 00:16:17,120 --> 00:16:22,360 Speaker 1: Ilia talk about the funding it took to get Telly 332 00:16:22,680 --> 00:16:23,680 Speaker 1: off the ground. 333 00:16:24,000 --> 00:16:25,560 Speaker 2: We do have some amazing investors. 334 00:16:25,840 --> 00:16:29,320 Speaker 3: Uh, you know, I think ones that a lot of 335 00:16:29,360 --> 00:16:32,000 Speaker 3: your listeners are familiar with, you know, ones like kind 336 00:16:32,000 --> 00:16:35,440 Speaker 3: of rich Gienfields for example, fun Light Shed who's an 337 00:16:35,480 --> 00:16:36,440 Speaker 3: analyst in the space. 338 00:16:36,480 --> 00:16:39,000 Speaker 2: He's one of our lead investors in this round. 339 00:16:39,040 --> 00:16:42,840 Speaker 3: And many many, many others that are both in media 340 00:16:42,960 --> 00:16:46,040 Speaker 3: and advertising, like the founders of Spoducts that sell their 341 00:16:46,280 --> 00:16:48,720 Speaker 3: copy for our billion to Magnete and so forth. So 342 00:16:49,560 --> 00:16:53,480 Speaker 3: we've got great people, uh that have invested in company 343 00:16:53,600 --> 00:16:56,040 Speaker 3: so far, and a lot of and a lot of 344 00:16:56,040 --> 00:16:59,560 Speaker 3: investors waiting to continue funding us in our future rounds. 345 00:17:00,600 --> 00:17:02,920 Speaker 1: What is it going to look like in terms of 346 00:17:03,400 --> 00:17:08,440 Speaker 1: do you need more funding to keep going anytime soon 347 00:17:08,760 --> 00:17:11,399 Speaker 1: or are you good where you are right now? 348 00:17:12,280 --> 00:17:13,639 Speaker 2: Yeah, that's that's a great question. 349 00:17:14,160 --> 00:17:17,840 Speaker 3: The way startups are typically funded is you know, to 350 00:17:17,960 --> 00:17:23,960 Speaker 3: protect shareholders, right, employees, founders and investors, you always raise 351 00:17:24,040 --> 00:17:26,080 Speaker 3: capital in multiple rounds. It's kind of like a game 352 00:17:26,119 --> 00:17:28,880 Speaker 3: of football, right where you you get it first down, 353 00:17:28,920 --> 00:17:31,080 Speaker 3: you move the change forward, and then you keep going. 354 00:17:31,119 --> 00:17:32,960 Speaker 2: You don't want to over over. 355 00:17:32,920 --> 00:17:36,120 Speaker 3: Raise too much capital early on in your business because 356 00:17:36,160 --> 00:17:38,280 Speaker 3: you're going to take a lot of dilution, So you 357 00:17:38,320 --> 00:17:40,760 Speaker 3: want to you want to raise some capital. You want 358 00:17:40,760 --> 00:17:43,280 Speaker 3: to achieve your milestones, right, then you want to raise 359 00:17:43,320 --> 00:17:46,359 Speaker 3: more capital at a higher evaluation. And we plan on 360 00:17:46,440 --> 00:17:49,520 Speaker 3: doing that, you know, for for the unforeseeable future. I mean, 361 00:17:49,520 --> 00:17:51,080 Speaker 3: if youve know, if you look at public companies, they're 362 00:17:51,119 --> 00:17:54,040 Speaker 3: raising capital continuously from the. 363 00:17:53,760 --> 00:17:55,879 Speaker 2: From the public market. So that's that's kind of a 364 00:17:55,960 --> 00:17:58,000 Speaker 2: standard order of business, if you will. 365 00:17:58,560 --> 00:18:02,280 Speaker 1: Of course, you know you've been down this road before 366 00:18:02,600 --> 00:18:08,120 Speaker 1: in Pluto, which you co founded, and that company went 367 00:18:08,160 --> 00:18:11,720 Speaker 1: on to get acquired by the company that is now 368 00:18:11,760 --> 00:18:16,080 Speaker 1: known as Paramount Global. Got to wonder, you know, is 369 00:18:16,160 --> 00:18:19,840 Speaker 1: tell you something you're committed to taking on an independent 370 00:18:19,960 --> 00:18:23,680 Speaker 1: path or is this something that is bound to perhaps 371 00:18:23,800 --> 00:18:28,400 Speaker 1: get acquired by one of any number of hardware giants 372 00:18:28,440 --> 00:18:30,760 Speaker 1: out there that's already in the television game? 373 00:18:31,640 --> 00:18:34,920 Speaker 3: Yeah, I think you know, any good entrepreneur will tell 374 00:18:34,960 --> 00:18:38,320 Speaker 3: you that they're never building a company to sell, all right, Right, 375 00:18:38,359 --> 00:18:41,400 Speaker 3: And even when Pluto was was when we got an 376 00:18:41,480 --> 00:18:43,560 Speaker 3: offer from at that point it was Viacom, you know, 377 00:18:43,720 --> 00:18:46,840 Speaker 3: Viacom to get acquired. We weren't in the market to sell, 378 00:18:47,080 --> 00:18:50,680 Speaker 3: right they We actually went went to went to Vicom for. 379 00:18:50,600 --> 00:18:52,639 Speaker 2: A confident deal and they gave us attention. 380 00:18:52,880 --> 00:18:56,200 Speaker 3: So planning on doing the same thing here with Telly, 381 00:18:56,320 --> 00:18:57,880 Speaker 3: where where we have. 382 00:18:57,880 --> 00:19:00,920 Speaker 2: An opportunity the market's you know ours for the taken. 383 00:19:02,040 --> 00:19:05,119 Speaker 3: We've got great momentum, great leads, huge consumer demand. We 384 00:19:05,480 --> 00:19:07,639 Speaker 3: built a put out a build, and put out a 385 00:19:07,640 --> 00:19:10,760 Speaker 3: great product that everyone's using for many, many hours every 386 00:19:10,800 --> 00:19:13,919 Speaker 3: single day. I think I think would be foolish to 387 00:19:13,960 --> 00:19:15,760 Speaker 3: go out and try to sell this company early in 388 00:19:15,800 --> 00:19:18,520 Speaker 3: the market right now where we want to stay independent 389 00:19:18,840 --> 00:19:19,840 Speaker 3: as long as possible. 390 00:19:20,359 --> 00:19:22,119 Speaker 1: Well, here's the thing, as I look at what you 391 00:19:22,160 --> 00:19:26,200 Speaker 1: guys are doing. To me, the surest sign of success 392 00:19:26,240 --> 00:19:31,240 Speaker 1: for Telly is if we see any of the established 393 00:19:31,280 --> 00:19:35,560 Speaker 1: players out there copy what you're doing and which the 394 00:19:35,640 --> 00:19:38,840 Speaker 1: natural next question is what kind of patent protection do 395 00:19:38,920 --> 00:19:43,120 Speaker 1: you even have on this, you know, second screen configuration 396 00:19:43,240 --> 00:19:44,640 Speaker 1: that you have out there? 397 00:19:45,760 --> 00:19:48,760 Speaker 2: Yeah, great question. We look, we fire filed a ton 398 00:19:48,800 --> 00:19:50,280 Speaker 2: of patents on what. 399 00:19:50,760 --> 00:19:54,560 Speaker 3: We've built, and that's something we're continuously doing. But at 400 00:19:54,560 --> 00:19:56,280 Speaker 3: the end of the day, you know, you and I 401 00:19:56,359 --> 00:19:59,320 Speaker 3: both know that patents are just kind of ammunition for 402 00:19:59,400 --> 00:20:02,440 Speaker 3: lawyers to build more and more hours at they're extremely 403 00:20:02,560 --> 00:20:09,800 Speaker 3: high rates. Right, I think in today's day, there's technology, 404 00:20:09,800 --> 00:20:13,440 Speaker 3: whether it's software or hardware, is easily not easily replicable, 405 00:20:13,520 --> 00:20:17,680 Speaker 3: but it's much easier to replicate something today than let's 406 00:20:17,720 --> 00:20:20,919 Speaker 3: say ten fifteen years ago, right, and you see copycats 407 00:20:20,960 --> 00:20:22,760 Speaker 3: forming all the time. Look at look at Pluto, right, 408 00:20:22,800 --> 00:20:25,159 Speaker 3: we were the first in the market to build a 409 00:20:26,040 --> 00:20:26,679 Speaker 3: fast service. 410 00:20:26,720 --> 00:20:29,480 Speaker 2: We define this fast category. And now there's. 411 00:20:29,359 --> 00:20:32,800 Speaker 3: Over a dozen competitors and literally the exact same thing. 412 00:20:33,320 --> 00:20:36,199 Speaker 2: But Pluto is by far the leader in the space. 413 00:20:36,440 --> 00:20:40,200 Speaker 3: Right, They've got market share and you know what we're 414 00:20:40,240 --> 00:20:40,960 Speaker 3: doing or whatever. 415 00:20:41,160 --> 00:20:43,600 Speaker 2: Recommend to any any startup or any. 416 00:20:43,560 --> 00:20:46,360 Speaker 3: Entrepreneur in the market is to build it, run as 417 00:20:46,400 --> 00:20:49,440 Speaker 3: fast as you can and maintain that that first mover 418 00:20:49,480 --> 00:20:50,880 Speaker 3: advantage and maintain that lead. 419 00:20:50,920 --> 00:20:53,160 Speaker 2: And that's what we've got here, I think. 420 00:20:53,359 --> 00:20:56,040 Speaker 3: I think naturally, when you look at other hardware makers 421 00:20:56,040 --> 00:20:59,679 Speaker 3: in the space, imagine one of them taking a product 422 00:20:59,720 --> 00:21:03,040 Speaker 3: that they are selling for decades and making it a 423 00:21:03,200 --> 00:21:06,439 Speaker 3: free right, what would the stock market do to that company? 424 00:21:06,480 --> 00:21:09,679 Speaker 3: I think I think it wouldn't send the most positive signal, Right, 425 00:21:09,720 --> 00:21:11,679 Speaker 3: So I think I don't think it will be easy 426 00:21:11,720 --> 00:21:14,320 Speaker 3: for a company to go out there and just slash 427 00:21:14,400 --> 00:21:16,840 Speaker 3: their prices just on a on this premise that this 428 00:21:16,920 --> 00:21:19,160 Speaker 3: little startup Telly is out there and kind of nipping 429 00:21:19,200 --> 00:21:22,320 Speaker 3: at their heels. But look, if it happens, we welcome it, 430 00:21:22,359 --> 00:21:25,199 Speaker 3: and we you know, we plan on doing what we 431 00:21:25,240 --> 00:21:25,680 Speaker 3: do best. 432 00:21:26,800 --> 00:21:29,720 Speaker 1: I also wonder if you know, we could see the 433 00:21:29,800 --> 00:21:34,760 Speaker 1: day where you actually add a third or a fourth screen. 434 00:21:34,840 --> 00:21:37,000 Speaker 1: I mean, who knows what sort of forces you're you're 435 00:21:37,119 --> 00:21:44,280 Speaker 1: unleashing here. Well, I mean, the thing is, uh, you 436 00:21:44,320 --> 00:21:47,840 Speaker 1: know you. I wonder if what you're doing here really 437 00:21:47,880 --> 00:21:52,480 Speaker 1: isn't that different than what we see on news channels 438 00:21:52,520 --> 00:21:56,560 Speaker 1: with tickers and all sorts of kind of you know, 439 00:21:57,280 --> 00:22:02,960 Speaker 1: dual screen approaches. It's not that far afield. You don't 440 00:22:03,000 --> 00:22:09,439 Speaker 1: even necessarily need to have a multi screen panel approach. 441 00:22:09,920 --> 00:22:12,920 Speaker 1: I mean, or does it really have to be some 442 00:22:12,960 --> 00:22:17,119 Speaker 1: sort of second panel approach? I guess I wonder whether 443 00:22:17,960 --> 00:22:22,879 Speaker 1: there needs to be a second pain of glass even involved. 444 00:22:23,920 --> 00:22:26,600 Speaker 3: Yeah, I mean, I think the second screen really gives 445 00:22:26,600 --> 00:22:29,160 Speaker 3: such a big advantage not only on the business model 446 00:22:29,240 --> 00:22:32,280 Speaker 3: right on advertising, but just on the consumer experience. Like 447 00:22:32,880 --> 00:22:36,159 Speaker 3: one of the features we have coming up that I 448 00:22:36,320 --> 00:22:39,920 Speaker 3: mentioned to you is this watch party idea. Right right now, 449 00:22:40,200 --> 00:22:42,439 Speaker 3: we have zoom right, so we have it by the 450 00:22:42,440 --> 00:22:44,399 Speaker 3: way you mentioned our camera. We don't use the camera 451 00:22:44,440 --> 00:22:46,960 Speaker 3: whatsoever for our own for business purposes. 452 00:22:46,960 --> 00:22:49,240 Speaker 2: The camera is just there for the consumer. There's a 453 00:22:49,280 --> 00:22:49,920 Speaker 2: shutter on there. 454 00:22:49,960 --> 00:22:51,680 Speaker 3: When you want to watch something, it asks if you 455 00:22:51,720 --> 00:22:54,040 Speaker 3: want to open the shutters. So it's there for gaming 456 00:22:54,040 --> 00:22:56,040 Speaker 3: and zoom calling and things like that. 457 00:22:56,119 --> 00:22:58,760 Speaker 2: But we have zoom right now on the big screen, 458 00:22:59,200 --> 00:22:59,960 Speaker 2: but one thing we're. 459 00:22:59,840 --> 00:23:02,359 Speaker 3: Doing in one of our next releases is moving zoom 460 00:23:02,480 --> 00:23:06,040 Speaker 3: to the bottom as an option. Right, So, imagine you 461 00:23:06,160 --> 00:23:08,400 Speaker 3: call your friends and family, two, three, four or five 462 00:23:08,440 --> 00:23:11,000 Speaker 3: friends that live across the country and you tune into 463 00:23:11,040 --> 00:23:13,359 Speaker 3: the same sports game and you're not watching TV together 464 00:23:14,000 --> 00:23:17,440 Speaker 3: right from from across the across the country, and you're 465 00:23:17,480 --> 00:23:19,879 Speaker 3: synced up and you're watching the same game or the 466 00:23:19,920 --> 00:23:23,600 Speaker 3: same movie. That kind of experience can't really be done 467 00:23:23,600 --> 00:23:24,480 Speaker 3: on a single screen. 468 00:23:24,760 --> 00:23:27,080 Speaker 2: And imagine if a single screen experience. 469 00:23:26,680 --> 00:23:29,320 Speaker 3: Where you go out and buy a fifty five inch 470 00:23:29,400 --> 00:23:32,280 Speaker 3: or sixty five inch TV and then they're squeezing back 471 00:23:32,320 --> 00:23:34,879 Speaker 3: your content and it becomes smaller. You're kind of pissed 472 00:23:34,920 --> 00:23:36,800 Speaker 3: off as a consumer, right, you just spend all this 473 00:23:36,920 --> 00:23:40,400 Speaker 3: money on a on a TV and they're making your content, 474 00:23:41,280 --> 00:23:43,879 Speaker 3: you know, a screen size smaller than what you paid for. 475 00:23:44,200 --> 00:23:46,080 Speaker 3: I just don't think that's a good experience, to be honest. 476 00:23:46,119 --> 00:23:49,800 Speaker 3: I think putt putting the extra information, the things that 477 00:23:49,880 --> 00:23:53,280 Speaker 3: support what you're watching, once again, should be done on 478 00:23:53,400 --> 00:23:56,200 Speaker 3: a on a secondary screen, and it just shouldn't be 479 00:23:56,240 --> 00:23:58,160 Speaker 3: done on your phone, right, it should just be still 480 00:23:58,200 --> 00:23:59,919 Speaker 3: front and center, so you're not you're not taking your 481 00:24:00,119 --> 00:24:00,840 Speaker 3: eyes off the game. 482 00:24:01,800 --> 00:24:06,000 Speaker 1: Speaking of the game. Sports betting is obviously something that's 483 00:24:06,040 --> 00:24:13,199 Speaker 1: becoming bigger and bigger in the sports TV business. How 484 00:24:13,280 --> 00:24:17,280 Speaker 1: does the second screen that you have come to bear 485 00:24:17,480 --> 00:24:20,240 Speaker 1: in something like this, Yeah, I. 486 00:24:20,160 --> 00:24:24,240 Speaker 3: Mean it's sports is a perfect environment for this dual 487 00:24:24,280 --> 00:24:27,320 Speaker 3: screen experience. So you're watching a game, right, You're look, 488 00:24:27,359 --> 00:24:31,399 Speaker 3: you can see odds on the bottom screen, You're seeing 489 00:24:31,640 --> 00:24:35,680 Speaker 3: fantasy sports stats from from other from your players, from 490 00:24:35,720 --> 00:24:36,359 Speaker 3: other teams. 491 00:24:36,359 --> 00:24:38,560 Speaker 2: You're looking at sports corgor across the country. 492 00:24:39,040 --> 00:24:43,280 Speaker 3: And as you can imagine, all the big sporting sport. 493 00:24:43,119 --> 00:24:46,840 Speaker 2: Betting players in the space are talking to us now. 494 00:24:46,880 --> 00:24:50,960 Speaker 3: About betting natively right there on that device. And once again, 495 00:24:51,000 --> 00:24:53,679 Speaker 3: it's getty close to what a mobile phone experience looks like. 496 00:24:53,720 --> 00:24:55,640 Speaker 2: So you could do it right there, and you know. 497 00:24:55,720 --> 00:24:59,240 Speaker 3: Imagine without without taking your eyes off the game, being 498 00:24:59,240 --> 00:25:01,600 Speaker 3: able to place place a bet based on the odds 499 00:25:01,600 --> 00:25:03,640 Speaker 3: are based on the stats that you're seeing right there 500 00:25:03,640 --> 00:25:06,000 Speaker 3: on the same device, but on the separate screen. 501 00:25:06,040 --> 00:25:07,720 Speaker 2: It just makes that experience so seamless. 502 00:25:08,520 --> 00:25:11,919 Speaker 1: Last question, you know, twenty twenty three obviously is the 503 00:25:12,000 --> 00:25:16,720 Speaker 1: year Telly put itself on the map. What is twenty 504 00:25:16,760 --> 00:25:20,280 Speaker 1: twenty four hope? What do you hope twenty twenty four 505 00:25:20,359 --> 00:25:21,760 Speaker 1: will be for Telly? 506 00:25:22,160 --> 00:25:25,600 Speaker 2: So because we decided to do this public data. 507 00:25:25,400 --> 00:25:29,040 Speaker 3: Period in twenty three, we've really got a chance to 508 00:25:29,080 --> 00:25:31,199 Speaker 3: build out the product that we want. And if you 509 00:25:31,200 --> 00:25:34,560 Speaker 3: look at the data and the usage of how consumers 510 00:25:34,560 --> 00:25:37,520 Speaker 3: are using this device and the customer satisfaction rate, we 511 00:25:37,560 --> 00:25:39,680 Speaker 3: have a ninety nine point nine percent on customer set 512 00:25:39,760 --> 00:25:41,760 Speaker 3: actionary and people are using this thing for hours and 513 00:25:41,800 --> 00:25:45,359 Speaker 3: hours every single day. All the signals are there for 514 00:25:45,560 --> 00:25:48,399 Speaker 3: us to scale. And that's exactly what we're going to 515 00:25:48,440 --> 00:25:51,560 Speaker 3: do in twenty four. We're going to scale. Our demand 516 00:25:51,720 --> 00:25:54,560 Speaker 3: is there, consumer demand is there? Are wait list is huge. 517 00:25:55,119 --> 00:25:57,280 Speaker 3: If we want it to market to more consumers, we could, 518 00:25:57,280 --> 00:25:59,520 Speaker 3: but we've done it. What zero dollars spent on marketing 519 00:26:00,240 --> 00:26:04,439 Speaker 3: our product satisfaction. Our customer satisfaction is higher than we expected. 520 00:26:05,119 --> 00:26:09,160 Speaker 3: The data on usage is higher than expected. The data 521 00:26:09,200 --> 00:26:13,080 Speaker 3: on revenue, by the way, is we hardly have a 522 00:26:13,119 --> 00:26:16,439 Speaker 3: sales team right now that's out there selling ads, and 523 00:26:16,520 --> 00:26:20,840 Speaker 3: our revenue numbers already multiples above every other OEM out there, 524 00:26:21,040 --> 00:26:24,480 Speaker 3: right So all of those things point that we're ready 525 00:26:24,520 --> 00:26:27,639 Speaker 3: to scale. So our twenty three was our year of 526 00:26:28,680 --> 00:26:31,440 Speaker 3: a launch, that was our big moment and our unveiling, 527 00:26:31,480 --> 00:26:33,600 Speaker 3: if you will, and twenty four is going to be 528 00:26:33,600 --> 00:26:34,520 Speaker 3: the year that we scale. 529 00:26:35,320 --> 00:26:37,520 Speaker 1: Well, this is going to be quite a growth story 530 00:26:37,560 --> 00:26:40,600 Speaker 1: to watch. I'm glad you came here to tell it. 531 00:26:40,760 --> 00:26:43,919 Speaker 1: At the end of twenty three, we'll have to have 532 00:26:44,000 --> 00:26:45,640 Speaker 1: you back at the end of twenty four we could 533 00:26:45,960 --> 00:26:48,240 Speaker 1: see how far the growth story has gone. 534 00:26:48,640 --> 00:26:48,960 Speaker 3: Ilia. 535 00:26:49,080 --> 00:26:51,520 Speaker 1: Thanks for taking the time out, Thanks so much for 536 00:26:51,560 --> 00:27:00,240 Speaker 1: having me, Thanks for listening. Be sure to leave us 537 00:27:00,240 --> 00:27:03,720 Speaker 1: a review at Apple Podcasts and Amazon Music. We love 538 00:27:03,800 --> 00:27:06,840 Speaker 1: to hear from listeners. 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