WEBVTT - Apple WWDC and Elon Musk's Twitter Deal 0:00:02.200 --> 0:00:05.560 From the heart of where innovation, money and power collive 0:00:06.320 --> 0:00:10.840 in Silicon Valley and beyond. This is Bloomberg Technology with 0:00:10.920 --> 0:00:29.040 Emily jay I'm Emily Jang at Apple headquarters in Cupertino, California. 0:00:29.200 --> 0:00:32.360 This is Bloomberg Technology. We are coming to you live 0:00:32.440 --> 0:00:37.000 from the Worldwide Developers Conference, the much anticipated gathering of 0:00:37.040 --> 0:00:42.880 developers which kicks off today. The tech giant announcing new software, 0:00:43.080 --> 0:00:46.840 new chips, and even a couple of new math books. 0:00:46.840 --> 0:00:48.879 We're going to talk to analyst and developers about the 0:00:48.960 --> 0:00:53.360 key updates throughout the hour. Plus. Elon Musk threatens to 0:00:53.560 --> 0:00:56.000 end his deal to buy Twitter while he says the 0:00:56.040 --> 0:01:00.520 social network is quote awarding his information rights. Can Twitter 0:01:00.600 --> 0:01:04.839 actually seal the deal? We will discuss and Apple beats 0:01:04.840 --> 0:01:09.319 Twitter to an edit button. Back to Apple's Worldwide Developers Conference, 0:01:09.319 --> 0:01:14.120 where the company announced a slew of software updates, as 0:01:14.120 --> 0:01:16.880 well as that new M two chip which will power 0:01:17.319 --> 0:01:20.679 a new MacBook Air and MacBook Pro. Or Mark German, 0:01:20.760 --> 0:01:23.360 who of course covers Apple for US, has been across 0:01:23.360 --> 0:01:25.039 at all and of course, Mark, much of this you 0:01:25.120 --> 0:01:28.000 already reported, but I think there were a few new things. 0:01:28.080 --> 0:01:31.200 Let's start with this M to chip just how transformational 0:01:31.560 --> 0:01:34.640 will this chip actually be? So the M two chip 0:01:34.720 --> 0:01:38.480 is not a major leap. It is not very transformational Apple, 0:01:38.480 --> 0:01:41.800 since it's about eighteen percent faster than the M one. Now, 0:01:41.840 --> 0:01:44.200 this is the base model of the M two chip, right, 0:01:44.240 --> 0:01:46.880 so you'll see over time, you'll see an M two Ultra, 0:01:47.000 --> 0:01:48.880 You'll see an M two Pro and M two Max, 0:01:49.160 --> 0:01:51.600 maybe an M to Extreme at the very high end 0:01:51.600 --> 0:01:53.960 for a Mac Pro eventually. So this is just the 0:01:54.000 --> 0:01:56.720 beginning of the M two roadmap. They have to start somewhere. 0:01:56.760 --> 0:02:00.000 If you remember when they introduced the original M one November, 0:02:01.080 --> 0:02:03.880 that appeared first in the Mac Mini, the MacBook Air, 0:02:04.040 --> 0:02:06.640 in the thirteen inch MacBook Pro, which was also updated 0:02:06.720 --> 0:02:10.760 today with the M to chip. Well, what is transformational 0:02:10.800 --> 0:02:14.000 about today? Let's start with the software. Where do you 0:02:14.080 --> 0:02:18.600 think the most significant updates there are In terms of 0:02:18.600 --> 0:02:21.480 the software Two things really stood out. The lock screen 0:02:21.680 --> 0:02:24.799 on Io six teen. People have been asking iPhone user 0:02:24.840 --> 0:02:27.160 has been asking for years for this customized ability, the 0:02:27.160 --> 0:02:30.560 ability to personalize your iPhone right the iPhone very much 0:02:30.560 --> 0:02:32.760 from the very beginning. If you get these wallpapers, you 0:02:32.800 --> 0:02:34.800 can set an image, your font is gonna look like this, 0:02:34.880 --> 0:02:36.680 your home screen is gonna look like this, but they 0:02:36.720 --> 0:02:39.120 really have moved away from that, letting people really customize 0:02:39.160 --> 0:02:42.079 the day to day iPhone experience. So you're seeing that now. 0:02:42.120 --> 0:02:43.600 You saw a little bit of that with widgets over 0:02:43.600 --> 0:02:45.600 the last two years. Now you're seeing widgets on the 0:02:45.600 --> 0:02:48.080 lock screen, your ability to change the font, make more 0:02:48.160 --> 0:02:51.120 dynamic picture, different filters, and such. So that's very cool. 0:02:51.680 --> 0:02:53.680 The second thing on the iPad, you're getting this new 0:02:53.720 --> 0:02:57.080 feature called Stage Manager, which is a new multitasking interface 0:02:57.120 --> 0:02:59.400 for pro users, and it very much looks like what 0:02:59.440 --> 0:03:02.720 you would get when multitesting on a Mac. So window resizing, 0:03:02.960 --> 0:03:05.679 the ability to move windows around, operate four or five 0:03:05.720 --> 0:03:08.519 different applications at once. So that's a big deal there 0:03:08.639 --> 0:03:10.160 as well, and I'm looking forward to trying both of 0:03:10.160 --> 0:03:12.800 those new enhancements out. Well. I'm gonna tell you what 0:03:12.840 --> 0:03:17.280 I thought was the most transformational visability to edit text messages, 0:03:17.400 --> 0:03:21.919 even unsend text messages. I was pretty excited about this mark. 0:03:22.120 --> 0:03:23.639 Before we talk about it, I want to take a 0:03:23.680 --> 0:03:28.120 listen to Craig Federighi, the architect of Apple Software, what 0:03:28.160 --> 0:03:31.160 he had to say about this development. Have you ever 0:03:31.240 --> 0:03:34.560 sent a message only to immediately realize you didn't quite 0:03:34.600 --> 0:03:38.440 say what you intended. Well, no worries, because now you 0:03:38.480 --> 0:03:42.440 can edit any message you just sent, so embarrassing typos 0:03:42.520 --> 0:03:45.680 can be a thing of the past. Second, have you 0:03:45.720 --> 0:03:49.240 ever wished you'd never sent that message at all? Well, 0:03:49.280 --> 0:03:52.720 good news. Now you have undo send so you can 0:03:52.760 --> 0:03:56.960 immediately recall a recent misfire. That one got a lot 0:03:57.000 --> 0:04:01.760 of laughs Mark here at appold Park. But seriously, you 0:04:01.800 --> 0:04:04.320 made the point that Apple got to an edit button 0:04:04.360 --> 0:04:07.280 before Twitter. Did you know with the edit button? I 0:04:07.320 --> 0:04:10.320 think Twitter has been overthinking it for years. It's not 0:04:10.400 --> 0:04:13.480 a complex thing. Maybe in the engineering side it's complex, 0:04:13.520 --> 0:04:16.240 but I think Twitter's issues were more fundamental, and I 0:04:16.240 --> 0:04:19.760 think Apple basically just ignore, ignored the noise around it, 0:04:19.800 --> 0:04:22.000 and just did something simple. Right, you send a message, 0:04:22.240 --> 0:04:24.400 you call gabe babe, or you call the wrong person 0:04:24.480 --> 0:04:27.240 Lamb chops to use their examples. Right, You're able to 0:04:27.279 --> 0:04:29.040 just tweak that and you get a little bubble there 0:04:29.040 --> 0:04:32.000 that says it was edited and you move on. No biggie. Right. 0:04:32.080 --> 0:04:34.720 But these features have been long requested. Actually, I think 0:04:34.760 --> 0:04:37.200 there's one feature that people have been clamoring for more 0:04:37.240 --> 0:04:39.279 than an on sender and edit button, and that's the 0:04:39.320 --> 0:04:42.159 ability to mark a message as on red. You know 0:04:42.200 --> 0:04:43.960 how you can in your email if you want to 0:04:43.960 --> 0:04:45.960 deal with the message later if you're ready read, you 0:04:46.080 --> 0:04:48.719 just tag it as unread. Well, now you can finally 0:04:48.760 --> 0:04:51.200 do that in your messages list. So I'm looking forward 0:04:51.240 --> 0:04:55.760 to that. It's gonna help me reply to people more quickly. Absolutely, 0:04:55.760 --> 0:04:58.880 I'm excited about that one too. Okay, Bloomberg's marker man Um. 0:04:58.920 --> 0:05:00.760 We'll have to Bloomberg dot com to check out more 0:05:00.920 --> 0:05:03.920 of MARS reporting. Thank you. I want to talk more 0:05:03.960 --> 0:05:07.000 about these big announcements. There were so much more. Caroline 0:05:07.040 --> 0:05:10.080 and milanais now of creative strategies joining me here on 0:05:10.120 --> 0:05:14.000 the set here at Apple Park. Um, let's talk a 0:05:14.040 --> 0:05:17.880 little bit about the Apple Pay Later feature, because this 0:05:17.920 --> 0:05:21.400 could be pretty disruptive in the world of fintech and 0:05:21.440 --> 0:05:25.320 this movement from the physical wallet to an Apple wallet. 0:05:25.560 --> 0:05:28.320 What did you make of the significance of this announcement. 0:05:28.720 --> 0:05:30.560 I think the core of it is that is going 0:05:30.600 --> 0:05:32.679 to be so much easier for people that use Apple 0:05:32.720 --> 0:05:36.040 Pay to just use that as a default versus using 0:05:36.440 --> 0:05:39.480 the plethora of other options that you have in the market. 0:05:39.600 --> 0:05:43.520 It's about integration, is about taking away every little bit 0:05:43.520 --> 0:05:45.960 of friction that you have in the experience. And to 0:05:46.000 --> 0:05:48.200 be honest with you, something that I was expecting Apple 0:05:48.320 --> 0:05:51.000 to do sooner or later is you know, we've seen 0:05:51.000 --> 0:05:55.000 it with Apple Card than Apple Pay, uh, developing more 0:05:55.040 --> 0:05:59.839 and more in becoming useful for small businesses and more 0:06:00.000 --> 0:06:02.240 way to use it for consumers. And it's something that 0:06:02.279 --> 0:06:05.080 you know, Mark German had actually reported was coming, and 0:06:05.080 --> 0:06:07.480 today of course wasn't big unveiled. But isn't it kind 0:06:07.480 --> 0:06:10.239 of a big deal if anywhere they take Apple Pay 0:06:10.440 --> 0:06:14.360 you can pay for it later. It is you don't 0:06:14.360 --> 0:06:16.760 have to put all the money down right away. Absolutely, 0:06:16.839 --> 0:06:19.840 and even if it's just a six weeks window, so 0:06:19.920 --> 0:06:23.080 it's not really a Lumpiers is roughly what you do 0:06:23.160 --> 0:06:25.600 with the credit card payment, and so for people that 0:06:25.640 --> 0:06:30.200 maybe have more problems getting credit checked for credit card, 0:06:30.279 --> 0:06:32.680 this could be a better way to do it. Now. 0:06:32.839 --> 0:06:35.320 One thing we didn't see today it was really any 0:06:35.360 --> 0:06:38.920 clues about augmented and virtual reality. And of course Bloomberg 0:06:39.200 --> 0:06:42.080 Mark has reported this big a RVR headset is coming. 0:06:42.360 --> 0:06:44.640 There was a thought we might get some clues as 0:06:44.640 --> 0:06:46.560 to what Apple's vision here is really going to be. 0:06:46.600 --> 0:06:48.440 And I was kind of stretching forward and some of 0:06:48.440 --> 0:06:51.280 those videos, I was like, is that a sign um? 0:06:51.320 --> 0:06:54.039 But we didn't really see that. I mean, what do 0:06:54.080 --> 0:06:56.320 you make of the fact that they're just not ready 0:06:56.360 --> 0:06:58.560 to show us. I think there are a couple of things. 0:06:58.680 --> 0:07:03.440 One is that nobody's really rushing to get you know, 0:07:03.800 --> 0:07:06.800 hands and experiences on are from a consumer perspective, so 0:07:06.839 --> 0:07:11.160 the market isn't really screaming for one. And the other 0:07:11.280 --> 0:07:15.080 one is that for Apple, there's a lot of opportunity 0:07:15.080 --> 0:07:18.760 in the market today on the map and the iPod 0:07:18.920 --> 0:07:21.880 as it is, and so I think that it's taking 0:07:21.920 --> 0:07:27.280 advantage of what the really the longing fruit of now 0:07:27.480 --> 0:07:30.840 are versus trying to maybe get out there too early. 0:07:31.440 --> 0:07:34.520 So um, you know, Mark Arman just said that he 0:07:34.560 --> 0:07:36.680 didn't he doesn't think the chip is necessarily going to 0:07:36.720 --> 0:07:39.040 be that transformation on when it comes to the hardware. 0:07:39.040 --> 0:07:41.640 What do you think? I think what the silicon does 0:07:42.280 --> 0:07:44.720 showing that Apple is way more in control of their 0:07:44.720 --> 0:07:47.960 own destiny than they were before. And so even the 0:07:47.960 --> 0:07:51.840 fact that we've seen the math Book pro uh thirteen 0:07:51.880 --> 0:07:54.600 inch coming out now so quickly with d M two, 0:07:54.680 --> 0:07:56.920 after we've seen a release of d M one not 0:07:57.600 --> 0:08:00.280 just a few months ago, shows that the ace of 0:08:00.280 --> 0:08:03.320 the innovation broke. From a hardware perspective, and software can 0:08:03.400 --> 0:08:06.000 be more rapid than it was before. And isn't it 0:08:06.080 --> 0:08:08.280 kind of a shot across the bow and Intel and 0:08:08.480 --> 0:08:11.800 and and d It's putting more pressure in the market, 0:08:12.040 --> 0:08:14.040 and I think that's good at the end of the 0:08:14.120 --> 0:08:17.320 day for consumers. So here's a good question. We are 0:08:17.440 --> 0:08:20.200 going into very tough economic times. You just you know, 0:08:20.240 --> 0:08:22.760 Elon Musk saying he has a super bad feeling about 0:08:22.800 --> 0:08:25.559 the economy, you know, laying off ten percent of staff, 0:08:25.640 --> 0:08:28.880 Jamie Diamonds saying we're in for an economic hurricane. Are 0:08:28.880 --> 0:08:31.000 people going to be spending on new devices right now? 0:08:31.000 --> 0:08:33.280 And we're expecting a slew of new Apple devices in 0:08:33.280 --> 0:08:37.439 the fall when they can't afford gas and groceries. So, 0:08:37.840 --> 0:08:41.120 from from an iPhone perspective, you've always seen across all 0:08:41.280 --> 0:08:45.640 the recessions that we've had, the mobile piece always staying 0:08:45.679 --> 0:08:49.040 strong because it's so critical to what consumers do throughout 0:08:49.080 --> 0:08:52.320 their day. And I think that isn't more so today 0:08:52.400 --> 0:08:54.880 than it was maybe in the recession of two thousand, 0:08:54.920 --> 0:08:58.160 two thousand and eight. So the phone part, I think 0:08:58.320 --> 0:09:02.600 is pretty considered extent for other devices, and maybe that's 0:09:02.640 --> 0:09:06.240 where the reality has you know, the R said, would 0:09:06.280 --> 0:09:08.640 it be more of a stretch because we still don't 0:09:08.640 --> 0:09:10.600 know what we want to do with those kind of 0:09:10.640 --> 0:09:13.360 devices or the return of investment in At the end 0:09:13.400 --> 0:09:15.960 of the day, our life is more digital today than 0:09:16.040 --> 0:09:18.800 he has ever been. And if there's something that we've 0:09:18.840 --> 0:09:22.000 seen during COVID is the need for more computing power. 0:09:22.320 --> 0:09:24.959 All right, Kylie Milani see creative strategy. Is good to 0:09:24.960 --> 0:09:27.320 see you here in person, same here, Thank you so much, 0:09:27.360 --> 0:09:30.360 Thank you for joining us. All right, Coming up, Elon 0:09:30.440 --> 0:09:33.760 Musk threatening the deal could be off with Twitter. He 0:09:33.800 --> 0:09:37.359 says a social networking service isn't serving up enough information 0:09:37.559 --> 0:09:41.560 on spam and fake accounts. Will have the very latest next, 0:09:41.800 --> 0:09:55.160 this is Bloomberg. Elon Musk has introduced another twist into 0:09:55.200 --> 0:09:58.520 the Twitter takeover saga. Musk says he believes Twitter is 0:09:58.760 --> 0:10:02.360 breaching its Murderer agreement by not needing his demands for 0:10:02.480 --> 0:10:06.120 information about spam and fake accounts. Bloomberg Sarah Fryer joins 0:10:06.200 --> 0:10:09.040 us now. Sarah. Of course, Twitter responded today saying they 0:10:09.080 --> 0:10:13.560 are providing that information. What's the real story here? I mean, 0:10:13.600 --> 0:10:15.600 I think the real stories. You take a step back, 0:10:15.640 --> 0:10:18.520 and it looks like Elon Musk is having the worst 0:10:18.559 --> 0:10:22.240 case of buyer's remorse on this Twitter deal. And that's 0:10:22.240 --> 0:10:26.120 certainly something that you can have, right. Um, you know, 0:10:26.320 --> 0:10:28.880 these M and A deals are are pretty iron clad 0:10:28.960 --> 0:10:31.679 at how they work out, and and Elon Must can't 0:10:32.160 --> 0:10:36.800 simply no walk away or renegotiated now that the deal 0:10:36.840 --> 0:10:39.760 has been aked, And so I think he's he's trying 0:10:39.800 --> 0:10:44.360 to figure out a path here. Um. You know, I 0:10:44.360 --> 0:10:47.040 can't speak for him, right Nobody knows what exactly is 0:10:47.080 --> 0:10:50.640 going on in Elon Must's head um, but he certainly 0:10:50.640 --> 0:10:54.480 seems to be creating a paper trail of some sorts 0:10:54.600 --> 0:10:59.400 about the the concern he has over the bot numbers 0:10:59.760 --> 0:11:02.440 as the a way to try to maybe even bring 0:11:02.480 --> 0:11:05.520 Twitter back to the negotiating table. Maybe he wants a 0:11:05.559 --> 0:11:07.720 lower price, maybe he wants to get out of it entirely. 0:11:08.120 --> 0:11:12.520 But you know, Twitter is holding firm and saying we 0:11:13.040 --> 0:11:15.320 think that feels the best thing for our shareholders and 0:11:15.360 --> 0:11:18.839 we're going to see it through. So where was the 0:11:18.920 --> 0:11:22.559 actually cost? What would the cost of walking away from 0:11:22.559 --> 0:11:24.880 the dealb for Elon Musk isn't it just a one 0:11:24.920 --> 0:11:27.480 billion dollar breakup fee, and then he can sort of, 0:11:27.920 --> 0:11:30.360 you know, make you know, bad feelings about the deal 0:11:30.440 --> 0:11:34.760 go away with an emoji filled tweet. I don't think 0:11:34.800 --> 0:11:36.760 it's as simple as that, No, I mean, I think 0:11:36.800 --> 0:11:39.200 that he needs in order to do the breakup, see, 0:11:39.240 --> 0:11:42.319 it has to prove that there is there's something matually 0:11:42.440 --> 0:11:46.200 wrong here. And and I think that it's gonna be 0:11:46.280 --> 0:11:48.960 hard to say that this this box issue is it. 0:11:49.160 --> 0:11:52.880 Because Elon Musk has been aware of this issue. He 0:11:53.520 --> 0:11:56.680 even spoke about it initially as a way he would 0:11:56.720 --> 0:11:59.640 add value to Twitter is by getting rid of the box. 0:12:00.360 --> 0:12:03.560 Twitter has been consistent in reporting its percentage of bots 0:12:03.559 --> 0:12:07.240 for years, and so it's going to it's gonna take 0:12:07.240 --> 0:12:09.320 a lot for prim to be able to claim that 0:12:09.360 --> 0:12:12.880 this is the thing that I mean, certainly you can claim, 0:12:12.880 --> 0:12:15.240 but to prove that this is the thing that that 0:12:15.520 --> 0:12:18.680 is not um, you know, making the steal everything that 0:12:18.720 --> 0:12:22.240 he thought it was in the beginning. Interesting. Well, I'm 0:12:22.240 --> 0:12:24.880 sure there are more twist and terms to come. Sarah, 0:12:24.960 --> 0:12:26.920 thank you. I want to stick with this story and 0:12:26.960 --> 0:12:30.920 bring in Dan Ives of web Bush, Securities of corst 0:12:31.000 --> 0:12:33.800 covers Twitter and also Apple um which we're gonna talk 0:12:33.840 --> 0:12:36.120 about in a moment, but first on this Twitter thing, Dan, 0:12:36.440 --> 0:12:38.880 do you think this is just a very public case 0:12:39.240 --> 0:12:43.240 of buyer's remorse here for Elon Musk. Okay, damn, we've 0:12:43.280 --> 0:12:45.880 talked about. I think he got cold feet. You know, 0:12:46.000 --> 0:12:49.360 the body issue clearly is almost create a story of 0:12:49.400 --> 0:12:51.920 its own, and this is him trying to walk away 0:12:51.920 --> 0:12:55.200 from the deal or read the goo sheet a much 0:12:55.200 --> 0:12:59.560 lower price. And I think the the Twitter's board backs 0:12:59.640 --> 0:13:03.640 again the wall because ultimately they could fight this in court, 0:13:03.720 --> 0:13:06.280 which will be very long and drawn out. At the 0:13:06.320 --> 0:13:09.480 same time, there'll be a standalone company, but obviously a 0:13:09.559 --> 0:13:12.520 bot issue that would really be a black cloud over 0:13:12.559 --> 0:13:15.120 the stock. And I think that that's really right now 0:13:15.240 --> 0:13:18.320 the quagmire for the board, and I think for Musk 0:13:18.520 --> 0:13:20.560 it's really the sort of a poker move. What the 0:13:20.600 --> 0:13:23.800 next step is. How big do you think the bot 0:13:23.880 --> 0:13:25.800 issue really is for Twitter? I mean, we had a 0:13:25.840 --> 0:13:28.920 former Twitter executive on the show here who said, it's 0:13:28.960 --> 0:13:33.040 really not that big a problem at all. Well, I 0:13:33.040 --> 0:13:35.400 think that's the the bean, right is a five is 0:13:35.400 --> 0:13:37.520 in more than twenty, but whatever the number is, And 0:13:37.559 --> 0:13:41.560 I think, look, the reality is is that Musk just 0:13:41.640 --> 0:13:44.920 given the situation, I think it definitely changes tune, right, 0:13:44.920 --> 0:13:47.640 I mean he's looking, you know, for I want to 0:13:47.640 --> 0:13:50.320 be calling this side this being the steepgoat, but I 0:13:50.360 --> 0:13:53.199 think obviously it's cascade into something. Either he doesn't want 0:13:53.200 --> 0:13:55.720 to do the deal or just given the market dynamics 0:13:55.720 --> 0:13:59.440 what we've seen, especially with Tesla stock and now you know, 0:13:59.600 --> 0:14:02.200 we this really starts to become a spider web. How 0:14:02.240 --> 0:14:04.120 does he get out of it? This is clearly the 0:14:04.160 --> 0:14:07.160 first step shot across the bout Twitter's board. Is Kno 0:14:07.200 --> 0:14:10.240 going to back down? Then? Is this the renegotiations behind 0:14:10.720 --> 0:14:13.480 closed doors, you know? Or do they somehow come out 0:14:13.520 --> 0:14:17.040 with some sort of due diligence that would really deem 0:14:17.120 --> 0:14:20.760 this in terms of the body issue, you know, one 0:14:20.800 --> 0:14:24.600 way or another. Who's correct? Now? What do you make 0:14:24.640 --> 0:14:28.640 of Apple getting to an edit button before Twitter? Look, 0:14:28.680 --> 0:14:31.560 I think mustard made me taken notice now, but look realistic, 0:14:31.640 --> 0:14:34.120 I think it, she pointed out. I think it just 0:14:34.240 --> 0:14:38.120 also shows apples listen to developers, and I think from 0:14:38.120 --> 0:14:41.200 a developer perspective what we saw with the iOS sixteen, 0:14:41.760 --> 0:14:44.560 they're they're listening to what the developers listened to what 0:14:44.600 --> 0:14:48.000 consumers want and I think from a software perspective, it 0:14:48.000 --> 0:14:50.520 shows that's the hearts and lungs of the Apple story 0:14:51.040 --> 0:14:53.360 and it's a big part along with obviously that the 0:14:53.440 --> 0:14:57.240 golden install base and what we see on iPhones as 0:14:57.280 --> 0:15:00.320 well as the overall ecosystem. That's why Apple is where 0:15:00.320 --> 0:15:02.240 it is. The other thing I would just point out 0:15:02.600 --> 0:15:06.360 they're introducing products at a point of supply change, just 0:15:06.520 --> 0:15:10.160 navigate massive headwinds. Just shows that distribution as well as 0:15:10.280 --> 0:15:14.000 or in his own chips. Absolutely, we weren't quite sure 0:15:14.120 --> 0:15:16.880 we'd see this m to chip and new MacBook airmac 0:15:16.960 --> 0:15:19.840 Book Pro because of some of those supply chain issues, 0:15:20.000 --> 0:15:22.560 but indeed we did. I actually got to to check 0:15:22.600 --> 0:15:26.160 out the new products myself. UM. I want to talk 0:15:26.160 --> 0:15:29.280 about another development here and that is with family Sharing, 0:15:29.320 --> 0:15:32.120 And as always with these Apple updates at WWDC, it's 0:15:32.120 --> 0:15:35.160 Apple sort of nudging us and trying to move us, um, 0:15:35.920 --> 0:15:38.440 you know, towards the technology they believe is going to 0:15:38.520 --> 0:15:41.400 be the future. Take a listen to this on stage 0:15:41.440 --> 0:15:44.280 about this new ability to share, for example, your I 0:15:44.520 --> 0:15:49.240 photo library with someone else. With family Sharing, you can 0:15:49.280 --> 0:15:52.440 share your favorite purchases and subscriptions with up to five 0:15:52.560 --> 0:15:57.080 of your family members including Apple Music, iCloud plus Apple 0:15:57.160 --> 0:16:01.640 One and much more. Everyone gets personalized access to their 0:16:01.680 --> 0:16:05.160 favorite content without having to buy their own subscriptions or 0:16:05.200 --> 0:16:09.440 share an account. It's interesting down we're not just seeing 0:16:09.480 --> 0:16:12.240 Apple trying to make all of our own devices more 0:16:12.280 --> 0:16:14.920 connected to each other, but our device is more connected 0:16:14.960 --> 0:16:18.560 to the devices of other people, for example, in our family. 0:16:18.640 --> 0:16:21.920 What's the significance of that. I think it just speaks 0:16:21.960 --> 0:16:24.880 to an unparalleled ecosystem, and they're just trying to get 0:16:24.920 --> 0:16:28.280 further and further into that from both the services as 0:16:28.320 --> 0:16:32.080 well as device perspectively. And I think that's what's really 0:16:32.120 --> 0:16:35.160 happening here is they're doubling down on privacy, and I 0:16:35.200 --> 0:16:37.360 think you show that across the board in terms of 0:16:37.400 --> 0:16:42.880 the presentations, but just more interconnected, more services, more ultimately 0:16:42.960 --> 0:16:46.840 family sharing from pictures to services to others, and I 0:16:46.920 --> 0:16:49.480 think that's really the goal here because Apples right now 0:16:49.560 --> 0:16:53.080 put an iron fence around their installed base, and I 0:16:53.120 --> 0:16:56.400 think that's what this really speaks to as they continue 0:16:56.480 --> 0:16:58.800 introduced new products. And the one thing I just point 0:16:58.800 --> 0:17:02.720 out to five million of a billion iPhones have not 0:17:02.880 --> 0:17:05.760 upgrade their phones in the last three and a half year, 0:17:05.840 --> 0:17:07.639 so I think it just shows the drum roll di 0:17:07.640 --> 0:17:11.880 iPhone for two. Now. Apple shares did take a leg 0:17:11.920 --> 0:17:14.400 down last week on the back of that Morgan Stanley 0:17:14.480 --> 0:17:18.800 report about a potential slowing of app store sales growth. 0:17:19.280 --> 0:17:22.600 How concerned are you about that? And just how how 0:17:22.640 --> 0:17:25.000 many consumers are really going to upgrade their devices right 0:17:25.000 --> 0:17:29.560 now in a difficult macroeconomic environment. Look, I mean I 0:17:29.720 --> 0:17:32.640 just saw with with that report, as well as Snap 0:17:32.720 --> 0:17:36.560 news or any sort of Microsoft ffex, the knee jerk reaction, 0:17:36.640 --> 0:17:39.359 any negative news is going to be exacerbating this market. 0:17:39.440 --> 0:17:42.240 When it comes to Apple, if I read one month 0:17:42.280 --> 0:17:45.480 of the App Store, I mean I think that sometimes 0:17:45.560 --> 0:17:47.600 that's not as good a BRAM. And when I look 0:17:47.640 --> 0:17:49.919 at the broader services, which is on pace to be 0:17:49.960 --> 0:17:52.200 a hundred billion year as we go into next year, 0:17:53.119 --> 0:17:54.680 and I think it's as far as to the trees 0:17:54.840 --> 0:17:58.440 that they could have some softness here and there, but overall, 0:17:58.760 --> 0:18:01.159 I think that's worth one point you one point five trillion, 0:18:01.920 --> 0:18:04.560 And to your point terms just a broader mac or 0:18:04.600 --> 0:18:07.360 what we're seeing here around the edges, they'll clearly see 0:18:07.359 --> 0:18:10.560 it softening. But what's beaked into the stock. And I 0:18:10.600 --> 0:18:15.399 think most investors believe numbers are are coming down for 0:18:15.520 --> 0:18:18.000 next year. So I think what starts to happen is 0:18:18.320 --> 0:18:20.399 stock beats in more and more bad news. But I 0:18:20.480 --> 0:18:26.040 still believe it's an underestimated upgrade cycle. All right, Dannys 0:18:26.080 --> 0:18:28.080 web Bush Security is always good to have you, Dan, 0:18:28.320 --> 0:18:32.280 Thank you. Another story we continue to watch. According to 0:18:32.320 --> 0:18:36.239 Wall Street Journal, Chinese regulators are preparing to wrap up 0:18:36.240 --> 0:18:39.440 their investigation of Deity and restore its main apps to 0:18:40.280 --> 0:18:42.600 mobile store as a report also saying the right healing 0:18:42.640 --> 0:18:55.199 Giant will face a relatively large five Welcome back to 0:18:55.160 --> 0:18:59.240 Boomore Technology and Emily Chang in Cupertino, California, live from 0:18:59.240 --> 0:19:03.480 Apple's wide Developers Conference and the keyword being developer. Hundreds 0:19:03.480 --> 0:19:06.000 of them here this week to learn more about Apple 0:19:06.160 --> 0:19:09.280 key updates and of course, millions taking part in this event. 0:19:09.600 --> 0:19:13.320 Around the world, we saw a redesigned MacBook Air, MacBook 0:19:13.440 --> 0:19:16.639 Pro with the m to chip, along with upgrades to 0:19:16.680 --> 0:19:19.679 the iPad and Apple Watch, as well a Safari and 0:19:19.720 --> 0:19:23.200 a shift away from passwords. I'm joined now by Jess Wulf. 0:19:23.200 --> 0:19:25.639 She is the CEO and chairwoman of Rebble Girls, a 0:19:25.720 --> 0:19:29.840 multi platform empowerment brand with the mission of inspiring the 0:19:29.880 --> 0:19:32.920 next generation of girls, and you guys are actually finalists 0:19:32.960 --> 0:19:36.080 for the Apple Design Award. What exactly does that mean? 0:19:36.400 --> 0:19:40.480 We are, We're thrilled, congratulations. You know, what do you 0:19:40.520 --> 0:19:44.720 think Apple sees in the design? So so our app, 0:19:44.760 --> 0:19:47.480 Throuble Girls app is a finalist for the Apple Design 0:19:47.520 --> 0:19:50.880 Word and Social Impact. There are six categories of awards 0:19:50.920 --> 0:19:53.320 and we are one of the finalists for them, and 0:19:53.320 --> 0:19:57.200 it's really around the design, the intentionality behind the app 0:19:57.240 --> 0:20:00.919 and what we're doing. We are an empowerment brand for girls. 0:20:00.920 --> 0:20:04.160 Where a storytelling company. We tell the stories of six 0:20:04.280 --> 0:20:07.480 hundred and fifty women so far across history, geography, field 0:20:07.480 --> 0:20:10.760 of excellence, all about inspiring the next generation of girls. 0:20:10.800 --> 0:20:13.720 And so when Apple is talking to you you know about 0:20:13.760 --> 0:20:16.880 apps and what apps make impact, the impact that we're 0:20:16.920 --> 0:20:20.080 having on girls lives and our commitment to diversity and 0:20:20.119 --> 0:20:23.600 representation and authentic storytelling Israeli front and center. How can 0:20:23.680 --> 0:20:26.880 technology help you tell the I mean, you know, tell 0:20:26.880 --> 0:20:29.240 that story. I mean, gosh, we've been trying to inspire 0:20:29.280 --> 0:20:32.760 girls for for generations and you know we still face 0:20:33.280 --> 0:20:36.120 um a lot of challenges. What is it about technology 0:20:36.200 --> 0:20:40.600 that can help well? Storytelling? Is what matters. So girls 0:20:40.600 --> 0:20:43.720 starting at the age of six start losing confidence and 0:20:43.760 --> 0:20:46.920 they start thinking they're less smart and less capable than boys. 0:20:47.000 --> 0:20:49.960 So how do we tell girls more stories that increase 0:20:50.040 --> 0:20:53.119 their confidence. So we started in books, we sold eight 0:20:53.160 --> 0:20:54.879 million books, but then we went to audio and we 0:20:54.920 --> 0:20:58.840 went to digital, and so technology can increase access to 0:20:59.119 --> 0:21:01.960 stories and all kinds of stories, and we can inspire 0:21:02.000 --> 0:21:03.760 more girls that way. Now, when it comes to your 0:21:03.760 --> 0:21:06.399 company and obviously the developers at your company, what is 0:21:06.440 --> 0:21:10.399 it about a w W d C that's so significant? 0:21:10.520 --> 0:21:12.640 I mean, I'm sure you know. Are you looking here 0:21:12.640 --> 0:21:14.199 to see what Apple to you of the future is 0:21:14.240 --> 0:21:17.600 and trying to figure out how you can capitalize on that. Well, 0:21:17.680 --> 0:21:23.000 Apple has an amazingly huge ecosystem of audience and developers, 0:21:23.119 --> 0:21:26.040 and we've had a wonderful relationship both on the podcast 0:21:26.080 --> 0:21:28.680 side of things and the app side of things with Apple. 0:21:29.080 --> 0:21:31.840 So we're here today for the awards ceremony and to 0:21:31.880 --> 0:21:34.480 see what the future is and how we can be, 0:21:34.680 --> 0:21:36.760 you know, at the front of the future for storytelling 0:21:36.800 --> 0:21:39.359 for girls. So we were hoping to hear some a 0:21:39.520 --> 0:21:42.000 r VR updates, which we didn't get there. We thought 0:21:42.000 --> 0:21:44.120 there might be some clues. You know, we believe there's 0:21:44.119 --> 0:21:46.400 a headset coming and that could be the next big thing. 0:21:46.960 --> 0:21:48.800 Is that something that you were hoping for? I mean, 0:21:48.840 --> 0:21:51.040