1
00:00:00,080 --> 00:00:02,440
Speaker 1: Welcome to How the Money. I'm Joel I in that

2
00:00:02,759 --> 00:00:06,280
Speaker 1: and today we're discussing subtle marketing maneuvers that stymy your

3
00:00:06,280 --> 00:00:28,000
Speaker 1: money momentum. Yeah, sometimes we can be silly here on

4
00:00:28,040 --> 00:00:31,840
Speaker 1: the show. We were going for nothing, but m's muck

5
00:00:31,920 --> 00:00:35,560
Speaker 1: up your money moment. Can see minute marketing maneuvers that,

6
00:00:36,120 --> 00:00:37,720
Speaker 1: uh yeah, it wasn't muck up. That was the one

7
00:00:37,760 --> 00:00:41,080
Speaker 1: we're considering next time. We decided to not be so

8
00:00:41,080 --> 00:00:43,320
Speaker 1: self deprecating in the titles of the episode that we

9
00:00:43,360 --> 00:00:45,640
Speaker 1: are presenting to you, so that hopefully you will listen

10
00:00:45,680 --> 00:00:47,879
Speaker 1: to this episode and that will allow you to make

11
00:00:47,880 --> 00:00:50,840
Speaker 1: some smarter moves with your money. We're talking all about

12
00:00:50,840 --> 00:00:53,680
Speaker 1: consumption during this episode, at power of advertising at play

13
00:00:54,160 --> 00:00:56,480
Speaker 1: in how we choose to consume. Like we like to

14
00:00:56,480 --> 00:00:58,320
Speaker 1: think that we are in control of our own destiny,

15
00:00:58,640 --> 00:01:00,400
Speaker 1: and that is true in so many way, but there

16
00:01:00,400 --> 00:01:02,680
Speaker 1: are a lot of subtle influences that are that are

17
00:01:02,720 --> 00:01:05,200
Speaker 1: causing us at the margins to make moves that would

18
00:01:05,200 --> 00:01:07,880
Speaker 1: part us from from our from the money we've saved

19
00:01:07,880 --> 00:01:10,080
Speaker 1: it could go to better use. And we're gonna talk

20
00:01:10,080 --> 00:01:12,000
Speaker 1: about those those subtle ways and then how to come out,

21
00:01:12,319 --> 00:01:13,760
Speaker 1: you know, that's right man. Okay, So before we get

22
00:01:13,800 --> 00:01:15,759
Speaker 1: to that, I've got a frugal, a good frugal cheap here,

23
00:01:15,760 --> 00:01:17,520
Speaker 1: I think for you bring it. Okay, a little bit

24
00:01:17,520 --> 00:01:19,600
Speaker 1: of news. I've been I joined a gym, I guess

25
00:01:19,600 --> 00:01:22,440
Speaker 1: several weeks ago. Now, I've been working out. We probably

26
00:01:22,440 --> 00:01:24,800
Speaker 1: talked about that maybe on some other episode. But I've

27
00:01:24,840 --> 00:01:27,760
Speaker 1: been going before work, which means you're Goldberg like trappoids

28
00:01:28,240 --> 00:01:31,560
Speaker 1: popping out. Not quite not yet at least. Uh No,

29
00:01:31,600 --> 00:01:33,840
Speaker 1: I don't think I'm gonna get end. I'm looking anything

30
00:01:33,880 --> 00:01:35,720
Speaker 1: like that. But I am getting stronger, I'll say that.

31
00:01:36,160 --> 00:01:38,080
Speaker 1: But I go before work, which means that I get

32
00:01:38,120 --> 00:01:40,560
Speaker 1: real hot and sweaty while I am working out. But

33
00:01:40,640 --> 00:01:44,080
Speaker 1: luckily the gym they've got showers, so that's really awesome.

34
00:01:44,440 --> 00:01:47,160
Speaker 1: I'm able to go in there. Uh rinse off, get

35
00:01:47,200 --> 00:01:49,440
Speaker 1: the sweat offs. I'm not all sticky and stinky when

36
00:01:49,440 --> 00:01:51,760
Speaker 1: I show up here to work in our little what

37
00:01:51,800 --> 00:01:54,120
Speaker 1: we call the clubhouse. How the money. It's not a

38
00:01:54,120 --> 00:01:58,920
Speaker 1: global headquarters, it's a clubhouse. Um. But this is where

39
00:01:58,960 --> 00:02:00,920
Speaker 1: the frugal or cheap question comes in. When I go

40
00:02:00,960 --> 00:02:02,960
Speaker 1: into these showers and these are public showers, you know,

41
00:02:03,080 --> 00:02:06,880
Speaker 1: showers for the guys in the gym. There are soaps

42
00:02:06,920 --> 00:02:11,280
Speaker 1: like shampoos, conditioners, body washes in all of the stalls,

43
00:02:11,320 --> 00:02:14,239
Speaker 1: like there are multiple bottles of different soap that people

44
00:02:14,320 --> 00:02:16,840
Speaker 1: that members have left there. I thought it was like

45
00:02:16,880 --> 00:02:19,080
Speaker 1: the gym that was providing them for you. So they

46
00:02:19,080 --> 00:02:22,080
Speaker 1: also have so they've got can I get the cumber melon? Guys,

47
00:02:22,120 --> 00:02:23,920
Speaker 1: They've got little things attached to the wall, like the

48
00:02:23,960 --> 00:02:27,120
Speaker 1: basic whatever. But there's also all of these other kinds

49
00:02:27,160 --> 00:02:30,200
Speaker 1: as well. And so I see these and I think, sweets,

50
00:02:30,280 --> 00:02:32,200
Speaker 1: this is a way for me to try out some

51
00:02:32,280 --> 00:02:36,960
Speaker 1: different since some different flavors botny wash. And I mentioned

52
00:02:36,960 --> 00:02:40,280
Speaker 1: this that Kate and she looked at me with the

53
00:02:40,280 --> 00:02:42,399
Speaker 1: old any of the old spice bottles. They do smell

54
00:02:42,480 --> 00:02:45,480
Speaker 1: really nice. But I mentioned this to Kate and she

55
00:02:45,480 --> 00:02:47,800
Speaker 1: she was like horse Drake. She's like, by no means,

56
00:02:47,840 --> 00:02:50,320
Speaker 1: should you be using other people's soap? Are you kidding me?

57
00:02:50,639 --> 00:02:53,440
Speaker 1: And I thought, are you serious? Like these are bottles

58
00:02:53,440 --> 00:02:55,600
Speaker 1: of soap that are left out. I mean it's not

59
00:02:55,680 --> 00:02:58,040
Speaker 1: like they're uh, they're not like locked in someone's locker

60
00:02:58,120 --> 00:02:59,519
Speaker 1: and I'm taking them out and I'm using them in

61
00:02:59,560 --> 00:03:01,840
Speaker 1: the shower. Their names on them, no names or nothing

62
00:03:01,840 --> 00:03:03,720
Speaker 1: on them. Yeah, if even if there wasn't someone's name

63
00:03:03,760 --> 00:03:07,040
Speaker 1: written on them, I would think, Okay, I'm not gonna

64
00:03:07,120 --> 00:03:10,000
Speaker 1: mess with him. Somebody is laying claimed like the right

65
00:03:10,040 --> 00:03:12,760
Speaker 1: to property. That's something that I uphold you, all right.

66
00:03:13,200 --> 00:03:15,840
Speaker 1: Uh And so my question for you if there are

67
00:03:16,200 --> 00:03:18,799
Speaker 1: bottles of different soap out in the shower, are those

68
00:03:18,840 --> 00:03:20,680
Speaker 1: bottles up for grabs? Do I have free rain to

69
00:03:20,720 --> 00:03:24,160
Speaker 1: use them? I'm gonna say now, I say, oh my gosh,

70
00:03:24,360 --> 00:03:26,519
Speaker 1: I was totally thinking that you were going to be

71
00:03:26,600 --> 00:03:29,160
Speaker 1: on my side. Go grab go, grab your bottle one

72
00:03:29,200 --> 00:03:31,799
Speaker 1: dollar bottle of Suave at the grocery store bringing in

73
00:03:32,200 --> 00:03:34,520
Speaker 1: and and start using that, or if you, like you said, well,

74
00:03:34,600 --> 00:03:36,840
Speaker 1: just maybe it's something there's gym provided. Yeah, yeah, it's

75
00:03:36,880 --> 00:03:39,440
Speaker 1: it's like they're attaching the wall. Well, there's also some

76
00:03:39,520 --> 00:03:40,800
Speaker 1: nice ones down there. I'm like, oh, I wonder what

77
00:03:40,840 --> 00:03:42,080
Speaker 1: that smells like. I want to give it a shot,

78
00:03:42,120 --> 00:03:44,520
Speaker 1: because Kate has always bought the one dollar bottles of

79
00:03:44,520 --> 00:03:46,760
Speaker 1: the Suave, and I've recently thought, you know, what what

80
00:03:46,840 --> 00:03:48,960
Speaker 1: if I had a smell Like what if every time

81
00:03:49,080 --> 00:03:51,720
Speaker 1: I got out of the shower. It's like Daddy smell

82
00:03:51,840 --> 00:03:54,160
Speaker 1: like dad, Oh, that's daddy smell. You know, like maybe

83
00:03:54,200 --> 00:03:57,280
Speaker 1: some sandal would like something like that. I don't know.

84
00:03:57,360 --> 00:04:00,320
Speaker 1: Away I'm gonna say now you should probably get like, yeah,

85
00:04:00,360 --> 00:04:02,960
Speaker 1: you're saying I'm being cheap. I feel that if they

86
00:04:02,960 --> 00:04:05,840
Speaker 1: are out, they're they're up for grabs, They're they're free game.

87
00:04:05,880 --> 00:04:08,360
Speaker 1: It would be different obviously if I was taking them home.

88
00:04:08,720 --> 00:04:11,240
Speaker 1: Oh that's super cheap, because I think people are leaving

89
00:04:11,280 --> 00:04:13,240
Speaker 1: them there. It's like, all right, yeah, whoever wants to

90
00:04:13,280 --> 00:04:14,800
Speaker 1: give it a shot, have at it. I don't know

91
00:04:14,840 --> 00:04:16,840
Speaker 1: what the gym ethos is or the you know, it's

92
00:04:16,960 --> 00:04:19,479
Speaker 1: how people treat it. It's so communal. Like even there's

93
00:04:19,520 --> 00:04:21,760
Speaker 1: like a whole section of lockers that aren't like they're

94
00:04:21,800 --> 00:04:23,560
Speaker 1: not locked up. They're just kind of like these boxes.

95
00:04:23,640 --> 00:04:25,120
Speaker 1: And of course I'm not gonna help myself to somebody

96
00:04:25,160 --> 00:04:27,760
Speaker 1: else's like shoes or like like if they have like

97
00:04:27,800 --> 00:04:29,640
Speaker 1: a bottle of water there or something like that. But

98
00:04:29,800 --> 00:04:35,040
Speaker 1: it is a little more. Is that a phone? All right? Sweet?

99
00:04:35,080 --> 00:04:38,279
Speaker 1: Free upgrade? It is not the case. I don't know

100
00:04:38,520 --> 00:04:41,279
Speaker 1: in my mind, if you do not want somebody else

101
00:04:41,320 --> 00:04:43,400
Speaker 1: it was I forgot mine and you took a pump,

102
00:04:43,400 --> 00:04:44,840
Speaker 1: that'd be one thing. But if you're like, I'm just

103
00:04:44,839 --> 00:04:47,800
Speaker 1: gonna test everybody sense and like and train them. That's

104
00:04:47,839 --> 00:04:50,200
Speaker 1: That's what I'm doing. I'm just I'm trying them out.

105
00:04:50,240 --> 00:04:52,640
Speaker 1: That's probably cheap, and some of them I see them like, yeah,

106
00:04:52,680 --> 00:04:54,440
Speaker 1: that doesn't I don't think I want to try that one.

107
00:04:54,680 --> 00:04:56,800
Speaker 1: You have so much hair now, I can don't know

108
00:04:56,800 --> 00:04:59,880
Speaker 1: how much I don't. I actually I don't wash my hair.

109
00:05:00,080 --> 00:05:01,760
Speaker 1: I just rinsed my whole the rest of my body.

110
00:05:02,240 --> 00:05:04,520
Speaker 1: Don't touch the hair. That's too much work. Okay, I

111
00:05:04,600 --> 00:05:06,560
Speaker 1: say that for at home. Yeah, your hair is like

112
00:05:06,680 --> 00:05:09,120
Speaker 1: as long as Draco mouth boys, dads. It's getting like

113
00:05:09,160 --> 00:05:12,360
Speaker 1: Fabio Fabio, like the Fabio hair and the bod. Pretty soon.

114
00:05:12,520 --> 00:05:14,760
Speaker 1: We should do like a wind tunnel photo shoot with you,

115
00:05:15,680 --> 00:05:17,760
Speaker 1: show our listeners. Let's do it all right, Well, um

116
00:05:17,839 --> 00:05:19,760
Speaker 1: so yeah, I think it'd being cheap, but we can

117
00:05:19,800 --> 00:05:22,120
Speaker 1: move on. I can't believe it you're gonna decide. I

118
00:05:22,160 --> 00:05:26,360
Speaker 1: can't believe it's not butter alright, letten on, let's mention

119
00:05:26,440 --> 00:05:29,520
Speaker 1: the beer. It's not about to spray. Remember when they

120
00:05:29,560 --> 00:05:33,040
Speaker 1: had the spray so gety margin true classic classic nineties

121
00:05:33,120 --> 00:05:34,920
Speaker 1: and add that sticks in our minds, by the way,

122
00:05:35,120 --> 00:05:37,520
Speaker 1: which is nice. Let's move on, let's talk about ads

123
00:05:37,640 --> 00:05:40,640
Speaker 1: and marketing maneuvers. It's time of your money momentum. But quickly.

124
00:05:40,800 --> 00:05:42,839
Speaker 1: The beer having on the show is called Nordic Jam.

125
00:05:43,120 --> 00:05:46,279
Speaker 1: It's by Two Pictures Brewing. Since I am a Nordic

126
00:05:46,320 --> 00:05:48,919
Speaker 1: beast myself, man, I thought this beer would be perfect

127
00:05:48,920 --> 00:05:51,719
Speaker 1: of the show. Well, I'm looking forward to at least enjoying.

128
00:05:51,720 --> 00:05:53,800
Speaker 1: I don't know if I agree with the beast part.

129
00:05:54,160 --> 00:05:56,240
Speaker 1: You could have some of these Viking vibes that are

130
00:05:56,240 --> 00:05:58,120
Speaker 1: going on here. If I grew my hair out along

131
00:05:58,160 --> 00:05:59,560
Speaker 1: like you, I would look like this guy on the can.

132
00:05:59,640 --> 00:06:01,600
Speaker 1: But I am looking forward to enjoying this one. We'll

133
00:06:01,600 --> 00:06:04,040
Speaker 1: talk about it at the end of the episode for sure.

134
00:06:04,240 --> 00:06:07,680
Speaker 1: So when we're talking about marketing, basically, how something is

135
00:06:07,720 --> 00:06:10,919
Speaker 1: portrayed can just have this major impact on how we

136
00:06:11,040 --> 00:06:14,240
Speaker 1: perceive it. And Matt, as we were discussing how to

137
00:06:14,560 --> 00:06:16,599
Speaker 1: kind of begin this episode, it made me think of

138
00:06:17,120 --> 00:06:19,839
Speaker 1: how my wife can tell me something and it doesn't

139
00:06:19,880 --> 00:06:23,200
Speaker 1: always register the same way that it might when somebody

140
00:06:23,200 --> 00:06:25,719
Speaker 1: else does. Like she might have been given me great

141
00:06:25,760 --> 00:06:28,760
Speaker 1: advice for a number of years and I'm like, yeah,

142
00:06:28,760 --> 00:06:31,120
Speaker 1: that's okay, I get you, I hear you. But then

143
00:06:31,400 --> 00:06:32,880
Speaker 1: I end up hanging out with a friend having a

144
00:06:32,920 --> 00:06:36,120
Speaker 1: beer and for some reason it strikes me differently and

145
00:06:36,200 --> 00:06:39,760
Speaker 1: they tell me the same advice. I'm sure Emily loves this. Yes,

146
00:06:39,800 --> 00:06:42,480
Speaker 1: she never gets it, never gets annoyed. Great for your relationship, right,

147
00:06:43,279 --> 00:06:45,599
Speaker 1: So it feels like, you know, suddenly I can see

148
00:06:45,600 --> 00:06:48,240
Speaker 1: it in a new light, this advice, because the messenger

149
00:06:48,279 --> 00:06:50,599
Speaker 1: and the context are a little bit different. I'm human,

150
00:06:50,640 --> 00:06:54,240
Speaker 1: I'm an idiot, and yes, she hates that. I'm basically

151
00:06:54,279 --> 00:06:56,440
Speaker 1: impervious to her advice at times, but other people I

152
00:06:56,560 --> 00:06:59,840
Speaker 1: so willingly accept it. But the reality is that are subconscious.

153
00:06:59,839 --> 00:07:03,400
Speaker 1: It often responds to a different to that different contexts

154
00:07:03,400 --> 00:07:07,200
Speaker 1: are setting and in particularly when we're talking marketing tactics, right,

155
00:07:07,520 --> 00:07:10,280
Speaker 1: we we tend to think that we're impervious to them,

156
00:07:10,280 --> 00:07:13,040
Speaker 1: that maybe our brains are a lock box and impenetrable

157
00:07:13,160 --> 00:07:16,440
Speaker 1: fortress that these advertisers are going to be able to

158
00:07:16,440 --> 00:07:19,240
Speaker 1: get beyond. But none of us are as rational as

159
00:07:19,320 --> 00:07:22,080
Speaker 1: we think we are, and those marketing tricks they often

160
00:07:22,160 --> 00:07:24,760
Speaker 1: nudge just to buy things we don't need and to

161
00:07:24,840 --> 00:07:28,000
Speaker 1: spend money we hadn't planned on parting with. So yeah,

162
00:07:28,040 --> 00:07:30,120
Speaker 1: today's episodes all about those tactics. We're going to kind

163
00:07:30,120 --> 00:07:31,880
Speaker 1: of confront a bunch of them and talk about how

164
00:07:32,160 --> 00:07:34,560
Speaker 1: you can respond to them in order to help quash

165
00:07:34,680 --> 00:07:37,280
Speaker 1: maybe the impact that marketing tends to have on us.

166
00:07:37,280 --> 00:07:40,000
Speaker 1: It's right yet, how it is that these messages are

167
00:07:40,000 --> 00:07:42,320
Speaker 1: presented to us can have a big impact on what

168
00:07:42,400 --> 00:07:45,440
Speaker 1: actions we actually take, whether that's you giving Emily credit

169
00:07:45,480 --> 00:07:48,480
Speaker 1: for an idea, or whether that's us buying something that

170
00:07:48,520 --> 00:07:50,320
Speaker 1: we don't really need. I literally tell her like I

171
00:07:50,360 --> 00:07:52,200
Speaker 1: had this epiphany, but I had this conversation. Should be

172
00:07:52,200 --> 00:07:54,640
Speaker 1: like I've been telling you that for years or year,

173
00:07:54,840 --> 00:07:57,160
Speaker 1: so sorry, I love it. But here's you know, this

174
00:07:57,160 --> 00:07:59,400
Speaker 1: shouldn't come as a shock, right, because there is this

175
00:07:59,600 --> 00:08:03,400
Speaker 1: entire industry that's dedicated to figuring out how to extract

176
00:08:03,440 --> 00:08:06,120
Speaker 1: the most amount of money from us and on you know,

177
00:08:06,160 --> 00:08:08,240
Speaker 1: on top of marketers and on top of advertisers, you've

178
00:08:08,240 --> 00:08:10,680
Speaker 1: got individual companies and they're all out there trying to

179
00:08:10,680 --> 00:08:13,640
Speaker 1: maximize the profits as well. They're working hard to ensure

180
00:08:13,680 --> 00:08:15,880
Speaker 1: that the messaging and the ads and and the just

181
00:08:16,000 --> 00:08:18,800
Speaker 1: generally speaking, the way their brand or their product is communicated,

182
00:08:18,920 --> 00:08:20,520
Speaker 1: you know, like that it's going to get you to

183
00:08:20,560 --> 00:08:24,239
Speaker 1: support them by buying their stuff. Uh, and that product

184
00:08:24,320 --> 00:08:26,840
Speaker 1: or service. It might be helpful, right, Like you might

185
00:08:26,880 --> 00:08:29,840
Speaker 1: opt to spend your hard earned dollars on purpose, but

186
00:08:29,880 --> 00:08:33,800
Speaker 1: if you're anything like the average American, you'd likely hit undo,

187
00:08:33,960 --> 00:08:35,880
Speaker 1: you know, on a bunch of different purchases that you've

188
00:08:35,920 --> 00:08:39,640
Speaker 1: made in order to have that cash back in your life. Yeah,

189
00:08:39,679 --> 00:08:42,040
Speaker 1: we can all, I'm sure if we just look even

190
00:08:42,120 --> 00:08:45,160
Speaker 1: at our Amazon purchase history. Um, but even just the

191
00:08:45,160 --> 00:08:47,439
Speaker 1: things hanging out in our closet or in our drawers

192
00:08:47,920 --> 00:08:51,240
Speaker 1: or in in the garage, like we could find things

193
00:08:51,280 --> 00:08:53,320
Speaker 1: we're like, Yep, that was a bad purchase. Yep, that

194
00:08:53,400 --> 00:08:55,600
Speaker 1: was spur of the moment. Yep, I heard this great

195
00:08:55,640 --> 00:08:57,560
Speaker 1: pitch and it caused me to buy something that I

196
00:08:57,600 --> 00:09:01,000
Speaker 1: didn't need. And now I've used it once, And that

197
00:09:01,040 --> 00:09:02,959
Speaker 1: money is often spent spur of the moment, right like

198
00:09:03,360 --> 00:09:06,960
Speaker 1: that add on Instagram or before your favorite show on Hulu.

199
00:09:07,120 --> 00:09:08,880
Speaker 1: You could just prompt you to do something that's not

200
00:09:09,040 --> 00:09:13,080
Speaker 1: in your best long term financial interest. And it's it's

201
00:09:13,120 --> 00:09:15,800
Speaker 1: why athletes watch tape on their opponents, right to get

202
00:09:15,880 --> 00:09:19,559
Speaker 1: familiar with their their opponents natural tendencies so they can

203
00:09:19,559 --> 00:09:22,199
Speaker 1: exploit them on the field, Like we want to kind

204
00:09:22,200 --> 00:09:23,760
Speaker 1: of do the same thing with this episode. We want

205
00:09:23,760 --> 00:09:26,320
Speaker 1: to be able to see the tendencies that marketers have,

206
00:09:26,880 --> 00:09:28,800
Speaker 1: how they're trying to part us for our money, so

207
00:09:28,840 --> 00:09:31,280
Speaker 1: that we can avoid them in the future. Because the

208
00:09:31,320 --> 00:09:33,560
Speaker 1: more you can recognize the ways in which companies are

209
00:09:33,559 --> 00:09:35,319
Speaker 1: trying to pry that money out of your hands, the

210
00:09:35,400 --> 00:09:37,320
Speaker 1: more likely you're going to be able to say no,

211
00:09:37,920 --> 00:09:40,480
Speaker 1: allowing you to keep that money in your pocket and

212
00:09:40,480 --> 00:09:43,319
Speaker 1: spend it the way you have pretty determined, not in

213
00:09:43,360 --> 00:09:45,640
Speaker 1: the way they want you to. Yeah, and so part

214
00:09:45,679 --> 00:09:48,400
Speaker 1: of the solution here is going to necessitate having some

215
00:09:48,440 --> 00:09:51,960
Speaker 1: bigger goals for your money as well. When you know

216
00:09:52,160 --> 00:09:55,000
Speaker 1: what your money is doing for you and how does

217
00:09:55,000 --> 00:09:57,280
Speaker 1: that you're building more solid financial footing is going to

218
00:09:57,360 --> 00:10:00,160
Speaker 1: be easier to breathe by. It's not care you know

219
00:10:00,240 --> 00:10:02,760
Speaker 1: that the that the newest electronic gadget or or clothing

220
00:10:02,760 --> 00:10:05,319
Speaker 1: atom won't be in your possession. It's a whole lot

221
00:10:05,360 --> 00:10:09,440
Speaker 1: easier to not let those marketing tactics impact your decision making.

222
00:10:09,679 --> 00:10:12,360
Speaker 1: And once again this comes down to the why find

223
00:10:12,400 --> 00:10:15,439
Speaker 1: your money? We've got a free downloadable PDF that will

224
00:10:15,480 --> 00:10:17,199
Speaker 1: help you to kind of hone in on that will

225
00:10:17,200 --> 00:10:19,439
Speaker 1: link to that in the show notes. But having that

226
00:10:19,559 --> 00:10:22,079
Speaker 1: forest view of where your head is going to help

227
00:10:22,120 --> 00:10:25,720
Speaker 1: you to realize that those those little indiscretions are gonna,

228
00:10:25,760 --> 00:10:27,760
Speaker 1: you know, prevent you from making the progress that you're

229
00:10:27,760 --> 00:10:31,280
Speaker 1: aiming for. It's helpful to not only say no to

230
00:10:31,400 --> 00:10:34,320
Speaker 1: all the things that we are pelted with in our lives,

231
00:10:34,360 --> 00:10:36,280
Speaker 1: it's helpful to be able to say yes to things,

232
00:10:36,920 --> 00:10:39,400
Speaker 1: the things that we identify are going to be goals

233
00:10:39,440 --> 00:10:41,120
Speaker 1: within our lives. You don't want to just be like

234
00:10:41,120 --> 00:10:42,599
Speaker 1: the no no no guy. You also want to be

235
00:10:42,640 --> 00:10:45,160
Speaker 1: able to say like no, no no, because yes, I

236
00:10:45,160 --> 00:10:47,720
Speaker 1: am trying to do this thing. Yeah exactly. That that

237
00:10:47,800 --> 00:10:51,160
Speaker 1: helps influence and I think strengthens your resolved to say

238
00:10:51,160 --> 00:10:53,760
Speaker 1: no to things that aren't going to help you move

239
00:10:53,800 --> 00:10:56,560
Speaker 1: in the direction you want to go. And the interesting

240
00:10:56,640 --> 00:10:58,800
Speaker 1: thing to me, Matt, is that it's often the most

241
00:10:59,200 --> 00:11:02,400
Speaker 1: unscrupulous companies that use the most intense language to get

242
00:11:02,440 --> 00:11:04,520
Speaker 1: you to buy their products. Right if you, if you've

243
00:11:04,520 --> 00:11:08,600
Speaker 1: ever had a friend join like a multi level marketing company,

244
00:11:08,920 --> 00:11:11,760
Speaker 1: you know what I'm talking about. Uh, not only did

245
00:11:11,760 --> 00:11:15,400
Speaker 1: they start pitching you ridiculously hard. They also start talking

246
00:11:15,440 --> 00:11:17,680
Speaker 1: to you differently, trying to get you to maybe sign

247
00:11:17,760 --> 00:11:20,120
Speaker 1: up and join them and make a lot of money

248
00:11:20,400 --> 00:11:23,400
Speaker 1: under underneath their wing inside this m l M corporate.

249
00:11:23,440 --> 00:11:25,120
Speaker 1: We we did an episode, by the way, on m

250
00:11:25,240 --> 00:11:27,320
Speaker 1: l m's back in the day, forget the number. We

251
00:11:27,320 --> 00:11:28,880
Speaker 1: can look that one up and link to that one

252
00:11:28,920 --> 00:11:31,800
Speaker 1: as well, if there was a fun one, because they

253
00:11:31,840 --> 00:11:34,920
Speaker 1: are they're just bad, bad news bears all the way around.

254
00:11:35,240 --> 00:11:38,120
Speaker 1: And don't mention a certain life company because they are

255
00:11:38,160 --> 00:11:41,600
Speaker 1: not an MLM. But we had mentioned them. Uh they were,

256
00:11:42,679 --> 00:11:44,720
Speaker 1: that we did, but we weren't saying that that's what

257
00:11:44,760 --> 00:11:46,520
Speaker 1: they were. And I'm not even gonna say the name

258
00:11:46,520 --> 00:11:49,240
Speaker 1: of the company, but they were just uh tangential to

259
00:11:49,360 --> 00:11:52,480
Speaker 1: the conversations. Yeah. Well, but but m l m's are bad,

260
00:11:52,559 --> 00:11:55,640
Speaker 1: and anybody who's trying to get you to join an

261
00:11:55,720 --> 00:11:58,320
Speaker 1: m l M automatically by proxy, they're bad. No, they're

262
00:11:58,320 --> 00:12:00,679
Speaker 1: not bad. They're just they're duped, their brain washed. And

263
00:12:00,760 --> 00:12:02,800
Speaker 1: the reality is that that some of the best companies

264
00:12:02,840 --> 00:12:05,440
Speaker 1: out there they don't have to advertise like MLMs. They

265
00:12:05,440 --> 00:12:06,800
Speaker 1: feel like they need to beat you over the head

266
00:12:06,840 --> 00:12:08,560
Speaker 1: in order to get you to buy their products. But

267
00:12:08,679 --> 00:12:11,560
Speaker 1: some of the best companies in the world they don't

268
00:12:11,679 --> 00:12:13,640
Speaker 1: use some of these cute marketing phrases because they're not

269
00:12:13,679 --> 00:12:17,120
Speaker 1: running advertisements in the first place. Like Costco, for instance,

270
00:12:17,120 --> 00:12:21,040
Speaker 1: doesn't advertise ever why they don't need to word of

271
00:12:21,080 --> 00:12:23,760
Speaker 1: mouth get some far enough because they solid Trader Joe's

272
00:12:23,800 --> 00:12:28,320
Speaker 1: Krispy Kreme. They follow similar ad free models. The hot

273
00:12:28,320 --> 00:12:30,800
Speaker 1: and now light is all you really need for Krispy Creme.

274
00:12:30,840 --> 00:12:33,040
Speaker 1: You don't need some sort of pre roll add on

275
00:12:33,080 --> 00:12:35,800
Speaker 1: a podcast in order to be um to remind you

276
00:12:35,880 --> 00:12:39,000
Speaker 1: of how delicious those exactly. That's all you need is

277
00:12:39,000 --> 00:12:41,560
Speaker 1: is that pavlogs dog you of the light going on

278
00:12:41,600 --> 00:12:44,280
Speaker 1: and then you're like boom, I'm ready. Yeah, literally we

279
00:12:44,400 --> 00:12:47,280
Speaker 1: got this past weekend, we went to Krispy Creme. The

280
00:12:47,320 --> 00:12:49,599
Speaker 1: girls had a pretty solid week at school, and we're like,

281
00:12:49,679 --> 00:12:51,480
Speaker 1: you know what, let's just Saturday morning, we'll get well,

282
00:12:51,480 --> 00:12:53,120
Speaker 1: got to Krispy Creme. We'll get a little treat for

283
00:12:53,360 --> 00:12:55,480
Speaker 1: I went with the three girls. It just standing there

284
00:12:55,480 --> 00:12:57,040
Speaker 1: and being able to see through the window and watching

285
00:12:57,080 --> 00:12:59,680
Speaker 1: those donuts come off the conveyor and like circle around

286
00:13:00,000 --> 00:13:03,520
Speaker 1: and as I'm saying this, you're like, you know the sugary, watering, soft,

287
00:13:03,679 --> 00:13:07,839
Speaker 1: yeasty goodness that is a crispy cream donut. Yeah, like

288
00:13:07,920 --> 00:13:10,000
Speaker 1: you don't. Yeah, it's oftentimes the memories that you have

289
00:13:10,080 --> 00:13:12,959
Speaker 1: because you know how delicious and superior that product is

290
00:13:13,120 --> 00:13:16,559
Speaker 1: over any dunkin donut style cake donut. I mean, that's

291
00:13:16,600 --> 00:13:18,360
Speaker 1: for sure you're preaching the choir here. But what we're

292
00:13:18,360 --> 00:13:21,160
Speaker 1: talking about here our emotions, right, because the reality is

293
00:13:21,160 --> 00:13:24,320
Speaker 1: that marketers in many cases are attempting to inspire a feeling,

294
00:13:24,920 --> 00:13:26,920
Speaker 1: uh and so often times there's less of a hard

295
00:13:26,960 --> 00:13:30,000
Speaker 1: cell and the pushes to make you come away from

296
00:13:30,040 --> 00:13:32,280
Speaker 1: maybe a billboard or a streaming ad with a different

297
00:13:32,360 --> 00:13:34,760
Speaker 1: kind of feeling. Like coke, for instance, Like they don't

298
00:13:34,800 --> 00:13:36,760
Speaker 1: tell you much about the product in the ads that

299
00:13:36,760 --> 00:13:38,319
Speaker 1: they run. They're not going to tell you about the

300
00:13:38,360 --> 00:13:41,160
Speaker 1: high fruit disc corn syrup or everything else, the different coloring.

301
00:13:41,320 --> 00:13:44,840
Speaker 1: Did you know one twelve ounce can represents your daily sugar?

302
00:13:44,880 --> 00:13:46,559
Speaker 1: And to talk about like the number of grams of

303
00:13:46,600 --> 00:13:48,400
Speaker 1: caffeine that this coke is gonna be drinking too late

304
00:13:48,440 --> 00:13:49,640
Speaker 1: at night you won't be able to go to sleep.

305
00:13:49,720 --> 00:13:52,600
Speaker 1: Like they're not telling you that stuff. Instead they are

306
00:13:52,720 --> 00:13:55,319
Speaker 1: showing like the cool people doing fun things with a

307
00:13:55,360 --> 00:13:58,360
Speaker 1: coke in their hands. McDonald's like they're doing something similar,

308
00:13:58,440 --> 00:14:01,160
Speaker 1: and then they add that I'm loving it. Uh. Did

309
00:14:01,200 --> 00:14:03,800
Speaker 1: he at the end of the other commercial justin Timberlake

310
00:14:03,800 --> 00:14:05,600
Speaker 1: help write that? Is that true? Well? He performed it

311
00:14:05,679 --> 00:14:07,840
Speaker 1: like he performed the original one. I forget who who

312
00:14:07,920 --> 00:14:10,640
Speaker 1: wrote it. I guess that Little Diddy sells a lot

313
00:14:10,640 --> 00:14:13,800
Speaker 1: of Big Max. Yeah, it does. Uh. And by doing that,

314
00:14:13,800 --> 00:14:17,040
Speaker 1: they're able to elicit this emotional reaction from you. It's

315
00:14:17,040 --> 00:14:19,120
Speaker 1: the same thing with with publics in their holiday commercials

316
00:14:19,120 --> 00:14:21,160
Speaker 1: and always make you feel a certain way stop in public.

317
00:14:22,320 --> 00:14:24,440
Speaker 1: So when you like, when you recognize that this is

318
00:14:24,440 --> 00:14:26,120
Speaker 1: what they're they're doing to you, you you know that they're

319
00:14:26,120 --> 00:14:29,280
Speaker 1: trying to pull these emotional strings. It's like it's it's

320
00:14:29,280 --> 00:14:31,440
Speaker 1: like peeking behind the Wizard of Oz curtain helps to

321
00:14:31,480 --> 00:14:33,960
Speaker 1: remove that power that they previously held over you. Yeah.

322
00:14:33,960 --> 00:14:36,360
Speaker 1: I agree. There's something about being like, ah, I see

323
00:14:36,360 --> 00:14:40,240
Speaker 1: what you're doing here, whereas before paying no attention to like,

324
00:14:40,280 --> 00:14:41,800
Speaker 1: no I do it doesn't make me feel good to

325
00:14:41,840 --> 00:14:43,680
Speaker 1: see in those hands and well it wouldn't I be cool?

326
00:14:43,720 --> 00:14:45,120
Speaker 1: Or if I just grabbed a coke. But when you

327
00:14:45,120 --> 00:14:47,680
Speaker 1: realize they're pulling on the nostalgia hart strings and some

328
00:14:47,720 --> 00:14:50,080
Speaker 1: of those emotional techniques in order to get you to

329
00:14:50,080 --> 00:14:52,680
Speaker 1: purchase something, you're like, wait, wait, no more of that.

330
00:14:52,800 --> 00:14:55,320
Speaker 1: I see what you're up to. And so, Matt, let's

331
00:14:55,320 --> 00:14:57,400
Speaker 1: talk about what we're going to cover, in particular, a

332
00:14:57,400 --> 00:15:01,080
Speaker 1: bunch of different phrases, specific phrases that marketers use in

333
00:15:01,160 --> 00:15:04,040
Speaker 1: order to pry us from from our money in order

334
00:15:04,080 --> 00:15:06,640
Speaker 1: to stym me our money momentum, as we said. And

335
00:15:06,760 --> 00:15:10,320
Speaker 1: the first one is keeping your family safe. So uh

336
00:15:10,680 --> 00:15:13,120
Speaker 1: and and basically this is this is one of the

337
00:15:13,120 --> 00:15:16,360
Speaker 1: phrases that you're gonna hear by marketers across the board

338
00:15:16,960 --> 00:15:19,200
Speaker 1: trying to sell you something. And sometimes, you know, it

339
00:15:19,240 --> 00:15:21,440
Speaker 1: will also be said like this will help you protect

340
00:15:21,480 --> 00:15:24,440
Speaker 1: your loved ones. And I guess it makes me wonder, well,

341
00:15:24,560 --> 00:15:26,880
Speaker 1: were you safe before you have this product? Where you

342
00:15:27,120 --> 00:15:30,360
Speaker 1: worried about your safety before you heard this advertisement? Or

343
00:15:30,560 --> 00:15:32,680
Speaker 1: you know, maybe this is a marketing gimmick to instill

344
00:15:32,720 --> 00:15:35,320
Speaker 1: a sense of fear in you, right, causing you to

345
00:15:35,320 --> 00:15:38,160
Speaker 1: make the purchase that you otherwise wouldn't have. It makes

346
00:15:38,200 --> 00:15:40,360
Speaker 1: me think of cars today, Matt, and how there's so

347
00:15:40,440 --> 00:15:43,480
Speaker 1: much safer than they work like fifty years ago. And

348
00:15:43,520 --> 00:15:46,840
Speaker 1: according to the Bureau of Transportation, back in the sixties,

349
00:15:47,160 --> 00:15:50,640
Speaker 1: there were more than five fatalities per hundred million miles driven,

350
00:15:50,880 --> 00:15:54,040
Speaker 1: whereas today where at one. So cut in a in

351
00:15:54,080 --> 00:15:56,880
Speaker 1: a big way. Cars are more than five times safer today,

352
00:15:57,000 --> 00:16:00,000
Speaker 1: largely due to improvements mandated in the seventies and eight

353
00:16:00,120 --> 00:16:03,280
Speaker 1: is like seatbelts, headrests, and adding a third break light.

354
00:16:03,520 --> 00:16:05,840
Speaker 1: But safety is still just this major marketing message that

355
00:16:05,880 --> 00:16:08,960
Speaker 1: car manufacturers are touting to the public to get them

356
00:16:09,040 --> 00:16:12,040
Speaker 1: to upgrade to something safer, because maybe what you're in

357
00:16:12,160 --> 00:16:13,840
Speaker 1: right now is not protecting your family the way that

358
00:16:13,880 --> 00:16:16,040
Speaker 1: it should. And if you would only upgrade and spend

359
00:16:16,040 --> 00:16:18,560
Speaker 1: fifty on this new vehicle he signed up for that

360
00:16:18,600 --> 00:16:21,160
Speaker 1: monthly payment for seven years of seven fifty dollars a month,

361
00:16:21,440 --> 00:16:24,920
Speaker 1: you too, could be safe and you would adequately show

362
00:16:24,960 --> 00:16:27,640
Speaker 1: that you love your family, even something as simple as

363
00:16:28,000 --> 00:16:31,400
Speaker 1: uh like Christian radio, Matt, and I've flipped through the

364
00:16:31,440 --> 00:16:33,040
Speaker 1: air and I hear and they're like safe for the

365
00:16:33,080 --> 00:16:35,800
Speaker 1: whole family? Was my family not safe before I turned

366
00:16:35,800 --> 00:16:37,480
Speaker 1: the station on? Like I don't think so, Like I

367
00:16:37,520 --> 00:16:40,520
Speaker 1: think if it as just like a crappy marketing technique

368
00:16:40,680 --> 00:16:42,360
Speaker 1: that's almost trying to create a sense of fear so

369
00:16:42,400 --> 00:16:44,720
Speaker 1: that you stick around for the solution that they're trying

370
00:16:44,760 --> 00:16:46,600
Speaker 1: to provide. Totally. Yeah, So I think one of the

371
00:16:46,640 --> 00:16:49,320
Speaker 1: biggest solutions here is to realize, like, like we just

372
00:16:49,360 --> 00:16:52,920
Speaker 1: mentioned that oftentimes companies and advertisers, they are praying on

373
00:16:52,960 --> 00:16:56,160
Speaker 1: your emotions to make a sale. Uh And sometimes they're

374
00:16:56,240 --> 00:16:59,040
Speaker 1: explicitly calling out safety, but other times I think it

375
00:16:59,040 --> 00:17:00,680
Speaker 1: can be like the softer all, you know, like it's

376
00:17:00,720 --> 00:17:03,200
Speaker 1: just baked into their messaging, like sort of like you

377
00:17:03,200 --> 00:17:05,160
Speaker 1: were saying before, like we were talking about coke. It's

378
00:17:05,200 --> 00:17:07,919
Speaker 1: not that they're explicitly stating that like do this and

379
00:17:07,920 --> 00:17:11,080
Speaker 1: you're cool, but it's just super subtle. It's in the background.

380
00:17:11,359 --> 00:17:13,680
Speaker 1: Or maybe it's not coolness, but it's these other things

381
00:17:13,680 --> 00:17:16,040
Speaker 1: that are trying to sell you these other emotions, and

382
00:17:16,560 --> 00:17:19,600
Speaker 1: rather than making an emotional decision based out of fear,

383
00:17:19,640 --> 00:17:22,560
Speaker 1: instead we want you to just basically look at like

384
00:17:22,600 --> 00:17:24,359
Speaker 1: the data and the facts. You know, we were just

385
00:17:24,400 --> 00:17:26,880
Speaker 1: talking about cars. Uh So in that example, that means

386
00:17:26,920 --> 00:17:30,719
Speaker 1: realizing that cars haven't got much safer over the past decade,

387
00:17:30,720 --> 00:17:33,119
Speaker 1: over the past ten years compared to like thirty or

388
00:17:33,119 --> 00:17:37,080
Speaker 1: forty years ago. Right, Tire pressure monitoring and backup cameras

389
00:17:37,080 --> 00:17:40,199
Speaker 1: are definitely nice, sure, but that doesn't necessarily mean that

390
00:17:40,240 --> 00:17:43,840
Speaker 1: you are driving a car that's much much safer than

391
00:17:43,880 --> 00:17:45,680
Speaker 1: the one that's just a little, you know, a few

392
00:17:45,720 --> 00:17:48,280
Speaker 1: years older than it. Um And it's okay to buy

393
00:17:48,320 --> 00:17:50,200
Speaker 1: a newer car, right, We're we're not against you buying

394
00:17:50,320 --> 00:17:52,200
Speaker 1: newer or nicer things. We just don't want you to

395
00:17:52,200 --> 00:17:55,120
Speaker 1: commence yourself that you're doing it in order to primarily

396
00:17:55,160 --> 00:17:58,040
Speaker 1: keep your family safe. If you're letting those subtle marketing

397
00:17:58,040 --> 00:18:01,359
Speaker 1: influences of making you say, for making your family safer,

398
00:18:01,520 --> 00:18:03,640
Speaker 1: insite that fear so that they can create some sort

399
00:18:03,640 --> 00:18:06,840
Speaker 1: of expensive resolution, then we would say you're being taken

400
00:18:06,880 --> 00:18:10,520
Speaker 1: advantage by marketers. Well, Matt, we've got a munch more

401
00:18:10,520 --> 00:18:12,600
Speaker 1: of these marketing slogans we want to get to, and

402
00:18:12,640 --> 00:18:15,760
Speaker 1: we'll discuss like where they pop up and how you

403
00:18:15,800 --> 00:18:18,760
Speaker 1: can avoid buying into them. We'll talk about more of

404
00:18:19,160 --> 00:18:30,680
Speaker 1: the most insidious ones right after this we are back

405
00:18:30,720 --> 00:18:33,159
Speaker 1: from the break, and as we are talking about these

406
00:18:33,160 --> 00:18:36,280
Speaker 1: different marketing maneuvers, essentially like a way that you can

407
00:18:36,320 --> 00:18:39,000
Speaker 1: think about what we're talking about today. It's almost as

408
00:18:39,040 --> 00:18:41,720
Speaker 1: if the marketers, the advertisers out there, all the different companies,

409
00:18:41,880 --> 00:18:44,320
Speaker 1: they're essentially giving us a list of different excuses that

410
00:18:44,400 --> 00:18:47,280
Speaker 1: we can choose from to help justify us spending more

411
00:18:47,280 --> 00:18:49,800
Speaker 1: money that we can feel less guilty about our decision

412
00:18:50,160 --> 00:18:52,080
Speaker 1: to make that upgrade, to buy something that we don't

413
00:18:52,119 --> 00:18:55,480
Speaker 1: necessarily need. And they're saying, here, we'll make it so

414
00:18:55,520 --> 00:18:57,159
Speaker 1: you can explain it to your spouse, share your partner,

415
00:18:57,280 --> 00:19:00,960
Speaker 1: or yourself. Even exactly, it's it's self justification for the

416
00:19:01,000 --> 00:19:03,399
Speaker 1: behavior when we know there are things, we know there

417
00:19:03,440 --> 00:19:06,199
Speaker 1: are expenses that we shouldn't be making. Uh, it's like

418
00:19:06,200 --> 00:19:07,280
Speaker 1: we just that way. At the end of the month,

419
00:19:07,320 --> 00:19:08,960
Speaker 1: you could say I busted my budget, but it was

420
00:19:09,000 --> 00:19:12,080
Speaker 1: for a good reason. It's justifiable. Exactly. We just talked

421
00:19:12,119 --> 00:19:15,560
Speaker 1: about fear. Another one is peace of mind, because if

422
00:19:15,760 --> 00:19:17,240
Speaker 1: if a company is selling you peace of mind, may

423
00:19:17,240 --> 00:19:19,919
Speaker 1: and they can sell you almost anything. Our lives they

424
00:19:19,920 --> 00:19:22,240
Speaker 1: can be hectic, and the promise of a product that's

425
00:19:22,240 --> 00:19:24,479
Speaker 1: gonna be able to provide some respite that they'll take

426
00:19:24,520 --> 00:19:26,879
Speaker 1: important tasks off our plate, that often is going to

427
00:19:26,960 --> 00:19:28,960
Speaker 1: go a long way for us. Um but what's the

428
00:19:28,960 --> 00:19:31,439
Speaker 1: reality here, You know, like, do you typically get the

429
00:19:31,440 --> 00:19:34,760
Speaker 1: peace of mind that you're seeking by buying something? Not often,

430
00:19:35,280 --> 00:19:37,320
Speaker 1: or if you do, like that peace of mind, it

431
00:19:37,480 --> 00:19:40,720
Speaker 1: might come at a substantial COSTU. And there's often a

432
00:19:40,760 --> 00:19:43,240
Speaker 1: better solution that's gonna be far cheaper. And he's the

433
00:19:43,240 --> 00:19:45,440
Speaker 1: one that I'm thinking of here is credit monitoring. And

434
00:19:45,560 --> 00:19:49,000
Speaker 1: keep in mind that it's oftentimes it's called credit moderate monitoring.

435
00:19:49,359 --> 00:19:51,639
Speaker 1: Not because uh, they're gonna be able to solve all

436
00:19:51,680 --> 00:19:54,160
Speaker 1: of your problems for you or keep someone from stealing

437
00:19:54,200 --> 00:19:57,840
Speaker 1: your your identity and opening accounts in the first place. No, no, no,

438
00:19:57,880 --> 00:20:00,119
Speaker 1: they're just gonna let you know when nothing happens. But

439
00:20:00,200 --> 00:20:02,639
Speaker 1: you think by just having that service, by having that subscription,

440
00:20:02,640 --> 00:20:05,000
Speaker 1: they got my back, They're they're keeping in It feels

441
00:20:05,000 --> 00:20:07,439
Speaker 1: like someone's on your side, when in fact that's not

442
00:20:07,520 --> 00:20:10,480
Speaker 1: what they do. Uh. And instead, the cheaper or free

443
00:20:10,520 --> 00:20:13,320
Speaker 1: alternative here is just to freeze your credit or even

444
00:20:13,359 --> 00:20:15,240
Speaker 1: if you don't want to free your credit, you can

445
00:20:15,480 --> 00:20:17,760
Speaker 1: create an account with somebody like credit Carma or even

446
00:20:18,200 --> 00:20:20,760
Speaker 1: your your credit card companies will send you little updates

447
00:20:20,800 --> 00:20:23,120
Speaker 1: if your your your credit score goes up or down.

448
00:20:23,280 --> 00:20:26,200
Speaker 1: I've been seeing that recently with American Express, it seems

449
00:20:26,240 --> 00:20:28,200
Speaker 1: like it's almost every week now that I get a little,

450
00:20:28,280 --> 00:20:30,320
Speaker 1: a short, little email from them that's like, hey, your

451
00:20:30,320 --> 00:20:33,480
Speaker 1: credit score has increased again, or oh hey it has decreased.

452
00:20:33,560 --> 00:20:35,520
Speaker 1: I'm like, all right, what's that all about? And I

453
00:20:35,560 --> 00:20:37,480
Speaker 1: dive in there. But there are ways for you to

454
00:20:37,680 --> 00:20:39,800
Speaker 1: d I Wyatt basically where you can do it yourself

455
00:20:39,960 --> 00:20:42,760
Speaker 1: without paying that premium every month. Yeah, for sure. I

456
00:20:42,760 --> 00:20:44,280
Speaker 1: think hum alarms are another one of those that we

457
00:20:44,320 --> 00:20:46,680
Speaker 1: should be a little more thoughtful about because it can

458
00:20:46,680 --> 00:20:48,840
Speaker 1: be really expensive. I mean a lot of people pay

459
00:20:48,840 --> 00:20:51,720
Speaker 1: fifty bucks a month or maybe even more for for

460
00:20:51,760 --> 00:20:54,120
Speaker 1: a home alarm system. That's six hundred bucks a year.

461
00:20:54,480 --> 00:20:57,080
Speaker 1: And it's all under the guys of having that peace

462
00:20:57,119 --> 00:20:59,639
Speaker 1: of mind so that just in case something happens, like

463
00:20:59,720 --> 00:21:02,159
Speaker 1: we've at your back and it's being monitored and granted

464
00:21:02,240 --> 00:21:03,960
Speaker 1: there are there are a lot of way cheaper ways

465
00:21:04,000 --> 00:21:05,680
Speaker 1: to do that. By home alarms are like a double

466
00:21:05,720 --> 00:21:08,800
Speaker 1: way because they've got the fear going keep your family safe, yeah,

467
00:21:09,000 --> 00:21:11,480
Speaker 1: and let's buy some peace of mind and it would

468
00:21:11,560 --> 00:21:14,080
Speaker 1: at least Fortunately, a lot of cheaper alternatives are going

469
00:21:14,119 --> 00:21:16,480
Speaker 1: along simply safe as one of those it's fifteen bucks

470
00:21:16,520 --> 00:21:18,440
Speaker 1: a month, and and you can kind of self install

471
00:21:18,560 --> 00:21:20,280
Speaker 1: and or there's other ways even that you can buy

472
00:21:20,320 --> 00:21:22,480
Speaker 1: a couple of pieces of equipment and kind of self monitor.

473
00:21:22,800 --> 00:21:24,160
Speaker 1: That's what we have is just a couple of cameras

474
00:21:24,160 --> 00:21:27,359
Speaker 1: that came with the house, and we're like, to my app,

475
00:21:27,440 --> 00:21:29,160
Speaker 1: it cost me zero dollars a month, but I can

476
00:21:29,200 --> 00:21:30,960
Speaker 1: at least kind of keep an eyeso stuff if I

477
00:21:30,960 --> 00:21:34,240
Speaker 1: want to. But I think those kind of, um, if

478
00:21:34,240 --> 00:21:36,280
Speaker 1: you want a monitored alarm, like do it as cheaply

479
00:21:36,280 --> 00:21:38,280
Speaker 1: as possible. They're a great was to ring even has

480
00:21:38,280 --> 00:21:41,040
Speaker 1: a great product for that. But I guess some people

481
00:21:41,080 --> 00:21:43,239
Speaker 1: just take that peace of mind, they take it so

482
00:21:43,280 --> 00:21:45,399
Speaker 1: far and they pay for they pay the hundreds of

483
00:21:45,440 --> 00:21:47,720
Speaker 1: dollars up front for installation, and then they sign it

484
00:21:47,800 --> 00:21:50,480
Speaker 1: through through your contract to pay something like fifty or

485
00:21:50,520 --> 00:21:52,959
Speaker 1: sixty bucks a month for for that home alarm monitoring

486
00:21:53,040 --> 00:21:56,080
Speaker 1: when that is just completely unnecessary. What is that piece

487
00:21:56,119 --> 00:21:58,880
Speaker 1: of mind worth to you? Yes, that that's how they're

488
00:21:58,880 --> 00:22:00,960
Speaker 1: sort of praying, not only on that fear, but just

489
00:22:01,080 --> 00:22:04,320
Speaker 1: on that I guess insecurity or just unsure, like it's

490
00:22:04,359 --> 00:22:06,400
Speaker 1: it's almost as if we need to be better at

491
00:22:06,440 --> 00:22:11,000
Speaker 1: calculating the odds of something of something terrible happening right exactly,

492
00:22:11,160 --> 00:22:14,320
Speaker 1: and and even aside from like alarm systems, even something

493
00:22:14,440 --> 00:22:15,920
Speaker 1: as simple as one of those plates that you put

494
00:22:15,920 --> 00:22:19,320
Speaker 1: on the door jam because oftentimes they're just like where

495
00:22:19,320 --> 00:22:21,280
Speaker 1: they kicked the door in, right, it's like that extended

496
00:22:21,359 --> 00:22:24,720
Speaker 1: kick plate that really makes it almost impossible to kicks impossible. Like,

497
00:22:24,840 --> 00:22:26,800
Speaker 1: just get one of those. Drop Like I don't like

498
00:22:26,920 --> 00:22:30,639
Speaker 1: strike Master. That's what the sixty bucks, eighty bucks maybe for,

499
00:22:30,680 --> 00:22:32,600
Speaker 1: like the taller ones. Just get one of those. And

500
00:22:32,920 --> 00:22:35,920
Speaker 1: because it's one thing to have your house monitored, which

501
00:22:35,960 --> 00:22:37,480
Speaker 1: I don't know, that's always kind of bugged me because

502
00:22:37,480 --> 00:22:39,720
Speaker 1: it's like, well, I guess that's handy if you're like

503
00:22:39,960 --> 00:22:42,399
Speaker 1: traveling in Europe for three months or something like that.

504
00:22:42,400 --> 00:22:43,960
Speaker 1: It's like, okay, it's good to know if somebody broke

505
00:22:43,960 --> 00:22:47,160
Speaker 1: into your house last week, But like, I'm more concerned

506
00:22:47,160 --> 00:22:51,399
Speaker 1: about in the moment, or like, I'm more interested in

507
00:22:51,480 --> 00:22:53,840
Speaker 1: keeping someone out completely. And so for that reason, I

508
00:22:53,880 --> 00:22:56,040
Speaker 1: am much more likely to be interested in just installing

509
00:22:56,040 --> 00:22:58,600
Speaker 1: one of those plates than just watching somebody break into

510
00:22:58,600 --> 00:23:01,000
Speaker 1: my house. Well, that's also why Dug A moat around

511
00:23:01,000 --> 00:23:03,400
Speaker 1: your house and put crocodiles in it, right and spikes. Yes,

512
00:23:04,359 --> 00:23:06,840
Speaker 1: so movie traps. Yeah, nobody really attempt to go to

513
00:23:06,880 --> 00:23:08,560
Speaker 1: Matt's house. Okay, you don't want to do that, you

514
00:23:08,600 --> 00:23:10,920
Speaker 1: want to mess with him? Well, I mean, what about

515
00:23:11,040 --> 00:23:15,520
Speaker 1: car warranties and extended warranties on different products the same thing.

516
00:23:15,560 --> 00:23:18,680
Speaker 1: It's a piece of mind, and it's it's kind of like, well, hey,

517
00:23:18,720 --> 00:23:21,440
Speaker 1: if that expensive purchase ends up crapping out, you're gonna

518
00:23:21,440 --> 00:23:24,400
Speaker 1: have some recourse, which means you don't have to fret

519
00:23:24,960 --> 00:23:26,560
Speaker 1: and you're not just gonna be out a bunch of

520
00:23:26,600 --> 00:23:29,119
Speaker 1: money if the and the kind of classified as inevitable

521
00:23:29,160 --> 00:23:31,280
Speaker 1: thing happens, like this thing is not gonna last forever,

522
00:23:31,359 --> 00:23:33,520
Speaker 1: and you want to make sure you're insured against this,

523
00:23:33,920 --> 00:23:36,919
Speaker 1: which sounds nice, except for the peace of mind in

524
00:23:36,960 --> 00:23:40,280
Speaker 1: this instance is is again typically quite expensive. We can

525
00:23:40,320 --> 00:23:42,760
Speaker 1: say that that having money in the bank to be

526
00:23:42,800 --> 00:23:46,159
Speaker 1: able to handle that broken down car or a busted television,

527
00:23:46,560 --> 00:23:48,480
Speaker 1: that's how you have peace of mind. Right, Having more

528
00:23:48,480 --> 00:23:52,560
Speaker 1: money in the bank self insuring helps this pitch maybe

529
00:23:52,560 --> 00:23:55,480
Speaker 1: fall on deaf ears as as someone who is trying

530
00:23:55,520 --> 00:23:58,240
Speaker 1: to avoid the marketers. If you realize what they're selling.

531
00:23:58,240 --> 00:24:00,280
Speaker 1: They're trying to sell you peace of mind. But you say,

532
00:24:00,320 --> 00:24:02,000
Speaker 1: you know what, I've got the peace of mind because

533
00:24:02,000 --> 00:24:04,240
Speaker 1: I have the cash in the bank. I don't need

534
00:24:04,280 --> 00:24:07,040
Speaker 1: what you're selling. That just makes it so much easier

535
00:24:07,119 --> 00:24:09,800
Speaker 1: to resist that pitch in the moment. That's right, man.

536
00:24:09,840 --> 00:24:13,120
Speaker 1: Another marketing maneuver that's worth getting to here is one

537
00:24:13,160 --> 00:24:14,920
Speaker 1: that we've all heard before, which is it's going to

538
00:24:15,000 --> 00:24:17,520
Speaker 1: save you money. And if we're proud to fall for

539
00:24:17,520 --> 00:24:19,399
Speaker 1: any of them, this is the one. This is probably

540
00:24:19,440 --> 00:24:22,080
Speaker 1: the case because this pitch is probably likely registers with

541
00:24:22,119 --> 00:24:25,160
Speaker 1: a lot of our listeners. We're always looking to save

542
00:24:25,200 --> 00:24:27,439
Speaker 1: a few bucks. Uh, And if there's an item and

543
00:24:27,440 --> 00:24:29,520
Speaker 1: it's going to promise to help us in our money

544
00:24:29,560 --> 00:24:32,439
Speaker 1: saving mission, we should probably perk up and maybe pounce.

545
00:24:32,840 --> 00:24:35,640
Speaker 1: But ironically enough, I feel like this is likely going

546
00:24:35,680 --> 00:24:38,520
Speaker 1: to be successful only if that product actually forces you

547
00:24:38,760 --> 00:24:41,840
Speaker 1: to consume less. So for instance, I'm thinking of like

548
00:24:41,880 --> 00:24:45,080
Speaker 1: low float showerheads, or like led light bulbs, like some

549
00:24:45,119 --> 00:24:48,119
Speaker 1: of those will dryer balls right that you throw in

550
00:24:48,119 --> 00:24:50,440
Speaker 1: the dryer to help speed along your clothes drying. Which

551
00:24:50,480 --> 00:24:52,080
Speaker 1: is interesting. You mentioned all those things, and I'm like,

552
00:24:52,400 --> 00:24:54,600
Speaker 1: I don't really see advertisements for those things. Those are

553
00:24:54,640 --> 00:24:57,320
Speaker 1: all things though that you buy that do do, and

554
00:24:57,720 --> 00:24:59,280
Speaker 1: you might say it on the packaging or something like that.

555
00:24:59,320 --> 00:25:01,880
Speaker 1: But those things, typic really sell themselves because people because

556
00:25:01,920 --> 00:25:04,640
Speaker 1: they understand it benefits and because they actually work less

557
00:25:04,680 --> 00:25:07,120
Speaker 1: because they're being sold to you. That's under this guy exactly.

558
00:25:07,119 --> 00:25:09,120
Speaker 1: But what makes these products successful though, is the fact

559
00:25:09,119 --> 00:25:13,040
Speaker 1: that you're basically already participating in the action that's gonna

560
00:25:13,119 --> 00:25:14,760
Speaker 1: where it's gonna save you money. Like, no matter what,

561
00:25:14,760 --> 00:25:16,800
Speaker 1: you're going to take a shower, like you're gonna turn

562
00:25:16,840 --> 00:25:18,400
Speaker 1: on the lights at your house, You're you're most likely

563
00:25:18,400 --> 00:25:21,920
Speaker 1: gonna use your clothes dryer, so it's like it's really

564
00:25:21,960 --> 00:25:25,000
Speaker 1: a default way to save money. But like what, I'm

565
00:25:25,040 --> 00:25:28,120
Speaker 1: more suspicious of our products that claim to save you money.

566
00:25:28,160 --> 00:25:31,040
Speaker 1: But it's a behavior or it's an activity that you're

567
00:25:31,080 --> 00:25:33,119
Speaker 1: not used to doing right or that you're just not

568
00:25:33,160 --> 00:25:36,080
Speaker 1: committed to. Makes me think of like instant pots. Everyone's like,

569
00:25:36,119 --> 00:25:40,200
Speaker 1: oh yeah, instant pot craze six years ago. Whatever is Uh,

570
00:25:40,200 --> 00:25:42,000
Speaker 1: it saves a lot of time. You're gonna be cooking

571
00:25:42,000 --> 00:25:43,520
Speaker 1: more meals at home, so it's gonna save you a

572
00:25:43,560 --> 00:25:46,760
Speaker 1: ton of money. Well, that's great if you're someone who

573
00:25:46,760 --> 00:25:48,920
Speaker 1: likes to cook at home, because if that's not something

574
00:25:48,920 --> 00:25:51,119
Speaker 1: that you do. If if you're buying this item or

575
00:25:51,160 --> 00:25:52,760
Speaker 1: like a bread machine, where it's just oh yeah, hey,

576
00:25:52,800 --> 00:25:55,000
Speaker 1: you don't have to buy bread anymore, it's like, well

577
00:25:55,200 --> 00:25:57,879
Speaker 1: do you like bread even to begin with? Like is

578
00:25:57,880 --> 00:25:59,680
Speaker 1: this something that you do? Because if it's, are you

579
00:25:59,760 --> 00:26:03,600
Speaker 1: gonna follow through? Because many through neglected breadmakers are there

580
00:26:03,720 --> 00:26:06,960
Speaker 1: in the kitchens of America millions. I guarantee you millions

581
00:26:06,960 --> 00:26:09,439
Speaker 1: of unused breadmakers, like they haven't gotten used for at

582
00:26:09,480 --> 00:26:13,000
Speaker 1: least a year, probably five are sitting there people's cabinets.

583
00:26:13,000 --> 00:26:14,720
Speaker 1: It's fun for a little bit for for a while,

584
00:26:14,840 --> 00:26:18,320
Speaker 1: but fell off of the wagon because it just wasn't

585
00:26:18,400 --> 00:26:20,920
Speaker 1: something that they were interested in. They weren't committed to it.

586
00:26:21,200 --> 00:26:24,040
Speaker 1: And it's difficult to buy a product that's going to

587
00:26:24,240 --> 00:26:26,719
Speaker 1: cause you to completely change your behavior. And that's assuming

588
00:26:26,720 --> 00:26:28,280
Speaker 1: that's something that you want to do, right, Like you

589
00:26:28,359 --> 00:26:30,240
Speaker 1: might see the breadmaker and think, well, I want to

590
00:26:30,280 --> 00:26:32,440
Speaker 1: make more bread. I would love like I would love

591
00:26:32,480 --> 00:26:34,240
Speaker 1: to have the smell of fresh baked bread and my

592
00:26:34,280 --> 00:26:38,800
Speaker 1: home just like those ready now, DON'TU Krispy cream, but

593
00:26:38,840 --> 00:26:40,920
Speaker 1: they don't actually follow through. Man, if we had a

594
00:26:40,960 --> 00:26:44,919
Speaker 1: crispy cream machine where you could make your that wouldn't

595
00:26:44,920 --> 00:26:46,639
Speaker 1: save me money. That just made me fat. Yeah, But

596
00:26:46,680 --> 00:26:48,240
Speaker 1: I mean there there's just so many products like this

597
00:26:48,240 --> 00:26:50,520
Speaker 1: that make me that that thing that like they're trying

598
00:26:50,560 --> 00:26:53,120
Speaker 1: to sell you on a behavior. It's it's not that

599
00:26:53,200 --> 00:26:55,760
Speaker 1: you can't just buy the product. They are basically in

600
00:26:55,880 --> 00:26:58,360
Speaker 1: order for this product to work, you have to participate

601
00:26:58,359 --> 00:26:59,960
Speaker 1: in the behavior that people may or may not be

602
00:27:00,080 --> 00:27:02,320
Speaker 1: into you. I mean, it's it's certainly possible, right that

603
00:27:02,359 --> 00:27:05,240
Speaker 1: a company could end up saving you money, making something

604
00:27:05,240 --> 00:27:07,719
Speaker 1: else in your life redundant, and then allowing you to

605
00:27:07,760 --> 00:27:10,639
Speaker 1: curb other expenses that you might now have hanging around.

606
00:27:10,880 --> 00:27:13,800
Speaker 1: But it's important to question the premise, like how exactly

607
00:27:13,800 --> 00:27:16,040
Speaker 1: are you gonna do this? What actions do I have

608
00:27:16,119 --> 00:27:17,600
Speaker 1: to change in my own life to make sure that

609
00:27:17,640 --> 00:27:21,119
Speaker 1: this promise actually comes to fruition? And you definitely make

610
00:27:21,160 --> 00:27:23,280
Speaker 1: sure to avoid the trap of thinking that you're saving

611
00:27:23,320 --> 00:27:25,359
Speaker 1: money just because it's on sale. That's another thing. It's like,

612
00:27:25,720 --> 00:27:28,119
Speaker 1: come over here, we're gonna save you money, Like for instance,

613
00:27:28,160 --> 00:27:31,439
Speaker 1: Black Friday, Right, that's always going to save so much money?

614
00:27:31,440 --> 00:27:35,080
Speaker 1: This weekend, because it's like price, how much money will

615
00:27:35,119 --> 00:27:39,000
Speaker 1: I actually have my accounts? After you have less? I'm

616
00:27:39,000 --> 00:27:40,720
Speaker 1: just gonna have more crap. Is is typically how it

617
00:27:40,760 --> 00:27:42,879
Speaker 1: turns out. So that's one of those things like if

618
00:27:42,880 --> 00:27:45,600
Speaker 1: it's going to save you money, those promises might have

619
00:27:45,640 --> 00:27:48,200
Speaker 1: a tinge of accuracy to them, but typically we're being

620
00:27:48,200 --> 00:27:51,280
Speaker 1: sold a bill of goods and we can't. It's it

621
00:27:51,320 --> 00:27:53,280
Speaker 1: doesn't always end up that way, and and actually most

622
00:27:53,280 --> 00:27:55,800
Speaker 1: of the time it ends up costing us money that

623
00:27:56,040 --> 00:27:58,440
Speaker 1: we can't afford to spend. We have high hopes, but

624
00:27:58,600 --> 00:28:01,280
Speaker 1: the reality is oftentimes don't change our ways. We just

625
00:28:01,440 --> 00:28:03,359
Speaker 1: it's easier to buy stuff than it is to change

626
00:28:03,359 --> 00:28:05,439
Speaker 1: our behavior. I guess that's that's the core of what

627
00:28:05,440 --> 00:28:07,679
Speaker 1: I'm getting. Oh man, I think actually, sometimes Matt, we

628
00:28:07,760 --> 00:28:10,000
Speaker 1: buy things in hopes that it will change our behavior

629
00:28:10,119 --> 00:28:13,520
Speaker 1: even though it doesn't wesition exactly. It's like the breadmaker,

630
00:28:14,280 --> 00:28:16,040
Speaker 1: it's like, oh, I'm going to be the home chef.

631
00:28:16,080 --> 00:28:19,159
Speaker 1: Now It's like, no, you're not maybe thinking that that's

632
00:28:19,200 --> 00:28:21,800
Speaker 1: who you're gonna be. But buying stuff doesn't change who

633
00:28:21,800 --> 00:28:23,879
Speaker 1: you just like buying a piece of workout equipment and

634
00:28:23,920 --> 00:28:26,280
Speaker 1: saying like this is going to cause me to get fit.

635
00:28:26,480 --> 00:28:29,120
Speaker 1: It's like, how committed are you there? Because the person

636
00:28:29,160 --> 00:28:31,800
Speaker 1: who's like, no, this is gonna be something I'm gonna do. Uh,

637
00:28:31,960 --> 00:28:33,680
Speaker 1: it could be some of the best money they've ever

638
00:28:33,720 --> 00:28:35,720
Speaker 1: spent in their entire life. But I could save them

639
00:28:35,760 --> 00:28:38,360
Speaker 1: money from actually getting a gym membership if if they're

640
00:28:38,360 --> 00:28:40,320
Speaker 1: actually going to use the piece of equipment that they

641
00:28:40,320 --> 00:28:43,560
Speaker 1: purchased to be at their house. But if you buy

642
00:28:43,560 --> 00:28:45,479
Speaker 1: a bike aspirationally hoping it's going to get you out

643
00:28:45,520 --> 00:28:47,440
Speaker 1: on two wheels, that doesn't mean it's actually going to

644
00:28:47,480 --> 00:28:49,200
Speaker 1: do that. But if it does, more power to you,

645
00:28:49,320 --> 00:28:53,120
Speaker 1: like if it does exactly Yeah, I totally agree. Man, Okay,

646
00:28:53,120 --> 00:28:56,200
Speaker 1: how about another one? Cancel or unsubscribe anytime because that

647
00:28:56,240 --> 00:28:58,720
Speaker 1: sounds nice, right. It feels like that there is an

648
00:28:58,760 --> 00:29:01,360
Speaker 1: easy way to get out. It's like no harm, no foul,

649
00:29:01,440 --> 00:29:03,400
Speaker 1: Like how you can't hurt me, got nothing to lose.

650
00:29:03,960 --> 00:29:06,320
Speaker 1: You can cancel at any time, like it's a breeze.

651
00:29:06,640 --> 00:29:09,360
Speaker 1: But the reason that marketers use this tactic is because

652
00:29:09,360 --> 00:29:12,200
Speaker 1: a huge percentage of folks don't actually cancel before the

653
00:29:12,200 --> 00:29:15,680
Speaker 1: free trials. Over forty percent of folks, according to credit

654
00:29:15,720 --> 00:29:18,640
Speaker 1: Cards Dot com they have. They put out a survey

655
00:29:18,800 --> 00:29:21,520
Speaker 1: forty percent of folks. Nearly half of folks admitted to

656
00:29:21,600 --> 00:29:25,000
Speaker 1: being charged for at least one month after forgetting to

657
00:29:25,240 --> 00:29:29,280
Speaker 1: cancel up subscription. This is something I've totally done. But

658
00:29:29,440 --> 00:29:32,080
Speaker 1: that's why you should take this marketing pitch with a

659
00:29:32,120 --> 00:29:34,000
Speaker 1: grain of salt. And if you do opt to try

660
00:29:34,040 --> 00:29:37,320
Speaker 1: something out because you've got a free introductory period, put

661
00:29:37,400 --> 00:29:39,720
Speaker 1: the cancelation reminder on your calendar and set it up

662
00:29:39,720 --> 00:29:43,760
Speaker 1: with alerts. I feel like I'm getting better at that,

663
00:29:43,840 --> 00:29:45,840
Speaker 1: where like I often will put things on the counter

664
00:29:45,960 --> 00:29:47,920
Speaker 1: the day before, by the way, but don't put on

665
00:29:47,960 --> 00:29:50,120
Speaker 1: the day Yeah, that's true. But the alert I found

666
00:29:50,120 --> 00:29:53,440
Speaker 1: I have found for me helps tremendously because the chances

667
00:29:53,440 --> 00:29:56,440
Speaker 1: that you're gonna remember on your own are slimmed and none. Uh.

668
00:29:56,440 --> 00:29:58,920
Speaker 1: And read over your credit card statement as well, because

669
00:29:58,960 --> 00:30:02,080
Speaker 1: if you know where your money is going, then you're

670
00:30:02,120 --> 00:30:05,520
Speaker 1: gonna be less likely to allow this to compound month

671
00:30:05,520 --> 00:30:07,480
Speaker 1: after month, at the very least, if you even if

672
00:30:07,520 --> 00:30:10,240
Speaker 1: you're every month and you're like, wait a second, oh,

673
00:30:10,280 --> 00:30:12,240
Speaker 1: I see this every month? Am I spending money somewhere?

674
00:30:12,280 --> 00:30:13,800
Speaker 1: I don't know. I have no idea where my money

675
00:30:13,840 --> 00:30:15,680
Speaker 1: is like I'm using this thing, you're more prone to

676
00:30:15,680 --> 00:30:17,400
Speaker 1: take action. If if we were to do that, the

677
00:30:17,480 --> 00:30:19,560
Speaker 1: number of folks who are paying for a subscription they

678
00:30:19,600 --> 00:30:22,760
Speaker 1: don't want or need anymore would go down dramatically if

679
00:30:22,760 --> 00:30:25,800
Speaker 1: we all actually tracked our expenses. And another reason too

680
00:30:25,920 --> 00:30:28,280
Speaker 1: that we would suggest for folks just to avoid this

681
00:30:28,560 --> 00:30:30,840
Speaker 1: falling into this trap is because we we we like

682
00:30:30,920 --> 00:30:32,840
Speaker 1: to go down the path of least resistance, right, we

683
00:30:32,880 --> 00:30:35,040
Speaker 1: want certain things in our lives, and so we might

684
00:30:35,040 --> 00:30:36,680
Speaker 1: click the button for the free trial, we might enter

685
00:30:36,680 --> 00:30:39,080
Speaker 1: in our credit card information. But then once that things

686
00:30:39,120 --> 00:30:41,840
Speaker 1: on like that recurring building cycle. Man, it is easy

687
00:30:41,880 --> 00:30:45,360
Speaker 1: to allow that charge to continue to remain because basically

688
00:30:45,400 --> 00:30:47,920
Speaker 1: we like we are wired to follow the path of

689
00:30:48,040 --> 00:30:50,960
Speaker 1: least resistance. No wonder people want to just like get

690
00:30:51,000 --> 00:30:53,280
Speaker 1: their foot in the door, right those marketers, they know

691
00:30:53,360 --> 00:30:55,200
Speaker 1: they're like, listen, i'll give you a week, I'll give

692
00:30:55,240 --> 00:30:58,200
Speaker 1: you a month for free. We know why because you're

693
00:30:58,200 --> 00:31:00,240
Speaker 1: not going to cancel when it's over saint thing with

694
00:31:00,280 --> 00:31:03,040
Speaker 1: like the mattress companies like on this thing for ten

695
00:31:03,160 --> 00:31:05,560
Speaker 1: years and it's like it's like, well, who's actually gonna

696
00:31:05,600 --> 00:31:08,000
Speaker 1: go through the trouble probably not gonna people. Actually ten

697
00:31:08,040 --> 00:31:09,760
Speaker 1: years might be at the end of the life cycle,

698
00:31:09,840 --> 00:31:11,920
Speaker 1: so people probably would take advantage of it then. But

699
00:31:11,960 --> 00:31:14,440
Speaker 1: like they'll, I don't know, hundred nights, hundred nights sleep

700
00:31:14,480 --> 00:31:16,760
Speaker 1: for free whatever on the mattress. But folks aren't doing

701
00:31:16,760 --> 00:31:18,800
Speaker 1: that because they've broken the bed in that's their bed,

702
00:31:18,840 --> 00:31:21,600
Speaker 1: that's right, exactly. And so that that is a there's

703
00:31:21,600 --> 00:31:24,000
Speaker 1: a big thing to watch out for. The unsubscribe anytime.

704
00:31:24,000 --> 00:31:26,560
Speaker 1: It's like it sounds good, but we're liable to sign

705
00:31:26,600 --> 00:31:28,600
Speaker 1: up for something we have no interest in and then

706
00:31:28,640 --> 00:31:31,720
Speaker 1: be paying for it without realizing it. And so Matt

707
00:31:31,800 --> 00:31:34,360
Speaker 1: one other marketing technique we have to talk about is

708
00:31:34,400 --> 00:31:36,920
Speaker 1: the buy a pair, give a pair. That this is

709
00:31:36,920 --> 00:31:39,760
Speaker 1: something that's been around now for what since the heyday

710
00:31:39,760 --> 00:31:42,280
Speaker 1: of Tom's. I feel like Tom's invented this sort of

711
00:31:42,480 --> 00:31:45,480
Speaker 1: marketing technique. Court It's like they're definitely you buy yourself

712
00:31:45,480 --> 00:31:47,400
Speaker 1: a nice pair of shoes, and yes, what we are

713
00:31:47,440 --> 00:31:50,680
Speaker 1: going to be a giving shoes to the needy around

714
00:31:50,680 --> 00:31:53,560
Speaker 1: the world in order to make the world a better place.

715
00:31:53,640 --> 00:31:56,520
Speaker 1: Look at you look back in the day, like maybe

716
00:31:56,680 --> 00:31:58,480
Speaker 1: did I, But this is like two thousand and eight,

717
00:31:58,520 --> 00:32:00,920
Speaker 1: two thousand nine Kate and we had about each other toms.

718
00:32:01,880 --> 00:32:03,880
Speaker 1: We really all right. For Christmas, I want to get

719
00:32:03,880 --> 00:32:05,120
Speaker 1: you a pair of times, so you pick a pair

720
00:32:05,120 --> 00:32:06,600
Speaker 1: out for me, and I'll pick a pair out for you,

721
00:32:06,840 --> 00:32:08,520
Speaker 1: and they'll be two kids on the other side of

722
00:32:08,560 --> 00:32:10,239
Speaker 1: the world, and they'll have shoes exactly. So you've got

723
00:32:10,280 --> 00:32:12,160
Speaker 1: to feel good and your feet got to feel good

724
00:32:12,200 --> 00:32:14,000
Speaker 1: because we're in a pair of times. I guess right,

725
00:32:14,160 --> 00:32:16,360
Speaker 1: but I think that and I want to really go

726
00:32:16,400 --> 00:32:17,960
Speaker 1: too hard on this one because I know people might

727
00:32:18,120 --> 00:32:19,760
Speaker 1: throw some hate mail back our way, they like, wait

728
00:32:19,800 --> 00:32:22,000
Speaker 1: a minute, this is great, guys, why are you hate me? Well,

729
00:32:22,840 --> 00:32:26,000
Speaker 1: it's because it's a strategy that often gets us to

730
00:32:26,160 --> 00:32:28,080
Speaker 1: buy something we don't need in the first place, because

731
00:32:28,080 --> 00:32:30,520
Speaker 1: you have to buy something in order to make this

732
00:32:30,880 --> 00:32:34,240
Speaker 1: giving momentum happens so that somebody else gets something and

733
00:32:34,240 --> 00:32:36,240
Speaker 1: and a bunch of other companies are doing this now.

734
00:32:36,320 --> 00:32:40,480
Speaker 1: Bomba's warby Parker. It's it's truly because when you feel

735
00:32:40,480 --> 00:32:43,120
Speaker 1: like you're doing something good, it's easier to spend your

736
00:32:43,120 --> 00:32:45,719
Speaker 1: money on that product, easier to justify. Man, It's come

737
00:32:45,800 --> 00:32:49,480
Speaker 1: back to that self justification. And it's not a nefarious thing.

738
00:32:49,520 --> 00:32:51,760
Speaker 1: I don't think, but it is an effective marketing tactic

739
00:32:51,800 --> 00:32:54,640
Speaker 1: that can cause you to spend money when you otherwise wouldn't.

740
00:32:54,640 --> 00:32:56,560
Speaker 1: Like I like bomba socks, Matt, I got no problem

741
00:32:56,600 --> 00:32:59,240
Speaker 1: with them. I have some pairs myself. I enjoy them,

742
00:32:59,240 --> 00:33:01,120
Speaker 1: but I just don't I don't buy them because it

743
00:33:01,160 --> 00:33:03,160
Speaker 1: makes me feel like I'm doing something good for someone else.

744
00:33:03,440 --> 00:33:06,240
Speaker 1: I buy them because the socks fit me. Their company,

745
00:33:06,280 --> 00:33:08,720
Speaker 1: they last a long time. So just make sure that like, yeah,

746
00:33:08,760 --> 00:33:11,960
Speaker 1: if these companies, these altruistic companies are doing something good,

747
00:33:12,040 --> 00:33:14,720
Speaker 1: that you're that you're not necessarily buying something you don't

748
00:33:14,720 --> 00:33:17,160
Speaker 1: need or can't afford, just because you're doing something nice

749
00:33:17,280 --> 00:33:19,800
Speaker 1: for someone else in the process. Right, And again, we're

750
00:33:19,840 --> 00:33:23,360
Speaker 1: obviously not opposed to doing nice things or giving our

751
00:33:23,400 --> 00:33:25,959
Speaker 1: money away, and we're not against you supporting companies who

752
00:33:26,000 --> 00:33:28,120
Speaker 1: are doing good work in your community. But don't let

753
00:33:28,200 --> 00:33:30,960
Speaker 1: that marketing tactic cause you to buy a pair of

754
00:33:30,960 --> 00:33:35,880
Speaker 1: shoes or scrooge. Here, we're not anti Christmas. Don't want

755
00:33:35,880 --> 00:33:37,840
Speaker 1: you to consume when you don't necessarily need to, because

756
00:33:37,880 --> 00:33:40,040
Speaker 1: guess what, well, guess what would be a more effective

757
00:33:40,040 --> 00:33:41,640
Speaker 1: way to give your money away if you gave all

758
00:33:41,640 --> 00:33:44,560
Speaker 1: that money away directly to an organization, not by buying

759
00:33:44,600 --> 00:33:47,959
Speaker 1: something and participating in sort of like this, this consumption

760
00:33:48,040 --> 00:33:53,040
Speaker 1: based charity. Um, it's like the ultimate merging of capitalism

761
00:33:53,040 --> 00:33:55,880
Speaker 1: and philanth It's very America. It's it's so it's the

762
00:33:55,920 --> 00:33:58,680
Speaker 1: most American marketing tactic I can think of, and and

763
00:33:58,680 --> 00:34:01,480
Speaker 1: and it is it feels good when you buy something,

764
00:34:01,640 --> 00:34:03,920
Speaker 1: and it's a way for the people who do genuinely

765
00:34:03,960 --> 00:34:07,200
Speaker 1: care about others, which I think most people do like

766
00:34:07,320 --> 00:34:10,120
Speaker 1: to to feel better about their purchases. But in reality,

767
00:34:10,280 --> 00:34:12,200
Speaker 1: it's there's better ways to give your money away and

768
00:34:12,239 --> 00:34:14,040
Speaker 1: while buying fewer things at the same time. Yeah, just

769
00:34:14,080 --> 00:34:17,120
Speaker 1: because you support these companies like that have a philanthropic mission,

770
00:34:17,120 --> 00:34:18,880
Speaker 1: that doesn't mean that we shouldn't all be looking to

771
00:34:18,880 --> 00:34:21,839
Speaker 1: donate our money wisely for causes that we care about. Either,

772
00:34:21,880 --> 00:34:23,719
Speaker 1: this doesn't. But basically what I'm saying that like this

773
00:34:23,760 --> 00:34:26,120
Speaker 1: doesn't take us off the hook to give our money

774
00:34:26,120 --> 00:34:28,359
Speaker 1: away in more direct ways, Like we can't just buy

775
00:34:28,400 --> 00:34:32,040
Speaker 1: our way into generosity. And so I think like this

776
00:34:32,120 --> 00:34:34,839
Speaker 1: is one that I think some folks, hopefully I hope

777
00:34:34,880 --> 00:34:37,960
Speaker 1: this challenge this does challenge folks because oftentimes this is

778
00:34:38,320 --> 00:34:42,480
Speaker 1: of all the different marketing maneuvers that that companies use.

779
00:34:42,560 --> 00:34:44,200
Speaker 1: This is the newest and this is probably one of

780
00:34:44,239 --> 00:34:47,720
Speaker 1: the ones that is most effective on our generation because

781
00:34:47,840 --> 00:34:50,239
Speaker 1: we are folks are looking to the different companies and

782
00:34:50,280 --> 00:34:53,160
Speaker 1: the different organizations that are out there who are doing good.

783
00:34:53,400 --> 00:34:55,279
Speaker 1: They want to be investing their money in ways that

784
00:34:55,320 --> 00:34:57,080
Speaker 1: align with their values. They want to be spending their

785
00:34:57,080 --> 00:34:58,719
Speaker 1: money in ways that alignment with about like all of

786
00:34:58,719 --> 00:35:01,520
Speaker 1: these things. But we're saying that there are more effective

787
00:35:01,520 --> 00:35:05,120
Speaker 1: ways to doing those things while also consuming less. Yeah,

788
00:35:05,120 --> 00:35:06,960
Speaker 1: I agreed. All right, we got more to get to.

789
00:35:07,080 --> 00:35:09,320
Speaker 1: There are more marketing phrases that part us from our money,

790
00:35:09,520 --> 00:35:11,120
Speaker 1: some of which have stood the test of time. But

791
00:35:11,160 --> 00:35:13,680
Speaker 1: we still get DUPPI And now they're even new kind

792
00:35:13,719 --> 00:35:16,239
Speaker 1: of online versions of these same tactics that we'll we'll

793
00:35:16,239 --> 00:35:27,520
Speaker 1: talk about. We'll get to that right after this. All right, man,

794
00:35:27,520 --> 00:35:29,680
Speaker 1: we are back from the break. Let's keep humming along. Here.

795
00:35:30,160 --> 00:35:34,080
Speaker 1: Another one of these phrases, whether it is explicit in

796
00:35:34,200 --> 00:35:36,200
Speaker 1: the way a company says it, or whether it's implicit,

797
00:35:36,200 --> 00:35:39,560
Speaker 1: whether it's something that they're just signaling, Uh, is you

798
00:35:39,640 --> 00:35:41,760
Speaker 1: deserve it? Like what this company is saying is that

799
00:35:41,520 --> 00:35:43,160
Speaker 1: say that to me all the time, but it's usually negative.

800
00:35:43,640 --> 00:35:44,880
Speaker 1: You deserved it. You punched me in the face, and

801
00:35:44,920 --> 00:35:47,920
Speaker 1: you're like, you deserved it, uh know, like when companies

802
00:35:48,080 --> 00:35:50,839
Speaker 1: are communicating this message to you, like whether I'm saying

803
00:35:50,880 --> 00:35:53,319
Speaker 1: is that you should treat yourself and it's true, right,

804
00:35:53,560 --> 00:35:55,920
Speaker 1: Like you've had its sound on your plate lately. Uh

805
00:35:55,960 --> 00:35:58,239
Speaker 1: And you might find yourself in need of some pampering.

806
00:35:58,600 --> 00:36:00,880
Speaker 1: But don't book that cruise just because the marketing company

807
00:36:00,880 --> 00:36:04,319
Speaker 1: says that you deserve a vacation. The better question is

808
00:36:04,560 --> 00:36:06,920
Speaker 1: have you saved for that vacation? Right, Like, can you

809
00:36:06,960 --> 00:36:09,640
Speaker 1: actually afford it? Or will you be putting that cruise

810
00:36:09,640 --> 00:36:11,560
Speaker 1: on your credit card opting to pay it off in

811
00:36:11,560 --> 00:36:14,000
Speaker 1: the months or maybe even years to come. Because if so,

812
00:36:14,120 --> 00:36:16,960
Speaker 1: that spontaneous treat that you decided to lavish up on yourself,

813
00:36:17,080 --> 00:36:18,879
Speaker 1: it's not going to cost you a whole lot more

814
00:36:19,160 --> 00:36:21,319
Speaker 1: than just the list price thanks to the interest that

815
00:36:21,320 --> 00:36:23,479
Speaker 1: you're gonna owe on on top of it. In this case,

816
00:36:23,560 --> 00:36:26,120
Speaker 1: the marketer has tapped into a feeling that we all have,

817
00:36:26,640 --> 00:36:29,640
Speaker 1: but their solution is one that that creates, oftentimes more

818
00:36:29,640 --> 00:36:32,799
Speaker 1: financial misery. And again, this is an instance where it

819
00:36:32,840 --> 00:36:36,160
Speaker 1: pays to have a money mission statement. Have you identified

820
00:36:36,200 --> 00:36:37,880
Speaker 1: that this is a part of what it is that

821
00:36:37,920 --> 00:36:40,880
Speaker 1: you're seeking to do with your money, whether in the

822
00:36:40,880 --> 00:36:43,440
Speaker 1: short term, like we're talking about cruises. If that's the

823
00:36:43,480 --> 00:36:46,200
Speaker 1: way for for you to accomplish what it is that

824
00:36:46,200 --> 00:36:48,960
Speaker 1: you've laid out on your money Mission statement, then we

825
00:36:49,040 --> 00:36:51,239
Speaker 1: are all for it. We again, we're all for you

826
00:36:51,320 --> 00:36:53,040
Speaker 1: spending some money, but we want to make sure that

827
00:36:53,080 --> 00:36:56,200
Speaker 1: you have the right motives for spending that money. Yeah. Man,

828
00:36:56,239 --> 00:36:58,359
Speaker 1: But basically what we want people to avoid is letting

829
00:36:58,360 --> 00:37:01,439
Speaker 1: an ad campaign convince them that they deserve something that's

830
00:37:01,440 --> 00:37:03,960
Speaker 1: really only gonna make their life harder in the end,

831
00:37:04,320 --> 00:37:06,279
Speaker 1: and that there are ways to get the rest you

832
00:37:06,320 --> 00:37:09,520
Speaker 1: need or the break from work maybe that you need

833
00:37:09,600 --> 00:37:12,880
Speaker 1: without spending a ton of money. It doesn't involve buying

834
00:37:12,960 --> 00:37:16,319
Speaker 1: something in order to make that happen. And uh, I

835
00:37:16,320 --> 00:37:18,600
Speaker 1: don't know. I think about you deserve this frugal hack

836
00:37:19,040 --> 00:37:21,799
Speaker 1: as going to spend some time in nature. It's amazing

837
00:37:21,880 --> 00:37:25,520
Speaker 1: how restorative spending an hour two on hike can be

838
00:37:25,560 --> 00:37:27,720
Speaker 1: in clearing your mind or or just kind of restoring

839
00:37:27,760 --> 00:37:30,399
Speaker 1: some calms to your life. And the fantastic thing it's

840
00:37:30,400 --> 00:37:32,520
Speaker 1: completely free, like it doesn't. It doesn't cost any money.

841
00:37:32,600 --> 00:37:34,720
Speaker 1: Maybe there's some sort of like parking fee your local

842
00:37:34,719 --> 00:37:36,719
Speaker 1: state park or something like that, it's five dollars, but

843
00:37:37,160 --> 00:37:38,759
Speaker 1: you can get one of those annual passes for for

844
00:37:38,760 --> 00:37:41,560
Speaker 1: almost nothing. And typically there's a million places that you

845
00:37:41,600 --> 00:37:43,520
Speaker 1: can go to get out of nature. They don't cost

846
00:37:43,560 --> 00:37:45,960
Speaker 1: a dime, and and we all deserve a break from

847
00:37:45,960 --> 00:37:48,040
Speaker 1: time to time, but it doesn't have to be an

848
00:37:48,040 --> 00:37:50,839
Speaker 1: expensive one. In order to be effective. We would say

849
00:37:50,880 --> 00:37:53,680
Speaker 1: it's it's best to ignore the subtle, sneaky ads that

850
00:37:53,719 --> 00:37:56,080
Speaker 1: are tapping into this emotion because we all feel it.

851
00:37:56,160 --> 00:37:59,440
Speaker 1: So many people feel busy, they feel over committed. And

852
00:37:59,440 --> 00:38:01,759
Speaker 1: then if they're a product that's saying, you know what,

853
00:38:02,360 --> 00:38:04,360
Speaker 1: even though you are those things, I can make you

854
00:38:04,360 --> 00:38:06,360
Speaker 1: feel better in an instant, I can give you the

855
00:38:06,400 --> 00:38:09,080
Speaker 1: rest that you that you need. Well, we feel like

856
00:38:09,080 --> 00:38:10,520
Speaker 1: we need that, and so we feel like we need

857
00:38:10,560 --> 00:38:12,279
Speaker 1: to buy the thing to get us that, And so

858
00:38:12,320 --> 00:38:14,040
Speaker 1: it is a sneaky way to get us to part

859
00:38:14,520 --> 00:38:17,680
Speaker 1: uh to to part ourselves from our money. But ultimately

860
00:38:17,719 --> 00:38:19,840
Speaker 1: it doesn't pay off in in the way that they promise.

861
00:38:20,040 --> 00:38:22,000
Speaker 1: And by the way, if you want other ideas for

862
00:38:22,040 --> 00:38:24,560
Speaker 1: how to treat yourself without breaking the bank. We talked

863
00:38:24,560 --> 00:38:27,080
Speaker 1: about that in episode forty two. Yeah, and I think

864
00:38:27,080 --> 00:38:29,080
Speaker 1: there are ways that you can actually like where you

865
00:38:29,120 --> 00:38:31,640
Speaker 1: do spend a little bit of money, But it oftentimes

866
00:38:31,680 --> 00:38:34,120
Speaker 1: comes down to how you frame that purchase, right. And

867
00:38:34,160 --> 00:38:36,719
Speaker 1: so maybe you, like you hear Joel talking about going

868
00:38:36,800 --> 00:38:39,000
Speaker 1: hike and out and you know, out in a state

869
00:38:39,000 --> 00:38:41,120
Speaker 1: park or something like that. To me, that sounds awesome,

870
00:38:41,320 --> 00:38:43,080
Speaker 1: but you might be listening and thinking, there's no way

871
00:38:43,120 --> 00:38:46,719
Speaker 1: I'm gonna do that, like mosquitoes, that sounds terrible. And

872
00:38:46,840 --> 00:38:50,360
Speaker 1: but maybe for you, like a bar of fancy chocolate,

873
00:38:50,440 --> 00:38:52,799
Speaker 1: or even like a nice bottle of wine, or just

874
00:38:52,880 --> 00:38:55,440
Speaker 1: a bath like it's running a bath and put some

875
00:38:55,440 --> 00:38:57,480
Speaker 1: bubbles in there and just chilling for forty five minutes

876
00:38:57,480 --> 00:38:59,799
Speaker 1: of the book, but just naming it like this is

877
00:39:00,120 --> 00:39:02,840
Speaker 1: my treat after a crazy week, or you know what,

878
00:39:02,880 --> 00:39:06,640
Speaker 1: I'm gonna splurge and buy just something that costs just

879
00:39:06,680 --> 00:39:08,520
Speaker 1: two digits, right, like not not not even more than

880
00:39:08,560 --> 00:39:10,840
Speaker 1: a hundred bucks. But by naming it and setting it

881
00:39:10,880 --> 00:39:13,439
Speaker 1: apart as the special thing, I think there's a way

882
00:39:13,480 --> 00:39:16,960
Speaker 1: for us to frame what some people might call like

883
00:39:17,160 --> 00:39:20,239
Speaker 1: ordinary expenses, but they truly could be more special in

884
00:39:20,239 --> 00:39:21,520
Speaker 1: your life. I mean you can do that even with

885
00:39:21,680 --> 00:39:23,480
Speaker 1: something like a craft beer. You can be like, you

886
00:39:23,760 --> 00:39:26,120
Speaker 1: can make craf beer a regular occurrence that isn't special.

887
00:39:26,200 --> 00:39:28,600
Speaker 1: Or you could say, you know what, once a month

888
00:39:28,840 --> 00:39:30,880
Speaker 1: or every other week, we're gonna crack this one special

889
00:39:30,880 --> 00:39:32,560
Speaker 1: bottle and you're gonna make it like a moment. There's

890
00:39:32,680 --> 00:39:35,840
Speaker 1: the can wait to turn something that is ordinary, considered

891
00:39:35,920 --> 00:39:38,440
Speaker 1: ordinary about others into something special for you. Proper framing

892
00:39:38,520 --> 00:39:41,600
Speaker 1: makes a big difference, exactly. Yeah, Okay, less hassle in

893
00:39:41,640 --> 00:39:44,640
Speaker 1: your life. This is another phrase we often hear, and

894
00:39:44,640 --> 00:39:46,160
Speaker 1: this one has a lot in common actually with the

895
00:39:46,440 --> 00:39:49,040
Speaker 1: peace of mind promise as well. But it's always nice

896
00:39:49,040 --> 00:39:51,319
Speaker 1: to be told that someone else is looking out for you.

897
00:39:51,520 --> 00:39:53,239
Speaker 1: They've got they've got a magic pill to make your

898
00:39:53,239 --> 00:39:55,640
Speaker 1: life easier. And you know, it is true that a

899
00:39:55,680 --> 00:39:59,120
Speaker 1: company might be able to save you some time. Uh,

900
00:39:59,320 --> 00:40:01,520
Speaker 1: Like it makes me think of getting your your groceries delivered,

901
00:40:01,560 --> 00:40:03,920
Speaker 1: for instance, Like that's almost certainly going to add a

902
00:40:03,960 --> 00:40:05,959
Speaker 1: decent bit of time back into your life that would

903
00:40:06,320 --> 00:40:09,040
Speaker 1: otherwise has been spent maybe wandering the aisles yourself and

904
00:40:09,040 --> 00:40:11,360
Speaker 1: paying for convenience. It's not necessarily a bad thing. In

905
00:40:11,360 --> 00:40:13,960
Speaker 1: this case, curbs I pick up or even grocery delivery

906
00:40:13,960 --> 00:40:16,480
Speaker 1: could end up saving you money actually by helping you

907
00:40:16,520 --> 00:40:19,080
Speaker 1: to stick to your list of groceries. But depending on

908
00:40:19,120 --> 00:40:21,600
Speaker 1: which service you use or how prone you're going to

909
00:40:21,719 --> 00:40:25,120
Speaker 1: be improvising wild grocery shopping, that the costs of this

910
00:40:25,200 --> 00:40:27,959
Speaker 1: convenience and can actually add up pretty quickly. That's where

911
00:40:28,000 --> 00:40:30,839
Speaker 1: a thirty five dollar target order could actually end up

912
00:40:30,840 --> 00:40:33,600
Speaker 1: costing you something like sixty two bucks. If you use

913
00:40:33,640 --> 00:40:36,320
Speaker 1: do ord ash for so you get can get less hassle,

914
00:40:36,600 --> 00:40:39,319
Speaker 1: but it comes with the premium at what cost? Yeah,

915
00:40:39,400 --> 00:40:41,279
Speaker 1: Or let's say paying to get your house cleaned or

916
00:40:41,640 --> 00:40:45,320
Speaker 1: to get your lawnmode, Well, that that's gonna cost you money,

917
00:40:45,360 --> 00:40:47,960
Speaker 1: but it's also gonna save you time. So the question

918
00:40:48,000 --> 00:40:49,520
Speaker 1: then I think to ask is how much time are

919
00:40:49,560 --> 00:40:51,640
Speaker 1: you saving? We talked about that a little bit Matt

920
00:40:51,719 --> 00:40:54,200
Speaker 1: back in an episode called knowing your hourly Rate, and

921
00:40:54,200 --> 00:40:56,160
Speaker 1: that it's an important thing to understand, like how much

922
00:40:56,560 --> 00:40:58,640
Speaker 1: is your time worth? Could you trade that time in

923
00:40:58,719 --> 00:41:00,799
Speaker 1: order to make more money? If or hiring someone to

924
00:41:00,800 --> 00:41:03,160
Speaker 1: do a task for you, which comes down to what

925
00:41:03,160 --> 00:41:05,840
Speaker 1: you're planning to do with that time, because the reality

926
00:41:05,960 --> 00:41:08,440
Speaker 1: is that we can so easily get used to paying

927
00:41:08,440 --> 00:41:11,120
Speaker 1: for convenience that we end up wasting money that we

928
00:41:11,120 --> 00:41:12,759
Speaker 1: could have been it could have been more useful for

929
00:41:12,840 --> 00:41:15,200
Speaker 1: us elsewhere because we're not actually planning to work more,

930
00:41:15,360 --> 00:41:17,719
Speaker 1: or we don't necessarily even have a task or or

931
00:41:18,200 --> 00:41:20,960
Speaker 1: an enjoyable activity planned. We just get used to the

932
00:41:21,000 --> 00:41:25,120
Speaker 1: reflexive activity of paying more for convenience at every turn,

933
00:41:25,360 --> 00:41:28,359
Speaker 1: and without really the thought for how much it's costing us,

934
00:41:28,520 --> 00:41:31,759
Speaker 1: whether we can afford it, or whether it's actually making

935
00:41:31,760 --> 00:41:34,040
Speaker 1: a difference in our lives, whether we're getting the bank

936
00:41:34,040 --> 00:41:36,320
Speaker 1: for a buck that we want um And so I

937
00:41:36,360 --> 00:41:38,759
Speaker 1: think it's it's a good thing to think about our

938
00:41:38,880 --> 00:41:41,400
Speaker 1: our future selves and not just easing our lives in

939
00:41:41,400 --> 00:41:43,359
Speaker 1: the here and now. But the more money we can

940
00:41:43,360 --> 00:41:46,400
Speaker 1: save for our future, the more options are future selves

941
00:41:46,400 --> 00:41:47,960
Speaker 1: are going to have. So, if it's eating so much

942
00:41:47,960 --> 00:41:51,800
Speaker 1: into your budget right, these these convenience items, these services

943
00:41:51,880 --> 00:41:53,799
Speaker 1: that are creating less hassle for you in the here

944
00:41:53,840 --> 00:41:56,319
Speaker 1: and now, well are you setting yourself up for more

945
00:41:56,320 --> 00:41:58,800
Speaker 1: hassle in the future because you're neglecting to save and

946
00:41:58,880 --> 00:42:01,239
Speaker 1: invest like you should be. Those are important questions to

947
00:42:01,280 --> 00:42:03,160
Speaker 1: ask if you can, if you can do all the above,

948
00:42:03,480 --> 00:42:05,799
Speaker 1: that's okay. But we and we were okay with you

949
00:42:06,360 --> 00:42:09,239
Speaker 1: paying for services that do make your life a little

950
00:42:09,239 --> 00:42:10,919
Speaker 1: bit easier, but you want to make sure the trade

951
00:42:10,960 --> 00:42:13,000
Speaker 1: off is worth it and that you're not just making

952
00:42:13,080 --> 00:42:15,240
Speaker 1: a knee jerk co action to make your life easier

953
00:42:15,239 --> 00:42:18,959
Speaker 1: and every turn, uh, the costs be damned, basically getting

954
00:42:19,000 --> 00:42:23,160
Speaker 1: FEISTI over there. Sometimes, Well, I think the thing to

955
00:42:23,239 --> 00:42:25,719
Speaker 1: keep in mind here too, like oftentimes I feel that

956
00:42:25,800 --> 00:42:29,120
Speaker 1: when we pay for convenience or less hassle in our lives,

957
00:42:29,160 --> 00:42:32,319
Speaker 1: oftentimes we're not getting rid of hassle per se. We're

958
00:42:32,360 --> 00:42:35,040
Speaker 1: just I think oftentimes we're just exchanging that hassle with

959
00:42:35,080 --> 00:42:37,000
Speaker 1: a different type of hassle. Right, And so in the

960
00:42:37,320 --> 00:42:39,520
Speaker 1: examples like gay if like I'm thinking about the grocery

961
00:42:39,520 --> 00:42:42,400
Speaker 1: delivery services that are out there, how many times have

962
00:42:42,560 --> 00:42:45,440
Speaker 1: you had something not being stock and they've had to

963
00:42:45,600 --> 00:42:48,000
Speaker 1: replace it with something that you have no idea what

964
00:42:48,080 --> 00:42:50,360
Speaker 1: to do with. You You get this item and you're thinking,

965
00:42:50,480 --> 00:42:53,239
Speaker 1: how is this? How is this a comfortable substitute? This

966
00:42:53,320 --> 00:42:55,279
Speaker 1: is something that ends up just going in the trash

967
00:42:55,360 --> 00:42:56,840
Speaker 1: because you literally don't know what to do with it,

968
00:42:56,960 --> 00:43:00,399
Speaker 1: or the bananas were like overripe, or the apple half

969
00:43:00,400 --> 00:43:04,200
Speaker 1: of them are bruised, or yeah, there's just I feel

970
00:43:04,239 --> 00:43:06,359
Speaker 1: like it exchanges it for different types of hassles, different

971
00:43:06,360 --> 00:43:08,160
Speaker 1: types of problems. It makes me like law and service.

972
00:43:08,880 --> 00:43:10,560
Speaker 1: We hired some guys to cut our lawn a bunch

973
00:43:10,600 --> 00:43:12,320
Speaker 1: over the summer while we were kind of moving in

974
00:43:12,360 --> 00:43:14,319
Speaker 1: the house trying to get settled. We're really busy. Also

975
00:43:14,400 --> 00:43:16,200
Speaker 1: we're out of town a bunch, uh, you know, going

976
00:43:16,239 --> 00:43:18,960
Speaker 1: to the beach with y'all, things like that, and I'm like, oh,

977
00:43:19,000 --> 00:43:20,920
Speaker 1: this is pretty nice having these guys cut the cut

978
00:43:21,000 --> 00:43:23,720
Speaker 1: the grass and stuff. Well, they also do bushes, and

979
00:43:23,920 --> 00:43:26,440
Speaker 1: the last time they came out, they totally hacked up

980
00:43:26,440 --> 00:43:29,040
Speaker 1: the bushes and Kate was pissed because they were finally

981
00:43:29,080 --> 00:43:31,440
Speaker 1: starting to branch out and they're flowering, and I'm like,

982
00:43:31,560 --> 00:43:34,040
Speaker 1: dang it, this is something that was seeming It seemed

983
00:43:34,040 --> 00:43:36,399
Speaker 1: like it was removing hassle from our lives. Not only

984
00:43:36,400 --> 00:43:38,640
Speaker 1: did it cost me money, but now my wife is

985
00:43:38,760 --> 00:43:41,799
Speaker 1: not happy with the job that they did. And so, yes,

986
00:43:42,040 --> 00:43:44,480
Speaker 1: it can solve some problems in your life, but oftentimes

987
00:43:44,480 --> 00:43:47,759
Speaker 1: you're exchanging an old set of issues or problems in

988
00:43:47,760 --> 00:43:50,080
Speaker 1: our lives for new ones that we also then have

989
00:43:50,160 --> 00:43:52,479
Speaker 1: to learn how to navigate. Yeah. No, that's a great point,

990
00:43:52,640 --> 00:43:55,239
Speaker 1: and so yeah, another marketing tactic that people use it

991
00:43:55,480 --> 00:43:58,400
Speaker 1: in order to sell you on something you might not

992
00:43:58,520 --> 00:44:01,680
Speaker 1: need or can't afford, is for a limited time only,

993
00:44:02,120 --> 00:44:04,840
Speaker 1: and it is of course a classic phrase that marketers

994
00:44:04,840 --> 00:44:09,400
Speaker 1: have used for decades, decades and decades, and basically they know,

995
00:44:09,480 --> 00:44:11,319
Speaker 1: if you don't feel like there's a need to take

996
00:44:11,320 --> 00:44:14,399
Speaker 1: action right away, you're gonna put that purchase off. So

997
00:44:14,600 --> 00:44:17,000
Speaker 1: they've they've got to make an attempt for Like, last

998
00:44:17,000 --> 00:44:18,880
Speaker 1: time I was in Costco Map there was a Vitamic

999
00:44:19,000 --> 00:44:20,640
Speaker 1: sale and they were like, yeah, this is the last

1000
00:44:20,640 --> 00:44:22,319
Speaker 1: time it's gonna be at this price, dude. So if

1001
00:44:22,360 --> 00:44:24,560
Speaker 1: you want your Vito Mix at four hondoh, you better

1002
00:44:24,560 --> 00:44:26,400
Speaker 1: do it now because when you come next week, it's

1003
00:44:26,440 --> 00:44:29,239
Speaker 1: going to be a three eight or They're like it

1004
00:44:29,320 --> 00:44:31,239
Speaker 1: was gonna be like and then the next sale it's

1005
00:44:31,239 --> 00:44:33,680
Speaker 1: only going down to four fifty and I was like, okay, cool,

1006
00:44:33,800 --> 00:44:35,719
Speaker 1: thanks for letting me know, but they're trying to make

1007
00:44:35,719 --> 00:44:38,279
Speaker 1: a sale by making me feel like I'm never going

1008
00:44:38,320 --> 00:44:40,600
Speaker 1: to get this price right like, this is this isn't

1009
00:44:40,600 --> 00:44:43,319
Speaker 1: gonna last long. And that might be true, right like,

1010
00:44:43,360 --> 00:44:46,399
Speaker 1: because with inflation the cost of goods, we might only

1011
00:44:46,400 --> 00:44:49,359
Speaker 1: see the price of the biom mixes skyrocket from here.

1012
00:44:49,480 --> 00:44:51,680
Speaker 1: But the fact is, are you going to use that mix?

1013
00:44:51,880 --> 00:44:53,520
Speaker 1: Is that something that you're going to start incorporating into

1014
00:44:53,560 --> 00:44:54,960
Speaker 1: your life. I didn't get one. I don't need one,

1015
00:44:55,400 --> 00:44:57,359
Speaker 1: but I will say this is something that happens quite

1016
00:44:57,360 --> 00:45:00,160
Speaker 1: a bit. And and oftentimes the reality is that it's

1017
00:45:00,160 --> 00:45:03,560
Speaker 1: not even true that this weekend only at old Maybe.

1018
00:45:04,480 --> 00:45:06,879
Speaker 1: That's three weekends out of four. Okay, I'm just letting

1019
00:45:06,880 --> 00:45:09,799
Speaker 1: you know. Old Maybe has a sale basically every day

1020
00:45:09,800 --> 00:45:11,920
Speaker 1: of the week. And you said that really well actually,

1021
00:45:12,080 --> 00:45:14,759
Speaker 1: like like the way you said, you've been letting on

1022
00:45:14,800 --> 00:45:18,040
Speaker 1: the side of okay, now, well, uh, and so if

1023
00:45:18,040 --> 00:45:20,640
Speaker 1: you if if you notice the sales, they might not

1024
00:45:20,680 --> 00:45:24,040
Speaker 1: be in perpetuity, but they happened a ton and so

1025
00:45:24,320 --> 00:45:27,080
Speaker 1: for a limited time only. It's really it's really an

1026
00:45:27,080 --> 00:45:29,520
Speaker 1: attempt to get you to make a spur of the

1027
00:45:29,520 --> 00:45:32,399
Speaker 1: moment decision and buy something because you think you're getting

1028
00:45:32,400 --> 00:45:34,560
Speaker 1: a deal. It makes me think Matt back in the day,

1029
00:45:34,920 --> 00:45:36,520
Speaker 1: I don't know, I worked in radio. So I heard

1030
00:45:36,560 --> 00:45:38,799
Speaker 1: these ads a lot, Joseph A Bank. Do you remember them?

1031
00:45:38,800 --> 00:45:41,279
Speaker 1: They were like a suit retailer. I just was it

1032
00:45:41,400 --> 00:45:43,640
Speaker 1: them who always said you're gonna love the way you feel. Now,

1033
00:45:43,640 --> 00:45:48,759
Speaker 1: that was Men's Warehouse, but Joseph it was always it

1034
00:45:48,800 --> 00:45:51,440
Speaker 1: was impressive. Man. They ran ads every day and it

1035
00:45:51,520 --> 00:45:53,560
Speaker 1: was this one day only sale or two day on

1036
00:45:53,600 --> 00:45:56,000
Speaker 1: the sale. But the thing is it happened every week,

1037
00:45:56,040 --> 00:45:58,759
Speaker 1: and those ads ran every day, and boy who crowed wolf? Yeah.

1038
00:45:58,800 --> 00:46:02,279
Speaker 1: At one point Joseph A Bank actually ended up there

1039
00:46:02,360 --> 00:46:04,759
Speaker 1: was a lawsuit alleging that these sales were fake because

1040
00:46:04,760 --> 00:46:07,480
Speaker 1: they basically happened every day of the year. And so

1041
00:46:07,760 --> 00:46:09,279
Speaker 1: these are the kind of things, These are the kind

1042
00:46:09,280 --> 00:46:12,440
Speaker 1: of tactics that marketers are pulling. Joseph A Bank certainly

1043
00:46:12,480 --> 00:46:14,319
Speaker 1: isn't the only one, although they might have been the

1044
00:46:14,320 --> 00:46:16,919
Speaker 1: worst offender. These are the kind of things, though, that

1045
00:46:17,000 --> 00:46:19,840
Speaker 1: they're trying to pull at your wallace strings by telling

1046
00:46:19,880 --> 00:46:22,280
Speaker 1: you that the deal only last for a short period

1047
00:46:22,280 --> 00:46:24,080
Speaker 1: of time and if you don't jump now, you're never

1048
00:46:24,080 --> 00:46:25,640
Speaker 1: going to get it, at least not at this price,

1049
00:46:25,719 --> 00:46:27,160
Speaker 1: and you're gonna regret it for I don't know the

1050
00:46:27,200 --> 00:46:28,640
Speaker 1: rest of your life for at least the next week.

1051
00:46:28,760 --> 00:46:30,839
Speaker 1: It's all about that sense of urgency. And I mean

1052
00:46:30,840 --> 00:46:32,719
Speaker 1: there are other ways of saying this, right like wild

1053
00:46:32,760 --> 00:46:35,960
Speaker 1: supplies lasts. So be aware of what these sorts of

1054
00:46:35,960 --> 00:46:38,200
Speaker 1: phrases can do to you. Like it makes me think

1055
00:46:38,200 --> 00:46:41,080
Speaker 1: of timeshare presentations, right, like they do this very successfully

1056
00:46:41,160 --> 00:46:44,279
Speaker 1: as well. But the reality is websites they don't even

1057
00:46:44,360 --> 00:46:46,080
Speaker 1: have to use that kind of language anymore, you know,

1058
00:46:46,160 --> 00:46:48,120
Speaker 1: like they often just have a time or that's counting

1059
00:46:48,120 --> 00:46:50,200
Speaker 1: down to when the price is going to jump up,

1060
00:46:50,200 --> 00:46:52,560
Speaker 1: creating that same sense of urgency. We're talking about those

1061
00:46:52,600 --> 00:46:55,520
Speaker 1: lightning deals that you see on Amazon, but anyway, they're

1062
00:46:55,520 --> 00:46:59,000
Speaker 1: able to use a limited time only if it feels

1063
00:46:59,040 --> 00:47:01,279
Speaker 1: like the clocks ticking. These are all tools that make

1064
00:47:01,360 --> 00:47:03,920
Speaker 1: it feel like you have the pounds now. Yeah. And

1065
00:47:03,960 --> 00:47:06,560
Speaker 1: I think one thing you can use Matt when we're

1066
00:47:06,600 --> 00:47:09,279
Speaker 1: talking about that all supplies last or last chance, or

1067
00:47:09,320 --> 00:47:11,399
Speaker 1: here's a price tracker and it's gonna this special price

1068
00:47:11,440 --> 00:47:13,600
Speaker 1: is gonna end well something like that. On Amazon, you

1069
00:47:13,640 --> 00:47:15,880
Speaker 1: can use Camel Camel Camel. It's just plug in that

1070
00:47:15,920 --> 00:47:18,880
Speaker 1: helps you kind of track the historical prices on Amazon

1071
00:47:18,880 --> 00:47:21,560
Speaker 1: over the past ninety days, and then you can use

1072
00:47:21,760 --> 00:47:24,200
Speaker 1: the information to your advantage. You can be like, Yeah,

1073
00:47:24,200 --> 00:47:27,120
Speaker 1: this is thirty cents cheaper than it normally is, and

1074
00:47:27,160 --> 00:47:28,920
Speaker 1: I don't care. I'd rather pass, and I can always

1075
00:47:28,960 --> 00:47:30,520
Speaker 1: spend thirty cents more if I end up wanting that

1076
00:47:30,560 --> 00:47:33,880
Speaker 1: product later, but having that information at your disposal of

1077
00:47:33,960 --> 00:47:37,759
Speaker 1: knowing whether this is legitimately a deal, whether it's far

1078
00:47:37,880 --> 00:47:40,120
Speaker 1: cheaper than than other people are selling it for other

1079
00:47:40,160 --> 00:47:42,759
Speaker 1: retailers have it listed for, and similar to what we

1080
00:47:42,760 --> 00:47:45,520
Speaker 1: were talking about earlier with sending a calendar reminder for

1081
00:47:45,600 --> 00:47:49,759
Speaker 1: canceling a free trial, I think if you do opt

1082
00:47:49,800 --> 00:47:51,440
Speaker 1: to buy something because of this, I think you should

1083
00:47:51,440 --> 00:47:53,000
Speaker 1: avoid it, right, I think you should avoid it at

1084
00:47:53,000 --> 00:47:55,120
Speaker 1: all costs. But if you do end up buying something

1085
00:47:55,160 --> 00:47:57,560
Speaker 1: like know the return window so that you can return

1086
00:47:57,600 --> 00:48:00,600
Speaker 1: that item before you're going to have to keep it forever.

1087
00:48:01,000 --> 00:48:04,560
Speaker 1: So if you do make this impulse purchase, set a

1088
00:48:04,600 --> 00:48:07,120
Speaker 1: calendar reminder for the date that you need to have

1089
00:48:07,160 --> 00:48:09,280
Speaker 1: it returned by so that you can avoid being charged

1090
00:48:09,280 --> 00:48:11,080
Speaker 1: for it. That's just one way to kind of help

1091
00:48:11,160 --> 00:48:14,360
Speaker 1: lessen the impact of those limited time only calling cards

1092
00:48:14,360 --> 00:48:16,440
Speaker 1: that the marketers are always trying to use on us totally.

1093
00:48:16,480 --> 00:48:18,719
Speaker 1: Another tactic to keep in mind is what we'll call

1094
00:48:18,880 --> 00:48:22,879
Speaker 1: quote unquote premium products, because is that food product really

1095
00:48:22,880 --> 00:48:26,000
Speaker 1: premium or is it handcrafted? It makes me think of

1096
00:48:26,320 --> 00:48:29,040
Speaker 1: there's a lawsuit against Tito's a few years ago because

1097
00:48:29,400 --> 00:48:32,719
Speaker 1: doesn't it say like hand crafted? Uh, Like someone was like,

1098
00:48:32,719 --> 00:48:35,560
Speaker 1: wait a second, this is actually made by hand. Stories

1099
00:48:35,560 --> 00:48:36,799
Speaker 1: for the vodka and that tank, and I don't think

1100
00:48:36,800 --> 00:48:39,120
Speaker 1: anybody's doing anything with their hands in there exactly. Yeah.

1101
00:48:39,200 --> 00:48:41,239
Speaker 1: It's these sorts of assertions that make us feel like

1102
00:48:41,280 --> 00:48:43,919
Speaker 1: that our money is being well spent, right, Like I mean, hey,

1103
00:48:43,960 --> 00:48:46,520
Speaker 1: this is this is legit nice. This is some premium stuff,

1104
00:48:46,840 --> 00:48:50,600
Speaker 1: But is it or is the cheaper alternative going to

1105
00:48:50,680 --> 00:48:53,080
Speaker 1: be just as good? And specifically, when it comes to vodka,

1106
00:48:53,360 --> 00:48:55,439
Speaker 1: you don't need to splurge on the premium vidual because

1107
00:48:55,440 --> 00:48:58,000
Speaker 1: it's odorless, it's tasteless, and this is an area where

1108
00:48:58,080 --> 00:49:00,680
Speaker 1: probably should definitely be saving your money. But these are

1109
00:49:00,680 --> 00:49:02,279
Speaker 1: all labels that are important to keep in mind. Like

1110
00:49:02,280 --> 00:49:03,799
Speaker 1: I'm not even gonna talk like go down the path

1111
00:49:03,840 --> 00:49:07,880
Speaker 1: of things being all natural or environmentally friendly. Uh, the

1112
00:49:07,960 --> 00:49:10,680
Speaker 1: different labels the companies are able to slap onto their

1113
00:49:10,680 --> 00:49:14,080
Speaker 1: products man back when, uh, this podcast is premium. Actually

1114
00:49:14,200 --> 00:49:16,560
Speaker 1: I don't know if people knew that, but it is premium.

1115
00:49:16,600 --> 00:49:19,040
Speaker 1: This is a premium podcast. Um No, it's like back

1116
00:49:19,040 --> 00:49:21,840
Speaker 1: when we had our dog, our sweet great Dane Stella,

1117
00:49:22,320 --> 00:49:24,400
Speaker 1: we used a lot of poop bags because that's just

1118
00:49:24,400 --> 00:49:26,000
Speaker 1: the life of a dog owner, right, And I remember

1119
00:49:26,000 --> 00:49:28,279
Speaker 1: one time we bought these poot bags that said these

1120
00:49:28,280 --> 00:49:30,720
Speaker 1: are biodegradable, and I remember thinking, oh, that's nice because

1121
00:49:31,280 --> 00:49:33,240
Speaker 1: maybe I can start putting these in like the compost

1122
00:49:33,600 --> 00:49:36,480
Speaker 1: beIN instead. And when I got them, there's no way

1123
00:49:36,520 --> 00:49:41,200
Speaker 1: those things were bred like maybe in like years biodegradable,

1124
00:49:41,239 --> 00:49:43,920
Speaker 1: but they were on timetable. They were exactly like the

1125
00:49:43,960 --> 00:49:46,920
Speaker 1: other plastic bags were getting and I didn't pay extra

1126
00:49:47,000 --> 00:49:48,640
Speaker 1: money for them or anything like that. I just thought, oh,

1127
00:49:48,640 --> 00:49:50,839
Speaker 1: well that's nice and made me go with them rather

1128
00:49:50,880 --> 00:49:53,319
Speaker 1: than the other vendor who was selling poot bags at

1129
00:49:53,320 --> 00:49:56,439
Speaker 1: basically the same price. Um. But yeah, are these things

1130
00:49:56,480 --> 00:49:58,680
Speaker 1: actually what they say they are? In certain companies, I mean,

1131
00:49:58,760 --> 00:50:01,000
Speaker 1: companies like that coming are coming under fire from the

1132
00:50:01,040 --> 00:50:03,440
Speaker 1: FTC as well, Like you can't make these claims at

1133
00:50:03,520 --> 00:50:05,960
Speaker 1: least not for long. Yeah. Yeah, And and and we're all

1134
00:50:06,040 --> 00:50:08,360
Speaker 1: it's important to remember that we're all susceptible, Matt. You

1135
00:50:08,400 --> 00:50:12,000
Speaker 1: are I am to these sorts of marketing gimmicks that

1136
00:50:12,040 --> 00:50:13,960
Speaker 1: are trying to part us from our money, and sometimes

1137
00:50:13,960 --> 00:50:16,120
Speaker 1: they are just hard to kind of put our fingers on.

1138
00:50:16,160 --> 00:50:17,800
Speaker 1: Hopefully we've kind of named a bunch of them, and

1139
00:50:17,840 --> 00:50:19,439
Speaker 1: you can kind of see, Oh, I see how different

1140
00:50:19,440 --> 00:50:21,640
Speaker 1: markets are trying to do that with that product in

1141
00:50:21,680 --> 00:50:24,160
Speaker 1: my life. And and it's true that the sales pitch

1142
00:50:24,200 --> 00:50:27,480
Speaker 1: of the product can sometimes be in alignment. And marketing

1143
00:50:27,520 --> 00:50:30,000
Speaker 1: isn't necessarily a bad thing, right, It can often inform

1144
00:50:30,080 --> 00:50:32,400
Speaker 1: us of something we didn't know about, a new product

1145
00:50:32,520 --> 00:50:35,600
Speaker 1: or service that really might improve our lives. We live

1146
00:50:35,640 --> 00:50:38,640
Speaker 1: in a country and in an era where progress is

1147
00:50:38,640 --> 00:50:42,080
Speaker 1: happening quickly, and and hearing about beneficial changes is a

1148
00:50:42,080 --> 00:50:44,080
Speaker 1: good thing. Like I want to hear about the new

1149
00:50:44,120 --> 00:50:45,720
Speaker 1: act that's going to be able to help me budget

1150
00:50:45,719 --> 00:50:48,759
Speaker 1: my money more effectively than some sort of Excel spreadsheet

1151
00:50:48,760 --> 00:50:51,480
Speaker 1: that I, at least personally am not prone to using. Matt.

1152
00:50:51,600 --> 00:50:54,719
Speaker 1: Although is and you know it, red bull, let's say,

1153
00:50:54,719 --> 00:50:57,560
Speaker 1: doesn't doesn't actually give you wings or two beers. Their

1154
00:50:57,600 --> 00:51:00,440
Speaker 1: marketing slogan is what a diamond is is forever. Of

1155
00:51:00,480 --> 00:51:04,200
Speaker 1: course it's not. And these phrases and feelings are often

1156
00:51:04,400 --> 00:51:07,920
Speaker 1: they're building this emotional attachment. Marketers are constantly trying to

1157
00:51:07,920 --> 00:51:10,760
Speaker 1: get us to ascribe meaning to a product that they're selling,

1158
00:51:10,760 --> 00:51:12,920
Speaker 1: hoping that it's going to convince us to buy, parting

1159
00:51:13,000 --> 00:51:15,560
Speaker 1: us with our hard to earn money. Matt just makes

1160
00:51:15,560 --> 00:51:18,960
Speaker 1: me think going back to the watching videotape for an

1161
00:51:19,000 --> 00:51:20,800
Speaker 1: athlete earlier at the beginning of the episode, we we

1162
00:51:20,920 --> 00:51:23,960
Speaker 1: made that reference, and uh, a linebacker watching tape of

1163
00:51:24,000 --> 00:51:27,080
Speaker 1: a quarterback, they might start to recognize the subtle pump

1164
00:51:27,120 --> 00:51:30,880
Speaker 1: fake that a specific quarterback partakes in regularly, and instead

1165
00:51:30,880 --> 00:51:33,360
Speaker 1: of being fooled by it, because he's watched enough tape,

1166
00:51:33,480 --> 00:51:35,520
Speaker 1: he can recognize no, no, no, I'm still going for

1167
00:51:35,520 --> 00:51:38,200
Speaker 1: the sack, and that can impact how he plays on

1168
00:51:38,239 --> 00:51:39,920
Speaker 1: the field. Say, it's true for us, now that we

1169
00:51:40,000 --> 00:51:44,040
Speaker 1: know kind of the tape that the marketers often are using,

1170
00:51:44,120 --> 00:51:46,720
Speaker 1: it can help us make a better decision in the moment.

1171
00:51:46,800 --> 00:51:49,560
Speaker 1: I think in order to keep our money momentum going,

1172
00:51:50,160 --> 00:51:51,680
Speaker 1: we don't want them to kind of like screw us

1173
00:51:51,719 --> 00:51:54,520
Speaker 1: up right, And oftentimes I don't think these different companies

1174
00:51:54,560 --> 00:51:57,360
Speaker 1: are being malicious, like they're not intentionally trying to harm us,

1175
00:51:57,400 --> 00:51:59,640
Speaker 1: and we're not going through all of these different tactics

1176
00:51:59,640 --> 00:52:01,880
Speaker 1: in order and still fear sort of like one of

1177
00:52:01,880 --> 00:52:04,440
Speaker 1: the tactics that we talked about. But it's just a

1178
00:52:04,440 --> 00:52:06,239
Speaker 1: part of the game, right, Like you're kind of talking

1179
00:52:06,239 --> 00:52:08,560
Speaker 1: about how the pump fake is the part of playing football.

1180
00:52:09,000 --> 00:52:10,279
Speaker 1: This is a part of the game. This is a

1181
00:52:10,280 --> 00:52:12,360
Speaker 1: part of what it means to be a consumer in

1182
00:52:12,480 --> 00:52:14,640
Speaker 1: the United States, And so not only is it important

1183
00:52:14,680 --> 00:52:15,960
Speaker 1: to know what the rules of the game are, but

1184
00:52:16,000 --> 00:52:18,400
Speaker 1: it's important to know what the different strategies and tactics

1185
00:52:18,480 --> 00:52:20,919
Speaker 1: are so that you can make sure that you yeah,

1186
00:52:20,960 --> 00:52:22,759
Speaker 1: that you're not losing momentum, that you're able to get

1187
00:52:22,800 --> 00:52:25,080
Speaker 1: ahead with your money as well. Ye all right, let's

1188
00:52:25,080 --> 00:52:26,479
Speaker 1: come back to the beer mat. This one is called

1189
00:52:26,800 --> 00:52:29,880
Speaker 1: Nordic jam. It's by two picture brewing is a lagger

1190
00:52:30,000 --> 00:52:33,360
Speaker 1: with Nordic fruits, like what it has strawberries, elderberries, and

1191
00:52:33,480 --> 00:52:36,160
Speaker 1: cherries or your thoughts on this spear Are those Nordic

1192
00:52:36,200 --> 00:52:39,279
Speaker 1: fruits or is this just another example of labeling? Can

1193
00:52:39,360 --> 00:52:42,160
Speaker 1: just be marketing here? You know that's your question. I'm

1194
00:52:42,160 --> 00:52:44,680
Speaker 1: not feel the top here, says all natural ingredients. So

1195
00:52:45,320 --> 00:52:48,640
Speaker 1: I don't want to drag two pictures, two pictures brewing

1196
00:52:48,680 --> 00:52:51,360
Speaker 1: through the mud. Wait, why is it? Is it two pictures?

1197
00:52:51,400 --> 00:52:53,719
Speaker 1: So I noticed over here it says all natural real

1198
00:52:53,760 --> 00:52:58,120
Speaker 1: fruit craft rattlers and rattlers are typically made from beer

1199
00:52:58,360 --> 00:53:00,400
Speaker 1: and fruit. I think that's mostly what they do with saittlers.

1200
00:53:00,560 --> 00:53:02,719
Speaker 1: So it's like, this is like the logger with those

1201
00:53:02,760 --> 00:53:05,040
Speaker 1: two things that you combine together. Is that the whole thing?

1202
00:53:05,120 --> 00:53:08,920
Speaker 1: I guess two pictures, as in the two pictures thing

1203
00:53:08,960 --> 00:53:10,680
Speaker 1: is like they I think the two guys who started

1204
00:53:10,680 --> 00:53:13,360
Speaker 1: the brewery were both pictures. That's how they met. On baseball,

1205
00:53:13,960 --> 00:53:15,399
Speaker 1: I was thinking, what kind of makes sense. That's why

1206
00:53:15,400 --> 00:53:17,440
Speaker 1: the homeplate symbol. That's what I thought. That it's a

1207
00:53:17,440 --> 00:53:20,600
Speaker 1: little bit wider than I don't know whatever, I was thinking.

1208
00:53:20,640 --> 00:53:22,560
Speaker 1: Two pictures as in, you had like a one picture

1209
00:53:22,600 --> 00:53:25,440
Speaker 1: of fruit juice and another picture of beer. You pour

1210
00:53:25,480 --> 00:53:28,560
Speaker 1: them together, said you've got to wrap. This is an

1211
00:53:28,600 --> 00:53:33,360
Speaker 1: example of confusing market. Still enjoyed this beer. This is

1212
00:53:33,360 --> 00:53:36,200
Speaker 1: when you picked up I think because of the Nordic appeal.

1213
00:53:37,200 --> 00:53:39,920
Speaker 1: You saw yourself in the Viking on the still do

1214
00:53:40,080 --> 00:53:41,840
Speaker 1: on the label there. But yeah, this is good. It

1215
00:53:41,920 --> 00:53:44,960
Speaker 1: was a fruited lagger, had some of those nice sweet

1216
00:53:45,000 --> 00:53:47,239
Speaker 1: fruity notes while at the same time having just like

1217
00:53:47,280 --> 00:53:50,399
Speaker 1: a nice multi kind of loggery backbone. Definitely enjoyed this one.

1218
00:53:50,440 --> 00:53:52,360
Speaker 1: What were your thoughts. Yeah, it's kind of interesting to

1219
00:53:52,440 --> 00:53:55,279
Speaker 1: drink a fruited beer this not sour because typically those

1220
00:53:55,280 --> 00:53:57,919
Speaker 1: things go hand in hand. And so yeah, I'm gonna

1221
00:53:57,920 --> 00:53:59,560
Speaker 1: say I need more Nordic fruit beers in my life.

1222
00:53:59,560 --> 00:54:03,320
Speaker 1: I my favorite, one of my favorite styles is fruited

1223
00:54:03,320 --> 00:54:06,399
Speaker 1: sour beers. But this is kind of fun to have,

1224
00:54:06,880 --> 00:54:09,560
Speaker 1: especially as we're wrapping up these hot summer months. It's

1225
00:54:09,640 --> 00:54:11,719
Speaker 1: it's still it's still human outside. So I'll take a

1226
00:54:12,000 --> 00:54:14,520
Speaker 1: I'll take a light refreshing fruity beer. I'm still gotta

1227
00:54:14,520 --> 00:54:17,319
Speaker 1: stay hydrated down, yes, because beer is good at that,

1228
00:54:17,800 --> 00:54:20,000
Speaker 1: which is my favorite thing to say. Yeah, it wasn't

1229
00:54:20,040 --> 00:54:22,520
Speaker 1: overly tart like you would get with the fruited sour um.

1230
00:54:22,560 --> 00:54:24,640
Speaker 1: It is, in fact a party in a can, just

1231
00:54:24,719 --> 00:54:27,320
Speaker 1: like it says on here, which I would say is accurate,

1232
00:54:27,440 --> 00:54:30,480
Speaker 1: honest marketing. Party in my mouth right now. It also

1233
00:54:30,520 --> 00:54:32,440
Speaker 1: says in the can, I want to read everything on

1234
00:54:32,480 --> 00:54:34,960
Speaker 1: here now because we're talking about like marketing efforts and

1235
00:54:35,000 --> 00:54:37,799
Speaker 1: whatever it says on here no funny business, which come on,

1236
00:54:37,840 --> 00:54:41,320
Speaker 1: that's that's one subjective. To you, it might be no

1237
00:54:41,360 --> 00:54:43,279
Speaker 1: funny business, but to me it might be nothing but

1238
00:54:43,280 --> 00:54:45,520
Speaker 1: funny business exactly. All right, that's all in the mind

1239
00:54:45,520 --> 00:54:47,680
Speaker 1: of the holder. So all right, that's gonna do it

1240
00:54:47,680 --> 00:54:49,759
Speaker 1: for this episode, my friend. Folks can find the show

1241
00:54:49,760 --> 00:54:52,080
Speaker 1: notes links to some of the things we mentioned up

1242
00:54:52,080 --> 00:54:54,720
Speaker 1: on our website at how to money dot com. And

1243
00:54:54,760 --> 00:54:56,640
Speaker 1: if you have not yet signed up for our newsletter,

1244
00:54:56,760 --> 00:54:59,400
Speaker 1: head over to how do money dot com Forward slash newsletter.

1245
00:54:59,640 --> 00:55:03,319
Speaker 1: It's Wednesday, so you just missed yesterday's newsletter that went out,

1246
00:55:03,360 --> 00:55:05,279
Speaker 1: but you know we should do go ahead and sign up, uh,

1247
00:55:05,360 --> 00:55:07,960
Speaker 1: and then it'll be this nice, pleasant little surprise that

1248
00:55:08,040 --> 00:55:10,480
Speaker 1: shows up almost a week from now and you won't

1249
00:55:10,560 --> 00:55:12,440
Speaker 1: regret it. And by the way, you can actually go

1250
00:55:12,560 --> 00:55:15,160
Speaker 1: see prior how to money newsletters on our website. That's

1251
00:55:15,239 --> 00:55:17,520
Speaker 1: right at how the money dot com. And so yeah,

1252
00:55:17,560 --> 00:55:20,560
Speaker 1: you can slash newsletter and you can go check those out.

1253
00:55:20,600 --> 00:55:23,080
Speaker 1: So if you're like, man, okay, I'm interested, but let

1254
00:55:23,080 --> 00:55:25,480
Speaker 1: me go, let me go check one outbum before Taste

1255
00:55:25,480 --> 00:55:27,720
Speaker 1: of the Goods fakive Matt and Joel my email address,

1256
00:55:27,760 --> 00:55:29,640
Speaker 1: and then as gonna be their funny business. I don't

1257
00:55:29,640 --> 00:55:31,480
Speaker 1: want none of that. I get it, So go take

1258
00:55:31,520 --> 00:55:33,280
Speaker 1: a look. There's a you can see the most recent

1259
00:55:33,320 --> 00:55:35,560
Speaker 1: one and and see if it is something you want

1260
00:55:35,600 --> 00:55:37,839
Speaker 1: coming into your inbox each and every week. That's right,

1261
00:55:37,960 --> 00:55:40,200
Speaker 1: but Matt, that's gonna do it until next time. Best

1262
00:55:40,239 --> 00:55:41,919
Speaker 1: friends out and best friends Out,