WEBVTT - Wyndham CEO on Expanding Extended Stay Business

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<v Speaker 1>Bloomberg Audio Studios, Podcasts, radio news.

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<v Speaker 2>This is Bloomberg Business Week with Carol Messer and Tim

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<v Speaker 2>Steneveek on Bloomberg Radio. Just well, Wyndham Hotels and Resorts

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<v Speaker 2>is some twenty five brands, ninety five countries, ninety one

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<v Speaker 2>hundred plus hotels, and it just opened up the Echo

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<v Speaker 2>Suits Extended Stay by Wyndham Dallas in Plano, Frisco, Texas.

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<v Speaker 2>It's the second extended to say Echo property to open

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<v Speaker 2>in the US.

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<v Speaker 1>Yeah, here to talk about it and the hotel business

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<v Speaker 1>and really what's up with leisure and business travelers. It's

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<v Speaker 1>a great read on the economy. Is the president's CEO

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<v Speaker 1>of Wyndham Hotels and Resorts, Jeff Blatti. He joins us

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<v Speaker 1>from Plano, Texas. Jeff, great to have you here. We

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<v Speaker 1>have kind of a million questions.

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<v Speaker 2>I think he's in one of the rooms. Play is

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<v Speaker 2>that true, Jeff?

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<v Speaker 3>I am. I left here last night. It was it

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<v Speaker 3>was a great sleep. Is for your viewers watching on

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<v Speaker 3>YouTube who could see this beautifulum This is the first

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<v Speaker 3>hotel that a developer of the name of Ian McClure

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<v Speaker 3>of Gulf Coast Hospitality based here in Texas.

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<v Speaker 4>Texas, a very important state for us.

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<v Speaker 3>He's building twenty five of these echo suites by window.

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<v Speaker 4>The demand for.

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<v Speaker 3>This type of product's incredible. It's it's a very comfortable room.

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<v Speaker 4>If you could, if you can see around, I won't

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<v Speaker 4>give you a tour of my other unmade bed on

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<v Speaker 4>the other side.

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<v Speaker 3>Yeah, it's it was a great event we had yesterday,

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<v Speaker 3>and it's it's our fastest growing brand because of the demand.

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<v Speaker 4>That's out there.

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<v Speaker 1>Well, tell us about that, why it is your fastest

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<v Speaker 1>growing and what is the demand specifically? Who wants to

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<v Speaker 1>stay there? Who's demanding like, hey, we need these kind

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<v Speaker 1>of places.

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<v Speaker 4>Gosh.

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<v Speaker 3>Last month, I was sleeping up out in Spartanburg, South Carolina,

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<v Speaker 3>where Spartanburg has received a billion of the nine billion

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<v Speaker 3>that that state, that single state has been awarded of

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<v Speaker 3>this want so far, of this one point five trillion

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<v Speaker 3>dollar piece of legislation, the most historic piece of legislation

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<v Speaker 3>this country's ever seen. There are one point eight million

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<v Speaker 3>companies that are contracting their workers for projects that are

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<v Speaker 3>now just beginning to get started, and they're looking for

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<v Speaker 3>this type of affordable, a clean economy accommodation to put

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<v Speaker 3>them in.

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<v Speaker 4>I mean here in Plano, perfect example. There is so

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<v Speaker 4>much development.

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<v Speaker 3>Going on around the community here that I'm in today

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<v Speaker 3>and that i'll be this evening with developers looking to

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<v Speaker 3>build more of these in other brands, from a medical profession,

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<v Speaker 3>from the automotive profession, and a litany of projects that

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<v Speaker 3>haven't yet begun that are going to begin. Zoon and

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<v Speaker 3>companies are out contracting right now for lodging accommodations like this.

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<v Speaker 4>It's it really is. It's it's an amazing I've been

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<v Speaker 4>in this industry for thirty years. I've never seen anything

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<v Speaker 4>quite like it.

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<v Speaker 1>It's really fascinating. I'm just kind of going back to

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<v Speaker 1>what you kind of kicked off with. So you're talking

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<v Speaker 1>about the spending bills and the legislation that's come out

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<v Speaker 1>of the US Congress, and that is really shaping kind

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<v Speaker 1>of where you develop exactly.

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<v Speaker 3>I mean, our teams have identified about four thousand of

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<v Speaker 3>the forty thousand projects that will be funded by the

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<v Speaker 3>one point five trillion dollar bill and the two hundred

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<v Speaker 3>and fifty billion dollar Chips.

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<v Speaker 4>Act bill, those Chip Acts built.

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<v Speaker 3>That bill has has begun funding projects in here in

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<v Speaker 3>Texas as well. We have this this is our six

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<v Speaker 3>hundred and ninety first hotel that we've opened as a

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<v Speaker 3>company yesterday. But in Taylor Tech this Samsung is building

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<v Speaker 3>a plant where they will a chip plant where they

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<v Speaker 3>will spend seventeen billion dollars over the next ten years.

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<v Speaker 3>And they have thousands of workers right now who are

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<v Speaker 3>looking for long term lodging accommodation. They're checking in for five, six,

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<v Speaker 3>seven months, some are checking in for.

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<v Speaker 4>Over a year.

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<v Speaker 3>Many are from other parts of Texas and driving home

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<v Speaker 3>on the weekends.

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<v Speaker 4>But they want a.

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<v Speaker 3>Place that they can that they could cook. As you

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<v Speaker 3>see behind me, the two soaptops put their dishes in

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<v Speaker 3>a full sized dishwasher, having full sized refrigerator and in

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<v Speaker 3>a great microwave. They want a place that feels like home.

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<v Speaker 3>And and that's what's that's what's fuel and Carroll demand.

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<v Speaker 2>You know, what does it feel like? Waterville, Maine, Jeff,

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<v Speaker 2>which is I'm just now learning where you and I

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<v Speaker 2>both went to college, a small school called Colby, where

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<v Speaker 2>we found ourselves freezing pretty much November through April every year,

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<v Speaker 2>hold up in our dorm rooms playing beer pong because

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<v Speaker 2>it was so cold. And main it's main, I know, Tim.

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<v Speaker 3>I don't know if you've been back to Waterville lately,

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<v Speaker 3>but it has been transformed. The development that's going on

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<v Speaker 3>in downtown Waterville is really impressive to see, and I

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<v Speaker 3>was thinking to myself, it's fine, I'm smiling so lively

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<v Speaker 3>that Waterville needs an echo. Sweet's extended stay by Windham

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<v Speaker 3>because we would kill it in that market, as you know,

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<v Speaker 3>with parents who did not have the logic accommodation, so

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<v Speaker 3>when we were there that are available today.

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<v Speaker 4>On the new construction round.

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<v Speaker 2>Yeah, just so everybody knows. It's an old mill town that,

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<v Speaker 2>like many mill towns in New England, had fallen on

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<v Speaker 2>hard times years ago. The college and the hospital, at

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<v Speaker 2>least when I was there in Waterville, main were the

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<v Speaker 2>biggest employers and you can see it. But since I've

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<v Speaker 2>been there, I graduated close to twenty years ago, and

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<v Speaker 2>there has been incredible development in the area, really a

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<v Speaker 2>revitalization of downtown, which makes sense to.

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<v Speaker 1>Yourself, you're laughing, Wait, how many years ago did you graduate?

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<v Speaker 1>Or can I not even aunk that I want to.

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<v Speaker 4>I think I'm older than we were.

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<v Speaker 2>We weren't pumping the kegs together, we.

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<v Speaker 4>Were not.

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<v Speaker 1>All right, So I'm curious though, so exciting growth development.

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<v Speaker 1>But what happens I don't know when the money kind

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<v Speaker 1>of runs out in terms of the development from like legislation.

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<v Speaker 1>Do you worry about that you won't have the people

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<v Speaker 1>who will be demanding these kind of rooms in Plano,

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<v Speaker 1>Texas or elsewhere throughout.

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<v Speaker 4>The state that Carol, that is a long time away.

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<v Speaker 3>I mean we are in the very early endings less

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<v Speaker 3>than twenty percent. I think the figure from the COB

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<v Speaker 3>is less than seventeen percent of the one point five

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<v Speaker 3>trillion has been allocated, and even a smaller percentage of

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<v Speaker 3>that has been spent in terms of shovels on the ground.

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<v Speaker 3>The projects that you and Tim are probably hearing about

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<v Speaker 3>and reading about, I mean you think about big projects

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<v Speaker 3>in the New York area like the Hudson Top, those

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<v Speaker 3>projects are so far out there. This is certainly helping

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<v Speaker 3>us from a demand standpoint, demand generation standpoint. I mentioned

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<v Speaker 3>that we've identified four thousand of those forty thousand projects

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<v Speaker 3>so far, and maybe there'll be thousands more.

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<v Speaker 4>That will be funded, but that is that is a

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<v Speaker 4>long long way away. I'm not thinking that far out.

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<v Speaker 3>It's at least ten years, and who knows in ten

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<v Speaker 3>years what's to come in terms of new projects that

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<v Speaker 3>could be could be funded. There is again just such

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<v Speaker 3>a lack of demand for this, for this type of

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<v Speaker 3>extended to day lodging product. And that's what has our

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<v Speaker 3>two hundred and seventy developers who have signed contracts and

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<v Speaker 3>been warted territories to build this type of lodging so excited.

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<v Speaker 1>So you don't ever say the word right now recession

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<v Speaker 1>based on what you're seeing. Is that fair?

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<v Speaker 4>Well?

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<v Speaker 3>Look, I mean, our brands have always outperformed anydownturn they

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<v Speaker 3>did after nine to eleven. They certainly did during the

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<v Speaker 3>eight and nine Great Financial Crisis, and there was no

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<v Speaker 3>better outperformance in the industry than the economy and mid

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<v Speaker 3>scale lodging brands of Wyndham hotels and resorts throughout Covid.

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<v Speaker 4>Our brands were the very first to recover. Our brands

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<v Speaker 4>are known as.

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<v Speaker 3>Days In by Windom, Super eight by Windom, Lakita by Windom,

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<v Speaker 3>very large systems of thousands of units in this country

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<v Speaker 3>that have great brand recognition, where franchisees never had to

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<v Speaker 3>close their hotels because they were able to break even

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<v Speaker 3>at thirty percent occupancy.

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<v Speaker 4>Where there while we're a leisure.

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<v Speaker 3>Based company, and seventy percent of our business is relying

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<v Speaker 3>on the leisure travel demand, which is still pointed still

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<v Speaker 3>out there.

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<v Speaker 4>That thirty percent that is non leisure.

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<v Speaker 3>Is that essential everyday worker whose offices is not in

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<v Speaker 3>downtown office building that's been closed as it was throughout COVID,

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<v Speaker 3>but whose office is the front seat of their construction

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<v Speaker 3>or utility vehicle, or is one of my traveling nurse

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<v Speaker 3>daughters who who have to go to work that that

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<v Speaker 3>are are traveling and need accommodation.

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<v Speaker 4>During the week.

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<v Speaker 3>So yeah, again, our brands have always outperformed right in

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<v Speaker 3>economic downturms. We're not seeing our recession to your point

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<v Speaker 3>right now, and we're feeling very confident about the about

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<v Speaker 3>the year ahead.

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<v Speaker 1>I think room Service is knocking on the door. I'm

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<v Speaker 1>only kidding. We're going to take a break, do some news.

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<v Speaker 1>Are we going to come back and continue the conversation.

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<v Speaker 1>We're going to come back with president CEO of Wyndham

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<v Speaker 1>Hotels and Resorts, Jeff Fialotti. We're talking with him. He

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<v Speaker 1>is in Plano, Texas, which, as we just talked about,

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<v Speaker 1>just opening up another Echo Suites extended stay. Uh they

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<v Speaker 1>did that. I believe yesterday, So we'll continue because I

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<v Speaker 1>want to get a little bit more too on curious

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<v Speaker 1>about the leisure business, a little bit what it says

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<v Speaker 1>about the consumer, and just talk a little bit more

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<v Speaker 1>about their model.

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<v Speaker 2>Yeah, and also remember there are those other brands, Hawthorne,

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<v Speaker 2>the Missisi, so many, water Walk, the Upscale brand, so

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<v Speaker 2>you know there's a lot of segmentation happening. I want

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<v Speaker 2>to get right back to Jeff Belati, the president and

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<v Speaker 2>CEO of Wyndham Hotels and Resorts. He joins us from Plano, Texas. Jeff,

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<v Speaker 2>just remind everyone of Wyndhom Hotels and Resorts business model.

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<v Speaker 2>Are you one hundred percent franchise owned and operated?

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<v Speaker 1>I e.

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<v Speaker 2>You guys actually don't own and operate any of the

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<v Speaker 2>Windom resorts and hotels that that people see exactly.

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<v Speaker 3>Tim, and that's what investors wanted to see when we

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<v Speaker 3>went public five six years ago. They wanted to see

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<v Speaker 3>a company that got out of the ownership game we

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<v Speaker 3>had owned hotels at that point in time, out of

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<v Speaker 3>the management game, which we have. We are a one

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<v Speaker 3>hundred percent franchise company. We're the world's largest hotel franchise company.

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<v Speaker 3>We franchise about six thousand hotels here in the United

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<v Speaker 3>States and another three thousand, two hundred and ninety five

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<v Speaker 3>countries around the world.

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<v Speaker 2>So it's it's it's less risky, right.

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<v Speaker 4>Oh, completely.

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<v Speaker 3>You know, our business model is extremely as we were

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<v Speaker 3>talking about, in periods of downturns, we've actually been able

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<v Speaker 3>to even in periods we're revenue per available room might

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<v Speaker 3>generate more earnings for investors.

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<v Speaker 4>We have. We have many levers to pull.

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<v Speaker 1>One thing I'm curious about, and the levers, like you

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<v Speaker 1>have lots of different brands and you hit at different

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<v Speaker 1>you know, economic individuals or families or consumers. So I

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<v Speaker 1>am curious about. You know, I was looking at some

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<v Speaker 1>of the bi research our our team does and it

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<v Speaker 1>talked about your US room base, including a larger percentage

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<v Speaker 1>of lower price economy hotels and other lodging companies. You

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<v Speaker 1>did though by American American Inn and Lacinta la Quinta

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<v Speaker 1>excuse me, and that he like he died. Sorry, sorry,

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<v Speaker 1>You're right that that really helped boost your mid scale

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<v Speaker 1>and upper mid scale presence UH and fee exposure. But

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<v Speaker 1>I do wonder that you do have some exposure if

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<v Speaker 1>there's a downturn an economic downturn. So you sound upbeat.

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<v Speaker 1>We talked about that before, but there is some exposure

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<v Speaker 1>right if especially the lower income consumer who continues to

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<v Speaker 1>be squeezed, and we talk about that a lot here at.

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<v Speaker 3>Bloomberg and your previous guest Amy talking about.

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<v Speaker 4>The great prints from three great companies.

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<v Speaker 3>I think one of the biggest missobers is that our

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<v Speaker 3>guest is low income.

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<v Speaker 4>It is squarely middle class.

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<v Speaker 3>When you look at the demographics of our guests, and

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<v Speaker 3>those middle class income Americans who are staying at Thank

0:12:31.400 --> 0:12:34.679
<v Speaker 3>You American or Lakita or Days In or Super eight

0:12:35.280 --> 0:12:40.160
<v Speaker 3>are feeling better about life today than they were, certainly

0:12:40.200 --> 0:12:43.640
<v Speaker 3>in the middle of COVID or pre COVID levels, and

0:12:43.640 --> 0:12:47.760
<v Speaker 3>in the consumer sentiment that we're seeing continues to improve.

0:12:48.160 --> 0:12:51.640
<v Speaker 3>We look at many leading indicators in terms of how

0:12:51.679 --> 0:12:57.040
<v Speaker 3>we believe the consumer is feeling. Booking windows continue to increase.

0:12:57.320 --> 0:13:00.760
<v Speaker 3>People have reprioritized their vacations as to the very top

0:13:00.800 --> 0:13:04.760
<v Speaker 3>of the list. They want to spend their disposable income

0:13:05.000 --> 0:13:11.120
<v Speaker 3>on vacations more than on any other consumer spend we're seeing.

0:13:11.280 --> 0:13:15.600
<v Speaker 3>We're seeing longer lengths of stay and certainly the ability

0:13:15.880 --> 0:13:19.120
<v Speaker 3>for so many of our consumers to work remotely on

0:13:19.120 --> 0:13:23.360
<v Speaker 3>a Monday and Friday is helping drive that trend. And

0:13:24.120 --> 0:13:27.360
<v Speaker 3>we're seeing demand can continue to pick up after the

0:13:27.400 --> 0:13:30.600
<v Speaker 3>normalization of that revenge travel that we all knew had

0:13:30.640 --> 0:13:31.359
<v Speaker 3>to normalize.

0:13:31.360 --> 0:13:34.360
<v Speaker 4>So we're seeing the.

0:13:34.320 --> 0:13:38.800
<v Speaker 3>Start of we're not we're heading towards obviously Labor Day,

0:13:39.120 --> 0:13:41.319
<v Speaker 3>but Memorial Day was very strong. It was up four

0:13:41.360 --> 0:13:44.520
<v Speaker 3>percent versus last Memorial Day here in the United States.

0:13:45.760 --> 0:13:49.200
<v Speaker 3>July fourth, Triple A reported was up eight percent versus

0:13:49.240 --> 0:13:53.920
<v Speaker 3>where it was versus last July fourth, and we're expecting

0:13:54.280 --> 0:13:57.880
<v Speaker 3>the same for Labor Day. So these middle income Americans

0:13:58.120 --> 0:14:01.960
<v Speaker 3>want to travel. The number one preference for vacations in

0:14:02.000 --> 0:14:05.319
<v Speaker 3>the United States of America is drive to, and ninety

0:14:05.400 --> 0:14:09.319
<v Speaker 3>percent of our business is drived to. And these middle

0:14:09.360 --> 0:14:13.360
<v Speaker 3>income travelers are with unemployment where it is, as we

0:14:13.400 --> 0:14:15.880
<v Speaker 3>all know, more employed than they were, yeah, and most

0:14:16.120 --> 0:14:19.440
<v Speaker 3>more savings in their bank accounts than they did pre COVID.

0:14:19.480 --> 0:14:22.560
<v Speaker 2>So Jeff, help us understand, Help help us understand the

0:14:22.600 --> 0:14:26.200
<v Speaker 2>segmentation because ECHO is for the you know, economy traveler,

0:14:26.240 --> 0:14:28.200
<v Speaker 2>that's where where you are right.

0:14:28.040 --> 0:14:31.240
<v Speaker 4>Now, and the economy business travel.

0:14:31.080 --> 0:14:35.080
<v Speaker 2>Economy business travel. Okay, where really blue collar water Walk.

0:14:36.360 --> 0:14:39.720
<v Speaker 2>Water Walk is upscale, more upscale, and then you have

0:14:39.720 --> 0:14:41.680
<v Speaker 2>Hawthorn and mid scale. Give us sort of the price

0:14:41.720 --> 0:14:45.400
<v Speaker 2>point for Echo versus water Walk, Yeah, I.

0:14:45.320 --> 0:14:49.600
<v Speaker 3>Mean price points look obviously are determined by the.

0:14:49.520 --> 0:14:51.480
<v Speaker 4>Markets and the location they're they're in.

0:14:51.680 --> 0:14:54.880
<v Speaker 3>But the Hope guest room I'm in tonight, we'll be

0:14:54.960 --> 0:14:57.720
<v Speaker 3>checking guests in at an eighty dollars price point that

0:14:57.800 --> 0:15:01.320
<v Speaker 3>water Walk average daily right, it could be depending on

0:15:01.320 --> 0:15:04.480
<v Speaker 3>the market double that. And sure we have but we

0:15:04.520 --> 0:15:10.440
<v Speaker 3>have lots of aspirational windows Windom, Grands, Doulce. We have

0:15:10.720 --> 0:15:15.200
<v Speaker 3>a new luxury brand, the Registry Collection, which which might

0:15:15.240 --> 0:15:18.160
<v Speaker 3>have a three or four hundred dollars handle to its

0:15:18.200 --> 0:15:21.520
<v Speaker 3>average daily rate. But but for the for that blue

0:15:21.520 --> 0:15:25.360
<v Speaker 3>collar travelers who's staying at an Echo suites, uh, it

0:15:25.400 --> 0:15:27.680
<v Speaker 3>is it is by and large often being paid for

0:15:27.800 --> 0:15:32.280
<v Speaker 3>by their obviously their their employer. And and also the

0:15:32.600 --> 0:15:35.000
<v Speaker 3>demand for this type of product is being driven by

0:15:35.080 --> 0:15:39.800
<v Speaker 3>how much transient motion there is out there in our

0:15:39.880 --> 0:15:43.880
<v Speaker 3>country for people looking for short term and meetium term

0:15:43.920 --> 0:15:45.760
<v Speaker 3>and long term accommodations on.

0:15:45.760 --> 0:15:48.520
<v Speaker 4>The relocation front, given al act of housing in this.

0:15:48.400 --> 0:15:50.360
<v Speaker 1>Country, Hey, one thing I want to do what's cool

0:15:50.440 --> 0:15:53.640
<v Speaker 1>is you guys are global your second quarter reb par,

0:15:53.760 --> 0:15:56.120
<v Speaker 1>so we're talking about revenue per available rooms, so key

0:15:56.160 --> 0:15:59.240
<v Speaker 1>when we're talking about anybody in the hospitality industry. Second

0:15:59.320 --> 0:16:01.360
<v Speaker 1>quarter red par was flat for the US, down two

0:16:01.400 --> 0:16:05.360
<v Speaker 1>percent for economy hotels up seven percent internationally, and you

0:16:05.400 --> 0:16:07.840
<v Speaker 1>had a thirty seven percent gain in Latin American and

0:16:07.880 --> 0:16:11.360
<v Speaker 1>fifteen percent in Europe and Middle East Africa. What can

0:16:11.400 --> 0:16:13.800
<v Speaker 1>you tell us about kind of the global economy based

0:16:13.800 --> 0:16:15.000
<v Speaker 1>on what you guys are seeing.

0:16:16.320 --> 0:16:19.720
<v Speaker 3>The biggest trend for all of the lodging companies out

0:16:19.720 --> 0:16:22.720
<v Speaker 3>there for the next quarter, the quarter ahead, in the

0:16:22.760 --> 0:16:25.440
<v Speaker 3>year ahead is still there is a lot of occupancy

0:16:26.040 --> 0:16:31.000
<v Speaker 3>still left to recover. The occupancy tailwind really around the world,

0:16:31.360 --> 0:16:35.080
<v Speaker 3>with very few exceptions, country by country, still has room

0:16:35.120 --> 0:16:37.680
<v Speaker 3>to grow. And so yes, international it was a big

0:16:37.760 --> 0:16:40.920
<v Speaker 3>bright spot for US. Our international red park revenue per

0:16:40.920 --> 0:16:44.000
<v Speaker 3>available room was up seven percent in the quarter versus

0:16:44.000 --> 0:16:47.600
<v Speaker 3>the same time last year. And here where things normalized. Economy,

0:16:47.640 --> 0:16:50.479
<v Speaker 3>as you pointed out, was down, but it was improving

0:16:50.640 --> 0:16:53.400
<v Speaker 3>from where it was last year. Is things normalized, and

0:16:53.480 --> 0:16:56.720
<v Speaker 3>it was up in some of the other segments. There's

0:16:56.800 --> 0:17:02.240
<v Speaker 3>great pricing power out there, Carol, I always remind investors

0:17:02.240 --> 0:17:06.000
<v Speaker 3>that that pricing still hasn't caught up in the lodging

0:17:06.040 --> 0:17:09.040
<v Speaker 3>industry to inflation. I think inflation's up something like twenty

0:17:09.119 --> 0:17:12.960
<v Speaker 3>three twenty four percent pre COVID days, and our average

0:17:13.040 --> 0:17:17.200
<v Speaker 3>daily rate is up over only seventeen percent. Our hotels

0:17:17.280 --> 0:17:23.600
<v Speaker 3>are operated by small, mom and pop business owners who

0:17:23.880 --> 0:17:27.040
<v Speaker 3>feel very confident about holding on to that average rate

0:17:27.160 --> 0:17:27.680
<v Speaker 3>the gain.

0:17:27.600 --> 0:17:30.000
<v Speaker 4>During COVID and continuing.

0:17:29.720 --> 0:17:31.960
<v Speaker 3>To improve it, but at the same time building the

0:17:32.080 --> 0:17:35.360
<v Speaker 3>business base of business on the book with a business

0:17:35.359 --> 0:17:38.239
<v Speaker 3>transient that allows them in periods of demand to price up.

0:17:38.480 --> 0:17:40.639
<v Speaker 1>Jeff, great to check in with. You really appreciate it,

0:17:40.680 --> 0:17:44.280
<v Speaker 1>Jeff Bilotti. He's the PRESIDENCYEO of Wyndhom Hotels and Resorts,

0:17:44.359 --> 0:17:45.520
<v Speaker 1>joining us from Plano, tex As.

0:17:45.600 --> 0:17:45.879
<v Speaker 4>Jeff B.

0:17:46.000 --> 0:17:48.680
<v Speaker 1>Well, you're listening and watching Bloomberg Business Week.