WEBVTT - Bloomberg Businessweek Weekend - April 12th, 2024

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<v Speaker 1>Bloomberg Audio Studios, Podcasts, radio news.

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<v Speaker 2>This is Bloomberg Business Week Inside from the reporters and

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<v Speaker 2>editors who bring you America's most trusted business magazine, plus

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<v Speaker 2>global business, finance and tech news. The Bloomberg Business Week

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<v Speaker 2>Podcast with Carol Messer and Tim Stenebeck from Bloomberg Radio.

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<v Speaker 3>Har Everyone, Welcome to the Bloomberg Business Wee Weekend Podcast.

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<v Speaker 3>This week, a key US price gauge top forecast for

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<v Speaker 3>our third straight month on gains and rents and transportation costs.

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<v Speaker 3>Banning fears it will stick and delay FED interest rate cuts,

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<v Speaker 3>We've really rolled back our expectations when it comes to

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<v Speaker 3>FED moves this year. This hour, though, on transportation, we've

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<v Speaker 3>got David Neilman. He's the founder of five commercial airlines,

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<v Speaker 3>including Jeff Blue and Breeze. He stops by to talk

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<v Speaker 3>pricing and more. We also take a look at Delta's

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<v Speaker 3>results and the revival of business travel.

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<v Speaker 1>Also ahead, speaking of the sky, the eclipse. Did you

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<v Speaker 1>see it, Carol?

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<v Speaker 3>I did, courtesy of the NASA livestream.

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<v Speaker 1>Okay, well, live stream was pretty cool. I actually got

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<v Speaker 1>to venture outside, as did millions of Americans. Some thirty

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<v Speaker 1>million people live in the path of totality. That's according

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<v Speaker 1>to NASA, and lots more got to check it out.

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<v Speaker 1>We had people traveling from all over to the path

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<v Speaker 1>of totality to check out the eclipse. Maybe you'll be

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<v Speaker 1>able to view the next eclipse though from way up

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<v Speaker 1>in the sky. Very cool on a space balloon. How

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<v Speaker 1>does that sound even cooler? Okay, we're gonna explain how

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<v Speaker 1>you can do that with the co founder and co

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<v Speaker 1>CEO of Space Perspective Gene Pointers.

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<v Speaker 3>Sign me up, plus the top ten global stocks to watch,

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<v Speaker 3>and a double dose of golf the putter used by

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<v Speaker 3>Tiger Woods and others that's turned a brand into an

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<v Speaker 3>asset class and the on again, off again, on again

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<v Speaker 3>trauma of the PGA Tour and live golf.

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<v Speaker 1>All of that to come. We begin with Boeing, though

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<v Speaker 1>some news this week. The company facing a deepening crisis

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<v Speaker 1>of confidence after deliveries in the first quarter dipped the

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<v Speaker 1>lowest since mid twenty twenty one. Also, a longtime Boeing

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<v Speaker 1>engineer alleged that the company took me manufacturing shortcuts on

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<v Speaker 1>its seven eighty seven Dreamliner aircraft.

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<v Speaker 3>Yeah, the woes continue for Boeing, and this also as

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<v Speaker 3>a reminder of how far the plane maker has to

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<v Speaker 3>go on its road to recovery from a near catastrophic

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<v Speaker 3>accident early in January. No doubt major airlines are watching

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<v Speaker 3>for what comes next from Boeing, which brings us to

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<v Speaker 3>an individual well known in the commercial aviation industry, David Nilman.

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<v Speaker 1>David is the founder and CEO of Breeze Airways. He's

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<v Speaker 1>also a disruptor in the space, having founded five airlines,

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<v Speaker 1>including Jet Blue, WestJet, and now Breeze Airways. We got

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<v Speaker 1>his take on Boeing, how summer demand is shaping up,

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<v Speaker 1>and the growth of his newest company.

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<v Speaker 4>We actually made our first profit. We've made a profit

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<v Speaker 4>in March and we expect to be profitable for the year.

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<v Speaker 4>And you know, this is in a year where you know,

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<v Speaker 4>some of the ulccs are really struggling, and you know,

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<v Speaker 4>I'm just really proud of our team. We've really carved

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<v Speaker 4>out at really great niche where people love flying on Breeze,

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<v Speaker 4>They love the airplanes, the service. We have almost two

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<v Speaker 4>hundred routes and ninety percent of them we have no

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<v Speaker 4>NonStop competition, but there are routes of people really love

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<v Speaker 4>to fly, and so that's really, you know, the most

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<v Speaker 4>important thing for us is profitability and continue to grow

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<v Speaker 4>and continuing to find great new markets and maturing the

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<v Speaker 4>markets that we have today.

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<v Speaker 3>So talk to us a little bit about fares holding

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<v Speaker 3>up in this class. I mean, it feels like there

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<v Speaker 3>are a lot of budget seats in the market. I mean,

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<v Speaker 3>talk to us a little bit about fares and pricing

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<v Speaker 3>and summer demand. How you're starting to see that shape up.

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<v Speaker 4>Well, it's good. I mean we had a good first quarter.

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<v Speaker 4>You know, it was interesting. We did more revenue in

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<v Speaker 4>March than we did the whole first quarter of last year.

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<v Speaker 4>Kind of shows you our growth. April looks good. You know,

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<v Speaker 4>May is May. It's a bit of a transition month

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<v Speaker 4>where we move a lot of our north south flying

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<v Speaker 4>to east west. So you know, May looks pretty good,

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<v Speaker 4>and then June summer looks strong and you know, holding

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<v Speaker 4>our projections for a profitable years. So you know, it's

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<v Speaker 4>interesting because we have kind of a base fair that's

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<v Speaker 4>you know, kind of like a basic economy that everybody

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<v Speaker 4>else has, and then the jump ups where you go

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<v Speaker 4>from the nice nicer to nicest where you get into

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<v Speaker 4>a first class seat.

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<v Speaker 2>Isn't that bad?

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<v Speaker 5>And people love it.

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<v Speaker 1>May David, I'm interested in the fleet airbus A two

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<v Speaker 1>twenties Embraer, one nineties and one ninety fives. How are

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<v Speaker 1>you able to survive with such a small airplane when

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<v Speaker 1>it seems like everybody else is increasing the size of

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<v Speaker 1>the planes that they're using to offset those higher pilot salaries.

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<v Speaker 4>That's a great question, It's a really great question. So

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<v Speaker 4>the Embryers we use primarily for charters. We do have

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<v Speaker 4>a little bit of schedule service with them, and they're

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<v Speaker 4>going away by the end of this year, and it'll

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<v Speaker 4>be all two twenties the one nineties. In the month

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<v Speaker 4>of March, we did almost six hundred charters that we flew,

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<v Speaker 4>you know, for NCAA, March Madness.

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<v Speaker 5>And all of that.

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<v Speaker 4>So we use those planes primarily for that operation, and

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<v Speaker 4>our pilots and flight crews do a great job. Now

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<v Speaker 4>the two twenty you're right, I mean, pilot salaries have

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<v Speaker 4>gone up, and fortunately the pilot shortage situation in the

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<v Speaker 4>US has really gotten better, much much better, you know,

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<v Speaker 4>with with pilots getting ready to be laid off at

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<v Speaker 4>some airlines and a lot of airlines not hiring and

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<v Speaker 4>a lot of that's because of buoying deliveries, but because

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<v Speaker 4>the two twenties so efficient on fuel burn and maintenance costs.

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<v Speaker 4>You know, we only have one hundred and thirty seven seats,

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<v Speaker 4>and our trip cost, we believe is about twenty percent lower,

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<v Speaker 4>fifteen to twenty percent lower than a three twenty and

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<v Speaker 4>a lot of our competitors fly a three twenties, you know,

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<v Speaker 4>be it Spirit or Frontier or Allegiant or Jeff Blue.

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<v Speaker 4>So we can fly for twenty percent lower, and that

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<v Speaker 4>just opens up an exponential amount of routes that we

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<v Speaker 4>can fly because we have lower trip costs, because the

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<v Speaker 4>plane is new and it's efficient, and you know, has

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<v Speaker 4>these long ranges, so we can do these long, thin

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<v Speaker 4>routes as well. So you know, yeah, I mean what

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<v Speaker 4>Spirits I think is really struggling trying to figure out

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<v Speaker 4>what do I do with a two hundred and forty

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<v Speaker 4>seed airplane. I got a fly where everybody else is

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<v Speaker 4>and you know the other everybody else is not, you know,

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<v Speaker 4>being kind of late to them where eighty percent of

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<v Speaker 4>their routes they have NonStop competition. Ninety percent of our

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<v Speaker 4>routes we have known on sub competition.

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<v Speaker 3>You know, David, You've used Airbus planes a lot in

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<v Speaker 3>your timeline and creation of five different carriers, if you will,

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<v Speaker 3>And you had the Airbus three twenties, right, a big

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<v Speaker 3>part of Jet Blue back then. I'm just curious what

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<v Speaker 3>you make of what's going on with Boeing in trouble again,

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<v Speaker 3>if you will. And you know it's a duopoly, right,

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<v Speaker 3>it's either Airbus or Bowing at this point. But I'm

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<v Speaker 3>just curious how you were thinking about Boeing in its

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<v Speaker 3>future here, and why don't you choose more Boeings.

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<v Speaker 4>My first airline more Sarah had Boyings and I love Boying,

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<v Speaker 4>and I went up to Boying and was fully intent

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<v Speaker 4>on buying seven thirty seven's for Jet Blue. We couldn't

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<v Speaker 4>come to an agreement, so we went and met with Airbus.

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<v Speaker 4>Airbus just sold me that they had a better product,

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<v Speaker 4>a better airplane now, better, our customers would love it more,

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<v Speaker 4>you know, fly by wire or just so many other advantages,

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<v Speaker 4>better fuel burn, and it was just a newer technology.

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<v Speaker 4>It was a newer technology airplane. So I picked Airbus

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<v Speaker 4>at that time. Now, the reason I picked it wasn't

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<v Speaker 4>because of safety. It was just because it was a

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<v Speaker 4>better airplane for US, and it was a better airplane

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<v Speaker 4>for our customers.

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<v Speaker 5>I find seven thirty seven's.

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<v Speaker 6>On a weekly basis.

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<v Speaker 4>They just got off a United seven thirty seven last week.

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<v Speaker 4>I feel one percent safe. I have total confidence in Boeing.

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<v Speaker 4>Obviously they're going through a rough patch here, you know,

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<v Speaker 4>but there's the safety record in the United States for

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<v Speaker 4>all commercial carriers is unbelievable. I mean, if you look back,

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<v Speaker 4>it's hard to find the last major accident by a

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<v Speaker 4>Boying airplane, you know, in the United States, and it's

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<v Speaker 4>really difficult. So my heart goes out to Boying. I

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<v Speaker 4>know they're going through it. I know that this will

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<v Speaker 4>make them a better company, and I expect them to

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<v Speaker 4>come out of it stronger than ever.

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<v Speaker 1>That was the founder and CEO of Breeze Airways, David Neilman.

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<v Speaker 3>While we're talking about airlines Delta this week, even earnings

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<v Speaker 3>outlook that top to Wall Street estimates thanks to a

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<v Speaker 3>step up in corporate travel and steady leisure demand heading

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<v Speaker 3>into summer. The stock came under though some pressure following

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<v Speaker 3>those results, as did the overall airlines group. Following us

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<v Speaker 3>it's inflation data that showed airfares dropped seven point one

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<v Speaker 3>percent in March from the prior year. That tim was

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<v Speaker 3>the biggest decrease since November bottom line.

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<v Speaker 1>We wanted to hear more about Delta, and so we

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<v Speaker 1>checked in with Bloomberg News US airlines reporter Mary Schlangenstein.

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<v Speaker 7>What Delta talked about primarily was one that their operations,

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<v Speaker 7>their flight operations have really improved this year, and they're

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<v Speaker 7>not alone in doing that. There hasn't been a lot

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<v Speaker 7>of bad weather, and a lot of the airlines were

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<v Speaker 7>performing better operationally. But they're also talking about a big

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<v Speaker 7>factor being the return of some of the corporate travel

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<v Speaker 7>accounts that were lagging. The areas that were lagging like

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<v Speaker 7>tech and financial services, they're finally seeing those companies come back,

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<v Speaker 7>so that managed corporate travel revenue is back to twenty

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<v Speaker 7>nineteen levels. Volumes are still lagging, but the revenue is

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<v Speaker 7>returned to twenty nineteen.

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<v Speaker 1>Remind us Mary about where Delta gets its revenue mix

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<v Speaker 1>in terms of domestic versus international.

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<v Speaker 7>Here, Yeah, they're still more heavily domestic. But the differentiator

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<v Speaker 7>for Delta is so much of their revenue comes from

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<v Speaker 7>premium products. So in the first quarter, their premium product

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<v Speaker 7>revenue rows ten percent, main cabin only rows four percent,

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<v Speaker 7>and that's been a pretty consistent thing for them. They

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<v Speaker 7>really focus on that premium customer and their cells have

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<v Speaker 7>been leaning more toward that area for some time.

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<v Speaker 1>But since they're more heavily domestic, how much were they

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<v Speaker 1>affected by a slowdown into potential slow down in domestic

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<v Speaker 1>travel and an increase of late in international travel.

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<v Speaker 7>So international travel has been really strong since last year,

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<v Speaker 7>and Delta saying it continues to be really strong, even

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<v Speaker 7>across the Atlantic, where there were concerns early on that

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<v Speaker 7>there was too much capacity in that market this year,

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<v Speaker 7>but Delta says there's plenty of demand. They see demand

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<v Speaker 7>strong to the Pacific and Latin America. Domestically, they're saying

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<v Speaker 7>demands picked up too. They're picking up some travel, they

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<v Speaker 7>think from the domestic focus carriers that are having to

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<v Speaker 7>rejuggle their schedules and redo their operating scheduled because of

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<v Speaker 7>some conditions specific to the domestic market.

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<v Speaker 1>You're talking about Boeing or Spirit.

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<v Speaker 7>We're talking about domestic focus carriers like Spirit, Allegiant, even

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<v Speaker 7>Jet Blue to some expensis.

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<v Speaker 3>Okay, Hey, Mary, one thing I wanted to ask you.

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<v Speaker 3>The CEO at Baston saying in your story that you

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<v Speaker 3>noted is that while revenue acceleration has brought the carrier

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<v Speaker 3>back fully to twenty nineteen levels, you just said that

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<v Speaker 3>earlier volume remains eighty five to ninety percent of pre

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<v Speaker 3>pandemic levels. Does that mean so Yay Delta has more

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<v Speaker 3>of a runway to kind of grow that and grow

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<v Speaker 3>the revenue line or is it? How are I don't know.

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<v Speaker 3>How is the industry rethinking about the levels that were

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<v Speaker 3>pre pandemic and where we are do we go back

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<v Speaker 3>to those levels at some point?

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<v Speaker 7>Well, on business travel in particular, I think that they

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<v Speaker 7>believe that there's some segment of that volume that's just

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<v Speaker 7>not going to come back because they're still seeing, you know,

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<v Speaker 7>a permanency to some of the change travel patterns where

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<v Speaker 7>people are taking you know, to blend leisure travel andsiness travel.

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<v Speaker 7>So their business trip may be longer, they maybe aren't

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<v Speaker 7>traveling as frequently as they did before. So I think

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<v Speaker 7>part of the volume is always going to be gone.

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<v Speaker 7>I think the revenue even on non business travel has

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<v Speaker 7>exceeded twenty nineteen levels already, and so as the volume

0:11:17.040 --> 0:11:18.000
<v Speaker 7>for leisure travel.

0:11:18.160 --> 0:11:21.960
<v Speaker 1>Mary my head is on the equipment providers Airbus, Bowing

0:11:22.040 --> 0:11:26.800
<v Speaker 1>and Braier Bambardier, all of which provide aircraft to Delta.

0:11:27.320 --> 0:11:30.080
<v Speaker 1>I'm wondering, since it does have a mixed fleet, was

0:11:30.080 --> 0:11:32.240
<v Speaker 1>was there any commentary about Boeing on the call?

0:11:32.679 --> 0:11:36.800
<v Speaker 7>Not a lot. You know, Delta does primarily fly Boeing aircraft.

0:11:36.800 --> 0:11:39.040
<v Speaker 7>They don't currently fly the Max. They have the Max

0:11:39.040 --> 0:11:41.520
<v Speaker 7>ten on order, but they don't expect to receive that

0:11:41.559 --> 0:11:45.320
<v Speaker 7>for about three years yet. But what CEO ed Baston

0:11:45.400 --> 0:11:47.120
<v Speaker 7>did say was that you know, safety is a top

0:11:47.160 --> 0:11:50.760
<v Speaker 7>priority across the industry and that every day, you know,

0:11:50.840 --> 0:11:53.800
<v Speaker 7>that's the top priority for every airline. So he didn't

0:11:53.800 --> 0:11:56.839
<v Speaker 7>comment specifically on Boeing, and he didn't comment specifically on

0:11:56.880 --> 0:12:01.199
<v Speaker 7>the safety incidents that have been currying cross the industry recently,

0:12:01.280 --> 0:12:02.880
<v Speaker 7>but just said that's a top priority.

0:12:03.160 --> 0:12:04.040
<v Speaker 5>He did say in an.

0:12:04.000 --> 0:12:06.680
<v Speaker 7>Interview I had with him yesterday that he knows the

0:12:06.720 --> 0:12:09.200
<v Speaker 7>new chairman at Boeing is familiar with him, and he

0:12:09.280 --> 0:12:11.560
<v Speaker 7>expects that at some point he will talk to him

0:12:11.840 --> 0:12:13.880
<v Speaker 7>about any concerns about Boeing itself.

0:12:14.000 --> 0:12:16.720
<v Speaker 1>Has there been any chatter about them changing their order

0:12:16.960 --> 0:12:19.640
<v Speaker 1>of those new Max planes that have not yet been

0:12:19.679 --> 0:12:22.600
<v Speaker 1>delivered to Airbus if that isn't even a possibility given

0:12:22.760 --> 0:12:24.120
<v Speaker 1>the airbus supply constraints.

0:12:24.480 --> 0:12:27.800
<v Speaker 7>They just placed that order recently, they haven't had it

0:12:27.800 --> 0:12:30.320
<v Speaker 7>for very long, and I don't think there's any consideration

0:12:30.400 --> 0:12:33.520
<v Speaker 7>at this point. The deliveries are due farther out. That

0:12:33.600 --> 0:12:35.440
<v Speaker 7>gives plenty of time for the Max ten to be

0:12:35.520 --> 0:12:38.840
<v Speaker 7>certified before their deliveries come up, and even for Delta

0:12:38.960 --> 0:12:41.079
<v Speaker 7>for Boeing to catch up on some production. So I

0:12:41.120 --> 0:12:42.880
<v Speaker 7>don't think that's being considered right now.

0:12:43.080 --> 0:12:46.520
<v Speaker 1>That's Bloomberg News US Airlines reporter Mary Schlangenstein coming up.

0:12:46.559 --> 0:12:48.600
<v Speaker 3>Sure, you could get on a plane, but how about

0:12:48.640 --> 0:12:52.000
<v Speaker 3>floating up into Earth's upper atmosphere at a cool twelve

0:12:52.040 --> 0:12:54.560
<v Speaker 3>miles per hour via a ship launched balloon.

0:12:54.600 --> 0:12:56.400
<v Speaker 1>What do you think? Maybe a nice little glass of

0:12:56.480 --> 0:12:58.679
<v Speaker 1>champagne to go along with it? Well, the co founder

0:12:58.720 --> 0:13:01.920
<v Speaker 1>and co CEO Space PERSPECTI coming up next. You're listening

0:13:01.920 --> 0:13:06.200
<v Speaker 1>to Bloomberg BusinessWeek. This is Bloomberg. You're listening to the

0:13:06.280 --> 0:13:10.400
<v Speaker 1>Bloomberg Business Week podcast. Catch us live weekday afternoons from

0:13:10.440 --> 0:13:13.080
<v Speaker 1>two to five pm Eastern Listen on Apple car Play

0:13:13.160 --> 0:13:15.680
<v Speaker 1>and and Brout Auto with a Bloomberg Business act or

0:13:15.720 --> 0:13:16.920
<v Speaker 1>watched us live on.

0:13:16.840 --> 0:13:21.560
<v Speaker 3>YouTube this past Monday, millions across North America took a

0:13:21.600 --> 0:13:24.160
<v Speaker 3>break from whatever they were doing to stare up at

0:13:24.160 --> 0:13:28.000
<v Speaker 3>the sky and take in in person, possibly a once

0:13:28.040 --> 0:13:31.920
<v Speaker 3>in a lifetime cosmic wonder, a total solar eclipse. And Tim,

0:13:31.960 --> 0:13:33.839
<v Speaker 3>you even left the studio to give us a live

0:13:33.880 --> 0:13:35.400
<v Speaker 3>report while it was happening. I mean, I got to

0:13:35.400 --> 0:13:37.040
<v Speaker 3>say you were giddy kind of leading up into it.

0:13:37.120 --> 0:13:38.760
<v Speaker 1>Yeah, it was pretty excited. I mean I have memories

0:13:38.800 --> 0:13:40.880
<v Speaker 1>from when I was a little kid, probably five or

0:13:40.880 --> 0:13:42.880
<v Speaker 1>six years old, checking out the eclipse at summer camp

0:13:43.040 --> 0:13:43.760
<v Speaker 1>with those boxes.

0:13:43.880 --> 0:13:45.840
<v Speaker 3>Yeah, like we used to make right with the holes

0:13:45.840 --> 0:13:46.120
<v Speaker 3>and like.

0:13:46.120 --> 0:13:49.600
<v Speaker 1>I don't know, yeah, the whole projectors right. Unfortunately, New

0:13:49.679 --> 0:13:52.320
<v Speaker 1>York City was overcome by a massive cloud during most

0:13:52.320 --> 0:13:56.199
<v Speaker 1>of the eclipse. However, it's still was pretty cool all right.

0:13:56.200 --> 0:13:58.720
<v Speaker 3>Even rarer but hoping to become more common, is floating

0:13:58.760 --> 0:14:01.520
<v Speaker 3>up into Earth's upper atmosphere at a cool twelve miles

0:14:01.559 --> 0:14:04.800
<v Speaker 3>per hour. It all happens on a ship launched balloon

0:14:04.920 --> 0:14:08.040
<v Speaker 3>in a sixteen foot spherical capsule up to one hundred

0:14:08.080 --> 0:14:10.760
<v Speaker 3>thousand feet. I mean, Tim, forget about watching, Like we said,

0:14:10.760 --> 0:14:12.640
<v Speaker 3>the next eclipse from New York. How about taking a

0:14:12.679 --> 0:14:13.720
<v Speaker 3>tour to space itself.

0:14:13.760 --> 0:14:16.520
<v Speaker 1>Yeah, okay, it could potentially become a reality. It's going

0:14:16.559 --> 0:14:19.160
<v Speaker 1>to cost you though, one hundred and twenty five thousand dollars.

0:14:19.480 --> 0:14:21.200
<v Speaker 1>After three hours, though, you'll be able to look out

0:14:21.240 --> 0:14:23.440
<v Speaker 1>the windows and see something very few people have been

0:14:23.440 --> 0:14:26.240
<v Speaker 1>able to see, large portions of land and sea, the

0:14:26.320 --> 0:14:28.960
<v Speaker 1>rimmed curvature of the Earth, and of course millions of stars.

0:14:29.400 --> 0:14:32.080
<v Speaker 1>That's all part of the experienced Space Perspective is looking

0:14:32.120 --> 0:14:34.240
<v Speaker 1>to provide. So for more on this, we checked in

0:14:34.280 --> 0:14:37.440
<v Speaker 1>with the co founder and co CEO Space Perspective, Jane Pointer.

0:14:37.680 --> 0:14:40.520
<v Speaker 8>We are wanting to take as many people as possible

0:14:40.560 --> 0:14:44.680
<v Speaker 8>to space. Only six hundred and fifty people have ever

0:14:44.720 --> 0:14:47.640
<v Speaker 8>been to space and the entire history of humanity, which

0:14:47.680 --> 0:14:49.600
<v Speaker 8>is kind of crazy to think about.

0:14:49.800 --> 0:14:52.640
<v Speaker 1>And that that includes people like Jeff Bezos who've gone

0:14:52.920 --> 0:14:54.000
<v Speaker 1>via Blue Origin.

0:14:54.080 --> 0:14:56.960
<v Speaker 3>Or Neil Armstrong or Neil Yeah, yeah, yeah.

0:14:56.840 --> 0:14:59.200
<v Speaker 8>That includes everybody, Yeah, everybody.

0:14:59.240 --> 0:15:01.600
<v Speaker 1>Would you do you can number of people do you

0:15:01.640 --> 0:15:05.120
<v Speaker 1>consider one hundred thousand feet above earth space?

0:15:06.360 --> 0:15:06.520
<v Speaker 7>Oh?

0:15:06.600 --> 0:15:09.000
<v Speaker 8>Yeah, actually so, I mean, look, it's an interesting question.

0:15:10.160 --> 0:15:12.840
<v Speaker 5>There really is no universal definition of space.

0:15:13.000 --> 0:15:16.880
<v Speaker 8>Actually, and we, as you said, we are above ninety

0:15:16.920 --> 0:15:20.160
<v Speaker 8>nine percent of the atmosphere. That last one percent stretches

0:15:20.440 --> 0:15:22.840
<v Speaker 8>way past the International Space Station.

0:15:23.440 --> 0:15:24.800
<v Speaker 5>So in as it is a.

0:15:24.760 --> 0:15:27.880
<v Speaker 8>Space environment, it's a vacuum outside the enormous windows we

0:15:28.000 --> 0:15:31.040
<v Speaker 8>fly to space, and then we're also regulated by the

0:15:31.160 --> 0:15:36.120
<v Speaker 8>FAA's Office of Commercial Space Transportation as a spacecraft. So yeah,

0:15:36.160 --> 0:15:38.720
<v Speaker 8>we're we're definitely in space. You could say we're at

0:15:38.720 --> 0:15:39.400
<v Speaker 8>the edge of space.

0:15:39.440 --> 0:15:41.000
<v Speaker 1>But what would you say to critics? You say, Okay,

0:15:41.040 --> 0:15:43.880
<v Speaker 1>we actually think and like, again, there's no universal definition

0:15:43.920 --> 0:15:46.360
<v Speaker 1>of it. But critics might say, Okay, we think it's

0:15:46.560 --> 0:15:53.200
<v Speaker 1>one hundred kilometers above Earth, we think it's three hundred arbitrary.

0:15:54.120 --> 0:15:56.680
<v Speaker 8>Yeah, no, I mean, look, it's a little arbitrary. And

0:15:56.880 --> 0:16:01.360
<v Speaker 8>the most important thing is that what our customers are

0:16:01.400 --> 0:16:05.720
<v Speaker 8>getting is access to that quintessential astronaut experience of seeing

0:16:05.760 --> 0:16:09.720
<v Speaker 8>us from space. I mean, that is what's important, and

0:16:10.080 --> 0:16:13.320
<v Speaker 8>that's what we're offering, and we're offering it in a

0:16:13.400 --> 0:16:17.520
<v Speaker 8>way that is really accessible, right. I Mean, when most

0:16:17.560 --> 0:16:22.040
<v Speaker 8>people think about spaceflight, they think about rockets, they think

0:16:22.080 --> 0:16:25.600
<v Speaker 8>about the high g forces that some describers like having

0:16:25.640 --> 0:16:27.800
<v Speaker 8>an elephant sitting on your chest, or the you know,

0:16:27.840 --> 0:16:32.120
<v Speaker 8>the constricting spacesuits, the training, the uncomfortable capsule. I mean,

0:16:32.160 --> 0:16:34.280
<v Speaker 8>let's face it, it may be thrilling for those who

0:16:34.280 --> 0:16:37.440
<v Speaker 8>want that kind of thing, but it is not very comfortable.

0:16:37.440 --> 0:16:39.520
<v Speaker 8>You're not going to take your family or your grandma

0:16:40.120 --> 0:16:43.520
<v Speaker 8>on a rocket to space. For the most part. However,

0:16:43.760 --> 0:16:47.120
<v Speaker 8>what we are doing as Space Perspective is a very

0:16:47.160 --> 0:16:50.800
<v Speaker 8>different kind of experience, whereby it truly is something that

0:16:50.840 --> 0:16:52.760
<v Speaker 8>you can take your family on. It's a family friendly

0:16:52.880 --> 0:16:56.720
<v Speaker 8>version of going to space because it's so gentle. And

0:16:56.800 --> 0:17:01.800
<v Speaker 8>then you get that outrageous view seeing our help.

0:17:01.240 --> 0:17:04.000
<v Speaker 3>Me out your work looking at your website. So tell me,

0:17:04.040 --> 0:17:06.920
<v Speaker 3>I'm seeing this white looks like a balloon, I mean,

0:17:07.160 --> 0:17:10.159
<v Speaker 3>tell me how it all works. And are these actually

0:17:10.280 --> 0:17:13.560
<v Speaker 3>up in space yet and tested or give you an idea?

0:17:14.000 --> 0:17:16.000
<v Speaker 8>Yeah, so, yes, what you're seeing there is a space

0:17:16.040 --> 0:17:18.359
<v Speaker 8>balloon at the top, and underneath it is as a

0:17:18.400 --> 0:17:22.840
<v Speaker 8>pressurized capsule. So if you can get on a commercial airplane,

0:17:23.200 --> 0:17:27.280
<v Speaker 8>then you can get on spaceship Neptune. That that is

0:17:27.359 --> 0:17:32.359
<v Speaker 8>the idea of the design. And indeed, many of these

0:17:32.400 --> 0:17:34.360
<v Speaker 8>space balloons have been flown before.

0:17:34.720 --> 0:17:36.560
<v Speaker 5>You know, most people have never heard of them.

0:17:36.840 --> 0:17:40.680
<v Speaker 8>But they've actually been flown over a thousand times by NASA,

0:17:41.520 --> 0:17:45.479
<v Speaker 8>European Space Agency by some of our team members as well,

0:17:45.880 --> 0:17:47.680
<v Speaker 8>and in the last twenty years there have been no

0:17:47.760 --> 0:17:51.320
<v Speaker 8>incident in space. So it's this legacy technology that what's

0:17:51.440 --> 0:17:54.760
<v Speaker 8>technically called a zero pressure balloon that we're using, and

0:17:55.040 --> 0:17:59.520
<v Speaker 8>actually my co founder and I have taken people higher

0:17:59.520 --> 0:18:02.560
<v Speaker 8>than we're going. We've carried capsules larger and heavier than

0:18:02.920 --> 0:18:05.480
<v Speaker 8>in spaceship Neptune, So we've really done every aspect of

0:18:05.480 --> 0:18:07.520
<v Speaker 8>this before. And we did an initial test flight a

0:18:07.560 --> 0:18:10.720
<v Speaker 8>couple of years ago, and now we're getting into a

0:18:11.080 --> 0:18:15.359
<v Speaker 8>full on series of uncrewed test flights with our test

0:18:15.400 --> 0:18:18.400
<v Speaker 8>capsule Excelsior, that is exactly the same as the one

0:18:18.440 --> 0:18:20.040
<v Speaker 8>that we're all going to be flying to space on.

0:18:20.480 --> 0:18:22.880
<v Speaker 3>How does it get into space? What's the proposal?

0:18:22.920 --> 0:18:26.840
<v Speaker 8>So it's buoyancy control, So there's a gas inside the

0:18:26.840 --> 0:18:29.520
<v Speaker 8>balloon that is lighter than the air around it, and

0:18:29.680 --> 0:18:33.440
<v Speaker 8>it literally lifts it up off You mentioned earlier that

0:18:33.480 --> 0:18:36.440
<v Speaker 8>we do laugemanship, so it lifts it up and then

0:18:36.520 --> 0:18:39.280
<v Speaker 8>wants your in space, and you know we've hung out

0:18:39.320 --> 0:18:42.440
<v Speaker 8>and hung at our bar and had your.

0:18:42.960 --> 0:18:44.080
<v Speaker 2>Your meal or whatever it is.

0:18:44.080 --> 0:18:46.560
<v Speaker 8>You're going to do in space, your wedding, your played

0:18:46.600 --> 0:18:50.080
<v Speaker 8>your music. We let out a little bit of gas

0:18:50.240 --> 0:18:54.560
<v Speaker 8>which then brings it very gently back down to the

0:18:54.560 --> 0:18:57.600
<v Speaker 8>ocean for a splash down. So it's exactly the same

0:18:57.640 --> 0:19:00.639
<v Speaker 8>as like For example, some people ask me, doesn't he

0:19:00.680 --> 0:19:02.920
<v Speaker 8>just keep on? Why doesn't he keep on going out

0:19:02.920 --> 0:19:06.480
<v Speaker 8>to space? Think of it like an ice cube floating

0:19:06.480 --> 0:19:10.760
<v Speaker 8>on top of water. The space balloon is literally floating

0:19:10.960 --> 0:19:12.360
<v Speaker 8>on top of the atmosphere.

0:19:13.119 --> 0:19:16.639
<v Speaker 1>So, Jane, one interesting thing about this is that you

0:19:16.720 --> 0:19:21.679
<v Speaker 1>launch from a ship. Why choose to launch from a

0:19:21.720 --> 0:19:24.080
<v Speaker 1>ship in the ocean rather than from dry land.

0:19:25.119 --> 0:19:29.920
<v Speaker 8>Yeah, it was a game changing decision for the company actually,

0:19:30.800 --> 0:19:34.040
<v Speaker 8>So you would think, surely it's easier, less complicated to

0:19:34.119 --> 0:19:36.200
<v Speaker 8>launch from the land. Well, I mean, yes, I suppose,

0:19:36.320 --> 0:19:41.320
<v Speaker 8>But the issue is, just like a rocket launch, there

0:19:41.400 --> 0:19:45.439
<v Speaker 8>are weather sensitivities. So what the ship does for us,

0:19:45.440 --> 0:19:48.199
<v Speaker 8>it does many things. We can move the ship with

0:19:48.280 --> 0:19:50.159
<v Speaker 8>the wind and the direction of the wind, so we

0:19:50.200 --> 0:19:53.159
<v Speaker 8>can create almost perfect launch conditions over the ship in

0:19:53.560 --> 0:19:56.800
<v Speaker 8>really broad operating envelope. We can then move the ship

0:19:56.800 --> 0:19:59.560
<v Speaker 8>to areas of good weather throughout the year. So now

0:19:59.560 --> 0:20:04.120
<v Speaker 8>we've got reliable weather windows all year long, and we

0:20:04.240 --> 0:20:09.159
<v Speaker 8>have this incredibly scalable operation because we can move it

0:20:09.240 --> 0:20:13.000
<v Speaker 8>all over the world. We can also duplicate it very readily,

0:20:13.560 --> 0:20:16.600
<v Speaker 8>and then we can do these spaceflight operations. We're going

0:20:16.680 --> 0:20:19.760
<v Speaker 8>to initially start operating from the Florida region all the

0:20:19.760 --> 0:20:23.000
<v Speaker 8>way around the peninsula in the Caribbean, and then we're

0:20:23.040 --> 0:20:26.800
<v Speaker 8>going to have these same kinds of operations all over

0:20:26.840 --> 0:20:30.040
<v Speaker 8>the world. So it is just completely enabling for the company.

0:20:30.480 --> 0:20:33.119
<v Speaker 3>And you're up actually in I don't know, do I

0:20:33.119 --> 0:20:35.719
<v Speaker 3>say orbit or you're up for about six hours or so.

0:20:36.280 --> 0:20:37.440
<v Speaker 3>That's kind of your your eye.

0:20:37.600 --> 0:20:40.520
<v Speaker 8>So it's just think of it as a suborbital flight.

0:20:41.359 --> 0:20:44.960
<v Speaker 8>And so our initial flights are six hours, so it

0:20:45.000 --> 0:20:47.200
<v Speaker 8>takes about two hours to go up. You're up there

0:20:47.280 --> 0:20:49.920
<v Speaker 8>roughly two hours, and then two hours to come back down.

0:20:50.320 --> 0:20:53.399
<v Speaker 8>And of course we do have thoughts of wouldn't it

0:20:53.440 --> 0:20:56.120
<v Speaker 8>be awesome to do an overnight in space or even

0:20:56.119 --> 0:20:57.760
<v Speaker 8>a couple of nights in space, and we can do

0:20:57.800 --> 0:21:00.679
<v Speaker 8>that with the current technology without without really pushing the

0:21:00.720 --> 0:21:01.480
<v Speaker 8>tech much at all.

0:21:01.760 --> 0:21:03.920
<v Speaker 3>I have a question, though, everything that's on the website,

0:21:03.960 --> 0:21:07.160
<v Speaker 3>is that actual things that have happened, or is that visualizations.

0:21:08.560 --> 0:21:09.920
<v Speaker 5>So there's a bit of both.

0:21:10.160 --> 0:21:12.720
<v Speaker 3>Okay, so there are there's.

0:21:12.600 --> 0:21:15.680
<v Speaker 8>A bunch of renders, right, So the way we visualize

0:21:15.680 --> 0:21:17.760
<v Speaker 8>it for people is to show the renderings of the

0:21:17.920 --> 0:21:22.160
<v Speaker 8>entire of the entire flight. However, last week we did

0:21:22.359 --> 0:21:28.520
<v Speaker 8>actually unveil the completed capsule, and it looks so like

0:21:28.560 --> 0:21:30.679
<v Speaker 8>the render that I actually have to tell people it

0:21:30.760 --> 0:21:34.400
<v Speaker 8>is not rendering, it is the real thing, and we're

0:21:34.440 --> 0:21:36.000
<v Speaker 8>going to be sorry.

0:21:35.760 --> 0:21:37.159
<v Speaker 1>Go ahead, Well, we have a minute left, then we're

0:21:37.160 --> 0:21:38.399
<v Speaker 1>going to do some news. Then we're going to come

0:21:38.400 --> 0:21:40.919
<v Speaker 1>back for some more, but just give us an update

0:21:41.040 --> 0:21:43.639
<v Speaker 1>on the timeline when you actually expect to fly people

0:21:43.920 --> 0:21:44.760
<v Speaker 1>for the first time.

0:21:45.680 --> 0:21:47.800
<v Speaker 8>Right, So we're going to be getting into uncrewed test

0:21:47.840 --> 0:21:49.919
<v Speaker 8>flights just in a few weeks. We're going to do

0:21:50.160 --> 0:21:52.280
<v Speaker 8>roughly ten of those, assuming we get through all the

0:21:52.320 --> 0:21:56.560
<v Speaker 8>safety gates, and then we'll be getting into human test flights,

0:21:56.640 --> 0:22:01.840
<v Speaker 8>crewed test flights around Q three four this year, and

0:22:01.880 --> 0:22:05.119
<v Speaker 8>then getting into commercial flights around the end of the

0:22:05.160 --> 0:22:05.960
<v Speaker 8>year early next.

0:22:06.400 --> 0:22:09.240
<v Speaker 3>Well, it's kind of fascinating to hear this. I want

0:22:09.240 --> 0:22:10.880
<v Speaker 3>to ask you a little bit about your history. You've

0:22:10.920 --> 0:22:13.920
<v Speaker 3>been in this world and doing interesting things for some time.

0:22:13.960 --> 0:22:16.439
<v Speaker 3>But I want to take you back to you were

0:22:16.480 --> 0:22:19.800
<v Speaker 3>actually involved with Worldview, right, a former CEO, so, another

0:22:20.200 --> 0:22:23.280
<v Speaker 3>company in the space that is using balloons to shoot

0:22:23.320 --> 0:22:27.400
<v Speaker 3>people high above the atmosphere, if you will. In December

0:22:27.440 --> 0:22:30.159
<v Speaker 3>of twenty seventeen, they actually had a hydrogen filled balloon

0:22:30.280 --> 0:22:34.720
<v Speaker 3>that exploded at one of their facilities. And so I'm

0:22:34.800 --> 0:22:38.080
<v Speaker 3>just curious, and I know things have been looked into

0:22:38.080 --> 0:22:39.320
<v Speaker 3>and so on and so forth, but I guess the

0:22:39.440 --> 0:22:43.119
<v Speaker 3>use of hydrogen which you guys are using correct today,

0:22:43.960 --> 0:22:46.960
<v Speaker 3>what are the risks in what you are doing? Nothing

0:22:47.119 --> 0:22:48.480
<v Speaker 3>is ever risk free.

0:22:50.000 --> 0:22:56.199
<v Speaker 8>So let me say several things. That accident, or I

0:22:56.200 --> 0:22:58.600
<v Speaker 8>guess the incident, let's call it that that occurred with

0:22:58.640 --> 0:23:01.480
<v Speaker 8>that balloon was it was being used in a way

0:23:01.520 --> 0:23:05.000
<v Speaker 8>that would not normally being used. And I don't want

0:23:05.000 --> 0:23:07.119
<v Speaker 8>to take the time to go into all the technical details,

0:23:07.160 --> 0:23:09.000
<v Speaker 8>but there was a lot of work down to really

0:23:09.080 --> 0:23:13.200
<v Speaker 8>understand what happened there. And it's not anything that would

0:23:13.280 --> 0:23:15.080
<v Speaker 8>be able to happen in the future because we're just

0:23:15.119 --> 0:23:18.080
<v Speaker 8>not using the balloon in that way in the future.

0:23:19.000 --> 0:23:20.800
<v Speaker 8>And of course everybody thinks of the Hindenburg. I mean,

0:23:20.880 --> 0:23:24.400
<v Speaker 8>let's just talk about the real tragedy in the Elephant

0:23:24.440 --> 0:23:26.840
<v Speaker 8>in the room right, While the Hindenburg was eighty five

0:23:26.920 --> 0:23:30.600
<v Speaker 8>years ago, and it was an airship that was designed

0:23:30.600 --> 0:23:35.120
<v Speaker 8>for helium, not for hydrogen, and that is really important

0:23:35.720 --> 0:23:40.080
<v Speaker 8>because hydrogen is only flammable if it is in the

0:23:40.119 --> 0:23:44.240
<v Speaker 8>presence of oxygen. And the way that particular airship was designed,

0:23:44.480 --> 0:23:46.919
<v Speaker 8>the way all the airships are are typically designed, is

0:23:46.960 --> 0:23:50.000
<v Speaker 8>you have a balonet in the center of the airship

0:23:50.040 --> 0:23:52.359
<v Speaker 8>that's filled with the gas. In this case, it was hydrogen,

0:23:52.400 --> 0:23:55.080
<v Speaker 8>and then you have an air gap, and then you

0:23:55.160 --> 0:23:59.200
<v Speaker 8>have the outer skin. While the air gap, everything tends

0:23:59.240 --> 0:24:02.440
<v Speaker 8>to leak, particularly then because it wasn't designed for hydrogen,

0:24:02.560 --> 0:24:04.840
<v Speaker 8>leaked hydrogen into that air gap. So now you've got

0:24:04.840 --> 0:24:10.240
<v Speaker 8>this incredibly flammable mixture of hydrogen and air trapped inside

0:24:10.760 --> 0:24:15.399
<v Speaker 8>this airship. Then the skin of the airship was painted

0:24:15.480 --> 0:24:19.800
<v Speaker 8>in a daub that frankly was a fire starta so

0:24:20.040 --> 0:24:24.840
<v Speaker 8>when it was ignited by a spark from the pole

0:24:24.880 --> 0:24:27.920
<v Speaker 8>that it was sitting on, that ignited the skin, which

0:24:28.000 --> 0:24:32.720
<v Speaker 8>then ignited the flammable gas. Okay, So that obviously would

0:24:32.880 --> 0:24:36.200
<v Speaker 8>never happen if it was actually designed for hydrogen. So

0:24:36.280 --> 0:24:40.840
<v Speaker 8>now let's talk about how they are designed. So since

0:24:40.880 --> 0:24:48.560
<v Speaker 8>the seventeen hundreds balloons have been used. Thousands of balloons

0:24:48.600 --> 0:24:51.800
<v Speaker 8>have been used since the seventeen hundreds all over the world,

0:24:52.119 --> 0:24:56.600
<v Speaker 8>and there isn't a single recorded incident of an accident

0:24:56.680 --> 0:25:01.600
<v Speaker 8>attributed to the hydrogen. And that simply because the hydrogen

0:25:01.760 --> 0:25:05.520
<v Speaker 8>is inside the balloon and if there is any leakage,

0:25:05.600 --> 0:25:08.040
<v Speaker 8>it just goes out the top and goes straight up.

0:25:08.440 --> 0:25:11.199
<v Speaker 8>There's nowhere effort to go that can get trapped. And

0:25:11.280 --> 0:25:14.399
<v Speaker 8>so you know, for us, it's a very if you

0:25:14.560 --> 0:25:16.800
<v Speaker 8>know how to handle it, and people all over the

0:25:16.840 --> 0:25:19.919
<v Speaker 8>world use it. It's a very safe way to go.

0:25:19.960 --> 0:25:23.040
<v Speaker 8>It's actually a better lift gas than helium, which is

0:25:23.040 --> 0:25:25.680
<v Speaker 8>in such the other the other lift gas, and that

0:25:25.960 --> 0:25:32.480
<v Speaker 8>is in such short supply now that Noah uses hydrogen

0:25:32.480 --> 0:25:34.040
<v Speaker 8>in all of their weather balloons.

0:25:34.080 --> 0:25:36.240
<v Speaker 1>Now that was Gene Pointer, the co founder and co

0:25:36.359 --> 0:25:37.919
<v Speaker 1>CEO of Space Perspective.

0:25:38.160 --> 0:25:39.919
<v Speaker 3>All right back down to Earth we go, and the

0:25:39.960 --> 0:25:41.960
<v Speaker 3>reality is for a bit or for worse, are the

0:25:42.000 --> 0:25:44.920
<v Speaker 3>Thames tucks to watch? It's all coming up. This is Bloomberg.

0:25:51.320 --> 0:25:55.160
<v Speaker 2>You're listening to the Bloomberg Business Week podcast. Listen live

0:25:55.280 --> 0:25:58.440
<v Speaker 2>each weekday starting at two pm Easter on Applecar Play

0:25:58.480 --> 0:26:01.159
<v Speaker 2>and Android Auto with the bloom Where Business app. You

0:26:01.200 --> 0:26:04.480
<v Speaker 2>can also listen live on Amazon Alexa from our flagship

0:26:04.520 --> 0:26:08.320
<v Speaker 2>New York station, Jo Say Alexa Play Bloomberg eleven thirty.

0:26:09.280 --> 0:26:11.920
<v Speaker 3>All right, Tim, So what happens when our Bloomberg Intelligence

0:26:12.400 --> 0:26:15.560
<v Speaker 3>analysts sort through the barrel to find the good apples

0:26:15.560 --> 0:26:18.640
<v Speaker 3>across sectors and regions a group of companies that come

0:26:18.680 --> 0:26:21.080
<v Speaker 3>from a larger group of high confidence focus ideas that

0:26:21.160 --> 0:26:24.040
<v Speaker 3>BI identifies on an ongoing basis. Do you know what happens?

0:26:24.160 --> 0:26:27.040
<v Speaker 1>I know what happens, because well I prepared for the

0:26:27.040 --> 0:26:29.520
<v Speaker 1>segment you did. But what they do is they come

0:26:29.600 --> 0:26:32.000
<v Speaker 1>up with, at least this time around the ten companies

0:26:32.040 --> 0:26:34.439
<v Speaker 1>to watch in the second quarter. This story featured in

0:26:34.440 --> 0:26:36.760
<v Speaker 1>the new issue of BusinessWeek magazines, available on news stands,

0:26:36.840 --> 0:26:39.639
<v Speaker 1>on the Bloomberg terminal and at Bloomberg dot com slash business.

0:26:39.640 --> 0:26:41.480
<v Speaker 3>All right, so let's get more on those ten companies.

0:26:41.520 --> 0:26:44.440
<v Speaker 3>Back with us, Bloomberg Intelligence Senior European strategist and Director

0:26:44.480 --> 0:26:47.239
<v Speaker 3>of Research Content, Tim craig Head. He is joining us

0:26:47.280 --> 0:26:48.000
<v Speaker 3>from London.

0:26:48.240 --> 0:26:48.520
<v Speaker 5>Tim.

0:26:48.600 --> 0:26:52.159
<v Speaker 3>We always love going through these lists with you, so

0:26:53.040 --> 0:26:54.560
<v Speaker 3>take it away. We kind of set it up. Is

0:26:54.560 --> 0:26:56.720
<v Speaker 3>there anything we need, anything else we need to know?

0:26:56.840 --> 0:26:58.680
<v Speaker 3>Is how you guys curated this list.

0:26:59.680 --> 0:27:03.639
<v Speaker 5>Thanks for having me on. And yeah, I would say

0:27:03.720 --> 0:27:06.520
<v Speaker 5>that one of the things that happens when we come

0:27:06.600 --> 0:27:08.720
<v Speaker 5>up and do these sort of things is that the

0:27:08.800 --> 0:27:13.159
<v Speaker 5>Business Week folks come up with some really cool graphics

0:27:13.880 --> 0:27:17.000
<v Speaker 5>in the in the magazine and in particular if you

0:27:17.000 --> 0:27:19.720
<v Speaker 5>look at it on the online version. But the device

0:27:19.840 --> 0:27:25.440
<v Speaker 5>to say, from Bloomberg Intelligences perspective, this list of ten

0:27:25.840 --> 0:27:29.840
<v Speaker 5>you refer to, it is part of a broader list

0:27:29.880 --> 0:27:32.600
<v Speaker 5>of what we call focus ideas, and the focus ideas

0:27:33.080 --> 0:27:38.880
<v Speaker 5>are companies where we've got a very strong fundamental view,

0:27:39.200 --> 0:27:43.359
<v Speaker 5>a high conviction view that we think is differentiated from

0:27:43.400 --> 0:27:46.920
<v Speaker 5>the market and what the market seems to be discounting,

0:27:47.359 --> 0:27:50.560
<v Speaker 5>you know, as it relates to the stocks and whatnot.

0:27:51.160 --> 0:27:54.880
<v Speaker 5>And importantly, there's a catalyst ahead that we think can

0:27:55.200 --> 0:28:01.640
<v Speaker 5>change the market's point of view assuming we're correct. And importantly,

0:28:01.920 --> 0:28:05.359
<v Speaker 5>with these ten companies that we focused on here, they

0:28:05.400 --> 0:28:08.480
<v Speaker 5>all have really key catalysts coming up for the second quarter,

0:28:08.680 --> 0:28:11.760
<v Speaker 5>and that's why we pick these. There's two of them

0:28:11.960 --> 0:28:15.280
<v Speaker 5>that are cautious views. There's eight of them that are

0:28:15.320 --> 0:28:19.480
<v Speaker 5>positive views, they span sectors, they span regions, and yeah,

0:28:19.520 --> 0:28:20.280
<v Speaker 5>that's the setup.

0:28:20.480 --> 0:28:22.480
<v Speaker 1>Okay, So let's talk about some of those sectors. I

0:28:22.520 --> 0:28:25.440
<v Speaker 1>want to start with tech in innovation because a couple

0:28:25.720 --> 0:28:27.960
<v Speaker 1>and these are not. I would argue that not every

0:28:27.960 --> 0:28:29.880
<v Speaker 1>one of these companies on here is a household name,

0:28:30.240 --> 0:28:32.560
<v Speaker 1>and certainly some of them are on the smaller side.

0:28:32.640 --> 0:28:35.199
<v Speaker 1>So talk about what you found in tech and innovation

0:28:35.280 --> 0:28:36.200
<v Speaker 1>with the team found there.

0:28:36.480 --> 0:28:40.200
<v Speaker 5>Yeah. Absolutely. So you know, there's an awful lot going

0:28:40.240 --> 0:28:43.280
<v Speaker 5>on in the world of technology these days about AI.

0:28:44.040 --> 0:28:47.880
<v Speaker 5>You can't not talk about it. And there's two companies

0:28:47.880 --> 0:28:51.080
<v Speaker 5>here that we've got on the list that are related

0:28:51.160 --> 0:28:57.400
<v Speaker 5>to artificial intelligence. One is Salesforce, which is the world's

0:28:57.520 --> 0:29:02.640
<v Speaker 5>largest infrastructure software company. And notwithstanding how big this company is,

0:29:03.720 --> 0:29:07.000
<v Speaker 5>it still actually may not be a household name given

0:29:07.040 --> 0:29:11.800
<v Speaker 5>the nature of the beast. Importantly, any company that is

0:29:12.040 --> 0:29:15.960
<v Speaker 5>looking at all the information they get from their customers

0:29:16.000 --> 0:29:23.800
<v Speaker 5>probably relies on Salesforce and their software programs, and they're

0:29:23.840 --> 0:29:27.120
<v Speaker 5>going through two things right now. One is a big

0:29:27.240 --> 0:29:32.480
<v Speaker 5>tech infrastructure software spending cycle that we think is gaining momentum,

0:29:32.640 --> 0:29:36.200
<v Speaker 5>and then secondly, it's the need for information to feed

0:29:36.360 --> 0:29:40.360
<v Speaker 5>AI programs and initiatives and salesforce is right smack in

0:29:40.360 --> 0:29:43.239
<v Speaker 5>the middle of all of this. The other one is

0:29:43.320 --> 0:29:45.520
<v Speaker 5>a company called ten Cent, and if you're in China,

0:29:45.680 --> 0:29:48.920
<v Speaker 5>you definitely know about ten Cent. It has a lot

0:29:48.960 --> 0:29:53.800
<v Speaker 5>of things going on within the world of online gaming. Importantly,

0:29:53.800 --> 0:29:58.719
<v Speaker 5>from our perspective, they've gotten into short videos and AI

0:29:59.040 --> 0:30:04.800
<v Speaker 5>is enhancing the way that they're generating revenue from advertising.

0:30:05.000 --> 0:30:07.560
<v Speaker 5>Both of those are feeding ten Cents business that we

0:30:07.600 --> 0:30:11.000
<v Speaker 5>think is underappreciated by the market. The last one I

0:30:11.000 --> 0:30:14.320
<v Speaker 5>would mention is a company not in the world of

0:30:14.320 --> 0:30:18.600
<v Speaker 5>classic tech, but technology in the world of medicine. A

0:30:18.640 --> 0:30:19.800
<v Speaker 5>company called Penumbra.

0:30:20.520 --> 0:30:22.080
<v Speaker 1>That's when I was thinking of when I say, not

0:30:22.120 --> 0:30:24.560
<v Speaker 1>a household man exactly.

0:30:25.040 --> 0:30:30.680
<v Speaker 5>So, these guys make computer assisted vacuum technology products, and

0:30:30.720 --> 0:30:36.000
<v Speaker 5>you say, what is that. Think blood plots and usually

0:30:36.080 --> 0:30:40.560
<v Speaker 5>the way you treat blood clots is with anti coagulate drugs,

0:30:41.000 --> 0:30:46.080
<v Speaker 5>and they've got all sorts of other ramifications. Penumbra's computer

0:30:46.120 --> 0:30:50.640
<v Speaker 5>assisted vacuum technology can go in and actually suck blood

0:30:50.680 --> 0:30:55.400
<v Speaker 5>plots out of auteries and veins, even really small wins,

0:30:55.560 --> 0:30:57.560
<v Speaker 5>and you don't have to take the drugs. It's great

0:30:57.640 --> 0:31:00.000
<v Speaker 5>and again all three of these we think could generate

0:31:00.160 --> 0:31:03.160
<v Speaker 5>better than anticipated revenue, margins, earnings.

0:31:03.280 --> 0:31:05.160
<v Speaker 3>And I just want to mention when you talked about Salesforce,

0:31:05.200 --> 0:31:09.160
<v Speaker 3>we actually spoke with Alie stein Glass, executive EP Gentlemen

0:31:09.520 --> 0:31:11.560
<v Speaker 3>manager over at Salesforce, and they talked about the role

0:31:11.600 --> 0:31:15.520
<v Speaker 3>of jen Ai and the role of data and making

0:31:15.520 --> 0:31:17.880
<v Speaker 3>it ready for their customers. So she kind of got

0:31:17.880 --> 0:31:21.160
<v Speaker 3>into some of the growth initiatives that you that you

0:31:21.240 --> 0:31:24.480
<v Speaker 3>referred to. Another theme we want to touch on, and

0:31:24.520 --> 0:31:27.320
<v Speaker 3>that has to do with actually two Chinese companies walk

0:31:27.360 --> 0:31:27.800
<v Speaker 3>us through that.

0:31:28.240 --> 0:31:33.480
<v Speaker 5>Yeah, so China is certainly having its challenges. I think

0:31:34.040 --> 0:31:38.400
<v Speaker 5>you still are clearly very well aware of what's going

0:31:38.440 --> 0:31:41.720
<v Speaker 5>on in the world of Chinese property. It's definitely under

0:31:41.720 --> 0:31:47.640
<v Speaker 5>pressure on all sorts of different fronts, and there's also

0:31:48.080 --> 0:31:53.120
<v Speaker 5>other issues. The stock market has fallen and whatnot. There's

0:31:53.600 --> 0:31:57.400
<v Speaker 5>regulatory measures that are being put in place to try

0:31:57.400 --> 0:32:01.400
<v Speaker 5>to curtail some of these problems and change the course.

0:32:02.880 --> 0:32:07.720
<v Speaker 5>Part of those are actually putting a damper on what's

0:32:07.720 --> 0:32:12.600
<v Speaker 5>going on in the world of initial public offerings and

0:32:12.800 --> 0:32:18.560
<v Speaker 5>secondary market offerings in the stock market. And CSC Financial

0:32:18.760 --> 0:32:22.400
<v Speaker 5>is one of China's biggest brokerage firms, and we think

0:32:22.480 --> 0:32:26.880
<v Speaker 5>that they are due to disappoint through the first half

0:32:26.920 --> 0:32:31.240
<v Speaker 5>of the year because of this. Another one is a

0:32:31.240 --> 0:32:34.400
<v Speaker 5>company called chow Tai Fook. It's based in Hong Kong.

0:32:34.840 --> 0:32:40.400
<v Speaker 5>It's the biggest Hong Kong based China jeweler retail company.

0:32:41.320 --> 0:32:44.560
<v Speaker 5>If you're in Hong Kong, yeah, definitely no Chata Fook.

0:32:44.800 --> 0:32:48.560
<v Speaker 5>And it's interesting because not only is there a negative

0:32:48.600 --> 0:32:53.240
<v Speaker 5>effect because of what's going on with property and consumer

0:32:53.320 --> 0:32:58.880
<v Speaker 5>sentiment on jewelry purchases, but Hong konger specifically are going

0:32:58.960 --> 0:33:02.920
<v Speaker 5>to find things cheaper on the mainland, They're going across

0:33:02.960 --> 0:33:05.800
<v Speaker 5>the border, and all of this we think is driving

0:33:06.760 --> 0:33:11.080
<v Speaker 5>a disappointing trend for Hong Kong retail sales. In Childtai

0:33:11.200 --> 0:33:14.080
<v Speaker 5>book is a poster child for this. So both of

0:33:14.120 --> 0:33:15.000
<v Speaker 5>those are concerns.

0:33:15.040 --> 0:33:17.400
<v Speaker 3>As you said, great illustrations by the Bloomberg Business Week team.

0:33:17.400 --> 0:33:19.440
<v Speaker 3>It's all about apples, and these apples are a little

0:33:19.440 --> 0:33:22.360
<v Speaker 3>bit bruised, so kind of fun to see that go along.

0:33:22.680 --> 0:33:23.800
<v Speaker 3>We've got another sector.

0:33:23.600 --> 0:33:26.040
<v Speaker 1>Yeah, I want to talk construction. Here some interesting names

0:33:26.040 --> 0:33:29.920
<v Speaker 1>from the Blueger Intelligence team talking about potential beneficiaries of

0:33:30.000 --> 0:33:32.040
<v Speaker 1>a construction boom. What do if you find.

0:33:31.880 --> 0:33:37.240
<v Speaker 5>Tim Well, So, Taylor Morrison is a home builder and

0:33:37.520 --> 0:33:41.720
<v Speaker 5>they're ones that focus on larger communities. They've got more

0:33:41.760 --> 0:33:45.240
<v Speaker 5>and more growth coming from Arizona and Florida, and we

0:33:45.320 --> 0:33:49.000
<v Speaker 5>think that there's an opportunity to see better margin improvement

0:33:49.040 --> 0:33:52.640
<v Speaker 5>given the way that they're driving their business pure and simple.

0:33:53.760 --> 0:33:58.960
<v Speaker 5>Oshkosh is more on the bigger commercial side, and it's

0:33:59.040 --> 0:34:03.280
<v Speaker 5>not only instruction, but they also do other commercial vehicles

0:34:03.320 --> 0:34:07.680
<v Speaker 5>like fire trucks or ambulances or the new postal service

0:34:09.320 --> 0:34:13.320
<v Speaker 5>electric vehicle, so all sorts of projects there. But generally

0:34:13.360 --> 0:34:17.799
<v Speaker 5>there's concern that on that commercial side that there's a downcycle.

0:34:17.840 --> 0:34:22.239
<v Speaker 5>Actually that's that's developing, and we think Oshkosh is going

0:34:22.280 --> 0:34:25.640
<v Speaker 5>to be able to actually surprise on the positive because

0:34:25.840 --> 0:34:28.319
<v Speaker 5>that's such a big backlog and some of these new

0:34:28.360 --> 0:34:30.560
<v Speaker 5>initiatives that are playing through to the revenue stream.

0:34:30.960 --> 0:34:33.719
<v Speaker 3>All Right, finally, sector we love to talk about in

0:34:33.760 --> 0:34:37.359
<v Speaker 3>travel and you got two names in that walk us

0:34:37.360 --> 0:34:39.239
<v Speaker 3>through those two. A Core is one of them.

0:34:39.680 --> 0:34:43.319
<v Speaker 5>Yes, so there's one that's absolutely classic travel and the

0:34:43.360 --> 0:34:46.640
<v Speaker 5>other I'm stretching things a little bit by suggesting travel.

0:34:47.560 --> 0:34:50.320
<v Speaker 1>So the mission was created for a reason.

0:34:53.040 --> 0:34:54.400
<v Speaker 3>There you go, we're helping you out.

0:34:55.680 --> 0:35:00.160
<v Speaker 5>Yeah. So, Acor is a hotel company, and I think

0:35:00.200 --> 0:35:04.680
<v Speaker 5>a lot of the listeners here are probably stayed at

0:35:04.680 --> 0:35:06.879
<v Speaker 5>one of their hotels. They go from the very high

0:35:07.040 --> 0:35:11.720
<v Speaker 5>end to more modest economy brands. The thing that anybody

0:35:11.760 --> 0:35:14.799
<v Speaker 5>who stayed in an hotel recently is probably found is

0:35:14.920 --> 0:35:19.560
<v Speaker 5>how expensive it is. You know, it's pretty shocking sometimes

0:35:19.640 --> 0:35:22.480
<v Speaker 5>what the rates are that you have to pay. That's

0:35:22.560 --> 0:35:27.400
<v Speaker 5>feeding Acor's revenue. There is a global travel cycle that

0:35:27.480 --> 0:35:32.880
<v Speaker 5>we think is stronger and longer, and Acor is in

0:35:32.920 --> 0:35:35.640
<v Speaker 5>the front of that, both from a europe and an

0:35:35.760 --> 0:35:41.880
<v Speaker 5>Asian travel base. Interesting they are French, their home is

0:35:41.920 --> 0:35:45.200
<v Speaker 5>in France, and you know, it's only a small part

0:35:45.200 --> 0:35:48.320
<v Speaker 5>of their overall portfolio. But the Paris Olympics this summer

0:35:48.760 --> 0:35:51.120
<v Speaker 5>are the catalyst we're looking for because pretty soon we're

0:35:51.160 --> 0:35:53.160
<v Speaker 5>going to start to see the early bookings that they

0:35:53.239 --> 0:35:56.200
<v Speaker 5>release in terms of the Paris Olympics, and it should

0:35:56.239 --> 0:35:57.480
<v Speaker 5>be quite robust.

0:35:57.960 --> 0:36:00.240
<v Speaker 3>The other one twenty seconds though, Yeah, go ahead.

0:36:00.680 --> 0:36:04.040
<v Speaker 5>Yes, Parelli, it's a tire company, and yes you have

0:36:04.120 --> 0:36:05.640
<v Speaker 5>to travel if you get in your car and you

0:36:05.680 --> 0:36:10.160
<v Speaker 5>spend those tires. They are moving in a production basis

0:36:10.239 --> 0:36:14.640
<v Speaker 5>to Mexico and Romania. It's cheaper and they're curtailing the

0:36:14.680 --> 0:36:17.239
<v Speaker 5>low end of their tires to high end, and so

0:36:17.280 --> 0:36:19.640
<v Speaker 5>there's an upgrade cycle. We think both of those can

0:36:19.680 --> 0:36:20.920
<v Speaker 5>create positive surprise.

0:36:21.080 --> 0:36:23.839
<v Speaker 1>This is not the F one tire that we're talking

0:36:23.880 --> 0:36:24.879
<v Speaker 1>about specific.

0:36:24.640 --> 0:36:26.759
<v Speaker 5>It is the F one partly tire.

0:36:27.000 --> 0:36:33.040
<v Speaker 3>Yes, okay, always love these lists. Names that we know,

0:36:33.239 --> 0:36:35.120
<v Speaker 3>names that we don't, but definitely you give us the

0:36:35.160 --> 0:36:38.480
<v Speaker 3>reasons to keep mona radar. So appreciate it. Tim Tank,

0:36:38.600 --> 0:36:42.160
<v Speaker 3>thank you so much. Bloomberg Intelligence, Senior European Strategist, Director

0:36:42.160 --> 0:36:45.279
<v Speaker 3>of Research Content. Our own Tim Craighead joining us there

0:36:45.320 --> 0:36:45.920
<v Speaker 3>from London.

0:36:46.880 --> 0:36:50.440
<v Speaker 2>You're listening to the Bloomberg Business Week podcast. Catch us

0:36:50.480 --> 0:36:53.680
<v Speaker 2>live weekday afternoons from two to five pm Eastern Listen

0:36:53.719 --> 0:36:55.920
<v Speaker 2>on Apple car Play and and Brout Auto with a

0:36:55.920 --> 0:37:00.160
<v Speaker 2>Bloomberg Business app, or watch us live on YouTube.

0:37:00.400 --> 0:37:02.279
<v Speaker 3>Plenty ahead in our second hour of the weekend edition

0:37:02.320 --> 0:37:06.520
<v Speaker 3>of Bloomberg Business Week. Well, the Master's at Augusta currently underway,

0:37:06.640 --> 0:37:09.000
<v Speaker 3>and so we look at the on again, off again

0:37:09.080 --> 0:37:12.680
<v Speaker 3>drama between the PGA Tour and Live Golf involving lots

0:37:12.680 --> 0:37:16.319
<v Speaker 3>and lots of money, geopolitics, courtroom battles, and even some

0:37:16.480 --> 0:37:19.120
<v Speaker 3>high profile trash talking up on Capitol Hill.

0:37:19.200 --> 0:37:21.960
<v Speaker 1>Trash talking on Capitol Hill, it can happen. It can happen. Also,

0:37:22.040 --> 0:37:24.560
<v Speaker 1>from the world of golf, the importance of what golfers

0:37:24.560 --> 0:37:27.000
<v Speaker 1>called the flat stick and the pursuit of the right

0:37:27.080 --> 0:37:29.840
<v Speaker 1>putter at almost any price. We've got the brand that

0:37:29.960 --> 0:37:32.839
<v Speaker 1>is turning a piece of golfing equipment into a two

0:37:32.920 --> 0:37:34.840
<v Speaker 1>hundred thousand dollars asset class.

0:37:35.000 --> 0:37:38.400
<v Speaker 3>Plus Michelin's top hotels in France, how decaf became the

0:37:38.440 --> 0:37:40.759
<v Speaker 3>hottest thing in coffee and tim some great news for

0:37:40.920 --> 0:37:44.080
<v Speaker 3>US New Yorkers. Our local airports are no longer the

0:37:44.120 --> 0:37:46.560
<v Speaker 3>worst in the nation. Come on, have you walked through

0:37:46.600 --> 0:37:46.920
<v Speaker 3>some of them?

0:37:46.920 --> 0:37:47.719
<v Speaker 5>They're yeah, cool.

0:37:47.760 --> 0:37:49.680
<v Speaker 1>It's actually one of my favorite things when people come

0:37:49.680 --> 0:37:52.640
<v Speaker 1>to visit us and they say, Loogrdia is so nice.

0:37:52.760 --> 0:37:53.480
<v Speaker 3>It's pretty amazing.

0:37:53.480 --> 0:37:54.120
<v Speaker 1>It's pretty amaze.

0:37:54.120 --> 0:37:55.640
<v Speaker 3>It's a little long walk to get to places, but

0:37:55.680 --> 0:37:57.279
<v Speaker 3>it's kind of a lovely nice walk.

0:37:57.360 --> 0:37:57.560
<v Speaker 7>Yeah.

0:37:57.600 --> 0:37:58.839
<v Speaker 1>You get to look at planes the whole time.

0:37:58.880 --> 0:38:00.759
<v Speaker 3>And I got to say Newark, which has been, i mean,

0:38:00.880 --> 0:38:03.360
<v Speaker 3>the target of so much, you know, it's not just

0:38:03.360 --> 0:38:05.600
<v Speaker 3>about the turnbike, but Newark Airport everybody makes fun of,

0:38:05.680 --> 0:38:07.399
<v Speaker 3>but you come off. The first time I came off

0:38:07.400 --> 0:38:09.040
<v Speaker 3>in Terminal A after it was redone, it was like

0:38:09.120 --> 0:38:10.080
<v Speaker 3>where am I Okay?

0:38:10.440 --> 0:38:12.440
<v Speaker 1>Well it depends on the terminal it does, and this

0:38:12.520 --> 0:38:13.320
<v Speaker 1>is they're still Aroundovan.

0:38:13.440 --> 0:38:15.359
<v Speaker 3>Well, this is what the story kind of gets into,

0:38:15.480 --> 0:38:17.120
<v Speaker 3>is this process that it's not all done yet?

0:38:17.160 --> 0:38:18.640
<v Speaker 1>Can they do the subways next?

0:38:21.280 --> 0:38:23.600
<v Speaker 3>Don't hold your breath first up this hour. Though she's

0:38:23.640 --> 0:38:26.319
<v Speaker 3>an Australian cattle dog, she's become a two billion dollar

0:38:26.400 --> 0:38:30.799
<v Speaker 3>smash hit and now she is facing an existential crossroad. Tim,

0:38:30.960 --> 0:38:33.240
<v Speaker 3>we're talking about one of your favorite shows. I'm guessing

0:38:33.280 --> 0:38:35.799
<v Speaker 3>you watch it a lot at home, specifically maybe your

0:38:35.840 --> 0:38:37.759
<v Speaker 3>kid's favorite show, although I think you probably like it

0:38:37.800 --> 0:38:39.200
<v Speaker 3>a lot. We're talking about Blue Yeah.

0:38:39.239 --> 0:38:41.000
<v Speaker 1>I think the thing that people love about Bluie is

0:38:41.040 --> 0:38:43.120
<v Speaker 1>it's as good for parents as it is for kids.

0:38:43.160 --> 0:38:45.080
<v Speaker 1>The episodes are so short, so you can tell your

0:38:45.160 --> 0:38:47.080
<v Speaker 1>kid that they can watch two episodes and it's like

0:38:47.120 --> 0:38:49.160
<v Speaker 1>over in fifteen minutes. I mean, what's not to love

0:38:49.160 --> 0:38:49.760
<v Speaker 1>about Bluie.

0:38:49.840 --> 0:38:51.640
<v Speaker 3>I gotta say I missed it with my daughter, and

0:38:51.680 --> 0:38:53.920
<v Speaker 3>I think it's like this generation of kids, this is

0:38:53.920 --> 0:38:55.080
<v Speaker 3>who they're really watching.

0:38:55.120 --> 0:38:56.719
<v Speaker 1>You know what, when she gets back from college, you

0:38:56.719 --> 0:38:58.240
<v Speaker 1>guys can watch a few episodes together.

0:38:58.280 --> 0:38:59.960
<v Speaker 3>All right, I'm gonna put it on our to do list.

0:39:00.239 --> 0:39:02.080
<v Speaker 1>Well, if you're a parent of kids of a certain age,

0:39:02.120 --> 0:39:05.040
<v Speaker 1>then the TV show blue He needs no introduction. Like Tim,

0:39:05.440 --> 0:39:08.200
<v Speaker 1>You've probably seen it, you probably love it, and you're

0:39:08.200 --> 0:39:10.319
<v Speaker 1>more than happy to pay Disney plus each month to

0:39:10.360 --> 0:39:14.120
<v Speaker 1>keep those episodes streaming. As Devin Leonard writes for Bloomberg BusinessWeek,

0:39:14.160 --> 0:39:17.320
<v Speaker 1>it's quote a show that's both hilarious and deeply moving,

0:39:17.320 --> 0:39:19.680
<v Speaker 1>and its portrayal of how children come to terms with

0:39:19.719 --> 0:39:22.800
<v Speaker 1>the world by playing games, and how parents can foster

0:39:22.880 --> 0:39:26.360
<v Speaker 1>this by joining the fun, no matter how wacky it becomes.

0:39:26.600 --> 0:39:29.600
<v Speaker 1>Devin Leonard is a Bloomberg Business Week Senior Global Business Writer.

0:39:29.680 --> 0:39:31.720
<v Speaker 1>His story the cover of the new issue of Bloomberg

0:39:31.760 --> 0:39:34.600
<v Speaker 1>BusinessWeek magazine. It's available on newstands, on the Bloomberg and

0:39:34.640 --> 0:39:37.200
<v Speaker 1>at Bloomberg dot com slash BusinessWeek. Devin, I can't tell

0:39:37.239 --> 0:39:38.440
<v Speaker 1>you how to let it. I was to see that

0:39:38.480 --> 0:39:41.880
<v Speaker 1>Bluey got the cover treatment. He was like off the

0:39:41.960 --> 0:39:43.600
<v Speaker 1>chair I heard this was happening. I was like, I

0:39:43.600 --> 0:39:45.759
<v Speaker 1>cannot wait to do this, but give us an idea

0:39:45.760 --> 0:39:47.839
<v Speaker 1>of how this story came together, you know.

0:39:47.880 --> 0:39:52.680
<v Speaker 9>Something Hermant who's one of the editors, she asked me

0:39:52.719 --> 0:39:54.160
<v Speaker 9>to do it while I was in the midst of

0:39:54.520 --> 0:39:57.719
<v Speaker 9>some piece about Sean Diddy Combs and his demise, and

0:39:57.920 --> 0:39:59.719
<v Speaker 9>you know, it's kind of like, you know, I was

0:39:59.760 --> 0:40:02.040
<v Speaker 9>just like, yeah, sure, because I like to take assignments.

0:40:02.040 --> 0:40:04.000
<v Speaker 9>I had never heard of this show. I'd never watched

0:40:04.000 --> 0:40:07.960
<v Speaker 9>the show, and and frankly, all I knew was that

0:40:08.000 --> 0:40:09.719
<v Speaker 9>it was I thought it was a Disney show, which

0:40:09.760 --> 0:40:11.600
<v Speaker 9>it isn't even a Disney show. It's just it's just

0:40:11.640 --> 0:40:15.000
<v Speaker 9>a show they license. But I started watching for them. Yeah,

0:40:15.040 --> 0:40:19.520
<v Speaker 9>well I not sound likely for them, but no, I

0:40:19.600 --> 0:40:21.480
<v Speaker 9>just you know, I started watching it and really really

0:40:21.520 --> 0:40:23.439
<v Speaker 9>got into it. And then I realized actually the people

0:40:23.440 --> 0:40:25.440
<v Speaker 9>who were who were you know, were really sort of

0:40:25.480 --> 0:40:27.680
<v Speaker 9>handling the licensing and the merchandising, well you know, it

0:40:27.760 --> 0:40:30.760
<v Speaker 9>was actually BBC Studios, the commercial arm of the BBC.

0:40:30.960 --> 0:40:33.000
<v Speaker 9>So I started talking to them, and you know, I

0:40:33.040 --> 0:40:34.200
<v Speaker 9>was going to go to London. Was I going to

0:40:34.239 --> 0:40:36.560
<v Speaker 9>go to Brisbane, Australia? Why I wanted up going into Brisbane, Australia,

0:40:36.600 --> 0:40:38.160
<v Speaker 9>where I also met along with you know, some of

0:40:38.200 --> 0:40:41.480
<v Speaker 9>the top people from BBC Studios, Joe brom the show's creator,

0:40:41.520 --> 0:40:43.960
<v Speaker 9>and also the founders of Luda Studio, who produced it.

0:40:44.040 --> 0:40:46.279
<v Speaker 9>So it's a whole you know, kind of kind of

0:40:46.280 --> 0:40:48.400
<v Speaker 9>a you know, amazing thing culminating the trip you know,

0:40:48.920 --> 0:40:49.359
<v Speaker 9>last month.

0:40:49.600 --> 0:40:52.120
<v Speaker 3>So all right, because you know how popular it is,

0:40:52.120 --> 0:40:53.279
<v Speaker 3>because you watch it a lot, and I think if

0:40:53.280 --> 0:40:55.040
<v Speaker 3>my daughter was much younger, we would be watching it.

0:40:55.080 --> 0:40:57.000
<v Speaker 9>I'm taking my kids to watch them. Hey, hey, hey,

0:40:57.040 --> 0:40:57.799
<v Speaker 9>you got to check this out.

0:40:57.920 --> 0:41:00.000
<v Speaker 3>Well, the funny thing is it's not just appealing to kids,

0:41:00.080 --> 0:41:01.920
<v Speaker 3>but talk to us about how popular it is.

0:41:02.280 --> 0:41:06.120
<v Speaker 9>Well, I mean it's it's not just the most streamed

0:41:06.239 --> 0:41:08.240
<v Speaker 9>kids show in the US last year, it's the second

0:41:08.239 --> 0:41:11.759
<v Speaker 9>most stream show period after Suits Amazing and Suits as

0:41:11.920 --> 0:41:14.880
<v Speaker 9>nine seasons of episodes that are about you know, almost

0:41:14.920 --> 0:41:16.880
<v Speaker 9>like forty two minutes long. I mean, that's the whole thing.

0:41:17.000 --> 0:41:18.880
<v Speaker 9>You know, lots you get lots of streaming numbers for

0:41:18.920 --> 0:41:20.920
<v Speaker 9>you know, if you have lots of episodes. Blue has

0:41:20.920 --> 0:41:23.560
<v Speaker 9>one hundred and fifty episodes. They're only seven minutes long,

0:41:23.600 --> 0:41:26.520
<v Speaker 9>and it's just just three seasons and yet you know,

0:41:26.680 --> 0:41:28.960
<v Speaker 9>you know, people are watching more Blue than you know,

0:41:29.000 --> 0:41:31.920
<v Speaker 9>than Friends, than gilmore Girls than you know n cis

0:41:32.120 --> 0:41:34.120
<v Speaker 9>so so you know, you know, I mean, I mean

0:41:34.160 --> 0:41:36.400
<v Speaker 9>that you know, there's there's something going on. You're you know,

0:41:36.640 --> 0:41:38.960
<v Speaker 9>you know, something really crazy with you know, with the

0:41:39.239 --> 0:41:41.200
<v Speaker 9>It's not just kids watching it, you know, it's it's

0:41:41.239 --> 0:41:42.200
<v Speaker 9>a lot of other people too.

0:41:42.640 --> 0:41:44.520
<v Speaker 1>You know what's interesting in your piece that I had

0:41:44.560 --> 0:41:46.200
<v Speaker 1>no there was. I learned so much in the piece.

0:41:46.200 --> 0:41:48.239
<v Speaker 1>I encourage everybody to read it, even if you've never

0:41:48.360 --> 0:41:52.560
<v Speaker 1>heard of this show. What I found fascinating was this

0:41:52.719 --> 0:41:56.120
<v Speaker 1>wasn't something that was set to be a hit from

0:41:56.440 --> 0:41:59.360
<v Speaker 1>the pilot. I mean, this is not following the formula

0:41:59.440 --> 0:42:02.000
<v Speaker 1>of the typic cool kids show by any means. This

0:42:02.080 --> 0:42:03.239
<v Speaker 1>is not cookie cutter, right.

0:42:03.760 --> 0:42:05.759
<v Speaker 9>Well, no, that's the crazy, that's the crazy thing. You

0:42:05.800 --> 0:42:08.080
<v Speaker 9>have this guy, you know, Joe Brown, he's forty six

0:42:08.160 --> 0:42:10.600
<v Speaker 9>years old. You know, he lives in Brisbane and you

0:42:10.640 --> 0:42:12.279
<v Speaker 9>know that's where he went to high school. He spent

0:42:12.360 --> 0:42:14.960
<v Speaker 9>some time in London as an animator, you know, worked

0:42:15.000 --> 0:42:17.600
<v Speaker 9>on some shows on the BBC. He came back to

0:42:17.680 --> 0:42:19.560
<v Speaker 9>you know, Australia had a sort of a little animation

0:42:19.719 --> 0:42:21.640
<v Speaker 9>company that he was running for a while out of

0:42:21.680 --> 0:42:23.839
<v Speaker 9>his house, and he kind of missed, you know, being

0:42:23.920 --> 0:42:26.520
<v Speaker 9>around a big crew. So he was sort of like, well,

0:42:26.800 --> 0:42:29.239
<v Speaker 9>if I'm going to have that again, I need to

0:42:29.239 --> 0:42:31.520
<v Speaker 9>create a show, my own show, because that's probably the

0:42:31.520 --> 0:42:33.840
<v Speaker 9>only way it's going to happen. So it's like, well,

0:42:33.880 --> 0:42:36.000
<v Speaker 9>what's that show going to be? And he liked Peppa Pig,

0:42:36.600 --> 0:42:38.600
<v Speaker 9>but he was like, you know, I couldn't he could

0:42:38.640 --> 0:42:40.960
<v Speaker 9>you know, he couldn't rip off Peppa Pig, you know,

0:42:41.040 --> 0:42:43.120
<v Speaker 9>you know, and do you know that's like Peppa Pig's

0:42:43.120 --> 0:42:45.640
<v Speaker 9>family or pigs and all the other families or other species.

0:42:45.680 --> 0:42:48.640
<v Speaker 9>So he's like, okay, so I'll make a show about dogs,

0:42:48.800 --> 0:42:51.080
<v Speaker 9>you know, my you know, you know, you know, my

0:42:51.200 --> 0:42:54.080
<v Speaker 9>family will be Australian blue heelers and their families, we

0:42:54.239 --> 0:42:57.240
<v Speaker 9>docs AND's and Bassett hounds and all stuff. So then

0:42:57.400 --> 0:43:01.200
<v Speaker 9>so then he's he's he's home. He's two kids who

0:43:01.360 --> 0:43:03.640
<v Speaker 9>turns out of the same age as as Blue and

0:43:03.719 --> 0:43:05.640
<v Speaker 9>Bingo were about the same age as Blue and Binger

0:43:05.640 --> 0:43:07.560
<v Speaker 9>are now they've actually got an older on the show.

0:43:07.600 --> 0:43:10.440
<v Speaker 9>Blue's seven and Bingo's five. They started out of six

0:43:10.480 --> 0:43:14.080
<v Speaker 9>and four but but so he was able to draw

0:43:14.160 --> 0:43:16.920
<v Speaker 9>on his own experiences because he's home with them, you know,

0:43:17.000 --> 0:43:18.560
<v Speaker 9>he's trying to work and he's running up and down

0:43:18.560 --> 0:43:22.319
<v Speaker 9>the stairs, and anybody's watched the show, that's what's going on,

0:43:22.400 --> 0:43:24.880
<v Speaker 9>you know, with Bandit. The show's father and be banned It,

0:43:24.920 --> 0:43:27.920
<v Speaker 9>by the way, is an archaeologist, you know, sort of

0:43:27.920 --> 0:43:32.239
<v Speaker 9>a not a state home but almost a stay at

0:43:32.239 --> 0:43:35.880
<v Speaker 9>home archaeologist, which is kind of interesting. But but but

0:43:36.080 --> 0:43:39.560
<v Speaker 9>but in any case, he put together a pilot. The pilot,

0:43:41.000 --> 0:43:44.319
<v Speaker 9>you know, you know, it had Bandit taken Bluie to

0:43:44.360 --> 0:43:47.160
<v Speaker 9>the to the playground. Bandits playing you know, fruit and

0:43:47.200 --> 0:43:49.399
<v Speaker 9>Ninch on his phone. He pushes Blue around the swing set,

0:43:49.440 --> 0:43:51.760
<v Speaker 9>Blue goes roun the swim set, clunks him. He shows

0:43:51.800 --> 0:43:53.600
<v Speaker 9>it to these guys at Ludo Studio who he does

0:43:53.640 --> 0:43:55.840
<v Speaker 9>some work for, and they liked it, and it was

0:43:55.840 --> 0:43:57.279
<v Speaker 9>supposed to being the fun the start. He wanted to

0:43:57.280 --> 0:43:59.040
<v Speaker 9>do a show is kind of both for growing ups

0:43:59.040 --> 0:44:00.960
<v Speaker 9>and for kids, so it's sort of, you know, with

0:44:01.000 --> 0:44:04.240
<v Speaker 9>two levels of kind of humor. Even though but anyway,

0:44:04.600 --> 0:44:06.800
<v Speaker 9>the Golubles guys liked that. They tried to shop around

0:44:07.000 --> 0:44:09.200
<v Speaker 9>and people said to them Hey, is this family guy

0:44:09.280 --> 0:44:10.719
<v Speaker 9>or is this Pepa pig? And they were kind of

0:44:10.719 --> 0:44:13.720
<v Speaker 9>like both and and you know, and you know, people

0:44:13.760 --> 0:44:16.840
<v Speaker 9>just didn't get it, except for one guy, Michael Carrington,

0:44:16.880 --> 0:44:18.759
<v Speaker 9>who was head of Children's at the ABC in this

0:44:18.840 --> 0:44:21.320
<v Speaker 9>case the Australian Broadcasting Corporation.

0:44:21.520 --> 0:44:22.560
<v Speaker 6>But it's just.

0:44:23.080 --> 0:44:25.080
<v Speaker 9>I mean, just just the genesis of the show is

0:44:25.160 --> 0:44:26.799
<v Speaker 9>you know, it is so strange because because really it

0:44:26.840 --> 0:44:28.799
<v Speaker 9>was just Joe Bram, you know, you know, missing being

0:44:28.800 --> 0:44:30.080
<v Speaker 9>around a lot of other animators.

0:44:30.680 --> 0:44:32.680
<v Speaker 3>First of all, I've always adored you and I love

0:44:32.680 --> 0:44:34.840
<v Speaker 3>your reporting of respective, but to hear you talk about

0:44:34.960 --> 0:44:37.640
<v Speaker 3>Luian in such detail, it's just takes it to a

0:44:37.640 --> 0:44:38.200
<v Speaker 3>whole other.

0:44:38.160 --> 0:44:40.680
<v Speaker 1>Level difference from talking about Diddy.

0:44:40.800 --> 0:44:45.000
<v Speaker 3>Yeah, I'm like trying to think, we'll wait the last

0:44:45.000 --> 0:44:47.279
<v Speaker 3>time we talked with you, which is what makes you

0:44:47.320 --> 0:44:48.560
<v Speaker 3>so wonderful, Devin Leonard.

0:44:49.560 --> 0:44:52.759
<v Speaker 9>But it's it's just such this material. It's just as rich.

0:44:52.960 --> 0:44:54.200
<v Speaker 9>It's crazy.

0:44:54.400 --> 0:44:56.400
<v Speaker 3>Well speaking of rich, right, it's made a lot of

0:44:56.440 --> 0:44:57.360
<v Speaker 3>money for some people.

0:44:58.160 --> 0:45:01.360
<v Speaker 9>Yeah, I mean, I mean, it's it's are you well,

0:45:01.880 --> 0:45:06.800
<v Speaker 9>it's well, it turns out the A b C. Basically

0:45:07.040 --> 0:45:08.880
<v Speaker 9>you might you might say that they really sort of

0:45:08.920 --> 0:45:11.960
<v Speaker 9>discovered the show, and and and Michael Carrington was able

0:45:11.960 --> 0:45:14.960
<v Speaker 9>to get the ABC to put some money into a pilot.

0:45:15.280 --> 0:45:17.600
<v Speaker 9>They he said, he said, I would have greenlited, you know,

0:45:17.640 --> 0:45:19.280
<v Speaker 9>you know, on the spot, but they didn't have no money.

0:45:19.680 --> 0:45:22.200
<v Speaker 9>So but they did give uh, you know, Joe Browman,

0:45:22.440 --> 0:45:24.839
<v Speaker 9>you know, Ludo's enough money to actually you know, make

0:45:24.840 --> 0:45:31.160
<v Speaker 9>a five minute pilot, which BBC Studios loved. But as

0:45:31.200 --> 0:45:34.040
<v Speaker 9>part of the deal, BBC Studios wound up with the

0:45:34.080 --> 0:45:38.040
<v Speaker 9>international distribution and licensing rights, and you know, and and

0:45:38.520 --> 0:45:40.719
<v Speaker 9>the you know, the ABC guys like, well, we don't

0:45:40.719 --> 0:45:42.640
<v Speaker 9>have those kind of resources, so they might as well,

0:45:43.000 --> 0:45:44.200
<v Speaker 9>they might as well, you know, you know, you know,

0:45:44.280 --> 0:45:48.160
<v Speaker 9>take that. But so then they're the guys that have

0:45:48.239 --> 0:45:51.000
<v Speaker 9>been making making you know, you know, all the money.

0:45:51.200 --> 0:45:53.320
<v Speaker 9>I mean, you know, Ludo Studios controls it, so obviously

0:45:53.320 --> 0:45:56.960
<v Speaker 9>they're making money. Joe gets, uh gets a percentage of

0:45:57.000 --> 0:45:58.880
<v Speaker 9>the revenues. But but they're the people doing all the

0:45:58.920 --> 0:46:00.640
<v Speaker 9>toy deals, okay and all that.

0:46:00.719 --> 0:46:05.360
<v Speaker 1>Yeah, Well, what about Disney, Well we'll watch it in most.

0:46:05.239 --> 0:46:05.680
<v Speaker 5>Of the world.

0:46:05.800 --> 0:46:06.040
<v Speaker 3>Yeah.

0:46:06.120 --> 0:46:07.839
<v Speaker 9>No, I mean I think I said before I came

0:46:07.880 --> 0:46:10.040
<v Speaker 9>into this whole thing, this is a Disney show. You know,

0:46:10.160 --> 0:46:11.840
<v Speaker 9>oh no, it's just to show their license. And in

0:46:11.880 --> 0:46:17.000
<v Speaker 9>twenty nineteen they outbid a whole lot of other including Nickelodeon,

0:46:17.719 --> 0:46:20.960
<v Speaker 9>to uh, you know, you know, for the rights rights

0:46:20.960 --> 0:46:22.799
<v Speaker 9>to distribute the show, i e. You know, on their

0:46:22.840 --> 0:46:26.680
<v Speaker 9>platforms on Disney Junior, Disney Channel and on Disney Plus.

0:46:27.160 --> 0:46:29.040
<v Speaker 9>But what they passed up at the time they also

0:46:29.080 --> 0:46:32.400
<v Speaker 9>had had had the chance to license the merchandising and

0:46:32.440 --> 0:46:33.680
<v Speaker 9>the theme park rights.

0:46:33.480 --> 0:46:35.120
<v Speaker 5>Which they understand.

0:46:35.960 --> 0:46:38.840
<v Speaker 9>Yeah yeah, but but but but but but so that's

0:46:39.360 --> 0:46:44.080
<v Speaker 9>you know, that's something they really regret now because anyway, yeah, good, okay,

0:46:44.560 --> 0:46:45.800
<v Speaker 9>well get about a minute left.

0:46:46.280 --> 0:46:50.120
<v Speaker 1>Season four? Is there going to be a Season four?

0:46:50.440 --> 0:46:52.080
<v Speaker 3>Is asking first kids, Well.

0:46:53.120 --> 0:46:56.520
<v Speaker 9>You know, there hasn't. There hasn't. It hasn't been announced,

0:46:57.400 --> 0:47:00.000
<v Speaker 9>and uh, you know, season three is about the calm

0:47:00.160 --> 0:47:02.279
<v Speaker 9>eight with this with a special episode. The sign is

0:47:02.280 --> 0:47:05.440
<v Speaker 9>twenty eight minutes long, and you know, people are sort

0:47:05.480 --> 0:47:06.840
<v Speaker 9>of saying, oh, you know, there's going to be a

0:47:06.880 --> 0:47:10.280
<v Speaker 9>season four, but well I will actually nobody can say

0:47:10.360 --> 0:47:12.479
<v Speaker 9>for sure, and we're trying to act as if there's

0:47:12.520 --> 0:47:15.840
<v Speaker 9>going to be one. But season three with greenlit in

0:47:15.880 --> 0:47:19.080
<v Speaker 9>twenty twenty, I mean, that's been running in Australia since

0:47:19.120 --> 0:47:23.359
<v Speaker 9>twenty twenty months so so so basically they wrapped, you know,

0:47:23.400 --> 0:47:25.880
<v Speaker 9>they wrapped season three, you know, you know in like

0:47:26.200 --> 0:47:28.319
<v Speaker 9>around in twenty you know, sometime in like twenty twenty two,

0:47:28.360 --> 0:47:32.000
<v Speaker 9>maybe late twenty twenty's. There's nothing else out there. And

0:47:32.239 --> 0:47:35.320
<v Speaker 9>this is when when you know, the excitement about the show,

0:47:35.760 --> 0:47:38.280
<v Speaker 9>it's just you know, it just keeps getting higher and higher,

0:47:38.400 --> 0:47:40.799
<v Speaker 9>you know, you know, people are really excited about the sign.

0:47:40.800 --> 0:47:44.440
<v Speaker 9>But then what and also what's Blue worth? You know,

0:47:44.480 --> 0:47:46.200
<v Speaker 9>I didn't mention it mentioned before, but but you know

0:47:46.239 --> 0:47:48.640
<v Speaker 9>Bluesman valued. You know, it's you know, said to be

0:47:48.880 --> 0:47:50.719
<v Speaker 9>worth as much as two billion dollars. It could be

0:47:50.719 --> 0:47:52.919
<v Speaker 9>worth it, you know, going forward, it could be worth

0:47:52.920 --> 0:47:54.760
<v Speaker 9>as much as Peppa Pig was and it was sold

0:47:54.760 --> 0:47:57.960
<v Speaker 9>to Hasbro. Yeah, you know, if it's for four billion dollars,

0:47:58.000 --> 0:48:01.000
<v Speaker 9>but with three seasons, you know, I don't know. And

0:48:01.640 --> 0:48:04.800
<v Speaker 9>it's this unclear Joe Brum, who's really a creative geetius

0:48:04.800 --> 0:48:06.960
<v Speaker 9>whether or not you know, he wants to keep going.

0:48:06.880 --> 0:48:10.399
<v Speaker 1>Our thanks to Devin Leonard, Bloomberg BusinessWeek Senior Global Business writer,

0:48:10.840 --> 0:48:13.120
<v Speaker 1>his story once again the cover of the new issue

0:48:13.120 --> 0:48:16.000
<v Speaker 1>of BusinessWeek magazine, which is available on newsstands, on the

0:48:16.040 --> 0:48:18.840
<v Speaker 1>Bloomberg terminal and at Bloomberg dot com slash BusinessWeek. I

0:48:18.880 --> 0:48:22.600
<v Speaker 1>took four copies of the magazine and gave it to

0:48:22.680 --> 0:48:24.560
<v Speaker 1>my son's teacher and they're going to do a project

0:48:24.640 --> 0:48:25.000
<v Speaker 1>with them.

0:48:25.080 --> 0:48:29.919
<v Speaker 3>Oh that is so great. Oh my god. See business Week.

0:48:29.960 --> 0:48:31.000
<v Speaker 3>It appeals to everybody.

0:48:31.120 --> 0:48:33.560
<v Speaker 1>Yeah, pre k kids like business Week. Absolutely, I get

0:48:33.600 --> 0:48:34.400
<v Speaker 1>them started. Toy.

0:48:34.840 --> 0:48:37.840
<v Speaker 3>I agree, you're listening to Bloomberg business Week coming up.

0:48:37.880 --> 0:48:40.440
<v Speaker 3>The right putter on the golf course and the big

0:48:40.520 --> 0:48:43.120
<v Speaker 3>drama off the course have a mounting tension between the

0:48:43.120 --> 0:48:46.080
<v Speaker 3>PGA Tour and live golf is leaving everyone rich but

0:48:46.239 --> 0:48:47.080
<v Speaker 3>no one happy.

0:48:47.360 --> 0:48:49.719
<v Speaker 1>And later on something in the golf world that's made

0:48:49.719 --> 0:48:52.359
<v Speaker 1>in small matches and sells for many times what the

0:48:52.440 --> 0:48:55.520
<v Speaker 1>off the rack models do circle tas.

0:48:55.920 --> 0:48:59.840
<v Speaker 10>Originally these were clubs that only went out to players

0:48:59.840 --> 0:49:03.040
<v Speaker 10>on the PGA Tour, players that were playing professionally, and

0:49:03.080 --> 0:49:06.440
<v Speaker 10>so they really were, you know, custom clubs that are

0:49:06.480 --> 0:49:08.520
<v Speaker 10>only made for the best players in the world. Now,

0:49:08.920 --> 0:49:15.000
<v Speaker 10>obviously Scottie Cameron and his employees are making plutters for pros,

0:49:15.040 --> 0:49:18.200
<v Speaker 10>but they have a stock that is released to the

0:49:18.239 --> 0:49:20.960
<v Speaker 10>public that you know is very similar to the things

0:49:21.080 --> 0:49:21.880
<v Speaker 10>the pros are kind of.

0:49:22.080 --> 0:49:22.800
<v Speaker 1>It's all ahead.

0:49:23.160 --> 0:49:33.880
<v Speaker 2>This is Bloomberg. You're listening to the Bloomberg Business Week podcast.

0:49:34.200 --> 0:49:36.960
<v Speaker 2>Listen live each weekday. He's starting at two pm Eastern

0:49:37.120 --> 0:49:40.560
<v Speaker 2>on applecar Play and ANDROYD Auto with the Bloomberg Business Ad.

0:49:40.760 --> 0:49:43.640
<v Speaker 2>You can also listen live on Amazon Alexa from our

0:49:43.640 --> 0:49:48.000
<v Speaker 2>flagship New York station, Just say Alexa play Bloomberg eleven thirty.

0:49:49.160 --> 0:49:52.120
<v Speaker 3>All right, Tim. Last week we talked about this a lot.

0:49:52.160 --> 0:49:54.000
<v Speaker 3>It was one of the most right stories on the Bloomberg.

0:49:54.120 --> 0:49:56.240
<v Speaker 3>It was about billionaire in New York Mets owner Steve

0:49:56.320 --> 0:49:59.520
<v Speaker 3>Cohen saying he expects that more businesses will move to

0:49:59.560 --> 0:50:04.000
<v Speaker 3>a four day work week once AI artificial intelligence takes over,

0:50:04.440 --> 0:50:06.840
<v Speaker 3>and that is one of the reasons he's been pouring

0:50:06.880 --> 0:50:08.600
<v Speaker 3>millions into golf.

0:50:08.719 --> 0:50:10.600
<v Speaker 1>Yes, I was gonna say Frisbee golf.

0:50:10.800 --> 0:50:13.359
<v Speaker 3>Don't know wrong, golf real would be wrong.

0:50:13.560 --> 0:50:16.360
<v Speaker 1>The international game has recently attracted a lot of headlines,

0:50:16.400 --> 0:50:19.919
<v Speaker 1>with billions being spent on the sport, a battle for supremacy,

0:50:19.960 --> 0:50:22.800
<v Speaker 1>with big names switching from the PGA Tour to upstart

0:50:22.840 --> 0:50:25.560
<v Speaker 1>live golf, a potential link up between the two and

0:50:25.600 --> 0:50:28.480
<v Speaker 1>a framework agreement that has yet to be consummated.

0:50:28.560 --> 0:50:30.920
<v Speaker 3>We talk about this a lot of relationships. It's complicated,

0:50:31.200 --> 0:50:35.560
<v Speaker 3>well throwing, geopolitics, courtroom battles, trash talking on Capitol Hill,

0:50:35.680 --> 0:50:39.080
<v Speaker 3>and we have a combustible mix that can go sideways

0:50:39.120 --> 0:50:40.680
<v Speaker 3>real quick. Mulligan anyone.

0:50:41.480 --> 0:50:44.040
<v Speaker 1>And also with the Masters underway and Augusta, Georgia this

0:50:44.080 --> 0:50:46.200
<v Speaker 1>week and the spotlight is back on the two major

0:50:46.320 --> 0:50:49.480
<v Speaker 1>rivals turned frenemies with implications that can shake up the

0:50:49.480 --> 0:50:52.840
<v Speaker 1>future of the sport. This story by Bloomberg BusinessWeek freelance

0:50:52.880 --> 0:50:56.040
<v Speaker 1>writer Alan Shipknock was also at Bloomberg Big Take. He's

0:50:56.040 --> 0:50:58.520
<v Speaker 1>got more on the pro golf drama where everyone is

0:50:58.600 --> 0:50:59.840
<v Speaker 1>rich but no one is.

0:51:00.760 --> 0:51:03.040
<v Speaker 6>There's been elements of this throughout in my reporting.

0:51:03.080 --> 0:51:06.160
<v Speaker 11>I mean there's cloak and dagger stuff with sources reading

0:51:06.239 --> 0:51:10.480
<v Speaker 11>me documents and letters over the phone, and everyone's been

0:51:10.719 --> 0:51:13.560
<v Speaker 11>super uptight all the way through because the Department of

0:51:13.600 --> 0:51:16.000
<v Speaker 11>Justice has been sniffing around. There was his and her

0:51:16.080 --> 0:51:19.279
<v Speaker 11>lawsuits where the tour and live where they were suing

0:51:19.320 --> 0:51:23.840
<v Speaker 11>each other, now dismissed. But it's been an incredibly messy,

0:51:24.719 --> 0:51:27.680
<v Speaker 11>chaotic period for the sport. I've said this before it's

0:51:27.719 --> 0:51:31.799
<v Speaker 11>a gift from the content gods. I mean, golf, as

0:51:31.800 --> 0:51:37.719
<v Speaker 11>we know, is this boring, traditional boutique sport. But this

0:51:37.920 --> 0:51:40.640
<v Speaker 11>battle has gone from the sports page to the business

0:51:40.640 --> 0:51:43.520
<v Speaker 11>page to the front page because there's so much money

0:51:43.560 --> 0:51:44.000
<v Speaker 11>at state.

0:51:44.239 --> 0:51:46.360
<v Speaker 6>There's so many brand name protagonists.

0:51:46.400 --> 0:51:49.840
<v Speaker 11>And whether you're talking about his excellency you see your

0:51:49.880 --> 0:51:53.160
<v Speaker 11>Al Rumaine who runs the PIFF, or Donald Trump, who's

0:51:53.200 --> 0:51:56.239
<v Speaker 11>become part of the story, every golfing grate of the

0:51:56.280 --> 0:52:00.240
<v Speaker 11>last thirty years has been sucked into it. It's really

0:52:00.239 --> 0:52:03.719
<v Speaker 11>a sprawling and riveting story to cover.

0:52:04.360 --> 0:52:06.840
<v Speaker 3>Right, the PIF being, of course, the Saudi Arabian government's

0:52:06.880 --> 0:52:09.080
<v Speaker 3>public Investment Fund. All right, take us back, take us

0:52:09.120 --> 0:52:11.840
<v Speaker 3>back to when Live first launched and we were all like, wait,

0:52:11.920 --> 0:52:14.640
<v Speaker 3>what is this about. So take us back to kind

0:52:14.680 --> 0:52:19.360
<v Speaker 3>of the origins and the beginning of this very troubled

0:52:19.400 --> 0:52:21.719
<v Speaker 3>relationship between the two platforms.

0:52:22.080 --> 0:52:25.839
<v Speaker 11>Yeah, I mean, what it's about is money, power, greed, vengeance,

0:52:26.000 --> 0:52:30.120
<v Speaker 11>you know, legacy. There's this big, huge Shakespearean themes that

0:52:30.600 --> 0:52:34.680
<v Speaker 11>run through this entire story. On a macro level, I mean,

0:52:34.960 --> 0:52:38.839
<v Speaker 11>it really comes down to you know, golf was one

0:52:38.880 --> 0:52:42.160
<v Speaker 11>of the first sports to go to Saudi Arabia. In

0:52:42.200 --> 0:52:46.520
<v Speaker 11>twenty nineteen, the European Tour played an event there and

0:52:46.560 --> 0:52:49.120
<v Speaker 11>it was conducted just a few months after Jamal Kashogi

0:52:49.160 --> 0:52:51.520
<v Speaker 11>had been murdered, and of course, the Crown Prince of

0:52:51.520 --> 0:52:55.120
<v Speaker 11>Saudi Arabia has always been implicated in his death, and

0:52:55.200 --> 0:52:58.160
<v Speaker 11>so the fact that the European Tour stuck by their

0:52:58.239 --> 0:53:03.040
<v Speaker 11>host didn't cancel this tournament, even when Western businesses and

0:53:03.840 --> 0:53:07.000
<v Speaker 11>thought leaders and financial leaders were abandoning the Kingdom of

0:53:07.000 --> 0:53:09.160
<v Speaker 11>Saudi Arabia. That meant a heck of a lot to

0:53:09.200 --> 0:53:12.560
<v Speaker 11>those in power there. And golf's a global game, it

0:53:12.680 --> 0:53:15.320
<v Speaker 11>obviously caters to the financial elite. We all know a

0:53:15.360 --> 0:53:17.400
<v Speaker 11>lot of deals get done on a golf course, and

0:53:17.440 --> 0:53:25.560
<v Speaker 11>so it served veryous strategic goals for Saudi Arabia. And

0:53:26.360 --> 0:53:28.600
<v Speaker 11>Al Rumayan, who runs a public vestment fund, is a

0:53:28.600 --> 0:53:31.200
<v Speaker 11>golf tragic. He loves the game as much as anybody,

0:53:31.280 --> 0:53:35.879
<v Speaker 11>and so the Saudis went all in on golf as

0:53:35.880 --> 0:53:38.439
<v Speaker 11>a way to sports watch the reputation, as a way

0:53:38.480 --> 0:53:42.280
<v Speaker 11>to expand their influence, to get into the halls of power,

0:53:42.480 --> 0:53:45.719
<v Speaker 11>to get a seat at the proverbial table. There was

0:53:45.760 --> 0:53:49.040
<v Speaker 11>a lot going on here and they tried to partner

0:53:49.120 --> 0:53:50.200
<v Speaker 11>with the European Tour.

0:53:50.160 --> 0:53:51.520
<v Speaker 6>That didn't work out.

0:53:51.640 --> 0:53:54.160
<v Speaker 11>They at one point they were aligned with the Premier

0:53:54.200 --> 0:53:58.400
<v Speaker 11>Golf League, which was this would be competitor upstart league

0:53:58.400 --> 0:54:01.560
<v Speaker 11>that never quite launched, but helped germinate the idea and

0:54:01.640 --> 0:54:05.040
<v Speaker 11>ultimately the powers that be Saddi Raby decided to go

0:54:05.080 --> 0:54:07.399
<v Speaker 11>on and do it on their own. They had the money,

0:54:07.080 --> 0:54:10.560
<v Speaker 11>they recruited the intellectual capital, a lot of it from

0:54:10.560 --> 0:54:13.640
<v Speaker 11>the Premier Golf League, and they launched Live Golf as

0:54:13.680 --> 0:54:17.560
<v Speaker 11>this incredibly disruptive force, not only in the golf world

0:54:17.600 --> 0:54:22.160
<v Speaker 11>but really the entire sports world. And so what and

0:54:22.200 --> 0:54:25.240
<v Speaker 11>that's that's that was two years ago, and the verberations

0:54:25.280 --> 0:54:26.120
<v Speaker 11>are still being felt.

0:54:26.320 --> 0:54:29.480
<v Speaker 3>Well, Alan and I feel like I'm a daughter or

0:54:29.800 --> 0:54:32.040
<v Speaker 3>a daughter of someone who was My dad was an

0:54:32.120 --> 0:54:37.920
<v Speaker 3>avid golfer, my four brothers. It was a passage, uh

0:54:37.960 --> 0:54:39.839
<v Speaker 3>you know, right of passage if you will, in terms

0:54:39.880 --> 0:54:42.480
<v Speaker 3>of learning golf growing up, and you know, I grew

0:54:42.520 --> 0:54:45.200
<v Speaker 3>up kind of watching it. There's a gentility around the sport,

0:54:45.239 --> 0:54:48.240
<v Speaker 3>to be quite fair, I think, and I think.

0:54:48.360 --> 0:54:49.799
<v Speaker 1>That's why they won't let me play.

0:54:50.400 --> 0:54:52.239
<v Speaker 12>Yeah, you're not supposed to throw your clubs I'm just

0:54:52.239 --> 0:54:54.600
<v Speaker 12>going to say, but but it's interesting then to see

0:54:54.800 --> 0:55:00.799
<v Speaker 12>that the animosity between players, well well known players in

0:55:00.840 --> 0:55:05.719
<v Speaker 12>the sport, certainly American players, that started to arise of

0:55:05.800 --> 0:55:08.680
<v Speaker 12>people who you thought were kind of friendly, you know,

0:55:10.200 --> 0:55:12.279
<v Speaker 12>rivals if you will, but they really kind of were

0:55:12.280 --> 0:55:13.959
<v Speaker 12>fighting each other. And there was a lot of money

0:55:13.960 --> 0:55:15.960
<v Speaker 12>at stake because some players, all of a sudden, some

0:55:16.000 --> 0:55:18.839
<v Speaker 12>well known American players, some well known global players, were

0:55:18.840 --> 0:55:21.200
<v Speaker 12>all of a sudden getting being paid in lord away

0:55:21.600 --> 0:55:22.400
<v Speaker 12>by Live Golf.

0:55:22.680 --> 0:55:26.520
<v Speaker 11>Yeah, the animosity has been delicious, and you know, it

0:55:26.560 --> 0:55:29.640
<v Speaker 11>exists in other sports, right like if you follow NBA

0:55:29.760 --> 0:55:32.799
<v Speaker 11>Twitter or you know, players are always talking trash and

0:55:32.800 --> 0:55:35.880
<v Speaker 11>there's always beef and it's part of the narrative of

0:55:35.920 --> 0:55:38.440
<v Speaker 11>the sport. It's kind of a new arrival for golf,

0:55:38.520 --> 0:55:41.480
<v Speaker 11>but it's been It's made it more lively, for sure.

0:55:41.960 --> 0:55:45.560
<v Speaker 11>But the PGA Tour enjoyed a monopoly on big time

0:55:45.640 --> 0:55:48.480
<v Speaker 11>professional golf this whole century and even going a little

0:55:48.480 --> 0:55:52.200
<v Speaker 11>further back than that, and like any business with no competition,

0:55:52.320 --> 0:55:55.200
<v Speaker 11>it had gotten stale, It had gotten a little bloated.

0:55:56.000 --> 0:55:59.719
<v Speaker 11>The product was unimaginative, and it was ripe for disruption

0:56:00.120 --> 0:56:03.080
<v Speaker 11>and we know this in any industry, when you have

0:56:03.360 --> 0:56:06.600
<v Speaker 11>a competitor come in, especially one that's very, very, very

0:56:06.600 --> 0:56:11.400
<v Speaker 11>well capitalized, it's going to get messy. And the PGA

0:56:11.480 --> 0:56:15.759
<v Speaker 11>Tour players, it wasn't an existential threat, like their livelihood

0:56:15.880 --> 0:56:21.440
<v Speaker 11>was being threatened, because top players immediately defected for live.

0:56:22.200 --> 0:56:24.120
<v Speaker 6>And that week in the PGA Tour.

0:56:24.640 --> 0:56:26.359
<v Speaker 11>And if you have a bad product, you're not going

0:56:26.400 --> 0:56:28.960
<v Speaker 11>to attract a TV audience, you're not going to attract sponsors,

0:56:28.960 --> 0:56:32.120
<v Speaker 11>and your sport is going to wither. So the tour players,

0:56:32.600 --> 0:56:35.440
<v Speaker 11>the PGA Tour players rightfully took it very personally that

0:56:35.520 --> 0:56:39.600
<v Speaker 11>they were being abandoned and betrayed by their colleagues. Now,

0:56:40.200 --> 0:56:43.200
<v Speaker 11>basically it was just free agency came to golf, which

0:56:43.239 --> 0:56:46.920
<v Speaker 11>exists in every other sport and a guy goes from

0:56:46.960 --> 0:56:50.040
<v Speaker 11>the Red Sox to the Yankees, and there's some hard feelings,

0:56:50.040 --> 0:56:52.719
<v Speaker 11>but people understand that it's part of the game. But

0:56:53.080 --> 0:56:56.640
<v Speaker 11>this was a new invention in professional golf, and so yeah,

0:56:56.680 --> 0:57:00.200
<v Speaker 11>it became very personal. Then you layer on top top

0:57:00.200 --> 0:57:03.520
<v Speaker 11>of that the fact that this is all being underwritten

0:57:03.880 --> 0:57:06.759
<v Speaker 11>by the Kingdom of Saudi Arabia, and you know, if

0:57:06.760 --> 0:57:09.000
<v Speaker 11>the money had come from Europe or had come from

0:57:09.200 --> 0:57:11.400
<v Speaker 11>American investors, it would have the debate would have had

0:57:11.400 --> 0:57:15.279
<v Speaker 11>a different tenor. But clearly, in the wake of the

0:57:15.360 --> 0:57:17.880
<v Speaker 11>killing of Jamalka Shogi, who was a US resident and

0:57:17.920 --> 0:57:21.880
<v Speaker 11>who was a columnist for the Washington Post, undeniably the

0:57:21.880 --> 0:57:24.000
<v Speaker 11>fact that fifteen to the nineteen hijackers of nine to

0:57:24.040 --> 0:57:28.440
<v Speaker 11>eleven were Saudi nationals, it's an emotional issue for a

0:57:28.480 --> 0:57:31.120
<v Speaker 11>lot of American sports fans and a lot of American citizens,

0:57:31.160 --> 0:57:35.280
<v Speaker 11>and so to feel like there was this force from

0:57:35.320 --> 0:57:38.920
<v Speaker 11>the other side of the world that with this shadowy

0:57:39.040 --> 0:57:43.520
<v Speaker 11>leader in MBS and you know, not un fully understanding

0:57:43.600 --> 0:57:47.040
<v Speaker 11>the intentions behind it. There's just been a level of

0:57:47.080 --> 0:57:50.000
<v Speaker 11>discomfort that it's not just that the whole sport has

0:57:50.040 --> 0:57:52.720
<v Speaker 11>been shaken up, but by who's underwriting it. And that's

0:57:52.720 --> 0:57:55.640
<v Speaker 11>why you've seen congressional hearings, that's why you've seen a

0:57:55.640 --> 0:57:56.320
<v Speaker 11>lot of blowbocks.

0:57:56.400 --> 0:57:58.800
<v Speaker 1>Yeah, So, Alan, how do we get to the point

0:57:58.880 --> 0:58:02.960
<v Speaker 1>where live in the PGI are at loggerheads and they're

0:58:03.760 --> 0:58:07.280
<v Speaker 1>fighting for talent, lots of money, hundreds of millions of dollars,

0:58:07.280 --> 0:58:10.840
<v Speaker 1>billions of dollars is flying. How do you get to

0:58:10.880 --> 0:58:15.520
<v Speaker 1>that point where suddenly they reached this framework, this agreement.

0:58:15.520 --> 0:58:16.640
<v Speaker 6>Because they had put them.

0:58:16.880 --> 0:58:20.760
<v Speaker 11>Both tours were kind of on this path to mutually

0:58:20.800 --> 0:58:25.480
<v Speaker 11>assured destruction. You know, the PGA tour product was badly devalued.

0:58:25.520 --> 0:58:27.280
<v Speaker 11>They lost a bunch of their stars and Hall of

0:58:27.360 --> 0:58:33.280
<v Speaker 11>famers and biggest personalities, and yet to fight live. The

0:58:33.280 --> 0:58:35.600
<v Speaker 11>tour leadership was going to all their corporate sponsors saying,

0:58:35.600 --> 0:58:37.400
<v Speaker 11>we need a lot more money. We got to pay

0:58:37.440 --> 0:58:40.640
<v Speaker 11>the players more, and the sponsors were rebelling and saying,

0:58:40.920 --> 0:58:43.200
<v Speaker 11>you're asking for more money for a diminished product, Like

0:58:43.240 --> 0:58:47.800
<v Speaker 11>that's a tough sell. Simultaneously, these lawsuits were the legal

0:58:47.840 --> 0:58:49.920
<v Speaker 11>fees are running in the tens of millions of dollars,

0:58:50.440 --> 0:58:53.680
<v Speaker 11>and so for the tour, they were running out of

0:58:53.720 --> 0:58:56.680
<v Speaker 11>money for live golf. They'd made all this noise and

0:58:56.720 --> 0:59:01.440
<v Speaker 11>they'd burst onto the scene, but they had antagonized huge

0:59:01.480 --> 0:59:05.520
<v Speaker 11>swaths of the golf golfing fans and the golfing public,

0:59:05.960 --> 0:59:10.080
<v Speaker 11>and they were struggling to attract an audience, and so

0:59:10.240 --> 0:59:12.760
<v Speaker 11>both I think there was this moment of inflection, like

0:59:13.480 --> 0:59:18.120
<v Speaker 11>both organizations had to change course. And so the framework agreement,

0:59:18.920 --> 0:59:21.440
<v Speaker 11>you know, it was oversold. People called it a merger.

0:59:21.640 --> 0:59:24.240
<v Speaker 11>It was never that. It was basically an agreement to

0:59:24.320 --> 0:59:28.080
<v Speaker 11>drop the lawsuits, which obviously helped both sides financially, and

0:59:28.080 --> 0:59:30.040
<v Speaker 11>then they were going to figure out everything else later.

0:59:30.760 --> 0:59:33.560
<v Speaker 11>But because it was such a stunner, I mean, this

0:59:33.680 --> 0:59:36.440
<v Speaker 11>was an all time thunderbolt in the history of sports

0:59:36.480 --> 0:59:40.600
<v Speaker 11>business when these two warring factions came together with no warning,

0:59:40.760 --> 0:59:43.840
<v Speaker 11>all of it done in secret. The impact was so

0:59:44.040 --> 0:59:48.560
<v Speaker 11>great that by that announcement people expected things to change rapidly.

0:59:48.600 --> 0:59:51.800
<v Speaker 11>But really both sides there was a tremendous amount of

0:59:51.840 --> 0:59:53.480
<v Speaker 11>distance in their vision of.

0:59:53.640 --> 0:59:54.520
<v Speaker 6>What was going to happen.

0:59:54.560 --> 0:59:57.760
<v Speaker 11>And so they'd been at this stalemate for nine months

0:59:57.760 --> 1:00:00.960
<v Speaker 11>trying to negotiate this. As it became clear the framework

1:00:01.000 --> 1:00:03.600
<v Speaker 11>agreement had no teeth, there was no penalty with either

1:00:03.640 --> 1:00:06.920
<v Speaker 11>side walked away, you know, the sharks began to circle

1:00:07.000 --> 1:00:11.040
<v Speaker 11>from Wall Street, from Silicon Valley, and from Hollywood, and

1:00:11.160 --> 1:00:14.640
<v Speaker 11>the PGA tour began getting other offers, you know, whether

1:00:14.680 --> 1:00:19.440
<v Speaker 11>it's private equity money or other origins. People said, hey, listen,

1:00:19.440 --> 1:00:21.160
<v Speaker 11>you want money, We have money too. You don't have

1:00:21.240 --> 1:00:24.160
<v Speaker 11>to take the Saudi money. And so the pieces began

1:00:24.280 --> 1:00:27.280
<v Speaker 11>to move on the chess board. The tour announced in January,

1:00:27.520 --> 1:00:30.360
<v Speaker 11>had taken one point five billion dollars and they have

1:00:30.400 --> 1:00:33.480
<v Speaker 11>access to another one point five billion from this Strategic

1:00:33.520 --> 1:00:36.800
<v Speaker 11>Sports Group, which is a consortium of American sports team

1:00:36.800 --> 1:00:42.959
<v Speaker 11>owners and private equity guys and gals, and then Live

1:00:43.280 --> 1:00:45.880
<v Speaker 11>you know, as a preampter strike, they signed John Rahm,

1:00:45.880 --> 1:00:48.960
<v Speaker 11>the reigning Masters Champion, as kind of a warning shot like, Okay,

1:00:48.960 --> 1:00:50.960
<v Speaker 11>if you're not going to negotiate with us, if you

1:00:51.000 --> 1:00:51.480
<v Speaker 11>can take.

1:00:51.360 --> 1:00:53.280
<v Speaker 6>Some other money, we're going to keep stealing your players.

1:00:53.320 --> 1:00:57.280
<v Speaker 11>So it went, this cold war is heated up, and

1:00:57.360 --> 1:01:01.520
<v Speaker 11>now it's increased the pressure on both sides around this negotiation,

1:01:01.760 --> 1:01:06.600
<v Speaker 11>and there's a lot at stake, money, ego and legacy.

1:01:06.520 --> 1:01:08.400
<v Speaker 6>And no one knows where it's going to go.

1:01:08.480 --> 1:01:12.000
<v Speaker 11>They're still at loggerheads, and there's a lot of momentum

1:01:12.000 --> 1:01:13.520
<v Speaker 11>to get it done, and there's a lot of reasons

1:01:13.520 --> 1:01:16.560
<v Speaker 11>why it could fall apart, and so it remains a cliffhanger.

1:01:16.920 --> 1:01:20.200
<v Speaker 1>That was Bloomberg BusinessWeek freelance writer Alan Schipknock. If his

1:01:20.280 --> 1:01:22.720
<v Speaker 1>name sounds familiar, it's because he's written a lot of

1:01:22.800 --> 1:01:25.600
<v Speaker 1>books about the sport of golf. Check out some of those.

1:01:25.640 --> 1:01:28.360
<v Speaker 1>In addition to this great story. You can catch that

1:01:28.400 --> 1:01:31.520
<v Speaker 1>story in the forthcoming issue of Bloomberg BusinessWeek magazine. It's

1:01:31.560 --> 1:01:33.960
<v Speaker 1>out next week. It's already online though, and of course

1:01:34.080 --> 1:01:35.160
<v Speaker 1>on the Bloomberg terminal.

1:01:35.400 --> 1:01:37.640
<v Speaker 3>And staying with golf for a moment, Tiger Woods heard

1:01:37.640 --> 1:01:41.440
<v Speaker 3>of him, Yeah is and other golf grades, Putter choice,

1:01:41.440 --> 1:01:45.160
<v Speaker 3>who knew how that turned a brand into a lofty

1:01:45.200 --> 1:01:46.000
<v Speaker 3>asset class?

1:01:46.160 --> 1:01:49.240
<v Speaker 1>Plus the French hotels getting the big time. Michelin, Nod

1:01:49.400 --> 1:01:52.360
<v Speaker 1>and Deecaff long been the subject of derision and jokes

1:01:52.360 --> 1:01:53.600
<v Speaker 1>within the coffee industry.

1:01:53.880 --> 1:01:54.640
<v Speaker 3>A last number of.

1:01:54.760 --> 1:01:58.360
<v Speaker 13>These new innovations and their methods. For a long time

1:01:58.400 --> 1:02:03.480
<v Speaker 13>it was using Benzene Swiss in their facilities in British Columbia.

1:02:03.560 --> 1:02:07.360
<v Speaker 13>They use water. They actually use like a green coffee extract,

1:02:07.680 --> 1:02:12.040
<v Speaker 13>soak the beans and then the caffeine molecules bind to

1:02:12.360 --> 1:02:14.160
<v Speaker 13>the extract and then it's flush.

1:02:14.000 --> 1:02:14.880
<v Speaker 1>So it's safe to drink.

1:02:15.080 --> 1:02:18.440
<v Speaker 3>Tech Now it's all head in pursuits. This is Bloomberg.

1:02:23.920 --> 1:02:27.800
<v Speaker 2>You're listening to the Bloomberg Business Week podcast. Listen live

1:02:27.880 --> 1:02:31.040
<v Speaker 2>each weekday starting at two pm Eastern on applecar Play

1:02:31.120 --> 1:02:33.960
<v Speaker 2>and Android Auto with the Bloomberg Business ad. You can

1:02:34.000 --> 1:02:37.240
<v Speaker 2>also listen live on Amazon Alexa from our flagship New

1:02:37.320 --> 1:02:42.240
<v Speaker 2>York station, Just say Alexa play Bloomberg eleven thirty.

1:02:42.480 --> 1:02:44.720
<v Speaker 1>Well, Carol. The new issue of BusinessWeek is out and

1:02:44.800 --> 1:02:48.160
<v Speaker 1>in it a story about Scottie Cameron's custom golf clubs

1:02:48.600 --> 1:02:51.959
<v Speaker 1>that are solid investments objects dart. You might even say

1:02:52.440 --> 1:02:55.120
<v Speaker 1>that attract a whole other level of devote.

1:02:55.280 --> 1:02:59.360
<v Speaker 3>Just ask Tiger Woods, Brooks, Koepka, others. Are they worth

1:02:59.480 --> 1:03:03.120
<v Speaker 3>the love? Writing about it is freelance contributor Chris Almeida

1:03:03.160 --> 1:03:05.520
<v Speaker 3>who joins us now about the putter choice that's turned

1:03:05.520 --> 1:03:09.480
<v Speaker 3>around into an asset class. Chris, who is and what

1:03:09.720 --> 1:03:11.160
<v Speaker 3>is Scottie Cameron?

1:03:11.360 --> 1:03:11.520
<v Speaker 7>So?

1:03:11.560 --> 1:03:15.200
<v Speaker 10>Scotti Cameron is a putter maker based in southern California

1:03:15.360 --> 1:03:20.320
<v Speaker 10>who has been making putters since he was a kid.

1:03:20.400 --> 1:03:23.800
<v Speaker 10>You know, he started tooling around in his garage with

1:03:23.880 --> 1:03:28.200
<v Speaker 10>his dad before he was a pre teen, and he

1:03:28.280 --> 1:03:30.880
<v Speaker 10>was a competitive golfer as a junior, but you know,

1:03:30.920 --> 1:03:33.160
<v Speaker 10>pretty quickly realized that he wasn't going to make it

1:03:33.200 --> 1:03:36.280
<v Speaker 10>as a pro, and so he decided to go all

1:03:36.320 --> 1:03:40.000
<v Speaker 10>in on making putters. And when he was in his twenties,

1:03:40.440 --> 1:03:42.840
<v Speaker 10>an old instructor of his brought in a twelve year

1:03:42.840 --> 1:03:47.160
<v Speaker 10>old Tiger Woods to see the clubs that he'd made,

1:03:47.360 --> 1:03:51.080
<v Speaker 10>and Tiger, as a little kid, loved them and has

1:03:51.680 --> 1:03:55.000
<v Speaker 10>more or less played them ever since, which has been

1:03:55.040 --> 1:03:58.720
<v Speaker 10>part of what has made Scottie Cameron's business so successful.

1:03:58.800 --> 1:04:02.240
<v Speaker 10>In the mid nine he signed a contract to be

1:04:02.360 --> 1:04:07.120
<v Speaker 10>exclusive with Titleist, and then in ninety seven Tiger Woods

1:04:07.120 --> 1:04:10.840
<v Speaker 10>obviously won the Masters with this very distinctive Scottie Cameron putter.

1:04:10.880 --> 1:04:13.680
<v Speaker 10>It was a black putter with a bunch of white

1:04:13.720 --> 1:04:16.320
<v Speaker 10>dots in the back and a copper insert in the front,

1:04:16.440 --> 1:04:20.920
<v Speaker 10>and ever since then the brand has exploded, and now

1:04:21.000 --> 1:04:25.000
<v Speaker 10>his custom putters, which are differentiated from the ones the

1:04:25.040 --> 1:04:29.640
<v Speaker 10>Titleist sells, you know, that are mass manufactured, are extremely

1:04:29.680 --> 1:04:32.440
<v Speaker 10>expensive and very hard to get, and everyone, every golfer

1:04:32.520 --> 1:04:34.800
<v Speaker 10>wants one, but even if you can afford it, you

1:04:34.840 --> 1:04:36.280
<v Speaker 10>can't often get your hands.

1:04:36.000 --> 1:04:38.880
<v Speaker 1>Almost okay, So talk about the supply and demand part

1:04:38.880 --> 1:04:41.320
<v Speaker 1>of this here, because this is a company that does

1:04:41.760 --> 1:04:47.160
<v Speaker 1>essentially drops a limited edition, limited supply of these putters

1:04:47.160 --> 1:04:49.400
<v Speaker 1>in time increments and people line up for him, and

1:04:49.640 --> 1:04:50.880
<v Speaker 1>very few people actually get them.

1:04:51.000 --> 1:04:55.000
<v Speaker 10>They've definitely embraced some of the drop culture that has

1:04:55.040 --> 1:04:59.960
<v Speaker 10>been made very popular by brands like Supreme. They release

1:05:00.000 --> 1:05:04.240
<v Speaker 10>these four or five custom putters to the public every

1:05:04.280 --> 1:05:10.160
<v Speaker 10>week via email newsletter, and these will vary in design

1:05:10.360 --> 1:05:13.800
<v Speaker 10>until Wednesday, when this email goes out. You don't know

1:05:13.840 --> 1:05:15.720
<v Speaker 10>what any of these are going to look like. They

1:05:15.720 --> 1:05:19.600
<v Speaker 10>could be different colors, have different weird stampings on them.

1:05:19.840 --> 1:05:22.760
<v Speaker 10>They could have, you know, a different kind of neck

1:05:22.840 --> 1:05:25.800
<v Speaker 10>or a different kind of putter blade or whatever, and

1:05:26.000 --> 1:05:31.040
<v Speaker 10>they'll be priced accordingly. And I think around four years ago,

1:05:31.480 --> 1:05:34.120
<v Speaker 10>demand for these roads so high that they would sell

1:05:34.160 --> 1:05:38.920
<v Speaker 10>out basically within seconds of the email going out, and

1:05:38.960 --> 1:05:41.919
<v Speaker 10>so they had to institute a lottery system where now

1:05:41.960 --> 1:05:45.400
<v Speaker 10>when the email goes out, you have to say I'm

1:05:45.480 --> 1:05:47.600
<v Speaker 10>interested in buying this putter and click a button and

1:05:47.760 --> 1:05:49.520
<v Speaker 10>enter to buy it. And if you get an email

1:05:49.560 --> 1:05:52.840
<v Speaker 10>back saying you've been chosen to buy it, you get

1:05:52.840 --> 1:05:56.200
<v Speaker 10>the privilege of spending four thousand dollars on one of

1:05:56.200 --> 1:05:56.720
<v Speaker 10>these clubs.

1:05:57.000 --> 1:06:01.520
<v Speaker 14>These are the circle T's right Yes, which is it's

1:06:01.560 --> 1:06:05.640
<v Speaker 14>a logo kind of inspired by a branding iron that

1:06:06.200 --> 1:06:10.320
<v Speaker 14>is meant to denote, you know, somewhat misleadingly that these

1:06:10.320 --> 1:06:12.000
<v Speaker 14>clubs are for tour use only.

1:06:12.120 --> 1:06:15.120
<v Speaker 10>So originally these were clubs that only went out to

1:06:15.880 --> 1:06:19.280
<v Speaker 10>players on the PGA Tour, players that were playing professionally,

1:06:19.360 --> 1:06:22.680
<v Speaker 10>and so they really were you know, custom clubs that

1:06:22.720 --> 1:06:24.919
<v Speaker 10>are only made for the best players in the world. Now,

1:06:25.320 --> 1:06:31.440
<v Speaker 10>obviously Scottie Cameron and his employees are making putters for pros,

1:06:31.480 --> 1:06:34.640
<v Speaker 10>but they have a stock that is released to the

1:06:34.680 --> 1:06:37.400
<v Speaker 10>public that you know, is very similar to the things

1:06:37.520 --> 1:06:38.000
<v Speaker 10>the pros are.

1:06:38.040 --> 1:06:41.640
<v Speaker 3>Kind of speaking of stock or stocks, you get into

1:06:41.720 --> 1:06:46.280
<v Speaker 3>in the story, you know, goods and items that sell

1:06:46.320 --> 1:06:49.240
<v Speaker 3>on the secondary market. So the story gets into how

1:06:49.280 --> 1:06:51.920
<v Speaker 3>this has become an asset class. Talk a little bit

1:06:51.920 --> 1:06:52.480
<v Speaker 3>more about that.

1:06:52.960 --> 1:06:55.400
<v Speaker 10>Yeah, so I said how much they cost when you

1:06:55.440 --> 1:06:59.520
<v Speaker 10>buy them directly from the company. When you buy them

1:06:59.680 --> 1:07:02.480
<v Speaker 10>not directly from the company, they are going to be

1:07:02.720 --> 1:07:07.360
<v Speaker 10>at least twice as expensive. So you'll see these, you know,

1:07:07.720 --> 1:07:11.800
<v Speaker 10>particular putters, depending on what they are, can go for

1:07:12.640 --> 1:07:16.280
<v Speaker 10>tens of thousands of dollars and then often basically the

1:07:16.320 --> 1:07:19.680
<v Speaker 10>putters that look just like Tiger Woods's putter can sell

1:07:19.680 --> 1:07:23.320
<v Speaker 10>for hundreds of thousands of dollars. So there, I talked

1:07:23.320 --> 1:07:26.640
<v Speaker 10>to Ryan Carey who runs Golden Age Auctions, which is

1:07:26.680 --> 1:07:31.160
<v Speaker 10>an auction house that basically sells golf collectibles, and he

1:07:31.280 --> 1:07:34.680
<v Speaker 10>managed to get his hands on a Tiger Woods backup putter,

1:07:34.720 --> 1:07:38.520
<v Speaker 10>which is something that Scotti made for Tiger just in

1:07:38.560 --> 1:07:43.000
<v Speaker 10>case something happened to Tiger's main putter, and this eventually

1:07:43.120 --> 1:07:46.280
<v Speaker 10>got sold, and then when it was auctioned by Golden

1:07:46.280 --> 1:07:49.000
<v Speaker 10>Age Auctions, it sold for four hundred thousand dollars. So

1:07:49.120 --> 1:07:52.880
<v Speaker 10>that is, you know, that's kind of the top end.

1:07:52.920 --> 1:07:55.680
<v Speaker 10>I'm not going to pretend like that's regular, but even

1:07:55.720 --> 1:07:58.600
<v Speaker 10>the ones that are released every week, if something goes

1:07:58.640 --> 1:08:01.400
<v Speaker 10>for four thousand, you can instantly flip it for eight

1:08:01.480 --> 1:08:03.720
<v Speaker 10>thousand and the demand will be there, no question.

1:08:03.920 --> 1:08:06.760
<v Speaker 1>So I guess the big question that I have is

1:08:07.080 --> 1:08:09.080
<v Speaker 1>does the putter really change your game?

1:08:09.400 --> 1:08:10.800
<v Speaker 5>Probably not that much.

1:08:12.040 --> 1:08:13.000
<v Speaker 6>It's hard to say.

1:08:13.040 --> 1:08:16.519
<v Speaker 10>And this is I think part of the mystique or

1:08:16.640 --> 1:08:20.920
<v Speaker 10>the you know, romanticism of putters in general, is that,

1:08:21.240 --> 1:08:23.639
<v Speaker 10>you know, putting is a hard part of the game

1:08:23.680 --> 1:08:28.320
<v Speaker 10>to measure. Golf clubs in almost every other part of

1:08:28.360 --> 1:08:31.559
<v Speaker 10>the game, drivers, irons, wedges, you know, the things that

1:08:31.760 --> 1:08:34.240
<v Speaker 10>those clubs are doing can be measured, The spin rates

1:08:34.280 --> 1:08:38.160
<v Speaker 10>can be measured, the club path that you know, particular

1:08:38.200 --> 1:08:41.479
<v Speaker 10>golfer has can be measured and then you can design

1:08:41.520 --> 1:08:44.519
<v Speaker 10>a club to really fit that well. Hutting is the

1:08:44.640 --> 1:08:47.280
<v Speaker 10>least scientific part of the game, and so a lot

1:08:47.320 --> 1:08:49.000
<v Speaker 10>of what has to do with being a good putter

1:08:49.160 --> 1:08:53.160
<v Speaker 10>is confidence and repeatability, and so people get a little

1:08:53.240 --> 1:08:57.800
<v Speaker 10>religious about their putters. But there's just enough of a

1:08:57.880 --> 1:08:59.960
<v Speaker 10>question for people to maybe believe.

1:09:00.000 --> 1:09:01.679
<v Speaker 1>That's freelance contributor Chris Almeida.

1:09:02.160 --> 1:09:05.200
<v Speaker 3>All right, everybody, it's time for Bloomberg Pursuits. Everything from

1:09:05.320 --> 1:09:07.680
<v Speaker 3>top top top hotels in France to the coffee that

1:09:07.720 --> 1:09:10.160
<v Speaker 3>gets no love until now. And speaking of not getting

1:09:10.200 --> 1:09:13.080
<v Speaker 3>love until now, go figure Tim. New York City airports.

1:09:13.160 --> 1:09:15.360
<v Speaker 1>Yeah, they were the butt of jokes, but now they're

1:09:15.400 --> 1:09:18.280
<v Speaker 1>actually looking pretty good. This is all from our Pursuits team.

1:09:18.360 --> 1:09:22.080
<v Speaker 1>Joining us as the deputy editor of Bloomberg Pursuits, James Gaddie. James,

1:09:22.080 --> 1:09:23.880
<v Speaker 1>I was telling Carol one of my favorite things you

1:09:23.920 --> 1:09:26.120
<v Speaker 1>know that pastimes, I guess is when people come to

1:09:26.200 --> 1:09:30.080
<v Speaker 1>visit in New York, they say Lagardia is really nice. Now,

1:09:31.040 --> 1:09:33.559
<v Speaker 1>so true, people sweet about it all the time. It's

1:09:33.560 --> 1:09:36.200
<v Speaker 1>because it's like such a different I was in LaGuardia

1:09:36.240 --> 1:09:39.240
<v Speaker 1>once and there were buckets all over collecting rainwater.

1:09:41.479 --> 1:09:42.360
<v Speaker 3>It what's terrible.

1:09:42.920 --> 1:09:43.120
<v Speaker 5>You know.

1:09:43.600 --> 1:09:45.840
<v Speaker 13>We have a quote from Rick Cotton, the executive director

1:09:45.840 --> 1:09:48.400
<v Speaker 13>for the Port Authority, who is like, people are telling

1:09:48.400 --> 1:09:51.160
<v Speaker 13>me they are actually going to LaGuardia early just so

1:09:51.200 --> 1:09:53.800
<v Speaker 13>they can hang out. That's me, Like, JFK is so

1:09:53.880 --> 1:09:56.559
<v Speaker 13>much closer to me. I'm actually buying tickets to fly out.

1:09:56.400 --> 1:09:58.439
<v Speaker 3>Of Lagordia because you want to bring right, it's so

1:09:58.640 --> 1:09:59.799
<v Speaker 3>nice water features.

1:10:00.080 --> 1:10:02.920
<v Speaker 6>Yeah, it's always crowded. I can't get a seat next

1:10:02.960 --> 1:10:03.160
<v Speaker 6>to it.

1:10:03.240 --> 1:10:05.360
<v Speaker 1>It's love it. You walk past the life sized Lego

1:10:05.439 --> 1:10:06.599
<v Speaker 1>person to get to it.

1:10:07.240 --> 1:10:08.559
<v Speaker 3>You're posting pictures on Instagram.

1:10:09.439 --> 1:10:11.200
<v Speaker 1>Okay, okay, So how do we get here though? How

1:10:11.240 --> 1:10:11.960
<v Speaker 1>do we get here?

1:10:12.320 --> 1:10:15.240
<v Speaker 13>A lot of billions of dollars public private partnerships. Yeah,

1:10:15.439 --> 1:10:19.120
<v Speaker 13>Lagordia got eight billion, to be exact. Honestly, if you

1:10:19.120 --> 1:10:20.880
<v Speaker 13>want to go back a little bit, it starts with

1:10:20.920 --> 1:10:24.320
<v Speaker 13>our president Joe Biden. I remember this, who in twenty

1:10:24.360 --> 1:10:27.240
<v Speaker 13>sixteen when he was vice president, landed in LaGuardia and

1:10:27.280 --> 1:10:29.439
<v Speaker 13>said it reminded him of a third world country. And

1:10:29.640 --> 1:10:31.320
<v Speaker 13>you know it was sort of like I mean, it

1:10:31.320 --> 1:10:33.760
<v Speaker 13>was a little tackless, of course, but you know, I

1:10:33.800 --> 1:10:36.000
<v Speaker 13>don't know how much that sort of like kickstarted everything,

1:10:36.080 --> 1:10:39.920
<v Speaker 13>but yes, nine billion dollars later. Last month, it was

1:10:40.000 --> 1:10:43.400
<v Speaker 13>named best airport in the United States. Five years ago

1:10:43.439 --> 1:10:46.479
<v Speaker 13>it was the literally the last one on the list,

1:10:46.560 --> 1:10:47.040
<v Speaker 13>the worst.

1:10:47.320 --> 1:10:50.000
<v Speaker 3>As a New Jersey person when bred proud of it

1:10:50.080 --> 1:10:52.519
<v Speaker 3>Jersey Girl Newark. The first time I came off terminal

1:10:52.560 --> 1:10:55.240
<v Speaker 3>A after its renovation, I was like, where am I when?

1:10:55.360 --> 1:10:56.479
<v Speaker 3>And when did this happen?

1:10:56.600 --> 1:10:58.600
<v Speaker 13>If that one took a little bit longer it was

1:10:58.960 --> 1:11:02.240
<v Speaker 13>five years in the making, two point seven billion dollars

1:11:02.400 --> 1:11:05.160
<v Speaker 13>goes a little bit further in New Jersey.

1:11:05.200 --> 1:11:07.639
<v Speaker 3>I guess you might expense it's amazing when you cross

1:11:07.680 --> 1:11:08.040
<v Speaker 3>the river.

1:11:08.439 --> 1:11:10.519
<v Speaker 13>But I have to say I'm really excited about JFK.

1:11:11.040 --> 1:11:12.160
<v Speaker 13>It's nineteen billion.

1:11:12.240 --> 1:11:13.719
<v Speaker 1>Yeah, why are you so excited about JFK.

1:11:14.120 --> 1:11:18.080
<v Speaker 13>It's huge, It's terrible, and you know it's just they're

1:11:18.120 --> 1:11:22.559
<v Speaker 13>just old. They've been kind of taking their their hits

1:11:22.920 --> 1:11:26.240
<v Speaker 13>and you know, one of the interesting things that we

1:11:26.320 --> 1:11:30.240
<v Speaker 13>talked to the design firm Gensler, who is doing JFK,

1:11:30.400 --> 1:11:33.000
<v Speaker 13>they said, everything we made, every decision we're making is

1:11:33.040 --> 1:11:36.440
<v Speaker 13>for the customer in mind, and that extends to accessibility.

1:11:36.560 --> 1:11:40.800
<v Speaker 13>First airport, he said, he's ever worked on, where accessibility

1:11:40.800 --> 1:11:42.360
<v Speaker 13>has been first and foremost in their mind.

1:11:42.520 --> 1:11:45.040
<v Speaker 1>I asked, Carol, can they do the subways next?

1:11:47.080 --> 1:11:48.960
<v Speaker 13>Yes, I just got off the subway and I was

1:11:49.000 --> 1:11:49.959
<v Speaker 13>thinking that exactly.

1:11:50.160 --> 1:11:52.720
<v Speaker 3>Please help speaking my language. But I like the way

1:11:52.760 --> 1:11:54.439
<v Speaker 3>they're rethinking this space. I have to say. I'm one

1:11:54.439 --> 1:11:56.240
<v Speaker 3>of those people who really likes a good airport. I

1:11:56.320 --> 1:11:58.880
<v Speaker 3>just do I wander. I like it's like shopping. It's

1:11:58.920 --> 1:12:01.280
<v Speaker 3>like just it's an experiences, right, And that's how they're

1:12:01.320 --> 1:12:02.000
<v Speaker 3>thinking about it.

1:12:02.400 --> 1:12:03.400
<v Speaker 13>Not speaking my language.

1:12:04.600 --> 1:12:07.120
<v Speaker 1>Okay, I know what does speak your language, Carol.

1:12:07.200 --> 1:12:09.320
<v Speaker 3>Well, we're going to coffee. We're going from something that

1:12:09.439 --> 1:12:12.920
<v Speaker 3>wasn't loved the New York City airports too. Also something

1:12:12.960 --> 1:12:15.479
<v Speaker 3>that wasn't loved decaf coffee, because I'm a big dcaff

1:12:15.520 --> 1:12:18.479
<v Speaker 3>coffee drinker. And well, I know, please don't judge Baber.

1:12:18.600 --> 1:12:20.960
<v Speaker 1>Well she's part of the that's exactly what's happening with

1:12:21.040 --> 1:12:22.840
<v Speaker 1>why more people are drinking decaf now.

1:12:23.160 --> 1:12:26.519
<v Speaker 13>Yeah, so tell me what's going on artisanal coffee. I mean,

1:12:26.960 --> 1:12:29.280
<v Speaker 13>you know, you think of like the blue bottle coffees

1:12:29.280 --> 1:12:32.639
<v Speaker 13>of the world, and they take their coffee seriously. And

1:12:32.840 --> 1:12:35.600
<v Speaker 13>you could argue if they take the caffeine version of

1:12:35.600 --> 1:12:38.160
<v Speaker 13>their coffee seriously, they're going to take the decaff version seriously.

1:12:38.280 --> 1:12:40.200
<v Speaker 13>So that's one of it. On one part of it.

1:12:40.640 --> 1:12:43.599
<v Speaker 13>The other part is, you know these new innovations and

1:12:43.720 --> 1:12:46.640
<v Speaker 13>their methods. For a long time it was using benzene.

1:12:46.760 --> 1:12:47.479
<v Speaker 3>Yeah, what's up with that?

1:12:47.520 --> 1:12:51.960
<v Speaker 1>Tim and I are book like, I read no idea.

1:12:50.880 --> 1:12:52.760
<v Speaker 3>We like read the story. We're like benzene.

1:12:53.200 --> 1:12:56.120
<v Speaker 1>Your synogens were used for years to remove the caffeine

1:12:56.120 --> 1:12:56.880
<v Speaker 1>from coffee beans.

1:12:57.040 --> 1:12:59.920
<v Speaker 13>Yeah, so I think that might have been part of

1:13:00.080 --> 1:13:01.280
<v Speaker 13>the problem with the tastes.

1:13:01.400 --> 1:13:04.439
<v Speaker 1>Can we confirm that these methods are no longer used?

1:13:04.760 --> 1:13:05.479
<v Speaker 1>Just using water?

1:13:05.520 --> 1:13:10.360
<v Speaker 13>Now Swiss water in their facilities in British Columbia they

1:13:10.439 --> 1:13:14.000
<v Speaker 13>use water. They actually use like a green coffee extract,

1:13:14.320 --> 1:13:18.720
<v Speaker 13>soak the beans and then the caffeine molecules bind to

1:13:19.000 --> 1:13:20.960
<v Speaker 13>the extract and then it's flushed.

1:13:20.640 --> 1:13:21.519
<v Speaker 1>So it's safe to drink.

1:13:22.000 --> 1:13:22.120
<v Speaker 7>Now.

1:13:23.680 --> 1:13:26.040
<v Speaker 1>Yes, I think what was such a big deal about

1:13:26.040 --> 1:13:28.479
<v Speaker 1>this story is that from a taste perspective, there was

1:13:28.520 --> 1:13:31.679
<v Speaker 1>a recent competition and for the first time in years,

1:13:32.600 --> 1:13:36.280
<v Speaker 1>first time ever, a decaf coffee won the taste test.

1:13:36.360 --> 1:13:40.479
<v Speaker 13>Yeah, the Brewer's Cup. Last month's a big deal. Yeah,

1:13:40.479 --> 1:13:44.240
<v Speaker 13>you know that that being in particular uses a little

1:13:44.240 --> 1:13:46.719
<v Speaker 13>bit of a different method than what Swiss water uses.

1:13:47.320 --> 1:13:49.400
<v Speaker 13>They use ethyl acetate. I don't want to get too

1:13:49.439 --> 1:13:51.680
<v Speaker 13>far in the weeds, but you basically for molasses and

1:13:51.720 --> 1:13:54.680
<v Speaker 13>you convert it into all this other stuff. Then they

1:13:54.960 --> 1:13:58.040
<v Speaker 13>re like kind of like blend it with the muselage

1:13:58.160 --> 1:14:01.160
<v Speaker 13>or the pulp, which gives it actually more flavor back

1:14:01.160 --> 1:14:01.679
<v Speaker 13>into the being.

1:14:01.840 --> 1:14:04.080
<v Speaker 3>No Benzen though, No Benzi. All right, we run out

1:14:04.080 --> 1:14:05.839
<v Speaker 3>of time, but there's a great thing. We highly recommend

1:14:05.840 --> 1:14:09.080
<v Speaker 3>everybody go online or check out the magazine because Michelin

1:14:09.200 --> 1:14:11.360
<v Speaker 3>now right doing its first ever ranking of top hotels

1:14:11.360 --> 1:14:12.160
<v Speaker 3>and they start with Powis.

1:14:12.240 --> 1:14:14.720
<v Speaker 13>Yeah, you know, three star Michelin restaurant. Now you've got

1:14:14.720 --> 1:14:17.439
<v Speaker 13>three key Michelin hotels. They started in Paris. There's one

1:14:17.520 --> 1:14:19.120
<v Speaker 13>hundred and eighty nine of them. The whole list is

1:14:19.160 --> 1:14:19.679
<v Speaker 13>on our website.

1:14:19.760 --> 1:14:21.720
<v Speaker 3>This is why we love you, guys, all the things

1:14:21.720 --> 1:14:23.000
<v Speaker 3>to do. Thank you for bringing back.

1:14:22.960 --> 1:14:27.160
<v Speaker 1>Decap and a big thank you to Deputy editor of

1:14:27.200 --> 1:14:29.080
<v Speaker 1>Bloomberg Pursuits James Gaddy.

1:14:29.240 --> 1:14:33.040
<v Speaker 2>This is the Bloomberg Business Week podcast of a Little Apple,

1:14:33.280 --> 1:14:37.240
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1:14:37.320 --> 1:14:40.720
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1:14:40.760 --> 1:14:44.080
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1:14:44.120 --> 1:14:47.000
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1:14:47.040 --> 1:14:52.000
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