WEBVTT - Everything is research

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<v Speaker 1>Welcome to Before Breakfast, a production of iHeartRadio. Good Morning,

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<v Speaker 1>This is Laura. Welcome to the Before Breakfast podcast. Today's

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<v Speaker 1>tip is that if you love your work, you can

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<v Speaker 1>glean insights for it from all kinds of sources. Everything

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<v Speaker 1>is research. I had a great time interviewing writer Serena

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<v Speaker 1>Bowen for Before Breakfast last year. Serena is amazingly prolific

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<v Speaker 1>and has written literally dozens of novels, mostly romance and thrillers.

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<v Speaker 1>She has a devoted fan following who love being drawn

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<v Speaker 1>into the worlds and stories she creates. In our interviews,

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<v Speaker 1>Serena mentioned taking ice skating lessons to learn how ice

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<v Speaker 1>skating coaches talk. What motivated the lessons. A character in

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<v Speaker 1>a book she is working on is an ice skating

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<v Speaker 1>coach and she needed to be able to write realistic dialogue.

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<v Speaker 1>Serena explained, everything is research. She said that's true for writers,

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<v Speaker 1>but I would say that's true in lots of other

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<v Speaker 1>fields too. The world offers up all sorts of ideas

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<v Speaker 1>if we are willing to pay attention. Personally, when I read,

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<v Speaker 1>or listen to podcasts, or even interact with friends and family,

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<v Speaker 1>I pick up strategies for streamlining daily life and building

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<v Speaker 1>and meaning and fun. Some of these strategies find their

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<v Speaker 1>way into my podcasts or blog posts or books. So

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<v Speaker 1>for me, listening to podcasts and reading magazines about spring cleaning,

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<v Speaker 1>or talking with other parents about birthday party hacks all

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<v Speaker 1>count as research. For an HR professional, reading and hearing

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<v Speaker 1>about people's experiences of work is research. What they learn

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<v Speaker 1>about what frustrates people or what gives them, a sense

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<v Speaker 1>of satisfaction and accomplishment, what attracts them to potential workplaces,

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<v Speaker 1>and so forth can all inform how the HR professional

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<v Speaker 1>approaches his own work. For an English teacher, pleasure reading

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<v Speaker 1>is research. A teacher might have occasion to teach the

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<v Speaker 1>literature she reads, of course, either in its entirety, but

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<v Speaker 1>perhaps also just as an excerpt to illustrate a particular

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<v Speaker 1>literary device. If you work in marketing for a bakery,

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<v Speaker 1>hearing about the pain points in people's daily lives could

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<v Speaker 1>help you market your products. You could promote kishe for

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<v Speaker 1>a nice but easy breakfast. When you have house guests,

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<v Speaker 1>you could highlight chocolate peanut butter bars or lemon ice

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<v Speaker 1>box pie as desserts you can buy a couple days

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<v Speaker 1>ahead of time before a dinner party. When you understand

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<v Speaker 1>people's needs, you can figure out how your baked goods

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<v Speaker 1>could meet those needs. There was even a story on

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<v Speaker 1>National Public Radio recently about a physicist who heard a

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<v Speaker 1>game show question about polar bears not showing up on

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<v Speaker 1>infrared cameras and was inspired in her scientific research by

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<v Speaker 1>the anti freeze properties of polar bears fur. Truly, everything

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<v Speaker 1>can be researched, even a game show. Well, it's certainly

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<v Speaker 1>important to do things in your life besides work. When

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<v Speaker 1>you love your work, you can gain insights from all

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<v Speaker 1>kinds of sources if you're paying attention. So pay attention.

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<v Speaker 1>You can learn a lot about the world just by

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<v Speaker 1>being in it. In the meantime, this is Laura. Thanks

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<v Speaker 1>for listening, and here's to making the most of our time.

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<v Speaker 1>Thanks for listening to Before Breakfast. If you've got questions, ideas,

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<v Speaker 1>or feedback, you can reach me at Laura at Laura

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<v Speaker 1>vandercam dot com. Before Breakfast is a production of iHeartMedia.

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<v Speaker 1>For more podcasts from iHeartMedia, please visit the iHeartRadio app,

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