WEBVTT - Much Ado About Nothing Phone

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<v Speaker 1>Welcome to tech Stuff, a production from I Heart Radio.

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<v Speaker 1>Hey there, and welcome to tech Stuff. I'm your host,

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<v Speaker 1>Jonathan Strickland. I'm an executive producer with my Heart Radio

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<v Speaker 1>and how the tech are you? You know? A few

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<v Speaker 1>weeks back, I talked about the fair phone as a

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<v Speaker 1>sort of gateway topic that could let me talk about

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<v Speaker 1>a lot of serious challenges that the tech industry and

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<v Speaker 1>we as consumers face if we want to try and

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<v Speaker 1>be ethical and responsible with our our tech purchases and strategies.

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<v Speaker 1>So in that episode, we talked about environmental and social issues,

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<v Speaker 1>and we covered things like sustainability, and we covered things

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<v Speaker 1>like human rights because there are a lot of different

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<v Speaker 1>steps in the supply chain where that's a real issue.

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<v Speaker 1>And today, due to a listener request, the listener actually

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<v Speaker 1>downloaded the I Heart Radio app, they went to tech

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<v Speaker 1>Stuff left me a nice little voice message asking if

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<v Speaker 1>I could talk about this. We're gonna talk about a

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<v Speaker 1>different smartphone and what sets it apart from other devices

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<v Speaker 1>in its category. Uh, it is not going to be

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<v Speaker 1>nearly as heavy as the fair phone episode was because

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<v Speaker 1>we're not gonna dive back into all the human rights

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<v Speaker 1>stuff and sustainability stuff. To great extent, but I hope

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<v Speaker 1>you will learn some interesting things along the way. So

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<v Speaker 1>the phone we're going to talk about today is the

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<v Speaker 1>Nothing Phone, specifically the Nothing Phone open bracket one, closed bracket,

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<v Speaker 1>so the Nothing Phone one. Uh. This phone actually shares

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<v Speaker 1>a couple of superficial similarities with the Fair Phone and

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<v Speaker 1>one important non superficial similarity. So for one thing, it

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<v Speaker 1>is not going to be sold in the United States.

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<v Speaker 1>Neither the Fair Phone nor the Nothing Phone will be

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<v Speaker 1>sold here in the US. So if you are in

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<v Speaker 1>the United States, I'm sorry this phone is not going

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<v Speaker 1>to be available. I can't get it either. So um,

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<v Speaker 1>but you know, listen to the episode because there's some

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<v Speaker 1>important stuff in here. And by the way, it's clear

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<v Speaker 1>that it's not gonna be sold in the US because

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<v Speaker 1>the f c C, the Federal Communications Commission, didn't certify

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<v Speaker 1>the device, and that as a requirement if you're going

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<v Speaker 1>to have a cellular device operate on United States networks.

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<v Speaker 1>Superficial similarity number two. Both Fair Phone and the Nothing

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<v Speaker 1>Phone one rely on a version of the Android operating system,

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<v Speaker 1>and we're gonna talk more about you know, Android OS

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<v Speaker 1>and how it appears on more phones in a little

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<v Speaker 1>bit in this episode, now one less superficial. One important

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<v Speaker 1>similarity between the Fair Phone and the Nothing Phone is

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<v Speaker 1>that the Nothing Phone also takes a pretty cool approach

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<v Speaker 1>when it comes to at least some of the material

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<v Speaker 1>in the phone itself. So the Nothing Phone has an

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<v Speaker 1>aluminum case that is then coded with gorilla glass. So

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<v Speaker 1>when you look at the Nothing Phone, it kind of

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<v Speaker 1>look like it has a clear case, and then you're

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<v Speaker 1>looking into the the aluminum uh casing itself almost like

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<v Speaker 1>you're almost like you have stripped the shell off of

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<v Speaker 1>another smartphone. It has that kind of cool esthetically industrial

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<v Speaker 1>look I think. Anyway, the bit that's important is that

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<v Speaker 1>the company says they use recycled aluminum to make those cases,

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<v Speaker 1>which is following that sort of ethical sustainability approach that

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<v Speaker 1>Fair Phone uses. So I wanted to call that out

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<v Speaker 1>because I think that's really cool. I think that's a

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<v Speaker 1>great thing to do, is to rely on recycled materials

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<v Speaker 1>rather than mining for new ones. But really that's where

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<v Speaker 1>the surface similarities kind of end between the Fair Phone

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<v Speaker 1>and the Nothing Phone. So the Nothing Phone isn't really

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<v Speaker 1>meant to address sustainability or ethics issues in the text

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<v Speaker 1>fear the same way the fair phone does. It doesn't

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<v Speaker 1>push his hard in that in that regard. But boy, howdy,

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<v Speaker 1>the marketing for the Nothing phone has been, i'll say,

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<v Speaker 1>pretty aggressive. If you just pop on over to Nothing

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<v Speaker 1>Technologies web page, you'll get to read some of that

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<v Speaker 1>marketing and you'll see stuff like quote less distractions, more soul,

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<v Speaker 1>just pure instinct, formed as a machine told through beautiful symbols,

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<v Speaker 1>deeper interactions, and brave simplicity. Phone one can bring us

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<v Speaker 1>back to us end quote. Now. I like that This

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<v Speaker 1>doesn't actually say a whole bunch of useful stuff about

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<v Speaker 1>the phone itself, but it feels like it's really deep

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<v Speaker 1>and meaningful. All right. Now, Before I dive into the phone,

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<v Speaker 1>which you know will be most the bigger part of

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<v Speaker 1>this episode, and talk about what it does and some

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<v Speaker 1>other related stuff about it, I want to talk first

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<v Speaker 1>about the company behind it, which is called Nothing Technology Limited.

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<v Speaker 1>One of the co founders of Nothing Technology is a

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<v Speaker 1>guy named Carl Pay. Now, Carl Pay co founded another

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<v Speaker 1>phone company called one Plus. This happened back in One

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<v Speaker 1>plus is an incredibly successful hardware company, especially in places

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<v Speaker 1>like India. The smartphones that one plus makes are popular

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<v Speaker 1>among millions hundreds of millions of users. One plus does

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<v Speaker 1>something similar to what Nothing is trying to do, which

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<v Speaker 1>is it produces Android based smartphones that aim to market

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<v Speaker 1>interesting features for a mid range price. So in both

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<v Speaker 1>one plus and Nothing Technology, pays companies aren't necessarily pushing

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<v Speaker 1>to create the flagship device for that platform, that being

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<v Speaker 1>Android phones, but rather one that is compelling while costing

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<v Speaker 1>less than competing phones are in the same general field. Now,

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<v Speaker 1>Pay left one Plus in twenty which came as a

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<v Speaker 1>surprise to some people because the company had grown into

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<v Speaker 1>a big brand. It was incredibly successful, so why leave, Well,

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<v Speaker 1>Pay was getting ready to launch a new company. In fact,

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<v Speaker 1>he did it almost immediately after leaving one plus, and

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<v Speaker 1>he secured investments from some pretty interesting folks here in

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<v Speaker 1>the United States, which includes former Apple designer Tony Fidel

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<v Speaker 1>Reddits CEO Steve Hoffman is one of the big investors.

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<v Speaker 1>Twitches co founder Kevin Lynn is another, and there were more.

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<v Speaker 1>And Pay started talking about how tech had kind of

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<v Speaker 1>lost its way, like it lost its magical touch on us,

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<v Speaker 1>and this would lead right into the marketing spiel for

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<v Speaker 1>Nothing technology in general and Nothing Phone in particular. So

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<v Speaker 1>Pay was essentially saying that, you know, in the early

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<v Speaker 1>smartphone days, so really, when Steve Jobs first introduced the iPhone,

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<v Speaker 1>consumers reacted with excitement and wonder and they just gushed

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<v Speaker 1>about these new devices. It was something to celebrate. And

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<v Speaker 1>if you just go back and watch early Apple iPhone

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<v Speaker 1>press events like for the first few iPhones, especially the

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<v Speaker 1>ones that Steve Jobs lead before his passing in two

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<v Speaker 1>thousand eleven, if you watch those, you'll really see what

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<v Speaker 1>pay is kind of talking about. You'll see these big

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<v Speaker 1>reactions from the crowd over these things. Like it was

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<v Speaker 1>this enthusiasm and joy. It came across almost as if

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<v Speaker 1>Steve Jobs was promising the crowd that they were all

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<v Speaker 1>going to go to Disneyland on his dime. But these days,

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<v Speaker 1>Pay has said, folks tend to be a little more

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<v Speaker 1>reserved and skeptical, maybe even apathetic. They're not excited about

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<v Speaker 1>new products. They might still refresh them regularly because their

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<v Speaker 1>devices start getting less useful as time goes on, but

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<v Speaker 1>they're not enthusiastic about it. And Pay puts a lot

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<v Speaker 1>of the blame on the products themselves, although I think

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<v Speaker 1>really the blame goes on the companies that have created

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<v Speaker 1>this this incredible rapid refresh cycle that has kind of

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<v Speaker 1>burned us all out, Right, Like when there's a new

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<v Speaker 1>one every single year, there gets to be a point

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<v Speaker 1>where it's hard to innovate in a way that sets

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<v Speaker 1>something head and shoulders above everything that came before. Right,

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<v Speaker 1>you start to refine and you make things more powerful

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<v Speaker 1>and faster and more attractive, But it's hard to create

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<v Speaker 1>something that is a huge leap forward. It tends to

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<v Speaker 1>be smaller steps, and that just tends to get us

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<v Speaker 1>less excited over time, because we start to come to

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<v Speaker 1>expect these things like, of course it's gonna be faster,

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<v Speaker 1>of course it's going to be prettier. What else does

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<v Speaker 1>it have? That's kind of what pay was saying, And um,

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<v Speaker 1>he wanted to create a company that would design awesome

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<v Speaker 1>devices that people would want to use, devices that could

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<v Speaker 1>connect people to each other and include really cool features

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<v Speaker 1>along the way. So he launched Nothing Technology, which has

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<v Speaker 1>already come out with a set of wireless earbuds called

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<v Speaker 1>the ear one. It did that in one and the

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<v Speaker 1>Nothing Phone, for those who don't know it, came out

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<v Speaker 1>earlier this year too, in July. So this is a

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<v Speaker 1>phone now that has been on the market for a

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<v Speaker 1>few months now. Back one, the ear one bud's got

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<v Speaker 1>pretty good reviews. And by the way, when I say

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<v Speaker 1>ere one is really ear open bracket, one close bracket

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<v Speaker 1>or parentheses if you prefer. So, Yeah, the both the

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<v Speaker 1>phone and the ear have parentheses one in close parentheses

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<v Speaker 1>after them. That's kind of how they're designating it. Just

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<v Speaker 1>year one so whatever. Anyway, got really good reviews. People

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<v Speaker 1>said that the sound quality was great, that the battery

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<v Speaker 1>life was great, that it had a really neat kind

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<v Speaker 1>of aesthetic to it because the case is made out

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<v Speaker 1>of a clear plastic, transparent plastic. So that was kind

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<v Speaker 1>of set it apart from like the white air pods

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<v Speaker 1>from Apple or things like that. And it was obvious

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<v Speaker 1>that nothing technology was going to produce stuff of of

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<v Speaker 1>good quality and intriguing design. So the earbuds came out

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<v Speaker 1>and the word was then that a phone was going

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<v Speaker 1>to follow the next year, and that happened. It launched

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<v Speaker 1>in London, England in July. All right, so let's talk

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<v Speaker 1>a little bit about that phone. The phone's operating system,

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<v Speaker 1>which I mentioned earlier, is a version of Android OS,

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<v Speaker 1>is called Nothing OS. But Nothing didn't make their own

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<v Speaker 1>operating system. Really, what they did was create a skin,

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<v Speaker 1>a user interface that sits on top of an Android

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<v Speaker 1>OS core or body if you prefer. And this is

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<v Speaker 1>kind of what Google was planning for. When folks over

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<v Speaker 1>at Google were first developing the Android operating system, Apple

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<v Speaker 1>was preparing to launch the iPhone. So this is like

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<v Speaker 1>two thousand seven, and folks over at Google, we're trying

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<v Speaker 1>to create a next generation smartphone operating system that other

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<v Speaker 1>manufacturers can install on their devices. Google wasn't really keen

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<v Speaker 1>on jumping into the hardware business itself. All Right, I'm

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<v Speaker 1>gonna take a quick break. When we come back, I'll

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<v Speaker 1>talk more about Google's approach versus Apple's approach and how

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<v Speaker 1>that would define the strategy that these two companies made

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<v Speaker 1>when they were getting into the smartphone arena. But first,

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<v Speaker 1>let's take this quick break, Okay. As I said before

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<v Speaker 1>the break, Apple was coming into the smartphone market primarily

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<v Speaker 1>as a hardware company. That's what Apple was known for.

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<v Speaker 1>Everyone new Apple for its Mac computers and for its

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<v Speaker 1>iPod devices, which had become monstrous lee popular in the

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<v Speaker 1>mid two thousand's. Now more recently, the more recent years,

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<v Speaker 1>Apple has started to shift to become more services focused.

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<v Speaker 1>That's something that Tim Cook has been leading the charge

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<v Speaker 1>on in order to generate revenue by having Apple make

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<v Speaker 1>more money from things like subscriptions and by taking a

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<v Speaker 1>cut of in app transactions, so there's less of a

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<v Speaker 1>focus on the hardware itself. I mean, Apple still makes hardware,

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<v Speaker 1>and they still put a lot of effort into it,

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<v Speaker 1>but the push from a revenue standpoint has really kind

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<v Speaker 1>of shifted to services and less on how many of

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<v Speaker 1>these things can we sell this. By the way, it's

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<v Speaker 1>sort of what pay was getting at when he was

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<v Speaker 1>arguing that device design had kind of lost its way.

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<v Speaker 1>He's sort of imp lies at least in my mind.

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<v Speaker 1>Maybe I'm inferring. I'm inferring that Pay is saying that

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<v Speaker 1>companies like Apple no longer innovate in design the way

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<v Speaker 1>they used to. Uh their focused too much on finding

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<v Speaker 1>ways to make money through services. By the way, that's

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<v Speaker 1>something that around the world we're seeing regulators push back on,

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<v Speaker 1>right because we've seen a lot of of developers complain

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<v Speaker 1>that Apple locks them into a system and does not

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<v Speaker 1>allow them to use any alternatives, and that that is

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<v Speaker 1>anti competitive. So that's something else playing out around the

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<v Speaker 1>world right now, Well over at Google, the plan all

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<v Speaker 1>along was to provide an operating system platform that other

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<v Speaker 1>companies could use, because that operating system naturally emphasizes Google's

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<v Speaker 1>other services, and that's where Google derives revenue. So Google

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<v Speaker 1>was kind of looking at this services approach from the

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<v Speaker 1>beginning and wasn't really keen on getting into making its

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<v Speaker 1>own smartphones, so Google would not benefit directly from hardware sales,

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<v Speaker 1>but down the road, the company would make bookoos of

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<v Speaker 1>buckos because hundreds of millions of people would be using

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<v Speaker 1>phones with an operating system that tends to guide people

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<v Speaker 1>into using Google services. And again, Google has also gotten

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<v Speaker 1>in trouble for this, and there have been regulators claiming

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<v Speaker 1>that Google practices anti competitive strategies in the market. But

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<v Speaker 1>this means there's a fundamental difference between iOS and Android,

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<v Speaker 1>and it gets to the very core of this. iOS

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<v Speaker 1>is only meant to run on Apple devices, right, You're

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<v Speaker 1>only supposed to run iOS on things like iPhones and

0:14:41.360 --> 0:14:44.920
<v Speaker 1>iPads and that kind of stuff. Android operating system is

0:14:44.920 --> 0:14:49.000
<v Speaker 1>meant to run on whatever hardware a manufacturer wants to

0:14:49.880 --> 0:14:53.560
<v Speaker 1>put it on, assuming that they certify with Google to

0:14:53.800 --> 0:14:57.880
<v Speaker 1>run Android and manufacturers can tweak Android too that it

0:14:57.920 --> 0:15:00.880
<v Speaker 1>doesn't have to just be a pure droid experience. They

0:15:00.880 --> 0:15:04.080
<v Speaker 1>can actually put their own user interface on top of

0:15:04.120 --> 0:15:07.600
<v Speaker 1>the Android operating system. They can also include their own

0:15:07.640 --> 0:15:11.160
<v Speaker 1>apps as native apps on that, so that if you

0:15:11.200 --> 0:15:15.480
<v Speaker 1>were to get say a Motorola smartphone versus the Samsung

0:15:15.560 --> 0:15:18.720
<v Speaker 1>smartphone back in the day, you could have very different

0:15:18.720 --> 0:15:22.480
<v Speaker 1>apps on the homepage on there. Also, phone carriers can

0:15:22.480 --> 0:15:25.280
<v Speaker 1>get in on this too, so if you have T

0:15:25.480 --> 0:15:27.640
<v Speaker 1>Mobile versus if you have a T and T, you

0:15:27.640 --> 0:15:31.000
<v Speaker 1>could also have different apps pre installed on your phone

0:15:31.000 --> 0:15:33.640
<v Speaker 1>and on the home page. Now what this means is

0:15:34.280 --> 0:15:37.120
<v Speaker 1>you could buy two totally different Android phones made by

0:15:37.160 --> 0:15:40.600
<v Speaker 1>two different manufacturers, running on two different phone carriers. And

0:15:41.280 --> 0:15:43.800
<v Speaker 1>even though they're both wearing the same operating system, even

0:15:43.880 --> 0:15:46.120
<v Speaker 1>if all the internals are the same, like they're using

0:15:46.160 --> 0:15:48.840
<v Speaker 1>the same processor, they've got the same amount of memory,

0:15:48.880 --> 0:15:52.040
<v Speaker 1>the same amount of storage space. You can have a

0:15:52.160 --> 0:15:55.280
<v Speaker 1>very different look to the home page on the two

0:15:55.280 --> 0:16:00.880
<v Speaker 1>different devices, and often users lack the permissions to remove

0:16:01.120 --> 0:16:04.680
<v Speaker 1>some of those native apps that the various manufacturers and

0:16:04.720 --> 0:16:07.640
<v Speaker 1>carriers have pre installed on the phone. So you get

0:16:07.640 --> 0:16:09.400
<v Speaker 1>a phone it's got an app on it that you

0:16:09.440 --> 0:16:12.280
<v Speaker 1>don't want, you never use, but you can't remove it.

0:16:12.280 --> 0:16:15.080
<v Speaker 1>It's just stuck there. Now, we have a name for

0:16:15.120 --> 0:16:19.400
<v Speaker 1>this kind of software. We call it bloat where so

0:16:19.440 --> 0:16:22.640
<v Speaker 1>this is the stuff that manufacturers and carriers add on

0:16:22.760 --> 0:16:26.400
<v Speaker 1>top of a device and users are not typically able

0:16:26.440 --> 0:16:30.080
<v Speaker 1>to remove it, and it bloats the operating system. So

0:16:30.160 --> 0:16:32.760
<v Speaker 1>not only might you be irritated that there's this app

0:16:32.800 --> 0:16:34.800
<v Speaker 1>on your phone that you don't want but you can't

0:16:34.840 --> 0:16:38.120
<v Speaker 1>take it off, you might also get mad that that

0:16:38.200 --> 0:16:41.840
<v Speaker 1>app or apps are taking up space on your phone

0:16:42.160 --> 0:16:44.040
<v Speaker 1>that you wanted to use for something else. Like you

0:16:44.120 --> 0:16:46.600
<v Speaker 1>might think, oh, I'm not going to be able to

0:16:46.640 --> 0:16:49.280
<v Speaker 1>take as many photos as I want because this app

0:16:49.440 --> 0:16:51.720
<v Speaker 1>I don't want. There's no way for me to get

0:16:51.800 --> 0:16:53.960
<v Speaker 1>rid of it, and I can't free up that space

0:16:54.360 --> 0:16:56.880
<v Speaker 1>or free up that processing. It's slowing my phone down,

0:16:57.480 --> 0:17:01.760
<v Speaker 1>and it's making the experience less enjoyable. That is the

0:17:01.840 --> 0:17:05.200
<v Speaker 1>kind of issue with bloatwear. Well Nothing touts its version

0:17:05.240 --> 0:17:09.320
<v Speaker 1>of Android is being free of bloatwear. They say it's

0:17:09.359 --> 0:17:12.359
<v Speaker 1>more of a pure Android OS experience that is free

0:17:12.359 --> 0:17:16.000
<v Speaker 1>of bloatwear, and presumably that means that you could also

0:17:16.640 --> 0:17:19.760
<v Speaker 1>uninstall any apps that come preinstalled on a Nothing phone.

0:17:19.800 --> 0:17:22.840
<v Speaker 1>I don't know that for a fact, but if it's

0:17:22.840 --> 0:17:25.560
<v Speaker 1>truly free of bloatwear, it should be possible. Now. The

0:17:25.560 --> 0:17:31.160
<v Speaker 1>company also says it uses quote bespoke widgets, fonts, sounds,

0:17:31.200 --> 0:17:37.600
<v Speaker 1>and wallpapers end quote bespoke. Okay. I love tech and stuff,

0:17:37.680 --> 0:17:41.879
<v Speaker 1>but marketing speak sometimes makes my eyes roll around uncontrollably

0:17:41.920 --> 0:17:44.919
<v Speaker 1>in my head. I am sure it's very pretty to

0:17:44.960 --> 0:17:50.360
<v Speaker 1>look at, I have no doubt about it, but bespoke okay. Anyway,

0:17:50.880 --> 0:17:54.639
<v Speaker 1>One benefit that Nothing touts of its phone is that

0:17:54.680 --> 0:17:59.160
<v Speaker 1>the operating system doesn't prioritize first party apps over third

0:17:59.160 --> 0:18:03.199
<v Speaker 1>party apps. So what that means is that whatever you

0:18:03.240 --> 0:18:06.880
<v Speaker 1>install on a Nothing phone should run just as smoothly,

0:18:07.040 --> 0:18:12.520
<v Speaker 1>just as well as any native apps preinstalled on that phone,

0:18:12.560 --> 0:18:16.600
<v Speaker 1>any apps from Nothing itself. They should all run at

0:18:16.600 --> 0:18:20.040
<v Speaker 1>the same capability based upon the phone's technical specs, which

0:18:20.040 --> 0:18:22.359
<v Speaker 1>we will get into in a bit. So if you

0:18:22.400 --> 0:18:25.760
<v Speaker 1>were to install an app that had a greater requirement

0:18:25.880 --> 0:18:29.199
<v Speaker 1>on the hardware than a Nothing app would, yes, that

0:18:29.240 --> 0:18:32.639
<v Speaker 1>will make a difference. But it's saying we are not

0:18:32.680 --> 0:18:37.119
<v Speaker 1>prioritizing our own stuff over anyone else's. This phone is yours,

0:18:37.160 --> 0:18:39.760
<v Speaker 1>and whatever you put on it should run as as

0:18:39.800 --> 0:18:44.240
<v Speaker 1>well as possible based on the hardware. One example they

0:18:44.280 --> 0:18:46.840
<v Speaker 1>give is a Tesla app that lets you use your

0:18:46.880 --> 0:18:50.480
<v Speaker 1>phone to do stuff like unlock your Tesla vehicle. Now,

0:18:50.480 --> 0:18:53.440
<v Speaker 1>the company also says that the phone tracks your app

0:18:53.560 --> 0:18:56.879
<v Speaker 1>usage so that your most used apps are ready to

0:18:56.960 --> 0:18:59.960
<v Speaker 1>load right away. So if you happen to use something

0:19:00.160 --> 0:19:03.560
<v Speaker 1>like a Netflix app right to watch videos all the

0:19:03.600 --> 0:19:07.720
<v Speaker 1>time on your phone, then the Nothing phone essentially prioritizes

0:19:07.760 --> 0:19:10.520
<v Speaker 1>that app so that it takes less time to pop

0:19:10.640 --> 0:19:13.879
<v Speaker 1>up once you select it, and and there's less lag there.

0:19:14.560 --> 0:19:17.760
<v Speaker 1>So apps that you use much less frequently are quote

0:19:17.960 --> 0:19:20.959
<v Speaker 1>frozen to conserve power end quote, which I think just

0:19:21.040 --> 0:19:23.520
<v Speaker 1>means it has to go through the whole loading process

0:19:23.560 --> 0:19:27.359
<v Speaker 1>in order to get those active. Oh and the phone

0:19:27.480 --> 0:19:33.000
<v Speaker 1>one also has a native n f T gallery where

0:19:33.080 --> 0:19:36.440
<v Speaker 1>you can display your n f T s and even

0:19:36.480 --> 0:19:40.680
<v Speaker 1>track their prices on your home screen, so you can

0:19:41.840 --> 0:19:46.280
<v Speaker 1>display the digital things you've purchased and how much they're worth.

0:19:46.560 --> 0:19:49.480
<v Speaker 1>Now y'all already know how I feel about n f

0:19:49.520 --> 0:19:53.040
<v Speaker 1>T s, The fact that this display incorporates prices into

0:19:53.040 --> 0:19:56.840
<v Speaker 1>it feels really a key. It just reinforces the criticisms

0:19:56.880 --> 0:19:59.840
<v Speaker 1>I have about n f T S in general, so

0:20:00.240 --> 0:20:03.479
<v Speaker 1>this ain't a feature that I find particularly compelling. Also,

0:20:04.119 --> 0:20:07.720
<v Speaker 1>it's curious to me that there's still kind of promoting

0:20:07.760 --> 0:20:12.160
<v Speaker 1>that just because I feel like the general feeling about

0:20:12.280 --> 0:20:15.679
<v Speaker 1>n f T S has really become much more negative,

0:20:15.720 --> 0:20:21.159
<v Speaker 1>except for that small niche group of n f T

0:20:21.880 --> 0:20:27.000
<v Speaker 1>enthusiasts and evangelists. But that's neither here nor there. Now.

0:20:27.040 --> 0:20:30.560
<v Speaker 1>If you flip the phone so that the back faces up,

0:20:31.000 --> 0:20:34.480
<v Speaker 1>you'll see that you've got your gorilla glass coated aluminum

0:20:34.520 --> 0:20:36.920
<v Speaker 1>case has the sort of industrial look because you're looking

0:20:36.960 --> 0:20:40.120
<v Speaker 1>at just little panels of aluminium on the back. You'll

0:20:40.119 --> 0:20:42.879
<v Speaker 1>see that as a couple of camera lenses. Um. So

0:20:43.400 --> 0:20:45.880
<v Speaker 1>you also will see that if you get a notification

0:20:46.000 --> 0:20:49.480
<v Speaker 1>or a call, that bright lights will light up on

0:20:49.520 --> 0:20:55.400
<v Speaker 1>the back of the case in different shapes. There's actually

0:20:55.400 --> 0:20:59.119
<v Speaker 1>two sets of lights. Each set has ten lights in

0:20:59.160 --> 0:21:04.200
<v Speaker 1>it that can make these shapes. They are called glyphs.

0:21:04.720 --> 0:21:08.320
<v Speaker 1>Nothing calls these glyphs. So one set of ten is

0:21:08.400 --> 0:21:11.760
<v Speaker 1>for phone notifications. The other set of ten is for

0:21:12.000 --> 0:21:15.800
<v Speaker 1>different ring tones. And you can actually tweak how these

0:21:15.840 --> 0:21:19.400
<v Speaker 1>glyphs light up, and you can customize them so that

0:21:19.440 --> 0:21:21.680
<v Speaker 1>the glyphs will light up one way for say, an

0:21:21.680 --> 0:21:26.840
<v Speaker 1>incoming Facebook message, and they'll light up a different way

0:21:27.520 --> 0:21:31.359
<v Speaker 1>for a Twitter notification. Or you can have one glyph

0:21:31.400 --> 0:21:34.760
<v Speaker 1>appear if it's your mom calling you, and a totally

0:21:34.760 --> 0:21:37.840
<v Speaker 1>different one appearing if it's a your significant other calling you.

0:21:38.520 --> 0:21:42.000
<v Speaker 1>And you can tell who's calling or what's going on

0:21:42.040 --> 0:21:43.679
<v Speaker 1>with your phone just by looking at the back of

0:21:43.680 --> 0:21:47.360
<v Speaker 1>it and seeing the pattern of lights light up. I'll

0:21:47.400 --> 0:21:50.480
<v Speaker 1>talk about that more when we come back from this

0:21:50.560 --> 0:22:03.600
<v Speaker 1>quick break. Okay, So there are these lights, these glyphs

0:22:03.640 --> 0:22:07.160
<v Speaker 1>that can light up in different shapes on the back

0:22:07.200 --> 0:22:11.680
<v Speaker 1>of this phone and indicate that you've received a message

0:22:11.760 --> 0:22:15.119
<v Speaker 1>or that someone's calling you. Now, I probably would end

0:22:15.160 --> 0:22:18.560
<v Speaker 1>up spending ages setting up these glyphs to customize every

0:22:18.600 --> 0:22:21.760
<v Speaker 1>notification I can and every incoming call that I could

0:22:22.320 --> 0:22:25.720
<v Speaker 1>like in my context list, and then I would promptly

0:22:25.800 --> 0:22:30.320
<v Speaker 1>forget what was what, so I would have to float

0:22:30.359 --> 0:22:32.879
<v Speaker 1>the phone over anyway just to see what I was getting,

0:22:32.920 --> 0:22:34.919
<v Speaker 1>like whether it was a phone call or a notification

0:22:35.000 --> 0:22:38.280
<v Speaker 1>or whatever it might be. But that's on me, right,

0:22:38.440 --> 0:22:42.439
<v Speaker 1>Like I can't imagine looking at one of twenty different

0:22:42.480 --> 0:22:47.720
<v Speaker 1>potential patterns and immediately knowing, oh, that's a Twitter message

0:22:47.800 --> 0:22:50.240
<v Speaker 1>or something. If I had actually used all of them,

0:22:50.240 --> 0:22:52.400
<v Speaker 1>that is, if I only used a couple ensure, Yeah,

0:22:52.400 --> 0:22:54.360
<v Speaker 1>I mean that makes it way easier. But if you're

0:22:54.440 --> 0:22:58.040
<v Speaker 1>using all of them, you must have a better memory

0:22:58.080 --> 0:23:00.800
<v Speaker 1>than I do, which isn't saying much if we're being honest,

0:23:01.200 --> 0:23:03.520
<v Speaker 1>I can't really blame the phone for that. That's more

0:23:03.920 --> 0:23:06.480
<v Speaker 1>of a failing on my part. I think the glyphs

0:23:06.480 --> 0:23:10.240
<v Speaker 1>feature is kind of nifty. I mean, it's definitely the

0:23:10.560 --> 0:23:13.680
<v Speaker 1>eye catching feature on the phone. It's probably the most

0:23:13.680 --> 0:23:16.480
<v Speaker 1>effective way to grab someone's attention to the phone because

0:23:16.520 --> 0:23:20.480
<v Speaker 1>it's different from what other phones do. This is something

0:23:20.560 --> 0:23:23.720
<v Speaker 1>that sets it apart. But I would not call it

0:23:23.760 --> 0:23:26.920
<v Speaker 1>a killer feature on the phone simply because it really

0:23:26.960 --> 0:23:32.240
<v Speaker 1>has limited usefulness. One thing that is interesting is that

0:23:32.320 --> 0:23:37.320
<v Speaker 1>these glyphs are are actually tied to specific notification sounds

0:23:37.359 --> 0:23:41.040
<v Speaker 1>and ringtones on the phone. So, in other words, the

0:23:41.119 --> 0:23:44.560
<v Speaker 1>way you would assign a glyph to, let's say, a

0:23:44.600 --> 0:23:47.879
<v Speaker 1>Twitter notification is that you would go into the Twitter

0:23:47.960 --> 0:23:50.720
<v Speaker 1>app and you would go into its settings, and you

0:23:50.760 --> 0:23:54.920
<v Speaker 1>would change the notification sound for an incoming tweet to

0:23:55.760 --> 0:23:59.560
<v Speaker 1>a specific sound on the list. That sound correlates to

0:23:59.760 --> 0:24:04.120
<v Speaker 1>one of the ten glyphs for notifications, and so if

0:24:04.160 --> 0:24:08.159
<v Speaker 1>you have sounds turned on, you'll get that specific notification

0:24:08.280 --> 0:24:12.720
<v Speaker 1>sound and the corresponding glyph pattern will light up. So,

0:24:13.840 --> 0:24:15.879
<v Speaker 1>in other words, what you're really doing is you're changing

0:24:15.920 --> 0:24:19.320
<v Speaker 1>sounds and ring tones. You're not really choosing a specific

0:24:19.320 --> 0:24:21.919
<v Speaker 1>glyph so much as you're choosing the sound that corresponds

0:24:22.000 --> 0:24:26.159
<v Speaker 1>to that glyph. So you're stuck with the pre made

0:24:26.280 --> 0:24:30.359
<v Speaker 1>ring tones to choose a specific glyph for specific people.

0:24:30.760 --> 0:24:32.520
<v Speaker 1>So if there's a glyph you really like but you

0:24:32.560 --> 0:24:34.520
<v Speaker 1>hate the ring tone, well, you can put your phone

0:24:34.520 --> 0:24:37.160
<v Speaker 1>on silent, the glyph will light up, the ring tone

0:24:37.200 --> 0:24:40.399
<v Speaker 1>won't play, but you're stuck with that ring tone with

0:24:40.440 --> 0:24:42.800
<v Speaker 1>that glyph. Right. You can't change the ring tone and

0:24:42.920 --> 0:24:45.359
<v Speaker 1>keep that same glyph. You'll get whatever glyph goes with

0:24:45.400 --> 0:24:48.399
<v Speaker 1>the new ring tone. Um, I just think it's kind

0:24:48.440 --> 0:24:51.719
<v Speaker 1>of a weird gimmick more than a feature. That quote

0:24:51.800 --> 0:24:55.200
<v Speaker 1>brings us all back together, all right, So let's talk

0:24:55.600 --> 0:24:59.840
<v Speaker 1>about actual specs here. So the phone's processor is a

0:25:00.040 --> 0:25:05.480
<v Speaker 1>WELLcom snap Dragon seven seven eight G plus. This chip

0:25:05.600 --> 0:25:08.639
<v Speaker 1>set debuted last year and the seven series of snap

0:25:08.720 --> 0:25:13.679
<v Speaker 1>Dragon chips are end snap Dragons high end range, but

0:25:13.760 --> 0:25:17.360
<v Speaker 1>they are below like flagship level, so kind of like

0:25:17.880 --> 0:25:21.040
<v Speaker 1>between flagship and mid range. So it's a good processor,

0:25:21.320 --> 0:25:23.760
<v Speaker 1>but it's not top of the line. It's not the

0:25:23.800 --> 0:25:26.800
<v Speaker 1>best of the best. This does, however, mean that the

0:25:26.800 --> 0:25:30.040
<v Speaker 1>phone isn't gonna cost as much because the processors not

0:25:30.160 --> 0:25:33.960
<v Speaker 1>as expensive. It also has five G connectivity, so you're

0:25:33.960 --> 0:25:37.240
<v Speaker 1>able to tap into that. So in places that have

0:25:37.960 --> 0:25:41.199
<v Speaker 1>the high density, you know, high frequency five G, you

0:25:41.240 --> 0:25:45.800
<v Speaker 1>can get that incredible responsiveness on five G. The problem

0:25:45.840 --> 0:25:51.240
<v Speaker 1>is that's just not available everywhere. The distance of transmission

0:25:51.359 --> 0:25:53.439
<v Speaker 1>for that level of five G is pretty limited and

0:25:53.440 --> 0:25:55.880
<v Speaker 1>it can't do stuff like go through walls, for example,

0:25:56.520 --> 0:26:01.520
<v Speaker 1>So you will get that incredible speed in specific instances,

0:26:01.560 --> 0:26:05.000
<v Speaker 1>but not everywhere. There are two camera lenses on the

0:26:05.000 --> 0:26:07.840
<v Speaker 1>back of the phone. The first is a regular fifty

0:26:07.920 --> 0:26:12.399
<v Speaker 1>megapixel sensor with optical image stabilization. A quick reminder on

0:26:12.520 --> 0:26:14.880
<v Speaker 1>megapixels here, it's been a long time since I've really

0:26:14.920 --> 0:26:18.800
<v Speaker 1>talked about megapixels. Essentially, megapixel tells you the number of

0:26:18.920 --> 0:26:21.520
<v Speaker 1>dots or points of light that will make up a

0:26:21.600 --> 0:26:24.760
<v Speaker 1>digital image, and this is true no matter how large

0:26:24.840 --> 0:26:28.439
<v Speaker 1>the screen is. So fifty megapixels tells you that the

0:26:28.520 --> 0:26:32.560
<v Speaker 1>photos you take will have essentially fifty million little points

0:26:32.600 --> 0:26:35.840
<v Speaker 1>that make up that image. This is oversimplifying things, but

0:26:35.880 --> 0:26:38.320
<v Speaker 1>that's essentially what it means. So in the good old

0:26:38.400 --> 0:26:41.760
<v Speaker 1>days digital camera companies, back when we would just buy

0:26:41.840 --> 0:26:46.360
<v Speaker 1>regular consumer digital cameras, before cell phones had decent cameras

0:26:46.359 --> 0:26:49.440
<v Speaker 1>in them, they would use high megapixel numbers as sort

0:26:49.440 --> 0:26:51.760
<v Speaker 1>of a metric of quality, like this phone is better

0:26:51.800 --> 0:26:55.640
<v Speaker 1>because it has more megapixels. That's kind of an oversimplification

0:26:56.400 --> 0:26:58.320
<v Speaker 1>because there are a lot of other factors that are

0:26:58.359 --> 0:27:03.119
<v Speaker 1>important in determining each quality. It's not just megapixel count.

0:27:03.600 --> 0:27:06.640
<v Speaker 1>High megapixel count is important if you plan on doing

0:27:06.720 --> 0:27:10.280
<v Speaker 1>something like showing off digital images on a large screen. Right,

0:27:10.320 --> 0:27:13.560
<v Speaker 1>let's say that you're taking photos on a camera and

0:27:13.600 --> 0:27:18.720
<v Speaker 1>you're planning on putting those photos on a giant television. Well,

0:27:18.760 --> 0:27:21.720
<v Speaker 1>you want a high megapixel count so that that image

0:27:21.760 --> 0:27:24.720
<v Speaker 1>still looks good on the big screen and doesn't look

0:27:25.280 --> 0:27:28.480
<v Speaker 1>grainy or anything like that. Or maybe you want to

0:27:28.520 --> 0:27:32.000
<v Speaker 1>print out giant posters of whatever you're taking photos of.

0:27:32.040 --> 0:27:35.000
<v Speaker 1>You want high megapixel count so that the resolution is

0:27:35.040 --> 0:27:38.000
<v Speaker 1>still good when you're on this much larger format. That's

0:27:38.000 --> 0:27:42.200
<v Speaker 1>where megapixels are really important. The second camera on the

0:27:42.359 --> 0:27:45.720
<v Speaker 1>Nothing phone one is an ultra wide lens, but it

0:27:45.760 --> 0:27:51.080
<v Speaker 1>also has a fifty megapixel sensor, so five zero megapixel sensor.

0:27:51.600 --> 0:27:54.280
<v Speaker 1>There's also a front facing camera on the phone. This

0:27:54.320 --> 0:27:57.480
<v Speaker 1>one has a more modest sixteen megapixels. Now I say

0:27:57.520 --> 0:28:01.840
<v Speaker 1>more modest because again, I remember when consumer digital cameras

0:28:02.240 --> 0:28:05.879
<v Speaker 1>were maxing out at like ten or twelve megapixels. So

0:28:05.960 --> 0:28:09.600
<v Speaker 1>just having a sixteen megapixels a front facing camera, it's

0:28:09.640 --> 0:28:12.359
<v Speaker 1>incredible when you if you've been around long enough to

0:28:12.400 --> 0:28:16.399
<v Speaker 1>have seen how digital camera technology has improved over the

0:28:16.480 --> 0:28:19.840
<v Speaker 1>last two decades, really three decades, I'm getting old, so

0:28:20.680 --> 0:28:24.639
<v Speaker 1>pretty incredible in that regard. The phone is capable of

0:28:24.680 --> 0:28:29.000
<v Speaker 1>recording video add up to four K resolution, which is

0:28:29.040 --> 0:28:33.800
<v Speaker 1>pretty impressive. The screen on the phone is oh lad,

0:28:34.119 --> 0:28:38.320
<v Speaker 1>it's organic led. It has a one hurts or fresh

0:28:38.400 --> 0:28:40.960
<v Speaker 1>rate that actually is really impressive. That's one of the

0:28:41.000 --> 0:28:45.320
<v Speaker 1>things about this phone that I find pretty amazing. It's

0:28:45.320 --> 0:28:47.520
<v Speaker 1>better than a lot of flagship phones out there that

0:28:47.600 --> 0:28:50.160
<v Speaker 1>max out at around sixty hurts. Now, in case you're

0:28:50.200 --> 0:28:54.240
<v Speaker 1>not familiar with the term refresh. Essentially, this refers to

0:28:54.320 --> 0:28:57.280
<v Speaker 1>the number of times that the screen renders itself. A

0:28:57.400 --> 0:29:02.960
<v Speaker 1>refreshes each second, so hurts means the screen refreshes a

0:29:03.040 --> 0:29:06.880
<v Speaker 1>hundred twenty times per second. For you. This creates a

0:29:06.960 --> 0:29:11.640
<v Speaker 1>smoother experience when you're scrolling through the phone, or it

0:29:11.720 --> 0:29:13.760
<v Speaker 1>can improve the experience if you're using your phone to

0:29:13.760 --> 0:29:17.160
<v Speaker 1>do stuff like play games on it. The screen measures

0:29:17.200 --> 0:29:19.680
<v Speaker 1>six and a half inches on the diagonal and has

0:29:19.680 --> 0:29:23.719
<v Speaker 1>a resolution of ten eighty by two hundred, so not

0:29:23.840 --> 0:29:26.240
<v Speaker 1>like super high resolution. But it's also a small screen,

0:29:26.680 --> 0:29:31.480
<v Speaker 1>so you don't need super high resolution at that size.

0:29:31.680 --> 0:29:34.760
<v Speaker 1>And and at how far you're away you are from

0:29:34.800 --> 0:29:37.240
<v Speaker 1>the screen, you're gonna be pretty close to it. Nothing

0:29:37.240 --> 0:29:40.480
<v Speaker 1>Technology advertised the screen as being capable of a brightness

0:29:40.480 --> 0:29:44.680
<v Speaker 1>of up to twe knits. A knit in i T,

0:29:45.200 --> 0:29:48.200
<v Speaker 1>as you probably have gathered at this point just from context,

0:29:48.720 --> 0:29:52.280
<v Speaker 1>is a measurement of the brightness of light. So one

0:29:52.360 --> 0:29:56.720
<v Speaker 1>knit is equal to one candela per square meter. A

0:29:56.840 --> 0:30:01.800
<v Speaker 1>candela refers to candle power. So now you're saying that's

0:30:01.880 --> 0:30:06.440
<v Speaker 1>not really giving me an idea of brightness. Well, let's

0:30:06.440 --> 0:30:09.120
<v Speaker 1>put it this way. The noonday sun has a brightness

0:30:09.160 --> 0:30:12.640
<v Speaker 1>of about one point six billion knits, so you know,

0:30:12.800 --> 0:30:17.320
<v Speaker 1>just think, okay, well, what would twelve knits look like then? Now,

0:30:17.320 --> 0:30:22.200
<v Speaker 1>according to ultra Vision LED Solutions, the average television has

0:30:22.240 --> 0:30:27.280
<v Speaker 1>a brightness of around four hundred fifty knits, so significantly

0:30:27.320 --> 0:30:30.040
<v Speaker 1>brighter than that. Right, it's almost three times as bright.

0:30:30.560 --> 0:30:32.920
<v Speaker 1>But then you don't typically take your brand new TV

0:30:33.120 --> 0:30:37.200
<v Speaker 1>outside into bright sunlight, but you do take your smartphone

0:30:37.200 --> 0:30:39.800
<v Speaker 1>out there. So that explains why phones need to be

0:30:39.840 --> 0:30:43.880
<v Speaker 1>brighter than televisions, because in sunlight, if it's a dim screen,

0:30:43.920 --> 0:30:47.400
<v Speaker 1>you can't see anything on it. However, I should add

0:30:47.960 --> 0:30:50.840
<v Speaker 1>that a review of the phone one that was published

0:30:50.840 --> 0:30:55.640
<v Speaker 1>by The Verge revealed that the actual max brightness was

0:30:55.680 --> 0:30:59.520
<v Speaker 1>closer to seven hundred knits and that Nothing Technology had

0:30:59.520 --> 0:31:02.480
<v Speaker 1>clarified that the company had eased off on the brightness

0:31:02.800 --> 0:31:05.840
<v Speaker 1>in order to preserve battery power. That you know, if

0:31:05.880 --> 0:31:09.440
<v Speaker 1>you were blasting at twelve knits, you're draining the battery

0:31:09.560 --> 0:31:12.920
<v Speaker 1>much faster. But that a future firmware update could remove

0:31:13.080 --> 0:31:15.680
<v Speaker 1>this kind of throttle feature and allow you to go

0:31:15.720 --> 0:31:17.760
<v Speaker 1>all the way up to twelve hundred. So maybe by

0:31:17.760 --> 0:31:19.760
<v Speaker 1>the time you hear this, the max really will be

0:31:19.840 --> 0:31:24.160
<v Speaker 1>twelve knits anyway, according to the review even seven hundred

0:31:24.360 --> 0:31:27.320
<v Speaker 1>knits was more than sufficient for upgrading the phone indirect

0:31:27.360 --> 0:31:30.960
<v Speaker 1>sunlight without a problems, so there's no real issue here.

0:31:31.000 --> 0:31:33.000
<v Speaker 1>It's it seems like it's pretty good in that regard.

0:31:33.680 --> 0:31:36.840
<v Speaker 1>While nothing technology says. The phone one has a battery

0:31:36.880 --> 0:31:39.360
<v Speaker 1>life to support up to eighteen hours of use, the

0:31:39.480 --> 0:31:43.240
<v Speaker 1>Verge reported that the phone's charge was pretty much drained

0:31:43.240 --> 0:31:46.440
<v Speaker 1>after a single day's use, not like twenty four hours,

0:31:46.440 --> 0:31:50.000
<v Speaker 1>but just like using a phone in a typical day. However,

0:31:50.040 --> 0:31:52.160
<v Speaker 1>the reviewer does say that they tend to put their

0:31:52.160 --> 0:31:56.720
<v Speaker 1>phones through heavy use scenarios, so you should imagine someone

0:31:56.760 --> 0:32:00.440
<v Speaker 1>who's on their phone frequently throughout the day, but at

0:32:00.440 --> 0:32:02.840
<v Speaker 1>by the end of the day the phone was pretty

0:32:02.920 --> 0:32:06.240
<v Speaker 1>much out of charge. The phone supports thirties three W

0:32:06.440 --> 0:32:09.520
<v Speaker 1>wired charging, so it can go back up to around

0:32:09.520 --> 0:32:13.200
<v Speaker 1>fifty power pretty quickly, like within twenty minutes or so.

0:32:13.960 --> 0:32:18.560
<v Speaker 1>It can also charge wirelessly with a g charging station

0:32:18.800 --> 0:32:21.640
<v Speaker 1>at fifteen W. It's slower than if you used a

0:32:21.640 --> 0:32:25.520
<v Speaker 1>wired charger, but it is capable of charging wirelessly, which

0:32:26.280 --> 0:32:29.520
<v Speaker 1>puts it in a pretty small subset of of of

0:32:29.840 --> 0:32:36.400
<v Speaker 1>medium and smartphones It can also reverse charge other devices

0:32:36.440 --> 0:32:39.080
<v Speaker 1>like those earbuds I talked about at five W so

0:32:39.120 --> 0:32:42.520
<v Speaker 1>you can actually wirelessly charge your earbuds from your phone

0:32:43.120 --> 0:32:45.480
<v Speaker 1>if you want to, which is again nifty is not

0:32:45.640 --> 0:32:49.440
<v Speaker 1>something that you typically see in mid range phones. Uh.

0:32:49.480 --> 0:32:53.440
<v Speaker 1>It does not include a charger itself, so you would

0:32:53.480 --> 0:32:56.239
<v Speaker 1>actually have to go out and buy the cable and

0:32:56.320 --> 0:33:00.960
<v Speaker 1>plug and everything uh separately, but that's not that unusual

0:33:01.120 --> 0:33:04.760
<v Speaker 1>in in devices that are sold in Europe. All told,

0:33:05.000 --> 0:33:10.120
<v Speaker 1>the base level Nothing Phone one comes in at three pounds,

0:33:10.640 --> 0:33:13.880
<v Speaker 1>which is about four bucks right now due to the

0:33:13.880 --> 0:33:16.840
<v Speaker 1>British pound being weaker against the US dollar than I've

0:33:16.880 --> 0:33:19.760
<v Speaker 1>ever seen in my life. That will get you a

0:33:19.800 --> 0:33:22.640
<v Speaker 1>phone with eight gigabytes of RAMS and a hundred twenty

0:33:22.680 --> 0:33:26.280
<v Speaker 1>eight gigabytes of storage space, and you can upgrade to

0:33:26.480 --> 0:33:29.520
<v Speaker 1>a twelve gigabyte RAM and two hundred fifty six gigabytes

0:33:29.520 --> 0:33:32.440
<v Speaker 1>storage version of the phone one. That one would cost

0:33:32.480 --> 0:33:36.440
<v Speaker 1>four nine pounds are around five hundred fifty bucks American

0:33:36.880 --> 0:33:40.080
<v Speaker 1>again due to that exchange rate. So this puts the

0:33:40.120 --> 0:33:45.000
<v Speaker 1>Nothing Phone into the category of mid range smartphones. It's

0:33:45.080 --> 0:33:48.959
<v Speaker 1>not priced as a budget phone. It's more expensive than

0:33:48.960 --> 0:33:52.800
<v Speaker 1>budget phones, but It's also half as expensive as the

0:33:52.840 --> 0:33:56.240
<v Speaker 1>flagship phones that are out there now. I have not

0:33:56.440 --> 0:33:59.440
<v Speaker 1>personally used one of these phones because I'm in the States,

0:33:59.480 --> 0:34:02.800
<v Speaker 1>but my impression based upon what I have seen, is

0:34:02.840 --> 0:34:06.200
<v Speaker 1>that this is a good mid range Android smartphone. Now,

0:34:06.360 --> 0:34:08.520
<v Speaker 1>some features that you're just not gonna find in most

0:34:08.560 --> 0:34:11.840
<v Speaker 1>other mid range phones on the market, like that reversible

0:34:11.880 --> 0:34:15.719
<v Speaker 1>charging feature. The glyphs are a really nifty idea. It

0:34:15.840 --> 0:34:19.840
<v Speaker 1>really does make the phone, you know, stand out, but

0:34:20.280 --> 0:34:22.960
<v Speaker 1>it wouldn't be a practical feature for someone like me.

0:34:23.600 --> 0:34:25.600
<v Speaker 1>I would think they were pretty, and then I would

0:34:25.640 --> 0:34:27.879
<v Speaker 1>never worry about them again. I would just as soon

0:34:27.960 --> 0:34:29.759
<v Speaker 1>keep my phone face up so I can see what

0:34:29.840 --> 0:34:33.080
<v Speaker 1>notifications are coming in, rather than sit there and say, huh,

0:34:33.719 --> 0:34:37.520
<v Speaker 1>that is a blinking see which of the which is

0:34:37.640 --> 0:34:40.400
<v Speaker 1>the things that I assigned a blinking C two I

0:34:40.400 --> 0:34:44.000
<v Speaker 1>wouldn't remember. So in short, my first impression is that

0:34:45.000 --> 0:34:49.719
<v Speaker 1>pay is following a similar playbook with nothing technology as

0:34:49.719 --> 0:34:52.759
<v Speaker 1>he did over at one Plus. He's creating smartphones and

0:34:52.840 --> 0:34:57.440
<v Speaker 1>accessories that includes some nifty features at mid range prices,

0:34:57.960 --> 0:35:01.000
<v Speaker 1>and I think this is awesome, but I also think

0:35:01.000 --> 0:35:05.640
<v Speaker 1>it falls far far short of the marketing messages we've received.

0:35:06.000 --> 0:35:10.760
<v Speaker 1>I don't see the Nothing phone as transforming smartphones in general. Um,

0:35:10.760 --> 0:35:14.319
<v Speaker 1>which is again that's kind of the hype that was

0:35:14.640 --> 0:35:18.160
<v Speaker 1>around this phone before it was launched. There were outlets

0:35:18.160 --> 0:35:20.760
<v Speaker 1>out there saying that, you know, if we're to believe

0:35:20.800 --> 0:35:23.800
<v Speaker 1>what's being said, that Nothing phone is going to change everything,

0:35:23.960 --> 0:35:27.760
<v Speaker 1>it's not. It just isn't. Um. It's a good phone,

0:35:28.160 --> 0:35:34.040
<v Speaker 1>but it's not going to transform smartphones. Uh. It's a

0:35:34.040 --> 0:35:36.240
<v Speaker 1>good phone and a good price pretty much, full stop.

0:35:36.640 --> 0:35:38.960
<v Speaker 1>So I think the other takeaway we can keep in

0:35:39.000 --> 0:35:41.640
<v Speaker 1>mind with this episode, it's one that we all know,

0:35:41.960 --> 0:35:46.320
<v Speaker 1>but it bears repeating. Marketing can be deceiving. In fact,

0:35:46.719 --> 0:35:54.280
<v Speaker 1>marketing frequently is deceiving. Maybe it it uh exaggerates things,

0:35:54.360 --> 0:35:58.600
<v Speaker 1>Maybe it couches things in language where the language doesn't

0:35:58.600 --> 0:36:03.239
<v Speaker 1>really mean anything, like you can't quantify it. That's how

0:36:03.480 --> 0:36:07.359
<v Speaker 1>Nothing phone was, Like Nothing phones, marketing was all about this,

0:36:08.120 --> 0:36:12.640
<v Speaker 1>these these feelings and these abstract concepts that you can't

0:36:12.680 --> 0:36:17.920
<v Speaker 1>tie to specific metrics, right like, how do you measure

0:36:18.280 --> 0:36:22.680
<v Speaker 1>how deep your experience is? There's nothing to measure. So

0:36:23.560 --> 0:36:25.799
<v Speaker 1>that's something that you should always keep in mind when

0:36:25.800 --> 0:36:28.640
<v Speaker 1>you encounter that kind of messaging it's just like, does

0:36:28.719 --> 0:36:31.920
<v Speaker 1>this actually mean something? Is it? Is it something that

0:36:31.960 --> 0:36:35.719
<v Speaker 1>you can quantify, or is it just there to kind

0:36:35.760 --> 0:36:40.840
<v Speaker 1>of get your interests? And that's it. Um. Sometimes marketing

0:36:40.960 --> 0:36:44.760
<v Speaker 1>lies by omission, right, Like they'll leave out important stuff

0:36:45.560 --> 0:36:48.840
<v Speaker 1>that if you knew, would very much change your perception

0:36:48.880 --> 0:36:51.840
<v Speaker 1>of the device. So it's just good to remember that

0:36:51.880 --> 0:36:55.880
<v Speaker 1>when we encounter marketing, any kind of marketing, we should

0:36:56.200 --> 0:36:59.880
<v Speaker 1>kind of keep a skeptic hat on. Whether that marketing

0:37:00.080 --> 0:37:03.440
<v Speaker 1>trying to sell us a product or a service, or

0:37:03.480 --> 0:37:07.040
<v Speaker 1>an image of a brand or just an idea. We

0:37:07.120 --> 0:37:10.960
<v Speaker 1>need to approach with some critical thinking. Don't just dismiss stuff.

0:37:11.000 --> 0:37:14.200
<v Speaker 1>Don't just say, oh, they're marketing it, so there must

0:37:14.200 --> 0:37:16.239
<v Speaker 1>not be anything to it. That's not the case either.

0:37:16.719 --> 0:37:20.279
<v Speaker 1>It just means examine those claims carefully, ask what they

0:37:20.320 --> 0:37:24.920
<v Speaker 1>actually mean. Maybe they don't mean anything, And that's just

0:37:24.960 --> 0:37:28.280
<v Speaker 1>good to know before you go into it. Uh yeah,

0:37:28.520 --> 0:37:31.640
<v Speaker 1>always important to keep that in mind whenever anyone is

0:37:32.120 --> 0:37:36.359
<v Speaker 1>trying to market stuff to you, or as Wesley from

0:37:36.400 --> 0:37:39.799
<v Speaker 1>The Princess Bride would say, life is pain. Anyone who

0:37:39.840 --> 0:37:44.120
<v Speaker 1>says otherwise is selling something. All right, that's it. Thanks

0:37:44.160 --> 0:37:46.799
<v Speaker 1>again for this request. I would thank you by name,

0:37:46.840 --> 0:37:50.640
<v Speaker 1>but you didn't leave it in the message, so I

0:37:50.680 --> 0:37:53.120
<v Speaker 1>don't have a name to thank But it was great

0:37:53.160 --> 0:37:55.400
<v Speaker 1>to be able to look into this I and there

0:37:55.480 --> 0:37:58.600
<v Speaker 1>nothing fune to kind of gone over my head, largely,

0:37:58.640 --> 0:38:02.600
<v Speaker 1>I think, because again, it's not a United States based phone,

0:38:02.800 --> 0:38:04.840
<v Speaker 1>right it's based over in the UK, and it's going

0:38:04.920 --> 0:38:06.680
<v Speaker 1>to be sold in Europe and places like that, but

0:38:06.760 --> 0:38:10.440
<v Speaker 1>not here in the US. And I missed it because

0:38:10.440 --> 0:38:13.160
<v Speaker 1>of that, which is a shame because obviously there are

0:38:13.320 --> 0:38:16.520
<v Speaker 1>tons of really important text stories playing out all over

0:38:16.560 --> 0:38:18.960
<v Speaker 1>the world, not just here in the United States. It's

0:38:18.960 --> 0:38:20.759
<v Speaker 1>just very easy for me to miss those because they

0:38:20.760 --> 0:38:23.839
<v Speaker 1>don't get as much coverage here, and if I don't

0:38:23.880 --> 0:38:26.040
<v Speaker 1>know what I'm looking for, I'm not going to find it.

0:38:26.239 --> 0:38:28.960
<v Speaker 1>So thank you for that suggestion. It was really interesting

0:38:29.000 --> 0:38:31.440
<v Speaker 1>to dive into this and to look into it. I

0:38:31.480 --> 0:38:35.520
<v Speaker 1>think that nothing technology as well as one plus are

0:38:35.520 --> 0:38:38.520
<v Speaker 1>doing something important. They're creating these mid range phones that

0:38:39.080 --> 0:38:42.759
<v Speaker 1>really are competitive and have these interesting features in them.

0:38:42.800 --> 0:38:46.279
<v Speaker 1>I just feel like they are being marketed in an

0:38:46.360 --> 0:38:49.879
<v Speaker 1>unrealistic way, which is a shame because I think that

0:38:49.920 --> 0:38:52.719
<v Speaker 1>they could stand just fine on their own. I look

0:38:52.719 --> 0:38:55.960
<v Speaker 1>at these and based upon what I've read and seen, Uh,

0:38:56.080 --> 0:38:59.200
<v Speaker 1>they look great, I guess. In order to really stand

0:38:59.200 --> 0:39:01.840
<v Speaker 1>out against other phones that are in that same pricing

0:39:01.920 --> 0:39:07.239
<v Speaker 1>range and against higher end phones that are touted as flagships,

0:39:07.239 --> 0:39:10.239
<v Speaker 1>you've got to do something. But it just I don't know.

0:39:10.640 --> 0:39:13.280
<v Speaker 1>I get a little antsy when I encounter marketing messaging

0:39:13.320 --> 0:39:16.359
<v Speaker 1>like that. That's it for this episode. I haven't done

0:39:16.360 --> 0:39:20.120
<v Speaker 1>an episode where I focused on a specific technology like this,

0:39:20.239 --> 0:39:23.560
<v Speaker 1>like a specific product, in a very long time. UM.

0:39:23.600 --> 0:39:27.120
<v Speaker 1>I tend to avoid it, but I don't mind doing them.

0:39:27.160 --> 0:39:29.719
<v Speaker 1>So if you have suggestions for a specific product you

0:39:29.719 --> 0:39:32.440
<v Speaker 1>think I should really take a look at and say,

0:39:32.480 --> 0:39:34.719
<v Speaker 1>what is it that makes this product what it is?

0:39:35.080 --> 0:39:37.960
<v Speaker 1>How does it stand apart from others in this category,

0:39:38.680 --> 0:39:41.719
<v Speaker 1>I'd be glad to do that too. I don't do reviews,

0:39:41.920 --> 0:39:44.160
<v Speaker 1>so if anyone's out there thinking, oh good, I can

0:39:44.160 --> 0:39:46.919
<v Speaker 1>get them to review this product, I represent I don't

0:39:46.920 --> 0:39:50.440
<v Speaker 1>do those, so don't We're not going to do any reviews.

0:39:50.480 --> 0:39:52.520
<v Speaker 1>It will be more of an objective look at these

0:39:52.600 --> 0:39:56.080
<v Speaker 1>sort of of of devices and kind of a dive

0:39:56.080 --> 0:39:58.520
<v Speaker 1>into the history and development of them as well. But

0:39:58.880 --> 0:40:02.320
<v Speaker 1>if you want to leave me any kind of message

0:40:02.320 --> 0:40:05.759
<v Speaker 1>whether it's a suggestion or you have a question or

0:40:05.760 --> 0:40:07.920
<v Speaker 1>anything like that. There are two ways to do it.

0:40:07.960 --> 0:40:10.640
<v Speaker 1>One is to do as I said before. You download

0:40:10.680 --> 0:40:12.839
<v Speaker 1>the I Heart Radio app. It's free to download, it's

0:40:12.840 --> 0:40:16.280
<v Speaker 1>free to use. You navigate over to the text stuff page.

0:40:16.280 --> 0:40:18.319
<v Speaker 1>You can just use the search for text stuff and

0:40:18.360 --> 0:40:21.480
<v Speaker 1>go there. You'll see there's a little microphone icon on

0:40:21.520 --> 0:40:23.680
<v Speaker 1>that page. You click on that, you can leave a

0:40:23.719 --> 0:40:26.319
<v Speaker 1>voice message up to thirty seconds in length if you like.

0:40:26.440 --> 0:40:28.000
<v Speaker 1>You can even tell me if I can use the

0:40:28.239 --> 0:40:31.359
<v Speaker 1>message in a future episode. I'm all about opt in,

0:40:31.680 --> 0:40:34.719
<v Speaker 1>so I'm not gonna use I'm never gonna play a

0:40:34.800 --> 0:40:38.439
<v Speaker 1>voice message unless the person specifically says I'm totally cool

0:40:38.480 --> 0:40:41.080
<v Speaker 1>with you doing that. In that case, I will include

0:40:41.120 --> 0:40:44.239
<v Speaker 1>it in an upcoming episode, which is fun, but yeah,

0:40:44.239 --> 0:40:46.520
<v Speaker 1>I would never do that without permission. The other way

0:40:46.560 --> 0:40:48.520
<v Speaker 1>to get in touch with me, which doesn't involve talking

0:40:48.520 --> 0:40:50.600
<v Speaker 1>into anything at all. I know that can be kind

0:40:50.600 --> 0:40:53.280
<v Speaker 1>of and an anxiety trigger for a lot of people.

0:40:53.600 --> 0:40:56.520
<v Speaker 1>No judgment, it can. It totally does for me and

0:40:56.680 --> 0:40:58.640
<v Speaker 1>I do a podcast. But the other way you can

0:40:58.680 --> 0:41:00.640
<v Speaker 1>get in touch with me is to use Twitter, the

0:41:00.680 --> 0:41:03.240
<v Speaker 1>handle that we use for the show. Is tech Stuff

0:41:03.520 --> 0:41:07.600
<v Speaker 1>H s W and I'll talk to you again really soon.

0:41:09.160 --> 0:41:16.239
<v Speaker 1>Y tech Stuff is an I heart Radio production. For

0:41:16.320 --> 0:41:19.279
<v Speaker 1>more podcasts from I heart Radio, visit the i heart

0:41:19.360 --> 0:41:22.520
<v Speaker 1>Radio app, Apple Podcasts, or wherever you listen to your

0:41:22.560 --> 0:41:23.280
<v Speaker 1>favorite shows.