WEBVTT - EYL #122 Gary Vee on the Future of Business, Social Media, & Virtual Reality 0:00:00.400 --> 0:00:03.120 Coach, the energy out there felt different. What changed for 0:00:03.160 --> 0:00:03.800 the team today? 0:00:03.880 --> 0:00:06.000 It was the new game day scratches from the California 0:00:06.080 --> 0:00:07.080 Lottery players. 0:00:07.120 --> 0:00:07.520 Everything. 0:00:07.840 --> 0:00:09.799 Those games sent the team's energy through the roof. 0:00:09.880 --> 0:00:11.880 Are you saying it was the off field play that 0:00:11.920 --> 0:00:13.000 made the difference on the field. 0:00:13.119 --> 0:00:15.840 Hey, little play makes your day, and today it made 0:00:15.880 --> 0:00:19.079 the game. That's all for now, Coach, one more question. 0:00:19.000 --> 0:00:21.800 Played the new Los Angeles Chargers, San Francisco forty nine 0:00:21.880 --> 0:00:24.960 ers and Los Angeles Rams scratchers from the California Lottery. 0:00:25.040 --> 0:00:28.200 A little play can make your day. Peace made responsibilit 0:00:28.240 --> 0:00:29.760 must be eighteen years or older to purchase late or 0:00:29.800 --> 0:00:30.440 claim ERNs. 0:00:30.480 --> 0:00:32.680 It's twenty twenty one that ye have execution. In order 0:00:32.720 --> 0:00:34.880 to execute, we have to have information. And the number 0:00:34.880 --> 0:00:37.760 one place that get the information EYL University Shotty tell 0:00:37.800 --> 0:00:38.440 them what we bring in. 0:00:38.520 --> 0:00:41.040 Yes, EYL University has been reloaded. We already have one 0:00:41.080 --> 0:00:43.920 hundred passed webinars. We already have weekly webinars. We already 0:00:43.960 --> 0:00:46.440 have our private investment group on Facebook. We already have 0:00:46.520 --> 0:00:48.960 multi financial planning calls. We already have five weekly real 0:00:49.080 --> 0:00:51.920 estate called. But what has been added to EYL University 0:00:51.920 --> 0:00:52.320 this year? 0:00:52.440 --> 0:00:53.159 Is access to. 0:00:53.360 --> 0:00:56.160 MG the mortgage Guys home Buyers Blueprint which walks you 0:00:56.200 --> 0:00:58.120 through the home buying process from A to Z. And 0:00:58.120 --> 0:01:01.120 what also has been added breaking news Alert. Everybody always 0:01:01.160 --> 0:01:03.760 has to be in our group chat and when we 0:01:03.800 --> 0:01:05.919 talk about all the investment plays that we are making. 0:01:06.080 --> 0:01:09.640 We are going to have investment calls group chat calls 0:01:09.720 --> 0:01:12.440 with me, Troy and the whole team and walk you 0:01:12.520 --> 0:01:15.520 through our plays that we're making and give you insight 0:01:15.640 --> 0:01:17.240 into our portfolios. 0:01:17.280 --> 0:01:19.840 All of that for seventy five percent off. 0:01:19.840 --> 0:01:22.440 That's right, we are doing a lowout sale seventy five 0:01:22.480 --> 0:01:24.840 percent off or a limited time only. Go to EYL 0:01:25.000 --> 0:01:27.640 University dot com right now and sign up. 0:01:27.760 --> 0:01:29.400 See you on the other side. 0:01:30.640 --> 0:01:34.800 My graduates from my school being forced back drop. 0:01:35.200 --> 0:01:38.920 Bag drop, Mike, drop back, drop drop. 0:01:49.280 --> 0:01:52.200 All right, guys, welcome back EYL. This is a long 0:01:52.240 --> 0:01:57.400 anticipated episode something that you know, I'm sure everybody, all 0:01:57.440 --> 0:01:59.640 the earners all across the world are extremely excited about. 0:01:59.720 --> 0:02:02.880 Somebody He's asking for it for the exception of Ernialisia, 0:02:02.920 --> 0:02:05.080 and as we've gotten bigger. 0:02:05.080 --> 0:02:08.320 The guests has just gotten That's true. Yeah, So you know, 0:02:08.919 --> 0:02:12.160 Gary Vaynerchuk, did I pronounce that correctly. 0:02:12.639 --> 0:02:13.600 I think he did a good job. 0:02:13.720 --> 0:02:15.680 Okay, Okay, you nailed it. 0:02:16.520 --> 0:02:21.480 Okay, better known as Gary V. Serial entrepreneur, chairman of 0:02:21.520 --> 0:02:22.480 his own Communications. 0:02:22.520 --> 0:02:23.799 We got a new word form. We got new word 0:02:23.840 --> 0:02:25.679 form operating entrepreneur. 0:02:25.800 --> 0:02:26.440 There you have it. 0:02:26.880 --> 0:02:32.880 CEO CEO, CEO of the Media Ad Agency, Social Media, 0:02:32.919 --> 0:02:36.720 trail Blazer, Angel Investor, Cultural Icon. Couldn't keep going on 0:02:36.720 --> 0:02:40.359 and on, but yeah, for sure. So first and foremost, Gary, 0:02:40.480 --> 0:02:41.240 thank you for joining us. 0:02:41.240 --> 0:02:46.079 Appreciate it, Matt, I really appreciate your time, and I'm excited. 0:02:45.800 --> 0:02:46.160 To be here. 0:02:46.560 --> 0:02:49.360 Yeah, for sure. So let's jump right into it. Our 0:02:49.360 --> 0:02:51.800 show is a little different because, you know, we break 0:02:51.840 --> 0:02:54.400 down the business models, we break down entrepreneur success. Like 0:02:54.400 --> 0:02:56.320 when we had Mark Cuban on shout out to Mark 0:02:56.400 --> 0:02:58.440 and we asked him about his deal that he did 0:02:58.480 --> 0:02:59.880 when he sold it and then he you know, had 0:03:00.080 --> 0:03:02.200 the stock and he gave a great explanation. So a 0:03:02.240 --> 0:03:03.840 lot of people might or they may or they may 0:03:03.880 --> 0:03:06.800 not know your story. They heard the story about you 0:03:06.840 --> 0:03:10.320 started in the wine business, your family's wine business right 0:03:10.440 --> 0:03:13.040 in the late nineties and turned it from three million 0:03:13.080 --> 0:03:16.440 operation to I believe a sixty million dollar operation and 0:03:16.520 --> 0:03:18.320 you did it. It was early in it we called 0:03:18.320 --> 0:03:23.360 digital real estate and first wine e commerce platform. So 0:03:23.400 --> 0:03:25.760 can you talk about that, how you had the foresight 0:03:25.800 --> 0:03:27.920 and how you actually transitioned that and how you was 0:03:27.960 --> 0:03:30.079 early onto the e commerce phase. 0:03:31.280 --> 0:03:35.160 Timing is incredible about this. I just literally literally got 0:03:35.200 --> 0:03:38.520 off the phone with my six best buds from college. 0:03:39.320 --> 0:03:42.000 Shout out to three oh one the spot, Miss Iraq, 0:03:42.920 --> 0:03:47.800 d justin La Tokyo, Joe, and Glen. It was there 0:03:47.880 --> 0:03:52.480 in Mount Ida College in Newton, mass in nineteen ninety 0:03:52.480 --> 0:03:58.200 five when p from Maine we had nicknames for everybody. 0:03:58.280 --> 0:04:01.720 Pete from Maine said come and check this out. And 0:04:01.760 --> 0:04:07.360 I heard coo coooch for the first time, and I said, 0:04:07.600 --> 0:04:09.080 the fuck is this? And He's like, this is the 0:04:09.080 --> 0:04:10.320 World Wide Web. 0:04:10.120 --> 0:04:13.520 And I was like, I heard about that shit, and I. 0:04:13.440 --> 0:04:15.280 Want this is how for the kids that are listening 0:04:15.320 --> 0:04:17.279 to how crazy the internet was. In ninety four ninety five, 0:04:18.839 --> 0:04:22.400 I waited my turn to get on the computer to 0:04:22.440 --> 0:04:23.200 go on AOL. 0:04:23.600 --> 0:04:25.680 It was so crazy, this. 0:04:25.640 --> 0:04:28.039 Thing like being on the Internet and seeing people in 0:04:28.160 --> 0:04:32.640 chat rooms that I watched it as a spectator while 0:04:32.680 --> 0:04:36.279 my man was on the keyboard. And I finally like 0:04:36.320 --> 0:04:40.240 an hour later, sat down and clicked a couple of 0:04:40.279 --> 0:04:44.279 buttons and found myself on a baseball card bulletin board 0:04:44.360 --> 0:04:49.200 in AOL and about seven minutes into my Internet life, 0:04:49.240 --> 0:04:52.159 which was this, I said, this is going to change 0:04:52.160 --> 0:04:54.760 my life straight up, just like that, like straight out 0:04:54.760 --> 0:04:59.320 of fucking movie. And that started the conversation in my 0:04:59.360 --> 0:05:03.240 head which late to six months later saying to my dad, Dad, 0:05:03.279 --> 0:05:07.120 we need a website for the liquor store. We didn't 0:05:07.160 --> 0:05:10.080 have a computer. My dad didn't take credit cards, like 0:05:10.160 --> 0:05:12.880 he was old school. I was born in the Soviet Union. 0:05:13.120 --> 0:05:16.200 He's like cash only, doesn't trust people, like, wouldn't take checks, 0:05:16.560 --> 0:05:18.520 doesn't believe in anybody, like you know, like all that 0:05:18.560 --> 0:05:23.479 stuff like and and I got him there. I just 0:05:23.600 --> 0:05:25.680 completely knew the same, you know. 0:05:25.720 --> 0:05:26.240 It's funny. 0:05:26.279 --> 0:05:31.239 The one skill I really have is my intuition about 0:05:31.320 --> 0:05:33.400 things and people is heavy. 0:05:33.560 --> 0:05:35.320 Like it's just really my biggest thing. 0:05:36.040 --> 0:05:38.920 So like literally looking at the Internet or looking at 0:05:38.960 --> 0:05:42.960 the investments I made, Facebook, Twitter, Coinbase, or the fact 0:05:42.960 --> 0:05:46.520 that I bought bitcoin in twenty fourteen is no different 0:05:47.000 --> 0:05:50.280 than me thinking that Gunna or the baby was gonna 0:05:50.320 --> 0:05:54.240 be good, or that I thought Alvin Kamara was going 0:05:54.279 --> 0:05:56.480 to be a good player when we started van Ter Sports, 0:05:56.880 --> 0:05:59.120 even though he was the backup running back at Tennessee. 0:05:59.720 --> 0:06:04.160 There's there's something in me that understands people and understands 0:06:04.160 --> 0:06:06.320 what people are going to do. And that's been my 0:06:06.360 --> 0:06:09.280 whole life. Like if I was an A and R guy, 0:06:09.680 --> 0:06:12.640 I would dominate. If I was a scientist, like looking 0:06:12.680 --> 0:06:15.400 at spiders for twenty years in the woods, I would 0:06:15.440 --> 0:06:20.040 figure it out, Like that's my thing. And so that's 0:06:20.080 --> 0:06:22.240 what happened with the Internet. That's how it started. And 0:06:22.400 --> 0:06:24.560 I you know my mission in my twenties. You know, 0:06:24.560 --> 0:06:27.000 I was king this country with nothing. I was born 0:06:27.000 --> 0:06:29.680 in Russia, lived in a studio in Queen's with like 0:06:29.720 --> 0:06:31.760 eight family members. Like I grew up rugged, Like my 0:06:31.800 --> 0:06:35.880 mom was frugal and wasn't about didn't have money. So 0:06:35.920 --> 0:06:39.080 I was like if I wanted Nintendo, if I wanted stuff, 0:06:39.080 --> 0:06:40.440 I had to buy it as a kid. 0:06:40.800 --> 0:06:42.240 So I'd always fight for. 0:06:42.279 --> 0:06:47.560 Money and business and my number one goal was to 0:06:47.800 --> 0:06:51.480 help my parents liquor store business. Like I gave up 0:06:51.480 --> 0:06:54.000 my twenties, all of my twenties. Man, when kids talk 0:06:54.080 --> 0:06:57.279 to me about like, oh, I'm like, I gave up 0:06:57.320 --> 0:06:59.599 all my twenties to build a business for my parents. 0:06:59.640 --> 0:07:02.159 I left with zero ownership of that business, and I 0:07:02.200 --> 0:07:04.640 blew that business up from three to sixty million. And 0:07:04.800 --> 0:07:06.720 you know, sometimes people try to rag on me, like, ah, 0:07:06.760 --> 0:07:07.440 you got handed shit. 0:07:07.480 --> 0:07:09.800 I'm like, you think that's what happened. Let me tell 0:07:09.840 --> 0:07:10.400 you the truth. 0:07:10.640 --> 0:07:13.080 I took a business from three to sixty million, never 0:07:13.160 --> 0:07:15.040 got paid shit because in the family business, you put 0:07:15.080 --> 0:07:17.240 all back in the business. So it's one thing if 0:07:17.240 --> 0:07:19.640 you make money for somebody else in a corporation, but 0:07:19.640 --> 0:07:21.440 at least you get paid a million dollars a year. 0:07:21.560 --> 0:07:23.880 I was getting paid fifty sixty seventy thousand a year 0:07:24.200 --> 0:07:27.320 building a big ass business, And at thirty four years old, 0:07:27.640 --> 0:07:30.120 left and had to start my company in somebody else's 0:07:30.120 --> 0:07:33.560 conference room Vayner Media, in Buddy Media's conference room, because 0:07:33.560 --> 0:07:35.440 I didn't have the money to pay rent. 0:07:36.040 --> 0:07:38.360 So this is this is pre social media. So what 0:07:39.040 --> 0:07:41.520 strategies that you use in to build a company from 0:07:41.760 --> 0:07:44.000 three to sixty right? Because this is I mean, Internet 0:07:44.080 --> 0:07:45.560 is just help yep. 0:07:46.520 --> 0:07:49.120 Back then, it was email and Google AdWords that really 0:07:49.120 --> 0:07:52.080 took me off, right, and banner ads. 0:07:52.280 --> 0:07:54.040 People used to click banner ads kids. 0:07:54.680 --> 0:07:56.360 I would buy a banner ad for five hundred dollars 0:07:56.400 --> 0:07:59.160 a month on a website like wine dot, like a 0:07:59.200 --> 0:08:02.840 Windspectator dot, and people click that shit. You know, back 0:08:02.920 --> 0:08:05.880 then everyone was curious about everything, like banners are like, 0:08:05.880 --> 0:08:06.320 oh cool. 0:08:06.320 --> 0:08:07.120 It was kind of like cool. 0:08:07.120 --> 0:08:10.000 You're like, oh shit, takes me somewhere else, like you know, 0:08:10.400 --> 0:08:12.800 you know again, I'm talking like it's one hundred years ago. 0:08:13.160 --> 0:08:16.160 It's only twenty five years ago. But it's like it's 0:08:16.200 --> 0:08:19.240 like a it's a lifetime ago. It was cell phones. 0:08:19.320 --> 0:08:19.840 It was crazy. 0:08:19.840 --> 0:08:21.560 There was no laptops, Like you got to sit at 0:08:21.560 --> 0:08:23.080 a fucking desk to be on the internet. 0:08:23.120 --> 0:08:25.680 This feels like a scene in the Record Ralph movie. 0:08:26.280 --> 0:08:27.280 He's just present there. 0:08:28.320 --> 0:08:32.439 But so banner ads being you know, a little early 0:08:32.520 --> 0:08:35.760 social called forums, remember bulletin boards and messages. 0:08:36.880 --> 0:08:37.480 I was part. 0:08:37.720 --> 0:08:39.920 I was part of those, all the wineboards. They're like, 0:08:40.280 --> 0:08:42.880 why do you know so much I own or my 0:08:42.920 --> 0:08:45.480 family owns or my dad and I run this place 0:08:45.520 --> 0:08:47.560 called wine Library. Check it out win library dot com. 0:08:47.559 --> 0:08:51.200 Two clicks, five clicks, like real like bricklaying sh you know. 0:08:51.600 --> 0:08:54.840 And then and then I figured out email in ninety seven. 0:08:55.280 --> 0:08:57.080 I was like, okay, this is gonna be big. And 0:08:57.120 --> 0:08:59.240 so I just started asking every customer that came into 0:08:59.280 --> 0:09:01.199 the liquor store, you got to email. And then again 0:09:01.240 --> 0:09:03.959 back to the old days twenty five years ago, people 0:09:03.960 --> 0:09:06.520 be like, yeah, I got an email, it's AOL at 0:09:06.559 --> 0:09:08.560 Yahoo dot com. 0:09:09.000 --> 0:09:11.600 You know, like it was, but it was crazy. 0:09:11.760 --> 0:09:14.920 Luckily, the store was in Jersey where a lot of 0:09:14.960 --> 0:09:17.200 people worked in Wall Street, and the Wall Street cats 0:09:17.440 --> 0:09:21.439 had email pretty early, and so you know, started getting 0:09:21.440 --> 0:09:24.560 that Wall Street clientele, and that's you know, I really 0:09:24.600 --> 0:09:25.760 started changing our business. 0:09:26.400 --> 0:09:29.760 But catalogs. I did catalogs, direct mail. 0:09:29.960 --> 0:09:32.040 Newspaper, full page ads in the New York Times and 0:09:32.080 --> 0:09:34.920 Wall Street Journal and Star Ledger and Jersey Big shout out. 0:09:34.920 --> 0:09:36.920 When I was you know, when I made a couple 0:09:36.880 --> 0:09:38.280 of bucks and was able to put the money, you know, 0:09:38.320 --> 0:09:41.880 it was all family immigrant businesses are. You don't take 0:09:41.960 --> 0:09:44.280 money out to buy shit, You put it back into business, 0:09:44.320 --> 0:09:46.880 back in the business, back in the business. So one 0:09:46.880 --> 0:09:48.680 of the reasons I never really amassed a lot of 0:09:48.679 --> 0:09:52.360 money during that time was my dad wasn't paying me 0:09:52.559 --> 0:09:55.959 or him any real money. Every dollar was back into advertising, 0:09:56.000 --> 0:09:58.880 back into more employees, back back back, and so we 0:09:58.880 --> 0:10:01.040 were feeding one of the reasons. 0:10:01.040 --> 0:10:03.520 I tell a lot of entrepreneurs now, like, feed your business. 0:10:04.400 --> 0:10:06.000 You know, everyone wants to be an entrepreneur to take 0:10:06.040 --> 0:10:08.600 it out and buy a fucking rollie, right and buy 0:10:08.760 --> 0:10:12.200 a bent and like and buy like some And I'm like, no, no, no, 0:10:12.200 --> 0:10:14.440 no, no no no no no, don't flex yet you just 0:10:14.480 --> 0:10:17.880 started put it back in back in. Your watch will 0:10:17.920 --> 0:10:21.120 be more expensive, your trip will be nicer, your flying 0:10:21.120 --> 0:10:23.679 accommodations will be better. But you got to feed your 0:10:23.679 --> 0:10:25.600 business for a minute. 0:10:25.800 --> 0:10:29.000 Yeah, stay down till you come up. So you talked 0:10:29.040 --> 0:10:32.280 about how you left the company and left with zero. 0:10:32.720 --> 0:10:35.080 So you left with Hey, why did you leave? So 0:10:35.080 --> 0:10:37.679 it's a family business, you grew it, it's sixty million dollars, 0:10:38.000 --> 0:10:41.440 it's you know, going nicely, ten x the whole situation, 0:10:41.480 --> 0:10:42.640 on twenty x the whole situation. 0:10:42.920 --> 0:10:44.280 So did why did you leave? 0:10:44.840 --> 0:10:51.120 And get some real shitre Three main reasons resentment, my 0:10:51.240 --> 0:10:54.480 brother's eleven years younger than me, and I love my pops. 0:10:54.679 --> 0:10:56.920 Let me break them down for you, because you guys 0:10:57.120 --> 0:10:57.640 go deep heer. 0:10:57.679 --> 0:10:59.320 I'm gonna give it to you shit that I don't 0:10:59.360 --> 0:11:04.559 usually talk about. You work fifteen hours a day, including Saturdays, 0:11:04.679 --> 0:11:07.360 because you're in the retail business from twenty two to 0:11:07.400 --> 0:11:11.960 thirty two years old, no fun, no trips, work fifteen 0:11:11.960 --> 0:11:14.000 hours a day, real shit now, not like fucking like 0:11:14.320 --> 0:11:17.560 propaganda where people acting like they're working in the store 0:11:17.880 --> 0:11:20.880 eight am, leave the store, ten pm, in the store 0:11:21.080 --> 0:11:25.120 seven am, leave the store eleven pm. For fucking ten years, 0:11:25.720 --> 0:11:29.160 and you take it from three point eight million to 0:11:29.360 --> 0:11:33.120 sixty and you have no real, real, real money like that, 0:11:33.520 --> 0:11:35.480 and now you're married and you've got a little bit 0:11:35.520 --> 0:11:39.720 of right, you start being fucked up a little. 0:11:41.040 --> 0:11:41.360 Got it. 0:11:41.400 --> 0:11:41.920 I'm just talking. 0:11:41.960 --> 0:11:45.160 Really, I was like, yo, I was a kid. I 0:11:45.360 --> 0:11:45.560 you know. 0:11:45.640 --> 0:11:47.400 Now, listen, the reason I wasn't really fucked up and 0:11:47.400 --> 0:11:50.160 it was okay was I wanted that I wanted to 0:11:50.200 --> 0:11:51.160 pay my parents back. 0:11:51.240 --> 0:11:53.679 I knew I was fucking great. I knew it. 0:11:53.840 --> 0:11:55.920 I knew what's going on with me right now. And 0:11:55.960 --> 0:12:00.280 on some record, on the record, shit, I even started. No, 0:12:00.320 --> 0:12:03.160 I'm being really honest with you guys, like you're you're 0:12:03.160 --> 0:12:05.200 gonna look at this video and thirteen years A gonna 0:12:05.200 --> 0:12:07.120 be like, damn, he really wasn't even like in the 0:12:07.160 --> 0:12:10.199 same universe, Like I mean it, I really feel like 0:12:10.240 --> 0:12:10.800 I'm just starting. 0:12:10.800 --> 0:12:13.520 I'm patient. I know life is long. I have wisdom. 0:12:14.000 --> 0:12:16.960 I hung out with old old grandparents all the time 0:12:17.000 --> 0:12:18.520 as a kid, and I never understood why, And now 0:12:18.559 --> 0:12:21.360 I understand. I'm an old soul. I was patient. I 0:12:21.440 --> 0:12:23.520 knew I could give up my twenties for my parents. 0:12:23.880 --> 0:12:25.800 Feel good about that. Feel like I really put them 0:12:25.840 --> 0:12:28.400 on because they put me on. Be like, you know, 0:12:28.440 --> 0:12:29.760 settle that settle that bad. 0:12:29.880 --> 0:12:33.120 You know what I mean? Now we even really I 0:12:33.160 --> 0:12:33.880 was a little bit like that. 0:12:33.960 --> 0:12:35.760 I needed it for me, but I really love my 0:12:35.800 --> 0:12:38.000 parents and some real shit to the best. I was like, 0:12:38.040 --> 0:12:40.559 fuck it, I'm gonna get mine regardless. Let me really 0:12:40.600 --> 0:12:44.480 do something here. But now, after a decade, I started 0:12:44.480 --> 0:12:47.400 getting into that little place of like number two. My 0:12:47.400 --> 0:12:50.240 brother's eleven years younger than me. My parents were twenty 0:12:50.240 --> 0:12:52.560 when they had me, like that old Russia shit, you know. 0:12:52.640 --> 0:12:56.800 Like So, so my brother was coming up and he 0:12:56.840 --> 0:12:57.880 didn't want to work with my dad. 0:12:57.920 --> 0:12:58.720 My dad's a tough like. 0:12:58.760 --> 0:13:00.719 My dad's a different kind of person, old school, and 0:13:00.720 --> 0:13:02.520 he didn't want to be about that, And so I 0:13:02.559 --> 0:13:05.000 wanted to jam with him. You know, I've been teaching 0:13:05.040 --> 0:13:07.520 him entrepreneurship since he was a kid eBay, garage sales, 0:13:07.520 --> 0:13:08.800 all that shit that people know about me. 0:13:08.880 --> 0:13:10.880 So I really wanted to jam with him. 0:13:10.880 --> 0:13:13.319 So we kind of decided somewhere around his senior high 0:13:13.320 --> 0:13:14.720 school freshman ye of college. 0:13:14.440 --> 0:13:15.160 Like we're going to do this. 0:13:15.520 --> 0:13:16.880 So that was in the back of my mind, and 0:13:17.559 --> 0:13:20.719 you know, I left when he graduated. He graduated in 0:13:20.800 --> 0:13:23.840 May of two thousand and nine and I left started Vannermedia, 0:13:23.880 --> 0:13:25.400 but I was doing both. I was doing Wine Library 0:13:25.440 --> 0:13:27.400 with Vayner Media from two thousand and nine to twenty 0:13:27.440 --> 0:13:31.280 eleven and then number three. I loved my dad. Let 0:13:31.280 --> 0:13:34.280 me explain. My dad was one of the guys. He 0:13:34.320 --> 0:13:36.000 was one of the ten to fifteen guys in the 0:13:36.000 --> 0:13:37.800 liquor business in Jersey. He had one of the good 0:13:37.880 --> 0:13:40.559 stores toing four million a liquor store in the eighties. 0:13:40.640 --> 0:13:43.560 That's real money. You know, it's a different day, different age. 0:13:43.679 --> 0:13:46.199 There was no major players. Liquor business is fragmented. You 0:13:46.240 --> 0:13:49.000 don't have Walmarts and shit like that. So he was 0:13:49.040 --> 0:13:50.800 a guy. He was one of the guys. He was 0:13:50.800 --> 0:13:52.480 one of the people that could throw around some clout. 0:13:52.640 --> 0:13:54.920 He was one of the bigger buyers and he loved it. 0:13:54.960 --> 0:13:58.040 He loved it. I came along and took that shit 0:13:58.080 --> 0:14:03.040 to the fucking moon. So I became the guy. And 0:14:03.120 --> 0:14:04.920 so now all of a sudden, you see where I'm 0:14:04.920 --> 0:14:08.120 going right now? The suppliers people, Yeah, all of a sudden, 0:14:08.160 --> 0:14:11.080 my dad lost his clout. Yeah, and my dad and 0:14:11.120 --> 0:14:13.319 I wasn't about sharing it either, because I took the 0:14:13.360 --> 0:14:15.720 wheel and was like, no one person can drive, So like, 0:14:15.760 --> 0:14:18.120 go in the passenger seat. I love you, Dad, You're 0:14:18.160 --> 0:14:20.280 still my dad, And you could always call that once 0:14:20.320 --> 0:14:22.360 in a blue moon dad card and make me do 0:14:22.400 --> 0:14:24.360 something I don't want to do. But ninety eight percent 0:14:24.400 --> 0:14:28.120 of time I'm driving. And the first year that I 0:14:28.160 --> 0:14:31.920 did the business, he was renovating and decided to build 0:14:31.920 --> 0:14:34.920 a new house for him and my mom. He loves construction, 0:14:34.960 --> 0:14:36.880 so they built a new house. And that first year 0:14:36.880 --> 0:14:39.320 we went from four to ten million, and he kind 0:14:39.320 --> 0:14:40.680 of looked, He's like fuck. 0:14:42.360 --> 0:14:44.200 Three, right, So he was like. 0:14:44.720 --> 0:14:46.960 I love you, but fuck, I'm not going to mess 0:14:47.000 --> 0:14:49.760 with this. Next year seventeen and he's like, okay, I 0:14:49.800 --> 0:14:52.640 got something. And so but what that did was I 0:14:52.720 --> 0:14:54.680 was willing to do it for him, but I was 0:14:54.720 --> 0:14:56.680 going to take the shine. I was going to have 0:14:56.680 --> 0:15:00.040 the leverage. I was going to be the guy and 0:15:00.040 --> 0:15:02.600 and I loved my dad, and we were starting to 0:15:02.640 --> 0:15:05.080 have conflict. It was pretty cool for the first eight 0:15:05.160 --> 0:15:08.000 or nine years, little things, but now we were starting 0:15:08.000 --> 0:15:11.160 to have consistent conflict. I had my resentment up. I 0:15:11.280 --> 0:15:13.480 become real famous in the liquor business, the guy guy, 0:15:14.160 --> 0:15:16.480 and nobody gave a shit about my dad. And I 0:15:16.560 --> 0:15:18.080 saw the pain and his eyes, and it hurt me 0:15:18.120 --> 0:15:20.840 because I loved my dad and people forgot about his part. 0:15:20.960 --> 0:15:23.320 He came to America with no language, he came to 0:15:23.320 --> 0:15:25.760 America with no money. He came to America and took 0:15:25.800 --> 0:15:28.000 all the risk and went from and what he did 0:15:28.040 --> 0:15:31.080 from zero to what he did, I know, I'm going 0:15:31.120 --> 0:15:33.320 to the tippy top of all time, and I'm still 0:15:33.320 --> 0:15:35.160 going to always admire what he did from zero to 0:15:35.160 --> 0:15:38.120 that spot, right, And I have my own zero story, 0:15:38.200 --> 0:15:41.280 but it's different, and he's my dad, and so it 0:15:41.480 --> 0:15:42.600 just felt like the right time. 0:15:42.640 --> 0:15:44.760 If that makes sense that translation. 0:15:44.960 --> 0:15:47.800 That's an honest answer. So when you start the media company, 0:15:48.080 --> 0:15:50.960 I'm assuming, all right, so you learn early as far 0:15:51.000 --> 0:15:54.480 as emails and internet marketing and all of that, So 0:15:55.160 --> 0:15:57.000 you just transitioned that into. 0:15:58.320 --> 0:16:01.800 Ye ye have two thousand and six, YouTube comes out 0:16:01.800 --> 0:16:03.400 and I'm like, this is gonna be big. I hate 0:16:03.400 --> 0:16:03.800 it again? 0:16:04.520 --> 0:16:06.400 Why you Why did you think YouTube was gonna be big? 0:16:07.200 --> 0:16:09.120 Because I thought the internet was gonna take over the world, 0:16:09.160 --> 0:16:10.520 and here was the first thing I ever saw that 0:16:10.640 --> 0:16:13.760 did videos proper, you know. 0:16:14.320 --> 0:16:16.000 I was like, this is it. And you know what's 0:16:16.000 --> 0:16:18.480 beautiful about being old is you got the receipts. Go 0:16:18.640 --> 0:16:19.240 to YouTube. 0:16:19.680 --> 0:16:23.280 Type in Wine Library, episode one, February twenty first, two 0:16:23.280 --> 0:16:25.480 thousand and six, when it was still independent. 0:16:25.480 --> 0:16:27.520 Google hadn't even bought it. I saw it. 0:16:28.400 --> 0:16:30.200 The video starts with me saying, I think this is 0:16:30.240 --> 0:16:31.800 the first wine show on the internet, Like you know 0:16:31.840 --> 0:16:32.320 what I mean. 0:16:32.200 --> 0:16:34.160 Like, yeah, I watched it. I watched it. 0:16:34.640 --> 0:16:37.280 I appreciate it. But so I saw it, I did it, 0:16:37.920 --> 0:16:39.840 and I was right. 0:16:39.920 --> 0:16:42.440 And then YouTube sells for one seven one point seven 0:16:42.480 --> 0:16:46.120 billion in two thousand and seven, and to help everybody here, 0:16:46.640 --> 0:16:50.800 that'd be like TikTok selling for a trillion to Facebook 0:16:50.880 --> 0:16:51.160 right now. 0:16:51.240 --> 0:16:52.440 The number was crazy. 0:16:52.520 --> 0:16:57.240 Back then, one seven was like like, you didn't even 0:16:57.240 --> 0:17:01.720 think about shit like that, right, And so that happened, 0:17:02.000 --> 0:17:04.800 and that's when my career really took off. I said, 0:17:04.800 --> 0:17:07.320 wait a minute. I was right about dot com, I 0:17:07.440 --> 0:17:10.480 was write about email. I was right about Google AdWords. 0:17:10.720 --> 0:17:13.200 I was right about you know, blogging, even though I 0:17:13.200 --> 0:17:16.000 didn't do it. I was right about this YouTube thing. 0:17:16.480 --> 0:17:18.960 Maybe I'm not just a good businessman or ricker, store 0:17:19.000 --> 0:17:22.119 runner or seller. I might be good at like just 0:17:22.240 --> 0:17:24.920 knowing shit. That's literally the combo I had with myself. 0:17:25.680 --> 0:17:29.719 And I read an article that YouTube had angel investors, 0:17:30.280 --> 0:17:32.359 and I was like, what's an angel investor? I googled 0:17:32.400 --> 0:17:34.879 it and I was like, I'm going to be an 0:17:34.920 --> 0:17:37.880 angel investor. And the next year I went to south 0:17:37.880 --> 0:17:39.480 By Southwest cause I got to put you got. 0:17:39.320 --> 0:17:40.760 To put yourself in it. If you're going to be 0:17:40.800 --> 0:17:41.040 in it. 0:17:41.119 --> 0:17:44.480 I want the Silicon Valley a bunch. And within the 0:17:44.600 --> 0:17:48.040 year of me deciding that to that one hundred and 0:17:48.040 --> 0:17:49.920 fifty I don't remember eighty to one hundred and fifty 0:17:50.000 --> 0:17:53.160 K I saved because I was living in a bullshit apartment, 0:17:53.400 --> 0:17:55.719 never going out. So even though I was making fifty, 0:17:56.080 --> 0:17:59.520 I was saving four thousand a years, making save in 0:17:59.600 --> 0:18:01.320