Speaker 1: Welcome to Before Breakfast, a production of iHeartRadio. Good Morning,
Speaker 1: This is Laura. Welcome to the Before Breakfast podcast. Today's
Speaker 1: tip is to use the headline test. When you are
Speaker 1: making a decision, consider how your decision would sound as
Speaker 1: the headline of a newspaper article. You want to make
Speaker 1: the best decision, not just the most popular or easiest one,
Speaker 1: but there is also something to be said for considering
Speaker 1: how other people will be likely to understand your decision
Speaker 1: at first glance. You want to make sure it won't
Speaker 1: come off in a way that you don't intend. Many
Speaker 1: business leaders learn the advice that you shouldn't do anything
Speaker 1: you wouldn't want written about on the front page of
Speaker 1: the Wall Street Journal. If you would be embarrassed by
Speaker 1: that prominent telling of what you are about to do,
Speaker 1: you should really think about whether you should do it,
Speaker 1: And that is good advice. But even if you are
Speaker 1: doing something reasonable, headlines often tell the most controversial or
Speaker 1: grabby aspect of a story. If people are likely to
Speaker 1: talk about what you are doing, you want to think
Speaker 1: about the potential headlines so you can be intentional about
Speaker 1: how you explain the decision and your reasoning. For instance,
Speaker 1: if you are on the school board for your town
Speaker 1: and decide to move your own child to an independent school.
Speaker 1: You will realize that this probably does not pass the
Speaker 1: headline test on its face. School board member abandoning public schools, right,
Speaker 1: that's what people will think. To think about how you
Speaker 1: will narrate that decision in a way that doesn't undercut
Speaker 1: your support for your town's public schools. And there are
Speaker 1: various reasons that this might be the case. Maybe your
Speaker 1: child has a special need that a local private school
Speaker 1: specializes in. You can talk about the decision that way
Speaker 1: and emphasize that you are working on expanding your public
Speaker 1: schools special education offerings, but in the meantime, you are
Speaker 1: making this decision for your child. As another example, suppose
Speaker 1: your organization goes to a high deductible health insurance plan
Speaker 1: from a more traditional health insurance plan. The obvious way
Speaker 1: employees might write this headline is that cheap boss slashes
Speaker 1: healthcare benefits, And if that is what you are doing,
Speaker 1: that is one thing. But maybe you have plans to
Speaker 1: give employees an HSA car that would cover most of
Speaker 1: the deductible change, and it turns out that your organization
Speaker 1: will still save enough that everyone can get a cost
Speaker 1: of living salary increase. If that is the case, you
Speaker 1: need to make sure that you are talking about those
Speaker 1: things every single time you talk about the health insurance
Speaker 1: change to try to shape the headline that people would see.
Speaker 1: Sometimes the headline test will prompt you to think carefully
Speaker 1: about how to communicate your decision, and other times the
Speaker 1: headline test may lead you to do something differently. Maybe
Speaker 1: ideally you would rather concentrate your charitable giving on fewer
Speaker 1: organizations so your donations make a bigger difference. Your kid's
Speaker 1: school seems pretty well funded, so it isn't one of
Speaker 1: your top giving priorities. But if you see that the
Speaker 1: principle would perceive this headline as parent of current students
Speaker 1: thriving at the school stops giving to the school because
Speaker 1: of other priorities, you might not like that headline, so
Speaker 1: you could potentially give a small amount even if you
Speaker 1: don't give a lot. When you use the headline test,
Speaker 1: you can make sure that your thoughtful decisions seem thoughtful
Speaker 1: to someone without all the details. That way, you'll know
Speaker 1: when you may need to be especially intentional about your
Speaker 1: explanations or even perhaps change what you do. If you
Speaker 1: try using the headline test I'd love to hear about it.
Speaker 1: You can reach me at Laura at Laura vandercam dot com.
Speaker 1: In the meantime, this is Laura. Thanks for listening and
Speaker 1: here's to making the most of our time. Hey, everybody,
Speaker 1: I'd love to hear from him. You can send me
Speaker 1: your tips, questions, or anything else. Just connect with me
Speaker 1: on Twitter, Facebook and Instagram at Before Breakfast Pod. That's
Speaker 1: b E the number four then Breakfast pod. You can
Speaker 1: also shoot me an email at Before Breakfast Podcasts at
Speaker 1: iHeartMedia dot com. That Before Breakfast is spelled out with
Speaker 1: all the letters. Thanks so much. Should I look forward
Speaker 1: to staying in touch. Before Breakfast is a production of iHeartRadio.
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