WEBVTT - Study Hall: How To Qualify To Get Your Liquor License & Market a Resturant

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<v Speaker 1>An illegal alien from Guatemala charged with raping a child

0:00:03.680 --> 0:00:07.480
<v Speaker 1>in Massachusetts. An MS thirteen gang member from Al Salvador

0:00:07.720 --> 0:00:11.840
<v Speaker 1>accused of murdering a Texas man of Venezuelan charged with

0:00:11.920 --> 0:00:15.840
<v Speaker 1>filming and selling child pornography in Michigan. These are just

0:00:15.920 --> 0:00:19.680
<v Speaker 1>some of the heinous migrant criminals caught because of President

0:00:19.720 --> 0:00:23.320
<v Speaker 1>Donald J. Trump's leadership. I'm Christy nom the United States

0:00:23.320 --> 0:00:28.120
<v Speaker 1>Secretary of Homeland Security. Under President Trump, attempted illegal border

0:00:28.160 --> 0:00:31.680
<v Speaker 1>crossings are at the lowest levels ever recorded, and over

0:00:31.760 --> 0:00:34.960
<v Speaker 1>one hundred thousand illegal aliens have been arrested. If you

0:00:35.040 --> 0:00:38.920
<v Speaker 1>are here illegally, your next you will be fined nearly

0:00:39.000 --> 0:00:43.000
<v Speaker 1>one thousand dollars a day, imprisoned, and deported. You will

0:00:43.040 --> 0:00:46.680
<v Speaker 1>never return. But if you register using our CBP home

0:00:46.720 --> 0:00:50.120
<v Speaker 1>app and leave now, you could be allowed to return legally.

0:00:50.479 --> 0:00:55.240
<v Speaker 1>Do what's right. Leave now. Under President Trump, America's laws,

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<v Speaker 1>border and families will be protected.

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<v Speaker 2>Sponsored by the United States Department of Homeland Security.

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<v Speaker 3>Let's talk about liquor license because that's something that a

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<v Speaker 3>lot of people have. I've seen restaurants getting taken out

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<v Speaker 3>because of liquor like like they might lose their liquor

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<v Speaker 3>license and then they're not making enough money. How much

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<v Speaker 3>revenue like percentage wise, comes from a liquor license and

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<v Speaker 3>how hard is it? What's the challenges and actually getting

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<v Speaker 3>a liquor license and maintaining a liquor license.

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<v Speaker 4>So I have quite a few of those, but it's

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<v Speaker 4>it's in the city that I operate in is not

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<v Speaker 4>that challenging. You just have to qualify, and you have

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<v Speaker 4>to qualify in two ways. Your location has to qualify

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<v Speaker 4>and you have to qualify. So obviously, you know, you

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<v Speaker 4>couldn't have a listal license before and do like reckless

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<v Speaker 4>things with it.

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<v Speaker 5>You got to be responsible.

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<v Speaker 4>And then obviously you have to have the capital to

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<v Speaker 4>build your restaurant because they want to know that you're

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<v Speaker 4>actually you can actually build a restaurant that you're applying

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<v Speaker 4>for the liquor license. And the challenges sometimes is that

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<v Speaker 4>you know, when you're applying for the license, you're actually

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<v Speaker 4>building the restaurant at the same time, so you're actually

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<v Speaker 4>spending money while you apply for the license. The cost

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<v Speaker 4>of the license is not a lot of money. It's

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<v Speaker 4>only forty five hundred per bar right in New York City,

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<v Speaker 4>So that's that's not hard, but finding a location that

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<v Speaker 4>can be licensed can be a challenge because the liquor

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<v Speaker 4>authority don't want too many licenses unless it's zoned differently.

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<v Speaker 4>They don't want too many licenses or too much alcohol

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<v Speaker 4>being sold on the same block area, right, because it's

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<v Speaker 4>unless it's like a zone. It's zone like a Times

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<v Speaker 4>Square or like Bourbon Street, yeah, or things like that,

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<v Speaker 4>then then it's different or like Hell's Kitchen has has

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<v Speaker 4>a different zone. But other places and I'm assuming it's

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<v Speaker 4>the quality of life. They don't want too many liquor

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<v Speaker 4>licenses on one block. I believe it's like four might

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<v Speaker 4>be the max or something like that. I'm not sure.

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<v Speaker 4>But your location has to qualify, so it can't be

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<v Speaker 4>too close. I think it's the fire from your foot rolls.

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<v Speaker 4>You gotta be five hundred feet away from a school,

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<v Speaker 4>a church, and other entities that are in the Yeah,

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<v Speaker 4>things like that. You can't be like you can't walk out,

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<v Speaker 4>and then there's the nightclub, or you can't walk out,

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<v Speaker 4>then there's you know, things like that. You're selling the

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<v Speaker 4>liquor store, so you know they tried to so, so

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<v Speaker 4>in that essence, the actual location needs to qualify. As

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<v Speaker 4>well as you qualify when you get the liquor license.

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<v Speaker 6>When you created a chapals, obviously you gotta have food clothes,

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<v Speaker 6>but there's also a part of it that you have

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<v Speaker 6>to market to make sure that people know that it's there.

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<v Speaker 6>And so I'm wondering was there a marketing budget or

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<v Speaker 6>was it the power of the relationships that you had,

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<v Speaker 6>you know, cultivated throughout your career that helps inside that marketing.

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<v Speaker 4>So it was a combination of both. It's the power

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<v Speaker 4>of social media, right, So just one person or a

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<v Speaker 4>few people that influencers, taste makers, people that just love

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<v Speaker 4>the brand and you know and love.

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<v Speaker 5>What we do.

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<v Speaker 4>Can we fuse you know, our you know culture, whether

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<v Speaker 4>you know entertainment, music, food, fashion, We kind of fused

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<v Speaker 4>it together to create Brooklyn chop House. So when people

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<v Speaker 4>get that experience, you know, they share it. And once

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<v Speaker 4>they share that experience, people may say. Even today, we're

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<v Speaker 4>getting a lot of people in Times Square like we

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<v Speaker 4>just came here to see a play and to go

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<v Speaker 4>to Brooklyn Chop House. So we're getting after after you know,

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<v Speaker 4>being opened, the brand being open five years now, we're

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<v Speaker 4>getting people from out of state that's coming in town.

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<v Speaker 4>That they heard about it, or they heard someone celebrated

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<v Speaker 4>there that was you know, a significant you know, personal

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<v Speaker 4>or celebrity or artists or athlete, you know, celebrated at

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<v Speaker 4>the restaurant. And they see the social media because it's

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<v Speaker 4>not really like the news, it's.

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<v Speaker 5>Just social and people posting how much.

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<v Speaker 6>They This episode is brought to you by P and

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<v Speaker 6>C Bank. A lot of people think podcasts about work

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<v Speaker 1>An illegal alien from Guatemala charged with raping a child

0:07:18.800 --> 0:07:22.600
<v Speaker 1>in Massachusetts. An MS thirteen gang member from Al Salvador

0:07:22.840 --> 0:07:26.960
<v Speaker 1>accused of murdering a Texas man of Venezuelan charged with

0:07:27.040 --> 0:07:30.960
<v Speaker 1>filming and selling child pornography in Michigan. These are just

0:07:31.040 --> 0:07:34.800
<v Speaker 1>some of the heinous migrant criminals caught because of President

0:07:34.840 --> 0:07:38.440
<v Speaker 1>Donald J. Trump's leadership. I'm Christy nom the United States

0:07:38.440 --> 0:07:43.240
<v Speaker 1>Secretary of Homeland Security. Under President Trump, attempted illegal border

0:07:43.280 --> 0:07:46.800
<v Speaker 1>crossings are at the lowest levels ever recorded, and over

0:07:46.880 --> 0:07:50.080
<v Speaker 1>one hundred thousand illegal aliens have been arrested. If you

0:07:50.160 --> 0:07:54.040
<v Speaker 1>are here illegally, your next you will be fined nearly

0:07:54.120 --> 0:07:58.120
<v Speaker 1>one thousand dollars a day, imprisoned, and deported. You will

0:07:58.160 --> 0:08:01.760
<v Speaker 1>never return. But if you reach using our CBP home

0:08:01.840 --> 0:08:05.239
<v Speaker 1>app and leave now, you could be allowed to return legally.

0:08:05.600 --> 0:08:10.320
<v Speaker 1>Do what's right. Leave now. Under President Trump, America's laws

0:08:10.680 --> 0:08:12.920
<v Speaker 1>order and families will be protected.

0:08:13.080 --> 0:08:15.200
<v Speaker 2>Sponsored by the United States Department of Homeland Security.

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<v Speaker 4>Joy they experience how much they enjoy the food. They're

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<v Speaker 4>taking pictures of the food, and you know, that's really

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<v Speaker 4>what has spread the word around it and in the

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<v Speaker 4>relationships obviously, you know help. You know, I come from

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<v Speaker 4>a promotion promotion background, so I used to I left

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<v Speaker 4>this part of I used to throw parties as well,

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<v Speaker 4>like one two big parties a year, so you know,

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<v Speaker 4>I had a small you know network of people that

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<v Speaker 4>came to support. But it's not just that, it's just

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<v Speaker 4>the brand is standing on its own and you know

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<v Speaker 4>the experience of when you know they come there. The

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<v Speaker 4>two most important things obviously the food. People like the food.

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<v Speaker 4>But you know, you want to have a good experience

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<v Speaker 4>in a nice place.

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<v Speaker 3>Yeah, like I said, you know, they see me there

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<v Speaker 3>probably at least once a week. So yeah, doing my

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<v Speaker 3>promotional purposes. So let's ask you. Let me ask you this.

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<v Speaker 3>So you said the two biggest costs that you could

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<v Speaker 3>control our food and labor. Yes, you talked about food

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<v Speaker 3>and talk about labor.

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<v Speaker 4>Okay, so labor you have to be able to control,

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<v Speaker 4>to schedule correctly, know your market, right, So I don't

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<v Speaker 4>open for lunch, right. Lunch at one point prior to

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<v Speaker 4>COVID was a big seg daytime part, a big segment

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<v Speaker 4>of the business. But right now it's not as big

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<v Speaker 4>in certain markets as it used to be because it's

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<v Speaker 4>the traffic isn't the same.

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<v Speaker 5>The traffic change.

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<v Speaker 4>People aren't working, people aren't working as much from the office.

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<v Speaker 4>Maybe it's three and two right, or maybe it's all

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<v Speaker 4>at the Maybe it's all at the office. So I mean, sorry,

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<v Speaker 4>all at home. So what happens is you have to

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<v Speaker 4>know your you know, traffic patterns, you have to know

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<v Speaker 4>how to schedule. And that's a huge cost because obviously,

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<v Speaker 4>you know, there's a lot of a lot that goes

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<v Speaker 4>into labor, and you know, New York, New York City,

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<v Speaker 4>you know requires that you know, you do it the

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<v Speaker 4>right way. So, you know, we we pride ourselves on

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<v Speaker 4>having quite a few employees that help us execute. When

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<v Speaker 4>you're busy, you need more employees. So, but when you're

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<v Speaker 4>not busy, there's you know, some slow times you have

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<v Speaker 4>to know how to you know, control your schedule.

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<v Speaker 6>What are some other costs that associated with the business.

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<v Speaker 6>Obviously said food and labor, but there's other costs that

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<v Speaker 6>people probably aren't aware of if they're trying to get

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<v Speaker 6>into the space that they probably should be aware of

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<v Speaker 6>and prepare for if they're going.

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<v Speaker 5>To Yeah, so I think knowing your location.

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<v Speaker 4>You know, you heard the term location, location, location, knowing

0:10:58.280 --> 0:11:02.800
<v Speaker 4>the right location or the concept that you're doing right.

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<v Speaker 5>So, for instance, you might not.

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<v Speaker 4>Want to open up subways in your neighborhood when everyone's

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<v Speaker 4>at work during lunch, right because the subways is primarily

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<v Speaker 4>a sandwich is primarily a lunchtime item. So you might

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<v Speaker 4>want to position your franchise or your brand.

0:11:24.000 --> 0:11:24.360
<v Speaker 5>If you.

0:11:27.679 --> 0:11:30.080
<v Speaker 4>If you focus on lunch, you might want to put

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<v Speaker 4>that there an office complex where people at work where

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<v Speaker 4>people need to grab lunch. Right, So it's all location, right,

0:11:39.040 --> 0:11:43.080
<v Speaker 4>So I think that, and you know, obviously negotiating the deal,

0:11:43.240 --> 0:11:46.800
<v Speaker 4>and you know, try not to have high rents, which

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<v Speaker 4>is tough in certain markets. That's a non controllable cost

0:11:53.760 --> 0:11:55.040
<v Speaker 4>because that's a fixed cost.

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<v Speaker 5>Right.

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<v Speaker 4>So you have fixed costs that you have to obviously

0:11:58.760 --> 0:12:03.520
<v Speaker 4>be aware of, you from garbage to electric to you know,

0:12:03.720 --> 0:12:07.920
<v Speaker 4>rent and you know, cleaning services and things that you

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<v Speaker 4>must have as.

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<v Speaker 5>Far as running a restaurant.

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<v Speaker 4>So you have the fixed costs, and then you have

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<v Speaker 4>things that are in your control that you must control

0:12:20.000 --> 0:12:21.680
<v Speaker 4>else it hurts your bottom.

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<v Speaker 3>So you've got the variable costs and fixed costs.

0:12:25.240 --> 0:12:26.120
<v Speaker 5>Insurance you're putting that.

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<v Speaker 4>To insurance would be a fixed cost because you can't

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<v Speaker 4>you can't control an insurance rate.

0:12:38.520 --> 0:12:42.199
<v Speaker 1>An illegal alien from Guatemala charged with raping a child

0:12:42.240 --> 0:12:46.040
<v Speaker 1>in Massachusetts. An MS thirteen gang member from Al Salvador

0:12:46.280 --> 0:12:50.400
<v Speaker 1>accused of murdering a Texas man of Venezuelan charged with

0:12:50.480 --> 0:12:54.360
<v Speaker 1>filming and selling child pornography in Michigan. These are just

0:12:54.480 --> 0:12:58.240
<v Speaker 1>some of the heinous migrant criminals caught because of President

0:12:58.280 --> 0:13:01.800
<v Speaker 1>Donald J. Trump's leadership. I'm Christy Noman, the United States

0:13:01.880 --> 0:13:06.640
<v Speaker 1>Secretary of Homeland Security. Under President Trump, attempted illegal border

0:13:06.679 --> 0:13:10.240
<v Speaker 1>crossings are at the lowest levels ever recorded, and over

0:13:10.320 --> 0:13:13.520
<v Speaker 1>one hundred thousand illegal aliens have been arrested. If you

0:13:13.600 --> 0:13:17.439
<v Speaker 1>are here illegally, your next you will be fine nearly

0:13:17.520 --> 0:13:21.560
<v Speaker 1>one thousand dollars a day, imprisoned and deported, you will

0:13:21.600 --> 0:13:25.240
<v Speaker 1>never return. But if you register using our CBP home

0:13:25.280 --> 0:13:28.640
<v Speaker 1>app and leave now, you could be allowed to return legally.

0:13:29.000 --> 0:13:33.800
<v Speaker 1>Do what's right. Leave now. Under President Trump, America's laws,

0:13:33.920 --> 0:13:36.360
<v Speaker 1>border and families will be protected.

0:13:36.480 --> 0:13:38.600
<v Speaker 2>Sponsored by the United States Department of Homeland Security.