1 00:00:00,040 --> 00:00:03,600 Speaker 1: An illegal alien from Guatemala charged with raping a child 2 00:00:03,680 --> 00:00:07,480 Speaker 1: in Massachusetts. An MS thirteen gang member from Al Salvador 3 00:00:07,720 --> 00:00:11,840 Speaker 1: accused of murdering a Texas man of Venezuelan charged with 4 00:00:11,920 --> 00:00:15,840 Speaker 1: filming and selling child pornography in Michigan. These are just 5 00:00:15,920 --> 00:00:19,680 Speaker 1: some of the heinous migrant criminals caught because of President 6 00:00:19,720 --> 00:00:23,320 Speaker 1: Donald J. Trump's leadership. I'm Christy nom the United States 7 00:00:23,320 --> 00:00:28,120 Speaker 1: Secretary of Homeland Security. Under President Trump, attempted illegal border 8 00:00:28,160 --> 00:00:31,680 Speaker 1: crossings are at the lowest levels ever recorded, and over 9 00:00:31,760 --> 00:00:34,960 Speaker 1: one hundred thousand illegal aliens have been arrested. If you 10 00:00:35,040 --> 00:00:38,920 Speaker 1: are here illegally, your next you will be fined nearly 11 00:00:39,000 --> 00:00:43,000 Speaker 1: one thousand dollars a day, imprisoned, and deported. You will 12 00:00:43,040 --> 00:00:46,680 Speaker 1: never return. But if you register using our CBP home 13 00:00:46,720 --> 00:00:50,120 Speaker 1: app and leave now, you could be allowed to return legally. 14 00:00:50,479 --> 00:00:55,240 Speaker 1: Do what's right. Leave now. Under President Trump, America's laws, 15 00:00:55,400 --> 00:00:57,840 Speaker 1: border and families will be protected. 16 00:00:57,920 --> 00:01:00,000 Speaker 2: Sponsored by the United States Department of Homeland Security. 17 00:01:00,200 --> 00:01:03,160 Speaker 3: Let's talk about liquor license because that's something that a 18 00:01:03,160 --> 00:01:06,440 Speaker 3: lot of people have. I've seen restaurants getting taken out 19 00:01:06,640 --> 00:01:08,520 Speaker 3: because of liquor like like they might lose their liquor 20 00:01:08,520 --> 00:01:11,200 Speaker 3: license and then they're not making enough money. How much 21 00:01:11,280 --> 00:01:17,240 Speaker 3: revenue like percentage wise, comes from a liquor license and 22 00:01:17,280 --> 00:01:20,720 Speaker 3: how hard is it? What's the challenges and actually getting 23 00:01:20,720 --> 00:01:22,840 Speaker 3: a liquor license and maintaining a liquor license. 24 00:01:22,840 --> 00:01:26,360 Speaker 4: So I have quite a few of those, but it's 25 00:01:26,400 --> 00:01:31,399 Speaker 4: it's in the city that I operate in is not 26 00:01:31,840 --> 00:01:35,360 Speaker 4: that challenging. You just have to qualify, and you have 27 00:01:35,400 --> 00:01:38,720 Speaker 4: to qualify in two ways. Your location has to qualify 28 00:01:38,840 --> 00:01:42,760 Speaker 4: and you have to qualify. So obviously, you know, you 29 00:01:42,800 --> 00:01:45,480 Speaker 4: couldn't have a listal license before and do like reckless 30 00:01:45,720 --> 00:01:46,440 Speaker 4: things with it. 31 00:01:47,280 --> 00:01:48,520 Speaker 5: You got to be responsible. 32 00:01:48,760 --> 00:01:53,560 Speaker 4: And then obviously you have to have the capital to 33 00:01:53,640 --> 00:01:55,680 Speaker 4: build your restaurant because they want to know that you're 34 00:01:55,760 --> 00:01:58,640 Speaker 4: actually you can actually build a restaurant that you're applying 35 00:01:59,040 --> 00:02:03,280 Speaker 4: for the liquor license. And the challenges sometimes is that 36 00:02:03,680 --> 00:02:05,919 Speaker 4: you know, when you're applying for the license, you're actually 37 00:02:05,920 --> 00:02:08,280 Speaker 4: building the restaurant at the same time, so you're actually 38 00:02:08,320 --> 00:02:11,000 Speaker 4: spending money while you apply for the license. The cost 39 00:02:11,080 --> 00:02:14,320 Speaker 4: of the license is not a lot of money. It's 40 00:02:14,360 --> 00:02:18,160 Speaker 4: only forty five hundred per bar right in New York City, 41 00:02:18,520 --> 00:02:24,000 Speaker 4: So that's that's not hard, but finding a location that 42 00:02:24,240 --> 00:02:29,799 Speaker 4: can be licensed can be a challenge because the liquor 43 00:02:29,800 --> 00:02:33,480 Speaker 4: authority don't want too many licenses unless it's zoned differently. 44 00:02:34,200 --> 00:02:37,280 Speaker 4: They don't want too many licenses or too much alcohol 45 00:02:37,360 --> 00:02:40,480 Speaker 4: being sold on the same block area, right, because it's 46 00:02:41,720 --> 00:02:44,120 Speaker 4: unless it's like a zone. It's zone like a Times 47 00:02:44,160 --> 00:02:48,840 Speaker 4: Square or like Bourbon Street, yeah, or things like that, 48 00:02:49,240 --> 00:02:55,040 Speaker 4: then then it's different or like Hell's Kitchen has has 49 00:02:55,080 --> 00:02:58,880 Speaker 4: a different zone. But other places and I'm assuming it's 50 00:02:58,880 --> 00:03:01,799 Speaker 4: the quality of life. They don't want too many liquor 51 00:03:01,840 --> 00:03:05,520 Speaker 4: licenses on one block. I believe it's like four might 52 00:03:05,560 --> 00:03:09,359 Speaker 4: be the max or something like that. I'm not sure. 53 00:03:09,360 --> 00:03:12,400 Speaker 4: But your location has to qualify, so it can't be 54 00:03:13,080 --> 00:03:15,400 Speaker 4: too close. I think it's the fire from your foot rolls. 55 00:03:16,120 --> 00:03:19,200 Speaker 4: You gotta be five hundred feet away from a school, 56 00:03:20,200 --> 00:03:27,119 Speaker 4: a church, and other entities that are in the Yeah, 57 00:03:27,200 --> 00:03:29,679 Speaker 4: things like that. You can't be like you can't walk out, 58 00:03:29,680 --> 00:03:32,560 Speaker 4: and then there's the nightclub, or you can't walk out, 59 00:03:32,720 --> 00:03:36,160 Speaker 4: then there's you know, things like that. You're selling the 60 00:03:36,160 --> 00:03:39,880 Speaker 4: liquor store, so you know they tried to so, so 61 00:03:40,120 --> 00:03:45,120 Speaker 4: in that essence, the actual location needs to qualify. As 62 00:03:45,160 --> 00:03:48,000 Speaker 4: well as you qualify when you get the liquor license. 63 00:03:48,040 --> 00:03:51,200 Speaker 6: When you created a chapals, obviously you gotta have food clothes, 64 00:03:51,240 --> 00:03:52,560 Speaker 6: but there's also a part of it that you have 65 00:03:52,600 --> 00:03:54,560 Speaker 6: to market to make sure that people know that it's there. 66 00:03:55,200 --> 00:03:57,680 Speaker 6: And so I'm wondering was there a marketing budget or 67 00:03:57,800 --> 00:03:59,680 Speaker 6: was it the power of the relationships that you had, 68 00:04:00,320 --> 00:04:04,800 Speaker 6: you know, cultivated throughout your career that helps inside that marketing. 69 00:04:04,880 --> 00:04:09,440 Speaker 4: So it was a combination of both. It's the power 70 00:04:09,440 --> 00:04:14,360 Speaker 4: of social media, right, So just one person or a 71 00:04:14,400 --> 00:04:20,400 Speaker 4: few people that influencers, taste makers, people that just love 72 00:04:20,520 --> 00:04:23,960 Speaker 4: the brand and you know and love. 73 00:04:23,800 --> 00:04:24,320 Speaker 5: What we do. 74 00:04:24,400 --> 00:04:28,440 Speaker 4: Can we fuse you know, our you know culture, whether 75 00:04:28,600 --> 00:04:32,080 Speaker 4: you know entertainment, music, food, fashion, We kind of fused 76 00:04:32,080 --> 00:04:36,599 Speaker 4: it together to create Brooklyn chop House. So when people 77 00:04:36,680 --> 00:04:40,039 Speaker 4: get that experience, you know, they share it. And once 78 00:04:40,080 --> 00:04:44,560 Speaker 4: they share that experience, people may say. Even today, we're 79 00:04:44,560 --> 00:04:47,479 Speaker 4: getting a lot of people in Times Square like we 80 00:04:47,640 --> 00:04:50,039 Speaker 4: just came here to see a play and to go 81 00:04:50,080 --> 00:04:54,120 Speaker 4: to Brooklyn Chop House. So we're getting after after you know, 82 00:04:54,200 --> 00:04:57,159 Speaker 4: being opened, the brand being open five years now, we're 83 00:04:57,160 --> 00:04:59,840 Speaker 4: getting people from out of state that's coming in town. 84 00:04:59,839 --> 00:05:03,200 Speaker 4: That they heard about it, or they heard someone celebrated 85 00:05:03,279 --> 00:05:08,600 Speaker 4: there that was you know, a significant you know, personal 86 00:05:08,680 --> 00:05:12,279 Speaker 4: or celebrity or artists or athlete, you know, celebrated at 87 00:05:12,279 --> 00:05:17,040 Speaker 4: the restaurant. And they see the social media because it's 88 00:05:17,080 --> 00:05:19,160 Speaker 4: not really like the news, it's. 89 00:05:19,000 --> 00:05:23,359 Speaker 5: Just social and people posting how much. 90 00:05:23,279 --> 00:05:26,560 Speaker 6: They This episode is brought to you by P and 91 00:05:26,640 --> 00:05:29,719 Speaker 6: C Bank. A lot of people think podcasts about work 92 00:05:29,720 --> 00:05:33,680 Speaker 6: are boring, and sure they definitely can be, but understanding 93 00:05:33,680 --> 00:05:36,719 Speaker 6: a professionals routine shows us how they achieve their success 94 00:05:36,800 --> 00:05:40,880 Speaker 6: little by little, day after day. It's like banking with 95 00:05:40,960 --> 00:05:43,719 Speaker 6: P and C Bank. 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What's up? 103 00:06:08,839 --> 00:06:11,279 Speaker 6: You ever walk into a small business and everything just 104 00:06:11,440 --> 00:06:14,640 Speaker 6: works like, the checkout is fast, the receipts are digital. 105 00:06:15,160 --> 00:06:18,119 Speaker 6: Tipping is a breeze and you're out the door before 106 00:06:18,120 --> 00:06:22,279 Speaker 6: the line even builds odds are they're using Square. We 107 00:06:22,440 --> 00:06:25,000 Speaker 6: love supporting businesses that run on Square because it just 108 00:06:25,040 --> 00:06:28,279 Speaker 6: feels seamless. Whether it's a local coffee shop, a vendor 109 00:06:28,320 --> 00:06:30,560 Speaker 6: at a pop up market, or even one of our 110 00:06:30,640 --> 00:06:34,279 Speaker 6: merch partners, Square makes it easy for them to take payments, 111 00:06:34,520 --> 00:06:38,240 Speaker 6: manage inventory, and run their business with confidence, all from 112 00:06:38,320 --> 00:06:41,719 Speaker 6: one simple system. 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Let's Square handle the back end 121 00:07:10,960 --> 00:07:12,880 Speaker 6: so you can keep pushing your vision forward. 122 00:07:15,120 --> 00:07:18,720 Speaker 1: An illegal alien from Guatemala charged with raping a child 123 00:07:18,800 --> 00:07:22,600 Speaker 1: in Massachusetts. An MS thirteen gang member from Al Salvador 124 00:07:22,840 --> 00:07:26,960 Speaker 1: accused of murdering a Texas man of Venezuelan charged with 125 00:07:27,040 --> 00:07:30,960 Speaker 1: filming and selling child pornography in Michigan. These are just 126 00:07:31,040 --> 00:07:34,800 Speaker 1: some of the heinous migrant criminals caught because of President 127 00:07:34,840 --> 00:07:38,440 Speaker 1: Donald J. Trump's leadership. I'm Christy nom the United States 128 00:07:38,440 --> 00:07:43,240 Speaker 1: Secretary of Homeland Security. Under President Trump, attempted illegal border 129 00:07:43,280 --> 00:07:46,800 Speaker 1: crossings are at the lowest levels ever recorded, and over 130 00:07:46,880 --> 00:07:50,080 Speaker 1: one hundred thousand illegal aliens have been arrested. If you 131 00:07:50,160 --> 00:07:54,040 Speaker 1: are here illegally, your next you will be fined nearly 132 00:07:54,120 --> 00:07:58,120 Speaker 1: one thousand dollars a day, imprisoned, and deported. You will 133 00:07:58,160 --> 00:08:01,760 Speaker 1: never return. But if you reach using our CBP home 134 00:08:01,840 --> 00:08:05,239 Speaker 1: app and leave now, you could be allowed to return legally. 135 00:08:05,600 --> 00:08:10,320 Speaker 1: Do what's right. Leave now. Under President Trump, America's laws 136 00:08:10,680 --> 00:08:12,920 Speaker 1: order and families will be protected. 137 00:08:13,080 --> 00:08:15,200 Speaker 2: Sponsored by the United States Department of Homeland Security. 138 00:08:15,440 --> 00:08:18,720 Speaker 4: Joy they experience how much they enjoy the food. They're 139 00:08:18,720 --> 00:08:22,800 Speaker 4: taking pictures of the food, and you know, that's really 140 00:08:23,520 --> 00:08:28,280 Speaker 4: what has spread the word around it and in the 141 00:08:28,320 --> 00:08:31,880 Speaker 4: relationships obviously, you know help. You know, I come from 142 00:08:31,880 --> 00:08:35,400 Speaker 4: a promotion promotion background, so I used to I left 143 00:08:35,400 --> 00:08:37,520 Speaker 4: this part of I used to throw parties as well, 144 00:08:37,840 --> 00:08:40,760 Speaker 4: like one two big parties a year, so you know, 145 00:08:40,880 --> 00:08:43,800 Speaker 4: I had a small you know network of people that 146 00:08:44,320 --> 00:08:46,840 Speaker 4: came to support. But it's not just that, it's just 147 00:08:47,520 --> 00:08:51,280 Speaker 4: the brand is standing on its own and you know 148 00:08:51,440 --> 00:08:55,240 Speaker 4: the experience of when you know they come there. The 149 00:08:55,400 --> 00:08:58,360 Speaker 4: two most important things obviously the food. People like the food. 150 00:08:58,360 --> 00:09:00,000 Speaker 4: But you know, you want to have a good experience 151 00:09:00,400 --> 00:09:01,760 Speaker 4: in a nice place. 152 00:09:02,040 --> 00:09:04,480 Speaker 3: Yeah, like I said, you know, they see me there 153 00:09:04,559 --> 00:09:08,400 Speaker 3: probably at least once a week. So yeah, doing my 154 00:09:08,480 --> 00:09:11,840 Speaker 3: promotional purposes. So let's ask you. Let me ask you this. 155 00:09:12,280 --> 00:09:15,280 Speaker 3: So you said the two biggest costs that you could 156 00:09:15,280 --> 00:09:18,120 Speaker 3: control our food and labor. Yes, you talked about food 157 00:09:18,240 --> 00:09:19,160 Speaker 3: and talk about labor. 158 00:09:19,520 --> 00:09:23,679 Speaker 4: Okay, so labor you have to be able to control, 159 00:09:23,880 --> 00:09:29,160 Speaker 4: to schedule correctly, know your market, right, So I don't 160 00:09:29,160 --> 00:09:32,360 Speaker 4: open for lunch, right. Lunch at one point prior to 161 00:09:32,440 --> 00:09:36,360 Speaker 4: COVID was a big seg daytime part, a big segment 162 00:09:36,400 --> 00:09:40,000 Speaker 4: of the business. But right now it's not as big 163 00:09:40,400 --> 00:09:43,960 Speaker 4: in certain markets as it used to be because it's 164 00:09:44,360 --> 00:09:45,959 Speaker 4: the traffic isn't the same. 165 00:09:46,120 --> 00:09:47,040 Speaker 5: The traffic change. 166 00:09:47,240 --> 00:09:52,000 Speaker 4: People aren't working, people aren't working as much from the office. 167 00:09:52,760 --> 00:09:55,640 Speaker 4: Maybe it's three and two right, or maybe it's all 168 00:09:56,240 --> 00:10:00,839 Speaker 4: at the Maybe it's all at the office. So I mean, sorry, 169 00:10:00,840 --> 00:10:03,800 Speaker 4: all at home. So what happens is you have to 170 00:10:04,120 --> 00:10:06,640 Speaker 4: know your you know, traffic patterns, you have to know 171 00:10:07,080 --> 00:10:13,040 Speaker 4: how to schedule. And that's a huge cost because obviously, 172 00:10:13,120 --> 00:10:14,680 Speaker 4: you know, there's a lot of a lot that goes 173 00:10:14,720 --> 00:10:18,319 Speaker 4: into labor, and you know, New York, New York City, 174 00:10:18,840 --> 00:10:21,960 Speaker 4: you know requires that you know, you do it the 175 00:10:22,000 --> 00:10:25,480 Speaker 4: right way. So, you know, we we pride ourselves on 176 00:10:26,120 --> 00:10:29,400 Speaker 4: having quite a few employees that help us execute. When 177 00:10:29,440 --> 00:10:32,640 Speaker 4: you're busy, you need more employees. So, but when you're 178 00:10:32,640 --> 00:10:35,640 Speaker 4: not busy, there's you know, some slow times you have 179 00:10:35,720 --> 00:10:38,800 Speaker 4: to know how to you know, control your schedule. 180 00:10:38,920 --> 00:10:41,520 Speaker 6: What are some other costs that associated with the business. 181 00:10:41,520 --> 00:10:45,120 Speaker 6: Obviously said food and labor, but there's other costs that 182 00:10:45,160 --> 00:10:47,320 Speaker 6: people probably aren't aware of if they're trying to get 183 00:10:47,320 --> 00:10:49,280 Speaker 6: into the space that they probably should be aware of 184 00:10:49,320 --> 00:10:50,800 Speaker 6: and prepare for if they're going. 185 00:10:50,640 --> 00:10:54,640 Speaker 5: To Yeah, so I think knowing your location. 186 00:10:54,880 --> 00:10:58,240 Speaker 4: You know, you heard the term location, location, location, knowing 187 00:10:58,280 --> 00:11:02,800 Speaker 4: the right location or the concept that you're doing right. 188 00:11:03,040 --> 00:11:05,680 Speaker 5: So, for instance, you might not. 189 00:11:05,760 --> 00:11:11,160 Speaker 4: Want to open up subways in your neighborhood when everyone's 190 00:11:11,200 --> 00:11:15,880 Speaker 4: at work during lunch, right because the subways is primarily 191 00:11:16,200 --> 00:11:19,280 Speaker 4: a sandwich is primarily a lunchtime item. So you might 192 00:11:19,360 --> 00:11:24,240 Speaker 4: want to position your franchise or your brand. 193 00:11:24,000 --> 00:11:24,360 Speaker 5: If you. 194 00:11:27,679 --> 00:11:30,080 Speaker 4: If you focus on lunch, you might want to put 195 00:11:30,080 --> 00:11:34,400 Speaker 4: that there an office complex where people at work where 196 00:11:34,400 --> 00:11:38,920 Speaker 4: people need to grab lunch. Right, So it's all location, right, 197 00:11:39,040 --> 00:11:43,080 Speaker 4: So I think that, and you know, obviously negotiating the deal, 198 00:11:43,240 --> 00:11:46,800 Speaker 4: and you know, try not to have high rents, which 199 00:11:46,880 --> 00:11:52,839 Speaker 4: is tough in certain markets. That's a non controllable cost 200 00:11:53,760 --> 00:11:55,040 Speaker 4: because that's a fixed cost. 201 00:11:55,320 --> 00:11:55,520 Speaker 5: Right. 202 00:11:55,880 --> 00:11:58,679 Speaker 4: So you have fixed costs that you have to obviously 203 00:11:58,760 --> 00:12:03,520 Speaker 4: be aware of, you from garbage to electric to you know, 204 00:12:03,720 --> 00:12:07,920 Speaker 4: rent and you know, cleaning services and things that you 205 00:12:08,200 --> 00:12:10,160 Speaker 4: must have as. 206 00:12:10,000 --> 00:12:11,480 Speaker 5: Far as running a restaurant. 207 00:12:12,720 --> 00:12:15,320 Speaker 4: So you have the fixed costs, and then you have 208 00:12:15,400 --> 00:12:19,880 Speaker 4: things that are in your control that you must control 209 00:12:20,000 --> 00:12:21,680 Speaker 4: else it hurts your bottom. 210 00:12:21,720 --> 00:12:24,160 Speaker 3: So you've got the variable costs and fixed costs. 211 00:12:25,240 --> 00:12:26,120 Speaker 5: Insurance you're putting that. 212 00:12:26,160 --> 00:12:29,439 Speaker 4: To insurance would be a fixed cost because you can't 213 00:12:29,800 --> 00:12:32,240 Speaker 4: you can't control an insurance rate. 214 00:12:38,520 --> 00:12:42,199 Speaker 1: An illegal alien from Guatemala charged with raping a child 215 00:12:42,240 --> 00:12:46,040 Speaker 1: in Massachusetts. An MS thirteen gang member from Al Salvador 216 00:12:46,280 --> 00:12:50,400 Speaker 1: accused of murdering a Texas man of Venezuelan charged with 217 00:12:50,480 --> 00:12:54,360 Speaker 1: filming and selling child pornography in Michigan. These are just 218 00:12:54,480 --> 00:12:58,240 Speaker 1: some of the heinous migrant criminals caught because of President 219 00:12:58,280 --> 00:13:01,800 Speaker 1: Donald J. Trump's leadership. I'm Christy Noman, the United States 220 00:13:01,880 --> 00:13:06,640 Speaker 1: Secretary of Homeland Security. Under President Trump, attempted illegal border 221 00:13:06,679 --> 00:13:10,240 Speaker 1: crossings are at the lowest levels ever recorded, and over 222 00:13:10,320 --> 00:13:13,520 Speaker 1: one hundred thousand illegal aliens have been arrested. If you 223 00:13:13,600 --> 00:13:17,439 Speaker 1: are here illegally, your next you will be fine nearly 224 00:13:17,520 --> 00:13:21,560 Speaker 1: one thousand dollars a day, imprisoned and deported, you will 225 00:13:21,600 --> 00:13:25,240 Speaker 1: never return. But if you register using our CBP home 226 00:13:25,280 --> 00:13:28,640 Speaker 1: app and leave now, you could be allowed to return legally. 227 00:13:29,000 --> 00:13:33,800 Speaker 1: Do what's right. Leave now. Under President Trump, America's laws, 228 00:13:33,920 --> 00:13:36,360 Speaker 1: border and families will be protected. 229 00:13:36,480 --> 00:13:38,600 Speaker 2: Sponsored by the United States Department of Homeland Security.