WEBVTT - Bloomberg Businessweek Weekend - May 3rd, 2024

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<v Speaker 1>Bloomberg Audio Studios, Podcasts, radio News.

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<v Speaker 2>This is Bloomberg Business Week Inside from the reporters and

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<v Speaker 2>editors who bring you America's most trusted business magazine, plus

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<v Speaker 2>gloom wal Business finance and tech news. The Bloomberg Business

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<v Speaker 2>Week Podcast with Carol Messer and Tim Stenebeck from Bloomberg Radio.

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<v Speaker 1>Hi, everyone, Welcome to the Bloomberg Business Wee Weekend Podcast.

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<v Speaker 1>So this past week, yes, we got another jobs report

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<v Speaker 1>and another Fed decision. Bottom line, folks, especially when it

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<v Speaker 1>comes to the Fed, we are still data dependent and

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<v Speaker 1>more inflation progress is needed. The Essential Bank did signal

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<v Speaker 1>that rate hikes are unlikely, dampening a narrative Tim that's

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<v Speaker 1>creeping into a lot of our conversations as of late.

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<v Speaker 3>In the meantime, Amazon and Apple were among the big

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<v Speaker 3>earnings this week as we continue to make our way

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<v Speaker 3>through quarterly updates. All important and among our most read

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<v Speaker 3>stories this week, as are the protest on college campuses

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<v Speaker 3>around the country involving pro Palestinian protesters.

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<v Speaker 1>We had a great voice on the protest from a

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<v Speaker 1>long time Columbia University professor, none other than Nobel Laureate

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<v Speaker 1>Joseph Stieglitz. He weighed in on the protests. He also

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<v Speaker 1>talked about FED policy, the economy, and the Road to Freedom.

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<v Speaker 1>It's the subject of his new book Love More in

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<v Speaker 1>a Moment.

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<v Speaker 3>Plus and what we are calling Our Deep Think Hour.

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<v Speaker 1>David E.

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<v Speaker 3>Sanger, the Pulitzer Prize winning White House and National Security

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<v Speaker 3>correspondent for The New York Times, on his latest book,

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<v Speaker 3>It's called New Cold Wars, China's Rise, Russia's invasion, and

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<v Speaker 3>America's struggle to Defend the West.

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<v Speaker 1>David E. Sanger and Joseph Stieglitz two authors with some

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<v Speaker 1>deep thoughts on some of the most pressing issues of

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<v Speaker 1>our time. We begin with Nobel Laureate Joseph Stieglitz, Professor

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<v Speaker 1>of Economics over at Columbia University. He was Chairman of

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<v Speaker 1>the Council of Economic Advisors under President Clinton and a

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<v Speaker 1>former Chief Economist of the World Bank.

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<v Speaker 3>He has written many books, authored numerous research papers on

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<v Speaker 3>many aspects of economics, equality, and more. His latest subject

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<v Speaker 3>matter covered in a new book entitled The Road to Freedom,

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<v Speaker 3>Economics and the Good Society. Our conversation done just before

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<v Speaker 3>the latest FED decision began with the Fed's commitment to

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<v Speaker 3>that two percent inflation objective.

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<v Speaker 4>From the point of view.

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<v Speaker 5>Of economics, having two and a half or even three

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<v Speaker 5>percent inflation is not a big deal. You know, the

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<v Speaker 5>two percent target was pulled out of thin air. It

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<v Speaker 5>was not based on economic science. What we want to

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<v Speaker 5>be sure of is that we don't have runaway inflation.

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<v Speaker 5>And inflation has clearly been tamed. It's been brought down.

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<v Speaker 5>It's stable. It electuates from month to month, but it

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<v Speaker 5>is not a major problem. We should be focusing on

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<v Speaker 5>other things, continuing economic growth, making sure that all Americans

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<v Speaker 5>share in that growth. Those are the kinds of things

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<v Speaker 5>that we ought to be thinking more about.

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<v Speaker 3>So, Professor Stieglitz, should the Fed abandon the two percent

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<v Speaker 3>inflation goal? Should they have a different inflation goal, a

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<v Speaker 3>different metric that they should be held accountable to.

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<v Speaker 4>Yes, I think they should.

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<v Speaker 5>I think they should be talking about keeping within a

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<v Speaker 5>range to maybe three, three and a half four percent.

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<v Speaker 5>You know, there's actually some economic science that says, especially

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<v Speaker 5>in a time of major structural change such as we're

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<v Speaker 5>going through, having a little higher inflation actually is helpful

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<v Speaker 5>in reallocating resources in the presence of downward nominal rigidities

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<v Speaker 5>of wages because What guides the movement of resources from

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<v Speaker 5>one place to another is relative wages. And if some

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<v Speaker 5>wages are sticky downward, you want other wages to go

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<v Speaker 5>up enough to move labor, and that means you're going

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<v Speaker 5>to have to have more inflation. So actually a little

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<v Speaker 5>higher inflation is actually good for the economy.

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<v Speaker 1>Do you think the FEDS management of the economy has

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<v Speaker 1>been a good one in terms of policy?

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<v Speaker 5>Quite frankly no, But bluntly, let's go back to when

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<v Speaker 5>inflation broke out after the pandemic and the Russian invasion

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<v Speaker 5>of Ukraine. The question was what was the cause, the

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<v Speaker 5>primary cause of the inflation.

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<v Speaker 4>It was unambiguous.

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<v Speaker 5>It was the pandemic and war related interruptions in supply

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<v Speaker 5>chains and rising prices caused by shortages of oil and food.

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<v Speaker 5>It was demand shifts. People wanted to live in different places,

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<v Speaker 5>and that meant housing prices went up where there was

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<v Speaker 5>a scarcity, but didn't go down as much where there

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<v Speaker 5>was where people didn't.

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<v Speaker 4>Want to live.

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<v Speaker 5>In parts of New York, raising interest rates actually impeded

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<v Speaker 5>the ability of the economy to respond to that kind

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<v Speaker 5>of structural uh. To that that kind of challenge, we

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<v Speaker 5>needed to build more houses in the places where there

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<v Speaker 5>was a scarcity, and having higher interest rates actually works

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<v Speaker 5>makes it more difficult. They also have a model of

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<v Speaker 5>economy that's based on competition. That might have been true

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<v Speaker 5>some time ago, but we have an economy with a

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<v Speaker 5>lot of market power at firms are trading off. If

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<v Speaker 5>they raise their prices, they get more profits today, they

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<v Speaker 5>lose profits in the future, and in that trade off,

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<v Speaker 5>when you raise the interest rate, they value those future

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<v Speaker 5>losses less, and they were induced to raise their prices more.

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<v Speaker 4>So margins go up.

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<v Speaker 5>And a marked aspect of the inflation that we've just

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<v Speaker 5>been through is that markets have increased enormously.

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<v Speaker 3>Hey, Professor Stieglitz, I just wanted to speaking of the FED, Carol,

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<v Speaker 3>I know you would all.

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<v Speaker 1>When went before. We have a bigger, broader question, and

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<v Speaker 1>it's certainly been a bigger to jump in on that. Well,

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<v Speaker 1>what do you think then we should be cutting rates already,

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<v Speaker 1>that we're behind the curve right now?

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<v Speaker 4>Yes, I think the risks are asymmetric.

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<v Speaker 5>I think with Europe already slowing down in recession, we

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<v Speaker 5>don't know where China is going to be going. I

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<v Speaker 5>think proudents would have us going back to a more

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<v Speaker 5>normal infrast rate. The higher interest rates are really not

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<v Speaker 5>going to be taming inflation.

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<v Speaker 4>That that model was wrong.

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<v Speaker 5>In another way, they dramatically had said that we're going

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<v Speaker 5>to need five percent of inflation for five percent unemployment

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<v Speaker 5>for some time in order to get inflation down.

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<v Speaker 4>They were absolutely wrong.

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<v Speaker 5>We got inflation down where in a period where we

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<v Speaker 5>kept unemployment relatively low. So they are analysis of the

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<v Speaker 5>economy was just off. And meanwhile they have put at

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<v Speaker 5>risk our banking system. We had a problem in Selcom

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<v Speaker 5>Vallet Bank partly because of the enormous changes in terms

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<v Speaker 5>structure which their policies led to. And we're facing a

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<v Speaker 5>debt crisis in the developing countries and emerging markets.

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<v Speaker 4>So there's enormous one sided risk. I believe in the

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<v Speaker 4>policies that they've been pursuing well.

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<v Speaker 3>On the FED, Professor Stieglitz, I got to ask you

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<v Speaker 3>about this Wall Street Journal report that broke last night

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<v Speaker 3>that said how former Trump administration officials are coming up

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<v Speaker 3>with plans to take on the independence of the Federal

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<v Speaker 3>Reserve essentially at one end of the spectrum, even allowing

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<v Speaker 3>if President Trump gets re elected him to weigh in

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<v Speaker 3>on FED policy when it comes to interest rates. Talk

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<v Speaker 3>a little bit about your reaction to if this were

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<v Speaker 3>to come to fruition, how important the independence of the

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<v Speaker 3>FED is and if that would really put at risk

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<v Speaker 3>the model of the independence of the US financial system.

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<v Speaker 5>Well, I think Trump is himself a major argument why

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<v Speaker 5>you want to have independence.

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<v Speaker 4>Of the FED.

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<v Speaker 5>You don't want somebody who doesn't understand monetary policy, who would.

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<v Speaker 4>Put at risk the long run.

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<v Speaker 5>Stability of the economy for the short term electoral advantage

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<v Speaker 5>of having a hot economy right before an election. That's

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<v Speaker 5>precisely why there is an argument for independence. So you know,

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<v Speaker 5>I believe in the accountability of the FED. It is

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<v Speaker 5>a public institution.

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<v Speaker 4>We had.

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<v Speaker 5>Previous chairman of the FED. We're very cognizant of that.

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<v Speaker 5>I remember Paul Voker saying Congress created us and Congress

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<v Speaker 5>can uncreate us. So there is a kind of accountability

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<v Speaker 5>that responsible heads of the FED understand. But we certainly

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<v Speaker 5>don't want Donald Trump to we run monetary policy, all right.

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<v Speaker 1>We do want to dig into your book because you've

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<v Speaker 1>been thinking a lot about the meaning of freedom, and

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<v Speaker 1>I think we throw the word abown a lot. I

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<v Speaker 1>think the folks who created the United States are founding

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<v Speaker 1>fathers thought about freedom a lot and the difference though

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<v Speaker 1>between what that really means, and maybe it comes down to,

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<v Speaker 1>as you think about it, the values that we all

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<v Speaker 1>have in society tell us about how we need to

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<v Speaker 1>kind of maybe redefine freedom and what it means in

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<v Speaker 1>terms of citizens more broadly and generally as well as

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<v Speaker 1>economically in terms of their success.

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<v Speaker 5>Sure, you know, I approached the issue obviously as an economist,

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<v Speaker 5>and as an economist we think of freedom is free

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<v Speaker 5>to do what you can do. What are the choices

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<v Speaker 5>that you can make. Somebody who is at the point

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<v Speaker 5>of starvation doesn't really have any freedom.

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<v Speaker 4>He has to do what.

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<v Speaker 5>He can to survive, and so expanding the set of

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<v Speaker 5>choices that individual is available is a way of saying

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<v Speaker 5>that he has more freedom. And here there are a

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<v Speaker 5>couple of ideas I put forward in my book. The

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<v Speaker 5>first is that in our integrated urban twenty per century economy,

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<v Speaker 5>one person does the expansion of his freedom may lead

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<v Speaker 5>to less freedom of others. Isaiah Berlin, the great Oxford philosopher,

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<v Speaker 5>put it this way. He said, freedom for the wolfs

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<v Speaker 5>has often meant death for the sheep. And in the

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<v Speaker 5>context of the US, for instance, freedom to carry an

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<v Speaker 5>AK forty seven means that people will die, and it

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<v Speaker 5>means that our school children are not free from fear.

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<v Speaker 5>They have to learn what to do if a gunman

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<v Speaker 5>comes into the classroom and teachers have to go to

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<v Speaker 5>school worried about whether they'll be attacked. Freedom not to

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<v Speaker 5>wear masks is exposed taking away the freedom of others

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<v Speaker 5>to live.

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<v Speaker 4>So we.

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<v Speaker 5>Have to balance these freedoms. There are trade offs. Many cases,

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<v Speaker 5>those trade offs are easy. Freedom to pollute takes away

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<v Speaker 5>the freedom to have somebody with asthma to even live,

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<v Speaker 5>let alone the freedom of all of us to live

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<v Speaker 5>on our planet. So there, I think we have to

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<v Speaker 5>constrain the freedom of the polluters and the freedom of exploiters.

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<v Speaker 1>So we're talking with Joseph Stiegletz, Nobel Laurate economist, professor

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<v Speaker 1>of economics at Columbia University, and we're talking about his

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<v Speaker 1>new book, The Road to Freedom, Economics and the Good Society.

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<v Speaker 1>All Right, So if we rethink Professor Stieglitz the idea

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<v Speaker 1>of freedom, so it's maybe more inclusive or it's a

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<v Speaker 1>broader definition, how do we do that within society? With corporations,

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<v Speaker 1>the need to be profitable for those we are in

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<v Speaker 1>earning season. We look at companies and their reports and

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<v Speaker 1>that's how we kind of measure them, grade them. What

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<v Speaker 1>does government need to do? How can we maybe be

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<v Speaker 1>better if you will for more.

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<v Speaker 5>First, let me emphasize that in the world i've just described,

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<v Speaker 5>there's an important role for regulations. Corporations often don't like that,

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<v Speaker 5>but we have to remember the purpose of our economy

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<v Speaker 5>is to improve the lives and livelihoods of our citizens.

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<v Speaker 4>It's not the other way around.

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<v Speaker 5>That the economy is supposed to serve society, not the

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<v Speaker 5>other way around.

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<v Speaker 4>There's another aspect.

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<v Speaker 5>Regulations can actually expand the freedom of.

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<v Speaker 4>All of us.

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<v Speaker 5>Think about stop likes. If we don't have stop likes,

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<v Speaker 5>we have gourdlock. None of us has the freedom to move.

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<v Speaker 5>Stop likes orgs are a little bit of coercion, mean

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<v Speaker 5>that I have to take turns, but by taking turns,

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<v Speaker 5>we all have more freedom. And that basic idea extends

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<v Speaker 5>much more broadly. People don't like to pay taxes. That's

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<v Speaker 5>a they often feel kind of coersion. But when those

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<v Speaker 5>tax revenues are used productively, like they were to invest

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<v Speaker 5>in the internet and invest in the m R any

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<v Speaker 5>platform that led to the vaccine against COVID nineteen.

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<v Speaker 4>That expands our freedom to do.

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<v Speaker 5>And so we have to look at this in I

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<v Speaker 5>would say in a little bit more holistic way, Well, I.

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<v Speaker 3>Want to go to your taxes point, because I'm curious

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<v Speaker 3>if you could wave a magic wand or implement some

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<v Speaker 3>sort of tax policy here in the US. What would

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<v Speaker 3>it be, How could you reinvent it? Would you broad

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<v Speaker 3>in the tax space, would you lean more on corporate taxes,

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<v Speaker 3>would you tax wealth more? What, in your opinion, would work?

0:14:08.920 --> 0:14:10.959
<v Speaker 4>Well, I begin by.

0:14:12.480 --> 0:14:15.480
<v Speaker 5>Analyzing would are some of the key problems on our

0:14:15.520 --> 0:14:18.960
<v Speaker 5>society faces, And one of them is inequality one of

0:14:19.000 --> 0:14:22.320
<v Speaker 5>the reasons. And a second problem is the growth of

0:14:22.360 --> 0:14:26.800
<v Speaker 5>market power, which has been enormous in the last few decades,

0:14:28.080 --> 0:14:31.480
<v Speaker 5>and those two are obviously linked. When you have more

0:14:31.520 --> 0:14:35.720
<v Speaker 5>market power, the fruits of that market power go to

0:14:35.800 --> 0:14:40.320
<v Speaker 5>those at the top. We also have more economists called

0:14:40.360 --> 0:14:45.240
<v Speaker 5>monopsity power firms have market power over workers and have

0:14:45.920 --> 0:14:47.840
<v Speaker 5>driven down their wages.

0:14:47.840 --> 0:14:50.240
<v Speaker 4>Significantly below a competitive level.

0:14:51.040 --> 0:14:55.520
<v Speaker 5>So I want to have more anti trust policy, more

0:14:56.400 --> 0:15:02.520
<v Speaker 5>competitive labor market policies. But that can take time. Meanwhile,

0:15:02.560 --> 0:15:07.120
<v Speaker 5>there's a lot of monopoly rents. And so part of

0:15:07.160 --> 0:15:12.160
<v Speaker 5>what I would begin by doing is increasing corporate colfix taxes,

0:15:12.200 --> 0:15:15.080
<v Speaker 5>which are not a tax on return to capital, they

0:15:15.120 --> 0:15:20.360
<v Speaker 5>are tax on this monopoly profits. I'd also like to

0:15:20.440 --> 0:15:24.880
<v Speaker 5>have environmental taxes firms that are engaged, including the environment,

0:15:25.040 --> 0:15:30.960
<v Speaker 5>on to pay for the damage that they're doing. Remarkably, America,

0:15:31.600 --> 0:15:35.520
<v Speaker 5>those at the top pay a lower percentage of their

0:15:35.560 --> 0:15:40.360
<v Speaker 5>taxes than those down below. Even some of our richest

0:15:40.360 --> 0:15:43.640
<v Speaker 5>people have commented that they think they're right more wrong.

0:15:44.080 --> 0:15:46.160
<v Speaker 1>Well, can I ask you, like on a day when

0:15:46.160 --> 0:15:48.240
<v Speaker 1>we're looking at a company and forgive me, I'm just

0:15:48.240 --> 0:15:52.320
<v Speaker 1>singling out because it popped. Shares of Alphabet are now

0:15:52.400 --> 0:15:56.200
<v Speaker 1>a two tillion dollar market cap company this week, you

0:15:56.240 --> 0:15:59.320
<v Speaker 1>know next week. Last week, we've been obsessed with, certainly

0:15:59.360 --> 0:16:01.440
<v Speaker 1>what we call them mag Dificent seven, the big megacap

0:16:01.520 --> 0:16:04.960
<v Speaker 1>technic companies. They're very big. Amazon, we talked with an

0:16:05.000 --> 0:16:08.560
<v Speaker 1>author recently, so entrenched certainly in our world, and you

0:16:08.560 --> 0:16:12.320
<v Speaker 1>think about their reach. Are these the companies the individuals,

0:16:12.360 --> 0:16:15.080
<v Speaker 1>whether it's an Amazon, whether it's a Meta, whether it's

0:16:15.080 --> 0:16:18.120
<v Speaker 1>an Alphabet that you think you talk about growth of

0:16:18.160 --> 0:16:21.600
<v Speaker 1>market power isn't too much at this point in your

0:16:21.760 --> 0:16:24.520
<v Speaker 1>view that something needs to be done to rain them

0:16:24.520 --> 0:16:28.880
<v Speaker 1>in or do the benefits outweigh the downside here.

0:16:29.120 --> 0:16:31.720
<v Speaker 5>Well, they do give benefits, but they have a lot

0:16:31.760 --> 0:16:36.560
<v Speaker 5>of downsides. They need to be better regulated. Europe has

0:16:36.600 --> 0:16:41.360
<v Speaker 5>done a better job at regulating them. The digital harms

0:16:41.400 --> 0:16:46.400
<v Speaker 5>are quite obvious and have been by now well documented.

0:16:46.880 --> 0:16:53.240
<v Speaker 5>But talking narrowly now about market power, I think we

0:16:53.280 --> 0:16:55.960
<v Speaker 5>ought to do what we can to limit their market power,

0:16:56.360 --> 0:17:00.280
<v Speaker 5>but tax the groups of that market power, of the

0:17:00.280 --> 0:17:04.639
<v Speaker 5>revenues that they get at a much higher rate. You know,

0:17:04.720 --> 0:17:13.119
<v Speaker 5>if you ask the question, would Jeff Bezos or the founders.

0:17:12.480 --> 0:17:13.760
<v Speaker 4>Of Google.

0:17:15.000 --> 0:17:20.320
<v Speaker 5>Or Zuperbird stop working if we tax their wealth in

0:17:20.359 --> 0:17:25.120
<v Speaker 5>a way, say a three percent you know, so, any

0:17:25.160 --> 0:17:28.160
<v Speaker 5>answer is obviously they would continue to work.

0:17:28.280 --> 0:17:29.959
<v Speaker 3>Do you think that they would leave the United States?

0:17:30.400 --> 0:17:34.480
<v Speaker 5>Well, we have imposed what we call an exit tax

0:17:35.040 --> 0:17:37.680
<v Speaker 5>that those with a lot of wealth and don't feel

0:17:37.800 --> 0:17:42.720
<v Speaker 5>who don't feel loyalty to the United States can leave.

0:17:42.760 --> 0:17:46.080
<v Speaker 5>We allowed them to leave, but they have to pay

0:17:46.119 --> 0:17:50.000
<v Speaker 5>a tax that represents attacks on their groups of the

0:17:50.040 --> 0:17:53.120
<v Speaker 5>wealth that they've accumulated while they've been in the United States.

0:17:53.960 --> 0:17:58.520
<v Speaker 5>And that that tax is significant and it is a deterrent.

0:18:00.160 --> 0:18:03.760
<v Speaker 5>Not it may be that we ought to consider raising

0:18:03.840 --> 0:18:07.920
<v Speaker 5>that tax, but I don't think people like at Zuckerberg

0:18:08.000 --> 0:18:11.679
<v Speaker 5>Musk are going to leave the United States. They realize

0:18:12.119 --> 0:18:14.879
<v Speaker 5>the benefits of American citizenship.

0:18:15.440 --> 0:18:19.040
<v Speaker 3>We're speaking right now with Professor Joseph Stieglitz, Nobel Lauriate Economists.

0:18:19.080 --> 0:18:21.560
<v Speaker 3>He's a professor of economics at Columbia University. He's got

0:18:21.560 --> 0:18:23.840
<v Speaker 3>a new book out, The Road to Freedom, Economics and

0:18:23.880 --> 0:18:27.359
<v Speaker 3>the Good Society. Professor, as I mentioned, you are up

0:18:27.359 --> 0:18:29.520
<v Speaker 3>at Columbia. You've been there for a long time. We've

0:18:29.560 --> 0:18:32.440
<v Speaker 3>been watching everything that's been happening on the campus there,

0:18:32.440 --> 0:18:36.360
<v Speaker 3>as well as campuses including USC, Yale, MIT. The list

0:18:36.400 --> 0:18:38.679
<v Speaker 3>continues to go on here in the United States, as

0:18:38.680 --> 0:18:41.879
<v Speaker 3>we've seen pro Palestinian protests and encampments take over some

0:18:41.960 --> 0:18:46.399
<v Speaker 3>of these campuses. Freedom in the academic context, how are

0:18:46.400 --> 0:18:48.800
<v Speaker 3>you looking at the pest protests and the context of

0:18:48.920 --> 0:18:49.720
<v Speaker 3>freedom of speech.

0:18:50.640 --> 0:18:51.520
<v Speaker 4>That's a good question.

0:18:51.680 --> 0:18:55.560
<v Speaker 5>I mean personal me comment that up where my office is,

0:18:55.600 --> 0:19:01.600
<v Speaker 5>which is the Manhattanville campus, things are very quiet the

0:19:01.600 --> 0:19:06.200
<v Speaker 5>Business school at the Business school, but you've been.

0:19:06.040 --> 0:19:09.080
<v Speaker 1>On campus a long time. And you've seen different protests

0:19:09.080 --> 0:19:10.840
<v Speaker 1>over the years, and it seemed to be I was

0:19:10.880 --> 0:19:13.879
<v Speaker 1>there when there were protests, and it seems like that's

0:19:13.920 --> 0:19:16.960
<v Speaker 1>what students are should be doing, exploring and pushing back

0:19:17.000 --> 0:19:19.440
<v Speaker 1>when they don't feel like things are right. But what

0:19:19.640 --> 0:19:22.399
<v Speaker 1>is the what is it those protests in the context

0:19:22.400 --> 0:19:23.240
<v Speaker 1>of freedom of speech?

0:19:24.119 --> 0:19:25.960
<v Speaker 4>So I agree with you very strongly.

0:19:26.560 --> 0:19:30.040
<v Speaker 5>I'm actually happy the students are engaged in the world,

0:19:31.119 --> 0:19:33.440
<v Speaker 5>you know. That's that's one of the things I try

0:19:33.480 --> 0:19:37.119
<v Speaker 5>to kept them to be interested in the world, and

0:19:37.200 --> 0:19:41.879
<v Speaker 5>also to reason about the world, to come to understand it,

0:19:42.000 --> 0:19:47.600
<v Speaker 5>and to debate how could or should things be changed.

0:19:48.280 --> 0:19:52.000
<v Speaker 5>So that's a good thing. And in my own life,

0:19:53.080 --> 0:19:59.639
<v Speaker 5>protests have played a very important role. Back in nineteen

0:19:59.640 --> 0:20:02.520
<v Speaker 5>sixty three, I was down there in the march in

0:20:02.640 --> 0:20:07.440
<v Speaker 5>Washington with Martin Luther King, and you know that speech

0:20:07.440 --> 0:20:11.520
<v Speaker 5>he gave about I have a dream has been a

0:20:11.600 --> 0:20:18.639
<v Speaker 5>lifelong inspiration to me. So even civil disobedience in certain

0:20:18.680 --> 0:20:25.720
<v Speaker 5>circumstances can be an important mechanism for social change. We

0:20:25.800 --> 0:20:29.919
<v Speaker 5>have a special responsibility, of course, to make sure on

0:20:29.960 --> 0:20:33.359
<v Speaker 5>our campus that all views get heard, that we can have.

0:20:33.680 --> 0:20:40.320
<v Speaker 4>Civil debates and so on. The one hand.

0:20:41.119 --> 0:20:46.800
<v Speaker 5>Academic freedom is really important, and I really took offense

0:20:47.080 --> 0:20:50.879
<v Speaker 5>to Speaker Johnson coming up to our campus and calling

0:20:50.920 --> 0:20:55.320
<v Speaker 5>for the resignation of our president. I hadn't seen anything

0:20:57.240 --> 0:21:01.000
<v Speaker 5>like that, maybe since the HUAC hearings the House on

0:21:01.040 --> 0:21:05.080
<v Speaker 5>American Activities Committee back with McCarthy in the fifties. I mean,

0:21:05.200 --> 0:21:10.359
<v Speaker 5>that kind of direct interference in academia is just unheard of.

0:21:11.080 --> 0:21:15.280
<v Speaker 5>And we know some of the Republicans have been trying

0:21:15.359 --> 0:21:20.760
<v Speaker 5>to undermine universities because universities teach children how to our

0:21:20.800 --> 0:21:25.320
<v Speaker 5>young our youngsters, our young men and women how to think,

0:21:25.440 --> 0:21:28.600
<v Speaker 5>and a lot of people don't like that idea that

0:21:28.640 --> 0:21:33.040
<v Speaker 5>they should be thinking for themselves. But at the same time,

0:21:33.600 --> 0:21:39.000
<v Speaker 5>we have to create on campus a community where all

0:21:39.119 --> 0:21:42.719
<v Speaker 5>voices are heard, and I think we're actually working very

0:21:42.800 --> 0:21:49.640
<v Speaker 5>much towards that. There were only a few people raising problems,

0:21:50.760 --> 0:21:58.439
<v Speaker 5>and I think having outside educators like the speaker is

0:21:58.480 --> 0:21:59.080
<v Speaker 5>not helpful.

0:21:59.280 --> 0:22:01.560
<v Speaker 1>We're going to leave it on that note. We always

0:22:01.600 --> 0:22:04.400
<v Speaker 1>appreciate hearing you talk about hearing from voices. We always

0:22:04.440 --> 0:22:07.440
<v Speaker 1>appreciate hearing from you. Professor Stieglitz, Thank you so much.

0:22:07.680 --> 0:22:11.399
<v Speaker 1>Nobel Loride Economist, Columbia professor Joseph Stieglitz here in New

0:22:11.520 --> 0:22:14.600
<v Speaker 1>York City. Check out his book his latest book, The

0:22:14.640 --> 0:22:18.440
<v Speaker 1>Road to Freedom, Economics and the Good Society. Really appreciate

0:22:18.560 --> 0:22:20.600
<v Speaker 1>us spending some time with you.

0:22:19.600 --> 0:22:24.119
<v Speaker 2>You're listening to the Bloomberg Business Week podcast. Catch us

0:22:24.160 --> 0:22:27.399
<v Speaker 2>live weekday afternoons from two to five pm Easter Listen

0:22:27.440 --> 0:22:30.119
<v Speaker 2>on Apple Cardplay and then brought auto with a Bloomberg

0:22:30.160 --> 0:22:42.439
<v Speaker 2>Business app or watch us Live on YouTube.

0:22:42.640 --> 0:22:44.960
<v Speaker 3>L After the Cold War ended, there emerged a theory

0:22:44.960 --> 0:22:49.200
<v Speaker 3>that Western liberal democracy had triumphed over fascism and communism.

0:22:49.480 --> 0:22:51.800
<v Speaker 3>The theory was perhaps most notably put forth by the

0:22:51.840 --> 0:22:55.640
<v Speaker 3>political scientist Francis Fukiyama, who argued that we'd reach quote

0:22:55.680 --> 0:22:59.280
<v Speaker 3>the end of history, peace among nuclear superpowers. The Nazis

0:22:59.280 --> 0:23:02.320
<v Speaker 3>were gone, the Berlyn Wall had fallen. It turns out

0:23:02.320 --> 0:23:04.480
<v Speaker 3>things didn't exactly go the way that the West thought

0:23:04.520 --> 0:23:07.359
<v Speaker 3>they would. The world didn't embrace the Western a form

0:23:07.400 --> 0:23:11.280
<v Speaker 3>of liberal democracy. Russia invaded Georgia and Crimea, and then Ukraine,

0:23:11.280 --> 0:23:13.760
<v Speaker 3>where it's in its thirty year of fighting. China over

0:23:13.800 --> 0:23:15.919
<v Speaker 3>that time has risen to become the second largest economy

0:23:15.920 --> 0:23:19.160
<v Speaker 3>in the world with its own global ambitions In other words,

0:23:19.160 --> 0:23:22.000
<v Speaker 3>there are other countries that want to be superpowers.

0:23:22.520 --> 0:23:22.879
<v Speaker 6>David E.

0:23:23.040 --> 0:23:25.520
<v Speaker 3>Sanger is the Politzer Prize winning White House and National

0:23:25.560 --> 0:23:28.000
<v Speaker 3>Security correspondent for the New York Times. He wrote the

0:23:28.000 --> 0:23:30.679
<v Speaker 3>best seller The Perfect Weapon. His new book out earlier

0:23:30.760 --> 0:23:35.200
<v Speaker 3>this month. It's called New Cold Wars, China's Rise, Russia's invasion,

0:23:35.200 --> 0:23:38.080
<v Speaker 3>and America struggled to defend the West. David joins us

0:23:38.119 --> 0:23:41.280
<v Speaker 3>from Washington, DC. David, congratulations on the book.

0:23:41.280 --> 0:23:41.679
<v Speaker 6>How are you?

0:23:43.040 --> 0:23:46.119
<v Speaker 7>Thank you? Thanks very much. It was an exciting and

0:23:47.040 --> 0:23:49.679
<v Speaker 7>many it was fun exercise to go write this.

0:23:50.320 --> 0:23:53.119
<v Speaker 3>Well, you write in the book that the revival of

0:23:53.119 --> 0:23:58.119
<v Speaker 3>the superpower conflict took Washington by surprise. When was Washington's

0:23:58.119 --> 0:23:58.800
<v Speaker 3>surprise by this?

0:23:58.840 --> 0:23:59.960
<v Speaker 6>At what moment? When?

0:24:00.080 --> 0:24:02.639
<v Speaker 3>And why why were we so caught off guard?

0:24:04.200 --> 0:24:06.400
<v Speaker 7>Well, we were caught off guard for a couple of reasons.

0:24:06.600 --> 0:24:09.040
<v Speaker 7>The first is that we had worked from that assumption

0:24:09.160 --> 0:24:12.560
<v Speaker 7>that you described, that the end of history had come here.

0:24:12.600 --> 0:24:15.240
<v Speaker 7>And while Fukiyama famously wrote it, he wasn't the only

0:24:15.240 --> 0:24:19.399
<v Speaker 7>one to subscribe to it. Most of Washington subscribed to

0:24:19.440 --> 0:24:23.679
<v Speaker 7>some version of that theory. The second reason is that

0:24:23.760 --> 0:24:26.720
<v Speaker 7>we lived in a world of self delusion. We spent

0:24:26.880 --> 0:24:33.040
<v Speaker 7>twenty years focusing on terrorism as if terrorism was the

0:24:33.359 --> 0:24:37.000
<v Speaker 7>central challenge to the United States rather than the major

0:24:37.080 --> 0:24:44.600
<v Speaker 7>nuclear armed and rising technological powers around US. Thirdly, we

0:24:45.000 --> 0:24:48.879
<v Speaker 7>took way too long in doing the pivot to the

0:24:48.920 --> 0:24:52.919
<v Speaker 7>Asia Pacific area. We talked about it for years and years,

0:24:53.119 --> 0:24:56.439
<v Speaker 7>we still haven't fully sort of focused the US on that,

0:24:57.240 --> 0:25:00.480
<v Speaker 7>And it really was not until the past few year years,

0:25:01.080 --> 0:25:03.800
<v Speaker 7>twenty years, more than twenty years after nine to eleven,

0:25:04.520 --> 0:25:06.760
<v Speaker 7>that we sort of woke up to the fact that

0:25:06.920 --> 0:25:10.000
<v Speaker 7>the central challenge for US over the next few decades

0:25:10.480 --> 0:25:13.119
<v Speaker 7>will be not only Russia and China and the world

0:25:13.160 --> 0:25:16.720
<v Speaker 7>that they are building around them, but the interaction between

0:25:16.840 --> 0:25:20.480
<v Speaker 7>Russia and China, which was exactly what Nixon and Kissinger

0:25:20.880 --> 0:25:25.240
<v Speaker 7>were trying to interrupt when they recognized China in the

0:25:25.640 --> 0:25:26.560
<v Speaker 7>early seventies.

0:25:27.760 --> 0:25:30.960
<v Speaker 8>What were some of the warning signs that the optimism

0:25:31.119 --> 0:25:34.760
<v Speaker 8>was misplaced that you kind of came across in your research,

0:25:34.840 --> 0:25:39.200
<v Speaker 8>you know, speaking to five different presidential administrations and different

0:25:39.359 --> 0:25:40.840
<v Speaker 8>geopolitical experts.

0:25:41.720 --> 0:25:44.800
<v Speaker 7>Well, Emily, it's a really interesting question because this was

0:25:44.840 --> 0:25:47.320
<v Speaker 7>a bipartisan error. R I mean, this is not a

0:25:47.359 --> 0:25:50.840
<v Speaker 7>Democrat or Republican thing. Was Bill Clinton who went to

0:25:51.800 --> 0:25:54.879
<v Speaker 7>Beijing University and declared the Internet will set you free

0:25:54.880 --> 0:25:58.359
<v Speaker 7>and undercut the Communist Party of China, when in fact

0:25:58.400 --> 0:26:02.159
<v Speaker 7>it became part of the system of exquisite control that

0:26:02.240 --> 0:26:05.240
<v Speaker 7>the Communist Party put together. It was George W. Bush

0:26:05.240 --> 0:26:08.000
<v Speaker 7>who floated down the Never River with putin one of

0:26:08.040 --> 0:26:11.960
<v Speaker 7>their two dozen meetings in where they were talking about

0:26:12.400 --> 0:26:16.080
<v Speaker 7>Russia joining the European Union and maybe one day in

0:26:16.160 --> 0:26:19.840
<v Speaker 7>the future, who knows, might even become a member of NATO,

0:26:20.320 --> 0:26:24.919
<v Speaker 7>the alliance that was created to contain the old Soviet Union.

0:26:25.880 --> 0:26:30.560
<v Speaker 7>So this was not Democrats or Republicans. But among the

0:26:30.600 --> 0:26:38.439
<v Speaker 7>delusions was that national interests, territorial interests, interests in authoritarian

0:26:38.520 --> 0:26:45.000
<v Speaker 7>control would not come ahead of their economic interests. We

0:26:45.119 --> 0:26:48.520
<v Speaker 7>assumed that China was so invested in the United States

0:26:48.520 --> 0:26:52.920
<v Speaker 7>and vice versa, that confrontation between the two countries could

0:26:52.960 --> 0:26:55.679
<v Speaker 7>never happen, and that in Russia's case, that they so

0:26:55.960 --> 0:26:59.560
<v Speaker 7>valued the oil and gas revenue that came from those

0:26:59.600 --> 0:27:03.480
<v Speaker 7>pipeline in New Europe that they would never threaten the

0:27:03.520 --> 0:27:06.680
<v Speaker 7>possibility that those could get cut off. And in fact,

0:27:06.720 --> 0:27:10.280
<v Speaker 7>the Europeans never really gave them any reason to think

0:27:10.320 --> 0:27:13.240
<v Speaker 7>it would be cut off until after the full invasion

0:27:13.280 --> 0:27:14.920
<v Speaker 7>of Ukraine in twenty twenty two.

0:27:15.280 --> 0:27:17.280
<v Speaker 3>David, I want to start with an anecdote that you

0:27:17.320 --> 0:27:21.040
<v Speaker 3>include in your book about a President Biden visit to

0:27:22.240 --> 0:27:24.359
<v Speaker 3>New York City just a couple of years ago, back

0:27:24.400 --> 0:27:26.520
<v Speaker 3>in I believe it was October of twenty twenty two,

0:27:26.560 --> 0:27:31.639
<v Speaker 3>where he made some comments at a fundraiser that I

0:27:31.680 --> 0:27:35.359
<v Speaker 3>think struck a lot of people as pretty shocking. Explain

0:27:35.400 --> 0:27:35.879
<v Speaker 3>what happened.

0:27:36.240 --> 0:27:39.800
<v Speaker 7>So this was October twenty two, as you said, and

0:27:40.119 --> 0:27:44.120
<v Speaker 7>the President for the past few days had been getting

0:27:44.240 --> 0:27:47.560
<v Speaker 7>a string of some of the most alarming intelligence reports

0:27:47.760 --> 0:27:50.520
<v Speaker 7>you can get as president in the United States. They

0:27:50.600 --> 0:27:56.159
<v Speaker 7>indicated the intercepts of Russian commanders in Ukraine at a

0:27:56.200 --> 0:27:59.359
<v Speaker 7>moment when the Russians were doing very poorly in Ukraine,

0:28:00.480 --> 0:28:04.800
<v Speaker 7>indicated that they could be preparing to use tactical nuclear

0:28:04.840 --> 0:28:09.439
<v Speaker 7>weapons against Ukrainian military sites. If they had gone ahead,

0:28:09.440 --> 0:28:11.840
<v Speaker 7>it would have been the first use of nuclear weapons

0:28:11.840 --> 0:28:15.479
<v Speaker 7>in Anchor since the bomb was dropped on Nagasaki, the

0:28:15.520 --> 0:28:20.160
<v Speaker 7>second of two American bombs in nineteen forty five. And

0:28:20.800 --> 0:28:24.080
<v Speaker 7>so the President's got this fundraiser, it's being held out

0:28:24.080 --> 0:28:26.960
<v Speaker 7>of all things at the house of James Murdoch. It's

0:28:26.560 --> 0:28:30.280
<v Speaker 7>the one of the few Democrats in the Murdoch family.

0:28:30.359 --> 0:28:33.359
<v Speaker 7>Big fundraiser, So there are all these you know, East

0:28:33.359 --> 0:28:36.600
<v Speaker 7>Siders who were walking around with their wine and looking

0:28:36.640 --> 0:28:39.560
<v Speaker 7>at the art exhibits and getting ready to tell their friends.

0:28:39.880 --> 0:28:44.240
<v Speaker 7>They had cocktails with the president. And Biden comes in

0:28:44.320 --> 0:28:50.080
<v Speaker 7>and he says, we face the greatest nuclear possibility of

0:28:50.560 --> 0:28:53.920
<v Speaker 7>nuclear use since the Cuban Missile crisis, which had been

0:28:53.960 --> 0:28:58.360
<v Speaker 7>sixty years before that very week, and he went on

0:28:58.480 --> 0:29:01.560
<v Speaker 7>to describe the possible ability that they are dealing with

0:29:01.640 --> 0:29:05.240
<v Speaker 7>a leader in Vladimir Putin who might make use of

0:29:05.240 --> 0:29:08.040
<v Speaker 7>a nuclear weapon because of the great nuclear paradox of

0:29:08.120 --> 0:29:11.760
<v Speaker 7>the worst the Russians did to hire the chance that

0:29:11.760 --> 0:29:14.920
<v Speaker 7>they would reach for their arsenal, and that began a

0:29:14.960 --> 0:29:18.560
<v Speaker 7>remarkable period of time in which the US scrambled to

0:29:18.560 --> 0:29:23.040
<v Speaker 7>get China and India among others, to tell the Russians

0:29:23.120 --> 0:29:26.320
<v Speaker 7>there is no space here for the use of nuclear weapons.

0:29:27.120 --> 0:29:30.280
<v Speaker 7>Put In back down. But something has really changed in

0:29:30.320 --> 0:29:34.040
<v Speaker 7>this war, and that is, for the first time in

0:29:34.120 --> 0:29:36.240
<v Speaker 7>post Cold War history, or really since the end of

0:29:36.240 --> 0:29:40.520
<v Speaker 7>World War Two, we have the possibility that nuclear armed

0:29:40.560 --> 0:29:43.800
<v Speaker 7>states are going to threaten to use nuclear weapons against

0:29:44.240 --> 0:29:47.680
<v Speaker 7>non nuclear armed states, and that changes the world.

0:29:49.120 --> 0:29:53.640
<v Speaker 8>So your book is titled New Cold Wars, and I

0:29:53.720 --> 0:29:57.280
<v Speaker 8>noticed that now it looks like the New Cold Wars.

0:29:57.360 --> 0:30:01.600
<v Speaker 8>It's Russia and China and then the U, whereas in

0:30:01.640 --> 0:30:05.600
<v Speaker 8>the prior Cold War it was basically one country versus another.

0:30:06.160 --> 0:30:09.320
<v Speaker 8>Can you talk about the dynamics of almost the US

0:30:09.360 --> 0:30:12.840
<v Speaker 8>being I don't want to say outnumbered, but it's clearly

0:30:12.880 --> 0:30:16.760
<v Speaker 8>not just one country versus another country. This new clus That's.

0:30:16.680 --> 0:30:19.160
<v Speaker 7>Right, and that's a great question, e Lee. I don't

0:30:19.160 --> 0:30:23.240
<v Speaker 7>think we're outnumbered because the US has something that Russia

0:30:23.240 --> 0:30:26.400
<v Speaker 7>and China doesn't, which is a vast network of allies,

0:30:26.840 --> 0:30:30.200
<v Speaker 7>which is probably our greatest strength and certainly enables US

0:30:30.280 --> 0:30:36.800
<v Speaker 7>to extend our military, economics, technological reach. But those alliances

0:30:37.000 --> 0:30:40.920
<v Speaker 7>are not as widespread as American officials would like you

0:30:40.960 --> 0:30:45.200
<v Speaker 7>to think. There are probably fifty countries that are in

0:30:45.240 --> 0:30:49.640
<v Speaker 7>the alliance together to back Ukraine, but that leaves another

0:30:49.640 --> 0:30:52.080
<v Speaker 7>one hundred and twenty that are either lined up with

0:30:52.120 --> 0:30:56.720
<v Speaker 7>the Russians or standing on the sideline. Those who say,

0:30:56.760 --> 0:31:00.120
<v Speaker 7>don't make us choose between these two different groups. The

0:31:00.240 --> 0:31:03.920
<v Speaker 7>dynamics are completely different. In the Old Cold War, it

0:31:04.120 --> 0:31:08.320
<v Speaker 7>was largely a military contest against the Soviet Union, and

0:31:08.360 --> 0:31:12.120
<v Speaker 7>within that largely in nuclear context. In the New Cold Wars,

0:31:12.240 --> 0:31:15.760
<v Speaker 7>it's Russia and China to very different powers. China on

0:31:15.800 --> 0:31:20.040
<v Speaker 7>the rise, Russia struggling and really only has the power

0:31:20.080 --> 0:31:24.280
<v Speaker 7>of a disruptor. But they have found great utility in

0:31:24.320 --> 0:31:27.160
<v Speaker 7>coming together and bringing in countries like Iran, which is

0:31:27.200 --> 0:31:30.800
<v Speaker 7>providing the drones and maybe one day the missiles for

0:31:32.400 --> 0:31:37.240
<v Speaker 7>Russia's use, North Korea, which has gone from being isolated

0:31:37.320 --> 0:31:40.720
<v Speaker 7>by all to suddenly being a critical supplier to the

0:31:40.800 --> 0:31:44.760
<v Speaker 7>Russians as well. It's a different relationship than in the

0:31:44.800 --> 0:31:48.760
<v Speaker 7>old Cold War because when the old Soviet Union would

0:31:48.800 --> 0:31:51.680
<v Speaker 7>go visit mal it was the Soviets on top. Now

0:31:51.720 --> 0:31:54.920
<v Speaker 7>it's the Chinese on top, and we don't know what

0:31:55.000 --> 0:31:58.080
<v Speaker 7>that partnership, it's not really a full alliance is going

0:31:58.120 --> 0:32:02.240
<v Speaker 7>to look like. But it's probably the single most important

0:32:02.320 --> 0:32:07.120
<v Speaker 7>factor in America in international relations today and certainly in

0:32:07.200 --> 0:32:10.640
<v Speaker 7>American strategy today, and we need a way to go

0:32:10.680 --> 0:32:14.360
<v Speaker 7>figure out how to go deal with it, manage it, maybe.

0:32:14.120 --> 0:32:17.840
<v Speaker 3>Interrupt David, you spent so many years reporting, not just

0:32:17.880 --> 0:32:21.360
<v Speaker 3>from Washington, but on the trail, not even on the

0:32:21.400 --> 0:32:24.160
<v Speaker 3>campaign trail, like on with the presidents, traveling with the

0:32:24.160 --> 0:32:26.440
<v Speaker 3>presidents all over the world to many of these places

0:32:26.920 --> 0:32:30.160
<v Speaker 3>that you talk about. We know how the Cold War

0:32:30.520 --> 0:32:35.480
<v Speaker 3>ended with the fall of the Berlin Wall. How do

0:32:35.520 --> 0:32:36.720
<v Speaker 3>you think this Cold War ends.

0:32:37.000 --> 0:32:40.200
<v Speaker 7>It's a great question. We're so much at the beginning

0:32:41.000 --> 0:32:43.000
<v Speaker 7>that I don't even think we can think about the

0:32:43.040 --> 0:32:46.080
<v Speaker 7>middle much plus the end. You know, the old Cold

0:32:46.080 --> 0:32:49.320
<v Speaker 7>War had a sort of surprising start, the speed with

0:32:49.360 --> 0:32:53.080
<v Speaker 7>which the Soviet Union turned from an ally of the

0:32:53.200 --> 0:32:55.960
<v Speaker 7>US and World War two to an adversary just in

0:32:55.960 --> 0:32:58.120
<v Speaker 7>a matter of years. And then it had a long

0:32:58.200 --> 0:33:02.400
<v Speaker 7>middle and it had a surprising to Americans, very satisfying

0:33:02.560 --> 0:33:06.760
<v Speaker 7>ending with the collapse of our adversary without any direct

0:33:06.760 --> 0:33:12.120
<v Speaker 7>confrontation obviously Korea, Vietnam and the other proxy wars along

0:33:12.320 --> 0:33:16.840
<v Speaker 7>the way. Anybody who's looking for a similar pattern in

0:33:16.960 --> 0:33:20.480
<v Speaker 7>these new Cold Wars is probably going to be disappointed,

0:33:21.160 --> 0:33:23.959
<v Speaker 7>because for the next few decades this will be the

0:33:24.200 --> 0:33:29.720
<v Speaker 7>shaping competition for the United States and its allies. Some

0:33:29.880 --> 0:33:31.960
<v Speaker 7>points that may be good. I mean, I think it's

0:33:32.040 --> 0:33:35.920
<v Speaker 7>forced the United States to think about national security differently.

0:33:36.520 --> 0:33:39.760
<v Speaker 7>We now understand how semiconductors are at the core of

0:33:39.800 --> 0:33:44.120
<v Speaker 7>American national security. The TikTok debate is about national security

0:33:44.280 --> 0:33:47.280
<v Speaker 7>right in ways that we did not even a few

0:33:47.360 --> 0:33:50.520
<v Speaker 7>years ago. But what worries me is that in this

0:33:50.680 --> 0:33:54.400
<v Speaker 7>presidential campaign, we are so wrapped up in our internal

0:33:54.440 --> 0:33:57.640
<v Speaker 7>divisions over so many issues, cultural issues, and so forth,

0:33:58.040 --> 0:34:01.760
<v Speaker 7>that we aren't even debating what our strategic approach to

0:34:01.840 --> 0:34:04.840
<v Speaker 7>these adversaries has got to be. And I can't think

0:34:04.840 --> 0:34:08.720
<v Speaker 7>of a more central issue for the next American president.

0:34:10.000 --> 0:34:13.040
<v Speaker 3>David thirty seconds. We only have thirty seconds left. How

0:34:13.080 --> 0:34:16.200
<v Speaker 3>does it change if it's Biden who wins in November

0:34:16.280 --> 0:34:17.640
<v Speaker 3>or Trump if he wins in November.

0:34:18.520 --> 0:34:20.120
<v Speaker 7>If it's Biden, I think it's going to look a

0:34:20.160 --> 0:34:23.920
<v Speaker 7>lot like it is if it's Trump. The traditional American

0:34:23.960 --> 0:34:26.600
<v Speaker 7>allies are going to begin to think about their Plan B,

0:34:26.920 --> 0:34:30.960
<v Speaker 7>and their Plan B may be defending themselves without the US,

0:34:31.239 --> 0:34:34.840
<v Speaker 7>and that may mean getting their own weaponry, including nuclear weaponry,

0:34:35.960 --> 0:34:39.439
<v Speaker 7>because they can no longer rely on the American alliances.

0:34:39.880 --> 0:34:44.120
<v Speaker 3>Wow, really gives us something to think about, David. I

0:34:44.160 --> 0:34:47.279
<v Speaker 3>really appreciate you taking the time and joining us during

0:34:47.320 --> 0:34:49.719
<v Speaker 3>the book tour. David d Sanger Politzer Prize, winning a

0:34:49.719 --> 0:34:52.600
<v Speaker 3>White House and National Security correspondent for The New York Times.

0:34:53.080 --> 0:34:57.440
<v Speaker 3>His new book It's out now, New Cold Wars, China's Rise,

0:34:57.560 --> 0:35:02.000
<v Speaker 3>Russia's Invasion, and america Struggle to Defend the West. David

0:35:02.040 --> 0:35:04.600
<v Speaker 3>Sanger of The New York Times. You're listening to a

0:35:04.600 --> 0:35:10.680
<v Speaker 3>Bloomberg Business Week and this is Bloomberg Radio.

0:35:14.800 --> 0:35:18.640
<v Speaker 2>You're listening to the Bloomberg Business Week Podcast. Listen live

0:35:18.760 --> 0:35:21.960
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0:35:21.960 --> 0:35:24.839
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0:35:28.160 --> 0:35:31.600
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0:35:31.080 --> 0:35:34.320
<v Speaker 1>Eleven thirty Plenny Hen in our second hour of the

0:35:34.320 --> 0:35:38.040
<v Speaker 1>weekend edition of Bloomberg Business Week, including the Michelin Guide. Yes,

0:35:38.120 --> 0:35:40.480
<v Speaker 1>of course for fine dining, we know that, but it's

0:35:40.520 --> 0:35:44.480
<v Speaker 1>also now rating hotels, Yes, hotels, and tim it requires

0:35:44.480 --> 0:35:46.320
<v Speaker 1>more than a spawn a pool to get those coveted

0:35:46.320 --> 0:35:49.600
<v Speaker 1>Michelin keys. It takes a certain experience.

0:35:49.040 --> 0:35:51.160
<v Speaker 3>I guess you could say that. Plus if that experience

0:35:51.160 --> 0:35:55.440
<v Speaker 3>includes an oyster safari, yeah, a high speed ferry, maybe

0:35:55.480 --> 0:36:00.919
<v Speaker 3>watching Romanian Orthodox monks play the Simantran. Then you're in luck.

0:36:01.360 --> 0:36:03.239
<v Speaker 3>How to make your trip to Europe this summer go

0:36:03.360 --> 0:36:08.600
<v Speaker 3>further without sacrificing luxury. Courtesy of Bloomberg Pursuits. First up

0:36:08.680 --> 0:36:10.680
<v Speaker 3>this hour, the new issue of Bloomberg Business Week.

0:36:10.719 --> 0:36:13.719
<v Speaker 1>It is out. It's all about technology and how in

0:36:13.760 --> 0:36:16.840
<v Speaker 1>this historic election year it is clearer than ever that

0:36:16.880 --> 0:36:20.040
<v Speaker 1>the industry is playing a key role in the geopolitics

0:36:20.280 --> 0:36:22.440
<v Speaker 1>and policing that shape our world.

0:36:22.760 --> 0:36:26.080
<v Speaker 3>One sector that is at the center of so much semiconductors.

0:36:26.400 --> 0:36:28.759
<v Speaker 3>One chip company with its own set of troubles. Well,

0:36:28.760 --> 0:36:32.040
<v Speaker 3>it's Intel. It once defined Silicon Valley, and it's spent

0:36:32.080 --> 0:36:35.600
<v Speaker 3>a decade flailing and it's now overshadowed by Nvidia.

0:36:35.680 --> 0:36:38.799
<v Speaker 1>Bloomberg Business Week columnist Max Chafkin and Bloomberg News US

0:36:38.840 --> 0:36:42.640
<v Speaker 1>semiconductor and networking reporter Ian King right about Intel's taking

0:36:42.680 --> 0:36:46.760
<v Speaker 1>its future on Ohio. It is the Tech Issues cover story.

0:36:47.000 --> 0:36:49.600
<v Speaker 9>Well, well, Max and I were looky enough to actually

0:36:49.640 --> 0:36:53.000
<v Speaker 9>get to walk up and look at the physical manifestation

0:36:53.080 --> 0:36:55.239
<v Speaker 9>of this, and it was really a technology sort of

0:36:55.480 --> 0:36:59.040
<v Speaker 9>fork in the road with a technology called EUV made

0:36:59.040 --> 0:37:02.719
<v Speaker 9>by a company called a SOML. Key key part of

0:37:02.800 --> 0:37:07.160
<v Speaker 9>this process of making these semiconductors, and Intel, you know,

0:37:07.200 --> 0:37:09.640
<v Speaker 9>had a choice whether to adopt this technology with all

0:37:09.640 --> 0:37:11.160
<v Speaker 9>of the problems that it had at the time and

0:37:11.200 --> 0:37:14.640
<v Speaker 9>worked them out, or whether to basically put it on

0:37:14.719 --> 0:37:18.279
<v Speaker 9>hold and persist with existing technology. And that turned out

0:37:18.320 --> 0:37:24.160
<v Speaker 9>to be a blind alley technologically. It's opponents, its rivals, TSMC,

0:37:24.400 --> 0:37:27.160
<v Speaker 9>some songs said no, no, we actually fancy having a

0:37:27.200 --> 0:37:28.760
<v Speaker 9>go at this. We think we can make it work,

0:37:28.880 --> 0:37:31.759
<v Speaker 9>and they did, and they took the lead away from Intel.

0:37:31.800 --> 0:37:34.200
<v Speaker 3>Which brings us to today, Max and where we are

0:37:34.320 --> 0:37:37.280
<v Speaker 3>when it comes to not just Intel's problems, but also

0:37:37.520 --> 0:37:40.400
<v Speaker 3>what the US government is now trying to do in

0:37:40.520 --> 0:37:43.320
<v Speaker 3>order to well alleviate the situation at least for the

0:37:43.440 --> 0:37:46.760
<v Speaker 3>United States. Give us an update on where the money's

0:37:46.800 --> 0:37:48.279
<v Speaker 3>coming from and where it's going right now.

0:37:48.400 --> 0:37:51.560
<v Speaker 10>Yeah, so Intel, you know, as of twenty twenty one,

0:37:51.760 --> 0:37:56.279
<v Speaker 10>has a new CEO, pack Gel Singer, who essentially his

0:37:56.400 --> 0:37:59.440
<v Speaker 10>pitch it was like, bring back the old Intel people

0:37:59.480 --> 0:38:02.120
<v Speaker 10>know Intel for you know, manufacturing.

0:38:02.360 --> 0:38:04.080
<v Speaker 6>He was there for years. Yeah, exactly.

0:38:04.160 --> 0:38:06.120
<v Speaker 10>Sorry, As you mentioned that, this is this is a

0:38:06.120 --> 0:38:10.120
<v Speaker 10>guy who's been at Intel except for a brief interlude

0:38:10.600 --> 0:38:13.360
<v Speaker 10>at EMC. He's been at Intel since like nineteen seventy

0:38:13.440 --> 0:38:16.960
<v Speaker 10>nine he mentored under Andy Grove, the legendary CEO, and

0:38:17.040 --> 0:38:20.120
<v Speaker 10>it was sort of like get back to manufacturing. This

0:38:20.280 --> 0:38:23.560
<v Speaker 10>was a defining feature of what made the company successful.

0:38:23.880 --> 0:38:27.400
<v Speaker 10>Which it's helpful in two ways. One is that you know,

0:38:27.400 --> 0:38:30.360
<v Speaker 10>in a lot of ways, like chips are a volume business.

0:38:30.360 --> 0:38:33.560
<v Speaker 10>If your volume starts to go down because you're manufacturing

0:38:33.560 --> 0:38:35.520
<v Speaker 10>and so great, that's going to have lots of knock

0:38:35.560 --> 0:38:38.440
<v Speaker 10>on effects, right. And it's also helpful because of politics,

0:38:38.480 --> 0:38:42.040
<v Speaker 10>because Gelsinger was reading the political moment in a very

0:38:42.080 --> 0:38:44.960
<v Speaker 10>savvy way, and you had Joe Biden get elected, you know,

0:38:45.080 --> 0:38:48.080
<v Speaker 10>on the with the promise of restoring industrial capacity. You

0:38:48.080 --> 0:38:50.799
<v Speaker 10>had as Ian said, you know, the lockdowns and the

0:38:51.280 --> 0:38:55.440
<v Speaker 10>chip shortage sudden realization, and you had you know, China

0:38:55.560 --> 0:38:58.880
<v Speaker 10>and the fact that TSMC, which is based in Taiwan

0:38:58.960 --> 0:39:02.799
<v Speaker 10>is you know, is very close geographically to to you

0:39:02.800 --> 0:39:06.320
<v Speaker 10>know China, to to to mainland China, and the prospect

0:39:06.360 --> 0:39:09.080
<v Speaker 10>that Beijing could decide to you know, like invade and

0:39:09.120 --> 0:39:11.759
<v Speaker 10>that would put the chips that that we rely on

0:39:11.760 --> 0:39:13.600
<v Speaker 10>at risk. So so you have this kind of swirl

0:39:13.640 --> 0:39:18.320
<v Speaker 10>of strategic reasons, political reasons and Intel now is betting big.

0:39:18.400 --> 0:39:22.160
<v Speaker 10>I mean you mentioned Ohio. They're also doing major projects

0:39:22.400 --> 0:39:25.640
<v Speaker 10>in Arizona and also in Oregon where they both those

0:39:25.640 --> 0:39:29.000
<v Speaker 10>places they've had, you know, significant operations before, and you're

0:39:29.040 --> 0:39:31.080
<v Speaker 10>talking about you know, tens of billions of dollars and

0:39:31.080 --> 0:39:33.640
<v Speaker 10>then the Biden administration coming in with their own money,

0:39:33.640 --> 0:39:36.160
<v Speaker 10>you know, nineteen point five billion dollars from the Chips

0:39:36.200 --> 0:39:38.960
<v Speaker 10>Act on top of some state funds. So it's a

0:39:39.000 --> 0:39:41.799
<v Speaker 10>lot of money on this thing. We need to say, like,

0:39:42.000 --> 0:39:44.879
<v Speaker 10>this is risky. There's no guarantee this is going to work.

0:39:45.680 --> 0:39:48.360
<v Speaker 10>TSMC right now has a pretty substantial lead.

0:39:48.480 --> 0:39:50.680
<v Speaker 1>And they're also building plants here in the United States.

0:39:50.719 --> 0:39:54.440
<v Speaker 10>Max, Yeah, they're building plants again with support from the

0:39:54.480 --> 0:39:55.200
<v Speaker 10>Biden administration.

0:39:55.280 --> 0:39:56.600
<v Speaker 6>Again, this is a big strategy.

0:39:56.600 --> 0:39:58.560
<v Speaker 10>Although when you look at you know, the size that

0:39:58.680 --> 0:40:01.960
<v Speaker 10>the binding White House is given more money to Intel

0:40:02.000 --> 0:40:05.720
<v Speaker 10>than than than any of these other companies, and what Intel

0:40:05.800 --> 0:40:08.719
<v Speaker 10>is trying to do here is very ambitious. You know,

0:40:08.800 --> 0:40:13.040
<v Speaker 10>this Ohio site is enormous. I mean, you know, you're

0:40:13.440 --> 0:40:15.440
<v Speaker 10>I went there at the end of last year, and

0:40:15.520 --> 0:40:17.239
<v Speaker 10>you know, it looks like a kind of like a

0:40:17.280 --> 0:40:17.799
<v Speaker 10>muddy field.

0:40:17.800 --> 0:40:19.400
<v Speaker 6>Doesn't look like all that much.

0:40:20.040 --> 0:40:22.240
<v Speaker 10>But it's basically goes on as far as I can see,

0:40:22.400 --> 0:40:25.560
<v Speaker 10>and already you've got you know, fourteen hundred people working there,

0:40:25.560 --> 0:40:27.840
<v Speaker 10>construction workers. I mean, there's a lot of action there.

0:40:28.040 --> 0:40:29.680
<v Speaker 10>If it were built out, I mean, this would be

0:40:29.719 --> 0:40:32.480
<v Speaker 10>like a hundred billion dollar site. It would be, as

0:40:32.520 --> 0:40:34.799
<v Speaker 10>Gelsinger likes to, you know, brag, it would be one

0:40:34.800 --> 0:40:37.719
<v Speaker 10>of the or would be the biggest chip factory in

0:40:37.719 --> 0:40:38.040
<v Speaker 10>the world.

0:40:38.080 --> 0:40:40.760
<v Speaker 1>All right, so ian so right now, a massive muddy field,

0:40:40.800 --> 0:40:42.360
<v Speaker 1>but it's not going to be that way. There's a

0:40:42.400 --> 0:40:44.080
<v Speaker 1>lot of money going into it. It takes a couple

0:40:44.080 --> 0:40:46.239
<v Speaker 1>of years to get this up and running. So I

0:40:46.320 --> 0:40:48.279
<v Speaker 1>wonder first of all, the time that it's going to

0:40:48.360 --> 0:40:52.319
<v Speaker 1>take for Intel to get this done and ultimately, you know,

0:40:52.680 --> 0:40:55.520
<v Speaker 1>what guarantee does it have that this is the right bet,

0:40:55.560 --> 0:40:58.040
<v Speaker 1>that this is the right strategy. Where will the marketplace

0:40:58.120 --> 0:41:00.280
<v Speaker 1>essentially be maybe in a few years.

0:41:00.840 --> 0:41:02.960
<v Speaker 9>Yeah, I mean if I if I knew that, I'd

0:41:03.040 --> 0:41:04.160
<v Speaker 9>be in a different position.

0:41:04.239 --> 0:41:10.279
<v Speaker 1>But fair with us, Yeah, tell me the questions, right.

0:41:10.160 --> 0:41:13.720
<v Speaker 9>Yeah, Now, that's that is absolutely the tension that exists

0:41:13.840 --> 0:41:17.279
<v Speaker 9>right now. Just because he's building these plants doesn't mean

0:41:17.320 --> 0:41:21.520
<v Speaker 9>the orders will come, right that's very important. Intel on

0:41:21.640 --> 0:41:25.200
<v Speaker 9>its own, Intel at its current level is building way

0:41:25.239 --> 0:41:28.399
<v Speaker 9>more capacity than it needs. The bet, and it's very

0:41:28.400 --> 0:41:31.319
<v Speaker 9>clearly a bet, as Max pointed to, is we're going

0:41:31.400 --> 0:41:32.840
<v Speaker 9>to build all these plants, and then we're going to

0:41:32.880 --> 0:41:36.480
<v Speaker 9>persuade these companies that hated us, that will suffer at

0:41:36.520 --> 0:41:40.480
<v Speaker 9>the consequences of our strength for years, to give us

0:41:40.680 --> 0:41:42.799
<v Speaker 9>orders and we're going to build their chips as well,

0:41:42.840 --> 0:41:45.200
<v Speaker 9>because that's the way we're going to play this. That's

0:41:45.239 --> 0:41:47.920
<v Speaker 9>the way the world is going. This outsourcing model is

0:41:47.920 --> 0:41:50.000
<v Speaker 9>only going to get stronger, and the only way we're

0:41:50.000 --> 0:41:52.200
<v Speaker 9>going to win in this is to be part of it.

0:41:52.560 --> 0:41:55.120
<v Speaker 9>So far, they don't have any customers. The only customer

0:41:55.239 --> 0:41:58.120
<v Speaker 9>is themselves, and that's not enough to basically fill all

0:41:58.120 --> 0:41:59.400
<v Speaker 9>of these plants are going to get built.

0:41:59.640 --> 0:42:01.560
<v Speaker 6>That's thing that that is the challenge.

0:42:01.600 --> 0:42:04.120
<v Speaker 10>I mean the assets that they have, and one of

0:42:04.120 --> 0:42:06.400
<v Speaker 10>them is this you know, this machine that that that

0:42:06.440 --> 0:42:10.080
<v Speaker 10>Ian mentioned, which Gelsinger managed to negotiate early access to.

0:42:10.239 --> 0:42:11.440
<v Speaker 6>So so we actually.

0:42:11.239 --> 0:42:14.840
<v Speaker 10>Saw when we were in Oregon one of two of

0:42:14.880 --> 0:42:17.280
<v Speaker 10>these machines that exist in the world. The other one,

0:42:17.360 --> 0:42:20.160
<v Speaker 10>you know, is at the ASML you know, headquarters so

0:42:20.200 --> 0:42:23.000
<v Speaker 10>it's really the only one that was fully assembled. They

0:42:23.000 --> 0:42:25.760
<v Speaker 10>have early access to that. Maybe they'll that'll allow them

0:42:25.840 --> 0:42:29.080
<v Speaker 10>to help jump ahead. The other thing that's probably more important,

0:42:29.120 --> 0:42:31.080
<v Speaker 10>because you know, all the other companies are also going

0:42:31.120 --> 0:42:32.640
<v Speaker 10>to get this awesome looking.

0:42:32.400 --> 0:42:34.520
<v Speaker 6>Machine, uh, is political.

0:42:34.640 --> 0:42:37.359
<v Speaker 10>They they have an advantage in that they are kind

0:42:37.360 --> 0:42:40.279
<v Speaker 10>of an American national champion. And we've even seeing the

0:42:40.280 --> 0:42:43.440
<v Speaker 10>Biden administration talk that way, talk about the fact that

0:42:43.600 --> 0:42:47.240
<v Speaker 10>like we as a country need to support this because

0:42:47.280 --> 0:42:50.120
<v Speaker 10>if Intel were to fail or to get broken up

0:42:50.239 --> 0:42:54.080
<v Speaker 10>or to exit you know, leading edge manufacturing as AMD,

0:42:54.239 --> 0:42:56.040
<v Speaker 10>you know, their main competitor did, that would be a

0:42:56.040 --> 0:42:58.120
<v Speaker 10>problem for the US. So so there is the prospect

0:42:58.200 --> 0:42:59.959
<v Speaker 10>of further political support.

0:42:59.640 --> 0:43:02.520
<v Speaker 1>For their security concerns like this plays into big time.

0:43:02.640 --> 0:43:04.000
<v Speaker 6>Exactly national security.

0:43:04.080 --> 0:43:08.400
<v Speaker 10>And you know, Gina Raymondo, the Commerce Secretary, you know,

0:43:08.520 --> 0:43:12.279
<v Speaker 10>just some weeks ago, sort of floated this possibility of

0:43:12.320 --> 0:43:14.560
<v Speaker 10>a second Ships Act, right like kind of now, who

0:43:14.560 --> 0:43:16.680
<v Speaker 10>knows if there's the political will for that, but it

0:43:16.719 --> 0:43:20.959
<v Speaker 10>does seem like Intel has a disadvantage that some.

0:43:20.880 --> 0:43:21.919
<v Speaker 6>Of these other companies don't.

0:43:22.000 --> 0:43:23.960
<v Speaker 10>And and though it remains to be seen whether they

0:43:23.960 --> 0:43:24.920
<v Speaker 10>can capitalize on it.

0:43:25.280 --> 0:43:27.960
<v Speaker 3>Talk about what you saw Ian at d one X,

0:43:28.000 --> 0:43:30.880
<v Speaker 3>the company's research and development fab just outside of Portland,

0:43:31.040 --> 0:43:32.400
<v Speaker 3>and describe the scene for us.

0:43:32.719 --> 0:43:34.600
<v Speaker 9>The one in D one X, to be honest with you,

0:43:34.719 --> 0:43:36.839
<v Speaker 9>is a bit like Times Square. There are way too

0:43:36.840 --> 0:43:39.000
<v Speaker 9>many people there because there's a lot of work going

0:43:39.040 --> 0:43:42.560
<v Speaker 9>on and a lot of experimentation, a lot of research

0:43:42.600 --> 0:43:45.359
<v Speaker 9>and design. If you go to a typical production fab,

0:43:45.480 --> 0:43:47.560
<v Speaker 9>there's nobody there, and there's nobody there for a reason

0:43:47.600 --> 0:43:51.000
<v Speaker 9>because everything's running smoothly and everything's done by robots. If

0:43:51.000 --> 0:43:53.000
<v Speaker 9>you see two or three people in a production line,

0:43:53.520 --> 0:43:56.720
<v Speaker 9>that's about how it should be, so you know they

0:43:57.160 --> 0:44:00.759
<v Speaker 9>there's just it's very difficult to convey to people what

0:44:01.040 --> 0:44:03.319
<v Speaker 9>is going on in all of these machines, because it's

0:44:03.320 --> 0:44:06.160
<v Speaker 9>all going on in these machines, and that's a good sign.

0:44:06.320 --> 0:44:08.680
<v Speaker 9>If there are people there, it's a bad sign. So

0:44:08.719 --> 0:44:10.839
<v Speaker 9>you think of an auto factory and robots and things

0:44:10.840 --> 0:44:14.279
<v Speaker 9>like that, there's no comparison in the level of complexity

0:44:14.280 --> 0:44:17.040
<v Speaker 9>of manufacturing that is going on in these chip plants,

0:44:17.360 --> 0:44:20.520
<v Speaker 9>and the numbers alone reflect that. Nineteen and a half

0:44:20.560 --> 0:44:24.359
<v Speaker 9>billion sounds like a huge amount of our taxpayers money

0:44:24.400 --> 0:44:27.680
<v Speaker 9>going towards one company, but compared to the amount of

0:44:27.719 --> 0:44:29.840
<v Speaker 9>CAPEX that they have to deploy in a year, it

0:44:29.920 --> 0:44:31.480
<v Speaker 9>really isn't very much at all.

0:44:31.640 --> 0:44:31.840
<v Speaker 7>You know.

0:44:31.960 --> 0:44:34.319
<v Speaker 10>And when you go into these places, I mean, just

0:44:34.400 --> 0:44:38.480
<v Speaker 10>the procedure of getting in is complicated and creates a

0:44:38.520 --> 0:44:40.800
<v Speaker 10>sense that, you know, you're entering the holy of holies.

0:44:41.080 --> 0:44:43.560
<v Speaker 3>You're doing something like you're not scrubbing in for surgery.

0:44:43.560 --> 0:44:44.719
<v Speaker 3>It's even cleaner there.

0:44:44.800 --> 0:44:48.239
<v Speaker 10>It's much cleaner than surgery. And you know, you have

0:44:48.280 --> 0:44:51.200
<v Speaker 10>to put on special gloves and then a gortech suit

0:44:51.239 --> 0:44:52.920
<v Speaker 10>and a hood and a mask and then and then

0:44:52.920 --> 0:44:54.000
<v Speaker 10>gloves over your gloves.

0:44:54.360 --> 0:44:55.640
<v Speaker 6>And you know, it's.

0:44:55.280 --> 0:44:58.480
<v Speaker 10>Funny because you're going through this entire process because the

0:44:58.480 --> 0:45:00.799
<v Speaker 10>air in this clean room is called room the main

0:45:00.880 --> 0:45:03.360
<v Speaker 10>factory floor has to be you know, way a thousand

0:45:03.360 --> 0:45:05.279
<v Speaker 10>times cleaner than a hospital operating room.

0:45:05.280 --> 0:45:06.240
<v Speaker 6>But that air doesn't.

0:45:06.040 --> 0:45:09.000
<v Speaker 10>Actually touch the chips, like I mean, even there, you're

0:45:09.040 --> 0:45:11.840
<v Speaker 10>a long way because the chips are protected inside of

0:45:11.840 --> 0:45:15.480
<v Speaker 10>an even cleaner environment, inside of these robotic things. And

0:45:15.480 --> 0:45:18.600
<v Speaker 10>and like even to see the features that are being

0:45:18.640 --> 0:45:21.000
<v Speaker 10>cut on these chips, you know, you obviously can't see

0:45:21.000 --> 0:45:22.960
<v Speaker 10>them with a naked eye. They they're even on the

0:45:23.000 --> 0:45:26.439
<v Speaker 10>newer chips. They're they're not even the features don't even

0:45:26.440 --> 0:45:29.200
<v Speaker 10>refract lights, so it doesn't you wouldn't see any evidence

0:45:29.200 --> 0:45:31.600
<v Speaker 10>of them. You'd have to use basically an electron microscope.

0:45:31.760 --> 0:45:33.880
<v Speaker 10>So again, like Ian saying, it's just a level of

0:45:33.920 --> 0:45:39.839
<v Speaker 10>manufacturing complexity that is extremely sophisticated and novel. You know,

0:45:39.840 --> 0:45:42.440
<v Speaker 10>Gelsinger said, you know, each wafer, the chips come from

0:45:42.480 --> 0:45:45.000
<v Speaker 10>these big silicon discs that are called wafers. Each wafer

0:45:45.080 --> 0:45:47.560
<v Speaker 10>is an experiment, and you do really get that sense.

0:45:47.840 --> 0:45:51.040
<v Speaker 10>You know, all of these companies are making these extremely

0:45:51.280 --> 0:45:54.440
<v Speaker 10>high stakes bets every couple of years, and if it

0:45:54.480 --> 0:45:57.279
<v Speaker 10>goes wrong, as Ian mentioned, you know, then you can

0:45:57.320 --> 0:46:01.480
<v Speaker 10>turn this you know, great American industrial into something that

0:46:01.600 --> 0:46:03.640
<v Speaker 10>is really gasping just in a few years.

0:46:03.719 --> 0:46:06.040
<v Speaker 1>This line, I love the epscene, cost complexity and time

0:46:06.040 --> 0:46:08.640
<v Speaker 1>involved in this microscopic ballet makes sense only if you

0:46:08.640 --> 0:46:10.919
<v Speaker 1>can do it at high volume, which means having tens

0:46:10.920 --> 0:46:13.080
<v Speaker 1>of thousands of wafers in production at any given time.

0:46:13.120 --> 0:46:16.640
<v Speaker 1>I mean, it's a big bet Ian, big bet by Intel.

0:46:17.760 --> 0:46:20.160
<v Speaker 1>If this doesn't work, then what for Intel?

0:46:21.280 --> 0:46:26.200
<v Speaker 9>I mean the economics are brutal, as we were just indicating,

0:46:26.719 --> 0:46:30.120
<v Speaker 9>and we saw very recently, Intel has put the numbers

0:46:30.120 --> 0:46:33.600
<v Speaker 9>out there for its manufacturing operations. It's been brave and said, look,

0:46:33.719 --> 0:46:35.479
<v Speaker 9>this is where we are, this is how much better

0:46:35.480 --> 0:46:40.200
<v Speaker 9>we need to get the difference between making money and

0:46:40.239 --> 0:46:44.839
<v Speaker 9>losing billions of dollars is very, very small, and it's

0:46:44.840 --> 0:46:48.240
<v Speaker 9>all about yield. It's how many of these tiny things

0:46:48.280 --> 0:46:51.480
<v Speaker 9>can you make and how many per production run can

0:46:51.480 --> 0:46:54.520
<v Speaker 9>you get out of this amount set fixed amount of

0:46:54.520 --> 0:46:57.240
<v Speaker 9>money that you're getting in there, The yield everything, it's

0:46:57.320 --> 0:46:59.960
<v Speaker 9>just so difficult. And if at the end of it

0:47:00.080 --> 0:47:03.120
<v Speaker 9>you're not first to market, your second or third to market,

0:47:03.160 --> 0:47:06.200
<v Speaker 9>you're late something like that. Maybe these things that can

0:47:06.239 --> 0:47:10.239
<v Speaker 9>sell for tens of thousands of dollars each, suddenly you're

0:47:10.320 --> 0:47:12.319
<v Speaker 9>selling them for less than a cost to make. So

0:47:12.680 --> 0:47:16.080
<v Speaker 9>it really it's hard to convey just how quickly this

0:47:16.160 --> 0:47:18.680
<v Speaker 9>industry can change and how brutal it is.

0:47:19.120 --> 0:47:21.960
<v Speaker 3>Our thanks to Bloomberg Business Week columnist Max Chafkin and

0:47:22.000 --> 0:47:25.759
<v Speaker 3>Bloomberg News US semiconductor and networking reporter Ian King, check

0:47:25.760 --> 0:47:29.080
<v Speaker 3>out the new issue of Bloomberg business Week All about Technology,

0:47:29.400 --> 0:47:32.560
<v Speaker 3>includes stories about crypto being hot again, GM kicking Apple

0:47:32.640 --> 0:47:36.000
<v Speaker 3>out of its cars in the the uaw taking notes

0:47:36.040 --> 0:47:39.080
<v Speaker 3>on a Swedish testlass strike. Those stories of the new

0:47:39.120 --> 0:47:42.000
<v Speaker 3>issue now on newsstands, online, and on the Bloomberg terminal.

0:47:42.040 --> 0:47:44.719
<v Speaker 1>You're listening to Bloomberg Business Week still ahead. Also in

0:47:44.760 --> 0:47:48.520
<v Speaker 1>the new issue, summer travel, including Europe on a Budget.

0:47:48.320 --> 0:47:51.040
<v Speaker 3>And the CEO of the Amicelin guide on expanding into

0:47:51.080 --> 0:47:53.600
<v Speaker 3>hotels and what it takes to be an inspector on

0:47:53.800 --> 0:47:56.840
<v Speaker 3>restaurants a hint, you get to eat out a lot.

0:47:57.840 --> 0:47:58.800
<v Speaker 3>It's a tough job.

0:47:58.640 --> 0:47:59.719
<v Speaker 1>To get perfect for you.

0:47:59.719 --> 0:48:02.279
<v Speaker 6>You know, I know I would totally do that.

0:48:02.440 --> 0:48:04.400
<v Speaker 3>It eats a lot everybody. If you don't known, you

0:48:04.440 --> 0:48:06.879
<v Speaker 3>imagine that job. That would be an amazing job.

0:48:07.000 --> 0:48:08.520
<v Speaker 1>This is Bloomberg Business Week.

0:48:13.560 --> 0:48:17.080
<v Speaker 2>You're listening to the Bloomberg Business Week podcast. Catch us

0:48:17.120 --> 0:48:20.360
<v Speaker 2>live weekday afternoons from two to five pm. Easter Listen

0:48:20.400 --> 0:48:22.560
<v Speaker 2>on Apple car Play and then Bright Auto with a

0:48:22.600 --> 0:48:26.920
<v Speaker 2>Bloomberg Business act or watch us live on YouTube.

0:48:27.200 --> 0:48:29.320
<v Speaker 3>You might remember our recent weekend show and podcasts. We

0:48:29.360 --> 0:48:31.960
<v Speaker 3>talked about some big news, but I loved it.

0:48:32.160 --> 0:48:33.440
<v Speaker 11>I'm not talking to you, okay.

0:48:34.280 --> 0:48:37.080
<v Speaker 3>Michelin is capitalizing on its renown as an arbiter of

0:48:37.200 --> 0:48:40.440
<v Speaker 3>fine dining through its annual Star awards for restaurants, remember

0:48:40.840 --> 0:48:43.560
<v Speaker 3>those max out at three stars. What they're doing is

0:48:43.560 --> 0:48:46.879
<v Speaker 3>they're making further inroads into the hospitality sector, so Carol.

0:48:46.960 --> 0:48:49.640
<v Speaker 3>To that end, the Michelin Guide this month awarded its

0:48:49.719 --> 0:48:52.840
<v Speaker 3>first honors for hotels, giving just twenty four establishments in

0:48:52.880 --> 0:48:56.840
<v Speaker 3>France the highest three keys rating. So instead of thinking

0:48:56.880 --> 0:48:59.200
<v Speaker 3>about stars for restaurants, think keys for hotels.

0:48:59.239 --> 0:48:59.680
<v Speaker 1>Makes sense.

0:49:00.680 --> 0:49:02.040
<v Speaker 3>These keys are coming to the US.

0:49:02.320 --> 0:49:05.080
<v Speaker 1>We've got a great guest with us. Grendel polinek is

0:49:05.080 --> 0:49:07.160
<v Speaker 1>the CEO of the Michelin Guide. He joins us here

0:49:07.160 --> 0:49:09.640
<v Speaker 1>in our Bloomberg Interactive Broker studio. First of all, is

0:49:09.640 --> 0:49:12.160
<v Speaker 1>it Michelin or Michelin? How are you supposed to say it?

0:49:12.560 --> 0:49:14.600
<v Speaker 11>In France, we say Micheline.

0:49:14.120 --> 0:49:20.640
<v Speaker 1>Michel Okay, sold this, Carol, it's just so funny, like

0:49:20.640 --> 0:49:22.440
<v Speaker 1>when you talking about the newsroom. First of all, welcome,

0:49:22.480 --> 0:49:24.880
<v Speaker 1>so nice to have you here with us. You know,

0:49:25.120 --> 0:49:28.440
<v Speaker 1>it's interesting to see how you guys have done. It's

0:49:28.480 --> 0:49:30.759
<v Speaker 1>not a pivot because you're still doing restaurants. But talk

0:49:30.800 --> 0:49:33.080
<v Speaker 1>to us about what you're thinking was of expanding into

0:49:33.320 --> 0:49:36.400
<v Speaker 1>the hospitality further into the hospitality industry.

0:49:36.080 --> 0:49:39.399
<v Speaker 11>Member for sure, and what people know of obviously of

0:49:39.440 --> 0:49:43.520
<v Speaker 11>the famous Michelin styles highlighting the best restaurants in the world,

0:49:44.080 --> 0:49:48.719
<v Speaker 11>as well as famously unanimous inspectors. But what people don't

0:49:48.760 --> 0:49:50.880
<v Speaker 11>know is that Michin has been rating restaurants for the

0:49:50.880 --> 0:49:55.280
<v Speaker 11>beginning of the last century. Because first it was both

0:49:55.360 --> 0:49:59.200
<v Speaker 11>an hotel and restaurant guide and we are really back

0:49:59.440 --> 0:50:03.880
<v Speaker 11>int three with recommended selection and recommendation of the best

0:50:04.040 --> 0:50:07.040
<v Speaker 11>hotel in the world. Two weeks ago we revealed the

0:50:07.160 --> 0:50:11.600
<v Speaker 11>first distinctions with the hotel keys in France because it's

0:50:11.640 --> 0:50:14.080
<v Speaker 11>obviously the first destination in the world.

0:50:14.120 --> 0:50:16.359
<v Speaker 1>All we talked about for our weekend broadcast. Yeah, as

0:50:16.480 --> 0:50:18.720
<v Speaker 1>courtesy of our Pursuits team who covered it. It was great.

0:50:18.960 --> 0:50:23.280
<v Speaker 11>Yeah, and yesterday, because the US is the main tourism

0:50:23.280 --> 0:50:25.920
<v Speaker 11>market as a destination, but also because American people are

0:50:25.920 --> 0:50:28.880
<v Speaker 11>traveling the world, we decided to disclose the first keys

0:50:28.920 --> 0:50:33.120
<v Speaker 11>for the US. So one hundred and twenty four properties

0:50:33.560 --> 0:50:36.920
<v Speaker 11>have been awarded with one, two or three keys, and

0:50:37.080 --> 0:50:39.520
<v Speaker 11>eleven with at a three key level.

0:50:39.640 --> 0:50:41.520
<v Speaker 3>Okay, take a step back and just you know, the

0:50:41.600 --> 0:50:46.040
<v Speaker 3>history of the Michelin Guide has been one of there's

0:50:46.040 --> 0:50:48.640
<v Speaker 3>this like lore when you talk about the history of it.

0:50:48.719 --> 0:50:52.920
<v Speaker 3>And the idea that the whole motivation for creating this

0:50:53.000 --> 0:50:56.439
<v Speaker 3>guide was to get people to travel to restaurants more

0:50:56.719 --> 0:50:59.760
<v Speaker 3>so they could sell Michelin could sell more tires.

0:50:59.360 --> 0:51:01.440
<v Speaker 11>And absolutely and today the Mission God is still part

0:51:01.560 --> 0:51:05.440
<v Speaker 11>of the cork Michelin and the original idea was just

0:51:05.480 --> 0:51:08.560
<v Speaker 11>to lead people to travel more to help the motto

0:51:08.680 --> 0:51:11.600
<v Speaker 11>is fine their way and to find the best places

0:51:11.640 --> 0:51:13.200
<v Speaker 11>to stay and to eat.

0:51:13.520 --> 0:51:15.600
<v Speaker 6>Is that philosophy is still say?

0:51:15.640 --> 0:51:18.280
<v Speaker 11>I think the philosophy is still the same, and also

0:51:18.360 --> 0:51:20.520
<v Speaker 11>the value because what is called for the Mission God

0:51:20.560 --> 0:51:23.920
<v Speaker 11>is independence. We have a team of professional inspectors so

0:51:24.400 --> 0:51:28.000
<v Speaker 11>working full time for Micheland it's great and selecting restaurants

0:51:28.239 --> 0:51:31.279
<v Speaker 11>and hotel paying their bill in full to make sure

0:51:31.400 --> 0:51:35.480
<v Speaker 11>that we share the most trustworthy, reliable and up to

0:51:35.520 --> 0:51:37.560
<v Speaker 11>date information to the food isign travelers.

0:51:37.600 --> 0:51:38.560
<v Speaker 6>So you can get a job.

0:51:38.840 --> 0:51:42.160
<v Speaker 3>Just go into restaurants and hotels sign me yeah to

0:51:42.520 --> 0:51:43.040
<v Speaker 3>report on this.

0:51:43.880 --> 0:51:47.640
<v Speaker 1>Yeah, we have actually some new Desert Kid creator goes

0:51:47.680 --> 0:51:50.040
<v Speaker 1>to restaurants. Having said that, do you feel like it's

0:51:50.040 --> 0:51:52.000
<v Speaker 1>almost a sweet spot in terms of what's going on

0:51:52.040 --> 0:51:54.759
<v Speaker 1>in hospitality because it does feel like what people might

0:51:54.800 --> 0:51:57.760
<v Speaker 1>cut back. It just feels like everybody is out there traveling,

0:51:57.800 --> 0:52:00.319
<v Speaker 1>and especially Americans, but in general.

0:52:00.320 --> 0:52:02.640
<v Speaker 11>Yes, and definitely we feel that there is a need

0:52:02.680 --> 0:52:05.759
<v Speaker 11>because there is basically too much information today in the

0:52:05.760 --> 0:52:10.279
<v Speaker 11>travel industry, so people need an advice to make up

0:52:10.280 --> 0:52:14.000
<v Speaker 11>their choice. And the Mitchin is really a selection so

0:52:14.080 --> 0:52:16.520
<v Speaker 11>to ease your life and also to be an antidote

0:52:16.840 --> 0:52:20.520
<v Speaker 11>to boring travel, because we are recommending places that have

0:52:20.920 --> 0:52:23.960
<v Speaker 11>truly that are truly authentic, you know, that have a

0:52:23.960 --> 0:52:27.239
<v Speaker 11>superman done, so that they have something as specific to

0:52:27.360 --> 0:52:29.840
<v Speaker 11>offer to ensure a memorable experience.

0:52:29.960 --> 0:52:32.520
<v Speaker 1>And talking about first of all, how somebody becomes an

0:52:32.560 --> 0:52:37.160
<v Speaker 1>inspector in terms of really for the restaurants, it's rigorous.

0:52:37.320 --> 0:52:38.120
<v Speaker 1>Talk to us about that.

0:52:38.480 --> 0:52:41.319
<v Speaker 11>Well, let's say last year I received more than eight

0:52:41.600 --> 0:52:44.880
<v Speaker 11>thousand applications to be an inspected. People don't realize that

0:52:45.000 --> 0:52:47.800
<v Speaker 11>it's a full time job, so that we only recruit people

0:52:48.000 --> 0:52:51.400
<v Speaker 11>that have a formal training in the industry hospitality or

0:52:51.480 --> 0:52:55.120
<v Speaker 11>reference back off house, front of house. Then there have

0:52:55.239 --> 0:52:58.399
<v Speaker 11>been working in a resturance or in an hotel, and

0:52:58.440 --> 0:53:01.440
<v Speaker 11>then we have a training process about two three years

0:53:01.640 --> 0:53:05.239
<v Speaker 11>with more senior inspectors on the field. And as an

0:53:05.280 --> 0:53:08.360
<v Speaker 11>inspectors you have to eat out lunch and dinner about

0:53:08.480 --> 0:53:10.040
<v Speaker 11>three hundred times a year.

0:53:10.320 --> 0:53:10.400
<v Speaker 7>Me.

0:53:10.640 --> 0:53:13.120
<v Speaker 3>I know, look it think it sounds great, but it's

0:53:13.160 --> 0:53:14.200
<v Speaker 3>a lot, it's a lot of.

0:53:14.120 --> 0:53:16.080
<v Speaker 1>Fool and you're not around in the evenings.

0:53:16.239 --> 0:53:19.520
<v Speaker 11>Yeah, it's a lot, of course, But what is important

0:53:19.640 --> 0:53:22.280
<v Speaker 11>is they have to remain anonymous also just to ensure

0:53:22.320 --> 0:53:25.160
<v Speaker 11>they have a regular customer experience, because we work for

0:53:25.360 --> 0:53:28.520
<v Speaker 11>the customers, so they pay the bill in full as well.

0:53:28.880 --> 0:53:31.320
<v Speaker 3>Eight thousand applications for how many spots?

0:53:31.880 --> 0:53:38.880
<v Speaker 11>So today we recommend worldwide sixteen thousand refurans, six thousand hotels.

0:53:39.080 --> 0:53:41.200
<v Speaker 11>But there are also a lot of rations and hotels

0:53:41.200 --> 0:53:45.040
<v Speaker 11>to visit without retaining them as part of all selection.

0:53:45.520 --> 0:53:49.280
<v Speaker 11>So there is plenty of restaurants and hotels to visit.

0:53:49.560 --> 0:53:52.440
<v Speaker 11>But I won't share the number of inspectors working for measurs.

0:53:52.440 --> 0:53:55.520
<v Speaker 1>Okay, well, how many they are called inspectors.

0:53:55.840 --> 0:53:58.399
<v Speaker 3>I want to get an idea undercover of the rate

0:53:58.560 --> 0:54:01.120
<v Speaker 3>of acceptance. So if you have eight thousand applicants, like,

0:54:01.200 --> 0:54:01.680
<v Speaker 3>are they.

0:54:02.200 --> 0:54:03.439
<v Speaker 1>Only like getting it hard?

0:54:03.520 --> 0:54:04.359
<v Speaker 11>Only very few?

0:54:04.560 --> 0:54:08.439
<v Speaker 6>And are we talking like a dozen? I'm not.

0:54:09.960 --> 0:54:13.800
<v Speaker 11>What I can tell you because today we are covering

0:54:13.800 --> 0:54:16.360
<v Speaker 11>the world. We have Russian selection in more than fifty

0:54:16.360 --> 0:54:19.120
<v Speaker 11>different countries that we have the more than twenty different

0:54:19.160 --> 0:54:24.080
<v Speaker 11>nationality of inspectors men and women. And what is important

0:54:24.480 --> 0:54:27.320
<v Speaker 11>also is to be able to have a proper understanding

0:54:27.400 --> 0:54:30.839
<v Speaker 11>of all the hospitality and food culture of the world, because,

0:54:30.840 --> 0:54:35.200
<v Speaker 11>for example, inspectors bathed in the US, they also contribute

0:54:35.239 --> 0:54:37.840
<v Speaker 11>to the selection in France, in Europe or in Asia

0:54:38.000 --> 0:54:40.320
<v Speaker 11>as well as we have europe and or Japanese inspector

0:54:40.400 --> 0:54:43.120
<v Speaker 11>coming to the US to contribute to the selection.

0:54:43.560 --> 0:54:45.879
<v Speaker 1>You definitely obviously have standards. I get it, and you're

0:54:45.920 --> 0:54:48.279
<v Speaker 1>being very you know, you're very secretive because you want

0:54:48.320 --> 0:54:51.319
<v Speaker 1>to make sure that what is reported is just very

0:54:51.360 --> 0:54:54.720
<v Speaker 1>true and accurate. And I'm curious. Then, as a result,

0:54:54.800 --> 0:54:57.920
<v Speaker 1>is there a cap on the number of guides of

0:54:58.040 --> 0:55:01.759
<v Speaker 1>places you would put out because you are expanding a lot,

0:55:01.840 --> 0:55:04.480
<v Speaker 1>so do you to make sure that you are getting

0:55:04.480 --> 0:55:05.640
<v Speaker 1>it right? Is there a cap?

0:55:05.760 --> 0:55:10.080
<v Speaker 11>No, We are very consistent with the approach as well

0:55:10.120 --> 0:55:13.160
<v Speaker 11>as the value, So we have a no quota approach,

0:55:13.520 --> 0:55:15.880
<v Speaker 11>so we recognize the quality where it is and whatever

0:55:15.920 --> 0:55:18.960
<v Speaker 11>the style of the cooking, whatever the style of the place.

0:55:20.000 --> 0:55:23.560
<v Speaker 11>So it's really the depending on what the destination has

0:55:23.640 --> 0:55:25.920
<v Speaker 11>to offer and what can be sayd is you know,

0:55:25.960 --> 0:55:28.080
<v Speaker 11>the culian every scene of the world as well as

0:55:28.080 --> 0:55:32.880
<v Speaker 11>the hospitality offer is really booming in terms of quality

0:55:33.400 --> 0:55:34.359
<v Speaker 11>and diversity.

0:55:35.000 --> 0:55:38.080
<v Speaker 3>Is there any chance that expanding can dilute the brand?

0:55:38.840 --> 0:55:39.879
<v Speaker 3>Are you concerned about that?

0:55:40.480 --> 0:55:42.440
<v Speaker 11>I would on the contrary, because one of the strengths

0:55:42.480 --> 0:55:44.520
<v Speaker 11>of the Mission Guide is first that it is the

0:55:44.680 --> 0:55:47.440
<v Speaker 11>reference for the local people and got Japanese people will

0:55:47.440 --> 0:55:50.200
<v Speaker 11>consider the Mission Guide that's the ultimate reference for Japanese food.

0:55:50.320 --> 0:55:53.399
<v Speaker 11>The French as the ultimate reference for French food, whether

0:55:53.480 --> 0:55:57.920
<v Speaker 11>creative or traditional. So we are the local reference, and

0:55:57.960 --> 0:56:01.040
<v Speaker 11>that's the reason why the international travelers trust Mission Guide

0:56:01.040 --> 0:56:04.279
<v Speaker 11>because they will have access thanks to the recommendation of

0:56:04.320 --> 0:56:07.480
<v Speaker 11>the Mission Guide to an authentic local experience.

0:56:07.600 --> 0:56:09.399
<v Speaker 1>Like I think people would be surprised that you guys

0:56:09.400 --> 0:56:12.839
<v Speaker 1>are in Colorado, right, you launched it last year.

0:56:13.680 --> 0:56:17.719
<v Speaker 11>We launch it last year, last year. Okay, so today yes,

0:56:17.760 --> 0:56:21.279
<v Speaker 11>we are covering we say, only seven men destinations in

0:56:21.320 --> 0:56:24.600
<v Speaker 11>the US with all ration selection. But definitely the plan

0:56:24.840 --> 0:56:27.080
<v Speaker 11>is to cover the US as a whole and to

0:56:27.160 --> 0:56:31.160
<v Speaker 11>be able beyond the US to recognize all the culinary

0:56:31.440 --> 0:56:34.360
<v Speaker 11>culture and the hospitality culture of the world.

0:56:34.440 --> 0:56:36.600
<v Speaker 1>So even if it's a place like Colorado where there's

0:56:36.640 --> 0:56:38.719
<v Speaker 1>only maybe a handful of places that actually got to

0:56:38.760 --> 0:56:42.280
<v Speaker 1>start from you guys. That's that's okay, that's that's valuable

0:56:42.320 --> 0:56:42.520
<v Speaker 1>to you.

0:56:42.960 --> 0:56:43.160
<v Speaker 6>Yeah.

0:56:43.320 --> 0:56:47.960
<v Speaker 11>But the point is, you know, more than ever there

0:56:48.000 --> 0:56:50.120
<v Speaker 11>are great places to recognize everywhere.

0:56:50.200 --> 0:56:50.480
<v Speaker 7>Yeah.

0:56:50.680 --> 0:56:52.680
<v Speaker 11>So, because we don't come provide on the value of

0:56:52.680 --> 0:56:55.440
<v Speaker 11>the ratings and we need the resources to make it.

0:56:55.920 --> 0:57:01.040
<v Speaker 11>We are expanding gradually, fast, but gradually. And the plan

0:57:01.120 --> 0:57:03.799
<v Speaker 11>remains the same. It's in the years to come to

0:57:03.880 --> 0:57:06.520
<v Speaker 11>be able to cover the US as a whole, to

0:57:06.600 --> 0:57:09.799
<v Speaker 11>make sure that we left no stone on turn so

0:57:09.960 --> 0:57:10.239
<v Speaker 11>on that.

0:57:10.520 --> 0:57:12.680
<v Speaker 3>How do you choose the cities that you're expanding to

0:57:12.840 --> 0:57:16.880
<v Speaker 3>and when do you expand to them? And talk about

0:57:16.920 --> 0:57:21.240
<v Speaker 3>detailed deals that you guys have with local tourism agencies now.

0:57:21.200 --> 0:57:24.160
<v Speaker 11>But first of all, it's always the mission decision first

0:57:24.480 --> 0:57:27.600
<v Speaker 11>based on the culinary potential, okay, and so we will

0:57:27.960 --> 0:57:30.720
<v Speaker 11>in all priority. Of course, we take into account also

0:57:30.840 --> 0:57:36.640
<v Speaker 11>whether it's the tourism hot spots, yeah as well, and

0:57:36.960 --> 0:57:38.880
<v Speaker 11>what's the value of the mission guide Because I think

0:57:39.000 --> 0:57:41.560
<v Speaker 11>your question is related to the to the business model

0:57:42.400 --> 0:57:47.120
<v Speaker 11>is let's say, or qualify audience. Okay, So discerning foodies

0:57:47.360 --> 0:57:51.600
<v Speaker 11>and travelers. And basically for the for the guide, we

0:57:51.680 --> 0:57:56.280
<v Speaker 11>have the revenues from rations booking okay, from hotl and

0:57:56.280 --> 0:58:00.760
<v Speaker 11>bookings okay of course, and we have also partnerships with

0:58:01.360 --> 0:58:04.840
<v Speaker 11>you know, brands fashion, food and beverage that are willing to.

0:58:04.800 --> 0:58:08.280
<v Speaker 1>Be exposed towards agencies.

0:58:07.760 --> 0:58:11.040
<v Speaker 11>And tourism agencies or governments that are willing to leverage

0:58:11.080 --> 0:58:15.080
<v Speaker 11>on the Mission Guard as a platform to promote their destinations.

0:58:15.120 --> 0:58:16.480
<v Speaker 1>But you're not going to do it if you don't

0:58:16.560 --> 0:58:17.400
<v Speaker 1>like the place.

0:58:18.080 --> 0:58:20.720
<v Speaker 11>Obviously, you know, we have a lot of the men

0:58:20.840 --> 0:58:25.480
<v Speaker 11>to expand today. We have to manage expectations because inspectors

0:58:25.600 --> 0:58:28.760
<v Speaker 11>are scarce resources. We need to hire them, we need

0:58:28.800 --> 0:58:32.320
<v Speaker 11>to train them, so we expand only when there is

0:58:32.360 --> 0:58:35.160
<v Speaker 11>a very mature culinary potential.

0:58:35.320 --> 0:58:37.360
<v Speaker 6>Is the Micheline Guide profitable on its own?

0:58:38.160 --> 0:58:41.240
<v Speaker 11>On its own, it's really sustainable. But I won't be

0:58:41.240 --> 0:58:43.880
<v Speaker 11>able to share the detail of the results because it's

0:58:44.480 --> 0:58:47.440
<v Speaker 11>Michelin as a group, don't share the details of the

0:58:47.480 --> 0:58:49.320
<v Speaker 11>different business line results.

0:58:49.320 --> 0:58:50.920
<v Speaker 1>I want to know what an inspector makes.

0:58:51.200 --> 0:58:53.440
<v Speaker 6>It doesn't an inspector. You know what an inspector doesn't make?

0:58:55.120 --> 0:58:57.440
<v Speaker 3>Food for themselves as an inspector.

0:58:57.320 --> 0:58:58.280
<v Speaker 6>Doing every meal.

0:58:58.600 --> 0:58:59.880
<v Speaker 7>It's a really hot restaurant.

0:59:02.160 --> 0:59:04.160
<v Speaker 11>Is that's a good point? You know, today sometimes it's

0:59:04.200 --> 0:59:05.920
<v Speaker 11>quite a challenge to get access to some of the

0:59:05.960 --> 0:59:08.800
<v Speaker 11>retaurants that are almost of a good so there are

0:59:08.880 --> 0:59:12.680
<v Speaker 11>nobody and yeah, they have to to blend in the crowd.

0:59:13.040 --> 0:59:16.840
<v Speaker 11>So we do not have VIP treatments, so we have

0:59:16.920 --> 0:59:18.840
<v Speaker 11>to queue. We have to make sure that we are

0:59:18.880 --> 0:59:21.920
<v Speaker 11>pushing the doors. But we also have to change the

0:59:21.960 --> 0:59:24.240
<v Speaker 11>phone numbers and the credit CUD numbers to make sure

0:59:24.280 --> 0:59:25.760
<v Speaker 11>that we remain unanimous.

0:59:26.080 --> 0:59:27.880
<v Speaker 3>How many times does an inspector have to eat at

0:59:27.920 --> 0:59:30.240
<v Speaker 3>a restaurant to make a determination.

0:59:30.560 --> 0:59:33.560
<v Speaker 11>So one of the golden rules is that the same

0:59:33.600 --> 0:59:36.720
<v Speaker 11>inspectors is never going back twice to the same reference

0:59:37.320 --> 0:59:41.400
<v Speaker 11>and stay another inspector or several inspectors. We come again

0:59:41.480 --> 0:59:44.480
<v Speaker 11>and again, but then it's up to them to decide

0:59:45.040 --> 0:59:46.840
<v Speaker 11>how many times they have to come back. You know,

0:59:46.880 --> 0:59:49.760
<v Speaker 11>it's depending on the cons instancy of the food offer.

0:59:50.320 --> 0:59:52.400
<v Speaker 11>And it's the same for the hotel. You know, we

0:59:52.680 --> 0:59:57.160
<v Speaker 11>come as often as necessary, but it's truly a human approach.

0:59:57.320 --> 1:00:02.200
<v Speaker 11>It's not an algorithm. It's about leaving the experience yourself.

1:00:02.480 --> 1:00:04.640
<v Speaker 3>How many stars do you think he's going to give

1:00:04.720 --> 1:00:05.240
<v Speaker 3>us after this?

1:00:06.160 --> 1:00:09.400
<v Speaker 1>I'm a little afraid, but I know of you give us.

1:00:10.560 --> 1:00:11.920
<v Speaker 1>How many stories would you give us?

1:00:13.720 --> 1:00:14.320
<v Speaker 7>At least three?

1:00:14.320 --> 1:00:19.320
<v Speaker 1>Full the smile. This has been so cool and so interesting.

1:00:19.400 --> 1:00:22.160
<v Speaker 1>Promise you'll come back as you guys continue to expand

1:00:22.480 --> 1:00:22.960
<v Speaker 1>the brand.

1:00:22.960 --> 1:00:26.440
<v Speaker 3>And yeah, next time in disguise though mess.

1:00:27.840 --> 1:00:28.200
<v Speaker 6>Lovely.

1:00:28.440 --> 1:00:30.960
<v Speaker 1>Thank you so much. Grendel. Paulinecki is the CEO at

1:00:31.040 --> 1:00:33.280
<v Speaker 1>The Michelin Guide, joining us here in our studio. I'm

1:00:33.280 --> 1:00:35.320
<v Speaker 1>going to go travel makes.

1:00:35.160 --> 1:00:36.680
<v Speaker 3>Me want to go on vacation, makes you money, need

1:00:36.720 --> 1:00:37.720
<v Speaker 3>some good food and restaurants.

1:00:37.760 --> 1:00:41.120
<v Speaker 1>I'm hungry. We're always hungry. All right, this is Bloomberg Radio.

1:00:45.440 --> 1:00:49.320
<v Speaker 2>You're listening to the Bloomberg Business Week Podcast. Listen live

1:00:49.400 --> 1:00:52.240
<v Speaker 2>each weekdays starting at two pm Eastern on Apple car

1:00:52.360 --> 1:00:55.320
<v Speaker 2>Play and Androyd Auto with the Bloomberg Business And you

1:00:55.360 --> 1:00:58.600
<v Speaker 2>can also listen live on Amazon Alexa from our flagship

1:00:58.680 --> 1:01:02.480
<v Speaker 2>New York station, Hey Alexa, play Bloomberg eleven thirty.

1:01:04.160 --> 1:01:06.720
<v Speaker 1>Ignore the algorithm, forget what your friends told you, block

1:01:06.760 --> 1:01:10.160
<v Speaker 1>out the in law's advice. Instead, prioritize the only preferences

1:01:10.160 --> 1:01:13.280
<v Speaker 1>that really matter yours, and if that includes a vacation

1:01:13.320 --> 1:01:15.200
<v Speaker 1>in Europe for less. Yeah, even better.

1:01:15.320 --> 1:01:18.480
<v Speaker 3>Well, it's time for Bloomberg Pursuits. It's the Summer Travel Guide.

1:01:18.520 --> 1:01:21.520
<v Speaker 3>We're joined by Bloomberg Pursuits travel editor Nikki ck Stein

1:01:21.560 --> 1:01:24.600
<v Speaker 3>and the editor of Bloomberg Pursuits, Chris Rouser. The entire

1:01:24.680 --> 1:01:28.800
<v Speaker 3>section of this edition, by the way, devoted to Europe,

1:01:29.000 --> 1:01:32.439
<v Speaker 3>with a little bit of Tots sprinkled in there as well.

1:01:33.360 --> 1:01:34.880
<v Speaker 3>Chris Rauser, I want to start with you and just

1:01:34.880 --> 1:01:37.040
<v Speaker 3>give us an overview of in the Pursuit section of

1:01:37.080 --> 1:01:39.840
<v Speaker 3>how you think about the summer travel section.

1:01:40.640 --> 1:01:43.640
<v Speaker 12>We always try to find a theme or something that

1:01:43.680 --> 1:01:46.040
<v Speaker 12>ties to what's going on in the world, and in

1:01:46.040 --> 1:01:48.760
<v Speaker 12>this case, this isn't just focused on Europe. It's Europe

1:01:49.080 --> 1:01:51.919
<v Speaker 12>for less and this is a this is a big

1:01:51.960 --> 1:01:54.560
<v Speaker 12>summer for Europe. The Paris Olympics are happening, and we've

1:01:54.560 --> 1:01:56.000
<v Speaker 12>done a lot of stories that we've talked to you

1:01:56.040 --> 1:01:59.360
<v Speaker 12>about about how hotel prices are now like on the

1:01:59.440 --> 1:02:02.880
<v Speaker 12>regular over a thousand dollars a night right for less

1:02:02.960 --> 1:02:05.600
<v Speaker 12>is relative, well that's true for less, well for less

1:02:05.640 --> 1:02:10.000
<v Speaker 12>than a thousand dollars. Of that context is everything, and

1:02:10.080 --> 1:02:12.560
<v Speaker 12>so we Nikki had the idea to just like, look

1:02:12.560 --> 1:02:16.760
<v Speaker 12>at all these less crowded, less expensive, less known corners

1:02:16.760 --> 1:02:19.360
<v Speaker 12>of Europe, and it can't. She came up with so

1:02:19.400 --> 1:02:21.560
<v Speaker 12>many really wonderful places to go.

1:02:21.800 --> 1:02:23.720
<v Speaker 1>Well, can I say the first paragraph that I read

1:02:23.800 --> 1:02:26.040
<v Speaker 1>into you about ignored the algorithm forget what your friends,

1:02:26.120 --> 1:02:28.880
<v Speaker 1>that's your words, your thinking. I have to say, reading

1:02:28.960 --> 1:02:31.080
<v Speaker 1>your story, I just kind of want to do exactly

1:02:31.120 --> 1:02:33.280
<v Speaker 1>what you did, So tell us about your journey.

1:02:33.400 --> 1:02:35.840
<v Speaker 13>So the irony of exactly what you just said is

1:02:35.840 --> 1:02:39.280
<v Speaker 13>that what we did was a pretty spontaneous trip, and

1:02:39.320 --> 1:02:42.480
<v Speaker 13>it's very hard to recommend recreating a trip that was

1:02:42.520 --> 1:02:46.120
<v Speaker 13>so beautiful because it was so spontaneous. But that said,

1:02:46.440 --> 1:02:48.200
<v Speaker 13>my husband and I got a couple of days of

1:02:48.280 --> 1:02:51.760
<v Speaker 13>childcare courtesy the in laws who came to take care

1:02:51.800 --> 1:02:53.560
<v Speaker 13>of our two kids, and we had no clue what

1:02:53.600 --> 1:02:55.280
<v Speaker 13>to do with ourselves. We didn't want to spend a

1:02:55.320 --> 1:02:57.560
<v Speaker 13>thousand dollars, and I we did want to go somewhere

1:02:57.680 --> 1:02:59.880
<v Speaker 13>that required jet lag because my son can't handle that,

1:03:00.480 --> 1:03:03.600
<v Speaker 13>and we ended up finding this gem of a destination

1:03:03.720 --> 1:03:07.760
<v Speaker 13>called Summerset in the British countryside, where a hotel had

1:03:07.760 --> 1:03:10.440
<v Speaker 13>been on my radar called the newt that I had

1:03:10.480 --> 1:03:13.400
<v Speaker 13>desperately wanted to stay at, and it's a huge kind

1:03:13.440 --> 1:03:17.920
<v Speaker 13>of farm estate with a beautiful and Wardian mansion at

1:03:17.920 --> 1:03:19.240
<v Speaker 13>the center of it, and we said.

1:03:19.080 --> 1:03:19.720
<v Speaker 1>Let's go there.

1:03:19.960 --> 1:03:21.960
<v Speaker 12>I want to underscore two things about this, So this

1:03:23.160 --> 1:03:25.920
<v Speaker 12>story about Summerset is the opener of the section. And

1:03:26.360 --> 1:03:28.800
<v Speaker 12>this didn't start as a thing that Nicki and I

1:03:28.920 --> 1:03:31.640
<v Speaker 12>planned for her to cover. This was just a vacation

1:03:32.120 --> 1:03:35.520
<v Speaker 12>that she went on with her husband. And it's very Actually,

1:03:35.520 --> 1:03:37.360
<v Speaker 12>we don't do things that way normally because actually, if

1:03:37.400 --> 1:03:39.240
<v Speaker 12>you're doing if you're covering an area for a story,

1:03:39.280 --> 1:03:40.600
<v Speaker 12>you have to plan out where you're going to go,

1:03:40.720 --> 1:03:43.120
<v Speaker 12>you have to see the new, what's new. It's kind

1:03:43.120 --> 1:03:45.680
<v Speaker 12>of not always fun. So it's very rare that we

1:03:45.720 --> 1:03:48.360
<v Speaker 12>transfer like a personal vacation into like a story. But

1:03:48.480 --> 1:03:52.680
<v Speaker 12>this was so fun and so great and also so unplanned,

1:03:52.920 --> 1:03:55.280
<v Speaker 12>which is the other very unusual thing for Nicki as

1:03:55.400 --> 1:03:59.280
<v Speaker 12>the travels are at Bloomberg, who plans things metigulously to

1:03:59.360 --> 1:04:01.919
<v Speaker 12>a tea and she just in this case, just let

1:04:02.280 --> 1:04:04.880
<v Speaker 12>friends recommend places to go, let the staff at the

1:04:04.960 --> 1:04:07.120
<v Speaker 12>new recommend places to go, and it just became this

1:04:07.200 --> 1:04:08.240
<v Speaker 12>really wonderful road trip.

1:04:08.320 --> 1:04:11.280
<v Speaker 13>It was liberating, and it was affordable. Guys, Like, one

1:04:11.280 --> 1:04:12.600
<v Speaker 13>of the places that we stayed at was less than

1:04:12.600 --> 1:04:13.440
<v Speaker 13>two hundred dollars a night.

1:04:13.480 --> 1:04:14.360
<v Speaker 1>I'm just putting that out there.

1:04:14.600 --> 1:04:17.400
<v Speaker 3>Even the new a place you've wanted to go to

1:04:17.560 --> 1:04:20.840
<v Speaker 3>for years, is relatively affordable, even though it's like a

1:04:21.080 --> 1:04:23.240
<v Speaker 3>you call it a top fifty hotel in the world

1:04:23.320 --> 1:04:23.960
<v Speaker 3>right now.

1:04:23.760 --> 1:04:25.880
<v Speaker 13>So you know the World's fifty Best Restaurants list, Yeah,

1:04:26.080 --> 1:04:28.280
<v Speaker 13>that also started applying to hotels.

1:04:28.560 --> 1:04:29.160
<v Speaker 1>Last year.

1:04:29.640 --> 1:04:32.280
<v Speaker 13>The same organization started ranking hotels the same way that

1:04:32.280 --> 1:04:34.320
<v Speaker 13>they rank restaurants, and the new appeared on the first

1:04:34.440 --> 1:04:36.960
<v Speaker 13>edition of the World's Fifty Best Hotels list. The rates

1:04:37.000 --> 1:04:39.520
<v Speaker 13>typically started around six hundred and fifty dollars a night.

1:04:39.640 --> 1:04:41.960
<v Speaker 13>Obviously that shifts a little bit depending on the season,

1:04:42.080 --> 1:04:44.200
<v Speaker 13>but when we were there, that was what the prices

1:04:44.240 --> 1:04:47.080
<v Speaker 13>started at. And when you compare this to kind of

1:04:47.080 --> 1:04:49.640
<v Speaker 13>like a baseline price in Europe right now for a

1:04:49.680 --> 1:04:53.240
<v Speaker 13>fancy hotel being a thousand dollars a night, Honestly, it

1:04:53.320 --> 1:04:55.960
<v Speaker 13>might sound ludicrous to some people, but that's a great deal.

1:04:56.440 --> 1:04:58.200
<v Speaker 13>I mean, this little town of Batcom that we went

1:04:58.240 --> 1:05:02.640
<v Speaker 13>to is literally a chart, a pub and some houses

1:05:03.080 --> 1:05:05.919
<v Speaker 13>there's a dairy and that's it. I mean, the dairy

1:05:06.000 --> 1:05:07.760
<v Speaker 13>is actually in the next town over, Let's be clear

1:05:07.800 --> 1:05:11.080
<v Speaker 13>about that. It was the smallest place I think I've

1:05:11.160 --> 1:05:14.120
<v Speaker 13>ever gone to a hotel to stay in, and yet

1:05:14.120 --> 1:05:17.120
<v Speaker 13>it was such a special experience because the entire town

1:05:17.200 --> 1:05:19.960
<v Speaker 13>seemed to pour in with their wellies and their dogs

1:05:20.000 --> 1:05:23.720
<v Speaker 13>for Sunday supper, and like there was something so convivial

1:05:24.040 --> 1:05:29.160
<v Speaker 13>and participatory about that. It's hard to quite capture.

1:05:30.360 --> 1:05:35.080
<v Speaker 3>Summerset is not exactly like when you scroll through Instagram

1:05:35.120 --> 1:05:36.960
<v Speaker 3>and you see where all your friends are going. No,

1:05:37.240 --> 1:05:40.600
<v Speaker 3>where they're going? Why Somerset? What's it known for? How

1:05:40.600 --> 1:05:41.400
<v Speaker 3>did you end up there?

1:05:41.960 --> 1:05:43.920
<v Speaker 13>So obviously I knew that the new was there, and

1:05:43.960 --> 1:05:45.600
<v Speaker 13>so that kind of started the idea. But I asked

1:05:45.600 --> 1:05:47.240
<v Speaker 13>around because I had the same impression. I was like,

1:05:47.320 --> 1:05:49.200
<v Speaker 13>is this really where I want to go? And so

1:05:49.280 --> 1:05:52.120
<v Speaker 13>I asked a friend who who lives in London and

1:05:52.360 --> 1:05:54.400
<v Speaker 13>spends a lot of time in the surrounding areas. I said,

1:05:54.440 --> 1:05:55.880
<v Speaker 13>do I want to go to Summerset or should I

1:05:55.920 --> 1:05:57.640
<v Speaker 13>maybe just go to the Cotswolds, which is the more

1:05:57.720 --> 1:06:01.200
<v Speaker 13>common destination outside of London. It's more of the posh

1:06:01.280 --> 1:06:02.560
<v Speaker 13>country side escape.

1:06:02.760 --> 1:06:05.560
<v Speaker 1>And so she said to me, she said, the Cotswolts

1:06:05.600 --> 1:06:07.600
<v Speaker 1>are so over.

1:06:10.480 --> 1:06:13.360
<v Speaker 13>The Cotsolts have been overrun with all of these Londoners

1:06:13.360 --> 1:06:15.560
<v Speaker 13>in range Rovers, Somerset.

1:06:15.080 --> 1:06:18.840
<v Speaker 1>Is so much better. Oh my god, that told me.

1:06:21.000 --> 1:06:23.400
<v Speaker 1>Is reading through it was just magical and it was

1:06:23.560 --> 1:06:25.720
<v Speaker 1>just like I felt like I was on the journey

1:06:25.760 --> 1:06:27.720
<v Speaker 1>with you. So I love that you guys kind of

1:06:27.800 --> 1:06:30.360
<v Speaker 1>just did it that It wasn't necessarily the plan and

1:06:30.400 --> 1:06:32.240
<v Speaker 1>it was just fun to go. And like I said,

1:06:32.240 --> 1:06:34.120
<v Speaker 1>I just kind of want to do everything. We have

1:06:34.120 --> 1:06:35.920
<v Speaker 1>a few more minutes and maybe go through some of

1:06:35.920 --> 1:06:39.360
<v Speaker 1>the rest of the section. You do, guys, go into

1:06:40.520 --> 1:06:45.400
<v Speaker 1>some really top European spots right now, European hot spots,

1:06:45.720 --> 1:06:48.320
<v Speaker 1>and a way to kind of do it maybe a

1:06:48.360 --> 1:06:50.880
<v Speaker 1>little less expensively, and.

1:06:50.920 --> 1:06:53.600
<v Speaker 3>Then little remember, yeah, everything's relative.

1:06:53.680 --> 1:06:58.160
<v Speaker 12>I'm always like, we go, Chris, we do. We don't

1:06:58.240 --> 1:07:00.919
<v Speaker 12>usually do this, but we we go through a bunch

1:07:00.920 --> 1:07:03.880
<v Speaker 12>of hot spots like the French Riviera in Portugal on

1:07:03.920 --> 1:07:05.760
<v Speaker 12>the bally Eric Islands, and we tell you, Okay, if

1:07:05.760 --> 1:07:07.360
<v Speaker 12>you want to go on a more expensive version of

1:07:07.360 --> 1:07:10.200
<v Speaker 12>this trip, here's where you should stay amazing hotels, or

1:07:10.240 --> 1:07:12.240
<v Speaker 12>if you want to splurge. You know, here are some

1:07:12.280 --> 1:07:16.680
<v Speaker 12>other places you should stay. So like in the French Riviera, there's,

1:07:16.720 --> 1:07:18.520
<v Speaker 12>for you know, three hundred and eighty dollars a night

1:07:18.520 --> 1:07:20.880
<v Speaker 12>you could stay at the might say this wrong, Chateau

1:07:21.000 --> 1:07:25.520
<v Speaker 12>de Thiol, seventeenth century seaside resort. Or you can spend

1:07:25.560 --> 1:07:30.560
<v Speaker 12>fifteen hundred dollars nights at a rev Santropez. And so

1:07:30.600 --> 1:07:33.240
<v Speaker 12>we just go through a bunch of places and provide

1:07:33.280 --> 1:07:34.640
<v Speaker 12>really interesting examples of place.

1:07:34.680 --> 1:07:38.560
<v Speaker 1>When to go to the Louton hotel ifordible? I know,

1:07:38.760 --> 1:07:41.360
<v Speaker 1>that's a affordable one three hundred and fifty dollars a night.

1:07:41.400 --> 1:07:43.640
<v Speaker 13>By the way, the idea for this conceit was that

1:07:43.680 --> 1:07:46.280
<v Speaker 13>you could also mix and match these places so they

1:07:46.400 --> 1:07:47.720
<v Speaker 13>compliment one another, which.

1:07:47.560 --> 1:07:48.680
<v Speaker 1>Is kind of what I felt like you did a

1:07:48.680 --> 1:07:50.520
<v Speaker 1>little bit on your journey, right, Yeah, I love that

1:07:50.600 --> 1:07:50.960
<v Speaker 1>high low.

1:07:51.160 --> 1:07:51.400
<v Speaker 11>Yeah.

1:07:51.520 --> 1:07:53.760
<v Speaker 1>Exactly where do you want to go?

1:07:53.840 --> 1:07:57.600
<v Speaker 3>I want to go to Cold Hawaii. Can you imagine? No,

1:07:57.920 --> 1:07:58.560
<v Speaker 3>cold Hawaii?

1:07:58.960 --> 1:08:01.360
<v Speaker 1>Like somebody said, you got to go to cold Hawaii. Okay,

1:08:01.360 --> 1:08:02.080
<v Speaker 1>what's cold Hawaii?

1:08:02.160 --> 1:08:02.440
<v Speaker 7>Guys?

1:08:03.080 --> 1:08:08.000
<v Speaker 12>Cold Hawaii is the coast of Denmark in the Jutland,

1:08:08.040 --> 1:08:10.040
<v Speaker 12>which is literally the big part of mainland Denmark that

1:08:10.120 --> 1:08:12.600
<v Speaker 12>jumps out into the water, and it is a great

1:08:12.760 --> 1:08:16.160
<v Speaker 12>region for surfing, which is why people call it cold Hawaii.

1:08:16.160 --> 1:08:20.160
<v Speaker 12>It's a great region for surfing and it's colder, and

1:08:20.240 --> 1:08:23.639
<v Speaker 12>we you know, it has grown. Tourism has grown there

1:08:23.840 --> 1:08:26.800
<v Speaker 12>a ton, because this is something we've covered before. People

1:08:26.880 --> 1:08:29.760
<v Speaker 12>are moving into looking at the Scandinavian countries in the

1:08:29.800 --> 1:08:32.720
<v Speaker 12>summer because it gets quite hot in the Mediterranean, and

1:08:32.840 --> 1:08:36.040
<v Speaker 12>suddenly this kind of off off the radar place that

1:08:36.120 --> 1:08:39.479
<v Speaker 12>mostly surfers and maybe like hippies and artists know about.

1:08:39.520 --> 1:08:42.439
<v Speaker 12>And now tourism less you grew more than one hundred

1:08:42.479 --> 1:08:44.519
<v Speaker 12>percent because other people are figuring it out.

1:08:44.760 --> 1:08:46.640
<v Speaker 13>It's amazing, right, And a big part of it is

1:08:46.640 --> 1:08:48.040
<v Speaker 13>that you don't need a wet suit to swim in

1:08:48.040 --> 1:08:48.840
<v Speaker 13>the water anymore.

1:08:48.880 --> 1:08:51.720
<v Speaker 6>Sure, better better for us, for.

1:08:51.840 --> 1:08:53.280
<v Speaker 1>Better for worse global warming.

1:08:53.360 --> 1:08:57.960
<v Speaker 13>Right, we heard last summer about fires in Greece, crazy

1:08:58.040 --> 1:09:01.920
<v Speaker 13>like one hundred degree plus days every day throughout Italy,

1:09:02.000 --> 1:09:04.800
<v Speaker 13>throughout you know, all of these more common destinations. So

1:09:05.000 --> 1:09:06.320
<v Speaker 13>actually this sounds kind of great.

1:09:07.200 --> 1:09:08.519
<v Speaker 1>I think we need to talk a little bit too,

1:09:08.520 --> 1:09:10.200
<v Speaker 1>because I know I think it teased it earlier in

1:09:10.240 --> 1:09:15.120
<v Speaker 1>our broadcast about the Belgian city and its open air

1:09:15.200 --> 1:09:17.519
<v Speaker 1>museum where Eiche tell us.

1:09:18.200 --> 1:09:20.360
<v Speaker 13>Yeah, I bet you've never thought about going to Leish.

1:09:20.479 --> 1:09:22.320
<v Speaker 13>I have, Okay, my name is Carol, and I've never

1:09:22.360 --> 1:09:22.600
<v Speaker 13>thought that.

1:09:23.320 --> 1:09:23.960
<v Speaker 1>Neither had I.

1:09:24.280 --> 1:09:27.200
<v Speaker 13>But our writer Paul Tellis ended up there kind of

1:09:27.200 --> 1:09:30.160
<v Speaker 13>by accident. His daughter had a ballet audition there and

1:09:30.200 --> 1:09:32.799
<v Speaker 13>that's how he first ended up there, totally by chance.

1:09:32.960 --> 1:09:35.439
<v Speaker 13>And what he discovered was that the city is covered

1:09:35.520 --> 1:09:39.160
<v Speaker 13>in these enormous murals and street art installations by very,

1:09:39.280 --> 1:09:43.320
<v Speaker 13>very prominent artists, and the concentration of these works in

1:09:43.400 --> 1:09:45.840
<v Speaker 13>such a small town makes it feel truly like a free,

1:09:45.880 --> 1:09:49.439
<v Speaker 13>open air museum. And he has found himself going back

1:09:49.920 --> 1:09:52.640
<v Speaker 13>because he's so intrigued by it, and it has it

1:09:52.680 --> 1:09:55.519
<v Speaker 13>has become his obsession, and now it's kind of mine.

1:09:55.320 --> 1:10:02.240
<v Speaker 3>Too, Okay, speaking of obsessions Romania, this is really interesting

1:10:02.320 --> 1:10:04.559
<v Speaker 3>because I think a few months ago you were in here,

1:10:04.600 --> 1:10:05.559
<v Speaker 3>maybe both of you were, he.

1:10:05.680 --> 1:10:07.040
<v Speaker 6>We were talking about exactly.

1:10:07.160 --> 1:10:09.719
<v Speaker 12>It was one of our places to go in twenty

1:10:09.760 --> 1:10:10.559
<v Speaker 12>twenty four.

1:10:10.520 --> 1:10:12.519
<v Speaker 3>And you're kind of following up on that with this

1:10:12.640 --> 1:10:14.080
<v Speaker 3>idea of a Romanian holiday.

1:10:14.360 --> 1:10:16.519
<v Speaker 12>Yes, we like to dive into the places that we

1:10:16.600 --> 1:10:18.320
<v Speaker 12>recommend at the beginning of the year later in the

1:10:18.400 --> 1:10:21.000
<v Speaker 12>year to tell you exactly how to do it. And

1:10:21.160 --> 1:10:23.559
<v Speaker 12>this has I think been on both me and Nicky's

1:10:23.640 --> 1:10:25.880
<v Speaker 12>like personal lists for a while because we were very

1:10:25.880 --> 1:10:29.919
<v Speaker 12>interested in it, so we had Lily Are, the Bloomberg

1:10:29.960 --> 1:10:31.920
<v Speaker 12>travel writer write all about it.

1:10:32.760 --> 1:10:34.720
<v Speaker 13>So this kind of started a few years ago. If

1:10:34.720 --> 1:10:37.120
<v Speaker 13>I'm being totally honest, I met this woman, Ra Lucas

1:10:37.160 --> 1:10:39.799
<v Speaker 13>Biek at a travel conference and she owns a company

1:10:39.800 --> 1:10:42.559
<v Speaker 13>called Beyond Dracula, and her whole personal mission has been

1:10:42.560 --> 1:10:45.280
<v Speaker 13>to convince people that there's more to Romania than the

1:10:45.320 --> 1:10:50.200
<v Speaker 13>mythology that surrounds Count Dracula and his so called bram Castle,

1:10:50.280 --> 1:10:53.040
<v Speaker 13>which people in Romania will tell you he had nothing

1:10:53.040 --> 1:10:55.240
<v Speaker 13>to do with. Of course, he's a fictional character.

1:10:55.880 --> 1:10:58.600
<v Speaker 11>But you what, no, just kidding, but it is a

1:10:58.640 --> 1:11:01.360
<v Speaker 11>cool castle.

1:11:04.160 --> 1:11:06.760
<v Speaker 13>The tour of the castle has become really cheesy and

1:11:06.920 --> 1:11:09.160
<v Speaker 13>very touristy. It's like the only tourist trip in the

1:11:09.320 --> 1:11:11.880
<v Speaker 13>entire country, so we tell you to go see it

1:11:11.920 --> 1:11:14.040
<v Speaker 13>from the outside and have a picnic on the grounds

1:11:14.120 --> 1:11:16.800
<v Speaker 13>rather than commit to the entire tour. What people might

1:11:16.800 --> 1:11:20.920
<v Speaker 13>not realize is that Transylvania is a broad countryside region

1:11:21.080 --> 1:11:24.880
<v Speaker 13>with lots of beautiful architecture, colorful towns. King Charles has

1:11:24.920 --> 1:11:28.680
<v Speaker 13>a house there. He is vacationed there for years. He

1:11:28.800 --> 1:11:32.920
<v Speaker 13>sources the honey for Buckingham Palace from beehives in the

1:11:33.040 --> 1:11:36.120
<v Speaker 13>tiny town of Siki Sora, which when you see pictures

1:11:36.160 --> 1:11:37.519
<v Speaker 13>of this town you will want to.

1:11:37.439 --> 1:11:39.680
<v Speaker 1>Go there too. That's the one in the magazine, right,

1:11:39.840 --> 1:11:42.679
<v Speaker 1>it is. It's like a story book. Yes, totally, totally.

1:11:43.320 --> 1:11:46.000
<v Speaker 1>We have to mention to twenty seconds of toads because

1:11:46.040 --> 1:11:46.760
<v Speaker 1>it's part of the section.

1:11:46.880 --> 1:11:49.519
<v Speaker 13>Quickly, So, okay, this section wasn't all about my life

1:11:49.560 --> 1:11:52.160
<v Speaker 13>and my travels, but my straw tote bag did break

1:11:52.160 --> 1:11:55.240
<v Speaker 13>on my spring back trip, and I did carry my

1:11:55.479 --> 1:11:58.200
<v Speaker 13>five year old daughter's state backpack all around a five

1:11:58.240 --> 1:11:58.880
<v Speaker 13>star resort.

1:11:59.760 --> 1:12:01.559
<v Speaker 1>So this was funny enough.

1:12:01.600 --> 1:12:04.479
<v Speaker 13>We had the story conceived before all of this happened,

1:12:04.520 --> 1:12:07.559
<v Speaker 13>but it gave it really new urgency. And here's a

1:12:07.640 --> 1:12:09.920
<v Speaker 13>beautiful roundup of great tope bags that are new for

1:12:09.960 --> 1:12:12.320
<v Speaker 13>the summer. And you've, I mean, honestly, you've got to

1:12:12.360 --> 1:12:14.679
<v Speaker 13>get one of these because you got the MZ Wallace one.

1:12:14.760 --> 1:12:15.120
<v Speaker 7>I did.

1:12:15.400 --> 1:12:17.280
<v Speaker 1>I love that brand. I know, I was just in

1:12:17.320 --> 1:12:18.040
<v Speaker 1>the store this is.

1:12:18.000 --> 1:12:19.880
<v Speaker 13>And I guarantee that the strap won't break on it

1:12:19.920 --> 1:12:20.960
<v Speaker 13>the way that my other one did.

1:12:21.680 --> 1:12:23.960
<v Speaker 1>You guys a gem so much stuff. I want to

1:12:24.000 --> 1:12:25.840
<v Speaker 1>do it all. Thank you so much.

1:12:26.080 --> 1:12:29.120
<v Speaker 3>That's Bloomberg Pursuits Travel editor Nikki Eckstein and the editor

1:12:29.120 --> 1:12:30.799
<v Speaker 3>of Bloomberg Pursuits, Chris Rowser.

1:12:31.120 --> 1:12:35.760
<v Speaker 2>This is the Bloomberg Business Week podcast of a Little Apple, Spotify,

1:12:35.920 --> 1:12:39.639
<v Speaker 2>and anywhere else you hit your podcast. Listen live weekday

1:12:39.640 --> 1:12:43.280
<v Speaker 2>afternoons from two to five pm Eastern on Bloomberg dot com,

1:12:43.320 --> 1:12:46.639
<v Speaker 2>the iHeartRadio app, tune In, and the Bloomberg Business app.

1:12:46.680 --> 1:12:49.800
<v Speaker 2>You can also watch us live every weekday on YouTube

1:12:49.880 --> 1:12:52.080
<v Speaker 2>and always on the Bloomberg journalone