WEBVTT - College Football Influencers

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<v Speaker 1>Welcome to the solid verbal hell.

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<v Speaker 2>That for me.

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<v Speaker 3>I'm a man, I'm for I've heard so many players say, well,

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<v Speaker 3>I want to be happy.

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<v Speaker 4>You want to be happy for day Edith Stake is

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<v Speaker 4>that whoo whoo?

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<v Speaker 2>And them and.

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<v Speaker 1>Tie welcome back to the solid rebel boys and girls.

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<v Speaker 1>My name is Ty Hilda Brand on the other side

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<v Speaker 1>of this virtual studio way over there, still in sunny

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<v Speaker 1>southern California, the one and only Dan Rubinstein, Sir, how

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<v Speaker 1>are you.

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<v Speaker 3>Ty, I'm feeling some electricity in my bones. I'm gonna

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<v Speaker 3>I'm gonna be very honest with you. I love today's topic,

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<v Speaker 3>and so we're gonna tell you what the topic is.

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<v Speaker 3>You've seen the title of the show already, so you

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<v Speaker 3>kind of already know what it is. But there are

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<v Speaker 3>certain times where I am excited for a show, and

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<v Speaker 3>there are certain times where I'm like, I've never discussed

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<v Speaker 3>this topic with I don't think anybody out loud, and

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<v Speaker 3>this is like a very new thing for me. And

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<v Speaker 3>so in a new way, Ty, I am feeling the

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<v Speaker 3>the the protons and electrons of college football content.

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<v Speaker 1>Yeah, today is a different kind of show. It is.

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<v Speaker 1>It is fitting for us to tell you Please follow

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<v Speaker 1>Give us your email. We won't spam you a promise

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<v Speaker 1>to only send you good stuff. Yeah, before we get

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<v Speaker 1>into our show. This evening a week is past. The

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<v Speaker 1>The news in college football and frankly around sports and

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<v Speaker 1>around the globe has been dominated once more by the

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<v Speaker 1>death of George Floyd and stories of and demonstrations against

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<v Speaker 1>racial injustice. And I don't know if I could be

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<v Speaker 1>real here for a second, like we do a college

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<v Speaker 1>football show, right, yep, that's why everyone's here. But neither

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<v Speaker 1>one of us lives in a vacuum. Dan, We read

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<v Speaker 1>the news. The stories that we see of racial injustice

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<v Speaker 1>are awful. It's painful to see, and so the question

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<v Speaker 1>that's been lingering in my mind over the last week

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<v Speaker 1>is how we can use how I can use this

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<v Speaker 1>platform to help. And the truth is, I don't really know.

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<v Speaker 1>That's part of the problem for me. I don't know.

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<v Speaker 1>I do know that the world probably ain't gonna change

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<v Speaker 1>with another screwny white guy up here given in opinion

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<v Speaker 1>just to get a pat on the back. Yeah, And

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<v Speaker 1>as you know, that's not really my style. I just

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<v Speaker 1>I wanted Heballers to know that I that we we're

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<v Speaker 1>committed to listening, We're committed to learning how we can help.

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<v Speaker 3>Yeah, and we are going to do everything we can

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<v Speaker 3>to use our platform for good and for the most

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<v Speaker 3>human and empathetic reasons. It's ty. It's a very strange time,

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<v Speaker 3>given both the backdrop of everything that's happening culturally and

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<v Speaker 3>in the public health world, and so just from Afar,

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<v Speaker 3>just the outrage and the sadness and the desperation. But

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<v Speaker 3>at the same time, some hope seeing the best of

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<v Speaker 3>humanity come out of this, and hopefully the best of

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<v Speaker 3>public health come out of this as people take to

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<v Speaker 3>the streets rather admirably to make their voices heard. I'm

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<v Speaker 3>really hopeful that good will come of this, and that

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<v Speaker 3>there will be reform, and that there will be more

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<v Speaker 3>listening and more empathy and more humanity. And whether it's

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<v Speaker 3>you know, in policing, whether it's just an everyday conversation,

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<v Speaker 3>whether it's in the business world, whether it's in housing

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<v Speaker 3>and banking, and and just everything that society touches. And yes,

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<v Speaker 3>ty that obviously, as we'll get into includes sports and

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<v Speaker 3>college football. I'm hopeful that we are because we're in

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<v Speaker 3>a time where so many people can make their voices heard.

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<v Speaker 3>That we are in a forward moving era or generation.

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<v Speaker 3>So that's the silver lining of a lot of real,

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<v Speaker 3>just entrenched sadness that I think a lot of people feel.

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<v Speaker 1>The news has been dominated by stories such as this,

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<v Speaker 1>Jim Harbaugh and Mark Stoops and Tom Herman and Gus

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<v Speaker 1>Malzan and Mario Cristobaal and I'm sure countless others who

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<v Speaker 1>I don't have time to name here participating among the

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<v Speaker 1>many participating in demonstrations against racial injustice. So to your point, Dan,

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<v Speaker 1>some of the biggest names in college football out there

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<v Speaker 1>on the streets trying to do their part to help.

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<v Speaker 1>We also had a story down in Tallahassee about coach

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<v Speaker 1>Mike Norvell, this is a weird story. It took a turn.

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<v Speaker 1>It seems like it took a turn back for the good.

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<v Speaker 1>Marvin Wilson, a senior defensive tackle for the Knowles. He's

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<v Speaker 1>now saying he believes the team has grown in light

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<v Speaker 1>of a situation in which Mike Norvell gave comments to

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<v Speaker 1>the Athletic sort of misrepresented his interactions with the team

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<v Speaker 1>after the death of George Floyd. He commented that he

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<v Speaker 1>was communicating individually with every player, which apparently was not

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<v Speaker 1>the case. Wilson called him out on it. He says

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<v Speaker 1>that he and coach Norvell had a chat that preceded

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<v Speaker 1>a larger team discussion and that it feels like the

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<v Speaker 1>team growth.

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<v Speaker 3>Yeah, I imagine people have read the story, seeing the story

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<v Speaker 3>as it came and went. Hopefully it has gone and

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<v Speaker 3>Florida State is a closer team for it. But it's

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<v Speaker 3>Mike Norvell's saying in this interview that he connected individually

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<v Speaker 3>with Florida State players when it was more of a

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<v Speaker 3>mass text and he was there to respond if players

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<v Speaker 3>were to respond to the mass text to the team.

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<v Speaker 3>And so Marvin Wilson called the not really conveyed reality

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<v Speaker 3>of this situation, and I came away with a lot

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<v Speaker 3>of things. And I hope Florida State's close a ford,

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<v Speaker 3>and I hope communication is better for it as well.

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<v Speaker 3>But I came away my big picture thing was how

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<v Speaker 3>impressed I was with Marvin Wilson as a human. Holy well, wow,

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<v Speaker 3>was he impressive. That dude's going to do big things.

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<v Speaker 1>We had a story out of Iowa with dozens of

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<v Speaker 1>former Iowa football players speaking out the stories of racial

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<v Speaker 1>disparities and mistreatment within the Hawkeye football program. I'm lifting

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<v Speaker 1>this from the Daily Iowan because they described it much better,

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<v Speaker 1>more accurately than I could. But this centers around Chris Doyle,

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<v Speaker 1>who is the Iowa strength and conditioning coach. He was

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<v Speaker 1>apparently at the center of many of these allegations against

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<v Speaker 1>the program. He's been placed on leave pending an independent

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<v Speaker 1>review of those allegations. Also of note here, though, is

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<v Speaker 1>Kirk Farence has come out saying that he is committed

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<v Speaker 1>to changing the culture of the program. Iowa actually had

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<v Speaker 1>a bit of a Twitter band in place where players

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<v Speaker 1>were only allowed to have one pre approved tweet per month.

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<v Speaker 1>Something of that ilk. They have lifted that band now

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<v Speaker 1>so that players can participate in the nationwide discussion, especially

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<v Speaker 1>that discussion taking place on social media. So I think

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<v Speaker 1>it's good that the players now have a chance to

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<v Speaker 1>make their voice heard.

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<v Speaker 3>There were a lot of very serious and really disheartening

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<v Speaker 3>things being thrown around, and you know, when we look

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<v Speaker 3>at Iowa, it kind of seems that the sort of

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<v Speaker 3>consistency and continuity that the Hawkeyes have enjoyed has now

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<v Speaker 3>become kind of a weakness. I think I saw a

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<v Speaker 3>couple tweets about this, maybe from Pat Forty of SI

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<v Speaker 3>and I thought that was an interesting way of putting it,

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<v Speaker 3>because people are there for so long. Phil Parker, the

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<v Speaker 3>defensive coordinator, has been around forever there and you know,

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<v Speaker 3>Chris Doyle, the person at the center of this, I

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<v Speaker 3>think ninety nine. He's been there ninety nine and he's

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<v Speaker 3>one of the highest paid, if not the highest paid

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<v Speaker 3>strength coaches in college football. And so the picture that

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<v Speaker 3>was painted by all these former players was like, there

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<v Speaker 3>is an inner circle to Iowa football, and you're either

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<v Speaker 3>in it or out of it, and if you're in it,

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<v Speaker 3>you're like a made man and you're unimpeachable. If you remember,

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<v Speaker 3>this was the same strength coach they had the rhabdomialysis

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<v Speaker 3>in god, maybe almost a decade ago, and he then

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<v Speaker 3>went on to win like Iowa Assistant of the Year

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<v Speaker 3>at like the team function. And so there's like there's

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<v Speaker 3>a very insular nature, which I think is very valuable

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<v Speaker 3>to have that continuity in a way of running your culture,

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<v Speaker 3>if it's healthy for everybody, if if people are acting

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<v Speaker 3>professionally in like adults. And I understand there's a toughness

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<v Speaker 3>quotient to football and there should be. But when you

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<v Speaker 3>hear some of the stories about the way christ Doyle

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<v Speaker 3>would speak to some of the players, and the punishments

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<v Speaker 3>and the exercise and like just the way that you know,

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<v Speaker 3>they couldn't show up to practice with your hair a

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<v Speaker 3>certain way or with earrings and it was definitely slanted

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<v Speaker 3>in one way and not the other. And so there's

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<v Speaker 3>it seems like because they're so they've been so successful,

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<v Speaker 3>it's developing under recruited players, it's going to bowl games,

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<v Speaker 3>it's you know, beating more talented teams, sending players to

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<v Speaker 3>the draft high draft picks, that like, well, whatever they're

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<v Speaker 3>doing is working, so don't mess with it. But at

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<v Speaker 3>the same time, there is that thin line between success

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<v Speaker 3>and a kind of unhealthy culture, and so I hope

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<v Speaker 3>this brings out change. I hope this even if it's

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<v Speaker 3>hard to imagine Chris Doyle coming back with all of

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<v Speaker 3>these revelations coming out, and you know is a Darrell

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<v Speaker 3>Johnson Couliano's DJK who had an incredibly successful career that

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<v Speaker 3>ended with you remember the drug house story and you

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<v Speaker 3>know four of the five charges were dropped, and his

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<v Speaker 3>accounting of his career and how he was treated. Hopefully

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<v Speaker 3>it makes Kirk ference in the Iowa program better and

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<v Speaker 3>better listeners. But it definitely sounded like when you're listening

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<v Speaker 3>to these players one after the next, it definitely sounded like, Okay,

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<v Speaker 3>there needs to be pretty major cultural changes in Iowa City,

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<v Speaker 3>didn't it.

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<v Speaker 1>That was my impression as well. I was encouraged that

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<v Speaker 1>Kirk Farrens kind of acknowledged that saying that the culture

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<v Speaker 1>needs to change talk is cheap. We'll see if actions

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<v Speaker 1>can be put behind those words. But hopefully this is

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<v Speaker 1>the first step in acknowledging that perhaps there is a

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<v Speaker 1>bit of an issue within the program. So we'll see

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<v Speaker 1>where this goes.

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<v Speaker 3>It's one of those things where I'm currently in California

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<v Speaker 3>you're in Pennsylvania. You're not in the Iowa locker room.

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<v Speaker 3>You're not in the Florida State locker room. Neither am

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<v Speaker 3>i And so we're taking in the information we can get,

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<v Speaker 3>and so we assume that things are when things are successful,

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<v Speaker 3>like Florida State was, and then it turns out of

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<v Speaker 3>what they weren't so successful near the end of the

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<v Speaker 3>Jimbo Fisher era, and you know, Iowa with everything going

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<v Speaker 3>on now Clemson, which I'm sure we'll talk about in

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<v Speaker 3>a moment, where we just assume there's there's happiness and peace,

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<v Speaker 3>and that's that is our geographic and just the removed

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<v Speaker 3>privilege that we have of not being there every day

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<v Speaker 3>to sort of understand and not hear these players. Not

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<v Speaker 3>hear these players because at a lot of these places,

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<v Speaker 3>they just don't have voices.

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<v Speaker 1>Let's talk about the Clemson story. Dabo Sweeney has attempted

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<v Speaker 1>to clarify a situation in which an assistant coach used

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<v Speaker 1>a racial swur in twenty seventeen. Dado has been trying

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<v Speaker 1>to clean this one up.

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<v Speaker 3>Yeah, so this was in reference to an incident two

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<v Speaker 3>or three years ago with an assistant who used the

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<v Speaker 3>N word. But more talking about the language that players

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<v Speaker 3>were using. He wasn't being accusatory or calling a player

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<v Speaker 3>by a racial epithet. It was more just him saying

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<v Speaker 3>it out loud. There was another incident with music being

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<v Speaker 3>played in the locker room while Dabosweeney was giving a

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<v Speaker 3>prospective new assistant coach a tour, and he wanted the

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<v Speaker 3>locker room to present itself, in Dabo's eyes, more professionally

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<v Speaker 3>and more maturely, and so there was some insensitivity. It

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<v Speaker 3>seemed that like Dabbo was the sort of cultural arbiter

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<v Speaker 3>in that situation. He's a great football coach ti he

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<v Speaker 3>absolutely is, absolutely and seems to like speaking from his

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<v Speaker 3>gut for better or worse.

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<v Speaker 4>Uh.

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<v Speaker 3>And that's on a certain level admirable. I guess it

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<v Speaker 3>depends what he says. The issue, it appears to me,

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<v Speaker 3>is with his platform, because he'll say, like the ah

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<v Speaker 3>shucks that were just a football program, that kind of thing,

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<v Speaker 3>with his platform, with his sway, with the amount of

0:12:33.120 --> 0:12:35.199
<v Speaker 3>people wearing orange and purple, that will hang on his

0:12:35.440 --> 0:12:38.960
<v Speaker 3>every word. He does have a responsibility not just to

0:12:39.040 --> 0:12:40.880
<v Speaker 3>his team, which he absolutely does as you know, the

0:12:40.880 --> 0:12:44.959
<v Speaker 3>big capital l leader of men, but it's it's public,

0:12:45.120 --> 0:12:47.640
<v Speaker 3>it's you know, he's selling kids, he's selling parents on

0:12:47.720 --> 0:12:51.800
<v Speaker 3>taking teenagers and turning them into men. And so as

0:12:51.880 --> 0:12:57.280
<v Speaker 3>this becomes a time of what it's a time of listening,

0:12:57.679 --> 0:13:03.000
<v Speaker 3>perhaps readjusting one's out look to recognize unconscious biases. So

0:13:03.000 --> 0:13:07.400
<v Speaker 3>how he pronounced that biases biases to be more mindful about,

0:13:07.520 --> 0:13:09.640
<v Speaker 3>you know, the power he has over his players. If

0:13:09.679 --> 0:13:12.440
<v Speaker 3>you remember, there was a story about him kind of

0:13:12.480 --> 0:13:16.760
<v Speaker 3>all but discouraging a sit in that Clemson players wanted

0:13:16.800 --> 0:13:19.880
<v Speaker 3>to participate in on the Clemson campus and he was like,

0:13:20.000 --> 0:13:21.640
<v Speaker 3>you better know what you get into. And it was

0:13:21.679 --> 0:13:24.280
<v Speaker 3>sort of like coded language that sort of sent a

0:13:24.320 --> 0:13:27.320
<v Speaker 3>message that I'm okay with it, but not really that

0:13:27.480 --> 0:13:29.360
<v Speaker 3>kind of thing. And then he puts out this fourteen

0:13:29.440 --> 0:13:35.959
<v Speaker 3>minute statement where I think he comes across as pretty genuine,

0:13:35.960 --> 0:13:39.400
<v Speaker 3>but also at the same time he's very defensive, and

0:13:39.440 --> 0:13:43.960
<v Speaker 3>so the better part of me is thinking, Okay, you

0:13:43.960 --> 0:13:47.719
<v Speaker 3>know what he has He has woken up. He has

0:13:47.760 --> 0:13:52.880
<v Speaker 3>awakened to a conversation that he didn't realize that there

0:13:52.920 --> 0:13:55.400
<v Speaker 3>was a gravity to it. You know, he had comments

0:13:55.400 --> 0:13:57.720
<v Speaker 3>about Colin Kaepernick a few years ago, and you know,

0:13:57.760 --> 0:13:59.959
<v Speaker 3>protesters can just leave America if they don't like it,

0:14:00.240 --> 0:14:04.400
<v Speaker 3>and you know, really insensitive, and I just I'm hopeful

0:14:04.400 --> 0:14:07.280
<v Speaker 3>that this has has given him new perspective, and I'm

0:14:07.320 --> 0:14:10.360
<v Speaker 3>hopeful that he is listening more than he is speaking.

0:14:10.960 --> 0:14:12.960
<v Speaker 3>I really am, and that would be amazing if he is.

0:14:13.160 --> 0:14:17.080
<v Speaker 3>But the statement hit a lot of weirdly defensive notes

0:14:17.120 --> 0:14:18.320
<v Speaker 3>to me in this time.

0:14:18.640 --> 0:14:21.320
<v Speaker 1>He's very good at the sneaky qualifiers when he's talking.

0:14:22.000 --> 0:14:25.880
<v Speaker 1>I've always found that about him, and I do feel

0:14:25.920 --> 0:14:28.600
<v Speaker 1>like most of what he says comes from a very

0:14:28.640 --> 0:14:32.320
<v Speaker 1>genuine place. But the sneaky qualifiers, frankly, they sneak up

0:14:32.320 --> 0:14:35.480
<v Speaker 1>on you, right, and it does make you wonder sometimes

0:14:35.520 --> 0:14:39.080
<v Speaker 1>what he's really thinking. But Dabo is now dealing with

0:14:39.120 --> 0:14:42.640
<v Speaker 1>this situation at Clemson, as so many are around the country.

0:14:42.680 --> 0:14:47.440
<v Speaker 1>Another story here. Utah defensive coordinator Morgan Scally has been

0:14:47.480 --> 0:14:52.320
<v Speaker 1>suspended indefinitely for a social media post that referenced a

0:14:52.600 --> 0:14:57.040
<v Speaker 1>twenty thirteen text thread yes, which included a racial slur.

0:14:57.840 --> 0:14:59.920
<v Speaker 1>A number of former players have come to his defense,

0:15:00.560 --> 0:15:04.560
<v Speaker 1>vouching for his character. But again, given where we're at

0:15:04.640 --> 0:15:07.760
<v Speaker 1>right now, this is the kind of story that is

0:15:07.800 --> 0:15:09.040
<v Speaker 1>all too prevalent, and.

0:15:09.040 --> 0:15:12.160
<v Speaker 3>Yes, this is especially this is a time when voices

0:15:12.200 --> 0:15:15.640
<v Speaker 3>are being empowered that hadn't been while they were active players,

0:15:15.640 --> 0:15:18.800
<v Speaker 3>in this case Utah players. And have you heard the

0:15:18.840 --> 0:15:22.840
<v Speaker 3>phrase ignore everything before the butt? Have you heard that phrase?

0:15:23.000 --> 0:15:26.840
<v Speaker 1>Oh, I believe I've said that on this program. It's

0:15:26.920 --> 0:15:28.720
<v Speaker 1>very I think I'm the one who may have said that, right.

0:15:28.800 --> 0:15:31.760
<v Speaker 3>Yeah, there were a lot of players who came out

0:15:31.840 --> 0:15:37.760
<v Speaker 3>and said we or I adore coach scally, but he

0:15:37.840 --> 0:15:41.320
<v Speaker 3>did act a little bit cringe worthy more often than

0:15:41.360 --> 0:15:43.840
<v Speaker 3>he should have. That was that seemed to be the

0:15:43.920 --> 0:15:47.920
<v Speaker 3>sentiment he's been. What a Utah lifer he was. If

0:15:47.920 --> 0:15:50.520
<v Speaker 3>he's an All American man, he's certainly a tremendous player

0:15:50.560 --> 0:15:54.840
<v Speaker 3>for Utah safety under Urban Meyer and coached under Kyle

0:15:54.880 --> 0:15:57.680
<v Speaker 3>Whittingham as his first job as a grad assist in

0:15:57.720 --> 0:16:00.480
<v Speaker 3>a safety's coach special teams, and now so these last

0:16:00.520 --> 0:16:04.200
<v Speaker 3>two years has been a terrific defensive coordinator. But when

0:16:04.240 --> 0:16:07.120
<v Speaker 3>I was reading the story about things he would say

0:16:07.120 --> 0:16:09.400
<v Speaker 3>to players and how scared they were of speaking up

0:16:09.480 --> 0:16:13.080
<v Speaker 3>around him, it kind of seemed like and I have

0:16:13.200 --> 0:16:16.200
<v Speaker 3>not looked at the coaching staff from you know, between

0:16:16.200 --> 0:16:18.880
<v Speaker 3>two thousand and eight and now essentially, but I've looked

0:16:18.880 --> 0:16:20.440
<v Speaker 3>at well, no, I shouldn't say that. I looked at

0:16:20.480 --> 0:16:24.120
<v Speaker 3>the current coaching staff, and it's a pretty admirably diverse

0:16:24.160 --> 0:16:27.160
<v Speaker 3>one up and down, you know, the different positions. I

0:16:28.120 --> 0:16:32.760
<v Speaker 3>almost wonder if there were no coaches who had the

0:16:32.800 --> 0:16:35.520
<v Speaker 3>temerity or were able to get through to him, pulling

0:16:35.600 --> 0:16:38.480
<v Speaker 3>him aside, you know, in twenty eleven, twenty thirteen, two

0:16:38.480 --> 0:16:40.440
<v Speaker 3>thousand and nine, and two thousand and eight, to say

0:16:41.440 --> 0:16:44.880
<v Speaker 3>you gotta pull back just a you're going a little

0:16:45.240 --> 0:16:46.960
<v Speaker 3>you're going a little far there. I don't know if

0:16:46.960 --> 0:16:49.480
<v Speaker 3>that's on Kyle Whittingham. It probably is, if everything you

0:16:49.520 --> 0:16:52.840
<v Speaker 3>know falls to Kyle Whittingham, it ultimately does. But I

0:16:53.160 --> 0:16:56.840
<v Speaker 3>almost wonder if nobody was able to get through to him,

0:16:56.920 --> 0:16:59.480
<v Speaker 3>and also maybe the fact that he's a lifer in Utah.

0:16:59.520 --> 0:17:03.840
<v Speaker 3>He's recruit it everywhere. But you know, his perspective, especially

0:17:03.840 --> 0:17:09.200
<v Speaker 3>as it seems towards players of color, it seemed lacking,

0:17:09.920 --> 0:17:14.399
<v Speaker 3>like a very human note. But this is everything ignored

0:17:14.440 --> 0:17:18.359
<v Speaker 3>before the butt. But his players, I suppose, as a

0:17:18.400 --> 0:17:21.800
<v Speaker 3>strict coach, seem to love him. And I mean strictly

0:17:21.800 --> 0:17:23.800
<v Speaker 3>as a coach, not as a strict coach. But there

0:17:23.880 --> 0:17:26.960
<v Speaker 3>was all, there's just almost to a person in I

0:17:27.000 --> 0:17:29.159
<v Speaker 3>think it was the athletic wrote the article. Talking to

0:17:29.480 --> 0:17:33.120
<v Speaker 3>former players that played for him. We're like, we love him,

0:17:33.160 --> 0:17:37.040
<v Speaker 3>but yeah, he was really rough as a human, like

0:17:37.320 --> 0:17:40.200
<v Speaker 3>not a fully formed human in the way of dealing

0:17:40.280 --> 0:17:44.159
<v Speaker 3>with people from different backgrounds. And so I'm hopeful for

0:17:44.320 --> 0:17:45.919
<v Speaker 3>change again. I'm going to try to come out of

0:17:45.960 --> 0:17:50.840
<v Speaker 3>this as positively and as silver lininglye as I possibly can.

0:17:51.160 --> 0:17:54.080
<v Speaker 3>I'm hopeful it's a wake up call. But when you

0:17:54.119 --> 0:17:57.320
<v Speaker 3>see those types of patterns, you're like, these these are

0:17:57.320 --> 0:17:59.159
<v Speaker 3>not our best and brightest. These are best and brightest

0:17:59.200 --> 0:18:04.240
<v Speaker 3>defensive coordinator and so helpful. But ready to move on,

0:18:04.320 --> 0:18:04.800
<v Speaker 3>I think.

0:18:04.680 --> 0:18:08.040
<v Speaker 1>All right, Well, that's all the news I have for now.

0:18:08.160 --> 0:18:11.960
<v Speaker 1>We'll continue talking about relevant stories in and around the

0:18:12.000 --> 0:18:15.480
<v Speaker 1>world of college football and continue this discussion as best

0:18:15.480 --> 0:18:18.120
<v Speaker 1>we can. But please do write in solid verbal at

0:18:18.160 --> 0:18:21.680
<v Speaker 1>gmail dot com. Let us know what's on your mind.

0:18:21.680 --> 0:18:23.919
<v Speaker 1>We're here. We'd love to hear from you. We very

0:18:24.000 --> 0:18:27.679
<v Speaker 1>much appreciate your support and for making us part of

0:18:27.680 --> 0:18:28.000
<v Speaker 1>your day.

0:18:28.160 --> 0:18:30.560
<v Speaker 3>Yeah, and on a much more micro level, Tye, I'm

0:18:30.880 --> 0:18:32.320
<v Speaker 3>excited for today's show.

0:18:32.760 --> 0:18:33.119
<v Speaker 2>Okay.

0:18:34.119 --> 0:18:36.600
<v Speaker 1>You know we like to try and cover all bases. Yeah,

0:18:36.640 --> 0:18:39.440
<v Speaker 1>on the college football front. College football has many tentacles.

0:18:40.240 --> 0:18:42.520
<v Speaker 1>We talk about as many of them as we can.

0:18:44.280 --> 0:18:46.840
<v Speaker 1>This is not one that we have spent too much

0:18:46.880 --> 0:18:49.360
<v Speaker 1>time talking about. We've mentioned it in passing, but we've

0:18:49.400 --> 0:18:52.840
<v Speaker 1>never done a show on the social media aspect of

0:18:52.840 --> 0:18:59.440
<v Speaker 1>college football, in particular now the large scale operation that

0:19:00.080 --> 0:19:03.879
<v Speaker 1>many programs are running to position themselves as trendy and

0:19:04.000 --> 0:19:07.960
<v Speaker 1>appealing to recruits, and it's a very very important thing.

0:19:08.560 --> 0:19:11.960
<v Speaker 1>So on that side of the coin, we're excited to

0:19:11.960 --> 0:19:16.159
<v Speaker 1>bring on Derek Markle, the newly minted creative director for

0:19:16.240 --> 0:19:17.480
<v Speaker 1>the Michigan State Spartans.

0:19:17.760 --> 0:19:21.320
<v Speaker 3>Yes, and while that's sort of a vague term, he

0:19:21.440 --> 0:19:24.760
<v Speaker 3>is in charge of the sort of outward facing social

0:19:24.800 --> 0:19:28.520
<v Speaker 3>media and internet presence, be it on Twitter, Instagram. Perhaps

0:19:28.520 --> 0:19:30.399
<v Speaker 3>I don't know what their YouTube presence is like, but

0:19:30.560 --> 0:19:35.160
<v Speaker 3>especially on Instagram, where recruits are and your friend Anne

0:19:35.240 --> 0:19:39.919
<v Speaker 3>also is. He is in charge of the message that

0:19:39.960 --> 0:19:42.879
<v Speaker 3>Michigan State is sending out to prospective football players and

0:19:42.960 --> 0:19:49.800
<v Speaker 3>also existing Michigan State football fans. And in terms of importance,

0:19:50.359 --> 0:19:53.040
<v Speaker 3>I think it's a pretty underrated job because they are

0:19:53.119 --> 0:19:58.440
<v Speaker 3>essentially the visual recruiters for the football program, especially one

0:19:58.640 --> 0:20:02.080
<v Speaker 3>like Michigan State that is is transitioning coaches from markd'

0:20:02.080 --> 0:20:05.200
<v Speaker 3>antonio to Mel Tucker. Is I think trying to enter

0:20:05.240 --> 0:20:08.000
<v Speaker 3>into a new era in terms of cool is the

0:20:08.000 --> 0:20:11.040
<v Speaker 3>wrong word, but refreshing the brand. Perhaps. If you look

0:20:11.040 --> 0:20:13.679
<v Speaker 3>at what Michigan State is putting out recently as compared

0:20:13.720 --> 0:20:16.399
<v Speaker 3>to how they position themselves as a program before, it

0:20:16.520 --> 0:20:20.200
<v Speaker 3>certainly seems different that they've gotten younger with their coach, certainly,

0:20:20.240 --> 0:20:23.600
<v Speaker 3>and I think a there's a different vibe I would

0:20:23.680 --> 0:20:27.080
<v Speaker 3>say to how Michigan State is positioning itself a lot younger.

0:20:27.359 --> 0:20:31.400
<v Speaker 3>So Derek is in charge of that, and what they're

0:20:31.440 --> 0:20:35.199
<v Speaker 3>doing is pretty incredible. And you know what, Ty, what

0:20:35.320 --> 0:20:37.760
<v Speaker 3>a lot of programs are doing is pretty incredible.

0:20:37.840 --> 0:20:38.200
<v Speaker 1>Oh yeah.

0:20:39.920 --> 0:20:43.439
<v Speaker 3>Focus on video and graphic design and letting players and

0:20:43.480 --> 0:20:47.400
<v Speaker 3>their families visualize themselves in a specific uniform or on

0:20:47.440 --> 0:20:50.840
<v Speaker 3>this field or you know, signing autographs or being drafted

0:20:50.920 --> 0:20:54.400
<v Speaker 3>or anything like that. It's all really an impressive way

0:20:54.560 --> 0:20:57.600
<v Speaker 3>to sell a program. And we saw it recently with

0:20:58.000 --> 0:21:00.119
<v Speaker 3>you know, I think it was Bruce Feldman who of

0:21:00.160 --> 0:21:03.840
<v Speaker 3>Bruce and he wrote breaking on Twitter like breaking news.

0:21:04.480 --> 0:21:10.360
<v Speaker 3>USC hires two important members of LSU's video department, as

0:21:10.400 --> 0:21:14.000
<v Speaker 3>in like video promotion, not filming practices. I'm pretty sure

0:21:14.040 --> 0:21:17.480
<v Speaker 3>it's making promotional videos, which at first glance and I

0:21:17.560 --> 0:21:19.159
<v Speaker 3>was one of the people to make fun of that.

0:21:19.200 --> 0:21:21.560
<v Speaker 3>And I don't know what type of impact they'll have

0:21:21.600 --> 0:21:23.680
<v Speaker 3>at USC. I think a lot will depend on what

0:21:23.720 --> 0:21:26.840
<v Speaker 3>they actually accomplish on the field. But it can't hurt

0:21:27.400 --> 0:21:30.680
<v Speaker 3>in the way that USC has gotten that their messaging.

0:21:31.080 --> 0:21:32.560
<v Speaker 3>And I know we like to make fun of USC

0:21:32.640 --> 0:21:35.280
<v Speaker 3>as Oregon fan, an Oregon fan and a Notre Dame fan,

0:21:35.840 --> 0:21:39.159
<v Speaker 3>but everybody needs to stay current tie. Everybody needs to

0:21:39.359 --> 0:21:41.840
<v Speaker 3>share their message out right, no for.

0:21:41.840 --> 0:21:43.560
<v Speaker 1>Sure, and then on the other side of the coin,

0:21:44.640 --> 0:21:48.439
<v Speaker 1>which to your point getting the message out. If you

0:21:48.480 --> 0:21:52.359
<v Speaker 1>are a big time recruit, you got to go to

0:21:52.920 --> 0:21:55.520
<v Speaker 1>one guy and one guy only if you want to

0:21:55.520 --> 0:21:59.359
<v Speaker 1>build your own personal brand. And that guy is Hayes Faucet, who,

0:21:59.480 --> 0:22:02.520
<v Speaker 1>as we under stand, will be a freshman at LSU

0:22:02.560 --> 0:22:06.760
<v Speaker 1>will be joining up with the LSU staff to contribute

0:22:06.800 --> 0:22:09.399
<v Speaker 1>in that department, but he has made a name for

0:22:09.480 --> 0:22:12.639
<v Speaker 1>himself working on behalf of some of the most prize

0:22:12.680 --> 0:22:15.040
<v Speaker 1>recruits in all of college football. If you go on

0:22:15.080 --> 0:22:17.240
<v Speaker 1>out to his Twitter and Instagram feeds. You can see

0:22:17.240 --> 0:22:20.760
<v Speaker 1>some of his fine work. As guys are narrowing down

0:22:20.760 --> 0:22:23.040
<v Speaker 1>the field, their top five, their top three, as they

0:22:23.080 --> 0:22:26.240
<v Speaker 1>make their announcement. You need to get some kind of

0:22:26.280 --> 0:22:29.240
<v Speaker 1>creative treatment to make a splash, and that is the

0:22:29.320 --> 0:22:32.400
<v Speaker 1>role that Hayes has served very notably over the last

0:22:32.400 --> 0:22:34.800
<v Speaker 1>couple of years. So what we're trying to do today

0:22:35.640 --> 0:22:38.679
<v Speaker 1>is just cover where social media is at from the

0:22:38.720 --> 0:22:43.879
<v Speaker 1>college program side, from the recruiting side as well. It

0:22:43.960 --> 0:22:47.600
<v Speaker 1>is such an interesting ecosystem that, as you said, I

0:22:47.600 --> 0:22:50.600
<v Speaker 1>don't think we've ever really talked that much about out Loud.

0:22:50.680 --> 0:22:52.719
<v Speaker 1>We've certainly never done a show in it, So this

0:22:52.760 --> 0:22:54.720
<v Speaker 1>could go a number of different directions.

0:22:55.040 --> 0:22:57.560
<v Speaker 3>Yeah, no, I think it's completely fascinating. And these are

0:22:57.600 --> 0:23:00.879
<v Speaker 3>the people in the graphic design, whether it's at a

0:23:00.920 --> 0:23:03.639
<v Speaker 3>program level or on a recruit level. And Hayes has

0:23:03.680 --> 0:23:05.560
<v Speaker 3>been doing this since I think he was fourteen or

0:23:05.600 --> 0:23:10.200
<v Speaker 3>fifteen years old. Believe he's from Louisiana, And I can

0:23:10.280 --> 0:23:13.440
<v Speaker 3>understand why somebody who's been a college football fan would say, like, God,

0:23:13.480 --> 0:23:17.600
<v Speaker 3>this is all such fluff, This is all such meaningless fluff.

0:23:17.680 --> 0:23:21.520
<v Speaker 3>In my day, we just rubbed dirt on our phones, whatever.

0:23:21.200 --> 0:23:22.480
<v Speaker 1>Your father's football.

0:23:22.720 --> 0:23:25.720
<v Speaker 3>Yeah, I kind of get that. But at the same time,

0:23:26.400 --> 0:23:29.400
<v Speaker 3>there's something fascinating. We get this question all the time

0:23:29.520 --> 0:23:33.480
<v Speaker 3>in person, we had voicemails, we get emails, dms, whatever.

0:23:33.720 --> 0:23:35.800
<v Speaker 3>How do I get into sports? How do I work

0:23:35.800 --> 0:23:37.640
<v Speaker 3>in sports? How do I work in sports media? How

0:23:37.640 --> 0:23:39.680
<v Speaker 3>do I figure out how to get a job at

0:23:39.680 --> 0:23:42.320
<v Speaker 3>my dream job working in sports? And I think both

0:23:42.440 --> 0:23:45.560
<v Speaker 3>Derek and he was at Toledo and Colorado before Michigan

0:23:45.600 --> 0:23:49.359
<v Speaker 3>State and Hayes are really good examples of self starters

0:23:49.760 --> 0:23:52.879
<v Speaker 3>who earn trust. In the case of Hayes, especially because

0:23:52.920 --> 0:23:55.359
<v Speaker 3>he knows where everybody's going. They got to tell them

0:23:55.400 --> 0:23:57.159
<v Speaker 3>where they're going. He's got to know to make a

0:23:57.280 --> 0:24:00.760
<v Speaker 3>USC and Arkansas and LSU a Tennessee graphic ever, and

0:24:00.840 --> 0:24:04.320
<v Speaker 3>so to build trust with people in the sport, and

0:24:04.359 --> 0:24:08.719
<v Speaker 3>then also to consistently be dependable and deliver a product

0:24:08.800 --> 0:24:11.639
<v Speaker 3>to people within the sport. I think it's fascinating that

0:24:11.680 --> 0:24:14.600
<v Speaker 3>people are figuring out new ways in the NBA. You

0:24:14.600 --> 0:24:17.280
<v Speaker 3>saw its House of Highlights. Is the guy who really

0:24:17.280 --> 0:24:20.560
<v Speaker 3>put together a really nice video presence on Instagram, So

0:24:20.680 --> 0:24:23.320
<v Speaker 3>thinking about new ways to break into the industry, and

0:24:23.359 --> 0:24:26.080
<v Speaker 3>I think both Derek and Hayes are great examples of

0:24:26.520 --> 0:24:29.520
<v Speaker 3>younger self starters who have found their niche in the

0:24:29.560 --> 0:24:33.679
<v Speaker 3>sports world. It's endlessly fascinating to me how good a

0:24:33.760 --> 0:24:36.679
<v Speaker 3>job they do. But also, Ty, if we can go

0:24:36.720 --> 0:24:41.320
<v Speaker 3>in the wayback machine for just a minute here, I remember,

0:24:41.520 --> 0:24:42.720
<v Speaker 3>I want to say it was two thousand and five,

0:24:42.760 --> 0:24:47.359
<v Speaker 3>maybe two thousand and four Oregon convinced Jonathan Stewart to

0:24:47.440 --> 0:24:50.680
<v Speaker 3>attend the university and become a Duck. And it also

0:24:50.760 --> 0:24:52.880
<v Speaker 3>came out that one of the ways that they recruited

0:24:52.960 --> 0:24:57.080
<v Speaker 3>him was putting together, for lack of a better term,

0:24:57.080 --> 0:25:01.959
<v Speaker 3>at Jonathan stewart comic book, a bit graphical representation of

0:25:02.000 --> 0:25:04.480
<v Speaker 3>what he would look like as an Oregon Duck, and

0:25:04.560 --> 0:25:07.080
<v Speaker 3>everybody sort of said, wow, that's really creative, or like, wow,

0:25:07.119 --> 0:25:09.240
<v Speaker 3>that's over the top. Only Oregon would do that. They're

0:25:09.600 --> 0:25:11.960
<v Speaker 3>they're so pathetic and desperate for attention. They don't have

0:25:12.000 --> 0:25:14.280
<v Speaker 3>to the tradition to fall back on, so they have

0:25:14.320 --> 0:25:18.000
<v Speaker 3>to do gimmicks to get the attention of recruits. Maybe,

0:25:18.480 --> 0:25:21.720
<v Speaker 3>but guess what we just finished talking about, Ty. It

0:25:21.840 --> 0:25:26.000
<v Speaker 3>being big news that a tradition rich program like USC

0:25:26.640 --> 0:25:29.600
<v Speaker 3>had to make a big deal of hiring new social

0:25:29.720 --> 0:25:34.199
<v Speaker 3>media guys to help with recruiting and program branding. So

0:25:34.240 --> 0:25:37.399
<v Speaker 3>and that was fifteen years ago that Oregon was actually

0:25:37.480 --> 0:25:39.720
<v Speaker 3>a team that got in trouble for doing something that

0:25:39.800 --> 0:25:42.560
<v Speaker 3>nobody else was able to do necessarily. It was an

0:25:42.600 --> 0:25:45.520
<v Speaker 3>NCAA no no to create a comic book. It was

0:25:45.520 --> 0:25:48.760
<v Speaker 3>over the top recruiting wise, and now it is just

0:25:49.320 --> 0:25:51.879
<v Speaker 3>the norm. So I'm panting myself on the back as

0:25:51.880 --> 0:25:55.080
<v Speaker 3>an Oregon fan, but it's fascinating to see the circle

0:25:55.200 --> 0:25:57.879
<v Speaker 3>of sort of promotion and publicity when it comes to

0:25:58.280 --> 0:26:02.480
<v Speaker 3>recruiting and artwork. Well everyone's doing it now. Yeah, and

0:26:03.280 --> 0:26:06.199
<v Speaker 3>you know you almost have to the big thing. And

0:26:06.200 --> 0:26:09.359
<v Speaker 3>people who work in the business world know this the

0:26:09.440 --> 0:26:13.280
<v Speaker 3>hardest question to answer with regard to social media. In

0:26:13.320 --> 0:26:17.040
<v Speaker 3>the business world, it's always around ROI, you know, like,

0:26:17.640 --> 0:26:21.440
<v Speaker 3>what's the return on this investment? Because you're putting time,

0:26:21.480 --> 0:26:25.600
<v Speaker 3>you're putting energy sometimes actual real money into this.

0:26:26.240 --> 0:26:30.120
<v Speaker 1>Is it all worth it? Now? That's easier to define

0:26:30.160 --> 0:26:32.879
<v Speaker 1>if you're friend of the show bombas let's say, I

0:26:32.920 --> 0:26:36.640
<v Speaker 1>don't know right, Like you can measure success by how

0:26:36.640 --> 0:26:40.679
<v Speaker 1>many pairs of socks you sell. It's easy but how

0:26:40.720 --> 0:26:42.800
<v Speaker 1>do you quantify that? If you're a college football team.

0:26:43.280 --> 0:26:46.800
<v Speaker 1>It's a good question like who is the audience? How

0:26:46.800 --> 0:26:50.800
<v Speaker 1>do you measure success? What is the cost of not

0:26:50.880 --> 0:26:53.320
<v Speaker 1>doing it at all? These are all, I think, very

0:26:53.320 --> 0:26:55.879
<v Speaker 1>real questions and it it kind of speaks to the

0:26:55.960 --> 0:26:59.879
<v Speaker 1>larger question of social media. What is this all about?

0:27:00.400 --> 0:27:02.760
<v Speaker 1>What value does this have? So we're going to talk

0:27:02.800 --> 0:27:04.719
<v Speaker 1>to Derek, We're going to talk to Hayes about the

0:27:05.400 --> 0:27:09.760
<v Speaker 1>important roles they have served and continue to serve on

0:27:09.800 --> 0:27:12.640
<v Speaker 1>the college football front. Again, if you're going out there,

0:27:12.680 --> 0:27:14.440
<v Speaker 1>if you want to find out about your favorite recruit

0:27:14.520 --> 0:27:17.840
<v Speaker 1>or your favorite perspective recruit, chances are that one of

0:27:17.880 --> 0:27:20.600
<v Speaker 1>these guys has a saying it so different show, But

0:27:20.640 --> 0:27:21.800
<v Speaker 1>I'm excited to talk about it.

0:27:22.040 --> 0:27:25.800
<v Speaker 3>What would a Tie hilden Brandt edit look like? A

0:27:25.800 --> 0:27:28.960
<v Speaker 3>photoshop edit? Like, if somebody were to convince you, as

0:27:28.960 --> 0:27:32.040
<v Speaker 3>a podcast host and producer, you need to come do

0:27:32.160 --> 0:27:34.960
<v Speaker 3>this for our company, whether it's sports media or a

0:27:35.040 --> 0:27:38.160
<v Speaker 3>podcast company, whatever, what type of visual would they need

0:27:38.200 --> 0:27:40.880
<v Speaker 3>to photoshop you into? Is it like you with three

0:27:40.920 --> 0:27:43.840
<v Speaker 3>different engineers, Is it you with a in a soundproof

0:27:43.960 --> 0:27:47.960
<v Speaker 3>room with posters with Yako and you know, it needs

0:27:48.000 --> 0:27:48.240
<v Speaker 3>to be.

0:27:49.080 --> 0:27:53.040
<v Speaker 1>It needs to be very cheesy okay, and probably have

0:27:53.160 --> 0:27:58.520
<v Speaker 1>some sort of like Mars background. I would like an

0:27:58.560 --> 0:28:02.280
<v Speaker 1>otherworldly kind of of Moti life going on.

0:28:02.920 --> 0:28:05.520
<v Speaker 3>I'm fascinated if you were given endless funds what you're

0:28:05.680 --> 0:28:08.160
<v Speaker 3>with the ty hilden Brandt Lab, when when you're telling

0:28:08.160 --> 0:28:11.439
<v Speaker 3>people you're deep in the lab, what that lab looks like?

0:28:11.520 --> 0:28:13.480
<v Speaker 3>And I think a space theme only makes sense.

0:28:13.800 --> 0:28:18.480
<v Speaker 1>Yeah, the lab would be would be something else zero gravity.

0:28:18.520 --> 0:28:20.640
<v Speaker 1>I you know, I don't know how much it costs

0:28:20.680 --> 0:28:23.879
<v Speaker 1>to make that, but that would really be emerging of

0:28:23.920 --> 0:28:25.040
<v Speaker 1>the two loves right there.

0:28:25.160 --> 0:28:27.800
<v Speaker 3>But isn't that like in real life? Isn't that what

0:28:27.880 --> 0:28:31.119
<v Speaker 3>these college football programs are tasked with doing, Getting to

0:28:31.200 --> 0:28:34.320
<v Speaker 3>know a prospective student athlete and say, if they're into music,

0:28:34.359 --> 0:28:36.440
<v Speaker 3>or if they're into food, or if they're into space,

0:28:37.040 --> 0:28:40.720
<v Speaker 3>to design a photoshop or an illustrate or edit around

0:28:40.720 --> 0:28:44.280
<v Speaker 3>that passion to make it feel like, Okay, Michigan State

0:28:44.680 --> 0:28:47.920
<v Speaker 3>or Texas Tech, that that feels it just feels like

0:28:48.000 --> 0:28:51.200
<v Speaker 3>my new home. They get me, right, Isn't that? Isn't

0:28:51.200 --> 0:28:52.360
<v Speaker 3>it all full circle in that way?

0:28:53.240 --> 0:28:55.400
<v Speaker 1>I believe so? And I know a guy we can ask.

0:28:55.360 --> 0:28:59.480
<v Speaker 3>Dan, and with that tie, we bring on from Michigan

0:28:59.560 --> 0:29:03.720
<v Speaker 3>State the creative director of the football program. I think

0:29:03.720 --> 0:29:05.640
<v Speaker 3>that's his title. He can correct us if we're wrong,

0:29:06.160 --> 0:29:10.960
<v Speaker 3>Derek Markle, who is deep in some sort of creative lab.

0:29:11.040 --> 0:29:15.400
<v Speaker 3>I'm positive that we're interrupting some photo shop or final

0:29:15.440 --> 0:29:18.360
<v Speaker 3>cut or illustrator activity. Derek, how are you?

0:29:19.440 --> 0:29:20.920
<v Speaker 2>I've member the best day of my life. Man, how

0:29:20.920 --> 0:29:21.640
<v Speaker 2>are you? Guys?

0:29:22.800 --> 0:29:27.120
<v Speaker 3>I love hearing that so real quick. We both have

0:29:27.160 --> 0:29:28.600
<v Speaker 3>a ton of questions. Ty and I both have a

0:29:28.600 --> 0:29:31.880
<v Speaker 3>ton of questions. But your title is the creative director

0:29:31.920 --> 0:29:35.680
<v Speaker 3>at Michigan State, which sounds very impressive and very cool,

0:29:36.160 --> 0:29:39.680
<v Speaker 3>and it also is could be interpreted as very vague.

0:29:40.040 --> 0:29:43.400
<v Speaker 3>So what do you do for Spartan football?

0:29:44.720 --> 0:29:47.560
<v Speaker 2>Yeah? I get that question quite a bit.

0:29:47.600 --> 0:29:52.320
<v Speaker 4>Actually, So I'm Born and Reid's graphic designer, and that's

0:29:52.360 --> 0:29:54.680
<v Speaker 4>what I had been in my career up until this

0:29:54.720 --> 0:29:57.040
<v Speaker 4>move division City, where I got a double promotion to

0:29:57.080 --> 0:30:00.480
<v Speaker 4>be the creative director, and now I oversee the pretty

0:30:00.520 --> 0:30:01.680
<v Speaker 4>much that whole greative process.

0:30:01.680 --> 0:30:04.440
<v Speaker 2>We have ways of Lizzy to.

0:30:04.520 --> 0:30:08.200
<v Speaker 4>Other designers, and then Paul and Austin, who are two videographers,

0:30:08.200 --> 0:30:11.160
<v Speaker 4>and the two students too. So I kind of oversee

0:30:11.200 --> 0:30:14.440
<v Speaker 4>the whole process, and that's everything from recruiting to our

0:30:14.480 --> 0:30:19.040
<v Speaker 4>social media stuff to facility graphics and large scale things.

0:30:18.640 --> 0:30:22.880
<v Speaker 2>It is a load of title, but I'm pretty much

0:30:22.920 --> 0:30:23.680
<v Speaker 2>a graphic designer.

0:30:24.800 --> 0:30:27.880
<v Speaker 3>Okay, so you say graphic designer. That can cover a

0:30:27.880 --> 0:30:29.800
<v Speaker 3>lot of things. So I think people are used to

0:30:29.840 --> 0:30:33.840
<v Speaker 3>seeing because they follow their favorite programs on Twitter or Instagram,

0:30:34.080 --> 0:30:37.040
<v Speaker 3>They're used to seeing these pretty incredible I mean, the

0:30:37.360 --> 0:30:40.320
<v Speaker 3>sort of state of graphic design in college football especially

0:30:40.400 --> 0:30:42.959
<v Speaker 3>has taken a pretty big jump up these last few years.

0:30:43.080 --> 0:30:45.920
<v Speaker 3>They're used to seeing these big, splashy images of players

0:30:45.920 --> 0:30:48.160
<v Speaker 3>when they set a record, or a recruit when he

0:30:48.240 --> 0:30:50.840
<v Speaker 3>commits to the program, or a coach does something incredible

0:30:50.920 --> 0:30:55.480
<v Speaker 3>or welcoming in a new coach. So what is the process?

0:30:55.560 --> 0:30:59.680
<v Speaker 3>What when we talk about photoshops and splashy graphics, what

0:30:59.800 --> 0:31:02.400
<v Speaker 3>is the process? Who is making them? How long does

0:31:02.440 --> 0:31:05.240
<v Speaker 3>it take? And what are the things you focus on

0:31:05.640 --> 0:31:09.200
<v Speaker 3>in running a creative department, as big or small as

0:31:09.200 --> 0:31:09.600
<v Speaker 3>it may be.

0:31:11.800 --> 0:31:13.800
<v Speaker 4>I mean, the first thing to consider is just that brand.

0:31:14.760 --> 0:31:16.640
<v Speaker 4>When you see something that we put out on social media,

0:31:16.640 --> 0:31:18.520
<v Speaker 4>I mean, you should look at it and just know, like, hey,

0:31:18.520 --> 0:31:21.880
<v Speaker 4>that's something from Michigan State. That's like the first element

0:31:21.960 --> 0:31:23.920
<v Speaker 4>that we always try to implement.

0:31:24.000 --> 0:31:25.360
<v Speaker 2>It's just that, hey, it's got that.

0:31:25.400 --> 0:31:29.240
<v Speaker 4>Strong brand consistency, right, and a lot of people, i

0:31:29.240 --> 0:31:31.480
<v Speaker 4>mean people just see the finished product of what we make,

0:31:31.560 --> 0:31:34.360
<v Speaker 4>like people don't know the inner workings of how long

0:31:34.400 --> 0:31:35.240
<v Speaker 4>some of this stuff takes.

0:31:35.240 --> 0:31:39.240
<v Speaker 2>And that's it's kind of different for each project.

0:31:39.280 --> 0:31:41.880
<v Speaker 4>I mean, some things can take I don't know, half

0:31:41.880 --> 0:31:43.320
<v Speaker 4>an hour, and then some things can take a full

0:31:43.400 --> 0:31:46.360
<v Speaker 4>day to make. It's just kind of dependent. But when

0:31:46.360 --> 0:31:48.720
<v Speaker 4>you see like those those cutouts of the players and

0:31:48.720 --> 0:31:52.280
<v Speaker 4>the coaches and all of that, that's that's the groundwork

0:31:52.320 --> 0:31:53.160
<v Speaker 4>that takes the most time.

0:31:53.400 --> 0:31:54.560
<v Speaker 2>It's definitely time consuming.

0:31:54.640 --> 0:31:59.680
<v Speaker 3>I'm sure. So you you're at Michigan State, you're brand

0:31:59.680 --> 0:32:02.680
<v Speaker 3>new to the job. Essentially, you come over with coach Meltucker.

0:32:02.680 --> 0:32:05.120
<v Speaker 3>You were with him at Colorado and before that, believe

0:32:05.120 --> 0:32:10.120
<v Speaker 3>you were at Toledo. I was you were in demand

0:32:10.440 --> 0:32:13.080
<v Speaker 3>at Toledo. People saw your work and in the same

0:32:13.160 --> 0:32:15.680
<v Speaker 3>way and we you know, it's very easy to joke

0:32:15.680 --> 0:32:17.440
<v Speaker 3>about I saw you know, it was a big deal

0:32:17.480 --> 0:32:21.120
<v Speaker 3>when USC hired away two LSU videographers who are part

0:32:21.120 --> 0:32:24.800
<v Speaker 3>of their creative department. But that's where we are now,

0:32:25.200 --> 0:32:29.560
<v Speaker 3>where people are valuing marketing and recruiting and promotion. What

0:32:30.120 --> 0:32:33.160
<v Speaker 3>has been your career arc like, because a lot of

0:32:33.200 --> 0:32:35.040
<v Speaker 3>people listen to this they want to work in sports.

0:32:35.320 --> 0:32:40.240
<v Speaker 3>How did you go from graphic design student to creative director?

0:32:40.320 --> 0:32:43.360
<v Speaker 3>And are you yet twenty five years old?

0:32:44.200 --> 0:32:46.000
<v Speaker 2>Yeah? I just turned twenty seven a couple of weeks ago.

0:32:47.000 --> 0:32:49.280
<v Speaker 3>Oh okay, you're twenty seven's but you have a department

0:32:49.280 --> 0:32:51.080
<v Speaker 3>at a major place. How does that happen?

0:32:51.360 --> 0:32:52.000
<v Speaker 2>Yeah?

0:32:53.040 --> 0:32:55.400
<v Speaker 4>I was just kind of snowballed into something huge. I

0:32:55.440 --> 0:33:00.239
<v Speaker 4>started at Toledo in twenty fourteen as an intern, just

0:33:00.240 --> 0:33:04.080
<v Speaker 4>doing some marketing projects like stuff for ticket sales and

0:33:04.080 --> 0:33:08.360
<v Speaker 4>the smaller projects. And then when the girl that had

0:33:08.560 --> 0:33:11.600
<v Speaker 4>my eventual job at Toledo she left and got a

0:33:11.680 --> 0:33:14.600
<v Speaker 4>job with the Detroit Testings and she called NASPA would

0:33:14.600 --> 0:33:17.720
<v Speaker 4>be interested in interviewing for her old position. So I

0:33:17.720 --> 0:33:19.320
<v Speaker 4>went and interviewed, got the job, and that was only.

0:33:19.240 --> 0:33:20.920
<v Speaker 2>A couple of months after I graduated college.

0:33:21.400 --> 0:33:24.880
<v Speaker 4>The timing of that was perfect, and I think people

0:33:24.880 --> 0:33:28.000
<v Speaker 4>will kind of notice. And it's really like being in

0:33:28.040 --> 0:33:31.600
<v Speaker 4>this field, everything that we do is visual, so our

0:33:31.640 --> 0:33:34.440
<v Speaker 4>portfolio is pretty much just out there for the public

0:33:34.480 --> 0:33:36.760
<v Speaker 4>to see, so that makes it a little bit easier

0:33:36.760 --> 0:33:39.160
<v Speaker 4>for schools and say like, hey, this kid from Twledo

0:33:39.280 --> 0:33:41.080
<v Speaker 4>is doing good, but see if he's being interested coming

0:33:41.120 --> 0:33:46.760
<v Speaker 4>to Colorado. And then that's exactly what happened. Tessa Akers,

0:33:46.800 --> 0:33:49.520
<v Speaker 4>who's our director of on campus recruiting at Colorado, she

0:33:50.160 --> 0:33:52.000
<v Speaker 4>sent me a message on Twitter. This is after I've

0:33:52.040 --> 0:33:54.800
<v Speaker 4>been working at Tweedo for about three years and asked

0:33:54.840 --> 0:33:59.040
<v Speaker 4>I've been interested in a job out at Colorado. Actually, yeah,

0:33:59.560 --> 0:34:03.120
<v Speaker 4>I doan do that. And then that was the best

0:34:03.120 --> 0:34:05.600
<v Speaker 4>decision I could have made, because then that's when coach

0:34:05.640 --> 0:34:08.800
<v Speaker 4>Tucker and I started working together, and I couldn't imagine

0:34:08.840 --> 0:34:09.759
<v Speaker 4>working for a different boss.

0:34:09.800 --> 0:34:13.000
<v Speaker 2>Now, been great work with him for the past a

0:34:13.000 --> 0:34:13.880
<v Speaker 2>little over a year.

0:34:13.840 --> 0:34:18.440
<v Speaker 1>Now, Derek, this is a really creative way to apply

0:34:18.520 --> 0:34:21.920
<v Speaker 1>your skills to be on the side of a football program.

0:34:22.320 --> 0:34:24.960
<v Speaker 1>I know what it's like from the perspective of a

0:34:25.040 --> 0:34:28.719
<v Speaker 1>business to go out there and promote social media graphics

0:34:28.760 --> 0:34:31.040
<v Speaker 1>and assets that I know take a lot of time

0:34:31.080 --> 0:34:34.640
<v Speaker 1>to create. But I'm wondering, how do you, as the

0:34:34.680 --> 0:34:40.560
<v Speaker 1>new creative director of this endeavor? How do you define success. Obviously,

0:34:40.600 --> 0:34:43.440
<v Speaker 1>you want to make cool stuff and quality is first

0:34:43.440 --> 0:34:47.160
<v Speaker 1>and foremost. But as you're taking a knee, as you're

0:34:47.200 --> 0:34:50.400
<v Speaker 1>thinking about things, how do you measure success?

0:34:51.560 --> 0:34:53.600
<v Speaker 4>A lot of that is from the fan engagement that

0:34:53.640 --> 0:34:57.000
<v Speaker 4>you see on social media, and we're all pretty conscious

0:34:57.040 --> 0:34:59.560
<v Speaker 4>of that stuff, and when we see the comments and everything,

0:35:00.239 --> 0:35:03.880
<v Speaker 4>and you usually know when something's a big hit, Like

0:35:03.880 --> 0:35:06.680
<v Speaker 4>if we send out a recruiting graphic to to all

0:35:06.680 --> 0:35:08.680
<v Speaker 4>of our offered guys and then we get on our

0:35:08.719 --> 0:35:11.359
<v Speaker 4>social media feed and everything that we see is just

0:35:11.600 --> 0:35:14.759
<v Speaker 4>another prospect tweeting out the graphic. Then you see all

0:35:14.800 --> 0:35:16.799
<v Speaker 4>of their friends and like, oh, this is fire. Like

0:35:17.360 --> 0:35:20.319
<v Speaker 4>that's when you know that that's a hit.

0:35:21.280 --> 0:35:21.760
<v Speaker 2>Success.

0:35:21.800 --> 0:35:26.080
<v Speaker 1>There, you're taking those engagements that you get and parsing

0:35:26.120 --> 0:35:28.440
<v Speaker 1>them down to the degree that you're like, oh, this

0:35:28.560 --> 0:35:34.120
<v Speaker 1>recruit interacted with this messaging and maybe that's our cue

0:35:34.120 --> 0:35:37.480
<v Speaker 1>to go after that individual a little bit harder with graphics,

0:35:37.600 --> 0:35:41.560
<v Speaker 1>or how do you go about maybe planning it on

0:35:41.600 --> 0:35:42.400
<v Speaker 1>that next level.

0:35:43.480 --> 0:35:46.120
<v Speaker 4>Definitely we can get we do get really personalized with

0:35:46.239 --> 0:35:50.919
<v Speaker 4>some of these graphics. For example, like Cordy Hankton, He's one.

0:35:50.800 --> 0:35:52.680
<v Speaker 2>Of our guys that came over from Colorado with.

0:35:52.640 --> 0:35:54.920
<v Speaker 4>Us called me one night and he's like, Hey, this

0:35:56.000 --> 0:35:58.680
<v Speaker 4>prospect really likes this rapper, can you make.

0:35:58.560 --> 0:36:01.120
<v Speaker 2>Something for him that's kind of really to that. So

0:36:01.160 --> 0:36:01.680
<v Speaker 2>I took.

0:36:01.560 --> 0:36:05.960
<v Speaker 4>The album cover from that rapper and make it personalized

0:36:06.000 --> 0:36:09.080
<v Speaker 4>for the recruit, and stuff like that is a huge

0:36:09.080 --> 0:36:11.880
<v Speaker 4>success when it's really personalized for a kid, and you

0:36:12.040 --> 0:36:14.399
<v Speaker 4>like when you take something they're interested in and then

0:36:15.440 --> 0:36:19.840
<v Speaker 4>make them something personalized. And our recruiting team does a

0:36:19.840 --> 0:36:22.279
<v Speaker 4>great job of keeping those specific notes on these guys,

0:36:22.320 --> 0:36:25.520
<v Speaker 4>so we can we can do like these super personalized

0:36:25.520 --> 0:36:27.279
<v Speaker 4>graphics and we have the manpower to do it too.

0:36:27.480 --> 0:36:32.880
<v Speaker 1>Do you consider incoming recruits or potential recruits your primary

0:36:32.920 --> 0:36:34.319
<v Speaker 1>audience for the work that you do.

0:36:35.600 --> 0:36:41.920
<v Speaker 4>Definitely, I'm a recruiting first kind of mindset, And I

0:36:41.920 --> 0:36:43.520
<v Speaker 4>mean that's the life ability of your program. If you

0:36:43.560 --> 0:36:45.399
<v Speaker 4>can recruit and you're gonna have good players, that means

0:36:45.400 --> 0:36:47.200
<v Speaker 4>you're gonna have success on the field, that you're gonna

0:36:47.200 --> 0:36:51.160
<v Speaker 4>have fans. So that's that's really the foundation of it,

0:36:51.200 --> 0:36:54.160
<v Speaker 4>and that's in my eyes, that's our target audience.

0:36:54.560 --> 0:36:58.840
<v Speaker 3>Do you get direction from coaches as for you know,

0:36:58.880 --> 0:37:01.040
<v Speaker 3>who to really spend a lot of time on not

0:37:01.080 --> 0:37:03.360
<v Speaker 3>that playing favorites or anything like that, but will you

0:37:03.400 --> 0:37:06.439
<v Speaker 3>get direction from coaches saying like, really, you know, don't

0:37:06.520 --> 0:37:09.680
<v Speaker 3>let this person not get something for a week, for

0:37:10.040 --> 0:37:13.799
<v Speaker 3>three days, for two weeks. What's your relationship like with

0:37:13.880 --> 0:37:17.040
<v Speaker 3>the coaches who are really the ones talking to these kids.

0:37:17.160 --> 0:37:18.239
<v Speaker 2>Yeah.

0:37:18.320 --> 0:37:20.320
<v Speaker 4>Yeah, we have a closer relationship with all the coaches,

0:37:20.360 --> 0:37:23.719
<v Speaker 4>and they're always real vocal with us that if there's

0:37:23.719 --> 0:37:27.440
<v Speaker 4>a kid that is close to committing, for example, like

0:37:27.880 --> 0:37:30.840
<v Speaker 4>we'll fire out graphics left and right to do for

0:37:30.840 --> 0:37:32.240
<v Speaker 4>the thing we can to get this kid to commit

0:37:32.280 --> 0:37:36.960
<v Speaker 4>to us. And the graphic and creative and branding side

0:37:36.960 --> 0:37:39.520
<v Speaker 4>of things has become such a huge element recruiting to

0:37:39.680 --> 0:37:43.600
<v Speaker 4>something that wasn't really even a thing a lot of

0:37:43.600 --> 0:37:46.680
<v Speaker 4>like six seven years ago, has just evolved into this

0:37:47.440 --> 0:37:50.600
<v Speaker 4>huge component of a kid's decision.

0:37:50.239 --> 0:37:54.360
<v Speaker 2>To go play football somewhere. So I'm kind of thankful

0:37:54.400 --> 0:37:55.600
<v Speaker 2>for that because that's what changed.

0:37:57.000 --> 0:37:59.960
<v Speaker 4>I don't know, it's just kind of been the evolution

0:38:00.600 --> 0:38:03.760
<v Speaker 4>like with social media and how these players can develop

0:38:03.920 --> 0:38:08.080
<v Speaker 4>a brand for themselves as well as the school brand too.

0:38:09.239 --> 0:38:13.000
<v Speaker 4>It's turned into a huge empire that we play a

0:38:13.040 --> 0:38:16.520
<v Speaker 4>huge role in it as the creative I'm kind of

0:38:16.520 --> 0:38:19.480
<v Speaker 4>thankful that it's taken that route because that's given me

0:38:19.520 --> 0:38:21.200
<v Speaker 4>the opportunity to be in this position that I'm in

0:38:21.280 --> 0:38:24.480
<v Speaker 4>and have a team around me that can help us

0:38:24.560 --> 0:38:25.399
<v Speaker 4>kind of achieve that goal.

0:38:25.680 --> 0:38:27.839
<v Speaker 3>So when you've been at a number of places, now

0:38:27.840 --> 0:38:30.600
<v Speaker 3>this is I think your third place after Toledo and Colorado,

0:38:31.160 --> 0:38:34.960
<v Speaker 3>so Michigan State. Before you arrive, they have this reputation

0:38:35.200 --> 0:38:37.960
<v Speaker 3>that the school and the football program as being a

0:38:37.960 --> 0:38:42.360
<v Speaker 3>winning program. But I think more blue collar, more old school,

0:38:42.400 --> 0:38:44.279
<v Speaker 3>and that's always going to be a reflection of the

0:38:44.360 --> 0:38:46.239
<v Speaker 3>coach who you know, the previous coach had a ton

0:38:46.280 --> 0:38:50.120
<v Speaker 3>of success, and you've been aligned with coach Tucker, and

0:38:50.360 --> 0:38:53.200
<v Speaker 3>he's younger and comes from a different background, coming from

0:38:53.239 --> 0:38:57.960
<v Speaker 3>the SEC, coming from Colorado briefly, and it seems like

0:38:58.040 --> 0:39:01.720
<v Speaker 3>something you've been tasked with these are my words, not yours,

0:39:02.160 --> 0:39:05.160
<v Speaker 3>is sort of refreshing the brand. It's sort of updating

0:39:05.200 --> 0:39:07.760
<v Speaker 3>the brand. Would you say that's accurate.

0:39:08.360 --> 0:39:13.760
<v Speaker 4>Yeah, definitely, And I mean that brand is already somewhat

0:39:13.760 --> 0:39:14.400
<v Speaker 4>put in place.

0:39:14.440 --> 0:39:15.680
<v Speaker 2>And my first day on the.

0:39:15.640 --> 0:39:17.400
<v Speaker 4>Job, when I met with the creative geam, I told him, like,

0:39:17.440 --> 0:39:19.000
<v Speaker 4>I'm not here to tell you how to do your job.

0:39:19.000 --> 0:39:20.480
<v Speaker 4>I'm here to just lead us in the right direction

0:39:20.600 --> 0:39:23.680
<v Speaker 4>and kind of have some organization in the plan and

0:39:25.239 --> 0:39:28.560
<v Speaker 4>build this brand into something special. And I think we've

0:39:28.560 --> 0:39:30.160
<v Speaker 4>done a pretty good job of that. And Coach Tucker

0:39:30.160 --> 0:39:34.040
<v Speaker 4>really sees the value and being active on social media

0:39:34.080 --> 0:39:38.480
<v Speaker 4>and doing stuff that other people aren't like when when

0:39:38.480 --> 0:39:41.080
<v Speaker 4>people look at our social media, we want people to

0:39:41.080 --> 0:39:42.920
<v Speaker 4>look at us as the ones for inspiration instead of

0:39:42.920 --> 0:39:45.760
<v Speaker 4>people looking for what Lsu and clumbs in and Ohio

0:39:45.760 --> 0:39:48.000
<v Speaker 4>State are doing. Like we want to be those those

0:39:48.040 --> 0:39:52.280
<v Speaker 4>guys that people are looking to for inspiration. And sometimes

0:39:52.280 --> 0:39:54.239
<v Speaker 4>it's coming up with an idea that's a little bit

0:39:54.280 --> 0:39:57.840
<v Speaker 4>off the wall and different. Sometimes it plops, sometimes it doesn't.

0:39:57.840 --> 0:39:59.640
<v Speaker 4>And I think that everything that we've done so far

0:39:59.719 --> 0:40:05.600
<v Speaker 4>as and pretty successful in the public's eye. And it's

0:40:05.640 --> 0:40:08.080
<v Speaker 4>been a noticeable change since we got to Michigan State

0:40:08.120 --> 0:40:12.319
<v Speaker 4>because the last staff is a little a little more

0:40:12.360 --> 0:40:15.040
<v Speaker 4>strict on what they could and couldn't do on social media.

0:40:15.800 --> 0:40:18.520
<v Speaker 4>So right it's been pretty refreshing for our creative team

0:40:18.560 --> 0:40:19.479
<v Speaker 4>because everybody on our.

0:40:19.360 --> 0:40:22.280
<v Speaker 2>Creative team besides me, was already here under the last staff.

0:40:23.080 --> 0:40:27.360
<v Speaker 4>So when we came in and essentially gave them freedom

0:40:27.400 --> 0:40:30.640
<v Speaker 4>again on social media. It's been a breath fresh area

0:40:30.640 --> 0:40:30.960
<v Speaker 4>for them.

0:40:31.200 --> 0:40:35.719
<v Speaker 3>How does Michigan State staff maybe size wise, maybe in

0:40:35.719 --> 0:40:38.759
<v Speaker 3>what the spartan staff focuses on, I'm talking about your

0:40:38.800 --> 0:40:41.960
<v Speaker 3>creative staff. How does the size compare and the scope

0:40:42.000 --> 0:40:47.000
<v Speaker 3>compared to other really really successful programs within college football.

0:40:47.160 --> 0:40:49.920
<v Speaker 3>If you look at Ohio State or Oregon, or Texas

0:40:50.480 --> 0:40:53.200
<v Speaker 3>or Alabama, what do their staffs look like? Is it

0:40:53.280 --> 0:40:56.279
<v Speaker 3>similarly sized? Are they bigger? Is it a more well

0:40:56.280 --> 0:41:00.200
<v Speaker 3>oiled machine? Where does Michigan State fit in? Just now,

0:41:00.440 --> 0:41:02.399
<v Speaker 3>very very early on in your tenure there.

0:41:04.160 --> 0:41:07.160
<v Speaker 4>Size wise, we're pretty comparable to all of those those

0:41:07.200 --> 0:41:11.440
<v Speaker 4>top tier programs like you mentioned kind of places like

0:41:11.560 --> 0:41:14.160
<v Speaker 4>LSU and Clemson have quite a bit more manpower in

0:41:14.200 --> 0:41:17.319
<v Speaker 4>their creative departments. But one thing that we're going to

0:41:17.400 --> 0:41:19.080
<v Speaker 4>try to do once we get back on campus and

0:41:20.520 --> 0:41:23.680
<v Speaker 4>can start being face faced with everyone, we really want

0:41:23.680 --> 0:41:26.480
<v Speaker 4>to build up our student body and get a bunch

0:41:26.480 --> 0:41:29.600
<v Speaker 4>of students in here and really build that up. Makes sense,

0:41:30.080 --> 0:41:33.080
<v Speaker 4>and that's how everything kind of starts too. You know,

0:41:33.400 --> 0:41:35.680
<v Speaker 4>That's how I got my start in it. So those

0:41:35.680 --> 0:41:37.839
<v Speaker 4>opportunities are huge for these kids to make the jump

0:41:37.960 --> 0:41:40.160
<v Speaker 4>to a position like the one that I'm in now.

0:41:40.440 --> 0:41:44.800
<v Speaker 3>It seems the big focus is probably Instagram, which is

0:41:44.800 --> 0:41:47.480
<v Speaker 3>where I suspect a number of recruits spend most of

0:41:47.520 --> 0:41:51.480
<v Speaker 3>their time. Is there? Are you eager to look to

0:41:51.840 --> 0:41:54.319
<v Speaker 3>another platform? Are you going to YouTube? Are you going

0:41:54.320 --> 0:41:56.440
<v Speaker 3>to TikTok? Are you going to do more on Twitter?

0:41:56.760 --> 0:41:59.239
<v Speaker 3>Where is? Where would you like to build things up

0:41:59.320 --> 0:42:01.680
<v Speaker 3>where perhaps you aren't right now?

0:42:02.080 --> 0:42:03.840
<v Speaker 2>Yeah?

0:42:04.160 --> 0:42:06.040
<v Speaker 4>I mean we always try to stay kind of trendy.

0:42:06.160 --> 0:42:08.799
<v Speaker 4>I mean, I like, personally I don't use TikTok, but

0:42:10.640 --> 0:42:13.480
<v Speaker 4>I know all the recruits around there, so we try

0:42:13.520 --> 0:42:14.719
<v Speaker 4>to do some stuff on there. Is just kind of

0:42:14.719 --> 0:42:19.919
<v Speaker 4>stay relevant, and I mean across all platforms, we're trying

0:42:19.960 --> 0:42:22.680
<v Speaker 4>to just really blow it out of the water and

0:42:22.760 --> 0:42:27.160
<v Speaker 4>just be the best that we can. So I can't

0:42:27.160 --> 0:42:29.120
<v Speaker 4>say that there's just one area that I think we

0:42:29.160 --> 0:42:32.000
<v Speaker 4>need to approve on. I would rather just keep grinding

0:42:32.040 --> 0:42:34.839
<v Speaker 4>and keep pumping stuff out on all platforms.

0:42:35.800 --> 0:42:37.759
<v Speaker 1>Derek, So you you've kind of described a bit of

0:42:37.800 --> 0:42:41.080
<v Speaker 1>an arms race here in the creative field when it

0:42:41.120 --> 0:42:45.960
<v Speaker 1>comes to college football and social media and designing graphics.

0:42:46.520 --> 0:42:49.520
<v Speaker 1>How do you score your peers, your new peers now

0:42:50.239 --> 0:42:53.120
<v Speaker 1>in the Big ten. I know Ohio State's obviously got,

0:42:54.600 --> 0:42:57.040
<v Speaker 1>you know, a pretty developed team in this regard. I

0:42:57.080 --> 0:42:59.960
<v Speaker 1>know there are others. Have you had a chance to

0:43:00.200 --> 0:43:02.680
<v Speaker 1>look around being so this is a new position, and

0:43:02.840 --> 0:43:04.840
<v Speaker 1>how do you evaluate your new competition?

0:43:05.160 --> 0:43:09.080
<v Speaker 4>Yeah, But because Blaze and I had a conversation about this.

0:43:09.120 --> 0:43:10.760
<v Speaker 2>Blaze is one of our graphic designers.

0:43:11.680 --> 0:43:14.120
<v Speaker 4>It was a couple of days before we got sent

0:43:14.160 --> 0:43:18.680
<v Speaker 4>into quarantine, and he's like, hey man, He's like, we

0:43:18.800 --> 0:43:21.239
<v Speaker 4>have the manpower, we have everything here to become the

0:43:21.239 --> 0:43:23.680
<v Speaker 4>best creative team in the country. And I hadn't really

0:43:23.680 --> 0:43:26.879
<v Speaker 4>thought of it in that sense. But after he said that,

0:43:26.920 --> 0:43:27.520
<v Speaker 4>like I said on.

0:43:27.480 --> 0:43:29.160
<v Speaker 2>It for a few days, I was like, you know,

0:43:29.200 --> 0:43:30.359
<v Speaker 2>he's right, like we do have.

0:43:30.280 --> 0:43:33.360
<v Speaker 4>Everything here that we need to be the best in

0:43:33.400 --> 0:43:36.239
<v Speaker 4>the country. And I think we're making some strides to

0:43:36.920 --> 0:43:39.839
<v Speaker 4>actually kind of claim that top spot. And I mean,

0:43:39.840 --> 0:43:41.839
<v Speaker 4>we're always conscious of what those other schools are doing,

0:43:41.840 --> 0:43:43.799
<v Speaker 4>and Ohio State has always done a great job of

0:43:43.800 --> 0:43:45.279
<v Speaker 4>that and they were kind of on the forefront of

0:43:45.840 --> 0:43:49.120
<v Speaker 4>building a creative department and building a strong brand. But

0:43:49.760 --> 0:43:53.439
<v Speaker 4>I think we're we're making some strong strides to claim

0:43:53.480 --> 0:43:55.239
<v Speaker 4>one of those top spots in the country is one

0:43:55.239 --> 0:43:57.239
<v Speaker 4>of the best creative teams. I think a lot of

0:43:57.280 --> 0:43:58.880
<v Speaker 4>people are starting to kind of take notice and what

0:43:58.880 --> 0:43:59.720
<v Speaker 4>we're doing too.

0:44:00.200 --> 0:44:02.759
<v Speaker 3>That you've had to be involved with, I assume for

0:44:02.800 --> 0:44:05.520
<v Speaker 3>the first time, but perhaps it's something that you've had

0:44:05.560 --> 0:44:08.200
<v Speaker 3>to do before, just as a tool, not as a

0:44:08.320 --> 0:44:12.840
<v Speaker 3>necessary A necessary part of your job is the virtual visit.

0:44:13.160 --> 0:44:15.719
<v Speaker 3>Recruits are not traveling the country right now, they're not

0:44:15.840 --> 0:44:18.960
<v Speaker 3>on campus taking unofficial visits. They're not meeting with coaches

0:44:19.200 --> 0:44:22.000
<v Speaker 3>at camps or on campus or anything like that, and

0:44:22.160 --> 0:44:25.760
<v Speaker 3>you've been tasked with setting up some sort of virtual

0:44:25.840 --> 0:44:29.680
<v Speaker 3>visits so perspective Michigan State football players get a sense

0:44:29.719 --> 0:44:34.879
<v Speaker 3>for coaches, for facilities, for atmosphere, for campus, things like that.

0:44:35.239 --> 0:44:37.640
<v Speaker 3>What has the process been like to sort of present

0:44:37.719 --> 0:44:41.239
<v Speaker 3>the Michigan State brand to people who can't fully take

0:44:41.280 --> 0:44:41.959
<v Speaker 3>it in right now.

0:44:42.000 --> 0:44:44.279
<v Speaker 4>That's been a big challenge for not just us, with

0:44:44.320 --> 0:44:47.040
<v Speaker 4>everybody in the country right now because obviously the process

0:44:47.080 --> 0:44:50.640
<v Speaker 4>you can't be traveling. So our approach to it, we

0:44:50.680 --> 0:44:54.560
<v Speaker 4>wanted to again do something that's different and a lot

0:44:54.560 --> 0:44:57.480
<v Speaker 4>of the ordinary, so we treat it like a festival.

0:44:57.480 --> 0:45:00.720
<v Speaker 4>This is an idea from the creative and the recruiting

0:45:00.760 --> 0:45:04.400
<v Speaker 4>team to essentially treat it like a music festival. So

0:45:06.920 --> 0:45:10.040
<v Speaker 4>we would have essentially like a lineup like.

0:45:10.080 --> 0:45:12.720
<v Speaker 2>The posters that you see for the bonner to Coachella.

0:45:13.520 --> 0:45:16.160
<v Speaker 4>Featuring the Prospect, and then have the time slots all

0:45:16.160 --> 0:45:16.839
<v Speaker 4>set up kind of how.

0:45:16.800 --> 0:45:18.920
<v Speaker 2>The stages would be and.

0:45:19.239 --> 0:45:22.000
<v Speaker 4>Huh, and it's it's tough for us because we just

0:45:22.040 --> 0:45:25.279
<v Speaker 4>got to Michigan State and people don't really know who

0:45:25.280 --> 0:45:25.880
<v Speaker 4>we are yet.

0:45:26.320 --> 0:45:31.800
<v Speaker 2>But this kind of gave us a unique opportunity to.

0:45:30.360 --> 0:45:34.759
<v Speaker 4>To have some some face to face interaction virtually with

0:45:34.760 --> 0:45:37.320
<v Speaker 4>with the recruits over FaceTime and kind of introduce ourselves

0:45:37.360 --> 0:45:41.560
<v Speaker 4>and set ourselves aside from the from the competition. And

0:45:41.600 --> 0:45:44.200
<v Speaker 4>our staff is super personable too, so it made it

0:45:44.239 --> 0:45:47.560
<v Speaker 4>pretty easy for us to tast success with these visits.

0:45:47.760 --> 0:45:51.799
<v Speaker 3>What's it like interacting with parents because they're also coming

0:45:51.840 --> 0:45:54.919
<v Speaker 3>on these visits and now they're part of a virtual visit.

0:45:54.920 --> 0:45:57.839
<v Speaker 3>They're also seeing the artwork, and you know, you want

0:45:57.840 --> 0:45:59.319
<v Speaker 3>to you want to toe the line. You don't want

0:45:59.320 --> 0:46:02.239
<v Speaker 3>to make it seem like their kid is definitely going

0:46:02.280 --> 0:46:04.759
<v Speaker 3>to the NFL, definitely going to be an all pro

0:46:04.920 --> 0:46:08.680
<v Speaker 3>NFL player, and so you're selling parents with this with

0:46:09.040 --> 0:46:12.759
<v Speaker 3>Instagram artwork, and parents aren't necessarily on Instagram, they're not

0:46:12.800 --> 0:46:16.440
<v Speaker 3>necessarily tech savvy, but they're still part of this recruitment

0:46:16.520 --> 0:46:20.520
<v Speaker 3>and technological process. What has that level of communication been.

0:46:20.520 --> 0:46:24.440
<v Speaker 4>Like, Yeah, we build those relationships too with the families

0:46:24.440 --> 0:46:27.839
<v Speaker 4>and not just the prospects, and from our creative side,

0:46:27.840 --> 0:46:31.440
<v Speaker 4>I mean we even do personalized graphics for the for

0:46:31.520 --> 0:46:34.640
<v Speaker 4>the prospects, moms for Mother's Day and dads for Father's Day.

0:46:34.480 --> 0:46:36.160
<v Speaker 2>And that's great.

0:46:36.360 --> 0:46:40.440
<v Speaker 4>Yeah, it's a family process. I mean, we're not just

0:46:40.480 --> 0:46:43.319
<v Speaker 4>after the prospect and we I mean we are going

0:46:43.400 --> 0:46:46.800
<v Speaker 4>to be with the families for the next three or

0:46:46.800 --> 0:46:48.920
<v Speaker 4>four years of these digitalizes that they come to play for us.

0:46:48.920 --> 0:46:54.040
<v Speaker 4>So yeah, we really kind of preach that family atmosphere

0:46:54.040 --> 0:46:55.520
<v Speaker 4>and I think our staff does a great job of that.

0:46:57.719 --> 0:47:00.480
<v Speaker 3>Are there any missteps that you've made You're like, yep,

0:47:00.600 --> 0:47:03.480
<v Speaker 3>never doing that again. I've learned a very valuable lesson

0:47:04.000 --> 0:47:08.200
<v Speaker 3>from doing this one thing in a very strange way.

0:47:08.280 --> 0:47:10.839
<v Speaker 3>Do you have like a notable misstep because I don't

0:47:10.880 --> 0:47:14.880
<v Speaker 3>know anybody that hasn't done something kind of wonky online.

0:47:14.360 --> 0:47:19.680
<v Speaker 4>Ever, Yeah, I mean, aside from just like the classic

0:47:19.760 --> 0:47:22.640
<v Speaker 4>like typosonographic and then you notice it two hours after

0:47:22.680 --> 0:47:24.600
<v Speaker 4>it was posted and you have to delete it repost.

0:47:24.800 --> 0:47:29.600
<v Speaker 4>Oh aside from that, I think the only mistake that

0:47:30.120 --> 0:47:34.160
<v Speaker 4>personally I've made was we posted something on It was

0:47:34.760 --> 0:47:36.600
<v Speaker 4>one of the first days of quarantine when people are

0:47:36.600 --> 0:47:40.840
<v Speaker 4>starting to get laid off, and we publicized Kirk Cousin's

0:47:40.920 --> 0:47:44.759
<v Speaker 4>new contract because in my eyes, I was like, oh,

0:47:44.800 --> 0:47:45.239
<v Speaker 4>this is good.

0:47:45.239 --> 0:47:47.960
<v Speaker 2>I mean, we have something to post. It's positive. And

0:47:48.000 --> 0:47:50.959
<v Speaker 2>then we post this graphic that's showing how much money

0:47:50.960 --> 0:47:53.000
<v Speaker 2>he's making while everybody else is losing their jobs.

0:47:53.080 --> 0:47:56.920
<v Speaker 4>So right, I was I should have been a little

0:47:56.920 --> 0:47:58.920
<v Speaker 4>more conscious of that so we didn't look insensitive. But

0:48:00.719 --> 0:48:02.239
<v Speaker 4>that's the one that comes to mind for me is

0:48:02.560 --> 0:48:04.560
<v Speaker 4>as far as like a social media ble under on my.

0:48:04.520 --> 0:48:07.480
<v Speaker 1>Part, Let's get you out of here. On perhaps the

0:48:07.520 --> 0:48:09.719
<v Speaker 1>hardest question of all. I don't know if you're ready

0:48:09.719 --> 0:48:09.960
<v Speaker 1>for this.

0:48:11.280 --> 0:48:12.800
<v Speaker 2>Oh boy, you're.

0:48:12.680 --> 0:48:15.560
<v Speaker 1>In the college football arena. So much of this is

0:48:15.600 --> 0:48:20.239
<v Speaker 1>how one team ranks against another as a creative genius.

0:48:21.640 --> 0:48:24.360
<v Speaker 1>I need your top three. This is very important. This

0:48:24.400 --> 0:48:27.160
<v Speaker 1>is an official ranking Top three photoshop tools.

0:48:29.080 --> 0:48:34.600
<v Speaker 2>Go who Okay, I'm a big pen tool guy. When

0:48:34.640 --> 0:48:36.560
<v Speaker 2>it comes to cutting out.

0:48:36.760 --> 0:48:40.080
<v Speaker 4>Players, Wow, one that I think you'll get a lot

0:48:40.120 --> 0:48:42.759
<v Speaker 4>of different answers across the board for that one, and

0:48:42.800 --> 0:48:46.239
<v Speaker 4>even just at our creative team. That's not even a

0:48:46.280 --> 0:48:48.240
<v Speaker 4>consensus tool.

0:48:48.040 --> 0:48:50.399
<v Speaker 2>For us to use, but it's one that I live by.

0:48:52.040 --> 0:48:53.240
<v Speaker 3>How quickly can you cut?

0:48:54.080 --> 0:48:56.920
<v Speaker 4>So I've been using a it's called a lock them tablet.

0:48:57.360 --> 0:48:59.560
<v Speaker 4>I've been using it since I was in high school.

0:48:59.600 --> 0:49:02.080
<v Speaker 4>My brother is a creative director for Wescott Photography Lighting,

0:49:02.160 --> 0:49:04.200
<v Speaker 4>so he's the one that kind of got me into

0:49:04.200 --> 0:49:08.000
<v Speaker 4>all of the graphic design world. He got me my

0:49:08.040 --> 0:49:10.560
<v Speaker 4>first tablet when I was seventeen years old. So I've

0:49:10.600 --> 0:49:14.440
<v Speaker 4>been using it for the past ten years and this

0:49:14.880 --> 0:49:21.359
<v Speaker 4>sped up my my work process a lot. So as

0:49:21.360 --> 0:49:27.319
<v Speaker 4>far as cutouts, I'd say probably, I don't know, twenty

0:49:27.440 --> 0:49:30.000
<v Speaker 4>twenty five minutes per cutout.

0:49:30.960 --> 0:49:32.680
<v Speaker 3>He's good, Okay, he's impressive.

0:49:32.880 --> 0:49:34.560
<v Speaker 4>Yeah, I'd be kind of I'd be kind of curious

0:49:34.560 --> 0:49:37.359
<v Speaker 4>to see how how that ranks against other designers. It's

0:49:37.400 --> 0:49:40.719
<v Speaker 4>a conversation I've never really even had with the other

0:49:40.800 --> 0:49:41.399
<v Speaker 4>creative So.

0:49:42.600 --> 0:49:44.600
<v Speaker 3>Your design Olympics, Yeah, it's got to happen.

0:49:45.320 --> 0:49:48.080
<v Speaker 1>All right, So we got the pen tool, what about

0:49:48.080 --> 0:49:50.000
<v Speaker 1>a pen tool as.

0:49:49.880 --> 0:49:52.400
<v Speaker 2>Far as editing photos that he's Topaz Labs.

0:49:53.680 --> 0:49:56.560
<v Speaker 4>It's a it's a photoshop plug in, but it's a

0:49:56.560 --> 0:49:59.879
<v Speaker 4>figure oft tool, and maybe I shouldn't be given away

0:49:59.920 --> 0:50:01.520
<v Speaker 4>my seekers cannot people are going to be trying to

0:50:01.520 --> 0:50:06.000
<v Speaker 4>copy me. But the third one that's huge for me.

0:50:10.360 --> 0:50:13.560
<v Speaker 4>I'm going to go with the clone stamp because there's

0:50:13.600 --> 0:50:16.319
<v Speaker 4>been so many times where we have to if we're

0:50:16.360 --> 0:50:19.200
<v Speaker 4>making a personalized recruiting graphic and it's somebody else that

0:50:19.239 --> 0:50:25.719
<v Speaker 4>we're photoshopping their journey into prospects name and number, there's

0:50:25.719 --> 0:50:27.799
<v Speaker 4>so much clone stamping involved in that. So I'd say

0:50:27.840 --> 0:50:29.919
<v Speaker 4>that's probably my number three.

0:50:29.960 --> 0:50:32.719
<v Speaker 1>Go to good handswer all right, well again, his name

0:50:32.920 --> 0:50:37.560
<v Speaker 1>is Derek Markle. Look for his work on behalf of

0:50:37.640 --> 0:50:41.439
<v Speaker 1>the Michigan State Spartans. We wish you lots of luck

0:50:41.440 --> 0:50:43.760
<v Speaker 1>in the new role. I know it's a little awkward

0:50:43.840 --> 0:50:45.279
<v Speaker 1>right now, as it is for a lot of us

0:50:45.320 --> 0:50:47.600
<v Speaker 1>who have to work from home or remotely or wherever

0:50:47.640 --> 0:50:50.240
<v Speaker 1>you might be in the world, but really looking forward

0:50:50.239 --> 0:50:52.360
<v Speaker 1>to following your work and best of luck to you.

0:50:52.480 --> 0:50:53.720
<v Speaker 1>Great job on all your success.

0:50:54.840 --> 0:50:56.520
<v Speaker 2>Thank you, Yeah, I appreciate your time. Guys.

0:50:57.360 --> 0:50:59.319
<v Speaker 1>All Right, cool man.

0:50:59.600 --> 0:50:59.839
<v Speaker 2>Yeah.

0:51:00.080 --> 0:51:04.920
<v Speaker 1>Eric Markle from Michigan State an awesome story. Yes, and

0:51:06.400 --> 0:51:09.279
<v Speaker 1>I'm struck by just the arms race. I guess we

0:51:09.360 --> 0:51:13.160
<v Speaker 1>knew it was a thing, right, social media college athletics.

0:51:13.160 --> 0:51:17.719
<v Speaker 1>We knew that it was an important thing. But I

0:51:17.760 --> 0:51:21.680
<v Speaker 1>guess to hear it right from Derek's mouth, it's very

0:51:21.719 --> 0:51:26.560
<v Speaker 1>apparent how much time and energy and thought goes into

0:51:27.120 --> 0:51:29.000
<v Speaker 1>the graphics that you see. It's amazing.

0:51:29.160 --> 0:51:31.040
<v Speaker 3>It's one of the words we use a lot, and

0:51:31.400 --> 0:51:34.719
<v Speaker 3>I use this especially as infrastructure. And we've had a

0:51:34.760 --> 0:51:37.480
<v Speaker 3>couple of people ask like, what exactly are you referencing

0:51:37.520 --> 0:51:39.800
<v Speaker 3>when you say infrastructure, because it is a sort of big,

0:51:40.520 --> 0:51:43.759
<v Speaker 3>vague word. And one of those things is just the

0:51:43.880 --> 0:51:48.560
<v Speaker 3>various departments of support that a program has or should have.

0:51:49.080 --> 0:51:52.160
<v Speaker 3>And there are rumors sometimes about, well, this big school

0:51:52.200 --> 0:51:54.160
<v Speaker 3>is interested in this big coach, and then he's sort

0:51:54.160 --> 0:51:56.239
<v Speaker 3>of turned off for whatever reason. He doesn't think he's

0:51:56.239 --> 0:51:57.600
<v Speaker 3>going to have the support, he doesn't think he's going

0:51:57.640 --> 0:52:00.560
<v Speaker 3>to have the facilities. One of the things that coaches

0:52:00.640 --> 0:52:04.799
<v Speaker 3>look for is what is the academic tutoring situation, like

0:52:04.800 --> 0:52:07.720
<v Speaker 3>what are the facilities, like what does the training table

0:52:07.760 --> 0:52:10.759
<v Speaker 3>look like? But also what about the recruiting department, how

0:52:10.840 --> 0:52:13.279
<v Speaker 3>much what's the budget like for the recruiting department and

0:52:13.320 --> 0:52:15.879
<v Speaker 3>the sort of creative department that Derek helps to run,

0:52:15.880 --> 0:52:17.680
<v Speaker 3>for example at Michigan State, and you know what he

0:52:17.719 --> 0:52:20.920
<v Speaker 3>did at previous places. And if that's not in a

0:52:20.960 --> 0:52:23.840
<v Speaker 3>good place, there either needs to be a promise made

0:52:24.040 --> 0:52:27.319
<v Speaker 3>or they're passing it up. Because if you don't have

0:52:27.800 --> 0:52:30.319
<v Speaker 3>what I guess Michigan State has now, or what Ohio State,

0:52:30.400 --> 0:52:33.040
<v Speaker 3>or any of these big programs that you would think

0:52:33.239 --> 0:52:37.279
<v Speaker 3>don't need to advertise, they all do. They all are

0:52:37.320 --> 0:52:41.799
<v Speaker 3>promoting themselves. They're all creating artwork for recruits and sort

0:52:41.800 --> 0:52:43.960
<v Speaker 3>of touting their own players if they're having an amazing

0:52:43.960 --> 0:52:46.759
<v Speaker 3>game or setting records or winning an award. It's so

0:52:47.160 --> 0:52:50.279
<v Speaker 3>very important now because you're either in or you're out

0:52:50.360 --> 0:52:53.840
<v Speaker 3>tie when it comes to this stuff. And it's fascinating

0:52:53.880 --> 0:52:56.360
<v Speaker 3>to hear Derek talk about sort of what his path

0:52:56.440 --> 0:52:58.760
<v Speaker 3>is and what goes into this sort of thing, because

0:52:59.200 --> 0:53:01.200
<v Speaker 3>I think a lot of us are visual learners and

0:53:01.280 --> 0:53:04.000
<v Speaker 3>as you mentioned with you know, your space themed lab,

0:53:04.040 --> 0:53:07.080
<v Speaker 3>if a company was trying to recruit you, it's you

0:53:07.120 --> 0:53:10.160
<v Speaker 3>want to be able to visualize and these guys are

0:53:10.200 --> 0:53:12.800
<v Speaker 3>so talented. This is a this is a capital eye industry,

0:53:12.840 --> 0:53:14.759
<v Speaker 3>which is how I phrased it to you before when

0:53:14.760 --> 0:53:17.080
<v Speaker 3>we were talking about the idea for this show. So

0:53:17.719 --> 0:53:21.360
<v Speaker 3>what Derek does is is vitally important, like it or not,

0:53:21.520 --> 0:53:24.000
<v Speaker 3>and it's it's crazy interesting to hear what that process is.

0:53:24.239 --> 0:53:26.439
<v Speaker 1>Well, again, it speaks to the point that I brought

0:53:26.520 --> 0:53:29.719
<v Speaker 1>up earlier, return on investment, Yeah or WI. It's what

0:53:29.760 --> 0:53:32.880
<v Speaker 1>it comes down to for every business that's on social

0:53:32.880 --> 0:53:35.959
<v Speaker 1>media trying to promote themselves, and it's the case here.

0:53:36.320 --> 0:53:40.120
<v Speaker 1>How much are you willing to put in to promote

0:53:40.160 --> 0:53:45.160
<v Speaker 1>your brand to perspective, recruits, to fans, who knows whoever else.

0:53:45.520 --> 0:53:48.680
<v Speaker 1>It's a process. A lot goes into it, both creatively

0:53:49.280 --> 0:53:52.520
<v Speaker 1>and organizationally. Need to have a calendar, need to know

0:53:52.520 --> 0:53:55.200
<v Speaker 1>what you're going to say, need to have you know,

0:53:55.280 --> 0:54:00.600
<v Speaker 1>a strong team that can execute on that this. So

0:54:00.640 --> 0:54:03.760
<v Speaker 1>that's what Derek is trying to build at Michigan State.

0:54:04.280 --> 0:54:06.520
<v Speaker 1>And as we know, there are many other programs around

0:54:06.520 --> 0:54:09.040
<v Speaker 1>the country that are really investing heavily in this to

0:54:09.080 --> 0:54:12.319
<v Speaker 1>try and build themselves up and make it look like

0:54:12.360 --> 0:54:16.000
<v Speaker 1>you said visually that this is a place that somebody

0:54:16.000 --> 0:54:16.480
<v Speaker 1>wants to go.

0:54:16.800 --> 0:54:20.160
<v Speaker 3>And I can hear people listening to that interview. Yes,

0:54:20.200 --> 0:54:22.360
<v Speaker 3>I can hear them listening. However backwards that sounds, but

0:54:22.400 --> 0:54:25.160
<v Speaker 3>I can hear people reacting to this side of the

0:54:25.160 --> 0:54:28.319
<v Speaker 3>college football universe and saying, almost this is a very

0:54:28.400 --> 0:54:30.600
<v Speaker 3>much strong man strong man argument. I've just been around

0:54:30.640 --> 0:54:33.319
<v Speaker 3>college football fans for a long time now, where they're saying,

0:54:33.320 --> 0:54:36.200
<v Speaker 3>we don't want fans. We don't want players who need

0:54:36.280 --> 0:54:38.400
<v Speaker 3>to get social media love to come to our school.

0:54:38.520 --> 0:54:41.239
<v Speaker 1>We want guys, yeah you do, yeah you do, But.

0:54:42.320 --> 0:54:45.200
<v Speaker 3>We want players that exist in twenty twenty, right. We

0:54:45.239 --> 0:54:48.560
<v Speaker 3>want players who are online. And there is a certain

0:54:48.600 --> 0:54:50.240
<v Speaker 3>degree of and I don't care if you're a recruit

0:54:50.320 --> 0:54:53.480
<v Speaker 3>or you're an active player. People like to feel appreciated.

0:54:54.040 --> 0:54:57.879
<v Speaker 3>And sure, maybe an older way of recruitment and an

0:54:57.880 --> 0:55:01.239
<v Speaker 3>older school recruit does exist, but the fact of the

0:55:01.239 --> 0:55:05.719
<v Speaker 3>matter is recruits live online. Recruits need to visualize like

0:55:05.800 --> 0:55:08.359
<v Speaker 3>you and I do. And if you're able to do

0:55:08.400 --> 0:55:12.200
<v Speaker 3>that efficiently and creatively, it sends a message that not

0:55:12.239 --> 0:55:14.760
<v Speaker 3>only do we care about you, but we're thinking about

0:55:14.800 --> 0:55:17.359
<v Speaker 3>you when you're you know, two weeks outside of your visit.

0:55:17.360 --> 0:55:20.719
<v Speaker 3>We haven't forgotten about you when you're already committed. It's

0:55:20.719 --> 0:55:22.880
<v Speaker 3>not like we're just going to hope that you stay committed.

0:55:22.920 --> 0:55:25.040
<v Speaker 3>It's we were still thinking about how we're going to

0:55:25.160 --> 0:55:27.360
<v Speaker 3>use you in our nickel package. We're still thinking about,

0:55:27.600 --> 0:55:28.920
<v Speaker 3>you know, what you're going to look like in our

0:55:28.920 --> 0:55:32.439
<v Speaker 3>offensive system. And I think that matters. I think kids

0:55:32.480 --> 0:55:35.040
<v Speaker 3>are really really smart, and when they notice that they

0:55:35.080 --> 0:55:37.799
<v Speaker 3>haven't heard from coaches or that a school isn't necessarily

0:55:38.120 --> 0:55:40.920
<v Speaker 3>being creative with how they're talking to them and how

0:55:40.920 --> 0:55:44.360
<v Speaker 3>they're positioning them, it does send a message. And I

0:55:44.400 --> 0:55:47.960
<v Speaker 3>think you'll you'll see more and more smart schools, dumb schools,

0:55:48.000 --> 0:55:52.120
<v Speaker 3>every school doing their best online to convey that, yes,

0:55:52.320 --> 0:55:54.440
<v Speaker 3>we are thinking of you, and we are very excited

0:55:54.480 --> 0:55:57.440
<v Speaker 3>for you to potentially choose our school. So it all

0:55:57.440 --> 0:56:00.399
<v Speaker 3>makes sense to me. I'm I'm always very excit from

0:56:00.400 --> 0:56:01.880
<v Speaker 3>a graphical perspective to see.

0:56:01.680 --> 0:56:04.200
<v Speaker 1>What these schools do. This is, this is a wheelhouse

0:56:04.200 --> 0:56:04.680
<v Speaker 1>show for you.

0:56:04.800 --> 0:56:05.480
<v Speaker 3>It totally is.

0:56:05.560 --> 0:56:08.520
<v Speaker 1>I love it so much, so much of what we've done. Yeah,

0:56:08.600 --> 0:56:12.200
<v Speaker 1>the graphics have been out of your brain.

0:56:12.160 --> 0:56:15.440
<v Speaker 3>And I'm only okay at best, But I love I

0:56:15.480 --> 0:56:17.520
<v Speaker 3>love looking at people who are great at it, and

0:56:17.520 --> 0:56:20.560
<v Speaker 3>it's clear that there's a lot of smart young people

0:56:21.120 --> 0:56:23.440
<v Speaker 3>really pushing themselves to do cool new things.

0:56:24.480 --> 0:56:27.200
<v Speaker 1>Well, with that as the backdrop, let's go to our

0:56:27.280 --> 0:56:31.879
<v Speaker 1>second guest today, Hayes Fawcett. He has been doing this

0:56:32.000 --> 0:56:33.919
<v Speaker 1>kind of work on the other side of the coin

0:56:34.280 --> 0:56:38.960
<v Speaker 1>for perspective recruits, for you know, young football stars who

0:56:39.000 --> 0:56:41.399
<v Speaker 1>want to build their own brand and try and make

0:56:41.400 --> 0:56:43.719
<v Speaker 1>a name for themselves. And on that note, let's get

0:56:43.719 --> 0:56:46.239
<v Speaker 1>to our second guest of the podcast.

0:56:46.840 --> 0:56:50.640
<v Speaker 3>And now we are very excited to bring in actually

0:56:50.719 --> 0:56:53.800
<v Speaker 3>somebody from the exact same world as as Derek and

0:56:53.880 --> 0:56:56.000
<v Speaker 3>Michigan State. But he has done a lot of his

0:56:56.040 --> 0:56:59.560
<v Speaker 3>work on Twitter and Instagram on the recruit side of things.

0:56:59.560 --> 0:57:02.839
<v Speaker 3>He worked with high profile recruits from all over the

0:57:02.880 --> 0:57:06.400
<v Speaker 3>country and helps them with their brands and to release

0:57:06.520 --> 0:57:10.520
<v Speaker 3>photoshop edits of top fives, top tens, top threes, and

0:57:10.560 --> 0:57:15.440
<v Speaker 3>then of course commitment announcements. Hayes Faucet about to go

0:57:15.560 --> 0:57:17.880
<v Speaker 3>into college. How are you today?

0:57:18.200 --> 0:57:19.439
<v Speaker 5>I'm doing good. How are y'all?

0:57:19.480 --> 0:57:22.520
<v Speaker 3>We're fantastic. We are very excited to speak with you.

0:57:22.600 --> 0:57:25.000
<v Speaker 3>So for people that have probably if they're listening to

0:57:25.040 --> 0:57:27.520
<v Speaker 3>the show, they've one hundred percent seen your work online

0:57:27.560 --> 0:57:30.720
<v Speaker 3>even though they didn't know your name specifically. What do

0:57:30.760 --> 0:57:34.520
<v Speaker 3>you do and how did you get involved with social

0:57:34.560 --> 0:57:36.680
<v Speaker 3>media and artwork and recruits?

0:57:37.240 --> 0:57:40.479
<v Speaker 5>Well, what I do is I make the like you said,

0:57:40.480 --> 0:57:44.000
<v Speaker 5>I make the announcement edits for the recruits like foreign

0:57:44.000 --> 0:57:47.680
<v Speaker 5>fosstar guys who are announced the top schools commitment and

0:57:47.720 --> 0:57:51.280
<v Speaker 5>even like just a point edit of all their offers.

0:57:51.640 --> 0:57:56.080
<v Speaker 5>And I got into this when I was like in

0:57:56.360 --> 0:58:01.240
<v Speaker 5>sixth grade. Probably I started off by doing a the pros,

0:58:01.520 --> 0:58:05.200
<v Speaker 5>and I noticed I wasn't getting getting many, like as

0:58:05.240 --> 0:58:07.360
<v Speaker 5>much engagement, so as I wanted, like, it's hard to

0:58:07.400 --> 0:58:10.240
<v Speaker 5>interact with the pros because they have such big followings

0:58:10.280 --> 0:58:12.920
<v Speaker 5>and their busy and stuff like that. So then I

0:58:13.040 --> 0:58:16.400
<v Speaker 5>kind of started thinking maybe I could do high school

0:58:16.400 --> 0:58:17.680
<v Speaker 5>guys because I know it's going to be a lot

0:58:17.720 --> 0:58:20.560
<v Speaker 5>easier to get in touch with them, and plus there's

0:58:21.040 --> 0:58:21.800
<v Speaker 5>a need for it.

0:58:22.880 --> 0:58:26.360
<v Speaker 3>So kind of short from there, when who was your

0:58:26.520 --> 0:58:29.520
<v Speaker 3>first high profile high school football player? What do you

0:58:29.600 --> 0:58:32.240
<v Speaker 3>remember about that, that arrangement, that situation.

0:58:33.160 --> 0:58:36.320
<v Speaker 5>The first one that really got me started was Darius

0:58:36.400 --> 0:58:40.360
<v Speaker 5>Guye And uh, it was when he went to the

0:58:40.440 --> 0:58:42.480
<v Speaker 5>Ormy All American game he had I'd done work for

0:58:42.560 --> 0:58:46.360
<v Speaker 5>him like during his senior season, because he was following

0:58:46.400 --> 0:58:49.120
<v Speaker 5>my page and was saying, like seeing all the pro

0:58:49.200 --> 0:58:52.120
<v Speaker 5>athletes edits those posting and he wanted he wanted something

0:58:52.160 --> 0:58:54.080
<v Speaker 5>like that. So I did something for him throughout his

0:58:54.160 --> 0:58:56.280
<v Speaker 5>senior year. And then he got to the ormey Al

0:58:56.320 --> 0:58:59.200
<v Speaker 5>American game and they always do a good job of

0:58:59.520 --> 0:59:02.760
<v Speaker 5>takings and stuff, and he wanted me to make some

0:59:02.800 --> 0:59:05.360
<v Speaker 5>stuff for him. So I did that whole week and

0:59:05.400 --> 0:59:08.160
<v Speaker 5>he posted a bunch of stuff and then the uh,

0:59:09.240 --> 0:59:12.520
<v Speaker 5>the other are all Americans from that week started to

0:59:12.560 --> 0:59:15.120
<v Speaker 5>hit me up as well from seeing my work from him,

0:59:15.160 --> 0:59:18.600
<v Speaker 5>and just since then, it's just been NonStop.

0:59:19.840 --> 0:59:22.280
<v Speaker 3>How many would you say? How many edits of you know,

0:59:22.400 --> 0:59:26.120
<v Speaker 3>top three's or commitment announcements. What is your typical schedule

0:59:26.200 --> 0:59:28.760
<v Speaker 3>like during I guess a busy season, which now is

0:59:28.800 --> 0:59:31.160
<v Speaker 3>really all year long, but when recruiting really gets into

0:59:31.200 --> 0:59:33.360
<v Speaker 3>high gear before signing day, how busy are you?

0:59:34.080 --> 0:59:37.560
<v Speaker 5>I'm extremely busius in my opinion, I think it's busiest

0:59:37.640 --> 0:59:40.800
<v Speaker 5>like in the summer, like right now, and like it's

0:59:40.920 --> 0:59:44.840
<v Speaker 5>when it's close to December, January, February. Those are definitely

0:59:44.880 --> 0:59:46.280
<v Speaker 5>the most busiest.

0:59:45.840 --> 0:59:48.280
<v Speaker 3>Times totally And what how long will it take you

0:59:48.400 --> 0:59:51.520
<v Speaker 3>for a typical piece of artwork that you'll put out,

0:59:51.520 --> 0:59:53.560
<v Speaker 3>how long will it take, you know, cutting out a

0:59:53.640 --> 0:59:56.400
<v Speaker 3>player's picture and coming up with a background and maybe

0:59:56.440 --> 0:59:59.440
<v Speaker 3>coming up with a theme. What is what is that workflow?

0:59:59.560 --> 0:59:59.680
<v Speaker 2>Like?

1:00:00.200 --> 1:00:03.080
<v Speaker 5>It really depends on what type I'm doing, but it

1:00:03.120 --> 1:00:05.960
<v Speaker 5>can go from anywhere from like forty five minutes to

1:00:06.200 --> 1:00:07.040
<v Speaker 5>two hours.

1:00:07.160 --> 1:00:11.120
<v Speaker 1>All right, Hey, so walk me through like your marketing

1:00:11.160 --> 1:00:15.000
<v Speaker 1>pitch to a recruit for for why they should use

1:00:15.040 --> 1:00:18.000
<v Speaker 1>your services or do you feel like your work has

1:00:18.040 --> 1:00:20.800
<v Speaker 1>transcended to the point that it sort of does the

1:00:20.880 --> 1:00:21.720
<v Speaker 1>talk for itself.

1:00:22.600 --> 1:00:25.080
<v Speaker 5>Yeah, to be honest, when I first started, I would

1:00:25.160 --> 1:00:28.520
<v Speaker 5>hit the tether, hit their recruits up and tell them

1:00:28.520 --> 1:00:30.560
<v Speaker 5>what I do and show them some examples of my work.

1:00:31.080 --> 1:00:35.000
<v Speaker 5>But now, I mean when when they when they're going

1:00:35.040 --> 1:00:37.280
<v Speaker 5>to announce something, they know to come to me. So

1:00:38.000 --> 1:00:39.919
<v Speaker 5>these days I rarely really seeing guys.

1:00:40.160 --> 1:00:41.640
<v Speaker 2>They come to me most of the time.

1:00:41.760 --> 1:00:45.760
<v Speaker 1>From your perspective, like, what do you view as a

1:00:45.800 --> 1:00:50.120
<v Speaker 1>successful project? How do you score your own success?

1:00:50.400 --> 1:00:50.600
<v Speaker 2>One?

1:00:50.680 --> 1:00:57.560
<v Speaker 5>But I'd say just just doing something that that player, like,

1:00:57.560 --> 1:00:59.000
<v Speaker 5>like if I send it to him and he has

1:00:59.040 --> 1:01:03.160
<v Speaker 5>a good reaction to it, thinks thinks it's cool any posted,

1:01:03.240 --> 1:01:05.800
<v Speaker 5>of course, I think that's a great success in my opinion.

1:01:06.200 --> 1:01:12.200
<v Speaker 1>So you you obviously know long in advance where some

1:01:12.280 --> 1:01:15.000
<v Speaker 1>of these guys have chosen to go to school or

1:01:15.280 --> 1:01:18.640
<v Speaker 1>where they won't be going to school. How have you

1:01:18.680 --> 1:01:22.040
<v Speaker 1>gone about building up that trust? And do you find

1:01:22.080 --> 1:01:24.919
<v Speaker 1>yourself in odd situations where people want you to sign

1:01:25.000 --> 1:01:28.600
<v Speaker 1>non disclosure agreements to try and hold those secrets a

1:01:28.600 --> 1:01:30.640
<v Speaker 1>little closer to the vest. What is that process like

1:01:30.760 --> 1:01:31.040
<v Speaker 1>for you?

1:01:31.480 --> 1:01:34.920
<v Speaker 5>Well, I've always known, like since I started, that leaking

1:01:34.960 --> 1:01:39.000
<v Speaker 5>any of any of the recruits information would ruin my

1:01:39.120 --> 1:01:42.680
<v Speaker 5>credibility and like the reputation for myself, so I've always

1:01:42.680 --> 1:01:45.040
<v Speaker 5>stayed away from doing that. But yeah, like you said,

1:01:45.160 --> 1:01:49.280
<v Speaker 5>people have hit me up and asked me to tell

1:01:49.280 --> 1:01:52.280
<v Speaker 5>them where certain guys are going, and I mean, I'll

1:01:52.360 --> 1:01:52.960
<v Speaker 5>never do that.

1:01:53.320 --> 1:01:56.280
<v Speaker 3>So one of the things that's interesting on that level too,

1:01:56.280 --> 1:02:00.000
<v Speaker 3>will you be asked to make three different commitment pieces

1:01:59.920 --> 1:02:02.560
<v Speaker 3>of artwork if a guy really doesn't know until the

1:02:02.680 --> 1:02:05.000
<v Speaker 3>very end, so that he is ready no matter where

1:02:05.000 --> 1:02:08.280
<v Speaker 3>he chooses, are you giving him sort of options and

1:02:08.320 --> 1:02:09.600
<v Speaker 3>contingency plans?

1:02:10.160 --> 1:02:14.720
<v Speaker 5>Yes, sir, so like back in like twenty seventeen or

1:02:14.800 --> 1:02:18.000
<v Speaker 5>twenty sixteen, whenever my name wasn't really as big as

1:02:18.000 --> 1:02:20.240
<v Speaker 5>it is now, some guys would kind of question a

1:02:20.280 --> 1:02:23.880
<v Speaker 5>little bit and I have to make a few and then.

1:02:24.000 --> 1:02:28.160
<v Speaker 5>But since times went on, I've shown them like I've

1:02:28.200 --> 1:02:31.680
<v Speaker 5>earned my reputation and the trust and stuff. But yeah,

1:02:32.080 --> 1:02:34.200
<v Speaker 5>like he said, some guys have hit me up and

1:02:34.640 --> 1:02:39.240
<v Speaker 5>actually not knowing where they're actually going. So there's a

1:02:39.280 --> 1:02:42.720
<v Speaker 5>guy's planning to commit soon, I don't know when, but

1:02:43.040 --> 1:02:45.400
<v Speaker 5>I actually have to make two or three different ones

1:02:45.400 --> 1:02:48.120
<v Speaker 5>for him just because he doesn't know where he's going yet.

1:02:48.360 --> 1:02:51.080
<v Speaker 1>So now as you maybe shift your focus a little bit,

1:02:51.640 --> 1:02:53.680
<v Speaker 1>and as we said earlier, you're going to be working

1:02:53.680 --> 1:02:56.960
<v Speaker 1>a little bit with the LSU recruiting department, how does

1:02:57.000 --> 1:03:00.200
<v Speaker 1>that change what you do? Do you think about out

1:03:00.240 --> 1:03:03.800
<v Speaker 1>things differently the product that you're putting out now that

1:03:03.880 --> 1:03:07.360
<v Speaker 1>maybe you're from the perspective of an LSU department and

1:03:07.440 --> 1:03:08.800
<v Speaker 1>not a specific recruit.

1:03:10.040 --> 1:03:12.520
<v Speaker 5>Yeah, So when I get to LSU, I think it's

1:03:12.560 --> 1:03:17.720
<v Speaker 5>going to be illegal to talk to the recruits, like

1:03:17.720 --> 1:03:20.320
<v Speaker 5>like get a former relationship with them. And just because

1:03:20.320 --> 1:03:22.439
<v Speaker 5>I'm at LSU, I'm gonna have to be putting out

1:03:22.840 --> 1:03:26.520
<v Speaker 5>straight LSU content and like I'm not allowed to like

1:03:26.600 --> 1:03:30.439
<v Speaker 5>post like top five and stuff like that. But I mean,

1:03:30.560 --> 1:03:32.440
<v Speaker 5>it's always been my dream to work at LSU, So

1:03:32.560 --> 1:03:36.840
<v Speaker 5>like all the things that I've done has been specifically

1:03:36.840 --> 1:03:41.120
<v Speaker 5>to make it to my dream school. So I'm fine

1:03:41.120 --> 1:03:42.000
<v Speaker 5>with giving that up.

1:03:42.200 --> 1:03:43.800
<v Speaker 1>Were you recruited by other schools?

1:03:45.080 --> 1:03:47.000
<v Speaker 5>Uh, you could say that kind of.

1:03:48.400 --> 1:03:50.080
<v Speaker 3>So what does that mean exactly?

1:03:50.120 --> 1:03:50.360
<v Speaker 2>Though?

1:03:51.080 --> 1:03:54.840
<v Speaker 5>So like some of the other school like Tennessee, Oregon,

1:03:55.680 --> 1:03:57.520
<v Speaker 5>and like whenever I was in middle school, Texas, A

1:03:57.600 --> 1:03:59.280
<v Speaker 5>and M had wanted me to work for them but

1:03:59.320 --> 1:04:02.120
<v Speaker 5>that didn't work out. But yeah, they wanted me to

1:04:02.200 --> 1:04:06.439
<v Speaker 5>join their Kennessee wanted me to join their content team.

1:04:07.920 --> 1:04:10.280
<v Speaker 5>I was on the phone with a coach Preuitt and

1:04:10.320 --> 1:04:14.320
<v Speaker 5>we talked a little bit, and then uh, Oregon organ

1:04:14.400 --> 1:04:17.920
<v Speaker 5>wasn't really much of an option for me though, But

1:04:20.040 --> 1:04:21.480
<v Speaker 5>and then I got the call from coach Oh, and

1:04:22.160 --> 1:04:24.480
<v Speaker 5>that's just something I couldn't pass on pass up pone.

1:04:24.600 --> 1:04:27.160
<v Speaker 3>Do you feel like you have because you're in communication

1:04:27.280 --> 1:04:29.480
<v Speaker 3>with all these guys who are under so much pressure

1:04:29.480 --> 1:04:31.800
<v Speaker 3>and they have so much attention, do you feel like

1:04:31.880 --> 1:04:35.520
<v Speaker 3>you have a unique ability to communicate you sort of

1:04:35.560 --> 1:04:38.640
<v Speaker 3>have a you know how they're thinking. You know, you

1:04:38.680 --> 1:04:40.360
<v Speaker 3>know what they like, what they don't like. Do you

1:04:40.400 --> 1:04:42.760
<v Speaker 3>feel like you really do have a leg up going.

1:04:43.040 --> 1:04:44.760
<v Speaker 3>It's weird to say it, but it's accurate to the

1:04:44.800 --> 1:04:45.400
<v Speaker 3>next level.

1:04:45.840 --> 1:04:47.560
<v Speaker 5>Yes, sir, for sure, no doubt.

1:04:47.600 --> 1:04:48.280
<v Speaker 1>What have you learned.

1:04:49.640 --> 1:04:52.840
<v Speaker 5>I just learned to, like you said, just think, think

1:04:52.920 --> 1:04:55.800
<v Speaker 5>like I'm in their shoes, think what they want, and

1:04:55.880 --> 1:04:59.720
<v Speaker 5>just respect, respect with their decision and stuff like that.

1:05:00.160 --> 1:05:04.400
<v Speaker 3>From coaches looking to gain insight on kids that they're recruiting.

1:05:04.440 --> 1:05:06.560
<v Speaker 3>Because you are you're followed by a number of you know,

1:05:06.680 --> 1:05:09.640
<v Speaker 3>high profile coaches in the sport. Do they not ask

1:05:09.680 --> 1:05:11.840
<v Speaker 3>you where a kid's going? But like, what is this

1:05:11.920 --> 1:05:14.320
<v Speaker 3>kid like? What does this think? What is this kid's hobbies?

1:05:14.320 --> 1:05:16.480
<v Speaker 3>What are they thinking? Well, you know, how is their

1:05:17.040 --> 1:05:19.400
<v Speaker 3>parent if you've spoken to their parent, are they trying

1:05:19.440 --> 1:05:21.040
<v Speaker 3>to like mine you for information?

1:05:22.040 --> 1:05:26.080
<v Speaker 5>Some coaches have like asked me, like a few nights

1:05:26.080 --> 1:05:29.560
<v Speaker 5>before if a certain guy was going somewhere, and like,

1:05:29.640 --> 1:05:31.800
<v Speaker 5>out of respect for the player, I won't even really

1:05:31.800 --> 1:05:33.360
<v Speaker 5>open the message. I just kind of look at it.

1:05:33.960 --> 1:05:37.280
<v Speaker 5>But other than that, I mean, they don't really try

1:05:37.320 --> 1:05:40.000
<v Speaker 5>to get much out of like, like you said, their

1:05:40.040 --> 1:05:42.120
<v Speaker 5>hobbies and their family and stuff like that. No one's

1:05:42.160 --> 1:05:43.480
<v Speaker 5>really asked me about that.

1:05:43.640 --> 1:05:46.840
<v Speaker 3>Do you ever get feedback from recruits that, let's say

1:05:46.880 --> 1:05:49.520
<v Speaker 3>you put out an edit of a recruits top five

1:05:50.160 --> 1:05:52.600
<v Speaker 3>and all of a sudden that gets the recruit even

1:05:52.640 --> 1:05:55.280
<v Speaker 3>more attention from schools that are are not even in

1:05:55.400 --> 1:05:59.240
<v Speaker 3>his top five. Do you find your artwork really drawing

1:05:59.280 --> 1:06:03.240
<v Speaker 3>attention to recruits that they otherwise necessarily didn't get because

1:06:03.280 --> 1:06:04.840
<v Speaker 3>of what they've put online?

1:06:05.440 --> 1:06:08.440
<v Speaker 5>Oh yes, sir, Like I have a pretty big following

1:06:08.520 --> 1:06:12.720
<v Speaker 5>on both Twitter and Instagram, and I I post like

1:06:13.760 --> 1:06:16.000
<v Speaker 5>well I post. I don't know how to say it,

1:06:16.040 --> 1:06:20.000
<v Speaker 5>but like they'll get a good amount of attention from

1:06:20.800 --> 1:06:23.320
<v Speaker 5>from the people from just from my following and stuff.

1:06:23.320 --> 1:06:25.200
<v Speaker 5>I don't know how to put put in the words.

1:06:25.440 --> 1:06:28.520
<v Speaker 3>How long will it typical edit take you, a typical

1:06:28.560 --> 1:06:30.000
<v Speaker 3>piece of art take you.

1:06:31.400 --> 1:06:35.720
<v Speaker 5>Anyway, just depending on what type I'm doing, anywhere from

1:06:36.120 --> 1:06:38.600
<v Speaker 5>forty five minutes to two or three hours.

1:06:38.640 --> 1:06:40.800
<v Speaker 3>Are you are you self taught? What are you using

1:06:40.800 --> 1:06:43.680
<v Speaker 3>Photoshop illustrator? How did you you know if you were

1:06:43.680 --> 1:06:45.800
<v Speaker 3>starting this in sixth grade? It was just just a

1:06:45.880 --> 1:06:48.720
<v Speaker 3>hobby from from day one. Did you did you teach yourself?

1:06:48.760 --> 1:06:50.640
<v Speaker 3>What did you take classes? How did you how did

1:06:50.680 --> 1:06:51.360
<v Speaker 3>you get involved?

1:06:51.760 --> 1:06:54.920
<v Speaker 5>Yeah, I'm self taught and uh I didn't.

1:06:55.160 --> 1:06:55.520
<v Speaker 2>I never.

1:06:55.600 --> 1:06:57.840
<v Speaker 5>I wish I had the opportunity to take a photoshop

1:06:57.840 --> 1:06:59.760
<v Speaker 5>class at my school, but they don't.

1:06:59.760 --> 1:06:59.880
<v Speaker 2>Really.

1:07:00.320 --> 1:07:03.040
<v Speaker 5>I go to a small school, a small town, but

1:07:04.240 --> 1:07:07.160
<v Speaker 5>self taught, and I actually do all this stuff on

1:07:07.200 --> 1:07:11.360
<v Speaker 5>my phone. So I'm trying to learn photoshop. So hopefully

1:07:11.400 --> 1:07:13.040
<v Speaker 5>when I get to LSU, I'll be able to learn

1:07:13.040 --> 1:07:15.680
<v Speaker 5>some stuff and have the opportunity to use it.

1:07:15.760 --> 1:07:17.480
<v Speaker 3>You do all the artwork, all of the artwork is

1:07:17.640 --> 1:07:23.160
<v Speaker 3>from your phone. Yes, sir, that's amazing. So that's incredible.

1:07:25.400 --> 1:07:27.440
<v Speaker 3>We need to get you a laptop. LSU will get

1:07:27.440 --> 1:07:31.440
<v Speaker 3>you a laptop, correct, yes sir. Okay, So what are

1:07:31.480 --> 1:07:33.040
<v Speaker 3>you looking forward to? You mentioned not being able to

1:07:33.040 --> 1:07:35.040
<v Speaker 3>take a class on photoshop or anything and doing all

1:07:35.080 --> 1:07:37.480
<v Speaker 3>this artwork on your phone. What are you looking forward

1:07:37.560 --> 1:07:40.440
<v Speaker 3>to get getting better at as an artist at LSU

1:07:40.520 --> 1:07:41.320
<v Speaker 3>at the next level?

1:07:42.400 --> 1:07:45.240
<v Speaker 5>Just honestly everything, because there's so much more you can

1:07:45.280 --> 1:07:47.880
<v Speaker 5>do on photoshop in comparison to my phone. Like on

1:07:47.960 --> 1:07:51.000
<v Speaker 5>my phone, I'm limited to so many different things and

1:07:51.280 --> 1:07:53.200
<v Speaker 5>I have a friend who has Photoshop, and I see

1:07:53.200 --> 1:07:56.200
<v Speaker 5>some of the work he does, and it's just amazing that,

1:07:56.640 --> 1:07:58.240
<v Speaker 5>like all the different things you can do on there

1:07:58.240 --> 1:08:01.680
<v Speaker 5>that aren't available to use on phone on my phone.

1:08:01.760 --> 1:08:04.240
<v Speaker 1>I feel like that might be the breaking news tidbit

1:08:04.440 --> 1:08:07.080
<v Speaker 1>out of this interview Dan, because when we had Derek on,

1:08:07.640 --> 1:08:09.800
<v Speaker 1>we made it a point to ask him what his

1:08:09.960 --> 1:08:13.240
<v Speaker 1>top three photoshop tools were. And I was prepared to

1:08:13.280 --> 1:08:15.480
<v Speaker 1>ask you the same question, Hayz, But this is like

1:08:15.760 --> 1:08:19.120
<v Speaker 1>a different stratosphere. Now what are you using on your phone?

1:08:19.320 --> 1:08:22.960
<v Speaker 5>Are you like nine to twelve different apps?

1:08:23.280 --> 1:08:24.240
<v Speaker 3>So what are your top three?

1:08:25.200 --> 1:08:29.160
<v Speaker 5>Uh? Super imposed that's what I used, like to mask

1:08:29.240 --> 1:08:33.519
<v Speaker 5>and like put the player out of Photoshop Express and

1:08:33.920 --> 1:08:36.040
<v Speaker 5>the app called snapseed to where I can like adjust

1:08:36.080 --> 1:08:37.400
<v Speaker 5>the filters and stuff like that.

1:08:37.680 --> 1:08:38.360
<v Speaker 2>This is great.

1:08:39.240 --> 1:08:41.519
<v Speaker 3>So you will, you will do the cutting out of players,

1:08:41.560 --> 1:08:43.320
<v Speaker 3>you will get the logos in there, you will come

1:08:43.400 --> 1:08:45.879
<v Speaker 3>up with a theme. You will you will position everything

1:08:46.360 --> 1:08:50.640
<v Speaker 3>right there on your phone. And how quickly will you

1:08:50.720 --> 1:08:53.519
<v Speaker 3>hear back from players once you send them? Will you

1:08:53.520 --> 1:08:56.240
<v Speaker 3>get notes like can you change this? Can you pop

1:08:56.280 --> 1:08:58.640
<v Speaker 3>this color a little bit? Or are they just grateful to

1:08:58.680 --> 1:08:59.519
<v Speaker 3>get free artwork?

1:09:00.600 --> 1:09:03.320
<v Speaker 5>Grateful to get for your work for sure, but yeah,

1:09:03.479 --> 1:09:06.240
<v Speaker 5>they don't really, they don't really ask much to change.

1:09:06.400 --> 1:09:09.760
<v Speaker 3>That's incredible, man, Ty I am, I am. I was

1:09:09.800 --> 1:09:12.760
<v Speaker 3>already impressed with Hayes. And do you want to get

1:09:12.800 --> 1:09:14.840
<v Speaker 3>into like do you want to get into video? Do

1:09:14.880 --> 1:09:17.400
<v Speaker 3>you want to do you know, photography, stuff that you

1:09:17.439 --> 1:09:19.080
<v Speaker 3>haven't been able to work on or is it just

1:09:19.400 --> 1:09:21.559
<v Speaker 3>every box you want to check every box and become

1:09:21.600 --> 1:09:22.960
<v Speaker 3>sort of a complete artist.

1:09:23.240 --> 1:09:24.960
<v Speaker 5>Yeah, I want to check every box and to come

1:09:25.040 --> 1:09:30.439
<v Speaker 5>up completely orders like doing video and photography and graphic design.

1:09:30.560 --> 1:09:32.160
<v Speaker 5>That's that's just right up, Miley.

1:09:32.280 --> 1:09:35.040
<v Speaker 3>Do you have people reaching out to you, like fourteen fifteen,

1:09:35.120 --> 1:09:38.760
<v Speaker 3>sixteen year olds now wondering what your process is, how

1:09:38.760 --> 1:09:41.519
<v Speaker 3>they can get into the game. Are you already, even

1:09:41.560 --> 1:09:44.320
<v Speaker 3>though you're at a young age, are you already seeing

1:09:44.320 --> 1:09:47.120
<v Speaker 3>people trying to come up the way you came up?

1:09:47.760 --> 1:09:51.400
<v Speaker 5>Oh? No doubt. Yeah. I get dms every day asking

1:09:51.479 --> 1:09:54.439
<v Speaker 5>like what I use, how I do it, and how

1:09:54.560 --> 1:09:55.840
<v Speaker 5>I get big like I did.

1:09:56.760 --> 1:09:58.280
<v Speaker 1>Well, we got to give you a lot of credit.

1:09:58.320 --> 1:09:58.479
<v Speaker 5>Man.

1:09:58.520 --> 1:10:03.040
<v Speaker 1>That's that's quite the portfolio built for yourself and now

1:10:03.080 --> 1:10:05.320
<v Speaker 1>to kind of take that to the next level. Move on,

1:10:05.360 --> 1:10:08.240
<v Speaker 1>to your dream school at LSU. I guess the operative

1:10:08.320 --> 1:10:09.920
<v Speaker 1>question is are you going to be making any kind

1:10:09.920 --> 1:10:11.000
<v Speaker 1>of art work for yourself?

1:10:11.800 --> 1:10:12.240
<v Speaker 2>Maybe so?

1:10:12.439 --> 1:10:14.840
<v Speaker 1>Yes, I like it.

1:10:14.880 --> 1:10:17.600
<v Speaker 3>When can we look for your official commitment?

1:10:17.720 --> 1:10:17.920
<v Speaker 2>Edit?

1:10:18.880 --> 1:10:23.679
<v Speaker 5>Uh within probably by the end of July.

1:10:24.479 --> 1:10:24.639
<v Speaker 2>Oh.

1:10:24.680 --> 1:10:25.639
<v Speaker 3>I love hearing that.

1:10:25.640 --> 1:10:26.320
<v Speaker 2>That's so great.

1:10:26.800 --> 1:10:28.760
<v Speaker 5>I had actually made my own I was going to

1:10:28.840 --> 1:10:32.559
<v Speaker 5>go play football at Northwestern State, and I have made

1:10:32.560 --> 1:10:34.719
<v Speaker 5>my own commitment at it then to go play football

1:10:34.720 --> 1:10:38.639
<v Speaker 5>at the next level. But that's annymore because the LSU

1:10:38.680 --> 1:10:41.280
<v Speaker 5>opportunity is just too good to pass up on.

1:10:42.400 --> 1:10:45.080
<v Speaker 3>So you're like any any other recruit who isn't fully

1:10:45.120 --> 1:10:47.880
<v Speaker 3>positive at the moment and needed to help have you

1:10:48.360 --> 1:10:51.040
<v Speaker 3>needed to have you make two different edits, and you

1:10:51.080 --> 1:10:53.360
<v Speaker 3>did that for yourself. You were you were prepared in

1:10:53.400 --> 1:10:54.080
<v Speaker 3>both cases.

1:10:54.520 --> 1:10:56.679
<v Speaker 2>Yes, sir, that's great.

1:10:57.560 --> 1:11:00.080
<v Speaker 1>All right, Well, this is a super cool story and

1:11:00.080 --> 1:11:02.080
<v Speaker 1>I'm so happy we had you on. His name is

1:11:02.080 --> 1:11:05.760
<v Speaker 1>Hayes Faucet. We'll be going to LSU in the fall.

1:11:05.880 --> 1:11:08.080
<v Speaker 1>We wish you nothing but the best, Hayes. This is

1:11:08.120 --> 1:11:10.960
<v Speaker 1>a great story. Keep on doing the good work and

1:11:11.000 --> 1:11:12.960
<v Speaker 1>pumping out that cool stuff, and we'll look for you

1:11:13.640 --> 1:11:15.360
<v Speaker 1>for sure. All across social media, all.

1:11:15.360 --> 1:11:18.280
<v Speaker 5>Right, thank you so much, thank you for having me.

1:11:18.720 --> 1:11:22.800
<v Speaker 1>So, Dan, he doesn't even use Photoshop using to make

1:11:22.840 --> 1:11:24.600
<v Speaker 1>those graphics, Are you kidding me?

1:11:24.800 --> 1:11:27.799
<v Speaker 3>Elements or express? I forget what he said on his phone.

1:11:27.840 --> 1:11:29.960
<v Speaker 3>So we're not talking about using a track pad or

1:11:29.960 --> 1:11:32.320
<v Speaker 3>a mouse or anything like that in a traditional graphic

1:11:32.360 --> 1:11:33.040
<v Speaker 3>design way.

1:11:32.920 --> 1:11:38.080
<v Speaker 1>Watson me, Dan, Yeah, I'm here. It requires the patience

1:11:38.160 --> 1:11:43.200
<v Speaker 1>of a dead horse to do that kind of work,

1:11:43.280 --> 1:11:46.560
<v Speaker 1>that much work. Yeah, on a phone.

1:11:46.680 --> 1:11:48.360
<v Speaker 3>How much battery does he go through?

1:11:48.960 --> 1:11:53.839
<v Speaker 1>You definitely have some sort of Encore Encore not a sponsor,

1:11:53.880 --> 1:11:59.640
<v Speaker 1>but like portable battery situation to facilitate such work. To

1:11:59.680 --> 1:12:03.519
<v Speaker 1>be that that busy doing those kinds of graphics, that

1:12:03.640 --> 1:12:07.040
<v Speaker 1>quality of work on a phone is a true commitment

1:12:07.120 --> 1:12:10.759
<v Speaker 1>to the cause. So I salute you, mister Hayes Fawcett,

1:12:10.840 --> 1:12:12.320
<v Speaker 1>not just for coming on the show, but for the

1:12:12.400 --> 1:12:14.760
<v Speaker 1>work he does. He does a great job. Congratulations to

1:12:14.840 --> 1:12:15.799
<v Speaker 1>him and all success.

1:12:15.960 --> 1:12:18.439
<v Speaker 3>Yeah, and I'll mention again that people ask us how

1:12:18.479 --> 1:12:21.360
<v Speaker 3>to get into sports. A lot of it is self starting.

1:12:21.640 --> 1:12:24.360
<v Speaker 3>It's not just spamming every inbox with resumes and everything

1:12:24.400 --> 1:12:26.679
<v Speaker 3>like that. A lot of it is just making work

1:12:26.680 --> 1:12:30.160
<v Speaker 3>that you're passionate about being relentless about your specific niche,

1:12:30.160 --> 1:12:33.240
<v Speaker 3>whether it's within college football or E sports, or baseball

1:12:33.360 --> 1:12:37.040
<v Speaker 3>or softball, whatever, it's finding out what you really like doing,

1:12:37.240 --> 1:12:40.720
<v Speaker 3>what specific element of that sport you like doing, and

1:12:40.760 --> 1:12:44.960
<v Speaker 3>doing it relentlessly and honestly. Ty, this is a safe

1:12:44.960 --> 1:12:48.120
<v Speaker 3>space for you and I, you and me. You started,

1:12:48.120 --> 1:12:50.479
<v Speaker 3>you won the contest to start writing at Fox Sports

1:12:50.479 --> 1:12:51.160
<v Speaker 3>at what age?

1:12:51.360 --> 1:12:56.960
<v Speaker 1>That was two thousand and six, So I was twenty five,

1:12:57.040 --> 1:12:59.120
<v Speaker 1>you're twenty five, twenty four? I was twenty four, Right.

1:12:59.400 --> 1:13:01.080
<v Speaker 3>You're twenty four? Are you writing for Fox? You had

1:13:01.080 --> 1:13:04.479
<v Speaker 3>already started I think a Yankees like proto podcast before then,

1:13:04.640 --> 1:13:05.320
<v Speaker 3>right around then.

1:13:06.320 --> 1:13:09.759
<v Speaker 1>Yeah, I was so, I well, even before the writing

1:13:09.760 --> 1:13:12.400
<v Speaker 1>things started. Yeah, before I got into the blog circuit,

1:13:13.760 --> 1:13:17.479
<v Speaker 1>I had figured out how to do podcasting, right, And

1:13:17.520 --> 1:13:19.240
<v Speaker 1>this is before there was a word. This is two

1:13:19.320 --> 1:13:23.720
<v Speaker 1>that late two thousand and four, and I you know,

1:13:23.760 --> 1:13:25.880
<v Speaker 1>I paid a guy in New York who I never met,

1:13:25.880 --> 1:13:27.639
<v Speaker 1>to like run a server for me. And I had

1:13:27.640 --> 1:13:29.960
<v Speaker 1>like this whole thing that I that I set up.

1:13:29.960 --> 1:13:32.639
<v Speaker 1>But I had figured out the podcast thing long before

1:13:33.600 --> 1:13:35.679
<v Speaker 1>podcasting was even really a thing.

1:13:35.760 --> 1:13:38.280
<v Speaker 3>Yeah, But you were paid for the first time to

1:13:38.400 --> 1:13:40.559
<v Speaker 3>work in sports when you were twenty four years old.

1:13:41.400 --> 1:13:41.719
<v Speaker 1>Correct.

1:13:41.880 --> 1:13:44.400
<v Speaker 3>Yeah, so that's the same age that I sold my

1:13:44.479 --> 1:13:46.880
<v Speaker 3>series to Sports Illustrated and started working for SI and

1:13:46.880 --> 1:13:49.280
<v Speaker 3>eventually met you at SI dot com.

1:13:49.680 --> 1:13:53.680
<v Speaker 1>And by the way, yeah, two thousand and four was

1:13:53.960 --> 1:13:56.800
<v Speaker 1>YouTube really even a thing at that Really, it didn't

1:13:56.800 --> 1:13:58.400
<v Speaker 1>come around till like two thousand and six.

1:13:58.240 --> 1:13:59.840
<v Speaker 3>Right, yeah, oh, five oh six is when it really

1:13:59.840 --> 1:14:02.240
<v Speaker 3>took off as a platform anyway. So I was really

1:14:02.280 --> 1:14:06.080
<v Speaker 3>impressed with myself forgetting a job at SI shooting video,

1:14:06.160 --> 1:14:08.880
<v Speaker 3>hosting video going around the country an amazing job. I

1:14:08.880 --> 1:14:11.080
<v Speaker 3>was impressed that I was able to figure out that

1:14:11.200 --> 1:14:12.800
<v Speaker 3>part of my life by the time I was twenty

1:14:12.840 --> 1:14:15.439
<v Speaker 3>four and get to that level I was. Now, that's

1:14:15.600 --> 1:14:19.519
<v Speaker 3>ancient ty compared to the people doing really cool work

1:14:19.560 --> 1:14:22.880
<v Speaker 3>online and making names for themselves, whether it's on Instagram

1:14:22.960 --> 1:14:25.840
<v Speaker 3>or with a podcast or Twitter or whatever, with their artwork,

1:14:25.920 --> 1:14:28.720
<v Speaker 3>with their video. That's ancient because the tools are so

1:14:28.880 --> 1:14:31.880
<v Speaker 3>good now that if you would just have a little

1:14:31.880 --> 1:14:34.920
<v Speaker 3>bit of a self starting gene and you just stick

1:14:35.000 --> 1:14:37.720
<v Speaker 3>to it, you can make something of yourself in a

1:14:37.760 --> 1:14:41.439
<v Speaker 3>way that I definitely thought I was really early doing.

1:14:41.880 --> 1:14:44.960
<v Speaker 3>Turns out I'm ancient TI. That's all there is to

1:14:45.000 --> 1:14:48.400
<v Speaker 3>it in twenty twenty terms. That's all it is.

1:14:48.760 --> 1:14:51.960
<v Speaker 1>Fun show, good show, two good guests. We wish nothing

1:14:52.000 --> 1:14:55.160
<v Speaker 1>but the best to Derek in his new role and

1:14:55.439 --> 1:14:58.760
<v Speaker 1>Hayes as absolutely moves on to the college level. I

1:14:58.800 --> 1:15:01.040
<v Speaker 1>await eagerly his amitment graphic.

1:15:01.160 --> 1:15:01.679
<v Speaker 2>That'd be cool.

1:15:01.760 --> 1:15:05.080
<v Speaker 1>Best again, don't forget. Please go on out to soliverble

1:15:05.120 --> 1:15:07.639
<v Speaker 1>dot com. That is our website where you can find

1:15:07.680 --> 1:15:09.760
<v Speaker 1>all of our stuff, where you can sign up for

1:15:09.800 --> 1:15:12.840
<v Speaker 1>our newsletter, listen to all of our old episodes. Please

1:15:12.920 --> 1:15:15.679
<v Speaker 1>do in the fine spirit of this show, follow along

1:15:15.840 --> 1:15:19.679
<v Speaker 1>on Instagram and Twitter and Facebook, where we post more

1:15:19.720 --> 1:15:22.320
<v Speaker 1>frequently now as we get a little bit closer to

1:15:22.840 --> 1:15:26.760
<v Speaker 1>the season, and if you want to participate in conversations

1:15:26.800 --> 1:15:30.599
<v Speaker 1>with other reballers, going out to Soliverble dot reddit dot com.

1:15:30.680 --> 1:15:33.280
<v Speaker 3>Dan it's all yeah, and as we as we ramp up,

1:15:33.280 --> 1:15:35.160
<v Speaker 3>and there will be more details about that soon. But

1:15:35.600 --> 1:15:38.080
<v Speaker 3>as we ramp up. If you enjoy the shows, if

1:15:38.120 --> 1:15:41.040
<v Speaker 3>you enjoyed listening to Derek and Hayes, or you enjoyed

1:15:41.760 --> 1:15:43.839
<v Speaker 3>a Q and A, or you enjoy like an upcoming

1:15:43.840 --> 1:15:47.679
<v Speaker 3>guest that perhaps has to do with scheme stuff. Tie wink,

1:15:47.880 --> 1:15:50.200
<v Speaker 3>we get you, Wink wink wink. Here's what you can

1:15:50.240 --> 1:15:52.160
<v Speaker 3>do to help out, and it's all free. You can

1:15:52.600 --> 1:15:57.400
<v Speaker 3>just post the link on Twitter, Reddit, Instagram, maybe tell

1:15:57.439 --> 1:16:00.439
<v Speaker 3>a person in real life or via text message that

1:16:00.560 --> 1:16:02.880
<v Speaker 3>all really really does help to spread the word, because

1:16:02.920 --> 1:16:06.880
<v Speaker 3>we are about to be investing more time and energy

1:16:06.920 --> 1:16:09.400
<v Speaker 3>and resources into the show than we ever have, so

1:16:09.439 --> 1:16:12.640
<v Speaker 3>we're always very grateful for people who enjoy it and

1:16:12.680 --> 1:16:15.200
<v Speaker 3>share it. And now I am done speaking and I

1:16:15.240 --> 1:16:17.680
<v Speaker 3>need to take a probably a cold shower after all

1:16:17.720 --> 1:16:19.599
<v Speaker 3>that graphic design talk for.

1:16:19.600 --> 1:16:22.920
<v Speaker 1>That guy over there, my good friend Dan Rubinstein, for myself,

1:16:22.920 --> 1:16:25.519
<v Speaker 1>Tie Hilton Brand over here in Eastern PA. Thanks again

1:16:25.560 --> 1:16:29.600
<v Speaker 1>for listening. As always, appreciate your feedback. Celiverble at gmail

1:16:29.840 --> 1:16:33.320
<v Speaker 1>dot com. You know the drill. Stay safe, wash those hands.

1:16:33.320 --> 1:16:34.839
<v Speaker 1>We'll talk to you all in a week. In the meantime,

1:16:35.080 --> 1:16:36.160
<v Speaker 1>stay solid, peace,