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Speaker 1: Welcome to the solid verbal hell.

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Speaker 2: That for me.

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Speaker 3: I'm a man, I'm for I've heard so many players say, well,

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Speaker 3: I want to be happy.

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Speaker 4: You want to be happy for day Edith Stake is

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Speaker 4: that whoo whoo?

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Speaker 2: And them and.

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Speaker 1: Tie welcome back to the solid rebel boys and girls.

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Speaker 1: My name is Ty Hilda Brand on the other side

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Speaker 1: of this virtual studio way over there, still in sunny

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Speaker 1: southern California, the one and only Dan Rubinstein, Sir, how

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Speaker 1: are you.

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Speaker 3: Ty, I'm feeling some electricity in my bones. I'm gonna

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Speaker 3: I'm gonna be very honest with you. I love today's topic,

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Speaker 3: and so we're gonna tell you what the topic is.

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Speaker 3: You've seen the title of the show already, so you

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Speaker 3: kind of already know what it is. But there are

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Speaker 3: certain times where I am excited for a show, and

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Speaker 3: there are certain times where I'm like, I've never discussed

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Speaker 3: this topic with I don't think anybody out loud, and

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Speaker 3: this is like a very new thing for me. And

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Speaker 3: so in a new way, Ty, I am feeling the

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Speaker 3: the the protons and electrons of college football content.

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Speaker 1: Yeah, today is a different kind of show. It is.

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Speaker 1: It is fitting for us to tell you Please follow

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Speaker 1: us on Instagram, on Twitter, on Facebook, out on YouTube,

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Speaker 1: go on out to the subreddit Soliverble dot reddit dot

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Speaker 1: com all of those hotspots. If you don't already subscribe

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Speaker 1: to the podcast, please just google the soliverbal look for

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Speaker 1: us on Spotify, on Apple, on Google. Anywhere you can

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Speaker 1: get your podcasts, you can find our show. We go

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Speaker 1: year round. Got all sorts of exciting stuff that are

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Speaker 1: in the queue. Will tell you about if you sign

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Speaker 1: up for our newsletter is going out soliverble dot com.

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Speaker 1: Give us your email. We won't spam you a promise

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Speaker 1: to only send you good stuff. Yeah, before we get

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Speaker 1: into our show. This evening a week is past. The

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Speaker 1: The news in college football and frankly around sports and

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Speaker 1: around the globe has been dominated once more by the

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Speaker 1: death of George Floyd and stories of and demonstrations against

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Speaker 1: racial injustice. And I don't know if I could be

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Speaker 1: real here for a second, like we do a college

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Speaker 1: football show, right, yep, that's why everyone's here. But neither

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Speaker 1: one of us lives in a vacuum. Dan, We read

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Speaker 1: the news. The stories that we see of racial injustice

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Speaker 1: are awful. It's painful to see, and so the question

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Speaker 1: that's been lingering in my mind over the last week

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Speaker 1: is how we can use how I can use this

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Speaker 1: platform to help. And the truth is, I don't really know.

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Speaker 1: That's part of the problem for me. I don't know.

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Speaker 1: I do know that the world probably ain't gonna change

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Speaker 1: with another screwny white guy up here given in opinion

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Speaker 1: just to get a pat on the back. Yeah, And

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Speaker 1: as you know, that's not really my style. I just

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Speaker 1: I wanted Heballers to know that I that we we're

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Speaker 1: committed to listening, We're committed to learning how we can help.

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Speaker 3: Yeah, and we are going to do everything we can

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Speaker 3: to use our platform for good and for the most

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Speaker 3: human and empathetic reasons. It's ty. It's a very strange time,

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Speaker 3: given both the backdrop of everything that's happening culturally and

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Speaker 3: in the public health world, and so just from Afar,

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Speaker 3: just the outrage and the sadness and the desperation. But

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Speaker 3: at the same time, some hope seeing the best of

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Speaker 3: humanity come out of this, and hopefully the best of

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Speaker 3: public health come out of this as people take to

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Speaker 3: the streets rather admirably to make their voices heard. I'm

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Speaker 3: really hopeful that good will come of this, and that

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Speaker 3: there will be reform, and that there will be more

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Speaker 3: listening and more empathy and more humanity. And whether it's

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Speaker 3: you know, in policing, whether it's just an everyday conversation,

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Speaker 3: whether it's in the business world, whether it's in housing

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Speaker 3: and banking, and and just everything that society touches. And yes,

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Speaker 3: ty that obviously, as we'll get into includes sports and

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Speaker 3: college football. I'm hopeful that we are because we're in

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Speaker 3: a time where so many people can make their voices heard.

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Speaker 3: That we are in a forward moving era or generation.

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Speaker 3: So that's the silver lining of a lot of real,

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Speaker 3: just entrenched sadness that I think a lot of people feel.

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Speaker 1: The news has been dominated by stories such as this,

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Speaker 1: Jim Harbaugh and Mark Stoops and Tom Herman and Gus

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Speaker 1: Malzan and Mario Cristobaal and I'm sure countless others who

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Speaker 1: I don't have time to name here participating among the

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Speaker 1: many participating in demonstrations against racial injustice. So to your point, Dan,

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Speaker 1: some of the biggest names in college football out there

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Speaker 1: on the streets trying to do their part to help.

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Speaker 1: We also had a story down in Tallahassee about coach

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Speaker 1: Mike Norvell, this is a weird story. It took a turn.

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Speaker 1: It seems like it took a turn back for the good.

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Speaker 1: Marvin Wilson, a senior defensive tackle for the Knowles. He's

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Speaker 1: now saying he believes the team has grown in light

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Speaker 1: of a situation in which Mike Norvell gave comments to

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Speaker 1: the Athletic sort of misrepresented his interactions with the team

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Speaker 1: after the death of George Floyd. He commented that he

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Speaker 1: was communicating individually with every player, which apparently was not

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Speaker 1: the case. Wilson called him out on it. He says

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Speaker 1: that he and coach Norvell had a chat that preceded

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Speaker 1: a larger team discussion and that it feels like the

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Speaker 1: team growth.

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Speaker 3: Yeah, I imagine people have read the story, seeing the story

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Speaker 3: as it came and went. Hopefully it has gone and

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Speaker 3: Florida State is a closer team for it. But it's

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Speaker 3: Mike Norvell's saying in this interview that he connected individually

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Speaker 3: with Florida State players when it was more of a

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Speaker 3: mass text and he was there to respond if players

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Speaker 3: were to respond to the mass text to the team.

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Speaker 3: And so Marvin Wilson called the not really conveyed reality

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Speaker 3: of this situation, and I came away with a lot

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Speaker 3: of things. And I hope Florida State's close a ford,

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Speaker 3: and I hope communication is better for it as well.

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Speaker 3: But I came away my big picture thing was how

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Speaker 3: impressed I was with Marvin Wilson as a human. Holy well, wow,

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Speaker 3: was he impressive. That dude's going to do big things.

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Speaker 1: We had a story out of Iowa with dozens of

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Speaker 1: former Iowa football players speaking out the stories of racial

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Speaker 1: disparities and mistreatment within the Hawkeye football program. I'm lifting

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Speaker 1: this from the Daily Iowan because they described it much better,

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Speaker 1: more accurately than I could. But this centers around Chris Doyle,

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Speaker 1: who is the Iowa strength and conditioning coach. He was

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Speaker 1: apparently at the center of many of these allegations against

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Speaker 1: the program. He's been placed on leave pending an independent

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Speaker 1: review of those allegations. Also of note here, though, is

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Speaker 1: Kirk Farence has come out saying that he is committed

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Speaker 1: to changing the culture of the program. Iowa actually had

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Speaker 1: a bit of a Twitter band in place where players

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Speaker 1: were only allowed to have one pre approved tweet per month.

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Speaker 1: Something of that ilk. They have lifted that band now

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Speaker 1: so that players can participate in the nationwide discussion, especially

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Speaker 1: that discussion taking place on social media. So I think

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Speaker 1: it's good that the players now have a chance to

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Speaker 1: make their voice heard.

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Speaker 3: There were a lot of very serious and really disheartening

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Speaker 3: things being thrown around, and you know, when we look

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Speaker 3: at Iowa, it kind of seems that the sort of

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Speaker 3: consistency and continuity that the Hawkeyes have enjoyed has now

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Speaker 3: become kind of a weakness. I think I saw a

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Speaker 3: couple tweets about this, maybe from Pat Forty of SI

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Speaker 3: and I thought that was an interesting way of putting it,

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Speaker 3: because people are there for so long. Phil Parker, the

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Speaker 3: defensive coordinator, has been around forever there and you know,

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Speaker 3: Chris Doyle, the person at the center of this, I

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Speaker 3: think ninety nine. He's been there ninety nine and he's

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Speaker 3: one of the highest paid, if not the highest paid

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Speaker 3: strength coaches in college football. And so the picture that

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Speaker 3: was painted by all these former players was like, there

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Speaker 3: is an inner circle to Iowa football, and you're either

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Speaker 3: in it or out of it, and if you're in it,

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Speaker 3: you're like a made man and you're unimpeachable. If you remember,

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Speaker 3: this was the same strength coach they had the rhabdomialysis

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Speaker 3: in god, maybe almost a decade ago, and he then

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Speaker 3: went on to win like Iowa Assistant of the Year

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Speaker 3: at like the team function. And so there's like there's

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Speaker 3: a very insular nature, which I think is very valuable

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Speaker 3: to have that continuity in a way of running your culture,

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Speaker 3: if it's healthy for everybody, if if people are acting

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Speaker 3: professionally in like adults. And I understand there's a toughness

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Speaker 3: quotient to football and there should be. But when you

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Speaker 3: hear some of the stories about the way christ Doyle

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Speaker 3: would speak to some of the players, and the punishments

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Speaker 3: and the exercise and like just the way that you know,

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Speaker 3: they couldn't show up to practice with your hair a

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Speaker 3: certain way or with earrings and it was definitely slanted

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Speaker 3: in one way and not the other. And so there's

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Speaker 3: it seems like because they're so they've been so successful,

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Speaker 3: it's developing under recruited players, it's going to bowl games,

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Speaker 3: it's you know, beating more talented teams, sending players to

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Speaker 3: the draft high draft picks, that like, well, whatever they're

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Speaker 3: doing is working, so don't mess with it. But at

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Speaker 3: the same time, there is that thin line between success

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Speaker 3: and a kind of unhealthy culture, and so I hope

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Speaker 3: this brings out change. I hope this even if it's

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Speaker 3: hard to imagine Chris Doyle coming back with all of

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Speaker 3: these revelations coming out, and you know is a Darrell

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Speaker 3: Johnson Couliano's DJK who had an incredibly successful career that

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Speaker 3: ended with you remember the drug house story and you

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Speaker 3: know four of the five charges were dropped, and his

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Speaker 3: accounting of his career and how he was treated. Hopefully

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Speaker 3: it makes Kirk ference in the Iowa program better and

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Speaker 3: better listeners. But it definitely sounded like when you're listening

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Speaker 3: to these players one after the next, it definitely sounded like, Okay,

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Speaker 3: there needs to be pretty major cultural changes in Iowa City,

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Speaker 3: didn't it.

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Speaker 1: That was my impression as well. I was encouraged that

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Speaker 1: Kirk Farrens kind of acknowledged that saying that the culture

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Speaker 1: needs to change talk is cheap. We'll see if actions

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Speaker 1: can be put behind those words. But hopefully this is

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Speaker 1: the first step in acknowledging that perhaps there is a

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Speaker 1: bit of an issue within the program. So we'll see

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Speaker 1: where this goes.

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Speaker 3: It's one of those things where I'm currently in California

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Speaker 3: you're in Pennsylvania. You're not in the Iowa locker room.

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Speaker 3: You're not in the Florida State locker room. Neither am

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Speaker 3: i And so we're taking in the information we can get,

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Speaker 3: and so we assume that things are when things are successful,

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Speaker 3: like Florida State was, and then it turns out of

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Speaker 3: what they weren't so successful near the end of the

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Speaker 3: Jimbo Fisher era, and you know, Iowa with everything going

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Speaker 3: on now Clemson, which I'm sure we'll talk about in

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Speaker 3: a moment, where we just assume there's there's happiness and peace,

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Speaker 3: and that's that is our geographic and just the removed

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Speaker 3: privilege that we have of not being there every day

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Speaker 3: to sort of understand and not hear these players. Not

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Speaker 3: hear these players because at a lot of these places,

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Speaker 3: they just don't have voices.

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Speaker 1: Let's talk about the Clemson story. Dabo Sweeney has attempted

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Speaker 1: to clarify a situation in which an assistant coach used

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Speaker 1: a racial swur in twenty seventeen. Dado has been trying

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Speaker 1: to clean this one up.

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Speaker 3: Yeah, so this was in reference to an incident two

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Speaker 3: or three years ago with an assistant who used the

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Speaker 3: N word. But more talking about the language that players

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Speaker 3: were using. He wasn't being accusatory or calling a player

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Speaker 3: by a racial epithet. It was more just him saying

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Speaker 3: it out loud. There was another incident with music being

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Speaker 3: played in the locker room while Dabosweeney was giving a

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Speaker 3: prospective new assistant coach a tour, and he wanted the

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Speaker 3: locker room to present itself, in Dabo's eyes, more professionally

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Speaker 3: and more maturely, and so there was some insensitivity. It

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Speaker 3: seemed that like Dabbo was the sort of cultural arbiter

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Speaker 3: in that situation. He's a great football coach ti he

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Speaker 3: absolutely is, absolutely and seems to like speaking from his

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Speaker 3: gut for better or worse.

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Speaker 4: Uh.

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Speaker 3: And that's on a certain level admirable. I guess it

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Speaker 3: depends what he says. The issue, it appears to me,

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Speaker 3: is with his platform, because he'll say, like the ah

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Speaker 3: shucks that were just a football program, that kind of thing,

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Speaker 3: with his platform, with his sway, with the amount of

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Speaker 3: people wearing orange and purple, that will hang on his

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Speaker 3: every word. He does have a responsibility not just to

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Speaker 3: his team, which he absolutely does as you know, the

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Speaker 3: big capital l leader of men, but it's it's public,

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Speaker 3: it's you know, he's selling kids, he's selling parents on

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Speaker 3: taking teenagers and turning them into men. And so as

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Speaker 3: this becomes a time of what it's a time of listening,

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Speaker 3: perhaps readjusting one's out look to recognize unconscious biases. So

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Speaker 3: how he pronounced that biases biases to be more mindful about,

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Speaker 3: you know, the power he has over his players. If

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Speaker 3: you remember, there was a story about him kind of

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Speaker 3: all but discouraging a sit in that Clemson players wanted

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Speaker 3: to participate in on the Clemson campus and he was like,

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Speaker 3: you better know what you get into. And it was

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Speaker 3: sort of like coded language that sort of sent a

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Speaker 3: message that I'm okay with it, but not really that

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Speaker 3: kind of thing. And then he puts out this fourteen

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Speaker 3: minute statement where I think he comes across as pretty genuine,

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Speaker 3: but also at the same time he's very defensive, and

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Speaker 3: so the better part of me is thinking, Okay, you

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Speaker 3: know what he has He has woken up. He has

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Speaker 3: awakened to a conversation that he didn't realize that there

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Speaker 3: was a gravity to it. You know, he had comments

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Speaker 3: about Colin Kaepernick a few years ago, and you know,

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Speaker 3: protesters can just leave America if they don't like it,

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Speaker 3: and you know, really insensitive, and I just I'm hopeful

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Speaker 3: that this has has given him new perspective, and I'm

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Speaker 3: hopeful that he is listening more than he is speaking.

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Speaker 3: I really am, and that would be amazing if he is.

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Speaker 3: But the statement hit a lot of weirdly defensive notes

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Speaker 3: to me in this time.

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Speaker 1: He's very good at the sneaky qualifiers when he's talking.

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Speaker 1: I've always found that about him, and I do feel

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Speaker 1: like most of what he says comes from a very

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Speaker 1: genuine place. But the sneaky qualifiers, frankly, they sneak up

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Speaker 1: on you, right, and it does make you wonder sometimes

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Speaker 1: what he's really thinking. But Dabo is now dealing with

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Speaker 1: this situation at Clemson, as so many are around the country.

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Speaker 1: Another story here. Utah defensive coordinator Morgan Scally has been

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Speaker 1: suspended indefinitely for a social media post that referenced a

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Speaker 1: twenty thirteen text thread yes, which included a racial slur.

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Speaker 1: A number of former players have come to his defense,

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Speaker 1: vouching for his character. But again, given where we're at

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Speaker 1: right now, this is the kind of story that is

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Speaker 1: all too prevalent, and.

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Speaker 3: Yes, this is especially this is a time when voices

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Speaker 3: are being empowered that hadn't been while they were active players,

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Speaker 3: in this case Utah players. And have you heard the

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Speaker 3: phrase ignore everything before the butt? Have you heard that phrase?

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Speaker 1: Oh, I believe I've said that on this program. It's

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Speaker 1: very I think I'm the one who may have said that, right.

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Speaker 3: Yeah, there were a lot of players who came out

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Speaker 3: and said we or I adore coach scally, but he

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Speaker 3: did act a little bit cringe worthy more often than

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Speaker 3: he should have. That was that seemed to be the

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Speaker 3: sentiment he's been. What a Utah lifer he was. If

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Speaker 3: he's an All American man, he's certainly a tremendous player

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Speaker 3: for Utah safety under Urban Meyer and coached under Kyle

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Speaker 3: Whittingham as his first job as a grad assist in

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Speaker 3: a safety's coach special teams, and now so these last

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Speaker 3: two years has been a terrific defensive coordinator. But when

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Speaker 3: I was reading the story about things he would say

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Speaker 3: to players and how scared they were of speaking up

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Speaker 3: around him, it kind of seemed like and I have

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Speaker 3: not looked at the coaching staff from you know, between

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Speaker 3: two thousand and eight and now essentially, but I've looked

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Speaker 3: at well, no, I shouldn't say that. I looked at

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Speaker 3: the current coaching staff, and it's a pretty admirably diverse

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Speaker 3: one up and down, you know, the different positions. I

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Speaker 3: almost wonder if there were no coaches who had the

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Speaker 3: temerity or were able to get through to him, pulling

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Speaker 3: him aside, you know, in twenty eleven, twenty thirteen, two

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Speaker 3: thousand and nine, and two thousand and eight, to say

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Speaker 3: you gotta pull back just a you're going a little

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Speaker 3: you're going a little far there. I don't know if

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Speaker 3: that's on Kyle Whittingham. It probably is, if everything you

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Speaker 3: know falls to Kyle Whittingham, it ultimately does. But I

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Speaker 3: almost wonder if nobody was able to get through to him,

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Speaker 3: and also maybe the fact that he's a lifer in Utah.

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Speaker 3: He's recruit it everywhere. But you know, his perspective, especially

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Speaker 3: as it seems towards players of color, it seemed lacking,

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Speaker 3: like a very human note. But this is everything ignored

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Speaker 3: before the butt. But his players, I suppose, as a

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Speaker 3: strict coach, seem to love him. And I mean strictly

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Speaker 3: as a coach, not as a strict coach. But there

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Speaker 3: was all, there's just almost to a person in I

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Speaker 3: think it was the athletic wrote the article. Talking to

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Speaker 3: former players that played for him. We're like, we love him,

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Speaker 3: but yeah, he was really rough as a human, like

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Speaker 3: not a fully formed human in the way of dealing

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Speaker 3: with people from different backgrounds. And so I'm hopeful for

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Speaker 3: change again. I'm going to try to come out of

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Speaker 3: this as positively and as silver lininglye as I possibly can.

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Speaker 3: I'm hopeful it's a wake up call. But when you

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Speaker 3: see those types of patterns, you're like, these these are

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Speaker 3: not our best and brightest. These are best and brightest

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Speaker 3: defensive coordinator and so helpful. But ready to move on,

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Speaker 3: I think.

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Speaker 1: All right, Well, that's all the news I have for now.

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Speaker 1: We'll continue talking about relevant stories in and around the

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Speaker 1: world of college football and continue this discussion as best

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Speaker 1: we can. But please do write in solid verbal at

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Speaker 1: gmail dot com. Let us know what's on your mind.

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Speaker 1: We're here. We'd love to hear from you. We very

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Speaker 1: much appreciate your support and for making us part of

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Speaker 1: your day.

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Speaker 3: Yeah, and on a much more micro level, Tye, I'm

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Speaker 3: excited for today's show.

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Speaker 2: Okay.

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Speaker 1: You know we like to try and cover all bases. Yeah,

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Speaker 1: on the college football front. College football has many tentacles.

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Speaker 1: We talk about as many of them as we can.

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Speaker 1: This is not one that we have spent too much

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Speaker 1: time talking about. We've mentioned it in passing, but we've

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Speaker 1: never done a show on the social media aspect of

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Speaker 1: college football, in particular now the large scale operation that

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Speaker 1: many programs are running to position themselves as trendy and

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Speaker 1: appealing to recruits, and it's a very very important thing.

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Speaker 1: So on that side of the coin, we're excited to

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Speaker 1: bring on Derek Markle, the newly minted creative director for

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Speaker 1: the Michigan State Spartans.

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Speaker 3: Yes, and while that's sort of a vague term, he

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Speaker 3: is in charge of the sort of outward facing social

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Speaker 3: media and internet presence, be it on Twitter, Instagram. Perhaps

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Speaker 3: I don't know what their YouTube presence is like, but

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Speaker 3: especially on Instagram, where recruits are and your friend Anne

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Speaker 3: also is. He is in charge of the message that

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Speaker 3: Michigan State is sending out to prospective football players and

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Speaker 3: also existing Michigan State football fans. And in terms of importance,

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Speaker 3: I think it's a pretty underrated job because they are

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Speaker 3: essentially the visual recruiters for the football program, especially one

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Speaker 3: like Michigan State that is is transitioning coaches from markd'

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Speaker 3: antonio to Mel Tucker. Is I think trying to enter

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Speaker 3: into a new era in terms of cool is the

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Speaker 3: wrong word, but refreshing the brand. Perhaps. If you look

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Speaker 3: at what Michigan State is putting out recently as compared

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Speaker 3: to how they position themselves as a program before, it

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Speaker 3: certainly seems different that they've gotten younger with their coach, certainly,

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Speaker 3: and I think a there's a different vibe I would

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Speaker 3: say to how Michigan State is positioning itself a lot younger.

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Speaker 3: So Derek is in charge of that, and what they're

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Speaker 3: doing is pretty incredible. And you know what, Ty, what

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Speaker 3: a lot of programs are doing is pretty incredible.

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Speaker 1: Oh yeah.

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Speaker 3: Focus on video and graphic design and letting players and

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Speaker 3: their families visualize themselves in a specific uniform or on

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Speaker 3: this field or you know, signing autographs or being drafted

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Speaker 3: or anything like that. It's all really an impressive way

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Speaker 3: to sell a program. And we saw it recently with

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Speaker 3: you know, I think it was Bruce Feldman who of

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Speaker 3: Bruce and he wrote breaking on Twitter like breaking news.

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Speaker 3: USC hires two important members of LSU's video department, as

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Speaker 3: in like video promotion, not filming practices. I'm pretty sure

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Speaker 3: it's making promotional videos, which at first glance and I

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Speaker 3: was one of the people to make fun of that.

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Speaker 3: And I don't know what type of impact they'll have

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Speaker 3: at USC. I think a lot will depend on what

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Speaker 3: they actually accomplish on the field. But it can't hurt

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Speaker 3: in the way that USC has gotten that their messaging.

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Speaker 3: And I know we like to make fun of USC

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Speaker 3: as Oregon fan, an Oregon fan and a Notre Dame fan,

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Speaker 3: but everybody needs to stay current tie. Everybody needs to

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Speaker 3: share their message out right, no for.

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Speaker 1: Sure, and then on the other side of the coin,

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Speaker 1: which to your point getting the message out. If you

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Speaker 1: are a big time recruit, you got to go to

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Speaker 1: one guy and one guy only if you want to

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Speaker 1: build your own personal brand. And that guy is Hayes Faucet, who,

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Speaker 1: as we under stand, will be a freshman at LSU

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Speaker 1: will be joining up with the LSU staff to contribute

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Speaker 1: in that department, but he has made a name for

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Speaker 1: himself working on behalf of some of the most prize

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Speaker 1: recruits in all of college football. If you go on

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Speaker 1: out to his Twitter and Instagram feeds. You can see

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Speaker 1: some of his fine work. As guys are narrowing down

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Speaker 1: the field, their top five, their top three, as they

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Speaker 1: make their announcement. You need to get some kind of

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Speaker 1: creative treatment to make a splash, and that is the

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Speaker 1: role that Hayes has served very notably over the last

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Speaker 1: couple of years. So what we're trying to do today

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Speaker 1: is just cover where social media is at from the

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Speaker 1: college program side, from the recruiting side as well. It

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Speaker 1: is such an interesting ecosystem that, as you said, I

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Speaker 1: don't think we've ever really talked that much about out Loud.

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Speaker 1: We've certainly never done a show in it, So this

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Speaker 1: could go a number of different directions.

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Speaker 3: Yeah, no, I think it's completely fascinating. And these are

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Speaker 3: the people in the graphic design, whether it's at a

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Speaker 3: program level or on a recruit level. And Hayes has

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Speaker 3: been doing this since I think he was fourteen or

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Speaker 3: fifteen years old. Believe he's from Louisiana, And I can

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Speaker 3: understand why somebody who's been a college football fan would say, like, God,

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Speaker 3: this is all such fluff, This is all such meaningless fluff.

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Speaker 3: In my day, we just rubbed dirt on our phones, whatever.

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Speaker 1: Your father's football.

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Speaker 3: Yeah, I kind of get that. But at the same time,

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Speaker 3: there's something fascinating. We get this question all the time

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Speaker 3: in person, we had voicemails, we get emails, dms, whatever.

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Speaker 3: How do I get into sports? How do I work

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Speaker 3: in sports? How do I work in sports media? How

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Speaker 3: do I figure out how to get a job at

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Speaker 3: my dream job working in sports? And I think both

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Speaker 3: Derek and he was at Toledo and Colorado before Michigan

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Speaker 3: State and Hayes are really good examples of self starters

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Speaker 3: who earn trust. In the case of Hayes, especially because

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Speaker 3: he knows where everybody's going. They got to tell them

434
00:23:55,400 --> 00:23:57,159
Speaker 3: where they're going. He's got to know to make a

435
00:23:57,280 --> 00:24:00,760
Speaker 3: USC and Arkansas and LSU a Tennessee graphic ever, and

436
00:24:00,840 --> 00:24:04,320
Speaker 3: so to build trust with people in the sport, and

437
00:24:04,359 --> 00:24:08,719
Speaker 3: then also to consistently be dependable and deliver a product

438
00:24:08,800 --> 00:24:11,639
Speaker 3: to people within the sport. I think it's fascinating that

439
00:24:11,680 --> 00:24:14,600
Speaker 3: people are figuring out new ways in the NBA. You

440
00:24:14,600 --> 00:24:17,280
Speaker 3: saw its House of Highlights. Is the guy who really

441
00:24:17,280 --> 00:24:20,560
Speaker 3: put together a really nice video presence on Instagram, So

442
00:24:20,680 --> 00:24:23,320
Speaker 3: thinking about new ways to break into the industry, and

443
00:24:23,359 --> 00:24:26,080
Speaker 3: I think both Derek and Hayes are great examples of

444
00:24:26,520 --> 00:24:29,520
Speaker 3: younger self starters who have found their niche in the

445
00:24:29,560 --> 00:24:33,679
Speaker 3: sports world. It's endlessly fascinating to me how good a

446
00:24:33,760 --> 00:24:36,679
Speaker 3: job they do. But also, Ty, if we can go

447
00:24:36,720 --> 00:24:41,320
Speaker 3: in the wayback machine for just a minute here, I remember,

448
00:24:41,520 --> 00:24:42,720
Speaker 3: I want to say it was two thousand and five,

449
00:24:42,760 --> 00:24:47,359
Speaker 3: maybe two thousand and four Oregon convinced Jonathan Stewart to

450
00:24:47,440 --> 00:24:50,680
Speaker 3: attend the university and become a Duck. And it also

451
00:24:50,760 --> 00:24:52,880
Speaker 3: came out that one of the ways that they recruited

452
00:24:52,960 --> 00:24:57,080
Speaker 3: him was putting together, for lack of a better term,

453
00:24:57,080 --> 00:25:01,959
Speaker 3: at Jonathan stewart comic book, a bit graphical representation of

454
00:25:02,000 --> 00:25:04,480
Speaker 3: what he would look like as an Oregon Duck, and

455
00:25:04,560 --> 00:25:07,080
Speaker 3: everybody sort of said, wow, that's really creative, or like, wow,

456
00:25:07,119 --> 00:25:09,240
Speaker 3: that's over the top. Only Oregon would do that. They're

457
00:25:09,600 --> 00:25:11,960
Speaker 3: they're so pathetic and desperate for attention. They don't have

458
00:25:12,000 --> 00:25:14,280
Speaker 3: to the tradition to fall back on, so they have

459
00:25:14,320 --> 00:25:18,000
Speaker 3: to do gimmicks to get the attention of recruits. Maybe,

460
00:25:18,480 --> 00:25:21,720
Speaker 3: but guess what we just finished talking about, Ty. It

461
00:25:21,840 --> 00:25:26,000
Speaker 3: being big news that a tradition rich program like USC

462
00:25:26,640 --> 00:25:29,600
Speaker 3: had to make a big deal of hiring new social

463
00:25:29,720 --> 00:25:34,199
Speaker 3: media guys to help with recruiting and program branding. So

464
00:25:34,240 --> 00:25:37,399
Speaker 3: and that was fifteen years ago that Oregon was actually

465
00:25:37,480 --> 00:25:39,720
Speaker 3: a team that got in trouble for doing something that

466
00:25:39,800 --> 00:25:42,560
Speaker 3: nobody else was able to do necessarily. It was an

467
00:25:42,600 --> 00:25:45,520
Speaker 3: NCAA no no to create a comic book. It was

468
00:25:45,520 --> 00:25:48,760
Speaker 3: over the top recruiting wise, and now it is just

469
00:25:49,320 --> 00:25:51,879
Speaker 3: the norm. So I'm panting myself on the back as

470
00:25:51,880 --> 00:25:55,080
Speaker 3: an Oregon fan, but it's fascinating to see the circle

471
00:25:55,200 --> 00:25:57,879
Speaker 3: of sort of promotion and publicity when it comes to

472
00:25:58,280 --> 00:26:02,480
Speaker 3: recruiting and artwork. Well everyone's doing it now. Yeah, and

473
00:26:03,280 --> 00:26:06,199
Speaker 3: you know you almost have to the big thing. And

474
00:26:06,200 --> 00:26:09,359
Speaker 3: people who work in the business world know this the

475
00:26:09,440 --> 00:26:13,280
Speaker 3: hardest question to answer with regard to social media. In

476
00:26:13,320 --> 00:26:17,040
Speaker 3: the business world, it's always around ROI, you know, like,

477
00:26:17,640 --> 00:26:21,440
Speaker 3: what's the return on this investment? Because you're putting time,

478
00:26:21,480 --> 00:26:25,600
Speaker 3: you're putting energy sometimes actual real money into this.

479
00:26:26,240 --> 00:26:30,120
Speaker 1: Is it all worth it? Now? That's easier to define

480
00:26:30,160 --> 00:26:32,879
Speaker 1: if you're friend of the show bombas let's say, I

481
00:26:32,920 --> 00:26:36,640
Speaker 1: don't know right, Like you can measure success by how

482
00:26:36,640 --> 00:26:40,679
Speaker 1: many pairs of socks you sell. It's easy but how

483
00:26:40,720 --> 00:26:42,800
Speaker 1: do you quantify that? If you're a college football team.

484
00:26:43,280 --> 00:26:46,800
Speaker 1: It's a good question like who is the audience? How

485
00:26:46,800 --> 00:26:50,800
Speaker 1: do you measure success? What is the cost of not

486
00:26:50,880 --> 00:26:53,320
Speaker 1: doing it at all? These are all, I think, very

487
00:26:53,320 --> 00:26:55,879
Speaker 1: real questions and it it kind of speaks to the

488
00:26:55,960 --> 00:26:59,879
Speaker 1: larger question of social media. What is this all about?

489
00:27:00,400 --> 00:27:02,760
Speaker 1: What value does this have? So we're going to talk

490
00:27:02,800 --> 00:27:04,719
Speaker 1: to Derek, We're going to talk to Hayes about the

491
00:27:05,400 --> 00:27:09,760
Speaker 1: important roles they have served and continue to serve on

492
00:27:09,800 --> 00:27:12,640
Speaker 1: the college football front. Again, if you're going out there,

493
00:27:12,680 --> 00:27:14,440
Speaker 1: if you want to find out about your favorite recruit

494
00:27:14,520 --> 00:27:17,840
Speaker 1: or your favorite perspective recruit, chances are that one of

495
00:27:17,880 --> 00:27:20,600
Speaker 1: these guys has a saying it so different show, But

496
00:27:20,640 --> 00:27:21,800
Speaker 1: I'm excited to talk about it.

497
00:27:22,040 --> 00:27:25,800
Speaker 3: What would a Tie hilden Brandt edit look like? A

498
00:27:25,800 --> 00:27:28,960
Speaker 3: photoshop edit? Like, if somebody were to convince you, as

499
00:27:28,960 --> 00:27:32,040
Speaker 3: a podcast host and producer, you need to come do

500
00:27:32,160 --> 00:27:34,960
Speaker 3: this for our company, whether it's sports media or a

501
00:27:35,040 --> 00:27:38,160
Speaker 3: podcast company, whatever, what type of visual would they need

502
00:27:38,200 --> 00:27:40,880
Speaker 3: to photoshop you into? Is it like you with three

503
00:27:40,920 --> 00:27:43,840
Speaker 3: different engineers, Is it you with a in a soundproof

504
00:27:43,960 --> 00:27:47,960
Speaker 3: room with posters with Yako and you know, it needs

505
00:27:48,000 --> 00:27:48,240
Speaker 3: to be.

506
00:27:49,080 --> 00:27:53,040
Speaker 1: It needs to be very cheesy okay, and probably have

507
00:27:53,160 --> 00:27:58,520
Speaker 1: some sort of like Mars background. I would like an

508
00:27:58,560 --> 00:28:02,280
Speaker 1: otherworldly kind of of Moti life going on.

509
00:28:02,920 --> 00:28:05,520
Speaker 3: I'm fascinated if you were given endless funds what you're

510
00:28:05,680 --> 00:28:08,160
Speaker 3: with the ty hilden Brandt Lab, when when you're telling

511
00:28:08,160 --> 00:28:11,439
Speaker 3: people you're deep in the lab, what that lab looks like?

512
00:28:11,520 --> 00:28:13,480
Speaker 3: And I think a space theme only makes sense.

513
00:28:13,800 --> 00:28:18,480
Speaker 1: Yeah, the lab would be would be something else zero gravity.

514
00:28:18,520 --> 00:28:20,640
Speaker 1: I you know, I don't know how much it costs

515
00:28:20,680 --> 00:28:23,879
Speaker 1: to make that, but that would really be emerging of

516
00:28:23,920 --> 00:28:25,040
Speaker 1: the two loves right there.

517
00:28:25,160 --> 00:28:27,800
Speaker 3: But isn't that like in real life? Isn't that what

518
00:28:27,880 --> 00:28:31,119
Speaker 3: these college football programs are tasked with doing, Getting to

519
00:28:31,200 --> 00:28:34,320
Speaker 3: know a prospective student athlete and say, if they're into music,

520
00:28:34,359 --> 00:28:36,440
Speaker 3: or if they're into food, or if they're into space,

521
00:28:37,040 --> 00:28:40,720
Speaker 3: to design a photoshop or an illustrate or edit around

522
00:28:40,720 --> 00:28:44,280
Speaker 3: that passion to make it feel like, Okay, Michigan State

523
00:28:44,680 --> 00:28:47,920
Speaker 3: or Texas Tech, that that feels it just feels like

524
00:28:48,000 --> 00:28:51,200
Speaker 3: my new home. They get me, right, Isn't that? Isn't

525
00:28:51,200 --> 00:28:52,360
Speaker 3: it all full circle in that way?

526
00:28:53,240 --> 00:28:55,400
Speaker 1: I believe so? And I know a guy we can ask.

527
00:28:55,360 --> 00:28:59,480
Speaker 3: Dan, and with that tie, we bring on from Michigan

528
00:28:59,560 --> 00:29:03,720
Speaker 3: State the creative director of the football program. I think

529
00:29:03,720 --> 00:29:05,640
Speaker 3: that's his title. He can correct us if we're wrong,

530
00:29:06,160 --> 00:29:10,960
Speaker 3: Derek Markle, who is deep in some sort of creative lab.

531
00:29:11,040 --> 00:29:15,400
Speaker 3: I'm positive that we're interrupting some photo shop or final

532
00:29:15,440 --> 00:29:18,360
Speaker 3: cut or illustrator activity. Derek, how are you?

533
00:29:19,440 --> 00:29:20,920
Speaker 2: I've member the best day of my life. Man, how

534
00:29:20,920 --> 00:29:21,640
Speaker 2: are you? Guys?

535
00:29:22,800 --> 00:29:27,120
Speaker 3: I love hearing that so real quick. We both have

536
00:29:27,160 --> 00:29:28,600
Speaker 3: a ton of questions. Ty and I both have a

537
00:29:28,600 --> 00:29:31,880
Speaker 3: ton of questions. But your title is the creative director

538
00:29:31,920 --> 00:29:35,680
Speaker 3: at Michigan State, which sounds very impressive and very cool,

539
00:29:36,160 --> 00:29:39,680
Speaker 3: and it also is could be interpreted as very vague.

540
00:29:40,040 --> 00:29:43,400
Speaker 3: So what do you do for Spartan football?

541
00:29:44,720 --> 00:29:47,560
Speaker 2: Yeah? I get that question quite a bit.

542
00:29:47,600 --> 00:29:52,320
Speaker 4: Actually, So I'm Born and Reid's graphic designer, and that's

543
00:29:52,360 --> 00:29:54,680
Speaker 4: what I had been in my career up until this

544
00:29:54,720 --> 00:29:57,040
Speaker 4: move division City, where I got a double promotion to

545
00:29:57,080 --> 00:30:00,480
Speaker 4: be the creative director, and now I oversee the pretty

546
00:30:00,520 --> 00:30:01,680
Speaker 4: much that whole greative process.

547
00:30:01,680 --> 00:30:04,440
Speaker 2: We have ways of Lizzy to.

548
00:30:04,520 --> 00:30:08,200
Speaker 4: Other designers, and then Paul and Austin, who are two videographers,

549
00:30:08,200 --> 00:30:11,160
Speaker 4: and the two students too. So I kind of oversee

550
00:30:11,200 --> 00:30:14,440
Speaker 4: the whole process, and that's everything from recruiting to our

551
00:30:14,480 --> 00:30:19,040
Speaker 4: social media stuff to facility graphics and large scale things.

552
00:30:18,640 --> 00:30:22,880
Speaker 2: It is a load of title, but I'm pretty much

553
00:30:22,920 --> 00:30:23,680
Speaker 2: a graphic designer.

554
00:30:24,800 --> 00:30:27,880
Speaker 3: Okay, so you say graphic designer. That can cover a

555
00:30:27,880 --> 00:30:29,800
Speaker 3: lot of things. So I think people are used to

556
00:30:29,840 --> 00:30:33,840
Speaker 3: seeing because they follow their favorite programs on Twitter or Instagram,

557
00:30:34,080 --> 00:30:37,040
Speaker 3: They're used to seeing these pretty incredible I mean, the

558
00:30:37,360 --> 00:30:40,320
Speaker 3: sort of state of graphic design in college football especially

559
00:30:40,400 --> 00:30:42,959
Speaker 3: has taken a pretty big jump up these last few years.

560
00:30:43,080 --> 00:30:45,920
Speaker 3: They're used to seeing these big, splashy images of players

561
00:30:45,920 --> 00:30:48,160
Speaker 3: when they set a record, or a recruit when he

562
00:30:48,240 --> 00:30:50,840
Speaker 3: commits to the program, or a coach does something incredible

563
00:30:50,920 --> 00:30:55,480
Speaker 3: or welcoming in a new coach. So what is the process?

564
00:30:55,560 --> 00:30:59,680
Speaker 3: What when we talk about photoshops and splashy graphics, what

565
00:30:59,800 --> 00:31:02,400
Speaker 3: is the process? Who is making them? How long does

566
00:31:02,440 --> 00:31:05,240
Speaker 3: it take? And what are the things you focus on

567
00:31:05,640 --> 00:31:09,200
Speaker 3: in running a creative department, as big or small as

568
00:31:09,200 --> 00:31:09,600
Speaker 3: it may be.

569
00:31:11,800 --> 00:31:13,800
Speaker 4: I mean, the first thing to consider is just that brand.

570
00:31:14,760 --> 00:31:16,640
Speaker 4: When you see something that we put out on social media,

571
00:31:16,640 --> 00:31:18,520
Speaker 4: I mean, you should look at it and just know, like, hey,

572
00:31:18,520 --> 00:31:21,880
Speaker 4: that's something from Michigan State. That's like the first element

573
00:31:21,960 --> 00:31:23,920
Speaker 4: that we always try to implement.

574
00:31:24,000 --> 00:31:25,360
Speaker 2: It's just that, hey, it's got that.

575
00:31:25,400 --> 00:31:29,240
Speaker 4: Strong brand consistency, right, and a lot of people, i

576
00:31:29,240 --> 00:31:31,480
Speaker 4: mean people just see the finished product of what we make,

577
00:31:31,560 --> 00:31:34,360
Speaker 4: like people don't know the inner workings of how long

578
00:31:34,400 --> 00:31:35,240
Speaker 4: some of this stuff takes.

579
00:31:35,240 --> 00:31:39,240
Speaker 2: And that's it's kind of different for each project.

580
00:31:39,280 --> 00:31:41,880
Speaker 4: I mean, some things can take I don't know, half

581
00:31:41,880 --> 00:31:43,320
Speaker 4: an hour, and then some things can take a full

582
00:31:43,400 --> 00:31:46,360
Speaker 4: day to make. It's just kind of dependent. But when

583
00:31:46,360 --> 00:31:48,720
Speaker 4: you see like those those cutouts of the players and

584
00:31:48,720 --> 00:31:52,280
Speaker 4: the coaches and all of that, that's that's the groundwork

585
00:31:52,320 --> 00:31:53,160
Speaker 4: that takes the most time.

586
00:31:53,400 --> 00:31:54,560
Speaker 2: It's definitely time consuming.

587
00:31:54,640 --> 00:31:59,680
Speaker 3: I'm sure. So you you're at Michigan State, you're brand

588
00:31:59,680 --> 00:32:02,680
Speaker 3: new to the job. Essentially, you come over with coach Meltucker.

589
00:32:02,680 --> 00:32:05,120
Speaker 3: You were with him at Colorado and before that, believe

590
00:32:05,120 --> 00:32:10,120
Speaker 3: you were at Toledo. I was you were in demand

591
00:32:10,440 --> 00:32:13,080
Speaker 3: at Toledo. People saw your work and in the same

592
00:32:13,160 --> 00:32:15,680
Speaker 3: way and we you know, it's very easy to joke

593
00:32:15,680 --> 00:32:17,440
Speaker 3: about I saw you know, it was a big deal

594
00:32:17,480 --> 00:32:21,120
Speaker 3: when USC hired away two LSU videographers who are part

595
00:32:21,120 --> 00:32:24,800
Speaker 3: of their creative department. But that's where we are now,

596
00:32:25,200 --> 00:32:29,560
Speaker 3: where people are valuing marketing and recruiting and promotion. What

597
00:32:30,120 --> 00:32:33,160
Speaker 3: has been your career arc like, because a lot of

598
00:32:33,200 --> 00:32:35,040
Speaker 3: people listen to this they want to work in sports.

599
00:32:35,320 --> 00:32:40,240
Speaker 3: How did you go from graphic design student to creative director?

600
00:32:40,320 --> 00:32:43,360
Speaker 3: And are you yet twenty five years old?

601
00:32:44,200 --> 00:32:46,000
Speaker 2: Yeah? I just turned twenty seven a couple of weeks ago.

602
00:32:47,000 --> 00:32:49,280
Speaker 3: Oh okay, you're twenty seven's but you have a department

603
00:32:49,280 --> 00:32:51,080
Speaker 3: at a major place. How does that happen?

604
00:32:51,360 --> 00:32:52,000
Speaker 2: Yeah?

605
00:32:53,040 --> 00:32:55,400
Speaker 4: I was just kind of snowballed into something huge. I

606
00:32:55,440 --> 00:33:00,239
Speaker 4: started at Toledo in twenty fourteen as an intern, just

607
00:33:00,240 --> 00:33:04,080
Speaker 4: doing some marketing projects like stuff for ticket sales and

608
00:33:04,080 --> 00:33:08,360
Speaker 4: the smaller projects. And then when the girl that had

609
00:33:08,560 --> 00:33:11,600
Speaker 4: my eventual job at Toledo she left and got a

610
00:33:11,680 --> 00:33:14,600
Speaker 4: job with the Detroit Testings and she called NASPA would

611
00:33:14,600 --> 00:33:17,720
Speaker 4: be interested in interviewing for her old position. So I

612
00:33:17,720 --> 00:33:19,320
Speaker 4: went and interviewed, got the job, and that was only.

613
00:33:19,240 --> 00:33:20,920
Speaker 2: A couple of months after I graduated college.

614
00:33:21,400 --> 00:33:24,880
Speaker 4: The timing of that was perfect, and I think people

615
00:33:24,880 --> 00:33:28,000
Speaker 4: will kind of notice. And it's really like being in

616
00:33:28,040 --> 00:33:31,600
Speaker 4: this field, everything that we do is visual, so our

617
00:33:31,640 --> 00:33:34,440
Speaker 4: portfolio is pretty much just out there for the public

618
00:33:34,480 --> 00:33:36,760
Speaker 4: to see, so that makes it a little bit easier

619
00:33:36,760 --> 00:33:39,160
Speaker 4: for schools and say like, hey, this kid from Twledo

620
00:33:39,280 --> 00:33:41,080
Speaker 4: is doing good, but see if he's being interested coming

621
00:33:41,120 --> 00:33:46,760
Speaker 4: to Colorado. And then that's exactly what happened. Tessa Akers,

622
00:33:46,800 --> 00:33:49,520
Speaker 4: who's our director of on campus recruiting at Colorado, she

623
00:33:50,160 --> 00:33:52,000
Speaker 4: sent me a message on Twitter. This is after I've

624
00:33:52,040 --> 00:33:54,800
Speaker 4: been working at Tweedo for about three years and asked

625
00:33:54,840 --> 00:33:59,040
Speaker 4: I've been interested in a job out at Colorado. Actually, yeah,

626
00:33:59,560 --> 00:34:03,120
Speaker 4: I doan do that. And then that was the best

627
00:34:03,120 --> 00:34:05,600
Speaker 4: decision I could have made, because then that's when coach

628
00:34:05,640 --> 00:34:08,800
Speaker 4: Tucker and I started working together, and I couldn't imagine

629
00:34:08,840 --> 00:34:09,759
Speaker 4: working for a different boss.

630
00:34:09,800 --> 00:34:13,000
Speaker 2: Now, been great work with him for the past a

631
00:34:13,000 --> 00:34:13,880
Speaker 2: little over a year.

632
00:34:13,840 --> 00:34:18,440
Speaker 1: Now, Derek, this is a really creative way to apply

633
00:34:18,520 --> 00:34:21,920
Speaker 1: your skills to be on the side of a football program.

634
00:34:22,320 --> 00:34:24,960
Speaker 1: I know what it's like from the perspective of a

635
00:34:25,040 --> 00:34:28,719
Speaker 1: business to go out there and promote social media graphics

636
00:34:28,760 --> 00:34:31,040
Speaker 1: and assets that I know take a lot of time

637
00:34:31,080 --> 00:34:34,640
Speaker 1: to create. But I'm wondering, how do you, as the

638
00:34:34,680 --> 00:34:40,560
Speaker 1: new creative director of this endeavor? How do you define success. Obviously,

639
00:34:40,600 --> 00:34:43,440
Speaker 1: you want to make cool stuff and quality is first

640
00:34:43,440 --> 00:34:47,160
Speaker 1: and foremost. But as you're taking a knee, as you're

641
00:34:47,200 --> 00:34:50,400
Speaker 1: thinking about things, how do you measure success?

642
00:34:51,560 --> 00:34:53,600
Speaker 4: A lot of that is from the fan engagement that

643
00:34:53,640 --> 00:34:57,000
Speaker 4: you see on social media, and we're all pretty conscious

644
00:34:57,040 --> 00:34:59,560
Speaker 4: of that stuff, and when we see the comments and everything,

645
00:35:00,239 --> 00:35:03,880
Speaker 4: and you usually know when something's a big hit, Like

646
00:35:03,880 --> 00:35:06,680
Speaker 4: if we send out a recruiting graphic to to all

647
00:35:06,680 --> 00:35:08,680
Speaker 4: of our offered guys and then we get on our

648
00:35:08,719 --> 00:35:11,359
Speaker 4: social media feed and everything that we see is just

649
00:35:11,600 --> 00:35:14,759
Speaker 4: another prospect tweeting out the graphic. Then you see all

650
00:35:14,800 --> 00:35:16,799
Speaker 4: of their friends and like, oh, this is fire. Like

651
00:35:17,360 --> 00:35:20,319
Speaker 4: that's when you know that that's a hit.

652
00:35:21,280 --> 00:35:21,760
Speaker 2: Success.

653
00:35:21,800 --> 00:35:26,080
Speaker 1: There, you're taking those engagements that you get and parsing

654
00:35:26,120 --> 00:35:28,440
Speaker 1: them down to the degree that you're like, oh, this

655
00:35:28,560 --> 00:35:34,120
Speaker 1: recruit interacted with this messaging and maybe that's our cue

656
00:35:34,120 --> 00:35:37,480
Speaker 1: to go after that individual a little bit harder with graphics,

657
00:35:37,600 --> 00:35:41,560
Speaker 1: or how do you go about maybe planning it on

658
00:35:41,600 --> 00:35:42,400
Speaker 1: that next level.

659
00:35:43,480 --> 00:35:46,120
Speaker 4: Definitely we can get we do get really personalized with

660
00:35:46,239 --> 00:35:50,919
Speaker 4: some of these graphics. For example, like Cordy Hankton, He's one.

661
00:35:50,800 --> 00:35:52,680
Speaker 2: Of our guys that came over from Colorado with.

662
00:35:52,640 --> 00:35:54,920
Speaker 4: Us called me one night and he's like, Hey, this

663
00:35:56,000 --> 00:35:58,680
Speaker 4: prospect really likes this rapper, can you make.

664
00:35:58,560 --> 00:36:01,120
Speaker 2: Something for him that's kind of really to that. So

665
00:36:01,160 --> 00:36:01,680
Speaker 2: I took.

666
00:36:01,560 --> 00:36:05,960
Speaker 4: The album cover from that rapper and make it personalized

667
00:36:06,000 --> 00:36:09,080
Speaker 4: for the recruit, and stuff like that is a huge

668
00:36:09,080 --> 00:36:11,880
Speaker 4: success when it's really personalized for a kid, and you

669
00:36:12,040 --> 00:36:14,399
Speaker 4: like when you take something they're interested in and then

670
00:36:15,440 --> 00:36:19,840
Speaker 4: make them something personalized. And our recruiting team does a

671
00:36:19,840 --> 00:36:22,279
Speaker 4: great job of keeping those specific notes on these guys,

672
00:36:22,320 --> 00:36:25,520
Speaker 4: so we can we can do like these super personalized

673
00:36:25,520 --> 00:36:27,279
Speaker 4: graphics and we have the manpower to do it too.

674
00:36:27,480 --> 00:36:32,880
Speaker 1: Do you consider incoming recruits or potential recruits your primary

675
00:36:32,920 --> 00:36:34,319
Speaker 1: audience for the work that you do.

676
00:36:35,600 --> 00:36:41,920
Speaker 4: Definitely, I'm a recruiting first kind of mindset, And I

677
00:36:41,920 --> 00:36:43,520
Speaker 4: mean that's the life ability of your program. If you

678
00:36:43,560 --> 00:36:45,399
Speaker 4: can recruit and you're gonna have good players, that means

679
00:36:45,400 --> 00:36:47,200
Speaker 4: you're gonna have success on the field, that you're gonna

680
00:36:47,200 --> 00:36:51,160
Speaker 4: have fans. So that's that's really the foundation of it,

681
00:36:51,200 --> 00:36:54,160
Speaker 4: and that's in my eyes, that's our target audience.

682
00:36:54,560 --> 00:36:58,840
Speaker 3: Do you get direction from coaches as for you know,

683
00:36:58,880 --> 00:37:01,040
Speaker 3: who to really spend a lot of time on not

684
00:37:01,080 --> 00:37:03,360
Speaker 3: that playing favorites or anything like that, but will you

685
00:37:03,400 --> 00:37:06,439
Speaker 3: get direction from coaches saying like, really, you know, don't

686
00:37:06,520 --> 00:37:09,680
Speaker 3: let this person not get something for a week, for

687
00:37:10,040 --> 00:37:13,799
Speaker 3: three days, for two weeks. What's your relationship like with

688
00:37:13,880 --> 00:37:17,040
Speaker 3: the coaches who are really the ones talking to these kids.

689
00:37:17,160 --> 00:37:18,239
Speaker 2: Yeah.

690
00:37:18,320 --> 00:37:20,320
Speaker 4: Yeah, we have a closer relationship with all the coaches,

691
00:37:20,360 --> 00:37:23,719
Speaker 4: and they're always real vocal with us that if there's

692
00:37:23,719 --> 00:37:27,440
Speaker 4: a kid that is close to committing, for example, like

693
00:37:27,880 --> 00:37:30,840
Speaker 4: we'll fire out graphics left and right to do for

694
00:37:30,840 --> 00:37:32,240
Speaker 4: the thing we can to get this kid to commit

695
00:37:32,280 --> 00:37:36,960
Speaker 4: to us. And the graphic and creative and branding side

696
00:37:36,960 --> 00:37:39,520
Speaker 4: of things has become such a huge element recruiting to

697
00:37:39,680 --> 00:37:43,600
Speaker 4: something that wasn't really even a thing a lot of

698
00:37:43,600 --> 00:37:46,680
Speaker 4: like six seven years ago, has just evolved into this

699
00:37:47,440 --> 00:37:50,600
Speaker 4: huge component of a kid's decision.

700
00:37:50,239 --> 00:37:54,360
Speaker 2: To go play football somewhere. So I'm kind of thankful

701
00:37:54,400 --> 00:37:55,600
Speaker 2: for that because that's what changed.

702
00:37:57,000 --> 00:37:59,960
Speaker 4: I don't know, it's just kind of been the evolution

703
00:38:00,600 --> 00:38:03,760
Speaker 4: like with social media and how these players can develop

704
00:38:03,920 --> 00:38:08,080
Speaker 4: a brand for themselves as well as the school brand too.

705
00:38:09,239 --> 00:38:13,000
Speaker 4: It's turned into a huge empire that we play a

706
00:38:13,040 --> 00:38:16,520
Speaker 4: huge role in it as the creative I'm kind of

707
00:38:16,520 --> 00:38:19,480
Speaker 4: thankful that it's taken that route because that's given me

708
00:38:19,520 --> 00:38:21,200
Speaker 4: the opportunity to be in this position that I'm in

709
00:38:21,280 --> 00:38:24,480
Speaker 4: and have a team around me that can help us

710
00:38:24,560 --> 00:38:25,399
Speaker 4: kind of achieve that goal.

711
00:38:25,680 --> 00:38:27,839
Speaker 3: So when you've been at a number of places, now

712
00:38:27,840 --> 00:38:30,600
Speaker 3: this is I think your third place after Toledo and Colorado,

713
00:38:31,160 --> 00:38:34,960
Speaker 3: so Michigan State. Before you arrive, they have this reputation

714
00:38:35,200 --> 00:38:37,960
Speaker 3: that the school and the football program as being a

715
00:38:37,960 --> 00:38:42,360
Speaker 3: winning program. But I think more blue collar, more old school,

716
00:38:42,400 --> 00:38:44,279
Speaker 3: and that's always going to be a reflection of the

717
00:38:44,360 --> 00:38:46,239
Speaker 3: coach who you know, the previous coach had a ton

718
00:38:46,280 --> 00:38:50,120
Speaker 3: of success, and you've been aligned with coach Tucker, and

719
00:38:50,360 --> 00:38:53,200
Speaker 3: he's younger and comes from a different background, coming from

720
00:38:53,239 --> 00:38:57,960
Speaker 3: the SEC, coming from Colorado briefly, and it seems like

721
00:38:58,040 --> 00:39:01,720
Speaker 3: something you've been tasked with these are my words, not yours,

722
00:39:02,160 --> 00:39:05,160
Speaker 3: is sort of refreshing the brand. It's sort of updating

723
00:39:05,200 --> 00:39:07,760
Speaker 3: the brand. Would you say that's accurate.

724
00:39:08,360 --> 00:39:13,760
Speaker 4: Yeah, definitely, And I mean that brand is already somewhat

725
00:39:13,760 --> 00:39:14,400
Speaker 4: put in place.

726
00:39:14,440 --> 00:39:15,680
Speaker 2: And my first day on the.

727
00:39:15,640 --> 00:39:17,400
Speaker 4: Job, when I met with the creative geam, I told him, like,

728
00:39:17,440 --> 00:39:19,000
Speaker 4: I'm not here to tell you how to do your job.

729
00:39:19,000 --> 00:39:20,480
Speaker 4: I'm here to just lead us in the right direction

730
00:39:20,600 --> 00:39:23,680
Speaker 4: and kind of have some organization in the plan and

731
00:39:25,239 --> 00:39:28,560
Speaker 4: build this brand into something special. And I think we've

732
00:39:28,560 --> 00:39:30,160
Speaker 4: done a pretty good job of that. And Coach Tucker

733
00:39:30,160 --> 00:39:34,040
Speaker 4: really sees the value and being active on social media

734
00:39:34,080 --> 00:39:38,480
Speaker 4: and doing stuff that other people aren't like when when

735
00:39:38,480 --> 00:39:41,080
Speaker 4: people look at our social media, we want people to

736
00:39:41,080 --> 00:39:42,920
Speaker 4: look at us as the ones for inspiration instead of

737
00:39:42,920 --> 00:39:45,760
Speaker 4: people looking for what Lsu and clumbs in and Ohio

738
00:39:45,760 --> 00:39:48,000
Speaker 4: State are doing. Like we want to be those those

739
00:39:48,040 --> 00:39:52,280
Speaker 4: guys that people are looking to for inspiration. And sometimes

740
00:39:52,280 --> 00:39:54,239
Speaker 4: it's coming up with an idea that's a little bit

741
00:39:54,280 --> 00:39:57,840
Speaker 4: off the wall and different. Sometimes it plops, sometimes it doesn't.

742
00:39:57,840 --> 00:39:59,640
Speaker 4: And I think that everything that we've done so far

743
00:39:59,719 --> 00:40:05,600
Speaker 4: as and pretty successful in the public's eye. And it's

744
00:40:05,640 --> 00:40:08,080
Speaker 4: been a noticeable change since we got to Michigan State

745
00:40:08,120 --> 00:40:12,319
Speaker 4: because the last staff is a little a little more

746
00:40:12,360 --> 00:40:15,040
Speaker 4: strict on what they could and couldn't do on social media.

747
00:40:15,800 --> 00:40:18,520
Speaker 4: So right it's been pretty refreshing for our creative team

748
00:40:18,560 --> 00:40:19,479
Speaker 4: because everybody on our.

749
00:40:19,360 --> 00:40:22,280
Speaker 2: Creative team besides me, was already here under the last staff.

750
00:40:23,080 --> 00:40:27,360
Speaker 4: So when we came in and essentially gave them freedom

751
00:40:27,400 --> 00:40:30,640
Speaker 4: again on social media. It's been a breath fresh area

752
00:40:30,640 --> 00:40:30,960
Speaker 4: for them.

753
00:40:31,200 --> 00:40:35,719
Speaker 3: How does Michigan State staff maybe size wise, maybe in

754
00:40:35,719 --> 00:40:38,759
Speaker 3: what the spartan staff focuses on, I'm talking about your

755
00:40:38,800 --> 00:40:41,960
Speaker 3: creative staff. How does the size compare and the scope

756
00:40:42,000 --> 00:40:47,000
Speaker 3: compared to other really really successful programs within college football.

757
00:40:47,160 --> 00:40:49,920
Speaker 3: If you look at Ohio State or Oregon, or Texas

758
00:40:50,480 --> 00:40:53,200
Speaker 3: or Alabama, what do their staffs look like? Is it

759
00:40:53,280 --> 00:40:56,279
Speaker 3: similarly sized? Are they bigger? Is it a more well

760
00:40:56,280 --> 00:41:00,200
Speaker 3: oiled machine? Where does Michigan State fit in? Just now,

761
00:41:00,440 --> 00:41:02,399
Speaker 3: very very early on in your tenure there.

762
00:41:04,160 --> 00:41:07,160
Speaker 4: Size wise, we're pretty comparable to all of those those

763
00:41:07,200 --> 00:41:11,440
Speaker 4: top tier programs like you mentioned kind of places like

764
00:41:11,560 --> 00:41:14,160
Speaker 4: LSU and Clemson have quite a bit more manpower in

765
00:41:14,200 --> 00:41:17,319
Speaker 4: their creative departments. But one thing that we're going to

766
00:41:17,400 --> 00:41:19,080
Speaker 4: try to do once we get back on campus and

767
00:41:20,520 --> 00:41:23,680
Speaker 4: can start being face faced with everyone, we really want

768
00:41:23,680 --> 00:41:26,480
Speaker 4: to build up our student body and get a bunch

769
00:41:26,480 --> 00:41:29,600
Speaker 4: of students in here and really build that up. Makes sense,

770
00:41:30,080 --> 00:41:33,080
Speaker 4: and that's how everything kind of starts too. You know,

771
00:41:33,400 --> 00:41:35,680
Speaker 4: That's how I got my start in it. So those

772
00:41:35,680 --> 00:41:37,839
Speaker 4: opportunities are huge for these kids to make the jump

773
00:41:37,960 --> 00:41:40,160
Speaker 4: to a position like the one that I'm in now.

774
00:41:40,440 --> 00:41:44,800
Speaker 3: It seems the big focus is probably Instagram, which is

775
00:41:44,800 --> 00:41:47,480
Speaker 3: where I suspect a number of recruits spend most of

776
00:41:47,520 --> 00:41:51,480
Speaker 3: their time. Is there? Are you eager to look to

777
00:41:51,840 --> 00:41:54,319
Speaker 3: another platform? Are you going to YouTube? Are you going

778
00:41:54,320 --> 00:41:56,440
Speaker 3: to TikTok? Are you going to do more on Twitter?

779
00:41:56,760 --> 00:41:59,239
Speaker 3: Where is? Where would you like to build things up

780
00:41:59,320 --> 00:42:01,680
Speaker 3: where perhaps you aren't right now?

781
00:42:02,080 --> 00:42:03,840
Speaker 2: Yeah?

782
00:42:04,160 --> 00:42:06,040
Speaker 4: I mean we always try to stay kind of trendy.

783
00:42:06,160 --> 00:42:08,799
Speaker 4: I mean, I like, personally I don't use TikTok, but

784
00:42:10,640 --> 00:42:13,480
Speaker 4: I know all the recruits around there, so we try

785
00:42:13,520 --> 00:42:14,719
Speaker 4: to do some stuff on there. Is just kind of

786
00:42:14,719 --> 00:42:19,919
Speaker 4: stay relevant, and I mean across all platforms, we're trying

787
00:42:19,960 --> 00:42:22,680
Speaker 4: to just really blow it out of the water and

788
00:42:22,760 --> 00:42:27,160
Speaker 4: just be the best that we can. So I can't

789
00:42:27,160 --> 00:42:29,120
Speaker 4: say that there's just one area that I think we

790
00:42:29,160 --> 00:42:32,000
Speaker 4: need to approve on. I would rather just keep grinding

791
00:42:32,040 --> 00:42:34,839
Speaker 4: and keep pumping stuff out on all platforms.

792
00:42:35,800 --> 00:42:37,759
Speaker 1: Derek, So you you've kind of described a bit of

793
00:42:37,800 --> 00:42:41,080
Speaker 1: an arms race here in the creative field when it

794
00:42:41,120 --> 00:42:45,960
Speaker 1: comes to college football and social media and designing graphics.

795
00:42:46,520 --> 00:42:49,520
Speaker 1: How do you score your peers, your new peers now

796
00:42:50,239 --> 00:42:53,120
Speaker 1: in the Big ten. I know Ohio State's obviously got,

797
00:42:54,600 --> 00:42:57,040
Speaker 1: you know, a pretty developed team in this regard. I

798
00:42:57,080 --> 00:42:59,960
Speaker 1: know there are others. Have you had a chance to

799
00:43:00,200 --> 00:43:02,680
Speaker 1: look around being so this is a new position, and

800
00:43:02,840 --> 00:43:04,840
Speaker 1: how do you evaluate your new competition?

801
00:43:05,160 --> 00:43:09,080
Speaker 4: Yeah, But because Blaze and I had a conversation about this.

802
00:43:09,120 --> 00:43:10,760
Speaker 2: Blaze is one of our graphic designers.

803
00:43:11,680 --> 00:43:14,120
Speaker 4: It was a couple of days before we got sent

804
00:43:14,160 --> 00:43:18,680
Speaker 4: into quarantine, and he's like, hey man, He's like, we

805
00:43:18,800 --> 00:43:21,239
Speaker 4: have the manpower, we have everything here to become the

806
00:43:21,239 --> 00:43:23,680
Speaker 4: best creative team in the country. And I hadn't really

807
00:43:23,680 --> 00:43:26,879
Speaker 4: thought of it in that sense. But after he said that,

808
00:43:26,920 --> 00:43:27,520
Speaker 4: like I said on.

809
00:43:27,480 --> 00:43:29,160
Speaker 2: It for a few days, I was like, you know,

810
00:43:29,200 --> 00:43:30,359
Speaker 2: he's right, like we do have.

811
00:43:30,280 --> 00:43:33,360
Speaker 4: Everything here that we need to be the best in

812
00:43:33,400 --> 00:43:36,239
Speaker 4: the country. And I think we're making some strides to

813
00:43:36,920 --> 00:43:39,839
Speaker 4: actually kind of claim that top spot. And I mean,

814
00:43:39,840 --> 00:43:41,839
Speaker 4: we're always conscious of what those other schools are doing,

815
00:43:41,840 --> 00:43:43,799
Speaker 4: and Ohio State has always done a great job of

816
00:43:43,800 --> 00:43:45,279
Speaker 4: that and they were kind of on the forefront of

817
00:43:45,840 --> 00:43:49,120
Speaker 4: building a creative department and building a strong brand. But

818
00:43:49,760 --> 00:43:53,439
Speaker 4: I think we're we're making some strong strides to claim

819
00:43:53,480 --> 00:43:55,239
Speaker 4: one of those top spots in the country is one

820
00:43:55,239 --> 00:43:57,239
Speaker 4: of the best creative teams. I think a lot of

821
00:43:57,280 --> 00:43:58,880
Speaker 4: people are starting to kind of take notice and what

822
00:43:58,880 --> 00:43:59,720
Speaker 4: we're doing too.

823
00:44:00,200 --> 00:44:02,759
Speaker 3: That you've had to be involved with, I assume for

824
00:44:02,800 --> 00:44:05,520
Speaker 3: the first time, but perhaps it's something that you've had

825
00:44:05,560 --> 00:44:08,200
Speaker 3: to do before, just as a tool, not as a

826
00:44:08,320 --> 00:44:12,840
Speaker 3: necessary A necessary part of your job is the virtual visit.

827
00:44:13,160 --> 00:44:15,719
Speaker 3: Recruits are not traveling the country right now, they're not

828
00:44:15,840 --> 00:44:18,960
Speaker 3: on campus taking unofficial visits. They're not meeting with coaches

829
00:44:19,200 --> 00:44:22,000
Speaker 3: at camps or on campus or anything like that, and

830
00:44:22,160 --> 00:44:25,760
Speaker 3: you've been tasked with setting up some sort of virtual

831
00:44:25,840 --> 00:44:29,680
Speaker 3: visits so perspective Michigan State football players get a sense

832
00:44:29,719 --> 00:44:34,879
Speaker 3: for coaches, for facilities, for atmosphere, for campus, things like that.

833
00:44:35,239 --> 00:44:37,640
Speaker 3: What has the process been like to sort of present

834
00:44:37,719 --> 00:44:41,239
Speaker 3: the Michigan State brand to people who can't fully take

835
00:44:41,280 --> 00:44:41,959
Speaker 3: it in right now.

836
00:44:42,000 --> 00:44:44,279
Speaker 4: That's been a big challenge for not just us, with

837
00:44:44,320 --> 00:44:47,040
Speaker 4: everybody in the country right now because obviously the process

838
00:44:47,080 --> 00:44:50,640
Speaker 4: you can't be traveling. So our approach to it, we

839
00:44:50,680 --> 00:44:54,560
Speaker 4: wanted to again do something that's different and a lot

840
00:44:54,560 --> 00:44:57,480
Speaker 4: of the ordinary, so we treat it like a festival.

841
00:44:57,480 --> 00:45:00,720
Speaker 4: This is an idea from the creative and the recruiting

842
00:45:00,760 --> 00:45:04,400
Speaker 4: team to essentially treat it like a music festival. So

843
00:45:06,920 --> 00:45:10,040
Speaker 4: we would have essentially like a lineup like.

844
00:45:10,080 --> 00:45:12,720
Speaker 2: The posters that you see for the bonner to Coachella.

845
00:45:13,520 --> 00:45:16,160
Speaker 4: Featuring the Prospect, and then have the time slots all

846
00:45:16,160 --> 00:45:16,839
Speaker 4: set up kind of how.

847
00:45:16,800 --> 00:45:18,920
Speaker 2: The stages would be and.

848
00:45:19,239 --> 00:45:22,000
Speaker 4: Huh, and it's it's tough for us because we just

849
00:45:22,040 --> 00:45:25,279
Speaker 4: got to Michigan State and people don't really know who

850
00:45:25,280 --> 00:45:25,880
Speaker 4: we are yet.

851
00:45:26,320 --> 00:45:31,800
Speaker 2: But this kind of gave us a unique opportunity to.

852
00:45:30,360 --> 00:45:34,759
Speaker 4: To have some some face to face interaction virtually with

853
00:45:34,760 --> 00:45:37,320
Speaker 4: with the recruits over FaceTime and kind of introduce ourselves

854
00:45:37,360 --> 00:45:41,560
Speaker 4: and set ourselves aside from the from the competition. And

855
00:45:41,600 --> 00:45:44,200
Speaker 4: our staff is super personable too, so it made it

856
00:45:44,239 --> 00:45:47,560
Speaker 4: pretty easy for us to tast success with these visits.

857
00:45:47,760 --> 00:45:51,799
Speaker 3: What's it like interacting with parents because they're also coming

858
00:45:51,840 --> 00:45:54,919
Speaker 3: on these visits and now they're part of a virtual visit.

859
00:45:54,920 --> 00:45:57,839
Speaker 3: They're also seeing the artwork, and you know, you want

860
00:45:57,840 --> 00:45:59,319
Speaker 3: to you want to toe the line. You don't want

861
00:45:59,320 --> 00:46:02,239
Speaker 3: to make it seem like their kid is definitely going

862
00:46:02,280 --> 00:46:04,759
Speaker 3: to the NFL, definitely going to be an all pro

863
00:46:04,920 --> 00:46:08,680
Speaker 3: NFL player, and so you're selling parents with this with

864
00:46:09,040 --> 00:46:12,759
Speaker 3: Instagram artwork, and parents aren't necessarily on Instagram, they're not

865
00:46:12,800 --> 00:46:16,440
Speaker 3: necessarily tech savvy, but they're still part of this recruitment

866
00:46:16,520 --> 00:46:20,520
Speaker 3: and technological process. What has that level of communication been.

867
00:46:20,520 --> 00:46:24,440
Speaker 4: Like, Yeah, we build those relationships too with the families

868
00:46:24,440 --> 00:46:27,839
Speaker 4: and not just the prospects, and from our creative side,

869
00:46:27,840 --> 00:46:31,440
Speaker 4: I mean we even do personalized graphics for the for

870
00:46:31,520 --> 00:46:34,640
Speaker 4: the prospects, moms for Mother's Day and dads for Father's Day.

871
00:46:34,480 --> 00:46:36,160
Speaker 2: And that's great.

872
00:46:36,360 --> 00:46:40,440
Speaker 4: Yeah, it's a family process. I mean, we're not just

873
00:46:40,480 --> 00:46:43,319
Speaker 4: after the prospect and we I mean we are going

874
00:46:43,400 --> 00:46:46,800
Speaker 4: to be with the families for the next three or

875
00:46:46,800 --> 00:46:48,920
Speaker 4: four years of these digitalizes that they come to play for us.

876
00:46:48,920 --> 00:46:54,040
Speaker 4: So yeah, we really kind of preach that family atmosphere

877
00:46:54,040 --> 00:46:55,520
Speaker 4: and I think our staff does a great job of that.

878
00:46:57,719 --> 00:47:00,480
Speaker 3: Are there any missteps that you've made You're like, yep,

879
00:47:00,600 --> 00:47:03,480
Speaker 3: never doing that again. I've learned a very valuable lesson

880
00:47:04,000 --> 00:47:08,200
Speaker 3: from doing this one thing in a very strange way.

881
00:47:08,280 --> 00:47:10,839
Speaker 3: Do you have like a notable misstep because I don't

882
00:47:10,880 --> 00:47:14,880
Speaker 3: know anybody that hasn't done something kind of wonky online.

883
00:47:14,360 --> 00:47:19,680
Speaker 4: Ever, Yeah, I mean, aside from just like the classic

884
00:47:19,760 --> 00:47:22,640
Speaker 4: like typosonographic and then you notice it two hours after

885
00:47:22,680 --> 00:47:24,600
Speaker 4: it was posted and you have to delete it repost.

886
00:47:24,800 --> 00:47:29,600
Speaker 4: Oh aside from that, I think the only mistake that

887
00:47:30,120 --> 00:47:34,160
Speaker 4: personally I've made was we posted something on It was

888
00:47:34,760 --> 00:47:36,600
Speaker 4: one of the first days of quarantine when people are

889
00:47:36,600 --> 00:47:40,840
Speaker 4: starting to get laid off, and we publicized Kirk Cousin's

890
00:47:40,920 --> 00:47:44,759
Speaker 4: new contract because in my eyes, I was like, oh,

891
00:47:44,800 --> 00:47:45,239
Speaker 4: this is good.

892
00:47:45,239 --> 00:47:47,960
Speaker 2: I mean, we have something to post. It's positive. And

893
00:47:48,000 --> 00:47:50,959
Speaker 2: then we post this graphic that's showing how much money

894
00:47:50,960 --> 00:47:53,000
Speaker 2: he's making while everybody else is losing their jobs.

895
00:47:53,080 --> 00:47:56,920
Speaker 4: So right, I was I should have been a little

896
00:47:56,920 --> 00:47:58,920
Speaker 4: more conscious of that so we didn't look insensitive. But

897
00:48:00,719 --> 00:48:02,239
Speaker 4: that's the one that comes to mind for me is

898
00:48:02,560 --> 00:48:04,560
Speaker 4: as far as like a social media ble under on my.

899
00:48:04,520 --> 00:48:07,480
Speaker 1: Part, Let's get you out of here. On perhaps the

900
00:48:07,520 --> 00:48:09,719
Speaker 1: hardest question of all. I don't know if you're ready

901
00:48:09,719 --> 00:48:09,960
Speaker 1: for this.

902
00:48:11,280 --> 00:48:12,800
Speaker 2: Oh boy, you're.

903
00:48:12,680 --> 00:48:15,560
Speaker 1: In the college football arena. So much of this is

904
00:48:15,600 --> 00:48:20,239
Speaker 1: how one team ranks against another as a creative genius.

905
00:48:21,640 --> 00:48:24,360
Speaker 1: I need your top three. This is very important. This

906
00:48:24,400 --> 00:48:27,160
Speaker 1: is an official ranking Top three photoshop tools.

907
00:48:29,080 --> 00:48:34,600
Speaker 2: Go who Okay, I'm a big pen tool guy. When

908
00:48:34,640 --> 00:48:36,560
Speaker 2: it comes to cutting out.

909
00:48:36,760 --> 00:48:40,080
Speaker 4: Players, Wow, one that I think you'll get a lot

910
00:48:40,120 --> 00:48:42,759
Speaker 4: of different answers across the board for that one, and

911
00:48:42,800 --> 00:48:46,239
Speaker 4: even just at our creative team. That's not even a

912
00:48:46,280 --> 00:48:48,240
Speaker 4: consensus tool.

913
00:48:48,040 --> 00:48:50,399
Speaker 2: For us to use, but it's one that I live by.

914
00:48:52,040 --> 00:48:53,240
Speaker 3: How quickly can you cut?

915
00:48:54,080 --> 00:48:56,920
Speaker 4: So I've been using a it's called a lock them tablet.

916
00:48:57,360 --> 00:48:59,560
Speaker 4: I've been using it since I was in high school.

917
00:48:59,600 --> 00:49:02,080
Speaker 4: My brother is a creative director for Wescott Photography Lighting,

918
00:49:02,160 --> 00:49:04,200
Speaker 4: so he's the one that kind of got me into

919
00:49:04,200 --> 00:49:08,000
Speaker 4: all of the graphic design world. He got me my

920
00:49:08,040 --> 00:49:10,560
Speaker 4: first tablet when I was seventeen years old. So I've

921
00:49:10,600 --> 00:49:14,440
Speaker 4: been using it for the past ten years and this

922
00:49:14,880 --> 00:49:21,359
Speaker 4: sped up my my work process a lot. So as

923
00:49:21,360 --> 00:49:27,319
Speaker 4: far as cutouts, I'd say probably, I don't know, twenty

924
00:49:27,440 --> 00:49:30,000
Speaker 4: twenty five minutes per cutout.

925
00:49:30,960 --> 00:49:32,680
Speaker 3: He's good, Okay, he's impressive.

926
00:49:32,880 --> 00:49:34,560
Speaker 4: Yeah, I'd be kind of I'd be kind of curious

927
00:49:34,560 --> 00:49:37,359
Speaker 4: to see how how that ranks against other designers. It's

928
00:49:37,400 --> 00:49:40,719
Speaker 4: a conversation I've never really even had with the other

929
00:49:40,800 --> 00:49:41,399
Speaker 4: creative So.

930
00:49:42,600 --> 00:49:44,600
Speaker 3: Your design Olympics, Yeah, it's got to happen.

931
00:49:45,320 --> 00:49:48,080
Speaker 1: All right, So we got the pen tool, what about

932
00:49:48,080 --> 00:49:50,000
Speaker 1: a pen tool as.

933
00:49:49,880 --> 00:49:52,400
Speaker 2: Far as editing photos that he's Topaz Labs.

934
00:49:53,680 --> 00:49:56,560
Speaker 4: It's a it's a photoshop plug in, but it's a

935
00:49:56,560 --> 00:49:59,879
Speaker 4: figure oft tool, and maybe I shouldn't be given away

936
00:49:59,920 --> 00:50:01,520
Speaker 4: my seekers cannot people are going to be trying to

937
00:50:01,520 --> 00:50:06,000
Speaker 4: copy me. But the third one that's huge for me.

938
00:50:10,360 --> 00:50:13,560
Speaker 4: I'm going to go with the clone stamp because there's

939
00:50:13,600 --> 00:50:16,319
Speaker 4: been so many times where we have to if we're

940
00:50:16,360 --> 00:50:19,200
Speaker 4: making a personalized recruiting graphic and it's somebody else that

941
00:50:19,239 --> 00:50:25,719
Speaker 4: we're photoshopping their journey into prospects name and number, there's

942
00:50:25,719 --> 00:50:27,799
Speaker 4: so much clone stamping involved in that. So I'd say

943
00:50:27,840 --> 00:50:29,919
Speaker 4: that's probably my number three.

944
00:50:29,960 --> 00:50:32,719
Speaker 1: Go to good handswer all right, well again, his name

945
00:50:32,920 --> 00:50:37,560
Speaker 1: is Derek Markle. Look for his work on behalf of

946
00:50:37,640 --> 00:50:41,439
Speaker 1: the Michigan State Spartans. We wish you lots of luck

947
00:50:41,440 --> 00:50:43,760
Speaker 1: in the new role. I know it's a little awkward

948
00:50:43,840 --> 00:50:45,279
Speaker 1: right now, as it is for a lot of us

949
00:50:45,320 --> 00:50:47,600
Speaker 1: who have to work from home or remotely or wherever

950
00:50:47,640 --> 00:50:50,240
Speaker 1: you might be in the world, but really looking forward

951
00:50:50,239 --> 00:50:52,360
Speaker 1: to following your work and best of luck to you.

952
00:50:52,480 --> 00:50:53,720
Speaker 1: Great job on all your success.

953
00:50:54,840 --> 00:50:56,520
Speaker 2: Thank you, Yeah, I appreciate your time. Guys.

954
00:50:57,360 --> 00:50:59,319
Speaker 1: All Right, cool man.

955
00:50:59,600 --> 00:50:59,839
Speaker 2: Yeah.

956
00:51:00,080 --> 00:51:04,920
Speaker 1: Eric Markle from Michigan State an awesome story. Yes, and

957
00:51:06,400 --> 00:51:09,279
Speaker 1: I'm struck by just the arms race. I guess we

958
00:51:09,360 --> 00:51:13,160
Speaker 1: knew it was a thing, right, social media college athletics.

959
00:51:13,160 --> 00:51:17,719
Speaker 1: We knew that it was an important thing. But I

960
00:51:17,760 --> 00:51:21,680
Speaker 1: guess to hear it right from Derek's mouth, it's very

961
00:51:21,719 --> 00:51:26,560
Speaker 1: apparent how much time and energy and thought goes into

962
00:51:27,120 --> 00:51:29,000
Speaker 1: the graphics that you see. It's amazing.

963
00:51:29,160 --> 00:51:31,040
Speaker 3: It's one of the words we use a lot, and

964
00:51:31,400 --> 00:51:34,719
Speaker 3: I use this especially as infrastructure. And we've had a

965
00:51:34,760 --> 00:51:37,480
Speaker 3: couple of people ask like, what exactly are you referencing

966
00:51:37,520 --> 00:51:39,800
Speaker 3: when you say infrastructure, because it is a sort of big,

967
00:51:40,520 --> 00:51:43,759
Speaker 3: vague word. And one of those things is just the

968
00:51:43,880 --> 00:51:48,560
Speaker 3: various departments of support that a program has or should have.

969
00:51:49,080 --> 00:51:52,160
Speaker 3: And there are rumors sometimes about, well, this big school

970
00:51:52,200 --> 00:51:54,160
Speaker 3: is interested in this big coach, and then he's sort

971
00:51:54,160 --> 00:51:56,239
Speaker 3: of turned off for whatever reason. He doesn't think he's

972
00:51:56,239 --> 00:51:57,600
Speaker 3: going to have the support, he doesn't think he's going

973
00:51:57,640 --> 00:52:00,560
Speaker 3: to have the facilities. One of the things that coaches

974
00:52:00,640 --> 00:52:04,799
Speaker 3: look for is what is the academic tutoring situation, like

975
00:52:04,800 --> 00:52:07,720
Speaker 3: what are the facilities, like what does the training table

976
00:52:07,760 --> 00:52:10,759
Speaker 3: look like? But also what about the recruiting department, how

977
00:52:10,840 --> 00:52:13,279
Speaker 3: much what's the budget like for the recruiting department and

978
00:52:13,320 --> 00:52:15,879
Speaker 3: the sort of creative department that Derek helps to run,

979
00:52:15,880 --> 00:52:17,680
Speaker 3: for example at Michigan State, and you know what he

980
00:52:17,719 --> 00:52:20,920
Speaker 3: did at previous places. And if that's not in a

981
00:52:20,960 --> 00:52:23,840
Speaker 3: good place, there either needs to be a promise made

982
00:52:24,040 --> 00:52:27,319
Speaker 3: or they're passing it up. Because if you don't have

983
00:52:27,800 --> 00:52:30,319
Speaker 3: what I guess Michigan State has now, or what Ohio State,

984
00:52:30,400 --> 00:52:33,040
Speaker 3: or any of these big programs that you would think

985
00:52:33,239 --> 00:52:37,279
Speaker 3: don't need to advertise, they all do. They all are

986
00:52:37,320 --> 00:52:41,799
Speaker 3: promoting themselves. They're all creating artwork for recruits and sort

987
00:52:41,800 --> 00:52:43,960
Speaker 3: of touting their own players if they're having an amazing

988
00:52:43,960 --> 00:52:46,759
Speaker 3: game or setting records or winning an award. It's so

989
00:52:47,160 --> 00:52:50,279
Speaker 3: very important now because you're either in or you're out

990
00:52:50,360 --> 00:52:53,840
Speaker 3: tie when it comes to this stuff. And it's fascinating

991
00:52:53,880 --> 00:52:56,360
Speaker 3: to hear Derek talk about sort of what his path

992
00:52:56,440 --> 00:52:58,760
Speaker 3: is and what goes into this sort of thing, because

993
00:52:59,200 --> 00:53:01,200
Speaker 3: I think a lot of us are visual learners and

994
00:53:01,280 --> 00:53:04,000
Speaker 3: as you mentioned with you know, your space themed lab,

995
00:53:04,040 --> 00:53:07,080
Speaker 3: if a company was trying to recruit you, it's you

996
00:53:07,120 --> 00:53:10,160
Speaker 3: want to be able to visualize and these guys are

997
00:53:10,200 --> 00:53:12,800
Speaker 3: so talented. This is a this is a capital eye industry,

998
00:53:12,840 --> 00:53:14,759
Speaker 3: which is how I phrased it to you before when

999
00:53:14,760 --> 00:53:17,080
Speaker 3: we were talking about the idea for this show. So

1000
00:53:17,719 --> 00:53:21,360
Speaker 3: what Derek does is is vitally important, like it or not,

1001
00:53:21,520 --> 00:53:24,000
Speaker 3: and it's it's crazy interesting to hear what that process is.

1002
00:53:24,239 --> 00:53:26,439
Speaker 1: Well, again, it speaks to the point that I brought

1003
00:53:26,520 --> 00:53:29,719
Speaker 1: up earlier, return on investment, Yeah or WI. It's what

1004
00:53:29,760 --> 00:53:32,880
Speaker 1: it comes down to for every business that's on social

1005
00:53:32,880 --> 00:53:35,959
Speaker 1: media trying to promote themselves, and it's the case here.

1006
00:53:36,320 --> 00:53:40,120
Speaker 1: How much are you willing to put in to promote

1007
00:53:40,160 --> 00:53:45,160
Speaker 1: your brand to perspective, recruits, to fans, who knows whoever else.

1008
00:53:45,520 --> 00:53:48,680
Speaker 1: It's a process. A lot goes into it, both creatively

1009
00:53:49,280 --> 00:53:52,520
Speaker 1: and organizationally. Need to have a calendar, need to know

1010
00:53:52,520 --> 00:53:55,200
Speaker 1: what you're going to say, need to have you know,

1011
00:53:55,280 --> 00:54:00,600
Speaker 1: a strong team that can execute on that this. So

1012
00:54:00,640 --> 00:54:03,760
Speaker 1: that's what Derek is trying to build at Michigan State.

1013
00:54:04,280 --> 00:54:06,520
Speaker 1: And as we know, there are many other programs around

1014
00:54:06,520 --> 00:54:09,040
Speaker 1: the country that are really investing heavily in this to

1015
00:54:09,080 --> 00:54:12,319
Speaker 1: try and build themselves up and make it look like

1016
00:54:12,360 --> 00:54:16,000
Speaker 1: you said visually that this is a place that somebody

1017
00:54:16,000 --> 00:54:16,480
Speaker 1: wants to go.

1018
00:54:16,800 --> 00:54:20,160
Speaker 3: And I can hear people listening to that interview. Yes,

1019
00:54:20,200 --> 00:54:22,360
Speaker 3: I can hear them listening. However backwards that sounds, but

1020
00:54:22,400 --> 00:54:25,160
Speaker 3: I can hear people reacting to this side of the

1021
00:54:25,160 --> 00:54:28,319
Speaker 3: college football universe and saying, almost this is a very

1022
00:54:28,400 --> 00:54:30,600
Speaker 3: much strong man strong man argument. I've just been around

1023
00:54:30,640 --> 00:54:33,319
Speaker 3: college football fans for a long time now, where they're saying,

1024
00:54:33,320 --> 00:54:36,200
Speaker 3: we don't want fans. We don't want players who need

1025
00:54:36,280 --> 00:54:38,400
Speaker 3: to get social media love to come to our school.

1026
00:54:38,520 --> 00:54:41,239
Speaker 1: We want guys, yeah you do, yeah you do, But.

1027
00:54:42,320 --> 00:54:45,200
Speaker 3: We want players that exist in twenty twenty, right. We

1028
00:54:45,239 --> 00:54:48,560
Speaker 3: want players who are online. And there is a certain

1029
00:54:48,600 --> 00:54:50,240
Speaker 3: degree of and I don't care if you're a recruit

1030
00:54:50,320 --> 00:54:53,480
Speaker 3: or you're an active player. People like to feel appreciated.

1031
00:54:54,040 --> 00:54:57,879
Speaker 3: And sure, maybe an older way of recruitment and an

1032
00:54:57,880 --> 00:55:01,239
Speaker 3: older school recruit does exist, but the fact of the

1033
00:55:01,239 --> 00:55:05,719
Speaker 3: matter is recruits live online. Recruits need to visualize like

1034
00:55:05,800 --> 00:55:08,359
Speaker 3: you and I do. And if you're able to do

1035
00:55:08,400 --> 00:55:12,200
Speaker 3: that efficiently and creatively, it sends a message that not

1036
00:55:12,239 --> 00:55:14,760
Speaker 3: only do we care about you, but we're thinking about

1037
00:55:14,800 --> 00:55:17,359
Speaker 3: you when you're you know, two weeks outside of your visit.

1038
00:55:17,360 --> 00:55:20,719
Speaker 3: We haven't forgotten about you when you're already committed. It's

1039
00:55:20,719 --> 00:55:22,880
Speaker 3: not like we're just going to hope that you stay committed.

1040
00:55:22,920 --> 00:55:25,040
Speaker 3: It's we were still thinking about how we're going to

1041
00:55:25,160 --> 00:55:27,360
Speaker 3: use you in our nickel package. We're still thinking about,

1042
00:55:27,600 --> 00:55:28,920
Speaker 3: you know, what you're going to look like in our

1043
00:55:28,920 --> 00:55:32,439
Speaker 3: offensive system. And I think that matters. I think kids

1044
00:55:32,480 --> 00:55:35,040
Speaker 3: are really really smart, and when they notice that they

1045
00:55:35,080 --> 00:55:37,799
Speaker 3: haven't heard from coaches or that a school isn't necessarily

1046
00:55:38,120 --> 00:55:40,920
Speaker 3: being creative with how they're talking to them and how

1047
00:55:40,920 --> 00:55:44,360
Speaker 3: they're positioning them, it does send a message. And I

1048
00:55:44,400 --> 00:55:47,960
Speaker 3: think you'll you'll see more and more smart schools, dumb schools,

1049
00:55:48,000 --> 00:55:52,120
Speaker 3: every school doing their best online to convey that, yes,

1050
00:55:52,320 --> 00:55:54,440
Speaker 3: we are thinking of you, and we are very excited

1051
00:55:54,480 --> 00:55:57,440
Speaker 3: for you to potentially choose our school. So it all

1052
00:55:57,440 --> 00:56:00,399
Speaker 3: makes sense to me. I'm I'm always very excit from

1053
00:56:00,400 --> 00:56:01,880
Speaker 3: a graphical perspective to see.

1054
00:56:01,680 --> 00:56:04,200
Speaker 1: What these schools do. This is, this is a wheelhouse

1055
00:56:04,200 --> 00:56:04,680
Speaker 1: show for you.

1056
00:56:04,800 --> 00:56:05,480
Speaker 3: It totally is.

1057
00:56:05,560 --> 00:56:08,520
Speaker 1: I love it so much, so much of what we've done. Yeah,

1058
00:56:08,600 --> 00:56:12,200
Speaker 1: the graphics have been out of your brain.

1059
00:56:12,160 --> 00:56:15,440
Speaker 3: And I'm only okay at best, But I love I

1060
00:56:15,480 --> 00:56:17,520
Speaker 3: love looking at people who are great at it, and

1061
00:56:17,520 --> 00:56:20,560
Speaker 3: it's clear that there's a lot of smart young people

1062
00:56:21,120 --> 00:56:23,440
Speaker 3: really pushing themselves to do cool new things.

1063
00:56:24,480 --> 00:56:27,200
Speaker 1: Well, with that as the backdrop, let's go to our

1064
00:56:27,280 --> 00:56:31,879
Speaker 1: second guest today, Hayes Fawcett. He has been doing this

1065
00:56:32,000 --> 00:56:33,919
Speaker 1: kind of work on the other side of the coin

1066
00:56:34,280 --> 00:56:38,960
Speaker 1: for perspective recruits, for you know, young football stars who

1067
00:56:39,000 --> 00:56:41,399
Speaker 1: want to build their own brand and try and make

1068
00:56:41,400 --> 00:56:43,719
Speaker 1: a name for themselves. And on that note, let's get

1069
00:56:43,719 --> 00:56:46,239
Speaker 1: to our second guest of the podcast.

1070
00:56:46,840 --> 00:56:50,640
Speaker 3: And now we are very excited to bring in actually

1071
00:56:50,719 --> 00:56:53,800
Speaker 3: somebody from the exact same world as as Derek and

1072
00:56:53,880 --> 00:56:56,000
Speaker 3: Michigan State. But he has done a lot of his

1073
00:56:56,040 --> 00:56:59,560
Speaker 3: work on Twitter and Instagram on the recruit side of things.

1074
00:56:59,560 --> 00:57:02,839
Speaker 3: He worked with high profile recruits from all over the

1075
00:57:02,880 --> 00:57:06,400
Speaker 3: country and helps them with their brands and to release

1076
00:57:06,520 --> 00:57:10,520
Speaker 3: photoshop edits of top fives, top tens, top threes, and

1077
00:57:10,560 --> 00:57:15,440
Speaker 3: then of course commitment announcements. Hayes Faucet about to go

1078
00:57:15,560 --> 00:57:17,880
Speaker 3: into college. How are you today?

1079
00:57:18,200 --> 00:57:19,439
Speaker 5: I'm doing good. How are y'all?

1080
00:57:19,480 --> 00:57:22,520
Speaker 3: We're fantastic. We are very excited to speak with you.

1081
00:57:22,600 --> 00:57:25,000
Speaker 3: So for people that have probably if they're listening to

1082
00:57:25,040 --> 00:57:27,520
Speaker 3: the show, they've one hundred percent seen your work online

1083
00:57:27,560 --> 00:57:30,720
Speaker 3: even though they didn't know your name specifically. What do

1084
00:57:30,760 --> 00:57:34,520
Speaker 3: you do and how did you get involved with social

1085
00:57:34,560 --> 00:57:36,680
Speaker 3: media and artwork and recruits?

1086
00:57:37,240 --> 00:57:40,479
Speaker 5: Well, what I do is I make the like you said,

1087
00:57:40,480 --> 00:57:44,000
Speaker 5: I make the announcement edits for the recruits like foreign

1088
00:57:44,000 --> 00:57:47,680
Speaker 5: fosstar guys who are announced the top schools commitment and

1089
00:57:47,720 --> 00:57:51,280
Speaker 5: even like just a point edit of all their offers.

1090
00:57:51,640 --> 00:57:56,080
Speaker 5: And I got into this when I was like in

1091
00:57:56,360 --> 00:58:01,240
Speaker 5: sixth grade. Probably I started off by doing a the pros,

1092
00:58:01,520 --> 00:58:05,200
Speaker 5: and I noticed I wasn't getting getting many, like as

1093
00:58:05,240 --> 00:58:07,360
Speaker 5: much engagement, so as I wanted, like, it's hard to

1094
00:58:07,400 --> 00:58:10,240
Speaker 5: interact with the pros because they have such big followings

1095
00:58:10,280 --> 00:58:12,920
Speaker 5: and their busy and stuff like that. So then I

1096
00:58:13,040 --> 00:58:16,400
Speaker 5: kind of started thinking maybe I could do high school

1097
00:58:16,400 --> 00:58:17,680
Speaker 5: guys because I know it's going to be a lot

1098
00:58:17,720 --> 00:58:20,560
Speaker 5: easier to get in touch with them, and plus there's

1099
00:58:21,040 --> 00:58:21,800
Speaker 5: a need for it.

1100
00:58:22,880 --> 00:58:26,360
Speaker 3: So kind of short from there, when who was your

1101
00:58:26,520 --> 00:58:29,520
Speaker 3: first high profile high school football player? What do you

1102
00:58:29,600 --> 00:58:32,240
Speaker 3: remember about that, that arrangement, that situation.

1103
00:58:33,160 --> 00:58:36,320
Speaker 5: The first one that really got me started was Darius

1104
00:58:36,400 --> 00:58:40,360
Speaker 5: Guye And uh, it was when he went to the

1105
00:58:40,440 --> 00:58:42,480
Speaker 5: Ormy All American game he had I'd done work for

1106
00:58:42,560 --> 00:58:46,360
Speaker 5: him like during his senior season, because he was following

1107
00:58:46,400 --> 00:58:49,120
Speaker 5: my page and was saying, like seeing all the pro

1108
00:58:49,200 --> 00:58:52,120
Speaker 5: athletes edits those posting and he wanted he wanted something

1109
00:58:52,160 --> 00:58:54,080
Speaker 5: like that. So I did something for him throughout his

1110
00:58:54,160 --> 00:58:56,280
Speaker 5: senior year. And then he got to the ormey Al

1111
00:58:56,320 --> 00:58:59,200
Speaker 5: American game and they always do a good job of

1112
00:58:59,520 --> 00:59:02,760
Speaker 5: takings and stuff, and he wanted me to make some

1113
00:59:02,800 --> 00:59:05,360
Speaker 5: stuff for him. So I did that whole week and

1114
00:59:05,400 --> 00:59:08,160
Speaker 5: he posted a bunch of stuff and then the uh,

1115
00:59:09,240 --> 00:59:12,520
Speaker 5: the other are all Americans from that week started to

1116
00:59:12,560 --> 00:59:15,120
Speaker 5: hit me up as well from seeing my work from him,

1117
00:59:15,160 --> 00:59:18,600
Speaker 5: and just since then, it's just been NonStop.

1118
00:59:19,840 --> 00:59:22,280
Speaker 3: How many would you say? How many edits of you know,

1119
00:59:22,400 --> 00:59:26,120
Speaker 3: top three's or commitment announcements. What is your typical schedule

1120
00:59:26,200 --> 00:59:28,760
Speaker 3: like during I guess a busy season, which now is

1121
00:59:28,800 --> 00:59:31,160
Speaker 3: really all year long, but when recruiting really gets into

1122
00:59:31,200 --> 00:59:33,360
Speaker 3: high gear before signing day, how busy are you?

1123
00:59:34,080 --> 00:59:37,560
Speaker 5: I'm extremely busius in my opinion, I think it's busiest

1124
00:59:37,640 --> 00:59:40,800
Speaker 5: like in the summer, like right now, and like it's

1125
00:59:40,920 --> 00:59:44,840
Speaker 5: when it's close to December, January, February. Those are definitely

1126
00:59:44,880 --> 00:59:46,280
Speaker 5: the most busiest.

1127
00:59:45,840 --> 00:59:48,280
Speaker 3: Times totally And what how long will it take you

1128
00:59:48,400 --> 00:59:51,520
Speaker 3: for a typical piece of artwork that you'll put out,

1129
00:59:51,520 --> 00:59:53,560
Speaker 3: how long will it take, you know, cutting out a

1130
00:59:53,640 --> 00:59:56,400
Speaker 3: player's picture and coming up with a background and maybe

1131
00:59:56,440 --> 00:59:59,440
Speaker 3: coming up with a theme. What is what is that workflow?

1132
00:59:59,560 --> 00:59:59,680
Speaker 2: Like?

1133
01:00:00,200 --> 01:00:03,080
Speaker 5: It really depends on what type I'm doing, but it

1134
01:00:03,120 --> 01:00:05,960
Speaker 5: can go from anywhere from like forty five minutes to

1135
01:00:06,200 --> 01:00:07,040
Speaker 5: two hours.

1136
01:00:07,160 --> 01:00:11,120
Speaker 1: All right, Hey, so walk me through like your marketing

1137
01:00:11,160 --> 01:00:15,000
Speaker 1: pitch to a recruit for for why they should use

1138
01:00:15,040 --> 01:00:18,000
Speaker 1: your services or do you feel like your work has

1139
01:00:18,040 --> 01:00:20,800
Speaker 1: transcended to the point that it sort of does the

1140
01:00:20,880 --> 01:00:21,720
Speaker 1: talk for itself.

1141
01:00:22,600 --> 01:00:25,080
Speaker 5: Yeah, to be honest, when I first started, I would

1142
01:00:25,160 --> 01:00:28,520
Speaker 5: hit the tether, hit their recruits up and tell them

1143
01:00:28,520 --> 01:00:30,560
Speaker 5: what I do and show them some examples of my work.

1144
01:00:31,080 --> 01:00:35,000
Speaker 5: But now, I mean when when they when they're going

1145
01:00:35,040 --> 01:00:37,280
Speaker 5: to announce something, they know to come to me. So

1146
01:00:38,000 --> 01:00:39,919
Speaker 5: these days I rarely really seeing guys.

1147
01:00:40,160 --> 01:00:41,640
Speaker 2: They come to me most of the time.

1148
01:00:41,760 --> 01:00:45,760
Speaker 1: From your perspective, like, what do you view as a

1149
01:00:45,800 --> 01:00:50,120
Speaker 1: successful project? How do you score your own success?

1150
01:00:50,400 --> 01:00:50,600
Speaker 2: One?

1151
01:00:50,680 --> 01:00:57,560
Speaker 5: But I'd say just just doing something that that player, like,

1152
01:00:57,560 --> 01:00:59,000
Speaker 5: like if I send it to him and he has

1153
01:00:59,040 --> 01:01:03,160
Speaker 5: a good reaction to it, thinks thinks it's cool any posted,

1154
01:01:03,240 --> 01:01:05,800
Speaker 5: of course, I think that's a great success in my opinion.

1155
01:01:06,200 --> 01:01:12,200
Speaker 1: So you you obviously know long in advance where some

1156
01:01:12,280 --> 01:01:15,000
Speaker 1: of these guys have chosen to go to school or

1157
01:01:15,280 --> 01:01:18,640
Speaker 1: where they won't be going to school. How have you

1158
01:01:18,680 --> 01:01:22,040
Speaker 1: gone about building up that trust? And do you find

1159
01:01:22,080 --> 01:01:24,919
Speaker 1: yourself in odd situations where people want you to sign

1160
01:01:25,000 --> 01:01:28,600
Speaker 1: non disclosure agreements to try and hold those secrets a

1161
01:01:28,600 --> 01:01:30,640
Speaker 1: little closer to the vest. What is that process like

1162
01:01:30,760 --> 01:01:31,040
Speaker 1: for you?

1163
01:01:31,480 --> 01:01:34,920
Speaker 5: Well, I've always known, like since I started, that leaking

1164
01:01:34,960 --> 01:01:39,000
Speaker 5: any of any of the recruits information would ruin my

1165
01:01:39,120 --> 01:01:42,680
Speaker 5: credibility and like the reputation for myself, so I've always

1166
01:01:42,680 --> 01:01:45,040
Speaker 5: stayed away from doing that. But yeah, like you said,

1167
01:01:45,160 --> 01:01:49,280
Speaker 5: people have hit me up and asked me to tell

1168
01:01:49,280 --> 01:01:52,280
Speaker 5: them where certain guys are going, and I mean, I'll

1169
01:01:52,360 --> 01:01:52,960
Speaker 5: never do that.

1170
01:01:53,320 --> 01:01:56,280
Speaker 3: So one of the things that's interesting on that level too,

1171
01:01:56,280 --> 01:02:00,000
Speaker 3: will you be asked to make three different commitment pieces

1172
01:01:59,920 --> 01:02:02,560
Speaker 3: of artwork if a guy really doesn't know until the

1173
01:02:02,680 --> 01:02:05,000
Speaker 3: very end, so that he is ready no matter where

1174
01:02:05,000 --> 01:02:08,280
Speaker 3: he chooses, are you giving him sort of options and

1175
01:02:08,320 --> 01:02:09,600
Speaker 3: contingency plans?

1176
01:02:10,160 --> 01:02:14,720
Speaker 5: Yes, sir, so like back in like twenty seventeen or

1177
01:02:14,800 --> 01:02:18,000
Speaker 5: twenty sixteen, whenever my name wasn't really as big as

1178
01:02:18,000 --> 01:02:20,240
Speaker 5: it is now, some guys would kind of question a

1179
01:02:20,280 --> 01:02:23,880
Speaker 5: little bit and I have to make a few and then.

1180
01:02:24,000 --> 01:02:28,160
Speaker 5: But since times went on, I've shown them like I've

1181
01:02:28,200 --> 01:02:31,680
Speaker 5: earned my reputation and the trust and stuff. But yeah,

1182
01:02:32,080 --> 01:02:34,200
Speaker 5: like he said, some guys have hit me up and

1183
01:02:34,640 --> 01:02:39,240
Speaker 5: actually not knowing where they're actually going. So there's a

1184
01:02:39,280 --> 01:02:42,720
Speaker 5: guy's planning to commit soon, I don't know when, but

1185
01:02:43,040 --> 01:02:45,400
Speaker 5: I actually have to make two or three different ones

1186
01:02:45,400 --> 01:02:48,120
Speaker 5: for him just because he doesn't know where he's going yet.

1187
01:02:48,360 --> 01:02:51,080
Speaker 1: So now as you maybe shift your focus a little bit,

1188
01:02:51,640 --> 01:02:53,680
Speaker 1: and as we said earlier, you're going to be working

1189
01:02:53,680 --> 01:02:56,960
Speaker 1: a little bit with the LSU recruiting department, how does

1190
01:02:57,000 --> 01:03:00,200
Speaker 1: that change what you do? Do you think about out

1191
01:03:00,240 --> 01:03:03,800
Speaker 1: things differently the product that you're putting out now that

1192
01:03:03,880 --> 01:03:07,360
Speaker 1: maybe you're from the perspective of an LSU department and

1193
01:03:07,440 --> 01:03:08,800
Speaker 1: not a specific recruit.

1194
01:03:10,040 --> 01:03:12,520
Speaker 5: Yeah, So when I get to LSU, I think it's

1195
01:03:12,560 --> 01:03:17,720
Speaker 5: going to be illegal to talk to the recruits, like

1196
01:03:17,720 --> 01:03:20,320
Speaker 5: like get a former relationship with them. And just because

1197
01:03:20,320 --> 01:03:22,439
Speaker 5: I'm at LSU, I'm gonna have to be putting out

1198
01:03:22,840 --> 01:03:26,520
Speaker 5: straight LSU content and like I'm not allowed to like

1199
01:03:26,600 --> 01:03:30,439
Speaker 5: post like top five and stuff like that. But I mean,

1200
01:03:30,560 --> 01:03:32,440
Speaker 5: it's always been my dream to work at LSU, So

1201
01:03:32,560 --> 01:03:36,840
Speaker 5: like all the things that I've done has been specifically

1202
01:03:36,840 --> 01:03:41,120
Speaker 5: to make it to my dream school. So I'm fine

1203
01:03:41,120 --> 01:03:42,000
Speaker 5: with giving that up.

1204
01:03:42,200 --> 01:03:43,800
Speaker 1: Were you recruited by other schools?

1205
01:03:45,080 --> 01:03:47,000
Speaker 5: Uh, you could say that kind of.

1206
01:03:48,400 --> 01:03:50,080
Speaker 3: So what does that mean exactly?

1207
01:03:50,120 --> 01:03:50,360
Speaker 2: Though?

1208
01:03:51,080 --> 01:03:54,840
Speaker 5: So like some of the other school like Tennessee, Oregon,

1209
01:03:55,680 --> 01:03:57,520
Speaker 5: and like whenever I was in middle school, Texas, A

1210
01:03:57,600 --> 01:03:59,280
Speaker 5: and M had wanted me to work for them but

1211
01:03:59,320 --> 01:04:02,120
Speaker 5: that didn't work out. But yeah, they wanted me to

1212
01:04:02,200 --> 01:04:06,439
Speaker 5: join their Kennessee wanted me to join their content team.

1213
01:04:07,920 --> 01:04:10,280
Speaker 5: I was on the phone with a coach Preuitt and

1214
01:04:10,320 --> 01:04:14,320
Speaker 5: we talked a little bit, and then uh, Oregon organ

1215
01:04:14,400 --> 01:04:17,920
Speaker 5: wasn't really much of an option for me though, But

1216
01:04:20,040 --> 01:04:21,480
Speaker 5: and then I got the call from coach Oh, and

1217
01:04:22,160 --> 01:04:24,480
Speaker 5: that's just something I couldn't pass on pass up pone.

1218
01:04:24,600 --> 01:04:27,160
Speaker 3: Do you feel like you have because you're in communication

1219
01:04:27,280 --> 01:04:29,480
Speaker 3: with all these guys who are under so much pressure

1220
01:04:29,480 --> 01:04:31,800
Speaker 3: and they have so much attention, do you feel like

1221
01:04:31,880 --> 01:04:35,520
Speaker 3: you have a unique ability to communicate you sort of

1222
01:04:35,560 --> 01:04:38,640
Speaker 3: have a you know how they're thinking. You know, you

1223
01:04:38,680 --> 01:04:40,360
Speaker 3: know what they like, what they don't like. Do you

1224
01:04:40,400 --> 01:04:42,760
Speaker 3: feel like you really do have a leg up going.

1225
01:04:43,040 --> 01:04:44,760
Speaker 3: It's weird to say it, but it's accurate to the

1226
01:04:44,800 --> 01:04:45,400
Speaker 3: next level.

1227
01:04:45,840 --> 01:04:47,560
Speaker 5: Yes, sir, for sure, no doubt.

1228
01:04:47,600 --> 01:04:48,280
Speaker 1: What have you learned.

1229
01:04:49,640 --> 01:04:52,840
Speaker 5: I just learned to, like you said, just think, think

1230
01:04:52,920 --> 01:04:55,800
Speaker 5: like I'm in their shoes, think what they want, and

1231
01:04:55,880 --> 01:04:59,720
Speaker 5: just respect, respect with their decision and stuff like that.

1232
01:05:00,160 --> 01:05:04,400
Speaker 3: From coaches looking to gain insight on kids that they're recruiting.

1233
01:05:04,440 --> 01:05:06,560
Speaker 3: Because you are you're followed by a number of you know,

1234
01:05:06,680 --> 01:05:09,640
Speaker 3: high profile coaches in the sport. Do they not ask

1235
01:05:09,680 --> 01:05:11,840
Speaker 3: you where a kid's going? But like, what is this

1236
01:05:11,920 --> 01:05:14,320
Speaker 3: kid like? What does this think? What is this kid's hobbies?

1237
01:05:14,320 --> 01:05:16,480
Speaker 3: What are they thinking? Well, you know, how is their

1238
01:05:17,040 --> 01:05:19,400
Speaker 3: parent if you've spoken to their parent, are they trying

1239
01:05:19,440 --> 01:05:21,040
Speaker 3: to like mine you for information?

1240
01:05:22,040 --> 01:05:26,080
Speaker 5: Some coaches have like asked me, like a few nights

1241
01:05:26,080 --> 01:05:29,560
Speaker 5: before if a certain guy was going somewhere, and like,

1242
01:05:29,640 --> 01:05:31,800
Speaker 5: out of respect for the player, I won't even really

1243
01:05:31,800 --> 01:05:33,360
Speaker 5: open the message. I just kind of look at it.

1244
01:05:33,960 --> 01:05:37,280
Speaker 5: But other than that, I mean, they don't really try

1245
01:05:37,320 --> 01:05:40,000
Speaker 5: to get much out of like, like you said, their

1246
01:05:40,040 --> 01:05:42,120
Speaker 5: hobbies and their family and stuff like that. No one's

1247
01:05:42,160 --> 01:05:43,480
Speaker 5: really asked me about that.

1248
01:05:43,640 --> 01:05:46,840
Speaker 3: Do you ever get feedback from recruits that, let's say

1249
01:05:46,880 --> 01:05:49,520
Speaker 3: you put out an edit of a recruits top five

1250
01:05:50,160 --> 01:05:52,600
Speaker 3: and all of a sudden that gets the recruit even

1251
01:05:52,640 --> 01:05:55,280
Speaker 3: more attention from schools that are are not even in

1252
01:05:55,400 --> 01:05:59,240
Speaker 3: his top five. Do you find your artwork really drawing

1253
01:05:59,280 --> 01:06:03,240
Speaker 3: attention to recruits that they otherwise necessarily didn't get because

1254
01:06:03,280 --> 01:06:04,840
Speaker 3: of what they've put online?

1255
01:06:05,440 --> 01:06:08,440
Speaker 5: Oh yes, sir, Like I have a pretty big following

1256
01:06:08,520 --> 01:06:12,720
Speaker 5: on both Twitter and Instagram, and I I post like

1257
01:06:13,760 --> 01:06:16,000
Speaker 5: well I post. I don't know how to say it,

1258
01:06:16,040 --> 01:06:20,000
Speaker 5: but like they'll get a good amount of attention from

1259
01:06:20,800 --> 01:06:23,320
Speaker 5: from the people from just from my following and stuff.

1260
01:06:23,320 --> 01:06:25,200
Speaker 5: I don't know how to put put in the words.

1261
01:06:25,440 --> 01:06:28,520
Speaker 3: How long will it typical edit take you, a typical

1262
01:06:28,560 --> 01:06:30,000
Speaker 3: piece of art take you.

1263
01:06:31,400 --> 01:06:35,720
Speaker 5: Anyway, just depending on what type I'm doing, anywhere from

1264
01:06:36,120 --> 01:06:38,600
Speaker 5: forty five minutes to two or three hours.

1265
01:06:38,640 --> 01:06:40,800
Speaker 3: Are you are you self taught? What are you using

1266
01:06:40,800 --> 01:06:43,680
Speaker 3: Photoshop illustrator? How did you you know if you were

1267
01:06:43,680 --> 01:06:45,800
Speaker 3: starting this in sixth grade? It was just just a

1268
01:06:45,880 --> 01:06:48,720
Speaker 3: hobby from from day one. Did you did you teach yourself?

1269
01:06:48,760 --> 01:06:50,640
Speaker 3: What did you take classes? How did you how did

1270
01:06:50,680 --> 01:06:51,360
Speaker 3: you get involved?

1271
01:06:51,760 --> 01:06:54,920
Speaker 5: Yeah, I'm self taught and uh I didn't.

1272
01:06:55,160 --> 01:06:55,520
Speaker 2: I never.

1273
01:06:55,600 --> 01:06:57,840
Speaker 5: I wish I had the opportunity to take a photoshop

1274
01:06:57,840 --> 01:06:59,760
Speaker 5: class at my school, but they don't.

1275
01:06:59,760 --> 01:06:59,880
Speaker 2: Really.

1276
01:07:00,320 --> 01:07:03,040
Speaker 5: I go to a small school, a small town, but

1277
01:07:04,240 --> 01:07:07,160
Speaker 5: self taught, and I actually do all this stuff on

1278
01:07:07,200 --> 01:07:11,360
Speaker 5: my phone. So I'm trying to learn photoshop. So hopefully

1279
01:07:11,400 --> 01:07:13,040
Speaker 5: when I get to LSU, I'll be able to learn

1280
01:07:13,040 --> 01:07:15,680
Speaker 5: some stuff and have the opportunity to use it.

1281
01:07:15,760 --> 01:07:17,480
Speaker 3: You do all the artwork, all of the artwork is

1282
01:07:17,640 --> 01:07:23,160
Speaker 3: from your phone. Yes, sir, that's amazing. So that's incredible.

1283
01:07:25,400 --> 01:07:27,440
Speaker 3: We need to get you a laptop. LSU will get

1284
01:07:27,440 --> 01:07:31,440
Speaker 3: you a laptop, correct, yes sir. Okay, So what are

1285
01:07:31,480 --> 01:07:33,040
Speaker 3: you looking forward to? You mentioned not being able to

1286
01:07:33,040 --> 01:07:35,040
Speaker 3: take a class on photoshop or anything and doing all

1287
01:07:35,080 --> 01:07:37,480
Speaker 3: this artwork on your phone. What are you looking forward

1288
01:07:37,560 --> 01:07:40,440
Speaker 3: to get getting better at as an artist at LSU

1289
01:07:40,520 --> 01:07:41,320
Speaker 3: at the next level?

1290
01:07:42,400 --> 01:07:45,240
Speaker 5: Just honestly everything, because there's so much more you can

1291
01:07:45,280 --> 01:07:47,880
Speaker 5: do on photoshop in comparison to my phone. Like on

1292
01:07:47,960 --> 01:07:51,000
Speaker 5: my phone, I'm limited to so many different things and

1293
01:07:51,280 --> 01:07:53,200
Speaker 5: I have a friend who has Photoshop, and I see

1294
01:07:53,200 --> 01:07:56,200
Speaker 5: some of the work he does, and it's just amazing that,

1295
01:07:56,640 --> 01:07:58,240
Speaker 5: like all the different things you can do on there

1296
01:07:58,240 --> 01:08:01,680
Speaker 5: that aren't available to use on phone on my phone.

1297
01:08:01,760 --> 01:08:04,240
Speaker 1: I feel like that might be the breaking news tidbit

1298
01:08:04,440 --> 01:08:07,080
Speaker 1: out of this interview Dan, because when we had Derek on,

1299
01:08:07,640 --> 01:08:09,800
Speaker 1: we made it a point to ask him what his

1300
01:08:09,960 --> 01:08:13,240
Speaker 1: top three photoshop tools were. And I was prepared to

1301
01:08:13,280 --> 01:08:15,480
Speaker 1: ask you the same question, Hayz, But this is like

1302
01:08:15,760 --> 01:08:19,120
Speaker 1: a different stratosphere. Now what are you using on your phone?

1303
01:08:19,320 --> 01:08:22,960
Speaker 5: Are you like nine to twelve different apps?

1304
01:08:23,280 --> 01:08:24,240
Speaker 3: So what are your top three?

1305
01:08:25,200 --> 01:08:29,160
Speaker 5: Uh? Super imposed that's what I used, like to mask

1306
01:08:29,240 --> 01:08:33,519
Speaker 5: and like put the player out of Photoshop Express and

1307
01:08:33,920 --> 01:08:36,040
Speaker 5: the app called snapseed to where I can like adjust

1308
01:08:36,080 --> 01:08:37,400
Speaker 5: the filters and stuff like that.

1309
01:08:37,680 --> 01:08:38,360
Speaker 2: This is great.

1310
01:08:39,240 --> 01:08:41,519
Speaker 3: So you will, you will do the cutting out of players,

1311
01:08:41,560 --> 01:08:43,320
Speaker 3: you will get the logos in there, you will come

1312
01:08:43,400 --> 01:08:45,879
Speaker 3: up with a theme. You will you will position everything

1313
01:08:46,360 --> 01:08:50,640
Speaker 3: right there on your phone. And how quickly will you

1314
01:08:50,720 --> 01:08:53,519
Speaker 3: hear back from players once you send them? Will you

1315
01:08:53,520 --> 01:08:56,240
Speaker 3: get notes like can you change this? Can you pop

1316
01:08:56,280 --> 01:08:58,640
Speaker 3: this color a little bit? Or are they just grateful to

1317
01:08:58,680 --> 01:08:59,519
Speaker 3: get free artwork?

1318
01:09:00,600 --> 01:09:03,320
Speaker 5: Grateful to get for your work for sure, but yeah,

1319
01:09:03,479 --> 01:09:06,240
Speaker 5: they don't really, they don't really ask much to change.

1320
01:09:06,400 --> 01:09:09,760
Speaker 3: That's incredible, man, Ty I am, I am. I was

1321
01:09:09,800 --> 01:09:12,760
Speaker 3: already impressed with Hayes. And do you want to get

1322
01:09:12,800 --> 01:09:14,840
Speaker 3: into like do you want to get into video? Do

1323
01:09:14,880 --> 01:09:17,400
Speaker 3: you want to do you know, photography, stuff that you

1324
01:09:17,439 --> 01:09:19,080
Speaker 3: haven't been able to work on or is it just

1325
01:09:19,400 --> 01:09:21,559
Speaker 3: every box you want to check every box and become

1326
01:09:21,600 --> 01:09:22,960
Speaker 3: sort of a complete artist.

1327
01:09:23,240 --> 01:09:24,960
Speaker 5: Yeah, I want to check every box and to come

1328
01:09:25,040 --> 01:09:30,439
Speaker 5: up completely orders like doing video and photography and graphic design.

1329
01:09:30,560 --> 01:09:32,160
Speaker 5: That's that's just right up, Miley.

1330
01:09:32,280 --> 01:09:35,040
Speaker 3: Do you have people reaching out to you, like fourteen fifteen,

1331
01:09:35,120 --> 01:09:38,760
Speaker 3: sixteen year olds now wondering what your process is, how

1332
01:09:38,760 --> 01:09:41,519
Speaker 3: they can get into the game. Are you already, even

1333
01:09:41,560 --> 01:09:44,320
Speaker 3: though you're at a young age, are you already seeing

1334
01:09:44,320 --> 01:09:47,120
Speaker 3: people trying to come up the way you came up?

1335
01:09:47,760 --> 01:09:51,400
Speaker 5: Oh? No doubt. Yeah. I get dms every day asking

1336
01:09:51,479 --> 01:09:54,439
Speaker 5: like what I use, how I do it, and how

1337
01:09:54,560 --> 01:09:55,840
Speaker 5: I get big like I did.

1338
01:09:56,760 --> 01:09:58,280
Speaker 1: Well, we got to give you a lot of credit.

1339
01:09:58,320 --> 01:09:58,479
Speaker 5: Man.

1340
01:09:58,520 --> 01:10:03,040
Speaker 1: That's that's quite the portfolio built for yourself and now

1341
01:10:03,080 --> 01:10:05,320
Speaker 1: to kind of take that to the next level. Move on,

1342
01:10:05,360 --> 01:10:08,240
Speaker 1: to your dream school at LSU. I guess the operative

1343
01:10:08,320 --> 01:10:09,920
Speaker 1: question is are you going to be making any kind

1344
01:10:09,920 --> 01:10:11,000
Speaker 1: of art work for yourself?

1345
01:10:11,800 --> 01:10:12,240
Speaker 2: Maybe so?

1346
01:10:12,439 --> 01:10:14,840
Speaker 1: Yes, I like it.

1347
01:10:14,880 --> 01:10:17,600
Speaker 3: When can we look for your official commitment?

1348
01:10:17,720 --> 01:10:17,920
Speaker 2: Edit?

1349
01:10:18,880 --> 01:10:23,679
Speaker 5: Uh within probably by the end of July.

1350
01:10:24,479 --> 01:10:24,639
Speaker 2: Oh.

1351
01:10:24,680 --> 01:10:25,639
Speaker 3: I love hearing that.

1352
01:10:25,640 --> 01:10:26,320
Speaker 2: That's so great.

1353
01:10:26,800 --> 01:10:28,760
Speaker 5: I had actually made my own I was going to

1354
01:10:28,840 --> 01:10:32,559
Speaker 5: go play football at Northwestern State, and I have made

1355
01:10:32,560 --> 01:10:34,719
Speaker 5: my own commitment at it then to go play football

1356
01:10:34,720 --> 01:10:38,639
Speaker 5: at the next level. But that's annymore because the LSU

1357
01:10:38,680 --> 01:10:41,280
Speaker 5: opportunity is just too good to pass up on.

1358
01:10:42,400 --> 01:10:45,080
Speaker 3: So you're like any any other recruit who isn't fully

1359
01:10:45,120 --> 01:10:47,880
Speaker 3: positive at the moment and needed to help have you

1360
01:10:48,360 --> 01:10:51,040
Speaker 3: needed to have you make two different edits, and you

1361
01:10:51,080 --> 01:10:53,360
Speaker 3: did that for yourself. You were you were prepared in

1362
01:10:53,400 --> 01:10:54,080
Speaker 3: both cases.

1363
01:10:54,520 --> 01:10:56,679
Speaker 2: Yes, sir, that's great.

1364
01:10:57,560 --> 01:11:00,080
Speaker 1: All right, Well, this is a super cool story and

1365
01:11:00,080 --> 01:11:02,080
Speaker 1: I'm so happy we had you on. His name is

1366
01:11:02,080 --> 01:11:05,760
Speaker 1: Hayes Faucet. We'll be going to LSU in the fall.

1367
01:11:05,880 --> 01:11:08,080
Speaker 1: We wish you nothing but the best, Hayes. This is

1368
01:11:08,120 --> 01:11:10,960
Speaker 1: a great story. Keep on doing the good work and

1369
01:11:11,000 --> 01:11:12,960
Speaker 1: pumping out that cool stuff, and we'll look for you

1370
01:11:13,640 --> 01:11:15,360
Speaker 1: for sure. All across social media, all.

1371
01:11:15,360 --> 01:11:18,280
Speaker 5: Right, thank you so much, thank you for having me.

1372
01:11:18,720 --> 01:11:22,800
Speaker 1: So, Dan, he doesn't even use Photoshop using to make

1373
01:11:22,840 --> 01:11:24,600
Speaker 1: those graphics, Are you kidding me?

1374
01:11:24,800 --> 01:11:27,799
Speaker 3: Elements or express? I forget what he said on his phone.

1375
01:11:27,840 --> 01:11:29,960
Speaker 3: So we're not talking about using a track pad or

1376
01:11:29,960 --> 01:11:32,320
Speaker 3: a mouse or anything like that in a traditional graphic

1377
01:11:32,360 --> 01:11:33,040
Speaker 3: design way.

1378
01:11:32,920 --> 01:11:38,080
Speaker 1: Watson me, Dan, Yeah, I'm here. It requires the patience

1379
01:11:38,160 --> 01:11:43,200
Speaker 1: of a dead horse to do that kind of work,

1380
01:11:43,280 --> 01:11:46,560
Speaker 1: that much work. Yeah, on a phone.

1381
01:11:46,680 --> 01:11:48,360
Speaker 3: How much battery does he go through?

1382
01:11:48,960 --> 01:11:53,839
Speaker 1: You definitely have some sort of Encore Encore not a sponsor,

1383
01:11:53,880 --> 01:11:59,640
Speaker 1: but like portable battery situation to facilitate such work. To

1384
01:11:59,680 --> 01:12:03,519
Speaker 1: be that that busy doing those kinds of graphics, that

1385
01:12:03,640 --> 01:12:07,040
Speaker 1: quality of work on a phone is a true commitment

1386
01:12:07,120 --> 01:12:10,759
Speaker 1: to the cause. So I salute you, mister Hayes Fawcett,

1387
01:12:10,840 --> 01:12:12,320
Speaker 1: not just for coming on the show, but for the

1388
01:12:12,400 --> 01:12:14,760
Speaker 1: work he does. He does a great job. Congratulations to

1389
01:12:14,840 --> 01:12:15,799
Speaker 1: him and all success.

1390
01:12:15,960 --> 01:12:18,439
Speaker 3: Yeah, and I'll mention again that people ask us how

1391
01:12:18,479 --> 01:12:21,360
Speaker 3: to get into sports. A lot of it is self starting.

1392
01:12:21,640 --> 01:12:24,360
Speaker 3: It's not just spamming every inbox with resumes and everything

1393
01:12:24,400 --> 01:12:26,679
Speaker 3: like that. A lot of it is just making work

1394
01:12:26,680 --> 01:12:30,160
Speaker 3: that you're passionate about being relentless about your specific niche,

1395
01:12:30,160 --> 01:12:33,240
Speaker 3: whether it's within college football or E sports, or baseball

1396
01:12:33,360 --> 01:12:37,040
Speaker 3: or softball, whatever, it's finding out what you really like doing,

1397
01:12:37,240 --> 01:12:40,720
Speaker 3: what specific element of that sport you like doing, and

1398
01:12:40,760 --> 01:12:44,960
Speaker 3: doing it relentlessly and honestly. Ty, this is a safe

1399
01:12:44,960 --> 01:12:48,120
Speaker 3: space for you and I, you and me. You started,

1400
01:12:48,120 --> 01:12:50,479
Speaker 3: you won the contest to start writing at Fox Sports

1401
01:12:50,479 --> 01:12:51,160
Speaker 3: at what age?

1402
01:12:51,360 --> 01:12:56,960
Speaker 1: That was two thousand and six, So I was twenty five,

1403
01:12:57,040 --> 01:12:59,120
Speaker 1: you're twenty five, twenty four? I was twenty four, Right.

1404
01:12:59,400 --> 01:13:01,080
Speaker 3: You're twenty four? Are you writing for Fox? You had

1405
01:13:01,080 --> 01:13:04,479
Speaker 3: already started I think a Yankees like proto podcast before then,

1406
01:13:04,640 --> 01:13:05,320
Speaker 3: right around then.

1407
01:13:06,320 --> 01:13:09,759
Speaker 1: Yeah, I was so, I well, even before the writing

1408
01:13:09,760 --> 01:13:12,400
Speaker 1: things started. Yeah, before I got into the blog circuit,

1409
01:13:13,760 --> 01:13:17,479
Speaker 1: I had figured out how to do podcasting, right, And

1410
01:13:17,520 --> 01:13:19,240
Speaker 1: this is before there was a word. This is two

1411
01:13:19,320 --> 01:13:23,720
Speaker 1: that late two thousand and four, and I you know,

1412
01:13:23,760 --> 01:13:25,880
Speaker 1: I paid a guy in New York who I never met,

1413
01:13:25,880 --> 01:13:27,639
Speaker 1: to like run a server for me. And I had

1414
01:13:27,640 --> 01:13:29,960
Speaker 1: like this whole thing that I that I set up.

1415
01:13:29,960 --> 01:13:32,639
Speaker 1: But I had figured out the podcast thing long before

1416
01:13:33,600 --> 01:13:35,679
Speaker 1: podcasting was even really a thing.

1417
01:13:35,760 --> 01:13:38,280
Speaker 3: Yeah, But you were paid for the first time to

1418
01:13:38,400 --> 01:13:40,559
Speaker 3: work in sports when you were twenty four years old.

1419
01:13:41,400 --> 01:13:41,719
Speaker 1: Correct.

1420
01:13:41,880 --> 01:13:44,400
Speaker 3: Yeah, so that's the same age that I sold my

1421
01:13:44,479 --> 01:13:46,880
Speaker 3: series to Sports Illustrated and started working for SI and

1422
01:13:46,880 --> 01:13:49,280
Speaker 3: eventually met you at SI dot com.

1423
01:13:49,680 --> 01:13:53,680
Speaker 1: And by the way, yeah, two thousand and four was

1424
01:13:53,960 --> 01:13:56,800
Speaker 1: YouTube really even a thing at that Really, it didn't

1425
01:13:56,800 --> 01:13:58,400
Speaker 1: come around till like two thousand and six.

1426
01:13:58,240 --> 01:13:59,840
Speaker 3: Right, yeah, oh, five oh six is when it really

1427
01:13:59,840 --> 01:14:02,240
Speaker 3: took off as a platform anyway. So I was really

1428
01:14:02,280 --> 01:14:06,080
Speaker 3: impressed with myself forgetting a job at SI shooting video,

1429
01:14:06,160 --> 01:14:08,880
Speaker 3: hosting video going around the country an amazing job. I

1430
01:14:08,880 --> 01:14:11,080
Speaker 3: was impressed that I was able to figure out that

1431
01:14:11,200 --> 01:14:12,800
Speaker 3: part of my life by the time I was twenty

1432
01:14:12,840 --> 01:14:15,439
Speaker 3: four and get to that level I was. Now, that's

1433
01:14:15,600 --> 01:14:19,519
Speaker 3: ancient ty compared to the people doing really cool work

1434
01:14:19,560 --> 01:14:22,880
Speaker 3: online and making names for themselves, whether it's on Instagram

1435
01:14:22,960 --> 01:14:25,840
Speaker 3: or with a podcast or Twitter or whatever, with their artwork,

1436
01:14:25,920 --> 01:14:28,720
Speaker 3: with their video. That's ancient because the tools are so

1437
01:14:28,880 --> 01:14:31,880
Speaker 3: good now that if you would just have a little

1438
01:14:31,880 --> 01:14:34,920
Speaker 3: bit of a self starting gene and you just stick

1439
01:14:35,000 --> 01:14:37,720
Speaker 3: to it, you can make something of yourself in a

1440
01:14:37,760 --> 01:14:41,439
Speaker 3: way that I definitely thought I was really early doing.

1441
01:14:41,880 --> 01:14:44,960
Speaker 3: Turns out I'm ancient TI. That's all there is to

1442
01:14:45,000 --> 01:14:48,400
Speaker 3: it in twenty twenty terms. That's all it is.

1443
01:14:48,760 --> 01:14:51,960
Speaker 1: Fun show, good show, two good guests. We wish nothing

1444
01:14:52,000 --> 01:14:55,160
Speaker 1: but the best to Derek in his new role and

1445
01:14:55,439 --> 01:14:58,760
Speaker 1: Hayes as absolutely moves on to the college level. I

1446
01:14:58,800 --> 01:15:01,040
Speaker 1: await eagerly his amitment graphic.

1447
01:15:01,160 --> 01:15:01,679
Speaker 2: That'd be cool.

1448
01:15:01,760 --> 01:15:05,080
Speaker 1: Best again, don't forget. Please go on out to soliverble

1449
01:15:05,120 --> 01:15:07,639
Speaker 1: dot com. That is our website where you can find

1450
01:15:07,680 --> 01:15:09,760
Speaker 1: all of our stuff, where you can sign up for

1451
01:15:09,800 --> 01:15:12,840
Speaker 1: our newsletter, listen to all of our old episodes. Please

1452
01:15:12,920 --> 01:15:15,679
Speaker 1: do in the fine spirit of this show, follow along

1453
01:15:15,840 --> 01:15:19,679
Speaker 1: on Instagram and Twitter and Facebook, where we post more

1454
01:15:19,720 --> 01:15:22,320
Speaker 1: frequently now as we get a little bit closer to

1455
01:15:22,840 --> 01:15:26,760
Speaker 1: the season, and if you want to participate in conversations

1456
01:15:26,800 --> 01:15:30,599
Speaker 1: with other reballers, going out to Soliverble dot reddit dot com.

1457
01:15:30,680 --> 01:15:33,280
Speaker 3: Dan it's all yeah, and as we as we ramp up,

1458
01:15:33,280 --> 01:15:35,160
Speaker 3: and there will be more details about that soon. But

1459
01:15:35,600 --> 01:15:38,080
Speaker 3: as we ramp up. If you enjoy the shows, if

1460
01:15:38,120 --> 01:15:41,040
Speaker 3: you enjoyed listening to Derek and Hayes, or you enjoyed

1461
01:15:41,760 --> 01:15:43,839
Speaker 3: a Q and A, or you enjoy like an upcoming

1462
01:15:43,840 --> 01:15:47,679
Speaker 3: guest that perhaps has to do with scheme stuff. Tie wink,

1463
01:15:47,880 --> 01:15:50,200
Speaker 3: we get you, Wink wink wink. Here's what you can

1464
01:15:50,240 --> 01:15:52,160
Speaker 3: do to help out, and it's all free. You can

1465
01:15:52,600 --> 01:15:57,400
Speaker 3: just post the link on Twitter, Reddit, Instagram, maybe tell

1466
01:15:57,439 --> 01:16:00,439
Speaker 3: a person in real life or via text message that

1467
01:16:00,560 --> 01:16:02,880
Speaker 3: all really really does help to spread the word, because

1468
01:16:02,920 --> 01:16:06,880
Speaker 3: we are about to be investing more time and energy

1469
01:16:06,920 --> 01:16:09,400
Speaker 3: and resources into the show than we ever have, so

1470
01:16:09,439 --> 01:16:12,640
Speaker 3: we're always very grateful for people who enjoy it and

1471
01:16:12,680 --> 01:16:15,200
Speaker 3: share it. And now I am done speaking and I

1472
01:16:15,240 --> 01:16:17,680
Speaker 3: need to take a probably a cold shower after all

1473
01:16:17,720 --> 01:16:19,599
Speaker 3: that graphic design talk for.

1474
01:16:19,600 --> 01:16:22,920
Speaker 1: That guy over there, my good friend Dan Rubinstein, for myself,

1475
01:16:22,920 --> 01:16:25,519
Speaker 1: Tie Hilton Brand over here in Eastern PA. Thanks again

1476
01:16:25,560 --> 01:16:29,600
Speaker 1: for listening. As always, appreciate your feedback. Celiverble at gmail

1477
01:16:29,840 --> 01:16:33,320
Speaker 1: dot com. You know the drill. Stay safe, wash those hands.

1478
01:16:33,320 --> 01:16:34,839
Speaker 1: We'll talk to you all in a week. In the meantime,

1479
01:16:35,080 --> 01:16:36,160
Speaker 1: stay solid, peace,