WEBVTT - How LinkedIn’s Jamé Jackson Empowers Creators to Build Authentic Personal Brands

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<v Speaker 1>I'm with Lucas and this is Black Teed, Green Money.

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<v Speaker 1>Jimmy Jackson is a community man that you're at LinkedIn

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<v Speaker 1>empowering thousands to amplify their authentic voices and strengthen their

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<v Speaker 1>personal brands. That's just in ninety five. She's also a

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<v Speaker 1>founder of the Blond Misfit Misfit creative media and actor

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<v Speaker 1>award winning journalists and content creator who's transformed her a

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<v Speaker 1>side hustle into a global powerhouse. I want to talk

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<v Speaker 1>about black content creators. You know, you see a lot

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<v Speaker 1>of black content creation and you are a black content creator,

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<v Speaker 1>but a lot of us are making a lot of

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<v Speaker 1>mistakes when we're trying to build a brand. What is

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<v Speaker 1>one of the things that you see, like, y'all should

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<v Speaker 1>stop doing that. We gotta stop doing this.

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<v Speaker 2>I love that question. I love that question a lot

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<v Speaker 2>because it's almost like when you're at the at the

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<v Speaker 2>family cookoud of the reviews and you're hanging out with

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<v Speaker 2>your cousins and them and they're like, how can I

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<v Speaker 2>step up better? And you like, stop doing this? Yeah, yeah,

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<v Speaker 2>and for all So for all of my cousins out

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<v Speaker 2>there listening, I would I would say, I see we

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<v Speaker 2>make the mistake of don't we don't brag enough, don't

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<v Speaker 2>we don't carry our receipts. I think receipts are so

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<v Speaker 2>important in today's job economy because, if you think about it,

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<v Speaker 2>a lot of people do what you do. Right, Let's

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<v Speaker 2>start there. I don't pull any punches when it comes

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<v Speaker 2>to this. A lot of people are good at what

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<v Speaker 2>they do. A lot of people have your job title,

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<v Speaker 2>they work at your company. They want to be where

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<v Speaker 2>you're at. But what sets you apart is your unique

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<v Speaker 2>story and the way in which you tell your story,

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<v Speaker 2>your narrative, and your ability to answer the question will

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<v Speaker 2>why me? I think society does a disservice because it's

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<v Speaker 2>taught us, as black creators that our blackness is not

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<v Speaker 2>a superpower, and it absolutely is. Being able to code switch,

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<v Speaker 2>being able to speak English and African American vernacular English right,

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<v Speaker 2>or ebonics or whatever you want to say, like being

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<v Speaker 2>able to straddle these worlds is a superpower that other

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<v Speaker 2>people don't have. And so when I tell people all

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<v Speaker 2>the time, like talk your talk, I'm saying it from

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<v Speaker 2>the sense of, like, don't be cocky, right, because we

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<v Speaker 2>all know that one person who talk a whole lot.

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<v Speaker 2>But they can't fight in the club. Will like they

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<v Speaker 2>can't fight, But I mean, like, bring your receipts, show

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<v Speaker 2>why you are a unique value add show how your

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<v Speaker 2>experience has positioned you or your experiences have shaped you.

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<v Speaker 2>You know a lot of black creatives. We know what

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<v Speaker 2>it's like to juggle multiple jobs. We know what it's

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<v Speaker 2>like to have a non linear career path. That is

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<v Speaker 2>your superpower. And so really, when I'm talking to a

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<v Speaker 2>lot of our creatives, when I'm talking particularly even on

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<v Speaker 2>like LinkedIn and how you position yourself, don't get so

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<v Speaker 2>caught up in figuring out how to brand yourself as professional.

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<v Speaker 2>Learn how to brand yourself in the sense of if

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<v Speaker 2>someone didn't have you on their team, what are they

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<v Speaker 2>missing out on? And that is where your story and

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<v Speaker 2>where that superpower lies.

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<v Speaker 1>How do I know if my LinkedIn profile is me

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<v Speaker 1>opportunities versus creating opportunities for me?

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<v Speaker 2>I love that question a lot, because we always need

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<v Speaker 2>to be asking ourselves if we're losing out on the

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<v Speaker 2>money or if we're attracting it. I would say a

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<v Speaker 2>couple of things that you should think about is if

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<v Speaker 2>your LinkedIn is accurately portraying the person you want to

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<v Speaker 2>be seen as in the rooms that you want to

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<v Speaker 2>be in. We have a really dope episode on Let's

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<v Speaker 2>Talk Offline around personal branding, and I say on that

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<v Speaker 2>episode that you are a brand, whether you want to

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<v Speaker 2>be or not, Like we all are a brand because

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<v Speaker 2>rooms that you're not in, somebody is saying something about you.

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<v Speaker 2>And even though you can't necessarily control where people talk

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<v Speaker 2>about you, you can't control what is said. And so

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<v Speaker 2>when you're looking at your LinkedIn profile, you need to

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<v Speaker 2>be asking yourself, Am I telling the proper story here?

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<v Speaker 2>Am I reflecting all of my experiences? Am I utilizing

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<v Speaker 2>my creativity? I'm always perplexed when I talk to creatives

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<v Speaker 2>and they're not being created. Like, see your LinkedIn profile

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<v Speaker 2>as an opportunity to be creative, And there's so many

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<v Speaker 2>ways you can do that. If you love to write,

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<v Speaker 2>You're about me section should be fire. I'm not talking

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<v Speaker 2>about that whole like it looks like you just spin

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<v Speaker 2>it out in AI and it just came out. Tell

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<v Speaker 2>a story. Who are you? Where did it start? Where

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<v Speaker 2>did your passions start? Where do you uniquely add yourself

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<v Speaker 2>to the conversation? If you like to write, you can

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<v Speaker 2>explore obviously your feed in posts, you can explore your newsletters.

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<v Speaker 2>But a really amazing format that we've seen continuously grow

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<v Speaker 2>at LinkedIn is short form video, right I'm talking like

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<v Speaker 2>your two minutes or less vertical videos. It doesn't have

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<v Speaker 2>to be fancy, it can be shot on the phone.

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<v Speaker 2>Those are so great because you can still provide professional insights,

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<v Speaker 2>which is where LinkedIn is unique to right like, but

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<v Speaker 2>your professional insights are still through the lens of how

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<v Speaker 2>you see the world, and so like, I always like

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<v Speaker 2>to tell the story that, you know, I was dealing

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<v Speaker 2>with somebody in my life who I looked up one

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<v Speaker 2>day and I was like, bro, you're a hater. Like

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<v Speaker 2>you're an actual professional hater, Like you know, whenever something

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<v Speaker 2>good happens for me professionally, like you don't know how

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<v Speaker 2>to show up. And so I made a video about

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<v Speaker 2>that and I posted on LinkedIn. I'm sitting on the

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<v Speaker 2>bathroom floor, I'm doing my makeup, and I'm talking about

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<v Speaker 2>professional haters, and I'm sharing how you need those people

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<v Speaker 2>in your life. You need people who doubt you, you

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<v Speaker 2>need people who don't believe in you, because that builds

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<v Speaker 2>character and it makes you see who really has your

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<v Speaker 2>back and the good times and the bad. I looked

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<v Speaker 2>up and within twenty four hours I had gotten over

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<v Speaker 2>a million impressions. To date, that's one of my best

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<v Speaker 2>performing videos on LinkedIn with over three points some million

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<v Speaker 2>impressions and more. And that video alone showed me people

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<v Speaker 2>want real. People want real, people want authenticity. People can

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<v Speaker 2>smell fake a mile away, and that's on the platform too.

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<v Speaker 2>So I always say, find unique and creative ways to

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<v Speaker 2>tell your story. That's not gonna cost you a back,

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<v Speaker 2>it's going to actually attract Because the type of opportunities

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<v Speaker 2>that came after that were great. People then really wanted

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<v Speaker 2>to tap in more, particularly with the podcast, because they

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<v Speaker 2>were like, Oh, like this girl just gonna keep it real.

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<v Speaker 2>She's gonna be honest, she's silly. And so I would

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<v Speaker 2>definitely say like taking the time to look and say like,

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<v Speaker 2>if I were a recruiter or a hiring manager, if

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<v Speaker 2>I was an investor, if I was a sponsor, if

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<v Speaker 2>this is all I saw about this person and I

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<v Speaker 2>didn't do my due diligence to look them up on

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<v Speaker 2>any other platform, which most people don't, you got one

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<v Speaker 2>shot is this reflecting who they are? And I say

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<v Speaker 2>you got to You gotta know how to do that professionally,

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<v Speaker 2>but also in a way that is true to you.

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<v Speaker 2>Like I don't ever want anyone to see any of

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<v Speaker 2>my content and they don't see my personality, they don't

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<v Speaker 2>see what I uniquely bring because at the end of

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<v Speaker 2>the day, when I'm in that room, I'm gonna bring it,

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<v Speaker 2>you know what I mean. And so I think like

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<v Speaker 2>that's where a lot of people make the mistake. They're

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<v Speaker 2>not exploring the creative ways in which they can tell

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<v Speaker 2>their story, and they're not seeing themselves as a brand.

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<v Speaker 2>The minute you start carrying yourself like a McDonald's or

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<v Speaker 2>a Coca Cola or a Chapotle or any of these

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<v Speaker 2>other household names, is the minute that you can just

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<v Speaker 2>control the narrative and you attract the opportunities that want

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<v Speaker 2>to tie to that narrative as well.

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<v Speaker 1>Yeah, I want you to go further on that, and

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<v Speaker 1>I'm gonna ask you this from a different perspective. Is

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<v Speaker 1>because you talked about leaning into who you are, leaning

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<v Speaker 1>into your creativity, leaning to your culture, leaning into your blackness,

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<v Speaker 1>how has black representation in media evolved to allow us

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<v Speaker 1>to be able to do that and then not be

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<v Speaker 1>off putting.

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<v Speaker 2>Yeah, you know, I was privileged to go to an HBCU.

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<v Speaker 2>Shout out to Howard, shout out to all my Bison family.

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<v Speaker 2>It's all of no matter where you went, right, But

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<v Speaker 2>I always got to put a little extra on for

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<v Speaker 2>the Bison. I was very blessed that growing up, I

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<v Speaker 2>was taught a lot about my culture. Being from like

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<v Speaker 2>the Washington d C. Northern Virginia area, I was always

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<v Speaker 2>surrounded by that, whether it was in the church or

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<v Speaker 2>being an actor in community theater, or then going to

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<v Speaker 2>an HBCU and learning. And I think what I've seen

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<v Speaker 2>in media, particularly over the years, is like it's not

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<v Speaker 2>all just about telling a certain narrative or a story.

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<v Speaker 2>When we talk about us not being a monolithic people,

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<v Speaker 2>we're often talking about it from the lens of Okay,

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<v Speaker 2>we don't all come from a major city, or we

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<v Speaker 2>don't all come from a certain socioeconomic background. But very

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<v Speaker 2>few times are we actually saying when we say black

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<v Speaker 2>people are not monolithic, we're also talking about a diversity

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<v Speaker 2>of thought. We don't all think the same. And I

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<v Speaker 2>think nowadays in media, you can find a little bit

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<v Speaker 2>of everybody on social right, you can pop out your

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<v Speaker 2>phone and you go and see the celebrity gossip sites.

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<v Speaker 2>But you can also, you know, find a podcast like

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<v Speaker 2>yours are Mine, where we're talking about other topics. Like

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<v Speaker 2>I like to show people I'm from round a way,

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<v Speaker 2>as our uncle Denzel Washington says, but I'm also a

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<v Speaker 2>black girl in tech who can show you that you

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<v Speaker 2>don't have to become anybody else to win. You are enough.

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<v Speaker 2>And I think, like what I would like to continue

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<v Speaker 2>to see is more of our stories continue to take

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<v Speaker 2>over in media to show people, and especially this next generation,

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<v Speaker 2>you don't have to to do certain things in order

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<v Speaker 2>to get ahead, Like you get to define your destiny.

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<v Speaker 2>You get to define your story and who you are

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<v Speaker 2>is enough because let me tell you something, Well, when

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<v Speaker 2>I first started out as a journalist and then as

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<v Speaker 2>a blogger, and I was working in fashion and beauty,

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<v Speaker 2>I was trying to paint myself a very specific way

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<v Speaker 2>because that's all I saw. I saw all the other

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<v Speaker 2>black girls in fashion move in a certain type of

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<v Speaker 2>way or act in a certain type of way. Now

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<v Speaker 2>one of them things. I couldn't do all that because

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<v Speaker 2>I wasn't as skinny as them. Okay, your girl had

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<v Speaker 2>hips and I was like, I ain't gonna be able

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<v Speaker 2>to do the no sample size is of nothing, all right,

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<v Speaker 2>And so I was like, Okay, now I gotta find

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<v Speaker 2>my own style. I gotta find my own flavor. And

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<v Speaker 2>I remember just looking up one day and I was like,

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<v Speaker 2>this isn't me. Like a couple of my friends even

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<v Speaker 2>called that out there, like who you paint yourself to

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<v Speaker 2>be online is cool and all, but like that's not you.

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<v Speaker 2>And it really kind of put a battery pack in

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<v Speaker 2>me to say I am robbing myself and more importantly,

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<v Speaker 2>the people who are assigned to me by not being

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<v Speaker 2>true to who I am. And I just want more

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<v Speaker 2>people to see that. I want people to hear it.

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<v Speaker 2>I want it to get deep down in their spirit.

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<v Speaker 2>Who you are is enough, and that authenticity is what

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<v Speaker 2>is going to differentiate you from anybody else, any name

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<v Speaker 2>of any day of any day of the week. I

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<v Speaker 2>don't have to be nobody else. Everybody else is taken.

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<v Speaker 2>As they like to say, Jamay is not. And I'm

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<v Speaker 2>gonna tap into Jamay because when jama is Jamay, can't

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<v Speaker 2>nobody else do Jamay, you know. And so I think,

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<v Speaker 2>like for for media, I just we're continuing to see

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<v Speaker 2>more of our stories take place. And you know, when

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<v Speaker 2>this opportunity came about for let's talk offline, I'm not

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<v Speaker 2>gonna lie. I was just like, y'all want me, like

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<v Speaker 2>you know what I mean, like like me, like I

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<v Speaker 2>don't know about that, you know, because I've also been

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<v Speaker 2>very open and honest about the idea or interpretation of

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<v Speaker 2>what black professionalism looks like. And I was like, Okay, cool,

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<v Speaker 2>I'll do this, but under the understanding I'm not sugarcoating things.

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<v Speaker 2>I'ma be honest. I'm gonna be real. And in a

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<v Speaker 2>lot of our episodes, I talk with my co host

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<v Speaker 2>Gianna and I tell her, like, your experience is yours

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<v Speaker 2>because you're not black, you know what, And you know

0:11:15.280 --> 0:11:17.120
<v Speaker 2>you might shake up the table a little bit, but

0:11:17.160 --> 0:11:19.360
<v Speaker 2>it needs to get shook, like it needs to get

0:11:19.360 --> 0:11:22.000
<v Speaker 2>shook because we're doing too much of this. Let's be sweet,

0:11:22.120 --> 0:11:24.000
<v Speaker 2>let's be kind, like no, let's call it for what

0:11:24.080 --> 0:11:26.000
<v Speaker 2>it is, because at the end of the day, I

0:11:26.040 --> 0:11:30.000
<v Speaker 2>want the next generation of young Black professionals, young Black creatives,

0:11:30.040 --> 0:11:34.360
<v Speaker 2>young black entrepreneurs, change makers, thought leaders to say, Okay,

0:11:34.400 --> 0:11:36.280
<v Speaker 2>I know what's ahead of me, but I also know

0:11:36.360 --> 0:11:38.880
<v Speaker 2>that like me being true to me is enough and

0:11:38.920 --> 0:11:40.280
<v Speaker 2>I can open those doors.

0:11:41.040 --> 0:11:44.520
<v Speaker 1>Yeah, I want to talk about, you know, personal branding

0:11:44.559 --> 0:11:47.400
<v Speaker 1>on LinkedIn, because I think there's some value you can

0:11:47.440 --> 0:11:50.080
<v Speaker 1>help a lot of us with in regards to this

0:11:50.200 --> 0:11:52.199
<v Speaker 1>is you know, so there was some boards I used

0:11:52.200 --> 0:11:54.760
<v Speaker 1>to sit on and I remember going to those boards,

0:11:54.800 --> 0:11:57.800
<v Speaker 1>and those meetings would typically be at like the end

0:11:57.840 --> 0:11:59.960
<v Speaker 1>of the day, and everybody would come to the board

0:12:00.040 --> 0:12:03.200
<v Speaker 1>being with suits on and etc. And I'm like, after

0:12:03.240 --> 0:12:05.319
<v Speaker 1>a while, after going home to change clothes and put

0:12:05.320 --> 0:12:06.719
<v Speaker 1>on a suit, because I don't wear a suit to

0:12:06.760 --> 0:12:08.520
<v Speaker 1>work every day. I work for myself, and this is

0:12:08.559 --> 0:12:10.600
<v Speaker 1>what I look like going to work. I'm right, I'm

0:12:10.640 --> 0:12:12.719
<v Speaker 1>not going home to put on a suit anymore. Though

0:12:12.720 --> 0:12:15.559
<v Speaker 1>I'm adding values to this board. So I'm going, how

0:12:15.600 --> 0:12:17.920
<v Speaker 1>I not going to be appropriate, but I'm not going

0:12:17.960 --> 0:12:20.920
<v Speaker 1>home to put a suit on. And so my question

0:12:21.120 --> 0:12:24.640
<v Speaker 1>is this, It's so often we have this view specifically

0:12:24.679 --> 0:12:27.240
<v Speaker 1>on LinkedIn, Like when you said, you know you sitting

0:12:27.240 --> 0:12:30.040
<v Speaker 1>on your bathroom floor talking about professional haters, I'm like

0:12:30.400 --> 0:12:33.040
<v Speaker 1>a lot like many people will be afraid to put

0:12:33.040 --> 0:12:36.680
<v Speaker 1>that video on LinkedIn, and I'm like, Instagram's a place

0:12:36.760 --> 0:12:39.160
<v Speaker 1>for that TikTok's place for that whatever wherever, it's a

0:12:39.200 --> 0:12:41.640
<v Speaker 1>place for that, but on LinkedIn, like, oh, that's that's

0:12:41.679 --> 0:12:44.080
<v Speaker 1>some guts right there. And so I want you to

0:12:44.120 --> 0:12:49.240
<v Speaker 1>talk about the misconceptions people have about personal branding on LinkedIn,

0:12:49.360 --> 0:12:52.720
<v Speaker 1>because in my view, it was a lot like I'm

0:12:52.720 --> 0:12:55.120
<v Speaker 1>going to be who I am in this professional space

0:12:55.160 --> 0:12:58.320
<v Speaker 1>because I know I'm adding value. So I'm okay coming

0:12:58.559 --> 0:13:00.920
<v Speaker 1>with you know what I got on and not going

0:13:00.960 --> 0:13:02.640
<v Speaker 1>home to put a suit on, which is what I

0:13:02.679 --> 0:13:05.719
<v Speaker 1>felt like so long on LinkedIn. I gotta be this

0:13:05.840 --> 0:13:08.440
<v Speaker 1>on LinkedIn. I can be this over here on that

0:13:08.520 --> 0:13:10.560
<v Speaker 1>other app, but over here, I gotta be this.

0:13:11.320 --> 0:13:15.640
<v Speaker 2>Yeah, I think what you felt going into those meetings

0:13:15.640 --> 0:13:17.960
<v Speaker 2>and saying like, no, I'm a stand tento's down on

0:13:18.000 --> 0:13:20.560
<v Speaker 2>who I am is exactly the same thing you should

0:13:20.600 --> 0:13:23.400
<v Speaker 2>have when you come to LinkedIn. Now, don't get it twisted.

0:13:24.000 --> 0:13:26.920
<v Speaker 2>I was sweating bullets before I posted that video because

0:13:27.200 --> 0:13:29.600
<v Speaker 2>now I'm thinking to myself, my manager is connecting me

0:13:29.640 --> 0:13:32.400
<v Speaker 2>on LinkedIn, like my coworkers connected, like they gonna think

0:13:32.400 --> 0:13:35.120
<v Speaker 2>I'm talking about them, like and you know, at the

0:13:35.200 --> 0:13:37.360
<v Speaker 2>end of the day, you know, a hit dog will

0:13:37.400 --> 0:13:42.160
<v Speaker 2>holler whoever is for it's gonna pick right. But but

0:13:43.200 --> 0:13:49.400
<v Speaker 2>I think I had to ask myself, is the reward

0:13:49.520 --> 0:13:53.280
<v Speaker 2>worth the risk? Is the reward of who this piece

0:13:53.320 --> 0:13:58.760
<v Speaker 2>of content can bless or inform or help? Is that

0:13:59.040 --> 0:14:02.520
<v Speaker 2>worth the time imporary risk of feeling uncomfortable that I

0:14:02.559 --> 0:14:04.640
<v Speaker 2>put it out there, or that nobody is gonna vibe

0:14:04.640 --> 0:14:08.319
<v Speaker 2>with it. That's kind of the job of being a creator.

0:14:08.440 --> 0:14:11.480
<v Speaker 2>You listen to what you know you need to put

0:14:11.480 --> 0:14:14.320
<v Speaker 2>out there, and you put it out there with the

0:14:14.480 --> 0:14:17.280
<v Speaker 2>hope that it touches people. But whether it touches one

0:14:17.480 --> 0:14:20.880
<v Speaker 2>or it touches millions, you've done your job. What I

0:14:20.880 --> 0:14:23.520
<v Speaker 2>would say, though, is that if you ever are feeling

0:14:23.640 --> 0:14:26.920
<v Speaker 2>like nervous about that, like do with self check in.

0:14:27.080 --> 0:14:30.440
<v Speaker 2>Are you nervous because it's new and it's foreign. Are

0:14:30.440 --> 0:14:32.760
<v Speaker 2>you nervous because you think somebody is gonna judge you?

0:14:32.960 --> 0:14:35.880
<v Speaker 2>Or are you nervous because really, if you sit with it,

0:14:35.920 --> 0:14:38.000
<v Speaker 2>you're like, this is not an appropriate topic for me

0:14:38.040 --> 0:14:40.840
<v Speaker 2>to talk about. And I didn't have that last one.

0:14:40.880 --> 0:14:43.240
<v Speaker 2>I knew that this was just uncomfortable because I had

0:14:43.280 --> 0:14:47.440
<v Speaker 2>never seen anyone talk about that particular topic on LinkedIn before. Now,

0:14:47.640 --> 0:14:49.480
<v Speaker 2>the thing is LinkedIn is still a place. Yeah, you

0:14:49.560 --> 0:14:52.480
<v Speaker 2>go and you find jobs, right, But like, it's so

0:14:52.560 --> 0:14:54.400
<v Speaker 2>much more than that. And this is where going back

0:14:54.440 --> 0:14:56.440
<v Speaker 2>to one of your questions before about where we're making

0:14:56.480 --> 0:14:59.880
<v Speaker 2>a mistake. We are still approaching this platform as a

0:15:00.160 --> 0:15:03.840
<v Speaker 2>job search platform. Our counterparts are not doing that. Our

0:15:03.920 --> 0:15:07.640
<v Speaker 2>counterparts are showing up on this platform every day, building community,

0:15:07.760 --> 0:15:11.600
<v Speaker 2>networking with people, sending people happy birthday in mails, right,

0:15:11.720 --> 0:15:17.440
<v Speaker 2>like posting the video being okay with looking cringey, or

0:15:17.480 --> 0:15:19.800
<v Speaker 2>like weird at first, as you learn how to hold

0:15:19.800 --> 0:15:21.760
<v Speaker 2>the phone or how you learn how to you know,

0:15:21.800 --> 0:15:25.960
<v Speaker 2>put b roll. People are becoming comfortable with failing in

0:15:26.000 --> 0:15:29.160
<v Speaker 2>front of people, and it's actually building the community that

0:15:29.280 --> 0:15:31.920
<v Speaker 2>is then going to give them the economic opportunity that

0:15:31.960 --> 0:15:35.320
<v Speaker 2>they need later on. And so what I would say

0:15:35.520 --> 0:15:38.880
<v Speaker 2>is still see this platform as a place where, yes,

0:15:39.000 --> 0:15:41.320
<v Speaker 2>you show up a certain way, right, Like I wouldn't

0:15:41.320 --> 0:15:44.040
<v Speaker 2>cut up on LinkedIn away, You're gonna see me cut

0:15:44.120 --> 0:15:47.640
<v Speaker 2>up on Instagram stories, right, Like brunch is not necessary

0:15:47.920 --> 0:15:52.320
<v Speaker 2>for this platform. But I have learned a lot of

0:15:52.320 --> 0:15:54.840
<v Speaker 2>the topics that we're thinking about. If it applies to work,

0:15:54.960 --> 0:15:57.720
<v Speaker 2>it can belong on LinkedIn. You just have to ask yourself,

0:15:58.000 --> 0:16:00.400
<v Speaker 2>how do we analyze this? And this is actually something

0:16:00.480 --> 0:16:03.479
<v Speaker 2>that you know as we were really thinking about our episodes,

0:16:03.600 --> 0:16:06.400
<v Speaker 2>you know, because for like, for instance, like let's talk offline,

0:16:06.400 --> 0:16:09.280
<v Speaker 2>we're talking to gen Z and early career professionals. But

0:16:09.440 --> 0:16:11.800
<v Speaker 2>there's two things here. One, no matter where you are

0:16:11.880 --> 0:16:16.040
<v Speaker 2>in your career, everybody can learn something about navigating a

0:16:16.080 --> 0:16:21.800
<v Speaker 2>toxic manager, right or building workplace friendships, or finding a

0:16:21.840 --> 0:16:25.040
<v Speaker 2>mentor or asking for that first promotion. Everybody can learn

0:16:25.040 --> 0:16:28.640
<v Speaker 2>from those things. But you also are trying to figure out, Okay,

0:16:28.720 --> 0:16:31.520
<v Speaker 2>how do I do this in a way that doesn't

0:16:31.560 --> 0:16:33.560
<v Speaker 2>just feel like it's just scattered. It's so speaking to

0:16:33.640 --> 0:16:37.720
<v Speaker 2>like one individual person. That's where your LinkedIn profile comes in,

0:16:37.800 --> 0:16:39.920
<v Speaker 2>and that's where like you get to build this unique

0:16:39.960 --> 0:16:43.560
<v Speaker 2>audience of people who may follow you on other platforms too, right,

0:16:43.640 --> 0:16:46.240
<v Speaker 2>Like I've had some people who I've bought in from

0:16:46.280 --> 0:16:48.280
<v Speaker 2>my LinkedIn persona and then they come to my other

0:16:48.320 --> 0:16:51.120
<v Speaker 2>platforms and the like, you're the same person, it's the

0:16:51.160 --> 0:16:53.880
<v Speaker 2>same thing, will as like who you are around your

0:16:54.080 --> 0:16:56.080
<v Speaker 2>your parents might be different than who you are around

0:16:56.120 --> 0:16:59.440
<v Speaker 2>your grandparents, different from the church folk, different around you boys,

0:16:59.600 --> 0:17:02.240
<v Speaker 2>Like everybody gets a piece of you. But it's not

0:17:02.320 --> 0:17:04.520
<v Speaker 2>that you're not being true and authentic. You just know

0:17:04.560 --> 0:17:07.000
<v Speaker 2>how to move into each individual room. So you got

0:17:07.000 --> 0:17:08.560
<v Speaker 2>to ask yourself and think of that the same way

0:17:08.600 --> 0:17:11.480
<v Speaker 2>for your LinkedIn profile. But I would definitely say we

0:17:11.600 --> 0:17:15.840
<v Speaker 2>are underestimating our ability to know how to tell our

0:17:15.920 --> 0:17:19.320
<v Speaker 2>story and to still attract the people that we need

0:17:19.359 --> 0:17:22.120
<v Speaker 2>to attract. Get that fear out of it, post it,

0:17:22.160 --> 0:17:24.520
<v Speaker 2>take a walk, go get some coffee, Go do whatever

0:17:24.520 --> 0:17:26.480
<v Speaker 2>you got to do, get on the game, rite whatever

0:17:26.520 --> 0:17:28.920
<v Speaker 2>you gotta do, and you'll start to see a little

0:17:28.920 --> 0:17:31.200
<v Speaker 2>bit by a little bit. Showing up authentically each day

0:17:31.320 --> 0:17:33.679
<v Speaker 2>builds that audience and that community people who come to

0:17:33.720 --> 0:17:35.000
<v Speaker 2>respect you for just being real.

0:17:36.760 --> 0:17:40.440
<v Speaker 1>So social media has social med platforms, I should say,

0:17:40.480 --> 0:17:45.399
<v Speaker 1>have increasingly become like portfolios, you know, for creators. So

0:17:45.440 --> 0:17:48.639
<v Speaker 1>how should creators think about their body of work?

0:17:51.359 --> 0:17:54.440
<v Speaker 2>Look, I always say receipts. Receipts are currency, you know

0:17:54.520 --> 0:17:56.840
<v Speaker 2>what I mean? You know, going back to this idea

0:17:56.880 --> 0:17:59.680
<v Speaker 2>of like why you If I'm a recruiter, I want

0:17:59.680 --> 0:18:03.000
<v Speaker 2>to see, like what have you done and what do

0:18:03.080 --> 0:18:06.840
<v Speaker 2>you have to offer that somebody else may not? And

0:18:06.880 --> 0:18:09.720
<v Speaker 2>sometimes those are the smallest deciding factors between you and

0:18:09.760 --> 0:18:12.480
<v Speaker 2>another candidate, whether you're looking for a job or you're

0:18:12.480 --> 0:18:16.000
<v Speaker 2>looking for whatever else. I've posted everything from short form

0:18:16.080 --> 0:18:19.439
<v Speaker 2>video clips. I obviously post the clips of the podcast

0:18:19.640 --> 0:18:22.000
<v Speaker 2>right because think about it, there's always gonna be someone

0:18:22.040 --> 0:18:24.119
<v Speaker 2>who that's the first time that they've ever discovered it,

0:18:24.440 --> 0:18:26.880
<v Speaker 2>and I love that idea. There's some I don't remember

0:18:26.880 --> 0:18:28.080
<v Speaker 2>who I was talking to the other day. I was

0:18:28.080 --> 0:18:30.160
<v Speaker 2>talking to somebody and they were like, you know this creator,

0:18:30.400 --> 0:18:31.960
<v Speaker 2>and they showed this creator to me on the phone

0:18:32.000 --> 0:18:34.080
<v Speaker 2>on their phone. The creator has millions, like tens of

0:18:34.119 --> 0:18:37.080
<v Speaker 2>millions of us will if that person had been walking

0:18:37.119 --> 0:18:39.040
<v Speaker 2>down the streets from New York, I would have never known.

0:18:39.320 --> 0:18:41.040
<v Speaker 2>I'm been like, I've never seen this person a day

0:18:41.040 --> 0:18:44.840
<v Speaker 2>in my life. And it was such a wonderful reminder

0:18:44.920 --> 0:18:50.240
<v Speaker 2>to me that we think everybody has already seen everything. No,

0:18:50.600 --> 0:18:52.960
<v Speaker 2>you gotta keep putting your stuff out there, and you

0:18:53.040 --> 0:18:57.719
<v Speaker 2>got to be very bullish about being your own marketing professional,

0:18:57.840 --> 0:19:00.119
<v Speaker 2>like you got to get this stuff out there. So

0:19:00.359 --> 0:19:06.280
<v Speaker 2>everything from internships that you've had to essays to campaigns

0:19:06.440 --> 0:19:09.360
<v Speaker 2>or events. If you have a podcast, are you posting

0:19:09.400 --> 0:19:12.280
<v Speaker 2>your clips online? That's creating a funnel for people to

0:19:12.320 --> 0:19:14.480
<v Speaker 2>go watch the longer version, if you have it with

0:19:14.600 --> 0:19:17.719
<v Speaker 2>video or if it's just audio, are you constantly driving

0:19:17.800 --> 0:19:20.679
<v Speaker 2>back people to where they can find more of you?

0:19:21.480 --> 0:19:23.439
<v Speaker 2>I think that like, if you really sit down and

0:19:23.440 --> 0:19:25.639
<v Speaker 2>you think about all of the dope projects or the

0:19:25.680 --> 0:19:29.000
<v Speaker 2>things that you've touched, nothing is ever lost, right, And

0:19:29.040 --> 0:19:32.400
<v Speaker 2>this also comes down to transferable skills. Now, I'll tell

0:19:32.440 --> 0:19:35.160
<v Speaker 2>you something as someone who is also an actor, one

0:19:35.200 --> 0:19:38.120
<v Speaker 2>of the things I've had to learn is that how

0:19:38.160 --> 0:19:40.919
<v Speaker 2>the industry was years ago is not what it is today.

0:19:41.560 --> 0:19:44.560
<v Speaker 2>Years ago, you did the traditional I'm going to out

0:19:44.680 --> 0:19:48.480
<v Speaker 2>keep auditioning, hopefully I get booked, I get enough projects,

0:19:48.680 --> 0:19:52.520
<v Speaker 2>I get an agent, and then the agent takes over. Nowadays,

0:19:52.640 --> 0:19:57.560
<v Speaker 2>there's so much more people than the work. So going

0:19:57.640 --> 0:19:59.880
<v Speaker 2>back to this idea of how you're going to stand out,

0:20:00.200 --> 0:20:02.920
<v Speaker 2>this is why you have actors nowadays, who are scriptwriters,

0:20:03.000 --> 0:20:06.000
<v Speaker 2>who are directors, who are teaching all these other things.

0:20:06.119 --> 0:20:09.040
<v Speaker 2>Because you can't be a one trick pony anymore. And

0:20:09.119 --> 0:20:11.480
<v Speaker 2>so this is not just in the entertainment space. This

0:20:11.560 --> 0:20:15.159
<v Speaker 2>is for everybody. So if you're not getting the opportunities,

0:20:15.240 --> 0:20:18.399
<v Speaker 2>create the opportunities yourself, all right, You don't need all

0:20:18.400 --> 0:20:21.240
<v Speaker 2>this fancy equipment to start recording video. You don't even

0:20:21.280 --> 0:20:23.840
<v Speaker 2>need all this fancy equipment necessarily to start a podcast.

0:20:24.200 --> 0:20:28.119
<v Speaker 2>Start create the minimal viable product, create a proof of concept,

0:20:28.520 --> 0:20:31.200
<v Speaker 2>and show people here's what I can do with this.

0:20:31.400 --> 0:20:33.560
<v Speaker 2>Because if I could do this with this, imagine what

0:20:33.600 --> 0:20:35.560
<v Speaker 2>I can do with a lot more. And I think

0:20:35.600 --> 0:20:37.920
<v Speaker 2>this is where the portfolio comes in. If you can

0:20:38.040 --> 0:20:40.800
<v Speaker 2>show people you already are that person, right Like I

0:20:40.880 --> 0:20:43.320
<v Speaker 2>always like to tell people, I was always that girl.

0:20:43.520 --> 0:20:45.520
<v Speaker 2>I just got a little bit more money, but I

0:20:45.640 --> 0:20:48.720
<v Speaker 2>was always that girl. But I proved myself to be

0:20:48.840 --> 0:20:51.040
<v Speaker 2>that girl when I was, you know, at a lower

0:20:51.080 --> 0:20:53.919
<v Speaker 2>place in my life, so that it only was natural

0:20:53.960 --> 0:20:56.920
<v Speaker 2>that as more opportunities came, I could continue to elevate.

0:20:57.119 --> 0:20:58.800
<v Speaker 2>You got to see the same way for yourself, in

0:20:58.800 --> 0:21:01.159
<v Speaker 2>the same way for your portfolio, and particularly for LinkedIn.

0:21:01.400 --> 0:21:03.760
<v Speaker 2>What I like about LinkedIn, and it's not because I

0:21:03.800 --> 0:21:06.320
<v Speaker 2>work here, It's because I've just genuinely seen it, is

0:21:06.359 --> 0:21:08.639
<v Speaker 2>that you can marry so many of your communities here.

0:21:08.680 --> 0:21:10.479
<v Speaker 2>If you like video, there's a place for that. If

0:21:10.520 --> 0:21:12.919
<v Speaker 2>you like audio, there's a place for that. If you

0:21:13.119 --> 0:21:15.359
<v Speaker 2>like to write, there's a place for that. Like, I

0:21:15.440 --> 0:21:18.720
<v Speaker 2>have so many different communities in my LinkedIn portfolio quote

0:21:18.800 --> 0:21:22.320
<v Speaker 2>unquote that I really like, and I just think that, like,

0:21:22.359 --> 0:21:24.280
<v Speaker 2>we got to just keep tapping into that. But at

0:21:24.280 --> 0:21:27.960
<v Speaker 2>the end of the day, show goes, receipts, show the receipts.

0:21:28.840 --> 0:21:33.160
<v Speaker 1>Like that. What advice do you give to content creators

0:21:33.200 --> 0:21:36.840
<v Speaker 1>who want to advocate for themselves? They want to put

0:21:36.880 --> 0:21:40.960
<v Speaker 1>themselves in the position to have deals, brand deals get

0:21:41.160 --> 0:21:44.760
<v Speaker 1>picked by you know, these brands who want to engage

0:21:45.119 --> 0:21:48.040
<v Speaker 1>but they're growing, but don't know how to pitch themselves.

0:21:48.480 --> 0:21:49.680
<v Speaker 1>How do you do that?

0:21:51.320 --> 0:21:55.640
<v Speaker 2>Man looks as an entrepreneur myself, I can tell you

0:21:55.720 --> 0:21:59.720
<v Speaker 2>I've pitched myself both good and very bad. Okay, I'm

0:21:59.840 --> 0:22:04.440
<v Speaker 2>very very thankful that I made a lot of mistakes privately,

0:22:04.680 --> 0:22:06.680
<v Speaker 2>because now when you get a little bit more public,

0:22:07.400 --> 0:22:10.280
<v Speaker 2>you kind of get a little bit more leery of

0:22:10.320 --> 0:22:13.200
<v Speaker 2>making mistakes. But I'm very thankful for that time too,

0:22:13.320 --> 0:22:15.480
<v Speaker 2>because I do think we all need a training ground

0:22:15.880 --> 0:22:18.320
<v Speaker 2>and stuff. I always tell people like, are you perfecting

0:22:18.359 --> 0:22:21.280
<v Speaker 2>yourself in the private? Because once she's public? What's the showtime?

0:22:21.359 --> 0:22:24.280
<v Speaker 2>Is showtime? You know what I mean? Everybody wants something,

0:22:24.320 --> 0:22:28.399
<v Speaker 2>Everybody wants this idea of what they think success to be.

0:22:28.800 --> 0:22:31.359
<v Speaker 2>But I always ask myself, are you preparing yourself for that?

0:22:31.760 --> 0:22:34.720
<v Speaker 2>Because you can get it? But then what happens? Right,

0:22:34.880 --> 0:22:37.119
<v Speaker 2>It's like the same thing as people want the million

0:22:37.160 --> 0:22:39.480
<v Speaker 2>dollar brand deal, but baby, if you can't even juggle

0:22:39.480 --> 0:22:42.320
<v Speaker 2>the five hundred dollar brand deal, your deliverables are late,

0:22:42.600 --> 0:22:46.840
<v Speaker 2>the product is trash. You have poor communication skills. How

0:22:46.880 --> 0:22:49.840
<v Speaker 2>are you preparing yourself for that bigger blessing down the road?

0:22:49.960 --> 0:22:51.920
<v Speaker 2>You know what I mean? And so when it comes

0:22:51.920 --> 0:22:55.120
<v Speaker 2>to pitching, it comes down to again the proof of concept,

0:22:55.160 --> 0:22:58.119
<v Speaker 2>and it shows in this idea of showing your receipts.

0:22:58.480 --> 0:23:01.160
<v Speaker 2>It's also about being bold. And you know, as I've

0:23:01.160 --> 0:23:07.000
<v Speaker 2>gotten older, I've come to realize, like you just got

0:23:07.040 --> 0:23:09.120
<v Speaker 2>to take the risk. You got to take the risk,

0:23:09.240 --> 0:23:13.040
<v Speaker 2>but calculated risks, right, Like I'm very calculative in the

0:23:13.080 --> 0:23:14.920
<v Speaker 2>sense that like, I'm not just going to go into

0:23:14.960 --> 0:23:18.400
<v Speaker 2>anybody's in anybody's room and ask for something. I'm gonna

0:23:18.400 --> 0:23:20.960
<v Speaker 2>come knowing that I have something to bring and here's

0:23:21.000 --> 0:23:25.000
<v Speaker 2>where the value is. I would definitely say like being

0:23:26.560 --> 0:23:29.240
<v Speaker 2>someone who is confident in what you have to offer,

0:23:29.359 --> 0:23:32.120
<v Speaker 2>but also being okay with being rejected is good too.

0:23:32.480 --> 0:23:34.760
<v Speaker 2>Not all money is good money, and I know people

0:23:34.800 --> 0:23:36.720
<v Speaker 2>don't want to believe that, and I know it's particularly

0:23:36.760 --> 0:23:38.880
<v Speaker 2>when you're trying to pay them bills. You really don't

0:23:38.880 --> 0:23:42.600
<v Speaker 2>want to believe that. But sometimes saying no to things

0:23:42.720 --> 0:23:46.000
<v Speaker 2>is actually a setup for a bigger yes later down

0:23:46.040 --> 0:23:48.280
<v Speaker 2>the road. And so I always say, when you think

0:23:48.359 --> 0:23:51.280
<v Speaker 2>of that pitch, ask yourself, like, what are the biggest

0:23:51.280 --> 0:23:53.840
<v Speaker 2>things that this person needs to know about me? How

0:23:53.880 --> 0:23:57.119
<v Speaker 2>can I show how I have already done this? Right? Like,

0:23:57.160 --> 0:23:59.920
<v Speaker 2>how have I already operated in the space in some way?

0:24:00.040 --> 0:24:02.480
<v Speaker 2>And this is where transferable skills comes in, Like what

0:24:02.520 --> 0:24:04.679
<v Speaker 2>have you done that's similar to this that you can

0:24:04.720 --> 0:24:08.480
<v Speaker 2>speak to? And then lastly, how do I position myself

0:24:08.520 --> 0:24:14.040
<v Speaker 2>in a way where like I'm showing you I am

0:24:14.080 --> 0:24:18.040
<v Speaker 2>the person for the job? Right? We actually we actually

0:24:18.200 --> 0:24:22.760
<v Speaker 2>talk about this in an episode too, where we're like, someone,

0:24:22.920 --> 0:24:24.880
<v Speaker 2>you know, how do you when you when you first

0:24:24.920 --> 0:24:27.040
<v Speaker 2>come out of college? And everybody is like, how do

0:24:27.119 --> 0:24:29.240
<v Speaker 2>I get the job? And then we're all like, do

0:24:29.280 --> 0:24:31.560
<v Speaker 2>I put the job that I had at Starbucks? Do

0:24:31.600 --> 0:24:33.800
<v Speaker 2>I put that down on the resume or not? And

0:24:33.840 --> 0:24:35.800
<v Speaker 2>some people might be like nah, don't put that down.

0:24:35.880 --> 0:24:38.520
<v Speaker 2>But like the pushback is, but if there were transferable

0:24:38.520 --> 0:24:41.000
<v Speaker 2>skills of you working, you know, I've had a lot

0:24:41.080 --> 0:24:43.560
<v Speaker 2>of jobs in retail, a lot of jobs in hospitality,

0:24:43.800 --> 0:24:45.720
<v Speaker 2>and let me tell you something that built me for

0:24:45.880 --> 0:24:49.400
<v Speaker 2>good customer service. That now as a community manager here,

0:24:49.800 --> 0:24:51.480
<v Speaker 2>I got to know how to talk to people because

0:24:51.520 --> 0:24:53.400
<v Speaker 2>sometimes people be trying you and you can't just say

0:24:53.440 --> 0:24:55.000
<v Speaker 2>whatever you want to say, you know what I mean,

0:24:55.720 --> 0:24:59.840
<v Speaker 2>So I just say, like, use every opportunity and experience

0:25:00.119 --> 0:25:03.040
<v Speaker 2>have had and craft the narrative as to how that

0:25:03.320 --> 0:25:06.200
<v Speaker 2>built you, but also how you added to it. Numbers

0:25:06.240 --> 0:25:10.760
<v Speaker 2>are always going to win. So quantifying your successes, quantifying

0:25:10.800 --> 0:25:15.320
<v Speaker 2>anything you can helps tell a brand a story. But

0:25:15.400 --> 0:25:18.600
<v Speaker 2>then also being a good person also goes so far.

0:25:19.119 --> 0:25:21.399
<v Speaker 2>People like to work with good people, people like to

0:25:21.440 --> 0:25:24.000
<v Speaker 2>work with kind people. So if you can present yourself

0:25:24.000 --> 0:25:27.320
<v Speaker 2>to be someone who is collaborative and fun and engaging,

0:25:28.200 --> 0:25:31.399
<v Speaker 2>who comes with creative ideas, but then also you have

0:25:31.480 --> 0:25:35.040
<v Speaker 2>those receipts to back it up, I think you're good.

0:25:35.240 --> 0:25:38.000
<v Speaker 1>You know, you manage a community of more than seventeen

0:25:38.080 --> 0:25:41.480
<v Speaker 1>thousand on LinkedIn, You run your own side business also

0:25:41.640 --> 0:25:44.880
<v Speaker 1>more than ninety thousand people you serve there, How are

0:25:44.920 --> 0:25:49.000
<v Speaker 1>you how are you distributing your content making sure that

0:25:49.160 --> 0:25:52.679
<v Speaker 1>you're serving these folks? Well? Are you cross pollinating your content?

0:25:52.760 --> 0:25:54.600
<v Speaker 1>Is the same content across places?

0:25:54.640 --> 0:25:54.720
<v Speaker 2>Like?

0:25:54.760 --> 0:25:58.160
<v Speaker 1>How are you doing that in two different directions?

0:25:58.560 --> 0:26:01.840
<v Speaker 2>Yeah? I always say, like, we all only have a

0:26:01.880 --> 0:26:04.680
<v Speaker 2>certain amount of hours in the day. So if if

0:26:04.720 --> 0:26:06.760
<v Speaker 2>I create a piece of content, everybody about to get

0:26:06.760 --> 0:26:10.760
<v Speaker 2>this content. Everybody's about to see this, and we gonna

0:26:10.760 --> 0:26:14.280
<v Speaker 2>see it a couple of times. I definitely believe in

0:26:14.320 --> 0:26:16.800
<v Speaker 2>boundary setting, particularly when it comes to work. So for me,

0:26:17.000 --> 0:26:20.960
<v Speaker 2>like even though my you know, teammates and the company

0:26:21.000 --> 0:26:22.919
<v Speaker 2>and everybody knows like the things that I work on

0:26:22.920 --> 0:26:24.960
<v Speaker 2>on the side, like, I do believe it is very

0:26:24.960 --> 0:26:28.120
<v Speaker 2>important for me to distinguish the jama Jackson brand from

0:26:28.440 --> 0:26:32.399
<v Speaker 2>the Jamaic Community Manager brand. And a lot of people

0:26:32.480 --> 0:26:34.879
<v Speaker 2>sometimes be like, no, merge, merge, merge, But I'm like,

0:26:35.520 --> 0:26:37.679
<v Speaker 2>that's where I think we have to also say, like

0:26:37.800 --> 0:26:40.119
<v Speaker 2>I have to have some type of ownership on something

0:26:40.240 --> 0:26:43.880
<v Speaker 2>too right, And so for me, I think, like creating content,

0:26:44.280 --> 0:26:46.800
<v Speaker 2>I'm always looking for what is the thorough line between

0:26:46.800 --> 0:26:51.080
<v Speaker 2>my audiences, my audiences for the JAMAI Jackson Brand are

0:26:51.160 --> 0:26:54.040
<v Speaker 2>a lot more black and brown creatives. It's people who

0:26:54.040 --> 0:26:56.120
<v Speaker 2>have watched me grow up through the ranks, people who

0:26:56.119 --> 0:26:59.040
<v Speaker 2>saw me move from DC to New York, people who

0:26:59.080 --> 0:27:01.879
<v Speaker 2>saw me try to go from fashion and beauty to

0:27:01.960 --> 0:27:05.480
<v Speaker 2>then journalism to now acting and then also working in tech,

0:27:05.880 --> 0:27:09.040
<v Speaker 2>and my LinkedIn audience is a lot more expanded, right,

0:27:09.119 --> 0:27:11.199
<v Speaker 2>But particularly it's like, okay, but you also have to

0:27:11.200 --> 0:27:13.360
<v Speaker 2>figure out, well, what is the thorough line here? Everybody

0:27:13.440 --> 0:27:16.480
<v Speaker 2>is always trying to figure out how can I be better?

0:27:16.960 --> 0:27:19.359
<v Speaker 2>Everybody is always trying to figure out what are the

0:27:19.400 --> 0:27:21.320
<v Speaker 2>new trends we're seeing, what are the new things we're

0:27:21.320 --> 0:27:23.280
<v Speaker 2>seeing in the job market? How do I stand out?

0:27:23.320 --> 0:27:25.280
<v Speaker 2>It's a tough job market, you know what I mean,

0:27:25.720 --> 0:27:28.800
<v Speaker 2>And so I always like to speak to what the

0:27:28.880 --> 0:27:32.280
<v Speaker 2>commonality the differences are, Okay, right, Like if you want

0:27:32.280 --> 0:27:34.720
<v Speaker 2>to see me do like the super blackly black combos,

0:27:34.760 --> 0:27:37.080
<v Speaker 2>because that is what I'm going to do. There's a

0:27:37.080 --> 0:27:39.680
<v Speaker 2>platform and a space for that. But when I also

0:27:39.720 --> 0:27:42.160
<v Speaker 2>think about how can I service my audience, I'm also

0:27:42.200 --> 0:27:44.080
<v Speaker 2>thinking like where can I get the most bang for

0:27:44.160 --> 0:27:46.680
<v Speaker 2>my buck? And for me, I find like the commonalities

0:27:46.720 --> 0:27:49.560
<v Speaker 2>of helping people show up authentically figuring out how do

0:27:49.600 --> 0:27:51.560
<v Speaker 2>you build your personal brand, how do you build your

0:27:51.560 --> 0:27:55.199
<v Speaker 2>own personal mission statement? How do you build the confidence

0:27:55.520 --> 0:27:59.000
<v Speaker 2>to take up space that allows me to cast everybody?

0:27:59.040 --> 0:28:01.280
<v Speaker 2>And sometimes that's what you me. You need people, You

0:28:01.320 --> 0:28:04.359
<v Speaker 2>need the messaging that is going to touch more people,

0:28:04.440 --> 0:28:07.200
<v Speaker 2>because then that draws back people are like, Okay, cool,

0:28:07.200 --> 0:28:08.960
<v Speaker 2>I like it. Let me check out what other content

0:28:09.040 --> 0:28:10.600
<v Speaker 2>she creates, So let me see what other things that

0:28:10.640 --> 0:28:15.199
<v Speaker 2>she does. So yeah, I think boundary setting is so

0:28:15.320 --> 0:28:19.919
<v Speaker 2>important a particularly as a creative ownership is important. But

0:28:19.960 --> 0:28:22.000
<v Speaker 2>I also think that when you just show up and

0:28:22.040 --> 0:28:23.760
<v Speaker 2>you share the content that you know is going to

0:28:23.880 --> 0:28:28.000
<v Speaker 2>really matter to people, then that kind of you make

0:28:28.000 --> 0:28:30.200
<v Speaker 2>the cell there right. This is why I also taught

0:28:30.240 --> 0:28:32.280
<v Speaker 2>because I work with a lot of sales and marketing

0:28:32.280 --> 0:28:35.400
<v Speaker 2>professionals and I'm always like, stop telling people you got

0:28:35.400 --> 0:28:37.640
<v Speaker 2>the best product on the market. You know what I mean?

0:28:37.720 --> 0:28:41.320
<v Speaker 2>Stop stop because that doesn't do anything for me. If

0:28:41.360 --> 0:28:43.600
<v Speaker 2>you tell me you know, I have the best coffee

0:28:43.640 --> 0:28:46.400
<v Speaker 2>in all of New York. That's different than you telling me, like,

0:28:46.920 --> 0:28:49.080
<v Speaker 2>half a cup of my coffee will keep you up

0:28:49.080 --> 0:28:53.040
<v Speaker 2>to finish that job proposal you've been working on for

0:28:53.080 --> 0:28:56.840
<v Speaker 2>three weeks or something like that. Right, your show don't

0:28:56.880 --> 0:28:59.720
<v Speaker 2>tell And I think as creatives we have to show

0:29:00.080 --> 0:29:03.360
<v Speaker 2>show your impact. You don't tell us your impactful. Anybody

0:29:03.360 --> 0:29:07.760
<v Speaker 2>can say that, but I show me like.

0:29:07.720 --> 0:29:10.320
<v Speaker 1>That like that, I cannot get out of here without

0:29:10.360 --> 0:29:12.360
<v Speaker 1>asking you about AI. You knew it was coming and

0:29:12.520 --> 0:29:16.400
<v Speaker 1>is here, so I think about you know, well, actually

0:29:16.400 --> 0:29:18.600
<v Speaker 1>I'm just asked what kind of tools are you using

0:29:18.960 --> 0:29:23.360
<v Speaker 1>to help streamline your workflow? Like are you using AI?

0:29:23.520 --> 0:29:24.760
<v Speaker 1>What kind of aire you using?

0:29:24.760 --> 0:29:24.840
<v Speaker 2>Like?

0:29:24.880 --> 0:29:27.160
<v Speaker 1>What do you suggest, based on the kind of content

0:29:27.200 --> 0:29:29.640
<v Speaker 1>you deliver, people should be using to get you know,

0:29:30.560 --> 0:29:32.720
<v Speaker 1>to make more impact and do it efficiently.

0:29:33.360 --> 0:29:35.680
<v Speaker 2>Yeah. I mean it's really cool because I'm seeing like

0:29:35.720 --> 0:29:39.320
<v Speaker 2>so much excitement for AI, especially around like gen Z

0:29:39.440 --> 0:29:42.400
<v Speaker 2>and millennials, you know, who are really thinking that AI

0:29:42.440 --> 0:29:44.320
<v Speaker 2>is going to help them progress in their careers. And

0:29:44.440 --> 0:29:47.200
<v Speaker 2>I believe it. You know, I had the honor and

0:29:47.200 --> 0:29:50.000
<v Speaker 2>privilege of attending Afrotech for the second or third time

0:29:50.040 --> 0:29:51.960
<v Speaker 2>a couple of weeks ago, and AI and Innovation with

0:29:52.040 --> 0:29:56.160
<v Speaker 2>something we talked about a lot. And it's interesting because

0:29:56.240 --> 0:29:58.240
<v Speaker 2>I think that as much as we're talking about it,

0:29:58.280 --> 0:30:01.240
<v Speaker 2>so many people are still being left behind because they're scared.

0:30:01.600 --> 0:30:03.320
<v Speaker 2>I think we should embrace it, and I think that

0:30:03.360 --> 0:30:06.440
<v Speaker 2>we should explore how can we start leveraging things like

0:30:06.600 --> 0:30:10.720
<v Speaker 2>AI skills and AI learning. I mean, one of the

0:30:10.760 --> 0:30:12.800
<v Speaker 2>things I always tell people is, first of all, LinkedIn

0:30:12.840 --> 0:30:15.320
<v Speaker 2>has LinkedIn learning courses right what you can sign up

0:30:15.320 --> 0:30:17.440
<v Speaker 2>for and you can actually learn a lot about AI.

0:30:17.520 --> 0:30:20.160
<v Speaker 2>You can at least start to learn the immediate jargon

0:30:20.400 --> 0:30:23.600
<v Speaker 2>right of things that like you might not know or

0:30:23.640 --> 0:30:25.800
<v Speaker 2>like you might have questions about, to just at least

0:30:25.840 --> 0:30:30.280
<v Speaker 2>familiarize yourself with it. For me personally, I like to

0:30:30.360 --> 0:30:32.080
<v Speaker 2>use AI for a lot of things, and so like,

0:30:32.280 --> 0:30:34.600
<v Speaker 2>for instance, like when I'm mapping out my week, I

0:30:34.640 --> 0:30:37.440
<v Speaker 2>will use like a claud or a chat GPT to

0:30:37.480 --> 0:30:39.920
<v Speaker 2>say like, Okay, here are my biggest priorities of the week.

0:30:39.960 --> 0:30:42.760
<v Speaker 2>Help me prioritize based on X, Y and Z variable

0:30:42.800 --> 0:30:46.360
<v Speaker 2>yeah yah yeah yeah. As a writer or as a creator,

0:30:46.440 --> 0:30:49.280
<v Speaker 2>sometimes I'll even think of like, okay, here's the topic

0:30:49.320 --> 0:30:50.840
<v Speaker 2>that I want to touch on, and here are some

0:30:51.080 --> 0:30:53.880
<v Speaker 2>key talking points, like help me at least create an outline.

0:30:54.320 --> 0:30:56.360
<v Speaker 2>Now Here's where I think people make the mistake. Will

0:30:56.440 --> 0:30:58.920
<v Speaker 2>people are using this AI and then they just spit

0:30:58.960 --> 0:31:01.720
<v Speaker 2>it out and then they just and you can tell

0:31:02.560 --> 0:31:04.800
<v Speaker 2>I'm like, now you have never been able to formulate

0:31:04.800 --> 0:31:07.040
<v Speaker 2>a sentence of Daniel life now all of a sudden,

0:31:09.880 --> 0:31:14.400
<v Speaker 2>right right exactly. So I definitely say like the AI

0:31:14.560 --> 0:31:17.880
<v Speaker 2>as a partner, don't see it as as something that,

0:31:17.960 --> 0:31:21.480
<v Speaker 2>like you know, is going to take away from your creativity.

0:31:21.720 --> 0:31:25.280
<v Speaker 2>It can enhance your creativity if used properly. And I'm

0:31:25.320 --> 0:31:27.600
<v Speaker 2>just kind of continuing. I'm just I think that this

0:31:27.760 --> 0:31:29.680
<v Speaker 2>is just a skill that we're going to continue to see.

0:31:30.040 --> 0:31:32.720
<v Speaker 2>The great thing about AI, I think is that it

0:31:32.760 --> 0:31:35.520
<v Speaker 2>doesn't just touch the tech market, right, which I think

0:31:35.600 --> 0:31:38.280
<v Speaker 2>is a lot of people's mistake they think AI is

0:31:38.320 --> 0:31:42.360
<v Speaker 2>only touching tech. If you can start to familiar familiarize

0:31:42.360 --> 0:31:47.560
<v Speaker 2>yourself with AI large language models, what these what machine learning,

0:31:47.600 --> 0:31:49.960
<v Speaker 2>what all of these terms mean, and how you can

0:31:50.040 --> 0:31:52.760
<v Speaker 2>get a piece of it, you won't be behind the

0:31:52.800 --> 0:31:54.880
<v Speaker 2>wave when we see because we've already seen the first

0:31:54.880 --> 0:31:57.600
<v Speaker 2>wave of AI happen. But I think we haven't even

0:31:57.680 --> 0:32:00.560
<v Speaker 2>seen yet all of the possibilities of what's going to

0:32:00.600 --> 0:32:02.840
<v Speaker 2>happen over the next few years. This is where we

0:32:02.880 --> 0:32:05.720
<v Speaker 2>start to build when we talk about building that generational wealth,

0:32:05.720 --> 0:32:07.680
<v Speaker 2>when we talk about getting into these roles that are

0:32:07.680 --> 0:32:09.800
<v Speaker 2>going to set us up when we talk about how

0:32:10.640 --> 0:32:14.200
<v Speaker 2>we can be the pushers of culture, because we already

0:32:14.240 --> 0:32:16.600
<v Speaker 2>are as black people, we already push the culture, we

0:32:16.640 --> 0:32:19.440
<v Speaker 2>create the culture, but then we allow the culture to

0:32:19.520 --> 0:32:22.200
<v Speaker 2>then dictate what we do. No, if you know how

0:32:22.240 --> 0:32:24.200
<v Speaker 2>to move and if you know how to put yourself

0:32:24.200 --> 0:32:27.240
<v Speaker 2>in the rooms, you can dictate the culture, and you

0:32:27.280 --> 0:32:29.160
<v Speaker 2>can dictate the culture because at the end of the day,

0:32:29.240 --> 0:32:30.880
<v Speaker 2>it's not just about what you can do for you.

0:32:31.480 --> 0:32:33.240
<v Speaker 2>At the end of the day, you have to ask yourself,

0:32:33.240 --> 0:32:35.720
<v Speaker 2>how can I use these gifts, talents and skills to

0:32:35.880 --> 0:32:39.040
<v Speaker 2>further my community and further other people who may not

0:32:39.080 --> 0:32:41.040
<v Speaker 2>have access to the things that I have access to.

0:32:41.880 --> 0:32:44.280
<v Speaker 1>Black Tech Green Money is a production to Blavity Afro

0:32:44.440 --> 0:32:46.920
<v Speaker 1>Tech on the Black Effect podcast network in night Hire

0:32:47.080 --> 0:32:50.240
<v Speaker 1>Media and it's produced by Morgan Debonne and me Well Lucas,

0:32:50.600 --> 0:32:53.800
<v Speaker 1>with the additional production support by Kate McDonald, Sayah and

0:32:53.880 --> 0:32:56.920
<v Speaker 1>Jaden McGee. Special thank you to Michael Davis and Love Beach.

0:32:57.200 --> 0:32:59.600
<v Speaker 1>Learn more about My Guess. Other TECHILFF is an Innovatives

0:32:59.680 --> 0:33:03.240
<v Speaker 1>afro tech dot com video version. This episode will drop

0:33:03.280 --> 0:33:05.440
<v Speaker 1>to Black Tech Green money on YouTube, so tap in.

0:33:06.240 --> 0:33:08.920
<v Speaker 1>Enjoy your black tech, green money, Share us with somebody,

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