1 00:00:03,120 --> 00:00:16,680 Speaker 1: Bloomberg Audio Studios, Podcasts, Radio News. Hi everyone, welcome to 2 00:00:16,720 --> 00:00:20,279 Speaker 1: the Deal. I'm Jason Kelly alongside my partner Alex Rodriguez. Alex. 3 00:00:20,720 --> 00:00:23,640 Speaker 1: Coming up in just a minute our interview with Keith Dawkins. 4 00:00:23,720 --> 00:00:26,960 Speaker 1: He's the president of the Harlem Globetrotters and Alex. Keith 5 00:00:27,160 --> 00:00:30,160 Speaker 1: has a fascinating background. He was a top media executive 6 00:00:30,200 --> 00:00:33,160 Speaker 1: at Nickelodeon. He did a lot of sports deals there. 7 00:00:33,200 --> 00:00:37,080 Speaker 1: He worked at First Tea and now this iconic brand. 8 00:00:37,520 --> 00:00:40,960 Speaker 1: He's got his hands on and huge, huge ambitions. But 9 00:00:41,040 --> 00:00:45,200 Speaker 1: before we get to that, I mean talk about fomo. Dude, 10 00:00:45,280 --> 00:00:51,680 Speaker 1: like watching what unfurled at the Olympics in basketball, tell 11 00:00:51,720 --> 00:00:54,520 Speaker 1: me what it was like having seen the run up 12 00:00:54,560 --> 00:00:58,800 Speaker 1: to it, double gold for Team USA Women's and men's. 13 00:00:59,440 --> 00:01:02,840 Speaker 1: You had very much invested interest in both sides of this. 14 00:01:03,400 --> 00:01:04,240 Speaker 2: What are your thoughts? 15 00:01:04,480 --> 00:01:07,040 Speaker 3: It was great to see so much talent in one building. 16 00:01:07,280 --> 00:01:09,880 Speaker 3: It was great to see Adam Silver there, other owners 17 00:01:09,880 --> 00:01:13,160 Speaker 3: were there. But to see this much talent assembled both 18 00:01:13,200 --> 00:01:14,880 Speaker 3: on the men and the women, not just the US, 19 00:01:14,920 --> 00:01:17,520 Speaker 3: but all over the globe. It was really a celebration 20 00:01:17,600 --> 00:01:21,120 Speaker 3: of basketball, celebration of the NBA and celebration of sports. 21 00:01:21,640 --> 00:01:24,880 Speaker 3: It was absolutely awesome And the last thing I would say, 22 00:01:25,400 --> 00:01:28,920 Speaker 3: but it was weird me cheering for Lebron James. Yeah, 23 00:01:29,040 --> 00:01:33,080 Speaker 3: and Steph Curry and Kevin Durant. I mean, Steve Kurr 24 00:01:33,120 --> 00:01:36,240 Speaker 3: did an incredible job at his whole coaching staff getting 25 00:01:36,280 --> 00:01:39,480 Speaker 3: this team to win because guess what, they have nothing 26 00:01:39,600 --> 00:01:41,280 Speaker 3: to win, everything to lose. 27 00:01:41,600 --> 00:01:44,039 Speaker 2: And I said, totally right, Steph Curry say, this was 28 00:01:44,080 --> 00:01:45,160 Speaker 2: a relief. Yes it was. 29 00:01:45,200 --> 00:01:47,400 Speaker 3: We put him to sleep, but it was a lot 30 00:01:47,440 --> 00:01:49,040 Speaker 3: of It was a big relief for the US. 31 00:01:49,160 --> 00:01:51,560 Speaker 1: And so put on your business hat for me for 32 00:01:51,600 --> 00:01:54,680 Speaker 1: a second. You know, I was watching it and thinking 33 00:01:56,000 --> 00:01:59,080 Speaker 1: this has got to be good for both the NBA 34 00:01:59,240 --> 00:02:02,480 Speaker 1: and the WNA. I mean, we're seeing these players in 35 00:02:02,520 --> 00:02:08,600 Speaker 1: a different light. We're seeing rivalries in a very different way, 36 00:02:08,760 --> 00:02:11,000 Speaker 1: you know, to your point, like rivals coming together on 37 00:02:11,040 --> 00:02:14,360 Speaker 1: the same team. But I mean the men's final, you 38 00:02:14,440 --> 00:02:16,480 Speaker 1: had two Wolves going against each other. 39 00:02:16,280 --> 00:02:18,000 Speaker 2: Didn't you. It was so great. 40 00:02:18,160 --> 00:02:18,400 Speaker 4: It was. 41 00:02:18,520 --> 00:02:21,200 Speaker 3: Yes, it was Rudy Gobert playing for Frands in the 42 00:02:21,240 --> 00:02:23,400 Speaker 3: home court France. A boy with that Yeah, that crowd 43 00:02:23,480 --> 00:02:27,240 Speaker 3: impressive and loud. It was like as loud as Madison 44 00:02:27,280 --> 00:02:30,120 Speaker 3: Square Garden in the postseason. It was really impressive and passionate, 45 00:02:30,520 --> 00:02:32,520 Speaker 3: and then of course you know Anthony Edwards and it 46 00:02:32,560 --> 00:02:35,520 Speaker 3: was so great. But seeing both those guys play. But 47 00:02:35,760 --> 00:02:39,920 Speaker 3: the other winner there, Jason, was NBC Comcast Peacock. What 48 00:02:40,000 --> 00:02:42,520 Speaker 3: else is good for business is we had, you know, 49 00:02:42,560 --> 00:02:45,360 Speaker 3: at the peak, almost twenty three million people watching on 50 00:02:45,440 --> 00:02:49,480 Speaker 3: a Saturday afternoon. The numbers were bonkers, great for business 51 00:02:49,880 --> 00:02:51,919 Speaker 3: and look NBC stepped up. 52 00:02:51,960 --> 00:02:53,560 Speaker 2: They're paying an enormous number. 53 00:02:54,080 --> 00:02:57,240 Speaker 3: Guess what it could after you pay for a nice 54 00:02:57,280 --> 00:03:00,280 Speaker 3: new toy to have this payoff of like a little 55 00:03:00,280 --> 00:03:02,560 Speaker 3: bit of an adveretizer of what the NBA could be 56 00:03:02,680 --> 00:03:03,960 Speaker 3: for them all over again. 57 00:03:04,880 --> 00:03:08,160 Speaker 1: All right, So, having seen it, and I'm sure that 58 00:03:08,360 --> 00:03:10,360 Speaker 1: you know you're going to have these conversations over the 59 00:03:10,360 --> 00:03:12,960 Speaker 1: next couple of years, what's your advice to La? I mean, 60 00:03:12,960 --> 00:03:15,400 Speaker 1: this was like magical for Paris. I mean it's an 61 00:03:15,400 --> 00:03:20,800 Speaker 1: amazing city, La. You know, in our lifetimes, in modern times, 62 00:03:20,840 --> 00:03:24,799 Speaker 1: the nineteen eighty four Olympics were unbelievably successful. They really 63 00:03:24,919 --> 00:03:27,480 Speaker 1: sort of brought the Olympics back. Feels like Paris really 64 00:03:27,480 --> 00:03:29,919 Speaker 1: brought the Olympics back. What do you think, La, needs 65 00:03:29,960 --> 00:03:32,600 Speaker 1: to do like again, like put on your business and 66 00:03:32,720 --> 00:03:35,920 Speaker 1: sports hat. You know someone who understands spectacle, what do 67 00:03:35,960 --> 00:03:36,680 Speaker 1: you think they should do. 68 00:03:37,080 --> 00:03:39,040 Speaker 3: I think look, Paris, like La is one of the 69 00:03:39,040 --> 00:03:42,200 Speaker 3: great cities around the world, right, and when you look 70 00:03:42,240 --> 00:03:44,360 Speaker 3: at you know, the state of California has got like 71 00:03:44,360 --> 00:03:46,720 Speaker 3: the fifth largest economy in the world, so it's in 72 00:03:46,760 --> 00:03:50,120 Speaker 3: many ways comparable to a Paris. Paris has the most 73 00:03:50,160 --> 00:03:53,400 Speaker 3: beautiful canvas anchored by the Eiffel Tower. It's just a 74 00:03:53,440 --> 00:03:58,240 Speaker 3: beautiful city. The shopping, the entertainment, I mean, it's just phenomenal. 75 00:03:58,480 --> 00:04:00,760 Speaker 3: The one note I will say Jason is I was 76 00:04:00,800 --> 00:04:03,040 Speaker 3: there with friends, I was there with family, and Jason, 77 00:04:03,040 --> 00:04:06,640 Speaker 3: we've never felt safer. I'm talking about every intersection. You 78 00:04:06,800 --> 00:04:10,360 Speaker 3: had these incredible young men and women who were law 79 00:04:10,400 --> 00:04:13,200 Speaker 3: and order. I saw a lot of cheering. I saw 80 00:04:13,200 --> 00:04:16,240 Speaker 3: a lot of patriotsm from everywhere, but it was done 81 00:04:16,279 --> 00:04:19,359 Speaker 3: in a respectful manner. I would say that's one because 82 00:04:19,400 --> 00:04:22,960 Speaker 3: when you don't have safety for families, I think it 83 00:04:23,040 --> 00:04:26,160 Speaker 3: makes it very hard to enjoy any event. Parents did 84 00:04:26,200 --> 00:04:30,479 Speaker 3: it beautifully, they were hospitable, So all is good, but 85 00:04:30,680 --> 00:04:33,039 Speaker 3: La has a tough act to follow. 86 00:04:33,360 --> 00:04:36,000 Speaker 1: Yeah, be interesting to see what happens. And I have 87 00:04:36,080 --> 00:04:38,719 Speaker 1: to say just as a sort of like final note 88 00:04:39,040 --> 00:04:42,200 Speaker 1: on the Olympics. When we got to I guess it 89 00:04:42,279 --> 00:04:45,880 Speaker 1: was Monday, you know, Monday evening. My six year old 90 00:04:45,960 --> 00:04:49,080 Speaker 1: was like, wait, the Olympics aren't on? What about the 91 00:04:49,120 --> 00:04:53,080 Speaker 1: diving and the running the basketball? I mean, because it 92 00:04:53,120 --> 00:04:55,960 Speaker 1: had becomes such a staple over those two weeks of 93 00:04:56,760 --> 00:05:01,280 Speaker 1: all these exciting things, and it reminds you sports, sports 94 00:05:01,320 --> 00:05:04,039 Speaker 1: are awesome, you know, like it's just like it's just 95 00:05:04,080 --> 00:05:04,760 Speaker 1: so much fun. 96 00:05:05,160 --> 00:05:06,880 Speaker 3: You know that we have so many things, Jason, that 97 00:05:07,120 --> 00:05:09,880 Speaker 3: are dividing us right now, and that this is the 98 00:05:09,920 --> 00:05:12,120 Speaker 3: one thing, you know, sports and music that brings us 99 00:05:12,120 --> 00:05:14,760 Speaker 3: together in the most beautiful way. I was spending some 100 00:05:14,839 --> 00:05:17,839 Speaker 3: time with Del Curry, you know, STEP's father. He was 101 00:05:17,880 --> 00:05:21,279 Speaker 3: there with his wife and just watching him the generations, 102 00:05:21,279 --> 00:05:24,120 Speaker 3: thinking about the ninety two team with Jordan and Barkie 103 00:05:24,160 --> 00:05:25,120 Speaker 3: and Bird and Magic. 104 00:05:25,560 --> 00:05:26,600 Speaker 2: It was really special. 105 00:05:26,839 --> 00:05:27,200 Speaker 4: All right. 106 00:05:27,600 --> 00:05:29,960 Speaker 1: So coming up, we're gonna talk with Keith Dawkins, the 107 00:05:30,000 --> 00:05:32,520 Speaker 1: Harlem Globe Charters. I want to ask you before we 108 00:05:32,560 --> 00:05:35,039 Speaker 1: get into the conversation with him, where the Globe Chrotters 109 00:05:35,040 --> 00:05:37,520 Speaker 1: something you watch going up? Because I have like some 110 00:05:37,920 --> 00:05:42,239 Speaker 1: very distinct memories of like watching them on TV Sweet 111 00:05:42,279 --> 00:05:46,359 Speaker 1: Lou Dunbar, like the whole thing, talk about sort of 112 00:05:46,400 --> 00:05:50,000 Speaker 1: patriotism an Americana, Like they've been around for a long time. 113 00:05:50,520 --> 00:05:52,400 Speaker 2: Look, I was a huge fan growing up. And then 114 00:05:52,440 --> 00:05:53,000 Speaker 2: the weekends. 115 00:05:53,040 --> 00:05:57,000 Speaker 3: Remember we only had four or five channels and Globe 116 00:05:57,200 --> 00:05:59,840 Speaker 3: had Best right when Globetrotters came on, it was a 117 00:06:00,120 --> 00:06:02,120 Speaker 3: deal as a must watch TV at home with the family, 118 00:06:02,320 --> 00:06:05,080 Speaker 3: order pizza and kind of sit around. I am surprised 119 00:06:05,120 --> 00:06:08,600 Speaker 3: that the NBA doesn't own them, or one of these 120 00:06:08,640 --> 00:06:11,440 Speaker 3: big leads takes them on, or perhaps someone like Disney 121 00:06:11,480 --> 00:06:13,800 Speaker 3: doesn't own them because it's so family oriented. 122 00:06:14,279 --> 00:06:16,080 Speaker 2: I don't know. I'm super excited to talk to Keith. 123 00:06:16,120 --> 00:06:18,720 Speaker 3: I'm excited to see he's got an incredible background and 124 00:06:18,760 --> 00:06:21,040 Speaker 3: to really unpack how he thinks about a brand that's 125 00:06:21,080 --> 00:06:23,880 Speaker 3: been around for almost one hundred years. Yeah, I'm psyched 126 00:06:23,920 --> 00:06:24,599 Speaker 3: up for this one. 127 00:06:24,880 --> 00:06:28,640 Speaker 1: Coming up. Keith Dawkins, the president of the Harlem Globetrotters. 128 00:06:40,560 --> 00:06:43,680 Speaker 1: All right, here we go, really psyched to have with us. 129 00:06:43,839 --> 00:06:47,440 Speaker 1: Keith Dawkins. He is the president of the Harlem Globetrotters. 130 00:06:47,720 --> 00:06:51,000 Speaker 1: He's all decked out. He's ready to rock. Keith, Welcome 131 00:06:51,120 --> 00:06:54,640 Speaker 1: to the show. First of all, let's talk about the Globetrotters, 132 00:06:54,640 --> 00:06:59,280 Speaker 1: because when you think about like iconic American brands, this 133 00:06:59,320 --> 00:07:02,200 Speaker 1: is a brand that's been around for almost one hundred 134 00:07:02,279 --> 00:07:05,320 Speaker 1: years when you were first approached about this job, Like, 135 00:07:05,320 --> 00:07:07,320 Speaker 1: what was your relationship with the Globetrotters. 136 00:07:07,839 --> 00:07:10,440 Speaker 4: First of all, thanks for having me on. I appreciate 137 00:07:10,920 --> 00:07:14,120 Speaker 4: anytime someone wants, you know, me to come on and 138 00:07:14,160 --> 00:07:17,640 Speaker 4: talk about the Globe Shotters. I just I appreciate that tremendously. 139 00:07:18,040 --> 00:07:19,520 Speaker 4: It was an awesome fall day. I was kind of 140 00:07:19,520 --> 00:07:21,760 Speaker 4: minding my own business and this recruiter reached out and 141 00:07:21,920 --> 00:07:23,160 Speaker 4: we talked for a bit, and then she kind of 142 00:07:23,160 --> 00:07:26,400 Speaker 4: presented the idea of the Harlem Globe Shrotters. I had 143 00:07:26,520 --> 00:07:28,840 Speaker 4: visibility into the brand frow standpoint of I knew some 144 00:07:29,040 --> 00:07:33,320 Speaker 4: former leadership there from my past Nickelodeon life. But really 145 00:07:33,400 --> 00:07:36,160 Speaker 4: what kind of moved me was, you know, the eight 146 00:07:36,240 --> 00:07:38,920 Speaker 4: year old in me grew up on the Globe Chotters. 147 00:07:38,920 --> 00:07:40,560 Speaker 4: So the many things that on the list of things 148 00:07:40,600 --> 00:07:42,920 Speaker 4: that we grew up on. Yeah, you have these moments, 149 00:07:43,000 --> 00:07:44,320 Speaker 4: and all of us have these moments, and these in 150 00:07:44,360 --> 00:07:47,680 Speaker 4: our careers where you're like, really like the Harlem Globetrotters, 151 00:07:48,120 --> 00:07:49,840 Speaker 4: this thing when the world was simpler, and it was 152 00:07:49,920 --> 00:07:52,720 Speaker 4: no Internet. We're old enough, right, No internet, no YouTube, 153 00:07:52,800 --> 00:07:56,200 Speaker 4: no nothing, right, a handful of channels to watch, and 154 00:07:56,240 --> 00:07:58,200 Speaker 4: there was Metal Lark and there was Curly Neil and 155 00:07:58,240 --> 00:08:02,320 Speaker 4: there was just one on the screen. And I were 156 00:08:02,360 --> 00:08:03,760 Speaker 4: telling my wife. I was like, I got to chase 157 00:08:03,800 --> 00:08:05,160 Speaker 4: this down. She was like, wait, but you're still busy 158 00:08:05,200 --> 00:08:07,080 Speaker 4: with some other thing. I'm like, listen, these opportunities only 159 00:08:07,080 --> 00:08:09,720 Speaker 4: come around to you a handful of times or never. 160 00:08:10,280 --> 00:08:11,600 Speaker 4: And so it was really the eight year old of 161 00:08:11,680 --> 00:08:14,000 Speaker 4: me kind of was responding to it initially, but then 162 00:08:14,040 --> 00:08:15,800 Speaker 4: it's also like, oh wait, wait, I have this media 163 00:08:15,880 --> 00:08:17,520 Speaker 4: entertainment career, and I have this point of view on 164 00:08:17,560 --> 00:08:19,440 Speaker 4: what I think this thing can be and should be, 165 00:08:19,480 --> 00:08:21,760 Speaker 4: and where you go that they'll have me, We're going 166 00:08:21,800 --> 00:08:22,880 Speaker 4: to get after it, and here we are. 167 00:08:23,280 --> 00:08:28,000 Speaker 1: So then Keith, the eight year old you then comes 168 00:08:28,040 --> 00:08:33,880 Speaker 1: together with the experienced media executive you, and so what 169 00:08:33,920 --> 00:08:37,840 Speaker 1: does he think when he thinks about the possibility Because 170 00:08:38,559 --> 00:08:40,679 Speaker 1: I got to say I hadn't thought about the Globetrotters 171 00:08:40,720 --> 00:08:43,400 Speaker 1: in quite some time, which may be part of the problem. 172 00:08:43,800 --> 00:08:45,760 Speaker 1: So what did you discover there? 173 00:08:46,160 --> 00:08:48,280 Speaker 4: Yeah, so I looked at it as and this is 174 00:08:48,280 --> 00:08:50,800 Speaker 4: the conversation I was having with my boss now right 175 00:08:50,840 --> 00:08:53,480 Speaker 4: when they were interviewing me for this process. I said, listen, 176 00:08:53,520 --> 00:08:55,160 Speaker 4: whether it's me or somebody else, I hope you're thinking 177 00:08:55,160 --> 00:08:57,040 Speaker 4: about a few things. I go. One, give this one 178 00:08:57,080 --> 00:08:59,800 Speaker 4: hundred year anniversary coming up right in twenty twenty, six 179 00:09:00,160 --> 00:09:02,160 Speaker 4: hundred years old. I go. I hope someone's playing against that. 180 00:09:02,240 --> 00:09:04,360 Speaker 4: Now I go too. I'm not trying to call the 181 00:09:04,360 --> 00:09:06,920 Speaker 4: baby ugly. I go, but you have I believe. I 182 00:09:06,960 --> 00:09:11,720 Speaker 4: still believe this multiple generations, probably to maybe three that 183 00:09:11,800 --> 00:09:14,480 Speaker 4: you've missed along the way. Because the Globe Charms were 184 00:09:14,480 --> 00:09:16,599 Speaker 4: operating as a tour only. The only way that you 185 00:09:16,640 --> 00:09:19,000 Speaker 4: would touch and feel and connect with the brand is 186 00:09:19,040 --> 00:09:20,400 Speaker 4: to show up at one of its twenty and fifty 187 00:09:20,400 --> 00:09:22,760 Speaker 4: tour stops around North America another one hundred and fifty 188 00:09:22,800 --> 00:09:24,800 Speaker 4: tour stops around the rest of the planet Earth. And 189 00:09:24,840 --> 00:09:29,560 Speaker 4: as the world was evolving content creation, licensing, and consumer products, 190 00:09:29,640 --> 00:09:32,440 Speaker 4: digital social media, the list goes on the Globe Chores 191 00:09:32,440 --> 00:09:34,560 Speaker 4: were nay, those spaces. So if you just use my 192 00:09:34,600 --> 00:09:36,560 Speaker 4: house as an example of a twenty three year old 193 00:09:36,600 --> 00:09:39,160 Speaker 4: and I assume to be twenty year old. It's like 194 00:09:39,520 --> 00:09:44,280 Speaker 4: we are sports playing content consuming media entertainment executive, like 195 00:09:44,640 --> 00:09:46,880 Speaker 4: every device is here in the house. It's like the 196 00:09:46,880 --> 00:09:50,280 Speaker 4: Globe charters didn't exist. And so for me, it's you 197 00:09:50,320 --> 00:09:52,520 Speaker 4: have to have a sensor urgency around There is some 198 00:09:52,720 --> 00:09:55,680 Speaker 4: forty five to fifty five year old decision maker at 199 00:09:55,720 --> 00:09:57,920 Speaker 4: filling the blank company on planet Earth who has an 200 00:09:57,960 --> 00:10:00,720 Speaker 4: affinity for the brand. That's a potential deal memo to 201 00:10:00,720 --> 00:10:02,840 Speaker 4: be done with them around any of those categories. I 202 00:10:02,840 --> 00:10:05,040 Speaker 4: would say, but if you wait another twenty to thirty 203 00:10:05,120 --> 00:10:07,760 Speaker 4: years for the generation that you missed, I go, this 204 00:10:07,800 --> 00:10:10,640 Speaker 4: brand that I love and we love could be like 205 00:10:10,720 --> 00:10:13,080 Speaker 4: dead and arrival already. So that's a sense of urgency 206 00:10:13,120 --> 00:10:14,840 Speaker 4: I have around it. It's like, one, how do we 207 00:10:15,040 --> 00:10:18,120 Speaker 4: kind of jumpstart this almost on hundred year old startup 208 00:10:18,160 --> 00:10:20,360 Speaker 4: and create some activity around it down not thinking of 209 00:10:20,400 --> 00:10:22,600 Speaker 4: ourselves as only a tour. We're not a toll. We're 210 00:10:22,600 --> 00:10:25,560 Speaker 4: a beloved global intellectual property and we should be swimming 211 00:10:25,559 --> 00:10:28,040 Speaker 4: down all the pathways where the audience resides, this big, 212 00:10:28,080 --> 00:10:31,400 Speaker 4: giant addressable audience, right and thinking about those audience through 213 00:10:31,440 --> 00:10:33,800 Speaker 4: research and data, and you know we have the kids 214 00:10:33,800 --> 00:10:36,000 Speaker 4: and parenthetically families. Right, So that's the one you can 215 00:10:36,040 --> 00:10:38,120 Speaker 4: monetize today and tomorrow. By that, I mean they could 216 00:10:38,120 --> 00:10:39,480 Speaker 4: show up at one of our tour stops as an 217 00:10:39,480 --> 00:10:42,040 Speaker 4: eight year old fall in love with the brand. Right, 218 00:10:42,040 --> 00:10:44,200 Speaker 4: you're monetizing today, but you're also screaming the next generation 219 00:10:44,240 --> 00:10:47,080 Speaker 4: a fan for tomorrow, that eighteen to thirty four year old. 220 00:10:47,160 --> 00:10:49,640 Speaker 4: You know. My overly used example of them is like, 221 00:10:49,679 --> 00:10:51,120 Speaker 4: you know, I'll be at the gym working out and 222 00:10:51,160 --> 00:10:53,079 Speaker 4: someone has like a death Row record shirt on them, 223 00:10:53,080 --> 00:10:54,520 Speaker 4: Like what do you know about shuld Knight or what 224 00:10:54,559 --> 00:10:56,560 Speaker 4: do you know about like you see this with kids? Right, 225 00:10:56,559 --> 00:10:59,079 Speaker 4: they have Nirvana, Swagon, they have different things that they 226 00:10:59,240 --> 00:11:01,720 Speaker 4: grew up with. Right, that's an affinity, right, we should 227 00:11:01,720 --> 00:11:04,560 Speaker 4: be connected with them and then to our crowd or microwd. 228 00:11:04,600 --> 00:11:07,559 Speaker 4: As to sayle age myself, it was like there's a 229 00:11:07,679 --> 00:11:11,480 Speaker 4: doc series on Netflix on Amazon around Michael Jackson, around 230 00:11:11,480 --> 00:11:15,000 Speaker 4: the Beatles, around whoever it is, Right, where's the globectoms content? Right? 231 00:11:15,040 --> 00:11:17,679 Speaker 4: So if you start hitting on all of those cylinders 232 00:11:17,679 --> 00:11:19,840 Speaker 4: and all of those audiences, right, the rise and tide 233 00:11:19,880 --> 00:11:22,480 Speaker 4: raises all boats, and then we're relevant for not only 234 00:11:22,520 --> 00:11:24,319 Speaker 4: today but for next another hundred years. 235 00:11:24,679 --> 00:11:26,880 Speaker 3: Keith, I love where you're going with that, And Jason 236 00:11:26,880 --> 00:11:29,120 Speaker 3: and I spent a lot of time talking about sports 237 00:11:29,160 --> 00:11:31,599 Speaker 3: like boxing and baseball that have lost their ways a 238 00:11:31,640 --> 00:11:33,520 Speaker 3: little bit, but it should be coming back because long 239 00:11:33,600 --> 00:11:36,559 Speaker 3: term they have this incredible brand just like yours. Now, 240 00:11:37,000 --> 00:11:38,960 Speaker 3: on the business side of this, bring us a little 241 00:11:38,960 --> 00:11:42,520 Speaker 3: bit to the Hershin Group, the holding company that brought 242 00:11:42,520 --> 00:11:44,960 Speaker 3: you in. Talk to us a little about what was 243 00:11:45,000 --> 00:11:47,520 Speaker 3: the pitch to you when you think about enterprise, when 244 00:11:47,520 --> 00:11:51,040 Speaker 3: you think about scale, when you think about revenues, how 245 00:11:51,080 --> 00:11:53,240 Speaker 3: do they think about it compared to how you thought 246 00:11:53,240 --> 00:11:55,520 Speaker 3: about it and what finally made you guys together and 247 00:11:55,520 --> 00:11:56,640 Speaker 3: what can it be in five years? 248 00:11:57,000 --> 00:11:57,360 Speaker 2: Opinion? 249 00:11:57,559 --> 00:12:00,200 Speaker 4: So great question. I'll go back probably a step before that, 250 00:12:00,240 --> 00:12:02,839 Speaker 4: there was a private equity company Shamrock. You just still 251 00:12:02,840 --> 00:12:06,160 Speaker 4: own the Globetrotters. And then twenty thirteen Hershan acquired the 252 00:12:06,160 --> 00:12:10,480 Speaker 4: Globe Trotters and they owned Silver Dollar City, Dollywood, aquariums 253 00:12:10,520 --> 00:12:14,320 Speaker 4: and theme parks all over the country and that's the 254 00:12:14,320 --> 00:12:18,280 Speaker 4: core of their business. So in acquiring Globe Strotters, they thought, Okay, 255 00:12:19,040 --> 00:12:22,000 Speaker 4: we know this business of sell you a ticket at 256 00:12:22,000 --> 00:12:25,160 Speaker 4: an average ticket price, bring you into an area, sell 257 00:12:25,160 --> 00:12:29,080 Speaker 4: your merchandise, and that makes sense. All those destinations are 258 00:12:29,080 --> 00:12:32,679 Speaker 4: also family destinations. Globe Charters is a family idea that 259 00:12:32,720 --> 00:12:35,200 Speaker 4: makes sense. But then it's like, well, wait a minute, 260 00:12:35,200 --> 00:12:37,640 Speaker 4: glob Charters is more than that as an idea, and 261 00:12:37,679 --> 00:12:39,560 Speaker 4: that was probably the struggle of some of the past 262 00:12:40,040 --> 00:12:43,760 Speaker 4: Globe Charters. How do we make this more than just 263 00:12:44,280 --> 00:12:47,640 Speaker 4: come in by a ticket? Right? And then again COVID 264 00:12:47,679 --> 00:12:49,120 Speaker 4: was probably the best and the worst thing that happened 265 00:12:49,120 --> 00:12:51,920 Speaker 4: for the organization because they really shined the spotlight up. 266 00:12:52,120 --> 00:12:54,959 Speaker 4: That is a vulnerable position to have our business solely 267 00:12:55,000 --> 00:12:59,360 Speaker 4: about live event only, and this thing happened out of 268 00:12:59,440 --> 00:13:02,719 Speaker 4: nowhere shut the entire business down. Now, the beauty of 269 00:13:02,760 --> 00:13:05,240 Speaker 4: the alignment to Hershen though, is if you work there. 270 00:13:05,240 --> 00:13:08,760 Speaker 4: At its core, their whole thing is about bringing families 271 00:13:08,760 --> 00:13:12,360 Speaker 4: together and creating memories. What's repeating, right, And they talk 272 00:13:12,400 --> 00:13:14,760 Speaker 4: about love as like, you know love earning our guests 273 00:13:14,760 --> 00:13:18,360 Speaker 4: and loving our employees and loving our customers. So there's 274 00:13:18,400 --> 00:13:22,640 Speaker 4: like a moral, soulful compass that's part of the Hershon family. 275 00:13:22,720 --> 00:13:24,920 Speaker 4: The reason why that's important is because that's like the 276 00:13:25,040 --> 00:13:28,040 Speaker 4: essence of the Globcharters, Right, So I haven't run into 277 00:13:28,080 --> 00:13:31,160 Speaker 4: anyone yets like Harlem Glochatters. They make me feel terrible 278 00:13:31,160 --> 00:13:34,200 Speaker 4: about life. It's either hallm Glochatter's I love them they 279 00:13:34,240 --> 00:13:36,319 Speaker 4: get into their stories, or harm Lovechize. I haven't heard 280 00:13:36,320 --> 00:13:37,160 Speaker 4: about them in a minute. 281 00:13:37,360 --> 00:13:37,640 Speaker 2: Huh. 282 00:13:37,840 --> 00:13:41,800 Speaker 4: Yeah, that's the opportunity. People come to the Glowtarter's game 283 00:13:41,800 --> 00:13:44,600 Speaker 4: and they're rooting. There's no booing of referees, there's no 284 00:13:44,760 --> 00:13:48,120 Speaker 4: bad behavior that it brings everything. So that alignment to 285 00:13:48,160 --> 00:13:51,240 Speaker 4: the parent company then aligns around the vision of how 286 00:13:51,280 --> 00:13:54,559 Speaker 4: do we scale this out? Now there was a vulnerability 287 00:13:54,600 --> 00:13:56,160 Speaker 4: in that way and we're doing this model. So how 288 00:13:56,200 --> 00:13:58,640 Speaker 4: do we think about content distribution? How do we think 289 00:13:58,640 --> 00:14:00,320 Speaker 4: about and that we're able to bring it back TV 290 00:14:00,360 --> 00:14:01,920 Speaker 4: for the first time in forty years? Right, how do 291 00:14:01,960 --> 00:14:04,680 Speaker 4: we think about our residency this residency in American dream? 292 00:14:04,840 --> 00:14:07,880 Speaker 4: How do we think about live broadcasts? Oh, in the 293 00:14:07,920 --> 00:14:09,600 Speaker 4: eighteenth we're going to do a live broadcast for the 294 00:14:09,600 --> 00:14:11,480 Speaker 4: first time in forty years. How do we think about 295 00:14:11,480 --> 00:14:13,720 Speaker 4: our consumer products and our licensing mesity? You know, there's 296 00:14:13,760 --> 00:14:18,120 Speaker 4: no retail presence for the Globe shot US historically right. Oh, 297 00:14:18,160 --> 00:14:19,720 Speaker 4: but now we're in Zara and we've been in the 298 00:14:19,760 --> 00:14:21,880 Speaker 4: lids and now we're signed with IMG as a global 299 00:14:21,920 --> 00:14:24,920 Speaker 4: retail partner, so there was no interference on the parent 300 00:14:25,000 --> 00:14:28,680 Speaker 4: company around. Everyone believed we have this germ of an 301 00:14:28,680 --> 00:14:30,520 Speaker 4: awesome thing. It's weird to call it a germ because 302 00:14:30,520 --> 00:14:32,720 Speaker 4: it's ninety eight years old, right, but it's how do 303 00:14:32,840 --> 00:14:35,200 Speaker 4: we scale this and bring it out to the mess? 304 00:14:35,440 --> 00:14:38,440 Speaker 1: So tell us about this residency because that's also a 305 00:14:38,480 --> 00:14:41,680 Speaker 1: new thing. And I mean, if you live in the 306 00:14:41,720 --> 00:14:44,440 Speaker 1: New York area, you've driven by American Dream and its 307 00:14:44,520 --> 00:14:48,960 Speaker 1: various iterations. Tell us about making that deal, how it 308 00:14:49,040 --> 00:14:51,480 Speaker 1: came about, and sort of what the contours of it are. 309 00:14:51,680 --> 00:14:53,880 Speaker 4: Yeah, you know, I love when these type of deals happen. 310 00:14:54,080 --> 00:14:57,520 Speaker 4: It's not dissimilar from our relationship with Hirst for the 311 00:14:57,520 --> 00:14:59,240 Speaker 4: show that we did. And what I mean by that is, 312 00:15:00,280 --> 00:15:03,320 Speaker 4: I'm literally sitting in my house on a Wednesday, NBA 313 00:15:03,400 --> 00:15:06,440 Speaker 4: TV is on. I'm watching this high school national championship 314 00:15:06,480 --> 00:15:08,400 Speaker 4: game called the Throne and it was being held in an 315 00:15:08,280 --> 00:15:11,480 Speaker 4: American Dream. I'm like, that's interesting. Do their relationship with 316 00:15:11,600 --> 00:15:14,800 Speaker 4: MVPA and then person on the team on our team 317 00:15:15,040 --> 00:15:17,600 Speaker 4: was there. He's texting me. He's like, hey, you're like, 318 00:15:17,600 --> 00:15:19,120 Speaker 4: I am watching this. He goes, I'm talking to the 319 00:15:19,120 --> 00:15:20,600 Speaker 4: ownership group and they want to meet with you. Can 320 00:15:20,640 --> 00:15:22,560 Speaker 4: you come tomorrows. I can't come tomorrow, I'll come Friday. 321 00:15:22,960 --> 00:15:25,240 Speaker 4: So I go down there two days later after this thing, 322 00:15:25,280 --> 00:15:27,920 Speaker 4: and again, like my departners, they're like, we are not 323 00:15:28,000 --> 00:15:32,000 Speaker 4: a mall. We are a family destination that brings people 324 00:15:32,040 --> 00:15:35,720 Speaker 4: together for live events. They have big aspirations for that, 325 00:15:36,360 --> 00:15:40,400 Speaker 4: retail dining, all types of things like I'm familiar with 326 00:15:40,440 --> 00:15:42,360 Speaker 4: you for my nickelodeon days we shot stuff at Mall 327 00:15:42,400 --> 00:15:44,640 Speaker 4: of America that the ownership group we shot a show 328 00:15:44,640 --> 00:15:46,800 Speaker 4: with Nick Cannon in there. So I'm like, I get it. 329 00:15:47,360 --> 00:15:49,400 Speaker 4: And I'm like, you know what, We've talked a lot 330 00:15:49,440 --> 00:15:52,120 Speaker 4: about a residency. I see that court that you guys 331 00:15:52,160 --> 00:15:54,120 Speaker 4: have in there, But well, if you just hunker down 332 00:15:54,160 --> 00:15:56,600 Speaker 4: in here for let's say ten days, and they're like, 333 00:15:56,600 --> 00:15:58,040 Speaker 4: what would that look like? You know, we can do 334 00:15:58,040 --> 00:16:00,200 Speaker 4: some doubleheader games, you can do some single game, we 335 00:16:00,200 --> 00:16:02,280 Speaker 4: can do skills clinics, we could bring merchandise in. We 336 00:16:02,280 --> 00:16:03,520 Speaker 4: can do a pop up shop. If we do a 337 00:16:03,560 --> 00:16:06,080 Speaker 4: pop up shobby and we just talked this out walking 338 00:16:06,120 --> 00:16:08,080 Speaker 4: them all and they showed me a thing. I'm like, okay, 339 00:16:08,160 --> 00:16:10,680 Speaker 4: I got it. Let's think about this. So it was 340 00:16:10,760 --> 00:16:15,200 Speaker 4: like a conversation where we were structuring out the basic 341 00:16:15,360 --> 00:16:19,040 Speaker 4: underpinnings of what the deal really, what the offering to 342 00:16:19,120 --> 00:16:21,440 Speaker 4: the consumer would look like. The deal kind of yea 343 00:16:22,000 --> 00:16:26,960 Speaker 4: wraps around that. And this was in March or April May, right, 344 00:16:27,040 --> 00:16:29,440 Speaker 4: and we were off to the races. Oh yeah, man. 345 00:16:29,680 --> 00:16:32,720 Speaker 4: This was text on a Wednesday conversation on a Friday 346 00:16:33,120 --> 00:16:36,600 Speaker 4: meeting in the spring. Outline that up. I was like, 347 00:16:37,080 --> 00:16:38,760 Speaker 4: I'll get back you. Guys want to throw paper over 348 00:16:38,760 --> 00:16:40,440 Speaker 4: to us, You want to throw paper over you. They're like, 349 00:16:40,560 --> 00:16:42,080 Speaker 4: we'll flip it over to you. They flipped the deal 350 00:16:42,160 --> 00:16:43,840 Speaker 4: of it over to us. And I was like, okay. 351 00:16:43,960 --> 00:16:45,880 Speaker 4: We were back and forth around that, because that's where 352 00:16:45,880 --> 00:16:48,080 Speaker 4: all all the all the war is, right. But if 353 00:16:48,080 --> 00:16:51,240 Speaker 4: people are aligned, do you want to call your a writer, Alex. 354 00:16:51,040 --> 00:16:53,480 Speaker 2: Alex Okay, yeah, Alex fin right. 355 00:16:53,560 --> 00:16:56,120 Speaker 4: I mean you've been through this at a higher level 356 00:16:56,120 --> 00:16:58,160 Speaker 4: in your career, right, Like we're like, oh yeah, we 357 00:16:58,160 --> 00:16:59,520 Speaker 4: want you here at the Yankees, we want you here 358 00:16:59,520 --> 00:17:02,120 Speaker 4: to Seattle. I want you bri that's the alignment. The 359 00:17:02,160 --> 00:17:04,800 Speaker 4: dogfights on the in between right on the what the 360 00:17:04,840 --> 00:17:07,760 Speaker 4: contractual is. But that's just part of the healthy thing. 361 00:17:07,800 --> 00:17:09,960 Speaker 4: And there was no aniposity with that, right. And then 362 00:17:09,960 --> 00:17:12,760 Speaker 4: we got there and unbeknownst to me, I wouldn't even 363 00:17:12,760 --> 00:17:14,280 Speaker 4: think about this at the time, Like when we started 364 00:17:14,280 --> 00:17:16,239 Speaker 4: really digging through, it's like, oh my gosh, wait, this 365 00:17:16,320 --> 00:17:19,160 Speaker 4: isn't just a residency. It's no sports team has ever 366 00:17:19,200 --> 00:17:21,880 Speaker 4: done a residency, right iry to have a first no Globe, 367 00:17:21,880 --> 00:17:23,600 Speaker 4: I'm like, wait, wait, now we're on this something different. 368 00:17:23,600 --> 00:17:26,720 Speaker 4: And then seeing the outreach of press and people who 369 00:17:26,720 --> 00:17:28,960 Speaker 4: want to talk about this, right, and that's really exciting. 370 00:17:29,440 --> 00:17:32,200 Speaker 3: Yeah, and Keith, I love this because I can see 371 00:17:32,200 --> 00:17:34,119 Speaker 3: you guys being in Las Vegas with a residency and 372 00:17:34,240 --> 00:17:35,800 Speaker 3: I would love to watch you with my daughters. 373 00:17:35,880 --> 00:17:36,000 Speaker 4: Right. 374 00:17:36,000 --> 00:17:37,919 Speaker 3: But you know, it's funny when you think about you 375 00:17:37,960 --> 00:17:41,280 Speaker 3: have something that is so unique is brand recognition, right, 376 00:17:41,359 --> 00:17:42,760 Speaker 3: And of course I play for the New York Yankees, 377 00:17:42,800 --> 00:17:44,920 Speaker 3: one of the most recognizable sports brands around the globe. 378 00:17:45,280 --> 00:17:47,840 Speaker 3: But when I think about Globe Strotters, I immediately think 379 00:17:47,880 --> 00:17:51,320 Speaker 3: about Disney. When you think about what F one did 380 00:17:51,400 --> 00:17:54,639 Speaker 3: with Netflix, is there an opportunity to do something behind 381 00:17:54,680 --> 00:17:56,720 Speaker 3: the scenes, a documentary of some sort. 382 00:17:57,320 --> 00:17:59,560 Speaker 4: Absolutely, you're making me spots. You bring up a few things. 383 00:18:00,119 --> 00:18:01,960 Speaker 4: So to the last thing you just said, Yes, we 384 00:18:02,040 --> 00:18:05,480 Speaker 4: have a development slate now twenty five to thirty five 385 00:18:05,520 --> 00:18:08,159 Speaker 4: projects lated Globe huts by the way, and some generals 386 00:18:08,200 --> 00:18:11,240 Speaker 4: on there, and they run the gamut from short form, 387 00:18:11,359 --> 00:18:16,720 Speaker 4: long form, docs, animated series. They're every content type for 388 00:18:16,840 --> 00:18:20,960 Speaker 4: every category because that's important, right, And we're having conversations 389 00:18:20,960 --> 00:18:24,520 Speaker 4: with streamers or with the kid facing services and that 390 00:18:24,560 --> 00:18:28,120 Speaker 4: big addressable audience. So yes, there's an opportunity and we're 391 00:18:28,160 --> 00:18:30,280 Speaker 4: actively out there in conversation and physic Some of the 392 00:18:30,280 --> 00:18:33,719 Speaker 4: stuff has been public again, the show with Herst that's public. 393 00:18:33,840 --> 00:18:37,440 Speaker 4: We struck a deal with Imagine Entertainment for a docuseries 394 00:18:37,560 --> 00:18:39,680 Speaker 4: that's public. We have a show called Seatures of the 395 00:18:39,720 --> 00:18:42,520 Speaker 4: City that we're bringing to Aspire TV. It's all about, 396 00:18:42,640 --> 00:18:44,960 Speaker 4: you know, the globe charts. When they're traveling around the globe, 397 00:18:45,240 --> 00:18:47,360 Speaker 4: what is that like for them? How do they show 398 00:18:47,400 --> 00:18:49,600 Speaker 4: up in those places, how do they learn language, how 399 00:18:49,640 --> 00:18:52,280 Speaker 4: do they eat food? How do they shot right? So again, 400 00:18:52,560 --> 00:18:56,040 Speaker 4: the amount of storytelling that's both legacy type stuff and 401 00:18:56,200 --> 00:18:59,439 Speaker 4: very current work is right for the pickens there for us, 402 00:18:59,520 --> 00:19:01,119 Speaker 4: so we have a developments life that goes with that. 403 00:19:01,320 --> 00:19:04,400 Speaker 4: The thing you had me smiling about it is, yeah, 404 00:19:04,440 --> 00:19:06,440 Speaker 4: there are a handful of franchises, even if you're a 405 00:19:06,440 --> 00:19:09,280 Speaker 4: fan of those sports or not, or or even beyond 406 00:19:09,320 --> 00:19:14,000 Speaker 4: sports Yankees, Cowboys, Manchester United, right, And I'd like the 407 00:19:14,200 --> 00:19:15,960 Speaker 4: globe starts kind of sit on that set just of 408 00:19:16,480 --> 00:19:20,480 Speaker 4: brand awareness and recognition, and we see it when we 409 00:19:20,520 --> 00:19:23,040 Speaker 4: show up around the globe in various forms, right, and 410 00:19:23,080 --> 00:19:25,679 Speaker 4: also because of basketball that sport, I'd like to think 411 00:19:25,920 --> 00:19:29,120 Speaker 4: we contributed that. But the globalization that sport you see 412 00:19:29,160 --> 00:19:30,640 Speaker 4: in the Olympics. There was a time that the US 413 00:19:30,680 --> 00:19:32,520 Speaker 4: would just roll out the balls like we are beating 414 00:19:32,560 --> 00:19:37,040 Speaker 4: all you by forty and now every team has NBA 415 00:19:37,160 --> 00:19:41,120 Speaker 4: players on it, Canada, France, I mean the list goes 416 00:19:41,160 --> 00:19:44,199 Speaker 4: up right, the gender neutrality to plenty of your daughters, 417 00:19:44,320 --> 00:19:46,920 Speaker 4: boys and girls can play the sport, right, that's the 418 00:19:46,920 --> 00:19:49,280 Speaker 4: beauty of baseball as well, baseball and softball. So that 419 00:19:49,359 --> 00:19:52,280 Speaker 4: allows everyone under the tent. It allows us to really 420 00:19:52,280 --> 00:19:54,400 Speaker 4: be thoughtful then about how we're roll in this product 421 00:19:54,440 --> 00:19:56,639 Speaker 4: around the globe. You know, we just announced a Asia 422 00:19:56,680 --> 00:19:59,879 Speaker 4: tour that will be in November, and we're excited to 423 00:20:00,040 --> 00:20:02,359 Speaker 4: That's what the same partners that we do our Australia 424 00:20:02,359 --> 00:20:05,120 Speaker 4: and New Zealand tour with and Australia were there every 425 00:20:05,119 --> 00:20:06,600 Speaker 4: other year. As fast as we're going to sale is 426 00:20:06,600 --> 00:20:08,280 Speaker 4: as fast as we sold out, we break a record 427 00:20:08,280 --> 00:20:11,399 Speaker 4: every other year that we're there. Basketball being played in Asia, 428 00:20:11,480 --> 00:20:14,920 Speaker 4: Sri Lanka, Malaysia, Japan will be a part of that mix. 429 00:20:15,000 --> 00:20:17,200 Speaker 4: You know, we're really excited not just about the touring component, 430 00:20:17,400 --> 00:20:19,080 Speaker 4: but we think about some of those countries little much 431 00:20:19,080 --> 00:20:20,800 Speaker 4: in particular, think about what we start to do with 432 00:20:20,880 --> 00:20:25,320 Speaker 4: lyceninger and merchandise and yeah, content creation and various things. 433 00:20:25,640 --> 00:20:26,520 Speaker 4: It's really excarning time. 434 00:20:26,560 --> 00:20:40,600 Speaker 1: I think with the Globe charters, you mentioned the players 435 00:20:40,640 --> 00:20:43,120 Speaker 1: and it was fun for me to you know, doing 436 00:20:43,200 --> 00:20:46,320 Speaker 1: some research on this, like looking at the various players. 437 00:20:46,359 --> 00:20:49,119 Speaker 1: Obviously you have some legacy players who are involved in 438 00:20:49,359 --> 00:20:53,119 Speaker 1: management and ambassador ties up. I have sort of a 439 00:20:53,200 --> 00:20:55,399 Speaker 1: dumb question, except I think a lot of people might 440 00:20:55,480 --> 00:20:57,840 Speaker 1: have this ques how do you become a Globe trotter? 441 00:20:58,640 --> 00:21:00,560 Speaker 2: Like like how does that happen? 442 00:21:01,160 --> 00:21:02,320 Speaker 4: Well? I have an answer to that, and then I 443 00:21:02,359 --> 00:21:03,640 Speaker 4: thought you were going to go to a different place, 444 00:21:03,640 --> 00:21:05,399 Speaker 4: so I'll go to as well. So listen, we have 445 00:21:05,920 --> 00:21:08,479 Speaker 4: tryouts that happened in the fall, just like any other 446 00:21:08,560 --> 00:21:10,960 Speaker 4: organization would kind of have tryouts. We have recruiters that 447 00:21:11,040 --> 00:21:14,159 Speaker 4: are all over the globe seeking out talent. So all 448 00:21:14,200 --> 00:21:18,119 Speaker 4: the places that the NBA and g League and all 449 00:21:18,160 --> 00:21:20,359 Speaker 4: throughout Europe and Souflayer like, we have the fingers on 450 00:21:20,400 --> 00:21:23,880 Speaker 4: the pulse of all of those players and talent. Now, 451 00:21:24,080 --> 00:21:27,840 Speaker 4: I do think part of the problem or off phrases 452 00:21:27,840 --> 00:21:30,200 Speaker 4: an opportunity, and I'm going to use a player that 453 00:21:30,240 --> 00:21:32,280 Speaker 4: we signed last year, a Lexis Morris, as an example 454 00:21:32,320 --> 00:21:35,119 Speaker 4: of this. So Lexis Morris was on LSUS National championship 455 00:21:35,119 --> 00:21:37,960 Speaker 4: team two years ago, second round pick. The WNBA draft 456 00:21:38,119 --> 00:21:39,680 Speaker 4: is one hundred and forty four slots there, so a 457 00:21:39,720 --> 00:21:41,359 Speaker 4: lot of those second round picks just do not make 458 00:21:41,400 --> 00:21:43,440 Speaker 4: comped to WU. She was league scoring the national championship 459 00:21:43,440 --> 00:21:46,159 Speaker 4: team a lot right last thirty years. A player of 460 00:21:46,200 --> 00:21:48,439 Speaker 4: that caliber is not thinking about the Holland Globe charters. 461 00:21:48,560 --> 00:21:51,359 Speaker 4: That's one of the things on her list, right. I 462 00:21:51,520 --> 00:21:54,520 Speaker 4: do think again, the unintended consequences. I think the Britney 463 00:21:54,560 --> 00:21:58,280 Speaker 4: Grinder moment helped a lot of different organizations out. Listen, Oh, 464 00:21:58,760 --> 00:22:01,520 Speaker 4: let me really think you're yep, do I want to 465 00:22:01,560 --> 00:22:04,920 Speaker 4: travel that far for what? What other possibilities is that? 466 00:22:05,080 --> 00:22:05,199 Speaker 2: Right? 467 00:22:06,200 --> 00:22:08,200 Speaker 4: And so I just want people to the Globe chartters, 468 00:22:08,320 --> 00:22:09,960 Speaker 4: men and women. I want them to be on their 469 00:22:10,080 --> 00:22:12,800 Speaker 4: list of Listen, we can compensate you like you can 470 00:22:12,840 --> 00:22:15,639 Speaker 4: be compensating in the WNBA or the g League. By 471 00:22:15,680 --> 00:22:16,960 Speaker 4: the way, we're also going to open up some other 472 00:22:17,000 --> 00:22:18,760 Speaker 4: opportunities for you. Could be in our show on NBC 473 00:22:18,880 --> 00:22:21,440 Speaker 4: holl Globe Chatters. Play it forward. Oh, let's talk about 474 00:22:21,440 --> 00:22:23,320 Speaker 4: the licensing deals that we're doing through IMG. You can 475 00:22:23,359 --> 00:22:24,880 Speaker 4: be a part of that. It's like, wait and when 476 00:22:24,920 --> 00:22:27,880 Speaker 4: those players are to go away in a minute, maybe 477 00:22:27,920 --> 00:22:29,639 Speaker 4: this is interesting. Now I'm twenty three years old. I 478 00:22:29,680 --> 00:22:31,320 Speaker 4: want to travel the globe. I want to see the world. 479 00:22:31,359 --> 00:22:33,720 Speaker 4: I want to be exposed to different cultures and languages. 480 00:22:34,119 --> 00:22:34,239 Speaker 1: Right. 481 00:22:34,480 --> 00:22:37,879 Speaker 4: I want to have pr opportunities and content opportunities and 482 00:22:37,960 --> 00:22:40,800 Speaker 4: digital social opportunities amplify my brand that way. Being part 483 00:22:40,800 --> 00:22:44,800 Speaker 4: of this legendary thing, the HOLLO Globe Charter, so part 484 00:22:44,840 --> 00:22:47,000 Speaker 4: of this work that we're doing to amplify and scale 485 00:22:47,080 --> 00:22:53,000 Speaker 4: the brand should also be about attracting new talent into 486 00:22:53,040 --> 00:22:56,159 Speaker 4: the organization right through our tryapp and recruitment process. And 487 00:22:56,160 --> 00:22:57,959 Speaker 4: where I thought you were going to go is there 488 00:22:58,040 --> 00:22:59,359 Speaker 4: was a time in which when people were like, they 489 00:22:59,400 --> 00:23:01,840 Speaker 4: knew who are stars were our metal large and Curly 490 00:23:01,920 --> 00:23:05,119 Speaker 4: Neils or Lynette Woods or Sweetlue Dunbars. Now they're like, 491 00:23:05,359 --> 00:23:07,879 Speaker 4: who are your stars? Yeah, and lits seny at the 492 00:23:07,960 --> 00:23:09,560 Speaker 4: end of the day. You know, the beauty of the 493 00:23:09,760 --> 00:23:13,159 Speaker 4: Yankees as an example, is those stripes are the stars, 494 00:23:13,560 --> 00:23:15,960 Speaker 4: but they also have stars and the stars. But the 495 00:23:16,040 --> 00:23:18,719 Speaker 4: Yankees had that logo the stripes are the stars, right, 496 00:23:19,000 --> 00:23:20,320 Speaker 4: So right now we might be a kind to that 497 00:23:20,400 --> 00:23:22,479 Speaker 4: where this is a star. But boy, when you can 498 00:23:22,600 --> 00:23:26,280 Speaker 4: marry the two and start to have your Bernie Williams 499 00:23:26,359 --> 00:23:28,479 Speaker 4: or Jeters, your Alex Urgrie, the list goes on right 500 00:23:28,520 --> 00:23:32,600 Speaker 4: to those stars, then brands are with winning with excellence. 501 00:23:33,119 --> 00:23:35,399 Speaker 4: So that's what we're trying to We're not winning national championships, 502 00:23:35,440 --> 00:23:38,080 Speaker 4: but can we align our stars to the magnitude of 503 00:23:38,119 --> 00:23:41,280 Speaker 4: the brand, amplify the excellence and to the point of 504 00:23:41,359 --> 00:23:44,160 Speaker 4: alex And that's something to scale, Keith. 505 00:23:44,200 --> 00:23:46,600 Speaker 3: As you're speaking, I'm kind of thinking because It's such 506 00:23:46,600 --> 00:23:49,640 Speaker 3: an exciting opportunity with your set of skills coming from 507 00:23:49,680 --> 00:23:52,240 Speaker 3: media and to where the world. I mean, it's coming 508 00:23:52,400 --> 00:23:55,000 Speaker 3: right into your circle of competence. But when you talk 509 00:23:55,040 --> 00:23:58,040 Speaker 3: about marrying the two, I'm wondering. You know, Jason and 510 00:23:58,040 --> 00:24:03,000 Speaker 3: I have a friend Massage who's the CEO of Toronto Raptors, 511 00:24:03,400 --> 00:24:07,800 Speaker 3: and he's doing incredible work with Africa. And Adam Silver 512 00:24:08,000 --> 00:24:11,359 Speaker 3: is a big supporter. Barack Obama's a big supporter, say Michelle. 513 00:24:12,160 --> 00:24:14,919 Speaker 3: My question is I'm wondering, is is there a potential 514 00:24:14,960 --> 00:24:16,760 Speaker 3: partnership with you in the NBA that when we do 515 00:24:16,840 --> 00:24:19,680 Speaker 3: stuff in Africa or even Asia, could you guys go 516 00:24:19,920 --> 00:24:23,240 Speaker 3: right before you know we play right? For example, we 517 00:24:23,320 --> 00:24:25,240 Speaker 3: played out in the Middle East, we played at the 518 00:24:25,440 --> 00:24:28,600 Speaker 3: Dallas Mavericks. Why not put the Globetrotters right in front 519 00:24:28,600 --> 00:24:31,480 Speaker 3: of the NBA game And again, it benefits both sides. 520 00:24:31,520 --> 00:24:34,240 Speaker 3: But I just see an incredible opportunity with your brand, 521 00:24:34,320 --> 00:24:36,960 Speaker 3: especially India, Africa places like that as well. 522 00:24:37,320 --> 00:24:40,159 Speaker 4: Yeah, I agree with you wholeheartedly that. You know what 523 00:24:40,280 --> 00:24:43,040 Speaker 4: I love about the Nasmith Hall of Fame is that 524 00:24:43,119 --> 00:24:46,920 Speaker 4: it celebrates your overall contribution to the game of basketball. 525 00:24:46,920 --> 00:24:48,360 Speaker 4: I'll tell you have a high school coach in there, 526 00:24:48,400 --> 00:24:50,719 Speaker 4: you have international coaches, you have everyone kind of in there, 527 00:24:50,800 --> 00:24:52,840 Speaker 4: right versus Listen, I love the NFL and campum. I 528 00:24:52,920 --> 00:24:55,400 Speaker 4: think that's very specific. I bring that up to say, 529 00:24:55,960 --> 00:24:58,160 Speaker 4: you know, from the days of you know, most high 530 00:24:58,160 --> 00:25:01,560 Speaker 4: profile maybe to Ken Big Matumbo players like Yaka Dare 531 00:25:01,800 --> 00:25:03,800 Speaker 4: and others who were coming out of the African that 532 00:25:03,880 --> 00:25:06,920 Speaker 4: when I was in the eighties and you were seeing 533 00:25:06,960 --> 00:25:11,600 Speaker 4: this growth of this idea, right to think about strategically 534 00:25:11,680 --> 00:25:16,800 Speaker 4: partnering in a way that us the NBA, G League, WNBA. 535 00:25:16,920 --> 00:25:20,320 Speaker 4: This is all about growth of the game and opportunities 536 00:25:20,359 --> 00:25:22,560 Speaker 4: for people right in different parts of the country. Not 537 00:25:22,600 --> 00:25:25,760 Speaker 4: all those folks are be NBA players or Google chards 538 00:25:25,800 --> 00:25:27,719 Speaker 4: or whatever. But think about what you've done for education, 539 00:25:27,840 --> 00:25:29,760 Speaker 4: Think what you've done for grassroots. Think we you've done 540 00:25:29,800 --> 00:25:32,840 Speaker 4: for very CSR initiatives, right, Education, Health and wellness, community 541 00:25:32,840 --> 00:25:36,240 Speaker 4: empowerment are our pillars, right, and think about how powerful 542 00:25:36,400 --> 00:25:39,200 Speaker 4: that could be for us to come together around some 543 00:25:39,400 --> 00:25:43,320 Speaker 4: very specific assignments right that are shared work. Right. So yes, 544 00:25:43,400 --> 00:25:46,080 Speaker 4: I think that's a phenomenal opportunity. We could set up 545 00:25:46,119 --> 00:25:49,520 Speaker 4: some tour stops, partner around clinic work, think about how 546 00:25:49,520 --> 00:25:52,360 Speaker 4: to bring sponsors in it. How do we leave merchandise 547 00:25:52,400 --> 00:25:54,399 Speaker 4: and stuff behind for kids who were like, wait, I 548 00:25:54,440 --> 00:25:56,080 Speaker 4: want to grow this game just like any other sport, 549 00:25:56,160 --> 00:25:58,040 Speaker 4: but I didn't have a ball. There's all types of 550 00:25:58,080 --> 00:26:00,920 Speaker 4: things we can do where we can bring our self 551 00:26:01,000 --> 00:26:04,359 Speaker 4: less goals together while still having our selfish goals benefit 552 00:26:04,440 --> 00:26:06,280 Speaker 4: from it. So I'm all in on that. And by 553 00:26:06,280 --> 00:26:07,680 Speaker 4: the way, if you guys want to help me, kind 554 00:26:07,720 --> 00:26:10,080 Speaker 4: of have some conversations round as we brought you up. 555 00:26:10,160 --> 00:26:12,480 Speaker 1: It's my favorite thing. Deal's happening on the deal this, 556 00:26:12,840 --> 00:26:14,800 Speaker 1: this is the dream. So Keith, I do want to 557 00:26:14,840 --> 00:26:19,320 Speaker 1: ask you about your pre globetritter's career and how that 558 00:26:20,160 --> 00:26:23,000 Speaker 1: you know sort of informs you in this job. I mean, 559 00:26:23,080 --> 00:26:25,199 Speaker 1: Alex and I were talking about this before we got 560 00:26:25,280 --> 00:26:28,640 Speaker 1: on with you, and I mean, honestly, if you're casting 561 00:26:28,840 --> 00:26:32,400 Speaker 1: this job, obviously I can understand why the recruiter called 562 00:26:32,440 --> 00:26:35,080 Speaker 1: you and what you got this job because you know, 563 00:26:35,240 --> 00:26:39,480 Speaker 1: looking at even what your portfolio was at Viacom and 564 00:26:39,560 --> 00:26:43,200 Speaker 1: specifically Nickelodeon, and you know in those sports partnerships that 565 00:26:43,560 --> 00:26:47,000 Speaker 1: you over saw there, can you tell us like one 566 00:26:47,200 --> 00:26:50,440 Speaker 1: thing or a couple of things that you did or 567 00:26:50,680 --> 00:26:54,440 Speaker 1: saw in your Viacom Nickelodeon days that you're like, oh, okay, 568 00:26:54,520 --> 00:26:57,000 Speaker 1: well this is an easy like one to one or 569 00:26:57,080 --> 00:26:57,680 Speaker 1: I know how. 570 00:26:57,600 --> 00:26:59,879 Speaker 2: To do this and now I'm doing it at the 571 00:27:00,000 --> 00:27:00,600 Speaker 2: lobe tritters. 572 00:27:01,000 --> 00:27:05,320 Speaker 4: Yeah, I think in no particular order. It's like everything 573 00:27:05,440 --> 00:27:07,600 Speaker 4: from my entire media entertainment life. Well, we'll just be 574 00:27:07,720 --> 00:27:11,680 Speaker 4: hyper focused on that Viacom run. Right with Nickelodeon. We're 575 00:27:11,680 --> 00:27:15,439 Speaker 4: talking about the audience twenty four to seven. It's consumer, consumer, consumer, consumer, consumer, 576 00:27:15,480 --> 00:27:17,720 Speaker 4: the audience. Right, Everything is about content and how do 577 00:27:17,800 --> 00:27:21,920 Speaker 4: we market to and ratings and research. So everything's about 578 00:27:21,920 --> 00:27:24,879 Speaker 4: the consumer. And so I'm a big believer if you stop, 579 00:27:25,320 --> 00:27:28,439 Speaker 4: we can get into minutia around conversations inside the buildings 580 00:27:28,480 --> 00:27:31,080 Speaker 4: in it. If you're not talking about that audience, you're 581 00:27:31,160 --> 00:27:32,639 Speaker 4: going to lose them, if you don't know who they are, 582 00:27:32,720 --> 00:27:34,880 Speaker 4: if you don't have some of them. So one, that's 583 00:27:34,920 --> 00:27:38,880 Speaker 4: a big part of trainings. I'm thinking about that two 584 00:27:39,640 --> 00:27:43,240 Speaker 4: competitive sets. Sometimes we get narrow on what we think 585 00:27:43,280 --> 00:27:45,679 Speaker 4: of the competitive set right where MB when we talk 586 00:27:45,680 --> 00:27:48,080 Speaker 4: about like what a NASCAR whatever is doing, and I'm like, listen, 587 00:27:48,200 --> 00:27:50,359 Speaker 4: a family of four making whatever they're making fifty eight 588 00:27:50,440 --> 00:27:53,920 Speaker 4: thousand dollars a year, are making choices? Am I getting 589 00:27:53,960 --> 00:27:55,960 Speaker 4: that new streaming service because so and so is a 590 00:27:56,000 --> 00:27:57,960 Speaker 4: baseball fan that has Apple? Will wait a minute, so 591 00:27:58,000 --> 00:27:59,880 Speaker 4: and so's my kid's birthday. They want the new XBO 592 00:28:00,119 --> 00:28:02,119 Speaker 4: Hold on a second song? Is about to go to college? 593 00:28:02,160 --> 00:28:04,440 Speaker 4: Or we got to buy a formula. That's your competitive 594 00:28:04,520 --> 00:28:08,159 Speaker 4: set everything, So how are you cutting through all that 595 00:28:08,359 --> 00:28:12,280 Speaker 4: clutter and all that noise to even get on their 596 00:28:12,440 --> 00:28:16,120 Speaker 4: list of the choices of things they're gonna do. Three. 597 00:28:16,480 --> 00:28:19,119 Speaker 4: I am not a dismisser of like any new thing 598 00:28:19,160 --> 00:28:23,760 Speaker 4: that comes around, like, ah, that's just trash. That YouTube. 599 00:28:23,880 --> 00:28:25,760 Speaker 4: Everything to me is like wait, what is that over there? 600 00:28:27,040 --> 00:28:29,480 Speaker 4: You dismissed it today? It's eating your lunch tomorrow. Who's 601 00:28:29,520 --> 00:28:31,119 Speaker 4: that new rookie you've just gone? And seeah, I'm an 602 00:28:31,160 --> 00:28:33,160 Speaker 4: eight year vet. You're gonna be sitting on that bench 603 00:28:33,240 --> 00:28:36,040 Speaker 4: in a year or losing your job or move to 604 00:28:36,080 --> 00:28:41,440 Speaker 4: a different position. So understanding audience, everyone's in my competitive set. 605 00:28:41,800 --> 00:28:44,080 Speaker 4: And then with that, this was the Nickelodeon thing. And 606 00:28:44,120 --> 00:28:46,040 Speaker 4: this is probably like the Yankees where there's a bar 607 00:28:46,200 --> 00:28:48,560 Speaker 4: that's there. It's like we're Nickelodeon and we are here 608 00:28:48,600 --> 00:28:53,440 Speaker 4: to be number one all the time. Yeah, they're not 609 00:28:53,560 --> 00:28:56,680 Speaker 4: that anymore. But while that's a pressure cooker idea, I 610 00:28:56,840 --> 00:28:58,760 Speaker 4: love that idea of like, oh, that's what we're here 611 00:28:58,800 --> 00:29:00,320 Speaker 4: to do. Yes, that's what we're here to do. Are 612 00:29:00,360 --> 00:29:02,920 Speaker 4: you on board with that? At the time, I was 613 00:29:02,960 --> 00:29:04,479 Speaker 4: too young and too dumb to know that I wouldn't 614 00:29:04,480 --> 00:29:06,560 Speaker 4: be uphoard with that. But I like that idea, right, 615 00:29:07,240 --> 00:29:10,840 Speaker 4: just like setting a high standard, and I enjoy being 616 00:29:10,880 --> 00:29:12,920 Speaker 4: in those environments. So for me kind of coming to 617 00:29:12,960 --> 00:29:15,840 Speaker 4: the organization like we're the Harlem glow Chocks and this 618 00:29:16,000 --> 00:29:17,400 Speaker 4: is what I think the bar should be for us. 619 00:29:17,480 --> 00:29:19,040 Speaker 4: This is what it was back then. When people said 620 00:29:19,040 --> 00:29:20,400 Speaker 4: they loved it, they're like, we saw you on TV. 621 00:29:20,480 --> 00:29:22,080 Speaker 4: We were on a Scooby Doo lunchbox, your own the 622 00:29:22,080 --> 00:29:24,080 Speaker 4: wild world of sports. You maybe feel a certain way. 623 00:29:24,280 --> 00:29:26,840 Speaker 4: I never even saw you on tour, but Betterlock Lendon 624 00:29:26,920 --> 00:29:29,040 Speaker 4: was a star and it's awesome. How do we get 625 00:29:29,040 --> 00:29:31,160 Speaker 4: back to that, Well, these are the things that we 626 00:29:31,200 --> 00:29:33,000 Speaker 4: need to do, and it's not gonna be easy getting there, right, 627 00:29:33,040 --> 00:29:34,520 Speaker 4: But that's setting a new bar and setting a new 628 00:29:34,600 --> 00:29:36,800 Speaker 4: vision for that and then we're gonna chase it, but 629 00:29:36,920 --> 00:29:38,960 Speaker 4: what's our audience. Oh, we don't know anything about the oarth. Okay, 630 00:29:38,960 --> 00:29:41,560 Speaker 4: we're gona get smart about them, right, who's their competitive set? 631 00:29:41,560 --> 00:29:43,160 Speaker 4: I didn't even thought about that question. Okay, we need 632 00:29:43,200 --> 00:29:45,040 Speaker 4: to get smart about that. At the end of the day. 633 00:29:45,080 --> 00:29:47,000 Speaker 4: Then it's about people in process. Though we're gonna win 634 00:29:47,040 --> 00:29:48,720 Speaker 4: a world series, do you have the people in the 635 00:29:48,760 --> 00:29:52,880 Speaker 4: clubhouse to do that? We don't, or we do? Or 636 00:29:52,960 --> 00:29:55,320 Speaker 4: we do? And how do we nurture so people in 637 00:29:55,360 --> 00:29:58,000 Speaker 4: process make this whole thing happen. So it's exciting. 638 00:29:58,280 --> 00:30:01,360 Speaker 3: Yeah, and storyteller, and I mean that's that's part of 639 00:30:01,440 --> 00:30:03,160 Speaker 3: your consumer and content story, right. 640 00:30:03,320 --> 00:30:03,520 Speaker 2: Yeah. 641 00:30:03,520 --> 00:30:05,480 Speaker 4: Why are we still talking about Babe Ruth a thousand 642 00:30:05,560 --> 00:30:08,400 Speaker 4: years later? Right? Right? Because there was something magical about 643 00:30:08,400 --> 00:30:10,760 Speaker 4: that dude, not just his performance at his bar, and 644 00:30:10,800 --> 00:30:13,560 Speaker 4: we're still chasing his records. But then it becomes what 645 00:30:13,760 --> 00:30:15,480 Speaker 4: was that thing? Anthony Hopkins says on the show West, 646 00:30:15,680 --> 00:30:18,000 Speaker 4: when truth becomes legend? Print the legend, Right, It's like 647 00:30:18,280 --> 00:30:20,200 Speaker 4: the truth of him is and I think he's just 648 00:30:20,320 --> 00:30:24,120 Speaker 4: a legend. And there's storytelling after that that never stops. 649 00:30:24,160 --> 00:30:25,800 Speaker 4: And here we are still today talking about it. 650 00:30:25,920 --> 00:30:28,560 Speaker 2: Right, and how it made us feel right right. 651 00:30:28,680 --> 00:30:30,600 Speaker 3: We all remember those moments in sports, whether it was 652 00:30:31,080 --> 00:30:34,840 Speaker 3: Montana to Clark or it goes through Bugner's legs the 653 00:30:34,960 --> 00:30:38,200 Speaker 3: Mets win it. I mean, they give you the chills. 654 00:30:38,920 --> 00:30:41,840 Speaker 3: Fucking Joe Buck will see you tomorrow night after Kirby 655 00:30:41,880 --> 00:30:43,160 Speaker 3: Pucket's home running by six. 656 00:30:43,960 --> 00:30:47,760 Speaker 5: Pretty awesome stuff. We love sports, No, we love Listen Steph. 657 00:30:47,840 --> 00:30:50,200 Speaker 5: It's like Steph Curry, I don't know, person like, yeah, 658 00:30:50,640 --> 00:30:53,200 Speaker 5: didn't you just finish off? And then he does this 659 00:30:53,360 --> 00:30:55,560 Speaker 5: magic in the Olympics. I'm like, is this guy kidding me? 660 00:30:56,360 --> 00:30:57,520 Speaker 2: It's stuff that makes you smile. 661 00:30:58,800 --> 00:31:01,440 Speaker 4: Yeah, he just set another bar for the fact. So 662 00:31:01,520 --> 00:31:03,240 Speaker 4: it's in the storytelling that comes out of it, and 663 00:31:03,320 --> 00:31:06,800 Speaker 4: that's why sports is awesome. It brings us together, we 664 00:31:06,920 --> 00:31:08,959 Speaker 4: stop all of our nonsense. And by the way, that's 665 00:31:09,000 --> 00:31:12,840 Speaker 4: a marketable, scalable, revenue gendering idea around sports in its power. 666 00:31:20,520 --> 00:31:24,040 Speaker 1: All right, it is time for the lightning round. We're 667 00:31:24,080 --> 00:31:26,520 Speaker 1: going to go through this quick, right, keep it tight, Keith, 668 00:31:26,800 --> 00:31:30,080 Speaker 1: just whatever jumps to your mind. All right, what's the 669 00:31:30,240 --> 00:31:31,520 Speaker 1: best deal you've ever made? 670 00:31:32,200 --> 00:31:34,120 Speaker 4: I'll just go most recent. Putting the glow tids back 671 00:31:34,160 --> 00:31:36,080 Speaker 4: on TV for the first time in forty years. It 672 00:31:36,240 --> 00:31:39,480 Speaker 4: happened fast, and it's been magical in terms of not 673 00:31:39,560 --> 00:31:41,400 Speaker 4: only what's done straight to the audience, but also to 674 00:31:41,480 --> 00:31:42,400 Speaker 4: the business community. 675 00:31:42,760 --> 00:31:45,400 Speaker 3: What's the best piece of advice you've received on deal 676 00:31:45,520 --> 00:31:46,400 Speaker 3: making or business? 677 00:31:47,720 --> 00:31:50,800 Speaker 4: I had a meeting with the Maras at the Giants. 678 00:31:50,800 --> 00:31:52,840 Speaker 4: He's like, we'd like to do deals with like my partners, 679 00:31:52,840 --> 00:31:54,880 Speaker 4: where you just stick the deal memo in the drawer 680 00:31:54,920 --> 00:31:56,160 Speaker 4: after a while and you don't have to look at 681 00:31:56,200 --> 00:31:58,320 Speaker 4: it again. So it was about the alignment to the 682 00:31:58,400 --> 00:31:59,840 Speaker 4: types of people that you do work with. 683 00:32:01,080 --> 00:32:03,240 Speaker 1: What's the worst advice you've ever been given? 684 00:32:04,720 --> 00:32:08,480 Speaker 4: You know, never burner bridge is an interesting piece of 685 00:32:08,560 --> 00:32:12,120 Speaker 4: advice because I struggled with that for years. It was like, wait, 686 00:32:12,800 --> 00:32:14,640 Speaker 4: there becomes a time where it's like, listen, you need 687 00:32:14,680 --> 00:32:17,840 Speaker 4: to maintain relations, but then this your own sense of self, 688 00:32:17,920 --> 00:32:21,640 Speaker 4: your own integrity, your own person your own value system, 689 00:32:21,720 --> 00:32:23,600 Speaker 4: and you know it might be like, you know, one 690 00:32:23,640 --> 00:32:25,200 Speaker 4: of you guys like he's not my dude, I'm going 691 00:32:25,240 --> 00:32:27,000 Speaker 4: to distance myself from them. Is that burning a bridge? 692 00:32:27,480 --> 00:32:29,240 Speaker 4: I don't know. We have a moral compass, we have 693 00:32:29,280 --> 00:32:31,320 Speaker 4: our values, and so I think there's times like, if 694 00:32:31,360 --> 00:32:34,640 Speaker 4: you're not aligned to being loving and treating people right 695 00:32:34,680 --> 00:32:36,160 Speaker 4: and blah bah blah, I don't have any time for you. 696 00:32:36,280 --> 00:32:38,240 Speaker 4: So that's always been a check you want about about 697 00:32:38,320 --> 00:32:39,080 Speaker 4: not burning bridges. 698 00:32:39,560 --> 00:32:42,920 Speaker 3: I can relate what's your hype song before. 699 00:32:42,600 --> 00:32:44,480 Speaker 2: You go into a big meeting or negotiations. 700 00:32:46,560 --> 00:32:48,560 Speaker 4: Lately it's been a lot of you know, jay Z's 701 00:32:48,560 --> 00:32:50,640 Speaker 4: allowed me to reintroduce myself by Davis. 702 00:32:50,720 --> 00:32:51,880 Speaker 2: Oh, I like that. 703 00:32:52,080 --> 00:32:54,040 Speaker 4: Yeah, So that's usually. 704 00:32:53,840 --> 00:32:57,320 Speaker 1: It's I mean, that's kind of perfect for the globetrutterers, 705 00:32:57,400 --> 00:32:57,800 Speaker 1: right it is. 706 00:32:58,360 --> 00:33:00,440 Speaker 4: Yeah, So that's the one I played all time, both 707 00:33:00,480 --> 00:33:02,080 Speaker 4: for me and the globehals. The other one that we 708 00:33:02,120 --> 00:33:04,360 Speaker 4: don't play as much, but you know it's ls don't 709 00:33:04,360 --> 00:33:07,760 Speaker 4: call to comeback. I've been here for years. They both. Yeah, go, 710 00:33:08,680 --> 00:33:09,120 Speaker 4: I like it. 711 00:33:09,360 --> 00:33:12,160 Speaker 1: Yeah right, that's really good. All right, So what's your 712 00:33:12,200 --> 00:33:15,360 Speaker 1: advice for someone listening who wants a career like yours, 713 00:33:15,400 --> 00:33:17,720 Speaker 1: which I have to say is a very cool career. 714 00:33:19,280 --> 00:33:21,760 Speaker 4: So I was asked this question a couple of times recently, 715 00:33:21,960 --> 00:33:24,280 Speaker 4: and HERM Edwards coach was like, you know, it's not 716 00:33:24,360 --> 00:33:27,000 Speaker 4: your skill, it's your will. That one just sticks with 717 00:33:27,080 --> 00:33:29,760 Speaker 4: me for a few reasons. You know, one I was 718 00:33:29,760 --> 00:33:31,880 Speaker 4: having this conversation about my grandmother, who's not with us anymore. 719 00:33:31,960 --> 00:33:33,680 Speaker 4: But I'm like, how is this black woman born in 720 00:33:33,720 --> 00:33:36,720 Speaker 4: nineteen eighteen, nineteen nineteen and this segregated Jim Crow South 721 00:33:37,560 --> 00:33:41,040 Speaker 4: and all of that means navigate from there gets up 722 00:33:41,040 --> 00:33:43,280 Speaker 4: to Ridgard, New Jersey. She's a restaurant owner. She was 723 00:33:43,320 --> 00:33:45,520 Speaker 4: like a pillar of the community. She started two scholarships, 724 00:33:45,640 --> 00:33:50,960 Speaker 4: organization and listen, she was a bright bulb. But her will, 725 00:33:51,040 --> 00:33:53,920 Speaker 4: in her spirit, there's nothing like it, right. So just 726 00:33:54,040 --> 00:33:56,360 Speaker 4: being around that awesome force all the time, for me, 727 00:33:56,440 --> 00:33:58,560 Speaker 4: it's like, I think this thing is about your will, right. 728 00:33:58,600 --> 00:34:01,080 Speaker 4: And then when I look at athletes who I just 729 00:34:01,160 --> 00:34:03,280 Speaker 4: admired over the years, as much as I love Ali, 730 00:34:03,440 --> 00:34:05,080 Speaker 4: my favorite thing is seeing them get knocked down by 731 00:34:05,120 --> 00:34:08,280 Speaker 4: Joe Fraser because it was like Arthur McKenney was like pointing, 732 00:34:08,320 --> 00:34:10,719 Speaker 4: show to the neutral corner, look back to the floor 733 00:34:10,800 --> 00:34:14,160 Speaker 4: to count, and Ali was up. I'm like, that's your will, right. 734 00:34:14,440 --> 00:34:16,320 Speaker 4: So I just think, you know, part of it is 735 00:34:16,400 --> 00:34:20,680 Speaker 4: like be intellectually curious, say why not me dream big 736 00:34:21,080 --> 00:34:22,800 Speaker 4: all of those things right, and get after it with 737 00:34:22,960 --> 00:34:24,960 Speaker 4: humility and please and thank you and show up and 738 00:34:25,040 --> 00:34:27,440 Speaker 4: work hard every day. But your will is going to 739 00:34:27,480 --> 00:34:30,120 Speaker 4: be tested, and so find ways to have stamina. And 740 00:34:30,160 --> 00:34:32,000 Speaker 4: I think they need to. Who do you surround yourself 741 00:34:32,040 --> 00:34:33,840 Speaker 4: with then, right? Who just kind of fuels it? It 742 00:34:33,880 --> 00:34:36,520 Speaker 4: doesn't attract it from you. So that's my family, that's 743 00:34:36,560 --> 00:34:39,480 Speaker 4: different friends that's working out, that's good people in my life. 744 00:34:39,600 --> 00:34:42,160 Speaker 4: But you have to find a way to build up 745 00:34:42,200 --> 00:34:44,600 Speaker 4: your reservoir. And I think this will thing. It takes 746 00:34:44,680 --> 00:34:45,399 Speaker 4: you far in life. 747 00:34:45,960 --> 00:34:48,560 Speaker 1: Mm hm, Well, we have loved getting to know you 748 00:34:48,600 --> 00:34:50,719 Speaker 1: a little bit, Kate. Can't wait for our pass across again. 749 00:34:50,800 --> 00:34:54,200 Speaker 1: Thank you so much for the time. Congrats on the residency. 750 00:34:54,560 --> 00:34:56,200 Speaker 1: I think I speak for Alex when I say, you 751 00:34:56,239 --> 00:34:58,439 Speaker 1: know as lifelong fans were psyched this is back. 752 00:34:58,640 --> 00:35:00,399 Speaker 4: Appreciate the time. Can't wait to have you eyes out 753 00:35:00,400 --> 00:35:02,000 Speaker 4: of games and figure out ways to work with each 754 00:35:02,000 --> 00:35:02,600 Speaker 4: other in the future. 755 00:35:02,840 --> 00:35:04,960 Speaker 2: That'd be awesome. God bless Keith. Keep it up, my man. 756 00:35:05,040 --> 00:35:05,320 Speaker 4: Thank you. 757 00:35:12,960 --> 00:35:15,959 Speaker 1: The Deal is hosted by Alex Rodriguez and me Jason Kelly. 758 00:35:16,440 --> 00:35:20,240 Speaker 1: This episode was made by Stacy Wong, Annamazarakus, Lizzie Phillip, 759 00:35:20,440 --> 00:35:24,040 Speaker 1: and Victor Eveees. Our theme music was made by Blake Maples. 760 00:35:24,680 --> 00:35:29,000 Speaker 1: Our executive producers are Kelly Laferrier, Ashley Honig, and Brendan Newnham. 761 00:35:29,520 --> 00:35:33,040 Speaker 1: Sage Bauman is the head of Bloomberg Podcasts. Additional support 762 00:35:33,080 --> 00:35:36,880 Speaker 1: from Rachel Scaramzzino and Elena So Los Angeles. Thanks for 763 00:35:36,960 --> 00:35:40,200 Speaker 1: listening to the deal. If you have a minute, please subscribe, rate, and. 764 00:35:40,280 --> 00:35:41,160 Speaker 2: Review our show. 765 00:35:41,680 --> 00:35:44,600 Speaker 1: It'll help other listeners find us. And remember, if you're 766 00:35:44,600 --> 00:35:46,839 Speaker 1: a Bloomberg subscriber, you can listen to all of our 767 00:35:46,880 --> 00:35:50,600 Speaker 1: episodes absolutely add free on Apple Podcasts. All you need 768 00:35:50,640 --> 00:35:52,799 Speaker 1: to do is find the Bloomberg channel and connect your 769 00:35:52,800 --> 00:35:54,799 Speaker 1: Bloomberg account. I'm Jason Kelly. 770 00:35:55,080 --> 00:35:55,799 Speaker 2: See you next week.