WEBVTT - Apple Indefinitely Shelves it's AR Glasses Project

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<v Speaker 1>Welcome to Tech Stuff, a production from I Heart Radio.

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<v Speaker 1>Hey there, and welcome to tech Stuff. I'm your host,

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<v Speaker 1>Jonathan Strickland. I'm an executive producer with I Heart Radio.

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<v Speaker 1>And how the tech are you? Well, I thought we'd

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<v Speaker 1>do a little tech stuff tidbits episode. Today, Bloomberg reports

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<v Speaker 1>that one of Apple's worst kept secret projects is now

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<v Speaker 1>on indefinite hold, meaning it may never come out. That

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<v Speaker 1>project is a pair of augmented reality glasses or a

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<v Speaker 1>R glasses. So I thought that chat a bit about

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<v Speaker 1>a R. Uh. It's too bad it's not talk like

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<v Speaker 1>a pirate day because then I could talk about our glasses.

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<v Speaker 1>But no, it's it's a R. And I want to

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<v Speaker 1>talk a little bit about the history of augmented reality

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<v Speaker 1>and why even a company like Apple has to back

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<v Speaker 1>off from the quest of the augmented reality glasses. Also,

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<v Speaker 1>I'm going to chat about what Apple is gonna do

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<v Speaker 1>instead of producing those a R glasses. We'll get to

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<v Speaker 1>that towards the end of the episode. So, first off,

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<v Speaker 1>what the heck is augmented reality. Well, it's a slice

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<v Speaker 1>of a larger spectrum that we call mixed reality or

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<v Speaker 1>x are. Mixed reality describes systems in which the user

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<v Speaker 1>interacts with some mixture of real and computer generated elements.

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<v Speaker 1>So let's take virtual reality or VR for example. With

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<v Speaker 1>virtual reality, a computer creates the visual and audio cues

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<v Speaker 1>that the user encounters, so everything you see and here

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<v Speaker 1>is computer generated. Depending on the extent of the experience,

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<v Speaker 1>you might also get some other elements to boost immersion,

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<v Speaker 1>like maybe some smells thrown in. Like maybe you are

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<v Speaker 1>supposed to be hanged fighting over a forest and you

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<v Speaker 1>start to smell the scent of pine, and some fans

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<v Speaker 1>begin to blow air on you to simulate the wind.

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<v Speaker 1>But this means that you're you've got some real world

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<v Speaker 1>stuff impacting your experience on top of the virtual elements

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<v Speaker 1>that you're seeing and hearing there before. It's a mixed reality.

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<v Speaker 1>Augmented reality is kind of on the other end of

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<v Speaker 1>the spectrum of of mixed reality from VR. So with

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<v Speaker 1>augmented reality, your experience of the world around you remains

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<v Speaker 1>available to you, so you can still see and hear

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<v Speaker 1>the world around you, but in addition to that, you

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<v Speaker 1>get some computer generated material that adds into that experience.

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<v Speaker 1>So it could be audio cues that are delivered through

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<v Speaker 1>like an earpiece or a bone conducting you know, uh, speaker,

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<v Speaker 1>or it could be digital information that's visually overlaid on

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<v Speaker 1>top of your view of the world, which could be

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<v Speaker 1>through a screen or transparent lenses. The information adds to

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<v Speaker 1>or augments your understanding of your surroundings. And this is

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<v Speaker 1>not a new idea. Back in nine a professor at

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<v Speaker 1>Harvard named Ivan Sutherland created a contraption that he nicknamed

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<v Speaker 1>the Sword of Damocles. Now, in case you do not

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<v Speaker 1>understand that reference, and trust me, the sort of Damocles

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<v Speaker 1>is a phrase I heard a lot before I ever

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<v Speaker 1>thought to even look into what the story was behind it.

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<v Speaker 1>I'm going to give you the quick version of it.

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<v Speaker 1>And I know this is tex stuff. It's not stuff

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<v Speaker 1>you missed in history class or uh, you know, any

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<v Speaker 1>kind of mythology course. But give me some slack. So

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<v Speaker 1>Damocles was a member of the court of Dionysius the

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<v Speaker 1>Second of Syracuse, dion as I will call him. So

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<v Speaker 1>this was in fourth century b c e. And Syracuse

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<v Speaker 1>was a power, a full city in Sicily, and dion

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<v Speaker 1>the second wasn't the best ruler. He was kind of

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<v Speaker 1>a party boy. He initially inherited his position when his

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<v Speaker 1>pops kicked off when Dion Jr. Was just thirty years old. Anyway,

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<v Speaker 1>back to Damocles, So the story goes that Damocles is

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<v Speaker 1>attending the court of Dion the second, and Damocles is

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<v Speaker 1>just falling all over himself, kissing Dion two's posterior, and

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<v Speaker 1>then he essentially implies that Dion the second had it

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<v Speaker 1>made in the shade, that being king must be the

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<v Speaker 1>best to have absolute power and all of this luxury

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<v Speaker 1>at your disposal. So Dion goes all like, oh you

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<v Speaker 1>think so, well, let's switch places and you can find out.

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<v Speaker 1>Keep in mind, actual history tells us that Dion really

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<v Speaker 1>was all about the lavish lifestyle. So this doesn't really

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<v Speaker 1>sound like the historical account, but this is the myth,

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<v Speaker 1>so we're gonna go with it. So the story goes

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<v Speaker 1>the Damocles hops up on the throne and he's like, hey,

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<v Speaker 1>I could get used to this. Except Dion then hangs

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<v Speaker 1>a sword point down directly above the throne and therefore

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<v Speaker 1>directly above Damocles, and he uses a single horse's hair

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<v Speaker 1>to do it. So he's communicating that, yeah, you've got

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<v Speaker 1>all this nice stuff, but being a ruler is a

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<v Speaker 1>constant danger. You never know when it's going to strike,

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<v Speaker 1>when that thread's gonna break, and you're going to be

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<v Speaker 1>in mortal peril. Now, in Dion's case, he had made

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<v Speaker 1>a lot of enemies, mostly by being a not great

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<v Speaker 1>ruler of Syracuse. So to simulate that he had this

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<v Speaker 1>sword suspended on a weak horse's hair above Damocles's head,

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<v Speaker 1>you know, any moment death could come for you. And

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<v Speaker 1>then afterwards they switched back and Dion was saying, see,

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<v Speaker 1>it's not all wine and roses, until he presumably went

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<v Speaker 1>back to smelling roses and drinking wine. Now, forgive me

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<v Speaker 1>the tangent. It's just kind of fun to dive into

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<v Speaker 1>history and literature and mythology on occasion. Anyway, Sutherland, back

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<v Speaker 1>in Night, he creates this display, calls it the Sword

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<v Speaker 1>of Damocles. By the way, he didn't do this alone.

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<v Speaker 1>He actually worked with several of his students over at Harvard,

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<v Speaker 1>and this was a head mounted display that actually dangled

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<v Speaker 1>from a mechanical arm. Thus the Sword of Damocles because

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<v Speaker 1>it was suspended. Now, it was done for a couple

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<v Speaker 1>of reasons. One was that it was just way too heavy,

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<v Speaker 1>so you couldn't wear it on its own. It had

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<v Speaker 1>to be suspended so that some of the weight could

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<v Speaker 1>be taken off the user. But also that connection was

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<v Speaker 1>part of the way that the whole system was able

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<v Speaker 1>to track the movement of the display, so that when

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<v Speaker 1>someone wore the display and they moved their head, their

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<v Speaker 1>their view would move along with their physical movement. See

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<v Speaker 1>Sutherland had previously created head melted displays, but they didn't

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<v Speaker 1>have head tracking, which means you could strap one to

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<v Speaker 1>your face and turn your head, but you would just

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<v Speaker 1>see the same view as you did a moment before.

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<v Speaker 1>It be kind of the same thing that if you,

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<v Speaker 1>you know, had a a smartphone playing a YouTube video,

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<v Speaker 1>just a regular YouTube video and advisor, you turn your

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<v Speaker 1>head to the left or to the right, you're still

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<v Speaker 1>looking at the same video right your your perspective hasn't

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<v Speaker 1>changed at all. So head tracking was a really important

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<v Speaker 1>part of the technology that would advance both augmented reality

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<v Speaker 1>and virtual reality, and the sort of Damocles could do it,

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<v Speaker 1>so um a phenomenal achievement in nineteen sixty eight of

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<v Speaker 1>all things. Like you gotta remember this is before even

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<v Speaker 1>personal computers were a thing, so really groundbreaking stuff. Now,

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<v Speaker 1>the sort of Damocles was really more in the realm

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<v Speaker 1>of virtual reality than augmented reality. It was meant to

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<v Speaker 1>show computer generated images, not overlay them on top of

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<v Speaker 1>your view of the world around you. But it was

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<v Speaker 1>one of the major pieces that had to fall into

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<v Speaker 1>place for augmented reality to work, because obviously augmented reality

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<v Speaker 1>own works if the overlay can adjust with respect to

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<v Speaker 1>your point of view whatever you're looking at. Right, if

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<v Speaker 1>you put on a pair of augmented reality glasses and

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<v Speaker 1>you take a look at a building and the a

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<v Speaker 1>R is telling you, oh, here are the offices that

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<v Speaker 1>are in that building, and then you turn your head

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<v Speaker 1>to look at a different building, well, it has to

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<v Speaker 1>be able to track that motion and understand all right, well,

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<v Speaker 1>now we're looking at something else. So we have to

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<v Speaker 1>put in different information because the first set of information

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<v Speaker 1>is no longer relevant. Head tracking is absolutely critical to

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<v Speaker 1>make that happen. Now a R wouldn't even get a

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<v Speaker 1>name until nineteen nine, nineteen sixty eight, we get this

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<v Speaker 1>this uh uh sort of Damocles contraption, and for the

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<v Speaker 1>next two decades, a R and VR development continue to happen,

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<v Speaker 1>but was mostly in research labs and also some military applications.

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<v Speaker 1>It was being used in things like cockpits of fighter

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<v Speaker 1>jets and stuff like that, but other than that, it

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<v Speaker 1>was pretty much invisible to the average person. And around

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<v Speaker 1>that's when Tom caught Ll and his coworker David Mizzle

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<v Speaker 1>got an assignment from their employer, Boeing Computer Services Research. So.

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<v Speaker 1>Boeing is an aerospace company, and it was looking to

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<v Speaker 1>update the way that it would train people construction workers

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<v Speaker 1>mainly who were building Boeing's aircraft. So one of the

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<v Speaker 1>things they had been doing is they were using these

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<v Speaker 1>little plywood boards to write instructions about how to lay

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<v Speaker 1>out cables along the body of the aircraft. And they

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<v Speaker 1>would put these boards up within the aircraft to kind

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<v Speaker 1>of act as guides. But you had to have specific

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<v Speaker 1>boards for every different kind of aircraft because no two

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<v Speaker 1>aircraft were using the exact same layout for wiring. And

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<v Speaker 1>so the Boeing was saying, hey, can you come up

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<v Speaker 1>with a their way of doing this, because this is

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<v Speaker 1>kind of this is like stone age approach to uh,

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<v Speaker 1>to the space age stuff we're doing. So Caudel and

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<v Speaker 1>miss L came up with a system that used a

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<v Speaker 1>head mounted display that would let construction workers still see

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<v Speaker 1>the aircraft like they're still getting a view of their surroundings,

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<v Speaker 1>but they would get a digital drawing that would superimpose

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<v Speaker 1>where the cables were supposed to go. And they could

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<v Speaker 1>even use blank boards as kind of like a movie screen.

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<v Speaker 1>So you would look at the blank boards and the

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<v Speaker 1>blank boards would act as the same sort of guide

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<v Speaker 1>that the construction workers have been used to, but now

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<v Speaker 1>the instructions are being provided by a computer program and

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<v Speaker 1>displayed within this head mounted display as opposed to being

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<v Speaker 1>physically written on the plywood boards. This meant you didn't

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<v Speaker 1>have to have plywood boards for every single aircraft. You

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<v Speaker 1>didn't have to have them all written out for specific ones.

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<v Speaker 1>You just use blank ones, and then you would use

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<v Speaker 1>whatever the software was was for that specific type of aircraft,

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<v Speaker 1>and then the construction workers could get to work and

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<v Speaker 1>they could follow those instructions. So Caddel was the one

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<v Speaker 1>who came up with the term augmented reality. The head

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<v Speaker 1>meld display adds to or augments the person's experience of reality,

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<v Speaker 1>and we would get a lot of focus no pun

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<v Speaker 1>intended on the industrial world with regard to augmented reality.

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<v Speaker 1>And you can quickly imagine lots of potential applications. Being

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<v Speaker 1>able to see where you need to arrange, say wires

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<v Speaker 1>or pipes within the frame of a building could be helpful.

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<v Speaker 1>Like imagine going through the process of constructing a home. Well,

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<v Speaker 1>if you have a united approach, like you have this

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<v Speaker 1>dream of how everything needs to be laid out, using

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<v Speaker 1>something like a head meld display with augmented reality could

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<v Speaker 1>allow various contractors to see that layout virtually and follow

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<v Speaker 1>that plan and thus avoid potential complications where like someone says, oh,

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<v Speaker 1>I can't I can't do what I had planned to

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<v Speaker 1>do because now there's a pipe in this wall right here.

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<v Speaker 1>Also for future people who are working on a structure,

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<v Speaker 1>having a digital plan of everything that's built within the

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<v Speaker 1>walls that can be displayed through augmented reality would be

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<v Speaker 1>really helpful. Let's say that you are a construction worker

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<v Speaker 1>and you're supposed to do a whole new layout for

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<v Speaker 1>an office space. Maybe the previous tenant has moved out,

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<v Speaker 1>a new one's going to move in. Augmented reality might

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<v Speaker 1>show you where all the existing wiring is and let

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<v Speaker 1>you plan around that so that you can be as

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<v Speaker 1>efficient as possible when you're creating the new office layout.

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<v Speaker 1>So you can definitely see a lot of practical applications

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<v Speaker 1>for augmented reality, especially in the worlds of industry. Right,

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<v Speaker 1>maybe fewer obvious applications for the average consumer, but we

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<v Speaker 1>would eventually get to there. Okay, we're gonna take a

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<v Speaker 1>quick break. When we come back, I'll talk a little

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<v Speaker 1>bit more about the history of augmented reality and what's

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<v Speaker 1>going on with Apple. Before the break, I was talking

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<v Speaker 1>about how augmented reality is used a lot in industry,

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<v Speaker 1>but another fairly early use of augmented reality was in entertainment.

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<v Speaker 1>Sports fans would get a kind of taste of what

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<v Speaker 1>augmented reality is all about when the NFL started to

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<v Speaker 1>use sports vision here in the United States and for

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<v Speaker 1>American football. So, sports vision is a system that lets

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<v Speaker 1>producers overlay graphics onto a live television feed, such as

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<v Speaker 1>a yellow line to mark a down on the field,

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<v Speaker 1>even if the cameras in motion, the system can put

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<v Speaker 1>that line down so that it remains in the right

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<v Speaker 1>position with respect to your view of the field. And

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<v Speaker 1>now people who were tuning into the game could see

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<v Speaker 1>in real time how say an offensive team advanced or

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<v Speaker 1>failed to advance. More clearly in place could become more exciting.

0:14:11.880 --> 0:14:14.040
<v Speaker 1>You could see how much distance would need to be

0:14:14.320 --> 0:14:17.920
<v Speaker 1>covered in order to secure the next down or maybe

0:14:17.960 --> 0:14:20.760
<v Speaker 1>even a touchdown, which is I understand it as a

0:14:20.840 --> 0:14:25.440
<v Speaker 1>thing in American football. I'm not. I'm not really well

0:14:25.520 --> 0:14:28.720
<v Speaker 1>schooled in sports. I know that's a shock to many

0:14:28.800 --> 0:14:34.120
<v Speaker 1>of you. Now, development in augmented reality continued in various projects,

0:14:34.160 --> 0:14:37.840
<v Speaker 1>and a lot of these were independent projects. Then this

0:14:38.000 --> 0:14:40.880
<v Speaker 1>probably means that we actually saw the evolution of a

0:14:41.200 --> 0:14:45.040
<v Speaker 1>R occur more slowly than it would have if it

0:14:45.120 --> 0:14:50.240
<v Speaker 1>were a more unified kind of effort. But instead we

0:14:50.320 --> 0:14:57.200
<v Speaker 1>saw different teams creating different are hardware and applications, sometimes

0:14:57.240 --> 0:15:01.720
<v Speaker 1>in very very specific applications that just weren't portable to

0:15:01.880 --> 0:15:05.840
<v Speaker 1>other uses. But by two thousand there was some serious

0:15:05.920 --> 0:15:11.800
<v Speaker 1>work going on. A developer named hiro Katsu Kato developed

0:15:11.920 --> 0:15:15.240
<v Speaker 1>an open source software library and he called it a

0:15:15.560 --> 0:15:20.200
<v Speaker 1>R toolkit. That really helped developers because it meant they

0:15:20.240 --> 0:15:22.920
<v Speaker 1>didn't have to reinvent the wheel for every application. They

0:15:23.000 --> 0:15:27.800
<v Speaker 1>had this common source of of a software library that

0:15:27.840 --> 0:15:30.200
<v Speaker 1>they could be they could build upon, and they could

0:15:30.360 --> 0:15:34.840
<v Speaker 1>tweak and evolve and improve over time. And meanwhile other

0:15:34.920 --> 0:15:39.400
<v Speaker 1>people could take advantage of that same toolkit, and that

0:15:39.640 --> 0:15:44.000
<v Speaker 1>really sped things up considerably. In two thousand nine, Esquire

0:15:44.120 --> 0:15:47.840
<v Speaker 1>magazine released a special edition of its magazine, a physical

0:15:48.280 --> 0:15:52.440
<v Speaker 1>paper magazine, and it included a QR code on the

0:15:52.600 --> 0:15:55.720
<v Speaker 1>cover along with Robert Downey Jr. And if you happen

0:15:55.800 --> 0:15:58.080
<v Speaker 1>to have a laptop and it happened to have a

0:15:58.160 --> 0:16:01.760
<v Speaker 1>webcam attached to it, and you could download some specific

0:16:01.880 --> 0:16:06.600
<v Speaker 1>software that Esquire linked to, then you could use your

0:16:06.640 --> 0:16:09.400
<v Speaker 1>webcamp to scan the QR code on the magazine cover

0:16:09.920 --> 0:16:13.160
<v Speaker 1>and looking through the monitor like which would be kind

0:16:13.200 --> 0:16:18.960
<v Speaker 1>of mirroring the the cover of the magazine, Robert Downey Jr.

0:16:18.960 --> 0:16:21.640
<v Speaker 1>Would suddenly spring to life and jump to it and

0:16:21.800 --> 0:16:25.480
<v Speaker 1>introduce you to the concept of augmented reality. He did

0:16:25.560 --> 0:16:27.720
<v Speaker 1>it in a pretty snarky way, which is, you know,

0:16:28.320 --> 0:16:30.520
<v Speaker 1>kind of his thing, and then he went on to

0:16:31.080 --> 0:16:36.280
<v Speaker 1>sheepishly promote his upcoming Sherlock Holmes film, which honestly was

0:16:36.320 --> 0:16:40.760
<v Speaker 1>pretty adorable and entertaining. Now, the mobile revolution, which was

0:16:41.040 --> 0:16:45.640
<v Speaker 1>largely led by Apple's iPhone, would transform how we access

0:16:45.880 --> 0:16:49.800
<v Speaker 1>online content, and it also created a new way for

0:16:49.960 --> 0:16:54.520
<v Speaker 1>us to experience augmented reality using special apps and real

0:16:54.600 --> 0:16:58.680
<v Speaker 1>world components, such as movie posters. We could use our

0:16:58.760 --> 0:17:02.120
<v Speaker 1>phones to be the view through which we experienced augment

0:17:02.200 --> 0:17:04.920
<v Speaker 1>in reality. Right the camera on the back of the

0:17:05.000 --> 0:17:09.119
<v Speaker 1>phone could feed a video view right to your screen,

0:17:09.760 --> 0:17:13.479
<v Speaker 1>and then the phone would overlay digital information or replace

0:17:13.600 --> 0:17:18.480
<v Speaker 1>whatever it is you're viewing with whatever they are application

0:17:18.720 --> 0:17:21.840
<v Speaker 1>wants it too. So for the example, there were movie

0:17:21.880 --> 0:17:23.920
<v Speaker 1>posters where you would hold your phone up and I

0:17:24.040 --> 0:17:26.159
<v Speaker 1>assume there still are, I just don't hear about them

0:17:26.240 --> 0:17:28.800
<v Speaker 1>very much, but you would hold your phone up and

0:17:29.119 --> 0:17:32.040
<v Speaker 1>it would scan that this was an a R related

0:17:32.760 --> 0:17:34.800
<v Speaker 1>the thing. You might even have to have a very

0:17:34.840 --> 0:17:38.000
<v Speaker 1>specific app downloaded in order for this to work. But

0:17:38.160 --> 0:17:40.720
<v Speaker 1>then the movie poster would seemingly come to life, or

0:17:40.920 --> 0:17:43.720
<v Speaker 1>you might get an animated sequence, or even like a

0:17:43.880 --> 0:17:46.920
<v Speaker 1>trailer would play for the movie. All these sorts of

0:17:47.000 --> 0:17:51.240
<v Speaker 1>things could happen where it's built on top of your

0:17:51.359 --> 0:17:54.320
<v Speaker 1>view of the world in this case, this particular movie poster.

0:17:54.880 --> 0:17:59.080
<v Speaker 1>But you know, people were already starting to wonder what

0:17:59.280 --> 0:18:02.440
<v Speaker 1>if you could build this technology into say a pair

0:18:02.480 --> 0:18:06.520
<v Speaker 1>of glasses, and so instead of holding up a display

0:18:07.000 --> 0:18:09.480
<v Speaker 1>and then looking at the world through that, you know,

0:18:09.600 --> 0:18:12.280
<v Speaker 1>kind of like those folks who go to concerts and

0:18:12.359 --> 0:18:15.720
<v Speaker 1>they turn on their their cameras on their phones and

0:18:15.840 --> 0:18:18.800
<v Speaker 1>they watch the whole concert through their phone as their

0:18:18.960 --> 0:18:22.520
<v Speaker 1>videoing the concert instead of being in the moment, Like

0:18:22.680 --> 0:18:25.199
<v Speaker 1>what what if? Instead of doing that, I'm just wearing

0:18:25.320 --> 0:18:28.080
<v Speaker 1>some glasses and the display is built into the glasses

0:18:28.119 --> 0:18:32.520
<v Speaker 1>and I can see these effects without having to have

0:18:32.880 --> 0:18:36.399
<v Speaker 1>this this handheld device between me and the world around me.

0:18:37.359 --> 0:18:39.640
<v Speaker 1>But that is a very tall order when you start

0:18:39.680 --> 0:18:43.479
<v Speaker 1>to consider the elements that are required to fit into

0:18:44.600 --> 0:18:47.879
<v Speaker 1>those glasses in order to give it a r functionality.

0:18:48.520 --> 0:18:52.600
<v Speaker 1>Let's break down some of the components that you would

0:18:52.640 --> 0:18:56.760
<v Speaker 1>expect in an augmented reality headset. First of all, you

0:18:56.840 --> 0:19:00.119
<v Speaker 1>have to have some sort of processor or controller to

0:19:00.200 --> 0:19:03.119
<v Speaker 1>act as the brains of the device, So there's one

0:19:03.200 --> 0:19:07.400
<v Speaker 1>chip right there. You need at least one camera, preferably too,

0:19:07.520 --> 0:19:09.840
<v Speaker 1>so you can get some stereoscopic vision so you can,

0:19:10.160 --> 0:19:13.640
<v Speaker 1>you know, have depth be part of the calculation here.

0:19:13.880 --> 0:19:15.560
<v Speaker 1>But you need at least one camera so that the

0:19:15.640 --> 0:19:19.160
<v Speaker 1>device can align information with whatever it is that you're

0:19:19.160 --> 0:19:22.120
<v Speaker 1>actually looking at. So that camera needs to be able

0:19:22.200 --> 0:19:24.400
<v Speaker 1>to say, all right, well, I can tell they're looking

0:19:24.480 --> 0:19:26.960
<v Speaker 1>at this McDonald's, so I'm going to show them the

0:19:27.080 --> 0:19:31.200
<v Speaker 1>big Donald's menu. You need a display, or at least

0:19:31.240 --> 0:19:34.160
<v Speaker 1>some form of projection so that you can actually see

0:19:34.600 --> 0:19:38.000
<v Speaker 1>the digital information that's being provided to you. You might

0:19:38.119 --> 0:19:40.480
<v Speaker 1>need a microphone and a speaker if you want to

0:19:40.560 --> 0:19:44.200
<v Speaker 1>incorporate voice commands and audio feedback. You might want some

0:19:44.359 --> 0:19:47.359
<v Speaker 1>sort of GPS sensor. Now you could get away with

0:19:47.520 --> 0:19:50.879
<v Speaker 1>pairing this device with something else, like a smartphone, and

0:19:50.960 --> 0:19:53.880
<v Speaker 1>then your smartphone ends up taking over some of these

0:19:54.000 --> 0:19:57.879
<v Speaker 1>duties because you can you can offload that to the

0:19:58.000 --> 0:20:00.919
<v Speaker 1>phone instead of onto the device itself. But you might

0:20:01.000 --> 0:20:04.320
<v Speaker 1>want something like an accelerometer in your A R glasses.

0:20:05.440 --> 0:20:08.120
<v Speaker 1>You would also need some form of wireless communication chip,

0:20:08.240 --> 0:20:12.000
<v Speaker 1>whether that's Bluetooth or WiFi or cellular or something else,

0:20:12.520 --> 0:20:17.440
<v Speaker 1>so that it can send and receive information. Probably Bluetooth

0:20:17.520 --> 0:20:20.680
<v Speaker 1>would be one of the requirements, because it's hard to

0:20:20.800 --> 0:20:24.480
<v Speaker 1>imagine not pairing this with a smartphone, at least for

0:20:24.680 --> 0:20:27.320
<v Speaker 1>the data connection. You could get away with having it

0:20:27.400 --> 0:20:30.320
<v Speaker 1>be cellular, though then you would have to, you know,

0:20:30.560 --> 0:20:35.399
<v Speaker 1>pay a bill each month to keep your glasses connected. Um,

0:20:35.560 --> 0:20:38.479
<v Speaker 1>I'll see, you need a battery to power the whole thing. Now,

0:20:38.560 --> 0:20:41.480
<v Speaker 1>this is just scratching the surface really, which is why

0:20:41.560 --> 0:20:43.359
<v Speaker 1>you start to see it's tough to pack all of

0:20:43.440 --> 0:20:46.520
<v Speaker 1>these components that you need for a useful working device

0:20:47.080 --> 0:20:50.919
<v Speaker 1>and still keep it in a sleek eyeglass frame style

0:20:51.080 --> 0:20:55.760
<v Speaker 1>form factor. So back in Google would show off Google

0:20:55.880 --> 0:20:58.440
<v Speaker 1>Glass and this device would pair with a smartphone. So

0:20:58.560 --> 0:21:02.240
<v Speaker 1>the smartphone acted kind of like a modem for the glasses.

0:21:02.600 --> 0:21:06.159
<v Speaker 1>It would you know, filter information to the glasses and

0:21:06.280 --> 0:21:09.919
<v Speaker 1>take information from the glasses, kind of acted as a liaison.

0:21:10.480 --> 0:21:13.320
<v Speaker 1>It could also store photos or videos that you would

0:21:13.359 --> 0:21:16.320
<v Speaker 1>take with the glasses, so you could take pictures, you

0:21:16.320 --> 0:21:19.200
<v Speaker 1>could take video, and then the glasses would send that

0:21:19.320 --> 0:21:22.399
<v Speaker 1>to a smartphone and then free up the limited space

0:21:22.480 --> 0:21:26.800
<v Speaker 1>that the glasses themselves had. Uh, so you did offload

0:21:26.920 --> 0:21:30.879
<v Speaker 1>some of the requirements onto your companion device, the smartphone

0:21:30.920 --> 0:21:35.440
<v Speaker 1>you paired the Google Glass with. That ended up stripping

0:21:35.520 --> 0:21:37.359
<v Speaker 1>down the Google Glass a little bit, so they didn't

0:21:37.359 --> 0:21:40.960
<v Speaker 1>have to have everything I just mentioned earlier. Now, the

0:21:41.040 --> 0:21:44.960
<v Speaker 1>Google glass, the glass part referred to a prism that

0:21:45.200 --> 0:21:47.879
<v Speaker 1>was positioned so that it was out of the way

0:21:48.359 --> 0:21:51.680
<v Speaker 1>of the wearer's view if they were looking straightforward, but

0:21:51.960 --> 0:21:54.160
<v Speaker 1>by just glancing up and a little bit to the right.

0:21:54.680 --> 0:21:58.600
<v Speaker 1>They could look into this prism and see some overlaid information.

0:21:59.280 --> 0:22:01.960
<v Speaker 1>This was Google's way to both keep the view clear

0:22:02.520 --> 0:22:05.200
<v Speaker 1>for the wearer and also make a display that was

0:22:05.280 --> 0:22:09.720
<v Speaker 1>still accessible and useful. The glass had forward facing cameras

0:22:09.760 --> 0:22:12.359
<v Speaker 1>and also a bone conducting speaker built into the frame

0:22:12.440 --> 0:22:14.960
<v Speaker 1>so that you could hear audio from it, and you

0:22:15.000 --> 0:22:18.120
<v Speaker 1>could use vocal commands. You could use a few head

0:22:18.200 --> 0:22:21.159
<v Speaker 1>movements to do things like activated. Also had a physical

0:22:21.280 --> 0:22:23.920
<v Speaker 1>button if you wanted to use that to take pictures

0:22:24.000 --> 0:22:26.840
<v Speaker 1>and stuff. Uh. And that was about it, and it

0:22:26.960 --> 0:22:30.679
<v Speaker 1>was neat, but it was really limited. And while geeks

0:22:30.760 --> 0:22:33.240
<v Speaker 1>like me slobbered over the thought of getting a pair

0:22:33.320 --> 0:22:36.920
<v Speaker 1>of Google Glass, it didn't really have the aesthetic or

0:22:37.440 --> 0:22:40.359
<v Speaker 1>the utility to appeal to the general public. You just

0:22:41.000 --> 0:22:47.320
<v Speaker 1>you couldn't do enough with them to make them really desirable. Also,

0:22:47.400 --> 0:22:50.720
<v Speaker 1>people were freaked out about the idea of folks wearing

0:22:50.800 --> 0:22:52.840
<v Speaker 1>a camera on their face where they could be taking

0:22:53.000 --> 0:22:56.640
<v Speaker 1>video or pictures and no one would know about it. Now,

0:22:57.160 --> 0:23:00.240
<v Speaker 1>I would counter that to say, we're already there, because

0:23:00.280 --> 0:23:04.640
<v Speaker 1>everybody already has a camera in their pocket. Smartphones are everywhere,

0:23:05.040 --> 0:23:08.000
<v Speaker 1>and people always have their smartphones out and they're always

0:23:08.040 --> 0:23:10.600
<v Speaker 1>looking at stuff and you can't tell if they're taking

0:23:10.680 --> 0:23:14.280
<v Speaker 1>photos or if they're just scrolling on Twitter or whatever.

0:23:14.920 --> 0:23:17.800
<v Speaker 1>So that already exists. It just for some reason, once

0:23:17.880 --> 0:23:21.520
<v Speaker 1>you moved it to the glasses format, people got more

0:23:22.680 --> 0:23:26.200
<v Speaker 1>wary of it, which is interesting. I guess if you

0:23:26.359 --> 0:23:29.480
<v Speaker 1>just have a little bit of abstraction, then that makes

0:23:29.520 --> 0:23:32.119
<v Speaker 1>people comfortable enough to accept it or at least not

0:23:32.200 --> 0:23:34.760
<v Speaker 1>think about it much. But then when it becomes a

0:23:34.800 --> 0:23:39.159
<v Speaker 1>little more m prevalent, people get worried. I even had

0:23:39.240 --> 0:23:41.800
<v Speaker 1>people asked me to take I had a pair of

0:23:41.840 --> 0:23:43.960
<v Speaker 1>Google glass and had I had friends of mine asked

0:23:44.000 --> 0:23:45.919
<v Speaker 1>me if I could take them off when we were

0:23:45.960 --> 0:23:50.800
<v Speaker 1>doing stuff like eating lunch together because they were freaked

0:23:50.800 --> 0:23:53.560
<v Speaker 1>out by it. And meanwhile, I'm thinking, like, every single

0:23:53.600 --> 0:23:57.399
<v Speaker 1>person in this restaurant has a camera on the table,

0:23:57.520 --> 0:23:59.879
<v Speaker 1>if not actively in their hands, because no one can

0:24:00.040 --> 0:24:03.520
<v Speaker 1>us leave them out of the way at any given moment.

0:24:04.040 --> 0:24:08.320
<v Speaker 1>So yeah, Google glass did not take off, and it

0:24:08.520 --> 0:24:12.840
<v Speaker 1>ended up languishing a bit. It is still used, but

0:24:13.080 --> 0:24:16.359
<v Speaker 1>in limited scope, like it's typically used in workplace and

0:24:16.520 --> 0:24:19.960
<v Speaker 1>industrial settings, but not it's not a consumer product. It

0:24:20.080 --> 0:24:24.040
<v Speaker 1>never really made that transition Okay, we're gonna take another

0:24:24.080 --> 0:24:27.000
<v Speaker 1>quick break. When we come back, we'll finish up on

0:24:27.440 --> 0:24:31.040
<v Speaker 1>the recent history of a R and talk about Apple.

0:24:40.640 --> 0:24:43.000
<v Speaker 1>So Google Glass, as we mentioned, came out in two

0:24:43.040 --> 0:24:46.280
<v Speaker 1>thousand and fourteen, and two years later Microsoft introduced the

0:24:46.440 --> 0:24:50.600
<v Speaker 1>Hollow lens. The hollow lens is a lot beefier than

0:24:50.800 --> 0:24:55.320
<v Speaker 1>Google Glass. It's also larger and bulkier. It's not not

0:24:55.720 --> 0:24:58.600
<v Speaker 1>heavy from what I understand, but it takes up a

0:24:58.680 --> 0:25:01.520
<v Speaker 1>lot more realist date on your head. Like there's no

0:25:01.720 --> 0:25:04.600
<v Speaker 1>mistaking that you're wearing a headset when you've got a

0:25:04.640 --> 0:25:07.280
<v Speaker 1>hollow lens on, Whereas if you've got a pair of

0:25:07.359 --> 0:25:10.199
<v Speaker 1>Google Glass on and someone's not actually looking at your

0:25:10.680 --> 0:25:12.960
<v Speaker 1>YouTube closely, they may just think you're having you know,

0:25:13.080 --> 0:25:16.760
<v Speaker 1>some classes on uh if they're really an observant. But

0:25:17.160 --> 0:25:20.080
<v Speaker 1>there there are two lenses in the hollow lens. They

0:25:20.119 --> 0:25:23.520
<v Speaker 1>can overlay digital information over your view of the world.

0:25:23.640 --> 0:25:26.680
<v Speaker 1>You do look through the lenses and see the world

0:25:26.720 --> 0:25:29.560
<v Speaker 1>around you. So this is not like a mixed reality

0:25:29.600 --> 0:25:31.919
<v Speaker 1>headset where you're looking at a solid display. You are

0:25:32.040 --> 0:25:36.040
<v Speaker 1>looking through transparent lenses and you can use gestures to

0:25:36.240 --> 0:25:39.520
<v Speaker 1>interact with these virtual elements that you can see in

0:25:39.600 --> 0:25:42.760
<v Speaker 1>your field of view and appear to be in the

0:25:42.920 --> 0:25:46.600
<v Speaker 1>environment around you, but it's all virtual. So, for example,

0:25:46.680 --> 0:25:50.399
<v Speaker 1>you could put up a panel of a video screen

0:25:50.760 --> 0:25:52.880
<v Speaker 1>and you could place it wherever you liked within your

0:25:52.960 --> 0:25:58.000
<v Speaker 1>physical environment, and it would stay put in that spot

0:25:58.840 --> 0:26:01.760
<v Speaker 1>while you look around as if it were an actual

0:26:01.840 --> 0:26:05.320
<v Speaker 1>physical television screen, but in fact it's all virtual. That's

0:26:05.359 --> 0:26:08.160
<v Speaker 1>one example. And like, the effects I've heard are really

0:26:08.440 --> 0:26:12.040
<v Speaker 1>really compelling. I've heard the hollow lens is super neat.

0:26:12.119 --> 0:26:15.000
<v Speaker 1>I have never had the opportunity to use one myself,

0:26:15.680 --> 0:26:19.639
<v Speaker 1>but every video I've seen, every review I've seen suggested

0:26:19.720 --> 0:26:23.320
<v Speaker 1>that it was a pretty cool effect that showed the

0:26:23.400 --> 0:26:28.840
<v Speaker 1>potential for hollow lens. However, Microsoft wasn't able to make

0:26:29.320 --> 0:26:32.920
<v Speaker 1>a version of hollow lens that could be priced for

0:26:33.359 --> 0:26:38.520
<v Speaker 1>the consumer market because the technology was just far too

0:26:39.240 --> 0:26:43.400
<v Speaker 1>expensive and sophisticated. So the hollow lens costs like three

0:26:43.560 --> 0:26:46.520
<v Speaker 1>thousand dollars. It was just was not something that the

0:26:46.560 --> 0:26:48.960
<v Speaker 1>average person was going to be able to buy, and

0:26:49.200 --> 0:26:51.400
<v Speaker 1>Microsoft knew that, so they were saying, no, that we're

0:26:51.440 --> 0:26:55.680
<v Speaker 1>really gearing this towards the professional use, like industrial use,

0:26:55.760 --> 0:26:59.320
<v Speaker 1>that kind of thing, not for the home user. Now,

0:27:00.240 --> 0:27:03.520
<v Speaker 1>it does some really cool stuff, but the applications for

0:27:03.600 --> 0:27:06.960
<v Speaker 1>the general public would be really limited, which is understandable.

0:27:07.040 --> 0:27:10.000
<v Speaker 1>I mean, if you're a developer, you are not going

0:27:10.080 --> 0:27:14.120
<v Speaker 1>to dedicate the time, money, and resources to create apps

0:27:14.320 --> 0:27:18.000
<v Speaker 1>for an a R headset if the general public can't

0:27:18.040 --> 0:27:20.119
<v Speaker 1>afford to buy one, because you would never make your

0:27:20.160 --> 0:27:24.280
<v Speaker 1>investment back. Right, you would be wasting all that time

0:27:24.359 --> 0:27:27.600
<v Speaker 1>and money to build something that hardly anyone would be

0:27:27.680 --> 0:27:30.920
<v Speaker 1>able to use. Unless you're doing stuff for industrial purposes,

0:27:31.040 --> 0:27:33.600
<v Speaker 1>that's different. But if if you're trying to develop for

0:27:33.800 --> 0:27:36.680
<v Speaker 1>the average person, you're not going to do it for

0:27:36.760 --> 0:27:40.600
<v Speaker 1>a R because very few people can even afford an

0:27:40.640 --> 0:27:43.879
<v Speaker 1>ARE headset. So it makes sense that there are very

0:27:44.000 --> 0:27:47.280
<v Speaker 1>limited ARE applications out there for stuff like the hollow lens,

0:27:47.680 --> 0:27:50.240
<v Speaker 1>and that the consumer applications we do tend to see

0:27:50.320 --> 0:27:55.280
<v Speaker 1>within augmented reality are restricted for things like smartphones and

0:27:55.440 --> 0:28:00.200
<v Speaker 1>handheld game systems. This is stuff that consumers already own

0:28:00.960 --> 0:28:05.480
<v Speaker 1>that are also able to perform certain ARE functions instead

0:28:05.520 --> 0:28:09.160
<v Speaker 1>of like a dedicated mixed reality or a UR headset.

0:28:10.440 --> 0:28:12.639
<v Speaker 1>Now that brings us up to Apple. Now, it's been

0:28:12.720 --> 0:28:15.199
<v Speaker 1>rumored for years that Apple has been working on an

0:28:15.320 --> 0:28:17.960
<v Speaker 1>a R product, and it was rumored to look like

0:28:18.200 --> 0:28:22.840
<v Speaker 1>a pair of standard eyeglasses, like the black plastic classic

0:28:23.000 --> 0:28:27.600
<v Speaker 1>eyeglass frames, maybe a little bit larger than your typical

0:28:27.680 --> 0:28:30.879
<v Speaker 1>eyeglass frames in order to accommodate all those components I

0:28:31.000 --> 0:28:34.639
<v Speaker 1>was talking about earlier. Now, back when Steve Jobs was

0:28:34.680 --> 0:28:38.400
<v Speaker 1>alive and leading Apple, Apple had a reputation that was

0:28:38.520 --> 0:28:42.680
<v Speaker 1>really tied up with its hardware. You had things like

0:28:42.800 --> 0:28:47.120
<v Speaker 1>the iMac and the iPod, which helped Apple navigate some

0:28:47.320 --> 0:28:50.560
<v Speaker 1>choppy waters when the company was on the verge of insolvency.

0:28:51.400 --> 0:28:55.040
<v Speaker 1>Then there was the absolute explosion of the iPhone and

0:28:55.120 --> 0:28:58.800
<v Speaker 1>then the success of the iPad. Apple became known as

0:28:58.920 --> 0:29:03.920
<v Speaker 1>this innovative hardware company that will not actually inventing new

0:29:04.080 --> 0:29:08.720
<v Speaker 1>form factors. It kept finding ways to refine these form

0:29:08.800 --> 0:29:12.280
<v Speaker 1>factors that had limited or no success in the consumer

0:29:12.360 --> 0:29:17.560
<v Speaker 1>market and then create appealing aesthetics and user interfaces and

0:29:17.720 --> 0:29:22.000
<v Speaker 1>make them a successful consumer product. Now, to be clear,

0:29:22.920 --> 0:29:26.080
<v Speaker 1>it's not that I think we would never have seen

0:29:26.760 --> 0:29:29.840
<v Speaker 1>the consumer smartphone without Apple. I think we would have,

0:29:30.520 --> 0:29:33.440
<v Speaker 1>but it would have taken longer for it to really succeed.

0:29:34.080 --> 0:29:38.200
<v Speaker 1>And that would also mean that the impact of smartphones

0:29:38.360 --> 0:29:41.440
<v Speaker 1>on the online world would have taken longer as well.

0:29:41.800 --> 0:29:45.400
<v Speaker 1>So the ripples that the iPhone created were wide, and

0:29:45.440 --> 0:29:50.000
<v Speaker 1>they had dramatic consequences for a lot of the tech sector. Now,

0:29:50.080 --> 0:29:54.280
<v Speaker 1>Steve Jobs passed away in two thousand eleven. He had

0:29:54.360 --> 0:29:59.000
<v Speaker 1>overseen the launch of the iMac, the iPod, the iPhone,

0:29:59.240 --> 0:30:02.720
<v Speaker 1>and the iPad AD. After his death in two thousand eleven,

0:30:02.760 --> 0:30:06.760
<v Speaker 1>the world watched Apple's new CEO, Tim Cook to see

0:30:06.840 --> 0:30:09.880
<v Speaker 1>how he was going to guide Apple forward and what

0:30:10.120 --> 0:30:13.560
<v Speaker 1>products would follow. And for a few years, we really

0:30:13.640 --> 0:30:18.080
<v Speaker 1>didn't get anything dramatically new. We got updates to existing

0:30:18.240 --> 0:30:21.840
<v Speaker 1>lines of products. But unless you count the MacBook Air

0:30:22.280 --> 0:30:24.680
<v Speaker 1>in two thousand and fourteen, and I don't because the

0:30:24.760 --> 0:30:28.720
<v Speaker 1>Air is remarkably thin, but it's still a laptop. Well,

0:30:29.160 --> 0:30:32.000
<v Speaker 1>it took years to go by without any sort of

0:30:32.120 --> 0:30:36.360
<v Speaker 1>dramatic new product reveal. Now that's not to say that

0:30:36.520 --> 0:30:39.959
<v Speaker 1>the products Apple produced were bad, that the updates they

0:30:40.040 --> 0:30:42.920
<v Speaker 1>made were bad. It's just that you know, earlier years

0:30:43.040 --> 0:30:48.800
<v Speaker 1>had enough dramatic unveilings that the expectations among Apple fans

0:30:48.960 --> 0:30:54.600
<v Speaker 1>had grown really high, perhaps unreasonably high. Apple did introduce

0:30:54.680 --> 0:30:58.200
<v Speaker 1>an all new category for Apple anyway in two thousand

0:30:58.320 --> 0:31:03.400
<v Speaker 1>fifteen with the first generation Apple Watch, so arguably this

0:31:03.520 --> 0:31:08.080
<v Speaker 1>is the first totally new kind of Apple product since

0:31:08.160 --> 0:31:11.400
<v Speaker 1>Steve Jobs had passed away in two thousand eleven. Unfortunately

0:31:11.480 --> 0:31:15.640
<v Speaker 1>for Apple, the Apple Watch didn't captivate crowds the same

0:31:15.720 --> 0:31:19.280
<v Speaker 1>way that earlier Apple products had. Now that doesn't mean

0:31:19.320 --> 0:31:22.000
<v Speaker 1>it didn't sell well. It sold really well, but it

0:31:22.160 --> 0:31:26.120
<v Speaker 1>wasn't the revolutionary product that the Apple faithful had been

0:31:26.160 --> 0:31:30.320
<v Speaker 1>hoping for. And we've seen a few other products emerged

0:31:30.360 --> 0:31:33.600
<v Speaker 1>from Apple, things like air pods, but none of these

0:31:33.640 --> 0:31:37.200
<v Speaker 1>have really garnered the same reception as the iPhone. And

0:31:37.600 --> 0:31:40.520
<v Speaker 1>Apple has kind of transitioned into more of a services

0:31:40.760 --> 0:31:44.600
<v Speaker 1>oriented company, so instead of being hardware focused, their services

0:31:44.800 --> 0:31:49.440
<v Speaker 1>focused and Tim Cook really lad that charge because it's

0:31:49.440 --> 0:31:52.200
<v Speaker 1>a way for Apple to generate revenue through its existing

0:31:52.280 --> 0:31:57.200
<v Speaker 1>platforms and it doesn't rely on hardware releases. But there

0:31:57.240 --> 0:32:01.760
<v Speaker 1>were rumors that Apple was working one very big categories

0:32:01.800 --> 0:32:06.160
<v Speaker 1>of tech that would introduce an all new kind of

0:32:06.280 --> 0:32:11.000
<v Speaker 1>product for the company. One was a television. Now Apple

0:32:11.080 --> 0:32:13.960
<v Speaker 1>does have Apple TV, but this is a service that

0:32:14.040 --> 0:32:16.600
<v Speaker 1>can be built into hardware like a set top box

0:32:17.360 --> 0:32:20.600
<v Speaker 1>and then fed to a television where you can access

0:32:21.040 --> 0:32:25.600
<v Speaker 1>the content that Apple allows and to use Apple services

0:32:25.680 --> 0:32:29.360
<v Speaker 1>to get various types of movies and shows to your television.

0:32:29.720 --> 0:32:33.200
<v Speaker 1>But for years, rumors were circulating the Apple was working

0:32:33.280 --> 0:32:36.800
<v Speaker 1>on an actual television set, one that would have the

0:32:36.920 --> 0:32:41.160
<v Speaker 1>Apple aesthetic built into the physical hardware, not just delivered

0:32:41.240 --> 0:32:46.000
<v Speaker 1>through software that has yet to emerge. Another rumored technology

0:32:46.240 --> 0:32:48.880
<v Speaker 1>was that Apple was working on a car, and we

0:32:49.000 --> 0:32:51.880
<v Speaker 1>know that Apple is in fact developing an electric vehicle.

0:32:52.440 --> 0:32:55.280
<v Speaker 1>It even has a code name Project Tightened. Now. At

0:32:55.320 --> 0:32:58.720
<v Speaker 1>one point, Apple's plan was to create a fully autonomous vehicle.

0:32:59.480 --> 0:33:03.520
<v Speaker 1>Word is that those plans got adjusted because, as we've

0:33:03.560 --> 0:33:06.680
<v Speaker 1>learned over the years, making a reliable and safe autonomous

0:33:06.800 --> 0:33:10.960
<v Speaker 1>vehicle is super hard to do. So instead, Apple is

0:33:11.000 --> 0:33:15.320
<v Speaker 1>reportedly scaling way back to the more achievable goal of

0:33:15.440 --> 0:33:19.920
<v Speaker 1>producing an electric vehicle. The third category of product was

0:33:20.080 --> 0:33:24.360
<v Speaker 1>the augmented reality glasses, But like Project Titan, Apple has

0:33:24.440 --> 0:33:28.120
<v Speaker 1>found the challenges associated with cramming all that hardware into

0:33:28.160 --> 0:33:31.040
<v Speaker 1>an attractive form factor and still have it work and

0:33:31.160 --> 0:33:34.400
<v Speaker 1>have enough battery life to be useful and not cost

0:33:35.160 --> 0:33:37.640
<v Speaker 1>tens of thousands of dollars is a really tall order.

0:33:38.120 --> 0:33:41.760
<v Speaker 1>It actually reminds me of those posters you'll occasionally see

0:33:41.800 --> 0:33:48.360
<v Speaker 1>in workplaces that say something like you want it done right, fast, cheap,

0:33:48.920 --> 0:33:51.800
<v Speaker 1>you may pick two out of the three. So in

0:33:51.840 --> 0:33:53.760
<v Speaker 1>other words, you can get it done right and you

0:33:53.840 --> 0:33:56.120
<v Speaker 1>can get it done fast, but that means it's going

0:33:56.160 --> 0:33:58.920
<v Speaker 1>to be really expensive, or you can get it done

0:33:59.040 --> 0:34:01.200
<v Speaker 1>cheap and you can get done fast, but it ain't

0:34:01.240 --> 0:34:03.840
<v Speaker 1>gonna be right. That kind of thing. That poster really

0:34:03.920 --> 0:34:07.320
<v Speaker 1>does paint an accurate picture that you can't always get

0:34:07.440 --> 0:34:11.359
<v Speaker 1>what you want, but if you try, sometimes you might

0:34:11.480 --> 0:34:14.720
<v Speaker 1>find you get what you need to quote Rolling Stone.

0:34:15.400 --> 0:34:21.080
<v Speaker 1>So now Apple instead plans to release a mixed reality headset. Now,

0:34:21.160 --> 0:34:23.160
<v Speaker 1>to be clear, this was already part of the plan

0:34:23.560 --> 0:34:25.920
<v Speaker 1>back when the A R glasses were still on the

0:34:26.160 --> 0:34:30.200
<v Speaker 1>developmental table. The plan was to release a mixed reality

0:34:30.320 --> 0:34:35.000
<v Speaker 1>headset first, probably this year, and then follow that up

0:34:35.280 --> 0:34:39.920
<v Speaker 1>with a dedicated augmented reality product. But now the are

0:34:40.000 --> 0:34:44.080
<v Speaker 1>product is on indefinite hold, So now the new plan

0:34:44.400 --> 0:34:47.680
<v Speaker 1>is to release this mixed reality headset and then follow

0:34:47.760 --> 0:34:51.640
<v Speaker 1>that up with a less expensive mixed reality headset later.

0:34:52.000 --> 0:34:56.200
<v Speaker 1>Bloomberg reports that the first mixed reality headset, the expensive

0:34:56.239 --> 0:34:58.480
<v Speaker 1>one that most folks in the industry expect will be

0:34:58.600 --> 0:35:01.799
<v Speaker 1>released sometime this year, is going to set you back

0:35:01.840 --> 0:35:05.359
<v Speaker 1>a hefty three thousand dollars, just like the hollow lens

0:35:05.440 --> 0:35:10.000
<v Speaker 1>would have three grand for a mixed reality headset. Is

0:35:10.040 --> 0:35:12.480
<v Speaker 1>a very steep price, indeed, and I think it's safe

0:35:12.560 --> 0:35:15.400
<v Speaker 1>to say that it's well out of the range of

0:35:15.520 --> 0:35:18.759
<v Speaker 1>the average consumer. They're still going to be early adopters

0:35:18.840 --> 0:35:22.080
<v Speaker 1>out there and folks who have significant spending money who

0:35:22.160 --> 0:35:24.759
<v Speaker 1>will rush out and pick one of these up, but

0:35:24.920 --> 0:35:27.560
<v Speaker 1>most of us will be waiting around to see if

0:35:27.600 --> 0:35:31.480
<v Speaker 1>the less expensive version is more within our grasp, and

0:35:32.400 --> 0:35:34.759
<v Speaker 1>that might mean waiting at least a year or two,

0:35:34.760 --> 0:35:37.759
<v Speaker 1>because it might be or twenty five before we get

0:35:38.480 --> 0:35:42.839
<v Speaker 1>the more modest mixed reality headset from Apple. And as

0:35:42.920 --> 0:35:46.040
<v Speaker 1>I mentioned earlier, a high price tag also means there's

0:35:46.080 --> 0:35:48.560
<v Speaker 1>not a whole lot of incentive for developers to make

0:35:48.680 --> 0:35:52.319
<v Speaker 1>stuff for the platform, since very few people will even

0:35:52.360 --> 0:35:55.480
<v Speaker 1>be able to access it. So it's even possible that

0:35:55.640 --> 0:35:59.239
<v Speaker 1>by the time the lower price mixed reality headset comes out,

0:35:59.800 --> 0:36:02.640
<v Speaker 1>there still won't be very much you can do on

0:36:03.239 --> 0:36:07.080
<v Speaker 1>the headset, because again, what developer is going to dedicate

0:36:07.920 --> 0:36:11.440
<v Speaker 1>the effort to make stuff for something that hardly anyone

0:36:11.520 --> 0:36:14.440
<v Speaker 1>will be able to use. So, yeah, it's it's a

0:36:14.640 --> 0:36:17.520
<v Speaker 1>it's a steep curve doesn't mean that it's impossible to

0:36:17.600 --> 0:36:22.000
<v Speaker 1>get through, like it is possible. It's just gonna take

0:36:22.040 --> 0:36:24.440
<v Speaker 1>a lot of dedication on Apple's part, and the company

0:36:24.560 --> 0:36:28.319
<v Speaker 1>can't just abandon it. If it turns out the first

0:36:28.400 --> 0:36:32.880
<v Speaker 1>generation mixed reality headset, the really expensive one, bombs like

0:36:32.960 --> 0:36:36.239
<v Speaker 1>a very few people buy it, then Apple has to

0:36:36.320 --> 0:36:38.000
<v Speaker 1>stick with it if we're going to get to a

0:36:38.040 --> 0:36:42.719
<v Speaker 1>point where a mixed reality headset from Apple is going

0:36:42.800 --> 0:36:47.400
<v Speaker 1>to be worth purchasing. Now, as for augmented reality, I

0:36:47.440 --> 0:36:49.480
<v Speaker 1>don't think we're at the I don't think that the

0:36:49.600 --> 0:36:52.440
<v Speaker 1>chapter is completely closed on it for Apple. I think

0:36:52.480 --> 0:36:54.279
<v Speaker 1>there's always going to be a hope that maybe the

0:36:54.320 --> 0:36:57.239
<v Speaker 1>company can work through some of the engineering challenges if

0:36:57.480 --> 0:37:02.200
<v Speaker 1>those are in fact possible to yate a more streamlined

0:37:02.200 --> 0:37:06.000
<v Speaker 1>augmented reality product that is worthy of Apple's brand name.

0:37:06.680 --> 0:37:10.120
<v Speaker 1>And I think that that does have a lot of

0:37:10.160 --> 0:37:13.520
<v Speaker 1>cool potential applications if you can get at priced to

0:37:13.560 --> 0:37:16.000
<v Speaker 1>a point where someone can actually afford to buy one.

0:37:16.560 --> 0:37:20.680
<v Speaker 1>Otherwise this ends up being very niche hardware for a

0:37:20.880 --> 0:37:25.200
<v Speaker 1>very niche audience and it's never gonna develop beyond that,

0:37:26.320 --> 0:37:28.719
<v Speaker 1>but I hope it does because I actually really like

0:37:28.840 --> 0:37:31.560
<v Speaker 1>augmented reality. I think it's super cool. I think that

0:37:31.640 --> 0:37:35.759
<v Speaker 1>there are lots of different, really interesting applications for it.

0:37:35.880 --> 0:37:38.520
<v Speaker 1>There's also some really entertaining ones, like it's not all,

0:37:39.080 --> 0:37:41.359
<v Speaker 1>you know, educational, although those are most of the ones

0:37:41.440 --> 0:37:44.440
<v Speaker 1>I think about, but you could have really entertaining applications

0:37:44.480 --> 0:37:47.120
<v Speaker 1>as well. But in order to get there, we have

0:37:47.280 --> 0:37:52.760
<v Speaker 1>to solve these tough engineering challenges that are not easy

0:37:52.840 --> 0:37:55.359
<v Speaker 1>to walk around. And so yeah, that's kind of where

0:37:55.400 --> 0:37:58.840
<v Speaker 1>we're at. I'm bummed that the augmented reality has been shelved.

0:37:59.520 --> 0:38:02.560
<v Speaker 1>I'm cure yes about the mixed reality meta kind of

0:38:02.680 --> 0:38:05.840
<v Speaker 1>dominates that space right now with the Quest two and

0:38:05.960 --> 0:38:10.279
<v Speaker 1>the to a much lesser extent, the Quest Pro. This

0:38:10.520 --> 0:38:13.920
<v Speaker 1>this I think would need to really be an incredible

0:38:13.960 --> 0:38:17.080
<v Speaker 1>product from Apple, because it's more than twice the cost

0:38:17.800 --> 0:38:20.320
<v Speaker 1>of the Quest Pro, and everybody kind of dismissed the

0:38:20.360 --> 0:38:25.960
<v Speaker 1>Quest Pro as being uh an unnecessary product that underperforms

0:38:26.880 --> 0:38:32.040
<v Speaker 1>based on your expectations. So the Apple mixed reality headset

0:38:32.120 --> 0:38:35.040
<v Speaker 1>needs to truly blow people's socks off. If it's going

0:38:35.120 --> 0:38:39.160
<v Speaker 1>to be a successful product. Uh, the brand name can

0:38:39.200 --> 0:38:41.320
<v Speaker 1>only take you so far. I guess there will be

0:38:41.480 --> 0:38:46.840
<v Speaker 1>some rich Apple enthusiasts who will buy pretty much anything

0:38:46.880 --> 0:38:48.879
<v Speaker 1>Apple puts out, but for the rest of us, that's

0:38:48.920 --> 0:38:52.200
<v Speaker 1>just not the case. Well that's it. Hope you enjoyed

0:38:52.280 --> 0:38:55.760
<v Speaker 1>this quick I guess not that quick, but but fairly

0:38:55.840 --> 0:38:59.520
<v Speaker 1>quick update to what's going on with Apple's a our project.

0:39:00.160 --> 0:39:03.080
<v Speaker 1>I hope you're all well. If you have anything you

0:39:03.120 --> 0:39:05.200
<v Speaker 1>would like to suggest for the show, you can do

0:39:05.360 --> 0:39:08.279
<v Speaker 1>so by letting me know on Twitter. The handle for

0:39:08.320 --> 0:39:11.080
<v Speaker 1>the show is tech Stuff h s W or you

0:39:11.160 --> 0:39:14.440
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0:39:15.000 --> 0:39:17.160
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0:39:17.200 --> 0:39:19.760
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0:39:20.200 --> 0:39:22.520
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0:39:22.520 --> 0:39:25.279
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0:39:25.800 --> 0:39:28.040
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0:39:28.080 --> 0:39:30.000
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0:39:30.400 --> 0:39:33.000
<v Speaker 1>me to talk about in the future. That way, and

0:39:33.920 --> 0:39:36.000
<v Speaker 1>that's it for me, so I'll talk to you again

0:39:36.880 --> 0:39:45.640
<v Speaker 1>really soon. Y. Tech Stuff is an I Heart Radio production.

0:39:45.920 --> 0:39:48.719
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