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Speaker 1: Welcome back to the black Market.

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Speaker 2: Were in here, we in here today today and before

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Speaker 2: we get started, you know, I gotta hit him with

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Speaker 2: one of them. Just let him know that is money

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Speaker 2: of them flow, that is the money on the floor.

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Speaker 1: Now.

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Speaker 2: You know, we keep it real black on the black market.

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Speaker 2: And today we had a very special guest with us,

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Speaker 2: mister Jamis Butler.

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Speaker 1: How you doing. Let's brother, thank you, thank you, thank you,

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Speaker 1: thank you, thank you from the Black Coffee Company. Yes, sir, yes,

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Speaker 1: stands out to me the most.

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Speaker 2: Tell me about the Black Coffee coming.

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Speaker 3: You know, this is a brotherhood. It's a family true,

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Speaker 3: it's a family run business. We started in twenty eighteen.

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Speaker 3: But me and my brothers are five. My five partners

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Speaker 3: Leonard Lightfoot, Christopher Broden, Gino Jones, and Brandon Cole.

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Speaker 1: Brother name Gino Jones, Yes, indeed.

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Speaker 3: Later Gino A he's a for every party man. That's

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Speaker 3: my brother. We go back to junior high actually over

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Speaker 3: thirty years, eighty two babies. We stayed together and stayed

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Speaker 3: connected through our hbc U Xavier University.

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Speaker 1: Yes, sir, though, okay, brother, okay, I'll see your family. Yeah,

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Speaker 1: I see you.

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Speaker 2: I just went for college Hill celeby.

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Speaker 3: Yes you end up you rocking the black and gold

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Speaker 3: crazy Okay, yeah, okay, I see you. Yes yeah. But

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Speaker 3: our brotherhood, you know, so Xavier brought us together. We

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Speaker 3: stayed together, and as we traveled the world, going to

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Speaker 3: All Star weekend, you know, partying, getting folks, getting married,

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Speaker 3: we realized that we were blessed because our parents were

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Speaker 3: hard working and they told us about education. But our brothers,

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Speaker 3: our nephews, my cousins, my community, my neighbors, everybody couldn't

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Speaker 3: come with us on this experience and see what we

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Speaker 3: were seeing. So we wanted to create something to bridge

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Speaker 3: that gap. We started with an investment club because we

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Speaker 3: was motivated by the Barry Gordy family. Nobody knows the

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Speaker 3: story of Motown records, the Jackson Five, the Supremes, you know,

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Speaker 3: smoking boos.

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Speaker 1: All that.

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Speaker 3: You know, billions of stations, all that, billions of dollars

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Speaker 3: of culture, right that that that broker label created. It

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Speaker 3: started with an eight hundred dollars loan that Barry Jordi

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Speaker 3: Gordy Junior got from his parents.

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Speaker 1: For us, that was the Motown moment.

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Speaker 3: Aha, if we put together an investment club, we'll have

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Speaker 3: the money when we realize what business we want to launch.

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Speaker 1: How do you start an investment club? It's simple. We

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Speaker 1: got an LLC.

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Speaker 3: We came up with the name it was Backpack Investments

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Speaker 3: because truthfully, that was our clique name and height in college.

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Speaker 1: We were the Backpack Click.

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Speaker 3: But ultimately what we wanted to do was give high

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Speaker 3: impact educational materials to use in backpacks. So that's what

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Speaker 3: we're going to use the money for. Originally, flash forward

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Speaker 3: two years, we had some success investing in the market,

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Speaker 3: we realized we could do a little bit more and

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Speaker 3: we started going to launch a business. We were on

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Speaker 3: conference calls this was twenty eight to seventeen, trying to

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Speaker 3: figure out what we were going to do. My brother,

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Speaker 3: doctor Lennardleifel, who's based in the DC area, said, Yo,

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Speaker 3: what about coffee because at the time we were all

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Speaker 3: drinking coffee on Saturday morning on a zoom call.

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Speaker 1: It was Google hang on it.

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Speaker 3: Actually, I was like, bro, I'm not I'm trying what

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Speaker 3: I look like doing coffee. I'm trying to do a

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Speaker 3: black business. I wanted to do some tech. Coffee is

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Speaker 3: what I learned, right, what I learned at the time.

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Speaker 3: Now I was ignorant, right, I wanted to do an app.

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Speaker 3: I was, I'm from La so I want to do cannabis.

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Speaker 3: I was like, you know, we just blowing up. Let's

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Speaker 3: get in this space. But then he was like blowing up.

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Speaker 3: He was like nah, nah, bro, look into coffee. And

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Speaker 3: that's when my mind was blown. Right, people, when you

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Speaker 3: think coffee, you think about Columbia, you think about Costa Rica,

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Speaker 3: you think about El Salvador, all these beautiful places around

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Speaker 3: us right here right truth, but the birthplace all coffee

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Speaker 3: on this planet, the species originated in Ethiopia.

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Speaker 1: Come on, man, right in the mountainous regions of Ethiochia.

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Speaker 1: We'll clap clap it up, clap it up.

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Speaker 3: To Ethiopia, right, the birthplace of so much culture knowledge, Matthew,

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Speaker 3: name it right, and coffee. So when I discovered that,

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Speaker 3: I was like, wait a minute, my whole life, I'm

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Speaker 3: thinking Wan Valdez and all those other things about when

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Speaker 3: coffee was me, they stole it. Coffee's black. So I

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Speaker 3: was like, we're going to reclaim our seat at the Tech.

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Speaker 3: It's gonna be the Black Coffee Company. And in February

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Speaker 3: twenty eighteen, we launched with our website. We had one

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Speaker 3: product It was a coffee mug that said woke. Our

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Speaker 3: family loved it. They supported. Then we got our coffee beans.

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Speaker 3: We started roasting. Later on what was the plug on

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Speaker 3: the coffee bean? We met a coffee roaster out of Ohio.

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Speaker 3: Shout out to Namesay Coffee. They put us on. We

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Speaker 3: got to connect with them. My brother Leonard, he started

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Speaker 3: roasting himself in his garage. Now we roast about thirty

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Speaker 3: to forty percent of our production.

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Speaker 1: Flash Forward, we started where did you get the education?

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Speaker 1: On net? Like? Who put you up on that? Ourselves?

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Speaker 1: We learned it.

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Speaker 3: We started asking people asking questions, researching, going on Google,

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Speaker 3: going to conferences, going to other coffee shops.

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Speaker 1: Hey, how did you do this? That's what's up? You know.

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Speaker 3: At flash Forward, we started making our own ca cups. Right,

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Speaker 3: We got our qure eggs. We sell these across the country.

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Speaker 3: So our website, the Black Coffee Company dot com. We

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Speaker 3: sell our products across the world. We've been to military

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Speaker 3: bases in Japan. Our product is going places and I'll

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Speaker 3: never go. And so flash forward we were.

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Speaker 1: Doing pop ups.

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Speaker 3: I was in LA I had a partner in here

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Speaker 3: in Atlanta, a partner in DC, and one in Houston.

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Speaker 3: When the pandemic hit, all that shut down.

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Speaker 1: There were no.

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Speaker 3: Pop ups, but our website was going crazy because people

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Speaker 3: were shopping online. So that gave us a courage and said, Okay,

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Speaker 3: we're gonna need to get a brick and mortar. The

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Speaker 3: only city that was still open Atlanta, Georgia, and we

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Speaker 3: got We got the ultimate hookup from Killer Mike. He

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Speaker 3: invited us to come to the swag Shop to do

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Speaker 3: a pop up. He was doing his black market Fridays.

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Speaker 3: Shout it up to Killer Mike that brother absolutely listen now.

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Speaker 3: Only to give us an opportunity to demonstrate our entrepreneurship.

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Speaker 3: He pave us a plug. He said, Yo, there's his family.

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Speaker 3: To Ali family and they got this building in Lakewood

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Speaker 3: and then looking for some black owned businesses, specifically coffee.

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Speaker 3: You should give him a look. We went over there

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Speaker 3: and my brother Chris checked it out with his fiancee Shannon.

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Speaker 3: I said, hey, man, that sounded like the move. I

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Speaker 3: moved my family down here in November twenty twenty and

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Speaker 3: we went to work. We got an investment thanks to Beyonce,

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Speaker 3: the big good grant man.

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Speaker 1: Oh look man, come on by.

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Speaker 2: Now you might not know this but over here in

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Speaker 2: this ben and we loved the good sister Sister Beyonce

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Speaker 2: and whatever she got.

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Speaker 3: Absolutely we were a recipient of the Round two Small

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Speaker 3: Bay Good Grant. Once our family heard about that, it

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Speaker 3: was like, Okay, I'm gonna put my money with Beyonce.

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Speaker 3: So we did a crowdfunding because we didn't have enough

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Speaker 3: money to build out this coffee shop. It goes over

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Speaker 3: one hundred thousand dollars to do it. We raised the

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Speaker 3: first round. We raised about twenty k from our family

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Speaker 3: and friends. We did another round, We did another round,

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Speaker 3: so all together we did five rounds of family and

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Speaker 3: friends financing. We raised one hundred and fifty thousand dollars.

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Speaker 3: We built out our coffee shop. We opened it on Juneteenth,

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Speaker 3: twenty twenty one. Juneteenth. Shout out to our culture, our ancestors,

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Speaker 3: and the shop itself. We designed it so that's reflective

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Speaker 3: of all Atlanta culture. You walk in, you're gonna see

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Speaker 3: a big mural with John Lewis, Keisha Lance Bottom, Reverend

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Speaker 3: Raphael Warnot, you're gonna see the playing.

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Speaker 1: Oh yeah yeah. Listen.

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Speaker 3: We're on the southeast side, right, we still off to

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Speaker 3: East Atlanta. But if you look at our menu. The

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Speaker 3: names of our drinks are reflective. Got the Killer Mike.

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Speaker 3: Of course, that's a double shot Express. So we got

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Speaker 3: the Andre. Shout out our Mayor Andre Dickens. That's the

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Speaker 3: camameal tea with lavendar. Because he don't drink coffee. He's

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Speaker 3: been to our shop multiple time. Shout out to the Mayor.

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Speaker 3: We got the Our number one seller is a drink

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Speaker 3: we call it's a vanilla lavender latte with a honey drizzle.

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Speaker 3: We call it the light Skin Kisha. It's the number

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Speaker 3: one seller. Everybody loves that drink. You go on Google,

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Speaker 3: we got over one thousand and five through our reviews.

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Speaker 3: People love it. You know, it's the taste, but it's

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Speaker 3: the culture. It's the customer experience you get when you

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Speaker 3: come in our shot.

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Speaker 2: Bro, I'm gonna take the whole staff to just have

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Speaker 2: some coffee.

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Speaker 1: Now. It's a beautiful space we do.

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Speaker 3: People come for coworking, they come to host meetings.

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Speaker 1: We do spoken word every First Fridays.

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Speaker 3: Shout out to Cafe Unplugged and Lola La Data Promoter.

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Speaker 1: It's a dope vibe, right.

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Speaker 3: We wanted to create a space that celebrated our culture,

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Speaker 3: celebrated us, but so many entrepreneurs come together to do deals,

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Speaker 3: create projects like we want ten years from now and

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Speaker 3: shout out to a patche cafe because they were the ones.

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Speaker 1: Definitely shout out pat.

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Speaker 3: They you know, they helped pay and shout to the

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Speaker 3: Patche xlr. They continue to move, but you know they

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Speaker 3: kind of paved that way. They gave us the like this,

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Speaker 3: we want to create something that we everybody around the

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Speaker 3: country when they go to Atlanta, they want to pull

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Speaker 3: up to Black Coffee Atlanta. They want to get that

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Speaker 3: greeting welcome. They want to come taste life in Keisha

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Speaker 3: and see the vibe. And that's what we've built. And

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Speaker 3: also one thing that we've always done is support other entrepreneurs.

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Speaker 3: So we bringing pop up vendors every single day. Any

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Speaker 3: day you can walk in the shop somebody selling candles,

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Speaker 3: selling incense, selling dresses. They can be even selling tea

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Speaker 3: and coffee because we don't. It's no competition. If a

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Speaker 3: thousand more black owned coffee businesses launched tomorrow, that's a

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Speaker 3: good thing for us because that give us more leverage.

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Speaker 3: That gives us more people to know, negotiate with, to

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Speaker 3: educate with, network and build together.

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Speaker 1: Because this is coffee. People don't know.

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Speaker 3: It is one hundred multiple hundreds of billions of dollars industry,

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Speaker 3: all right, and it's projected to grow even more.

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Speaker 1: One hundred billion, multiple hundred right.

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Speaker 3: So then, but you think about the people who own

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Speaker 3: these companies, who own the farms, they don't look like us.

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Speaker 3: But when you go to the farms, the people who's

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Speaker 3: herdings in the dirt, they look like us. So I'm like,

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Speaker 3: you know, this had to change. We can't just be

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Speaker 3: you know, that green and white company based in Seattle, right,

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Speaker 3: it had to be We need people to reflect us.

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Speaker 3: So most the Black Coffee Company.

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Speaker 2: I want to host an event there. Just get there

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Speaker 2: early with all the old black dudes and just drink

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Speaker 2: coffee and talk shit. We do it from six to

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Speaker 2: eight in the morning.

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Speaker 3: Truthfully, because we listen. That's and we see all ages,

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Speaker 3: all demographs. We get white Asian, Latino, we get young,

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Speaker 3: old pastors, you know, businessmen, council folks. Everybody comes because

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Speaker 3: that we got to saying. Coffee gets to see at

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Speaker 3: every single table from the social drink, from the boardroom

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Speaker 3: to the break room, from the docks to the dining table.

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Speaker 1: Yeah.

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Speaker 2: Man, what's what's been your experience with this whole building

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Speaker 2: this company from the ground up and just coming in

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Speaker 2: contact with all.

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Speaker 1: These different people.

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Speaker 3: It's the best best. It's a beautiful journey. For one,

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Speaker 3: it's a beautiful journey, but it's long. It's gotta be patients.

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Speaker 3: Things that we learned year one are now coming and

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Speaker 3: fruition in year six. Right, the skill set that we've built,

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Speaker 3: we still do pop ups. Right, I was trying to

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Speaker 3: make some coffee here today.

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Speaker 1: Most of I need.

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Speaker 3: I'm gonna figure something out, right, And it's really about

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Speaker 3: people though it's a people business, like you know. Right now,

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Speaker 3: technology and AI is a big thing. All these companies

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Speaker 3: are laying off, folks are going through it trying to

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Speaker 3: figure it out. But you technology cannot replace this experience,

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Speaker 3: the connection me and you making and that coffee is

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Speaker 3: a medium in which we do that. Yeah, man, So

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Speaker 3: damn that light skin keish, yes, sir, Yes, Surrey breaks

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Speaker 3: them down.

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Speaker 1: They coming in like white skin keishit what's that they

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Speaker 1: try that? Ooh, they get hooked.

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Speaker 3: They get hooked with oat milk too, because you know

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Speaker 3: it looks better for you.

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Speaker 1: Oh, yes, don't say that. Stay away from Darry if

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Speaker 1: you can, I just keep smelling it. A lot of

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Speaker 1: people just have coffee at the house, just like do

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Speaker 1: you have a favorite set.

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Speaker 3: My favorite coffee would have to be our Ethiopia of course,

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Speaker 3: because that's the source. But my second one probably be

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Speaker 3: our Guatemalan that's a newer direct. So all our coffees

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Speaker 3: are directory. I like it because it's very mostly Central

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Speaker 3: and South American coffees are more floral. They're gonna be

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Speaker 3: more berry likes, so they're a little more fragrant from me.

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Speaker 1: That's what's up, man.

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Speaker 2: So look to somebody who hasn't had the experience of

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Speaker 2: the Black Coffee Company. Man, we have a whole audience

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Speaker 2: right now. Let them know why they should stop buying.

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Speaker 2: Check y'all out specifically.

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Speaker 1: Yo, listen.

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Speaker 3: If you want authentic quality, a customer experience. If you

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Speaker 3: want coffee that not only tastes good, but it's good

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Speaker 3: for you. If you want to support your community, because

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Speaker 3: we support a number of nonprofits, shout out to my

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Speaker 3: Future Successors group, shout out.

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Speaker 1: To nothing but the numbers.

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Speaker 3: You know, if you want to invest in a local

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Speaker 3: Atlantic coffee shop that is going to grow and continue

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Speaker 3: to support you, you got to come to the Black

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Speaker 3: Coffee Company. The Black Coffee Company dot com. That's our website.

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Speaker 3: You can check our coffee shop. It's called Black Coffee Atlanta.

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Speaker 3: And we're about to host our third annual our third

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Speaker 3: annual festival called Black Coffee Fest.

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Speaker 1: This year.

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Speaker 3: Our keynote speakers, John Hope Bryant was the CEO of

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Speaker 3: Operation Hope. He invested twenty five thousand dollars in our

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Speaker 3: business this year because he believes in our dream and

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Speaker 3: we want you all to believe to come support us.

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Speaker 1: That's what's up.

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Speaker 2: I know you just said that you had to learn

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Speaker 2: how to roast man. It's somebody out here watching that's

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Speaker 2: doing their own coffee journey right now.

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Speaker 1: Can you drop them a quick little piece of game

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Speaker 1: on the roaster?

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Speaker 2: I would say any type of look inside that you

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Speaker 2: had to learn that didn't nobody tell you.

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Speaker 3: I would say, you know, every you think it needs

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Speaker 3: to be done one way right. All the experts in

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Speaker 3: aficionados are going to tell you this is how you

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Speaker 3: make a cup of coffee. But the coffee is just

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Speaker 3: like anything else personal. It's your experience and that's why

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Speaker 3: I love coffee. Everybody prepares it different everybody drinks it

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Speaker 3: different and that doesn't make their cup any better than

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Speaker 3: your cup, just like people were all the same. I

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Speaker 3: like to think that coffee kind of like black folks

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Speaker 3: who was taken from our home and transplanted around the world.

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Speaker 3: But we didn't lose our value, you know. We took

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Speaker 3: on the value and the soil and the properties and

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Speaker 3: we became different, but we're still the same.

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Speaker 2: What's the website where they can still ordering all that.

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Speaker 3: You can order our coffee beans, you can order our

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Speaker 3: ca cups, you can order our merch our mugs, our

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Speaker 3: t shirts, all that at the Black Cooffeecompany dot com.

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Speaker 3: That's the Blackcoffeecompany dot com.

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Speaker 1: We're looking to get in social media.

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Speaker 3: Yes, indeed, our social media is at Black Coffee Atlanta.

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Speaker 3: At Black Coffee Atlanta. That's one of our main pages.

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Speaker 3: We got a bunch for every region that we operate in,

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Speaker 3: but check that one out first and then don't forget

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Speaker 3: Blackcoffeefest dot Com. Sued date for that, yes, sir, juneteenth,

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Speaker 3: fifteenth and sixteenth. Juneteenth, June fifteenth and sixteenth. It's gonna

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Speaker 3: be a community activation, a dinner. We're gonna have over

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Speaker 3: fifty vendors, free event for the community. It's a free

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Speaker 3: event for the community all to come learn keynot speakers

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Speaker 3: and taste some amazing coffee.

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Speaker 2: Look, brou I gotta plug my partner. You see that

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Speaker 2: dude sitting right there. Yes, he find a coffee house

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Speaker 2: and probably every city that we go to. Man, So

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Speaker 2: if y'all ever need an ambassador or y'all are.

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Speaker 1: Your own one, valdad true true. There you go right there. Yes,

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Speaker 1: he knows.

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Speaker 3: Hey, you know somebody takes right we need the ficionado.

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Speaker 1: There you go. See, I know people know you. Bro.

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Speaker 3: Listen, We're just so blessed to be on this platform.

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Speaker 3: Thank you for highlighting black businesses.

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Speaker 1: Most definitely, Bro.

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Speaker 2: I want you to come back and then you could

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Speaker 2: just be like on the set next time I shore

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Speaker 2: the black Market and we'll just be having coffee.

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Speaker 1: You say, you let me bring y'all some coffee. Exactly.

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Speaker 1: You gotta stay the whole day. It don't come at night.

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Speaker 1: Oh we're shooting the show. Show. We'll have an own set.

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Speaker 2: Okay, black coffee experience, let's do it.

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Speaker 3: I got this, like, I got all the equipment. I'm

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Speaker 3: just going to Guinea in the morning so we can

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Speaker 3: do that. I can bring the team, We have a

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Speaker 3: great time.

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Speaker 2: Well, look, man, I appreciate you stopping through here. Black

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Speaker 2: Coffee Cousin eighty five South Black Market.

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Speaker 1: We out here and his money on the no