WEBVTT - Bobby Bones 0:00:03.400 --> 0:00:07.400 Hi everybody, and welcome to Access podcast, the podcast about podcast. 0:00:07.480 --> 0:00:09.680 And this week I talked to somebody I have a 0:00:10.240 --> 0:00:14.120 bit of a man crush on. He's naturally syndicated radio host, author, comedian, 0:00:14.320 --> 0:00:17.959 and host of The Bobby Cast Bobby Bones. Which song 0:00:18.440 --> 0:00:21.840 are you just tired of playing? Um? I'm tired of 0:00:21.840 --> 0:00:26.880 playing Waiting on the world changed? What did I said, hey, 0:00:27.400 --> 0:00:30.800 why that I would have one? Would be one? Yeah? 0:00:31.200 --> 0:00:33.640 You know, I gotta say I I've been doing. I've 0:00:33.680 --> 0:00:35.839 been I started in radio just like you. I grew 0:00:35.920 --> 0:00:38.519 up in a little town in West Virginia and all 0:00:38.560 --> 0:00:41.640 I ever wanted to do was radio. And uh, I 0:00:41.720 --> 0:00:44.200 still get nervous before I do an interview with somebody 0:00:44.200 --> 0:00:46.479 that I really respect. Do you do you get that 0:00:46.520 --> 0:00:49.400 way too. I get nervous when it's people that I 0:00:49.479 --> 0:00:52.720 looked up to as a kid. So if it's someone 0:00:52.760 --> 0:00:54.880 that maybe isn't even that famous, but if I looked 0:00:54.920 --> 0:00:57.680 up to them as a kid, I'm always like, Wow, 0:00:57.720 --> 0:00:59.880 this is really cool because I'm able to be the 0:01:00.160 --> 0:01:03.320 fan again. But I can tell you now, I just 0:01:03.320 --> 0:01:05.520 feel like everybody's got their own crap and I get 0:01:05.560 --> 0:01:07.080 to be friends with some of these people that are 0:01:07.319 --> 0:01:10.199 you know, big stars and they have their own crap too, 0:01:10.440 --> 0:01:12.000 and so yeah, they're a little richer than we are. 0:01:12.400 --> 0:01:15.840 But I just do feel like everybody's humans, So it 0:01:15.880 --> 0:01:19.160 makes my interviewing approached that much easier. I will say 0:01:19.200 --> 0:01:21.520 this though, that I had Chris Stapleton over the house, 0:01:21.880 --> 0:01:24.840 and so christ Apleton doesn't do a lot of interviews, 0:01:24.840 --> 0:01:31.600 like he's silent, and so with Chris, it was a 0:01:31.640 --> 0:01:34.680 little pressure because he was gonna do an hour sit 0:01:34.800 --> 0:01:38.479 down with me, and if I screwed that up? How 0:01:38.480 --> 0:01:40.759 often does someone give talked to Chris Stapleton for an hour. 0:01:41.319 --> 0:01:43.240 So I did feel a little pressure with Chris. But 0:01:43.319 --> 0:01:45.720 other than that, I just try to see everybody is 0:01:46.600 --> 0:01:49.320 like the humans that have their own crap at the 0:01:49.320 --> 0:01:51.440 house that they've gotta deal with just a little more money. 0:01:51.960 --> 0:01:54.400 Oh my god, I've had so much therapy and I 0:01:54.400 --> 0:01:57.640 still can't get to that point. But I I wish 0:01:57.920 --> 0:01:59.680 I really respected you could do that. I know we 0:01:59.800 --> 0:02:03.280 both have an affinity for Howard Stern's interviews as well. 0:02:03.320 --> 0:02:05.520 What what do you like about Stern and what he 0:02:05.560 --> 0:02:08.919 does with an interview? I think Howard turns the greatest 0:02:09.200 --> 0:02:15.120 radio interviewer that I've ever heard, because One, he makes 0:02:15.240 --> 0:02:19.959 people feel so comfortable that they'll say things they won't 0:02:19.960 --> 0:02:21.480 say in other places. And I think he has the 0:02:21.480 --> 0:02:24.840 benefit of a couple of things. One space, he has 0:02:24.840 --> 0:02:27.239 a lot of spences to to sit someone down, which 0:02:27.240 --> 0:02:29.320 is why I like doing the podcast, because I can 0:02:29.360 --> 0:02:31.839 sit someone down and I put them in a really 0:02:31.840 --> 0:02:36.720 comfortable chair and we just talk and I can see 0:02:36.760 --> 0:02:39.520 them relax and I can see them kind of go okay, okay. 0:02:39.800 --> 0:02:42.000 And with radio just in general, it's a little harder 0:02:42.040 --> 0:02:45.840 to do that because you have maybe eleven minutes, you know, 0:02:45.919 --> 0:02:47.799 and so there are a few things you want to hit. 0:02:48.200 --> 0:02:51.959 But with with Stern, he puts someone in a place 0:02:52.040 --> 0:02:55.360 where they almost forget they're being interviewed, and they also 0:02:55.600 --> 0:02:59.359 see Stern as a peer, which is a really cool thing, 0:02:59.520 --> 0:03:02.399 and so they go in wanting to do a good 0:03:02.400 --> 0:03:05.320 interview for Stern. And that's always been my goal too, 0:03:05.440 --> 0:03:07.480 is to have artists coming to go I really want 0:03:07.480 --> 0:03:09.679 to do a good interview, and this isn't just one 0:03:09.680 --> 0:03:11.919 of the radio tour, like one of the press tours, 0:03:12.240 --> 0:03:14.760 and so that's been one of the things. And I 0:03:14.800 --> 0:03:16.720 listened to all Sterns interview I just listened to a 0:03:16.800 --> 0:03:19.600 two thousand thirteen interview that Howard started with with Mark Tuban, 0:03:20.080 --> 0:03:22.480 and I listened to it like it was brand new today. 0:03:22.840 --> 0:03:25.680 It was that good and that refreshing to hear. And 0:03:26.040 --> 0:03:29.960 you know, Letterman and Stern are my two biggest influences 0:03:29.960 --> 0:03:33.600 from growing up and doing broadcasting, So yeah, he's the greatest. 0:03:40.160 --> 0:03:42.280 I think. One of the things that I think that 0:03:42.360 --> 0:03:46.000 makes you successful that I loved about doing radio, and 0:03:46.040 --> 0:03:48.640 one of the reasons I left morning radio and went 0:03:48.680 --> 0:03:51.160 into podcast was that the whole idea of like living 0:03:51.160 --> 0:03:53.760 your life on the air, and it's not always easy 0:03:53.800 --> 0:03:56.120 to do that, but I know there's a lot of 0:03:56.160 --> 0:03:59.320 that with you and your show and your philosophy on radio. 0:03:59.400 --> 0:04:00.760 Can you talk about that a little bit and like, 0:04:00.800 --> 0:04:03.240 what's you know there? There's some there's some downsides of 0:04:03.320 --> 0:04:05.360 that as well, I'm sure right. I mean, I haven't 0:04:05.360 --> 0:04:08.680 had one single relationship work because I am determined to 0:04:08.760 --> 0:04:11.640 keep my life as real as possible, and you know, 0:04:11.680 --> 0:04:16.040 I think with success, which has been odd to say, 0:04:16.080 --> 0:04:17.400 but I'm at the point now where I had to 0:04:17.480 --> 0:04:20.320 kind of embrace the fact that I've been somewhat successful 0:04:20.839 --> 0:04:23.800 and I can't get on the year and act like 0:04:23.839 --> 0:04:27.800 I haven't been. And so with that, I feel the 0:04:27.880 --> 0:04:30.679 need to be even more personal about my personal life. 0:04:31.080 --> 0:04:34.520 And so it's almost this. I walk myself into a 0:04:34.600 --> 0:04:37.320 trap every single time with relationships because I get into 0:04:37.400 --> 0:04:38.800 them and I go, wow, I don't want to be 0:04:40.120 --> 0:04:43.360 I don't unrelatable to my audience because they can look 0:04:43.400 --> 0:04:47.560 on the internet and see the different you know, success stories, 0:04:48.040 --> 0:04:50.440 radio show, TV, whatever it is. So I need to 0:04:50.440 --> 0:04:53.440 be extra personal. And when I do that, it's killed 0:04:53.640 --> 0:04:58.120 every I guess, every single relationship. So uh, it's just 0:04:58.200 --> 0:05:03.960 something I commit to and so far, you know, it 0:05:04.000 --> 0:05:07.200 has penalized me personally. But also I guess I wouldn't 0:05:07.200 --> 0:05:09.080 have met a lot of these great people in my 0:05:09.160 --> 0:05:11.360 life if it hadn't been for radio. So I guess 0:05:11.400 --> 0:05:13.159 I can look at it that way too. You know. 0:05:13.279 --> 0:05:15.800 You know, my my my wife now, I met her, 0:05:15.960 --> 0:05:18.160 she was a listener. She had sent me an email 0:05:18.200 --> 0:05:20.320 when I was on the air, and we'd been dating 0:05:20.320 --> 0:05:23.000 for about two months, and I said something very indiscreet 0:05:23.040 --> 0:05:26.839 on the air, and she got upset and and I 0:05:27.120 --> 0:05:29.720 my response to her was sorry, this is my this 0:05:29.760 --> 0:05:32.839 is what I do. I'm married to Radio first da 0:05:32.920 --> 0:05:34.960 da da Da Da da da. And then a female 0:05:35.000 --> 0:05:37.520 colleague sat me down and said, hey, buddy, you really 0:05:37.520 --> 0:05:39.640 want this thing to work out. That's probably not the 0:05:39.640 --> 0:05:42.040 best response that you should have when she gets upset 0:05:42.040 --> 0:05:46.000 about something. I'm sure you've had that similar conversation with 0:05:46.000 --> 0:05:50.039 with girlfriends over the years. Yeah, and then I get 0:05:50.080 --> 0:05:54.240 into the habit of first in my earlier Mornings show days, 0:05:54.240 --> 0:05:57.440 and when I was twenty three, that was it. I 0:05:57.440 --> 0:05:59.719 was like, I'm committed to being on the air for 0:06:00.160 --> 0:06:03.040 because I just didn't plan on getting married. But then later, 0:06:03.760 --> 0:06:07.000 you know, as I became yeah it's the show would 0:06:07.000 --> 0:06:08.840 get bigger, and I was doing a lot of other 0:06:08.880 --> 0:06:10.640 things and I really didn't have time to do anything 0:06:10.640 --> 0:06:13.000 but work. The only people I wouldn't meet would be 0:06:13.080 --> 0:06:16.359 people in the industry or artists or and so that 0:06:16.400 --> 0:06:18.839 put another stress on the relationship. And you know, my 0:06:18.920 --> 0:06:21.960 last couple of relationships, especially the last one was hurt 0:06:22.080 --> 0:06:25.000 because she was an artist and other companies were penalizing 0:06:25.000 --> 0:06:28.360 her for dating me, and that one really wasn't even 0:06:28.400 --> 0:06:31.520 my fault. So that that what kind of stuck because 0:06:31.520 --> 0:06:33.479 it was a good relationship, Like I finally had one, 0:06:33.960 --> 0:06:37.599 and then you saw a lot of other places penalizing 0:06:37.640 --> 0:06:41.320 her because she was dating me. So finally I figured 0:06:41.360 --> 0:06:45.200 it out, and you know, as usual, it all comes 0:06:45.240 --> 0:06:48.400 crumbling down. I read about that and and and I 0:06:48.520 --> 0:06:51.120 read some transcripts from how you handled it on the air, 0:06:51.160 --> 0:06:53.560 which I thought was just an amazing job. But man, 0:06:53.960 --> 0:06:56.760 radio is a lot more cutthroat than I think people realize, 0:06:56.760 --> 0:06:59.520 and in and I think even country radio people don't 0:06:59.520 --> 0:07:03.000 realize how cutthroat that can be. I mean, were you 0:07:03.040 --> 0:07:06.200 are you still surprised by that? Sometimes I'm not surprised 0:07:06.240 --> 0:07:08.040 because like a bunch of twelve year olds in Nashville, 0:07:08.120 --> 0:07:12.800 like the country format and the labels and radio it's 0:07:12.840 --> 0:07:15.640 like a bunch of kids fighting into sand box. So 0:07:15.800 --> 0:07:17.680 you know, it doesn't surprise me because it's so stupid. 0:07:18.200 --> 0:07:20.360 So as you can see, I'm pretty bitter at the 0:07:20.400 --> 0:07:23.480 whole thing. But I don't even me. I don't see 0:07:23.720 --> 0:07:26.520 country radio as just being on a radio going transmitter 0:07:26.520 --> 0:07:29.160 at to car. Like everything I do I do for 0:07:29.200 --> 0:07:32.280 the phone, I do for digital. I'm glad it's on 0:07:32.280 --> 0:07:34.960 the radio, I'm glad it's live. But I do every 0:07:34.960 --> 0:07:39.120 single thing for digital, And if it's the podcast, if 0:07:39.160 --> 0:07:42.000 it's the radio, show, like, I'm just a content provider, 0:07:42.520 --> 0:07:46.760 and so that's my goal every morning is just provide 0:07:46.760 --> 0:07:50.480 content that people can download and stream and hopefully listen live. 0:07:50.880 --> 0:07:53.920 But if we don't look ahead and start building our 0:07:54.440 --> 0:07:57.040 end of the world shelters, we're gonna get left behind. 0:07:57.120 --> 0:07:59.040 I tell people Radio all this all the time, Like, 0:07:59.120 --> 0:08:01.200 if you're just doing a rad deo show and you're 0:08:01.200 --> 0:08:03.320 the only thing is transmitted a car, you can go 0:08:03.360 --> 0:08:05.560 ahead and put the little live clock on because if 0:08:05.640 --> 0:08:08.920 you're still alive anyway, you don't have much time left 0:08:09.480 --> 0:08:11.880 and you have to start building because you know everybody. 0:08:12.080 --> 0:08:15.120 It seemed like people in the podcasting room that everyone 0:08:15.200 --> 0:08:18.440 has a podcast because we're already deep inside of it, 0:08:18.600 --> 0:08:21.560 but they don't. They don't yet really going to mainstream 0:08:21.560 --> 0:08:27.560 itself in the next three to five years. So I 0:08:27.640 --> 0:08:31.360 left radio eight nine years ago. I left the morning show, 0:08:31.720 --> 0:08:35.120 went and helped start this startup Stitcher, and got into podcasting. 0:08:35.360 --> 0:08:37.120 And I just came back eight months ago and to 0:08:37.600 --> 0:08:39.600 take over digital here and I heart in San Francisco 0:08:39.640 --> 0:08:42.560 and help with the podcasting strategy. But when I got here, 0:08:42.600 --> 0:08:45.000 the name I kept hearing was Bobby Bones, And I 0:08:45.280 --> 0:08:47.240 mean I got sick of hearing about you because it 0:08:47.280 --> 0:08:50.480 was like, well, Bobby and Bobby Cat do that, but 0:08:50.480 --> 0:08:52.640 but you know, hearing your talk, I realized, well, this 0:08:52.720 --> 0:08:56.360 is why, because you're willing to be honest about Hey, 0:08:56.400 --> 0:08:58.520 there's a future in this business and it might not 0:08:58.559 --> 0:09:00.960 be the way it's it's been in the past the future, 0:09:01.040 --> 0:09:03.160 and people aren't ready to embrace it because one it's 0:09:03.200 --> 0:09:06.319 more work, or two it's unfamiliar. And those are the 0:09:06.360 --> 0:09:09.480 two things. People are lazy and scared. I'm both of them, 0:09:09.679 --> 0:09:12.280 but I know on both of them. So I go 0:09:12.320 --> 0:09:15.280 ahead and say, all right, so I don't I'd rather 0:09:15.400 --> 0:09:17.600 not work. But if I don't work and I don't, 0:09:17.600 --> 0:09:20.360 go ahead and build this platform, just the Bobby Cast 0:09:20.520 --> 0:09:23.960 for example, if I don't build it now, then when 0:09:24.000 --> 0:09:26.680 everyone is launching a new podcast, I'm just gonna become 0:09:26.720 --> 0:09:28.520 another one of the new launches. So I want to 0:09:28.559 --> 0:09:30.920 build and have my base there. I want to start 0:09:30.920 --> 0:09:33.240 forming it right now, like as early as possible, they 0:09:33.240 --> 0:09:35.120 always did. The best time to plan the tree was 0:09:35.120 --> 0:09:38.280 twenty years ago. The second best time is right now. 0:09:38.600 --> 0:09:40.760 So I started the podcast. I used my own money. 0:09:41.080 --> 0:09:43.840 You have the crappiest equipment still it's in my house. 0:09:43.880 --> 0:09:45.920 I mean, it's a terrible room and how it just 0:09:45.960 --> 0:09:48.839 sounds ter everything about its channel. But that's what made 0:09:48.880 --> 0:09:52.920 it actually seem real and cool, and the fact and 0:09:52.960 --> 0:09:56.640 I started with a couple of songwriter friends that and 0:09:56.640 --> 0:09:58.520 then the Bobby Cast is as a podcast, it's like 0:09:58.559 --> 0:10:03.400 the second layer of Nashville. It's basically songwriters, mostly producers 0:10:03.440 --> 0:10:05.960 and sometimes behind the scenes of the radio show. But 0:10:06.320 --> 0:10:09.000 what happened was I really it was just a passion project. 0:10:09.640 --> 0:10:12.160 And for me, even with radio, it was find something 0:10:12.200 --> 0:10:14.440 you love because if you do, you're gonna work harder 0:10:14.480 --> 0:10:16.440 at it. And if you work harder at it, the 0:10:16.559 --> 0:10:19.120 odds are you'll be more successful at it. I don't 0:10:19.160 --> 0:10:22.680 think it would listen to this thing, not in mass quantities. Instead, 0:10:22.760 --> 0:10:26.160 the fact that it's you know, it has followers and 0:10:26.160 --> 0:10:29.680 the seven figures now is shocking to me this early 0:10:30.160 --> 0:10:33.440 because it's a pot it's a podcast with writers and producers, 0:10:33.440 --> 0:10:35.640 and who wants to listen to that? Apparently a lot 0:10:35.720 --> 0:10:37.680 of people do well. I think it speaks back to 0:10:37.760 --> 0:10:40.760 what being real content. And I always say that a 0:10:40.760 --> 0:10:44.760 good podcast creates empathy and also it kind of stimulates 0:10:44.760 --> 0:10:46.439 the same part of the brain is reading a book, 0:10:46.600 --> 0:10:48.560 and if it's a good story and it's told, well, 0:10:49.360 --> 0:10:51.200 you want to sit down and and and be involved 0:10:51.200 --> 0:10:53.120 in And I think that's the key to what you 0:10:53.160 --> 0:10:55.880 do and and and your approach to artists. And just 0:10:55.920 --> 0:10:58.120 like you said, when they come in, they feel comfortable, 0:10:58.120 --> 0:11:00.800 they're having a good time. They want to to be honest, 0:11:00.840 --> 0:11:03.040 and honesty is the key to good podcast. I think 0:11:03.559 --> 0:11:05.280 I love the fact that you say, like reading a book, 0:11:05.320 --> 0:11:08.080 because you know what else podcast allow. The listening live 0:11:08.280 --> 0:11:10.880 on the radio doesn't, and that's pausing it and coming 0:11:10.880 --> 0:11:13.080 back whenever you want. Just like a book, I don't 0:11:13.080 --> 0:11:14.839 read a whole book in a single I don't sit 0:11:14.880 --> 0:11:17.079 down and read a whole book. But if I want 0:11:17.120 --> 0:11:18.439 to read a book for as long as I want, 0:11:18.440 --> 0:11:20.480 I can't. With the podcast. You did the same thing. 0:11:20.880 --> 0:11:22.760 You know how many I have so many podcasts soup 0:11:22.760 --> 0:11:25.440 and stopped at certain points that I just go back to, 0:11:25.559 --> 0:11:27.240 just like I do a book. So I love that analogy. 0:11:27.280 --> 0:11:29.720 I've never thought of it quite like that. But the 0:11:29.800 --> 0:11:32.599 same way, like I had on Barry Dean, who's a 0:11:32.640 --> 0:11:35.520 writer who wrote with Ingram Michaelson and did all these 0:11:35.520 --> 0:11:38.480 big country songs and we talked for an hour and 0:11:38.559 --> 0:11:40.800 fifteen minutes. And if it's probably a bit too long 0:11:40.920 --> 0:11:43.959 for one setting, but if someone listened to twenty minutes 0:11:43.960 --> 0:11:46.280 of it and came back later, that's cool by me. 0:11:46.440 --> 0:11:48.199 I'm just putting everything out there, and if you want 0:11:48.200 --> 0:11:49.400 to hear it, great, and if you want to hear 0:11:49.440 --> 0:11:51.720 some others, great, or you want all of it, that's awesome. 0:11:51.960 --> 0:11:53.600 But I think my goal is just to get out 0:11:53.640 --> 0:12:01.240 as much content as closet wall I. I've launched twenty 0:12:01.280 --> 0:12:03.560 six podcasts since I got here in San Francisco on 0:12:03.640 --> 0:12:06.680 this market, and all of all of my jocks, I 0:12:06.679 --> 0:12:08.440 tell them the same thing. You want to do it 0:12:08.480 --> 0:12:11.040 because this is a muscle that you should be stretching. 0:12:11.040 --> 0:12:13.040 You don't get to stretch on the air anymore. And 0:12:13.080 --> 0:12:15.520 that in this format on the radio, they want you 0:12:15.559 --> 0:12:18.360 to stay, stay on the center lane, don't take the offshoots, 0:12:18.400 --> 0:12:20.679 you know, stick to the stick to the program. And 0:12:20.720 --> 0:12:23.240 with with podcasting, you know, it's the opposite. I'm always 0:12:23.280 --> 0:12:25.720 encouraging my talent, get off, get off on the exit, 0:12:25.760 --> 0:12:28.240 take the next exit, you know, you know, to get 0:12:28.240 --> 0:12:30.800 back on. And I think that the time helps out 0:12:30.800 --> 0:12:32.600 without a lot. Do you find that a lot of 0:12:32.640 --> 0:12:35.080 your best material comes from those exits that you didn't 0:12:35.080 --> 0:12:38.240 plan to take on during an interview? Yeah, I think 0:12:38.280 --> 0:12:40.560 a couple of things. And you brought up another great 0:12:40.600 --> 0:12:45.120 point to in that with a podcast, there isn't a 0:12:45.160 --> 0:12:49.280 formula that you have to follow. Like in radio, I 0:12:49.679 --> 0:12:52.480 or whomever is doing some big show, we get credited 0:12:52.520 --> 0:12:55.600 with being so crazy and out of the we're still 0:12:55.679 --> 0:12:59.880 following a formula. On the radio. We're still following a formula. 0:12:59.920 --> 0:13:01.839 We get out at certain times to go to break. 0:13:02.200 --> 0:13:03.840 We have this much time to talk. We have to 0:13:03.840 --> 0:13:07.439 get our You know, if people were starting podcast today 0:13:07.480 --> 0:13:08.880 and I have a whole network with a lot to 0:13:08.920 --> 0:13:11.800 a bunch of shows, I actually like it if they 0:13:11.840 --> 0:13:14.200 don't listen to a lot of podcasts, because I don't 0:13:14.200 --> 0:13:15.840 want them to have a formula of what things should 0:13:15.880 --> 0:13:18.120 sound like, you know, much like my radio show when 0:13:18.120 --> 0:13:20.880 I started it and still to this day, like nobody 0:13:20.920 --> 0:13:22.920 on my show ever worked in radio, so they didn't 0:13:22.920 --> 0:13:25.920 have radio brain, So they didn't come in already thinking 0:13:25.960 --> 0:13:29.160 they well, radio should be done this way. And that's 0:13:29.200 --> 0:13:31.400 why I hired the people that I hired. They were 0:13:31.400 --> 0:13:33.839 my friends already and they didn't have radio brain, and 0:13:33.880 --> 0:13:37.080 you're starting to see some people now to have podcast brain, 0:13:37.280 --> 0:13:39.760 and I tell them, well, well, well you have all 0:13:39.800 --> 0:13:42.719 of this space to do whatever you want, trying not 0:13:42.880 --> 0:13:45.679 to make your podcast sound like anything else. And so 0:13:45.800 --> 0:13:47.720 when I work with like a Christian Bush who from 0:13:47.720 --> 0:13:49.559 sugar Land who's doing a podcast on my network, or 0:13:49.720 --> 0:13:51.280 a Jake go On who's an artist, or I have 0:13:51.320 --> 0:13:54.640 a girl who's doing uh, you know, fashion stuff, I 0:13:54.679 --> 0:13:56.800 don't want them to sound like other podcasts. Or if 0:13:56.800 --> 0:13:58.880 they say what podcast did I listen to? You know, 0:13:59.000 --> 0:14:01.520 you almost don't want to have them listen to podcasts 0:14:01.520 --> 0:14:04.240 that are similar material because you don't want them following 0:14:04.240 --> 0:14:06.080 that same kind of step. So yes, for me, it's 0:14:06.120 --> 0:14:08.160 a different muscle completely, and I love it because of that. 0:14:08.400 --> 0:14:10.520 But it also what people start saying, I want to 0:14:10.520 --> 0:14:12.319 sound like this podcast like you don't have to. There 0:14:12.320 --> 0:14:14.760 are no rules. It's not like radio in that way 0:14:15.080 --> 0:14:17.080 when you talk about building you know, the team around, 0:14:17.080 --> 0:14:20.920 you're not not coming from radio and and not having 0:14:21.000 --> 0:14:25.040 folks listen to podcasts. It's just it makes me think 0:14:25.080 --> 0:14:27.640 about how this is still the wild West, and and 0:14:27.680 --> 0:14:30.440 there's and I tell people all the time that we've 0:14:30.440 --> 0:14:33.280 only scratched maybe the not even the surface of like 0:14:33.440 --> 0:14:37.120 what kind of podcasts that people can do now with 0:14:37.240 --> 0:14:39.520 the Natural Podcast Network, I know a lot of the 0:14:39.520 --> 0:14:41.800 plan is to is to bring podcasts to to to 0:14:41.920 --> 0:14:44.120 the people, you know, to make it you know, not 0:14:44.200 --> 0:14:48.200 this you know ethereal world of NPR guys, uh, you 0:14:48.240 --> 0:14:52.400 know doing podcasts. How how important do you think that 0:14:52.560 --> 0:14:55.680 is as far as reaching new audiences And do you 0:14:55.680 --> 0:14:59.040 think radio has an opportunity to really do that. I 0:14:59.040 --> 0:15:00.920 think I'm lucky because I have a huge platform to 0:15:00.960 --> 0:15:05.400 promote a different platform, and I've been able to do 0:15:05.480 --> 0:15:08.120 that with you know, my stand up or with music 0:15:08.320 --> 0:15:10.880 or or whatever else. And now I've found that I 0:15:10.920 --> 0:15:14.120 can use it to promote podcasting, which is similar well 0:15:14.120 --> 0:15:15.880 so but you know, so a stand up comedy, so 0:15:16.160 --> 0:15:19.720 it is a similar thing. But most people, most people 0:15:20.280 --> 0:15:27.360 aren't habitually podcasting, and so especially that listened to my format, 0:15:27.920 --> 0:15:30.360 and so I can say, hey, listen, is that easy? 0:15:30.520 --> 0:15:33.280 Like it's for free. All you have to do is subscribe, 0:15:33.280 --> 0:15:35.200 and I have a whole new audience. And that's why 0:15:35.200 --> 0:15:37.640 we developed a Nashville podcast network is because I saw 0:15:38.360 --> 0:15:40.640 just kind of a need for content and people being 0:15:40.720 --> 0:15:43.160 hungry for this content that I didn't think we're going 0:15:43.200 --> 0:15:46.280 to reach a wide audience and it did, and I 0:15:46.320 --> 0:15:48.960 started to go, Wow, people will listen to songwriters. What 0:15:49.000 --> 0:15:51.320 about if a songwriter did a podcast? Well, what if 0:15:51.640 --> 0:15:54.360 you know, Uh, it just feels like, like you said, 0:15:54.360 --> 0:15:57.240 a very stuffy room right now where everyone is too 0:15:57.280 --> 0:15:59.280 cool for school that's doing one because all the big 0:15:59.280 --> 0:16:01.560 ones are you know, the the cool. You know, they're 0:16:01.680 --> 0:16:04.960 very gonna be hi to even understand the technology, which 0:16:04.960 --> 0:16:06.720 really isn't the case. So we know that it's more 0:16:06.760 --> 0:16:09.440 inside of it. But it's teaching the audience that it's 0:16:09.480 --> 0:16:12.320 just one too. And you have all this content on 0:16:12.360 --> 0:16:14.680 your phone. You're probably listening to the radio show on 0:16:14.680 --> 0:16:17.560 your phone anyway, so it's just as easy, and it's 0:16:17.600 --> 0:16:23.200 on demand. I want to go back to you know, 0:16:23.800 --> 0:16:25.720 you've launched it that where you do a lot of stuff. 0:16:25.720 --> 0:16:28.520 You're an author. I just watched your Ted Talk and 0:16:28.960 --> 0:16:30.880 I just want to tell you how much I appreciated 0:16:30.920 --> 0:16:33.720 that because I always tell the story I teach your 0:16:33.840 --> 0:16:35.840 university and I tell students this story that the first 0:16:35.840 --> 0:16:37.320 time I was on the air, and and the and 0:16:37.360 --> 0:16:39.880 the Ted Talk is is all about winning by losing 0:16:40.200 --> 0:16:42.680 and if you haven't, please go watch it. My first 0:16:42.760 --> 0:16:44.600 day on the air, I was sixteen years old at 0:16:44.640 --> 0:16:46.960 a small AM station in West Virginia and I had 0:16:46.960 --> 0:16:49.000 to put a needle on an album that played the 0:16:49.000 --> 0:16:52.800 sounds of Snatra at six am on on Sunday mornings, 0:16:52.840 --> 0:16:55.120 and I had to do the weather. And the first 0:16:55.200 --> 0:16:57.120 day I was on the air, the guy that owned 0:16:57.120 --> 0:16:58.760 the station was in the studio with me, and or 0:16:58.840 --> 0:17:00.400 he was in the other room. And I put the 0:17:00.400 --> 0:17:03.520 needle on. It's scratched, and I yelled, shipped into the 0:17:03.560 --> 0:17:06.639 mike three times, and he comes in and he turns 0:17:06.680 --> 0:17:09.440 the mic off and he picks up the need only 0:17:09.520 --> 0:17:10.960 puts it on the thing and he just looked at 0:17:11.000 --> 0:17:12.920 me and he said, you're never going to do that again, 0:17:12.960 --> 0:17:15.679 are you? I said nope, and he walked out. And 0:17:15.720 --> 0:17:18.919 that was that man. And it was just that idea 0:17:19.000 --> 0:17:22.320 of like, hey, you're gonna you're gonna screw up, You're 0:17:22.320 --> 0:17:26.560 gonna yell shoot into the mike three times. So, you know, 0:17:26.600 --> 0:17:28.080 I think that a lot of people don't realize that 0:17:28.119 --> 0:17:30.119 when they hear somebody and they see you, you know, 0:17:30.160 --> 0:17:32.320 look at Bobby's doing all these things that that didn't 0:17:32.359 --> 0:17:34.919 just happen overnight. You know that that that takes a 0:17:34.920 --> 0:17:37.960 lot of mistakes to get to the point where you're at. 0:17:39.280 --> 0:17:41.680 That's funny, man. First of all, that's the hilarious story, 0:17:41.680 --> 0:17:45.919 and I can relate like so hard. Yeah, you know 0:17:46.160 --> 0:17:48.040 for me, there was a guy wrote an article like 0:17:48.400 --> 0:17:51.480 three months ago. It was like, yeah, boyebones, he doesn't 0:17:51.480 --> 0:17:53.320 know the difference being born on third base and hitting 0:17:53.320 --> 0:17:54.960 a triple. He was born on third base. And I 0:17:55.000 --> 0:17:57.720 was like, dude, you have no idea what you're talking about. 0:17:58.560 --> 0:18:01.639 I had. Let's yeah, I was seventeen, I had no 0:18:01.680 --> 0:18:04.359 connections with radio. I begged for a job in Hot Springs, 0:18:04.359 --> 0:18:08.760 freaking Arkansas, and I was hired to clean the lobby, 0:18:09.240 --> 0:18:12.320 clean the lobby. That turned into people getting fired. I 0:18:12.320 --> 0:18:15.280 got to do weekend nights as I was going to 0:18:15.320 --> 0:18:18.000 school full time. I started doing nights as I'm working 0:18:18.000 --> 0:18:21.480 two jobs and going to school. Moved towards every single job, 0:18:21.520 --> 0:18:23.000 but had has been a small move to the other. 0:18:23.000 --> 0:18:26.080 I started my syndication company with my own money, and 0:18:26.119 --> 0:18:29.320 I was making fifty grand a year and was probably 0:18:29.320 --> 0:18:33.320 putting twenty two of it back into using this technology 0:18:33.320 --> 0:18:35.520 at the time that wasn't being used in that capacity, 0:18:35.520 --> 0:18:39.000 which was comrades, and someone had the balls and the 0:18:39.080 --> 0:18:40.879 nerve to tell me I was born on third base. 0:18:41.000 --> 0:18:43.439 But then, as usual, I try to always look at 0:18:43.440 --> 0:18:45.600 it from a different like Charletmagne, the guys are my 0:18:45.680 --> 0:18:48.200 best friends, and he's always like, hey, before you get 0:18:48.200 --> 0:18:50.600 angry at somebody's perspective, try to put yourself in their shoes. 0:18:51.280 --> 0:18:54.399 And so I did that, and I started to see 0:18:54.400 --> 0:18:59.720 that when someone assigns you some sort of success that 0:18:59.800 --> 0:19:03.760 was given to you, it means one you're actually successful, 0:19:04.000 --> 0:19:05.720 because I think our natural instinct is to be a 0:19:05.760 --> 0:19:07.640 hater on anybody. I mean, we just want to hate 0:19:07.680 --> 0:19:09.360 on people that we think don't deserve to be there, 0:19:09.400 --> 0:19:11.720 regardless if they've done the work or not. So natural 0:19:11.760 --> 0:19:13.640 human instinct. On the same way, you're the same way, 0:19:13.840 --> 0:19:17.040 regardless if it actually comes to fruition. We all have 0:19:17.119 --> 0:19:18.800