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Speaker 1: Hey, guys, welcome to another episode of Eating Wild Broke.

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Speaker 1: I'm your host, Coleen Witt, and today we have very

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Speaker 1: special guests School of Hard Knocks. James Dumoulin is in

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Speaker 1: the building. Did I say that right?

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Speaker 2: That's correct? That works?

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Speaker 1: I did? Okay, okay. I don't know if you're being

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Speaker 1: super nice to me or not. So we are all

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Speaker 1: the way here in Austin, Texas. I literally been like,

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Speaker 1: do not miss a follow up when it comes to

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Speaker 1: getting you, and you're very responsive and I'm super thankful.

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Speaker 1: I watch your show School of Hard Knocks, and I

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Speaker 1: love that you really make the show about the content.

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Speaker 1: But then you're always curious about like who's James? You know, well,

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Speaker 1: at least for me, I'm like, who is he? And

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Speaker 1: you I felt like when I watch the show, you're

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Speaker 1: almost so hidden. It's like you have to like really

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Speaker 1: stalk to find out who you are. So I'm excited

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Speaker 1: to be able to have you on Eating While Broke.

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Speaker 1: Before we get into all about James, I would like

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Speaker 1: to know what you're gonna have me eat today.

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Speaker 3: Absolutely well, thank you so much for having me on.

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Speaker 3: I love the concept of your show. I'm a media

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Speaker 3: the media mogal that's what I like to call it.

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Speaker 3: But I love interesting concepts, and I thought that this

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Speaker 3: was a fascinating concept.

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Speaker 2: For a podcast, so I really liked it.

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Speaker 3: But we're going to be actually having a twelve count

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Speaker 3: Chick fil A nugget meal with fries and our sweet teas.

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Speaker 2: That's a classic.

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Speaker 3: It's something that I've ever since I was a young kid,

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Speaker 3: grew up eating, and still to this day sometimes I indulge.

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Speaker 1: Well, let's go ahead and try. I'm not a huge

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Speaker 1: Chick fil ayer, even though in LA it's like the

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Speaker 1: most popping' you know that in in and out. But

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Speaker 1: I've had this before. My favorite thing at Chick fil

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Speaker 1: A is the cross fries. But you said fries, and

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Speaker 1: this is all they gave us. They don't have regular fries.

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Speaker 2: I thought, they know this is that's what they had.

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Speaker 2: The waffle fries.

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Speaker 3: Oh okay, And great job on the sauceage to barbecue

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Speaker 3: and Chick fil A tho, those are the go to

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Speaker 3: And I didn't even say that, so.

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Speaker 1: Oh yeah, yeah, okay, perfect, So take me back. I mean,

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Speaker 1: we've all had it. Shout out to the listeners. You know,

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Speaker 1: a good Chick fil A meal the sauce is definitely

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Speaker 1: the best. Let's go ahead, now, when was the last

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Speaker 1: time you ate Chick fil A?

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Speaker 3: I want to say, maybe like a month or so, okay,

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Speaker 3: a little bit of time.

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Speaker 1: Okay, Well take me back to the nostalgia of Chick

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Speaker 1: fil A.

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Speaker 3: Absolutely so. My first job ever, I actually worked at

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Speaker 3: Chick fil A. So for like ten months when I

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Speaker 3: was a sophomore in high school, was making seven twenty

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Speaker 3: five working at Chick fil A.

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Speaker 2: Seven Jesus seven twenty five an hours.

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Speaker 3: Crazy, but you almost kind of have to, in my opinion,

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Speaker 3: experienced that in any capacity. So maybe it's working in

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Speaker 3: the food industry, you know, as somebody who's taking orders

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Speaker 3: and stuff like that, to kind of realize that, hey,

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Speaker 3: this isn't what I want to be doing forever. And

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Speaker 3: then my second job was actually construction. So I worked

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Speaker 3: construction for two years my junior and senior year.

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Speaker 2: Of high school.

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Speaker 3: Paid a little bit better, but still was again one

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Speaker 3: of those things where it's like, hey, this was this

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Speaker 3: was cool, you know, made a little money doing it,

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Speaker 3: was smart with it, it saved it, but just wasn't

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Speaker 3: something that I wanted to be doing forever.

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Speaker 1: Yeah, I did a fast food shout outs to McDonald's.

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Speaker 1: But I realized very early on that as crazy as

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Speaker 1: this may sound, I thought that job was really really hard,

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Speaker 1: the fast pace of it, the just I honestly said.

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Speaker 1: I tried fast food and I tried waitressing, and both

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Speaker 1: were absolutely like colling two jobs that you could never

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Speaker 1: have for the rest of your life. Braining, it's draining.

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Speaker 1: You have to be like real positive. What if you're

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Speaker 1: having a bad day or you know, if I'm anxious,

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Speaker 1: I can't remember anything. So I learned, you're right, this

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Speaker 1: is two careers. And I tell my friends all the time, like,

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Speaker 1: I can't be a waitress and I can't work in

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Speaker 1: fast food. Absolutely would stuck at it. And I respect

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Speaker 1: everyone that does those jobs absolutely bit more.

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Speaker 3: Yeah, and it does hold you some skills as well,

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Speaker 3: you know, like with Chick fil A, one of the

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Speaker 3: things that you know how their structure is is they

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Speaker 3: kind of instilling you to like treat people with kindness

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Speaker 3: and have that customer service, which you can take with

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Speaker 3: you in a lot of ways, depending on what type

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Speaker 3: of business you go into. If you're selling, because there's

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Speaker 3: a lot of nose, there's a lot of people that

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Speaker 3: are rude. I've experienced it a ton, especially when we were,

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Speaker 3: you know, coming up starting our channel, going up to

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Speaker 3: random people. I was told know in every possible way

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Speaker 3: that you can kind of hear, but also remembering sometimes

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Speaker 3: like when you're working that fast food, working at a

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Speaker 3: place like Chick fil A, you get treated like shit

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Speaker 3: behind the counter, and you kind of just have to

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Speaker 3: learn to keep a smile on your face and just

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Speaker 3: keep going, and you can't let that ruin your day,

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Speaker 3: you know. I always think about it this way. It's like,

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Speaker 3: there's twenty four hours in a day. Why let one

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Speaker 3: second or one minute ruin the entire day. So I

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Speaker 3: think that's something as well, you know, because anybody that's

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Speaker 3: worked in that position, I'm sure, like you said, working

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Speaker 3: you know, fast food in mcdonaldge, you probably have some

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Speaker 3: people that were super rude, and oftentimes most people just

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Speaker 3: kind of let that ruin their days, which is very understandable.

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Speaker 3: But the minute you can kind of realize to kind

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Speaker 3: of just take it as hey, it is what it is,

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Speaker 3: on to the next one will be okay, the better

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Speaker 3: you'll be.

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Speaker 1: I have to steal that logic because that is impressible.

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Speaker 1: I never even thought usually even when something bad, so

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Speaker 1: I have to be like, just this moment, just isolated

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Speaker 1: right now. I try to imagine how you got the

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Speaker 1: skill set of walking up to people. I imagine that

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Speaker 1: you had this sales background, but to hear you were

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Speaker 1: in McDonald's in construction prior to starting your channel, what

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Speaker 1: part of those experience led you to seems like as

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Speaker 1: a fan of your show, it seems like you respect

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Speaker 1: and love entrepreneurship absolutely.

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Speaker 3: So what's interesting is that I don't attribute any of

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Speaker 3: my interpersonal skills of being able to go and talk

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Speaker 3: to people from working at Chick fil A and working construction.

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Speaker 3: Obviously it's more of like a trait, like a hard

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Speaker 3: hands on skill. But I actually like to say this

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Speaker 3: because from six to ten, I lived in South Korea,

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Speaker 3: so I lived overseas. My dad he ran the largest

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Speaker 3: overseas military base in the entire world, so he was

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Speaker 3: a garrison commander, so I was from a military family.

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Speaker 3: I lived in three different cities in South Korea, eventually

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Speaker 3: said back into the DC area before moving to Austin

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Speaker 3: five years ago. But when I was living in South Korea,

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Speaker 3: I was watching my dad speak and lead in front

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Speaker 3: of tens of thousands of troops, people from Korea, even

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Speaker 3: the American soldiers that were over there, and I was

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Speaker 3: constantly used to people coming up to him, coming up

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Speaker 3: to our family, and just learning how to communicate with

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Speaker 3: people with elders, people who were way older, some of

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Speaker 3: these people who were, you know, in significant positions of

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Speaker 3: power in the military and the government over there. So

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Speaker 3: I had to learn from an early age how to

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Speaker 3: act professional, how to carry yourself in a confident demeanor,

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Speaker 3: in the right way when you're meeting these people, with

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Speaker 3: these heads of states, you know, the top people in

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Speaker 3: the military. And so I took that with me from

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Speaker 3: an early age to every aspect of my life to

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Speaker 3: going into I was in boy Scouts. I became an

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Speaker 3: Eagle Scout, and all of my you know, Scout masters

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Speaker 3: were all elder people ex Marines. But again it's you know,

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Speaker 3: always having those kind of like mentors to kind of

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Speaker 3: conversate with and be able to guide you. It instilled

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Speaker 3: I feel like that ability and me to conversate with

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Speaker 3: people who are older, maybe from a business or financial

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Speaker 3: standpoint that maybe they're a little bit more like superior,

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Speaker 3: more experienced, and I think a lot of it I

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Speaker 3: do attribute to being from overseas or at least living

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Speaker 3: there for a couple of years, traveling all the time.

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Speaker 3: You know, we lived in three different cities in South Korea,

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Speaker 3: but we also went to a ton of countries like China, Cambodia, Australia,

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Speaker 3: and so I always say to me, there's two things

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Speaker 3: that will teach you more about yourself than anything else.

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Speaker 3: It's traveling the world and fighting. Fighting will instill in

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Speaker 3: you a different level of humility because you know, you

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Speaker 3: can have no experience or a ton of experience, and

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Speaker 3: you can still go up against somebody and get your

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Speaker 3: ass beat, and that will teach you more about yourself

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Speaker 3: than anything else other than traveling. Because traveling you're experiencing

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Speaker 3: different cultures, different people, and in my opinion, it allows

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Speaker 3: you to look at the world from a much more

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Speaker 3: global lens as opposed to like a very narrow view

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Speaker 3: on things and not thinking outside of the box. So

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Speaker 3: I think that between traveling and just being around a

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Speaker 3: lot of older people taught me more about myself how

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Speaker 3: to communicate and handle those conversations.

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Speaker 1: So take me back, So your parents are you come

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Speaker 1: from military background, They're affluent, middle class.

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Speaker 3: I was one hundred percent. Yeah, definitely middle class. You know,

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Speaker 3: my dad was military for thirty one years. He gets

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Speaker 3: out and is kind of just going to work in

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Speaker 3: DC as like a government contract or sort of thing.

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Speaker 3: The typical thing that a lot of the military guys

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Speaker 3: do is they're in the military, they get out and

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Speaker 3: they do the contracting things. So definitely middle class. However,

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Speaker 3: you know, my dad was a guy who was very

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Speaker 3: conservative with his money. He invested, you know, probably ended

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Speaker 3: up becoming a millionaire by the time he was in.

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Speaker 2: His like late forties or fifties.

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Speaker 3: But regardless, did instill a lot of good money habits

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Speaker 3: within us, meaning he wasn't blowing money, he wasn't spending

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Speaker 3: money on dumb shit. If anything, he was teaching us

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Speaker 3: how to invest at an early age because with him,

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Speaker 3: you know, he didn't start investing until his thirties, whereas

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Speaker 3: my brother and I, you know, we grew up when

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Speaker 3: we were.

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Speaker 2: Working fast food. I was start working in construction.

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Speaker 3: I was taking a lot of that money and putting

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Speaker 3: it into the market, started to invest in stocks like

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Speaker 3: really early on, which you know, again it's everybody, every

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Speaker 3: millionaire and billionaire will tell you to start early, right

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Speaker 3: because a lot of them they don't start putting money away,

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Speaker 3: or they didn't start putting money away until they were

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Speaker 3: in their like thirties or forties, and so, you know,

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Speaker 3: starting early is something that's very important as well, that

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Speaker 3: was instilled in us.

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Speaker 1: It seems like your father had a lot of transparency

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Speaker 1: to even bring you to these places where you're meeting

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Speaker 1: these leaders and watching him interact.

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Speaker 2: Absolutely.

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Speaker 1: So, did you guys spend more time with your dad

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Speaker 1: than your mom.

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Speaker 3: Or definitely more time with our mom, just because again,

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Speaker 3: you know, my dad was you know, very busy a

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Speaker 3: lot of the times he was deployed or he was

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Speaker 3: constantly going to different military bases, going to meet with

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Speaker 3: different head stags, different military leaders and stuff like that.

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Speaker 3: So for that reason, we definitely spend more time with

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Speaker 3: our mom. But he was still very present, especially you know,

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Speaker 3: when he was finally done being deployed and came back

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Speaker 3: we were in the DC area, never missed a baseball game,

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Speaker 3: was always you know, there for his two sons. So

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Speaker 3: I was very blessed to have, you know, two great parents,

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Speaker 3: and they instilled a lot of great life lessons in us.

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Speaker 3: And it's it's interesting because you know when we first

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Speaker 3: started doing our channel that we have now, they were

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Speaker 3: very hesitant at first. They were very like unsure of

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Speaker 3: the idea because to them it's like it's a foreign concept,

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Speaker 3: like you can make money just by posting videos, whereas like, now,

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Speaker 3: you know, they're like our number one supporters. My mom's

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Speaker 3: always telling me, oh, I want you to interview this person.

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Speaker 3: I want you to go and love and so yeah,

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Speaker 3: it's really cool to kind of see is it you

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Speaker 3: and your brother? It is it's me, my brother. And

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Speaker 3: then one of our childhood friends from the DC area

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Speaker 3: actually who was actually we met and we were in

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Speaker 3: the same boy Scout troupe all became Eagle Scouts a

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Speaker 3: little bit of a different age gap. So our good

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Speaker 3: friend Josh, who's our other co founder, he's twenty six

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Speaker 3: years old. My brother's twenty four, and I'm twenty two.

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Speaker 3: So twenty two, oh my good, yeah, twenty two.

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Speaker 1: So usually when I have a younger person on the

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Speaker 1: show and off camera we were talking about this, I

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Speaker 1: was like, oh, when we have a younger person, sometimes

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Speaker 1: I prefer older because I'm like, you know, I want

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Speaker 1: to know that you guys have hit enough failure to

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Speaker 1: like really entertain me because I believe failure is at

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Speaker 1: the end of the day, that's the closest way to

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Speaker 1: get to success. And sometimes with a younger person, I'm like,

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Speaker 1: I don't know if they've hit their head enough. But

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Speaker 1: with you, I was just like, the wealth of knowledge

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Speaker 1: you have. I'm like, between your traveling, I assume I

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Speaker 1: have this fantasy of who you are so you can

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Speaker 1: feel free to pop all the bubbles. I'm like, man,

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Speaker 1: he must be well read, he must be pounding books

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Speaker 1: and all day long on top of these interviews. Am

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Speaker 1: I even closely right?

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Speaker 3: No, I've maybe read one book in my entire maybe

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Speaker 3: half a book in my entire life. I'm not a reader.

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Speaker 3: I mean I get knowledge in a lot of other

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Speaker 3: ways from these interviews. And maybe that's one thing that

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Speaker 3: I really do want to work on, is reading a

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Speaker 3: lot more, because I will say a lot of the

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Speaker 3: wealth these people, I know they're avid readers, but it's

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Speaker 3: just not my style of learning. I don't like sitting

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Speaker 3: still and reading a book. I'd much rather get it

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Speaker 3: from actually going to seek out other people and have

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Speaker 3: those conversations. I always like to say that mentorship is

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Speaker 3: like wisdom without the wounds, and so to.

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Speaker 2: Me, it's like I have I love that.

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Speaker 3: It's great, right, And I always say mentorship is literally

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Speaker 3: the only way to sit, the only shortcut of success,

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Speaker 3: obviously learning from yourself from your failure. But the way

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Speaker 3: that you mitigate all that, like I said, is getting

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Speaker 3: that mentorship is getting around those types of people. But

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Speaker 3: you know how we say too. You know, I'm also

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Speaker 3: not a big person of like structure, Like I am

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Speaker 3: probably one of the worst people I know about keeping

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Speaker 3: a calendar and.

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Speaker 2: Sticking to it.

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Speaker 3: So but everybody has kind of those things that they're

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Speaker 3: great at and that they're not and I would say

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Speaker 3: that that's maybe one of my flaws is that. But

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Speaker 3: now I'm not a big reader. I just like am

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Speaker 3: obsessed about what we do, which is something that I've

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Speaker 3: also noticed among you know, and this is a great point,

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Speaker 3: is that a lot of younger people will ask, like,

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Speaker 3: how do I figure out what that thing is for me?

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Speaker 3: And at all points in life, because there's people in

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Speaker 3: their teams their twenties or thirty forties, fifties that are

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Speaker 3: still trying to figure it out. And like I was

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Speaker 3: asked that question the other day, and to me, the

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Speaker 3: way you kind of come up with that theme where

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Speaker 3: you know that this is what you need to be

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Speaker 3: doing is when you just can't stop thinking about it.

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Speaker 3: Is when you're genuinely obsessed. Like I will be up

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Speaker 3: at all hours of the day, all hours of the night,

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Speaker 3: depending on you know, the day, just constantly thinking about,

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Speaker 3: you know, what can I do? What can I do better?

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Speaker 3: You know, what can I you know, how do I

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Speaker 3: get more innovative? We just hit five million followers on

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Speaker 3: Instagram yesterday, and I'm like, I'm constantly thinking it's like,

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Speaker 3: you know, how do we get to ten million within

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Speaker 3: the next you know, year or two? You know, So

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Speaker 3: I'm always singing about that. But that's again, how I

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Speaker 3: know that what we're doing is what we should be doing,

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Speaker 3: because it's just the peer obsession with it.

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Speaker 1: I love that. Now, take me back. You graduated college

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Speaker 1: in Texas. When you were doing the fast food, you

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Speaker 1: were in high school, your parents were definitely taking care

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Speaker 1: of you, and then you were just taking the money

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Speaker 1: and investing. At what point does school of hard knocks

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Speaker 1: start to enter the picture?

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Speaker 3: Yeah, so you know I was So I'll first say this.

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Speaker 3: I mentioned that I had those first two jobs, right, Well,

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Speaker 3: my senior year of high school. Actually this is the

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Speaker 3: year I was work in construction. It's about December twenty nineteen,

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Speaker 3: and you know, I start to hear about TikTok. It's

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Speaker 3: starting to get really popular. And now I think TikTok

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Speaker 3: had been on the App Store, like it had been

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Speaker 3: launched maybe late twenty eighteen, early twenty nineteen, but it

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Speaker 3: really started to hit its stride late twenty nineteen, and

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Speaker 3: then going into twenty twenty is when it just passed

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Speaker 3: Google as the number one search engine. And I was

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Speaker 3: just watching TikTok casually, but I started to notice, like,

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Speaker 3: there's these kids out there who are my age, who

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Speaker 3: are younger than me, some older than me, and they're

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Speaker 3: making ridiculous amounts of money tens and hundreds of thousands

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Speaker 3: of dollars a month, just making content about stuff that

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Speaker 3: they were passionate about because they were able to build

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Speaker 3: an audience and monetize it. And I love the saying

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Speaker 3: that where attention goes, revenue flows, and to me, I

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Speaker 3: saw that in late twenty nineteen, and I just decided

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Speaker 3: to start posting on TikTok. I didn't have any clear

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Speaker 3: direction of how I wanted to take my brand or anything.

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Speaker 3: I was just building my personal brand on there, just

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Speaker 3: a personal TikTok, and I just kept trying different things,

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Speaker 3: hopping on different trends, and I would go viral, and

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Speaker 3: before I knew it, within about ten months on that account,

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Speaker 3: I had eight hundred thousand followers. Wow, So went from

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Speaker 3: zero to eight hundred thousand followers in about ten months.

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Speaker 3: So that was from like December twenty nineteen up until

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Speaker 3: August twenty twenty.

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Speaker 1: And it was it was different types of videotypes of content.

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Speaker 3: My first ever video that I posted that went viral,

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Speaker 3: So my first viral video was probably like my tenth

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Speaker 3: to fifteenth post somewhere around then. But I try to

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Speaker 3: tell people that it's like, look, most successful creators, I

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Speaker 3: would argue the majority of them, if you ask them, hey,

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Speaker 3: how many pieces of content did it take for you

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Speaker 3: to have one viral video? A lot of them it

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Speaker 3: wasn't until their fiftieth or one hundredth or three hundredth

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Speaker 3: video that it takes to go viral. And like most people,

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Speaker 3: they don't understand that, and therefore they get discouraged because

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Speaker 3: all you know, my first couple videos didn't go viral

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Speaker 3: so then they're just done.

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Speaker 2: They give up.

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Speaker 3: And it's like I try and remind people that, like, look,

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Speaker 3: some people, yes, does that you know happen overnight? Sure,

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Speaker 3: it does a lot of the overnight stuff. Though where's

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Speaker 3: the longevity most people that go viral overnight? There isn't

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Speaker 3: any longevity for the most part. Whereas you know, people,

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Speaker 3: it's a long game media content creation. It is a

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Speaker 3: long game. And if you want to like actually have

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Speaker 3: be very successful and you have to be committed to

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Speaker 3: it for a long time. And so, like I said,

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Speaker 3: ten to fifteen post was someone that went viral. It

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Speaker 3: was literally just me making a decision video on going

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Speaker 3: to the University of Texas. So like I had applied

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Speaker 3: to like three or four places and I was did

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Speaker 3: a video like showing all the places I got into

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Speaker 3: and then deciding to go to UT You got like

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Speaker 3: eight hundred thousand views. And I realized right then and there,

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Speaker 3: it's like, okay, I posted that video with I had

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Speaker 3: like maybe two hundred followers at the time, and I

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Speaker 3: overnight I got eight hundred thousand views, And I'm like,

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Speaker 3: wait a minute, So you can literally have like one

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Speaker 3: hundred followers and you can have hundreds of thousands to

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Speaker 3: a million people that see a piece of your video.

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Speaker 3: I'm like, count me in, Like this is crazy. I mean,

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Speaker 3: obviously this has existed, but I hadn't seen it for myself.

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Speaker 3: And so, like I said, it did that once and

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Speaker 3: then was just posting a lot of miscellaneous contents. So

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Speaker 3: some of it was like me, you know, doing self

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Speaker 3: improvement advice or making like lists of like my top

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Speaker 3: favorite movies, my top favorite rappers, like stuff like that.

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Speaker 3: But it wasn't anything where like I could have built

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Speaker 3: a brand out of it. So after those ten months,

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Speaker 3: I hit eight hundred K, but I kind of hit

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Speaker 3: a wall mentally with it where I was like, I

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Speaker 3: got to I gotta do something else. This isn't it.

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Speaker 3: And so I had connected with the child the childhood

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Speaker 3: friend my brother. We were at like a friend's house.

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Speaker 3: This is right before I moved out from Virginia the

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Speaker 3: DC area to Austin, and we kind of just connected

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Speaker 3: on the fact that hey, we're all from the DC area.

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Speaker 3: A lot you know a lot of us. If you

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Speaker 3: know anything about DC, it's a very structured city, very

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Speaker 3: federal like, we've centered around a lot of federal agencies.

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Speaker 3: Government jobs, contracting, defense, it's not entrepreneurial, so we kind

401
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Speaker 3: of gravitated towards one another. Being that my brother, myself,

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Speaker 3: and our friend at the time, we were all kind

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Speaker 3: of doing our own theme, so we just kind of

404
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Speaker 3: went back and forth and a year goes by, but

405
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Speaker 3: it was ultimately my sophomore year in April twenty twenty

406
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Speaker 3: one where the three of us were like, hey, the

407
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Speaker 3: creator economy right now is like a five hundred billion

408
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Speaker 3: dollar industry, and we all kind of have different skill sets.

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Speaker 3: My brother was an analytics genius, I knew content. My

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Speaker 3: other partner had a digital marketing background. We're like, let's

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Speaker 3: let's let's sort of a media channel together. All of

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Speaker 3: our skill sets kind of complement one another, and we're like,

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Speaker 3: let's start a business media channel. So we started the

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Speaker 3: channel originally and it was just the three of us

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Speaker 3: that were making the content ourselves about business. We weren't

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Speaker 3: ablen to doing interviews when we started out the channel,

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Speaker 3: but we're like, nobody gives a shit about three young

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Speaker 3: twenty year old kids talking about business content. We're like,

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Speaker 3: you know, we grew from zero to twenty five k

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Speaker 3: in like six months, but we're.

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Speaker 1: Like that's amazing.

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Speaker 2: Then yeah, it's great.

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Speaker 3: However, again kind of how I hit that while with

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Speaker 3: the other one, with this one, I was still like

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Speaker 3: how do we It was all over the place where

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Speaker 3: like how can we kind of be different? And even

427
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Speaker 3: though you know, street interviews have been around for twenty years,

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Speaker 3: like every major news site or channel you know has

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Speaker 3: done street interviews with people, but I'm like, it wasn't

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Speaker 3: done in a way in which I saw like the opportunity.

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Speaker 3: So we just started going around cold approaching people, you know,

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Speaker 3: finding people that have industry experience of twenty thirty forty

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Speaker 3: years in different businesses from tech to real estate, to

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Speaker 3: finance to general entrepreneurship, and just tried to get those

435
00:19:25,520 --> 00:19:27,639
Speaker 3: insights and be able to package it and pass it

436
00:19:27,680 --> 00:19:30,639
Speaker 3: on to the younger generation. So that was you know,

437
00:19:30,720 --> 00:19:33,080
Speaker 3: sometime in twenty twenty one, and fast forward to twenty

438
00:19:33,119 --> 00:19:37,160
Speaker 3: twenty five, grew it to twelve million followers. We've done

439
00:19:37,160 --> 00:19:39,960
Speaker 3: over four billion views in the last you know, four years,

440
00:19:39,960 --> 00:19:46,320
Speaker 3: and I've learned a ton about business, you know, content creation, virality, everything.

441
00:19:46,400 --> 00:19:49,560
Speaker 3: Now we're definitely some setbacks and adversity on the way

442
00:19:49,840 --> 00:19:52,919
Speaker 3: as we were, you know, building, but Ultimately, it's been

443
00:19:52,960 --> 00:19:53,840
Speaker 3: an incredible a journeys.

444
00:19:55,080 --> 00:19:57,080
Speaker 2: I love failure absolutely well. I'm happy to.

445
00:19:57,040 --> 00:20:00,760
Speaker 1: Get you or speed bumps or road bump, so.

446
00:20:00,920 --> 00:20:04,040
Speaker 3: You know this, this is one that's been very I

447
00:20:04,040 --> 00:20:06,520
Speaker 3: think this story is very helpful for a lot of people.

448
00:20:06,600 --> 00:20:09,560
Speaker 3: So one of the best pieces of advice that I've

449
00:20:09,600 --> 00:20:12,399
Speaker 3: ever received was from a gentleman in Houston. His name

450
00:20:12,480 --> 00:20:15,640
Speaker 3: Steale Woods made like sixteen million dollars in a year,

451
00:20:16,160 --> 00:20:19,160
Speaker 3: and you know, the best entrepreneurship advice that he gave

452
00:20:19,200 --> 00:20:21,720
Speaker 3: me was stay small enough long enough, and you'll be

453
00:20:21,720 --> 00:20:26,040
Speaker 3: big enough soon enough. And I absolutely loved that. All

454
00:20:26,200 --> 00:20:29,520
Speaker 3: the wealthiest people will tell you to the best investment

455
00:20:29,560 --> 00:20:32,240
Speaker 3: you can make, especially when you're starting to become profitable

456
00:20:32,280 --> 00:20:35,600
Speaker 3: and actually make money, is reinvesting and putting it back

457
00:20:35,600 --> 00:20:39,040
Speaker 3: into the business. The reason why I bring this up

458
00:20:39,080 --> 00:20:43,000
Speaker 3: is because this was very relevant to what happened to us,

459
00:20:43,000 --> 00:20:44,919
Speaker 3: and had it not been for that, the three of

460
00:20:45,000 --> 00:20:47,880
Speaker 3: us would have been screwed one hundred percent. So we're

461
00:20:47,920 --> 00:20:51,960
Speaker 3: about a year into the channel. So my other partner, Josh,

462
00:20:52,040 --> 00:20:54,520
Speaker 3: he had dropped out so he had gone full time with.

463
00:20:54,560 --> 00:20:58,440
Speaker 2: This channel college. Yea, I love that, so he.

464
00:20:58,119 --> 00:21:01,160
Speaker 3: He before we even started. He he dropped out years ago.

465
00:21:01,880 --> 00:21:04,240
Speaker 3: Like I said, he's a bit older, so you know,

466
00:21:04,280 --> 00:21:06,720
Speaker 3: he dropped out to pursue digital marketing agency years ago,

467
00:21:06,880 --> 00:21:09,479
Speaker 3: so he had already dropped out, but he you know,

468
00:21:10,119 --> 00:21:12,320
Speaker 3: his digital marketing agency had a partner. They kind of

469
00:21:12,359 --> 00:21:15,840
Speaker 3: went through separate ways, and then when he started doing this,

470
00:21:15,880 --> 00:21:17,880
Speaker 3: he went full time with the content channel. Like really

471
00:21:17,920 --> 00:21:20,280
Speaker 3: before we were ever making money. And as I said,

472
00:21:20,320 --> 00:21:22,919
Speaker 3: with like media content creation, it's a long game unless

473
00:21:23,119 --> 00:21:25,480
Speaker 3: you want to dilute your brand, Like you're not going

474
00:21:25,520 --> 00:21:27,280
Speaker 3: to be making good money off of content for at

475
00:21:27,400 --> 00:21:30,520
Speaker 3: least you know, a year or two. But so anyways,

476
00:21:30,560 --> 00:21:32,359
Speaker 3: we're like a year, year and a half in by

477
00:21:32,400 --> 00:21:35,840
Speaker 3: this point, I'm probably a junior in college. My brother

478
00:21:36,280 --> 00:21:41,000
Speaker 3: is now graduated at the time, so he's full time

479
00:21:41,040 --> 00:21:42,679
Speaker 3: on the business. My other partner, Josh, is full time.

480
00:21:42,720 --> 00:21:45,560
Speaker 3: The three of us are full time, and we're at

481
00:21:45,480 --> 00:21:48,800
Speaker 3: a point now where you know, this is what twenty

482
00:21:48,960 --> 00:21:50,879
Speaker 3: twenty one, so a lot of people don't know this.

483
00:21:51,560 --> 00:21:55,399
Speaker 3: Twenty twenty was the first year that Facebook ever stagnated users,

484
00:21:55,760 --> 00:21:59,520
Speaker 3: meaning meaning in the entire twenty plus years that Facebook

485
00:21:59,560 --> 00:22:03,720
Speaker 3: has existed, did the only year twenty twenty was the

486
00:22:03,720 --> 00:22:07,560
Speaker 3: first year that they stopped growing. And the reason why

487
00:22:07,560 --> 00:22:10,640
Speaker 3: they stopped growing is because you've got TikTok, which from

488
00:22:10,840 --> 00:22:14,879
Speaker 3: a short video perspective, just started crushing everybody. Instagram had

489
00:22:14,920 --> 00:22:17,720
Speaker 3: adapted with the reels, and obviously Instagram at the time

490
00:22:17,800 --> 00:22:19,159
Speaker 3: was a little bit more relevant that it was a

491
00:22:19,240 --> 00:22:19,760
Speaker 3: new or app.

492
00:22:19,760 --> 00:22:21,000
Speaker 2: Facebook was a lot older.

493
00:22:21,400 --> 00:22:23,880
Speaker 3: So Facebook sees this and they go, you know what,

494
00:22:24,800 --> 00:22:27,800
Speaker 3: we got to start incentivizing people to create content, create

495
00:22:27,960 --> 00:22:32,600
Speaker 3: videos on Facebook. So they rolled out this monetization program

496
00:22:32,600 --> 00:22:35,639
Speaker 3: on there. It's paying creators a lot of money. And

497
00:22:35,720 --> 00:22:38,520
Speaker 3: so we're about a year into the Hard Knocks channel

498
00:22:39,040 --> 00:22:41,920
Speaker 3: and we get invited into this program and for a

499
00:22:41,960 --> 00:22:44,800
Speaker 3: couple months in the program, we're making twenty five to

500
00:22:44,800 --> 00:22:47,399
Speaker 3: thirty five thousand dollars a month. So this is like

501
00:22:47,480 --> 00:22:51,200
Speaker 3: a year to year and a half into Hard Knocks. However,

502
00:22:52,440 --> 00:22:56,560
Speaker 3: we knew content, but we didn't know the media business.

503
00:22:57,000 --> 00:22:59,520
Speaker 3: So for that reason, our entire business model and our

504
00:22:59,640 --> 00:23:03,480
Speaker 3: time mid monetization was just relying solely on ad revenue.

505
00:23:03,800 --> 00:23:06,639
Speaker 3: We didn't have a content agency at the time. We

506
00:23:06,680 --> 00:23:09,200
Speaker 3: have one now. We weren't monetizing in any other ways.

507
00:23:10,119 --> 00:23:12,040
Speaker 3: We were approached every once in a while to do

508
00:23:12,119 --> 00:23:14,440
Speaker 3: like a brand partnership or create content for a brand.

509
00:23:14,480 --> 00:23:16,000
Speaker 3: But even then it's like, at the time, we had

510
00:23:16,000 --> 00:23:18,920
Speaker 3: a couple hundred thousand followers on TikTok and didn't really

511
00:23:18,960 --> 00:23:20,920
Speaker 3: have a huge presence on Instagram, so we weren't making

512
00:23:20,920 --> 00:23:24,439
Speaker 3: any great money off of brands. And there's three co founders. However,

513
00:23:24,520 --> 00:23:26,680
Speaker 3: the ad revenue for those couple months that we were

514
00:23:26,680 --> 00:23:29,320
Speaker 3: making twenty five to thirty five thousand off of Facebook,

515
00:23:29,440 --> 00:23:33,840
Speaker 3: We're like, man, this is incredible, this is great. And

516
00:23:33,880 --> 00:23:37,199
Speaker 3: again one of those reoccurring pieces of advice that we

517
00:23:37,200 --> 00:23:39,840
Speaker 3: were receiving was to again put the money back into

518
00:23:39,840 --> 00:23:43,680
Speaker 3: the business. Don't be greedy, don't take the money for yourself, right,

519
00:23:44,000 --> 00:23:47,159
Speaker 3: which is what we did. So during those months that

520
00:23:47,160 --> 00:23:49,680
Speaker 3: we were getting paid like that, we were all paying

521
00:23:49,680 --> 00:23:53,639
Speaker 3: ourselves two thousand dollars a month, which is literally just

522
00:23:53,800 --> 00:23:56,840
Speaker 3: enough to cover rent and expenses. So we know, none

523
00:23:56,840 --> 00:23:59,200
Speaker 3: of us were saving money. We were just taking the

524
00:23:59,280 --> 00:24:02,359
Speaker 3: two thousand dollars month out each, you know, for the

525
00:24:02,400 --> 00:24:05,040
Speaker 3: three of us, which covered our rent, covered everything else.

526
00:24:05,440 --> 00:24:07,040
Speaker 3: Everything else went back into the business. Out of that

527
00:24:07,040 --> 00:24:10,720
Speaker 3: twenty five to thirty k well, when you post a

528
00:24:10,840 --> 00:24:14,119
Speaker 3: video on Facebook or Instagram or TikTok or YouTube. I

529
00:24:14,240 --> 00:24:17,840
Speaker 3: tell people this, when you post on their platform, you

530
00:24:18,000 --> 00:24:21,080
Speaker 3: no longer own that content. They own that content.

531
00:24:21,520 --> 00:24:22,240
Speaker 1: I didn't know that.

532
00:24:22,560 --> 00:24:26,439
Speaker 3: Well, they do because at the end of the day, Facebook, Instagram, YouTube,

533
00:24:26,440 --> 00:24:29,080
Speaker 3: then they can decide whether that piece of content stays up.

534
00:24:29,320 --> 00:24:31,080
Speaker 3: They can decide whether they want to pay you offered

535
00:24:31,119 --> 00:24:32,879
Speaker 3: or not. That's what I'm more so. Obviously, you as

536
00:24:32,920 --> 00:24:36,160
Speaker 3: the creator that posts it, that posts the content, Yes,

537
00:24:36,400 --> 00:24:38,560
Speaker 3: do you technically own the content. Sure, But at the

538
00:24:38,600 --> 00:24:40,080
Speaker 3: end of the day, when you post on their platform,

539
00:24:40,119 --> 00:24:41,240
Speaker 3: who owns the platform?

540
00:24:41,640 --> 00:24:42,040
Speaker 2: They do.

541
00:24:42,600 --> 00:24:45,520
Speaker 3: So for that reason, we posted a piece of content

542
00:24:45,560 --> 00:24:50,280
Speaker 3: on Facebook and it was our own interview, but something

543
00:24:50,280 --> 00:24:53,159
Speaker 3: got flagged and we ended up getting demonetized. So we

544
00:24:53,280 --> 00:24:55,840
Speaker 3: go from making like twenty five to thirty five thousand

545
00:24:55,880 --> 00:24:59,320
Speaker 3: dollars a month to literally like three to four thousand

546
00:24:59,359 --> 00:25:02,880
Speaker 3: dollars a month off of just Tiktoka. TikTok was still paying,

547
00:25:02,880 --> 00:25:06,480
Speaker 3: but TikTok at the time, you know, you know, paid pennies.

548
00:25:06,040 --> 00:25:07,639
Speaker 2: Compared to what they were paying.

549
00:25:07,920 --> 00:25:10,080
Speaker 3: So we go from making twenty five to thirty five

550
00:25:10,080 --> 00:25:12,000
Speaker 3: thousand dollars a month all the way down to three

551
00:25:12,040 --> 00:25:14,320
Speaker 3: to four thousand dollars a month between three people.

552
00:25:14,720 --> 00:25:15,040
Speaker 1: Wow.

553
00:25:15,080 --> 00:25:16,600
Speaker 3: And it was like that for a couple of months.

554
00:25:17,200 --> 00:25:19,320
Speaker 3: And you know, that's kind of when we're starting to

555
00:25:19,320 --> 00:25:22,399
Speaker 3: have the conversation like do we disband, Like do we.

556
00:25:22,480 --> 00:25:26,080
Speaker 1: Like we were like, yeah, well, well just because it's like.

557
00:25:26,080 --> 00:25:28,119
Speaker 3: You know, we weren't we weren't making any money off

558
00:25:28,160 --> 00:25:30,000
Speaker 3: of it, and it's like they were full time and

559
00:25:30,000 --> 00:25:32,440
Speaker 3: it's like, you know, again making three to four thousand

560
00:25:32,440 --> 00:25:36,200
Speaker 3: dollars a month, like, but what kept us afloat again

561
00:25:36,680 --> 00:25:38,360
Speaker 3: was those couple of months where we were only paying

562
00:25:38,440 --> 00:25:40,560
Speaker 3: us those two thousand dollars. We put a lot of

563
00:25:40,560 --> 00:25:43,080
Speaker 3: money back into the business, so we had a decent account.

564
00:25:43,080 --> 00:25:45,479
Speaker 3: We're like, hey, we just need to figure this this

565
00:25:45,520 --> 00:25:48,000
Speaker 3: thing out and we can you know, we'll be able

566
00:25:48,040 --> 00:25:51,120
Speaker 3: to bounce back. And so at that moment we came

567
00:25:51,160 --> 00:25:54,400
Speaker 3: to that, we realized that you cannot build a business

568
00:25:54,400 --> 00:25:56,960
Speaker 3: off of ad revenue because you don't determine how much

569
00:25:56,960 --> 00:25:58,960
Speaker 3: you're paid, you don't determine when you're paid, you don't

570
00:25:58,960 --> 00:26:01,720
Speaker 3: determine whether we get paid or not off of that content.

571
00:26:02,119 --> 00:26:04,199
Speaker 3: So we're like, we need to get savvy and it

572
00:26:04,240 --> 00:26:06,639
Speaker 3: reminds me of Also in twenty twenty three, I had

573
00:26:06,640 --> 00:26:09,000
Speaker 3: gone to like my first ever Mastermind with a bunch

574
00:26:09,080 --> 00:26:12,479
Speaker 3: of eight figure, seven, eight nine figure internet marketers, and

575
00:26:12,480 --> 00:26:14,679
Speaker 3: a gentleman said a statement to me that stuck with me,

576
00:26:15,160 --> 00:26:18,080
Speaker 3: you know, to this day, is that great businessmen are

577
00:26:18,160 --> 00:26:22,240
Speaker 3: terrible content creators, and great content creators are terrible businessmen.

578
00:26:22,720 --> 00:26:25,440
Speaker 3: And it's very true because some of the most successful

579
00:26:25,440 --> 00:26:28,760
Speaker 3: business people I know, they're terrible at content. Right, they

580
00:26:28,800 --> 00:26:31,320
Speaker 3: know their business, but they don't they don't know content. Yeah, yeah,

581
00:26:31,359 --> 00:26:34,359
Speaker 3: And most content creators that I know are broke. Like

582
00:26:34,440 --> 00:26:36,960
Speaker 3: most content creators, they don't understand the media business. They

583
00:26:36,960 --> 00:26:39,760
Speaker 3: don't know how to monetize it. So then we began

584
00:26:39,800 --> 00:26:43,280
Speaker 3: to look at, Okay, there's three of us, what do

585
00:26:43,359 --> 00:26:45,359
Speaker 3: we do to be able to kind of get on

586
00:26:45,400 --> 00:26:48,520
Speaker 3: the right track and figure this thing out? And it

587
00:26:48,560 --> 00:26:50,360
Speaker 3: reminds me of I'll give you one other less said

588
00:26:50,400 --> 00:26:52,480
Speaker 3: it than you know, you'll pass it back on to you.

589
00:26:52,560 --> 00:26:55,840
Speaker 3: But there was a gentleman out in Scottsdale, Arizona. He

590
00:26:55,880 --> 00:26:58,760
Speaker 3: owns like four eight figure businesses, huge real estate guys.

591
00:26:58,840 --> 00:27:01,159
Speaker 3: Name's Cody Sperber, And he told me a piece of

592
00:27:01,240 --> 00:27:04,760
Speaker 3: advice that you know, I love this piece of advice

593
00:27:04,920 --> 00:27:08,680
Speaker 3: is that a savvy entrepreneur he looks at their business

594
00:27:08,920 --> 00:27:11,480
Speaker 3: and looks at two things. Number one, all of the

595
00:27:11,520 --> 00:27:13,760
Speaker 3: people making money off of their efforts, and number two,

596
00:27:13,880 --> 00:27:15,280
Speaker 3: all of the different ways in which they can be

597
00:27:15,320 --> 00:27:18,760
Speaker 3: making money. So it's that vertical integration. So the wealthiest,

598
00:27:18,760 --> 00:27:21,959
Speaker 3: the most successful people that I know, they look at

599
00:27:21,960 --> 00:27:25,000
Speaker 3: their core business and they look at how are my

600
00:27:25,080 --> 00:27:27,359
Speaker 3: competitors or how are my customers, like how are people

601
00:27:27,400 --> 00:27:29,040
Speaker 3: making money off of me? And I'm going to go

602
00:27:29,080 --> 00:27:30,520
Speaker 3: start a business there where I'm going I'm going to

603
00:27:30,600 --> 00:27:35,119
Speaker 3: integrate my business there or like okay, us right, our

604
00:27:35,160 --> 00:27:38,560
Speaker 3: core business was media was attention. How can we use

605
00:27:38,560 --> 00:27:40,760
Speaker 3: our platform to then begin to make money? Which is

606
00:27:40,800 --> 00:27:43,320
Speaker 3: exactly what we did. And you know our first thing

607
00:27:43,359 --> 00:27:45,920
Speaker 3: we started, Okay, we're interewing wealthy people. We're going viral

608
00:27:45,960 --> 00:27:50,159
Speaker 3: with wealthy people. That's start a marketing agency to therefore,

609
00:27:50,200 --> 00:27:52,080
Speaker 3: we'll go viral with them and then we'll close them

610
00:27:52,080 --> 00:27:55,159
Speaker 3: on doing their content. Let's build their personal brands. And

611
00:27:55,200 --> 00:27:57,760
Speaker 3: so we have a content agency where we work with

612
00:27:57,760 --> 00:28:00,879
Speaker 3: some of the biggest, most well known entrepreneurs in the space.

613
00:28:01,359 --> 00:28:03,359
Speaker 3: And we do their personal brand. So it's like, okay,

614
00:28:03,359 --> 00:28:06,720
Speaker 3: there's one business. We're like, Okay, the number one question

615
00:28:06,760 --> 00:28:08,840
Speaker 3: that we get asked is how do you connect with

616
00:28:08,880 --> 00:28:10,959
Speaker 3: these people? How do we get access to them? So

617
00:28:11,000 --> 00:28:13,840
Speaker 3: we started and built one of the biggest online communities

618
00:28:13,880 --> 00:28:15,879
Speaker 3: for business owners to get I saw that connect and

619
00:28:16,200 --> 00:28:19,200
Speaker 3: be able to you know, learn every week from them.

620
00:28:19,240 --> 00:28:22,359
Speaker 3: So it's like, that's that's what it's all about. It's like, Okay,

621
00:28:22,520 --> 00:28:25,359
Speaker 3: this is our core business. It's attention, we get eyeballs.

622
00:28:25,480 --> 00:28:27,800
Speaker 3: How do we now monetize this? And you know, in

623
00:28:27,840 --> 00:28:30,480
Speaker 3: doing that, you know, that's that's what enabled us to

624
00:28:30,520 --> 00:28:33,120
Speaker 3: kind of come back from that adversity was having that,

625
00:28:33,200 --> 00:28:36,560
Speaker 3: you know, a couple months of operating expenses in the business.

626
00:28:36,600 --> 00:28:39,360
Speaker 3: We're like, hey, you know, we can either give this

627
00:28:39,440 --> 00:28:41,240
Speaker 3: up or we can keep going. And we did and

628
00:28:41,280 --> 00:28:42,200
Speaker 3: it was worth it.

629
00:28:42,400 --> 00:28:46,480
Speaker 1: Wow. And then during this little this, I want to say,

630
00:28:46,720 --> 00:28:48,760
Speaker 1: how long was your hurdle for that gap?

631
00:28:48,960 --> 00:28:49,920
Speaker 2: Six months at least?

632
00:28:50,000 --> 00:28:52,880
Speaker 1: Yeah, you guys were almost getting down to the wire.

633
00:28:52,920 --> 00:28:53,400
Speaker 2: It was a while.

634
00:28:53,440 --> 00:28:54,960
Speaker 3: I mean, I mean yeah, I mean I would say

635
00:28:55,000 --> 00:28:57,400
Speaker 3: maybe like three to four months into it, we may

636
00:28:57,440 --> 00:28:59,800
Speaker 3: have closed our first client, but we didn't know anything

637
00:28:59,800 --> 00:29:02,400
Speaker 3: about about scaling. We didn't we didn't know. I mean again,

638
00:29:02,480 --> 00:29:05,040
Speaker 3: we've been learning a lot about business, but we weren't

639
00:29:05,240 --> 00:29:08,760
Speaker 3: implementing it. And I always say that information changes situations,

640
00:29:08,760 --> 00:29:12,520
Speaker 3: but only through implementation. And so you know, now it's like, okay,

641
00:29:12,640 --> 00:29:15,640
Speaker 3: we are genuinely like learning from these people and we're

642
00:29:15,720 --> 00:29:18,120
Speaker 3: constantly adapting, like we'll pay to have a phone call

643
00:29:18,160 --> 00:29:21,120
Speaker 3: with somebody successful. I mean obviously now our rolodex, our

644
00:29:21,120 --> 00:29:25,360
Speaker 3: network is unbelievable, and you know, we do our best

645
00:29:25,400 --> 00:29:28,160
Speaker 3: to provide a value to as many people as possible,

646
00:29:28,200 --> 00:29:30,800
Speaker 3: and as many of these people that we really really

647
00:29:31,080 --> 00:29:33,240
Speaker 3: you know, value and therefore it's like hey, if we

648
00:29:33,280 --> 00:29:35,640
Speaker 3: go to ask them a question, or hey, would you

649
00:29:35,640 --> 00:29:37,200
Speaker 3: invest in this if you were us or whatever it

650
00:29:37,200 --> 00:29:40,040
Speaker 3: may be, it's now like never like a hard ass,

651
00:29:40,080 --> 00:29:42,040
Speaker 3: just because we've really done a good job about building

652
00:29:42,040 --> 00:29:44,800
Speaker 3: those relationships and stuff like that. But it was it

653
00:29:44,880 --> 00:29:47,080
Speaker 3: was a good bit of time, you know. So and

654
00:29:47,120 --> 00:29:49,600
Speaker 3: then I would say, we really didn't start making good

655
00:29:49,680 --> 00:29:54,840
Speaker 3: money until probably sometime mid to late twenty twenty three,

656
00:29:54,880 --> 00:29:57,800
Speaker 3: and then we started to clear six figure months. I

657
00:29:57,840 --> 00:30:02,600
Speaker 3: would say probably back like last like June, like last June,

658
00:30:03,280 --> 00:30:05,240
Speaker 3: like like last summer was when we started. Ever since

659
00:30:05,280 --> 00:30:07,040
Speaker 3: then we've been clearing six figure months and then our

660
00:30:07,080 --> 00:30:10,400
Speaker 3: biggest month was this past December where we did over

661
00:30:10,440 --> 00:30:12,840
Speaker 3: six hundred thousand and revenue and then half a million of.

662
00:30:12,800 --> 00:30:16,080
Speaker 2: That was profit. So geez, the half a million profit

663
00:30:16,160 --> 00:30:16,920
Speaker 2: last December.

664
00:30:18,000 --> 00:30:23,640
Speaker 1: Now, so you have the school that people can they

665
00:30:23,680 --> 00:30:29,000
Speaker 1: pay to subscribe, and how when you were going about

666
00:30:29,320 --> 00:30:35,480
Speaker 1: building that school, how did you work out the infrastructure

667
00:30:35,480 --> 00:30:37,640
Speaker 1: of how you were going to lay that all out.

668
00:30:38,200 --> 00:30:41,000
Speaker 3: This is a great question, and this is where a

669
00:30:41,000 --> 00:30:44,360
Speaker 3: lot of people go wrong, is it? And I'll give

670
00:30:44,400 --> 00:30:46,240
Speaker 3: you one more little setback.

671
00:30:46,320 --> 00:30:47,720
Speaker 1: You can give me as many as you want.

672
00:30:47,760 --> 00:30:50,640
Speaker 3: Okay, absolutely well, this is just probably like the worst

673
00:30:51,360 --> 00:30:53,720
Speaker 3: one of, if not the worst financial decisions that us

674
00:30:53,760 --> 00:30:56,440
Speaker 3: as a company ever made. So one of the biggest

675
00:30:56,480 --> 00:31:00,920
Speaker 3: mistakes that content creators make is that they get shiny

676
00:31:00,960 --> 00:31:04,880
Speaker 3: object syndrome to where they're like, Okay, you know, I

677
00:31:05,520 --> 00:31:07,240
Speaker 3: just went viral, I'm getting followers and all this, and

678
00:31:07,280 --> 00:31:09,160
Speaker 3: that I'm going to start a clothing company. I'm going

679
00:31:09,240 --> 00:31:13,640
Speaker 3: to start an e commerce store, without even you know,

680
00:31:14,040 --> 00:31:17,520
Speaker 3: thinking about the most important thing within the audience, which.

681
00:31:17,360 --> 00:31:19,160
Speaker 2: Is why they actually follow you.

682
00:31:19,880 --> 00:31:24,360
Speaker 3: So what we did probably this may be like a

683
00:31:24,480 --> 00:31:27,680
Speaker 3: you know, twenty twenty two, so probably when we started

684
00:31:27,680 --> 00:31:30,080
Speaker 3: to make a little bit of money. Actually maybe maybe

685
00:31:30,080 --> 00:31:33,800
Speaker 3: this was actually I'm sorry, this was actually probably before

686
00:31:33,840 --> 00:31:37,480
Speaker 3: we even got demonetized. So we were again having those

687
00:31:37,520 --> 00:31:39,920
Speaker 3: months where we were doing decently off of like just

688
00:31:39,960 --> 00:31:42,160
Speaker 3: the ad revenue, probably like a year, year and a

689
00:31:42,200 --> 00:31:45,360
Speaker 3: half in, and we're like, you know, what we should do.

690
00:31:45,840 --> 00:31:49,160
Speaker 3: We're like, since we're doing you know, these interviews that

691
00:31:49,240 --> 00:31:52,640
Speaker 3: are motivational, we're interviewing successful people, we should start we

692
00:31:52,840 --> 00:31:55,680
Speaker 3: should start a canvas store, like you know how like

693
00:31:55,680 --> 00:31:57,360
Speaker 3: there's like motivational.

694
00:31:56,800 --> 00:31:58,200
Speaker 2: Like law art and stuff like that.

695
00:31:59,200 --> 00:32:02,120
Speaker 3: We're like, that'd be a great idea, and we're all going, yeah, yeah, yeah,

696
00:32:02,120 --> 00:32:06,080
Speaker 3: like let's do it. And we even to the point

697
00:32:06,120 --> 00:32:08,480
Speaker 3: where we were serious about it. We started to work

698
00:32:08,480 --> 00:32:12,240
Speaker 3: on it, and we even, you know, for three months

699
00:32:13,520 --> 00:32:18,640
Speaker 3: hired or invested in invested five thousand dollars a month

700
00:32:19,120 --> 00:32:22,680
Speaker 3: in an outsourced CMO. I mean, we had somebody that

701
00:32:22,720 --> 00:32:26,600
Speaker 3: we knew who was incredibly talented, like probably one of

702
00:32:26,640 --> 00:32:30,840
Speaker 3: the most well respected Internet marketers e commerce entrepreneurs that

703
00:32:30,880 --> 00:32:33,239
Speaker 3: I actually know to this day is absolutely crushing it.

704
00:32:34,240 --> 00:32:36,120
Speaker 3: We paid them five thousand dollars a month for three

705
00:32:36,160 --> 00:32:38,520
Speaker 3: months to come in and help us build it out

706
00:32:38,520 --> 00:32:40,800
Speaker 3: and help us market it and sell it. Offer us

707
00:32:40,880 --> 00:32:44,880
Speaker 3: to maybe sell five to ten canvases. So we spent

708
00:32:44,960 --> 00:32:48,440
Speaker 3: fifteen thousand dollars and literally we lost more when you

709
00:32:48,480 --> 00:32:51,600
Speaker 3: talk about paying for the designers, the management, like everything else.

710
00:32:52,240 --> 00:32:55,040
Speaker 3: And the reason why is because we never talked to

711
00:32:55,080 --> 00:32:57,400
Speaker 3: the customer. We never talked to the audience. We never

712
00:32:57,440 --> 00:32:59,680
Speaker 3: figured out is this something that they even want, that

713
00:32:59,680 --> 00:33:00,479
Speaker 3: they interested in?

714
00:33:00,960 --> 00:33:01,320
Speaker 2: And so.

715
00:33:03,200 --> 00:33:04,960
Speaker 3: But like Mark Cuban always says, is that it's like

716
00:33:05,040 --> 00:33:06,960
Speaker 3: nobody's going to come save your business. Like a lot

717
00:33:06,960 --> 00:33:10,280
Speaker 3: of people have this idea that, oh, you know, I

718
00:33:10,360 --> 00:33:12,600
Speaker 3: completely agree with the fact that do you need to

719
00:33:12,720 --> 00:33:17,320
Speaker 3: hire like people, bring them on, do partnerships a million percent?

720
00:33:17,440 --> 00:33:19,719
Speaker 3: Like my whole thing is is like I'd rather have

721
00:33:19,760 --> 00:33:21,640
Speaker 3: a slice of the pie than one hundred percent of

722
00:33:21,640 --> 00:33:25,360
Speaker 3: a great Whereas like if people are genuinely talented and they're.

723
00:33:25,960 --> 00:33:28,880
Speaker 1: The way you talk is just you got to repeat that.

724
00:33:28,800 --> 00:33:31,360
Speaker 2: It's in sound bites, right, No, but the one.

725
00:33:31,360 --> 00:33:36,440
Speaker 1: Hundred of piece of a pie.

726
00:33:34,840 --> 00:33:36,640
Speaker 2: This is genuinely like beautiful.

727
00:33:36,720 --> 00:33:38,400
Speaker 3: One of my favorite and the most important things because

728
00:33:38,680 --> 00:33:40,520
Speaker 3: a lot of a lot of entrepreneurs they want to

729
00:33:40,560 --> 00:33:44,720
Speaker 3: be the solo preneur and do everything themselves without realizing that, hey,

730
00:33:45,280 --> 00:33:47,600
Speaker 3: maybe you know, like I said, perfect example is like

731
00:33:47,600 --> 00:33:49,720
Speaker 3: a content creator who's great at content, but they suck

732
00:33:49,760 --> 00:33:54,040
Speaker 3: at business. It's like, dude, go find somebody that is

733
00:33:54,080 --> 00:33:56,760
Speaker 3: incredible at business. They know how to build this out,

734
00:33:56,840 --> 00:33:59,000
Speaker 3: they know how to market it, and you just do

735
00:33:59,080 --> 00:34:00,920
Speaker 3: what you do, which is create content. And that's like

736
00:34:00,960 --> 00:34:04,160
Speaker 3: my philosophy even with me and my two other co founders,

737
00:34:04,160 --> 00:34:06,560
Speaker 3: my brother and my friend, is like, hey, they know

738
00:34:06,960 --> 00:34:10,960
Speaker 3: that I'm incredible at creating content. So with their philosophy

739
00:34:10,960 --> 00:34:12,239
Speaker 3: with me, it's like, due, go book the flight. You

740
00:34:12,239 --> 00:34:14,480
Speaker 3: want to go film there, just go book it. Even

741
00:34:14,600 --> 00:34:16,560
Speaker 3: in those even before we were starting to make like

742
00:34:16,800 --> 00:34:17,600
Speaker 3: really good money.

743
00:34:17,520 --> 00:34:19,680
Speaker 2: They were like, dude, just book the flight. Just book it,

744
00:34:19,920 --> 00:34:21,200
Speaker 2: you know, And.

745
00:34:21,080 --> 00:34:24,080
Speaker 3: That's like a great way to operate if you're strategic

746
00:34:24,120 --> 00:34:27,880
Speaker 3: about it. But yes, it's you know, as an entrepreneur,

747
00:34:28,040 --> 00:34:30,600
Speaker 3: I would rather have a slice of a pie than

748
00:34:30,640 --> 00:34:32,480
Speaker 3: one hundred percent of a great meaning. It's like if

749
00:34:32,840 --> 00:34:36,000
Speaker 3: you partner up with somebody who is extremely good at

750
00:34:36,000 --> 00:34:38,440
Speaker 3: an area where you're not and you in your skill

751
00:34:38,480 --> 00:34:41,359
Speaker 3: sets can complement one another. You're going to make significantly

752
00:34:41,360 --> 00:34:45,160
Speaker 3: more money even though you're giving split of the money,

753
00:34:45,160 --> 00:34:47,520
Speaker 3: as opposed to you trying to do everything yourself, because

754
00:34:47,560 --> 00:34:49,120
Speaker 3: there's only so much that you can do. There's only

755
00:34:49,160 --> 00:34:52,080
Speaker 3: so much you know, area for growing that you can

756
00:34:52,120 --> 00:34:55,600
Speaker 3: do if you're trying to do everything yourself. And so, yeah,

757
00:34:55,840 --> 00:34:58,520
Speaker 3: I think that that was, you know, incredibly important likes.

758
00:34:58,520 --> 00:35:00,720
Speaker 3: What I was saying is like, I'm a huge advocate

759
00:35:00,719 --> 00:35:04,200
Speaker 3: of that. But at the same time, it's like, you know,

760
00:35:04,360 --> 00:35:08,640
Speaker 3: most people they fail to ask their audiences why people

761
00:35:08,680 --> 00:35:12,440
Speaker 3: follow them. And over the last couple of years, as

762
00:35:12,480 --> 00:35:15,840
Speaker 3: we were starting to interview more super high network people,

763
00:35:16,480 --> 00:35:19,880
Speaker 3: billionaires and stuff like that, people were always asking us

764
00:35:19,920 --> 00:35:22,719
Speaker 3: and dming us saying, hey, who is this How can

765
00:35:22,760 --> 00:35:26,480
Speaker 3: I get access to them? How you know, could you

766
00:35:26,480 --> 00:35:30,120
Speaker 3: send us their contact and all this stuff. So to us,

767
00:35:30,120 --> 00:35:32,439
Speaker 3: we're like, Okay, the number one reason why people reach

768
00:35:32,440 --> 00:35:36,600
Speaker 3: out to us is literally for the ability to get

769
00:35:36,600 --> 00:35:39,520
Speaker 3: in contact with or to figure out how we're meeting

770
00:35:39,600 --> 00:35:42,279
Speaker 3: these people. And so we started to realize that, hey,

771
00:35:42,600 --> 00:35:45,680
Speaker 3: you know what business we're actually in, Yes, we're in media.

772
00:35:46,080 --> 00:35:49,680
Speaker 3: But we're in the bridging business where we're bridging everyday

773
00:35:49,840 --> 00:35:54,239
Speaker 3: people consumers of content, and we're bridging them directly to

774
00:35:55,120 --> 00:35:57,279
Speaker 3: the you know, some of the most successful people in

775
00:35:57,280 --> 00:36:01,760
Speaker 3: the entire world. And for that reason, you know, we're like, okay,

776
00:36:02,719 --> 00:36:06,040
Speaker 3: let's it just made sense for us to think about

777
00:36:06,080 --> 00:36:09,880
Speaker 3: building a community that connects the everyday people directly to

778
00:36:10,000 --> 00:36:12,960
Speaker 3: these people, which is exactly what we did. And obviously

779
00:36:13,400 --> 00:36:16,359
Speaker 3: it took you know, six months plus to be able

780
00:36:16,360 --> 00:36:19,319
Speaker 3: to build out the infrastructure. You know, there's a lot

781
00:36:19,320 --> 00:36:22,719
Speaker 3: of on demand content, master classes, there's weekly calls. But

782
00:36:22,800 --> 00:36:25,000
Speaker 3: we also did a lot of you know, polling, like

783
00:36:25,040 --> 00:36:27,760
Speaker 3: saying stuff like, hey, if we built an online platform

784
00:36:27,840 --> 00:36:30,439
Speaker 3: or community, what would you guys want to see in there?

785
00:36:30,840 --> 00:36:33,080
Speaker 3: Or out of these four things, what is the number one,

786
00:36:33,160 --> 00:36:35,399
Speaker 3: like most important or like thing that you would want

787
00:36:35,400 --> 00:36:37,040
Speaker 3: the most And we did a lot of that for

788
00:36:37,040 --> 00:36:38,880
Speaker 3: a couple of months, and I think that's very important

789
00:36:38,920 --> 00:36:41,080
Speaker 3: and very underrated that a lot of people mess up

790
00:36:41,080 --> 00:36:45,160
Speaker 3: on when they're building their brand, creating content. Starting to

791
00:36:45,160 --> 00:36:48,359
Speaker 3: get some traction is like before going all in saying Okay,

792
00:36:48,360 --> 00:36:50,640
Speaker 3: I'm going to start a clothing company, what if people

793
00:36:50,640 --> 00:36:53,320
Speaker 3: aren't following you for what you're wearing. Like for example,

794
00:36:53,719 --> 00:36:56,000
Speaker 3: I would argue, I would say that I probably know

795
00:36:56,080 --> 00:37:00,000
Speaker 3: more about content and you know, just virality, the algorith

796
00:37:00,160 --> 00:37:02,200
Speaker 3: them as a whole, more than ninety nine point nine

797
00:37:02,320 --> 00:37:05,239
Speaker 3: nine nine nine percent of people. However, people don't follow

798
00:37:05,360 --> 00:37:07,640
Speaker 3: me because of that. People don't follow our channel to

799
00:37:07,640 --> 00:37:09,520
Speaker 3: the School of hard Knocks, because we know how to

800
00:37:09,520 --> 00:37:10,040
Speaker 3: go viral.

801
00:37:10,280 --> 00:37:10,839
Speaker 2: So like if I.

802
00:37:10,800 --> 00:37:14,840
Speaker 3: Wanted to, you know, build and sell, attempt to sell

803
00:37:14,920 --> 00:37:18,479
Speaker 3: the viral video blueprint or how to go from zero

804
00:37:18,760 --> 00:37:21,759
Speaker 3: to a million followers on social media, it probably wouldn't hit.

805
00:37:22,000 --> 00:37:24,399
Speaker 3: I mean, are there some people that maybe would bite

806
00:37:24,440 --> 00:37:26,760
Speaker 3: just because of the sheer amount of volume and eyes

807
00:37:26,760 --> 00:37:30,719
Speaker 3: that we have. I'm sure right, But is that what

808
00:37:30,760 --> 00:37:33,719
Speaker 3: would make the most sense for our existing audience and

809
00:37:33,760 --> 00:37:35,920
Speaker 3: our existing type of content and why people are actually

810
00:37:35,920 --> 00:37:38,520
Speaker 3: following us. Definitely not so. And a lot of it

811
00:37:38,560 --> 00:37:40,719
Speaker 3: is you have to remove your bias out of it.

812
00:37:41,080 --> 00:37:44,080
Speaker 3: You have to remove any emotional attachment that you have to, oh,

813
00:37:44,080 --> 00:37:45,960
Speaker 3: I'm great at this, I should go sell this. Yeah,

814
00:37:46,000 --> 00:37:47,800
Speaker 3: And when it's like no, it's like what if people

815
00:37:47,880 --> 00:37:51,440
Speaker 3: actually want, you know, I interviewed a gentleman. He sold

816
00:37:51,480 --> 00:37:53,439
Speaker 3: his company to Hilton for two point two billion dollars.

817
00:37:53,440 --> 00:37:56,759
Speaker 3: Stephen Klubek, he's actually running for governor of California. And

818
00:37:57,880 --> 00:38:00,319
Speaker 3: he said, and he said that it's like, you know,

819
00:38:00,600 --> 00:38:03,160
Speaker 3: the most that's what he always preaches, is like talk

820
00:38:03,239 --> 00:38:06,440
Speaker 3: to your customer, talk to the you know, he owned

821
00:38:06,480 --> 00:38:09,480
Speaker 3: like over four hundred hotels in thirty five countries and

822
00:38:09,520 --> 00:38:11,719
Speaker 3: so that was that's his thing. It's like him being

823
00:38:11,719 --> 00:38:14,279
Speaker 3: in the hospitality business. He's always talking to people. He

824
00:38:14,360 --> 00:38:15,759
Speaker 3: what can we do better? Well, you know, what is

825
00:38:15,760 --> 00:38:18,000
Speaker 3: it that we could add to our resort to improve

826
00:38:18,040 --> 00:38:19,640
Speaker 3: and stuff like that. And now his big thing is

827
00:38:19,680 --> 00:38:22,520
Speaker 3: like with the people of California is it's like you know,

828
00:38:22,640 --> 00:38:24,120
Speaker 3: he his he said it this way that made it

829
00:38:24,120 --> 00:38:26,240
Speaker 3: really interesting to me, is like that, like the people

830
00:38:26,239 --> 00:38:29,759
Speaker 3: of Californias are like customers of California. And so hearing

831
00:38:29,800 --> 00:38:32,440
Speaker 3: that perspective, even shifting it to like what we're doing

832
00:38:32,680 --> 00:38:35,960
Speaker 3: as a you know, content creator building out this businesses

833
00:38:36,040 --> 00:38:40,320
Speaker 3: like we are always constantly trying to talk to different people.

834
00:38:40,480 --> 00:38:44,040
Speaker 3: Are you familiar with Steve Madden the Clothes? So, so

835
00:38:44,400 --> 00:38:47,200
Speaker 3: I interviewed him and one of the most fascinating things

836
00:38:47,239 --> 00:38:49,759
Speaker 3: that I saw him do after we interviewed him, We're

837
00:38:49,760 --> 00:38:52,160
Speaker 3: outside of his you know, apartment in New York City

838
00:38:53,160 --> 00:38:56,960
Speaker 3: and he's just stopping you know, random random ladies on

839
00:38:57,000 --> 00:38:57,880
Speaker 3: the street, asking.

840
00:38:57,760 --> 00:38:59,000
Speaker 2: Where'd you get your shoes from?

841
00:38:59,239 --> 00:39:01,080
Speaker 3: And he's just talking different people about what do you

842
00:39:01,200 --> 00:39:02,680
Speaker 3: like about them and all that. And I'm like, here's

843
00:39:02,840 --> 00:39:05,879
Speaker 3: this Guy's a billionaire, his companies two to three billion

844
00:39:05,920 --> 00:39:08,560
Speaker 3: dollars a year in sales, and he's just talking to

845
00:39:08,800 --> 00:39:11,279
Speaker 3: random people asking them about their shoes and stuff like that.

846
00:39:11,320 --> 00:39:14,319
Speaker 3: And I'm like, that's really interesting. So even I learned

847
00:39:14,320 --> 00:39:17,120
Speaker 3: a little bit, a little bit from everybody, but that's

848
00:39:17,120 --> 00:39:20,319
Speaker 3: something that I've really you know, those couple things have

849
00:39:20,480 --> 00:39:22,480
Speaker 3: really made sense to me when it comes to like

850
00:39:22,520 --> 00:39:25,240
Speaker 3: the decision for us building out. That's what went into

851
00:39:26,000 --> 00:39:28,399
Speaker 3: thinking about launching the community and the infrastructure for that.

852
00:39:28,880 --> 00:39:32,759
Speaker 1: Yeah, I get I get nervous anytime, even with eating

853
00:39:32,800 --> 00:39:35,040
Speaker 1: while broke. If I'm like all of our revenue is

854
00:39:35,040 --> 00:39:38,360
Speaker 1: coming from one area, I like to see split. I'm like,

855
00:39:38,640 --> 00:39:41,880
Speaker 1: I don't mind on one part taking up thirty to

856
00:39:41,920 --> 00:39:45,600
Speaker 1: forty percent, but anytime it hits over that forty percent

857
00:39:45,640 --> 00:39:47,920
Speaker 1: where all of our revenues coming from, I'm like, we

858
00:39:48,120 --> 00:39:50,840
Speaker 1: gotta find something else. We have to start really thinking.

859
00:39:51,360 --> 00:39:54,600
Speaker 1: But it seems like you guys started to do that

860
00:39:54,640 --> 00:39:57,279
Speaker 1: once to monotize. Once the life supply kind of came out,

861
00:39:57,320 --> 00:39:59,960
Speaker 1: you guys were like, oh, snap, was there another painful

862
00:40:00,239 --> 00:40:02,319
Speaker 1: lesson in the business where it was just like with that,

863
00:40:02,440 --> 00:40:06,080
Speaker 1: you literally kept you guys, started to argue, maybe kept

864
00:40:06,120 --> 00:40:08,200
Speaker 1: up at night, started reaching out to your parents like

865
00:40:08,280 --> 00:40:08,840
Speaker 1: I don't.

866
00:40:08,640 --> 00:40:12,520
Speaker 3: Know, you know, I don't know. I know that one

867
00:40:12,560 --> 00:40:15,200
Speaker 3: thing I'll say about the partnership that I have with

868
00:40:15,320 --> 00:40:18,120
Speaker 3: my brother and a good friend. And I think this

869
00:40:18,200 --> 00:40:20,080
Speaker 3: is also very important because a lot of people will

870
00:40:20,200 --> 00:40:24,400
Speaker 3: argue against going into business with friends and family, but

871
00:40:24,719 --> 00:40:26,560
Speaker 3: I don't see it that way. I think there's one

872
00:40:27,920 --> 00:40:30,560
Speaker 3: thing that you guys do have to have in order

873
00:40:30,600 --> 00:40:33,480
Speaker 3: for you to partner up, because I think the beautiful

874
00:40:33,480 --> 00:40:37,120
Speaker 3: thing about going into business with family or childhood friends

875
00:40:37,560 --> 00:40:40,239
Speaker 3: where you know the kind of people that you are

876
00:40:40,280 --> 00:40:41,839
Speaker 3: and what I mean kind of people, not what you're

877
00:40:41,840 --> 00:40:44,520
Speaker 3: good at and what you're bad at, but genuinely like

878
00:40:44,600 --> 00:40:46,480
Speaker 3: when I see and I hear from a lot of

879
00:40:46,600 --> 00:40:50,960
Speaker 3: entrepreneurs about why their business failed or why big companies failed,

880
00:40:51,440 --> 00:40:53,719
Speaker 3: a lot of it had to do with a bad

881
00:40:53,760 --> 00:40:59,040
Speaker 3: disagreement or dishonesty between the partners or the founders or

882
00:40:59,080 --> 00:41:01,759
Speaker 3: whatever it may be. And that's the one thing is

883
00:41:01,800 --> 00:41:05,400
Speaker 3: that I can say confidently that you know, between myself,

884
00:41:05,640 --> 00:41:09,560
Speaker 3: my brother, my other partner, I know them morally. I

885
00:41:09,640 --> 00:41:11,680
Speaker 3: know that our values are all aligned, that we're all

886
00:41:11,719 --> 00:41:14,000
Speaker 3: on sync, and that I wouldn't ever have to worry

887
00:41:14,000 --> 00:41:16,600
Speaker 3: about somebody taking a dollar behind somebody's back out of

888
00:41:16,640 --> 00:41:19,200
Speaker 3: the business or doing something dishonest. I know that for

889
00:41:19,239 --> 00:41:20,960
Speaker 3: a fact. I know for a fact that I wouldn't

890
00:41:20,960 --> 00:41:24,120
Speaker 3: do that to them, obviously because I love them, but obviously,

891
00:41:24,120 --> 00:41:25,960
Speaker 3: like I just was raised in a way that like, hey,

892
00:41:25,960 --> 00:41:27,520
Speaker 3: that's not that's not the right thing to do, no

893
00:41:27,560 --> 00:41:30,359
Speaker 3: matter what point you get to. And it's it's really

894
00:41:30,440 --> 00:41:32,399
Speaker 3: cool to be able to know that and know that, hey,

895
00:41:32,400 --> 00:41:35,520
Speaker 3: if we're in this shit together, like even you know,

896
00:41:35,640 --> 00:41:37,239
Speaker 3: during what we call like the trench days, where we

897
00:41:37,239 --> 00:41:40,440
Speaker 3: were just making two thousand dollars got demonetized down to

898
00:41:40,440 --> 00:41:41,920
Speaker 3: the point where we're making we're making like four k

899
00:41:41,960 --> 00:41:44,399
Speaker 3: a month collectively for a couple of months. Even during

900
00:41:44,400 --> 00:41:47,840
Speaker 3: those days, we were still just very very you know,

901
00:41:48,000 --> 00:41:50,400
Speaker 3: close with one another, and we're really in it together.

902
00:41:50,880 --> 00:41:54,680
Speaker 3: But the problem with that is going into business with

903
00:41:54,760 --> 00:41:57,440
Speaker 3: people that you know and that you love, is that

904
00:41:57,520 --> 00:42:01,440
Speaker 3: it does create a sense of comp fortibility for a

905
00:42:01,440 --> 00:42:05,960
Speaker 3: lot of people, to where when you're you know, constantly around.

906
00:42:05,640 --> 00:42:08,279
Speaker 2: People that you grew up with or that you live with, you.

907
00:42:08,160 --> 00:42:10,719
Speaker 3: Can become very comfortable because it's what you're used to,

908
00:42:10,840 --> 00:42:12,600
Speaker 3: whereas it's like okay. That's why people always say it's

909
00:42:12,600 --> 00:42:15,120
Speaker 3: like get out of your hometown, go do something uncomfortable.

910
00:42:15,120 --> 00:42:16,880
Speaker 3: I think that's some of the best advice that you

911
00:42:16,920 --> 00:42:19,760
Speaker 3: can ever give somebody is to like literally like leave hometown,

912
00:42:19,840 --> 00:42:22,680
Speaker 3: go get uncomfortable. It's gonna you know. To me, low

913
00:42:22,719 --> 00:42:25,640
Speaker 3: pressure means low performance. So even causing you to have

914
00:42:25,719 --> 00:42:28,440
Speaker 3: a little bit of like pressure where you have to

915
00:42:28,480 --> 00:42:30,440
Speaker 3: make you have to meet people, you got to make connections,

916
00:42:30,480 --> 00:42:32,640
Speaker 3: you got to build without knowing people. I think that's

917
00:42:32,680 --> 00:42:37,279
Speaker 3: a great thing. But I don't think we ever experienced

918
00:42:37,280 --> 00:42:41,640
Speaker 3: that comfortability because we were never afraid to put one

919
00:42:41,680 --> 00:42:44,040
Speaker 3: another in check. And most importantly, like I said that

920
00:42:44,080 --> 00:42:46,160
Speaker 3: one thing that you have to have is that you

921
00:42:46,200 --> 00:42:49,399
Speaker 3: cannot be or you cannot be surrounded by a yes man,

922
00:42:49,960 --> 00:42:53,320
Speaker 3: and none of us were yes man, meaning if somebody

923
00:42:53,360 --> 00:42:56,120
Speaker 3: felt a certain way about something but the other person

924
00:42:56,160 --> 00:42:59,720
Speaker 3: completely disagreed. We were not afraid to just butt heads

925
00:43:00,160 --> 00:43:01,880
Speaker 3: to the point where it's like it could go on

926
00:43:02,000 --> 00:43:06,720
Speaker 3: for a while, just like arguing, like, you know, pretty harshly,

927
00:43:07,080 --> 00:43:09,279
Speaker 3: you know, genuinely. Yeah, I would say like yep, not

928
00:43:09,320 --> 00:43:12,040
Speaker 3: in not in a nice way sometimes. And that's a

929
00:43:12,080 --> 00:43:14,440
Speaker 3: great thing about having that third partners that they were

930
00:43:14,480 --> 00:43:17,000
Speaker 3: able to you know, when you have two people or

931
00:43:17,000 --> 00:43:18,799
Speaker 3: that third partner's able to kind of go in there

932
00:43:19,160 --> 00:43:21,399
Speaker 3: and reason with one of them or go agree with

933
00:43:21,560 --> 00:43:24,160
Speaker 3: one of the two, it's you're able to kind of

934
00:43:24,200 --> 00:43:26,560
Speaker 3: come to a decision in a better way because that

935
00:43:26,600 --> 00:43:29,520
Speaker 3: person who's disagreeing with the other two is like, Okay,

936
00:43:29,680 --> 00:43:31,359
Speaker 3: if you two are saying this, then I don't really

937
00:43:31,400 --> 00:43:33,040
Speaker 3: don't have a choice because it's like, look, we're there's

938
00:43:33,040 --> 00:43:34,560
Speaker 3: three of us here. Maybe I need to see it

939
00:43:34,560 --> 00:43:37,239
Speaker 3: from your lens a little bit more. However, it takes

940
00:43:37,239 --> 00:43:39,160
Speaker 3: those two to go at it and not be like,

941
00:43:39,600 --> 00:43:42,160
Speaker 3: you know, just this person's you know, feeling this way

942
00:43:42,160 --> 00:43:43,800
Speaker 3: about it. Oh he's from that way, then then you

943
00:43:43,840 --> 00:43:46,440
Speaker 3: know he's absolutely right. We were never like that, and

944
00:43:46,480 --> 00:43:49,600
Speaker 3: that was extremely important. So I think that, like you

945
00:43:49,760 --> 00:43:53,440
Speaker 3: just whether it's you, you the people that you decide

946
00:43:53,440 --> 00:43:56,000
Speaker 3: to partner with, you just cannot be a yes man

947
00:43:56,120 --> 00:44:01,400
Speaker 3: or a yes woman towards each other because like again,

948
00:44:01,400 --> 00:44:04,760
Speaker 3: it's you got to have those own uncomfortable conversations sometimes

949
00:44:05,040 --> 00:44:08,040
Speaker 3: to ultimately make the decision that's going to move the needle,

950
00:44:08,120 --> 00:44:11,440
Speaker 3: the furthest for your business or whatever endeavor that you're doing.

951
00:44:11,680 --> 00:44:13,799
Speaker 3: So I don't know if there was like a specific

952
00:44:14,400 --> 00:44:16,359
Speaker 3: thing in which I mean, I'm sure that there were

953
00:44:16,760 --> 00:44:18,680
Speaker 3: a lot of different things here and there on the

954
00:44:18,719 --> 00:44:21,520
Speaker 3: way that were but like to me, like those were

955
00:44:21,560 --> 00:44:23,440
Speaker 3: the when I think of like setbacks that we had,

956
00:44:23,480 --> 00:44:27,400
Speaker 3: it was definitely the one where we completely got demonetized

957
00:44:27,440 --> 00:44:28,920
Speaker 3: for months or like a year and a half in

958
00:44:29,480 --> 00:44:32,200
Speaker 3: making a couple thousand dollars, you know, or to that point,

959
00:44:32,239 --> 00:44:35,200
Speaker 3: we weren't even really paying ourselves. We're just like living

960
00:44:35,239 --> 00:44:37,319
Speaker 3: off of our bank accounts in Austin, which is a

961
00:44:37,320 --> 00:44:40,360
Speaker 3: more expensive city than most places, not la expensive, but

962
00:44:40,400 --> 00:44:42,440
Speaker 3: it's still it is.

963
00:44:42,400 --> 00:44:45,359
Speaker 1: But it's definitely more affordable for sure. And you guys

964
00:44:45,440 --> 00:44:47,640
Speaker 1: were doing a lot of this too. It seems like

965
00:44:47,719 --> 00:44:50,360
Speaker 1: during the pandemic. Can we talk about that, like the

966
00:44:50,440 --> 00:44:51,880
Speaker 1: hurdles you faced doing that.

967
00:44:53,160 --> 00:44:56,400
Speaker 3: So during the pandemic is when I actually sorted on

968
00:44:56,400 --> 00:44:59,560
Speaker 3: my personal account. So that was from you know, December

969
00:44:59,560 --> 00:45:02,520
Speaker 3: twenty nine team to like August twenty twenty was like

970
00:45:02,920 --> 00:45:05,560
Speaker 3: peak pandemic was when we really was when I started

971
00:45:05,560 --> 00:45:08,880
Speaker 3: to grind on TikTok. And so a lot of my

972
00:45:09,560 --> 00:45:13,920
Speaker 3: you know, close friends, relatives, people I went to school with,

973
00:45:14,400 --> 00:45:16,680
Speaker 3: a lot of them were looking at the pandemic, not

974
00:45:16,719 --> 00:45:20,799
Speaker 3: everybody as maybe like a vacation or like time off.

975
00:45:20,880 --> 00:45:21,840
Speaker 2: And don't get me wrong.

976
00:45:21,719 --> 00:45:25,319
Speaker 3: Like I feel horrible for people that like they were

977
00:45:25,360 --> 00:45:26,879
Speaker 3: lined up to go to the school or they were

978
00:45:26,880 --> 00:45:29,400
Speaker 3: lined up to do something really great. I mean I

979
00:45:29,440 --> 00:45:31,479
Speaker 3: know a ton of people, you know, I think about

980
00:45:31,480 --> 00:45:33,600
Speaker 3: all the younger kids, like the athletes, didn't get that

981
00:45:33,680 --> 00:45:37,440
Speaker 3: showcasing to different schools or you know whatever it may be,

982
00:45:37,480 --> 00:45:40,280
Speaker 3: getting in front of the right people. But I genuinely

983
00:45:40,320 --> 00:45:43,839
Speaker 3: took it as such an opportunity. And I think that's

984
00:45:43,880 --> 00:45:45,920
Speaker 3: also another important thing as well, is that like when

985
00:45:45,920 --> 00:45:49,279
Speaker 3: everybody's kind of you know, chilling out. And obviously there

986
00:45:49,320 --> 00:45:51,520
Speaker 3: was a lot of reason why people they had no choice,

987
00:45:51,560 --> 00:45:54,080
Speaker 3: because people were getting paid off from companies and in

988
00:45:54,160 --> 00:45:55,920
Speaker 3: order for them to go find work, like people weren't

989
00:45:55,920 --> 00:45:58,160
Speaker 3: really hiring, Like a lot of businesses were losing tons

990
00:45:58,200 --> 00:46:00,000
Speaker 3: of money, especially like if you were some.

991
00:46:00,000 --> 00:46:01,399
Speaker 1: And it was like full on shutting down.

992
00:46:01,560 --> 00:46:02,239
Speaker 2: Yeah, full on.

993
00:46:02,200 --> 00:46:05,880
Speaker 3: Shutting down, right, which was crazy. But I, to me,

994
00:46:06,000 --> 00:46:09,320
Speaker 3: looked at COVID as an opportunity to get ahead on honestly,

995
00:46:09,760 --> 00:46:12,920
Speaker 3: and that's why, Like I when I was doing my

996
00:46:13,080 --> 00:46:15,120
Speaker 3: personal account and I went from zero to eight hundred

997
00:46:15,160 --> 00:46:17,960
Speaker 3: K in the ten months, every single day during COVID,

998
00:46:18,280 --> 00:46:20,520
Speaker 3: I was posting two to three times a day, every

999
00:46:20,560 --> 00:46:22,960
Speaker 3: single day. It didn't matter where I was, whether I

1000
00:46:23,040 --> 00:46:26,800
Speaker 3: was on a train, flying somewhere, going to visit family,

1001
00:46:27,160 --> 00:46:31,800
Speaker 3: going to visit relatives. I was just posting NonStop, relentlessly.

1002
00:46:31,920 --> 00:46:37,680
Speaker 3: So I looked at that as an opportunity to where. Okay, obviously,

1003
00:46:37,880 --> 00:46:40,080
Speaker 3: you know, I was a senior in high school. Our

1004
00:46:40,120 --> 00:46:43,799
Speaker 3: semester just ended in like March, which was crazy, and

1005
00:46:43,840 --> 00:46:46,480
Speaker 3: as opposed to waiting months before moving out to Texas

1006
00:46:46,520 --> 00:46:48,319
Speaker 3: to go to school in August, I was like, okay,

1007
00:46:48,360 --> 00:46:49,120
Speaker 3: what could I be doing now?

1008
00:46:49,239 --> 00:46:49,640
Speaker 2: Until then?

1009
00:46:49,960 --> 00:46:52,600
Speaker 3: I still worked construction that summer actually, but I was

1010
00:46:52,600 --> 00:46:54,759
Speaker 3: still doing that, and then I was also I was

1011
00:46:54,840 --> 00:46:56,839
Speaker 3: as I was doing the construction, but then I was

1012
00:46:57,120 --> 00:46:59,879
Speaker 3: just blowing up on the social media side of things.

1013
00:47:00,080 --> 00:47:04,200
Speaker 3: I just looked at this as an opportunity to, you know, hey,

1014
00:47:04,000 --> 00:47:05,799
Speaker 3: why not run with this just kind of see where

1015
00:47:05,840 --> 00:47:06,160
Speaker 3: it goes.

1016
00:47:06,560 --> 00:47:11,439
Speaker 1: Yeah. I love mentorship. I love my mentors I seek

1017
00:47:11,480 --> 00:47:13,560
Speaker 1: out I try to tell because I mentor a lot

1018
00:47:13,600 --> 00:47:15,759
Speaker 1: of younger people and I always tell them I like

1019
00:47:15,800 --> 00:47:18,799
Speaker 1: to seek mentors that aren't in the same line industry,

1020
00:47:19,200 --> 00:47:25,440
Speaker 1: remotely different industry, completely different, you know, stratosphere Almost For me,

1021
00:47:25,560 --> 00:47:29,800
Speaker 1: it's like I gain more knowledge you with everyone you interview.

1022
00:47:30,120 --> 00:47:34,480
Speaker 1: Do you have a particular like handful of mentors that

1023
00:47:34,600 --> 00:47:38,960
Speaker 1: are like in your or in your roller decks or

1024
00:47:39,000 --> 00:47:42,080
Speaker 1: do you just everyone that you interviewed that kind of

1025
00:47:42,080 --> 00:47:44,399
Speaker 1: supports like do you just say, hey, do you want

1026
00:47:44,400 --> 00:47:46,760
Speaker 1: to be my mentor just trying to figure out.

1027
00:47:47,280 --> 00:47:49,960
Speaker 3: You know that's that's a really good one. There are

1028
00:47:50,040 --> 00:47:54,120
Speaker 3: definitely like a handful of people that I would say

1029
00:47:54,120 --> 00:47:57,840
Speaker 3: that I have in my rollerdecks that I know that

1030
00:47:57,880 --> 00:47:59,480
Speaker 3: I could text them any time a day or call

1031
00:47:59,520 --> 00:48:01,560
Speaker 3: them anytime of the day, and that if I needed

1032
00:48:01,560 --> 00:48:03,680
Speaker 3: something that like they would be there for me. But

1033
00:48:03,800 --> 00:48:06,960
Speaker 3: I look at it is that in your life you

1034
00:48:07,000 --> 00:48:12,000
Speaker 3: should have mentors for just about every aspect of your life,

1035
00:48:12,080 --> 00:48:16,440
Speaker 3: you know, whether it be spiritual mentors. Definitely a Christian,

1036
00:48:16,680 --> 00:48:19,440
Speaker 3: so I know that there's five to ten people that

1037
00:48:19,520 --> 00:48:22,040
Speaker 3: I know that know more about the Bible than anybody

1038
00:48:22,120 --> 00:48:24,439
Speaker 3: else to where if I have a question about this

1039
00:48:24,640 --> 00:48:28,000
Speaker 3: or you know, spirituality, my faith or whatever, I can

1040
00:48:28,040 --> 00:48:29,799
Speaker 3: always call on one of them and they'll be able

1041
00:48:29,840 --> 00:48:32,360
Speaker 3: to give me insights or guidance if I'm struggling with something.

1042
00:48:32,719 --> 00:48:34,879
Speaker 3: And then also when it comes to the business side

1043
00:48:34,880 --> 00:48:37,200
Speaker 3: of things, it's like just because we're constantly meeting these people,

1044
00:48:37,600 --> 00:48:40,480
Speaker 3: we're nurturing, we're building these relationships. You know, a lot

1045
00:48:40,520 --> 00:48:43,799
Speaker 3: of them maybe I meet once or twice, but I

1046
00:48:43,840 --> 00:48:45,400
Speaker 3: try and stay in touch with them. I try and

1047
00:48:45,440 --> 00:48:47,520
Speaker 3: check in on them. Now some of them, you know,

1048
00:48:47,719 --> 00:48:49,960
Speaker 3: maybe it is literally just for you know, you do

1049
00:48:49,960 --> 00:48:53,279
Speaker 3: an interview and anything comes up, maybe to do another

1050
00:48:53,320 --> 00:48:56,719
Speaker 3: one or another opportunity at some point like that, then

1051
00:48:56,719 --> 00:49:00,000
Speaker 3: we'll make it happen. But I would say I definitely,

1052
00:49:01,280 --> 00:49:04,319
Speaker 3: and especially when we started our content agency where we

1053
00:49:04,360 --> 00:49:07,720
Speaker 3: started to work with a lot of super successful entrepreneurs

1054
00:49:08,080 --> 00:49:11,400
Speaker 3: closely to build their personal brands to strategize and everything

1055
00:49:11,719 --> 00:49:13,319
Speaker 3: that got us to know them a lot more and

1056
00:49:13,360 --> 00:49:16,319
Speaker 3: become a lot closer with some of these people. And

1057
00:49:16,360 --> 00:49:19,320
Speaker 3: so I've got a couple you know that I'll just

1058
00:49:19,400 --> 00:49:21,640
Speaker 3: kind of like shout out. There's a gentleman. His name's

1059
00:49:21,640 --> 00:49:24,560
Speaker 3: any Atonukue. He's from Dallas. He owns one of the

1060
00:49:24,600 --> 00:49:29,040
Speaker 3: largest Sunspa tanning franchises in the entire world. And you know,

1061
00:49:29,120 --> 00:49:31,319
Speaker 3: he taught he taught us how to delegate. He taught

1062
00:49:31,360 --> 00:49:34,600
Speaker 3: us how to you know, you know, stop working in

1063
00:49:34,640 --> 00:49:37,280
Speaker 3: the business and start working on the business, like remove ourselves,

1064
00:49:37,280 --> 00:49:41,200
Speaker 3: stop being employee entrepreneurs. He's also extremely successful.

1065
00:49:40,680 --> 00:49:41,239
Speaker 2: In real estate.

1066
00:49:41,320 --> 00:49:43,200
Speaker 3: Him and another one of my clients. His name is

1067
00:49:43,200 --> 00:49:46,200
Speaker 3: Todd Napola. He owns hundreds of millions of dollars worth

1068
00:49:46,239 --> 00:49:49,520
Speaker 3: of real estate out in South Florida. So, you know,

1069
00:49:49,719 --> 00:49:52,919
Speaker 3: in January this past year, we made our biggest investment ever,

1070
00:49:53,160 --> 00:49:56,439
Speaker 3: me and my two co founders into a huge real

1071
00:49:56,560 --> 00:50:00,279
Speaker 3: estate project out in Texas. And the beautiful thing about

1072
00:50:00,320 --> 00:50:02,120
Speaker 3: having the network that we have and the rowdecks that

1073
00:50:02,160 --> 00:50:04,480
Speaker 3: we have is that, you know, we're able to send

1074
00:50:04,520 --> 00:50:07,960
Speaker 3: the deal that we invested in to five ten different

1075
00:50:08,000 --> 00:50:10,960
Speaker 3: people that are that own tens and hundreds of millions

1076
00:50:10,960 --> 00:50:13,799
Speaker 3: of dollars worth of real estate where they've invested in

1077
00:50:13,880 --> 00:50:16,160
Speaker 3: great deals and some not so great deals. And again,

1078
00:50:16,680 --> 00:50:19,920
Speaker 3: the mentorship thing is like, it's genuinely wisdom without the wounds,

1079
00:50:20,200 --> 00:50:23,640
Speaker 3: because we're able to ask these people and be able

1080
00:50:23,640 --> 00:50:26,360
Speaker 3: to get that kind of unanimous decision from them on

1081
00:50:26,400 --> 00:50:28,239
Speaker 3: whether or not this is a good idea or not

1082
00:50:29,320 --> 00:50:32,000
Speaker 3: without having that, and we're just going in blind to

1083
00:50:32,080 --> 00:50:34,799
Speaker 3: a deal or making a decision. The deal could blow

1084
00:50:34,840 --> 00:50:38,280
Speaker 3: up in our faces or it could ultimately be a bad,

1085
00:50:38,520 --> 00:50:41,279
Speaker 3: you know, decision. And then and even within that, you're

1086
00:50:41,280 --> 00:50:43,239
Speaker 3: still going to learn a lot from it to be like, Okay, hey,

1087
00:50:43,719 --> 00:50:45,520
Speaker 3: if this isn't it, if this isn't you know, then

1088
00:50:45,560 --> 00:50:48,360
Speaker 3: we probably shouldn't invest here or whatever. But being able

1089
00:50:48,400 --> 00:50:52,120
Speaker 3: to rely on and have so many great people that

1090
00:50:52,200 --> 00:50:55,040
Speaker 3: we can reach out to and ask questions about, that's

1091
00:50:55,040 --> 00:50:57,320
Speaker 3: like a beautiful thing to be able to have, and

1092
00:50:57,360 --> 00:51:00,279
Speaker 3: we've definitely taken advantage of that. But also it's like,

1093
00:51:00,440 --> 00:51:03,279
Speaker 3: I look at it that not only do we ask

1094
00:51:03,280 --> 00:51:06,000
Speaker 3: these people for help, I'm always looking at ways to

1095
00:51:06,040 --> 00:51:07,960
Speaker 3: be able to add value to people. And I think

1096
00:51:08,000 --> 00:51:09,920
Speaker 3: that there's a lot a lot of power in that

1097
00:51:09,960 --> 00:51:12,719
Speaker 3: and what a lot of younger people and people from

1098
00:51:12,760 --> 00:51:14,759
Speaker 3: all across the board, what they struggle with is that

1099
00:51:14,880 --> 00:51:17,520
Speaker 3: when they're trying to connect with people who are you know,

1100
00:51:17,640 --> 00:51:20,239
Speaker 3: higher net worth or you know, money's not everything, but

1101
00:51:20,320 --> 00:51:23,360
Speaker 3: like just in a capacity, when somebody's trying to connect

1102
00:51:23,400 --> 00:51:25,560
Speaker 3: with somebody that seems like maybe like out of reach

1103
00:51:25,680 --> 00:51:28,040
Speaker 3: or that it's like a long shot. A big problem

1104
00:51:28,160 --> 00:51:30,799
Speaker 3: is because they make it all about them, yeah, when

1105
00:51:30,800 --> 00:51:33,240
Speaker 3: in reality, it's like how do you make it about

1106
00:51:33,239 --> 00:51:36,080
Speaker 3: this person every single time? It's like you should always

1107
00:51:36,080 --> 00:51:38,520
Speaker 3: be looking at how I can deliver value to this

1108
00:51:38,600 --> 00:51:41,800
Speaker 3: person off the bat, and not for them to come

1109
00:51:42,040 --> 00:51:43,560
Speaker 3: try and come up with ways of how you can

1110
00:51:43,640 --> 00:51:46,680
Speaker 3: like be intentional about what you can do for that person,

1111
00:51:46,760 --> 00:51:48,239
Speaker 3: how you can help them out, how you can add

1112
00:51:48,320 --> 00:51:51,000
Speaker 3: value to their business or whatever that they're doing on

1113
00:51:51,040 --> 00:51:53,319
Speaker 3: a regular basis and not saying hey, I'd love to

1114
00:51:53,320 --> 00:51:54,959
Speaker 3: come work for you for free and come add value

1115
00:51:55,000 --> 00:51:57,040
Speaker 3: for you. It's like okay, but then now that person

1116
00:51:57,120 --> 00:51:59,000
Speaker 3: has to think about what you can actually do for them.

1117
00:51:59,080 --> 00:52:01,040
Speaker 3: It's like they probably don't even they probably don't even

1118
00:52:01,040 --> 00:52:03,279
Speaker 3: need you. Whereas it's like, okay, you have you have

1119
00:52:03,320 --> 00:52:06,560
Speaker 3: a skill set here, this person's clearly lacking that. Boom,

1120
00:52:06,600 --> 00:52:08,759
Speaker 3: go and tell them exactly what you what and how

1121
00:52:08,760 --> 00:52:10,640
Speaker 3: you're going to do it for them, and it gives

1122
00:52:10,640 --> 00:52:12,920
Speaker 3: them much more of a reason and incentive to connect

1123
00:52:12,960 --> 00:52:13,239
Speaker 3: with you.

1124
00:52:13,719 --> 00:52:15,399
Speaker 2: So I think that, you.

1125
00:52:15,360 --> 00:52:18,600
Speaker 3: Know, there's there's a lot to be said about that though,

1126
00:52:18,640 --> 00:52:20,440
Speaker 3: as well as in trying to like connect with and

1127
00:52:20,440 --> 00:52:22,680
Speaker 3: network with the right people, A lot of it just

1128
00:52:22,719 --> 00:52:25,439
Speaker 3: comes down to straight up just adding value to those

1129
00:52:25,480 --> 00:52:28,680
Speaker 3: people and those relationships to make them lasting and to

1130
00:52:28,719 --> 00:52:30,880
Speaker 3: make them worth it for the person who's taken the

1131
00:52:30,920 --> 00:52:33,680
Speaker 3: time to connect with you, because a lot of you know, mentorship,

1132
00:52:34,280 --> 00:52:36,840
Speaker 3: if it's not organic, it's literally going to be like paid.

1133
00:52:37,000 --> 00:52:39,960
Speaker 3: You know, some of these people it's crazy, which is

1134
00:52:39,960 --> 00:52:41,960
Speaker 3: is almost all the time worth it is long as

1135
00:52:42,000 --> 00:52:44,480
Speaker 3: long as it's with the right person. But you know,

1136
00:52:44,719 --> 00:52:48,040
Speaker 3: to me, I mean, we built our network organically without

1137
00:52:48,080 --> 00:52:50,239
Speaker 3: spending a dollar on I mean, we've gone to masterminds

1138
00:52:50,239 --> 00:52:52,919
Speaker 3: and events and we've paid for people's time before for sure,

1139
00:52:53,200 --> 00:52:55,759
Speaker 3: which I think is necessary in a lot of different capacities.

1140
00:52:56,080 --> 00:52:59,759
Speaker 3: But just from building what we built, you know, we've

1141
00:52:59,800 --> 00:53:03,440
Speaker 3: got and hundreds of people in front of you know,

1142
00:53:03,600 --> 00:53:07,000
Speaker 3: multi multime millions of people. So giving them that attention,

1143
00:53:07,040 --> 00:53:09,640
Speaker 3: that exposure a lot of the times makes the people

1144
00:53:09,680 --> 00:53:11,759
Speaker 3: that we interview feel like, hey, anything you guys need

1145
00:53:11,800 --> 00:53:13,960
Speaker 3: you let me course so, which which is a really

1146
00:53:14,080 --> 00:53:16,360
Speaker 3: nice thing to have and be able to do, because

1147
00:53:16,400 --> 00:53:18,319
Speaker 3: now it's like, hey, a lot of these people, you know,

1148
00:53:18,600 --> 00:53:21,759
Speaker 3: we have them kind of in our back pocket that like, hey,

1149
00:53:21,800 --> 00:53:23,120
Speaker 3: if you know, we know that we have a question

1150
00:53:23,160 --> 00:53:25,080
Speaker 3: about this or want to get their perspective on this,

1151
00:53:25,480 --> 00:53:28,040
Speaker 3: where as you know, kind of guide us in this way. Hey,

1152
00:53:28,040 --> 00:53:30,000
Speaker 3: this person's the best in the world at this, let's

1153
00:53:30,040 --> 00:53:31,440
Speaker 3: go figure out, you know what we should do.

1154
00:53:31,920 --> 00:53:34,560
Speaker 1: Yeah, and I know I haven't let you eat not

1155
00:53:34,760 --> 00:53:37,200
Speaker 1: one bite. We're gonna I'm gonna let you eat this

1156
00:53:37,320 --> 00:53:40,960
Speaker 1: cold Chick fil a right after this last question, And

1157
00:53:41,200 --> 00:53:44,920
Speaker 1: my question is what's a day in the life of James?

1158
00:53:46,080 --> 00:53:47,920
Speaker 1: Just really am trying to get to know you, So

1159
00:53:48,000 --> 00:53:50,640
Speaker 1: I just want to know wake up today. Obviously there

1160
00:53:50,719 --> 00:53:52,560
Speaker 1: was a text for me in there, but what's the

1161
00:53:52,680 --> 00:53:54,480
Speaker 1: day in the life of you? On average?

1162
00:53:54,640 --> 00:53:57,279
Speaker 3: Yeah, Well that's what's really interesting. Like I said, I'm

1163
00:53:57,280 --> 00:53:59,960
Speaker 3: not the best person at keeping the schedule there's times

1164
00:54:00,080 --> 00:54:02,840
Speaker 3: we're like all set up three calls for twelve o'clock

1165
00:54:03,239 --> 00:54:05,200
Speaker 3: and I'll just I'll move all of them back like

1166
00:54:05,239 --> 00:54:08,680
Speaker 3: twenty minutes. And so that's again something that I'm not

1167
00:54:08,960 --> 00:54:12,440
Speaker 3: great at and obviously like depending on you know, the

1168
00:54:12,520 --> 00:54:15,160
Speaker 3: opportunity and how pressing something is, it's like, okay, I

1169
00:54:15,160 --> 00:54:17,960
Speaker 3: will one hundred percent make this priority, like will not

1170
00:54:18,480 --> 00:54:21,040
Speaker 3: mess this up or whatever, But you know I would.

1171
00:54:21,040 --> 00:54:23,080
Speaker 3: I would say typical day in the life. I'll give

1172
00:54:23,080 --> 00:54:25,879
Speaker 3: you kind of like two different ones. One if I'm

1173
00:54:26,160 --> 00:54:29,040
Speaker 3: home base here in Austin versus like if I'm traveling,

1174
00:54:29,280 --> 00:54:31,399
Speaker 3: because that is when it kind of gets completely different

1175
00:54:31,440 --> 00:54:33,160
Speaker 3: because when I'm here in Austin, I do have much

1176
00:54:33,160 --> 00:54:36,160
Speaker 3: better structures. Like I woke up this morning, I ran

1177
00:54:36,200 --> 00:54:38,600
Speaker 3: two miles. We're getting a lot more into running. I've

1178
00:54:38,600 --> 00:54:40,920
Speaker 3: always been like into like lifting, but I'm like, hey,

1179
00:54:40,920 --> 00:54:43,919
Speaker 3: I'm just for heart and health purposes. Have been wanting

1180
00:54:43,960 --> 00:54:45,719
Speaker 3: to run a lot more and get a little bit

1181
00:54:45,760 --> 00:54:49,160
Speaker 3: more that like higher intensity cardio and exercise. And so

1182
00:54:49,239 --> 00:54:51,920
Speaker 3: I would say, wake up. I like to get the

1183
00:54:51,920 --> 00:54:53,600
Speaker 3: work out out of the way early. If I have

1184
00:54:53,640 --> 00:54:55,239
Speaker 3: a couple of calls, depending you know, we've been doing

1185
00:54:55,280 --> 00:54:56,680
Speaker 3: a lot of stuff out in Dubai and in the

1186
00:54:56,719 --> 00:54:59,279
Speaker 3: Middle East recently out there, so yeah, we do. There's

1187
00:54:59,280 --> 00:55:02,040
Speaker 3: a lot of cool st uff going on. But we

1188
00:55:02,360 --> 00:55:05,680
Speaker 3: did a really cool partnership with the Dubai government and

1189
00:55:05,719 --> 00:55:07,719
Speaker 3: so that was a big reason why we were out

1190
00:55:07,719 --> 00:55:09,520
Speaker 3: there or have been out there, and we'll continue to

1191
00:55:09,520 --> 00:55:11,000
Speaker 3: go out there. I mean, that's probably I've been in

1192
00:55:11,040 --> 00:55:13,160
Speaker 3: twenty countries. I think Dubaia is my favorite city i've

1193
00:55:13,160 --> 00:55:13,400
Speaker 3: been to.

1194
00:55:13,880 --> 00:55:16,200
Speaker 1: I've never been, but I see everyone going there, I'm like, well.

1195
00:55:16,200 --> 00:55:18,960
Speaker 3: Yeah, I mean obviously I will. I'll say, for us,

1196
00:55:19,400 --> 00:55:23,320
Speaker 3: do we have a slightly biased perspective, probably just because

1197
00:55:23,880 --> 00:55:26,920
Speaker 3: you know, we went out there for some specific reasons

1198
00:55:27,280 --> 00:55:29,839
Speaker 3: and got to do really some incredible things. But even

1199
00:55:29,880 --> 00:55:32,200
Speaker 3: if you're just going out there to visit, I mean,

1200
00:55:32,239 --> 00:55:35,720
Speaker 3: it's it's beautiful, it's clean, it's safe, there's a lot

1201
00:55:35,760 --> 00:55:38,919
Speaker 3: to do, the different ecosystems. You've got the beach, you've

1202
00:55:38,920 --> 00:55:41,640
Speaker 3: got the desert, you know, the city life, so it's

1203
00:55:41,719 --> 00:55:44,560
Speaker 3: really neat. I'd highly recommend going out there, and there's

1204
00:55:44,600 --> 00:55:47,360
Speaker 3: a lot of hitters that are out there as well,

1205
00:55:47,760 --> 00:55:51,879
Speaker 3: so definitely recommend checking it out. But yeah, I would say,

1206
00:55:51,880 --> 00:55:54,080
Speaker 3: I mean, I'm a I'm a wake up, workout kind

1207
00:55:54,120 --> 00:55:56,720
Speaker 3: of guy. Probably eat the first meal around like twelve.

1208
00:55:56,920 --> 00:55:59,480
Speaker 3: We'll maybe have calls before and after lunch. You know,

1209
00:55:59,480 --> 00:56:02,320
Speaker 3: maybe I'm wor conon videos, you know, the one task

1210
00:56:02,600 --> 00:56:04,560
Speaker 3: that I have not been able to give up yet.

1211
00:56:04,880 --> 00:56:06,880
Speaker 3: And a lot of people like they don't believe this

1212
00:56:07,040 --> 00:56:10,040
Speaker 3: or understand this. I still edit every single one of

1213
00:56:10,040 --> 00:56:12,560
Speaker 3: our videos. You edit, I edit every video. If you

1214
00:56:12,600 --> 00:56:16,680
Speaker 3: look at my last probably five hundred to thousand videos

1215
00:56:16,680 --> 00:56:19,800
Speaker 3: that we've posted on that channel, the School of Hard Knocks,

1216
00:56:19,920 --> 00:56:22,120
Speaker 3: I've edited every single one, and each video takes a

1217
00:56:22,160 --> 00:56:25,200
Speaker 3: minimum of an hour to edit. Like, for example, before

1218
00:56:25,440 --> 00:56:27,360
Speaker 3: before I came here, I put a video up today

1219
00:56:27,360 --> 00:56:28,120
Speaker 3: at twelve.

1220
00:56:28,400 --> 00:56:31,719
Speaker 2: I edited from like ten to twelve today, And I.

1221
00:56:31,719 --> 00:56:34,640
Speaker 1: Was assuming that you use schedulers.

1222
00:56:35,120 --> 00:56:38,320
Speaker 3: No, so I mean, so I have a content agency,

1223
00:56:38,640 --> 00:56:41,920
Speaker 3: and I have we probably have five to ten editors

1224
00:56:42,200 --> 00:56:44,400
Speaker 3: that work for us. I still edit every one of

1225
00:56:44,400 --> 00:56:45,759
Speaker 3: our Hard Knocks videos.

1226
00:56:46,080 --> 00:56:47,000
Speaker 1: That is crazy.

1227
00:56:47,000 --> 00:56:50,360
Speaker 3: It's crazy because you know I've mentioned I have a client.

1228
00:56:50,400 --> 00:56:54,400
Speaker 3: His name's Annie, and he's again in Dallas, very successful

1229
00:56:54,960 --> 00:56:58,920
Speaker 3: entrepreneur out there, and his like I said, a lot

1230
00:56:58,920 --> 00:57:01,000
Speaker 3: of you hear a lot of you know, successful entrepreneurs

1231
00:57:01,000 --> 00:57:05,000
Speaker 3: talk about delicating buying back your time right, and that's

1232
00:57:05,040 --> 00:57:07,080
Speaker 3: his whole thing. It's like, get somebody to do the

1233
00:57:07,160 --> 00:57:09,759
Speaker 3: job seventy percent as good as you can and then

1234
00:57:10,320 --> 00:57:12,560
Speaker 3: move on, like you need to stop doing those you know,

1235
00:57:12,600 --> 00:57:16,320
Speaker 3: they call them the MWA activities, the minimum wage activities.

1236
00:57:16,680 --> 00:57:17,880
Speaker 2: Editing is definitely one.

1237
00:57:17,720 --> 00:57:20,680
Speaker 3: Of those activities. However, it's one that I just have

1238
00:57:20,800 --> 00:57:22,280
Speaker 3: refused to give up.

1239
00:57:22,680 --> 00:57:23,720
Speaker 1: Why is that, you think?

1240
00:57:23,840 --> 00:57:23,960
Speaker 3: Is it?

1241
00:57:24,600 --> 00:57:27,040
Speaker 1: Is it because you don't trust anyone else, particularly with

1242
00:57:27,080 --> 00:57:27,680
Speaker 1: the brand.

1243
00:57:27,600 --> 00:57:30,840
Speaker 3: Because I think the number one thing that we are

1244
00:57:32,080 --> 00:57:34,080
Speaker 3: my partner's not. But I would say that I'm the

1245
00:57:34,280 --> 00:57:40,520
Speaker 3: absolute best at is taking a twenty minute, twenty minutes

1246
00:57:40,520 --> 00:57:43,080
Speaker 3: worth of content. Because I would say our interviews, even

1247
00:57:43,120 --> 00:57:46,280
Speaker 3: the ones on the street are anywhere on average from

1248
00:57:46,840 --> 00:57:49,840
Speaker 3: ten to twenty to even thirty minutes. I would say

1249
00:57:49,840 --> 00:57:51,760
Speaker 3: I'm probably the best in the world, or one of

1250
00:57:51,800 --> 00:57:54,760
Speaker 3: the best in the world at taking twenty to thirty

1251
00:57:54,760 --> 00:57:59,200
Speaker 3: minutes worth of content and putting it down to one

1252
00:57:59,400 --> 00:58:02,640
Speaker 3: to one and a half minutes. So the way that

1253
00:58:02,680 --> 00:58:06,080
Speaker 3: I edit is very interesting, being that I will take,

1254
00:58:06,240 --> 00:58:10,600
Speaker 3: you know, different parts from three different answers and combine

1255
00:58:10,600 --> 00:58:12,920
Speaker 3: it into one to make it the most engaging and

1256
00:58:13,080 --> 00:58:15,959
Speaker 3: entertaining as well as just the overall pacing the flow.

1257
00:58:16,000 --> 00:58:18,920
Speaker 3: I mean, there's a lot that goes into virality and

1258
00:58:18,960 --> 00:58:21,880
Speaker 3: like short form content. So I would say that that's

1259
00:58:21,920 --> 00:58:24,439
Speaker 3: why is that to me? In order if I were

1260
00:58:24,480 --> 00:58:28,120
Speaker 3: to explain it to somebody, Hey, I want this piece

1261
00:58:28,160 --> 00:58:30,440
Speaker 3: here and this part there, and let's put these two

1262
00:58:30,440 --> 00:58:33,160
Speaker 3: answers together and take out this and that. And if

1263
00:58:33,160 --> 00:58:35,200
Speaker 3: I were to do that and then also do revisions

1264
00:58:35,200 --> 00:58:37,680
Speaker 3: on top of that, it would take the same amount

1265
00:58:37,720 --> 00:58:39,680
Speaker 3: of time for me to get one video back as

1266
00:58:39,680 --> 00:58:43,120
Speaker 3: opposed to me just you know, doing it myself. And

1267
00:58:43,200 --> 00:58:45,920
Speaker 3: at some point, I'm sure, like I'm gonna have no

1268
00:58:46,040 --> 00:58:49,560
Speaker 3: decision but to like literally just you know, kind of

1269
00:58:49,600 --> 00:58:52,080
Speaker 3: give the ropes off to somebody else. And I'm sure

1270
00:58:52,120 --> 00:58:53,959
Speaker 3: too that I will you know at some point also

1271
00:58:54,120 --> 00:58:56,920
Speaker 3: just train somebody who's really talented at what they do

1272
00:58:57,000 --> 00:59:00,280
Speaker 3: from like an editing standpoint and just let them do it. Yeah,

1273
00:59:00,280 --> 00:59:02,680
Speaker 3: that's that's I mean. So I mean we post I

1274
00:59:02,680 --> 00:59:05,640
Speaker 3: would say now like every other day or once every

1275
00:59:06,000 --> 00:59:08,520
Speaker 3: you know, two or three days, So I'm still editing

1276
00:59:08,560 --> 00:59:10,680
Speaker 3: all the videos which are pretty pretty time consuming.

1277
00:59:10,800 --> 00:59:12,360
Speaker 1: I'm not gonna lie. I love. I love to know

1278
00:59:12,480 --> 00:59:13,200
Speaker 1: that about you though.

1279
00:59:13,280 --> 00:59:14,040
Speaker 2: Yeah, it's interesting.

1280
00:59:14,080 --> 00:59:17,600
Speaker 1: I would have never thought never not even thanks for sharing.

1281
00:59:17,760 --> 00:59:19,600
Speaker 3: Yeah yeah. Well when I bring that up to people,

1282
00:59:19,600 --> 00:59:21,680
Speaker 3: they're like, you edit, I was like, I do edit. Yeah,

1283
00:59:21,720 --> 00:59:23,880
Speaker 3: I trust me. I have a I'm a premiere pro wizard,

1284
00:59:24,000 --> 00:59:26,040
Speaker 3: you know, absolutely, I don't.

1285
00:59:25,960 --> 00:59:32,200
Speaker 1: Edit anything really. Yeah, but I mean our channel isn't

1286
00:59:32,240 --> 00:59:33,800
Speaker 1: the greatest online.

1287
00:59:33,920 --> 00:59:38,120
Speaker 3: Yeah, I mean everybody everybody, Yeah, everybody, everybody you know

1288
00:59:38,160 --> 00:59:41,200
Speaker 3: starts somewhere, you know. But I mean so yeah, I

1289
00:59:41,240 --> 00:59:45,160
Speaker 3: would say again, editing, workout calls, stuff like that is.

1290
00:59:45,200 --> 00:59:46,919
Speaker 3: But like a typical day will look like when I'm

1291
00:59:46,920 --> 00:59:49,600
Speaker 3: like here at home base, and then when I'm traveling,

1292
00:59:50,040 --> 00:59:53,040
Speaker 3: I mean it's go, go, go, go go. So I

1293
00:59:53,040 --> 00:59:55,320
Speaker 3: mean it's like, hey, you know, first I was just

1294
00:59:55,320 --> 00:59:57,200
Speaker 3: in New York City. We did the interview with We

1295
00:59:57,280 --> 01:00:00,160
Speaker 3: did two really cool people back to back, Barbara Work

1296
01:00:00,400 --> 01:00:01,080
Speaker 3: you know Barber.

1297
01:00:00,920 --> 01:00:03,640
Speaker 1: From Sharp Shed your interview I saw.

1298
01:00:03,600 --> 01:00:05,800
Speaker 3: Yeah, she was yeah, she was great. And then right

1299
01:00:05,840 --> 01:00:08,200
Speaker 3: before her, like thirty minutes before her, we did the

1300
01:00:08,400 --> 01:00:09,800
Speaker 3: one of the owners of Equinox.

1301
01:00:09,920 --> 01:00:11,520
Speaker 1: Do you know Equinox?

1302
01:00:11,720 --> 01:00:13,720
Speaker 3: So yeah, Harvey Spovac. It was another great interview. I

1303
01:00:13,760 --> 01:00:16,040
Speaker 3: haven't posted it yet, but I did them back to back,

1304
01:00:16,160 --> 01:00:18,800
Speaker 3: and even before those two interviews, like I was out

1305
01:00:18,880 --> 01:00:21,240
Speaker 3: on Wall Street for like two hours just filming organic

1306
01:00:21,320 --> 01:00:23,720
Speaker 3: content like any people going in and out of the

1307
01:00:23,760 --> 01:00:26,720
Speaker 3: Stock Exchange. Then did those two interviews, then after them,

1308
01:00:26,760 --> 01:00:28,360
Speaker 3: went back to Wall Street from for a couple more

1309
01:00:28,400 --> 01:00:30,760
Speaker 3: hours before it got dark, then had the community call,

1310
01:00:30,840 --> 01:00:32,960
Speaker 3: and then probably went to go eat some food out

1311
01:00:32,960 --> 01:00:35,560
Speaker 3: in New York City. So, you know, the days, especially

1312
01:00:35,560 --> 01:00:38,040
Speaker 3: because when we're traveling to places, you know we'll be

1313
01:00:38,080 --> 01:00:40,840
Speaker 3: there for maybe two to four days. We try and

1314
01:00:40,960 --> 01:00:43,600
Speaker 3: you know, film as much, take advantage of as much

1315
01:00:43,600 --> 01:00:45,640
Speaker 3: of the opportunities are the people that we can connect

1316
01:00:45,640 --> 01:00:49,720
Speaker 3: with or collaborate with while we're out there. So I think, yeah,

1317
01:00:49,720 --> 01:00:51,440
Speaker 3: it's maybe like a typical day in the life, like

1318
01:00:51,680 --> 01:00:54,360
Speaker 3: here versus on the road. So but no, I was like,

1319
01:00:54,400 --> 01:00:56,760
Speaker 3: I say, no day is ever really the same, especially

1320
01:00:57,000 --> 01:00:59,720
Speaker 3: when we're traveling doing content, because when we're always doing

1321
01:00:59,760 --> 01:01:02,560
Speaker 3: some some interesting things and connecting with some really cool people,

1322
01:01:02,600 --> 01:01:03,600
Speaker 3: so it's always a good time.

1323
01:01:04,000 --> 01:01:06,920
Speaker 1: Wow, Well, thank you so much for your time. I

1324
01:01:06,960 --> 01:01:09,760
Speaker 1: would like to if you can share some of the

1325
01:01:09,800 --> 01:01:13,040
Speaker 1: things that we can look forward to as a school

1326
01:01:13,040 --> 01:01:16,760
Speaker 1: of hard knocked fans, anything we can look forward.

1327
01:01:16,480 --> 01:01:17,280
Speaker 2: To, you know.

1328
01:01:17,600 --> 01:01:20,160
Speaker 3: Yeah, I mean just I would definitely say get a

1329
01:01:20,160 --> 01:01:22,480
Speaker 3: part of the community if you're not already, because I mean,

1330
01:01:22,560 --> 01:01:26,360
Speaker 3: every you know week, we're hosting some crazy great live

1331
01:01:26,440 --> 01:01:28,960
Speaker 3: calls with hyper successful people.

1332
01:01:29,360 --> 01:01:29,520
Speaker 2: You know.

1333
01:01:29,600 --> 01:01:32,160
Speaker 3: This month, we've got three calls. Next week, we got

1334
01:01:32,200 --> 01:01:35,200
Speaker 3: a call with one hundred million dollar venture capital entrepreneur.

1335
01:01:35,280 --> 01:01:38,000
Speaker 3: The week after that and Ma Loom she sold you

1336
01:01:38,160 --> 01:01:41,440
Speaker 3: Solid Corps for a couple hundred million dollars. End of

1337
01:01:41,480 --> 01:01:43,120
Speaker 3: the month we got another good one. So I would

1338
01:01:43,120 --> 01:01:46,800
Speaker 3: say definitely get a part of that. As far as interviews,

1339
01:01:46,560 --> 01:01:49,760
Speaker 3: my thing about this and it's you know, I'll tell

1340
01:01:49,760 --> 01:01:52,840
Speaker 3: you off air. We do have some really cool interviews

1341
01:01:53,080 --> 01:01:56,400
Speaker 3: lined up, but I don't like to say them like publicly,

1342
01:01:57,080 --> 01:02:00,480
Speaker 3: just because I don't know, I feel like a lot

1343
01:02:00,480 --> 01:02:03,080
Speaker 3: of people they celebrate too early, or they you know,

1344
01:02:03,120 --> 01:02:06,480
Speaker 3: they say things before they actually happen, and especially in

1345
01:02:06,520 --> 01:02:08,959
Speaker 3: this world and in this business, these can fall through

1346
01:02:09,000 --> 01:02:09,240
Speaker 3: like that.

1347
01:02:09,360 --> 01:02:09,640
Speaker 1: Yeah.

1348
01:02:09,720 --> 01:02:12,320
Speaker 3: So even though I'm very optimistic and happy and looking

1349
01:02:12,360 --> 01:02:14,560
Speaker 3: forward to some of the different collapse and stuff like

1350
01:02:14,560 --> 01:02:16,440
Speaker 3: that that we have lined up. I don't like to

1351
01:02:16,920 --> 01:02:19,640
Speaker 3: address it too much publicly just because you never know.

1352
01:02:19,680 --> 01:02:22,200
Speaker 3: I mean, I've came super close to getting like some

1353
01:02:22,240 --> 01:02:24,200
Speaker 3: of the biggest people in the world, and just one

1354
01:02:24,200 --> 01:02:27,280
Speaker 3: little thing can cause it to fall through. So for

1355
01:02:27,320 --> 01:02:30,600
Speaker 3: that reason, I mean, I'll tell my partners and that's it.

1356
01:02:30,640 --> 01:02:33,800
Speaker 3: I't even tell my family sometimes and get something cool

1357
01:02:33,800 --> 01:02:35,480
Speaker 3: coming up. It's like when it happens, it happens, and

1358
01:02:35,520 --> 01:02:38,560
Speaker 3: people will just see it. But now, I mean, that's it. Yeah,

1359
01:02:38,680 --> 01:02:40,600
Speaker 3: just you know, like I said, the community's growing. It's

1360
01:02:40,600 --> 01:02:43,840
Speaker 3: doing really nicely. Got about three thirty five hundred or

1361
01:02:43,880 --> 01:02:46,440
Speaker 3: four thousand members right now, so just trying to keep

1362
01:02:46,480 --> 01:02:48,960
Speaker 3: growing that. And then just like I said, I'm always

1363
01:02:49,120 --> 01:02:52,080
Speaker 3: focused on growth. We got twelve million followers. Now I'm

1364
01:02:52,080 --> 01:02:53,720
Speaker 3: just thinking about, okay, how do we get to fifteen

1365
01:02:53,760 --> 01:02:55,800
Speaker 3: twenty million collective followers in the next year or two,

1366
01:02:56,000 --> 01:02:57,880
Speaker 3: you know, So that's what I'm thinking about.

1367
01:02:57,960 --> 01:03:00,400
Speaker 1: All right, Well, thank you so much for your time.

1368
01:03:01,280 --> 01:03:04,600
Speaker 1: I super value and appreciate it. I will never forget this.

1369
01:03:04,760 --> 01:03:08,280
Speaker 3: Thanks happy to be here, this great podcast, great questions,

1370
01:03:08,600 --> 01:03:10,720
Speaker 3: good food, and thank you for having me on.

1371
01:03:10,800 --> 01:03:12,400
Speaker 2: It means a lot, really, thank you.

1372
01:03:12,440 --> 01:03:14,000
Speaker 1: Guys for tuning in peace Out