Speaker 1: Bloomberg Audio Studios, podcasts, radio news.
Speaker 2: I'm Hannah Elliott and I'm Matt Miller. This is Hot Pursuit. Hey,
Speaker 2: you're in Amsterdam right now? What are you doing there?
Speaker 3: I'm in Amsterdam. I literally just landed about three hours
Speaker 3: ago and I'm trying to stay awake. That's what I'm
Speaker 3: doing right now. Tomorrow I'm going to the Dutch Grand Prix,
Speaker 3: which will be really fun. I'm actually doing this as
Speaker 3: part of reporting for a feature that we are working
Speaker 3: on for our November issue of the magazine about women
Speaker 3: in sports, and I will be shadowing several of the
Speaker 3: Formula One Academy drivers they're actually racing this weekend along
Speaker 3: with the F one race.
Speaker 2: That is very cool. Obviously being at that one race
Speaker 2: is exciting and fun and you'll see I'm sure many
Speaker 2: celebrities and stuff, But being in Amsterdam is what I
Speaker 2: would be more excited about.
Speaker 3: I know, and you know what, I've only been in
Speaker 3: the airport of Amsterdam. I've never been there. No, I've
Speaker 3: never been to the city. I mean I literally before
Speaker 3: this I did a little walk and said at a cafe,
Speaker 3: but no, I've never been here except the airport.
Speaker 2: I love it. I mean, it's not a car town, obviously,
Speaker 2: it's more bicycle town. Eat up old bicycle town, right,
Speaker 2: and you'll see on boats, you know, in the canals.
Speaker 2: But to me, because I'm a little kid at heart, right,
Speaker 2: the exciting thing is the red Light District, which is
Speaker 2: which which will be gross in ways but also interesting
Speaker 2: and like the legalization of everything long before we did
Speaker 2: it here, I always thought of Amsterdam as you know
Speaker 2: in Pinocchio when he goes to I can't remember what
Speaker 2: it's called, like the Land of Lost Toys or whatever,
Speaker 2: and they're allowed to do whatever they're like gambling and
Speaker 2: smoking sis. And that's to me what Amsterdam is always represented.
Speaker 2: I'm sure there's a more cultural take on it if
Speaker 2: you go to like the Ights Museum.
Speaker 3: But probably and I haven't made it to either yet.
Speaker 3: I actually I need I'm really bad. I have actually
Speaker 3: no concept of what neighborhood I'm in at the moment
Speaker 3: or anything. I mean, it's by by the water, so
Speaker 3: I need to get oriented, and yeah, I probably should
Speaker 3: make my way over. I'm looking forward to it.
Speaker 2: So wait the race. Obviously you're busy tomorrow, yeah, yeah, tomorrow,
Speaker 2: Saturday and Sunday, but then you get to stay at
Speaker 2: all after No.
Speaker 3: No, I'm going straight home. I need to you know,
Speaker 3: I know it's I need to be with my dog.
Speaker 3: That's like the main thing. It's having been away for
Speaker 3: an a car week and this I need some dog
Speaker 3: time more than anything.
Speaker 2: I get it. I get it. But no, Yeah, before
Speaker 2: we get to everything else, and we're going to talk
Speaker 2: about Lamborghini, we have a fantastic interview with a man
Speaker 2: who worked at Lamborghini, like during the turning point when
Speaker 2: it went from this strange company that mechanical in some
Speaker 2: ways disasters but also masterpieces to like an Audie owned venture.
Speaker 2: You know, a very organized and methodical German.
Speaker 3: Uh, very professional.
Speaker 2: Yes, I want to just talk a little bit about
Speaker 2: something I thought about racing because I saw a Cadillac
Speaker 2: unveiling something at Monterey with you last week, and then
Speaker 2: Florida is showing now it's new hypercar that they're going
Speaker 2: to put in Lament, and all of this brings to
Speaker 2: mind for me the Mustang. There's gonna be a four
Speaker 2: door Mustang. Have you seen renderings of this?
Speaker 3: You mean not the suv?
Speaker 2: I haven't, No, not the suv. Like a car like
Speaker 2: famously stopped making cars, but they've always made the Mustang,
Speaker 2: so they still make that car. And I wonder if,
Speaker 2: as everyone sort of goes back to wanting a manual transmission,
Speaker 2: wanting a more screenless analog experience, if we'll also start
Speaker 2: to want lower like flat cars rather than SUVs and trucks. Again,
Speaker 2: you think that that could be okay?
Speaker 3: This is my immediate knee jerk reaction with no information. No,
Speaker 3: this seems insane. Who's asking for this?
Speaker 2: I think it's great. I don't know. I don't know
Speaker 2: if anyone's really asking for it, but there must be
Speaker 2: people who have a Mustang and they're like, I wish
Speaker 2: I had two more doors because it's so hard to
Speaker 2: get people in the back seat. That's how I felt
Speaker 2: when I was driving my Challenger around. That's why I
Speaker 2: went to a larger vehicle. You know, I've got I'm
Speaker 2: adding people to this family, and but I didn't want
Speaker 2: to ask. And I love the car experience. It's something
Speaker 2: you know, you just don't really get anymore. A real
Speaker 2: car of dan you don't.
Speaker 3: You don't get it unless it's like a premium or
Speaker 3: luxury car. But this seems crazy. Ford hasn't sold a
Speaker 3: Sedan since it discontinued the fusion after twenty twenty, so
Speaker 3: it hasn't sold to Sedan in six years. And we
Speaker 3: need to ask Farley about this because I just go
Speaker 3: back to who's asking for this? Even if you did
Speaker 3: get this and this was made, I don't think it
Speaker 3: would be big enough for your current needs, Matt.
Speaker 2: You know it wouldn't be. I couldn't fit obviously, all
Speaker 2: three of.
Speaker 3: The baby seats. It's all about the baby.
Speaker 2: Seats, baby seeds, the nanny, the dog, like, the whole
Speaker 2: thing wouldn't fit. But I just think, like you know,
Speaker 2: Ford made some really cool cars. I always loved the Taurus.
Speaker 2: I loved when cops had Tauruses, and I.
Speaker 3: Always did this of yours.
Speaker 2: I still love the shape of the Tourus. Like to me,
Speaker 2: Ford makes this mistake that they've made for a few
Speaker 2: decades now in downgrading every V eight to a twin
Speaker 2: turbocharged V six or a two cylinder, like if they
Speaker 2: had put a big Stonking V eight in the Taurus.
Speaker 2: And they have to do that in a Mustang four door, right,
Speaker 2: they have to offer a stick shift. So Ford is
Speaker 2: going to offer essentially a four door Sedan with a
Speaker 2: V eight and a manual transmission. I mean, that's fantastic news.
Speaker 2: They can take on the Cadillac CT five V black Way.
Speaker 3: So wait, you are saying that it is confirmed, that's it.
Speaker 4: It's not confirmed, Okay.
Speaker 3: I was going to it's not confirmed that it's a
Speaker 3: VA and it's not confirmed that it's a manual because
Speaker 3: that would truly be wild.
Speaker 2: But it has to be. They don't want to go
Speaker 2: through the whole Machi experience again, which I mean, frankly
Speaker 2: was kind of embarrassing for the brand if they If
Speaker 2: they do this, and Mustang could be its own brand,
Speaker 2: I think the same way that Corvette could be itsself.
Speaker 3: I agree with I do agree with that, sure.
Speaker 2: But but they have to do it right so they
Speaker 2: can't disappoint again with like an Econo box and ev No.
Speaker 2: You know, it's got to be fire breathing exactly. It's
Speaker 2: got to be. And Jim Farley is the man to
Speaker 2: do it like he is positionally a perfect place to
Speaker 2: bring this company back to automotive enthusiasts, and this is
Speaker 2: I think a great vehicle to do it.
Speaker 3: This makes sense because one of our reporters in Detroit
Speaker 3: called me during Monterey and was sort of asking around
Speaker 3: if I had seen Farley, and you know, there may
Speaker 3: be some news coming out, and I bet you this
Speaker 3: is perhaps what we had he had been thinking of.
Speaker 2: I think it's great. By the way, by the way,
Speaker 2: the so obviously you can get a CT five V
Speaker 2: black wing, and I know they're going to come out
Speaker 2: with keep making those, and I I hope they changed
Speaker 2: the name eventually to something that anyone can understand and remember.
Speaker 2: But that's still fairly expensive, right, That's like if you
Speaker 2: option it, right, it's one hundred grand or more. Yeah,
Speaker 2: And even buying a used one, you're still not getting
Speaker 2: a discount because everybody wants those, the manual supercharged V
Speaker 2: eight six point two liter, and I hope they make
Speaker 2: one with the new when they have the six point
Speaker 2: seven liter engine out across everything. But in terms of
Speaker 2: a four door saddan like an American V eight four door,
Speaker 2: there hasn't been anything since Dodge killed the Hemi in
Speaker 2: its charger, right, And even if you didn't love the
Speaker 2: charger or the Chrysler three hundred, they sold like hotcakes.
Speaker 2: Like Dodge really killed a branch of cars that were
Speaker 2: selling like tens of thousands of units a year, so
Speaker 2: there's a need. I think there's a need in the
Speaker 2: market for this.
Speaker 3: Yeah, sure, I mean, gosh, let's see. I also think
Speaker 3: sometimes automakers drop things in the news to test and
Speaker 3: see what the reaction is.
Speaker 4: That's true.
Speaker 2: Nothing, they're floating a balloon here.
Speaker 3: But not necessarily. I'm not accusing them of that. But
Speaker 3: this is interesting because there's a lot of just talking, talking, talking,
Speaker 3: and Ford of course isn't confirming or commenting on future products.
Speaker 3: So I mean, we're not really seeing anything concrete, but
Speaker 3: it's something. It's not nothing. It's not nothing, and if
Speaker 3: people get excited, that's a great sign, all right.
Speaker 2: I I okay, I'm looking forward to it. I'm just
Speaker 2: I just looked up the US charger sales. Right in
Speaker 2: the last years they were selling in twenty nineteen, one
Speaker 2: hundred thousand chargers, then seventy five thousand for the next
Speaker 2: couple of years or eighty the final year of Amy production,
Speaker 2: they sold seventy five thousand, so, you know, and then
Speaker 2: they canceled it. I just think that Ford could make
Speaker 2: a lot of money if they did this right. Maybe
Speaker 2: I'm wrong, Maybe it's the you know, Brown station wagon
Speaker 2: with a stick shift that every automotive journalist in a
Speaker 2: cliched way wants.
Speaker 4: But right, I'll be.
Speaker 2: Excited if it comes out. Listen, you were you were
Speaker 2: in Monterey last time we talked, and you were just
Speaker 2: about to get in and drive the Audi Neu Valari
Speaker 2: and Aaron Nott Dolner, the CEO of Audi. So can
Speaker 2: you share anything with us about the Audi Superham?
Speaker 3: Thank you for asking, Mat And unfortunately I cannot yet.
Speaker 3: That is all under embargo, and I don't want to
Speaker 3: get into trouble talking about driving a vehicle breaking an embargo.
Speaker 3: But that embargo lifts next week and I will have
Speaker 3: a piece about that, so watch this space. But I
Speaker 3: can say the drive happened and it was very fun,
Speaker 3: and that that is a real car. That car is
Speaker 3: coming and I have seen it and I think some
Speaker 3: people will like it. That is what I can say.
Speaker 2: I just think it's so interesting because it's very much
Speaker 2: related to the interview that we're about to do. Exactly
Speaker 2: great pivot. Mauricio Reggiani worked for so long a Lamborghini
Speaker 2: and he, I guess, is now doing I don't want
Speaker 2: to say restomods, but he's doing sort of the singer
Speaker 2: of the Lamborghini Diablo, right.
Speaker 3: Yes, I think we could say that up, sir Eccentrica.
Speaker 3: And of course the pivot there for you know, just
Speaker 3: to keep everyone on the same page, is that Audi
Speaker 3: and Lamborghini share a lot of components and powertrain technology
Speaker 3: between the Temorario and the new new Valari. That's not
Speaker 3: a secret. Everybody knows, so that that's the pivot. And yeah,
Speaker 3: we were I think it's great talking with Reggiani. I
Speaker 3: always learned something. And yes, he is now a part
Speaker 3: of this company, Eccentrica, making these sort of updated Lamborghinis,
Speaker 3: sort of like the kinds that he was making back
Speaker 3: in the day, but improved with modern technology. Is that
Speaker 3: fair to say? Do you think?
Speaker 2: Yeah? I think it is. In fact, what I was
Speaker 2: thinking is he essentially makes Reggiani makes new Valaris of Temorarios,
Speaker 2: now right, I mean he makes Centrica's version of the
Speaker 2: Diablo and the new Valari, although it's much more expensive
Speaker 2: than the Temrio and it will be far more limited
Speaker 2: than the Temorario, is essentially another company's version of the Temorario. Right,
Speaker 2: And I can't wait till your review comes out. I'm
Speaker 2: not trying to pull these things out of you, but
Speaker 2: I have to know things like when I pushed the
Speaker 2: start button on the Temorario, I don't hear anything until
Speaker 2: I turned the Manatino to whatever the Italian word for
Speaker 2: sport is, And like when you push the button on
Speaker 2: the neu Valari, does it come alive? Is it? You
Speaker 2: know it's an extra two hundred thousand dollars, right, so
Speaker 2: does it make an extra two hundred thousand dollars worth
Speaker 2: a sound?
Speaker 3: Come back to me next week and I cannot self incriminate.
Speaker 3: I'll tell you offline, just the two of us.
Speaker 2: All right, Well, let's get into then our interview with
Speaker 2: Mauricio Reggiani. He is now making cars with Eccentrica, making
Speaker 2: his version of the Lamborghini Diablo.
Speaker 3: Mister Mauricio Reggiani, we are so happy to have you
Speaker 3: joining us. I feel like we've known you forever and
Speaker 3: we've got some great stories together through your work with Lamborghini,
Speaker 3: and now you're working on other new, exciting things. So
Speaker 3: it's it's been really nice to see this transition in
Speaker 3: the next phase of your life, and I know we
Speaker 3: both are really excited to hear about what you're working
Speaker 3: on now.
Speaker 1: It's clearly that yeah, we know each from a long
Speaker 1: long time with Lamborghini. I spend more of thirty years
Speaker 1: in Lambo, and after I retire, I stayed more or
Speaker 1: less for a couple of.
Speaker 4: Years, one years really relaxed to do nothing.
Speaker 1: And after you know, when for a life you made
Speaker 1: the car engine and something like this, there is something
Speaker 1: that you have in your in your brain.
Speaker 4: It is like a contamination.
Speaker 1: And after some discussion, when mister Columbini approached me because
Speaker 1: we had the previous experience in Lamborghini for race but
Speaker 1: also for a special car and something like this, and
Speaker 1: he explained me about the idea of the concept and
Speaker 1: the project was something, let me say, the first time,
Speaker 1: I was not, let me say, fully convinced about talking
Speaker 1: with him continuously and understanding what was the vision, what
Speaker 1: was the let me say, the dream of a mister Columbinia,
Speaker 1: of a China. I decided to move like a consultant,
Speaker 1: like advisor for them. Also due to the fact that
Speaker 1: intention of a Chainrica is to build this new history
Speaker 1: based on Lamborghini car and by chance, when I joined
Speaker 1: Lamborghini ninety five, I work in the second part of
Speaker 1: the Diablo era. But I have never the chance to
Speaker 1: work in the first parts of the Diablo era. And
Speaker 1: when Colombilli told me that the Donald Carr was exactly
Speaker 1: the first series of Diablo means from ninety one to
Speaker 1: ninety three. And so for me it was like to
Speaker 1: close the circle of Lamborghini because in this way, all
Speaker 1: model that was developed under my period was from zero
Speaker 1: to the end under my let me say, roof or
Speaker 1: under my cap. In term of responsibility, this was, let
Speaker 1: me say, the classic story that happened then convinced me
Speaker 1: to move to a chain.
Speaker 2: To me that actually makes real, real sense because you
Speaker 2: joined Lamborghini like at a turning point, right from the
Speaker 2: wild west of Gandini to the modernization of the Audi era.
Speaker 2: So and the Diablo also straddles that that that time,
Speaker 2: because the first generation had the five seven right, and
Speaker 2: it wasn't until Audi came in that they developed a
Speaker 2: six to zero and it was let's say, more reliable,
Speaker 2: more driveable, and so like, if there's a car that
Speaker 2: has room to improve, it's the first generation. And if
Speaker 2: there's a person who would be perfect to oversee it,
Speaker 2: it's you, because you came in when they started to
Speaker 2: make everything right again.
Speaker 4: Is that do I have you think, Yes, Matt, You're
Speaker 4: totally right.
Speaker 2: I was.
Speaker 1: Let me say, let me admit that it was a
Speaker 1: lucky man because I entry in Lamborghini in the ninety
Speaker 1: five and they can't tell you that ninety five was
Speaker 1: really when I was just arrived, I was a shock
Speaker 1: because it was an old company. Small number of cars,
Speaker 1: more number of employee. Everything was old and it was
Speaker 1: a time when Chrysler already left. The company shareholder was
Speaker 1: the Indonesia shareholder, the son of Suarto, the dictator of
Speaker 1: not Medisia, Jakarta, Indonesia. And let me say more or less,
Speaker 1: there were no money for nothing. And this was the
Speaker 1: provocation that I received was in terms of to define
Speaker 1: the future and to start to work in a kind
Speaker 1: of surviving of Diablo, but thinking to what can be
Speaker 1: a second product that at this time was called baby Diablo.
Speaker 1: But let me say, without any kind of possibility in
Speaker 1: terms of money, in terms of investment and so.
Speaker 4: And what I received, luckily like a.
Speaker 1: Commitment from our shareholder was to investigate the possibility to
Speaker 1: catch from the market powertrain. I did with my team
Speaker 1: several investigations and after what ries up was the team,
Speaker 1: the best powertrain available on the market was the powertrain
Speaker 1: of the Audi eight because if you take you turn
Speaker 1: around of one hundred and eighty degree, you have engine
Speaker 1: that from the front going very differential going the front.
Speaker 4: And I said.
Speaker 1: With this we can save the huge quantity of money
Speaker 1: in terms of investment for power. From this stupid analysis
Speaker 1: started the contact with Audi, and from the contact with
Speaker 1: Aud the one year later we arrived to the famous meeting.
Speaker 4: In Detroit when.
Speaker 1: One representative of Audi told me, yes, we are ready
Speaker 1: to supply to Lamborghini the powertrain, but there is a
Speaker 1: condition that the bloud Lamborghini. And this was the change
Speaker 1: of my life, but also a change of Lamborghini because
Speaker 1: after Visa arrived, a Vidiablo GT arrived, a vid Diablo
Speaker 1: six point zero arrived, Mucelago and Oldwater was the story
Speaker 1: of today.
Speaker 3: We're talking with Marizio Reggiani, the former chief technical officer
Speaker 3: of Lamborghini and now with Eccentrica developing an incredible new
Speaker 3: B twelve roadster. More coming.
Speaker 2: Welcome back.
Speaker 3: We were talking with Marizio Reggiani, the former chief technical
Speaker 3: officer of Lamborghini, now with Eccentriccas I am so curious
Speaker 3: when you when you first came to Lamborghini and you
Speaker 3: were describing it as everything was old, it was small,
Speaker 3: there was no money. What's the core about Lamborghini that
Speaker 3: has made it able to survive and thrive?
Speaker 1: I think in there at this time in this area
Speaker 1: of modern and so at the end of what made
Speaker 1: the difference was every time the people that run around
Speaker 1: the company, people made really the difference are who were
Speaker 1: able to build first the meto, to maintain the meto,
Speaker 1: and after to create something that if you look from the.
Speaker 4: Eyes of the customer, was outstanding.
Speaker 1: This for me was at the end also what convinced
Speaker 1: me to move from Bugatti to Lamborghini. Clearly they offered
Speaker 1: me a much more prominent position in terms of responsibility.
Speaker 2: But they.
Speaker 1: Let me say at the end what I I when
Speaker 1: I arrived in Lamborghini, there were people that still where
Speaker 1: they say people that made Mura means they were really
Speaker 1: a kind of family that moved from Mura. They leave
Speaker 1: all the crisis, the Lamborghini cross, but at the end
Speaker 1: of trust in the brand and this is something that
Speaker 1: really create a kind of.
Speaker 4: Of resilience inside the company.
Speaker 1: Also in the crisis, also without money but with the
Speaker 1: with the credle that we can do something.
Speaker 4: And also the.
Speaker 1: First time that I remember when I moved to Audi
Speaker 1: to meet at this time Doctropevkin, that after it became
Speaker 1: CEO was the technical director of Audi, and they met
Speaker 1: him presenting something like this that was let me say,
Speaker 1: it's like David de Goria is the small that go
Speaker 1: to the giants in Inglo students and so. And if
Speaker 1: you ask me what was my ranking of possibility of
Speaker 1: success was one against a hundred or one against a thousands.
Speaker 4: But at the end, probably the.
Speaker 1: Mettle of Lamborghini was something that was well known also
Speaker 1: from the Torpilleke, from the Torpevkin, and all these people
Speaker 1: trust on us. Also let me say, we were fully
Speaker 1: aware about the capability and the possibility that the company
Speaker 1: have to develop in the future. I think they invest
Speaker 1: on the brand. At the time when I joined Lamborghini,
Speaker 1: imagine that we were more or less two hundred employee
Speaker 1: overall and we sold two hundred car. The break given
Speaker 1: point was one car for employee. I remember, let me say.
Speaker 4: We fight every day to build one car.
Speaker 1: That was what was necessary to have a break even
Speaker 1: of the company. Is that every day you work for
Speaker 1: your sustainability, not that you have a spare or you
Speaker 1: have something like this. And this create also probably what
Speaker 1: Howdy and THEVW group appreciate on us, the capacity to
Speaker 1: survive also in a condition that was really difficult year
Speaker 1: after years.
Speaker 2: By the way, Rittio, we were Hannah and I were
Speaker 2: talking last week just briefly about the Bugatti EBE one
Speaker 2: ten and if I'm not mistaken, the same guys from
Speaker 2: like Mura and Kuntash, stands Oni and obviously Gandini. And
Speaker 2: then the test Lauris.
Speaker 4: Lais Lauris arrive arrived much later.
Speaker 1: Lorris arrived when the car was already ready to test
Speaker 1: it when I joined.
Speaker 2: The point is there's a group of guys that went
Speaker 2: from Lamborghini to Bugatti. You started to work with them
Speaker 2: there and then you carry that linear back to Lamborghini,
Speaker 2: right and you're fortunately you're bought by Audi and who
Speaker 2: has been a leader who is in love with the
Speaker 2: brand and both Bugatti and Lamborghini. What how did or
Speaker 2: or what was the the real change though in quality,
Speaker 2: in in in durability, like what happened at Lamborghini for
Speaker 2: you to make cars that people could drive and that
Speaker 2: worked and then you could start selling instead of two hundred,
Speaker 2: you know, two thousand or or or such.
Speaker 1: I think what was for me one of the best
Speaker 1: approach of Audi is that they leave us for certain
Speaker 1: periods with really a number of Audi employee close to zero.
Speaker 1: In my in my team there were two people. One
Speaker 1: was Luke don' ke Walke, the chief designer, and the
Speaker 1: second one was the kids gain that was responsible you
Speaker 1: work in the concept development, in how the end he
Speaker 1: was Let me say, a guy that know very well
Speaker 1: all the let me say the activity about aluminium space
Speaker 1: free all the rest remain full Italian. They trust on
Speaker 1: us and in this time they give they they started
Speaker 1: to charge Lamborghini of rule of demanding of requests, but
Speaker 1: not from zero to one in one shot, step by step,
Speaker 1: step by step, step by step. And this allowed also
Speaker 1: us to learn not to be immediately dead under the
Speaker 1: weight of rule, process, procedure and so and in my experience,
Speaker 1: what we did, if you see the car moving from
Speaker 1: the ablogt till Diablo two thousands till Murcellago, is every
Speaker 1: car something more, every car learn something and improve the
Speaker 1: e quality, the reliability and also all the process that
Speaker 1: was necessary to build car in a way that can
Speaker 1: be repetitive.
Speaker 4: If you take.
Speaker 1: Diablo, one of the main problems was that every car
Speaker 1: must have beyond door. If you change the door, you
Speaker 1: will never able to close the door in a Diablo,
Speaker 1: if you if you started to take a mourcell Ago,
Speaker 1: all the doors are interchangeable. Means there is a process behind,
Speaker 1: there is a vision that is to offer much more products,
Speaker 1: to have much more repetible dimension tolerance and so and
Speaker 1: this to be much more credible.
Speaker 4: I think one of the.
Speaker 1: Of the most important points for us was also to
Speaker 1: be able in terms of quality and reliability in a
Speaker 1: long term strategy to take over Ferrari. That was our competitors.
Speaker 1: We went Ferrari have already two model line. We were
Speaker 1: only one model line, and this for us was really
Speaker 1: a difficult point because when you invest in something you
Speaker 1: have only one model line, you cannot invest in one
Speaker 1: with the other model you sustain the volume and vice versa.
Speaker 1: And when Audie allowed us to make the Vega yard
Speaker 1: or was really to be able to entry in a
Speaker 1: competition that was much more serious compared to the past.
Speaker 1: This was for me the really the weiknie of our
Speaker 1: development because we moved from one model to the models.
Speaker 1: In this way, the company was obliged to install process procedure,
Speaker 1: more people, more competence, and we also create a credibility
Speaker 1: trust in our alstoma that is fundamental. If you wanted
Speaker 1: to increase volume and increase let me say, a population
Speaker 1: that can buy your car.
Speaker 2: I have to say, Hannah to me. It's so interesting
Speaker 2: because my true love is a few miles away in
Speaker 2: Borgo Pentagali. Right, my true love is Dukati, and I
Speaker 2: have the last thirty years, I've bought about and owned
Speaker 2: about thirty twenty or thirty Ducati motorcycles, and I've seen
Speaker 2: the same kind of transition right as Audi took over Dukati.
Speaker 2: Maybe I don't know, ten years after they bought Lamborghini,
Speaker 2: they've done the same thing. And the bikes, which previously
Speaker 2: were infamous for being expensive and difficult to maintain and
Speaker 2: even difficult to ride, became not only much more reliable
Speaker 2: to now you know, better than maybe even a BMW
Speaker 2: like one of the most reliable bikes in the industry,
Speaker 2: but also much more rideable, much EASi year to go fast,
Speaker 2: much easier to control, and much more comfortable so it's
Speaker 2: funny hen I've seen the same transition at Jacari.
Speaker 1: I think matter is the process that out implemented in
Speaker 1: Dukati and in Lamborghini is a little bit similar.
Speaker 4: It's clearly that in.
Speaker 1: Lamborghini we talk about a car company that, let me say,
Speaker 1: support another car company. In Dukati was a little bit
Speaker 1: more difficult because you have a car company that must
Speaker 1: support a bike company. But I think also in this
Speaker 1: case what they did that was really smart. They take
Speaker 1: in account. Cloudy Dominical is a big friend of mine.
Speaker 1: He was before technical director of Dukati, and they give
Speaker 1: him the responsibility to make this kind of transition in
Speaker 1: a way that is a little bit.
Speaker 4: Different from Lamborghini because.
Speaker 1: For a car you have rule and you can say,
Speaker 1: are the same rule for the motor cycle.
Speaker 3: No.
Speaker 1: But my personal let me say, experience with du Kati
Speaker 1: was in the past. When you have really the all
Speaker 1: du Kati, you are obliged to have minimum one times
Speaker 1: bike down due to the due due to the electric system.
Speaker 1: This was one of the weak points, was one of
Speaker 1: the weak points of of.
Speaker 4: Of du Kati.
Speaker 1: Now reliability is I don't want to say like an Audi,
Speaker 1: but close to this means the process of the supplier,
Speaker 1: the way to develop is so robust that you can
Speaker 1: you can experience the car you cannot use without you
Speaker 1: have let me say, a doubt I will arrive or not.
Speaker 1: It's something completely different, is I think, and is not
Speaker 1: something where you arrive from the morning to the night.
Speaker 4: It's something that you need to do with.
Speaker 1: Process, With changing the approach. You start to change from
Speaker 1: engineering to the quality, to the production, to the seeds
Speaker 1: to after seas. You create a culture. And this culture
Speaker 1: made a difference and the this is for me, is
Speaker 1: the reason of the success of this company.
Speaker 3: Well, let me ask this, and this also sort of
Speaker 3: pivots off of Matt's point. You know, as we talk
Speaker 3: about making the cars easier to operate, more reliable, better
Speaker 3: build quality, et cetera, et cetera, did you have people
Speaker 3: back in those days grumbling about how the cars were
Speaker 3: getting too easy for the masses and they were because
Speaker 3: and the reason why I'm asking is, is there a
Speaker 3: certain point by when you don't want a car of
Speaker 3: this caliber, of this type of emotion to be just
Speaker 3: an easy piece of cake? Is there a balance there
Speaker 3: between engaging emotion and feeling.
Speaker 1: I think one is the answer. And is this the
Speaker 1: reason because for me exists restaurant. This is the let
Speaker 1: me see, this can be the final one. But it's
Speaker 1: clearly what you ask me is is everything My opinion
Speaker 1: start decades ago with the with the engine management. If
Speaker 1: you remember in the old car with the I don't
Speaker 1: know twelve body frotted. One of the main problem is
Speaker 1: to have the start of engine. And when engines start
Speaker 1: you never know how many cylinders run for a certain
Speaker 1: period of time when you accelerated you have in Airsia,
Speaker 1: when you release the pedal, you are still the car
Speaker 1: that is pulled out and so and was introduced engine
Speaker 1: management system, big improvement.
Speaker 4: After the same arrival with the gearbox.
Speaker 1: Not everybody was able to use a clutch, and in
Speaker 1: the in the US there was I remember when I
Speaker 1: was in a Mazeraati without without an automatic gearbox, no
Speaker 1: way to sell a biturbo, and we were obliged to
Speaker 1: do something in order to install this, and we were
Speaker 1: aware that this means to reduce emotion. After there was
Speaker 1: the compropise of a double clutch. That is something that
Speaker 1: gives emotion. But every way, let me say, everybody can
Speaker 1: use everybody can be like a Formula one driver with
Speaker 1: a double clutch, or the system that you have today
Speaker 1: with the rival also of the for example, of the
Speaker 1: electronic system like I don't know, you can have one
Speaker 1: drive excel fully electric. You have a car that do
Speaker 1: exactly what you ask on the steering, but you are
Speaker 1: never able to understand if there is a power that
Speaker 1: arrives from vengine of the left side or the right
Speaker 1: side or from thermodinami engine, is you the side on
Speaker 1: your balpha the best result of the car. This is
Speaker 1: super cool because everybody of us can perceive can achieve
Speaker 1: the best performance. It is also right that the more
Speaker 1: you are a good driver and more you want to
Speaker 1: perceive your limits, your ability, your mistake or you want
Speaker 1: to be proud of yourself. And this is for me,
Speaker 1: is where more and more people ask emotion asked to
Speaker 1: have a steering wheel with less service system because they
Speaker 1: want to perceive the asphalt when they are in the
Speaker 1: corner and they don't want it to have like a
Speaker 1: plastation steering wheel.
Speaker 4: They wanted to have.
Speaker 1: The understanding when you engage a gear and you perceive
Speaker 1: with the lever the reaction of the gear that you
Speaker 1: are of the synchronizer. These are something that became more
Speaker 1: luxury points. And at the end is not only the
Speaker 1: question to prove that you are a good driver, but
Speaker 1: is something that now in this era is completely disappear.
Speaker 1: And when something disappeared, became a luxury to have. And
Speaker 1: I think this is where a chain catch really a
Speaker 1: small area wherek and made a difference, because I think
Speaker 1: if I take a Diablo, if I was fully aware
Speaker 1: of the let me call.
Speaker 4: The problem of the Diablo.
Speaker 1: Problem of the Diablo was first serious, but until the
Speaker 1: ninety eight was the breaking. If you see the break
Speaker 1: with this break of the original Diablo or big like this,
Speaker 1: you have impression that is for a city car. Why
Speaker 1: because at this time technology was not so let me say,
Speaker 1: ready to offer something like this.
Speaker 4: We were at the time of the Chrisler.
Speaker 1: Price was important and you know purchasing department saying, oh
Speaker 1: we need to spend less and everything is compromised. The
Speaker 1: same was for the stiffness of a chassis. Stiffness was
Speaker 1: not sure the best as possible. And some other components
Speaker 1: like inside the car, the cluster. In the first Diablo,
Speaker 1: you have a cluster that is so high that you
Speaker 1: are probably you are able to look outside me, the
Speaker 1: cluster in front of my feet, and a china. Taking
Speaker 1: all these points, trying to give you much more emotional
Speaker 1: of the original Diablo, improve the weakness points, creating a
Speaker 1: car that also new technology that probably was not available
Speaker 1: at the time of the Diablo today can be available.
Speaker 1: Are conditioning much powerful, the stelling will much more direct
Speaker 1: on the will tire that as sure a state of
Speaker 1: the art. We increase the front track and the ear track.
Speaker 1: Really to create something that can amplify the emotion of
Speaker 1: the ninety in something that respect the culture of the
Speaker 1: DNA of the Lamborghini. But adapting to the year twenty twenty,
Speaker 1: twenty twenty five and six. This was for me is
Speaker 1: also a trend that we need to take in account
Speaker 1: because people, certain kind of people don't want only to
Speaker 1: buy super emotionalized car thousand dollars power, two thousand dollars power,
Speaker 1: but they want also to buy the emotion and more.
Speaker 1: More emotion you want and more. You needed to create
Speaker 1: a direct contact between the driver, the car and the asphalt.
Speaker 3: For our listeners, we can talk about this. You will
Speaker 3: be unveiling in Mono ray. Yes, the V twelve Roaster,
Speaker 3: which is the follow up of the Diablo that you've done.
Speaker 3: And this seems like the perfect evolution, which also indicates
Speaker 3: that there's an appetite for exactly what you're describing.
Speaker 1: I think in this I want to be more provocative.
Speaker 1: I will tell also to the to the Monterey. When
Speaker 1: in Lamborghini we did the Diablo Roster, I think nobody
Speaker 1: can say, oh, wow, is a sexy car. Is a
Speaker 1: car where was cutted the roof and the create a
Speaker 1: kind of pickup in the ear to store. When we
Speaker 1: decided to make the change roster, I told, for me,
Speaker 1: we have a big opportunity really to make a car
Speaker 1: based on the Diablo that is can be let me
Speaker 1: say a kind of visionary of the car that was
Speaker 1: a Venana roster. The roster means something really the top
Speaker 1: of what can be a sexy car.
Speaker 4: And you will say that the Diablo Roster is a
Speaker 4: car that.
Speaker 1: It's difficult to say, wow, I recognize a car of
Speaker 1: the ninety of Lamborghini like this.
Speaker 4: This is a car that for me is.
Speaker 1: Much more provocative of the Bucella Roster that was outstanding,
Speaker 1: no roof, everything extreme, everything like a dark glass is.
Speaker 4: In front of the eyes of.
Speaker 1: A driver and the car that really call you to
Speaker 1: go with the airing the wind and only to have emotion.
Speaker 4: It's not a car for a daily use, no way,
Speaker 4: we don't want to do. This is a car that
Speaker 4: must give emotion, emotion, emotion.
Speaker 2: But it's I mean, you've apparently re engineered more than
Speaker 2: three thousand parts. I mean, I imagine much bigger disc brakes, right,
Speaker 2: I imagine doors that always close. What the what do
Speaker 2: you think were the most difficult parts? What are the
Speaker 2: most important parts that you re engineered. Did you work
Speaker 2: with you know, Brembo. Did you work with Lamborghini and Winkler?
Speaker 4: No, okay, we work la Lamborghini.
Speaker 1: Let me say, is aware that we did this, but
Speaker 1: we don't have support from us Santagata.
Speaker 4: We is a different business, and it's correct.
Speaker 1: It's clearly that we took from the Diablo a selection
Speaker 1: of what was something that for us was not. Let
Speaker 1: me say, the best suspension. We engineering completely the suspension.
Speaker 1: We increase front track and rear track, all suspensions. All
Speaker 1: the dumper are new, our semi adaptive dumper break we
Speaker 1: already mentioned, it's completely new. We put attraction control system
Speaker 1: because you have a huge quantity of power and you
Speaker 1: needed control on the wheel, on the on the slip
Speaker 1: of the wheel. We put If you remember the first
Speaker 1: diablo was was still with the spark plug with a coil,
Speaker 1: and after you have a distributor for twelve cylinder and
Speaker 1: this created a lot of trouble because you have sometimes
Speaker 1: the spark of a goal to two spark plugs due
Speaker 1: to the fact that the distributor was big like and
Speaker 1: you have twelve pin inside. We install an engine management
Speaker 1: system with a single coil with an s U and with.
Speaker 4: A small body frottle.
Speaker 1: If you draw, if you have experienced to draw one
Speaker 1: of the first Diablo, one of the main problem was
Speaker 1: the pendulum because if you touch a little bit the accelerator,
Speaker 1: you have a car that moved forward too much. You
Speaker 1: release and you have ve inertia that block and you
Speaker 1: started to make like this with the with your head
Speaker 1: and you are like if a stupid driver. We did
Speaker 1: with a small body frottle that react much more progressive.
Speaker 1: Is electronic means don't is the what you do with
Speaker 1: your feet is filtered and you have something that is
Speaker 1: much more in line with what is your wishes compared
Speaker 1: to what is the reaction.
Speaker 4: That you have in the body Frotto. And you do this,
Speaker 4: you have.
Speaker 1: A progressivity in the engine that is fantastic. On top
Speaker 1: of this, we have changed the ratio of the gearbox
Speaker 1: and we put one gear more. Why because in the
Speaker 1: ninety one of the most important parameters that prece used
Speaker 1: to judge the car was the zero one hundred kilometer
Speaker 1: four hour, zero sixty two miles. And at this time
Speaker 1: with the clutch, one of the big problems was not
Speaker 1: the acceleration, but was the shifting time. Based on the
Speaker 1: ability of a driver, you can have a shifting time
Speaker 1: that can be zero point two second or something like
Speaker 1: zero point three second, and really a lot if you
Speaker 1: consider in acceleration. And for this reason, the majority of
Speaker 1: the supersport car constructor made the first gear that was
Speaker 1: able to achieve zero from zero to one hundred to
Speaker 1: one kilometer for hour, from zero to sixty two point
Speaker 1: one miles for hour. In this way, you don't need
Speaker 1: to shift, you don't need to open the clutch and
Speaker 1: close the clutch.
Speaker 4: Fantastic.
Speaker 1: But what means is that when you run with your car,
Speaker 1: for example, in a traffic jamp, you have the first
Speaker 1: gear that is so long that it is difficult to handle.
Speaker 4: And to manage.
Speaker 1: Is you never arrive to the moments where you need
Speaker 1: to shift to second gear. For this reason, we have
Speaker 1: changed all the gearbox. We have changed the ratio between
Speaker 1: the gear and we have added the sixth gear that
Speaker 1: at the time of the diable was only five gears
Speaker 1: the gearbox in order to have the right distance between
Speaker 1: every ratio and to give a much more driveability to
Speaker 1: the car if you are in a normal traffic or
Speaker 1: if you are also on the track. These are the
Speaker 1: let me say, is something that when you sit in
Speaker 1: a car you perceive immediately in terms of driveability.
Speaker 3: Can you give us a sense of what it feels
Speaker 3: like to drive this car and where is it happiest.
Speaker 3: I mean talk to us about you know, speeds, what
Speaker 3: type of road like, what is the ideal way to
Speaker 3: drive this car? Obviously it's not a daily driver like
Speaker 3: you said.
Speaker 1: Oh, I want also to say that due to the
Speaker 1: effect that the number of the car is so small,
Speaker 1: is no sense to think to drive on the track.
Speaker 1: Is not a car for a track day. Also, if
Speaker 1: from powerful and from a chassis point of view, you
Speaker 1: can do I remember last year I enjoy a lot
Speaker 1: in the forest a longer Monterey where theoretically is not possible,
Speaker 1: but it's where you perceive elasticity of the engine, the
Speaker 1: elasticity of the gearbox means and let me say the sound.
Speaker 1: Sound is something that California decide that to let me
Speaker 1: say to limit it in a way that is really
Speaker 1: a lot due to what is a restaur model you
Speaker 1: are is mandatory for Resto model to Molgate with the
Speaker 1: rule of the year when the car was put in
Speaker 1: a market means I am allowed to have the sound
Speaker 1: regulation of an It means I can have evolve where
Speaker 1: I open the flap in the muffler, I can have
Speaker 1: a decibel that really go through my body and you
Speaker 1: perceive you have the decibel, the vibration in your stomach.
Speaker 1: That is something that more and more disappear now today
Speaker 1: you turbo YouTube new regulation you to the OPF filter.
Speaker 1: What come out from the engine from the supersport card
Speaker 1: is something that where it's difficult to perceive. If you
Speaker 1: have a six cylinder, a cylinder, ten cylinder plus cylinder
Speaker 1: in the chain trica and mainly in the roster, you
Speaker 1: will have it's like to have in front of you
Speaker 1: an orchestra that play a lot in terms of music,
Speaker 1: in terms of vibration and in terms of emotion.
Speaker 3: I know Matt has more questions. I just want to
Speaker 3: follow up. Are you able to share how many of
Speaker 3: these will you make? And what type of buyer is this?
Speaker 3: Is this a Lamborghini collector or is this someone who
Speaker 3: has a lot of other cars and now they're sort
Speaker 3: of dabbling and is this a singer owner?
Speaker 2: For instance, for Coop.
Speaker 1: We was designed a nineteen car and the majority is
Speaker 1: already sold, and for Roster will be other nineteen. I
Speaker 1: think it's clearly that there are some because at the
Speaker 1: end they I think for collector is something that the
Speaker 1: main issue is every time to trust on the products,
Speaker 1: and they think one of my responsibilities also to create
Speaker 1: a credibility around the products.
Speaker 4: Is not a product that.
Speaker 1: Is done only to put on a stage on a
Speaker 1: pebble or a quail, butter really to give a car.
Speaker 4: To customers that if you want to use, can use.
Speaker 1: I apply more or less all the process that we
Speaker 1: did I did in Lamborghinia at the time of the
Speaker 1: few of the contauch Venen or if you remember, in
Speaker 1: some case we talked about three car, nine car, sixty car,
Speaker 1: eighty car. And due to this process we are confidence
Speaker 1: that our customer can really enjoy the use of the car.
Speaker 1: Also if they use for a coffee and car only
Speaker 1: the four to go to promenade or something like this.
Speaker 4: But you know better me.
Speaker 1: What is important is to guarantee the functionality is what
Speaker 1: in Italian we say to do bella figura. You want
Speaker 1: that when you go with a car, you appear really
Speaker 1: like somebody that.
Speaker 4: Buy a piece of art, a piece.
Speaker 1: Of history and something that is really super exclusive. This
Speaker 1: is I think one of the most important points. And
Speaker 1: in terms of customer, I see Lamborghini customer, but I
Speaker 1: already saw also people that came from other brand are collector.
Speaker 1: We are collectors that really are catching right to catching,
Speaker 1: Exclusivity means a small volume, special produce, and I think
Speaker 1: the main point is really to arrive and to give credibility,
Speaker 1: credibility and trust that what they buy is not a
Speaker 1: single opera, but is the first of a process that
Speaker 1: we release much more products.
Speaker 3: And more coming up with Marizio Reggiani right after this,
Speaker 3: and we're back with Marizia Reggiani, the head of eccentrica
Speaker 3: making the new V twelve Roadstar.
Speaker 2: I have a couple of questions about changes at Lamborghini
Speaker 2: that came under your watch, So I want to ask
Speaker 2: first about my first time driving the evented or in
Speaker 2: in earnest was at Barcelona, Cataloonia when the SV came out.
Speaker 2: I was lucky enough. It was for me, you know,
Speaker 2: a weekend I'll never forget. And one of the coolest
Speaker 2: things for me about the evented door a small thing,
Speaker 2: but you have to lift this red cover before you
Speaker 2: can push the ignition. It's like you're going weapons hot
Speaker 2: in a fighter jet. You know who came up with that,
Speaker 2: and you know because it continues today. But then it
Speaker 2: made a lot more sense because it ignited this powerful
Speaker 2: V twelve and gave this incredible bark of the engine
Speaker 2: and it was an amazing experience.
Speaker 1: The idea came when we did the before a vented
Speaker 1: Or we did the Reventon. Reventon was the first few
Speaker 1: off of Lamborghindi and if you remember, was done like
Speaker 1: to copy a military airplane fighter jet in the interior
Speaker 1: where were a dashboard with all the the representation digital.
Speaker 1: It was the first time that probably we were one
Speaker 1: of the first OEM to make the digital copy and
Speaker 1: we put several points that was similar to airplane.
Speaker 4: And from this car started to think to.
Speaker 1: Have this flat that is a kind that normally you
Speaker 1: have in the jet are for the let me say,
Speaker 1: to fight or to fire something. And we decide that
Speaker 1: the start of our engine must be like a big
Speaker 1: gun that started to fight.
Speaker 4: And we decided during this phase of project where they
Speaker 4: the team.
Speaker 1: Of the designer was really was one of the best
Speaker 1: teams because there were Philip Popperini, we were Manfred fit Gerald.
Speaker 4: That was responsible of the center.
Speaker 1: Still at this time I was the CEO, and we
Speaker 1: started to collect this kind of idea, this kind of
Speaker 1: provocation also, and I think with the Venta door we
Speaker 1: create exactly this.
Speaker 4: Baton like the center of the car is. Let me say,
Speaker 4: this is only for adult to turn and to push.
Speaker 4: And this I think from a Venta door on we
Speaker 4: use on on Ura can on Urus was used also
Speaker 4: on the.
Speaker 1: On the veelto and I think I will, I hope,
Speaker 1: I wish Lamborghini will continue to use because it's something
Speaker 1: that represented in some case also the arrow of a
Speaker 1: Lamborghini brand.
Speaker 2: But you know, so I just had the Temporario, which
Speaker 2: I eventually fell in love with, but it took me
Speaker 2: a while because the first time I got in the car,
Speaker 2: I lifted the red flap and I pushed the button
Speaker 2: and nothing happened. It just turned on the computer.
Speaker 4: I was I was already attire. One of the other
Speaker 4: things that.
Speaker 2: Struck me and that I'll never forget about driving an
Speaker 2: eventa door is the clutch. And some people, some other
Speaker 2: auto journalists complained about not being you know, a dct or,
Speaker 2: but for me, it was like a violent gear change
Speaker 2: that really brought up so much emotion, and I wonder
Speaker 2: if that was a conscious choice.
Speaker 4: Is the rude gearshift amazing?
Speaker 1: When I when I did the project of event, I
Speaker 1: have a big discussion inside the Lamborghini, but was inside
Speaker 1: the w group because this was the time where every
Speaker 1: new car must have a double clutch and start a
Speaker 1: big discussion, and I was obliged to convince the double
Speaker 1: clutch wait more or less ten to twelve kilo more
Speaker 1: of the gearbox that we invented the ESL And from
Speaker 1: a Tannel point of view, the packaging was so big
Speaker 1: that I give example, if you look at what you
Speaker 1: did in the Bugatti. In the Bugatti Veyron, there is
Speaker 1: a double clutch. If you see, the tunnel of the
Speaker 1: Bugatti is a meter and the car cannot be a gild,
Speaker 1: cannot be a supersport card and and they have several
Speaker 1: discussions and after I we decided Lamborghini to made this
Speaker 1: kind of patent. That is the ESL is the name
Speaker 1: of a gearbox of the Aventedle where we try to
Speaker 1: reduce as much as possible the shifting time. Using this
Speaker 1: characteristic that you moved to gear at the same time
Speaker 1: really risky because if for every kind of reason you
Speaker 1: engage both, you destroy the car. But in this way
Speaker 1: we were able to achieve at the time of the
Speaker 1: avented or a shifting time that was fourteen eighteen millisecond
Speaker 1: was the time of the shifting of the Formula one
Speaker 1: at the time that we launch FI.
Speaker 2: And with this.
Speaker 1: I was able to convince doctor w Intercoon that was
Speaker 1: the CEO of the vdW group, that this can be
Speaker 1: an innovation for Lamborghini. When we did the first launch
Speaker 1: in walle Lunga, the world premiere, I received some several
Speaker 1: criticisms from journalists about this shifting because it was too much.
Speaker 1: When we present that was improved the management of the
Speaker 1: clutch and reduce the weight of the car.
Speaker 4: Everybody said, wow, this is a number in the back.
Speaker 1: We wanted to have this kind of emotion and when
Speaker 1: we did SVG, we improve again this kind of peak
Speaker 1: of energy that arrive in your back because this is
Speaker 1: exactly what customer wants. It's not a car to make
Speaker 1: a comfort trip, is a car to give emotion. If
Speaker 1: we want to surprise somebody, you you you ask your
Speaker 1: friend to sit in a passenger seat, you put in
Speaker 1: a course a mode, you made a launch control with
Speaker 1: an Aventa door, SV or SVG, and the guy that
Speaker 1: is seated close to you, we'll come with the eyes
Speaker 1: out of the face.
Speaker 4: This is emotion.
Speaker 2: I mean, I absolutely love it. And for me, you know,
Speaker 2: Hannah and I we drive different cars every week and
Speaker 2: people always ask us what's your favorite car? And for me,
Speaker 2: I always go back to the eventa door and there's
Speaker 2: never been anything to replace that. I also happened to
Speaker 2: love the Hurricane and enable of mine. I gave a
Speaker 2: ride when I had the Strato and he immediately said
Speaker 2: I want to buy it because of the sound from
Speaker 2: the V ten behind his head. I recently gave him
Speaker 2: a ride in the Temio and he said, it doesn't
Speaker 2: do it for me. The sound isn't there. I'm not
Speaker 2: going to pay, you know, three four hundred thousand dollars
Speaker 2: for this for this kind of sound. It's like a
Speaker 2: turbo diesel. And I wonder if you think, Rizzio, do
Speaker 2: those two cars, the eventa Door and the Hurricane do
Speaker 2: they recommend? Do they represent the peak of this, you know,
Speaker 2: post analog generation of Lamborghini's.
Speaker 1: For me, it's difficult to answer because if you ask
Speaker 1: to a father if a song are good or not,
Speaker 1: and I have difficult I can tell you that for me,
Speaker 1: the last Ura can Vet we did the and there
Speaker 1: is a story behind the Ura can Serrato, you know,
Speaker 1: in what way born the Sperato. It was my my
Speaker 1: lead engineering decided to make to organize a gift for
Speaker 1: my birthday. I think it was a sixty birthday, and
Speaker 1: they created a kind of mule of the Uraca without
Speaker 1: to tell me nothing that was lift up with balloon tire,
Speaker 1: the scoop on the top and the increase of the
Speaker 1: of the of the fender and blah blah blah made
Speaker 1: with rivets.
Speaker 4: Really a pro to a car made, let me say
Speaker 4: in secret.
Speaker 1: And for my birthday they organized a test in in
Speaker 1: Ardot and I was really disappointed, as it's my birthday.
Speaker 1: You obliged me to come in Nerdoux for a session
Speaker 1: of test. Okay, I moved to Nordeaux and at this
Speaker 1: sign they when I arrived, there was okay, the class
Speaker 1: a cake for a celebration and said, our gift, like
Speaker 1: a team, is to enjoy this car. And there was
Speaker 1: what after we called Strada Bianca that was off road
Speaker 1: on a gravel up and down in the middle of
Speaker 1: the forest. They put in some place full of water,
Speaker 1: really full of water, and they organized I don't know
Speaker 1: three four hours with this black mule that I turned
Speaker 1: around like a child, and when I finished, I was
Speaker 1: so impressive. So let me say back to the child
Speaker 1: that I say, okay, now we will invite at first
Speaker 1: the board of Lamborghini and after the board of Audi.
Speaker 1: Bard of Lamborghini was wow. They became child when right
Speaker 1: the board of Audi they told us to do it.
Speaker 1: Wow nice and this is in what way born something that.
Speaker 4: Didn't exist sometimes is and when you ask me.
Speaker 1: If, I like if if for me, these are really
Speaker 1: parts of my life is something that I address to myself.
Speaker 4: And and really unique.
Speaker 1: If you ask me what is the best car emotionally,
Speaker 1: Serrato is outstanding. If you ask me in terms of performance,
Speaker 1: is the performance the the the Urican performance is a
Speaker 1: car that I when they present me the project of
Speaker 1: the analysystem that after was put it also in SVJ
Speaker 1: of a Venta or they present calculation. They present everything
Speaker 1: with this active aerodynamic and they say, I don't see
Speaker 1: on theorics. Big value means that the project is a stop. Again,
Speaker 1: we were in Nerdoux. They prepare for me sampleto type
Speaker 1: into tested and normally when I'm in Nerdoux, I have
Speaker 1: every time I reference the time of me personally that
Speaker 1: he's not the faster, but I know exactly and looking
Speaker 1: this I can say a car is easier, faster or so.
Speaker 1: And when I finished some lepl with this car, with
Speaker 1: our Johney, you are two three seconds faster of what
Speaker 1: you are normally possible. I drew on the same way
Speaker 1: as No, No No, and after I took I asked
Speaker 1: where the chrono because sometimes you know the chrono of
Speaker 1: the car, and I was really faster, and they said
Speaker 1: about what you did in this car, and my engineering say,
Speaker 1: we did what you cancer. We put the project, we
Speaker 1: put a process, a small proto and these are the
Speaker 1: real benefit that you have. And this was a system
Speaker 1: that after was keeping the Uracan performance and after SVJ
Speaker 1: and was the Syste and that allowed the car to
Speaker 1: make the lab record that life only to say, these
Speaker 1: are something that links you to the.
Speaker 4: Car.
Speaker 1: And for me, I really like a baby a part.
Speaker 1: I have two real daughter And there several number of
Speaker 1: cars that.
Speaker 4: Everyone some.
Speaker 1: Let me say story behind that cannot be let me
Speaker 1: say explain to everybody, but our story that made the
Speaker 1: car really unique. Really, you are obliged to be in
Speaker 1: love with this kind of experience.
Speaker 3: Thank you for sharing that with us. It's been so
Speaker 3: good to have you on. Thank you for your time.
Speaker 3: And I could just listen to these stories all day long.
Speaker 3: I feel like we're getting great insights here about the
Speaker 3: history of these cars. That does it For this week's show,
Speaker 3: remember to follow and subscribe to h Pursuit on Apples, Spotify,
Speaker 3: and anywhere else you listen. You can also send us
Speaker 3: your comments, email us at hot Pursuit at Bloomberg dot net.
Speaker 2: And check out Hannah's columns and stories on Bloomberg dot
Speaker 2: com and in the Bloomberg Business app. Go there for
Speaker 2: car reviews, events and stories that you won't find anywhere else.
Speaker 2: Find it all at bloomberg dot com, slash Pursuit, slash autos.
Speaker 3: I'm Matt Miller and I'm Hannah Elliott. We'll be back
Speaker 3: in your podcast feed again next week