WEBVTT - Lamborghini’s Design Guru 0:00:02.480 --> 0:00:07.000 Bloomberg Audio Studios, podcasts, radio news. 0:00:09.280 --> 0:00:17.439 I'm Hannah Elliott and I'm Matt Miller. This is Hot Pursuit. Hey, 0:00:17.440 --> 0:00:19.520 you're in Amsterdam right now? What are you doing there? 0:00:20.079 --> 0:00:23.599 I'm in Amsterdam. I literally just landed about three hours 0:00:23.640 --> 0:00:26.040 ago and I'm trying to stay awake. That's what I'm 0:00:26.079 --> 0:00:30.200 doing right now. Tomorrow I'm going to the Dutch Grand Prix, 0:00:30.280 --> 0:00:34.159 which will be really fun. I'm actually doing this as 0:00:34.200 --> 0:00:37.600 part of reporting for a feature that we are working 0:00:37.640 --> 0:00:42.280 on for our November issue of the magazine about women 0:00:42.320 --> 0:00:46.479 in sports, and I will be shadowing several of the 0:00:46.760 --> 0:00:51.040 Formula One Academy drivers they're actually racing this weekend along 0:00:51.080 --> 0:00:52.560 with the F one race. 0:00:53.320 --> 0:00:58.480 That is very cool. Obviously being at that one race 0:00:58.720 --> 0:01:01.960 is exciting and fun and you'll see I'm sure many 0:01:02.000 --> 0:01:05.080 celebrities and stuff, But being in Amsterdam is what I 0:01:05.280 --> 0:01:06.639 would be more excited about. 0:01:07.080 --> 0:01:09.480 I know, and you know what, I've only been in 0:01:09.520 --> 0:01:13.560 the airport of Amsterdam. I've never been there. No, I've 0:01:13.600 --> 0:01:16.320 never been to the city. I mean I literally before 0:01:16.360 --> 0:01:18.840 this I did a little walk and said at a cafe, 0:01:19.080 --> 0:01:22.280 but no, I've never been here except the airport. 0:01:22.800 --> 0:01:26.480 I love it. I mean, it's not a car town, obviously, 0:01:26.560 --> 0:01:29.840 it's more bicycle town. Eat up old bicycle town, right, 0:01:29.920 --> 0:01:33.920 and you'll see on boats, you know, in the canals. 0:01:34.720 --> 0:01:37.319 But to me, because I'm a little kid at heart, right, 0:01:37.480 --> 0:01:40.680 the exciting thing is the red Light District, which is 0:01:40.840 --> 0:01:44.200 which which will be gross in ways but also interesting 0:01:44.680 --> 0:01:48.240 and like the legalization of everything long before we did 0:01:48.240 --> 0:01:51.240 it here, I always thought of Amsterdam as you know 0:01:51.240 --> 0:01:55.200 in Pinocchio when he goes to I can't remember what 0:01:55.200 --> 0:01:57.080 it's called, like the Land of Lost Toys or whatever, 0:01:57.160 --> 0:01:59.200 and they're allowed to do whatever they're like gambling and 0:01:59.280 --> 0:02:03.840 smoking sis. And that's to me what Amsterdam is always represented. 0:02:03.880 --> 0:02:05.840 I'm sure there's a more cultural take on it if 0:02:05.840 --> 0:02:07.400 you go to like the Ights Museum. 0:02:07.080 --> 0:02:11.480 But probably and I haven't made it to either yet. 0:02:11.639 --> 0:02:15.320 I actually I need I'm really bad. I have actually 0:02:15.560 --> 0:02:18.040 no concept of what neighborhood I'm in at the moment 0:02:18.160 --> 0:02:20.440 or anything. I mean, it's by by the water, so 0:02:20.840 --> 0:02:24.920 I need to get oriented, and yeah, I probably should 0:02:25.080 --> 0:02:28.920 make my way over. I'm looking forward to it. 0:02:29.480 --> 0:02:36.160 So wait the race. Obviously you're busy tomorrow, yeah, yeah, tomorrow, 0:02:36.200 --> 0:02:38.320 Saturday and Sunday, but then you get to stay at 0:02:38.360 --> 0:02:40.200 all after No. 0:02:39.760 --> 0:02:42.720 No, I'm going straight home. I need to you know, 0:02:42.960 --> 0:02:46.440 I know it's I need to be with my dog. 0:02:47.200 --> 0:02:50.359 That's like the main thing. It's having been away for 0:02:50.400 --> 0:02:54.400 an a car week and this I need some dog 0:02:54.480 --> 0:02:55.639 time more than anything. 0:02:56.160 --> 0:03:00.200 I get it. I get it. But no, Yeah, before 0:03:00.240 --> 0:03:01.520 we get to everything else, and we're going to talk 0:03:01.520 --> 0:03:06.760 about Lamborghini, we have a fantastic interview with a man 0:03:06.840 --> 0:03:10.880 who worked at Lamborghini, like during the turning point when 0:03:10.880 --> 0:03:17.359 it went from this strange company that mechanical in some 0:03:17.400 --> 0:03:22.680 ways disasters but also masterpieces to like an Audie owned venture. 0:03:22.880 --> 0:03:25.640 You know, a very organized and methodical German. 0:03:26.160 --> 0:03:27.320 Uh, very professional. 0:03:27.720 --> 0:03:31.120 Yes, I want to just talk a little bit about 0:03:31.120 --> 0:03:34.399 something I thought about racing because I saw a Cadillac 0:03:34.480 --> 0:03:38.400 unveiling something at Monterey with you last week, and then 0:03:39.240 --> 0:03:41.600 Florida is showing now it's new hypercar that they're going 0:03:41.600 --> 0:03:45.520 to put in Lament, and all of this brings to 0:03:45.600 --> 0:03:48.200 mind for me the Mustang. There's gonna be a four 0:03:48.240 --> 0:03:50.880 door Mustang. Have you seen renderings of this? 0:03:51.720 --> 0:03:52.960 You mean not the suv? 0:03:54.320 --> 0:03:58.400 I haven't, No, not the suv. Like a car like 0:03:58.520 --> 0:04:02.240 famously stopped making cars, but they've always made the Mustang, 0:04:02.280 --> 0:04:05.440 so they still make that car. And I wonder if, 0:04:06.120 --> 0:04:10.080 as everyone sort of goes back to wanting a manual transmission, 0:04:10.160 --> 0:04:15.480 wanting a more screenless analog experience, if we'll also start 0:04:15.520 --> 0:04:21.040 to want lower like flat cars rather than SUVs and trucks. Again, 0:04:21.120 --> 0:04:22.640 you think that that could be okay? 0:04:23.000 --> 0:04:27.680 This is my immediate knee jerk reaction with no information. No, 0:04:28.320 --> 0:04:30.760 this seems insane. Who's asking for this? 0:04:31.560 --> 0:04:34.800 I think it's great. I don't know. I don't know 0:04:34.839 --> 0:04:39.000 if anyone's really asking for it, but there must be 0:04:39.040 --> 0:04:42.279 people who have a Mustang and they're like, I wish 0:04:42.360 --> 0:04:44.160 I had two more doors because it's so hard to 0:04:44.160 --> 0:04:45.839 get people in the back seat. That's how I felt 0:04:45.880 --> 0:04:48.560 when I was driving my Challenger around. That's why I 0:04:48.640 --> 0:04:51.400 went to a larger vehicle. You know, I've got I'm 0:04:51.400 --> 0:04:54.360 adding people to this family, and but I didn't want 0:04:54.360 --> 0:04:57.760 to ask. And I love the car experience. It's something 0:04:58.640 --> 0:05:01.280 you know, you just don't really get anymore. A real 0:05:01.400 --> 0:05:04.160 car of dan you don't. 0:05:04.200 --> 0:05:06.400 You don't get it unless it's like a premium or 0:05:06.520 --> 0:05:11.400 luxury car. But this seems crazy. Ford hasn't sold a 0:05:11.400 --> 0:05:15.640 Sedan since it discontinued the fusion after twenty twenty, so 0:05:15.720 --> 0:05:19.960 it hasn't sold to Sedan in six years. And we 0:05:20.040 --> 0:05:24.600 need to ask Farley about this because I just go 0:05:24.720 --> 0:05:29.520 back to who's asking for this? Even if you did 0:05:29.839 --> 0:05:32.599 get this and this was made, I don't think it 0:05:32.640 --> 0:05:35.159 would be big enough for your current needs, Matt. 0:05:35.600 --> 0:05:38.680 You know it wouldn't be. I couldn't fit obviously, all 0:05:38.720 --> 0:05:38.960 three of. 0:05:39.040 --> 0:05:41.320 The baby seats. It's all about the baby. 0:05:41.000 --> 0:05:43.599 Seats, baby seeds, the nanny, the dog, like, the whole 0:05:43.640 --> 0:05:47.599 thing wouldn't fit. But I just think, like you know, 0:05:47.720 --> 0:05:51.600 Ford made some really cool cars. I always loved the Taurus. 0:05:51.600 --> 0:05:53.720 I loved when cops had Tauruses, and I. 0:05:53.680 --> 0:05:56.840 Always did this of yours. 0:05:57.120 --> 0:06:00.839 I still love the shape of the Tourus. Like to me, 0:06:01.000 --> 0:06:04.480 Ford makes this mistake that they've made for a few 0:06:04.520 --> 0:06:07.720 decades now in downgrading every V eight to a twin 0:06:07.800 --> 0:06:12.320 turbocharged V six or a two cylinder, like if they 0:06:12.320 --> 0:06:15.040 had put a big Stonking V eight in the Taurus. 0:06:15.120 --> 0:06:17.520 And they have to do that in a Mustang four door, right, 0:06:17.880 --> 0:06:21.000 they have to offer a stick shift. So Ford is 0:06:21.040 --> 0:06:24.839 going to offer essentially a four door Sedan with a 0:06:25.000 --> 0:06:29.560 V eight and a manual transmission. I mean, that's fantastic news. 0:06:29.640 --> 0:06:35.400 They can take on the Cadillac CT five V black Way. 0:06:36.000 --> 0:06:39.920 So wait, you are saying that it is confirmed, that's it. 0:06:40.120 --> 0:06:41.599 It's not confirmed, Okay. 0:06:41.880 --> 0:06:43.760 I was going to it's not confirmed that it's a 0:06:43.839 --> 0:06:46.119 VA and it's not confirmed that it's a manual because 0:06:46.120 --> 0:06:48.080 that would truly be wild. 0:06:48.480 --> 0:06:50.279 But it has to be. They don't want to go 0:06:50.320 --> 0:06:54.200 through the whole Machi experience again, which I mean, frankly 0:06:54.279 --> 0:06:57.120 was kind of embarrassing for the brand if they If 0:06:57.160 --> 0:06:59.480 they do this, and Mustang could be its own brand, 0:06:59.600 --> 0:07:02.039 I think the same way that Corvette could be itsself. 0:07:01.720 --> 0:07:03.960 I agree with I do agree with that, sure. 0:07:04.240 --> 0:07:06.080 But but they have to do it right so they 0:07:06.080 --> 0:07:11.200 can't disappoint again with like an Econo box and ev No. 0:07:12.000 --> 0:07:16.000 You know, it's got to be fire breathing exactly. It's 0:07:16.040 --> 0:07:18.720 got to be. And Jim Farley is the man to 0:07:18.800 --> 0:07:21.680 do it like he is positionally a perfect place to 0:07:21.720 --> 0:07:27.000 bring this company back to automotive enthusiasts, and this is 0:07:27.120 --> 0:07:28.560 I think a great vehicle to do it. 0:07:29.040 --> 0:07:33.880 This makes sense because one of our reporters in Detroit 0:07:33.960 --> 0:07:37.080 called me during Monterey and was sort of asking around 0:07:37.080 --> 0:07:39.360 if I had seen Farley, and you know, there may 0:07:39.400 --> 0:07:43.440 be some news coming out, and I bet you this 0:07:43.520 --> 0:07:47.360 is perhaps what we had he had been thinking of. 0:07:48.120 --> 0:07:50.480 I think it's great. By the way, by the way, 0:07:51.000 --> 0:07:55.080 the so obviously you can get a CT five V 0:07:55.400 --> 0:07:57.960 black wing, and I know they're going to come out 0:07:57.960 --> 0:08:00.600 with keep making those, and I I hope they changed 0:08:00.600 --> 0:08:03.240 the name eventually to something that anyone can understand and remember. 0:08:03.280 --> 0:08:07.960 But that's still fairly expensive, right, That's like if you 0:08:08.760 --> 0:08:12.120 option it, right, it's one hundred grand or more. Yeah, 0:08:12.560 --> 0:08:16.440 And even buying a used one, you're still not getting 0:08:16.440 --> 0:08:21.720 a discount because everybody wants those, the manual supercharged V 0:08:21.840 --> 0:08:24.160 eight six point two liter, and I hope they make 0:08:24.200 --> 0:08:25.840 one with the new when they have the six point 0:08:25.920 --> 0:08:29.400 seven liter engine out across everything. But in terms of 0:08:29.440 --> 0:08:33.720 a four door saddan like an American V eight four door, 0:08:34.240 --> 0:08:39.280 there hasn't been anything since Dodge killed the Hemi in 0:08:39.520 --> 0:08:43.000 its charger, right, And even if you didn't love the 0:08:43.120 --> 0:08:47.480 charger or the Chrysler three hundred, they sold like hotcakes. 0:08:47.920 --> 0:08:52.280 Like Dodge really killed a branch of cars that were 0:08:52.320 --> 0:08:56.400 selling like tens of thousands of units a year, so 0:08:56.440 --> 0:08:59.280 there's a need. I think there's a need in the 0:08:59.320 --> 0:08:59.880 market for this. 0:09:00.240 --> 0:09:06.480 Yeah, sure, I mean, gosh, let's see. I also think 0:09:06.600 --> 0:09:12.840 sometimes automakers drop things in the news to test and 0:09:13.000 --> 0:09:14.600 see what the reaction is. 0:09:15.840 --> 0:09:17.040 That's true. 0:09:19.160 --> 0:09:21.680 Nothing, they're floating a balloon here. 0:09:21.880 --> 0:09:25.920 But not necessarily. I'm not accusing them of that. But 0:09:26.040 --> 0:09:30.200 this is interesting because there's a lot of just talking, talking, talking, 0:09:30.280 --> 0:09:34.160 and Ford of course isn't confirming or commenting on future products. 0:09:34.160 --> 0:09:39.360 So I mean, we're not really seeing anything concrete, but 0:09:40.320 --> 0:09:44.360 it's something. It's not nothing. It's not nothing, and if 0:09:44.400 --> 0:09:48.480 people get excited, that's a great sign, all right. 0:09:48.600 --> 0:09:52.000 I I okay, I'm looking forward to it. I'm just 0:09:52.040 --> 0:09:54.320 I just looked up the US charger sales. Right in 0:09:54.360 --> 0:09:58.600 the last years they were selling in twenty nineteen, one 0:09:58.679 --> 0:10:01.559 hundred thousand chargers, then seventy five thousand for the next 0:10:01.600 --> 0:10:04.520 couple of years or eighty the final year of Amy production, 0:10:05.000 --> 0:10:09.240 they sold seventy five thousand, so, you know, and then 0:10:09.240 --> 0:10:13.800 they canceled it. I just think that Ford could make 0:10:13.800 --> 0:10:15.439 a lot of money if they did this right. Maybe 0:10:15.440 --> 0:10:19.760 I'm wrong, Maybe it's the you know, Brown station wagon 0:10:19.840 --> 0:10:23.200 with a stick shift that every automotive journalist in a 0:10:23.200 --> 0:10:24.280 cliched way wants. 0:10:24.280 --> 0:10:26.080 But right, I'll be. 0:10:26.120 --> 0:10:29.600 Excited if it comes out. Listen, you were you were 0:10:29.760 --> 0:10:32.760 in Monterey last time we talked, and you were just 0:10:32.840 --> 0:10:35.199 about to get in and drive the Audi Neu Valari 0:10:36.240 --> 0:10:41.199 and Aaron Nott Dolner, the CEO of Audi. So can 0:10:41.240 --> 0:10:43.880 you share anything with us about the Audi Superham? 0:10:44.480 --> 0:10:48.160 Thank you for asking, Mat And unfortunately I cannot yet. 0:10:48.320 --> 0:10:50.640 That is all under embargo, and I don't want to 0:10:50.679 --> 0:10:54.480 get into trouble talking about driving a vehicle breaking an embargo. 0:10:54.600 --> 0:10:58.600 But that embargo lifts next week and I will have 0:10:58.640 --> 0:11:02.080 a piece about that, so watch this space. But I 0:11:02.120 --> 0:11:06.640 can say the drive happened and it was very fun, 0:11:07.679 --> 0:11:10.920 and that that is a real car. That car is 0:11:11.360 --> 0:11:15.120 coming and I have seen it and I think some 0:11:15.160 --> 0:11:17.520 people will like it. That is what I can say. 0:11:18.200 --> 0:11:21.240 I just think it's so interesting because it's very much 0:11:21.280 --> 0:11:26.199 related to the interview that we're about to do. Exactly 0:11:26.520 --> 0:11:31.520 great pivot. Mauricio Reggiani worked for so long a Lamborghini 0:11:31.640 --> 0:11:36.319 and he, I guess, is now doing I don't want 0:11:36.320 --> 0:11:39.000 to say restomods, but he's doing sort of the singer 0:11:39.280 --> 0:11:41.560 of the Lamborghini Diablo, right. 0:11:41.760 --> 0:11:47.000 Yes, I think we could say that up, sir Eccentrica. 0:11:47.040 --> 0:11:49.520 And of course the pivot there for you know, just 0:11:49.520 --> 0:11:52.440 to keep everyone on the same page, is that Audi 0:11:53.120 --> 0:11:57.840 and Lamborghini share a lot of components and powertrain technology 0:11:57.960 --> 0:12:02.920 between the Temorario and the new new Valari. That's not 0:12:02.920 --> 0:12:07.319 a secret. Everybody knows, so that that's the pivot. And yeah, 0:12:08.000 --> 0:12:11.000 we were I think it's great talking with Reggiani. I 0:12:11.000 --> 0:12:15.160 always learned something. And yes, he is now a part 0:12:15.200 --> 0:12:22.880 of this company, Eccentrica, making these sort of updated Lamborghinis, 0:12:22.920 --> 0:12:26.000 sort of like the kinds that he was making back 0:12:26.040 --> 0:12:29.960 in the day, but improved with modern technology. Is that 0:12:30.000 --> 0:12:30.880 fair to say? Do you think? 0:12:31.080 --> 0:12:34.120 Yeah? I think it is. In fact, what I was 0:12:34.160 --> 0:12:42.600 thinking is he essentially makes Reggiani makes new Valaris of Temorarios, 0:12:42.679 --> 0:12:47.160 now right, I mean he makes Centrica's version of the 0:12:47.240 --> 0:12:51.280 Diablo and the new Valari, although it's much more expensive 0:12:51.320 --> 0:12:54.400 than the Temrio and it will be far more limited 0:12:54.440 --> 0:13:01.280 than the Temorario, is essentially another company's version of the Temorario. Right, 0:13:01.600 --> 0:13:04.040 And I can't wait till your review comes out. I'm 0:13:04.040 --> 0:13:05.400 not trying to pull these things out of you, but 0:13:05.480 --> 0:13:08.320 I have to know things like when I pushed the 0:13:08.360 --> 0:13:11.600 start button on the Temorario, I don't hear anything until 0:13:11.640 --> 0:13:15.120 I turned the Manatino to whatever the Italian word for 0:13:15.160 --> 0:13:18.439 sport is, And like when you push the button on 0:13:18.480 --> 0:13:21.400 the neu Valari, does it come alive? Is it? You 0:13:21.400 --> 0:13:23.720 know it's an extra two hundred thousand dollars, right, so 0:13:23.800 --> 0:13:25.600 does it make an extra two hundred thousand dollars worth 0:13:25.600 --> 0:13:26.040 a sound? 0:13:27.480 --> 0:13:32.599 Come back to me next week and I cannot self incriminate. 0:13:32.880 --> 0:13:35.360 I'll tell you offline, just the two of us. 0:13:36.360 --> 0:13:40.640 All right, Well, let's get into then our interview with 0:13:40.720 --> 0:13:45.920 Mauricio Reggiani. He is now making cars with Eccentrica, making 0:13:46.080 --> 0:13:50.960 his version of the Lamborghini Diablo. 0:13:51.880 --> 0:13:55.280 Mister Mauricio Reggiani, we are so happy to have you 0:13:55.400 --> 0:13:58.920 joining us. I feel like we've known you forever and 0:13:58.960 --> 0:14:03.720 we've got some great stories together through your work with Lamborghini, 0:14:04.440 --> 0:14:08.719 and now you're working on other new, exciting things. So 0:14:08.760 --> 0:14:13.000 it's it's been really nice to see this transition in 0:14:13.040 --> 0:14:15.000 the next phase of your life, and I know we 0:14:15.080 --> 0:14:18.319 both are really excited to hear about what you're working 0:14:18.360 --> 0:14:19.520 on now. 0:14:22.720 --> 0:14:26.200 It's clearly that yeah, we know each from a long 0:14:26.320 --> 0:14:31.240 long time with Lamborghini. I spend more of thirty years 0:14:31.280 --> 0:14:39.080 in Lambo, and after I retire, I stayed more or 0:14:39.200 --> 0:14:40.280 less for a couple of. 0:14:40.240 --> 0:14:44.040 Years, one years really relaxed to do nothing. 0:14:44.200 --> 0:14:47.920 And after you know, when for a life you made 0:14:47.960 --> 0:14:52.000 the car engine and something like this, there is something 0:14:52.080 --> 0:14:56.040 that you have in your in your brain. 0:14:56.200 --> 0:14:58.360 It is like a contamination. 0:14:59.320 --> 0:15:05.720 And after some discussion, when mister Columbini approached me because 0:15:06.240 --> 0:15:11.800 we had the previous experience in Lamborghini for race but 0:15:11.920 --> 0:15:15.760 also for a special car and something like this, and 0:15:16.120 --> 0:15:19.080 he explained me about the idea of the concept and 0:15:19.120 --> 0:15:25.040 the project was something, let me say, the first time, 0:15:25.120 --> 0:15:28.800 I was not, let me say, fully convinced about talking 0:15:28.840 --> 0:15:33.160 with him continuously and understanding what was the vision, what 0:15:33.360 --> 0:15:38.080 was the let me say, the dream of a mister Columbinia, 0:15:38.160 --> 0:15:42.920 of a China. I decided to move like a consultant, 0:15:43.080 --> 0:15:46.760 like advisor for them. Also due to the fact that 0:15:47.480 --> 0:15:52.640 intention of a Chainrica is to build this new history 0:15:53.080 --> 0:15:57.800 based on Lamborghini car and by chance, when I joined 0:15:57.840 --> 0:16:02.360 Lamborghini ninety five, I work in the second part of 0:16:02.440 --> 0:16:05.760 the Diablo era. But I have never the chance to 0:16:05.840 --> 0:16:09.480 work in the first parts of the Diablo era. And 0:16:09.520 --> 0:16:13.880 when Colombilli told me that the Donald Carr was exactly 0:16:14.360 --> 0:16:19.400 the first series of Diablo means from ninety one to 0:16:19.520 --> 0:16:21.520 ninety three. And so for me it was like to 0:16:21.600 --> 0:16:25.960 close the circle of Lamborghini because in this way, all 0:16:26.080 --> 0:16:31.680 model that was developed under my period was from zero 0:16:31.960 --> 0:16:36.320 to the end under my let me say, roof or 0:16:36.520 --> 0:16:40.760 under my cap. In term of responsibility, this was, let 0:16:40.800 --> 0:16:46.000 me say, the classic story that happened then convinced me 0:16:46.080 --> 0:16:46.960 to move to a chain. 0:16:47.800 --> 0:16:51.680 To me that actually makes real, real sense because you 0:16:51.800 --> 0:16:54.920 joined Lamborghini like at a turning point, right from the 0:16:54.960 --> 0:17:00.200 wild west of Gandini to the modernization of the Audi era. 0:17:00.760 --> 0:17:06.240 So and the Diablo also straddles that that that time, 0:17:06.359 --> 0:17:10.119 because the first generation had the five seven right, and 0:17:11.000 --> 0:17:13.680 it wasn't until Audi came in that they developed a 0:17:13.760 --> 0:17:18.840 six to zero and it was let's say, more reliable, 0:17:19.359 --> 0:17:24.119 more driveable, and so like, if there's a car that 0:17:24.280 --> 0:17:28.479 has room to improve, it's the first generation. And if 0:17:28.520 --> 0:17:30.760 there's a person who would be perfect to oversee it, 0:17:30.760 --> 0:17:33.040 it's you, because you came in when they started to 0:17:33.080 --> 0:17:34.200 make everything right again. 0:17:34.600 --> 0:17:38.600 Is that do I have you think, Yes, Matt, You're 0:17:38.680 --> 0:17:39.320 totally right. 0:17:39.400 --> 0:17:39.760 I was. 0:17:39.960 --> 0:17:42.480 Let me say, let me admit that it was a 0:17:42.560 --> 0:17:47.320 lucky man because I entry in Lamborghini in the ninety 0:17:47.359 --> 0:17:50.000 five and they can't tell you that ninety five was 0:17:50.040 --> 0:17:54.960 really when I was just arrived, I was a shock 0:17:55.440 --> 0:17:59.840 because it was an old company. Small number of cars, 0:18:00.080 --> 0:18:04.919 more number of employee. Everything was old and it was 0:18:04.920 --> 0:18:09.760 a time when Chrysler already left. The company shareholder was 0:18:09.760 --> 0:18:13.919 the Indonesia shareholder, the son of Suarto, the dictator of 0:18:14.920 --> 0:18:22.800 not Medisia, Jakarta, Indonesia. And let me say more or less, 0:18:22.800 --> 0:18:27.600 there were no money for nothing. And this was the 0:18:27.680 --> 0:18:31.000 provocation that I received was in terms of to define 0:18:31.000 --> 0:18:35.680 the future and to start to work in a kind 0:18:35.680 --> 0:18:41.879 of surviving of Diablo, but thinking to what can be 0:18:41.960 --> 0:18:46.160 a second product that at this time was called baby Diablo. 0:18:47.760 --> 0:18:51.359 But let me say, without any kind of possibility in 0:18:51.440 --> 0:18:53.600 terms of money, in terms of investment and so. 0:18:54.240 --> 0:18:56.640 And what I received, luckily like a. 0:18:56.560 --> 0:19:01.200 Commitment from our shareholder was to investigate the possibility to 0:19:02.520 --> 0:19:07.200 catch from the market powertrain. I did with my team 0:19:07.280 --> 0:19:10.920 several investigations and after what ries up was the team, 0:19:11.400 --> 0:19:16.080 the best powertrain available on the market was the powertrain 0:19:16.160 --> 0:19:20.400 of the Audi eight because if you take you turn 0:19:20.440 --> 0:19:23.240 around of one hundred and eighty degree, you have engine 0:19:23.280 --> 0:19:26.560 that from the front going very differential going the front. 0:19:27.200 --> 0:19:28.760 And I said. 0:19:28.680 --> 0:19:31.679 With this we can save the huge quantity of money 0:19:31.760 --> 0:19:38.439 in terms of investment for power. From this stupid analysis 0:19:38.600 --> 0:19:42.879 started the contact with Audi, and from the contact with 0:19:42.960 --> 0:19:48.400 Aud the one year later we arrived to the famous meeting. 0:19:48.160 --> 0:19:49.520 In Detroit when. 0:19:52.359 --> 0:19:55.399 One representative of Audi told me, yes, we are ready 0:19:55.440 --> 0:19:58.919 to supply to Lamborghini the powertrain, but there is a 0:19:58.960 --> 0:20:06.679 condition that the bloud Lamborghini. And this was the change 0:20:07.240 --> 0:20:09.960 of my life, but also a change of Lamborghini because 0:20:09.960 --> 0:20:15.840 after Visa arrived, a Vidiablo GT arrived, a vid Diablo 0:20:16.040 --> 0:20:20.600 six point zero arrived, Mucelago and Oldwater was the story 0:20:20.680 --> 0:20:21.480 of today. 0:20:21.880 --> 0:20:25.520 We're talking with Marizio Reggiani, the former chief technical officer 0:20:25.560 --> 0:20:31.080 of Lamborghini and now with Eccentrica developing an incredible new 0:20:31.240 --> 0:20:33.399 B twelve roadster. More coming. 0:20:37.480 --> 0:20:38.000 Welcome back. 0:20:38.080 --> 0:20:41.440 We were talking with Marizio Reggiani, the former chief technical 0:20:41.480 --> 0:20:46.240 officer of Lamborghini, now with Eccentriccas I am so curious 0:20:46.359 --> 0:20:49.800 when you when you first came to Lamborghini and you 0:20:49.840 --> 0:20:52.880 were describing it as everything was old, it was small, 0:20:53.040 --> 0:20:57.640 there was no money. What's the core about Lamborghini that 0:20:57.960 --> 0:21:00.720 has made it able to survive and thrive? 0:21:02.040 --> 0:21:06.399 I think in there at this time in this area 0:21:06.800 --> 0:21:09.080 of modern and so at the end of what made 0:21:09.160 --> 0:21:14.919 the difference was every time the people that run around 0:21:14.960 --> 0:21:19.640 the company, people made really the difference are who were 0:21:19.800 --> 0:21:23.399 able to build first the meto, to maintain the meto, 0:21:23.800 --> 0:21:29.080 and after to create something that if you look from the. 0:21:28.960 --> 0:21:31.640 Eyes of the customer, was outstanding. 0:21:33.119 --> 0:21:37.680 This for me was at the end also what convinced 0:21:37.680 --> 0:21:41.840 me to move from Bugatti to Lamborghini. Clearly they offered 0:21:41.840 --> 0:21:47.360 me a much more prominent position in terms of responsibility. 0:21:47.160 --> 0:21:47.880 But they. 0:21:49.359 --> 0:21:54.040 Let me say at the end what I I when 0:21:54.080 --> 0:21:59.680 I arrived in Lamborghini, there were people that still where 0:21:59.720 --> 0:22:04.560 they say people that made Mura means they were really 0:22:05.320 --> 0:22:10.560 a kind of family that moved from Mura. They leave 0:22:10.640 --> 0:22:15.280 all the crisis, the Lamborghini cross, but at the end 0:22:15.320 --> 0:22:19.919 of trust in the brand and this is something that 0:22:20.200 --> 0:22:25.320 really create a kind of. 0:22:23.760 --> 0:22:27.120 Of resilience inside the company. 0:22:27.240 --> 0:22:30.639 Also in the crisis, also without money but with the 0:22:31.720 --> 0:22:35.360 with the credle that we can do something. 0:22:35.760 --> 0:22:38.000 And also the. 0:22:37.960 --> 0:22:40.280 First time that I remember when I moved to Audi 0:22:41.680 --> 0:22:45.439 to meet at this time Doctropevkin, that after it became 0:22:45.520 --> 0:22:48.480 CEO was the technical director of Audi, and they met 0:22:48.560 --> 0:22:52.920 him presenting something like this that was let me say, 0:22:53.040 --> 0:22:58.159 it's like David de Goria is the small that go 0:22:58.280 --> 0:23:01.840 to the giants in Inglo students and so. And if 0:23:02.080 --> 0:23:05.879 you ask me what was my ranking of possibility of 0:23:05.960 --> 0:23:10.200 success was one against a hundred or one against a thousands. 0:23:10.720 --> 0:23:14.080 But at the end, probably the. 0:23:14.119 --> 0:23:17.520 Mettle of Lamborghini was something that was well known also 0:23:17.600 --> 0:23:22.159 from the Torpilleke, from the Torpevkin, and all these people 0:23:23.320 --> 0:23:27.639 trust on us. Also let me say, we were fully 0:23:27.640 --> 0:23:32.720 aware about the capability and the possibility that the company 0:23:32.800 --> 0:23:35.840 have to develop in the future. I think they invest 0:23:36.160 --> 0:23:39.840 on the brand. At the time when I joined Lamborghini, 0:23:40.000 --> 0:23:43.480 imagine that we were more or less two hundred employee 0:23:43.720 --> 0:23:47.760 overall and we sold two hundred car. The break given 0:23:47.840 --> 0:23:52.160 point was one car for employee. I remember, let me say. 0:23:52.000 --> 0:23:54.920 We fight every day to build one car. 0:23:55.119 --> 0:23:57.560 That was what was necessary to have a break even 0:23:57.680 --> 0:24:01.960 of the company. Is that every day you work for 0:24:02.080 --> 0:24:06.280 your sustainability, not that you have a spare or you 0:24:06.359 --> 0:24:10.320 have something like this. And this create also probably what 0:24:11.359 --> 0:24:15.960 Howdy and THEVW group appreciate on us, the capacity to 0:24:16.040 --> 0:24:20.240 survive also in a condition that was really difficult year 0:24:20.280 --> 0:24:21.440 after years. 0:24:21.960 --> 0:24:24.520 By the way, Rittio, we were Hannah and I were 0:24:24.560 --> 0:24:27.400 talking last week just briefly about the Bugatti EBE one 0:24:27.480 --> 0:24:32.520 ten and if I'm not mistaken, the same guys from 0:24:32.840 --> 0:24:38.679 like Mura and Kuntash, stands Oni and obviously Gandini. And 0:24:38.720 --> 0:24:41.080 then the test Lauris. 0:24:42.160 --> 0:24:44.720 Lais Lauris arrive arrived much later. 0:24:45.160 --> 0:24:48.879 Lorris arrived when the car was already ready to test 0:24:48.880 --> 0:24:51.159 it when I joined. 0:24:51.160 --> 0:24:53.280 The point is there's a group of guys that went 0:24:53.280 --> 0:24:56.760 from Lamborghini to Bugatti. You started to work with them 0:24:56.800 --> 0:25:01.640 there and then you carry that linear back to Lamborghini, 0:25:02.080 --> 0:25:09.320 right and you're fortunately you're bought by Audi and who 0:25:09.440 --> 0:25:12.000 has been a leader who is in love with the 0:25:12.040 --> 0:25:18.639 brand and both Bugatti and Lamborghini. What how did or 0:25:18.800 --> 0:25:22.440 or what was the the real change though in quality, 0:25:22.800 --> 0:25:26.439 in in in durability, like what happened at Lamborghini for 0:25:26.480 --> 0:25:28.560 you to make cars that people could drive and that 0:25:28.680 --> 0:25:31.600 worked and then you could start selling instead of two hundred, 0:25:31.640 --> 0:25:33.960 you know, two thousand or or or such. 0:25:34.600 --> 0:25:39.320