1 00:00:00,520 --> 00:00:04,240 Speaker 1: This is Bloomberg Business of Sports. The cold heart truth 2 00:00:04,280 --> 00:00:08,000 Speaker 1: about the Olympic journey is not really been financially incentivized 3 00:00:08,039 --> 00:00:10,480 Speaker 1: in the same way that many of the professional sports are. 4 00:00:10,600 --> 00:00:13,720 Speaker 1: But this is a basketball involved the NBA, will bolls 5 00:00:13,760 --> 00:00:16,880 Speaker 1: are licensing arm think for fifty All of those things 6 00:00:16,920 --> 00:00:19,600 Speaker 1: will make up what that looks like money in sports. 7 00:00:19,680 --> 00:00:21,640 Speaker 1: It's one of the reasons why I enjoy doing on 8 00:00:21,920 --> 00:00:23,840 Speaker 1: Money Night Countdown and talk about some of the more 9 00:00:23,880 --> 00:00:27,360 Speaker 1: interesting aspects of business of sports. When you're talking sports, 10 00:00:27,440 --> 00:00:30,920 Speaker 1: discipline is the bridge from being good to ultimately being 11 00:00:31,040 --> 00:00:33,280 Speaker 1: great at whatever it is that you're trying to be 12 00:00:33,320 --> 00:00:36,840 Speaker 1: your accomplished as your professional. Bloomberg Business of Sports from 13 00:00:36,880 --> 00:00:41,200 Speaker 1: Bloomberg Radio. This is the Bloomberg Business of Sports Show 14 00:00:41,240 --> 00:00:44,080 Speaker 1: where we explore the big money issues in the world 15 00:00:44,080 --> 00:00:47,320 Speaker 1: of sports at Michael Barr, I'm Scarlett, and I'm Mike Lynch. 16 00:00:47,479 --> 00:00:50,800 Speaker 1: Coming up today, we're speaking with Chris Cabot, chief executive 17 00:00:50,840 --> 00:00:54,400 Speaker 1: officer at Steinberg Sports and Entertainment. That is straight ahead 18 00:00:54,640 --> 00:00:56,880 Speaker 1: on the Bloomberg Business of Sports Show. Don't make a 19 00:00:56,960 --> 00:01:02,040 Speaker 1: deal today, knowing that the pot is to be much deeper, thicker, wider, 20 00:01:02,040 --> 00:01:04,640 Speaker 1: and rounder in a couple of years. But first let's 21 00:01:04,640 --> 00:01:07,560 Speaker 1: look at some of the top stories of the week, 22 00:01:08,160 --> 00:01:12,760 Speaker 1: beginning with the Kentucky Derby Record. Oh this, this story 23 00:01:13,319 --> 00:01:18,680 Speaker 1: is near and dear and personal to me because it's 24 00:01:18,680 --> 00:01:23,119 Speaker 1: a good story. It's my wife picked the long shot 25 00:01:23,840 --> 00:01:28,720 Speaker 1: to win at eighty to one. She had she said, 26 00:01:28,800 --> 00:01:30,760 Speaker 1: hurry up, put fifty two dollars on it. And I 27 00:01:30,800 --> 00:01:33,720 Speaker 1: went through the Twin Spires website because I had to 28 00:01:33,720 --> 00:01:35,280 Speaker 1: get it up. She couldn't get it up. First, she 29 00:01:35,360 --> 00:01:38,600 Speaker 1: called me bad juju, and then she said, you know, oh, 30 00:01:38,760 --> 00:01:40,760 Speaker 1: we'll hurry up there, make make this bet. And it's 31 00:01:40,800 --> 00:01:43,119 Speaker 1: like and I got it in three minutes the post 32 00:01:43,959 --> 00:01:47,240 Speaker 1: and and of course I've been on epicenter, you know. 33 00:01:47,640 --> 00:01:53,000 Speaker 1: But Mrs Sweeney came through and good for her. And 34 00:01:53,240 --> 00:01:55,960 Speaker 1: so what prompted her to pick that one? Because she 35 00:01:56,360 --> 00:01:59,360 Speaker 1: likes betting the long shot. She always says in a 36 00:01:59,440 --> 00:02:02,120 Speaker 1: race like this, any race, I want the longest shot 37 00:02:02,160 --> 00:02:04,600 Speaker 1: out there on the board. And it was about as 38 00:02:04,640 --> 00:02:10,680 Speaker 1: scientific as grabbing a box of tissues. That is God instinct. Yeah, 39 00:02:10,720 --> 00:02:13,280 Speaker 1: that was it. That was it. So hopefully I R. 40 00:02:13,400 --> 00:02:18,000 Speaker 1: S is not listening. What was the pay? Uh? Well, 41 00:02:18,120 --> 00:02:25,960 Speaker 1: it was four thousand, three hundred pennies. Pennies missed the 42 00:02:26,040 --> 00:02:30,560 Speaker 1: tax man. So you can see why this was the 43 00:02:30,600 --> 00:02:35,760 Speaker 1: most heavily bet Kentucky Derby ever. Uh and the bars contributed, 44 00:02:35,880 --> 00:02:39,960 Speaker 1: Because the bars contributed to this record. One hundred seventy 45 00:02:40,080 --> 00:02:43,760 Speaker 1: nine million was bet in the paramutual pool on Saturday's 46 00:02:43,840 --> 00:02:47,080 Speaker 1: Kentucky Derby. That's a seventeen percent increase over at last 47 00:02:47,120 --> 00:02:50,079 Speaker 1: year's car Yeah, and eight percent greater than the previous 48 00:02:50,160 --> 00:02:54,960 Speaker 1: record set in I've never actually attended any kind of 49 00:02:55,160 --> 00:02:58,640 Speaker 1: party or event related to the Kentucky Derby, but every 50 00:02:58,720 --> 00:03:01,040 Speaker 1: year it feels like I'm sorry to miss out because 51 00:03:01,800 --> 00:03:04,080 Speaker 1: this is where anything could happen. As you well know, 52 00:03:04,320 --> 00:03:08,720 Speaker 1: Michael Bar, it's fun. You dress up, um, you put 53 00:03:08,760 --> 00:03:12,520 Speaker 1: fake money or real money on a horse, and uh, 54 00:03:12,600 --> 00:03:16,240 Speaker 1: everybody's a participant, and everyone cheers and yells for two minutes, 55 00:03:16,440 --> 00:03:17,960 Speaker 1: you know, it's just gonna say. And it's fast, right, 56 00:03:18,160 --> 00:03:20,919 Speaker 1: it's two minutes. It's the most exciting two minutes in sports, 57 00:03:20,960 --> 00:03:23,040 Speaker 1: better than the two minutes rill in the National Football 58 00:03:23,120 --> 00:03:26,000 Speaker 1: League game. And I can only imagine the decibel levels 59 00:03:26,000 --> 00:03:27,959 Speaker 1: going on in the bar household when down the stretch 60 00:03:28,000 --> 00:03:33,440 Speaker 1: they came Oh my good. You know, I can see Epicenter. 61 00:03:33,480 --> 00:03:36,160 Speaker 1: I mean, Epicenter is leading the race. He's got to 62 00:03:36,320 --> 00:03:38,920 Speaker 1: challenge on the outside and like, but he's got this. 63 00:03:39,000 --> 00:03:41,400 Speaker 1: But all of a sudden, here comes this horse on 64 00:03:41,440 --> 00:03:44,760 Speaker 1: the rail and I'm like, what is this horse? And 65 00:03:45,320 --> 00:03:48,880 Speaker 1: Linda says, that's my horse and I'm like yeah, yeah, yeah, yeah, yeah, 66 00:03:48,920 --> 00:03:52,480 Speaker 1: what's that horse? And it's like and twenty one crossed 67 00:03:53,200 --> 00:03:56,280 Speaker 1: rich Strike. I couldn't believe it. That was That was amazing. Well, 68 00:03:56,320 --> 00:03:59,560 Speaker 1: congratulations to the Bar family. Well, yes to Linda Bar, 69 00:04:01,280 --> 00:04:04,080 Speaker 1: you were part of the whole experience. Yes. Then I 70 00:04:04,240 --> 00:04:06,080 Speaker 1: then I had to go pay for a water heater 71 00:04:06,240 --> 00:04:08,800 Speaker 1: that busted them. But anyway, as a news story, Altogain 72 00:04:10,280 --> 00:04:15,000 Speaker 1: moving right along, uh Naomi Osaka. She is leaving IMG 73 00:04:15,240 --> 00:04:19,440 Speaker 1: to form her own sports agency. That's uh, that's a 74 00:04:19,480 --> 00:04:22,400 Speaker 1: pretty big adventures. She's going out on her own and 75 00:04:22,440 --> 00:04:26,480 Speaker 1: she's leaving with her agents Stewart Douguid, who's also leaving IMG. 76 00:04:26,720 --> 00:04:29,839 Speaker 1: Her contract expired at the end of last year and 77 00:04:30,200 --> 00:04:33,280 Speaker 1: I guess they did make some effort to renew the deal. 78 00:04:33,440 --> 00:04:35,839 Speaker 1: It didn't go anywhere. So this is her next step. 79 00:04:35,880 --> 00:04:39,599 Speaker 1: I mean, she is a force in in and of herself. 80 00:04:39,960 --> 00:04:42,960 Speaker 1: Um Lynchy, you and I were talking about the one 81 00:04:43,040 --> 00:04:47,200 Speaker 1: hundred highest earning athletes, and she is up there in 82 00:04:47,240 --> 00:04:51,000 Speaker 1: the one hundred top one hundred at number twenty right right, 83 00:04:51,120 --> 00:04:53,800 Speaker 1: with a fifty three point two million dollars in endorsements. 84 00:04:54,520 --> 00:04:56,880 Speaker 1: And that's that's that's the big picture here that they're 85 00:04:56,920 --> 00:04:58,960 Speaker 1: looking at. I mean, she has some great companies that 86 00:04:59,000 --> 00:05:03,440 Speaker 1: she represents, Nike, MasterCard, what do they Levi's, Louis Vuitton. 87 00:05:03,680 --> 00:05:05,920 Speaker 1: She also has her own companies to yes, she does. 88 00:05:06,240 --> 00:05:08,560 Speaker 1: And that's the type of clients that they're going to 89 00:05:08,600 --> 00:05:10,720 Speaker 1: be looking for. And ironically, Kyrie Irving asked if they 90 00:05:10,720 --> 00:05:18,800 Speaker 1: had any room for some hoopsters roster. She she is 91 00:05:18,880 --> 00:05:21,560 Speaker 1: breaking it in uh and as you alluded to a 92 00:05:21,600 --> 00:05:25,960 Speaker 1: bit scar. She's ranked on from our friends at Sportico 93 00:05:26,279 --> 00:05:30,520 Speaker 1: in the list of the world's highest paid athletes prize 94 00:05:30,560 --> 00:05:34,960 Speaker 1: money and endorsements, totaling fifty three point two million dollars, 95 00:05:35,160 --> 00:05:38,000 Speaker 1: and is the top earner among women. There are only 96 00:05:38,080 --> 00:05:40,920 Speaker 1: two women on that topic. I mean that that's the 97 00:05:41,600 --> 00:05:45,400 Speaker 1: to be sure, they're men's and women's Rugby World Cup. 98 00:05:45,800 --> 00:05:48,520 Speaker 1: It is coming right here to the U s car 99 00:05:49,120 --> 00:05:52,080 Speaker 1: It is. The World Rugby has confirmed that Australia and 100 00:05:52,120 --> 00:05:54,800 Speaker 1: the US will be the next two hosts. It will 101 00:05:54,839 --> 00:05:57,400 Speaker 1: be in Australia, the U s will host competition for 102 00:05:57,440 --> 00:05:59,839 Speaker 1: the first time in one and then the women's tournament 103 00:05:59,880 --> 00:06:02,760 Speaker 1: will be in three. Is that enough time for everyone 104 00:06:02,800 --> 00:06:04,800 Speaker 1: to understand what rugby is and what the rules are. 105 00:06:05,320 --> 00:06:06,840 Speaker 1: I think what they're gonna do this is gonna be 106 00:06:06,960 --> 00:06:10,080 Speaker 1: very much like when the World Cup came here. Everyone 107 00:06:10,160 --> 00:06:12,719 Speaker 1: knew what soccer was, but you bring a major international 108 00:06:12,760 --> 00:06:15,600 Speaker 1: event to this country and you sort of ride the wave. 109 00:06:15,760 --> 00:06:17,960 Speaker 1: So I think they're hoping that when the men participate 110 00:06:18,400 --> 00:06:22,320 Speaker 1: in one that the interest will will swell and then 111 00:06:22,360 --> 00:06:24,320 Speaker 1: bang here would come two years later down the pike, 112 00:06:24,440 --> 00:06:26,760 Speaker 1: here comes to women's World Cup. I think it's a 113 00:06:26,800 --> 00:06:31,480 Speaker 1: great strategic move by by the World Rugby Federation. And 114 00:06:31,520 --> 00:06:33,520 Speaker 1: you want to talk about economic impact, it was held 115 00:06:33,560 --> 00:06:38,760 Speaker 1: in Japan five point three nine billion with a B 116 00:06:38,760 --> 00:06:42,320 Speaker 1: billion financial impact for the local economy. You know what 117 00:06:42,400 --> 00:06:44,520 Speaker 1: you want to make financial impact? Set up some betting 118 00:06:44,560 --> 00:06:49,760 Speaker 1: lines and you know, Michael Barr and family might see, 119 00:06:49,920 --> 00:06:54,640 Speaker 1: he's already laughing. Let's see. You know rugby at I 120 00:06:55,000 --> 00:06:57,719 Speaker 1: I respect them because you know football. I mean, you 121 00:06:57,800 --> 00:07:01,680 Speaker 1: talk about a contact sport, rugby, they do it. Yeah, 122 00:07:01,760 --> 00:07:05,080 Speaker 1: we don't need any equipment. Last into the other guy, 123 00:07:05,240 --> 00:07:07,760 Speaker 1: I have to give it to him. That's they look 124 00:07:07,800 --> 00:07:09,840 Speaker 1: like they're dressed to play soccer and then they're doing 125 00:07:09,880 --> 00:07:15,920 Speaker 1: anything but playing. Soficer. Just ask Ross on friends you 126 00:07:15,920 --> 00:07:17,640 Speaker 1: know who used to play rugby. I wonder if he 127 00:07:17,640 --> 00:07:27,160 Speaker 1: still does. Celebrity chef Gordon Ramsey, he was he. Chris Cabot, 128 00:07:27,360 --> 00:07:32,920 Speaker 1: Chief executive office here of Steinberg Sports and Entertainment. Thank 129 00:07:33,000 --> 00:07:35,680 Speaker 1: you for joining us right here on the Bloomberg Business 130 00:07:35,720 --> 00:07:39,200 Speaker 1: of sports there. It's great to be How is everybody today, Oh, 131 00:07:39,320 --> 00:07:42,360 Speaker 1: we're great. Well, the some of the Rangers fans and 132 00:07:42,520 --> 00:07:45,119 Speaker 1: some of the Bruins fans. I'm not going to mention 133 00:07:45,160 --> 00:07:49,200 Speaker 1: what we're talking about, but you know, but you know, 134 00:07:49,520 --> 00:07:52,680 Speaker 1: when you're a Detroit Red Wings fan, hey man, you 135 00:07:52,840 --> 00:07:56,720 Speaker 1: just yeah, I have to admire through them. So I'm 136 00:07:56,800 --> 00:08:01,920 Speaker 1: channeling my Let me let me start with the first 137 00:08:02,000 --> 00:08:05,120 Speaker 1: question is that you know you you've taken on a 138 00:08:05,320 --> 00:08:10,600 Speaker 1: big role here in football. Uh, the agency moving beyond 139 00:08:10,680 --> 00:08:15,520 Speaker 1: football and expanding into pro basketball and baseball. Why are 140 00:08:15,520 --> 00:08:19,200 Speaker 1: you doing it now? Sure? Well, I was I'm very 141 00:08:19,200 --> 00:08:23,680 Speaker 1: blessed and I'm a real faith based guy. And early 142 00:08:23,760 --> 00:08:26,720 Speaker 1: nineties we've probably gonna lose our home. As kind of 143 00:08:26,800 --> 00:08:29,920 Speaker 1: resounding instructions to help people make a difference, I said, 144 00:08:29,960 --> 00:08:32,520 Speaker 1: does the voice of God? In in my twenties, I 145 00:08:32,600 --> 00:08:35,520 Speaker 1: ran across country and track because it didn't cost anything. 146 00:08:35,720 --> 00:08:38,720 Speaker 1: The harder I worked, the better I got fast forward, 147 00:08:39,480 --> 00:08:42,600 Speaker 1: you know, twenty years, and I during that process, i'd 148 00:08:42,600 --> 00:08:45,000 Speaker 1: start an agency from scratch. Just want to help people 149 00:08:45,040 --> 00:08:47,120 Speaker 1: make a difference. You know, what I believe is my 150 00:08:47,160 --> 00:08:49,800 Speaker 1: divine calling. And I could do more as an agent 151 00:08:49,880 --> 00:08:53,280 Speaker 1: and as an attorney, working more proactively, and uh, you know, 152 00:08:53,360 --> 00:08:56,280 Speaker 1: God got out a plan and I was fortunate up 153 00:08:56,280 --> 00:09:00,360 Speaker 1: to meet Mr Steinberg. Obviously Lee Steinberg is God. Others 154 00:09:00,400 --> 00:09:03,400 Speaker 1: the agent industry that has a consult to him into 155 00:09:03,440 --> 00:09:08,240 Speaker 1: his board and I became on lead agent and later 156 00:09:08,280 --> 00:09:14,079 Speaker 1: became our CEO, than our president became our CEO, and 157 00:09:14,120 --> 00:09:18,600 Speaker 1: in that time we created something very unique in the 158 00:09:18,679 --> 00:09:21,480 Speaker 1: agency world. Usually one end of the spectrum is a 159 00:09:21,520 --> 00:09:24,240 Speaker 1: lone wolf or a boutique firm a lot of time 160 00:09:24,240 --> 00:09:27,320 Speaker 1: and attention, maybe not as many resources. The other end 161 00:09:27,320 --> 00:09:30,600 Speaker 1: of the spectrum is a lot of resources, maybe publicly 162 00:09:30,600 --> 00:09:33,040 Speaker 1: owned company or an agency is owned by a publicly 163 00:09:33,040 --> 00:09:35,960 Speaker 1: owned company. A lot of agents, a lot of clients, 164 00:09:36,280 --> 00:09:38,920 Speaker 1: all fighting for the same resources. We built what I 165 00:09:38,960 --> 00:09:42,560 Speaker 1: really believe the perfect hybrid, and that is more resources 166 00:09:42,720 --> 00:09:47,200 Speaker 1: than another group. Work collaboratively, but do it for intimate group, 167 00:09:47,840 --> 00:09:51,120 Speaker 1: select group of folks. And we've looked had a lot 168 00:09:51,120 --> 00:09:53,640 Speaker 1: of success without on the football side, And the more 169 00:09:53,679 --> 00:09:55,520 Speaker 1: I thought about it, I thought, you know what, they're 170 00:09:55,679 --> 00:09:59,360 Speaker 1: really talented agents and great families and great players and 171 00:09:59,440 --> 00:10:04,440 Speaker 1: other vertic lls of talent obviously in other sports that 172 00:10:04,480 --> 00:10:06,760 Speaker 1: could really benefit by being a part of our team. 173 00:10:07,040 --> 00:10:09,640 Speaker 1: So I just started to uh, you know, kind of 174 00:10:09,840 --> 00:10:13,160 Speaker 1: bruising landscape. Was lucky to be introduced with some great 175 00:10:13,160 --> 00:10:18,199 Speaker 1: folks in basketball and Mike Silverman and Brandon Greer and 176 00:10:18,280 --> 00:10:20,839 Speaker 1: Larry Reynolds. So I've had a really great two year 177 00:10:20,880 --> 00:10:24,199 Speaker 1: relationship with him and his staff. We're lucky enough to uh, 178 00:10:24,679 --> 00:10:27,880 Speaker 1: you know, the team up with Larry and his team 179 00:10:27,920 --> 00:10:31,520 Speaker 1: and create Equity Baseball and the Baseball division Stemmer Sports 180 00:10:31,559 --> 00:10:35,320 Speaker 1: and we emerged Athlete Management Group, Mike and Brandon's basketball 181 00:10:35,320 --> 00:10:38,640 Speaker 1: agency under y s I c umbrella that became SSC 182 00:10:38,760 --> 00:10:42,199 Speaker 1: Basketball and we're doing a great job leaving the charge there. 183 00:10:42,240 --> 00:10:45,000 Speaker 1: And we've uh, you know, we've got a great company, 184 00:10:45,040 --> 00:10:46,840 Speaker 1: we've got a good people, we've got good people, we've 185 00:10:46,880 --> 00:10:49,600 Speaker 1: got a great culture. So that was really the motivation 186 00:10:49,640 --> 00:10:52,600 Speaker 1: and expansion and good news. We have more to come, 187 00:10:53,440 --> 00:10:57,080 Speaker 1: some more announcements coming here soon. So Chris, I want 188 00:10:57,080 --> 00:10:59,760 Speaker 1: to get your read on the labor climate in pro 189 00:11:00,000 --> 00:11:03,120 Speaker 1: sports right now, especially coming off the lockout in the 190 00:11:03,160 --> 00:11:07,400 Speaker 1: Major League Baseball this spring. I know the NBA CBA 191 00:11:07,520 --> 00:11:12,199 Speaker 1: expires after season, the NFL one expires after the player 192 00:11:12,280 --> 00:11:15,240 Speaker 1: vote was closer than you might have thought. Um, just 193 00:11:15,320 --> 00:11:20,160 Speaker 1: one n yes is versus when it was passed a 194 00:11:20,200 --> 00:11:23,080 Speaker 1: couple of years ago. What what are you hearing? What 195 00:11:23,160 --> 00:11:27,000 Speaker 1: are you seeing in terms of how pro athletes feel 196 00:11:27,040 --> 00:11:29,520 Speaker 1: they are being protected by their leagues and their organizations, 197 00:11:29,720 --> 00:11:35,000 Speaker 1: especially in an environment where inflation is pretty rampant. I 198 00:11:35,000 --> 00:11:39,160 Speaker 1: think that I think that we all feel protection by 199 00:11:39,200 --> 00:11:41,880 Speaker 1: the unions. All the unions do a great job. I 200 00:11:41,920 --> 00:11:44,240 Speaker 1: think there are some realities that the sports that have 201 00:11:45,320 --> 00:11:49,240 Speaker 1: more games most games, obviously Major League Baseball, you know, 202 00:11:49,360 --> 00:11:53,640 Speaker 1: hundred sixty two games season versus football game now seventeen 203 00:11:53,679 --> 00:11:59,640 Speaker 1: game regular season the team. The sports that have more games, 204 00:12:00,280 --> 00:12:01,760 Speaker 1: the unions, they are tend to be a little bit 205 00:12:01,760 --> 00:12:05,360 Speaker 1: stronger because they have more leverage. They have a hundred 206 00:12:05,400 --> 00:12:08,560 Speaker 1: sixty two times to say we're not showing up, versus 207 00:12:08,559 --> 00:12:11,280 Speaker 1: in football, where it's seventeen times to say we're not 208 00:12:11,280 --> 00:12:14,240 Speaker 1: showing up. When you look at the TV deals, you 209 00:12:14,240 --> 00:12:17,120 Speaker 1: look at the media deals, they're going to be records. 210 00:12:17,480 --> 00:12:21,240 Speaker 1: You know. Obviously with sports gambling and gaming becoming legalized 211 00:12:21,240 --> 00:12:22,760 Speaker 1: in more and more states, it's gonna be more and 212 00:12:22,800 --> 00:12:25,200 Speaker 1: more revenue there. So what I would what I would 213 00:12:25,240 --> 00:12:29,560 Speaker 1: say to folks is don't make a deal today knowing 214 00:12:29,600 --> 00:12:32,800 Speaker 1: that the pot is going to be much deeper, thicker, wider, 215 00:12:32,800 --> 00:12:35,400 Speaker 1: and rounder in a couple of years. Here, I think 216 00:12:35,400 --> 00:12:37,679 Speaker 1: you really really really have to be keep an eye 217 00:12:37,720 --> 00:12:40,560 Speaker 1: of the future and decision you make today. And that's 218 00:12:40,559 --> 00:12:44,280 Speaker 1: even a player contracts. We're expecting all salary caps to 219 00:12:44,400 --> 00:12:46,600 Speaker 1: rise here in the next couple of years with the 220 00:12:46,640 --> 00:12:49,719 Speaker 1: different revenue streams I just talked about, So now the 221 00:12:49,840 --> 00:12:55,160 Speaker 1: time to be to be patient, educated on top of things, 222 00:12:55,240 --> 00:12:57,760 Speaker 1: and trust the process, but knowing that there's some great 223 00:12:57,760 --> 00:13:01,319 Speaker 1: opportunities coming. It's Mike lynch Up in in Boston. Obviously 224 00:13:01,320 --> 00:13:02,920 Speaker 1: he must have been keeping a keen eye on the 225 00:13:02,920 --> 00:13:06,480 Speaker 1: baseball lockout and the new collective bargaining agreement. Were you 226 00:13:06,520 --> 00:13:11,079 Speaker 1: guys on the sidelines before this was actually settled or 227 00:13:11,080 --> 00:13:17,080 Speaker 1: a were you forging ahead? Anyway, Reynolds is a pillar 228 00:13:17,679 --> 00:13:20,280 Speaker 1: in the baseball community. You know, the last two years, 229 00:13:20,800 --> 00:13:22,880 Speaker 1: Larry has talked to me a lot about what was 230 00:13:22,920 --> 00:13:26,000 Speaker 1: going on there and talked a lot to me about 231 00:13:26,320 --> 00:13:29,880 Speaker 1: kind of the you know, the points of contention, conflict, friction, 232 00:13:29,960 --> 00:13:33,079 Speaker 1: things of that nature. I know that he was very 233 00:13:33,160 --> 00:13:36,640 Speaker 1: much involved in a lot of communication, a lot of standpoints, 234 00:13:37,240 --> 00:13:40,800 Speaker 1: but ye know I was more on the sidelines for that, 235 00:13:40,880 --> 00:13:45,080 Speaker 1: but communicated to Now. I got a question. I want 236 00:13:45,080 --> 00:13:47,160 Speaker 1: to be the athlete and I want to build my 237 00:13:47,280 --> 00:13:51,400 Speaker 1: personal brand. So let's say here we are. We're the 238 00:13:51,440 --> 00:13:56,199 Speaker 1: best shuffle board team in America. We're Lynch, Yes, we 239 00:13:57,200 --> 00:14:01,040 Speaker 1: call ourselves Lynch E Scarbars, that's what we are. And 240 00:14:01,360 --> 00:14:05,080 Speaker 1: we want to build our personal brand. And we're coming 241 00:14:05,080 --> 00:14:08,280 Speaker 1: to you and we're saying, Chris, help us build our 242 00:14:08,320 --> 00:14:10,959 Speaker 1: personal brand. So how do you do it? There are 243 00:14:10,960 --> 00:14:15,080 Speaker 1: three things authenticity, content, and then engagement. I'd say that 244 00:14:15,559 --> 00:14:19,360 Speaker 1: with authenticity, what is authentic to you, what's unique to you, 245 00:14:19,720 --> 00:14:21,640 Speaker 1: what are you great at, what do you enjoy? So 246 00:14:21,720 --> 00:14:24,400 Speaker 1: I think I heard a lot in there about shuffle board. 247 00:14:27,920 --> 00:14:30,080 Speaker 1: If that's what you If that's what you're doing, do it, 248 00:14:30,360 --> 00:14:32,480 Speaker 1: do a lot of it, and then capture it. Have 249 00:14:32,560 --> 00:14:36,840 Speaker 1: that on social media content, Video content on social is 250 00:14:36,840 --> 00:14:40,920 Speaker 1: getting eyeballs almost two sometimes three to one compared to 251 00:14:41,000 --> 00:14:46,120 Speaker 1: that of static visual So Instagram, reels, TikTok's the things 252 00:14:46,160 --> 00:14:49,720 Speaker 1: of that nature. It's not gimmicky, it's just content, and 253 00:14:49,760 --> 00:14:53,400 Speaker 1: I would strongly encourage video content there. The next thing 254 00:14:53,480 --> 00:14:56,960 Speaker 1: is engaged, build with people, grow with people with folks, 255 00:14:57,000 --> 00:15:00,400 Speaker 1: comment and whatnot on your socials. Respond, engage, whether that's 256 00:15:00,600 --> 00:15:04,320 Speaker 1: like as actual comment back things of that nature. And 257 00:15:04,360 --> 00:15:09,200 Speaker 1: then when it comes to brand growth, great relationships. Don't 258 00:15:09,200 --> 00:15:13,440 Speaker 1: do transactions in good times, relationships will help build things. 259 00:15:13,520 --> 00:15:17,320 Speaker 1: In tough times, relationships will carry. So I've always, always, 260 00:15:17,360 --> 00:15:19,880 Speaker 1: always encouraged folks, and we've done it here. Some of 261 00:15:19,920 --> 00:15:23,360 Speaker 1: the biggest endorsements and commercials you see with clients started 262 00:15:23,360 --> 00:15:27,000 Speaker 1: off as I know we're not yet, we are persistent. 263 00:15:27,160 --> 00:15:29,520 Speaker 1: Let's build a relationship. So when the time is right. 264 00:15:29,960 --> 00:15:33,000 Speaker 1: The seeds were planning for harmon. Okay, those are great tips. 265 00:15:33,400 --> 00:15:36,640 Speaker 1: What if you are a college athlete UM and you're 266 00:15:36,640 --> 00:15:39,320 Speaker 1: going to go pro at some point and you're working 267 00:15:39,360 --> 00:15:42,360 Speaker 1: on authenticity, content, engagement, all those three things you mentioned, 268 00:15:42,440 --> 00:15:44,520 Speaker 1: how much of that can be outsourced and how much 269 00:15:44,520 --> 00:15:46,240 Speaker 1: of that do you end up having to do yourself. 270 00:15:46,280 --> 00:15:48,640 Speaker 1: I mean, these are athletes and they need to be training, 271 00:15:48,960 --> 00:15:51,720 Speaker 1: for sure. I agree a ton. So we've been acting 272 00:15:51,760 --> 00:15:54,120 Speaker 1: in I L We've been one of the leaders in 273 00:15:54,160 --> 00:15:56,960 Speaker 1: an ill representation. And what I tell our guys is 274 00:15:57,040 --> 00:15:58,920 Speaker 1: we want to work for you. You know, throughout the week. 275 00:15:59,200 --> 00:16:00,880 Speaker 1: I want you to work on that about an hour 276 00:16:01,040 --> 00:16:03,000 Speaker 1: or week. Where I want us to be is in 277 00:16:03,040 --> 00:16:06,680 Speaker 1: a situation where we're securing the opportunities for you, bringing 278 00:16:06,720 --> 00:16:09,520 Speaker 1: them to you, and if they make sense, terrific. If 279 00:16:09,560 --> 00:16:12,240 Speaker 1: they don't make sense, then we pass. But you've got 280 00:16:12,240 --> 00:16:14,040 Speaker 1: to keep the main thing the main thing. And for 281 00:16:14,160 --> 00:16:18,240 Speaker 1: student athletes, the main thing is academics and athletics, and 282 00:16:18,280 --> 00:16:20,320 Speaker 1: if you take away from that, if you take away 283 00:16:20,440 --> 00:16:23,880 Speaker 1: from your platform, you lose the opportunity to really monetize 284 00:16:24,160 --> 00:16:27,080 Speaker 1: the first step I gave him building a brand with authenticity. 285 00:16:27,240 --> 00:16:28,960 Speaker 1: In order to be authentic with something, you have to 286 00:16:29,040 --> 00:16:32,400 Speaker 1: do it. And if you lose the main thing, which 287 00:16:32,440 --> 00:16:35,040 Speaker 1: is the thing you do, you rob yourself the opportunity 288 00:16:35,080 --> 00:16:38,000 Speaker 1: to monetize and build a brand. Chris Um. When you 289 00:16:38,040 --> 00:16:42,840 Speaker 1: approach baseball players and basketball players, it's different from football players. 290 00:16:42,880 --> 00:16:46,520 Speaker 1: Lee Steinberg is the gold standard. Does he still have 291 00:16:46,600 --> 00:16:49,520 Speaker 1: the same cash, the same juice when you're talking to 292 00:16:49,560 --> 00:16:52,640 Speaker 1: a baseball or basketball player In our unique set up, 293 00:16:52,800 --> 00:16:56,320 Speaker 1: I'm I'm our lead agent football, so obviously I'm leading 294 00:16:56,360 --> 00:16:58,680 Speaker 1: a lot of those charges and a lot of our 295 00:16:58,720 --> 00:17:02,520 Speaker 1: recruiting and well sus some great football agents Kmeron Foster, 296 00:17:02,640 --> 00:17:07,720 Speaker 1: Dan Saffronsmanthon Sankovits, Sellyn Roberts, Derek Cockridge, Sam Mirza, you know, 297 00:17:07,800 --> 00:17:10,680 Speaker 1: really a great team over here, and in a lot 298 00:17:10,680 --> 00:17:13,440 Speaker 1: of times I'm leading those charges. Sometimes I'm working in 299 00:17:13,480 --> 00:17:16,520 Speaker 1: support of them. In baseball obviously, you know, led by 300 00:17:16,560 --> 00:17:21,639 Speaker 1: Larry Reynolds, Terry Jones, Mike Dylan, Patrick Murphy basketball and 301 00:17:21,720 --> 00:17:25,879 Speaker 1: led by Brandon Greer Mike Silverman in basketball baseball, I'm 302 00:17:25,920 --> 00:17:29,720 Speaker 1: working in support of them. But what I will tell 303 00:17:29,760 --> 00:17:32,960 Speaker 1: you is that something I'm enjoying in the growth of 304 00:17:33,000 --> 00:17:35,280 Speaker 1: our company is being able to talk to some of 305 00:17:35,280 --> 00:17:39,160 Speaker 1: the athletes in baseball, in basketball, and what I'm seeing 306 00:17:39,240 --> 00:17:43,080 Speaker 1: is that there's crossover from the football industry. Also, I'm 307 00:17:43,080 --> 00:17:46,080 Speaker 1: a guy who came into talent representation as an entertainment attorney, 308 00:17:46,320 --> 00:17:48,840 Speaker 1: So the very early years of my career were very 309 00:17:48,920 --> 00:17:51,720 Speaker 1: much spending music and film and media. And we're just 310 00:17:51,800 --> 00:17:54,840 Speaker 1: able to bring a lot of crossover experience and to 311 00:17:54,960 --> 00:17:57,479 Speaker 1: baseball and basketball and do some things that we've had 312 00:17:57,520 --> 00:18:00,920 Speaker 1: a success within football and branding and market that haven't 313 00:18:00,960 --> 00:18:03,600 Speaker 1: been done before. So I think we bring a lot, 314 00:18:04,280 --> 00:18:06,399 Speaker 1: you know, to an athlete, a lots of your cash 315 00:18:06,440 --> 00:18:09,280 Speaker 1: A Like I said the outside the interview, we offer 316 00:18:09,320 --> 00:18:12,359 Speaker 1: more resources collaboratively than any other group. And when you 317 00:18:12,400 --> 00:18:14,800 Speaker 1: work with SSC, you're working with not only your on 318 00:18:14,960 --> 00:18:18,639 Speaker 1: field representation but off the field. And folks always think 319 00:18:18,680 --> 00:18:21,280 Speaker 1: about endorsements and stuff like that, but it's it's media, 320 00:18:21,640 --> 00:18:25,520 Speaker 1: it's scripted unscripted content, it's content creations and f t s. 321 00:18:26,040 --> 00:18:31,000 Speaker 1: It's your memorabilia, it's it's charity, it's philanthropy, it's community involvement. 322 00:18:31,080 --> 00:18:34,480 Speaker 1: Its second career and all of those, or at least 323 00:18:34,480 --> 00:18:38,159 Speaker 1: Steinberg pillards. So while Mr Steinberg may not be active 324 00:18:38,160 --> 00:18:41,440 Speaker 1: in representation as much today as he wants was. He's 325 00:18:41,480 --> 00:18:43,960 Speaker 1: learned that right at seventy three years old and a 326 00:18:44,000 --> 00:18:48,520 Speaker 1: really Hall of Fame career. The architecture he created still 327 00:18:48,600 --> 00:18:51,840 Speaker 1: very much live and breathe and everything we do to 328 00:18:52,040 --> 00:18:55,919 Speaker 1: use the term he's already made. His bones is footed 329 00:18:56,040 --> 00:18:59,600 Speaker 1: that way. I mean he he is the guy. In 330 00:18:59,640 --> 00:19:02,040 Speaker 1: case anybody doesn't know of you haven't seen the movie 331 00:19:02,119 --> 00:19:07,840 Speaker 1: Jerry McGuire or you have, that's who Jerry McGuire is 332 00:19:07,920 --> 00:19:12,280 Speaker 1: modeled off of. Just as a personal note for you, 333 00:19:13,080 --> 00:19:16,280 Speaker 1: what is it like? You know, this is the dude? 334 00:19:16,800 --> 00:19:20,080 Speaker 1: This is it? I mean, you know, it's like, Okay, 335 00:19:20,119 --> 00:19:22,639 Speaker 1: I'm gonna model myself off of John Glenn when I 336 00:19:22,680 --> 00:19:26,280 Speaker 1: go into space. This is the same type of analogy. 337 00:19:26,320 --> 00:19:29,119 Speaker 1: What's it like? Well, first of all, my respect for 338 00:19:29,119 --> 00:19:33,360 Speaker 1: for Lee is amazing, truly a treasure to our American society. 339 00:19:33,400 --> 00:19:36,560 Speaker 1: One of the brightest people I've ever met. I remember 340 00:19:36,600 --> 00:19:39,200 Speaker 1: the first time I met Lee, and I know I've 341 00:19:39,200 --> 00:19:42,840 Speaker 1: been blessed. I as a younger person, was very active 342 00:19:43,000 --> 00:19:46,320 Speaker 1: in politics on both sides, as far as like motorcades 343 00:19:46,359 --> 00:19:49,320 Speaker 1: for presidents presidential candidates, again, both sides of the aisles. 344 00:19:49,440 --> 00:19:52,760 Speaker 1: Into the White House and when you when you meet Lee, 345 00:19:52,880 --> 00:19:56,359 Speaker 1: you instantly know you're in the presence of a higher 346 00:19:56,359 --> 00:20:00,320 Speaker 1: intelligence and it's really a special So I try to 347 00:20:00,320 --> 00:20:02,680 Speaker 1: be a sponge. Learned as much as I could from me, 348 00:20:03,000 --> 00:20:07,760 Speaker 1: both professionally and personally, and you know, I feel very honored. 349 00:20:07,840 --> 00:20:10,080 Speaker 1: I would say that being the CEO of Steinberg Sports 350 00:20:10,160 --> 00:20:13,480 Speaker 1: Entertainment is like being named the CEO at Nike and 351 00:20:13,600 --> 00:20:17,000 Speaker 1: being told it's your responsibility carried on the swoosh. So 352 00:20:17,080 --> 00:20:19,879 Speaker 1: it's exciting. I've been able to put a lot of 353 00:20:19,920 --> 00:20:23,080 Speaker 1: my own unique twist for my own experience. I'm very 354 00:20:23,160 --> 00:20:26,880 Speaker 1: lucky too that I was mentored in the entertainment industry, 355 00:20:26,880 --> 00:20:30,560 Speaker 1: but an entertainment industry by gentleman named wood Remick, who 356 00:20:30,600 --> 00:20:33,320 Speaker 1: taught me so much about business and life and law. 357 00:20:34,040 --> 00:20:36,399 Speaker 1: And I've been able to take you know, my first 358 00:20:36,960 --> 00:20:39,840 Speaker 1: started working when I was thirteen years old under the table, 359 00:20:39,880 --> 00:20:42,360 Speaker 1: and I've taken thirty years of work experience and I've 360 00:20:42,400 --> 00:20:45,600 Speaker 1: poured it into everything we're doing. So to be able 361 00:20:45,640 --> 00:20:48,120 Speaker 1: to take ideals that have been tried and through from 362 00:20:48,119 --> 00:20:51,600 Speaker 1: a fifty years sincer Steinberg and put a unique twist 363 00:20:51,640 --> 00:20:53,760 Speaker 1: on as a real blessing. So I'm going to talk 364 00:20:53,800 --> 00:20:57,240 Speaker 1: now very quickly along with Scarlet Foo and Mike Lynch 365 00:20:57,520 --> 00:21:02,240 Speaker 1: as we talk about endorsements, which is huge. It's been 366 00:21:02,359 --> 00:21:06,160 Speaker 1: huge ever since they were pitching Vitalis and Wild Root 367 00:21:06,240 --> 00:21:09,280 Speaker 1: cream oil. This goes on and I know everybody's like, 368 00:21:09,480 --> 00:21:12,320 Speaker 1: now they're going on Google, what's this man talking about? 369 00:21:12,680 --> 00:21:17,320 Speaker 1: But this is nothing new about endorsements. This is this 370 00:21:17,400 --> 00:21:22,360 Speaker 1: goes on now and you mentioned it earlier today, like Nike, Adidas, Amazon, 371 00:21:22,440 --> 00:21:25,680 Speaker 1: we can go on and on crypto exchange. Yeah, see 372 00:21:25,760 --> 00:21:28,800 Speaker 1: that's a that's a whole brand new avenue. What what 373 00:21:29,000 --> 00:21:33,480 Speaker 1: is it like now in this landscape for these kind 374 00:21:33,480 --> 00:21:36,960 Speaker 1: of endorsements, it's a great opportunity. Obviously, the rise of 375 00:21:37,040 --> 00:21:41,200 Speaker 1: social media has given athletes in particular the chance to 376 00:21:41,280 --> 00:21:43,800 Speaker 1: really build their brand, to really build their following, to 377 00:21:43,880 --> 00:21:47,840 Speaker 1: really build their profile. We're a society that's attached to 378 00:21:47,880 --> 00:21:51,880 Speaker 1: a phone. We're frequently viewing. They get a moment, they're 379 00:21:51,920 --> 00:21:55,480 Speaker 1: going on TikTok, they're going on Instagram, they're scrolling through things. 380 00:21:55,680 --> 00:21:59,159 Speaker 1: People aren't watching TV as much. People are watching people, 381 00:21:59,400 --> 00:22:03,879 Speaker 1: so the opportunities are masked. Obviously, brands want to connect 382 00:22:03,920 --> 00:22:07,000 Speaker 1: with consumers and who better to connect with and the 383 00:22:07,040 --> 00:22:09,640 Speaker 1: people that are being watched by the people. I mentioned 384 00:22:09,840 --> 00:22:12,359 Speaker 1: earlier in the interview about authenticity, and I think that 385 00:22:12,440 --> 00:22:18,720 Speaker 1: authenticity is the root of any great brand partnership. We've 386 00:22:18,760 --> 00:22:20,280 Speaker 1: been lucky to do a lot of good ones. Some 387 00:22:20,400 --> 00:22:22,320 Speaker 1: of the brand you mentioned, the Nikes, the Adidas is, 388 00:22:22,400 --> 00:22:25,960 Speaker 1: the Jordan's, the Gosh, the Amazon. We've worked with all 389 00:22:26,000 --> 00:22:29,680 Speaker 1: of them, verizing Gillette Um. We've been active in the 390 00:22:29,800 --> 00:22:31,760 Speaker 1: n f T space. At the end of the day, 391 00:22:31,800 --> 00:22:34,359 Speaker 1: it all has to be been acting to crypto space. 392 00:22:34,440 --> 00:22:37,520 Speaker 1: It's all has to be authentic. That's where things live 393 00:22:37,600 --> 00:22:40,800 Speaker 1: best with something's authentic and feels good. It feels real, 394 00:22:41,040 --> 00:22:44,120 Speaker 1: It gets eyeballs, it gets engagement, and it usually gives 395 00:22:44,160 --> 00:22:47,280 Speaker 1: birth to a very long lasting brand partnership between the 396 00:22:47,320 --> 00:22:49,760 Speaker 1: talent and the brand. Yeah. I think about Tom Brady 397 00:22:49,760 --> 00:22:53,280 Speaker 1: and the different endorsements he has um ug Boots, under Armour, 398 00:22:53,400 --> 00:22:57,639 Speaker 1: Tay Hoyer, Movado Asid Martin, um Glass of SmartWater. The 399 00:22:57,720 --> 00:23:00,520 Speaker 1: list just goes on and on. I'm curious, Chris, to 400 00:23:00,600 --> 00:23:05,280 Speaker 1: get your take on the deal that Tom Brady reportedly 401 00:23:05,359 --> 00:23:09,440 Speaker 1: will be joining Fox Sports as an analyst once his 402 00:23:09,600 --> 00:23:12,359 Speaker 1: playing career is over and for now, Mike Michael Barre, 403 00:23:12,400 --> 00:23:14,240 Speaker 1: we believe it's over, right. I mean, it could change 404 00:23:14,359 --> 00:23:17,600 Speaker 1: because it's changed before. But we think we think he's retired. 405 00:23:18,240 --> 00:23:22,120 Speaker 1: Well now he's gonna what what the way this deal 406 00:23:22,240 --> 00:23:25,919 Speaker 1: is working? Once he retires, he is going to go 407 00:23:26,040 --> 00:23:29,560 Speaker 1: to Fox. So he still is going to as he 408 00:23:29,640 --> 00:23:32,119 Speaker 1: put it in his tweet, he has more business to 409 00:23:32,160 --> 00:23:36,120 Speaker 1: do on the football. Okay, so eventually this will happen. Um, 410 00:23:36,160 --> 00:23:40,040 Speaker 1: I'm curious from you, Chris, how how do you transform 411 00:23:40,080 --> 00:23:43,359 Speaker 1: a professional athlete who spends most of their playing career 412 00:23:43,840 --> 00:23:47,960 Speaker 1: trying to avoid answering questions from the media to becoming 413 00:23:48,040 --> 00:23:52,160 Speaker 1: a member of the media and sharing their innermost thoughts 414 00:23:52,160 --> 00:23:53,800 Speaker 1: on what goes on in the game. I mean, that's 415 00:23:53,880 --> 00:23:56,240 Speaker 1: that's a different that's a switch in the brain in 416 00:23:56,359 --> 00:24:00,479 Speaker 1: terms of how you approach speaking to the public. Great question. 417 00:24:01,119 --> 00:24:06,160 Speaker 1: And when it comes to Tom Drew, Brees, Tony Romo 418 00:24:06,560 --> 00:24:09,359 Speaker 1: quarterbacks who have played obviously, Dan Fouts one of the 419 00:24:09,920 --> 00:24:13,600 Speaker 1: you know, one of the the legends as a broadcaster, 420 00:24:14,160 --> 00:24:17,800 Speaker 1: Greasy family, you know obviously Bob legend there. What you 421 00:24:17,840 --> 00:24:22,879 Speaker 1: look for is unique thought, unique content, unique approach, and 422 00:24:22,920 --> 00:24:25,560 Speaker 1: I think what you saw when Tony Romo grabbed the 423 00:24:25,600 --> 00:24:31,040 Speaker 1: microphone was obviously Tony wasn't so much talking about people, 424 00:24:31,119 --> 00:24:34,080 Speaker 1: but he was talking about the game, situations in the game, 425 00:24:34,200 --> 00:24:36,880 Speaker 1: Here's what's going to happen here. Things like that, Tom, 426 00:24:36,920 --> 00:24:39,679 Speaker 1: I would say, little more than likely follow through in 427 00:24:39,680 --> 00:24:42,480 Speaker 1: a similar path and give a lot of really unique insights. 428 00:24:42,560 --> 00:24:45,919 Speaker 1: One of Tom's greatest strength is a quarterback, has been 429 00:24:45,920 --> 00:24:47,840 Speaker 1: knowing where the ball is going, or knowing where the 430 00:24:47,880 --> 00:24:51,119 Speaker 1: play is going before the it's snapped, before the snap. 431 00:24:51,280 --> 00:24:55,280 Speaker 1: It's brilliant and I think that would give viewers listeners 432 00:24:55,600 --> 00:24:59,520 Speaker 1: a really interesting perspective that they'll enjoy as football fans. 433 00:24:59,800 --> 00:25:04,560 Speaker 1: At the same time. Obviously, any interview responsibilities he has 434 00:25:04,720 --> 00:25:06,560 Speaker 1: or anything like that, he's going to be able to 435 00:25:06,560 --> 00:25:09,960 Speaker 1: do a great job. You know, he's He's done press 436 00:25:10,000 --> 00:25:14,720 Speaker 1: conferences for twenty plus years, endorsements throughout the you know, 437 00:25:14,840 --> 00:25:17,840 Speaker 1: throughout decades. He knows how to handle the camera, he 438 00:25:17,840 --> 00:25:19,600 Speaker 1: knows how to talk to people. Tom is a really 439 00:25:19,680 --> 00:25:22,320 Speaker 1: good person and I know he'll do a great job. 440 00:25:22,800 --> 00:25:26,160 Speaker 1: And however, he's used Chris one of my college teammates 441 00:25:26,240 --> 00:25:29,920 Speaker 1: I believe was Lee's first client, Pat mcinnelly that was 442 00:25:29,960 --> 00:25:33,080 Speaker 1: back in nineteen and I've talked to Lee about this 443 00:25:33,160 --> 00:25:36,600 Speaker 1: in pat about how simple it was back then. And 444 00:25:36,640 --> 00:25:39,040 Speaker 1: now you go fast forward to the deal you guys 445 00:25:39,080 --> 00:25:43,919 Speaker 1: put together for Patrick Mahomes fifty million dollar ten year extension. 446 00:25:44,800 --> 00:25:48,359 Speaker 1: How long did it take to navigate intempt conclusion on 447 00:25:48,480 --> 00:25:51,040 Speaker 1: that deal, worked on that. I've worked on that deal 448 00:25:51,080 --> 00:25:55,440 Speaker 1: for eighteen months. Eighteen months was frequently eighteen months. That 449 00:25:55,520 --> 00:25:59,160 Speaker 1: was frequent meetings with the team, conversations. We knew that 450 00:25:59,400 --> 00:26:01,560 Speaker 1: it's going to be a deal or be extremely different, 451 00:26:01,560 --> 00:26:05,639 Speaker 1: extremely unique. Obviously, when you're you're talking about a quarterback 452 00:26:05,960 --> 00:26:09,119 Speaker 1: that's on a Super Bowl winning team with an owner 453 00:26:09,840 --> 00:26:13,280 Speaker 1: its established as a Hunt family and a head coach 454 00:26:13,440 --> 00:26:16,840 Speaker 1: that was incredible as coach read and a general manager 455 00:26:16,920 --> 00:26:20,399 Speaker 1: like Red Beach and offensive coordinator like Eric the Enemy 456 00:26:20,520 --> 00:26:23,639 Speaker 1: and count around you, You've got the chance to do 457 00:26:23,760 --> 00:26:26,000 Speaker 1: something special. You have a chance to build a dynasty, 458 00:26:26,240 --> 00:26:28,800 Speaker 1: not just get a great contract. You have to take 459 00:26:28,840 --> 00:26:32,240 Speaker 1: your time because you have to understand where the team 460 00:26:32,320 --> 00:26:34,639 Speaker 1: is going to be. You have to understand every contract 461 00:26:34,640 --> 00:26:37,840 Speaker 1: of every player on that roster, what the future looks like. 462 00:26:37,920 --> 00:26:39,480 Speaker 1: You have to be able to chart that out, map 463 00:26:39,560 --> 00:26:42,439 Speaker 1: that out for about five seasons, so that's why there 464 00:26:42,480 --> 00:26:44,000 Speaker 1: was so much time to went into that and then 465 00:26:44,040 --> 00:26:47,800 Speaker 1: they actually negotiating government. So very happy for Patrick, very 466 00:26:47,840 --> 00:26:51,560 Speaker 1: proud of Patrick. You won't be the nicer person, you 467 00:26:51,600 --> 00:26:54,080 Speaker 1: won't meet a harder worker, you won't meet more of 468 00:26:54,080 --> 00:26:58,520 Speaker 1: a gentleman, raised by incredible parents, raised by a great community. 469 00:26:58,960 --> 00:27:02,760 Speaker 1: So a lot of work winning that. Very very proud 470 00:27:02,800 --> 00:27:05,120 Speaker 1: of me. I mean, in eighteen months, a lot can 471 00:27:05,160 --> 00:27:06,920 Speaker 1: go right and a lot can go wrong. What was 472 00:27:06,960 --> 00:27:10,040 Speaker 1: the most surprising part of that eighteen month odyssey? What 473 00:27:10,040 --> 00:27:12,000 Speaker 1: what did you learn from that that you can apply 474 00:27:12,119 --> 00:27:16,600 Speaker 1: to the next blockbuster deal that you that you negotiate. 475 00:27:16,960 --> 00:27:19,840 Speaker 1: We have more of our sleeves. So the good news 476 00:27:19,840 --> 00:27:22,399 Speaker 1: of it is there will be things to apply. But 477 00:27:22,480 --> 00:27:26,120 Speaker 1: I think just the reality in all that is, although 478 00:27:26,480 --> 00:27:30,800 Speaker 1: football is a cap sport, unlike baseball, you have a 479 00:27:30,880 --> 00:27:36,320 Speaker 1: situation where funding requirements within the NFL dictate what can 480 00:27:36,359 --> 00:27:39,680 Speaker 1: be spent what can't be spent. It's been the main 481 00:27:39,760 --> 00:27:44,840 Speaker 1: reason by having fully guaranteed contracts has been you know, 482 00:27:44,960 --> 00:27:48,960 Speaker 1: slim to none. Obviously, guarantees are going up more. Brown's 483 00:27:49,000 --> 00:27:52,320 Speaker 1: is to a fully guaranteed contract with Sean Watson, but 484 00:27:52,400 --> 00:27:55,800 Speaker 1: in order. Unlike basketball and baseball that run on payroll, 485 00:27:56,480 --> 00:27:59,320 Speaker 1: run essentially as cash is coming in during the season, 486 00:28:00,119 --> 00:28:03,840 Speaker 1: NFL requires you to send a check for any guaranteed 487 00:28:03,880 --> 00:28:07,640 Speaker 1: money to the league and essentially sits in a massivesque 488 00:28:07,640 --> 00:28:10,480 Speaker 1: crow count and then as the season goes on and 489 00:28:10,680 --> 00:28:12,399 Speaker 1: so that money gets turned back to you and you 490 00:28:12,400 --> 00:28:16,760 Speaker 1: can run payroll from that. So it the requirements are 491 00:28:16,880 --> 00:28:21,239 Speaker 1: vast and incredible, and I think when you look at 492 00:28:21,320 --> 00:28:26,720 Speaker 1: new franchises you know expansion one day and potential ownership, 493 00:28:26,880 --> 00:28:31,560 Speaker 1: or you look at franchises that are going to be sold, 494 00:28:31,640 --> 00:28:34,560 Speaker 1: like for example, the Broncos. If you're to put the 495 00:28:34,560 --> 00:28:37,040 Speaker 1: players in the best position possible to have the best 496 00:28:37,119 --> 00:28:40,680 Speaker 1: chances for guarantees and fully guaranteed contracts, you're going to 497 00:28:40,800 --> 00:28:44,000 Speaker 1: need to have ownership groups that are able to frequently 498 00:28:44,040 --> 00:28:48,120 Speaker 1: print money. When you look at Arthur Blank at Home Deepen, Atlanta, 499 00:28:48,680 --> 00:28:52,680 Speaker 1: when you look at the Haslands in Cleveland with Pilot 500 00:28:52,720 --> 00:28:57,280 Speaker 1: flying j you're seeing businesses there that print daily money. 501 00:28:57,720 --> 00:29:01,040 Speaker 1: And if that's the support of owner ship, that's going 502 00:29:01,080 --> 00:29:04,959 Speaker 1: to give you a great opportunity to have fully guaranteed contracts. Obviously, 503 00:29:05,040 --> 00:29:09,480 Speaker 1: them homes contract with the guarantee mechanisms essentially guarantee over 504 00:29:09,640 --> 00:29:13,280 Speaker 1: ten years, which is pretty miraculous. And you know, kudos 505 00:29:13,360 --> 00:29:16,920 Speaker 1: to to Brand tell us really sharp salary cap expert 506 00:29:17,000 --> 00:29:19,880 Speaker 1: with the chiefs work with Brand on those mechanisms and 507 00:29:19,920 --> 00:29:22,160 Speaker 1: that concept. That was the first time in sports history 508 00:29:22,680 --> 00:29:26,440 Speaker 1: they create an opportunity for players to have guaranteed later 509 00:29:26,440 --> 00:29:29,360 Speaker 1: in their career, which has been tough in a collision 510 00:29:29,400 --> 00:29:32,840 Speaker 1: sport like football. So definitely we'll take those mechanisms and 511 00:29:32,880 --> 00:29:36,600 Speaker 1: those concepts moving forward. And also, like I said, the 512 00:29:36,640 --> 00:29:40,480 Speaker 1: ability to have the cash flow to write the guaranteed 513 00:29:40,600 --> 00:29:43,360 Speaker 1: check to the league's escrow will go into a lot 514 00:29:43,400 --> 00:29:47,760 Speaker 1: of future negotiations. I'd like to talk about athletes and 515 00:29:48,240 --> 00:29:52,680 Speaker 1: the media relationship because as you go on later in 516 00:29:52,800 --> 00:29:56,320 Speaker 1: your career, you're gonna need the media. Look, I know 517 00:29:56,440 --> 00:29:58,960 Speaker 1: the media we can ask stupid questions if you were football, 518 00:29:59,000 --> 00:30:00,760 Speaker 1: what kind of football would you be? And all the 519 00:30:00,800 --> 00:30:04,840 Speaker 1: other stupid questions. But at the same time, I remember 520 00:30:04,880 --> 00:30:06,760 Speaker 1: Marshawn Lynch and he was when he was in the 521 00:30:06,760 --> 00:30:12,360 Speaker 1: Super Bowl and he came out and it was mandatory 522 00:30:12,400 --> 00:30:15,120 Speaker 1: and he said, look, I am not answering any questions. 523 00:30:15,160 --> 00:30:16,840 Speaker 1: I was gonna stare at you for about a couple 524 00:30:16,840 --> 00:30:19,680 Speaker 1: of minutes, and that's it. And that's what we got 525 00:30:19,720 --> 00:30:23,760 Speaker 1: now today. Because he's in business, you can't keep him quiet. 526 00:30:23,880 --> 00:30:28,160 Speaker 1: So at some point he realized you do need the media. 527 00:30:28,800 --> 00:30:30,960 Speaker 1: But I guess my question is how much and what's 528 00:30:31,000 --> 00:30:34,880 Speaker 1: the balance. I think it's important for every professional athlete 529 00:30:34,920 --> 00:30:37,800 Speaker 1: to know, or anyone expires to be a professional athlete 530 00:30:37,840 --> 00:30:41,480 Speaker 1: to know that there are media requirements, and it's it's 531 00:30:41,520 --> 00:30:44,240 Speaker 1: part of the game. It's part of the business of sports. 532 00:30:44,720 --> 00:30:48,520 Speaker 1: Be respectful, be kind, treat people woul you'd like to 533 00:30:48,560 --> 00:30:52,760 Speaker 1: be treated. Obviously, handle things that are salient to what's 534 00:30:52,760 --> 00:30:57,360 Speaker 1: going on. Understand everyone there to do their job. You included. 535 00:30:58,080 --> 00:31:03,320 Speaker 1: If things go outside the the bounds of responsibility in questioning, 536 00:31:03,680 --> 00:31:06,600 Speaker 1: you know, one can politely decline to comment from that 537 00:31:07,160 --> 00:31:10,440 Speaker 1: and you you move forward with it. It just things 538 00:31:10,480 --> 00:31:13,360 Speaker 1: like the golden role, and you know, obviously everyone has 539 00:31:13,360 --> 00:31:17,680 Speaker 1: their approach, but it's it comes with being a professional athlete. 540 00:31:17,960 --> 00:31:20,960 Speaker 1: Need responsibilities, meeting engagement, things like that. It's part of 541 00:31:21,000 --> 00:31:24,000 Speaker 1: the business of sports. Chris Cabot, you are the man. 542 00:31:24,160 --> 00:31:27,360 Speaker 1: You've laid a lot of knowledge on us. Chris Cabot, 543 00:31:27,520 --> 00:31:32,040 Speaker 1: Chief executive officer for Steinberg Sports and Entertainment. You were 544 00:31:32,120 --> 00:31:34,760 Speaker 1: so kind to join us, and thank you for dealing 545 00:31:34,800 --> 00:31:38,920 Speaker 1: with my my goofy butt. Uh. Scar and Lynchy are 546 00:31:38,960 --> 00:31:41,000 Speaker 1: are great at it. As you can see. I'm the 547 00:31:41,040 --> 00:31:44,280 Speaker 1: fool here on the show. So but thank you, Chris. 548 00:31:44,280 --> 00:31:46,960 Speaker 1: I'm so glad you took time out to come and 549 00:31:47,000 --> 00:31:49,840 Speaker 1: play with us in our sandbox. No, it was my pleasure. 550 00:31:49,960 --> 00:31:52,440 Speaker 1: Thanks for having me. You know, really enjoyed speaking with 551 00:31:52,480 --> 00:31:56,720 Speaker 1: all of you. Chris Cabot taught me a lot about 552 00:31:56,800 --> 00:32:00,880 Speaker 1: being an agent. I know that you know that may 553 00:32:01,280 --> 00:32:04,800 Speaker 1: generalize what he does for a living, but there's a lot. 554 00:32:04,840 --> 00:32:07,440 Speaker 1: There's so many avenues that you have to go through. 555 00:32:07,520 --> 00:32:11,640 Speaker 1: You're going through endorsements, You're going through uh trying to 556 00:32:11,640 --> 00:32:15,600 Speaker 1: to build a relationship, to get your brand out. There 557 00:32:16,440 --> 00:32:19,400 Speaker 1: is so much that you have to do as an 558 00:32:19,440 --> 00:32:23,080 Speaker 1: agent to help your client make as much money as 559 00:32:23,120 --> 00:32:25,800 Speaker 1: he or she can. I kept thinking that we were 560 00:32:25,840 --> 00:32:28,360 Speaker 1: talking to the real life successor to Jerry McGuire, which 561 00:32:28,400 --> 00:32:30,760 Speaker 1: is not real life, but felt that way, um in 562 00:32:31,120 --> 00:32:33,320 Speaker 1: terms of the kinds of topics were discussing. I was 563 00:32:33,360 --> 00:32:36,480 Speaker 1: fascinated by his explaining the business model of the NFL 564 00:32:36,640 --> 00:32:40,200 Speaker 1: and how how they pay for everything versus the m 565 00:32:40,320 --> 00:32:42,680 Speaker 1: l v B teams um and their payroll and how 566 00:32:42,720 --> 00:32:45,280 Speaker 1: that structured. It was really interesting and explains a lot 567 00:32:45,320 --> 00:32:48,160 Speaker 1: about why you don't have guaranteed contracts the way you 568 00:32:48,240 --> 00:32:51,000 Speaker 1: do in the other sports. You know, I brought up 569 00:32:51,040 --> 00:32:53,000 Speaker 1: the fact I was trying to name drop. Then my 570 00:32:53,040 --> 00:32:56,920 Speaker 1: college teammate was his first client, Pat mcinnally Cincinnati Bengals. 571 00:32:58,280 --> 00:33:01,120 Speaker 1: It literally took about two hours to negotiate his contract 572 00:33:03,200 --> 00:33:06,840 Speaker 1: versus eighteen months months. Yeah, that's one of my takeaways here. 573 00:33:06,880 --> 00:33:09,120 Speaker 1: He's like, Okay, you played wide receiver at Harvard, you're 574 00:33:09,120 --> 00:33:11,160 Speaker 1: a punter. You're going the Bengals in the sixth round. Uh, 575 00:33:11,400 --> 00:33:13,080 Speaker 1: here's what you gotta take it to leave it. We're 576 00:33:13,080 --> 00:33:15,120 Speaker 1: gonna leave it. Okay, take it to leave it. I 577 00:33:15,160 --> 00:33:19,400 Speaker 1: think we'll take it. Okay, boom. Now we go eighteen months, 578 00:33:19,400 --> 00:33:22,160 Speaker 1: four fifty million dollars over ten years. You know that's 579 00:33:22,160 --> 00:33:25,280 Speaker 1: a boy. Times have changed. Eighteen months. You could have 580 00:33:25,360 --> 00:33:30,280 Speaker 1: two kids during that time. No kid. Wow, I didn't 581 00:33:30,280 --> 00:33:32,440 Speaker 1: think about it like that. But yeah, I guess you're right. 582 00:33:32,560 --> 00:33:35,840 Speaker 1: You you can it. But going from two months to 583 00:33:35,960 --> 00:33:39,840 Speaker 1: that to even two weeks man, it just goes, you know, wow. 584 00:33:40,360 --> 00:33:45,360 Speaker 1: But I really respect what he does and the knowledge 585 00:33:45,440 --> 00:33:50,680 Speaker 1: that he has and working behind four man Lee Steinberg. 586 00:33:51,040 --> 00:33:55,000 Speaker 1: I mean, like I said, Steinberg has made his bones. 587 00:33:55,200 --> 00:33:59,400 Speaker 1: He's set, I mean, and he's the standard that everybody 588 00:33:59,400 --> 00:34:04,640 Speaker 1: tries to file him. Want to kids, feels better to 589 00:34:04,680 --> 00:34:06,640 Speaker 1: be number one than number five. I'll wear a number 590 00:34:06,680 --> 00:34:08,279 Speaker 1: because of Mike. We have a chance to go for 591 00:34:08,320 --> 00:34:10,000 Speaker 1: three in a row. Good numbers are a good time. 592 00:34:10,040 --> 00:34:12,080 Speaker 1: When I first started wearing the number, how we just 593 00:34:12,120 --> 00:34:15,600 Speaker 1: have been proud Bloomberg Business of Sports. The number of 594 00:34:15,600 --> 00:34:22,120 Speaker 1: the week, Yep, it's time. In case you guys miss 595 00:34:22,320 --> 00:34:25,520 Speaker 1: it's time for the number of the week. Now. I'm 596 00:34:25,560 --> 00:34:28,320 Speaker 1: going for a pretty obscure one this week. So I 597 00:34:28,360 --> 00:34:32,160 Speaker 1: have a chance. You might. You may have a chance 598 00:34:32,200 --> 00:34:37,440 Speaker 1: on this. Here's no real estate. I wanna. This is 599 00:34:37,480 --> 00:34:41,320 Speaker 1: a shout out by the way to bass fishing entrepreneur 600 00:34:41,920 --> 00:34:46,359 Speaker 1: Ray Scott. And he built an empire. He he just 601 00:34:46,480 --> 00:34:51,600 Speaker 1: recently passed uh he was eight. He started something in 602 00:34:51,719 --> 00:34:55,400 Speaker 1: nineteen sixty seven and apparently he came up with this 603 00:34:55,520 --> 00:35:02,319 Speaker 1: idea to start this tournament. So Mr Scott attracted contenders 604 00:35:02,760 --> 00:35:05,520 Speaker 1: and they paid a hundred dollars a piece. Am I 605 00:35:05,560 --> 00:35:08,359 Speaker 1: gonna tell you the contenders? Because to give the whole 606 00:35:08,360 --> 00:35:12,320 Speaker 1: thing away to compete for this much money in cash 607 00:35:12,440 --> 00:35:16,040 Speaker 1: prizes and a trip to Acapulco, What I want to 608 00:35:16,080 --> 00:35:20,960 Speaker 1: know is how much was this in terms of cash prizes? 609 00:35:21,000 --> 00:35:25,200 Speaker 1: Did they win? When did this take place? Nineteen sixty seven? 610 00:35:25,400 --> 00:35:28,319 Speaker 1: Nineteen sixty seven? And I'm I'm being fair because I'm 611 00:35:28,360 --> 00:35:32,680 Speaker 1: saying cash prizes and a trip to Acapulco, right right, right, Okay, 612 00:35:32,719 --> 00:35:39,000 Speaker 1: I was gonna be cliff diving, but obviously nineteen sixty seven, 613 00:35:39,120 --> 00:35:41,720 Speaker 1: nine sixty seven, And so we're saying in nineteen sixty 614 00:35:41,760 --> 00:35:45,520 Speaker 1: seven dollars, right, nine sixty seven dollars. But now you 615 00:35:45,560 --> 00:35:47,839 Speaker 1: said you wouldn't Lynch, you to go first? Yes, I do. 616 00:35:48,040 --> 00:35:50,759 Speaker 1: That is the strategy. So yeah, that that actually gives 617 00:35:50,760 --> 00:35:52,719 Speaker 1: me a shot. See I got accused of being a 618 00:35:52,760 --> 00:35:57,080 Speaker 1: poor host. It's like, so the winner gets to go first. 619 00:35:57,160 --> 00:36:01,080 Speaker 1: From last week Lynch, Well, I saw the opituary in 620 00:36:01,200 --> 00:36:03,560 Speaker 1: my paper, Boston Globe the other day. I saw the 621 00:36:03,640 --> 00:36:05,440 Speaker 1: picture of him in a boat and it looked like 622 00:36:05,440 --> 00:36:08,000 Speaker 1: he was holding up a it's going to be a 623 00:36:08,040 --> 00:36:10,720 Speaker 1: bass fishing tournament. It has to be a fishing tournament. 624 00:36:10,760 --> 00:36:13,840 Speaker 1: I'm going to call it the bass fishing tournament. And 625 00:36:13,960 --> 00:36:21,640 Speaker 1: the prize pool uh nine seven, I don't know, five 626 00:36:21,680 --> 00:36:34,040 Speaker 1: thousand dollars scar mm hmm tho ten thou dollars you're laughing. 627 00:36:34,200 --> 00:36:37,520 Speaker 1: Oh no, because it's like four thousand, eight hundred or 628 00:36:37,600 --> 00:36:41,400 Speaker 1: five thousand, two hundred. The bell is going off because 629 00:36:41,440 --> 00:36:47,239 Speaker 1: it's exactly five. That was. That was that strictly a 630 00:36:47,360 --> 00:36:51,279 Speaker 1: dark thrown against the wall. He attracted a hundred six contenders. 631 00:36:51,320 --> 00:36:54,600 Speaker 1: They paid a hundred dollars a piece for five thousand 632 00:36:54,600 --> 00:36:57,840 Speaker 1: dollars in cash prizes and a trip to Acapulco. The 633 00:36:57,880 --> 00:37:01,280 Speaker 1: first tournament was at Beaver Lake in Arkansas. Oh my god, 634 00:37:08,160 --> 00:37:14,640 Speaker 1: this is like on the nose. Come on up here 635 00:37:14,680 --> 00:37:17,080 Speaker 1: and lynch and get this hundred dollar bill here. Yeah, 636 00:37:17,160 --> 00:37:22,480 Speaker 1: don't come up say I gotta take this man between 637 00:37:22,520 --> 00:37:28,160 Speaker 1: you and my wife. You know, there is a bass 638 00:37:28,160 --> 00:37:30,680 Speaker 1: pro shop right next to Gilllette Stadium with the Patriots Place, 639 00:37:30,719 --> 00:37:32,440 Speaker 1: So I do they haven't done a little homework on 640 00:37:32,480 --> 00:37:35,000 Speaker 1: the place over the years. Hey, by the way, aren't 641 00:37:35,040 --> 00:37:38,719 Speaker 1: they doing work on Gillette Stadium? They're doing some renovations. Yeah, 642 00:37:38,760 --> 00:37:42,120 Speaker 1: that they just broke around you yesterday. Wow, the lighthouse 643 00:37:42,160 --> 00:37:44,160 Speaker 1: is going to be now over two feet that come 644 00:37:44,200 --> 00:37:47,560 Speaker 1: in and they've got some new sweets going up there. 645 00:37:47,719 --> 00:37:54,600 Speaker 1: So yeah, ninchy on the notes. So I'm sorry, Scarlett. 646 00:37:54,719 --> 00:37:58,839 Speaker 1: Maybe next week yea work. Okay, this has been fine. 647 00:37:59,280 --> 00:38:04,600 Speaker 1: This has been in the Bloomberg Businesses Sports. We talked 648 00:38:04,600 --> 00:38:08,000 Speaker 1: to some of the biggest players in the industry and 649 00:38:08,440 --> 00:38:10,520 Speaker 1: we also have some of the best numbers of the 650 00:38:10,560 --> 00:38:13,359 Speaker 1: week to just to ask Lynchy, you can follow me 651 00:38:13,400 --> 00:38:15,840 Speaker 1: on Twitter at Big Bar Sports. You can follow me 652 00:38:15,880 --> 00:38:18,080 Speaker 1: on Twitter at maybe next week. No, I'm just kidding 653 00:38:18,480 --> 00:38:21,480 Speaker 1: a Scarlett, and you can call me the bass Master 654 00:38:21,640 --> 00:38:25,120 Speaker 1: and I'm at Lynch w CVV. That was a total guest. 655 00:38:25,200 --> 00:38:28,040 Speaker 1: I did not have any just guess nineteen six or seven. 656 00:38:29,160 --> 00:38:32,080 Speaker 1: Don't forget to catch our podcast. That's Monday's, Wednesday and 657 00:38:32,120 --> 00:38:36,480 Speaker 1: Thursday's all your podcast planforms right here on Bloomberg Business 658 00:38:36,480 --> 00:38:37,800 Speaker 1: of Sports from Bloomberg Radio