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Speaker 1: Welcome, Welcome, Welcome back to the Bob Left's podcast, Like

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Speaker 1: Yesterday is the King of Music YouTube, Rick beat Rick,

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Speaker 1: Hey Bob, how are you okay? Rick? You do a

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Speaker 1: lot of analysis in your videos. What makes a hit record? Well,

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Speaker 1: I think that depends on on what era you're talking about,

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Speaker 1: But you know, typically a melody. I think the melody

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Speaker 1: catches people's ears or at least used to catch people's

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Speaker 1: ears first, and then uh, if they like the melody,

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Speaker 1: then they will listen to the lyrics. So that's uh,

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Speaker 1: but there's a lot of there's a lot of other

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Speaker 1: things that make hit records, and that's kind of my

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Speaker 1: what makes this sound great series is about there's a

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Speaker 1: lot of background instrumentation, whether it's a piano line, stringline,

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Speaker 1: you know, some type of synthpad that has a melodic

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Speaker 1: hook in it that grabs people's ears, especially at key

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Speaker 1: points emotionally in the lyrics, typically in the chorus. So okay,

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Speaker 1: you do certain videos where you'll do like the top

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Speaker 1: ten on Spotify or iTunes or boomers listening to modern music.

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Speaker 1: So what's your viewpoint on the modern music landscape? Well,

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Speaker 1: I yeah, you know, it's a lot different than it

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Speaker 1: was thirty years ago. Obviously. I just did a breakdown

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Speaker 1: of kiss from a Rose on my channel that I

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Speaker 1: put out yesterday or two days ago, seals song, which

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Speaker 1: is an incredibly great song and was a number one

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Speaker 1: song in UM. And that's where pop music was then

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Speaker 1: years ago, and pop music is in a very different

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Speaker 1: place right now. Obviously, with the advent of pro tools, logic,

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Speaker 1: all the different home recording systems that there are, people

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Speaker 1: make records on their own without the aid of professionals typically,

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Speaker 1: and what you get is some incredibly creative things and

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Speaker 1: some not so creative things. And I think that, uh,

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Speaker 1: the lack of experts involved in some ways, uh diminishes

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Speaker 1: some of the results. And when I say experts, I

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Speaker 1: mean professional producers, professional UM arrangers. The string arrangement and

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Speaker 1: Kissed from a Rose is absolutely phenomenal. UM. You used

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Speaker 1: to have people like Paul buck Master and Dudley I

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Speaker 1: think did the string arrangement for that, you know, people

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Speaker 1: that were just geniuses. And Trevor Horne was the producer

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Speaker 1: of that record, and you had you had these really

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Speaker 1: talented people like Daniel Lenoian and Brian eno and and

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Speaker 1: George Martin, just genius producers that could help, whether it's

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Speaker 1: with parts, with orchestrations, with arrangements, and a lot of

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Speaker 1: times nowadays people work on their own. Artists work on

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Speaker 1: their own record things, spend hours and hours using logic

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Speaker 1: coming up with their own sounds. Some of them are

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Speaker 1: incredibly creative and you could only come up with them

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Speaker 1: if you spend hours and hours on your own. But

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Speaker 1: the level of sophistication of most popular music. When I

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Speaker 1: say popular music, I mean at the top of the charts.

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Speaker 1: When I do these countdowns, one thing I noticed is

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Speaker 1: that there's very little harmonic sophistication, meaning the chord progressions

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Speaker 1: are very basic nowadays. Um. And you also get a

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Speaker 1: lot of UM. You don't get the high fidelity like

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Speaker 1: you used to have. You know, even in genres like

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Speaker 1: metal rock, there's just you know, badly recorded guitars. Um.

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Speaker 1: You know. We used to have dedicated mixed engineers to

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Speaker 1: mix professional records, Bob Clear, Mountain, people that were pros

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Speaker 1: Andy Wallace, and you still have. For for major label records,

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Speaker 1: you'll get Serb in Guinea or people like that. But

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Speaker 1: a lot of records are mixed by the artists, and

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Speaker 1: some of them sound really good. But I think the

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Speaker 1: popular music could benefit from having some specialists involved. And

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Speaker 1: I don't mean people writing the songs, because there's too

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Speaker 1: many professional writers out there writing the songs. They need

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Speaker 1: to find kids that can write their own music themselves

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Speaker 1: without bringing in a bunch of people my age to

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Speaker 1: to write their hooks and and put a you know,

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Speaker 1: put put eleven people in a room to write music

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Speaker 1: by committee. There's my long answer. Okay, that's good. I

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Speaker 1: like long answers. Going back to your channel, So tell

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Speaker 1: me about your development of your channel, how it came

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Speaker 1: to be. So I was producing bands here in my

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Speaker 1: studio for Oh God. I built the studio in two

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Speaker 1: thousand five, but I've been producing I had been producing

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Speaker 1: bands since the mid nineties or so. And one day

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Speaker 1: I had an assistant. He came in. He said, you

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Speaker 1: should start to YouTube channel. And I said, who's gonna

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Speaker 1: watch a white haired guy on YouTube? He said no, no, no, no,

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Speaker 1: And I said, what would even be about? He said, no,

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Speaker 1: I'm telling you're an expert at all these different things.

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Speaker 1: You can talk about music production, music theory, music history, whatever.

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Speaker 1: I said. I don't even own a camera. I don't

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Speaker 1: know how to edit video. And he's like, I'll bring

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Speaker 1: in my camera tomorrow. We'll make your channel trailer. And said,

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Speaker 1: what's that? He said, that's the first thing that people

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Speaker 1: see when they come to your channel. They only see

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Speaker 1: it one time and then they never see it again.

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Speaker 1: So he brings in his computer the next day with

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Speaker 1: his camera and he films his trailer does b roll

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Speaker 1: And I watched him edit it and we put it

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Speaker 1: up And that was on June second, two thousand and sixteen,

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Speaker 1: so just five years ago. Actually yesterday was the five

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Speaker 1: year anniversary of my first video, thank you. So I

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Speaker 1: just started with with my iPhone making videos, not even

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Speaker 1: replacing the sound, and doing them at night when I

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Speaker 1: was producing bands, I would just put up my iPhone

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Speaker 1: on a stand and I started making videos with no expertations.

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Speaker 1: But if one looks back at your history, you did

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Speaker 1: have a viral video prior to this with your son

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Speaker 1: in perfect Pitch. How did that come to be? And

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Speaker 1: you've made a few videos before that, Why was that

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Speaker 1: one viral? And did that give you the idea that

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Speaker 1: there was a marketplace? Where did you have to wait

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Speaker 1: for the person working with you to bring up the idea?

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Speaker 1: So I I have a friend named Shane that was

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Speaker 1: over at my studio. I was producing a record of him.

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Speaker 1: He's a country artist and I'm a good friend of

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Speaker 1: mine and my son Dylan was down here and I

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Speaker 1: was playing chords and you know, showing Shane. He says, oh,

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Speaker 1: can you make a thing too so I can show

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Speaker 1: my wife Angie. And so I said, oh, Dylan, coming downstairs.

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Speaker 1: I want to do one of these things, you know,

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Speaker 1: things where I'll just play chords for you, just tell

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Speaker 1: me what they are. And he's like, oh, I don't

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Speaker 1: want to do it. And because I was getting ready

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Speaker 1: to go to a school board meeting, I was on

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Speaker 1: the school board at his school, I said, just come

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Speaker 1: down and take two minutes. So we come down record.

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Speaker 1: I put it and put it on Facebook, and I said, Shane,

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Speaker 1: I put this on Facebook for you. You can show

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Speaker 1: Angie and and and then Shane saw it and said

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Speaker 1: he ended up actually putting it on his Facebook and

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Speaker 1: it got three million views on mine. It got eighteen

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Speaker 1: million on his Facebook page. So okay, But you've made

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Speaker 1: a couple of videos with Dylan before. What was so

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Speaker 1: magical about this one? Um, it was just the complexity

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Speaker 1: of the things that he could hear when he I

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Speaker 1: realized he had perfect pitch when he was three, and

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Speaker 1: he had an incredibly good memory, and so I just

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Speaker 1: started teaching a music theory. So I said, Dylan, hey,

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Speaker 1: when you hear CEG, that's C major. Okay, yeah, I

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Speaker 1: got it, G B flat ds G minor. And I

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Speaker 1: just taught him the names of all these chords. It

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Speaker 1: doesn't matter what order they're in, that's what they are,

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Speaker 1: says okay and um. And then I taught him about

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Speaker 1: modes and all these things. So when I would play

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Speaker 1: then I would play two chords at the same time,

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Speaker 1: and he could tell what those were. And he just

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Speaker 1: can tell anything. Twelve note chords, didn't matter how distant

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Speaker 1: it was. He it here, break apart all the chords,

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Speaker 1: no matter how distant it is. He just has a

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Speaker 1: phenomenal ear. Well, how did you discover that he had

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Speaker 1: this year had perfect pitch. Well, I played him this

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Speaker 1: really complex music when before he was born, my wife

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Speaker 1: I was reading you know with my wife, you know, uh,

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Speaker 1: what to expect when you're expecting, and it says, oh,

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Speaker 1: the baby can hear it fifteen weeks or whatever. I said,

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Speaker 1: I'm gonna make a playlist, like said what she said

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Speaker 1: what I said, Yeah, I'm gonna make a playlist. I

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Speaker 1: made a playlist of all this really complex improvisation piano

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Speaker 1: music that a friend of mine i'dness and Turkish genius

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Speaker 1: improviser did that I recorded back in the eighties. So

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Speaker 1: I'm gonna make music. And I would put it on

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Speaker 1: my wafe's stomach every day for about thirty minutes when

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Speaker 1: we'd hang out together, and then, um, I did this.

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Speaker 1: I would sit with him when when he was born,

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Speaker 1: I'd sit with him for about an hour to two

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Speaker 1: hours every morning and uh and just listen to music

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Speaker 1: and dance around with him. And then that's all I did.

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Speaker 1: I never ever played any notes or anything like that.

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Speaker 1: And then when he was three and a half, then

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Speaker 1: we had our second daughter, Lennon, and my wife's like,

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Speaker 1: I don't want to do this headphone in the stomach thing.

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Speaker 1: I'm like, yeah, okay, no problem. I didn't think anything

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Speaker 1: of it. One day, I'm in the car and I

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Speaker 1: had been listening to John Williams soundtrack, so I said, Dylan, hey,

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Speaker 1: sing the intro to Star Wars, and he sings it,

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Speaker 1: and I go, I think that's in the right key,

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Speaker 1: and so I play it. It's like, that's in the

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Speaker 1: right key, and so it sings the intro to to

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Speaker 1: Indiana Jones. He's like da, and I was like, that's

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Speaker 1: in the right key too. I checked that I don't

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Speaker 1: have perfect pitch, but I have good, really good pitch memory.

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Speaker 1: So I turned the car around. I come back to

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Speaker 1: the studio here, and I had to know B flat

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Speaker 1: on the piano. So one noticed that Dylan because Star Wars,

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Speaker 1: and he goes Star Wars and Star Wars starts on

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Speaker 1: a big B flat major chord. Then I had to

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Speaker 1: know G and he goes Superman and Superman theme starts

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Speaker 1: on the no G. Then I had seen he goes,

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Speaker 1: that's the Excavator song. Some tuning, and then I realized

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Speaker 1: he had perfect pitch, and I taught him all twelve

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Speaker 1: notes right then, and that was it. It took me

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Speaker 1: five minutes and and then I was like, can you

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Speaker 1: what about two notes at a time. He's like yeah,

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Speaker 1: ce E flat G B. You know, I mean, it

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Speaker 1: didn't matter. So what's the status? How old is he today?

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Speaker 1: He's thirteen, So is he's still interested in music? Is

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Speaker 1: he pursuing this or this is just something he has

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Speaker 1: the ability to do. This is kind of something he

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Speaker 1: has ability do. He plays basketball, he plays video games.

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Speaker 1: Is thirteen year old? You know, he's he's He plays

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Speaker 1: the oboe in the school band, but he's not um.

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Speaker 1: And he likes to listen to music, but he's not

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Speaker 1: He doesn't really play an instrument. He's played, played a

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Speaker 1: little bit of guitar. He played piano for a few

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Speaker 1: years to piano lessons, but got disinterested in that and quit.

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Speaker 1: So okay, so even though you had this viral video,

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Speaker 1: you had no anticipation, no inkling that it should be

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Speaker 1: followed up. You had to have the guy working with

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Speaker 1: you in the studio to say he let's do a channel. Yeah,

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Speaker 1: so that the viral video has happened about probably eight

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Speaker 1: months before I started my channel, and they were on

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Speaker 1: Facebook on YouTube. I had a YouTube channel that I

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Speaker 1: based there was show videos to to my family. That'send

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Speaker 1: videos of my kids to my family. That's what it was.

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Speaker 1: So um um. I had about forty seven subscribers on

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Speaker 1: June eighth. And how many subscribers do you have today? Uh?

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Speaker 1: I don't know, almost two point four million. Okay, let's

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Speaker 1: break this down because everybody's not super sophisticated. What does

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Speaker 1: it really mean that someone subscribed to your channel? They

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Speaker 1: just hit that red subscribe button and then edit. Uh,

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Speaker 1: and it notifies them when I have a new video

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Speaker 1: come out or any type of release. And how are

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Speaker 1: they notified? Um, well, if they have the bell icon

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Speaker 1: there's there's different levels. There's three different levels of of notification.

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Speaker 1: But if they have the bell clicked, then they actually

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Speaker 1: get a notice on their phone. It's a you know,

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Speaker 1: it would be a drop down note notification if you

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Speaker 1: have your notifications enabled, that you would get saying I

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Speaker 1: have a new video out. Okay, you have three million subscribers,

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Speaker 1: but a good number of videos don't reach that quantity

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Speaker 1: in view, not that the ones that have two hundred

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Speaker 1: five hundred thousand that thought significant. Do you think those

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Speaker 1: are all subscribers watching? Do you think that word of mouth?

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Speaker 1: Why do you think certain subscribers don't watch certain videos?

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Speaker 1: That's a great question. So when I started my channel,

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Speaker 1: I started it as a channel for professional musicians, so

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Speaker 1: very sophisticated harmony. I did a lot of um film

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Speaker 1: scoring breakdown, I'd break down film cues, James Newton, Howard Thomas, Newman,

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Speaker 1: John Williams, Bernard Herman. I would take you know, I'd

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Speaker 1: take a section. Maybe I'd take the opening of the

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Speaker 1: Shawshank Redemption. I'd do a piano reduction of the orchestra,

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Speaker 1: and I would talk about it for thirty minutes or whatever.

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Speaker 1: So and then or I would do really sophisticated jazz improvisation.

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Speaker 1: And what I got were pros that followed my channel,

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Speaker 1: professional musicians that you know, wanted an out letter or

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Speaker 1: was we're looking for things, and it would suggest YouTube

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Speaker 1: would find those people that were interested in those kind

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Speaker 1: of things, And I really did. The algorithm of YouTube

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Speaker 1: would serve up that video you found. How that that

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Speaker 1: was how most people coming to your channel as opposed

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Speaker 1: to independent promotion you were doing yourself. Yeah, I did

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Speaker 1: no promotion. I've never done any promotion. Everything is based

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Speaker 1: on the algorithm of YouTube. So YouTube goes out there

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Speaker 1: and collects every person that looks up um, you know

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Speaker 1: the mix a Lydian mode, or that looks up Bernard Herman,

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Speaker 1: film scoring, or that looks up uh you know top

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Speaker 1: ten songs or or or mixing, how do you how

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Speaker 1: to mix drums or whatever? Whatever? The videos on it

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Speaker 1: goes out and finds those people that are interested, people

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Speaker 1: that like Joni Mitchell, We'll find my videos. I did

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Speaker 1: a video on the song Amelia, or I did the

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Speaker 1: song on Seal, so people that follow Seal. But I've

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Speaker 1: also done videos with you know, I've done a hundred

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Speaker 1: and five breakdowns of famous songs, So you figure out

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Speaker 1: the people that follow all those songs bands from Tool

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Speaker 1: to Boston to Steely Dan, to led Zeppelin, to the Beatles,

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Speaker 1: to the Rolling Stones too, you know, to Gordon Lightfoot. UM.

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Speaker 1: So it's anybody that watches Gordon Lightfoot videos will get

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Speaker 1: served up my video on if you could read my mind,

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Speaker 1: or people that like Joanie will get served up my

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Speaker 1: video on Amelia and then they watched that and then

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Speaker 1: they start getting recommended other videos that they think they'll like.

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Speaker 1: So that's kind of how you and my channel is

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Speaker 1: so varied. The content is so varied that it's picks up.

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Speaker 1: It's picked up. You know, let's go back five years ago.

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Speaker 1: So it starts out as professional, continue with the evolution,

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Speaker 1: so start up professional. UM. So that went for um

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Speaker 1: until the so from the summer of un till g

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Speaker 1: Annuary tight ofen when I had two hundred thousand subscribers,

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Speaker 1: and then I introduced this what Makes This Sound Great series,

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Speaker 1: and the first episode I did was on Blink one two,

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Speaker 1: and then I followed it up I think with Kid

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Speaker 1: Charlemagne by Steely Dan and from that first video, and

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Speaker 1: these are breakdowns of multi tracks of famous songs and

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Speaker 1: um and that's I started getting a thousand subscribers a

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Speaker 1: day then, and then eventually, uh in twenty nineteen and

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Speaker 1: I got up to I don't know, five hundred thousand.

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Speaker 1: Then I started doing these top twenty videos, Top twenty

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Speaker 1: Acoustic Guitar intros of all Time, Top twenty Guitar Solos

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Speaker 1: of all Time videos, and these videos got millions and

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Speaker 1: millions of views, and then I started getting two thousand

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Speaker 1: subscribers a day, and that just just pretty much gone on.

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Speaker 1: And uh So there's a certain segment of audience that

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Speaker 1: watches videos for that are based on classical music or jazz.

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Speaker 1: I made videos on My Davis, John Coltrane, Charlie Parker, uh,

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Speaker 1: Jimmy Cobb, West Montgomery, all these famous jazz musicians. I

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Speaker 1: made videos on famous classical musicians. I did a video

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Speaker 1: on Martha Argridge, who's one of the greatest classical pianists

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Speaker 1: of all time who just turned eight years old. I

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Speaker 1: did that video about a week and a half ago.

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Speaker 1: That one's got four and thirty thousand, four and fifty

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Speaker 1: thousand views. Um. And so those people aren't necessarily gonna

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Speaker 1: watch a video on corn or on h Lincoln Park

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Speaker 1: or or system of a down, but they're gonna watch

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Speaker 1: videos maybe on um UM. I don't know what they're

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Speaker 1: gonna watch videos on. But I have other classical oriented videos.

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Speaker 1: So it's it's a very segmented audience. Okay, let's go

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Speaker 1: back to so you start. The big issue that we

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Speaker 1: see evidenced online is few people have perseverance. How many

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Speaker 1: videos were you making and what was keeping you going?

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Speaker 1: I made probably why still make to this day? I

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Speaker 1: make twelve videos a month. Um. I shooting at it.

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Speaker 1: I have an assistant, but I'm pretty much shooting at

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Speaker 1: my own videos. UM myself and UM and I made

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Speaker 1: I'm the first year I probably made two and some

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Speaker 1: odd videos. Okay, so you start five years ago in June.

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Speaker 1: So how do you come up with twelve a month?

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Speaker 1: I don't mean how do you come up with how

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Speaker 1: do you come up with the number twelve. I just

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Speaker 1: started doing about every other day. Okay, And at what

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Speaker 1: point did you formalize it's like, well, it's twelve a month. No,

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Speaker 1: it was actually fifteen a month back then, because sometimes

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Speaker 1: I would make two videos a day. I didn't know

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Speaker 1: what I was doing, Bob. I would make a video

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Speaker 1: and I'd be like, you know, I have this idea,

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Speaker 1: and then I'd go and make do a live stream

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Speaker 1: after after I put out a video six hours before

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Speaker 1: I did a live stream because on some idea that

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Speaker 1: I had. Okay, let's let's slow down. So you start

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Speaker 1: to make videos. Your engineer second is helping you at first.

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Speaker 1: Now when you start to roll up, are you doing

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Speaker 1: it all alone? Or is he yes? No, No, he

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Speaker 1: didn't help me at all. He never edited any videos.

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Speaker 1: So I made the videos and edited them myself right

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Speaker 1: from the beginning. Okay. And what kind of equipment? What

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Speaker 1: level of equipment were you using the same as I

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Speaker 1: have now Final Cut pro and and my iPhone, But

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Speaker 1: now I have a nice sony camera, so I I

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Speaker 1: used up my iPhone and honestly, Bob, I used the

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Speaker 1: sound off my iPhone because I couldn't figure out well

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Speaker 1: I finally figured out how to how to drop in

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Speaker 1: audio uh into the videos as I got better as

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Speaker 1: an editor. Um, I just figured it out. It's very

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Speaker 1: much like editing audio because I've edited in pro Tools

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Speaker 1: forever doing music production, and uh, it's it's virtually the

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Speaker 1: same thing. You just look at the wave forms and

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Speaker 1: edit simple. I can edit very quickly. And if you

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Speaker 1: were remember how many views did the trailer get and

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Speaker 1: did you promote that amongst your community at all? I

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Speaker 1: did not promote it at all. My trailer is at

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Speaker 1: about a million views now. But then you starting, Oh

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Speaker 1: my first forty videos, I didn't have one that was

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Speaker 1: over a thousand views? What kept you going? Um? People

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Speaker 1: kept writing to me. I got you know, I got

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Speaker 1: an email from I would get emails from Dweezels, Appa

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Speaker 1: or Steve I or uh, you know, Victor Wootton or

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Speaker 1: people like that. I started getting emails from people within

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Speaker 1: a couple of months. Um, and then I started, you

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Speaker 1: know people, I interviewed people. I interviewed Steve I was

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Speaker 1: my first interview, and then I interviewed uh, I forget,

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Speaker 1: I forget who I remember interviewed Victor Wootton, I interviewed

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Speaker 1: Dennis Chambers, a little a lot of famous musicians, and

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Speaker 1: John Petrucci and Jordan Rutis from Dream Theater, and and

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Speaker 1: people from all different guitar players, bass players, drummers, um

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Speaker 1: and Chris Potter the Great suggest saxophonist. All these people

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Speaker 1: were I was doing videos, interview videos, all these kind

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Speaker 1: of things. And okay, let's let's look a little bit.

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Speaker 1: You say you were getting email. Were they posting on

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Speaker 1: YouTube on the channel? Were they literally sending you email?

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Speaker 1: And how did they get your email address? Literally sending

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Speaker 1: me emails the address because it would be if people

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Speaker 1: would ask me questions. I had so few views that

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Speaker 1: somebody asked me just email me, and I put my

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Speaker 1: email in the in the comments. Okay literally, okay, so

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Speaker 1: now you got the naxos, as they say, And yet

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Speaker 1: it's the good feeling of these legendary people contacting with you.

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Speaker 1: Are the views ascending five years ago? Um? No, you know,

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Speaker 1: I didn't have a viral video on YouTube for two

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Speaker 1: years or so. But I mean as I started getting

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Speaker 1: within within four months or so, I had maybe forty subscribers,

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Speaker 1: and then the views would start to you know, there

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Speaker 1: my big My first big video was Um, a video

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Speaker 1: called the double Harmonic major scale. Now I don't know why, Bob,

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Speaker 1: but it got like eight hundred thousand views or something.

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Speaker 1: It was a completely weird video that had a weird

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Speaker 1: I would make videos on scales, and it had a

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Speaker 1: weird composition that I did at the end, very distant.

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Speaker 1: It sounded a tonal but used only the seven notes

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Speaker 1: of the scale. And that was my first big video.

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Speaker 1: And I have no idea why it became a big video,

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Speaker 1: but um, but that you know, those are the kind

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Speaker 1: of things that that I was doing, and and the

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Speaker 1: videos would just start, you know, then every video would

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Speaker 1: have a thousand views, and then you'd have some videos

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Speaker 1: to pop up to ten thousand, somebody get fifty thousand,

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Speaker 1: and occasionally get a hundred thousand, and then they just

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Speaker 1: started all rising and rising. Were you a student of

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Speaker 1: the game looking at YouTube competitors if you found any

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Speaker 1: or what was going on? What were you just working

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Speaker 1: in the dark. Um. There's a guy that reached out

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Speaker 1: to me after when I had about four thousand videos.

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Speaker 1: He had a channel called Piano around the World and

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Speaker 1: he had he had forty seven thousand subscribers, and I thought,

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Speaker 1: oh my god, that that I can't even believe. How

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Speaker 1: did could you get ever get forty seven thousand subscribers.

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Speaker 1: He had a few videos that had millions of views,

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Speaker 1: and I remember saying to him, his name is Doton,

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Speaker 1: I said, I said, Doton, what if I can ask

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Speaker 1: you how much does a video pay that gets a

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Speaker 1: million views? He goes about bucks. I said, that's it.

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Speaker 1: It's like, yeah, he goes, you don't make any money

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Speaker 1: on YouTube, and um, and I was thinking, well, I'll

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Speaker 1: never get a million views on a video anyway, said

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Speaker 1: it doesn't matter. But I was just doing it for fun,

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Speaker 1: and the videos I would make it would take me. Um.

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Speaker 1: I mean, I never had to really look up anything, Bob.

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Speaker 1: I mean, I was a college professor in my twenties,

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Speaker 1: so I taught music. I taught arranging, improvisation, composition, all

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Speaker 1: this kind of stuff you raining, so I could make

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Speaker 1: the videos just on the fly. I never ever script.

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Speaker 1: I just go off the top of my head. Okay,

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Speaker 1: So how long would it take you to make a

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Speaker 1: video back then? Mm hmm maybe hour and a half

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Speaker 1: at the most, something like. Okay, so was it impacting

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Speaker 1: your other business to make these videos? Okay, how did

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Speaker 1: you decide on the length. Everybody told me make short videos,

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Speaker 1: and I said I couldn't make short videos. I was like, well,

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Speaker 1: I can't explain the things I need to explain in

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Speaker 1: ten minutes. So I made long videos. I made eighteen

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Speaker 1: minute videos, twenty five minute videos. What I didn't realize

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Speaker 1: was that YouTube actually is based on watch time, what

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Speaker 1: they look for. That's that's a big thing that you

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Speaker 1: come to figure out that. Um, if somebody watches fifty

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Speaker 1: of one of your videos, um, and it's eighteen minutes long,

427
00:23:53,640 --> 00:23:56,160
Speaker 1: they're watching nine minutes. Nine minutes is a very long

428
00:23:56,200 --> 00:23:59,760
Speaker 1: time for somebody to be engaged in YouTube, and you

429
00:24:00,000 --> 00:24:05,040
Speaker 1: tubes things about retaining people's attention and hopefully they will

430
00:24:05,080 --> 00:24:08,600
Speaker 1: binge watch your channel or go from your channel to

431
00:24:08,720 --> 00:24:13,199
Speaker 1: other channels and um, and just stay in YouTube so

432
00:24:13,240 --> 00:24:15,199
Speaker 1: they can sell advertising. I mean, I think that's what

433
00:24:15,280 --> 00:24:19,520
Speaker 1: the model is. So unbeknownst to me, making those long videos,

434
00:24:19,560 --> 00:24:22,800
Speaker 1: against what people told me to do, it was actually

435
00:24:22,880 --> 00:24:26,719
Speaker 1: really beneficial because your video rankings are based on views

436
00:24:26,840 --> 00:24:28,680
Speaker 1: and watch times. So if you have a twenty five

437
00:24:28,720 --> 00:24:32,679
Speaker 1: minute video that has four thousand views, when you look up,

438
00:24:33,280 --> 00:24:37,520
Speaker 1: you know, um, I did a video on compression. What

439
00:24:37,520 --> 00:24:41,240
Speaker 1: what what what the pros know about compression or something

440
00:24:41,320 --> 00:24:43,760
Speaker 1: like that that's got a million and a half views. Well,

441
00:24:43,800 --> 00:24:48,360
Speaker 1: it's a forty five minute video on compression, and it's

442
00:24:48,400 --> 00:24:52,600
Speaker 1: a whiteboard presentation with then with examples and pro tools

443
00:24:52,600 --> 00:24:58,120
Speaker 1: and demonstrating different compressors, how they work, optical compressors, uh,

444
00:24:58,160 --> 00:25:01,600
Speaker 1: you know, and all all different types of compressors and

445
00:25:01,600 --> 00:25:06,080
Speaker 1: and what they sound like and um. And since that

446
00:25:06,200 --> 00:25:10,640
Speaker 1: has is so long, the video length has so much

447
00:25:10,680 --> 00:25:13,840
Speaker 1: watch time and so many views, it ranks up there

448
00:25:13,840 --> 00:25:16,399
Speaker 1: when people look up compression on YouTube, that's like the

449
00:25:16,400 --> 00:25:21,600
Speaker 1: top video. Can you tell us more about the rankings? Yeah, tips,

450
00:25:21,600 --> 00:25:25,040
Speaker 1: So that's really how it's done. It's done through um.

451
00:25:25,080 --> 00:25:27,480
Speaker 1: You know, there's a there would be some keyword or

452
00:25:27,520 --> 00:25:31,560
Speaker 1: something that um that is in the title. Your title

453
00:25:31,600 --> 00:25:34,359
Speaker 1: should reflect you know, if if my video is about

454
00:25:34,400 --> 00:25:36,840
Speaker 1: Joni Mitchell, it's gonna say Joni Mitchell and the title.

455
00:25:37,520 --> 00:25:41,880
Speaker 1: And if the video has got half a million views, um,

456
00:25:41,920 --> 00:25:44,120
Speaker 1: it's going to get a high search ranking and and

457
00:25:44,240 --> 00:25:49,240
Speaker 1: um um. And that that's pretty much it with YouTube

458
00:25:49,280 --> 00:25:56,240
Speaker 1: is about video views and video retention. Okay, so you're

459
00:25:56,280 --> 00:26:00,320
Speaker 1: making these videos, it's essentially eighteen months before where you

460
00:26:00,359 --> 00:26:04,280
Speaker 1: have your first vinerl video from moment one, are you

461
00:26:05,119 --> 00:26:11,040
Speaker 1: signed up trying to monetize? Back then, UM, you could

462
00:26:11,119 --> 00:26:14,920
Speaker 1: monetize your videos immediately. You didn't need to have Nowadays

463
00:26:14,960 --> 00:26:18,760
Speaker 1: you have to have UM four thousand watch hours in

464
00:26:18,760 --> 00:26:23,880
Speaker 1: a thirty day period to be monetized. So basically, UM

465
00:26:23,920 --> 00:26:27,040
Speaker 1: that that's about a thousand subscribers. Because my friends that

466
00:26:27,040 --> 00:26:29,560
Speaker 1: have started YouTube channels, they don't get monetized till they

467
00:26:29,560 --> 00:26:33,159
Speaker 1: have about a thousand subscribers. But back then, in you

468
00:26:33,160 --> 00:26:37,560
Speaker 1: can monetize your channel immediately, so UM. But I found

469
00:26:37,600 --> 00:26:40,840
Speaker 1: out very quickly that if you play any music that

470
00:26:41,560 --> 00:26:45,119
Speaker 1: is UM has a content I declaim on it, you

471
00:26:45,119 --> 00:26:47,960
Speaker 1: don't get any monetization on the video. So I never

472
00:26:48,000 --> 00:26:51,840
Speaker 1: really made my channel about making money from views or

473
00:26:51,840 --> 00:26:55,560
Speaker 1: anything like that. That was not really the UM. Right

474
00:26:55,560 --> 00:26:58,760
Speaker 1: from the beginning, I decided, well, I'm gonna make videos

475
00:26:58,760 --> 00:27:02,160
Speaker 1: about the things I want to make them about, because

476
00:27:02,200 --> 00:27:05,399
Speaker 1: most of my other YouTube friends would just leave music

477
00:27:05,440 --> 00:27:08,160
Speaker 1: out of their videos because they didn't want to get demonetized.

478
00:27:08,160 --> 00:27:10,119
Speaker 1: It's like, what's the point of making videos on music

479
00:27:10,720 --> 00:27:14,080
Speaker 1: if you can't play music? It makes no sense, Like

480
00:27:14,119 --> 00:27:15,760
Speaker 1: I want to make videos on the things I want

481
00:27:15,760 --> 00:27:17,960
Speaker 1: to make videos on. So if I have to play

482
00:27:18,000 --> 00:27:19,879
Speaker 1: the song, I want to play the song, even if

483
00:27:19,920 --> 00:27:23,080
Speaker 1: it gets demonetized. I don't care. Okay, So you have

484
00:27:23,400 --> 00:27:27,640
Speaker 1: you have the breakthrough in January of Prior to then,

485
00:27:27,760 --> 00:27:35,840
Speaker 1: we would say your viewers were essentially professionals or serious hobbyists. Yeah, okay,

486
00:27:36,040 --> 00:27:42,359
Speaker 1: And once again, the breakthrough video was entitled what um

487
00:27:42,400 --> 00:27:46,280
Speaker 1: The breakthrough video is called the UM. Well, actually it

488
00:27:46,280 --> 00:27:49,879
Speaker 1: was called the Darkest Scale ever and was the but

489
00:27:49,960 --> 00:27:53,119
Speaker 1: it says on the thumbnail the double harmonic made double

490
00:27:53,160 --> 00:27:57,480
Speaker 1: harmonic major scale. Okay, so the breakthrough video was a

491
00:27:57,560 --> 00:28:01,520
Speaker 1: technical video. Yes, and that video got how many views?

492
00:28:01,720 --> 00:28:04,200
Speaker 1: Oh my god, it's I think it's now. It's probably

493
00:28:04,200 --> 00:28:06,239
Speaker 1: got nine hundred thousand, but it got it probably got

494
00:28:06,240 --> 00:28:08,840
Speaker 1: about six hundred thousand, seven hundred views. Okay. Is that

495
00:28:08,920 --> 00:28:11,520
Speaker 1: the video we're talking about? When does that? When does

496
00:28:11,520 --> 00:28:15,160
Speaker 1: that video occur in your career? That's probably in seventeen

497
00:28:15,320 --> 00:28:18,399
Speaker 1: or so, in late something like that. Okay, So you

498
00:28:18,440 --> 00:28:20,600
Speaker 1: get four hundred thousand views? What goes through your head?

499
00:28:22,080 --> 00:28:26,040
Speaker 1: I thought, why this video, of all the videos I've made,

500
00:28:26,080 --> 00:28:30,400
Speaker 1: this is the weirdest video and then like why this one,

501
00:28:30,880 --> 00:28:33,680
Speaker 1: you know, so that's kind of I had no idea why.

502
00:28:33,800 --> 00:28:36,760
Speaker 1: It was just okay, well, if you have that big success,

503
00:28:36,760 --> 00:28:39,720
Speaker 1: like any musical star, then you have the issue following

504
00:28:39,760 --> 00:28:44,280
Speaker 1: it up. It's like, but I had made many videos.

505
00:28:44,320 --> 00:28:46,920
Speaker 1: I made videos on every mode of the major scale,

506
00:28:46,960 --> 00:28:49,960
Speaker 1: Ione and Dorian, Frygie and Lydian mixed Lady Naoli and Locre,

507
00:28:50,040 --> 00:28:52,320
Speaker 1: and then I made modes in the melodic minor scale,

508
00:28:52,320 --> 00:28:54,800
Speaker 1: harmonic minor scale. This is just one of those videos

509
00:28:54,840 --> 00:28:57,719
Speaker 1: in a series of many videos. Okay, so that one

510
00:28:57,760 --> 00:29:00,400
Speaker 1: gets four thousand views, the ones that the wit how

511
00:29:00,440 --> 00:29:02,520
Speaker 1: many views to those get? Well, then those kind of

512
00:29:02,600 --> 00:29:05,760
Speaker 1: drop back down. But but the weird thing was bob

513
00:29:05,800 --> 00:29:09,080
Speaker 1: that my um. You know. So then by that time

514
00:29:09,640 --> 00:29:12,480
Speaker 1: that I had that video, I probably had a hundred

515
00:29:12,520 --> 00:29:15,600
Speaker 1: and fifty thousand subscribers. So then the videos are getting

516
00:29:15,720 --> 00:29:20,000
Speaker 1: you know, thirty apiece that would consistently do that. UM.

517
00:29:20,040 --> 00:29:22,480
Speaker 1: A good rule of thumb on YouTube is your most

518
00:29:22,520 --> 00:29:27,520
Speaker 1: YouTube channels that are successful, we'll get ten percent of

519
00:29:27,600 --> 00:29:31,640
Speaker 1: the number of subscribe number of subscribers to the views. Um,

520
00:29:31,720 --> 00:29:34,440
Speaker 1: your average video should be ten percent of the number

521
00:29:34,440 --> 00:29:36,560
Speaker 1: of subscribers. You have, So if you have a hundred

522
00:29:36,560 --> 00:29:40,080
Speaker 1: thousand subscribers, you should be getting ten thousand views per video.

523
00:29:40,320 --> 00:29:43,520
Speaker 1: And that's a good performing video. Anything above ten percent

524
00:29:43,680 --> 00:29:48,800
Speaker 1: is really good. Okay. January of eighteen, you have the

525
00:29:48,880 --> 00:29:53,040
Speaker 1: breakthrough a general audience video and that video once again

526
00:29:53,320 --> 00:29:57,160
Speaker 1: is um that was my first what makes this sound great?

527
00:29:57,520 --> 00:30:00,880
Speaker 1: Which was on all the small things? But link two?

528
00:30:01,800 --> 00:30:08,440
Speaker 1: Okay at that time, how many views were your videos

529
00:30:08,480 --> 00:30:13,720
Speaker 1: getting prior to that? Probably about um, I'd say probably

530
00:30:13,760 --> 00:30:17,080
Speaker 1: fifty thousand on average something like that. Well, what's the

531
00:30:17,160 --> 00:30:20,960
Speaker 1: lifespan of one of these things? To what? What percentage

532
00:30:21,000 --> 00:30:23,120
Speaker 1: comes up and what? And then the so called long

533
00:30:23,200 --> 00:30:26,560
Speaker 1: tail most of them are not do not have a

534
00:30:26,600 --> 00:30:29,760
Speaker 1: long lifespan? Now I have, UM, I have videos like

535
00:30:29,880 --> 00:30:34,080
Speaker 1: my you know, Top twenty Acoustic Guitar intros of all Time,

536
00:30:34,120 --> 00:30:37,440
Speaker 1: which get you know, thirty thousand views a day still,

537
00:30:37,480 --> 00:30:40,440
Speaker 1: and I made it in the summer of It's got

538
00:30:40,440 --> 00:30:44,920
Speaker 1: thirteen million views. Um My Top twenty Guitar Solos of

539
00:30:44,960 --> 00:30:54,080
Speaker 1: all Time gets thirty thousand views a day still. Okay,

540
00:30:54,080 --> 00:30:57,360
Speaker 1: So let's go let's go back to a blink two.

541
00:30:57,760 --> 00:31:00,680
Speaker 1: Had you done a video about one spece scific track?

542
00:31:00,840 --> 00:31:03,320
Speaker 1: By a it's gonna be by a famous act prior

543
00:31:03,400 --> 00:31:05,760
Speaker 1: to them. No, as a matter of fact, I didn't

544
00:31:05,760 --> 00:31:09,040
Speaker 1: almost I did nothing on any popular music at all.

545
00:31:09,120 --> 00:31:13,760
Speaker 1: It was all classical music, jazz music theory, ear training,

546
00:31:13,800 --> 00:31:16,640
Speaker 1: things like that. I've done nothing related to music production,

547
00:31:17,000 --> 00:31:18,800
Speaker 1: which I had done for my living for the past

548
00:31:18,800 --> 00:31:22,720
Speaker 1: twenty years, other than make these videos on compression and

549
00:31:22,760 --> 00:31:24,840
Speaker 1: things like that, which did not do well when they

550
00:31:24,840 --> 00:31:27,200
Speaker 1: first came out. I made videos on drum tuning. Some

551
00:31:27,240 --> 00:31:29,400
Speaker 1: of those were the biggest videos I had at the time.

552
00:31:30,000 --> 00:31:32,080
Speaker 1: Just when I would get ready to set up for

553
00:31:32,280 --> 00:31:35,160
Speaker 1: a session, I'd say to my system, oh, just film

554
00:31:35,160 --> 00:31:36,800
Speaker 1: me while I tuned the drums. I'll just I'll make

555
00:31:36,840 --> 00:31:38,760
Speaker 1: a drum tuning video while I'm doing this because I

556
00:31:38,800 --> 00:31:40,719
Speaker 1: had to change the heads anyways. So I would make

557
00:31:40,800 --> 00:31:43,760
Speaker 1: videos like that and put them up. Okay, so why

558
00:31:43,840 --> 00:31:46,080
Speaker 1: did you decide to do the blink one Hitt tube video?

559
00:31:46,680 --> 00:31:49,240
Speaker 1: So I actually have a second YouTube channel that I

560
00:31:49,280 --> 00:31:53,080
Speaker 1: never tell anyone about. It's called Rick Bato too, that

561
00:31:53,240 --> 00:31:55,920
Speaker 1: I still have to this day, and and back then

562
00:31:56,200 --> 00:31:58,400
Speaker 1: I told people that followed my channel. I started the

563
00:31:58,440 --> 00:32:00,880
Speaker 1: second channel, and I would use it to ust out ideas.

564
00:32:01,000 --> 00:32:05,120
Speaker 1: So the night before I have multi tracks, two thousands

565
00:32:05,160 --> 00:32:08,720
Speaker 1: and thousands of songs, and I would to that group

566
00:32:08,760 --> 00:32:11,520
Speaker 1: of people, a couple hundred people. I played the multi

567
00:32:11,560 --> 00:32:13,600
Speaker 1: tracks to a bunch of songs, including the Blink one

568
00:32:13,680 --> 00:32:16,360
Speaker 1: eight two, and said, check out this one keyboard part

569
00:32:16,360 --> 00:32:19,040
Speaker 1: in the chorus, This dissonant note the flat nine that

570
00:32:19,120 --> 00:32:21,080
Speaker 1: goes against the second chord in the chorus. I said,

571
00:32:21,120 --> 00:32:23,920
Speaker 1: that is the hook right there. That keyboard part makes

572
00:32:23,960 --> 00:32:25,960
Speaker 1: people want to come back and listen to the song

573
00:32:26,080 --> 00:32:27,880
Speaker 1: over and over. Yet it's hidden in there. You can't

574
00:32:27,880 --> 00:32:32,320
Speaker 1: even hear it. So the same guy, Rhett who convinced

575
00:32:32,320 --> 00:32:34,320
Speaker 1: me to start my channel, he was watching on that.

576
00:32:34,400 --> 00:32:36,280
Speaker 1: Now he actually has a YouTube channel with about four

577
00:32:36,320 --> 00:32:40,400
Speaker 1: hundred thousand subscribers himself. Now he's said to me, you

578
00:32:40,400 --> 00:32:42,880
Speaker 1: should make a We had lunch next day. He said, oh,

579
00:32:42,880 --> 00:32:44,640
Speaker 1: that last night was amazing when you were playing the

580
00:32:44,680 --> 00:32:48,920
Speaker 1: multi tracks. You should make a series about that. I said,

581
00:32:48,960 --> 00:32:51,480
Speaker 1: what do you mean? He goes, yeah, this is that's fascinating.

582
00:32:51,480 --> 00:32:54,040
Speaker 1: You should make a series playing multi tracks and explaining him,

583
00:32:54,040 --> 00:32:56,360
Speaker 1: I said, yeah, I guess, said well, I could call it.

584
00:32:56,440 --> 00:32:58,400
Speaker 1: What makes this sound great? He said, oh, it's a

585
00:32:58,400 --> 00:33:01,040
Speaker 1: great title. So the next day AI or so, right

586
00:33:01,040 --> 00:33:04,200
Speaker 1: after we had launch, I made the first video. Okay,

587
00:33:04,240 --> 00:33:07,400
Speaker 1: A couple of questions, what is the content of retz channel?

588
00:33:08,200 --> 00:33:12,600
Speaker 1: He makes a lot of guitar videos. Um, he's um,

589
00:33:12,720 --> 00:33:15,560
Speaker 1: he makes videos on on he's a he plays with

590
00:33:15,600 --> 00:33:17,880
Speaker 1: different groups, so he makes videos like as a session

591
00:33:17,880 --> 00:33:21,000
Speaker 1: guitar player, the whole demo, guitars pedals, he's he makes

592
00:33:21,040 --> 00:33:24,800
Speaker 1: really interesting videos and M and we talked every day.

593
00:33:25,040 --> 00:33:27,880
Speaker 1: Do you feel that there's any competition there? And then

594
00:33:27,920 --> 00:33:31,560
Speaker 1: in addition, okay, is you feel there's any competition online

595
00:33:31,600 --> 00:33:33,920
Speaker 1: with you? Obviously no one is big, but now that

596
00:33:33,960 --> 00:33:38,320
Speaker 1: you're having the success or other people trying to imitate you?

597
00:33:38,320 --> 00:33:41,800
Speaker 1: You know, the entire music YouTube community that makes these

598
00:33:42,120 --> 00:33:44,640
Speaker 1: kind of videos like like I do. We all are

599
00:33:44,880 --> 00:33:47,160
Speaker 1: really good friends and we all talk all the time.

600
00:33:47,880 --> 00:33:50,080
Speaker 1: How many people lose that? Oh my god, there's probably

601
00:33:50,080 --> 00:33:54,239
Speaker 1: about I don't know, probably twenty five of us are

602
00:33:54,280 --> 00:33:59,240
Speaker 1: so all different instruments. You're the most successful. How about

603
00:33:59,240 --> 00:34:01,600
Speaker 1: the other people? How is there anybody in your league

604
00:34:01,680 --> 00:34:04,000
Speaker 1: so to speak in terms of number, not quality of

605
00:34:04,040 --> 00:34:08,680
Speaker 1: co Yeah? Yeah, yeah, so um, there's um, my dear

606
00:34:08,719 --> 00:34:11,560
Speaker 1: friend Marty Schwartz, who has been on YouTube since Marty

607
00:34:11,640 --> 00:34:14,799
Speaker 1: started his first channel in two thousand eight. He has

608
00:34:14,800 --> 00:34:17,360
Speaker 1: a channel with two point eight million subscribers. He teaches

609
00:34:17,400 --> 00:34:19,600
Speaker 1: a lot of guitar. He teaches a guitar. It's a

610
00:34:19,600 --> 00:34:21,840
Speaker 1: lot of beginning guitar lessons and things like that. And

611
00:34:21,880 --> 00:34:25,479
Speaker 1: he'll teach all contemporary songs, famous songs he puts out.

612
00:34:26,040 --> 00:34:30,239
Speaker 1: Oh man, he probably has videos on his channel. He's

613
00:34:30,239 --> 00:34:35,960
Speaker 1: been been um, but he's been on YouTube for years. Um.

614
00:34:36,000 --> 00:34:38,839
Speaker 1: There's one of my dear friends, Paul David's who's got

615
00:34:39,160 --> 00:34:43,080
Speaker 1: over two million subscribers, who does guitar videos. He's based

616
00:34:43,080 --> 00:34:46,400
Speaker 1: in the Netherlands. Adam Neely has over a million subscribers.

617
00:34:46,440 --> 00:34:49,200
Speaker 1: Adams a dear friend of mine. We talk all the time.

618
00:34:49,200 --> 00:34:51,560
Speaker 1: He's got a million and half subscribers as a channel.

619
00:34:51,640 --> 00:34:53,960
Speaker 1: Music is when he's got a million and half subscribers.

620
00:34:53,960 --> 00:34:55,719
Speaker 1: And we're all good friends and we all talk all

621
00:34:55,760 --> 00:34:58,440
Speaker 1: the time. So you don't feel any competition. You don't

622
00:34:58,440 --> 00:35:01,440
Speaker 1: feel anybody honing it on your space. No, no, no, no,

623
00:35:01,480 --> 00:35:04,880
Speaker 1: not at all. We all help each other. It's great. Okay,

624
00:35:05,000 --> 00:35:08,319
Speaker 1: let's go back to the blink one video. So how

625
00:35:08,360 --> 00:35:12,600
Speaker 1: did you have all these multi tracks already, asked me that.

626
00:35:13,280 --> 00:35:18,120
Speaker 1: So UM. Back in the early two thousand's, I went

627
00:35:18,200 --> 00:35:21,080
Speaker 1: to a to a session. I won't say where it was,

628
00:35:21,160 --> 00:35:24,040
Speaker 1: but it was in a different state. It was actually

629
00:35:24,040 --> 00:35:28,520
Speaker 1: in Texas. UH major label called me up to rescue

630
00:35:28,520 --> 00:35:31,160
Speaker 1: a record that some other producer was working on that

631
00:35:31,200 --> 00:35:33,640
Speaker 1: I had written three songs on and they were going

632
00:35:33,680 --> 00:35:35,759
Speaker 1: to use my versions for the record, and they told

633
00:35:35,800 --> 00:35:37,160
Speaker 1: him to work on the rest of the songs. They

634
00:35:37,200 --> 00:35:38,839
Speaker 1: were just gonna use my tracks. But what he did

635
00:35:39,000 --> 00:35:42,480
Speaker 1: was he cut the drums to all the songs, including

636
00:35:42,560 --> 00:35:45,080
Speaker 1: my three songs. But he spent the entire budget trying

637
00:35:45,120 --> 00:35:49,960
Speaker 1: to trying to compete with my tracks and he's and

638
00:35:50,160 --> 00:35:52,399
Speaker 1: he never finished any of the songs. So the label said,

639
00:35:52,440 --> 00:35:56,120
Speaker 1: please go down and finish your three songs. We fired him.

640
00:35:56,280 --> 00:35:59,239
Speaker 1: Can you go do this? So I said, okay. So

641
00:35:59,280 --> 00:36:03,600
Speaker 1: I went down and I sat there and took my

642
00:36:03,719 --> 00:36:06,279
Speaker 1: tracks with me. I used the drums that this guy

643
00:36:06,320 --> 00:36:08,480
Speaker 1: had recorded, I imported them and put him in with

644
00:36:08,520 --> 00:36:13,920
Speaker 1: my my versions of the songs I had done and UM,

645
00:36:13,960 --> 00:36:16,399
Speaker 1: and there was an assistant engineer there that had all

646
00:36:16,440 --> 00:36:19,840
Speaker 1: these multi that was playing Nirvana UM two Smells like

647
00:36:19,880 --> 00:36:22,760
Speaker 1: teen spirit And I said, what is that? He says,

648
00:36:22,760 --> 00:36:24,640
Speaker 1: the multi track the smells like teen Spirits. So where

649
00:36:24,640 --> 00:36:27,160
Speaker 1: did you get that? That's amazing? He goes, I can't

650
00:36:27,160 --> 00:36:32,520
Speaker 1: tell you. And I said um. And I was like,

651
00:36:33,520 --> 00:36:36,439
Speaker 1: come on, yeh, I have to have this. And he said,

652
00:36:36,800 --> 00:36:38,279
Speaker 1: I said, do you have more of these? He goes, oh,

653
00:36:38,280 --> 00:36:42,399
Speaker 1: I have thousands of these? And I said I had

654
00:36:42,400 --> 00:36:46,560
Speaker 1: a kick drum sample and a snare sample, just two

655
00:36:46,640 --> 00:36:50,360
Speaker 1: samples that no one has from a famous mix engineer.

656
00:36:50,600 --> 00:36:54,640
Speaker 1: And he said, um, I will give you all these

657
00:36:54,719 --> 00:37:00,759
Speaker 1: multi tracks for um for these two samples is that

658
00:37:00,880 --> 00:37:05,919
Speaker 1: we can't um? So I gave him to him, um,

659
00:37:05,960 --> 00:37:08,040
Speaker 1: And he gave me these these things. But they sat

660
00:37:08,080 --> 00:37:10,240
Speaker 1: on a hard drive for years and years and years.

661
00:37:11,080 --> 00:37:14,560
Speaker 1: I never even listened to him. I listened to Vana

662
00:37:14,960 --> 00:37:18,400
Speaker 1: and then until that night that I played him the

663
00:37:18,440 --> 00:37:21,360
Speaker 1: day before Blank two, I was just going through drives

664
00:37:21,360 --> 00:37:24,839
Speaker 1: as I'm talking on the second channel, and I would

665
00:37:24,920 --> 00:37:27,040
Speaker 1: had this hard drive up where I found these multitors'

666
00:37:27,160 --> 00:37:29,239
Speaker 1: check this out, check that. Oh my god, has this

667
00:37:29,280 --> 00:37:33,719
Speaker 1: song too? Oh has this song? Okay? Now what do

668
00:37:33,800 --> 00:37:37,680
Speaker 1: you do for multi tracks on songs made subsequent to

669
00:37:37,760 --> 00:37:43,040
Speaker 1: that hard drive? Transaction. Um. A lot of the songs

670
00:37:43,080 --> 00:37:47,200
Speaker 1: I use in there, I'll get from the artists. For example,

671
00:37:47,840 --> 00:37:51,319
Speaker 1: my Seal video. I got the tracks for kissomer Rose

672
00:37:51,520 --> 00:37:59,879
Speaker 1: from Seal A little bit. So Seal and I are friend,

673
00:38:00,280 --> 00:38:04,440
Speaker 1: and I was. UM. I was talking to him on

674
00:38:04,480 --> 00:38:06,880
Speaker 1: the phone last week and I said, Seal, do you

675
00:38:06,920 --> 00:38:08,840
Speaker 1: have the tracks to Kiss from a Rose? He just no,

676
00:38:08,960 --> 00:38:11,920
Speaker 1: but I can get them from Trevor. I said, I

677
00:38:11,920 --> 00:38:13,799
Speaker 1: want to do what makes this sound great about it?

678
00:38:13,840 --> 00:38:15,279
Speaker 1: He's like, I'll call Trever and see if I can

679
00:38:15,280 --> 00:38:17,600
Speaker 1: get him. I'm sure he has him. So he calls

680
00:38:17,640 --> 00:38:18,920
Speaker 1: me the next day He's like, I got him. I

681
00:38:18,960 --> 00:38:21,360
Speaker 1: just emailed him to you. I said, okay, will you

682
00:38:21,400 --> 00:38:25,160
Speaker 1: be in the video? Said of course. Okay. Have you

683
00:38:25,400 --> 00:38:28,919
Speaker 1: done anything where you didn't have a personal relationship? We say, hmm,

684
00:38:28,960 --> 00:38:30,919
Speaker 1: I want to do something on this. Let me think

685
00:38:30,920 --> 00:38:37,160
Speaker 1: of how to contact that act um Um. Most of

686
00:38:37,160 --> 00:38:41,080
Speaker 1: the times when I've contacted people, they've they've been pretty

687
00:38:41,120 --> 00:38:43,279
Speaker 1: much anytime I contact people, they will they will give

688
00:38:43,320 --> 00:38:45,919
Speaker 1: me what if they have them, they'll give them to me. Well,

689
00:38:46,080 --> 00:38:48,960
Speaker 1: to what degree do you do that reach out as

690
00:38:49,000 --> 00:38:53,040
Speaker 1: opposed to having a prior relationship? Um, whenever there's a

691
00:38:53,080 --> 00:38:55,239
Speaker 1: song that I want to do, I reach out to

692
00:38:55,280 --> 00:38:57,360
Speaker 1: the artist or reach out to the manager or whatever,

693
00:38:57,440 --> 00:38:59,160
Speaker 1: or if I don't have the songs, and they'll they'll

694
00:38:59,200 --> 00:39:01,640
Speaker 1: typically send him to me. And at this point when

695
00:39:01,640 --> 00:39:04,160
Speaker 1: you reach out to most people know you. Were they

696
00:39:04,200 --> 00:39:07,920
Speaker 1: aware of you? Oh yeah, okay, let's go back to

697
00:39:07,920 --> 00:39:12,680
Speaker 1: the blink one video. So you release it. How many videos?

698
00:39:12,719 --> 00:39:18,040
Speaker 1: How many views does it get? Then? Probably? Um, that

699
00:39:18,080 --> 00:39:22,000
Speaker 1: one probably got a hundred thousand okay, pretty quickly, within

700
00:39:22,120 --> 00:39:25,080
Speaker 1: within three or four days. Okay, So how does that change?

701
00:39:25,080 --> 00:39:27,600
Speaker 1: You're thinking? Well, I did about five of these in

702
00:39:27,640 --> 00:39:31,520
Speaker 1: a row, um, because it was fun. People really like that.

703
00:39:31,640 --> 00:39:33,160
Speaker 1: I said, oh this is fun. So I did that.

704
00:39:33,320 --> 00:39:35,320
Speaker 1: Then I did every little thing she does his Magic.

705
00:39:35,360 --> 00:39:39,759
Speaker 1: Then I did Kids Charlemagne. Then I did um. I

706
00:39:39,760 --> 00:39:41,359
Speaker 1: can't remember what I did after that, but I did

707
00:39:41,440 --> 00:39:46,719
Speaker 1: three really varied ones and um, you know, people, where

708
00:39:46,719 --> 00:39:49,800
Speaker 1: did you get these things? You know? And and the

709
00:39:50,120 --> 00:39:52,840
Speaker 1: Kids Charlemagne? So I would I would break down the

710
00:39:52,840 --> 00:39:57,040
Speaker 1: track I did. Rosanna was one of the ones. Um,

711
00:39:57,120 --> 00:39:58,839
Speaker 1: I think a whole Lot of Love, which got taken

712
00:39:58,880 --> 00:40:02,439
Speaker 1: down by led Zeppelin then got put back up. Okay,

713
00:40:02,480 --> 00:40:04,360
Speaker 1: I gotta know why I got put back up. I

714
00:40:04,360 --> 00:40:07,520
Speaker 1: have no idea I did. I did ramblan, he got

715
00:40:07,520 --> 00:40:09,960
Speaker 1: taken down, he got immediately put back up. Well that

716
00:40:10,000 --> 00:40:12,120
Speaker 1: one I I did a I did a video a

717
00:40:12,200 --> 00:40:15,200
Speaker 1: rand But let's let's stop. That's all another topic. So

718
00:40:15,320 --> 00:40:18,200
Speaker 1: you're making you're making these multiple songs, you do like

719
00:40:18,280 --> 00:40:23,520
Speaker 1: five in a row. Then what um? And then I

720
00:40:23,600 --> 00:40:27,600
Speaker 1: kept making my other weird videos. Um and but I

721
00:40:27,600 --> 00:40:30,120
Speaker 1: would branch out. I mean I I would make a

722
00:40:30,200 --> 00:40:33,239
Speaker 1: video of the sound of two martial stacks together or

723
00:40:34,200 --> 00:40:39,080
Speaker 1: um uh what I mean? I made so many videos.

724
00:40:39,080 --> 00:40:41,440
Speaker 1: I did a video, you know, six months ago that

725
00:40:41,640 --> 00:40:44,880
Speaker 1: was I took the solo section to Stairway to Heaven,

726
00:40:45,400 --> 00:40:47,799
Speaker 1: and I did a I had my friend phil X

727
00:40:48,160 --> 00:40:52,160
Speaker 1: and Eric Johnson, famous guitar player play solos. But I

728
00:40:52,160 --> 00:40:55,120
Speaker 1: imitated what I thought Peter Frampton would have played. Phile

729
00:40:55,320 --> 00:40:59,080
Speaker 1: X did a solo what he what Eddie van Halen

730
00:40:59,120 --> 00:41:00,839
Speaker 1: would have played. It actually came out the day before

731
00:41:00,920 --> 00:41:03,799
Speaker 1: Eddie passed away. And then Eric Johnson. I called Eric

732
00:41:03,880 --> 00:41:05,279
Speaker 1: up and I said, Eric, you, I want you to

733
00:41:05,280 --> 00:41:07,200
Speaker 1: play in this. You're interested in playing in a video.

734
00:41:07,239 --> 00:41:09,200
Speaker 1: It's a remake of Stairwoid to Heaven. I remade the

735
00:41:09,239 --> 00:41:11,640
Speaker 1: solo section, but I want you to play what you

736
00:41:11,640 --> 00:41:14,200
Speaker 1: would play on Sterwoid to Heaven. He goes, You mean,

737
00:41:14,400 --> 00:41:16,719
Speaker 1: like what solo I would play? Said, yeah, pretend like

738
00:41:16,760 --> 00:41:20,000
Speaker 1: your sixteen Stairway to heavens out and you're playing over it.

739
00:41:20,080 --> 00:41:23,439
Speaker 1: You're but you're you, but you have to video. He's like, okay, cool,

740
00:41:24,120 --> 00:41:26,799
Speaker 1: and so that video has done incredibly well and he's

741
00:41:26,800 --> 00:41:29,719
Speaker 1: gonna do a million and a half views. But that's

742
00:41:30,239 --> 00:41:35,839
Speaker 1: I do these kind of interesting what if videos like that, Okay,

743
00:41:35,880 --> 00:41:38,919
Speaker 1: But my real question is when you do these more

744
00:41:39,080 --> 00:41:45,239
Speaker 1: mainstream videos and they have a spike in viewership, do

745
00:41:45,280 --> 00:41:49,239
Speaker 1: you then say, m I should do this because it

746
00:41:49,280 --> 00:41:55,680
Speaker 1: will enlarge my audience. Um. I do things because they're

747
00:41:55,680 --> 00:41:59,960
Speaker 1: fun to do. That's that's the Let's go back, because

748
00:42:00,040 --> 00:42:02,400
Speaker 1: scal it's four years later or whatever, three and a

749
00:42:02,440 --> 00:42:05,640
Speaker 1: half years later, and you're not You're not as successful

750
00:42:05,680 --> 00:42:08,359
Speaker 1: then as you are now. Okay, and now you've reached

751
00:42:08,400 --> 00:42:11,160
Speaker 1: a certain level on some level, you know you have

752
00:42:11,200 --> 00:42:13,960
Speaker 1: a great freedom as a result of your success. But

753
00:42:14,080 --> 00:42:19,239
Speaker 1: before then, what's going through your brain? Um? Well, since

754
00:42:19,280 --> 00:42:22,200
Speaker 1: I'm making so many videos, Bob I'm doing. I'm just

755
00:42:22,239 --> 00:42:25,359
Speaker 1: going from topic to topic whatever I think of during

756
00:42:25,400 --> 00:42:27,959
Speaker 1: the day, because I have no videos saved up ever.

757
00:42:28,840 --> 00:42:30,800
Speaker 1: I mean, I was gonna put out a video today,

758
00:42:30,800 --> 00:42:33,920
Speaker 1: but I have four different topics and I couldn't decide

759
00:42:33,960 --> 00:42:37,279
Speaker 1: what to do, so I didn't do anything. Okay, when

760
00:42:37,280 --> 00:42:41,440
Speaker 1: do you come up with your top twenties or top tens? Okay,

761
00:42:41,480 --> 00:42:44,400
Speaker 1: so my countdown videos, as I call those, I started

762
00:42:44,400 --> 00:42:48,920
Speaker 1: doing UM in the summer of twenty nineteen. I had

763
00:42:48,920 --> 00:42:52,120
Speaker 1: a friend of mine. UM, my friend, Marty Schwartz, had

764
00:42:52,160 --> 00:42:55,279
Speaker 1: told me that six months before. He's like, Rick, why

765
00:42:55,280 --> 00:42:57,120
Speaker 1: aren't you doing four K videos? I said, what do

766
00:42:57,200 --> 00:42:59,239
Speaker 1: you mean? I said, I do. I'm doing ten a

767
00:42:59,320 --> 00:43:02,520
Speaker 1: DP because well, YouTube can you can make four K videos?

768
00:43:02,560 --> 00:43:05,759
Speaker 1: And I think that they they actually want you to

769
00:43:05,920 --> 00:43:08,879
Speaker 1: make four K videos, like they'll actually push your videos harder.

770
00:43:08,880 --> 00:43:11,480
Speaker 1: I said, really, I said, well, I don't even have

771
00:43:11,520 --> 00:43:14,520
Speaker 1: a camera that can make four K, and so, um,

772
00:43:14,719 --> 00:43:16,840
Speaker 1: six months later I got a camera that did four K,

773
00:43:17,040 --> 00:43:19,600
Speaker 1: and so my first four K video was my Top

774
00:43:19,640 --> 00:43:23,520
Speaker 1: twenty acoustic intros and that's my biggest video ever. Now.

775
00:43:23,680 --> 00:43:27,279
Speaker 1: I don't know if that's random or what, but that's

776
00:43:27,320 --> 00:43:31,240
Speaker 1: like YouTube, Hey, make more like this, you know. Okay,

777
00:43:31,280 --> 00:43:36,200
Speaker 1: how many views does that have today? That's thirteen million? Okay,

778
00:43:36,280 --> 00:43:40,200
Speaker 1: So on a video like that, because you're using other songs,

779
00:43:40,239 --> 00:43:44,080
Speaker 1: you don't make a dime, correct, Okay, well that video,

780
00:43:44,320 --> 00:43:46,520
Speaker 1: that video, I make a little bit of money because,

781
00:43:46,760 --> 00:43:51,120
Speaker 1: um because not every song because I'm covering the songs,

782
00:43:51,160 --> 00:43:55,240
Speaker 1: so not every song is is uh not everything is demonetized,

783
00:43:55,280 --> 00:43:57,799
Speaker 1: but pretty much all the rest of my top twenty

784
00:43:58,040 --> 00:44:00,680
Speaker 1: videos are demonetized. Mean I don't make anything on any

785
00:44:01,000 --> 00:44:14,360
Speaker 1: of them. What is your most successful video financially? Um

786
00:44:14,440 --> 00:44:19,880
Speaker 1: m hmm, I'm not sure. Well how much money was

787
00:44:19,920 --> 00:44:32,120
Speaker 1: the most you ever made from a video? One video? Um? Probably,

788
00:44:32,160 --> 00:44:35,160
Speaker 1: I don't know, eight thousand bucks something like that. Okay,

789
00:44:35,680 --> 00:44:38,799
Speaker 1: so if you watch your channel, that's over the course

790
00:44:38,840 --> 00:44:42,239
Speaker 1: of years. Though you know, I understand that you watch

791
00:44:42,239 --> 00:44:46,239
Speaker 1: your channel. You say, Hey, this is really about not

792
00:44:46,320 --> 00:44:48,160
Speaker 1: about money making the videos, but if you want to

793
00:44:48,200 --> 00:44:52,640
Speaker 1: support me by by my books. When you started, have

794
00:44:52,719 --> 00:44:57,960
Speaker 1: you written books only created and created merch subsequent to

795
00:44:58,000 --> 00:45:01,160
Speaker 1: the channel? No, so my book I only have one book.

796
00:45:01,280 --> 00:45:03,640
Speaker 1: I only really sell two things. I have a book

797
00:45:03,640 --> 00:45:05,759
Speaker 1: that I wrote when I was a college professor called

798
00:45:05,800 --> 00:45:09,960
Speaker 1: the Beatto Book back in it was a music theory

799
00:45:10,040 --> 00:45:14,720
Speaker 1: and improvisation textbook and it's five pages long. And um,

800
00:45:14,760 --> 00:45:17,360
Speaker 1: I used to use that with my students for years

801
00:45:17,960 --> 00:45:21,799
Speaker 1: when I was a college professor. So I that's what

802
00:45:21,880 --> 00:45:23,960
Speaker 1: I sold. Starting at the beginning of my channel to

803
00:45:24,080 --> 00:45:26,680
Speaker 1: go along with the videos, I have these advanced theory

804
00:45:26,800 --> 00:45:30,400
Speaker 1: videos and for people that want to learn more about

805
00:45:30,440 --> 00:45:33,920
Speaker 1: these topics, you can only cover so much in uh,

806
00:45:34,120 --> 00:45:37,520
Speaker 1: you know, in a minute video. Um, there's a lot

807
00:45:37,520 --> 00:45:40,560
Speaker 1: of stuff you have to actually, you know, it's helpful

808
00:45:40,600 --> 00:45:42,960
Speaker 1: to have a book to to follow along with. So

809
00:45:43,080 --> 00:45:44,799
Speaker 1: I sell my book and then I have an ear

810
00:45:44,800 --> 00:45:47,200
Speaker 1: training course that I developed since I started my channel.

811
00:45:48,160 --> 00:45:50,880
Speaker 1: And I said, how many copies have you sold of

812
00:45:50,960 --> 00:45:55,800
Speaker 1: these items? Um, I'm not sure how many copies I sold.

813
00:45:55,800 --> 00:46:00,600
Speaker 1: When I first started selling them, I um, um, people

814
00:46:00,600 --> 00:46:02,560
Speaker 1: would just email me and I would just send him.

815
00:46:02,600 --> 00:46:06,440
Speaker 1: I didn't even have an automate automated not for I

816
00:46:06,440 --> 00:46:10,440
Speaker 1: didn't even have a store bob for um. Probably a

817
00:46:10,560 --> 00:46:13,200
Speaker 1: year into my channel. As a matter of fact, I

818
00:46:13,200 --> 00:46:15,560
Speaker 1: at rick Byatto dot com, which is where my story is.

819
00:46:15,640 --> 00:46:19,719
Speaker 1: I hadn't even logged into in four years. So um,

820
00:46:19,880 --> 00:46:23,920
Speaker 1: I got an an intern I got a guy, Aaron

821
00:46:24,160 --> 00:46:29,960
Speaker 1: who's um uh was did an internship from Berkeley. He

822
00:46:30,040 --> 00:46:31,560
Speaker 1: called me up he wanted to come down to his

823
00:46:31,600 --> 00:46:34,319
Speaker 1: internship here. He's a recording engineer major. And he came down.

824
00:46:34,440 --> 00:46:39,319
Speaker 1: The first stass, you don't even have a website. And

825
00:46:39,360 --> 00:46:41,799
Speaker 1: this is like I had at the time, seventy five

826
00:46:41,880 --> 00:46:44,239
Speaker 1: thousand subscribers on my channel. I said, I said, what

827
00:46:44,280 --> 00:46:45,839
Speaker 1: do you mean? He says, you rick Byatta dot com.

828
00:46:45,880 --> 00:46:47,799
Speaker 1: When's the last time you went there? I said, oh,

829
00:46:48,120 --> 00:46:50,880
Speaker 1: probably four years ago. He goes, yeah, it looks like

830
00:46:50,960 --> 00:46:55,600
Speaker 1: it's hasn't been updated in years. I said, okay. He goes,

831
00:46:55,640 --> 00:46:58,160
Speaker 1: you you probably get thousands of people there every day.

832
00:46:58,680 --> 00:47:01,839
Speaker 1: I said, what said I get? You're getting you know,

833
00:47:02,680 --> 00:47:05,680
Speaker 1: videos with a hundred thousand views. People are going to

834
00:47:05,719 --> 00:47:08,279
Speaker 1: ricky otto dot com. Well, how are you selling your book?

835
00:47:08,360 --> 00:47:10,120
Speaker 1: And I said, well, people just email me and I

836
00:47:10,440 --> 00:47:13,920
Speaker 1: they bay me on PayPal and I send it to him.

837
00:47:13,960 --> 00:47:20,000
Speaker 1: So he built my store and remade my my um

838
00:47:20,080 --> 00:47:23,040
Speaker 1: my website, my rick Byatta dot com and um so

839
00:47:23,280 --> 00:47:25,719
Speaker 1: I sell so as far as how many books I've sold,

840
00:47:25,760 --> 00:47:29,200
Speaker 1: I don't know how many books I've sold Um, Aaron

841
00:47:29,320 --> 00:47:32,120
Speaker 1: actually still works with me and he handles all the

842
00:47:32,160 --> 00:47:36,239
Speaker 1: stuff through my store. And um, he actually did all

843
00:47:36,239 --> 00:47:41,000
Speaker 1: the created my the your training course we did together. Okay,

844
00:47:41,040 --> 00:47:42,720
Speaker 1: let me ask you this. When you have a video

845
00:47:42,760 --> 00:47:44,640
Speaker 1: and you say go to my store and by the book,

846
00:47:45,080 --> 00:47:51,359
Speaker 1: how many books do you sell now off video? I'm

847
00:47:51,400 --> 00:47:59,120
Speaker 1: not sure that I could. Um. Um, it really all depends.

848
00:47:58,920 --> 00:48:04,520
Speaker 1: It's uh. Um, I can't most of the stuff that

849
00:48:04,560 --> 00:48:06,880
Speaker 1: I sell or from my live streams when I do sales,

850
00:48:08,080 --> 00:48:14,120
Speaker 1: so um, I don't really keep track of what of

851
00:48:14,160 --> 00:48:17,320
Speaker 1: how many books I sell or anything like that. I

852
00:48:17,320 --> 00:48:22,080
Speaker 1: I make enough money to keep making videos and um

853
00:48:22,160 --> 00:48:25,520
Speaker 1: uh and and do this full time. And like I said,

854
00:48:25,520 --> 00:48:27,960
Speaker 1: I have one assistant, so I have enough to pay

855
00:48:27,960 --> 00:48:30,719
Speaker 1: my assistant and and uh and keep doing this at

856
00:48:30,800 --> 00:48:34,480
Speaker 1: least until I I can't do it anymore. Okay, a

857
00:48:34,520 --> 00:48:38,919
Speaker 1: couple of questions. One, Okay, if you watch the videos,

858
00:48:39,640 --> 00:48:42,920
Speaker 1: it really talks about selling the book. So the income

859
00:48:43,000 --> 00:48:49,759
Speaker 1: from the books is it's significant or insignificant? Um? I

860
00:48:49,840 --> 00:48:53,040
Speaker 1: make enough, like I said, to support my family. My

861
00:48:53,040 --> 00:48:55,640
Speaker 1: my wife works a full time job. I make enough,

862
00:48:55,680 --> 00:48:59,120
Speaker 1: to you know, to keep the change the channel in

863
00:48:59,160 --> 00:49:04,040
Speaker 1: the p number the merch. Okay, that is your main

864
00:49:04,080 --> 00:49:08,399
Speaker 1: income at this point, and that's support your family. Yeah,

865
00:49:08,560 --> 00:49:11,239
Speaker 1: A couple of couple of questions. There's some other merch

866
00:49:11,400 --> 00:49:15,759
Speaker 1: on your site, coffee cups, etcetera. Is that a significant

867
00:49:15,800 --> 00:49:21,880
Speaker 1: businesses that sell? Not? Not really? Okay? Now, prior to

868
00:49:22,840 --> 00:49:28,200
Speaker 1: doing the YouTube channel, what was filling your days? Um?

869
00:49:28,600 --> 00:49:35,400
Speaker 1: Producing artists? That's all I did for you know, full time? Okay,

870
00:49:35,400 --> 00:49:37,319
Speaker 1: do you do that? Do you do that now? No?

871
00:49:37,560 --> 00:49:40,640
Speaker 1: I don't. I don't How long ago did you give

872
00:49:40,680 --> 00:49:45,759
Speaker 1: that up? Like about a year into my channel, I

873
00:49:45,840 --> 00:49:49,319
Speaker 1: just couldn't. I couldn't make the videos and keep doing

874
00:49:49,320 --> 00:49:50,880
Speaker 1: it. It It was just too much. I was on the

875
00:49:50,920 --> 00:49:54,680
Speaker 1: school board at my kids school. I was um, it

876
00:49:54,760 --> 00:49:59,839
Speaker 1: was just uh um, it was just too difficult to do.

877
00:50:00,080 --> 00:50:03,880
Speaker 1: And frankly, I you know, there were there were no

878
00:50:03,960 --> 00:50:07,359
Speaker 1: budgets for anything anymore. Nobody got record deals and um

879
00:50:07,880 --> 00:50:15,760
Speaker 1: and um, and I just got to the point where, um,

880
00:50:15,800 --> 00:50:19,319
Speaker 1: I just had been, honestly, Bob sick of producing. You know,

881
00:50:19,360 --> 00:50:22,560
Speaker 1: you can only make so many records of other people.

882
00:50:23,080 --> 00:50:26,480
Speaker 1: I believe me, I understand. Uh. If you're making twelve

883
00:50:26,560 --> 00:50:29,360
Speaker 1: videos a month now, yeah, how much time does it

884
00:50:29,400 --> 00:50:33,200
Speaker 1: take to make those twelve videos. It depends, like what

885
00:50:33,320 --> 00:50:35,920
Speaker 1: makes the sound great. Videos take a long time. They

886
00:50:36,000 --> 00:50:40,480
Speaker 1: usually take about twelve hours to make altogether. The more

887
00:50:40,520 --> 00:50:43,920
Speaker 1: complex the song, the longer it takes. Some songs are

888
00:50:44,000 --> 00:50:46,799
Speaker 1: very easy. Kid Charlemagne was not an easy one because

889
00:50:46,800 --> 00:50:50,319
Speaker 1: I notated that Bernard Purty strump part. I notated the

890
00:50:50,360 --> 00:50:54,880
Speaker 1: baseline I played Larry Carlton's guitar solo. I uh, I

891
00:50:54,960 --> 00:50:58,680
Speaker 1: notated the keyboard part. I forget who plays keyboard keyboards

892
00:50:58,680 --> 00:51:02,960
Speaker 1: on it? Um. And so those videos take longer because

893
00:51:03,000 --> 00:51:05,120
Speaker 1: the transcription takes time to do and you have to

894
00:51:05,120 --> 00:51:09,319
Speaker 1: include it in the video. UM. Some of them are

895
00:51:09,440 --> 00:51:12,280
Speaker 1: very easy. Blink one eight two is very easy because

896
00:51:12,280 --> 00:51:16,640
Speaker 1: it's only four chords or three chords. Okay, is it

897
00:51:16,760 --> 00:51:19,480
Speaker 1: harder when it's a song you're unfamiliar with, because there

898
00:51:19,520 --> 00:51:21,279
Speaker 1: are certainly videos where you watch you to listen to

899
00:51:21,280 --> 00:51:23,840
Speaker 1: the song and you start to play. Or is this

900
00:51:23,840 --> 00:51:25,719
Speaker 1: stuff you're so experienced you can just do it on

901
00:51:25,760 --> 00:51:30,120
Speaker 1: the fly. I can pretty much do it on the fly. Okay,

902
00:51:30,160 --> 00:51:32,440
Speaker 1: When do you decide to do a live video? And

903
00:51:32,480 --> 00:51:35,680
Speaker 1: why I do a live video once a week because

904
00:51:35,719 --> 00:51:40,160
Speaker 1: I've always done it because it's the only place, uh,

905
00:51:40,280 --> 00:51:43,920
Speaker 1: YouTube is the only um or when you live stream,

906
00:51:43,960 --> 00:51:46,320
Speaker 1: it's the only way you can actually communicate with people

907
00:51:46,400 --> 00:51:49,000
Speaker 1: that watch your channel. And it's really if you think

908
00:51:49,040 --> 00:51:52,160
Speaker 1: about it, it's like it's like TV that's interactive and

909
00:51:52,200 --> 00:51:55,480
Speaker 1: there's nothing else like that. You can't talk to somebody

910
00:51:55,520 --> 00:51:57,799
Speaker 1: on a talk show at the same time, you know,

911
00:51:57,840 --> 00:52:02,319
Speaker 1: if if you're watching whoever it is you're watching, you

912
00:52:02,360 --> 00:52:05,680
Speaker 1: can't ask a question and have it answered right there.

913
00:52:05,880 --> 00:52:08,120
Speaker 1: That's the beauty of YouTube. I mean, YouTube is a

914
00:52:08,120 --> 00:52:10,200
Speaker 1: place where people go to learn stuff and there's a

915
00:52:11,239 --> 00:52:16,480
Speaker 1: there's an incredible community out there um that UM that

916
00:52:16,800 --> 00:52:19,440
Speaker 1: people that follow my channel, people to follow other channels,

917
00:52:19,520 --> 00:52:22,080
Speaker 1: and people that are just enthusiastic about music in general

918
00:52:22,160 --> 00:52:25,160
Speaker 1: and follow a bunch of music channels. Okay, so when

919
00:52:25,160 --> 00:52:27,440
Speaker 1: you have a live stream, if you watch it on

920
00:52:27,480 --> 00:52:31,160
Speaker 1: YouTube occasually, you know it's going real fast. So if

921
00:52:31,160 --> 00:52:34,000
Speaker 1: it's in real time, how you know, how do you

922
00:52:34,160 --> 00:52:38,239
Speaker 1: discern you know what you should address? Well, you do, UM.

923
00:52:38,320 --> 00:52:40,960
Speaker 1: You put it in slow mode, which means that people

924
00:52:41,000 --> 00:52:43,600
Speaker 1: can only ask a question every thirty seconds or so

925
00:52:44,400 --> 00:52:47,120
Speaker 1: any one person, but it still goes really fast. I

926
00:52:47,120 --> 00:52:49,600
Speaker 1: mean I've had live streams with twenty people on it,

927
00:52:50,280 --> 00:52:55,080
Speaker 1: but um uh and those, it's it's just about impossible.

928
00:52:55,640 --> 00:52:57,879
Speaker 1: You know, people do super chat even but those even

929
00:52:58,160 --> 00:53:00,719
Speaker 1: you know where where will be highlighted. Those moves so

930
00:53:00,840 --> 00:53:04,560
Speaker 1: fast it's hard to even see those. So my assistant

931
00:53:04,560 --> 00:53:06,960
Speaker 1: Billy will usually be sitting about ten feet away and

932
00:53:07,040 --> 00:53:10,080
Speaker 1: he'll be of hole come up with questions that he

933
00:53:10,120 --> 00:53:14,080
Speaker 1: sees as it's going along. Okay, let's go into the

934
00:53:14,160 --> 00:53:19,040
Speaker 1: whole issue of demonetizing, etcetera. Because you've made whole videos

935
00:53:19,080 --> 00:53:30,600
Speaker 1: on that topic, so expand on that. So the right

936
00:53:31,120 --> 00:53:35,640
Speaker 1: um early on, I did a video very early on

937
00:53:35,800 --> 00:53:38,120
Speaker 1: where the sound was removed from it, and I was like,

938
00:53:38,160 --> 00:53:42,040
Speaker 1: what what is this? And it was a story that's

939
00:53:42,040 --> 00:53:45,000
Speaker 1: told about a famous saxophonist, Michael Brecker, who passed away

940
00:53:45,000 --> 00:53:47,560
Speaker 1: in two thousand nine, And I was talking about a

941
00:53:47,640 --> 00:53:50,480
Speaker 1: record that's one of my favorite records. It's a Klaus

942
00:53:50,480 --> 00:53:53,600
Speaker 1: Ogreman record. Claus Ogerman was a famous jazz arranger. He

943
00:53:53,640 --> 00:53:56,839
Speaker 1: passed away about three years ago, was eighty six. They

944
00:53:56,880 --> 00:54:00,879
Speaker 1: did a record called um Uh City Escape that came

945
00:54:00,880 --> 00:54:05,160
Speaker 1: out three I believe, and the first I told the

946
00:54:05,200 --> 00:54:09,200
Speaker 1: story of meeting Michael Brecker at Avatar in New York

947
00:54:09,280 --> 00:54:11,800
Speaker 1: City in two thousand nine. I did this whole send

948
00:54:11,880 --> 00:54:13,799
Speaker 1: up and then I played the first two minutes of

949
00:54:13,840 --> 00:54:17,759
Speaker 1: this piece title track, which is one of the most

950
00:54:17,760 --> 00:54:20,920
Speaker 1: beautiful things I've ever heard. It's just saxophone and string orchestra.

951
00:54:20,960 --> 00:54:24,480
Speaker 1: It's absolutely beautiful. I put out the video and people

952
00:54:24,640 --> 00:54:26,920
Speaker 1: I started reading the comments. What happened to the sounds?

953
00:54:26,920 --> 00:54:28,200
Speaker 1: So I go to the video, I watch it and

954
00:54:28,239 --> 00:54:32,000
Speaker 1: there's no sound. It's just me sitting there listening to it.

955
00:54:33,040 --> 00:54:36,160
Speaker 1: No sound. That's like, what's going on? I checked my email.

956
00:54:36,800 --> 00:54:39,439
Speaker 1: The sound has been blocked. It's like, what is that?

957
00:54:40,320 --> 00:54:43,120
Speaker 1: It detected this this thing? And then I then um

958
00:54:43,200 --> 00:54:46,920
Speaker 1: and I got a content I declaim also. So it

959
00:54:47,000 --> 00:54:49,759
Speaker 1: was back then they didn't take the videos down. They

960
00:54:49,760 --> 00:54:56,480
Speaker 1: would just mute the audio, and so I became started

961
00:54:56,480 --> 00:54:58,440
Speaker 1: to become aware of things like that, and then I

962
00:54:58,520 --> 00:55:01,040
Speaker 1: started getting content. I d alims. If I'd play just

963
00:55:01,080 --> 00:55:04,560
Speaker 1: a snippet of something, um, I would get a content

964
00:55:04,600 --> 00:55:06,719
Speaker 1: I declaim and I looked it up and it says

965
00:55:06,760 --> 00:55:09,720
Speaker 1: that they take the money from the video. It says

966
00:55:09,719 --> 00:55:14,680
Speaker 1: ineligible for monetization. So um, so then I had to

967
00:55:14,680 --> 00:55:19,000
Speaker 1: make a decision whether I was gonna make videos that

968
00:55:19,080 --> 00:55:22,080
Speaker 1: I wanted to make or videos that we're going to

969
00:55:22,200 --> 00:55:24,120
Speaker 1: make money for the channel, And I said, I want

970
00:55:24,160 --> 00:55:27,520
Speaker 1: to make videos that I want to make, because there's

971
00:55:27,560 --> 00:55:29,000
Speaker 1: no point in doing this if you're not going to

972
00:55:29,080 --> 00:55:33,000
Speaker 1: do that. You can't teach people about music by playing

973
00:55:33,040 --> 00:55:37,640
Speaker 1: your own examples. People learn from listening to the masters

974
00:55:39,120 --> 00:55:41,960
Speaker 1: to whoever it is. You know, if it's led Zeppelin

975
00:55:42,080 --> 00:55:47,440
Speaker 1: or if it's uh Bach, whoever it is, Beethoven, you

976
00:55:47,440 --> 00:55:52,000
Speaker 1: know that, and and anything that you play. Now, now

977
00:55:52,360 --> 00:55:54,040
Speaker 1: a lot of people tell me I should claim fair

978
00:55:54,120 --> 00:55:56,319
Speaker 1: use for these things. I mean, I get demonetized for

979
00:55:57,280 --> 00:55:59,920
Speaker 1: I did this video about this pianist Martha Rgret. She

980
00:56:00,040 --> 00:56:03,320
Speaker 1: just turned eighty years old, and I played, um, I

981
00:56:03,680 --> 00:56:08,360
Speaker 1: had her playing bach Bach Partita in there, and and

982
00:56:08,360 --> 00:56:13,080
Speaker 1: the video got demonetized by that, and um yeah, so

983
00:56:13,160 --> 00:56:14,840
Speaker 1: I just ignore it. I mean, it's like, yeah, okay,

984
00:56:14,960 --> 00:56:17,040
Speaker 1: I wanted to make the video about Martha Archridge. I

985
00:56:17,120 --> 00:56:19,239
Speaker 1: love Martha ar Gridge. I want people to know about her,

986
00:56:19,960 --> 00:56:21,880
Speaker 1: and that's the you know, I don't care if it

987
00:56:21,920 --> 00:56:26,840
Speaker 1: gets demonetized. But I have made videos about video about

988
00:56:27,000 --> 00:56:31,160
Speaker 1: having videos blocked. That to me is ridiculous when when

989
00:56:31,200 --> 00:56:35,239
Speaker 1: they actually do takedowns of videos. Um, it's one thing,

990
00:56:35,280 --> 00:56:39,200
Speaker 1: it's if take all the money, just leave the video

991
00:56:39,320 --> 00:56:43,520
Speaker 1: up like you know, if so. And in my What

992
00:56:43,600 --> 00:56:45,760
Speaker 1: makes Us Sound Great Series A hundred and five videos,

993
00:56:45,760 --> 00:56:50,040
Speaker 1: there's one blocked video. That's it, just one, and it's

994
00:56:50,239 --> 00:56:53,920
Speaker 1: Lindsey Buckingham blocked Go your Own Way. It's episode twelve.

995
00:56:54,560 --> 00:56:57,279
Speaker 1: It's the only video that's not been reinstated. I've had

996
00:56:57,400 --> 00:57:02,719
Speaker 1: many blocked, but they all it reinstated. Why do they

997
00:57:02,760 --> 00:57:05,960
Speaker 1: get reinstated? I have no idea. Okay, you're just sitting

998
00:57:05,960 --> 00:57:11,720
Speaker 1: at home. It's blocked four days later reappears. No, It's like, okay,

999
00:57:11,760 --> 00:57:15,080
Speaker 1: so I did, I did ramblean. I spent twelve hours

1000
00:57:15,160 --> 00:57:17,960
Speaker 1: during the video, spent all this time recreating the guitar songs,

1001
00:57:18,000 --> 00:57:20,560
Speaker 1: talking about everything. You know, I put up. The video

1002
00:57:21,160 --> 00:57:26,360
Speaker 1: blocked immediately, so I can't believe it. And then I

1003
00:57:26,400 --> 00:57:30,960
Speaker 1: went on and I did a rant about how, um,

1004
00:57:31,040 --> 00:57:37,200
Speaker 1: the irrelevance of of uh the something about the error

1005
00:57:37,240 --> 00:57:40,040
Speaker 1: we're talking about the era of perfect the irrelevance of

1006
00:57:40,160 --> 00:57:43,960
Speaker 1: classic of you know, rock in the era of perfect

1007
00:57:44,000 --> 00:57:48,360
Speaker 1: music or something like that, In the era of of

1008
00:57:48,360 --> 00:57:54,760
Speaker 1: of time correction, pitch correction, auto tune. Uh. I'm trying

1009
00:57:54,760 --> 00:57:59,720
Speaker 1: to show people this masterpiece Ramblan and it gets blocked

1010
00:57:59,800 --> 00:58:08,880
Speaker 1: by this band that released it in you know. Yeah,

1011
00:58:09,000 --> 00:58:13,680
Speaker 1: so that makes no sense, Like do these bands artists

1012
00:58:13,680 --> 00:58:15,520
Speaker 1: want to be relevant? So I've made this I did

1013
00:58:15,520 --> 00:58:18,960
Speaker 1: this rant video that and then that video got half

1014
00:58:18,960 --> 00:58:23,080
Speaker 1: a million views in one day and I posted it

1015
00:58:23,080 --> 00:58:25,360
Speaker 1: on Twitter and then the next day, all of a sudden,

1016
00:58:25,360 --> 00:58:30,200
Speaker 1: the videos unblocked. It just uh and it's ineligible for

1017
00:58:30,200 --> 00:58:34,480
Speaker 1: for it's it's just becomes a demonetized video. They're monetizing,

1018
00:58:34,720 --> 00:58:37,200
Speaker 1: but you're not making it correct. Yeah, and I have

1019
00:58:37,280 --> 00:58:40,640
Speaker 1: no problem with that, Okay, to a great degree. Is

1020
00:58:40,680 --> 00:58:44,000
Speaker 1: that that one company in Germany that's doing it? No? No, no,

1021
00:58:44,240 --> 00:58:50,440
Speaker 1: all the companies do it. Okay, So have you ever rented?

1022
00:58:51,200 --> 00:58:58,360
Speaker 1: And they still took it down? Only only Fleetwood Mac.

1023
00:58:58,840 --> 00:59:02,400
Speaker 1: Only Lindsey Buckham. And and he's not he's the blocker

1024
00:59:02,560 --> 00:59:07,960
Speaker 1: in Fleetwood Mac. Actually Stevie Nicks. She had um what

1025
00:59:08,120 --> 00:59:10,600
Speaker 1: was the song dreams that became a you know, was

1026
00:59:10,640 --> 00:59:14,080
Speaker 1: a viral hit a few months ago, guy playing playing

1027
00:59:14,080 --> 00:59:18,480
Speaker 1: it on TikTok writing a skateboard. She doesn't block and

1028
00:59:18,560 --> 00:59:23,280
Speaker 1: that became a viral hit. So even in the same band, Uh,

1029
00:59:23,320 --> 00:59:26,040
Speaker 1: you have different because the artists are the one or

1030
00:59:26,040 --> 00:59:28,640
Speaker 1: their publisher or the people the sound recording. I mean

1031
00:59:28,680 --> 00:59:32,000
Speaker 1: that I don't think the labels care and the artist

1032
00:59:32,000 --> 00:59:34,680
Speaker 1: shouldn't care. They're making money. I mean guys like Don Henley.

1033
00:59:34,840 --> 00:59:37,760
Speaker 1: Don Henley claims that he there's sixty people working on

1034
00:59:37,840 --> 00:59:42,320
Speaker 1: copyright claims. Now that's laughable, Bob. There's not sixty people

1035
00:59:42,320 --> 00:59:46,200
Speaker 1: working on copyright claims. There's probably one person. It doesn't

1036
00:59:46,200 --> 00:59:50,720
Speaker 1: take sixty people. The YouTube algorithm gets all these things,

1037
00:59:50,760 --> 00:59:54,080
Speaker 1: It finds it instantly. They're not sixty people. They may

1038
00:59:54,120 --> 00:59:56,400
Speaker 1: be telling him they're sixty people, but there's no way

1039
00:59:56,440 --> 01:00:00,840
Speaker 1: there's sixty people working at some label taking doing takedowns

1040
01:00:00,880 --> 01:00:10,880
Speaker 1: of Eagle songs. That's absurd. Okay, tell the Joni Mitchell store,

1041
01:00:11,760 --> 01:00:17,720
Speaker 1: m um. I love Joni Mitchell. I'm a massively big

1042
01:00:17,760 --> 01:00:20,880
Speaker 1: fan and I've wanted to do a video of hers

1043
01:00:22,480 --> 01:00:24,960
Speaker 1: um forever and I always say that it took me

1044
01:00:25,520 --> 01:00:28,720
Speaker 1: ninety one episodes because I cry every time I listen

1045
01:00:28,760 --> 01:00:31,439
Speaker 1: to Joni Mitchell. I love you know, I love all

1046
01:00:31,480 --> 01:00:35,840
Speaker 1: of her music. You know the Blue Album, Hissing of Summer,

1047
01:00:35,920 --> 01:00:40,240
Speaker 1: Lawn's Court and spark He's Era. These records are you know,

1048
01:00:40,360 --> 01:00:44,520
Speaker 1: Shadows and Light. They're just absolutely brilliant mingus all these records,

1049
01:00:44,560 --> 01:00:47,920
Speaker 1: so different, so creative. So I was like, Okay, I

1050
01:00:47,920 --> 01:00:51,240
Speaker 1: gotta pick a Jonnie Mitchell signed to do. So I

1051
01:00:51,360 --> 01:00:54,800
Speaker 1: was like, I'm gonna do Amelia. I don't have the

1052
01:00:54,840 --> 01:00:56,560
Speaker 1: tracks to it, so I just did a breakdown of

1053
01:00:56,600 --> 01:00:59,680
Speaker 1: the song from I mean, I know these songs inside

1054
01:00:59,680 --> 01:01:02,040
Speaker 1: and out from all those things. Because not only is

1055
01:01:02,120 --> 01:01:05,680
Speaker 1: Joanie one of my favorite singers and lyricists her, the

1056
01:01:05,760 --> 01:01:08,080
Speaker 1: people that she had playing with her are all my

1057
01:01:09,080 --> 01:01:14,720
Speaker 1: Larry Carlton, Robin Ford, Tom Scott, Wayne Shorter, Herbie Hancock,

1058
01:01:15,120 --> 01:01:17,840
Speaker 1: you know the Joco Pastoria. She had all the best

1059
01:01:17,840 --> 01:01:23,400
Speaker 1: players Pat Matheny that played in her groups and um,

1060
01:01:23,440 --> 01:01:27,320
Speaker 1: so I decided on Amelia. But then at the beginning

1061
01:01:27,360 --> 01:01:28,720
Speaker 1: of the video, I said, well, for those of you

1062
01:01:28,800 --> 01:01:30,960
Speaker 1: that don't know Joni Mitchell, and I don't know how,

1063
01:01:31,240 --> 01:01:33,120
Speaker 1: I'm sure there's people out there that say, who's Joni

1064
01:01:33,200 --> 01:01:36,240
Speaker 1: Mitchell here, I'm gonna play some other songs of hers.

1065
01:01:36,320 --> 01:01:40,200
Speaker 1: So I played, um, both sides now clip of that, Uh,

1066
01:01:40,920 --> 01:01:43,480
Speaker 1: help me. I played, Um, I forget what I played.

1067
01:01:43,560 --> 01:01:45,320
Speaker 1: I played clips of a bunch of a bunch of

1068
01:01:45,360 --> 01:01:48,440
Speaker 1: her songs, the River and h. Then I did the

1069
01:01:48,440 --> 01:01:52,480
Speaker 1: breakdown on that, and her assistant reached out to me

1070
01:01:52,520 --> 01:01:55,680
Speaker 1: about a month after and said that Joni watched my video.

1071
01:01:56,520 --> 01:01:59,520
Speaker 1: Wait wait wait, wait, wasn't it taken down at first? No?

1072
01:01:59,600 --> 01:02:04,160
Speaker 1: It got eight down later, Bob, okay, keep going. Okay,

1073
01:02:04,400 --> 01:02:08,680
Speaker 1: So Joanie's assistant reached out to me and UM and

1074
01:02:09,080 --> 01:02:13,240
Speaker 1: said that Joanie watched the video and loved it, and

1075
01:02:13,280 --> 01:02:17,000
Speaker 1: then she watched more and more videos and she and

1076
01:02:17,200 --> 01:02:21,720
Speaker 1: Joanie is not one to, you know, uh, to be

1077
01:02:21,840 --> 01:02:25,520
Speaker 1: impressed with people really, and she just loves my channel

1078
01:02:26,440 --> 01:02:30,560
Speaker 1: and uh so she wanted my address to send me something,

1079
01:02:31,360 --> 01:02:33,760
Speaker 1: and I said okay, So I sent her assistant my

1080
01:02:33,760 --> 01:02:37,600
Speaker 1: address and then a Christmas, I get this package, Like

1081
01:02:37,640 --> 01:02:40,040
Speaker 1: what is this? And I wrapped up thing and it's

1082
01:02:40,160 --> 01:02:42,960
Speaker 1: right behind me. It's this Joni Mitchell. It's it's right

1083
01:02:43,000 --> 01:02:44,840
Speaker 1: next to the light. It's her a box set with

1084
01:02:44,880 --> 01:02:47,960
Speaker 1: an autograph. It says Merry Christmas, Rick Joni Mitchell in it.

1085
01:02:48,720 --> 01:02:51,440
Speaker 1: And I opened my wife. I opened up my wife's

1086
01:02:51,440 --> 01:02:53,320
Speaker 1: like what is that? I said it's a present from

1087
01:02:53,400 --> 01:02:57,720
Speaker 1: Joni Mitchell. Like what and um. And then her assistant

1088
01:02:57,720 --> 01:03:01,000
Speaker 1: said that next time, and I'm in l A to UM,

1089
01:03:01,440 --> 01:03:02,960
Speaker 1: reach out to Johnny. You should love to have me

1090
01:03:03,000 --> 01:03:07,439
Speaker 1: come and visit and um. But then after the video

1091
01:03:07,440 --> 01:03:10,280
Speaker 1: had been out for I don't know eight months or so,

1092
01:03:10,360 --> 01:03:14,840
Speaker 1: it got taken down. It's like what, UM, And I

1093
01:03:14,920 --> 01:03:17,160
Speaker 1: forget how it got put back up. I did. I

1094
01:03:17,240 --> 01:03:19,720
Speaker 1: put it on Twitter, did some type of rant, and

1095
01:03:19,760 --> 01:03:21,600
Speaker 1: then it got put back up. I never know how

1096
01:03:21,640 --> 01:03:24,120
Speaker 1: these things get put back up, Bob, because I never

1097
01:03:24,200 --> 01:03:26,840
Speaker 1: find I never do anything. I don't dispute anything ever.

1098
01:03:28,280 --> 01:03:31,560
Speaker 1: It's from people tagging people on Twitter. Honestly, that's what

1099
01:03:31,600 --> 01:03:35,440
Speaker 1: it is. Okay, So you end up going to l

1100
01:03:35,520 --> 01:03:37,840
Speaker 1: A tell that story. So I went to l A

1101
01:03:38,000 --> 01:03:40,080
Speaker 1: and I texted her assistant. I mean I never had

1102
01:03:40,120 --> 01:03:46,200
Speaker 1: spoken to Joanie. I texted her assistant UM and said UM,

1103
01:03:46,280 --> 01:03:49,440
Speaker 1: and said I'm going to be in l A and UM,

1104
01:03:50,520 --> 01:03:52,680
Speaker 1: you know I would love to come and and say

1105
01:03:52,760 --> 01:03:55,000
Speaker 1: hi to Joanie. And then didn't hear anything back for

1106
01:03:55,000 --> 01:03:57,080
Speaker 1: a week. And I get off the plane and UM,

1107
01:03:57,120 --> 01:03:58,919
Speaker 1: I was going out there for an interview with a

1108
01:03:58,960 --> 01:04:02,880
Speaker 1: friend of mine, Erk Weinstein to be on his podcast,

1109
01:04:03,000 --> 01:04:06,080
Speaker 1: and and Joanie's and her assistant called me up and

1110
01:04:06,120 --> 01:04:09,480
Speaker 1: she said that Joanie would love to meet you for

1111
01:04:09,560 --> 01:04:12,120
Speaker 1: dinner if you're free on Saturday night at six pm.

1112
01:04:12,200 --> 01:04:18,840
Speaker 1: And I said, uh, yeah, that'd be amazing. And we

1113
01:04:18,880 --> 01:04:22,400
Speaker 1: met at this restaurant and it was spent three hours together.

1114
01:04:22,400 --> 01:04:28,600
Speaker 1: It was unbelievable. Okay, Joanie Mitchell. Conversation with her, shall

1115
01:04:28,640 --> 01:04:31,000
Speaker 1: I say, is not as easy as it is with

1116
01:04:31,040 --> 01:04:35,240
Speaker 1: many other people. What I always say without talking about well,

1117
01:04:35,280 --> 01:04:38,760
Speaker 1: I could talk about specific conversations. You know, if you

1118
01:04:38,800 --> 01:04:41,560
Speaker 1: start with something irrelevant, you'll want to drill down on

1119
01:04:41,640 --> 01:04:44,720
Speaker 1: the irrelevant point and you say, well forget that. You well,

1120
01:04:44,720 --> 01:04:46,280
Speaker 1: why do you want to forget about that? What was

1121
01:04:46,320 --> 01:04:50,840
Speaker 1: your experience of actually interacting with her, having conversation? Oh,

1122
01:04:50,920 --> 01:04:53,440
Speaker 1: it was amazing. I mean I asked her things. I

1123
01:04:53,440 --> 01:04:55,479
Speaker 1: mean I didn't really talk about it in my video

1124
01:04:55,560 --> 01:04:57,440
Speaker 1: that I made the video about having dinner with her,

1125
01:04:57,480 --> 01:05:01,000
Speaker 1: but I didn't don't really reveal things that we talked about. Um,

1126
01:05:02,120 --> 01:05:07,440
Speaker 1: But I mean I asked her things like, Okay, if

1127
01:05:07,480 --> 01:05:10,800
Speaker 1: I said, Joanie, of all your records, what is the

1128
01:05:10,800 --> 01:05:13,920
Speaker 1: one that you think really has the best songs and

1129
01:05:14,000 --> 01:05:17,120
Speaker 1: the best production that you're that you say, I'm the

1130
01:05:17,160 --> 01:05:23,360
Speaker 1: most proud of. And she picked two different records, um,

1131
01:05:23,520 --> 01:05:28,560
Speaker 1: one in particular, and I and she, um, um, well

1132
01:05:28,560 --> 01:05:31,640
Speaker 1: it was Courton Spark. Okay, I'll just say it. She's

1133
01:05:31,720 --> 01:05:34,479
Speaker 1: that and has you era those two records? She's thought

1134
01:05:34,520 --> 01:05:38,160
Speaker 1: that the production and the songwriting because a lot of

1135
01:05:38,160 --> 01:05:43,520
Speaker 1: times artists may feel like they have the their best songwriting,

1136
01:05:43,560 --> 01:05:46,160
Speaker 1: but the production doesn't quite come out like they'd expect it,

1137
01:05:46,360 --> 01:05:51,880
Speaker 1: you know, and and um, those are just that certainly,

1138
01:05:51,920 --> 01:05:54,120
Speaker 1: you know, court and Spark had a I hate to

1139
01:05:54,200 --> 01:05:58,160
Speaker 1: use words slick because it had negative connentation, but you know,

1140
01:05:58,240 --> 01:06:02,200
Speaker 1: a presence without withinventation and a Gira is just I'm

1141
01:06:02,240 --> 01:06:05,400
Speaker 1: glad you did Amelia because it's a vastly underrated album.

1142
01:06:05,520 --> 01:06:08,520
Speaker 1: My favorite on that album Swam for Sharon, Refuge of

1143
01:06:08,560 --> 01:06:11,560
Speaker 1: the Road. I mean, just unreal. But did you know

1144
01:06:11,680 --> 01:06:13,680
Speaker 1: a lot of times she'll talk to artists and they're

1145
01:06:13,680 --> 01:06:16,920
Speaker 1: not that familiar with her own career. Was she familiar

1146
01:06:16,920 --> 01:06:22,840
Speaker 1: with her own career? Yeah? She she told me that. Um,

1147
01:06:22,920 --> 01:06:29,720
Speaker 1: she she said that, Um that people you know that.

1148
01:06:30,880 --> 01:06:34,120
Speaker 1: When her first few records came out, her dad said her.

1149
01:06:34,160 --> 01:06:35,760
Speaker 1: I don't know if she said this in other interviews,

1150
01:06:35,760 --> 01:06:38,480
Speaker 1: but her dad said, you know, there must be a

1151
01:06:38,480 --> 01:06:43,960
Speaker 1: lot of depressed people out there. And she said that

1152
01:06:44,080 --> 01:06:48,080
Speaker 1: kind of made her not um think as much about

1153
01:06:48,080 --> 01:06:51,520
Speaker 1: her early records from her dad's saying that, and she

1154
01:06:51,640 --> 01:06:55,400
Speaker 1: laughed about it and uh, and she said, you know,

1155
01:06:55,440 --> 01:06:57,000
Speaker 1: people would call me a folk singer. I was like,

1156
01:06:57,040 --> 01:06:58,520
Speaker 1: I'm in a folk singer. And then she's like, then

1157
01:06:58,560 --> 01:07:00,480
Speaker 1: I listen. I was like, yeah, I was a book singer.

1158
01:07:01,640 --> 01:07:06,600
Speaker 1: So okay. Throughout our conversation, here say oh, my friend,

1159
01:07:06,640 --> 01:07:09,280
Speaker 1: this person, this person, how do you know all these people?

1160
01:07:10,920 --> 01:07:13,320
Speaker 1: Um well, I've been in the music business a long

1161
01:07:13,400 --> 01:07:21,040
Speaker 1: time and um, um, I don't know. I I I've

1162
01:07:21,120 --> 01:07:27,480
Speaker 1: just I'm everywhere. I don't know. Um, I have no idea.

1163
01:07:27,600 --> 01:07:31,440
Speaker 1: I just okay, okay. You have the opportunity to have

1164
01:07:31,480 --> 01:07:37,720
Speaker 1: dinner with Joni Mitchell. Uh what author opportunities, whether commercial

1165
01:07:37,800 --> 01:07:39,800
Speaker 1: or not commercial? If you had as results of the

1166
01:07:39,840 --> 01:07:44,960
Speaker 1: successors your channel. Um well, I got to meet Peter Frampton.

1167
01:07:45,040 --> 01:07:48,280
Speaker 1: I interviewed him um at his studio Nashville, and then

1168
01:07:48,280 --> 01:07:50,640
Speaker 1: he was in my hundredth anniversary episode. I did a

1169
01:07:50,840 --> 01:07:55,960
Speaker 1: video on do you feel like we do. UM. That

1170
01:07:56,040 --> 01:07:59,840
Speaker 1: was one that that my um A friend of mine

1171
01:07:59,840 --> 01:08:02,240
Speaker 1: who actually just talked to who he used to work

1172
01:08:02,360 --> 01:08:05,160
Speaker 1: at ssl IS was good friends with Peter and he

1173
01:08:05,360 --> 01:08:09,640
Speaker 1: um my friend Don. I saw don at at Um

1174
01:08:09,680 --> 01:08:12,600
Speaker 1: at the a S Show back in eighteen and done.

1175
01:08:13,760 --> 01:08:16,639
Speaker 1: He and I were talking and he said, I saw

1176
01:08:16,680 --> 01:08:20,679
Speaker 1: your breakdown with Peter Peter Frampton, Um that you did,

1177
01:08:20,880 --> 01:08:24,439
Speaker 1: and um I he said, I'm really good friends with

1178
01:08:24,479 --> 01:08:27,439
Speaker 1: Peter and and I said, oh man, I'd love to

1179
01:08:27,439 --> 01:08:29,639
Speaker 1: interview Peter. He's like, I'll give him a call. I'll

1180
01:08:29,640 --> 01:08:33,280
Speaker 1: make it happen. Next day, I heard from Peter's assistant.

1181
01:08:33,640 --> 01:08:35,479
Speaker 1: Three days later, I was up in Nashville at his

1182
01:08:35,520 --> 01:08:40,640
Speaker 1: studio interviewing him. Any commercial opportunities come up as a

1183
01:08:40,680 --> 01:08:45,920
Speaker 1: result of your success, um, And like, like, what would

1184
01:08:45,920 --> 01:08:47,840
Speaker 1: you What do you mean that's something that we're making

1185
01:08:47,880 --> 01:08:52,920
Speaker 1: money you wouldn't normally have made because public appearances, endorsement,

1186
01:08:53,760 --> 01:08:56,400
Speaker 1: I don't do any endorsement. Well, I'm not gonna say

1187
01:08:56,400 --> 01:08:58,439
Speaker 1: I don't do any endorsements. I have a Gibson signature

1188
01:08:58,479 --> 01:09:01,840
Speaker 1: guitar coming out that I'm actually donating all the money

1189
01:09:01,840 --> 01:09:06,080
Speaker 1: to charity. Um a um less Paul special that's coming

1190
01:09:06,080 --> 01:09:08,000
Speaker 1: out in a few months. I don't I don't know

1191
01:09:08,040 --> 01:09:09,800
Speaker 1: when the release state is. But I don't do any

1192
01:09:09,840 --> 01:09:14,280
Speaker 1: other endorsements. Okay, let you don't do them by choice

1193
01:09:14,400 --> 01:09:17,240
Speaker 1: or the opportunities haven't come down the pike, just by choice.

1194
01:09:17,280 --> 01:09:18,920
Speaker 1: I don't want to. I don't. I don't like to.

1195
01:09:20,120 --> 01:09:23,479
Speaker 1: It's just for me. It's just not my style to to.

1196
01:09:24,640 --> 01:09:27,120
Speaker 1: I don't want to be pushing here or anything like that,

1197
01:09:27,280 --> 01:09:30,880
Speaker 1: or pushing any products. I just it's just not my style.

1198
01:09:30,920 --> 01:09:32,240
Speaker 1: I want to be able to talk about whatever I

1199
01:09:32,280 --> 01:09:36,439
Speaker 1: want to talk about and have no one um that

1200
01:09:36,520 --> 01:09:40,920
Speaker 1: I'm accountable to believe me. I understand. Okay, So you're

1201
01:09:41,000 --> 01:09:44,840
Speaker 1: from were originally from Rochester, New York. Okay, what kind

1202
01:09:44,840 --> 01:09:47,080
Speaker 1: of environment did you grow up? Was there a lot

1203
01:09:47,120 --> 01:09:51,479
Speaker 1: of music there? Yes? Um? So I'm from a family

1204
01:09:51,520 --> 01:09:55,840
Speaker 1: of seven. I have have four brothers and two sisters.

1205
01:09:55,840 --> 01:09:57,600
Speaker 1: Where where wait? Where are you in the heart the

1206
01:09:57,640 --> 01:10:05,840
Speaker 1: second youngest? Okay? So, um my moms uh, my parents

1207
01:10:05,880 --> 01:10:09,599
Speaker 1: are both deceased. My mom's two of her sisters were

1208
01:10:09,720 --> 01:10:12,599
Speaker 1: music teachers. Her dad played the guitar, one of her

1209
01:10:12,600 --> 01:10:17,599
Speaker 1: brothers played bass, and Woody Herman's band. Um um, so

1210
01:10:17,680 --> 01:10:19,840
Speaker 1: music was very big in their family. My mom didn't

1211
01:10:19,840 --> 01:10:21,960
Speaker 1: play anything. She played some guitar, but but she was

1212
01:10:22,040 --> 01:10:24,080
Speaker 1: she never had lessons. But but the rest of her

1213
01:10:24,120 --> 01:10:27,400
Speaker 1: family were all musicians. And my dad was a huge

1214
01:10:27,840 --> 01:10:31,360
Speaker 1: music listener, jazz listener. Really, he loved bebop, he loved

1215
01:10:31,400 --> 01:10:34,720
Speaker 1: really sophisticated music. But it was not a musician. So

1216
01:10:34,880 --> 01:10:39,799
Speaker 1: music was always encouraged in our house. But really, myself

1217
01:10:39,840 --> 01:10:41,640
Speaker 1: and my younger brother John are the only ones that

1218
01:10:41,960 --> 01:10:46,240
Speaker 1: ever played an instrument for um for any length the time.

1219
01:10:46,240 --> 01:10:49,720
Speaker 1: When he's a guitarist, he's an excellent guitarist. And uh,

1220
01:10:49,840 --> 01:10:54,320
Speaker 1: so we had lessons. Okay, you come of age when so.

1221
01:10:54,360 --> 01:10:57,240
Speaker 1: I was born in sixty two, So I grew up

1222
01:10:57,240 --> 01:11:00,679
Speaker 1: in one Once you know, you start having the rock

1223
01:11:01,120 --> 01:11:04,679
Speaker 1: you know, the seventy two Jethrow, Tull, Depurple, all that stuff,

1224
01:11:04,720 --> 01:11:08,600
Speaker 1: that's your wheelhouse. Yeah. So with having So being the

1225
01:11:08,600 --> 01:11:12,720
Speaker 1: second youngest, my oldest sibling is sixty eight, so they

1226
01:11:12,760 --> 01:11:15,000
Speaker 1: I heard the Beatles, I heard the Stones, I heard Zeppelin,

1227
01:11:15,000 --> 01:11:18,000
Speaker 1: and every one of my siblings like different music. So

1228
01:11:18,040 --> 01:11:20,439
Speaker 1: I grew up in a three bedroom house with nine

1229
01:11:20,479 --> 01:11:25,120
Speaker 1: people in one bathroom, one bathroom, one bathroom. Yeah, well,

1230
01:11:25,200 --> 01:11:29,160
Speaker 1: luckily we had a gas station across the street. They

1231
01:11:29,240 --> 01:11:31,920
Speaker 1: had bathrooms. In case you know, what did your parents

1232
01:11:31,960 --> 01:11:34,440
Speaker 1: do for a living. My dad worked for the railroad

1233
01:11:34,640 --> 01:11:38,240
Speaker 1: for forty two years, New York Central, Penn Central. UM

1234
01:11:38,240 --> 01:11:43,560
Speaker 1: started in when he's fourteen, and my mom worked for

1235
01:11:43,600 --> 01:11:46,320
Speaker 1: the American Can Company when she was a factory worker,

1236
01:11:46,320 --> 01:11:49,040
Speaker 1: worked on the lines. So they were and who was

1237
01:11:49,160 --> 01:11:54,120
Speaker 1: managing all the kids? Uh? So my mom started working

1238
01:11:54,120 --> 01:11:59,800
Speaker 1: when I was in kindergarten. Um, and uh, and my

1239
01:12:00,000 --> 01:12:03,160
Speaker 1: older siblings watched us basically, and my dad was the

1240
01:12:03,200 --> 01:12:06,880
Speaker 1: only one working before then. Okay, you start taking music

1241
01:12:06,960 --> 01:12:11,160
Speaker 1: lessons at what age on what instrument? On on the cello?

1242
01:12:11,640 --> 01:12:13,960
Speaker 1: In when I was in third grades that would have

1243
01:12:14,000 --> 01:12:18,599
Speaker 1: been nine. Um. I took a test in second grade.

1244
01:12:18,600 --> 01:12:20,240
Speaker 1: I think it was called the c Shore Test, which

1245
01:12:20,240 --> 01:12:23,400
Speaker 1: was a musical aptitude test that they gave in our

1246
01:12:24,240 --> 01:12:28,639
Speaker 1: school system. UM, and identified people that had really good

1247
01:12:28,680 --> 01:12:31,639
Speaker 1: ears for music. Is this pitch higher? Lower? Is this pitch?

1248
01:12:31,760 --> 01:12:34,679
Speaker 1: This is that? What do you recognize this instrument whatever,

1249
01:12:34,920 --> 01:12:37,839
Speaker 1: whatever it was, And the people that scored the highest

1250
01:12:37,880 --> 01:12:40,120
Speaker 1: played string instruments, and then the next group of people

1251
01:12:40,120 --> 01:12:42,320
Speaker 1: played wind instruments. And they would start a year later.

1252
01:12:42,400 --> 01:12:45,160
Speaker 1: So I started on the cello with private lessons when

1253
01:12:45,200 --> 01:12:48,000
Speaker 1: I was in third grade, so seventy one, I think

1254
01:12:48,080 --> 01:12:51,720
Speaker 1: was third grade, Okay, that was via the school, via

1255
01:12:51,800 --> 01:12:53,720
Speaker 1: the school. Yeah, okay. How long did you play the

1256
01:12:53,720 --> 01:12:56,400
Speaker 1: cello and what came after? I played the cello until

1257
01:12:56,479 --> 01:12:58,600
Speaker 1: sixth grade. Then I took up the I moved to

1258
01:12:58,600 --> 01:13:02,919
Speaker 1: the base. And my undergraduate degree is in classical bass, okay,

1259
01:13:02,960 --> 01:13:05,479
Speaker 1: and my master's degree is in jazz guitar. So I

1260
01:13:05,520 --> 01:13:07,680
Speaker 1: played the bass all the way through college. That's what

1261
01:13:07,800 --> 01:13:10,680
Speaker 1: I literally, that's what I majored in. Okay, you know,

1262
01:13:10,840 --> 01:13:14,599
Speaker 1: like classical with a bow. So it's okay. So sixth grade,

1263
01:13:14,680 --> 01:13:17,720
Speaker 1: you're playing the cello, you switch to base. You're still

1264
01:13:17,760 --> 01:13:21,240
Speaker 1: getting lessons in school, yes, all the Yeah, we're very

1265
01:13:21,280 --> 01:13:23,960
Speaker 1: all the way through, all the way through high school. Correct,

1266
01:13:24,760 --> 01:13:28,559
Speaker 1: and you're playing in the school orchestra. Correct to what

1267
01:13:28,720 --> 01:13:31,960
Speaker 1: degree are you playing with bands? If at all? So

1268
01:13:32,160 --> 01:13:35,120
Speaker 1: I started playing guitar. I broke my ankle summer of

1269
01:13:35,200 --> 01:13:39,439
Speaker 1: seventh grade. I was laid up on the couch and

1270
01:13:39,520 --> 01:13:41,600
Speaker 1: my brother had a chord book there. He had a

1271
01:13:41,640 --> 01:13:44,120
Speaker 1: guitar that it wasn't really playing like a one dollar

1272
01:13:44,520 --> 01:13:48,559
Speaker 1: global acoustic guitar. I had a Melbay chord book and

1273
01:13:48,640 --> 01:13:53,640
Speaker 1: in America the band America Songbook, and I had the

1274
01:13:53,680 --> 01:13:55,680
Speaker 1: America record. So I'm I'm laid up. I didn't even

1275
01:13:55,720 --> 01:13:57,920
Speaker 1: have a walking cast. I'm literally on the couch the

1276
01:13:57,920 --> 01:14:00,200
Speaker 1: whole summer. So I started playing this America record heard

1277
01:14:00,439 --> 01:14:03,400
Speaker 1: and you know, I had Sandman and Horse with no Name,

1278
01:14:03,439 --> 01:14:05,080
Speaker 1: all these songs on. It's the one with the three

1279
01:14:05,120 --> 01:14:07,040
Speaker 1: of them on the cover with this the first album,

1280
01:14:07,120 --> 01:14:09,800
Speaker 1: first album, and had a song on there called never

1281
01:14:09,840 --> 01:14:12,960
Speaker 1: Found the Time that I loved. It was in three

1282
01:14:13,040 --> 01:14:16,519
Speaker 1: four and so I had the chord book there and

1283
01:14:16,560 --> 01:14:19,719
Speaker 1: I'm looking at playing along. I learned start learning the chords,

1284
01:14:19,760 --> 01:14:22,000
Speaker 1: but I had dexterity because I already played the cello

1285
01:14:22,080 --> 01:14:24,000
Speaker 1: and the hand positions spacing is about the same, so

1286
01:14:24,040 --> 01:14:26,559
Speaker 1: it was very easy. I didn't go through a callous

1287
01:14:26,600 --> 01:14:28,400
Speaker 1: period or anything like that, so it was easy to

1288
01:14:28,439 --> 01:14:30,840
Speaker 1: pick up the chords. So I started playing along with

1289
01:14:30,880 --> 01:14:34,320
Speaker 1: I said, this doesn't sound They sound kind of like

1290
01:14:34,360 --> 01:14:37,280
Speaker 1: the chords, but it doesn't sound right. So anyways, I

1291
01:14:37,320 --> 01:14:42,840
Speaker 1: get my cast off thirteen weeks and and I just

1292
01:14:42,880 --> 01:14:45,760
Speaker 1: twisted it like the first day of summer of that year,

1293
01:14:45,760 --> 01:14:48,960
Speaker 1: I twisted the park I was out screwing around really

1294
01:14:49,000 --> 01:14:52,320
Speaker 1: bad break um, and I had a limp for about

1295
01:14:52,320 --> 01:14:54,679
Speaker 1: a year and a half after that. I remember, um

1296
01:14:54,760 --> 01:14:57,720
Speaker 1: and uh. So my mom I begged her to get

1297
01:14:57,720 --> 01:14:59,880
Speaker 1: me a nicer guitar because this guitar was terrible. So

1298
01:15:00,000 --> 01:15:02,000
Speaker 1: we went to this music store never been to a

1299
01:15:02,080 --> 01:15:06,040
Speaker 1: music store really, and I saw a twelve string and

1300
01:15:06,080 --> 01:15:08,439
Speaker 1: I played it. I said, this sounds like that America

1301
01:15:08,560 --> 01:15:10,639
Speaker 1: song because it was actually done on a twelve string,

1302
01:15:10,680 --> 01:15:13,240
Speaker 1: as was most things in the seventies, you know. And

1303
01:15:13,439 --> 01:15:16,519
Speaker 1: so my first guitar was a hundred and twenty dollar

1304
01:15:16,640 --> 01:15:19,280
Speaker 1: Penco acoustic that my mom said, don't tell your dad

1305
01:15:19,520 --> 01:15:21,799
Speaker 1: how much it costs. So it's like a week sailor

1306
01:15:21,880 --> 01:15:24,639
Speaker 1: from my mom. Your first guitar was a twelve string?

1307
01:15:24,760 --> 01:15:26,519
Speaker 1: Was a twelve string? Yes, how did the hell you know?

1308
01:15:26,600 --> 01:15:29,439
Speaker 1: This is pretty tuners, etcetera. And you learn how to

1309
01:15:29,439 --> 01:15:36,760
Speaker 1: tune it. I just I just figured it out, so um. Um.

1310
01:15:36,800 --> 01:15:40,559
Speaker 1: So I started playing on a twelve string and um,

1311
01:15:40,640 --> 01:15:44,000
Speaker 1: and then I realized, okay, this is song is played

1312
01:15:44,000 --> 01:15:46,639
Speaker 1: on a twelve string. And then I started picking around

1313
01:15:46,640 --> 01:15:48,439
Speaker 1: and I figured I was, I had such a good ear,

1314
01:15:48,479 --> 01:15:50,400
Speaker 1: I could just figure out what the parts were. And

1315
01:15:50,439 --> 01:15:53,639
Speaker 1: I started figuring out all these songs by ear and

1316
01:15:53,760 --> 01:16:00,559
Speaker 1: um uh, and then I was really serious into it.

1317
01:16:00,640 --> 01:16:04,840
Speaker 1: And um so I started mowing this guy's lawn that

1318
01:16:05,040 --> 01:16:07,519
Speaker 1: lived about two blocks away. I got in this program

1319
01:16:07,560 --> 01:16:09,960
Speaker 1: where you signed up and you would do odd jobs

1320
01:16:09,960 --> 01:16:12,839
Speaker 1: for people. So I'm owing this guy's lawn, this guy Tom,

1321
01:16:12,960 --> 01:16:15,519
Speaker 1: and I went in to get paid, and I saw

1322
01:16:15,560 --> 01:16:17,559
Speaker 1: I had all these guitars. Name was Tom Rizzo. He

1323
01:16:17,560 --> 01:16:19,679
Speaker 1: has all these guitars in there. Said wow, you play guitar?

1324
01:16:19,720 --> 01:16:21,720
Speaker 1: Said yeah, I own a music store in town, t

1325
01:16:21,960 --> 01:16:25,560
Speaker 1: Rizzo Music it was called. And he said, do you

1326
01:16:25,560 --> 01:16:27,519
Speaker 1: play guitar? Said yeah, he gouse, I'll play me something,

1327
01:16:27,560 --> 01:16:30,519
Speaker 1: So I play something everything I said, well, I said,

1328
01:16:30,960 --> 01:16:33,160
Speaker 1: play me a song. So he starts playing. And I'm

1329
01:16:33,280 --> 01:16:36,439
Speaker 1: mean he was a phenomenal player. He ended up going

1330
01:16:36,479 --> 01:16:38,720
Speaker 1: on and being on played with Maynard Ferguson. He was

1331
01:16:38,720 --> 01:16:40,759
Speaker 1: on the Tonight you know, sub Don the Tonight Show

1332
01:16:40,800 --> 01:16:43,599
Speaker 1: and everything, and but he said you should come take

1333
01:16:43,680 --> 01:16:45,519
Speaker 1: lessons at my music store. So I went and took

1334
01:16:45,600 --> 01:16:49,280
Speaker 1: lessons with him, and I mean, he was a real pro.

1335
01:16:50,120 --> 01:16:55,840
Speaker 1: Jazz player, fusion player, amazing player. And that was a

1336
01:16:55,920 --> 01:16:58,680
Speaker 1: great experience. And I hadn't got Mark, Mark Manetta, then

1337
01:16:58,720 --> 01:17:01,040
Speaker 1: Glenn Cummings. I had teachers at this music store when

1338
01:17:01,040 --> 01:17:03,720
Speaker 1: I was in junior high in high school, and and

1339
01:17:03,800 --> 01:17:06,320
Speaker 1: my brother John started taking lessons there too, So my

1340
01:17:06,360 --> 01:17:08,559
Speaker 1: mom would drive us every week for an hour. She's

1341
01:17:08,560 --> 01:17:10,280
Speaker 1: sit in the car and wait for us and we

1342
01:17:10,400 --> 01:17:14,120
Speaker 1: come back out. We took our lessons and and it

1343
01:17:14,240 --> 01:17:17,280
Speaker 1: was great. I mean, you're so incredible, and that we

1344
01:17:17,280 --> 01:17:20,080
Speaker 1: were just obsessed. Both of us were obsessed playing guitar.

1345
01:17:20,560 --> 01:17:24,560
Speaker 1: Still to this day, play every day. I love it. Okay,

1346
01:17:24,680 --> 01:17:27,439
Speaker 1: So in high school, you like Dwayne Almond playing so much.

1347
01:17:27,479 --> 01:17:29,280
Speaker 1: You know he even takes some guitar play in the

1348
01:17:29,320 --> 01:17:33,120
Speaker 1: bathroom or you know, you have a regular life. Oh no, no, no,

1349
01:17:33,280 --> 01:17:35,920
Speaker 1: oh all the time. Okay. And when do you start

1350
01:17:36,000 --> 01:17:39,479
Speaker 1: forming bands with electric guitars? Oh? So I got electric

1351
01:17:39,479 --> 01:17:44,400
Speaker 1: guitar soon after in eighth grade, and uh started playing

1352
01:17:44,400 --> 01:17:47,080
Speaker 1: in bands pretty immediately. But I was learning all the songs.

1353
01:17:47,080 --> 01:17:49,720
Speaker 1: I mean, I learned my first song I learned an

1354
01:17:49,720 --> 01:17:52,000
Speaker 1: electric guitar was Hey Joe. And I learned, you know,

1355
01:17:52,080 --> 01:17:55,840
Speaker 1: I learned all the Zeppelin tunes and and I learned

1356
01:17:55,880 --> 01:17:58,400
Speaker 1: everything that came out. I learned Leonard SKINNERD. I learned

1357
01:17:58,479 --> 01:18:01,599
Speaker 1: the Beatles, I learned the Stones, I learned cream. You're

1358
01:18:01,640 --> 01:18:03,680
Speaker 1: playing with these bands? Is it just fun? Are you

1359
01:18:03,760 --> 01:18:07,120
Speaker 1: making any money? No? Not making any money? Just fun? Okay.

1360
01:18:07,120 --> 01:18:10,720
Speaker 1: So you go to college where I did my undergrad

1361
01:18:10,760 --> 01:18:14,200
Speaker 1: a Itfaca College. UM so I I UM. I actually

1362
01:18:14,240 --> 01:18:16,280
Speaker 1: made a video about this. So I auditioned at two

1363
01:18:16,320 --> 01:18:21,559
Speaker 1: schools on guitar classical guitar. You had audition to get

1364
01:18:21,600 --> 01:18:23,920
Speaker 1: into the jazz program, and I got rejected from both

1365
01:18:23,960 --> 01:18:27,840
Speaker 1: of them. I made a video about this, and my

1366
01:18:27,920 --> 01:18:30,680
Speaker 1: video is called Fortunes of Failure. I I actually had

1367
01:18:30,680 --> 01:18:33,240
Speaker 1: a video earlier in my channel called Fortunes of hard Work.

1368
01:18:33,320 --> 01:18:35,800
Speaker 1: But it's really Fortunes of Failure was a second kind

1369
01:18:35,800 --> 01:18:37,720
Speaker 1: of remake I did where I connected it to a

1370
01:18:37,760 --> 01:18:41,080
Speaker 1: different story. So I got rejected from both places, but

1371
01:18:41,120 --> 01:18:44,240
Speaker 1: I didn't tell my parents. I lied and I told

1372
01:18:44,280 --> 01:18:46,960
Speaker 1: them that I got into both places for music. But this,

1373
01:18:47,240 --> 01:18:50,519
Speaker 1: but my grades were so bad, Bob that. But I

1374
01:18:51,040 --> 01:18:53,680
Speaker 1: ran track on the high school track team, and I

1375
01:18:53,680 --> 01:18:55,880
Speaker 1: went to the state championships all the time. So the

1376
01:18:55,880 --> 01:18:58,400
Speaker 1: track coach put it at Fredonia State University. Put a

1377
01:18:58,439 --> 01:19:00,560
Speaker 1: thing in there. If you want to come to Radnia,

1378
01:19:01,160 --> 01:19:04,080
Speaker 1: you can come and run on the track team and

1379
01:19:04,120 --> 01:19:07,080
Speaker 1: get a small scholarship for it. Even though my grades

1380
01:19:07,080 --> 01:19:08,439
Speaker 1: were bad. But I have to pick a different major.

1381
01:19:08,439 --> 01:19:11,080
Speaker 1: So I went my first semester as a history major,

1382
01:19:12,200 --> 01:19:14,280
Speaker 1: and the classical guitar teacher wouldn't take me on as

1383
01:19:14,320 --> 01:19:20,479
Speaker 1: a student. So I learned from a freshman guitar player too,

1384
01:19:21,040 --> 01:19:23,880
Speaker 1: because and I re auditioned for Ithaca College to get

1385
01:19:23,880 --> 01:19:27,160
Speaker 1: into the guitar program, which I ended up going the

1386
01:19:27,200 --> 01:19:29,600
Speaker 1: second semester. I passed the audition, I went there the

1387
01:19:29,640 --> 01:19:32,640
Speaker 1: second semester, and then six years later I was a

1388
01:19:32,640 --> 01:19:35,680
Speaker 1: professor there in the same office that I got rejected

1389
01:19:35,720 --> 01:19:39,960
Speaker 1: in six years before. Okay, so you're at Ithaca College.

1390
01:19:40,360 --> 01:19:43,240
Speaker 1: You come from a family of many children. Ithaca College

1391
01:19:43,240 --> 01:19:46,000
Speaker 1: as a private school. How do you pay for that?

1392
01:19:46,240 --> 01:19:49,760
Speaker 1: I had a lot of scholarships? Oh, I My first

1393
01:19:49,840 --> 01:19:51,920
Speaker 1: day of school, I went in, I talked to the

1394
01:19:51,960 --> 01:19:53,600
Speaker 1: bass teacher and I said, I want to play in

1395
01:19:53,600 --> 01:19:56,280
Speaker 1: the orchestra even though a jazz guitar major, and he's

1396
01:19:56,360 --> 01:19:57,880
Speaker 1: and he heard me play, said, well, why don't you

1397
01:19:57,920 --> 01:20:00,560
Speaker 1: just be a base major? And he said, had you

1398
01:20:00,600 --> 01:20:02,439
Speaker 1: audition a basse, you would have gotten in. Because I

1399
01:20:02,439 --> 01:20:04,640
Speaker 1: was the first share bass player at my school. I

1400
01:20:04,680 --> 01:20:08,080
Speaker 1: was a very good classical bass player. So I immediately

1401
01:20:08,080 --> 01:20:11,640
Speaker 1: switched my major from guitar to bass, and so I

1402
01:20:11,680 --> 01:20:13,400
Speaker 1: played in the orchestra. I did all that, and I

1403
01:20:13,439 --> 01:20:16,559
Speaker 1: only just I took jazz guitar lessons, but that was

1404
01:20:16,560 --> 01:20:18,360
Speaker 1: the only guitar thing I did. I take did no

1405
01:20:18,520 --> 01:20:23,280
Speaker 1: jazz stuff there. Okay, so you graduate from Mythaca College,

1406
01:20:23,320 --> 01:20:25,800
Speaker 1: then what Then? I went to New England Conservatory in

1407
01:20:25,800 --> 01:20:29,280
Speaker 1: Boston for jazz guitar for two years. I got my

1408
01:20:29,360 --> 01:20:33,519
Speaker 1: masters in jazz guitar. What was the plan? I had

1409
01:20:33,600 --> 01:20:36,000
Speaker 1: no plan. The plan was to learn as much about

1410
01:20:36,080 --> 01:20:39,160
Speaker 1: music as I could learn, and I was fascinated. I

1411
01:20:39,200 --> 01:20:43,800
Speaker 1: loved classical music. Um, I loved playing bass. I love

1412
01:20:43,880 --> 01:20:47,280
Speaker 1: playing in orchestra, and then I love jazz two and

1413
01:20:47,320 --> 01:20:51,200
Speaker 1: I loved rock. So um, I wanted to learn as

1414
01:20:51,280 --> 01:20:53,920
Speaker 1: much about as many different kinds of music as I could.

1415
01:20:54,040 --> 01:20:55,439
Speaker 1: So I was like, Okay, I'm gonna go get my

1416
01:20:55,479 --> 01:20:59,120
Speaker 1: masters in jazz guitar. So I went to New England

1417
01:20:59,120 --> 01:21:01,400
Speaker 1: Conservatory for two years, and then I was like, Okay,

1418
01:21:01,400 --> 01:21:03,360
Speaker 1: I'm gonna go to New York and I'm gonna play

1419
01:21:03,479 --> 01:21:05,120
Speaker 1: for a living, try and make it as a jazz

1420
01:21:05,160 --> 01:21:07,840
Speaker 1: guitar player. Moved back to Ithaca for a couple of

1421
01:21:07,840 --> 01:21:10,360
Speaker 1: months to hang with my friends, figure out what I

1422
01:21:10,400 --> 01:21:12,120
Speaker 1: was gonna do, how I was gonna move to New York.

1423
01:21:12,160 --> 01:21:13,800
Speaker 1: And then I got the offer to teach there in

1424
01:21:13,800 --> 01:21:20,160
Speaker 1: the fall, and then I just took that Staca College. Yes, yeah,

1425
01:21:20,200 --> 01:21:25,200
Speaker 1: teaching jazz guitar there. Rom eight seven and ninety two

1426
01:21:25,560 --> 01:21:30,639
Speaker 1: and how did you stop? So a buddy of mine

1427
01:21:31,200 --> 01:21:34,960
Speaker 1: in eighty nine Um asked me if I would play

1428
01:21:35,000 --> 01:21:38,439
Speaker 1: in a demo of his. His friend of mine, Alan Um,

1429
01:21:38,560 --> 01:21:40,760
Speaker 1: he had some rock songs. He had an eight track

1430
01:21:41,200 --> 01:21:43,000
Speaker 1: real to real recorder at his place. He said, how

1431
01:21:43,040 --> 01:21:44,560
Speaker 1: want you come over and playing sliff? And I was like, no,

1432
01:21:44,720 --> 01:21:46,760
Speaker 1: I don't. I don't really wanted to just come over

1433
01:21:46,760 --> 01:21:49,720
Speaker 1: and play some guitar on this. So I went over

1434
01:21:49,720 --> 01:21:51,479
Speaker 1: and played on this demo of his, and we ended

1435
01:21:51,560 --> 01:21:55,200
Speaker 1: up getting a demo deal with Electra Records. This guy

1436
01:21:55,240 --> 01:21:59,880
Speaker 1: Howard Thompson signed us. Fully, I know Howard, will Howard

1437
01:22:00,120 --> 01:22:05,840
Speaker 1: amazing Howard really actually was. I actually made a video

1438
01:22:05,840 --> 01:22:07,600
Speaker 1: and I talked about Howard and I got back in

1439
01:22:07,640 --> 01:22:09,800
Speaker 1: touch with him. He emailed me and I hadn't talked

1440
01:22:09,840 --> 01:22:11,240
Speaker 1: to him in years. But one of the reasons I

1441
01:22:11,280 --> 01:22:17,080
Speaker 1: live in Atlantis because Howard saw me in three playing

1442
01:22:17,080 --> 01:22:20,760
Speaker 1: at CBGB's based with some nobody band and He's like, Rick,

1443
01:22:21,840 --> 01:22:24,599
Speaker 1: why are you wasting your time with this nothing band.

1444
01:22:24,760 --> 01:22:27,200
Speaker 1: You need to do your own music. You need to

1445
01:22:27,800 --> 01:22:30,160
Speaker 1: and you need to quit this thing now. So the

1446
01:22:30,280 --> 01:22:32,080
Speaker 1: next day I moved out of New York and I

1447
01:22:32,160 --> 01:22:35,439
Speaker 1: ended up landing down here in Atlanta. Okay, so you

1448
01:22:35,560 --> 01:22:40,000
Speaker 1: do this demo. Howard is interested. How's the transition? How

1449
01:22:40,000 --> 01:22:42,559
Speaker 1: do you get to New York? So Howard, um, so

1450
01:22:42,800 --> 01:22:47,759
Speaker 1: this my friend Alan said, Howard signed us to to write,

1451
01:22:47,760 --> 01:22:49,680
Speaker 1: to give us money to new demos. But I don't

1452
01:22:49,720 --> 01:22:51,640
Speaker 1: have any other songs. We're gonna write some songs. And

1453
01:22:51,680 --> 01:22:54,600
Speaker 1: I was like, how do you write songs? Um? I mean,

1454
01:22:54,640 --> 01:22:56,679
Speaker 1: I'd written some songs with some bands in high school

1455
01:22:56,720 --> 01:22:59,040
Speaker 1: and stuff. But my buddy Allen was like, well, you

1456
01:22:59,040 --> 01:23:01,559
Speaker 1: need to have a hook for the signature, for the

1457
01:23:01,600 --> 01:23:04,360
Speaker 1: intro and all these things, and he was So we

1458
01:23:04,400 --> 01:23:07,519
Speaker 1: wrote eight songs together Howard gave us five grand and

1459
01:23:07,520 --> 01:23:09,840
Speaker 1: we went in the studio and in Ithaca and we

1460
01:23:09,920 --> 01:23:12,519
Speaker 1: cut them and then we went down and hung out

1461
01:23:12,560 --> 01:23:15,599
Speaker 1: with Howard in New York and Howard critiqued all the songs.

1462
01:23:15,600 --> 01:23:17,880
Speaker 1: Spent two hours with him, three hours. He took us

1463
01:23:17,880 --> 01:23:20,360
Speaker 1: out the lunch. He said, you guys have to you

1464
01:23:20,360 --> 01:23:22,640
Speaker 1: guys have great bridges, but this is a song as

1465
01:23:22,720 --> 01:23:25,759
Speaker 1: this a song as that. Incredibly great critiques on the songs.

1466
01:23:25,800 --> 01:23:28,320
Speaker 1: He didn't sign us, and then we wrote. We did

1467
01:23:28,360 --> 01:23:30,160
Speaker 1: a ten song I never I've never even told the

1468
01:23:30,160 --> 01:23:32,000
Speaker 1: story of my channel. We did a ten song demo

1469
01:23:32,200 --> 01:23:34,960
Speaker 1: every month Bob and went down to New York and

1470
01:23:35,000 --> 01:23:39,160
Speaker 1: played him for Howard and Howard critiqued him. Never signed us,

1471
01:23:39,360 --> 01:23:44,880
Speaker 1: but gave us incredible advice on songwriting. UM, you know

1472
01:23:44,920 --> 01:23:46,840
Speaker 1: you gotta learn how to write a bridge. You gotta

1473
01:23:46,880 --> 01:23:48,840
Speaker 1: do this. You know this song is is good, but

1474
01:23:48,920 --> 01:23:50,840
Speaker 1: the the I think the lyrics could be better here.

1475
01:23:51,840 --> 01:23:56,080
Speaker 1: But we ended up getting a UM publishing deal with PolyGram.

1476
01:23:56,200 --> 01:23:59,920
Speaker 1: John Tita signed us. UM. He came to a gig

1477
01:24:00,120 --> 01:24:02,200
Speaker 1: we played at cm GMS. We just we had like

1478
01:24:02,200 --> 01:24:04,760
Speaker 1: a pickup band, Alan and I we were changed their

1479
01:24:04,840 --> 01:24:07,400
Speaker 1: names all the time, and he assigned us as songwriters

1480
01:24:08,920 --> 01:24:13,760
Speaker 1: U and UM. Because of that, I took a leave

1481
01:24:13,760 --> 01:24:16,559
Speaker 1: of absence from Ithaca College and ended up not going back.

1482
01:24:16,680 --> 01:24:20,320
Speaker 1: And that's how I got out of teaching. Okay, so

1483
01:24:20,560 --> 01:24:25,240
Speaker 1: the evolution from the songwriting deal to Atlanta so then

1484
01:24:25,360 --> 01:24:30,559
Speaker 1: UM so so the songwriting deal, um so, the band

1485
01:24:30,560 --> 01:24:33,160
Speaker 1: never got a record deal or anything, ended up kind

1486
01:24:33,160 --> 01:24:36,080
Speaker 1: of disbanding and I didn't have a gig then, and

1487
01:24:36,160 --> 01:24:39,840
Speaker 1: I UM, I ended up having going to go back

1488
01:24:39,880 --> 01:24:41,960
Speaker 1: home to live with my parents when I was thirty

1489
01:24:42,000 --> 01:24:44,280
Speaker 1: three or so. That was that was tough. My parents

1490
01:24:44,280 --> 01:24:48,320
Speaker 1: were totally cool and UM. I stayed there for six

1491
01:24:48,360 --> 01:24:51,240
Speaker 1: weeks or so. It was actually um. I ended up

1492
01:24:51,320 --> 01:24:53,880
Speaker 1: leaving the day after Kurt Cobain died. He died in

1493
01:24:54,520 --> 01:24:57,800
Speaker 1: first week in April. And I was a huge grunge fan.

1494
01:24:57,920 --> 01:25:00,040
Speaker 1: I loved Kurt Cobain. I loved all the grunge and

1495
01:25:00,280 --> 01:25:02,120
Speaker 1: I mean, you know, that was a real even though

1496
01:25:02,120 --> 01:25:04,840
Speaker 1: I was in my I was thirty years old at

1497
01:25:04,880 --> 01:25:06,960
Speaker 1: the time, that music really spoke to me because it

1498
01:25:07,040 --> 01:25:12,360
Speaker 1: was really music of the seventies and and but yet honestly,

1499
01:25:12,600 --> 01:25:15,679
Speaker 1: some of it was more sophisticated than than the music

1500
01:25:15,720 --> 01:25:18,280
Speaker 1: of the seventies. Kirk o'bain was a very under is,

1501
01:25:18,320 --> 01:25:25,840
Speaker 1: a very underestimated songwriter, incredibly sophisticated, um harmonically complex melodies

1502
01:25:25,880 --> 01:25:30,760
Speaker 1: over very weird chord changes. Chris Cornell, Eddie Vetter, Lane Staley,

1503
01:25:30,920 --> 01:25:33,160
Speaker 1: the guys in Stunt Temple Pilots, all of them wrote

1504
01:25:33,320 --> 01:25:37,120
Speaker 1: very sophisticated songs and odd times with weird chord changes,

1505
01:25:37,160 --> 01:25:39,479
Speaker 1: but they were all melodic. So that music spoke to

1506
01:25:39,520 --> 01:25:42,360
Speaker 1: me and I thought, I'm gonna move somewhere else. I

1507
01:25:42,400 --> 01:25:45,120
Speaker 1: want to start a band, and I ended up in

1508
01:25:45,160 --> 01:25:50,960
Speaker 1: Atlanta because my old college roommate lived down here. Okay,

1509
01:25:51,000 --> 01:25:53,880
Speaker 1: presently you have a whole studio in your videos, and

1510
01:25:54,000 --> 01:25:56,559
Speaker 1: right now I can see all your guitars. What's the

1511
01:25:56,600 --> 01:26:01,280
Speaker 1: evolution to that in Atlanta? So I um so I

1512
01:26:01,360 --> 01:26:05,680
Speaker 1: came here in November of nine. I started working at

1513
01:26:05,680 --> 01:26:09,040
Speaker 1: a local music store teaching guitar lessons, and I was

1514
01:26:09,080 --> 01:26:11,960
Speaker 1: teaching all the hits of the of those days, I

1515
01:26:12,000 --> 01:26:14,479
Speaker 1: had fifty students a week that I taught from nineteen

1516
01:26:14,560 --> 01:26:21,320
Speaker 1: ninety four to nineteen UM I started producing bands. Um really.

1517
01:26:21,479 --> 01:26:23,640
Speaker 1: The first band that produced was a band called the

1518
01:26:23,680 --> 01:26:26,880
Speaker 1: Tender idols. They were friends of mine. One of the

1519
01:26:26,880 --> 01:26:29,880
Speaker 1: guys in the band is Dave Cobb, who's the producer

1520
01:26:29,960 --> 01:26:33,280
Speaker 1: up in Nashville. That is the hottest guy there right.

1521
01:26:33,520 --> 01:26:35,640
Speaker 1: He was in the band in the first band I

1522
01:26:35,680 --> 01:26:39,360
Speaker 1: ever produced, UM and a dear friend of mine for

1523
01:26:39,640 --> 01:26:43,840
Speaker 1: twenty five years or so, UM and UH So I

1524
01:26:43,880 --> 01:26:46,760
Speaker 1: started producing bands here and there, and I was in

1525
01:26:47,000 --> 01:26:50,599
Speaker 1: I started a band called Billionaire in nineteen nine seven.

1526
01:26:51,520 --> 01:26:58,519
Speaker 1: We got signed in UM by UM London Sire Records,

1527
01:26:58,560 --> 01:27:03,960
Speaker 1: Bob Biggs, who ran Ash recently. I didn't know that

1528
01:27:05,479 --> 01:27:09,479
Speaker 1: Bob was amazing. I'm just a super interesting guy. And

1529
01:27:09,520 --> 01:27:14,439
Speaker 1: Peter Kupkey ran UM London Sire Yeah with ro Dreames, Yes,

1530
01:27:14,479 --> 01:27:17,559
Speaker 1: with Rab James. So they UM. So we got signed

1531
01:27:18,000 --> 01:27:23,680
Speaker 1: UM and we got forced to use a producer I'm

1532
01:27:23,720 --> 01:27:28,240
Speaker 1: not going to name his name, and who ended up UM.

1533
01:27:28,439 --> 01:27:31,360
Speaker 1: He stopped showing up at the studio. I've made videos

1534
01:27:31,479 --> 01:27:34,800
Speaker 1: about this. He stopped showing up in the studio a

1535
01:27:34,840 --> 01:27:36,920
Speaker 1: week into the project. And so the singer and I

1536
01:27:36,960 --> 01:27:39,920
Speaker 1: are they're working on the stuff, just recording overdubs, and

1537
01:27:39,960 --> 01:27:42,760
Speaker 1: he would come in every you know, every few days

1538
01:27:42,760 --> 01:27:45,200
Speaker 1: and need to race everything that we did. So he

1539
01:27:45,280 --> 01:27:47,679
Speaker 1: ended up getting fired after four months, and we spent

1540
01:27:47,760 --> 01:27:49,920
Speaker 1: like four dred and eighty thousand dollars or so, and

1541
01:27:50,000 --> 01:27:52,120
Speaker 1: the guys came in and he got fired by Peter

1542
01:27:52,200 --> 01:27:54,800
Speaker 1: cup Key and and then they sent the record to

1543
01:27:54,880 --> 01:27:58,680
Speaker 1: Kevin Shirley in New York UM to try and fix it.

1544
01:27:58,760 --> 01:28:02,160
Speaker 1: Had no track sheets. It was forty eight tracks analog,

1545
01:28:02,280 --> 01:28:07,320
Speaker 1: no track sheets, nothing, and Kevin mixed the record. The

1546
01:28:07,400 --> 01:28:09,960
Speaker 1: record came out for I don't know a couple of weeks,

1547
01:28:09,960 --> 01:28:12,439
Speaker 1: and then we got dropped because there was the first merger.

1548
01:28:12,479 --> 01:28:16,880
Speaker 1: PolyGram got bought by Universal Um. But after we had

1549
01:28:16,880 --> 01:28:22,479
Speaker 1: spent our budget, my dear friend read Hunter is who's

1550
01:28:22,640 --> 01:28:28,760
Speaker 1: who's um, who's my lawyer? And he was, you know read,

1551
01:28:28,880 --> 01:28:31,680
Speaker 1: I know, you know read. So I went over to

1552
01:28:31,720 --> 01:28:36,040
Speaker 1: Reid's house and Um, he was working on his roof

1553
01:28:36,960 --> 01:28:38,600
Speaker 1: his backyard. He had a bandana. I was like a

1554
01:28:38,640 --> 01:28:40,840
Speaker 1: hundred degrees. He's like fixing something on his roof of

1555
01:28:40,840 --> 01:28:42,680
Speaker 1: his garage and I'm talking to him like this and

1556
01:28:42,720 --> 01:28:45,160
Speaker 1: I was like, he's like, so, you guys spent your

1557
01:28:45,160 --> 01:28:46,960
Speaker 1: whole budget, right, And I said yeah, And he said

1558
01:28:47,000 --> 01:28:48,760
Speaker 1: when's the record coming? And I said August He's like,

1559
01:28:48,760 --> 01:28:49,960
Speaker 1: what are you gonna do till then I said, I

1560
01:28:50,000 --> 01:28:51,400
Speaker 1: don't know. I think I'm just gonna go back and

1561
01:28:51,439 --> 01:28:54,799
Speaker 1: teach guitar lessons. He has, well, why don't you produce bands?

1562
01:28:54,920 --> 01:28:58,639
Speaker 1: And I was like, and I said, read, I can't

1563
01:28:58,680 --> 01:29:01,960
Speaker 1: make any money producing bands, and I don't. There's no

1564
01:29:02,040 --> 01:29:03,559
Speaker 1: who am I going to produce? He goes, well, there's

1565
01:29:03,600 --> 01:29:07,280
Speaker 1: this band that needs a better demo, and go check out.

1566
01:29:07,280 --> 01:29:09,639
Speaker 1: Pick up the cassette. It's on my kitchen table before

1567
01:29:09,640 --> 01:29:12,320
Speaker 1: you leave, and tell him that I told them that

1568
01:29:12,400 --> 01:29:14,400
Speaker 1: they need better demos. They have good songs, but they

1569
01:29:14,400 --> 01:29:16,400
Speaker 1: needed better demos. And one of the songs I did

1570
01:29:16,840 --> 01:29:22,439
Speaker 1: from that demo got an American Pie to soundtrack. UM.

1571
01:29:22,600 --> 01:29:24,120
Speaker 1: From the first thing I did, I called up a

1572
01:29:24,160 --> 01:29:26,360
Speaker 1: buddy of mine that was had a studio in his

1573
01:29:26,400 --> 01:29:30,040
Speaker 1: basement and I went and produced it there. And then

1574
01:29:30,040 --> 01:29:35,280
Speaker 1: I started getting project after project and um, all different

1575
01:29:35,320 --> 01:29:37,760
Speaker 1: genres of music. And and Leslie Fram, who was the

1576
01:29:37,760 --> 01:29:41,840
Speaker 1: program director at X at the time, dear friend of mine.

1577
01:29:42,640 --> 01:29:45,120
Speaker 1: She started referring bands to me, should ever be out

1578
01:29:45,120 --> 01:29:48,120
Speaker 1: of you know, do your do your recordings? And um.

1579
01:29:48,160 --> 01:29:50,200
Speaker 1: She and her husband LANDI are really good friends of

1580
01:29:50,200 --> 01:29:53,400
Speaker 1: mine Landy. Landy actually brought a band to meet and

1581
01:29:53,439 --> 01:29:56,360
Speaker 1: that she and he and Leslie came to the studio

1582
01:29:56,439 --> 01:30:00,160
Speaker 1: and Leslie was we're talking everything and and she was

1583
01:30:00,200 --> 01:30:04,800
Speaker 1: really instrumental in helping me, um helping my career. It

1584
01:30:04,880 --> 01:30:08,280
Speaker 1: was amazing and we're good, really close friends to this day.

1585
01:30:08,800 --> 01:30:12,439
Speaker 1: She in in LANDI and I and um So I

1586
01:30:12,520 --> 01:30:15,120
Speaker 1: just I never stopped producing. I had project after project

1587
01:30:15,160 --> 01:30:19,679
Speaker 1: from two thousand seventeen. When did you build your own

1588
01:30:19,720 --> 01:30:24,519
Speaker 1: studio in and you had enough money to do that?

1589
01:30:24,600 --> 01:30:27,360
Speaker 1: Hid you managed to do it? So um I knew

1590
01:30:27,400 --> 01:30:30,320
Speaker 1: that all the budgets were gonna go um, we're gonna

1591
01:30:30,320 --> 01:30:32,840
Speaker 1: go away. They were starting to go away at that point,

1592
01:30:32,960 --> 01:30:36,040
Speaker 1: so I um so I was like, Okay, I'm gon

1593
01:30:36,120 --> 01:30:40,280
Speaker 1: have to build a studio. UM and UM I built

1594
01:30:40,320 --> 01:30:42,559
Speaker 1: it with three of my friends. We did all the

1595
01:30:42,560 --> 01:30:46,000
Speaker 1: construction ourself, planned it out. Red I had had a

1596
01:30:46,040 --> 01:30:47,840
Speaker 1: buddy of mine that had built a studio that my

1597
01:30:47,880 --> 01:30:51,160
Speaker 1: old band had worked at in town. Uh friend of

1598
01:30:51,160 --> 01:30:55,120
Speaker 1: mine Jimmy and um and it took like four months

1599
01:30:55,160 --> 01:30:57,800
Speaker 1: or so to build it and um and then I

1600
01:30:57,840 --> 01:31:02,760
Speaker 1: started just producing everything here in my studio and um

1601
01:31:02,880 --> 01:31:08,320
Speaker 1: um So I you know, basically collected all the gear

1602
01:31:08,479 --> 01:31:10,599
Speaker 1: over the course of you know, of years and years

1603
01:31:10,600 --> 01:31:14,120
Speaker 1: and years all the stuff that's in here, and bands

1604
01:31:14,120 --> 01:31:15,559
Speaker 1: would come from out of town and they would just

1605
01:31:15,640 --> 01:31:19,879
Speaker 1: use my all my stuff. And is your where's it located?

1606
01:31:19,840 --> 01:31:25,000
Speaker 1: Has touched your house or where is it? Okay? So

1607
01:31:26,640 --> 01:31:30,320
Speaker 1: at this late date, anybody watches your video, you have

1608
01:31:30,360 --> 01:31:33,599
Speaker 1: a slew of equipment. Let's start with musical equipment. How

1609
01:31:33,600 --> 01:31:39,360
Speaker 1: many guitars do you want? UM? I don't know, probably

1610
01:31:39,880 --> 01:31:43,080
Speaker 1: probably forty, Maybe I don't know. You of Fender a

1611
01:31:43,160 --> 01:31:47,400
Speaker 1: Gibson guy. I I'm a Gibson guy, but I have Fender.

1612
01:31:47,600 --> 01:31:51,240
Speaker 1: I have plenty of Fender guitars. What I what do

1613
01:31:51,280 --> 01:31:53,479
Speaker 1: you think about the new amps? You know, like Line

1614
01:31:53,520 --> 01:31:56,439
Speaker 1: six brought in? They do all the changes you uh

1615
01:31:57,160 --> 01:32:00,599
Speaker 1: thumbs upper thumbs down on that. I'm I'm I'm always

1616
01:32:00,640 --> 01:32:03,679
Speaker 1: into whatever the latest gear is, Bob, I love gear.

1617
01:32:05,080 --> 01:32:10,679
Speaker 1: I love learning new gear. I I um um. It's

1618
01:32:10,680 --> 01:32:12,479
Speaker 1: one of my favorite things to do is to check

1619
01:32:12,479 --> 01:32:17,200
Speaker 1: out new gear. Are you a pro tools or logic? Both?

1620
01:32:17,320 --> 01:32:19,400
Speaker 1: But I use pro tools mainly, but I have I

1621
01:32:19,439 --> 01:32:21,920
Speaker 1: have both actually, and why would you use one or

1622
01:32:21,960 --> 01:32:25,080
Speaker 1: the other? Um? Some of the projects that I would

1623
01:32:25,080 --> 01:32:27,200
Speaker 1: get as a producer would be in logic. Some of

1624
01:32:27,200 --> 01:32:30,000
Speaker 1: the people would record their demos and logic and sometimes

1625
01:32:30,000 --> 01:32:33,120
Speaker 1: a lot of times you'd have a part. You know,

1626
01:32:33,200 --> 01:32:35,040
Speaker 1: there's a band need to breathe I worked with I

1627
01:32:35,040 --> 01:32:38,040
Speaker 1: did three records with them, and sometimes they have demos

1628
01:32:38,080 --> 01:32:40,479
Speaker 1: where they would get a particular sound you could never

1629
01:32:40,520 --> 01:32:43,280
Speaker 1: recreate again, so we just take it out a lot

1630
01:32:43,320 --> 01:32:45,120
Speaker 1: and I would have logic. They would send me the

1631
01:32:45,120 --> 01:32:49,800
Speaker 1: sessions and I would take the I would take the

1632
01:32:49,880 --> 01:32:52,960
Speaker 1: that particular sound and we'd use that sound in the session.

1633
01:32:53,479 --> 01:32:56,200
Speaker 1: Something that that that is a one of a kind.

1634
01:32:56,800 --> 01:33:01,360
Speaker 1: You know, many times you that, Um, it's very hard

1635
01:33:01,360 --> 01:33:06,040
Speaker 1: to repeat sounds really hard unless you have meticulous notes

1636
01:33:06,080 --> 01:33:11,479
Speaker 1: on things or don't move things. It's it's it's um,

1637
01:33:11,520 --> 01:33:16,400
Speaker 1: it's uh extremely difficult, you know, like uh, like the

1638
01:33:16,479 --> 01:33:20,760
Speaker 1: opening to Money for Nothing, Like, how do you even

1639
01:33:20,760 --> 01:33:22,920
Speaker 1: get that sound? You can kind of approximate that, but

1640
01:33:22,920 --> 01:33:24,680
Speaker 1: I don't know if Mark Noffler has ever gotten that

1641
01:33:24,680 --> 01:33:30,439
Speaker 1: sound exactly the same like that. You know. Okay, so

1642
01:33:31,000 --> 01:33:38,200
Speaker 1: where is music going? Um? It depends. There's there's a

1643
01:33:38,200 --> 01:33:42,400
Speaker 1: lot of interesting genres of music that are progressing. You know,

1644
01:33:42,560 --> 01:33:47,800
Speaker 1: the the greatest players, at least technically that have ever

1645
01:33:47,880 --> 01:33:52,040
Speaker 1: lived or alive right now, and because of YouTube, because

1646
01:33:52,080 --> 01:33:57,000
Speaker 1: of Instagram, they're they're the greatest technicians on the guitar.

1647
01:33:57,360 --> 01:33:59,840
Speaker 1: And and some of the most creative kids are out

1648
01:33:59,840 --> 01:34:05,000
Speaker 1: there are playing as right now doing things that were impossible.

1649
01:34:05,840 --> 01:34:09,920
Speaker 1: But because of all the free tutorials that are out there,

1650
01:34:10,760 --> 01:34:14,640
Speaker 1: kids can learn things at a incredibly fast rate and

1651
01:34:14,760 --> 01:34:18,240
Speaker 1: incorporate all new techniques, playing on the guitar with two

1652
01:34:18,280 --> 01:34:21,840
Speaker 1: different hands, things that you would have thought were impossible,

1653
01:34:22,439 --> 01:34:24,960
Speaker 1: that our guitar heroes of the past, you know, never

1654
01:34:25,040 --> 01:34:30,160
Speaker 1: you could have imagined. And UM and the genres like

1655
01:34:30,200 --> 01:34:33,800
Speaker 1: progressive metal has a great community and that's kind of

1656
01:34:33,840 --> 01:34:36,120
Speaker 1: like the jazz of today in a way. This where

1657
01:34:36,160 --> 01:34:40,400
Speaker 1: a lot of innovation is happening. UM. As far as

1658
01:34:40,439 --> 01:34:46,760
Speaker 1: pop music is concerned, you know, the there's some it's

1659
01:34:46,880 --> 01:34:51,400
Speaker 1: it's uh, there's some interesting stuff. I love production, and

1660
01:34:51,479 --> 01:34:55,400
Speaker 1: people hate it when I compliment anything that's popular. They

1661
01:34:55,520 --> 01:34:57,439
Speaker 1: just the comment sections when I do my top ten

1662
01:34:57,479 --> 01:35:01,040
Speaker 1: Spotify countdowns and I talked about pop music. When I

1663
01:35:01,120 --> 01:35:03,800
Speaker 1: compliment things, and I try to look for the good

1664
01:35:03,840 --> 01:35:08,920
Speaker 1: in music. Sometimes it's very difficult to find. But um,

1665
01:35:08,960 --> 01:35:13,280
Speaker 1: but there's there's a lot of creative production elements in

1666
01:35:13,360 --> 01:35:17,720
Speaker 1: contemporary pop music. The downside is that you don't you'll

1667
01:35:18,280 --> 01:35:20,120
Speaker 1: you know, when's the last time we saw a kiss

1668
01:35:20,120 --> 01:35:22,200
Speaker 1: from a rose like seal? Well, you don't see things

1669
01:35:22,240 --> 01:35:28,960
Speaker 1: that have unbelievable orchestration with that have, you know, really

1670
01:35:29,000 --> 01:35:33,840
Speaker 1: sophisticated melodies and chord changes and all pro players. You

1671
01:35:33,840 --> 01:35:36,840
Speaker 1: know this, This doesn't really exist in popular music anymore.

1672
01:35:36,840 --> 01:35:39,759
Speaker 1: When's the last time somebody spent money on a budget

1673
01:35:39,760 --> 01:35:42,439
Speaker 1: to hire a real orchestra on a pop song? I mean,

1674
01:35:42,479 --> 01:35:48,560
Speaker 1: I I don't know, um, but um, most most records

1675
01:35:48,640 --> 01:35:52,840
Speaker 1: are made by people in their in their bedrooms, you know,

1676
01:35:53,120 --> 01:35:58,240
Speaker 1: Billie Eilish. Interesting records are made by people that are

1677
01:35:59,120 --> 01:36:02,479
Speaker 1: making them themselves else, you know, and and um, where

1678
01:36:02,560 --> 01:36:05,680
Speaker 1: is it going? I'm not sure where is it going? Bob? Well,

1679
01:36:05,720 --> 01:36:09,719
Speaker 1: let's separate it out. Okay, there is the Spotify Top fifty,

1680
01:36:09,760 --> 01:36:12,840
Speaker 1: which is mainly hip hop and pop. Then there are

1681
01:36:12,880 --> 01:36:15,599
Speaker 1: all these other genres. What do we know? The Spotify

1682
01:36:15,720 --> 01:36:19,120
Speaker 1: top fifty, literally in terms of the numbers, is less

1683
01:36:19,120 --> 01:36:22,519
Speaker 1: of the marketplace keeps going down. We we grew up

1684
01:36:22,520 --> 01:36:25,639
Speaker 1: in arrows certainly in the sixties and in the eighties MTV.

1685
01:36:25,680 --> 01:36:29,639
Speaker 1: If it was a hit, everybody knew it. Hit today

1686
01:36:29,640 --> 01:36:31,840
Speaker 1: and most people have never heard it, never mind another

1687
01:36:31,880 --> 01:36:34,800
Speaker 1: track on the album. But let's just stay with your

1688
01:36:35,000 --> 01:36:39,920
Speaker 1: great players thing. If we're looking at rock to what

1689
01:36:40,120 --> 01:36:44,040
Speaker 1: degree do we have the Berkeley College of Music paradigm

1690
01:36:44,320 --> 01:36:48,280
Speaker 1: where you have some great players. But writing is different

1691
01:36:48,680 --> 01:36:53,240
Speaker 1: from playing and is okay? Go on, Yes, writing is

1692
01:36:53,320 --> 01:36:58,320
Speaker 1: very different from playing. Um, the the all the guitar

1693
01:36:58,439 --> 01:37:02,360
Speaker 1: virtuoses that are out there don't write songs necessarily, or

1694
01:37:02,400 --> 01:37:05,000
Speaker 1: they write songs. They don't find singers like you used

1695
01:37:05,040 --> 01:37:07,479
Speaker 1: to back when I was growing up. You go out

1696
01:37:07,479 --> 01:37:10,400
Speaker 1: and you find a singer to to so you can

1697
01:37:10,439 --> 01:37:13,600
Speaker 1: play guitar solos and play parts because you wanted to

1698
01:37:13,640 --> 01:37:16,320
Speaker 1: be part of writing songs. That's why why I got

1699
01:37:16,320 --> 01:37:20,080
Speaker 1: into music was too to write songs. Yeah, I like

1700
01:37:20,120 --> 01:37:23,800
Speaker 1: playing guitar solos. Two. I love playing guitar, but I

1701
01:37:24,320 --> 01:37:27,639
Speaker 1: like songs more. I mean, well, I don't know about more,

1702
01:37:27,760 --> 01:37:31,320
Speaker 1: but I love songs. So Eddie Van Helen needed David

1703
01:37:31,360 --> 01:37:34,559
Speaker 1: Lee Roth, you know, Steven Tyler, Joe Perry needed Steven Tyler.

1704
01:37:34,640 --> 01:37:38,799
Speaker 1: Jimmy Page needed Robert Plant, Keith Richards needed Mick Jagger.

1705
01:37:39,720 --> 01:37:43,240
Speaker 1: It was never you know, Jimi Hendrix didn't need anyone

1706
01:37:43,280 --> 01:37:46,000
Speaker 1: else but very few. Air Clapton didn't need anyone else.

1707
01:37:46,000 --> 01:37:50,320
Speaker 1: But for the most part, Um, all the guitar players

1708
01:37:50,320 --> 01:37:56,160
Speaker 1: that were historically uh you know, you know, the the

1709
01:37:56,200 --> 01:38:01,400
Speaker 1: people that that that we're revered when I was growing up,

1710
01:38:01,600 --> 01:38:04,439
Speaker 1: from David Gilmore to Brian Made to Jimmy Page to

1711
01:38:05,240 --> 01:38:08,720
Speaker 1: Eric Clapton, Hendrix, all these you know, to Albert King

1712
01:38:08,760 --> 01:38:12,240
Speaker 1: to b B. King, you know, all the blues masters. Uh.

1713
01:38:12,520 --> 01:38:15,200
Speaker 1: The um, it was always about the song and the

1714
01:38:15,320 --> 01:38:21,920
Speaker 1: soloing was secondary. Even with Van Halen, the soloing was secondary. Um.

1715
01:38:22,040 --> 01:38:26,639
Speaker 1: Joni Mitchell had incredible soloists play with her, the the

1716
01:38:26,640 --> 01:38:29,960
Speaker 1: the best player, Steely Dan. They had amazing solos on it.

1717
01:38:30,000 --> 01:38:33,479
Speaker 1: Whether it's Jay Grayden on peg, whether it's Larry Carlton

1718
01:38:33,560 --> 01:38:36,439
Speaker 1: and Kids, Charlemagne, Elliott Randall on reel and in the

1719
01:38:36,520 --> 01:38:40,320
Speaker 1: years Denny Diaz on do it again. These were the

1720
01:38:40,360 --> 01:38:45,639
Speaker 1: top session players in l A playing just unimaginably great solos.

1721
01:38:45,680 --> 01:38:49,920
Speaker 1: Carlos Rios and brother to brother by Gino Vanilly just classics.

1722
01:38:50,000 --> 01:38:53,840
Speaker 1: Or David Gilmore uncomfortably number. You know, another brick in

1723
01:38:53,880 --> 01:38:59,960
Speaker 1: the wall. Whatever it is, Okay, So kids today, songwriting

1724
01:39:00,120 --> 01:39:03,360
Speaker 1: is not necessarily a thing that guitar players do. There's

1725
01:39:03,400 --> 01:39:05,960
Speaker 1: no impetus to do that. There is no rock movement,

1726
01:39:06,240 --> 01:39:10,639
Speaker 1: and um, I think that the advent of pro tools

1727
01:39:10,920 --> 01:39:15,400
Speaker 1: and logic being on every computer. Um, people can make

1728
01:39:15,439 --> 01:39:18,000
Speaker 1: songs so easily. Put a beat here, they write lyrics,

1729
01:39:18,000 --> 01:39:20,320
Speaker 1: I do this and then it's done. Back in the day,

1730
01:39:20,360 --> 01:39:24,160
Speaker 1: I didn't know anybody that recorded recording recording studios when

1731
01:39:24,160 --> 01:39:26,080
Speaker 1: I was a kid. I didn't go to one until

1732
01:39:26,120 --> 01:39:29,280
Speaker 1: I was in college, and the and the College Fredonia,

1733
01:39:29,360 --> 01:39:31,400
Speaker 1: My my cousin was the recording major. I went in

1734
01:39:31,439 --> 01:39:34,720
Speaker 1: my first recording studio then couldn't believe it. Nobody I

1735
01:39:34,800 --> 01:39:40,240
Speaker 1: knew made recordings. Believe me, I know. So you know.

1736
01:39:40,560 --> 01:39:44,240
Speaker 1: Now occasionally I view the active rock chart, which is,

1737
01:39:44,280 --> 01:39:48,000
Speaker 1: you know, a radio format. But I I remember when

1738
01:39:48,120 --> 01:39:52,280
Speaker 1: Black Sabbath was too far out there and led Zeppel

1739
01:39:52,400 --> 01:39:57,240
Speaker 1: was considered heavy metal. Then the standard became metallica. So

1740
01:39:58,120 --> 01:40:01,080
Speaker 1: I find unless you've been study the music for ten

1741
01:40:01,280 --> 01:40:07,280
Speaker 1: twenty years, it's indecipherable by the average listener. Right by

1742
01:40:07,280 --> 01:40:11,040
Speaker 1: the same token he's nodding his head here. Then there's rock.

1743
01:40:11,320 --> 01:40:14,599
Speaker 1: You occasionally find rock channel rock songs that I don't know,

1744
01:40:14,960 --> 01:40:16,599
Speaker 1: I don't know where they're getting played. How do you

1745
01:40:16,640 --> 01:40:22,080
Speaker 1: find this stuff? It's it's difficult. I mean the rock charts,

1746
01:40:22,160 --> 01:40:24,519
Speaker 1: you know, the Spotify rock chart is rock this that's

1747
01:40:24,560 --> 01:40:27,599
Speaker 1: the biggest playlist. It's got four point five million viewers.

1748
01:40:28,120 --> 01:40:33,639
Speaker 1: Alison Hagendorf programs that, Um, the most people discover music

1749
01:40:33,680 --> 01:40:36,479
Speaker 1: on playlists, and the playlists are now the A and

1750
01:40:36,600 --> 01:40:40,559
Speaker 1: R people of twenty years ago. You know, Uh, they're

1751
01:40:40,600 --> 01:40:42,880
Speaker 1: the ones at that side what gets played. Or maybe

1752
01:40:42,880 --> 01:40:47,559
Speaker 1: they're the uh you know, the independent radio promoters that

1753
01:40:47,640 --> 01:40:51,280
Speaker 1: were that all the labels paid to avoid payola back

1754
01:40:51,320 --> 01:40:54,839
Speaker 1: and then you know, eighties and nineties. Is there anybody

1755
01:40:54,840 --> 01:41:00,120
Speaker 1: out there in the rock sphere musically who's unrecognized that

1756
01:41:00,240 --> 01:41:02,080
Speaker 1: you want to say or not recognize enough that you

1757
01:41:02,120 --> 01:41:12,320
Speaker 1: say people should pay attention to um? Um? Maybe I

1758
01:41:12,360 --> 01:41:22,160
Speaker 1: have my answer, uh, that people should pay attention to um.

1759
01:41:22,280 --> 01:41:27,240
Speaker 1: You know, it's interesting when i'm um, most of the

1760
01:41:27,280 --> 01:41:30,040
Speaker 1: stuff I listened to that's contemporary music are things that

1761
01:41:30,080 --> 01:41:33,200
Speaker 1: are on the charts. When I do my breakdowns, it's

1762
01:41:33,240 --> 01:41:36,639
Speaker 1: the way that I familiarize myself with contemporary music. Okay,

1763
01:41:36,640 --> 01:41:40,080
Speaker 1: so who's on the charts but not not known by everybody?

1764
01:41:42,680 --> 01:41:45,599
Speaker 1: You know, it's it's hard to say who knows. I don't.

1765
01:41:46,479 --> 01:41:48,200
Speaker 1: Let's let's let's leave that because I don't want to

1766
01:41:48,200 --> 01:41:50,080
Speaker 1: pay on the spot. But one thing I will put

1767
01:41:50,120 --> 01:41:55,040
Speaker 1: you on the spot. Greatest guitarist of all time, greatest

1768
01:41:55,120 --> 01:41:59,160
Speaker 1: rock guitars whip out Segovia or something. Greatest rock guitarists

1769
01:41:59,200 --> 01:42:14,519
Speaker 1: of all time? Man, Um, geez? You know, uh, Jimmy

1770
01:42:14,560 --> 01:42:18,080
Speaker 1: Hendricks and Jeff Beck. Maybe I go with Beck. Okay,

1771
01:42:18,200 --> 01:42:20,920
Speaker 1: let's move on from there. Okay, so what and Jeff

1772
01:42:20,960 --> 01:42:27,080
Speaker 1: and Jeff Beck? Honestly, Um suffers from not having Um

1773
01:42:27,360 --> 01:42:29,920
Speaker 1: been in a band. Well, he had bands with vocalists

1774
01:42:30,320 --> 01:42:32,760
Speaker 1: you know, No, no, I mean listen, you know you

1775
01:42:32,760 --> 01:42:35,759
Speaker 1: talk about Jimmy Page. I remember going to the Arms show.

1776
01:42:36,240 --> 01:42:39,040
Speaker 1: So you had Jimmy Page, Clapton and Becked on the

1777
01:42:39,080 --> 01:42:42,840
Speaker 1: same stage. Beck blew him away. This is eighty three,

1778
01:42:42,920 --> 01:42:47,320
Speaker 1: I think. But Jimmy Page, he wrote the songs those

1779
01:42:47,400 --> 01:42:50,600
Speaker 1: he didn't we make that we're all ultimately standards and

1780
01:42:50,640 --> 01:42:54,200
Speaker 1: produced them and you cannot underestimate that. So Jimmy Page.

1781
01:42:54,400 --> 01:42:57,080
Speaker 1: If one of my friends asked me recently, who's the

1782
01:42:57,120 --> 01:43:00,000
Speaker 1: one musician I would like to interview, and I said

1783
01:43:00,120 --> 01:43:03,360
Speaker 1: Jimmy Page without hesitation. He said why Jimmy Page. I said,

1784
01:43:04,520 --> 01:43:07,160
Speaker 1: because Jimmy Page was at the center of all this stuff.

1785
01:43:07,200 --> 01:43:11,000
Speaker 1: Plus he's not been um you know. He said, why

1786
01:43:11,040 --> 01:43:13,200
Speaker 1: not Paul McCartney. I said, because Paul McCartney has told

1787
01:43:13,240 --> 01:43:17,000
Speaker 1: every story he has a hundred thousand times, Jimmy Page hasn't.

1788
01:43:17,640 --> 01:43:19,479
Speaker 1: I want to know what it was like to sit

1789
01:43:19,520 --> 01:43:23,559
Speaker 1: down with your Martin guitar when you're gonna start Stairway

1790
01:43:23,600 --> 01:43:26,200
Speaker 1: to Heaven the first and you picked the first note

1791
01:43:26,240 --> 01:43:29,320
Speaker 1: of it? What's going through your mind? That would be

1792
01:43:29,360 --> 01:43:31,800
Speaker 1: a great interview. You'd be the perfect person for that

1793
01:43:32,160 --> 01:43:39,280
Speaker 1: favorite led Zeppelin song. Oh my god, favorite led Zeppelin song.

1794
01:43:39,680 --> 01:43:46,759
Speaker 1: Um ah, jeez. I would go with Good Times Bad Times?

1795
01:43:47,160 --> 01:43:49,600
Speaker 1: Doesn't that no one ever mentioned the first album that

1796
01:43:49,800 --> 01:43:52,120
Speaker 1: used to be my favorite? But now my favorite is

1797
01:43:52,160 --> 01:43:55,160
Speaker 1: ten And I'll tell you and I love ten Years Gone,

1798
01:43:55,160 --> 01:43:57,280
Speaker 1: but I'll tell you why I love Good Times Bad Times.

1799
01:43:57,320 --> 01:44:03,000
Speaker 1: First of all, it's the drums sounds on this. It's

1800
01:44:03,040 --> 01:44:05,800
Speaker 1: just like it's just Zeppelin just the first impression you

1801
01:44:05,800 --> 01:44:09,320
Speaker 1: get have led Zeppelin right there. It's got a bass

1802
01:44:09,360 --> 01:44:12,200
Speaker 1: solo in it, it's got this one of the best

1803
01:44:12,360 --> 01:44:15,679
Speaker 1: John bonhom drumbeats. It's got a killer guitar riff, it's

1804
01:44:15,680 --> 01:44:18,439
Speaker 1: got a great vocal melody, it's got a really great

1805
01:44:18,520 --> 01:44:24,639
Speaker 1: hook um, and it incorporates all the elements of Zeppelin

1806
01:44:25,560 --> 01:44:30,000
Speaker 1: and and is sonically phenomenal, like just right off the bat,

1807
01:44:30,080 --> 01:44:32,280
Speaker 1: first song on the first record, so as I just

1808
01:44:32,320 --> 01:44:34,240
Speaker 1: have to go with that. But there's so many great

1809
01:44:34,320 --> 01:44:39,080
Speaker 1: Zeppelin songs. But man, that that's a whole another conversation.

1810
01:44:39,160 --> 01:44:43,720
Speaker 1: So you do twelve videos a week? Is something percolating

1811
01:44:43,760 --> 01:44:48,760
Speaker 1: in your brain? Now? Yes? Okay? Is that? How does

1812
01:44:48,800 --> 01:44:51,280
Speaker 1: it work? Do you? Is it work that I gotta

1813
01:44:51,320 --> 01:44:53,360
Speaker 1: make a video, gotta come up with a topic or

1814
01:44:53,439 --> 01:44:56,599
Speaker 1: is it raw inspiration or the topics in the back

1815
01:44:56,640 --> 01:45:00,960
Speaker 1: of your head? So I have a list of topics

1816
01:45:01,000 --> 01:45:04,400
Speaker 1: that I on my phone. So usually I get up

1817
01:45:04,439 --> 01:45:06,519
Speaker 1: with with my kids. I have three kids. I get

1818
01:45:06,600 --> 01:45:08,320
Speaker 1: up and I have three dogs and three cats, and

1819
01:45:08,360 --> 01:45:09,960
Speaker 1: I get up with my wife and you know, we

1820
01:45:10,000 --> 01:45:12,040
Speaker 1: get all the dogs fed and do all this stuff

1821
01:45:12,080 --> 01:45:15,920
Speaker 1: and get the kids fed, and then I'll go sit. Uh.

1822
01:45:16,200 --> 01:45:18,240
Speaker 1: I usually I'll sit outside this time of year with

1823
01:45:18,600 --> 01:45:21,360
Speaker 1: and drink my coffee and I'll start thinking about my

1824
01:45:21,439 --> 01:45:23,719
Speaker 1: video that I'm gonna make. So I had a uh.

1825
01:45:24,080 --> 01:45:26,639
Speaker 1: I usually have about ten video ideas going on at once,

1826
01:45:28,640 --> 01:45:32,880
Speaker 1: and um, I haven't a video that I've been wanting

1827
01:45:32,920 --> 01:45:36,320
Speaker 1: to make on auto tune, and I have about four

1828
01:45:36,360 --> 01:45:40,840
Speaker 1: different ways that I want to uh that that I

1829
01:45:40,880 --> 01:45:44,240
Speaker 1: can talk about it. I think auto tune is is

1830
01:45:45,800 --> 01:45:50,640
Speaker 1: a a horrible thing, be a great thing for certain things. Right.

1831
01:45:50,840 --> 01:45:54,280
Speaker 1: Auto tune saved a bunch of record projects for bands

1832
01:45:54,280 --> 01:45:56,719
Speaker 1: that didn't have budgets. And you got your the last

1833
01:45:56,800 --> 01:45:58,280
Speaker 1: day and your they can only be in town for

1834
01:45:58,360 --> 01:46:00,559
Speaker 1: five days. And I was doing a thing. You have

1835
01:46:00,600 --> 01:46:02,760
Speaker 1: a couple attitude notes and that you can fix with

1836
01:46:02,760 --> 01:46:05,000
Speaker 1: auto tune because you don't have any extra takes that

1837
01:46:05,080 --> 01:46:07,840
Speaker 1: we're with a good one. Right, So it's a lifesaver.

1838
01:46:08,600 --> 01:46:11,599
Speaker 1: And then you have it where it's just on every

1839
01:46:11,640 --> 01:46:15,240
Speaker 1: song and a dehumanizes music, you know, it's it's uh.

1840
01:46:15,360 --> 01:46:18,719
Speaker 1: It takes the humanity and emotion out of everything. And

1841
01:46:18,880 --> 01:46:21,519
Speaker 1: I think twenty years from now, I mean it makes

1842
01:46:22,040 --> 01:46:26,840
Speaker 1: most music very forgettable because everybody's going through this um

1843
01:46:26,880 --> 01:46:33,599
Speaker 1: this filter that essentially takes the humanity out of their voice,

1844
01:46:33,960 --> 01:46:37,320
Speaker 1: all the imperfections, the pitch in perfections, which is actually

1845
01:46:37,360 --> 01:46:42,040
Speaker 1: the character. Um. Yet some people use it for, you know,

1846
01:46:42,120 --> 01:46:45,160
Speaker 1: with really cool effects, but the fact that it's whether

1847
01:46:45,240 --> 01:46:46,880
Speaker 1: you can hear it or not is pretty much on

1848
01:46:47,040 --> 01:46:50,760
Speaker 1: every vocal of every rock song, every pop song. Maybe

1849
01:46:50,800 --> 01:46:52,519
Speaker 1: not every indie rock song, but a lot of indie

1850
01:46:52,600 --> 01:46:55,040
Speaker 1: rock songs. You would be surprised that have auto tune

1851
01:46:55,080 --> 01:46:59,960
Speaker 1: as well. And um, you know. So I'm trying to

1852
01:47:00,040 --> 01:47:03,200
Speaker 1: decide how I want to tackle that topic. I've been

1853
01:47:03,240 --> 01:47:05,160
Speaker 1: wanting to make an auto tune video for years and

1854
01:47:05,200 --> 01:47:08,280
Speaker 1: I haven't done it yet. So that's one of the topics. Okay,

1855
01:47:08,320 --> 01:47:12,040
Speaker 1: so you're like waiting for something to click in your brain. No,

1856
01:47:12,160 --> 01:47:14,880
Speaker 1: I actually have four different ways that I can talk

1857
01:47:14,920 --> 01:47:16,960
Speaker 1: about it for there would be four different videos. I

1858
01:47:16,960 --> 01:47:19,320
Speaker 1: can't decide which video I want to make about it

1859
01:47:19,439 --> 01:47:22,439
Speaker 1: yet though. Okay, do you ever come up with an

1860
01:47:22,479 --> 01:47:24,760
Speaker 1: idea and say, you're so hot, I gotta run in

1861
01:47:24,840 --> 01:47:28,519
Speaker 1: the studio make it right now, otherwise it just won't

1862
01:47:28,520 --> 01:47:32,839
Speaker 1: be as good. Yes, it happens all the time, Okay,

1863
01:47:33,040 --> 01:47:35,680
Speaker 1: all the time. Oh, my god. Yeah, most of my

1864
01:47:35,760 --> 01:47:39,400
Speaker 1: videos are like that. Okay, And does it happen at

1865
01:47:39,320 --> 01:47:43,400
Speaker 1: a certain time of the day, Yes, I I it can.

1866
01:47:43,479 --> 01:47:46,280
Speaker 1: It can be whenever I'll record, whenever I have the idea,

1867
01:47:46,320 --> 01:47:48,200
Speaker 1: I make it. If it's at night, if it's in

1868
01:47:48,240 --> 01:47:50,800
Speaker 1: the morning, whenever I just sit down on the camera,

1869
01:47:50,840 --> 01:47:54,360
Speaker 1: I start rolling. It's all improv always okay, late night

1870
01:47:54,760 --> 01:47:59,320
Speaker 1: any better? Um my story videos typically go late night.

1871
01:47:59,400 --> 01:48:02,439
Speaker 1: So in the last year, I've had seven trending videos

1872
01:48:02,520 --> 01:48:05,400
Speaker 1: on YouTube. That means it's on the top fifty of

1873
01:48:05,439 --> 01:48:09,760
Speaker 1: YouTube worldwide trending list. But they've been They've ranged in

1874
01:48:09,840 --> 01:48:14,320
Speaker 1: topics from a top ten by Spotify countdown to a

1875
01:48:14,400 --> 01:48:16,720
Speaker 1: video about my aunt Penny that passed away that had

1876
01:48:17,000 --> 01:48:19,280
Speaker 1: has like a million and a half views. And it's

1877
01:48:19,280 --> 01:48:22,479
Speaker 1: an eighteen minute video dedicated to my aunt Penny, who

1878
01:48:22,560 --> 01:48:25,639
Speaker 1: was I was incredibly close with. It was a massive

1879
01:48:25,880 --> 01:48:30,000
Speaker 1: influence on me musically and otherwise. I don't know why

1880
01:48:30,040 --> 01:48:32,000
Speaker 1: that would become a trending video, but it was a

1881
01:48:32,080 --> 01:48:36,120
Speaker 1: huge It was it was great, like the best tribute

1882
01:48:36,160 --> 01:48:40,240
Speaker 1: I could have for her. So and that was just

1883
01:48:40,280 --> 01:48:43,040
Speaker 1: a video, one take, you know, talking about her, and

1884
01:48:43,040 --> 01:48:45,160
Speaker 1: I put a video of us hanging out together I

1885
01:48:45,200 --> 01:48:47,759
Speaker 1: made in eighteen where she sitting down playing the piano

1886
01:48:47,800 --> 01:48:50,880
Speaker 1: and we're talking about music and she improvised and I

1887
01:48:51,560 --> 01:48:56,280
Speaker 1: you know, so so yeah. So it's it really depends. Okay,

1888
01:48:56,520 --> 01:48:59,880
Speaker 1: do you ever feel man, I'm burdened. I just can't work.

1889
01:49:00,360 --> 01:49:02,800
Speaker 1: I can never make a video again, or it's gonna

1890
01:49:02,840 --> 01:49:07,960
Speaker 1: take days before I'm hot again. No, so you're always gone,

1891
01:49:08,560 --> 01:49:18,080
Speaker 1: Oh yeah, totally Okay. What's your favorite video? Um? My

1892
01:49:18,160 --> 01:49:21,560
Speaker 1: favorite video is probably my Stairway to Heaven video reimagining

1893
01:49:21,600 --> 01:49:25,280
Speaker 1: this the guitar solo. That's one of my favorite ones,

1894
01:49:25,680 --> 01:49:29,160
Speaker 1: um and my top twenty acoustic guitar intros. It's one

1895
01:49:29,200 --> 01:49:31,720
Speaker 1: of the only acoustic guitar videos I've made, which is

1896
01:49:31,800 --> 01:49:35,120
Speaker 1: very funny because I love playing acoustic guitar and I've

1897
01:49:35,160 --> 01:49:39,519
Speaker 1: made very few videos with acoustic guitar, And um, it's

1898
01:49:39,560 --> 01:49:42,880
Speaker 1: all music of that we grew up with. The songs

1899
01:49:42,880 --> 01:49:44,720
Speaker 1: in there, I mean, it's got intros of Simon and

1900
01:49:44,760 --> 01:49:50,080
Speaker 1: Garfunkel and things like that, and um uh saw these

1901
01:49:50,080 --> 01:49:53,880
Speaker 1: classic you know, Stairway to Heaven and Angie and all

1902
01:49:53,920 --> 01:49:56,800
Speaker 1: the all my favorite you know things that have these

1903
01:49:57,320 --> 01:50:02,560
Speaker 1: signature guitar intros um and uh, so that was a

1904
01:50:02,720 --> 01:50:05,000
Speaker 1: that's a video that I really loved making. It was

1905
01:50:05,040 --> 01:50:07,160
Speaker 1: fun to make. You ever go back and watch the

1906
01:50:07,200 --> 01:50:10,799
Speaker 1: early videos? Yeah, they're horrible? No, No, I'm just kidding

1907
01:50:10,840 --> 01:50:14,120
Speaker 1: that so no, No, I don't. I don't really. Um.

1908
01:50:14,360 --> 01:50:16,439
Speaker 1: My question would be to what degree you think you've

1909
01:50:16,439 --> 01:50:19,840
Speaker 1: gotten better? Uh? And what has gotten better since you've

1910
01:50:19,840 --> 01:50:22,000
Speaker 1: been doing this for five years? No, no, I actually

1911
01:50:22,080 --> 01:50:24,240
Speaker 1: do go back and watch the early videos. Um. Some

1912
01:50:24,320 --> 01:50:28,639
Speaker 1: of the uh, the content is I think is as

1913
01:50:28,680 --> 01:50:31,240
Speaker 1: good even in my early videos. It's just the production

1914
01:50:31,280 --> 01:50:33,120
Speaker 1: values are not good. I mean I would put text

1915
01:50:33,160 --> 01:50:34,920
Speaker 1: over my face because I didn't know how to how

1916
01:50:34,920 --> 01:50:38,519
Speaker 1: to move the text in the final cut pro Um.

1917
01:50:39,120 --> 01:50:41,080
Speaker 1: There's a lot of technical errors that I had with it,

1918
01:50:41,120 --> 01:50:43,439
Speaker 1: and the sonics weren't as good because I wasn't shooting

1919
01:50:43,439 --> 01:50:45,599
Speaker 1: in his high quality. You know, I'm not shooting shooting

1920
01:50:45,600 --> 01:50:47,320
Speaker 1: in four K. I don't have as nice of a camera.

1921
01:50:47,439 --> 01:50:52,920
Speaker 1: But but um, um, some of my earliest videos are

1922
01:50:52,960 --> 01:50:58,559
Speaker 1: are are Um I did, I did some good, good videos, right,

1923
01:50:58,800 --> 01:51:01,000
Speaker 1: I think right in the beginning, you think your delivery

1924
01:51:01,120 --> 01:51:04,559
Speaker 1: is better. Now my delivery is definitely better, just from

1925
01:51:04,640 --> 01:51:07,400
Speaker 1: raw experience or anybody giving any tips. No, no, no,

1926
01:51:07,560 --> 01:51:10,760
Speaker 1: just from our experience. Okay, I think we've covered it

1927
01:51:10,840 --> 01:51:14,439
Speaker 1: here Rick. For those people unfamiliar with Rick's videos, you

1928
01:51:14,560 --> 01:51:16,599
Speaker 1: gotta tune him in. I mean it's you go right

1929
01:51:16,640 --> 01:51:19,280
Speaker 1: down the rabbit hole. As I say, I would start with,

1930
01:51:19,439 --> 01:51:22,760
Speaker 1: you know, acoustic intros is great, you know some of

1931
01:51:22,800 --> 01:51:25,000
Speaker 1: the top tens if you're not a player, if you know,

1932
01:51:25,000 --> 01:51:26,360
Speaker 1: if your player, you might want to go to one

1933
01:51:26,360 --> 01:51:30,040
Speaker 1: of the instructional videos. But I really have to give

1934
01:51:30,080 --> 01:51:33,360
Speaker 1: you kudos. You've built something out of nothing based on

1935
01:51:33,400 --> 01:51:37,519
Speaker 1: your experience and talent. Really been great talking to you, Rick.

1936
01:51:37,960 --> 01:51:39,800
Speaker 1: Thank you. Bob. I've been a fan of yours for

1937
01:51:39,840 --> 01:51:44,759
Speaker 1: so many years and we finally meet absolutely and hopefully

1938
01:51:44,880 --> 01:51:47,479
Speaker 1: be more in the future. Definitely until next time. This

1939
01:51:47,640 --> 01:51:48,719
Speaker 1: is Bob left Sex