WEBVTT - Getting Lost in Latina Trad Wife TikTok

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<v Speaker 1>If you're on the Internet, you've probably seen a rise

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<v Speaker 1>in a certain kind of social media video. I know

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<v Speaker 1>I have.

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<v Speaker 2>Here's everything I prep for my husband for the next

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<v Speaker 2>two days.

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<v Speaker 1>Tradwives.

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<v Speaker 3>The definition of a tradwife is not merely someone who

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<v Speaker 3>stays at home, but who romanticizes it. Where we are

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<v Speaker 3>looking back not only to the way things worked in

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<v Speaker 3>the fifties, but the values that families had in the fifties.

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<v Speaker 1>They are wives and mothers making beautiful, elaborate meals for

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<v Speaker 1>their husbands and children, sometimes wearing designer dresses. The Internet

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<v Speaker 1>has been quick to call them tradwives, women who advocate

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<v Speaker 1>for traditional gender roles, and some of them are Latin US.

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<v Speaker 2>We won.

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<v Speaker 1>A launch, but they're not letting themselves get boxed in

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<v Speaker 1>from Futromedia and the RX, It's USA. I'm Marian Josa

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<v Speaker 1>today a collaboration with Imperfect Paradise from Las Studios. We

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<v Speaker 1>go deep with a viral Latina tradwife and we're joined by.

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<v Speaker 4>Host Antonio Sadaji.

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<v Speaker 1>Though so Antonia, we used to work together. The first

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<v Speaker 1>time Donald Trump was elected. We were actually in the

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<v Speaker 1>same newsroom here in New York City. Fast forward to

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<v Speaker 1>twenty twenty four. I'm in New York, you're in LA

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<v Speaker 1>and Donald Trump wins again. Latinos came out for this

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<v Speaker 1>Republican candidate, winning forty six percent of their votes. Donald

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<v Speaker 1>Trump broke the record for the percentage of Latino votes

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<v Speaker 1>for a Republican candidate.

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<v Speaker 4>And while I know Latinos are not a monolith, I

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<v Speaker 4>wanted to understand what's informing Latino attitudes and their decisions

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<v Speaker 4>culturally and politically. What are some of the forces that

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<v Speaker 4>Influencedino values in this country. We're doing a special three

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<v Speaker 4>episode series all about this question, and on today's episode,

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<v Speaker 4>we are turning towards TikTok. And I think there's one

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<v Speaker 4>corner of TikTok that is particularly enlightening, and that's Latina

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<v Speaker 4>tradwife TikTok. Is that I remember scrolling TikTok as a

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<v Speaker 4>distraction to my anxiety on election day. I had re

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<v Speaker 4>downloaded it after some months of being off TikTok, and

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<v Speaker 4>the first ten videos I got were like these women

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<v Speaker 4>with like super long painted fingernails and they were making

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<v Speaker 4>lonche or lunch for their husbands.

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<v Speaker 5>Y'all better not start in the comments talk about just

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<v Speaker 5>pack at the night before, girl, are you the one

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<v Speaker 5>getting up bright and early to feed my man?

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<v Speaker 4>I think the hell not. And then I went to

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<v Speaker 4>the comments, and people were either like idolizing them, you know,

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<v Speaker 4>being wow, like that's so beautiful, gmoso that you're making

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<v Speaker 4>lunch for your husband, or people being like, oh my god,

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<v Speaker 4>I would never wake up at three am for my husband,

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<v Speaker 4>like that's insane. And I just, you know, I fell

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<v Speaker 4>down the Datina tradwife rabbit hole.

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<v Speaker 1>Now there is a larger tradwife movement on the Internet

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<v Speaker 1>of mostly white, affluent Christian and Mormon women. I'm thinking

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<v Speaker 1>of the very well known tradwife Ballerina Farm.

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<v Speaker 4>We are making a rubbed heart.

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<v Speaker 6>We got ready for church, the girls and I got

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<v Speaker 6>started on the hamburger buns, sourdoa candles, when new tinsels,

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<v Speaker 6>and honey and seasoning and dish soap, granola, all of it.

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<v Speaker 4>Many of these women don't explicitly talk about politics, but

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<v Speaker 4>they do seem sort of maga coated in the sense

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<v Speaker 4>that they reflect a cultural return to very gendered family values,

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<v Speaker 4>which means women are responsible for raising the children and

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<v Speaker 4>taking care of the home, cooking and cleaning while men

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<v Speaker 4>are out earning the money now.

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<v Speaker 1>Of course, Mexican and Latina women have been feeding and

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<v Speaker 1>taking care of their families since pre Columbian times. I mean,

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<v Speaker 1>my mom cooked every single day, and you know it

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<v Speaker 1>was a part of what made my home really special.

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<v Speaker 4>Yeah, it's interesting to see this practice of making food

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<v Speaker 4>for one's family presented in this potentially maga coated way,

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<v Speaker 4>yearning for this past where men and women had these

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<v Speaker 4>traditional roles. And one of the things we covered a

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<v Speaker 4>lot at Latino USA was how more and more Latino

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<v Speaker 4>women are getting higher education degrees. And that's part of

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<v Speaker 4>the reason we see this big gap between Latino men

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<v Speaker 4>and women in terms of how they're voting, because it

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<v Speaker 4>tends to be that people who are more educated tend

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<v Speaker 4>to vote in more progressive ways. And watching these women,

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<v Speaker 4>you know, these Latino tradwives, I was transfixed by them

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<v Speaker 4>and I was thinking to myself, I actually don't know

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<v Speaker 4>where these women stand. Like they're presenting this idealized lifestyle,

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<v Speaker 4>but I actually don't know what they care about. What

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<v Speaker 4>are these women's political beliefs and what's influencing and informing

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<v Speaker 4>those beliefs.

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<v Speaker 1>And so this week on Latino USA, we are going

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<v Speaker 1>to trace the story of one Latina trad wife. Her

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<v Speaker 1>name is Lupita and Argerida Antonia Sejido is going to

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<v Speaker 1>take it from here.

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<v Speaker 4>Lupita has over half a million followers on TikTok under

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<v Speaker 4>the handle Louvo. On Instagram, she has over one hundred thousand.

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<v Speaker 4>She's thirty three. She's got long, flowing black hair and

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<v Speaker 4>wears tight clothing that accentuates her curvy fit figure. There

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<v Speaker 4>is a lot of variety in her videos. Sometimes she's

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<v Speaker 4>lip syncing or dancing to musica. She could be shopping

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<v Speaker 4>at the grocery store, pumping gas, or even one time

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<v Speaker 4>riding a horse. She also talks about empathy, caring for others,

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<v Speaker 4>and inner beauty. You know.

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<v Speaker 2>Instet Merina.

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<v Speaker 4>But there are two kinds of videos that are sort

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<v Speaker 4>of her bread and butter and tend to perform the best.

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<v Speaker 4>The first kind are these cooking videos that she records

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<v Speaker 4>in her outdoor rustic kitchen, Oh You. And the second

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<v Speaker 4>type of video is a genre that got me down

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<v Speaker 4>the Latina trodwife path. To begin with the videos where

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<v Speaker 4>she makes lunche or lunch for her blue collar husband

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<v Speaker 4>at three a m. She films those in her indoor

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<v Speaker 4>kitchen Lanchez delivery. In the videos, we can see Lupita

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<v Speaker 4>smizing at the camera between quick takes of her chopping

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<v Speaker 4>sauteng and packing up food like aonias meatballs, stuffed bell peppers,

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<v Speaker 4>chicken and mole into her husband's lunch pack.

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<v Speaker 7>Magnanas I was very excited when Lupita responded to an

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<v Speaker 7>email for me and said I could come visit her

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<v Speaker 7>in Fresno, where she lives with her husband and two children.

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<v Speaker 4>After driving nearly four hours from La we arrived to

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<v Speaker 4>the middle class, suburban blurred neighborhood of Fresno. Poopita's house

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<v Speaker 4>is an average ranch style home with three beds and

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<v Speaker 4>two bats on a quiet street. She greeted us at

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<v Speaker 4>the door, and my first thought was that she was

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<v Speaker 4>very sweet and pretty, but also anxious. She immediately said

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<v Speaker 4>that she rarely had guests over. My team and I

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<v Speaker 4>set up our gear and headed to her sunny, bright backyard.

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<v Speaker 2>This is where we're going to be making the tortillas.

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<v Speaker 2>This is where I usually make the homemade food.

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<v Speaker 4>Noopita was wearing up tube top, snug flair yoga pants

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<v Speaker 4>and her jet black hair woven into two braids that

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<v Speaker 4>gently fell on either side of her face. In the

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<v Speaker 4>middle of the yard, there was a rustic outdoor kitchen

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<v Speaker 4>with a traditional comide.

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<v Speaker 2>And just put a little bit of fire on it.

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<v Speaker 4>A flat round griddle that's used to make dorothiez.

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<v Speaker 2>Yeah.

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<v Speaker 7>I built this.

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<v Speaker 2>My husband build it for warm me not too long ago.

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<v Speaker 4>There's a large Mexican flag hanging at the back of

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<v Speaker 4>the kitchen and several animal skulls hanging on the sidewall.

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<v Speaker 5>And he's very into like hunting, so this is actually

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<v Speaker 5>real deer that he hunts, so he put it there

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<v Speaker 5>to give it a nice little touch to the kitchen.

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<v Speaker 4>It was surreal to be standing in the kitchen I

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<v Speaker 4>had seen so many times and the star of the

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<v Speaker 4>show was standing in front of me. I watched as

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<v Speaker 4>she recorded a new TikTok video.

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<v Speaker 5>Okay, so we're gonna.

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<v Speaker 2>Do that video.

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<v Speaker 4>Lupita is moving around a tripod that's holding her phone

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<v Speaker 4>recording as she prepares a soup la. She's warming up

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<v Speaker 4>a saucer with water and cutting up ingredients like garlic

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<v Speaker 4>and onion.

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<v Speaker 2>I show me and then I show how I'm caringa onion.

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<v Speaker 4>When Lupita is filming a full body shot. I catch

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<v Speaker 4>her batting her eyelashes and smiling at the camera.

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<v Speaker 5>I feel like the camera calls for me, and I'm

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<v Speaker 5>passionate about it.

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<v Speaker 4>Today. Lupita estimates that she makes three thousand dollars a

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<v Speaker 4>month off TikTok. The platform pays creators based on how

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<v Speaker 4>many views their videos get. She says she normally makes

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<v Speaker 4>an additional five hundred on Instagram, and if she has

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<v Speaker 4>a sponsorship, she can make up to four thousand a month.

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<v Speaker 4>She's partnered with Vita Coco, Google hair Extensions, Weavy Talk,

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<v Speaker 4>which is a hair care line, and even Rahida, who

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<v Speaker 4>asked her to promote their song Vicaviga. Lupita started creating

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<v Speaker 4>social media content when she was seventeen years old. Initially,

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<v Speaker 4>she posted photos of her outfit of the day, viral dances,

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<v Speaker 4>and also started playing around with cooking videos on Facebook.

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<v Speaker 4>But after she got married and her kids were no

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<v Speaker 4>longer infants, that's when she started making what the Internet

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<v Speaker 4>likes to call tradwife content.

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<v Speaker 5>Esmikos is.

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<v Speaker 2>La vida.

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<v Speaker 4>Lukita thinks that what makes her videos popular is that

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<v Speaker 4>she combines fantasy with relatability.

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<v Speaker 2>I think the ranch life is the fantasy.

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<v Speaker 4>She doesn't live on a ranch, but her elaborate outdoor

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<v Speaker 4>kitchen was modeled off the kitchen at her in laws

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<v Speaker 4>ranch in Meetwalk, on Mexico. She likes to role model

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<v Speaker 4>the traditional Mexican woman who makes fresh, homemade food.

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<v Speaker 5>I think it's a fantasy for a woman to be

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<v Speaker 5>out here in the full wall and making tortillas. Nowadays,

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<v Speaker 5>a lot of women don't know how to make tortillas.

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<v Speaker 5>But I think when it comes to lunch, I think

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<v Speaker 5>is a little bit more relatable. That's why my lunch

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<v Speaker 5>videos they were so popular. Right now, the lunch videos

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<v Speaker 5>are trending everywhere. A lot of women are making them

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<v Speaker 5>for their husband.

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<v Speaker 4>So you were recording something you were already doing, Like

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<v Speaker 4>before the recording the videos for TikTok, you were already

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<v Speaker 4>waking up before it. Why do you wake up so

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<v Speaker 4>early for your husband?

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<v Speaker 5>I wake up so early because it's like a just

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<v Speaker 5>of love. He wakes up every day to work five

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<v Speaker 5>in the morning, and we know that it's not easy

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<v Speaker 5>to work. Everything's expensive now, So I said, if I

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<v Speaker 5>can do something nice to show him that he's worthy

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<v Speaker 5>of my time and that I could also sacrifice, why not.

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<v Speaker 5>It doesn't take a long time. I'm home all day. Hey,

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<v Speaker 5>this is your lunch fresh.

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<v Speaker 4>Lupita says that she thinks that men, especially like her videos,

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<v Speaker 4>that they like seeing an attractive young woman playing that

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<v Speaker 4>traditional role for her husband and for her. The goal

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<v Speaker 4>is not just views and likes. She sees herself as

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<v Speaker 4>trying to course correct the dynamic between women and men.

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<v Speaker 4>Do you feel like you're advocating for, like the traditional

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<v Speaker 4>wife lifestyle also.

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<v Speaker 2>So it doesn't die down?

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<v Speaker 4>Yeah, you're worried it's going to die down. Yeah, why

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<v Speaker 4>are you worried about that?

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<v Speaker 5>What I'm just saying is like, you can be a

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<v Speaker 5>business woman but also be very feminine and still take

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<v Speaker 5>care of your kids, still be that old school woman,

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<v Speaker 5>but still be like empower to yourself, if that makes sense.

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<v Speaker 1>Coming up on Latino USA, the surprising influence that inspired

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<v Speaker 1>Lupita to defend more traditional family roles, and we talk

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<v Speaker 1>about who she voted for or didn't stay with us. Yes,

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<v Speaker 1>Hey we're back and you're listening to the first episode

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<v Speaker 1>of a collaboration between Latino USA and In Perfect Paradise.

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<v Speaker 1>Reporter Antonia Seihido was telling us about TikToker Lupita.

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<v Speaker 4>Did you feel like we were getting pressured to not

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<v Speaker 4>be feminine.

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<v Speaker 5>I think I was getting pressure to be very masculine.

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<v Speaker 5>I grew up in a household very masculine, my mother

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<v Speaker 5>making decisions, answer and calls.

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<v Speaker 4>Going into this interview, I had assumed that Lupita got

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<v Speaker 4>her value system through her religious life, but the truth

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<v Speaker 4>is that her values were actually a rejection of certain

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<v Speaker 4>archetypes she saw growing up. Lupita was born and grew

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<v Speaker 4>up in Fresno.

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<v Speaker 5>I was born Chicana, was born here, but my mom

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<v Speaker 5>was always very busy in working.

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<v Speaker 2>She was a businesswoman.

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<v Speaker 5>She grew up seeing a lot of poverty and she

0:13:25.400 --> 0:13:28.760
<v Speaker 5>wanted to break out of that. So she didn't want

0:13:28.800 --> 0:13:32.680
<v Speaker 5>to be a traditional home life. She wanted to be

0:13:32.760 --> 0:13:33.559
<v Speaker 5>a business woman.

0:13:33.720 --> 0:13:35.520
<v Speaker 4>Could you tell me just what your parents did while

0:13:35.520 --> 0:13:36.199
<v Speaker 4>you were growing up.

0:13:36.600 --> 0:13:40.440
<v Speaker 5>They have their own merchandise business. They sell merchandise for

0:13:40.559 --> 0:13:43.679
<v Speaker 5>like you know, people in the music industry.

0:13:43.480 --> 0:13:46.679
<v Speaker 4>Things like hats for being northeno Aks, like Julio and Albarez.

0:13:47.240 --> 0:13:49.600
<v Speaker 4>Lupita's mom ran the business with her stepfather.

0:13:50.120 --> 0:13:54.080
<v Speaker 5>She w owns the calling the events, calling the stadiums,

0:13:54.200 --> 0:13:56.920
<v Speaker 5>getting the permissions, and my dad would just like kind

0:13:56.920 --> 0:14:01.320
<v Speaker 5>of like just swallow onto her, just make sure everything's good.

0:14:01.800 --> 0:14:04.840
<v Speaker 4>Her mom was very much not a traditional housewife.

0:14:05.360 --> 0:14:06.719
<v Speaker 2>She didn't really cook a lot.

0:14:06.800 --> 0:14:10.160
<v Speaker 5>She would cook like maybe like little soups off in there,

0:14:10.800 --> 0:14:14.199
<v Speaker 5>but she didn't want to be a traditional home wife.

0:14:14.520 --> 0:14:17.480
<v Speaker 2>I grew up seeing this, and I kind of saw.

0:14:18.160 --> 0:14:22.040
<v Speaker 5>That sometimes making all the decisions yourself is very stressful.

0:14:22.080 --> 0:14:25.040
<v Speaker 5>I saw my mom very stressed. I don't think she

0:14:25.160 --> 0:14:26.760
<v Speaker 5>got to enjoy a lot.

0:14:27.800 --> 0:14:29.720
<v Speaker 4>That's interesting. You saw the stress, and you're like, I

0:14:29.800 --> 0:14:31.560
<v Speaker 4>don't want that in my best too much.

0:14:31.800 --> 0:14:34.200
<v Speaker 5>Yeah, but the person that she brought to the house

0:14:34.680 --> 0:14:36.720
<v Speaker 5>was my cousin, and she took care of us.

0:14:37.000 --> 0:14:38.800
<v Speaker 4>Upita says that her mom had paid for a Coo

0:14:38.840 --> 0:14:41.600
<v Speaker 4>yote to bring her cousin across the border from Mexico

0:14:41.680 --> 0:14:44.720
<v Speaker 4>into the US in exchange for having her take care

0:14:44.800 --> 0:14:45.920
<v Speaker 4>of the household chores.

0:14:46.760 --> 0:14:49.880
<v Speaker 5>And she would make this delicious food for the whole family,

0:14:49.920 --> 0:14:54.240
<v Speaker 5>including my mother, And I was just like this food

0:14:54.320 --> 0:14:57.520
<v Speaker 5>is amazing, like so good, and I fell in love

0:14:57.560 --> 0:15:01.280
<v Speaker 5>with the kitchen. I was a child, you know, my

0:15:01.360 --> 0:15:05.080
<v Speaker 5>sister was upstairs putting music. My brother was like playing games,

0:15:05.440 --> 0:15:07.360
<v Speaker 5>and I said, what is she doing? So I went

0:15:07.360 --> 0:15:09.560
<v Speaker 5>to the kitchen and I would just stay there and

0:15:09.680 --> 0:15:11.800
<v Speaker 5>look at her watcher. She said, you want to make

0:15:11.800 --> 0:15:14.280
<v Speaker 5>a tortilla. I said, no, I don't think I can

0:15:14.360 --> 0:15:17.640
<v Speaker 5>do that. Come on, let me teach you. And she

0:15:17.760 --> 0:15:20.560
<v Speaker 5>told me, don't take a defense at the woman should

0:15:20.600 --> 0:15:22.720
<v Speaker 5>know how to do this. You're fifteen, you should know

0:15:22.800 --> 0:15:24.840
<v Speaker 5>how to make these kind of foods.

0:15:25.120 --> 0:15:27.000
<v Speaker 2>So she was very old school.

0:15:27.480 --> 0:15:30.760
<v Speaker 4>Lupita had these two very different examples of what being

0:15:30.760 --> 0:15:33.600
<v Speaker 4>a woman looked like. Her mother, who made money for

0:15:33.640 --> 0:15:35.680
<v Speaker 4>the family and didn't have time to cook and could

0:15:35.680 --> 0:15:38.800
<v Speaker 4>often be stressed out, and her mother's cousin was an

0:15:38.840 --> 0:15:42.680
<v Speaker 4>expert at household tasks. And while one lifestyle was already

0:15:42.760 --> 0:15:45.320
<v Speaker 4>appealing a lot more to her than the other, it

0:15:45.360 --> 0:15:48.240
<v Speaker 4>was only once she got married herself that she understood

0:15:48.280 --> 0:15:51.000
<v Speaker 4>what kind of wife and eventually mother she wanted to be.

0:15:51.960 --> 0:15:53.000
<v Speaker 4>How did you meet your husband?

0:15:53.280 --> 0:15:55.280
<v Speaker 5>I met my husband in one of the events that

0:15:55.320 --> 0:15:57.520
<v Speaker 5>I was working on with the music business, Yeah, the

0:15:57.560 --> 0:16:01.000
<v Speaker 5>music business, And he came over to the booth said hello, miss,

0:16:01.040 --> 0:16:03.200
<v Speaker 5>you know how much is this hat? And I said,

0:16:03.200 --> 0:16:05.440
<v Speaker 5>oh, I was twenty five. But then he said, oh, I

0:16:05.640 --> 0:16:07.840
<v Speaker 5>just came to talk to you. Yeah, so he was

0:16:07.880 --> 0:16:11.480
<v Speaker 5>like throwing his little shots and just being romantic and everything,

0:16:11.640 --> 0:16:13.280
<v Speaker 5>and it started from there.

0:16:13.280 --> 0:16:15.720
<v Speaker 4>In the love story, it was it love at first sight.

0:16:15.640 --> 0:16:15.920
<v Speaker 2>I think.

0:16:16.040 --> 0:16:18.640
<v Speaker 5>So it was like you just knew. He makes me

0:16:18.680 --> 0:16:22.960
<v Speaker 5>feel protected. I feel protected with him more than anything protected.

0:16:23.560 --> 0:16:26.760
<v Speaker 4>When they first met, Lupita's husband painted houses. They got

0:16:26.800 --> 0:16:29.280
<v Speaker 4>married in twenty fourteen, when she was twenty years old.

0:16:29.840 --> 0:16:33.840
<v Speaker 4>They bought their house shortly after, and then came two kids. Initially,

0:16:34.440 --> 0:16:36.600
<v Speaker 4>her husband didn't want her to be on social media

0:16:36.800 --> 0:16:37.200
<v Speaker 4>at all.

0:16:37.960 --> 0:16:39.160
<v Speaker 2>When I first got married.

0:16:39.440 --> 0:16:43.119
<v Speaker 5>My husband's rule, get rid of all your social media?

0:16:43.160 --> 0:16:45.160
<v Speaker 4>Really yeah, and how'd you feel about that? Then?

0:16:45.320 --> 0:16:46.040
<v Speaker 2>I did do it.

0:16:46.560 --> 0:16:50.160
<v Speaker 5>I was really big on Facebook back then. I think

0:16:50.160 --> 0:16:53.080
<v Speaker 5>I have one video that I saved before he deleted everything.

0:16:53.760 --> 0:16:55.640
<v Speaker 5>But I said, okay, you know what, this is not

0:16:55.720 --> 0:16:58.120
<v Speaker 5>meant for me. Social media's getting gone for me.

0:16:58.600 --> 0:17:01.160
<v Speaker 2>So I stopped. You know, that was his what year

0:17:01.280 --> 0:17:05.200
<v Speaker 2>was that? That was maybe like twenty fifteen. So I

0:17:05.400 --> 0:17:05.920
<v Speaker 2>deleted it.

0:17:06.080 --> 0:17:08.600
<v Speaker 5>But for some reason, after we had our children, I said, hey,

0:17:09.640 --> 0:17:13.440
<v Speaker 5>I already had my children. How do you feel if

0:17:13.520 --> 0:17:16.480
<v Speaker 5>I jumped back and children? No, No, a lot of

0:17:16.520 --> 0:17:19.040
<v Speaker 5>people are going to see my family how they're going

0:17:19.119 --> 0:17:19.480
<v Speaker 5>to feel.

0:17:20.400 --> 0:17:22.440
<v Speaker 4>What was he nervous his family was going to feel.

0:17:22.640 --> 0:17:26.560
<v Speaker 2>You know, just like attention more than anything.

0:17:26.640 --> 0:17:29.800
<v Speaker 5>Attention because that's what people see social media, so you

0:17:29.840 --> 0:17:30.359
<v Speaker 5>want attention.

0:17:31.119 --> 0:17:34.040
<v Speaker 4>And at that point, did you know you wanted to

0:17:34.040 --> 0:17:35.800
<v Speaker 4>be a housewife or it was like after meeting him,

0:17:35.840 --> 0:17:37.280
<v Speaker 4>you're like, oh, I could be a housewife.

0:17:37.520 --> 0:17:39.399
<v Speaker 5>It was like a tug of warp at first, and

0:17:40.040 --> 0:17:42.840
<v Speaker 5>we were like fighting because I was testing new waters.

0:17:43.000 --> 0:17:45.280
<v Speaker 5>I saw growing up that my mother had all the

0:17:45.520 --> 0:17:48.720
<v Speaker 5>pants and all this power, so I said, I have

0:17:48.840 --> 0:17:50.119
<v Speaker 5>to administer the money.

0:17:50.520 --> 0:17:52.159
<v Speaker 2>I have to do this, I have to do that.

0:17:53.200 --> 0:17:55.840
<v Speaker 5>So he was just like, this is not the way

0:17:55.920 --> 0:17:59.760
<v Speaker 5>that I grew up. It was like very like clashing.

0:18:01.040 --> 0:18:02.960
<v Speaker 5>And then as time, I don't know if it was

0:18:03.000 --> 0:18:05.320
<v Speaker 5>meant to be. I saw a TikTok saying, you know,

0:18:05.560 --> 0:18:08.720
<v Speaker 5>let a man be a man and the woman be

0:18:09.040 --> 0:18:12.240
<v Speaker 5>a woman. Take it down a little bit and like

0:18:12.760 --> 0:18:14.119
<v Speaker 5>be a little bit submissive.

0:18:14.560 --> 0:18:16.720
<v Speaker 2>But it was a woman that was very motivational.

0:18:17.000 --> 0:18:19.480
<v Speaker 5>It was a Mexican woman and she was said, why

0:18:19.560 --> 0:18:21.840
<v Speaker 5>are you trying to take on a role of a

0:18:21.960 --> 0:18:24.800
<v Speaker 5>man when you already have the role of being a mother,

0:18:25.200 --> 0:18:27.119
<v Speaker 5>taking care of kids, and you want to add on

0:18:27.240 --> 0:18:32.200
<v Speaker 5>to be doing what the man does. So I said, relax,

0:18:33.800 --> 0:18:35.680
<v Speaker 5>let him lead. Let's see where it goes.

0:18:36.359 --> 0:18:38.080
<v Speaker 4>How did that change your life? Like, how did that

0:18:38.160 --> 0:18:38.840
<v Speaker 4>actually play out?

0:18:39.280 --> 0:18:44.359
<v Speaker 5>I'm in peace. I'm in peace because when you're a woman,

0:18:44.680 --> 0:18:47.520
<v Speaker 5>you already have enough. And then telling him how to

0:18:47.640 --> 0:18:50.159
<v Speaker 5>run the house, telling him what to do, just let

0:18:50.280 --> 0:18:53.520
<v Speaker 5>him be a man, let him lead you, and yeah,

0:18:53.560 --> 0:18:55.520
<v Speaker 5>it has work. The more I shut up, I know

0:18:55.600 --> 0:18:57.800
<v Speaker 5>it sounds bad, but the more that I shut up

0:18:57.840 --> 0:19:00.000
<v Speaker 5>and stop whining, I see.

0:18:59.840 --> 0:19:00.600
<v Speaker 2>That it works.

0:19:09.200 --> 0:19:12.639
<v Speaker 4>Eventually, Lupita's husband, Kevin, softened to the idea of Lupita

0:19:12.760 --> 0:19:15.439
<v Speaker 4>making videos again. She said that once he saw how

0:19:15.520 --> 0:19:17.879
<v Speaker 4>passionate she was about it, he became okay with it.

0:19:18.640 --> 0:19:20.760
<v Speaker 4>I later spoke to Kevin on the phone to get

0:19:20.800 --> 0:19:23.040
<v Speaker 4>his side of the story, and I asked him why

0:19:23.119 --> 0:19:25.000
<v Speaker 4>he deleted all of Lupita's social media.

0:19:25.640 --> 0:19:27.919
<v Speaker 7>I don't know, if it's just like mature.

0:19:28.440 --> 0:19:30.760
<v Speaker 4>He said that he was nineteen and immature at the time.

0:19:31.240 --> 0:19:33.280
<v Speaker 4>He also told me that he likes that Lupita takes

0:19:33.359 --> 0:19:35.879
<v Speaker 4>on a traditional role at the home and it's how

0:19:35.920 --> 0:19:38.119
<v Speaker 4>he was raised, so he thinks it's normal.

0:19:38.600 --> 0:19:41.760
<v Speaker 5>But I'm not like the traditional men like a great

0:19:41.840 --> 0:19:45.000
<v Speaker 5>web or something like that. I'm more like shield did

0:19:45.080 --> 0:19:45.639
<v Speaker 5>you grow up with?

0:19:45.720 --> 0:19:48.119
<v Speaker 4>That was your mom like the housekeeper at home and

0:19:48.200 --> 0:19:49.240
<v Speaker 4>your dad made the money.

0:19:49.800 --> 0:19:52.200
<v Speaker 6>Yes, for me, that's something I see all my life.

0:19:52.280 --> 0:19:55.480
<v Speaker 6>So for me, it's like something normal. I don't feel like, oh, really,

0:19:55.520 --> 0:19:57.720
<v Speaker 6>they have to do it because that's the job or

0:19:57.800 --> 0:19:58.280
<v Speaker 6>something like that.

0:19:58.560 --> 0:20:01.880
<v Speaker 4>She does, so I like, yeah, like you wouldn't want

0:20:01.880 --> 0:20:04.399
<v Speaker 4>to force someone in that situation, but if they like it,

0:20:04.520 --> 0:20:08.960
<v Speaker 4>you like it. Yes. He also said that now he's

0:20:09.040 --> 0:20:11.879
<v Speaker 4>really supportive of her videos and thinks it's cool that

0:20:11.960 --> 0:20:14.280
<v Speaker 4>she's making her own money from something that she loves

0:20:14.359 --> 0:20:16.520
<v Speaker 4>to do, and that all the money she makes he

0:20:16.600 --> 0:20:19.560
<v Speaker 4>wants her to keep for herself. In the next five years,

0:20:19.680 --> 0:20:22.920
<v Speaker 4>Lupita told me she sees herself expanding into creating a

0:20:23.000 --> 0:20:27.760
<v Speaker 4>business selling her own products leggings and health supplements. Today,

0:20:27.960 --> 0:20:30.320
<v Speaker 4>she settled into her routine. She wakes up at four

0:20:30.359 --> 0:20:33.119
<v Speaker 4>in the morning, makes lunch for her husband, takes her

0:20:33.200 --> 0:20:36.399
<v Speaker 4>kids to school, goes to the gym, keeps making content

0:20:36.440 --> 0:20:38.679
<v Speaker 4>while her kids are at school, and then picks them up.

0:20:39.840 --> 0:20:40.600
<v Speaker 4>Do you get lonely?

0:20:41.160 --> 0:20:41.280
<v Speaker 6>Uh?

0:20:42.119 --> 0:20:45.160
<v Speaker 5>I think before I had my kids, I was lonely.

0:20:45.920 --> 0:20:50.040
<v Speaker 5>I think now I'm very comfortable with being alone. I

0:20:50.160 --> 0:20:54.120
<v Speaker 5>think that's my strength. I think right now my weakness

0:20:54.359 --> 0:20:58.320
<v Speaker 5>is to socialize. Now I'm too comfortable with being alone

0:20:58.920 --> 0:21:02.840
<v Speaker 5>too much that I need to like socialize more because

0:21:02.840 --> 0:21:03.240
<v Speaker 5>I need to.

0:21:05.160 --> 0:21:05.920
<v Speaker 2>Know what's going on.

0:21:06.200 --> 0:21:08.040
<v Speaker 4>Do you feel like social media is your community?

0:21:08.359 --> 0:21:08.560
<v Speaker 2>Yes?

0:21:09.520 --> 0:21:12.240
<v Speaker 5>Yes, social media is my community for sure. I enjoy

0:21:12.480 --> 0:21:12.920
<v Speaker 5>very much.

0:21:14.080 --> 0:21:17.800
<v Speaker 4>I want us to know about Lupita's politics. I saw

0:21:17.880 --> 0:21:19.720
<v Speaker 4>a post of hers where she was at an anti

0:21:19.800 --> 0:21:22.840
<v Speaker 4>ICE rally in Fresno, but as my interview went on

0:21:22.960 --> 0:21:25.119
<v Speaker 4>with her, I had a hard time parsing out what

0:21:25.280 --> 0:21:28.280
<v Speaker 4>exactly her political position was. On the one hand, she

0:21:28.359 --> 0:21:31.240
<v Speaker 4>did seem very concerned about the immigration system in the

0:21:31.359 --> 0:21:32.040
<v Speaker 4>United States.

0:21:32.680 --> 0:21:37.080
<v Speaker 5>I think ICE should really try to help the Mexican

0:21:37.119 --> 0:21:40.520
<v Speaker 5>community just in general. I think people should be able

0:21:40.600 --> 0:21:44.440
<v Speaker 5>to be here free if you're paying taxes, and the criminals,

0:21:44.640 --> 0:21:48.280
<v Speaker 5>obviously they should be deported. But I think everyone has

0:21:48.440 --> 0:21:51.520
<v Speaker 5>the right to have an opportunity to better their life.

0:21:52.280 --> 0:21:55.640
<v Speaker 4>But Lupita also raise concern about an issue that's basically

0:21:55.760 --> 0:21:58.879
<v Speaker 4>become a bell weather for MAGA women. What are the

0:21:58.920 --> 0:22:00.000
<v Speaker 4>issues you most care about?

0:22:01.280 --> 0:22:05.200
<v Speaker 5>Child trafficking. I think that one hits my soul. I

0:22:05.320 --> 0:22:06.920
<v Speaker 5>don't think a lot of people talk about it.

0:22:08.160 --> 0:22:11.359
<v Speaker 4>In twenty twenty, the hashtag save the Children became viral

0:22:11.440 --> 0:22:14.919
<v Speaker 4>as a part of a QAnon conspiracy that liberal politicians

0:22:14.960 --> 0:22:18.920
<v Speaker 4>and celebrities like Barack Obama, Lady Gaga, Hillary Clinton, and

0:22:19.040 --> 0:22:21.800
<v Speaker 4>others were part of a cabal of elites who are

0:22:21.880 --> 0:22:26.359
<v Speaker 4>pedophiles and child murderers. Since then, there's been sustained panic

0:22:26.480 --> 0:22:28.720
<v Speaker 4>about child trafficking, especially online.

0:22:29.920 --> 0:22:36.560
<v Speaker 5>I think we are failing our kids because child trafficking.

0:22:39.520 --> 0:22:41.960
<v Speaker 5>Just because these kids are getting trafficked and you have

0:22:42.119 --> 0:22:45.080
<v Speaker 5>your kids at home doesn't mean it doesn't affect you.

0:22:45.880 --> 0:22:49.120
<v Speaker 5>It affects you because now you can't take your kids

0:22:49.320 --> 0:22:52.040
<v Speaker 5>and just leave them anywhere. You can't trust anybody.

0:22:52.840 --> 0:22:55.719
<v Speaker 4>Nubia told me that she had voted for Joe Biden,

0:22:56.320 --> 0:22:59.480
<v Speaker 4>but was quickly disillusioned by how expensive everything was during

0:22:59.520 --> 0:23:04.280
<v Speaker 4>his term. She became cynical, who did you vote for

0:23:04.440 --> 0:23:05.639
<v Speaker 4>in the last presidential election?

0:23:06.720 --> 0:23:09.040
<v Speaker 5>To be honest, if I'm completely honest with you, I

0:23:09.160 --> 0:23:13.800
<v Speaker 5>didn't really vote. I think either way v bothe of

0:23:13.880 --> 0:23:18.800
<v Speaker 5>the presidents are going to do as they wish, whatever's

0:23:18.880 --> 0:23:22.520
<v Speaker 5>best for them. I think we've seen that they really

0:23:22.640 --> 0:23:26.439
<v Speaker 5>haven't done anything to help the people, but make everything

0:23:26.600 --> 0:23:31.160
<v Speaker 5>rise so expensive living. So at the end of the day,

0:23:31.200 --> 0:23:33.080
<v Speaker 5>I think that they're going to do what they want

0:23:33.119 --> 0:23:34.800
<v Speaker 5>to do, whether you vote for them or this.

0:23:35.560 --> 0:23:37.560
<v Speaker 4>Like neither of the candidates inspired you.

0:23:37.720 --> 0:23:37.920
<v Speaker 2>Yeah.

0:23:38.000 --> 0:23:45.560
<v Speaker 4>Basically leaving Presno, I had a belly full of delicious

0:23:45.640 --> 0:23:48.440
<v Speaker 4>cheese soup made by Lupita and was feeling a mix

0:23:48.560 --> 0:23:53.320
<v Speaker 4>of warmth and weariness. Lupita had been so welcoming. She

0:23:53.520 --> 0:23:56.040
<v Speaker 4>was as charming in person as she is in her videos.

0:23:56.880 --> 0:23:59.399
<v Speaker 4>I also felt I fully understood what drew her to

0:23:59.520 --> 0:24:03.960
<v Speaker 4>her person sense of traditional values. While Lupita's messaging is

0:24:04.040 --> 0:24:07.560
<v Speaker 4>decidedly not feminist, especially what she has to say about

0:24:07.640 --> 0:24:11.440
<v Speaker 4>submitting to her husband, her personal narrative goes with the

0:24:11.600 --> 0:24:14.960
<v Speaker 4>larger theory that the rise of popularity of tradwife content

0:24:15.600 --> 0:24:19.720
<v Speaker 4>is a reaction to third wave feminism. Women made many

0:24:19.840 --> 0:24:23.680
<v Speaker 4>professional gains, but not necessarily gains in the domestic sphere,

0:24:24.440 --> 0:24:27.320
<v Speaker 4>often creating a double work day for women with families.

0:24:28.119 --> 0:24:30.840
<v Speaker 4>The tradwife is a rejection of that, an attempt to

0:24:30.880 --> 0:24:34.560
<v Speaker 4>create more labor equity in the relationship. In some ways,

0:24:34.800 --> 0:24:37.920
<v Speaker 4>it seems like it's working for Lupita, but spending so

0:24:38.080 --> 0:24:41.760
<v Speaker 4>much time alone at home is isolating and means that

0:24:41.920 --> 0:24:44.160
<v Speaker 4>one of the primary ways she interacts with the world

0:24:44.480 --> 0:24:48.200
<v Speaker 4>is through her phone. I was concerned about the trustworthiness

0:24:48.320 --> 0:24:53.840
<v Speaker 4>of the information she was getting through social media. I

0:24:53.880 --> 0:24:56.560
<v Speaker 4>called Lupita several months later to do some fact checking

0:24:56.600 --> 0:24:59.119
<v Speaker 4>about her own story, and she mentioned to me that

0:24:59.200 --> 0:25:02.119
<v Speaker 4>she's a fan of cam Owens, the far right commentator,

0:25:02.840 --> 0:25:05.320
<v Speaker 4>and also that she's really concerned about the murder of

0:25:05.440 --> 0:25:11.440
<v Speaker 4>children in Gaza. She even posted about its uses as

0:25:11.480 --> 0:25:20.719
<v Speaker 4>personas Inocentes, Lubida continued to defy categorization. Her political beliefs

0:25:20.800 --> 0:25:25.320
<v Speaker 4>don't appear rooted in democratic or Republican ideology, but instead

0:25:25.359 --> 0:25:29.000
<v Speaker 4>seem like a new concoction curated by the algorithm that

0:25:29.119 --> 0:25:32.800
<v Speaker 4>feeds the content on her for you page. She ended

0:25:32.840 --> 0:25:34.920
<v Speaker 4>the call by telling me that our time together meant

0:25:34.960 --> 0:25:37.399
<v Speaker 4>a lot to her. She told me that she feels

0:25:37.440 --> 0:25:39.680
<v Speaker 4>like she's in a new chapter of her life where

0:25:39.720 --> 0:25:41.800
<v Speaker 4>she wants to meet more people in person and quote

0:25:41.840 --> 0:25:44.359
<v Speaker 4>spread her wings. She told me that she's open to

0:25:44.440 --> 0:25:47.080
<v Speaker 4>voting in the future if there's a candidate she feels

0:25:47.160 --> 0:25:50.960
<v Speaker 4>wants to make the lives of immigrants and families safer, healthier,

0:25:51.160 --> 0:25:55.400
<v Speaker 4>and better. I found myself nodding along, kind of surprised

0:25:56.480 --> 0:25:59.440
<v Speaker 4>that the world Lubida ultimately wants to live in is

0:25:59.520 --> 0:26:00.920
<v Speaker 4>one that I want to live into.

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<v Speaker 1>Coming up in the next two weeks of our special

0:26:32.680 --> 0:26:37.560
<v Speaker 1>collaboration with Elieist, social media isn't the only force influencing

0:26:37.760 --> 0:26:42.800
<v Speaker 1>Latino attitudes in this country. There's something else, hope, or

0:26:42.840 --> 0:26:44.600
<v Speaker 1>maybe the loss of it when it comes to the

0:26:44.640 --> 0:26:48.359
<v Speaker 1>American dream. But is the American dream being replaced by

0:26:48.400 --> 0:26:51.320
<v Speaker 1>the Mexican dream. Then later, we're going to take a

0:26:51.440 --> 0:26:56.000
<v Speaker 1>deep dive into a debate that's happening among Latino pollsters,

0:26:56.600 --> 0:26:58.560
<v Speaker 1>and we're going to look at the role that data

0:26:58.720 --> 0:27:02.159
<v Speaker 1>and messaging played in the last election and how that

0:27:02.359 --> 0:27:16.159
<v Speaker 1>influenced Latinos and their votes. This episode was written and

0:27:16.240 --> 0:27:20.159
<v Speaker 1>produced by Antonio Sejuido, the host of Imperfect Paradise. It

0:27:20.359 --> 0:27:24.440
<v Speaker 1>was edited by Maria Garcia and Marlon Bishop. Senior producers

0:27:24.480 --> 0:27:29.040
<v Speaker 1>for this episode were Emily Geren and Natalie Chovnowski. Production

0:27:29.200 --> 0:27:32.800
<v Speaker 1>help from Monica Moreles, Garcia, and James Chow. It was

0:27:32.920 --> 0:27:36.840
<v Speaker 1>mixed by Stephanie Lebau and Julia Cruso from Latino USA.

0:27:37.440 --> 0:27:40.719
<v Speaker 1>Fact checking for this episode by Roxanna Guire. The Latino

0:27:40.840 --> 0:27:46.400
<v Speaker 1>USA team also includes Fernanda Chavari, Jessica Ellis, Dominique Innestrosa,

0:27:46.600 --> 0:27:51.760
<v Speaker 1>Victoria Estrada, Renaldo Leanos Junior, Andre Lopez Gruzzado, Luis Luna,

0:27:51.960 --> 0:27:56.280
<v Speaker 1>Marta Martinez, j J. Carubin, Dasha sannoal Nour Saudi and

0:27:56.440 --> 0:28:00.600
<v Speaker 1>Nancy Trujillo, Penileamirez, Marlon Bishop, Marie Garzi I are co

0:28:00.800 --> 0:28:05.080
<v Speaker 1>executive producers and I'm Your Host Marieno Hosa. Catherine Mailhouse

0:28:05.280 --> 0:28:09.480
<v Speaker 1>is executive producer of Imperfect Paradise, also the director of

0:28:09.560 --> 0:28:13.480
<v Speaker 1>content Development Astella Proximayes Chao.

0:28:18.119 --> 0:28:22.760
<v Speaker 5>Latino USA is made possible in part by California Endowment

0:28:23.119 --> 0:28:26.400
<v Speaker 5>building a Strong State by improving the health of all Californians,

0:28:27.119 --> 0:28:32.560
<v Speaker 5>Skyline Foundation, and funding for Latino USA's coverage of a

0:28:32.640 --> 0:28:35.280
<v Speaker 5>Culture of Health is made possible in part by a

0:28:35.320 --> 0:28:37.520
<v Speaker 5>grant from the Robert Wood Johnson Foundation