1 00:00:04,480 --> 00:00:06,720 Speaker 1: Everybody is Bill Courtney with the Army and normal folks. 2 00:00:06,800 --> 00:00:11,880 Speaker 1: Welcome to Shop Talk. Number eighty one. All right, what 3 00:00:11,920 --> 00:00:15,840 Speaker 1: players were number eighty one? Bill? Oh gosh? An eighty one? 4 00:00:16,760 --> 00:00:20,560 Speaker 1: I'm is there a famous one I should know? Yeah, 5 00:00:20,560 --> 00:00:23,680 Speaker 1: there's a couple eighty one I don't know. 6 00:00:23,960 --> 00:00:29,640 Speaker 2: Randy Moss, oh gosh, Torell Owens Wow, Tim Brown Wow. 7 00:00:29,840 --> 00:00:32,400 Speaker 2: And Kobe scored eighty one points in a game which 8 00:00:32,400 --> 00:00:33,919 Speaker 2: I forgot about and is crazy. 9 00:00:34,159 --> 00:00:36,159 Speaker 1: Yeah, and it was real late in his career. I 10 00:00:36,200 --> 00:00:38,959 Speaker 1: think I think he was good, but yeah, I don't know. 11 00:00:39,200 --> 00:00:41,639 Speaker 1: All Right, Well, there's eighty one. We're going to keep 12 00:00:41,680 --> 00:00:42,040 Speaker 1: doing that. 13 00:00:42,200 --> 00:00:44,720 Speaker 2: He also became Catholic before he died. He also what 14 00:00:44,840 --> 00:00:48,320 Speaker 2: became Catholic before he died? Proud Catholic moment. Really, Actually, 15 00:00:48,320 --> 00:00:50,040 Speaker 2: we should tell Kobe's story would be a good Shop 16 00:00:50,040 --> 00:00:51,080 Speaker 2: Talks turn around story. 17 00:00:51,120 --> 00:00:53,559 Speaker 1: Okay, well now we got now we got three upcoming. 18 00:00:54,040 --> 00:00:56,880 Speaker 1: His redemption story is pretty wild. I do want to 19 00:00:56,880 --> 00:00:59,600 Speaker 1: hear that you don't know what? No, don't blow. It 20 00:01:00,320 --> 00:01:02,520 Speaker 1: was like shooting on his wife, like, well, I know 21 00:01:02,680 --> 00:01:05,760 Speaker 1: that I don't know them show. Yeah, I only know 22 00:01:05,880 --> 00:01:08,640 Speaker 1: the black mom but bad part. Yeah, oh yeah, there's 23 00:01:08,640 --> 00:01:10,640 Speaker 1: a good story there. Okay, well we'll hear it. But 24 00:01:10,840 --> 00:01:13,040 Speaker 1: let's do a shop talk. It's never too late, It's 25 00:01:13,160 --> 00:01:18,440 Speaker 1: never too late. Today Alex is going to talk about 26 00:01:18,440 --> 00:01:22,320 Speaker 1: the contribution gap and what we're doing about it. So, uh, 27 00:01:22,959 --> 00:01:28,560 Speaker 1: you're gonna have the distinct pleasure of Alex's voice right 28 00:01:28,600 --> 00:01:48,560 Speaker 1: after we returned from these brief messages from our generous sponsors. Okay, everybody, 29 00:01:48,640 --> 00:01:51,920 Speaker 1: welcome back. Shop talking. No Brady one in honor of 30 00:01:53,960 --> 00:01:56,480 Speaker 1: I think I think we're gonna make an honor to Islance. 31 00:01:57,000 --> 00:01:59,760 Speaker 1: It was a bad, bad man, that guy could play. 32 00:02:00,120 --> 00:02:03,640 Speaker 1: I loved him. In just a second, you're going to 33 00:02:03,680 --> 00:02:08,920 Speaker 1: get your fill of mister Cortez as he discusses the 34 00:02:09,000 --> 00:02:12,120 Speaker 1: contribution gap and what we're doing about it. 35 00:02:12,840 --> 00:02:16,680 Speaker 2: We still cannot discuss who we've been acquired by, but 36 00:02:16,960 --> 00:02:19,760 Speaker 2: when we do discuss it, it will be exciting. And with 37 00:02:19,880 --> 00:02:22,280 Speaker 2: these people who have acquired us, I've spent a lot 38 00:02:22,280 --> 00:02:24,960 Speaker 2: of time with this new team thinking about the future, 39 00:02:26,080 --> 00:02:30,200 Speaker 2: and they work with this great researcher called Todd Rose 40 00:02:30,880 --> 00:02:34,440 Speaker 2: from this group called Populous, and he's got this fascinating 41 00:02:34,520 --> 00:02:37,280 Speaker 2: research that seventy percent of people say they want to 42 00:02:37,360 --> 00:02:40,720 Speaker 2: contribute in their communities, but only thirty percent feel like 43 00:02:40,720 --> 00:02:44,960 Speaker 2: they actually are, So that is a massive contribution gap 44 00:02:45,000 --> 00:02:48,400 Speaker 2: in the country. I think you've you've talked about that before, 45 00:02:48,480 --> 00:02:50,600 Speaker 2: maybe with you. I don't know how much we've talked 46 00:02:50,600 --> 00:02:52,760 Speaker 2: about it on the show or not, but. 47 00:02:52,880 --> 00:02:56,560 Speaker 1: Yeah, but basically, everybody wants to do something, but very 48 00:02:56,639 --> 00:02:58,160 Speaker 1: few do or feel like they can. 49 00:02:58,360 --> 00:03:01,400 Speaker 2: Yep, And so all that's what we are trying to 50 00:03:01,400 --> 00:03:03,840 Speaker 2: solve against with an army and normal folks. And kind 51 00:03:03,840 --> 00:03:06,720 Speaker 2: of our two future strategies to solve against it is 52 00:03:06,760 --> 00:03:10,280 Speaker 2: to number one, build the leading entertainment platform about service, 53 00:03:11,080 --> 00:03:14,160 Speaker 2: which is a crazy vision. And so how I talk 54 00:03:14,200 --> 00:03:16,600 Speaker 2: about it these days is if you're familiar with Cody Sanchez, 55 00:03:16,600 --> 00:03:19,079 Speaker 2: she's kind of the boring businesses person and she's completely 56 00:03:19,120 --> 00:03:22,120 Speaker 2: crushing that space. Arthur Brooks is well known as the 57 00:03:22,120 --> 00:03:25,400 Speaker 2: Happiness guy and owns that space. People like Jocko Willink 58 00:03:25,440 --> 00:03:27,880 Speaker 2: and David Goggins are kind of the Discipline is Freedom 59 00:03:28,280 --> 00:03:31,680 Speaker 2: type people, and yet surprisingly there's no one who really 60 00:03:31,680 --> 00:03:34,760 Speaker 2: owns the service space and the public consciousness. So there 61 00:03:34,800 --> 00:03:37,160 Speaker 2: is a big opportunity there for us, as an army 62 00:03:37,160 --> 00:03:40,200 Speaker 2: of normal folks to achieve that, and it's not ultimately 63 00:03:40,240 --> 00:03:42,360 Speaker 2: just to achieve it for that end. The real end 64 00:03:42,400 --> 00:03:44,880 Speaker 2: of it is to make contribution easier for people in 65 00:03:44,920 --> 00:03:48,160 Speaker 2: your community. And then the second one is to build 66 00:03:48,320 --> 00:03:51,600 Speaker 2: the leading service club in America. What to build the 67 00:03:51,680 --> 00:03:53,760 Speaker 2: leading service club in America? 68 00:03:53,960 --> 00:03:58,360 Speaker 1: The local chapters. So we want to build the Quantas, 69 00:03:58,480 --> 00:04:00,000 Speaker 1: the Optimist and all those. 70 00:04:00,520 --> 00:04:02,240 Speaker 2: Well, I don't know if you want to say we overcome. 71 00:04:02,360 --> 00:04:06,120 Speaker 2: We can work with all these people. Yeah, I mean, 72 00:04:06,200 --> 00:04:06,800 Speaker 2: come on, build. 73 00:04:06,840 --> 00:04:10,120 Speaker 1: It's not a competition. No, we're doing We're doing it 74 00:04:10,480 --> 00:04:12,960 Speaker 1: for you. I was I know that. I was just 75 00:04:13,040 --> 00:04:16,720 Speaker 1: letting you speak to it. God, they're just so politically 76 00:04:16,720 --> 00:04:18,760 Speaker 1: incorrected or comes out of your mouth. Yeah. 77 00:04:19,960 --> 00:04:23,800 Speaker 2: But actually on that point, like Rotaries lost one hundred 78 00:04:23,839 --> 00:04:27,159 Speaker 2: thousand members in the last twenty years, Quantas lins jc's 79 00:04:27,320 --> 00:04:30,000 Speaker 2: and even outside of that, like church membership as a client, 80 00:04:30,080 --> 00:04:33,359 Speaker 2: you know, massively, like this whole space of associating with 81 00:04:33,400 --> 00:04:33,960 Speaker 2: other people. 82 00:04:34,440 --> 00:04:38,840 Speaker 1: I really Rotary and Jackson, Tennessee or a friend of mine, 83 00:04:38,880 --> 00:04:42,839 Speaker 1: they he's member, and it reminded me of how valuable. 84 00:04:43,640 --> 00:04:45,839 Speaker 1: You know, it's once a month meeting they get together, 85 00:04:45,880 --> 00:04:48,120 Speaker 1: but they do try to do good things for the community. 86 00:04:48,120 --> 00:04:52,680 Speaker 1: But the point is they are community you know what 87 00:04:52,680 --> 00:04:54,800 Speaker 1: I mean. I mean, they're catching up with each other, 88 00:04:54,880 --> 00:04:59,359 Speaker 1: they're you know, I mean there. It's sad that so 89 00:04:59,440 --> 00:05:03,520 Speaker 1: many people have fallen have fallen out of those social 90 00:05:03,600 --> 00:05:07,680 Speaker 1: networking clubs that seek to do stuff in their communities, 91 00:05:07,760 --> 00:05:08,720 Speaker 1: and they're doing great work. 92 00:05:08,760 --> 00:05:10,000 Speaker 2: Like I don't know if we've mentioned this in a 93 00:05:10,000 --> 00:05:12,320 Speaker 2: shop talk, but the listener the other day who emailed 94 00:05:12,400 --> 00:05:15,200 Speaker 2: us who's part of a Kawanis club in Louisiana, and 95 00:05:15,240 --> 00:05:17,240 Speaker 2: you heard the sleep and Heavenly Peace story, and then 96 00:05:17,240 --> 00:05:19,359 Speaker 2: they built thirty three beds for kids, you know, so 97 00:05:19,680 --> 00:05:20,800 Speaker 2: in their community without them. 98 00:05:20,839 --> 00:05:23,159 Speaker 1: So I mean a lot of these chapters are doing incredible. 99 00:05:23,240 --> 00:05:25,400 Speaker 1: I think it's important to remember that the Rotary Club 100 00:05:25,480 --> 00:05:29,400 Speaker 1: was instrumental in stamping out polio ye childhood bolio back 101 00:05:29,440 --> 00:05:32,960 Speaker 1: long ago. I mean, their goal was to eradicate polio 102 00:05:32,960 --> 00:05:36,880 Speaker 1: from the world, and they pretty much money, they pretty 103 00:05:36,920 --> 00:05:39,360 Speaker 1: much achieved They pretty much achieved it. Yeah, so why 104 00:05:39,400 --> 00:05:41,640 Speaker 1: wouldn't it be something we continue to invest our time 105 00:05:41,680 --> 00:05:46,719 Speaker 1: and effort in. But the point is we will have 106 00:05:47,279 --> 00:05:51,320 Speaker 1: hopefully we're working hard to grow organizations like that too. Yep. 107 00:05:51,600 --> 00:05:54,880 Speaker 2: So those are our two strategies, and those strategies are 108 00:05:54,920 --> 00:05:57,720 Speaker 2: both working against what we've outlined is the three barriers 109 00:05:57,760 --> 00:06:02,719 Speaker 2: to contribution. So the first barrier I call disillusionment. So 110 00:06:02,839 --> 00:06:05,160 Speaker 2: right now, fifty two percent of Americans say we can't 111 00:06:05,160 --> 00:06:08,400 Speaker 2: solve our country's problems. And so if you believe that, 112 00:06:08,440 --> 00:06:10,480 Speaker 2: what you do is you withdraw from the public square. 113 00:06:11,080 --> 00:06:13,360 Speaker 2: You watch Netflix, you go on vacation with your family, 114 00:06:13,400 --> 00:06:15,640 Speaker 2: you go to the Old Miss Game, you go if 115 00:06:15,640 --> 00:06:17,600 Speaker 2: you can play golf, all these things like, hey, if 116 00:06:17,600 --> 00:06:20,560 Speaker 2: we can't solve our country's problems, might as well go 117 00:06:20,600 --> 00:06:21,320 Speaker 2: do what I want to do. 118 00:06:21,360 --> 00:06:22,200 Speaker 1: I've got mine. 119 00:06:22,640 --> 00:06:24,880 Speaker 2: And even if I did this beautiful thing for one kid, 120 00:06:24,920 --> 00:06:27,839 Speaker 2: who cares, because we're still screwed in mass right. So 121 00:06:27,880 --> 00:06:31,440 Speaker 2: it's very understandable that people feel disillusioned right now, you know, 122 00:06:31,440 --> 00:06:32,159 Speaker 2: with where we're at. 123 00:06:32,160 --> 00:06:32,760 Speaker 1: But what I've. 124 00:06:32,640 --> 00:06:36,120 Speaker 2: Always loved about your original message, Bill, when I interviewed you, 125 00:06:36,560 --> 00:06:38,920 Speaker 2: is the message of an army and normal folks. If 126 00:06:38,960 --> 00:06:41,560 Speaker 2: each of us just do what we can together, we 127 00:06:41,640 --> 00:06:45,279 Speaker 2: can actually solve almost all of our countries problems. And 128 00:06:45,320 --> 00:06:48,800 Speaker 2: so that message has an opportunity to transform that disillusionment 129 00:06:48,880 --> 00:06:51,839 Speaker 2: into empowerment. So obviously we're doing that through the show 130 00:06:51,880 --> 00:06:55,240 Speaker 2: each week. The second barrier to contribution I call the 131 00:06:55,320 --> 00:06:58,520 Speaker 2: high cost of service, and so people feel like they're 132 00:06:58,560 --> 00:07:01,120 Speaker 2: too busy. I can't make a weekly commitment to do 133 00:07:01,160 --> 00:07:03,600 Speaker 2: something in my community. I can't make a weekly commitment 134 00:07:03,720 --> 00:07:06,520 Speaker 2: at the exact same time. Another example I love is 135 00:07:06,520 --> 00:07:10,679 Speaker 2: there's twelve thousand nonprofits in Memphis. How is anybody supposed 136 00:07:10,680 --> 00:07:12,440 Speaker 2: to sort through that and figure out what to do? 137 00:07:12,640 --> 00:07:16,160 Speaker 2: There's twelve thousands, there's twelve thousand, and even just take 138 00:07:16,160 --> 00:07:19,160 Speaker 2: a smaller example like Oxford, Misissippi, there's about twenty effective 139 00:07:19,160 --> 00:07:19,960 Speaker 2: nonprofits there. 140 00:07:20,000 --> 00:07:22,280 Speaker 1: Most people see that speaks to the fact that there's 141 00:07:22,320 --> 00:07:26,120 Speaker 1: a bunch of bloody do goods yep, as micro would say, 142 00:07:26,560 --> 00:07:30,840 Speaker 1: But how effective are they as a bunch of disconnected 143 00:07:33,080 --> 00:07:36,240 Speaker 1: you know, veins. What would it look like if it 144 00:07:36,560 --> 00:07:37,960 Speaker 1: became this United army? 145 00:07:38,400 --> 00:07:41,160 Speaker 2: Well, and so take those twelve thousand bloody do goods. 146 00:07:42,480 --> 00:07:44,880 Speaker 2: They don't have most of them, don't have enough of 147 00:07:44,920 --> 00:07:46,520 Speaker 2: an army in normal folks behind them. 148 00:07:46,560 --> 00:07:46,920 Speaker 1: That's right. 149 00:07:46,960 --> 00:07:49,240 Speaker 2: So if you look at that big contribution gap you 150 00:07:49,240 --> 00:07:51,920 Speaker 2: know of forty points, right, imagine you're able to close 151 00:07:51,960 --> 00:07:55,320 Speaker 2: the contribution gap and you have an army activating behind 152 00:07:55,320 --> 00:07:56,200 Speaker 2: these nonprofits. 153 00:07:56,200 --> 00:07:59,120 Speaker 1: How different would things look now? Sense? 154 00:07:59,120 --> 00:08:01,800 Speaker 2: And so how we're we're trying to lower the cost 155 00:08:01,840 --> 00:08:03,680 Speaker 2: of service, and so the way we're doing it through 156 00:08:03,680 --> 00:08:06,760 Speaker 2: the storytelling each week to inspire people like people like 157 00:08:06,840 --> 00:08:09,000 Speaker 2: you are doing interesting stuff like this, you can do 158 00:08:09,080 --> 00:08:09,400 Speaker 2: this too. 159 00:08:09,440 --> 00:08:10,520 Speaker 1: They're no different from you. 160 00:08:11,080 --> 00:08:13,200 Speaker 2: And then I really love your line that honestly has 161 00:08:13,200 --> 00:08:15,840 Speaker 2: become the basis of a lot of our work. Is 162 00:08:16,040 --> 00:08:19,760 Speaker 2: magic happens when your passions and your skill sets needed opportunity. 163 00:08:20,200 --> 00:08:22,200 Speaker 1: And so even outside of the models, that's a pretty 164 00:08:22,200 --> 00:08:25,640 Speaker 1: good line. I made that up like that, except you 165 00:08:25,720 --> 00:08:26,440 Speaker 1: keep screwing it up. 166 00:08:26,480 --> 00:08:28,960 Speaker 2: Still, I'm trying to convince you you guys have seeing discipline, 167 00:08:29,000 --> 00:08:31,800 Speaker 2: because then you've got to define discipline, which is a 168 00:08:31,800 --> 00:08:32,360 Speaker 2: waste of time. 169 00:08:32,360 --> 00:08:35,160 Speaker 1: You should say discipline is the correct word. 170 00:08:34,960 --> 00:08:36,600 Speaker 2: I know, but the cleaner way to say it is 171 00:08:36,600 --> 00:08:38,000 Speaker 2: your passions and your skill sets. 172 00:08:38,080 --> 00:08:40,520 Speaker 1: Or maybe people should learn what's yours dictionary? 173 00:08:41,120 --> 00:08:42,960 Speaker 2: You know, but they think about the other discipline. That's 174 00:08:42,960 --> 00:08:46,320 Speaker 2: why you got to define it. Okay, passions and skill sets. Okay, 175 00:08:46,520 --> 00:08:49,080 Speaker 2: maybe skill sets. I don't like skill sets, that's too. 176 00:08:50,120 --> 00:08:51,560 Speaker 2: Skill set fills. 177 00:08:51,520 --> 00:08:55,600 Speaker 1: Passions and passions and abilities skill set. Yeah, we'll figure 178 00:08:55,640 --> 00:08:58,000 Speaker 1: it out. Okay, okay, but go ahead. So I'm glad 179 00:08:58,040 --> 00:09:00,120 Speaker 1: you like it. So you glad you like it so 180 00:09:00,200 --> 00:09:01,800 Speaker 1: much that you sit here and pick it apart. What 181 00:09:01,920 --> 00:09:04,559 Speaker 1: a buddle. It's so important. We got to figure out 182 00:09:04,559 --> 00:09:07,720 Speaker 1: the best language for it. You're right, we did, go ahead. 183 00:09:07,880 --> 00:09:11,240 Speaker 1: Come on, you take things seriously in your business, They say, seriously. 184 00:09:12,760 --> 00:09:15,280 Speaker 2: You don't build an eighty million dollar business by not 185 00:09:15,280 --> 00:09:16,160 Speaker 2: taking things seriously. 186 00:09:16,520 --> 00:09:20,520 Speaker 1: I got lucky. Yeah, okay, cool, and oh yeah, we 187 00:09:20,559 --> 00:09:21,480 Speaker 1: get a wrap. Soits so. 188 00:09:23,160 --> 00:09:24,880 Speaker 2: Even outside of the stories that we're telling, you know, 189 00:09:24,960 --> 00:09:27,280 Speaker 2: we've told probably one hundred and twenty five different models, 190 00:09:27,440 --> 00:09:29,240 Speaker 2: that's not going to tell everything. And so people can 191 00:09:29,400 --> 00:09:31,520 Speaker 2: reflect on their own of what are your passions, where 192 00:09:31,520 --> 00:09:33,480 Speaker 2: your skill sets, and where can you take action in 193 00:09:33,520 --> 00:09:34,120 Speaker 2: your community? 194 00:09:34,640 --> 00:09:37,680 Speaker 1: And then two the local chapters. Much of this work 195 00:09:37,760 --> 00:09:39,480 Speaker 1: is designed to lower the cost of service. 196 00:09:39,600 --> 00:09:41,959 Speaker 2: So the idea of a giving circle, right, if you 197 00:09:41,960 --> 00:09:43,200 Speaker 2: don't feel like you have a lot of time, you 198 00:09:43,200 --> 00:09:45,440 Speaker 2: can still join the giving circle. You don't feel like 199 00:09:45,440 --> 00:09:46,840 Speaker 2: you have a lot of time, you still show up 200 00:09:46,840 --> 00:09:48,520 Speaker 2: on a Saturday once a month and serve with us 201 00:09:48,520 --> 00:09:50,839 Speaker 2: building beds for kids without them or with Habitat for 202 00:09:50,960 --> 00:09:54,959 Speaker 2: Humanity and helping build houses, you know, for low income people. 203 00:09:55,000 --> 00:09:56,800 Speaker 2: And what's cool about that is they're actually involved in 204 00:09:56,840 --> 00:10:00,120 Speaker 2: the building too and have sweat equity in it. And 205 00:10:00,120 --> 00:10:02,439 Speaker 2: then the easy buttons, you know, so we're that's the 206 00:10:02,520 --> 00:10:06,079 Speaker 2: last component of the chapter of giving people vetted service opportunities. 207 00:10:06,160 --> 00:10:08,720 Speaker 2: So if you basically take that twelve thousand number in Memphis, 208 00:10:08,840 --> 00:10:10,559 Speaker 2: what if we can win it down to one hundred, 209 00:10:10,720 --> 00:10:13,760 Speaker 2: you know, the most effective nonprofits? And I don't think 210 00:10:13,760 --> 00:10:16,000 Speaker 2: we've had an opportunity to talk about this. I've started 211 00:10:16,080 --> 00:10:19,920 Speaker 2: using some new language. What if our local chapter leaders 212 00:10:20,240 --> 00:10:22,720 Speaker 2: can act as a service concierge. 213 00:10:23,520 --> 00:10:26,200 Speaker 1: You have all that's interesting. You have a hotel concierge. 214 00:10:26,200 --> 00:10:28,360 Speaker 2: You know, we have travel agents, all these other kinds 215 00:10:28,360 --> 00:10:32,280 Speaker 2: of concierges. But what if, you know, the local chapter 216 00:10:32,360 --> 00:10:34,400 Speaker 2: leaders can meet with the army members and members of 217 00:10:34,400 --> 00:10:36,760 Speaker 2: the chapters and ask them, hey, what are your passions, 218 00:10:36,960 --> 00:10:39,520 Speaker 2: what are your skill sets? And then here's one to 219 00:10:39,559 --> 00:10:42,840 Speaker 2: five opportunities that you can serve your community using those. 220 00:10:43,040 --> 00:10:45,600 Speaker 1: That's interesting because a lot of people have passion, a 221 00:10:45,640 --> 00:10:51,040 Speaker 1: lot of people have abilities, slash skill sets, discipline, and 222 00:10:52,440 --> 00:10:54,720 Speaker 1: a lot of people have the desire, but they don't 223 00:10:54,760 --> 00:10:57,000 Speaker 1: know how or where, And if they could go to 224 00:10:57,080 --> 00:11:06,559 Speaker 1: a place that has vetted different opportunities and help match ability, interest, passion, 225 00:11:06,640 --> 00:11:14,160 Speaker 1: and skill set with vetted opportunities, that could be that 226 00:11:14,280 --> 00:11:22,320 Speaker 1: concierge work could be a catalyst to really exploding engaged service. 227 00:11:22,840 --> 00:11:24,680 Speaker 2: We should be trying to make service as easy as 228 00:11:24,720 --> 00:11:27,000 Speaker 2: possible for people. It is kind of the goal. And 229 00:11:27,040 --> 00:11:29,360 Speaker 2: so honestly, I think I've fallen into this trap and 230 00:11:29,400 --> 00:11:31,480 Speaker 2: maybe you have built too, like when we started the 231 00:11:31,520 --> 00:11:34,840 Speaker 2: podcast in this movement, like we want to see successful 232 00:11:34,840 --> 00:11:36,520 Speaker 2: and we want it to grow as much as possible, 233 00:11:36,559 --> 00:11:38,600 Speaker 2: and it's easy to lose sight of like who are 234 00:11:38,600 --> 00:11:41,720 Speaker 2: we actually serving? Like that's the point of this all 235 00:11:41,840 --> 00:11:43,800 Speaker 2: and everything we should be doing, whether it's the storytelling 236 00:11:43,920 --> 00:11:46,320 Speaker 2: or the chapters, should really be designed around how are 237 00:11:46,360 --> 00:11:48,719 Speaker 2: we going to make service easier for people? To make 238 00:11:48,720 --> 00:11:51,480 Speaker 2: sure we're really serving the customer, you know well in 239 00:11:51,520 --> 00:11:54,480 Speaker 2: that way. And so the final barrier to contribution is 240 00:11:54,679 --> 00:11:57,680 Speaker 2: computing priorities. So we're competing with everything else. You're competing 241 00:11:57,720 --> 00:11:59,320 Speaker 2: with the oldness game, and you're competing with the concert, 242 00:11:59,320 --> 00:12:01,520 Speaker 2: and you're competing with the vacation you're competing with golf 243 00:12:02,000 --> 00:12:05,439 Speaker 2: and Netflix and all these things, and I think life. Yeah, 244 00:12:05,800 --> 00:12:08,560 Speaker 2: and so I think, especially with the chapters, if we 245 00:12:08,640 --> 00:12:13,319 Speaker 2: can build a person family like tribe that makes service 246 00:12:13,520 --> 00:12:13,880 Speaker 2: just as. 247 00:12:13,840 --> 00:12:16,360 Speaker 1: Rewarding or more rewarding than those other activities. I don't 248 00:12:16,400 --> 00:12:19,640 Speaker 1: like the word tribe, but I get it. Yeah, tribe 249 00:12:19,679 --> 00:12:26,640 Speaker 1: feels tribal. No, it feels I don't know, weird, but 250 00:12:26,679 --> 00:12:29,200 Speaker 1: I get what you're saying. Yeah. So anyway, that's what 251 00:12:29,240 --> 00:12:30,680 Speaker 1: we're doing. That's the plan. 252 00:12:30,840 --> 00:12:32,960 Speaker 2: This is how we are trying to close the contribution 253 00:12:33,080 --> 00:12:36,280 Speaker 2: gap and make service easier for people who we an 254 00:12:36,360 --> 00:12:40,000 Speaker 2: army normal folks. Met you the team, okay, and we 255 00:12:40,040 --> 00:12:41,720 Speaker 2: invite you to join in this effort. When do we 256 00:12:41,760 --> 00:12:44,320 Speaker 2: get to talk about the team, I don't know, probably 257 00:12:44,400 --> 00:12:49,040 Speaker 2: like a month, Cliffhanger, Yeah. 258 00:12:48,400 --> 00:12:50,960 Speaker 1: There's a big team, but we can't talk about the 259 00:12:50,960 --> 00:12:54,280 Speaker 1: team yet. Whatever. Well, I want to talk about the team. 260 00:12:54,320 --> 00:12:56,840 Speaker 1: I think it's it's about it's about Yes, it is. Honestly, 261 00:12:56,840 --> 00:12:58,160 Speaker 1: I think it's exciting for you. 262 00:12:59,080 --> 00:13:02,560 Speaker 2: It's an exciting thing for all of us. And so yeah, anyway, 263 00:13:02,600 --> 00:13:04,640 Speaker 2: this is meant to be to the one person listening 264 00:13:04,640 --> 00:13:07,240 Speaker 2: to us right now, right for each individual listener listening, 265 00:13:07,440 --> 00:13:09,840 Speaker 2: there's an invitation to be involved in helping to build 266 00:13:09,840 --> 00:13:12,000 Speaker 2: the leading service club in America and help you to 267 00:13:12,320 --> 00:13:14,520 Speaker 2: build the leading entertainment platform on service. 268 00:13:14,760 --> 00:13:18,480 Speaker 1: And the bottom line is, Alex, there is a contribution gap. 269 00:13:18,559 --> 00:13:21,360 Speaker 1: The data shows that we've recognized it, but instead of 270 00:13:21,400 --> 00:13:23,800 Speaker 1: just sitting about it, we really are trying to do 271 00:13:23,840 --> 00:13:27,400 Speaker 1: something about it. And we're trying to do something about 272 00:13:27,400 --> 00:13:32,120 Speaker 1: it in a well thought out, fashioned way that does 273 00:13:32,160 --> 00:13:39,000 Speaker 1: not feel artificial or forced, and is enjoyable and easy 274 00:13:39,080 --> 00:13:43,400 Speaker 1: to join in on. So stay tuned, because an army 275 00:13:43,440 --> 00:13:48,000 Speaker 1: and normal folks shop talk, Me and Alex and the 276 00:13:48,120 --> 00:13:50,600 Speaker 1: unmentioned team that you get to find out about one 277 00:13:50,679 --> 00:13:54,320 Speaker 1: day down the road, not too distant future are very 278 00:13:54,440 --> 00:13:59,400 Speaker 1: very serious about understanding the contribution gap and closing it 279 00:14:00,040 --> 00:14:01,840 Speaker 1: so we can grow this army and normal folks and 280 00:14:01,920 --> 00:14:05,439 Speaker 1: change our country. That's it. We gotta wrap. That's it, 281 00:14:05,480 --> 00:14:08,720 Speaker 1: we gotta wrap that shop talk number eighty one, eighty 282 00:14:08,760 --> 00:14:10,760 Speaker 1: one And on Earth, trell owens, you said, that's right. 283 00:14:10,920 --> 00:14:14,280 Speaker 1: Our troll owns. If you enjoyed this, please rate review it, 284 00:14:14,920 --> 00:14:17,280 Speaker 1: shout from the mountaintops how cool we are, and tell 285 00:14:17,320 --> 00:14:20,320 Speaker 1: everybody about us. If you have ideas for shop Talk 286 00:14:20,440 --> 00:14:23,520 Speaker 1: or an army and normal folks, please write me anytime 287 00:14:23,560 --> 00:14:27,320 Speaker 1: at built at normalfolks dot us. Subscribe to the podcast 288 00:14:27,600 --> 00:14:29,920 Speaker 1: Do all that Stuff and join us that shop Talk 289 00:14:30,000 --> 00:14:34,320 Speaker 1: number eighty two eighty one eighty two is coming up. 290 00:14:35,000 --> 00:14:37,120 Speaker 1: Really appreciate you joining us. We'll see you next week.