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Speaker 1: I'm off my game today. No, you're not. People are

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Speaker 1: going to have to start making better content. I think

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Speaker 1: we're gonna be talking about this for a long time.

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Speaker 1: When you program for everyone, you program for no one.

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Speaker 1: I think it's a word purpose driven platform. Like we're

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Speaker 1: trying to get to substance? How was that? Are you

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Speaker 1: happy with that? This is marketing therapy right now? It

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Speaker 1: really is? What's up? I'm Laura Curni and I'm Alexa Kristen.

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Speaker 1: Welcome back to Atlantia. April showers, bring May flowers. So

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Speaker 1: today we're talking about ladies. Yeah, we're going like Beyonce

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Speaker 1: just did Bacello. Well, we're going rides. So we're gonna

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Speaker 1: have ari Wen Groff, publisher of Broadley, on the show.

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Speaker 1: Broadley being the women's platform on Vice. So we wanted

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Speaker 1: to have arian other than her being a total badass,

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Speaker 1: she is a total bad super smart and super crazy smart.

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Speaker 1: To talk about publishing for female issues looks like today brands,

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Speaker 1: how brands can get around it, and how brands maybe

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Speaker 1: aren't getting around it, and also like, what is content

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Speaker 1: for women actually look like? What does that actually mean?

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Speaker 1: Or does it mean anything? Can we categorize it? And

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Speaker 1: so we wanted or should we categorize it? And I

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Speaker 1: think for us, one of the things that Laura and

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Speaker 1: I have talked a lot about is that a lot

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Speaker 1: of publishers have come out with kind of female adjacent

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Speaker 1: content to their general content. Being adjacent adjacent keyword. And

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Speaker 1: I think that Vice was one of the first who

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Speaker 1: actually created a female platform, right which was not influenced

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Speaker 1: or informed by other topics that existed, but rather was

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Speaker 1: hitting issues that went deeper than sort of surface pop

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Speaker 1: culture that you can catch in any of the glossy

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Speaker 1: magazines or celebrity rags. Yeah, totally. I think you can

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Speaker 1: go to school on culture through a female lens in

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Speaker 1: some ways with broadly, so like the topics are, they're

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Speaker 1: intense there in the intensely also educational right from the

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Speaker 1: standpoint of what's happening in other parts of the world,

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Speaker 1: and are He's going to talk a little bit about

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Speaker 1: some of the the places she's gone, some of the people

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Speaker 1: that she's talked to, and the growth that they're going

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Speaker 1: to be seeing globally and that intensity just to touch

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Speaker 1: on it, because I think it's super important that intensity

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Speaker 1: is now part of this woke American culture right. It

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Speaker 1: is part of not the subconscious, it is a part

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Speaker 1: of the conscious of young female audiences. And I think

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Speaker 1: for as you were just alluding to, for brands to

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Speaker 1: sort of miss the opportunity to not just get on

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Speaker 1: the bandwagon, but truly find a purpose within that platform.

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Speaker 1: Are He's going to talk to us about why that's

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Speaker 1: important now more than ever? So with that A hundred

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Speaker 1: emoji A hundred are you GLF, We'll be right back.

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Speaker 1: We're back in this studio at Lantia with a very

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Speaker 1: special guest, ari Wen Groff, the publisher of Broadly Advice.

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Speaker 1: Good to be here. So all right, we were just

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Speaker 1: shooting the ship a bit about your background, and you've

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Speaker 1: been at vice for about four years, right, But you

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Speaker 1: came from politics. I came from politics. I got my

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Speaker 1: start working for Governor Shumlin, who ran for office in

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Speaker 1: when all of the other Republicans one across the country.

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Speaker 1: He was one of the few Democrats that one, and

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Speaker 1: then worked for him as press secretary and worked for

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Speaker 1: the party for a long time, did some consulting, and

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Speaker 1: then ended up switching over to media. And I love

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Speaker 1: that you were just telling us like I knew that

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Speaker 1: I could create socially responsible legislation potentially if you could

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Speaker 1: get if you could get it past, and then you

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Speaker 1: started thinking about media because you felt like you could

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Speaker 1: do this in media, but at a broader, probably faster

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Speaker 1: pace level of change. Yeah. I mean, if you're lucky,

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Speaker 1: when you're working for a state house or on the hill,

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Speaker 1: you could get one two pieces of legislation done. And

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Speaker 1: in Vermont there was a lot more pressure because there's

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Speaker 1: like less than six hundred thousand people in the whole state.

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Speaker 1: So someone calls you and says this is important to me,

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Speaker 1: and you don't do it, You're going to see them

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Speaker 1: at the fair and they're going to bring it up

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Speaker 1: to you. Whereas if you wanted to do something larger

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Speaker 1: and moved to d C, especially because it was Republican

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Speaker 1: controlled Congress, there was a zero percent chance of getting

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Speaker 1: anything done. And so I wanted to move into a

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Speaker 1: space where I could actually take the same issues that

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Speaker 1: I cared about and have a larger impact. But you

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Speaker 1: had no idea who vice was, Oh my god, none,

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Speaker 1: like like the story, like a hundred percent zero clue.

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Speaker 1: Um I was. I was essentially doing all these informational

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Speaker 1: interviews and got really connected by all of these amazing women,

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Speaker 1: and it was Peggy Panosh connected me to Meglow connected

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Speaker 1: me to Ellen East and who who said when I

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Speaker 1: met with her, there's a small group of women who

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Speaker 1: look out for each other. So if you need anything,

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Speaker 1: let me know. But none of those meetings felt right.

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Speaker 1: And I got connected through a friend of mine to

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Speaker 1: the general council at Vice and literally didn't even realize

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Speaker 1: that he was a general counsel because if you look

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Speaker 1: back at my cover letter, I called him the president

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Speaker 1: CEO of a company, so clearly didn't even know who

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Speaker 1: Shane was at the time and obviously didn't think about

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Speaker 1: it seriously enough to put in the research. And I

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Speaker 1: got called in and from the time I went in

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Speaker 1: for the first meeting to two weeks later, there was

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Speaker 1: a new wall in the building and there were still

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Speaker 1: two entrances into it at a time. But it was

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Speaker 1: just crazy, like to me, it was so unlike anything

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Speaker 1: I've ever seen, and it was just attractive. Yeah, it

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Speaker 1: was attractive to feel like I could walk in and

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Speaker 1: make any stamp I wanted and that that would be

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Speaker 1: supported and and very much the philosophy of ice at

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Speaker 1: the time and still now is nothing starts with no

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Speaker 1: like I could bring anything up, I could join any meeting,

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Speaker 1: I could raise my hand. I had to raise my hand,

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Speaker 1: but I could participate. And to me, that was an

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Speaker 1: incredible structure coming from the political world where I was

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Speaker 1: always young and I could be on the fringe of

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Speaker 1: the room, but no one ever thought that I necessarily

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Speaker 1: should be in the room. And when you were working

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Speaker 1: at Vice at the time, there were so few people.

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Speaker 1: You were there because you were supposed to be there

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Speaker 1: and everybody was just running up a hill. Did you

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Speaker 1: question yourself when you had to raise your hand? I

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Speaker 1: think when you felt that eat, You're like, I have

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Speaker 1: something to say or was it just so open? Yes,

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Speaker 1: I definitely questioned myself, particularly because I didn't know anything

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Speaker 1: about media. Like when I look back, I spent a

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Speaker 1: long time listening first, Like, I definitely didn't put myself

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Speaker 1: out there, but when I felt comfortable to, I did,

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Speaker 1: and I started taking on side projects and working a

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Speaker 1: lot more on synergy within the company. You know, at

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Speaker 1: the time, Viceland was an idea. We didn't even have

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Speaker 1: a linear channel. But when I started to gain confidence

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Speaker 1: in that, then I just went for it. And Shane

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Speaker 1: was always supportive of me, and that I mean when

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Speaker 1: Gloria first came to the office. We're talking about Gloria

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Speaker 1: when she first came. UM, it was just supposed to

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Speaker 1: be a meeting with Shane and Gloria and Amy Richards,

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Speaker 1: who's her sort of advisor and confidant. And I said

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Speaker 1: to him, you know, I like Gloria Steinam, Can I

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Speaker 1: be in that meeting? And so I joined him. By

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Speaker 1: the end of it, Um he was like, Ari, I'll

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Speaker 1: run this with you, and then I just took it.

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Speaker 1: But it turned into a show that we made on

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Speaker 1: Viceland called Women of Cloria Steinham, which was around international

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Speaker 1: women's issues and how if we continue to silo them,

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Speaker 1: we won't move forward systemically. And that really came out

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Speaker 1: of seeing that at the time there weren't stories that

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Speaker 1: we're talking to women around in depth um international issues

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Speaker 1: in the way that I felt there should be, and

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Speaker 1: so this was kind of our view of doing that

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Speaker 1: in the vice way. So fast forwards, it's certainly the

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Speaker 1: year of the woman or women are just the whole

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Speaker 1: damn girl squad. And you find yourself as the publisher

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Speaker 1: of Broadly, Can you talk about that journey and what

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Speaker 1: the founding sort of principle principle yeah, was around the

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Speaker 1: development of that project and now it turned into a

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Speaker 1: full fledged platform. Yeah. When I was creating Women UM,

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Speaker 1: at the same time Vice was working on Broadly. And

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Speaker 1: that started because we always knew that there was a

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Speaker 1: home for women at Vice, but not enough women knew it,

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Speaker 1: and we didn't want to take like ten years or

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Speaker 1: however long it would take naturally to bring that in UM.

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Speaker 1: And so we felt like creating broadly, which is what

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Speaker 1: we believe is we don't undermine women's intelligence, we speak

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Speaker 1: to it. And so in that we decided to take

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Speaker 1: what device do better than anyone else, and that's video,

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Speaker 1: and let's take it for women. UM. And so when

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Speaker 1: I was creating Woman, we were creating Broadly, and we

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Speaker 1: actually had Unilever as our launch partner for that. And

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Speaker 1: two and a half years later, it's still our most

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Speaker 1: successful digital launch to date. It's our second youngest audience,

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Speaker 1: most mobile UM. We've won a Lifestyle Webby for a website.

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Speaker 1: We're up for it again. So we really feel like

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Speaker 1: there's still nothing that quite compares to what we do UM.

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Speaker 1: Of course, there are other really great sites out there

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Speaker 1: for women. But it's so interesting because you know, we

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Speaker 1: call it the Year of the Woman, but some of

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Speaker 1: the stuff that's coming up just like blows my mind.

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Speaker 1: Like even the Pulitzer announcement today was by a woman,

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Speaker 1: which is the first time, and it's hundred in two

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Speaker 1: year history that that's happened woman headlining. Right when that

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Speaker 1: in the morning, I had to watch it. Everyone was unbelievable.

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Speaker 1: It was incredible. So so I think what you're you're

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Speaker 1: just bringing up is interesting that there's certainly a lot

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Speaker 1: of women's content out there, but not many things, like

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Speaker 1: Broadly Anti said, haven't been a female first platforms that

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Speaker 1: have taken off quite in the way yours has. I

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Speaker 1: think we can count on our hands a number of

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Speaker 1: you know, female first. What do you think about the

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Speaker 1: Lenny Letter of the World, the Lily from Washington Post,

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Speaker 1: But that actually feels and I'll just I love the

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Speaker 1: Washington Post, love you, but it feels adjacent. It feels

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Speaker 1: still to the side. And I think what what I

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Speaker 1: always found it interesting about Broadly and about Lenny Lenny

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Speaker 1: is all about females. Broadly was one of the first

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Speaker 1: right that also to your point, didn't play Kate, but

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Speaker 1: but actually intrigued. Yeah, well, and that's the core of

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Speaker 1: what broadly is right, Like, we're not going to create

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Speaker 1: something where every single headline has to remind you that

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Speaker 1: you're a woman. We're going to provide value in the

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Speaker 1: content that we're making for you, and we want to

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Speaker 1: make sure that we're providing value to our audience. I think,

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Speaker 1: I mean, I actually do think that that is what

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Speaker 1: teen Vogue as well is doing right now. You know,

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Speaker 1: the truth is is right now we see for broadly

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Speaker 1: women and LGBT content because truthfully, the younger generation doesn't

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Speaker 1: see gender as a huge part of their identity. You know,

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Speaker 1: it's what we're talking about in terms of the year

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Speaker 1: of the Woman, Like, the change of how we feel

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Speaker 1: we're presented as women versus young sixteen year olds is

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Speaker 1: so different. They don't see it like that. The idea

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Speaker 1: that these things adjacent, I think is a great word

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Speaker 1: live adjacent to the male dominated content. Do you think

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Speaker 1: are that that is a part of the issue, and

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Speaker 1: then that it's not this integrated thing and that you

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Speaker 1: went out and said we're going to remove female from

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Speaker 1: even the headline. We're going to create content that speaks

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Speaker 1: to a broad audience with a specific segment in mind

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Speaker 1: is a huge part of the problem. You know. One

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Speaker 1: of the things that works about broadly is that when

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Speaker 1: we grew its original Facebook audience, we did it based

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Speaker 1: off of the vice Facebook when we would be sharing

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Speaker 1: so broadly, audience isn't even percent female. It changes based

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Speaker 1: on the topic that you're talking about, and we're therefore

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Speaker 1: introducing content around and about women to men that therefore

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Speaker 1: wouldn't be seeing it otherwise. And I think that's a

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Speaker 1: huge part of it, Like you're siloing out women's content

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Speaker 1: to women who already know their women and they know

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Speaker 1: what they want, and you're not telling these stories to

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Speaker 1: the men that aren't taking the time to listen. And

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Speaker 1: that's part of why they're not able to adjust. And

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Speaker 1: women have such a huge spending power, they have such

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Speaker 1: a huge consumption, right, and yet we're like these things

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Speaker 1: are so surprising to us. I think it'll be a

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Speaker 1: long time. It's going to kill some sites because they're

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Speaker 1: not adjusting fast enough. What is the conversation with advertisers.

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Speaker 1: I mean, there's so many companies out there and so

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Speaker 1: many brands who have taken on diversity, who have taken

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Speaker 1: on um female issues and female content and marketing to females.

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Speaker 1: But I'm not sure that there's systemic change, and you

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Speaker 1: can see that in some of the kind of partnerships

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Speaker 1: and conversations around partnerships. Yes, we've been lucky at Vice

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Speaker 1: that there's no compromising around the fact that we will

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Speaker 1: work with a brand to tell the best story possible

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Speaker 1: as opposed to trying to tell something that they already

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Speaker 1: think their audience knows. So, for example, we did a

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Speaker 1: partnership with Smyrnoff this year where they wanted to increase

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Speaker 1: their relevance around women, and so we noticed that only

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Speaker 1: of headliners for DJs were women, So why don't we

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Speaker 1: make a goal to double that? So we worked with them,

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Speaker 1: we worked with Spotify to do that to double that number,

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Speaker 1: and then we did a long form doc about it.

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Speaker 1: Um it actually was voted with ad Age is the

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Speaker 1: number one branded partnership this year and was nominated for

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Speaker 1: a Webby because we're telling a story. Like I always

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Speaker 1: say when I'm in brand meetings that what Vice and

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Speaker 1: what broadly does best is that in the same way

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Speaker 1: that kids will remember a song that they like because

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Speaker 1: more than like a homework assignment or a math problem

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Speaker 1: because I actually like the song. We're going to tell

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Speaker 1: a story that that kid or that young person is

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Speaker 1: going to like, and therefore they're going to internalize it

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Speaker 1: in a different way. So when we're talking to brands,

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Speaker 1: it's the same thing. It was a huge mission for

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Speaker 1: me in broadly to not um work with just a

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Speaker 1: beauty partner for our initial launch. Our initial brands, like

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Speaker 1: the brands that we work with, we have a couple

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Speaker 1: that I can't announce today but that are coming out

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Speaker 1: soon that are traditionally male focused, but we're doing a

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Speaker 1: program with them for women because they see the value

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Speaker 1: in that. But most of the time when I am

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Speaker 1: talking to brand still they will first bring up beauty fashion,

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Speaker 1: what is the broadly woman, who does she look like?

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Speaker 1: And while that's important and what her style is is important,

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Speaker 1: it's more important for us to talk about what she's

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Speaker 1: interested in, listening to what she wants to watch, Like

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Speaker 1: our auto and finance brands coming to you. Auto yeah,

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Speaker 1: Finance no, But I actually think finance is still such

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Speaker 1: a missed opportunity in general. Like, you know, most of

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Speaker 1: the stuff that they're doing and you'll still see it.

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Speaker 1: Most of the things that people are interested in financing

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Speaker 1: our lists. They don't really want to get into something

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Speaker 1: that they feel subversive, and anything around women is subversive

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Speaker 1: to them, right, let's be honest. And women don't want platitudes.

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Speaker 1: They want to feel like there's action around them and

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Speaker 1: for us right now. I mean, that's why we started

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Speaker 1: the Broadly Film Fund, and that actually gives brands an

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Speaker 1: opportunity if they want to make content around the films,

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Speaker 1: to actually feel like they're taking apart and empowering a

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Speaker 1: young next generation of creators. But most of the time

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Speaker 1: when you talk to them about it, everything is a

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Speaker 1: little bit too scary. Look at these female adjacent brands

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Speaker 1: around traditional or legacy media companies, Um, they've merchandized it

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Speaker 1: with the word woman or women in the headline. Can

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Speaker 1: you talk a little bit about the fundamental difference in

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Speaker 1: why you chose to go broadly um, and what sort

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Speaker 1: of the development of that platform looked like when you

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Speaker 1: were conceiving it, Like, what were the filters that you said,

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Speaker 1: this can't look like this, because if we do this,

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Speaker 1: we will just have ended up like everybody else who

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Speaker 1: is badging our content with a female lens. When we

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Speaker 1: were creating broadly, and we went through many iterations of

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Speaker 1: what the name could potentially be. We actually felt like

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Speaker 1: it was important to reclaim that word, which had previously

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Speaker 1: been seen in some ways as a negative connotation for

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Speaker 1: what uh so when we were doing broadly because we

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Speaker 1: felt like speaking to women's intelligence was at the core

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Speaker 1: of what we wanted to do. We also felt like

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Speaker 1: it had to be a journalism first sight, Like when

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Speaker 1: I'm explaining broadly, I don't necessarily people always say to me,

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Speaker 1: what's your twenty nine rooms, right? And I really yes,

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Speaker 1: And I have to say I compare Broadly much more

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Speaker 1: often to something like a long form underground New Yorker

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Speaker 1: or I want to find those not And it's nothing

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Speaker 1: against refinery, but I think it's important that we speak

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Speaker 1: to what the other pillars of interest are to that woman,

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Speaker 1: and that's what we wanted to show. We wanted we

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Speaker 1: didn't want to make a reactive site that was reacting

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Speaker 1: to news or pop culture. We wanted to make the

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Speaker 1: news in the same way that Vice doesn't respond to

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Speaker 1: breaking news, like kindergartener's playing soccer and everyone's running after

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Speaker 1: the ball. They go and tell the story before, and

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Speaker 1: they tell it after and we reflect that in our journalism.

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Speaker 1: Um and so as as the site has evolved, we

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Speaker 1: are trying to incorporate now more of an LGBT audience

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Speaker 1: into that as well. So going back to Gloria, Gloria, Yes,

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Speaker 1: she's amazing to work with it because she's a hundred

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Speaker 1: percent herself, which is why she fit with VICE. I mean,

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Speaker 1: there's no other company still I think that would have

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Speaker 1: screen lit a show with at the time, an eighty

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Speaker 1: two year old woman that's focused on a millennial audience.

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Speaker 1: Right now, she's eighty four. At the time she was

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Speaker 1: eighty two. She's extraordinary and and in working on the show,

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Speaker 1: she was just a great compass because we knew how

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Speaker 1: to We knew how to put someone that was young

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Speaker 1: on the ground telling the story. And what we wanted

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Speaker 1: to do was to allow someone who couldn't go there

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Speaker 1: themselves to bear witness in order to create change, and

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Speaker 1: then Gloria could provide the context for what we should

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Speaker 1: be talking about. Did she feel like we've gotten further

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Speaker 1: down the road in our crusade for equality and female rights?

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Speaker 1: I mean, listen, I can't speak for her, but I

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Speaker 1: think if she were here, she would talk about the

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Speaker 1: fact that you know, she's seen many decades of progress

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Speaker 1: over time, right, and it gives you a little bit

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Speaker 1: of perspective. So even if you're having a day where

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Speaker 1: you're taking a step backward, you know that overall you've

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Speaker 1: taken ten steps forward. I mean, in the seventies, women

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Speaker 1: couldn't even have their own credit cards. So when you

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Speaker 1: put it into the context of now, we've we've made

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Speaker 1: some strides. And I interviewed her after Trump was elected.

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Speaker 1: I interviewed her at the Women's March. I said, what

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Speaker 1: do you think about this? And she said, well, at

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Speaker 1: least we're not looking upwards, We're looking at each other.

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Speaker 1: And there's this level of social consciousness that he has

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Speaker 1: brought out in all of the horrible things and conversations

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Speaker 1: that have come from it, their conversations that we didn't

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Speaker 1: think our nation had to have any more, and they do.

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Speaker 1: And Gloria has always been very present for those and

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Speaker 1: continues to be in continuous to evolve and be creative.

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Speaker 1: The conversations that you're having on broadly the social topics

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Speaker 1: that you're covering, borrowing from what has happened during Gloria's

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Speaker 1: heyday till now um how are you selecting those conversations

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Speaker 1: and how is the selection of those conversations. I won't

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Speaker 1: use the word dictated because I know it's editorial, but

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Speaker 1: in consideration with how brands are thinking about and weighing

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Speaker 1: heavily in on purpose, yeah, how are you kind of

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Speaker 1: converging those things right now? On the brand side, we've

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Speaker 1: been very conscious of not trying to talk about things

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Speaker 1: that are commonly spoken about for women. So for example,

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Speaker 1: for Vassiline, which is the power of healing, we created

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Speaker 1: a piece that was in Haiti and we worked with

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Speaker 1: a woman who used voodoo to bring in spirits to

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Speaker 1: create healing after the floods, and so we wanted to

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Speaker 1: tell that story and talk about the community and talk

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Speaker 1: about an issue there through a lens that only Vice

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Speaker 1: could with a brand that was focused in that way.

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Speaker 1: So broadly has always tried to take a little bit

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Speaker 1: of a weirder, more magical lens in that approach. For woman,

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Speaker 1: which is a bit more serious, every single pitch was

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Speaker 1: around like sex trafficking and prostitution, and we just wanted

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Speaker 1: to talk about stories that weren't being brought up every

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Speaker 1: single day. So we did femicide in El Salvador. For

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Speaker 1: the US, we did sexual assault in the U S Military.

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Speaker 1: We did a piece with Vice President Biden at the

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Speaker 1: time around sexual soul in college campuses, and then in

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Speaker 1: Canada about murdered and missing Indigenous women there. So it's

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Speaker 1: not stuff that you're going to read on CNN every day,

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Speaker 1: but stuff that is affecting large populations of people. Broadly

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Speaker 1: likes to feel that our audience that is intelligent, they're curious,

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Speaker 1: but they're very optimistic. You know, nine six percent of

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Speaker 1: women and men on our audience feel that gender equality

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Speaker 1: is important. We're not going to preach to the choir

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Speaker 1: around something, but we are going to talk about Danna Carome,

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Speaker 1: who was one of the first transgender women to win

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Speaker 1: a race this year in the US. We followed her

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Speaker 1: story very intimately. And how are brands reacting? All right?

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Speaker 1: Because those headlines that you just gave us are intense,

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Speaker 1: they're controversial, um in the in the marketing world, right,

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Speaker 1: So where's the balance and are you saying we're going

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Speaker 1: to print with this anyway? And brands are saying we're

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Speaker 1: either getting on board and we're supporting that because we

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Speaker 1: know that these are real and their important issues or

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Speaker 1: that's one step too far. It's so funny because I

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Speaker 1: got into publishing because I knew if I had the money,

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Speaker 1: I could make the decisions, not because I was interested

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Speaker 1: in sales. And now that I am interested in sales,

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Speaker 1: I am interested in having brands be more open to

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Speaker 1: those headlines. There are brands that are and you know,

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Speaker 1: you have like your Patagonias out there who are have

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Speaker 1: such social driven There a lot of Patagonias, No there's not,

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Speaker 1: but there's not a lot of brands that will survive

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Speaker 1: in the same way that Patagonia will, you know. And

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Speaker 1: every single brand now has to have some kind of

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Speaker 1: identity tied to what they are and who they are,

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Speaker 1: and we provide that, and we did that before a

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Speaker 1: lot of others have come around to it. So some brands,

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Speaker 1: of course freak out about that. But at the same time,

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Speaker 1: these are the issues that our audience cares about, and

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Speaker 1: so therefore they're going to see they're going to have

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Speaker 1: a very high stickiness rate, and we're not going to

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Speaker 1: do it in a way where it's not going to

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Speaker 1: work for the brand. There are many brand marketers who

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Speaker 1: listen to our show. Um many don't often get the

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Speaker 1: opportunity to sit with the publisher of a female first platform.

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Speaker 1: What would you say to them? I mean you you

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Speaker 1: know your audience best. How would you make a case

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Speaker 1: to them to say, these conversations are happening. How do

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Speaker 1: your consumers or your readers want to engage with brands

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Speaker 1: around it? I would remind the brand that two percent

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Speaker 1: of our audience believes that the social platforms that they

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Speaker 1: consume have to express their values and their belief system.

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Speaker 1: And if these brands are not willing to step to

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Speaker 1: the table, that doesn't mean go a hundred miles an hour.

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Speaker 1: You can dip your toe in the pool and you

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Speaker 1: can still participate in the platform. You know, our horoscopes

432
00:21:06,720 --> 00:21:09,439
Speaker 1: on Broadly actually has the highest returning and loyalty of

433
00:21:09,520 --> 00:21:13,000
Speaker 1: any audience on Vice overall. And so we can be

434
00:21:13,080 --> 00:21:17,919
Speaker 1: more playful. What are you guys doing around events? We're weird? Like,

435
00:21:18,000 --> 00:21:21,239
Speaker 1: for example, we're planning right now this Broadly maze. So

436
00:21:21,320 --> 00:21:23,320
Speaker 1: the idea with the maze, I can't name the brand yet,

437
00:21:23,359 --> 00:21:25,560
Speaker 1: but it's essentially a maze where you go in and

438
00:21:25,560 --> 00:21:27,320
Speaker 1: it will have the brand designed throughout the maze, but

439
00:21:27,320 --> 00:21:28,800
Speaker 1: then you get lost and there will be like a

440
00:21:28,880 --> 00:21:30,920
Speaker 1: room with a phone that connects to another prone where

441
00:21:30,920 --> 00:21:32,159
Speaker 1: you can talk to each other, and then in the

442
00:21:32,200 --> 00:21:34,600
Speaker 1: middle there's a party. We have something called Broadly Plays,

443
00:21:34,600 --> 00:21:36,960
Speaker 1: which is concerts with up and coming female artists and

444
00:21:37,000 --> 00:21:39,879
Speaker 1: then they curate playlists and then we do a gallery

445
00:21:39,880 --> 00:21:41,679
Speaker 1: around them. Everything that we do with Broadly has to

446
00:21:41,720 --> 00:21:44,320
Speaker 1: have mentorship at its core. So even for example, we're

447
00:21:44,359 --> 00:21:47,000
Speaker 1: doing this new Artist in Residency series where we pick

448
00:21:47,080 --> 00:21:49,280
Speaker 1: up and coming artists that have big social followings. They

449
00:21:49,280 --> 00:21:52,000
Speaker 1: make content for us that lives on the site. Ultimately

450
00:21:52,040 --> 00:21:54,280
Speaker 1: they have it, but they're pushing us and we're pushing them.

451
00:21:54,320 --> 00:21:56,159
Speaker 1: I would love to see Broadly do something in the

452
00:21:56,200 --> 00:22:02,000
Speaker 1: corporate space, like corporate mentorship. I hate mentorship the term term,

453
00:22:02,040 --> 00:22:05,639
Speaker 1: but coaching, yeah, well know for sure. I mean of

454
00:22:05,920 --> 00:22:07,600
Speaker 1: men feel like they're ready for their next job and

455
00:22:08,440 --> 00:22:12,359
Speaker 1: women do so. Can I tell you what an amazing anecdote?

456
00:22:12,760 --> 00:22:14,359
Speaker 1: So I went to go speak to a group of

457
00:22:14,400 --> 00:22:17,439
Speaker 1: young women at a local high school around topics for

458
00:22:17,480 --> 00:22:20,719
Speaker 1: women um relative to International Women's Day and the celebration

459
00:22:20,960 --> 00:22:24,200
Speaker 1: of careers. And as a part of that, there was

460
00:22:24,240 --> 00:22:26,720
Speaker 1: a group of panelists that included everything from doctors to

461
00:22:26,840 --> 00:22:30,119
Speaker 1: lawyers to entrepreneurs in the sense of women who own

462
00:22:30,160 --> 00:22:33,080
Speaker 1: barbershops went on a photography studio, and yours truly as

463
00:22:33,119 --> 00:22:36,040
Speaker 1: somebody who was representing women in business, and as a

464
00:22:36,080 --> 00:22:38,560
Speaker 1: part of the discussion. At the very end, we were,

465
00:22:38,680 --> 00:22:40,160
Speaker 1: you know, asking the young girls what do you want

466
00:22:40,160 --> 00:22:41,239
Speaker 1: to be when you grow up? And it went from

467
00:22:41,280 --> 00:22:44,280
Speaker 1: everything from chemical engineers and astronauts to music teachers and

468
00:22:44,480 --> 00:22:47,879
Speaker 1: to public servants and everything in between. At the very end,

469
00:22:47,920 --> 00:22:50,200
Speaker 1: when the young girls were invited to come up and

470
00:22:50,240 --> 00:22:52,560
Speaker 1: you know, ask any final questions to pictures over the

471
00:22:52,560 --> 00:22:54,960
Speaker 1: case was it was like the parting of the Red seay.

472
00:22:55,119 --> 00:22:58,399
Speaker 1: Half the group went over to the attorney and the

473
00:22:58,400 --> 00:23:00,280
Speaker 1: other half went over to the doctors, and I was

474
00:23:00,320 --> 00:23:03,560
Speaker 1: standing in the middle, part stroking my ego, part trying

475
00:23:03,560 --> 00:23:06,800
Speaker 1: to figure out what has happened. It was very apparent

476
00:23:06,880 --> 00:23:09,160
Speaker 1: to me, as I reflected back on a few minutes prior,

477
00:23:09,240 --> 00:23:12,320
Speaker 1: that not one young woman in the audience said they

478
00:23:12,320 --> 00:23:14,600
Speaker 1: wanted to be a CEO, they wanted to run a company,

479
00:23:14,680 --> 00:23:17,840
Speaker 1: they wanted to be a badass in a boardroom. It's

480
00:23:17,920 --> 00:23:20,600
Speaker 1: just it was very apparent that that wasn't a path

481
00:23:20,920 --> 00:23:23,119
Speaker 1: that they thought was available to them. And after speaking

482
00:23:23,119 --> 00:23:26,119
Speaker 1: with a couple of the guidance counselors after it dawned

483
00:23:26,160 --> 00:23:29,440
Speaker 1: on me that there is such a lack of acknowledgment

484
00:23:29,600 --> 00:23:33,240
Speaker 1: or example setting in the market for young women to

485
00:23:33,320 --> 00:23:37,359
Speaker 1: think about this as an opportunity for them. Oftentimes they're

486
00:23:37,600 --> 00:23:41,919
Speaker 1: brought into that sphere of possibility in college and at

487
00:23:41,960 --> 00:23:44,680
Speaker 1: that point it's too late. Well, I don't even think

488
00:23:45,200 --> 00:23:47,800
Speaker 1: growing up, I knew what a CEO meant, Like, what

489
00:23:47,840 --> 00:23:50,119
Speaker 1: does it mean? You know? I think that is a

490
00:23:50,119 --> 00:23:52,080
Speaker 1: big piece of it, Like the education of it is

491
00:23:52,119 --> 00:23:56,399
Speaker 1: really in any job, what is finance? What would you

492
00:23:56,440 --> 00:23:58,199
Speaker 1: do on a day to day basis? I think in

493
00:23:58,280 --> 00:24:01,120
Speaker 1: our industry and media, That's why I'm so excited about

494
00:24:01,119 --> 00:24:03,720
Speaker 1: the Broadley Film Program, because when you're looking at women

495
00:24:03,720 --> 00:24:06,040
Speaker 1: who are in the film industry or TV, there's this

496
00:24:06,080 --> 00:24:09,639
Speaker 1: fiscal cliff around what they can do. Only eight percent

497
00:24:09,720 --> 00:24:12,399
Speaker 1: of top grossing directors were women. Most of the time.

498
00:24:12,440 --> 00:24:14,359
Speaker 1: They're coming in and they're directing TV shows which are

499
00:24:14,400 --> 00:24:17,159
Speaker 1: paid substantially less, and then you've got one gig and

500
00:24:17,240 --> 00:24:19,159
Speaker 1: not many people are going to see it, right, So

501
00:24:19,200 --> 00:24:21,479
Speaker 1: there has to be actually a better relationship to get

502
00:24:21,520 --> 00:24:23,199
Speaker 1: into the door where you have a lasting career with

503
00:24:23,240 --> 00:24:26,119
Speaker 1: a mentor who's really been successful, and we put so

504
00:24:26,200 --> 00:24:29,120
Speaker 1: much pressure on women's success in any category. Right now,

505
00:24:29,200 --> 00:24:33,640
Speaker 1: it's a multigenerational plan. Would you guys do this with business? Yeah? Percent,

506
00:24:33,720 --> 00:24:35,720
Speaker 1: And we're actually offering and we're working. We're going to

507
00:24:35,800 --> 00:24:38,040
Speaker 1: be working with a bunch of different brands actually around

508
00:24:38,320 --> 00:24:40,360
Speaker 1: content that will be made with some of the directors.

509
00:24:40,359 --> 00:24:43,560
Speaker 1: So I want for every single brand that wants to

510
00:24:43,600 --> 00:24:45,520
Speaker 1: do anything around the Broadley Film Fund, they have to

511
00:24:45,600 --> 00:24:48,080
Speaker 1: hire that emerging director to actually shoot the spot for it.

512
00:24:48,720 --> 00:24:53,119
Speaker 1: These are the conversations that we're missing. There is no community,

513
00:24:53,160 --> 00:24:56,199
Speaker 1: there is no content. There is no brand that is

514
00:24:56,200 --> 00:24:59,600
Speaker 1: standing up a platform that says, at the age of

515
00:24:59,640 --> 00:25:02,959
Speaker 1: thirty in fourteen fifteen, sixteen years old, you can be

516
00:25:03,000 --> 00:25:06,840
Speaker 1: a CEO. This is where the online offline thing gets interesting.

517
00:25:06,960 --> 00:25:09,280
Speaker 1: Well then yes, then you start getting into like local

518
00:25:09,280 --> 00:25:13,919
Speaker 1: community that I r L is broadly getting into business

519
00:25:13,960 --> 00:25:17,679
Speaker 1: a thing. Yeah, I mean blisten Like, we're focusing so

520
00:25:17,800 --> 00:25:19,679
Speaker 1: much of it around film right now. We actually have

521
00:25:19,720 --> 00:25:22,399
Speaker 1: a course that was based on women that's at usc Annenberg.

522
00:25:22,920 --> 00:25:25,720
Speaker 1: It's called Creating Change through Media. We're going to show

523
00:25:25,720 --> 00:25:27,600
Speaker 1: all of their videos and content that they make on

524
00:25:27,640 --> 00:25:30,680
Speaker 1: the Broadly site and get them started in the two

525
00:25:30,720 --> 00:25:33,320
Speaker 1: years old but Broadly business, Yeah for sure. I mean

526
00:25:33,520 --> 00:25:36,040
Speaker 1: I actually we start funding. Like I literally had a

527
00:25:36,040 --> 00:25:39,359
Speaker 1: conversation last week on Friday with someone from another media

528
00:25:39,400 --> 00:25:41,320
Speaker 1: company that I can't say right now, but we're actually

529
00:25:41,359 --> 00:25:43,760
Speaker 1: going to be doing a jobs fair together because there

530
00:25:43,800 --> 00:25:46,359
Speaker 1: are all of these young people, especially young women and

531
00:25:46,359 --> 00:25:48,800
Speaker 1: young queer people, who make less money than everybody else.

532
00:25:48,960 --> 00:25:51,600
Speaker 1: But I also find it fascinating that most in real

533
00:25:51,680 --> 00:25:54,840
Speaker 1: life events that happened with different publishers and media platforms

534
00:25:54,880 --> 00:25:57,320
Speaker 1: are aimed towards older women, even when they're speaking to

535
00:25:57,359 --> 00:26:00,200
Speaker 1: younger women. Therefore, people who can pay an ex urban

536
00:26:00,240 --> 00:26:03,159
Speaker 1: an amount to get tickets, and there for sponsors who

537
00:26:03,320 --> 00:26:05,920
Speaker 1: are sending ten people from that company to attend and

538
00:26:05,960 --> 00:26:09,160
Speaker 1: congrat generally congratulate each other for being there. It's very

539
00:26:09,280 --> 00:26:11,160
Speaker 1: rare that you have someone that comes forward and says,

540
00:26:11,200 --> 00:26:13,199
Speaker 1: I'd like to do something and provide an opportunity for

541
00:26:13,240 --> 00:26:15,280
Speaker 1: these young people where they don't have to pay anything,

542
00:26:15,320 --> 00:26:17,000
Speaker 1: but they can just come and learn. You know. I

543
00:26:17,040 --> 00:26:18,919
Speaker 1: was meeting with Delaney tar who was one of the

544
00:26:18,920 --> 00:26:22,000
Speaker 1: Parkland survivors. It was a very strange, very short meeting

545
00:26:22,040 --> 00:26:24,960
Speaker 1: in DVF studio like a few weeks ago, and I

546
00:26:25,000 --> 00:26:28,159
Speaker 1: was chatting with her and she was talking about social media,

547
00:26:28,280 --> 00:26:29,879
Speaker 1: and I was really taken aback by the fact that

548
00:26:29,920 --> 00:26:33,200
Speaker 1: she found Twitter to be a safe space and was like, listen,

549
00:26:33,200 --> 00:26:34,800
Speaker 1: I grew up at a time when social media was

550
00:26:34,880 --> 00:26:37,000
Speaker 1: new and it was really seen as something that is

551
00:26:37,040 --> 00:26:40,399
Speaker 1: for bullying and hate, and there's so much fear within

552
00:26:40,520 --> 00:26:42,320
Speaker 1: that um and we still see that in conversations we

553
00:26:42,359 --> 00:26:44,760
Speaker 1: have all time and with brands, and she was talking

554
00:26:44,800 --> 00:26:47,200
Speaker 1: about how no, it's a place where I can find

555
00:26:47,200 --> 00:26:49,880
Speaker 1: my community and anybody that has anything negative to say

556
00:26:49,920 --> 00:26:53,120
Speaker 1: to me, like fuck them, their haters. And this young

557
00:26:53,200 --> 00:26:57,600
Speaker 1: generation that she's sixteen seventeen, they don't think even about

558
00:26:57,880 --> 00:27:00,359
Speaker 1: platforms in the same way that we do, right in

559
00:27:00,359 --> 00:27:03,000
Speaker 1: the same way that like the tribe, whereas the tribe,

560
00:27:03,200 --> 00:27:06,320
Speaker 1: our audience that comes to broadly believes in body positivity

561
00:27:06,400 --> 00:27:08,879
Speaker 1: and sexual freedoms. Like we have a column called Our

562
00:27:08,920 --> 00:27:11,680
Speaker 1: First Time and that's all about different things around sex

563
00:27:11,720 --> 00:27:14,520
Speaker 1: and sexual education, and there's all of the stigma you know,

564
00:27:14,520 --> 00:27:17,160
Speaker 1: actually when we talk about words that are brand safe

565
00:27:17,160 --> 00:27:20,160
Speaker 1: and not brand safe, that's around sexual health and then

566
00:27:20,720 --> 00:27:23,560
Speaker 1: and that's really like an underserved topic that we have

567
00:27:23,680 --> 00:27:27,640
Speaker 1: our audience that comes to UM politics and then our

568
00:27:27,800 --> 00:27:31,840
Speaker 1: third largest one is actually around health. So what's next? Like,

569
00:27:31,960 --> 00:27:35,600
Speaker 1: as you're kind of venturing into this film space as

570
00:27:35,600 --> 00:27:39,000
Speaker 1: your event imagining your event world, you know what is

571
00:27:39,040 --> 00:27:41,280
Speaker 1: the future broadly in the next twelve eighteen months look

572
00:27:41,320 --> 00:27:44,080
Speaker 1: like to you, we'll be expanding more into product in merchandise,

573
00:27:44,440 --> 00:27:46,159
Speaker 1: and on top of that, we'll be making some some

574
00:27:46,359 --> 00:27:49,280
Speaker 1: m and a some march. I'll send it to you

575
00:27:49,320 --> 00:27:52,640
Speaker 1: when it's ready. I also think that the Middle East

576
00:27:52,680 --> 00:27:57,160
Speaker 1: opening up is a fascinating commercial space and speaking there,

577
00:27:57,320 --> 00:27:59,719
Speaker 1: I was just speaking in Riad and Saudi Arabia at

578
00:27:59,720 --> 00:28:03,959
Speaker 1: the Women Economic Forum. I spoke about increasing women and

579
00:28:04,080 --> 00:28:08,040
Speaker 1: content pipeline and and there was young young girls who

580
00:28:08,080 --> 00:28:11,160
Speaker 1: are very excited to be creating stories. You know, young

581
00:28:11,240 --> 00:28:13,680
Speaker 1: people in Saudi are the number one consumers of YouTube.

582
00:28:14,080 --> 00:28:17,480
Speaker 1: And that is happening because in the world, Yes, and

583
00:28:17,560 --> 00:28:20,240
Speaker 1: that's happening because they are sitting there and they're hungry

584
00:28:20,359 --> 00:28:25,560
Speaker 1: for good content. They have a high scripted is it news?

585
00:28:25,760 --> 00:28:28,840
Speaker 1: Is everything just content? You have to think about the

586
00:28:28,880 --> 00:28:31,320
Speaker 1: fact that Saudi right now has a really high unemployment rate,

587
00:28:31,760 --> 00:28:34,760
Speaker 1: there's a lot of time, and they have their phones

588
00:28:34,800 --> 00:28:37,639
Speaker 1: open to snapchat constantly. I mean I literally was photo

589
00:28:37,680 --> 00:28:39,960
Speaker 1: bombing as much as I could when I was at

590
00:28:39,960 --> 00:28:42,000
Speaker 1: the conference for that um And there's one point two

591
00:28:42,040 --> 00:28:44,560
Speaker 1: billion Muslim people in the world and there's not that

592
00:28:44,600 --> 00:28:47,960
Speaker 1: many commercial opportunities that are reaching them. So I actually,

593
00:28:48,640 --> 00:28:50,000
Speaker 1: on top of that, we're going to be doing a

594
00:28:50,080 --> 00:28:51,680
Speaker 1: summit that's going to be here in New York that's

595
00:28:51,720 --> 00:28:54,080
Speaker 1: essentially going to take the Women's Economic Forum and bring

596
00:28:54,120 --> 00:28:56,520
Speaker 1: all of the top women in the Middle East to

597
00:28:56,640 --> 00:28:59,280
Speaker 1: New York and have it so that brands can actually

598
00:28:59,320 --> 00:29:01,520
Speaker 1: meet and interact with them in top think lead there's

599
00:29:01,560 --> 00:29:04,600
Speaker 1: here because most people aren't don't even know that they exist,

600
00:29:05,040 --> 00:29:06,840
Speaker 1: and they have more money than everybody else. I mean,

601
00:29:06,880 --> 00:29:08,800
Speaker 1: if you look at what Dubai is doing, they're essentially

602
00:29:08,800 --> 00:29:11,880
Speaker 1: making like a Noah's Ark of young smart people over there,

603
00:29:12,080 --> 00:29:14,280
Speaker 1: and they're saying come here and no taxes, we'll take

604
00:29:14,320 --> 00:29:16,480
Speaker 1: care of you and we'll find your projects. And they're

605
00:29:16,480 --> 00:29:20,200
Speaker 1: doing that with females. Yeah. Yeah. The UAE actually has

606
00:29:20,240 --> 00:29:22,760
Speaker 1: more women in their cabinet than the United States does,

607
00:29:22,800 --> 00:29:25,880
Speaker 1: and senior positions in our do do you see broadly

608
00:29:26,080 --> 00:29:29,760
Speaker 1: getting into any form of like I don't know, like

609
00:29:29,880 --> 00:29:34,240
Speaker 1: influencing legislation more directly, Yeah, broadly actually has We're going

610
00:29:34,320 --> 00:29:35,960
Speaker 1: to be doing something this year for the mid terms

611
00:29:36,000 --> 00:29:38,680
Speaker 1: which is called the Next Female President, and it's going

612
00:29:38,680 --> 00:29:40,600
Speaker 1: around the country and actually talking to all of these

613
00:29:40,600 --> 00:29:43,320
Speaker 1: different young people and not in cities, in rural areas

614
00:29:43,320 --> 00:29:45,160
Speaker 1: around what issues they care about and why they want

615
00:29:45,160 --> 00:29:46,960
Speaker 1: to run or what they would want to see change.

616
00:29:47,200 --> 00:29:49,520
Speaker 1: And so we're working with organizations like Emily's List and

617
00:29:49,560 --> 00:29:51,840
Speaker 1: she should run to work with them on that. And

618
00:29:51,880 --> 00:29:54,880
Speaker 1: then they're specific legislation that we cover in the same

619
00:29:54,920 --> 00:29:58,000
Speaker 1: way that Vice Impact, which is our global response to

620
00:29:58,040 --> 00:30:00,360
Speaker 1: the issues that our audience cares about. We'll focus different

621
00:30:00,400 --> 00:30:04,280
Speaker 1: campaigns we do that with broadly around certain legislation. Of course,

622
00:30:04,320 --> 00:30:07,320
Speaker 1: for us, anything that's around abortion or access to reproductive

623
00:30:07,400 --> 00:30:09,520
Speaker 1: rights is always our biggest is shoe interesting to see

624
00:30:09,600 --> 00:30:12,080
Speaker 1: this young cohort, the fourteen to twenty two year old

625
00:30:12,120 --> 00:30:14,440
Speaker 1: a dreams that you just talked about have gone from

626
00:30:14,440 --> 00:30:17,880
Speaker 1: like Saturdays at the movies to like Saturdays of marching

627
00:30:18,320 --> 00:30:22,440
Speaker 1: and like this active collective you know, migration around you know,

628
00:30:22,520 --> 00:30:25,560
Speaker 1: to your point around Delaney tar like, I'm galvanizing my

629
00:30:25,640 --> 00:30:28,280
Speaker 1: community Monday through Friday, and then we're hitting the streets

630
00:30:28,280 --> 00:30:30,720
Speaker 1: and we're advocating for change, and we will come out

631
00:30:30,720 --> 00:30:33,560
Speaker 1: and vote you out, you know, and if and you

632
00:30:33,640 --> 00:30:36,560
Speaker 1: see that immediate reaction. Now though a brand or a person.

633
00:30:36,600 --> 00:30:39,640
Speaker 1: We were just talking before this about Starbucks what happened

634
00:30:39,640 --> 00:30:41,680
Speaker 1: over the weekend, and the CEO is there in fl

635
00:30:41,800 --> 00:30:45,880
Speaker 1: Philly right now, there is no tolerance. How are you

636
00:30:45,960 --> 00:30:48,800
Speaker 1: leveraging the power of vice to scale this message? Now?

637
00:30:48,800 --> 00:30:52,840
Speaker 1: You talked about be ready for our audience to grow significantly. Um,

638
00:30:52,840 --> 00:30:55,760
Speaker 1: given that you're on the heels of being in the room.

639
00:30:55,760 --> 00:30:59,160
Speaker 1: How many countries vices? And yeah, I mean what well

640
00:30:59,200 --> 00:31:01,600
Speaker 1: we have offices in thirty six. How are you leveraging

641
00:31:01,640 --> 00:31:03,680
Speaker 1: that though, are because that, I think is that huge

642
00:31:03,720 --> 00:31:06,760
Speaker 1: advantage for Broadly to go big for sure. I actually

643
00:31:06,760 --> 00:31:08,600
Speaker 1: think that's one of the most exciting things about Vice

644
00:31:08,600 --> 00:31:10,840
Speaker 1: and that's where the Broadly film's fun idea came from.

645
00:31:10,920 --> 00:31:14,000
Speaker 1: Is when when we're in other territories, particularly where they

646
00:31:14,000 --> 00:31:16,280
Speaker 1: haven't had a strong history of gender equality, we have

647
00:31:16,360 --> 00:31:18,560
Speaker 1: to make sure that they're not just franchises, they're fully

648
00:31:18,600 --> 00:31:20,840
Speaker 1: part of our Vice ecosystem at home and that we're

649
00:31:20,840 --> 00:31:23,160
Speaker 1: building a family wherever we go and in some of

650
00:31:23,160 --> 00:31:25,240
Speaker 1: these places, like for what we're doing an a pack,

651
00:31:25,360 --> 00:31:27,600
Speaker 1: like in Indonesia and India like these have some of

652
00:31:27,600 --> 00:31:30,840
Speaker 1: the highest number of young people in the world, and

653
00:31:30,880 --> 00:31:34,320
Speaker 1: they have not had access to great content, particularly because

654
00:31:34,320 --> 00:31:36,440
Speaker 1: it's been really hard to do it, and because VICE

655
00:31:36,480 --> 00:31:38,600
Speaker 1: can be in other countries and actually come from a

656
00:31:38,640 --> 00:31:41,680
Speaker 1: space where you're talking more about culture, and people don't realize,

657
00:31:41,720 --> 00:31:45,640
Speaker 1: particularly the governments, that news is sliding underneath that always.

658
00:31:46,880 --> 00:31:49,240
Speaker 1: So there's been a ton of change Advice in the

659
00:31:49,360 --> 00:31:55,640
Speaker 1: last year. How has broadly or has broadly had more

660
00:31:55,680 --> 00:31:59,560
Speaker 1: of a voice even in your internal cultural change? Yeah,

661
00:31:59,600 --> 00:32:01,880
Speaker 1: I mean, I think we have to recognize that VICE

662
00:32:01,920 --> 00:32:04,960
Speaker 1: has had some challenges over the last few months and

663
00:32:05,520 --> 00:32:10,000
Speaker 1: is committed to making our company the safest and most

664
00:32:10,000 --> 00:32:12,520
Speaker 1: progressive workplace, not even just in the industry, but in

665
00:32:12,560 --> 00:32:15,720
Speaker 1: the world, particularly because we are serving so many people

666
00:32:15,720 --> 00:32:18,120
Speaker 1: around the world. You know, we have over five thousand

667
00:32:18,120 --> 00:32:21,560
Speaker 1: employees and I think it's over over of those employees

668
00:32:21,560 --> 00:32:23,520
Speaker 1: have joined the company in the last two years. So

669
00:32:23,560 --> 00:32:26,760
Speaker 1: it's been incredible growth um and we were doing some

670
00:32:26,800 --> 00:32:29,520
Speaker 1: things like committing to pay parity in creating our d

671
00:32:29,640 --> 00:32:32,400
Speaker 1: n I board from its inception broadly has had a

672
00:32:32,480 --> 00:32:36,120
Speaker 1: zero tolerance for bullshit. So when there are issues that

673
00:32:36,160 --> 00:32:38,680
Speaker 1: come to the forefront as a channel, it always covers them.

674
00:32:38,720 --> 00:32:40,560
Speaker 1: It's done a lot of work around me too and

675
00:32:40,640 --> 00:32:44,720
Speaker 1: sexual harassment and trying to create progressive legislation, and you know,

676
00:32:44,880 --> 00:32:47,600
Speaker 1: the list goes on and on. I think internally, we've

677
00:32:47,600 --> 00:32:50,760
Speaker 1: had an incredible group of women, uh and allies at

678
00:32:50,840 --> 00:32:53,160
Speaker 1: VICE that have come together and through this, actually, I

679
00:32:53,200 --> 00:32:57,480
Speaker 1: think we've created a lot more structured internal communications and

680
00:32:57,520 --> 00:33:00,480
Speaker 1: processes where they are having a say, are part of

681
00:33:00,480 --> 00:33:02,800
Speaker 1: the conversation, They are aware of the day to day

682
00:33:02,880 --> 00:33:06,360
Speaker 1: and they are committed to helping secure Vice's future, not

683
00:33:06,440 --> 00:33:09,720
Speaker 1: only for themselves but for the next generation of talent

684
00:33:09,760 --> 00:33:14,320
Speaker 1: that are coming in. All right, now the time. Now

685
00:33:14,360 --> 00:33:19,040
Speaker 1: you can do your damn d I y okay, uh, alright, Well,

686
00:33:19,080 --> 00:33:21,200
Speaker 1: I hope this doesn't sound corny, but I would kill

687
00:33:21,240 --> 00:33:24,360
Speaker 1: the idea to advertisers that women are a niche audience

688
00:33:24,480 --> 00:33:27,080
Speaker 1: or need to be siloed as a community. I had

689
00:33:27,080 --> 00:33:29,760
Speaker 1: someone tell me once that women were an underserved community.

690
00:33:30,080 --> 00:33:33,200
Speaker 1: I was just horrified. Um, So I would kill that

691
00:33:33,800 --> 00:33:38,200
Speaker 1: like so fast. Um, for By, I wouldn't buy anything

692
00:33:38,320 --> 00:33:40,240
Speaker 1: right now. I would wait six months and let the

693
00:33:40,320 --> 00:33:43,680
Speaker 1: duopolya Facebook and Google play its hand, and then when

694
00:33:43,720 --> 00:33:49,040
Speaker 1: media companies are cheaper, I would buy them. She's super savvy.

695
00:33:49,200 --> 00:33:54,560
Speaker 1: May I should follow your your investment stress and for

696
00:33:54,840 --> 00:33:57,440
Speaker 1: d I y what you were talking about earlier. I

697
00:33:57,440 --> 00:34:00,800
Speaker 1: would do a version of Girls who Code, specifically around

698
00:34:00,880 --> 00:34:04,000
Speaker 1: educating young women for finance and business skills. Oh, let's

699
00:34:04,040 --> 00:34:06,480
Speaker 1: do it. I think that's something we would very much

700
00:34:06,520 --> 00:34:10,799
Speaker 1: like to particel. Let's do it listening. Yeah, we're ready

701
00:34:10,800 --> 00:34:14,800
Speaker 1: to make, ready to fund it. Fund come on board.

702
00:34:14,960 --> 00:34:17,360
Speaker 1: So if there was one thing you would want to

703
00:34:17,440 --> 00:34:21,080
Speaker 1: leave the community with, whether it is about vice broadly

704
00:34:21,239 --> 00:34:24,880
Speaker 1: or women in general, what is the biggest misnomer in

705
00:34:24,920 --> 00:34:28,560
Speaker 1: your mind in that you plan to address on broadly?

706
00:34:29,600 --> 00:34:32,520
Speaker 1: I would a dent say that nothing is off the

707
00:34:32,520 --> 00:34:35,080
Speaker 1: table in terms of what you think is brand safe

708
00:34:35,120 --> 00:34:37,760
Speaker 1: and not brand safe. Being a woman is a fully

709
00:34:37,840 --> 00:34:40,960
Speaker 1: encompassing thing. Women are challenging and difficult, but they are people,

710
00:34:41,000 --> 00:34:44,759
Speaker 1: and therefore people are challenging it difficult and um our

711
00:34:44,760 --> 00:34:47,120
Speaker 1: audience will only continue to grow, So should ride the

712
00:34:47,120 --> 00:34:49,839
Speaker 1: wave with us. Thanks, If people want to reach you,

713
00:34:49,920 --> 00:34:52,080
Speaker 1: where can they find you? They can email me Ari

714
00:34:52,320 --> 00:34:55,040
Speaker 1: A r I at vice dot com or all my

715
00:34:55,120 --> 00:34:58,640
Speaker 1: handles are just a when Groff. Thank you, Ari so much,

716
00:34:58,760 --> 00:35:03,680
Speaker 1: so fun having you in this video. Big thanks to

717
00:35:03,760 --> 00:35:05,960
Speaker 1: our new producer, Laura Morris. How fun is it to

718
00:35:06,000 --> 00:35:09,040
Speaker 1: have an all female cast? It's fun and kind of

719
00:35:09,040 --> 00:35:11,440
Speaker 1: torturous for me that now they are to Laura's so

720
00:35:11,480 --> 00:35:13,040
Speaker 1: thank you. To all of our friends and family, a

721
00:35:13,120 --> 00:35:17,239
Speaker 1: panoply Matt Turk, Andy Bowers, Jacob Weisberg. We'll be back

722
00:35:17,239 --> 00:35:21,759
Speaker 1: with an all new episode in two weeks. M H

723
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Speaker 1: Full disclosure. Our opinions are our own