1 00:00:02,480 --> 00:00:07,040 Speaker 1: Bloomberg Audio Studios, Podcasts, Radio News. 2 00:00:12,800 --> 00:00:15,000 Speaker 2: Welcome back to the Deal. I'm your host Jason Kelly 3 00:00:15,000 --> 00:00:18,600 Speaker 2: alongside my co host Alex Rodriguez. Alex, you are currently 4 00:00:18,720 --> 00:00:21,959 Speaker 2: on vacation celebrating a big birthday, joining the ranks of 5 00:00:22,079 --> 00:00:25,599 Speaker 2: us old guys. So happy birthday, partner. I'll say it 6 00:00:25,600 --> 00:00:28,240 Speaker 2: again and again. We're going to celebrate when you get back. 7 00:00:28,360 --> 00:00:33,320 Speaker 2: And you know, interestingly, today's guest in a way speaks 8 00:00:33,360 --> 00:00:36,160 Speaker 2: to one of the next chapters of your life, which 9 00:00:36,240 --> 00:00:40,200 Speaker 2: is being an owner of a couple very high profile 10 00:00:40,200 --> 00:00:42,600 Speaker 2: sports franchises. Hailey Rosen is the founder and CEO of 11 00:00:42,640 --> 00:00:45,519 Speaker 2: Just Women's Sports, someone we really wanted to talk to, 12 00:00:45,920 --> 00:00:48,640 Speaker 2: in part because you're now the governor of the Minnesota Linx. 13 00:00:48,880 --> 00:00:50,919 Speaker 2: This is an area that you and I have been 14 00:00:50,960 --> 00:00:53,400 Speaker 2: talking about since the inception of the show a few 15 00:00:53,440 --> 00:00:57,760 Speaker 2: years ago. This boom and women's sports, it's undeniable. It's 16 00:00:57,800 --> 00:00:59,920 Speaker 2: amazing how far ahead of the curve she was. 17 00:01:00,440 --> 00:01:01,800 Speaker 3: Yeah, it really is fascinating. 18 00:01:01,880 --> 00:01:04,319 Speaker 4: I mean, she went to Stanford and I think she 19 00:01:04,400 --> 00:01:06,200 Speaker 4: kind of backed up into this with one of her 20 00:01:06,280 --> 00:01:09,720 Speaker 4: side hustles, and it was really interesting how while she 21 00:01:09,760 --> 00:01:12,120 Speaker 4: had a little side hustle, she got to raise, you know, 22 00:01:12,160 --> 00:01:14,360 Speaker 4: a couple hundred thousand dollars I think four hundred thousand 23 00:01:14,440 --> 00:01:17,120 Speaker 4: to be exact, and off she went. And then she 24 00:01:17,240 --> 00:01:20,640 Speaker 4: quit that regular job and made that side hustle her 25 00:01:20,680 --> 00:01:21,399 Speaker 4: regular job. 26 00:01:21,600 --> 00:01:23,360 Speaker 3: And here we are a couple of years later. 27 00:01:23,920 --> 00:01:25,920 Speaker 2: Well, and I also love when we're able to talk 28 00:01:25,959 --> 00:01:32,119 Speaker 2: to someone who is already, at least by association, sort 29 00:01:32,120 --> 00:01:35,119 Speaker 2: of part of the deal cinematic universe. Because the folks 30 00:01:35,160 --> 00:01:38,200 Speaker 2: she has convinced to invest in just women's sports, Billy 31 00:01:38,280 --> 00:01:41,280 Speaker 2: Jean King, David Blitzer, both of whom have been guests 32 00:01:41,319 --> 00:01:44,039 Speaker 2: on this show. I mean, these are the folks who 33 00:01:44,880 --> 00:01:49,720 Speaker 2: really understand the business of sports quite holistically, and they 34 00:01:49,720 --> 00:01:52,840 Speaker 2: are betting on this mega trend, which I mean is 35 00:01:52,880 --> 00:01:55,840 Speaker 2: a pretty easy megatren to bet on at this point, 36 00:01:55,920 --> 00:01:58,000 Speaker 2: don't you think, I mean, you're you're sitting and watching 37 00:01:58,000 --> 00:01:59,080 Speaker 2: this on a daily basis. 38 00:02:00,160 --> 00:02:02,320 Speaker 4: I think, yes, Jason, But it's easy for us to 39 00:02:02,360 --> 00:02:05,680 Speaker 4: play Monday morning quarterbacks are easy. But the fact that 40 00:02:05,720 --> 00:02:08,640 Speaker 4: she did it Saturday morning, and she was ahead of 41 00:02:08,639 --> 00:02:11,160 Speaker 4: the curve and she was a risk taker. I get 42 00:02:11,240 --> 00:02:15,000 Speaker 4: especially kind of excited about episodes like this one because 43 00:02:15,400 --> 00:02:17,760 Speaker 4: for us and for our listeners. A lot of them 44 00:02:17,800 --> 00:02:20,440 Speaker 4: are great entrepreneurs who are trying to raise capital. One 45 00:02:20,480 --> 00:02:22,400 Speaker 4: thing is to raise capital, the other thing is to 46 00:02:22,480 --> 00:02:26,000 Speaker 4: raise capital from blue chippers like Joe si and David 47 00:02:26,000 --> 00:02:28,960 Speaker 4: Blitzer and yeah, and so many others. I really want 48 00:02:29,000 --> 00:02:32,359 Speaker 4: to get into the details on how and what made 49 00:02:32,400 --> 00:02:34,240 Speaker 4: her raise his capital for those kind. 50 00:02:34,160 --> 00:02:36,519 Speaker 2: Of folks, Yeah, and what she saw in terms of 51 00:02:36,520 --> 00:02:38,080 Speaker 2: the media landscape. You know, we've had a lot of 52 00:02:38,080 --> 00:02:40,959 Speaker 2: people on this show who've been very successful in media, 53 00:02:41,000 --> 00:02:43,400 Speaker 2: both in front of the camera and also behind the camera. 54 00:02:43,520 --> 00:02:45,840 Speaker 2: You know, I'm thinking of the stephen A's and the 55 00:02:45,919 --> 00:02:48,239 Speaker 2: Richard Jeffersons and in front of the camera, but also 56 00:02:49,040 --> 00:02:52,120 Speaker 2: you know, folks like Mark Shapiro, who obviously at ESPN 57 00:02:52,320 --> 00:02:55,359 Speaker 2: and now at WMEE has made such an impact on 58 00:02:55,400 --> 00:02:58,000 Speaker 2: what the media world, you know, really looks like. This 59 00:02:58,080 --> 00:03:01,400 Speaker 2: is something that, to your point, was not as obvious 60 00:03:01,520 --> 00:03:04,880 Speaker 2: back when Haley founded Just Women's Sports. So excited to 61 00:03:04,880 --> 00:03:07,600 Speaker 2: get into that, all right, Coming up next, Hailey Rosen. 62 00:03:20,919 --> 00:03:23,079 Speaker 2: Welcome back to the deal. So excited to have Hailey 63 00:03:23,120 --> 00:03:25,160 Speaker 2: Rosen with us. She is, of course, founder and CEO 64 00:03:25,200 --> 00:03:28,440 Speaker 2: of Just Women's Sports. I read it every day. It 65 00:03:28,520 --> 00:03:31,840 Speaker 2: is the go to place to understand what's happening in 66 00:03:31,880 --> 00:03:33,959 Speaker 2: the booming world of women's sports. 67 00:03:33,960 --> 00:03:35,520 Speaker 3: Hailey, thank you so much for joining us. 68 00:03:36,080 --> 00:03:38,280 Speaker 1: Thank you so much for having me and reading our 69 00:03:38,320 --> 00:03:39,680 Speaker 1: newsletter every day. I love it. 70 00:03:39,760 --> 00:03:42,120 Speaker 2: I love it. It really is. It's a must read. 71 00:03:42,640 --> 00:03:46,720 Speaker 2: And I guess let's start there because that feels like 72 00:03:46,760 --> 00:03:48,360 Speaker 2: the tip of the spear in terms of sort of 73 00:03:48,360 --> 00:03:51,000 Speaker 2: getting people into this world. How do you sort of 74 00:03:51,040 --> 00:03:53,440 Speaker 2: come to that idea? And then we want to talk 75 00:03:53,480 --> 00:03:55,640 Speaker 2: about how you build the business. But the initial idea, 76 00:03:55,960 --> 00:03:56,800 Speaker 2: where does it come from? 77 00:03:57,040 --> 00:03:59,800 Speaker 1: Yeah? Yeah, Well, a little bit of background on me, 78 00:03:59,880 --> 00:04:01,880 Speaker 1: just because it's relevant to this idea. I was a 79 00:04:01,920 --> 00:04:04,560 Speaker 1: soccer player. I played in college and then played professionally 80 00:04:04,640 --> 00:04:06,680 Speaker 1: for a little bit in the US and abroad. That 81 00:04:06,880 --> 00:04:10,200 Speaker 1: experience really led me to this idea. I was playing 82 00:04:10,280 --> 00:04:12,560 Speaker 1: before the twenty nineteen World Cup. I bring up that 83 00:04:12,600 --> 00:04:15,320 Speaker 1: timing just because I think it was really the start 84 00:04:15,480 --> 00:04:17,800 Speaker 1: of everything we're seeing. You know, we were just starting 85 00:04:17,839 --> 00:04:20,679 Speaker 1: to sell out stadiums. You know, the stadiums were small. 86 00:04:20,720 --> 00:04:22,800 Speaker 1: Attendance was up but went from a small number to 87 00:04:22,839 --> 00:04:25,919 Speaker 1: a slightly bigger number. Brains were coming on board, but 88 00:04:25,960 --> 00:04:27,800 Speaker 1: The main thing was that you could feel there was 89 00:04:27,839 --> 00:04:30,919 Speaker 1: a shift, there was something happening. This was there was 90 00:04:30,960 --> 00:04:33,839 Speaker 1: an energy and excitement and momentum that was really starting 91 00:04:33,839 --> 00:04:36,440 Speaker 1: to build. I had a bunch of injuries. I retired 92 00:04:36,520 --> 00:04:38,760 Speaker 1: sooner than I probably would have liked, and kind of 93 00:04:38,839 --> 00:04:41,039 Speaker 1: jumped into you know, the quote unquote real world. Got 94 00:04:41,040 --> 00:04:43,640 Speaker 1: a job, and when I was working, I'm just like 95 00:04:43,640 --> 00:04:45,599 Speaker 1: a sports fan, like born and raised in LA I 96 00:04:45,640 --> 00:04:47,960 Speaker 1: followed the Lakers, I followed the Dodgers. I just wanted 97 00:04:48,000 --> 00:04:50,760 Speaker 1: to follow the NWSL and WNBA, just like I didn't 98 00:04:50,760 --> 00:04:53,200 Speaker 1: think anything of it. I just wanted to follow sports 99 00:04:53,240 --> 00:04:55,600 Speaker 1: that fell part of it. And I couldn't do it 100 00:04:55,720 --> 00:04:59,479 Speaker 1: like at all, And I started hunting for you know, 101 00:04:59,520 --> 00:05:01,560 Speaker 1: I looked like my friend just got traded. Where can 102 00:05:01,640 --> 00:05:04,600 Speaker 1: I find that information? What's the end of B cell standings? 103 00:05:04,600 --> 00:05:06,279 Speaker 1: Can I go see that goal? Like I started just 104 00:05:06,320 --> 00:05:10,800 Speaker 1: looking for this information, and everything I did see was 105 00:05:11,160 --> 00:05:14,200 Speaker 1: just very weird to me, felt very young, hyper feminine. 106 00:05:14,560 --> 00:05:16,599 Speaker 1: A lot of lifestyle content, which you know, there's a 107 00:05:16,640 --> 00:05:18,840 Speaker 1: place for all of this, but my question was just 108 00:05:18,880 --> 00:05:21,359 Speaker 1: like where are the sports? Where the highlights and the 109 00:05:21,400 --> 00:05:24,640 Speaker 1: stats and where are the sports and that question is 110 00:05:24,720 --> 00:05:28,159 Speaker 1: what led me to Just Women's Sports. I basically grabbed 111 00:05:28,200 --> 00:05:32,320 Speaker 1: an Instagram handle called it just Women's Sports, started posting 112 00:05:32,360 --> 00:05:35,159 Speaker 1: the type of content I wanted to see and sort 113 00:05:35,200 --> 00:05:37,480 Speaker 1: of snowballed to what I'm doing today. 114 00:05:37,760 --> 00:05:41,360 Speaker 2: And so at what point do you determine this as 115 00:05:41,400 --> 00:05:45,400 Speaker 2: a business and a business which needs money and you 116 00:05:45,480 --> 00:05:46,599 Speaker 2: need to go find that money. 117 00:05:47,400 --> 00:05:49,800 Speaker 1: So it's funny looking back because I feel like I 118 00:05:49,839 --> 00:05:53,640 Speaker 1: was both like stumbled into this and also like knew 119 00:05:53,640 --> 00:05:55,440 Speaker 1: exactly what we were trying to do from the start. 120 00:05:55,839 --> 00:05:57,320 Speaker 1: When did I think it was a business and could 121 00:05:57,360 --> 00:05:59,360 Speaker 1: be a big business? Like right away, Like as soon 122 00:05:59,400 --> 00:06:02,000 Speaker 1: as I kind of covered that, like no one was 123 00:06:02,040 --> 00:06:04,320 Speaker 1: really talking about women's sports, and I felt like what 124 00:06:04,360 --> 00:06:07,440 Speaker 1: did exist just didn't feel true to what it was. 125 00:06:07,880 --> 00:06:10,240 Speaker 1: I was like, this is a huge opportunity, this is crazy, 126 00:06:10,320 --> 00:06:13,240 Speaker 1: this doesn't exist. I feel like there's so much happening here, 127 00:06:13,279 --> 00:06:15,680 Speaker 1: Like we got to go in terms of, like you know, 128 00:06:15,839 --> 00:06:18,160 Speaker 1: I need money and we're how we do this. I 129 00:06:18,200 --> 00:06:20,719 Speaker 1: feel like I just kind of really dig kind of 130 00:06:20,760 --> 00:06:24,400 Speaker 1: stumble into early days. Like truly, I was working in 131 00:06:24,480 --> 00:06:28,640 Speaker 1: tech and I was like out with friends one night 132 00:06:28,760 --> 00:06:31,200 Speaker 1: and was like talking about this I had like started 133 00:06:31,240 --> 00:06:33,479 Speaker 1: becoming obsessed with the idea that there needed to be 134 00:06:33,560 --> 00:06:37,680 Speaker 1: more women's sports coverage, and my boyfriend now husband at 135 00:06:37,720 --> 00:06:39,600 Speaker 1: the time, was like, well, you could like start an 136 00:06:39,600 --> 00:06:41,359 Speaker 1: Instagram account, like you know, anyone could do it. I 137 00:06:41,400 --> 00:06:42,840 Speaker 1: was literally in the back of a cab in New 138 00:06:42,920 --> 00:06:45,440 Speaker 1: York and grab the just Women's Sports handle and just 139 00:06:45,480 --> 00:06:48,000 Speaker 1: like started posting, and really quickly we went from like 140 00:06:48,360 --> 00:06:52,320 Speaker 1: no followers, no content strategy, to like forty thousand followers, 141 00:06:52,320 --> 00:06:55,039 Speaker 1: one hundred thousand followers, and it just kind of started 142 00:06:55,080 --> 00:06:57,800 Speaker 1: going like that, and I think really quickly I sort 143 00:06:57,800 --> 00:07:00,520 Speaker 1: of caught up with like, Okay, there's something here, There's 144 00:07:00,560 --> 00:07:03,080 Speaker 1: an audience that's excited. What do we need to do 145 00:07:03,160 --> 00:07:05,600 Speaker 1: to turn this into like a real content business. 146 00:07:06,080 --> 00:07:09,600 Speaker 4: So, Hayley JWS, you're in that cab, You're talking with 147 00:07:09,640 --> 00:07:12,160 Speaker 4: your boyfriend, then your husband. Now you're kind of brainstorming. 148 00:07:12,200 --> 00:07:15,559 Speaker 4: You're really excited, as most entrepreneurs are, but you're still 149 00:07:15,720 --> 00:07:19,120 Speaker 4: so far away from actually raising capital. Talk to Hi 150 00:07:19,080 --> 00:07:21,800 Speaker 4: about with that first four hundred thousand that you raised, 151 00:07:21,920 --> 00:07:24,920 Speaker 4: how difficult is that? What was your pitch and what 152 00:07:25,040 --> 00:07:27,040 Speaker 4: was you think the hook that got them to be first? 153 00:07:27,040 --> 00:07:28,000 Speaker 3: That's always the hardest. 154 00:07:28,520 --> 00:07:31,720 Speaker 1: Yeah. Yeah, the first check we ever raised was the 155 00:07:31,800 --> 00:07:35,360 Speaker 1: easiest check, and I would pay for that later down 156 00:07:35,400 --> 00:07:37,840 Speaker 1: the road. Because when I was working in tech, I 157 00:07:37,880 --> 00:07:40,000 Speaker 1: was living in San Francisco at the time. I had 158 00:07:40,080 --> 00:07:42,960 Speaker 1: some mentors that were vcs and working in sort of 159 00:07:42,960 --> 00:07:45,760 Speaker 1: the venture capital space, and so when I was thinking 160 00:07:45,760 --> 00:07:48,480 Speaker 1: about this and becoming obsessed and excited with the idea, 161 00:07:48,560 --> 00:07:51,840 Speaker 1: I got connected to Eric Chen who was our first investor, 162 00:07:51,880 --> 00:07:55,200 Speaker 1: and he's a very early stage, preseeed investor. He meets 163 00:07:55,520 --> 00:07:58,200 Speaker 1: founders when they're kind of in the ideation stage. And 164 00:07:58,360 --> 00:08:00,160 Speaker 1: I was coming to him really as a mentor, who 165 00:08:00,160 --> 00:08:03,080 Speaker 1: are saying, I believe in this, I'm excited about it. 166 00:08:03,120 --> 00:08:05,480 Speaker 1: I don't know exactly what it looks like, but I 167 00:08:05,480 --> 00:08:07,480 Speaker 1: think I'm gonna quit my job and do this. And 168 00:08:07,640 --> 00:08:10,480 Speaker 1: he was like, great, and here's seed money, Like let's go, 169 00:08:10,560 --> 00:08:13,640 Speaker 1: let's figure it out together. And that was like I 170 00:08:13,680 --> 00:08:16,840 Speaker 1: think I was going to do this any way. I 171 00:08:16,880 --> 00:08:18,800 Speaker 1: look at it just because I think I was young 172 00:08:18,880 --> 00:08:23,280 Speaker 1: and crazy enough, but I think that it forced all 173 00:08:23,360 --> 00:08:24,040 Speaker 1: this stuff quickly. 174 00:08:24,120 --> 00:08:24,320 Speaker 3: You know. 175 00:08:24,360 --> 00:08:27,360 Speaker 1: We had to like set up a business and set 176 00:08:27,440 --> 00:08:29,760 Speaker 1: up a business account, and think about hiring and think 177 00:08:29,800 --> 00:08:32,240 Speaker 1: about like what are our goals and like if we're 178 00:08:32,240 --> 00:08:34,120 Speaker 1: going to raise another round of capital, what are the 179 00:08:34,200 --> 00:08:36,640 Speaker 1: key metrics we're going to like measure ourselves against. And 180 00:08:36,679 --> 00:08:39,520 Speaker 1: so it kind of just got me going in a 181 00:08:39,559 --> 00:08:42,320 Speaker 1: more serious way really quickly, and I think it was 182 00:08:42,400 --> 00:08:45,400 Speaker 1: fortunate to me obviously was very fortunate to meet Eric. 183 00:08:45,840 --> 00:08:49,360 Speaker 1: I mean that initial funding lasted us. It was like 184 00:08:49,400 --> 00:08:52,400 Speaker 1: almost two years. We built, like the initial brand, we launch, 185 00:08:52,400 --> 00:08:55,440 Speaker 1: our initial show, our newsletter, the content strategy, the early 186 00:08:55,520 --> 00:08:59,360 Speaker 1: team was all from that initial check, which did come 187 00:08:59,400 --> 00:09:02,480 Speaker 1: really easily, and then later rounds were tougher. You know, 188 00:09:02,520 --> 00:09:05,319 Speaker 1: we've been really fortunate kind of jumping ahead. But we're 189 00:09:05,400 --> 00:09:08,440 Speaker 1: really really fortunate to have some amazing investors around the 190 00:09:08,440 --> 00:09:11,720 Speaker 1: cap table, Joe and Clara, Sie, David Blitzer, Michelle Kang. 191 00:09:12,120 --> 00:09:14,640 Speaker 1: But you know, I give him so much credit because 192 00:09:15,200 --> 00:09:18,840 Speaker 1: when we were raising in it was like twenty twenty 193 00:09:19,000 --> 00:09:22,760 Speaker 1: two ish, you know, people were talking about women's sports 194 00:09:22,800 --> 00:09:25,280 Speaker 1: the way they're talking about it now. You know, no 195 00:09:25,360 --> 00:09:28,280 Speaker 1: one believed like truly, Like when I say, like I 196 00:09:28,320 --> 00:09:31,160 Speaker 1: would walk in the room and I honestly I feel 197 00:09:31,160 --> 00:09:33,840 Speaker 1: like people took the meeting because I'm a female founder 198 00:09:33,920 --> 00:09:36,000 Speaker 1: and it was a kind of interesting topic, but like 199 00:09:36,320 --> 00:09:39,400 Speaker 1: they were not taking this seriously, no matter what metrics 200 00:09:39,440 --> 00:09:41,360 Speaker 1: I pulled up, no matter how much I could show 201 00:09:41,400 --> 00:09:43,600 Speaker 1: that this space is growing. Look at our engagement, look 202 00:09:43,600 --> 00:09:45,760 Speaker 1: at you know, everything is up into this right and 203 00:09:46,120 --> 00:09:49,520 Speaker 1: legacy media is behind. People were like, maybe this should 204 00:09:49,520 --> 00:09:52,280 Speaker 1: be a charity. Women's sports has never worked, Why do 205 00:09:52,320 --> 00:09:54,840 Speaker 1: you think it'll work now? And I just feel like 206 00:09:55,160 --> 00:09:56,960 Speaker 1: we were kind of banging our head against the wall. 207 00:09:57,000 --> 00:09:59,520 Speaker 1: And I really give that group so much credit for 208 00:10:00,440 --> 00:10:04,640 Speaker 1: listening and like believing, true believers and women's sports US sports. 209 00:10:04,679 --> 00:10:07,600 Speaker 1: So I sort of jumped ahead, but we're really fortunate 210 00:10:07,640 --> 00:10:08,640 Speaker 1: to have a lot of great people. 211 00:10:09,000 --> 00:10:11,720 Speaker 2: I want to come back to that fundraising in the second, 212 00:10:11,800 --> 00:10:14,520 Speaker 2: but to fast forward to today, sort of sit with 213 00:10:14,720 --> 00:10:17,120 Speaker 2: today for a second, sort of this moment in twenty 214 00:10:17,160 --> 00:10:20,760 Speaker 2: twenty five where you know, expansion teams are going for 215 00:10:20,840 --> 00:10:23,920 Speaker 2: two hundred and fifty million dollars in the w You know, 216 00:10:24,280 --> 00:10:28,800 Speaker 2: we saw the transaction you know last year for Angel City. 217 00:10:28,920 --> 00:10:31,840 Speaker 2: You know they're in your hometown at a then record 218 00:10:32,280 --> 00:10:35,240 Speaker 2: valuation of two hundred and fifty million dollars with Willow 219 00:10:35,280 --> 00:10:37,880 Speaker 2: Bay and Bob bayger coming in to become the control 220 00:10:37,920 --> 00:10:43,000 Speaker 2: owners there? Did this happen faster than you thought it 221 00:10:43,120 --> 00:10:46,120 Speaker 2: might in terms of the rising valuations? I mean, you 222 00:10:46,200 --> 00:10:50,360 Speaker 2: are intimately familiar with sort of all of the inputs 223 00:10:50,360 --> 00:10:54,120 Speaker 2: and outputs here, Like from a business perspective, how do 224 00:10:54,160 --> 00:10:54,599 Speaker 2: you gauge it? 225 00:10:54,679 --> 00:10:55,080 Speaker 3: Right now? 226 00:10:55,760 --> 00:10:58,160 Speaker 1: I think this is the moment, and I think it's 227 00:10:58,200 --> 00:11:01,080 Speaker 1: like it's felt slow, slow, all at once, and it 228 00:11:01,120 --> 00:11:03,360 Speaker 1: feels like this is the all at once moment. I 229 00:11:03,400 --> 00:11:05,600 Speaker 1: did feel, you know, we launched in twenty twenty. I 230 00:11:05,640 --> 00:11:07,280 Speaker 1: did feel like there was a couple of years there 231 00:11:07,280 --> 00:11:09,640 Speaker 1: where I was banging my head against the wall. We 232 00:11:09,840 --> 00:11:13,600 Speaker 1: as a company, our audience growth was crazy, our engagement 233 00:11:13,679 --> 00:11:16,160 Speaker 1: was up. We were doing so many things that I 234 00:11:16,200 --> 00:11:18,880 Speaker 1: think media companies, you know, you'd love to see as 235 00:11:18,920 --> 00:11:22,839 Speaker 1: a media company, and we were still struggling to get 236 00:11:22,880 --> 00:11:26,920 Speaker 1: people bought in, get brands on board. All of a sudden, 237 00:11:26,960 --> 00:11:30,040 Speaker 1: that's changed. The conversation has completely changed, and that feels 238 00:11:30,080 --> 00:11:33,960 Speaker 1: like truly over the last year or so. And I 239 00:11:33,960 --> 00:11:36,480 Speaker 1: think the big shift from my point of view is 240 00:11:36,480 --> 00:11:38,840 Speaker 1: that brands are really bought in. They're not talking to 241 00:11:38,880 --> 00:11:42,360 Speaker 1: women's sports and sort of these subcategories they're talking about 242 00:11:42,400 --> 00:11:45,199 Speaker 1: investing and you know, sponsoring women's sports from their sports 243 00:11:45,240 --> 00:11:48,560 Speaker 1: marketing budgets. And to me, that's been the huge unlock 244 00:11:48,600 --> 00:11:51,240 Speaker 1: because all of a sudden you're seeing not just investor 245 00:11:51,280 --> 00:11:53,719 Speaker 1: dollars go into the space, but brand dollars go in, 246 00:11:54,000 --> 00:11:55,720 Speaker 1: and I feel like that's been a huge unlock. 247 00:11:56,520 --> 00:11:59,040 Speaker 4: So, Hayley, you mentioned some of your investors, some of 248 00:11:59,080 --> 00:12:02,640 Speaker 4: the great blue chip investors in this country. What is 249 00:12:02,679 --> 00:12:06,040 Speaker 4: the difference of your pitch for say a Joe si 250 00:12:06,520 --> 00:12:09,640 Speaker 4: clari Cy, David Blitzer Versus Kevin Durant. 251 00:12:09,880 --> 00:12:11,480 Speaker 3: Is it different or is exactly the same. 252 00:12:11,960 --> 00:12:14,720 Speaker 1: That's a good question. Maybe it should be different, but 253 00:12:14,760 --> 00:12:17,040 Speaker 1: I think it's exactly the same. Just because I'm a 254 00:12:17,040 --> 00:12:19,800 Speaker 1: bit of a someone told me I'm a one note politician, 255 00:12:21,840 --> 00:12:24,360 Speaker 1: I kind of like see this space how it is, 256 00:12:24,480 --> 00:12:27,800 Speaker 1: and it's really hard for me to say it any 257 00:12:27,840 --> 00:12:29,520 Speaker 1: other way than like how I see it, and I 258 00:12:29,559 --> 00:12:32,840 Speaker 1: believe it. I think what resonates with them is slightly different, 259 00:12:32,960 --> 00:12:36,360 Speaker 1: Like talking to Kevin Durant and Rich Cleman, like we're 260 00:12:36,360 --> 00:12:38,320 Speaker 1: going to talk kind of like as athletes, and like 261 00:12:38,840 --> 00:12:41,480 Speaker 1: something that always stood out to me with Kad is 262 00:12:41,559 --> 00:12:44,599 Speaker 1: like he's a true hooper, which I know there's a 263 00:12:44,920 --> 00:12:48,760 Speaker 1: new information, but like he's really into women's basketball and 264 00:12:48,800 --> 00:12:51,120 Speaker 1: he always has been. And that was like really fun 265 00:12:51,160 --> 00:12:53,440 Speaker 1: to meet him and connect and be able to talk 266 00:12:53,440 --> 00:12:56,360 Speaker 1: about that. And it wasn't like, oh, do we think 267 00:12:56,400 --> 00:12:59,520 Speaker 1: women's basketball like, oh, it's the right thing to do 268 00:12:59,640 --> 00:13:02,199 Speaker 1: to so poor. It was like, here's my favorite player, 269 00:13:02,240 --> 00:13:04,080 Speaker 1: here's what I'm excited about. Do you think that team 270 00:13:04,120 --> 00:13:07,920 Speaker 1: overperformed to underperform? Like those are really fun conversations to have. 271 00:13:08,160 --> 00:13:10,280 Speaker 1: And then I think with you know, Joe and Clara, 272 00:13:10,320 --> 00:13:12,360 Speaker 1: when I was saying we need to get out of 273 00:13:12,400 --> 00:13:15,079 Speaker 1: treating women's sports as charity and treat it like a business, 274 00:13:15,080 --> 00:13:17,880 Speaker 1: they were like, yes, one hundred percent, we've been saying that. 275 00:13:17,960 --> 00:13:20,920 Speaker 1: So you know, I kind of am what I am 276 00:13:20,960 --> 00:13:23,000 Speaker 1: for better or worse. But I think what resonates with 277 00:13:23,160 --> 00:13:25,640 Speaker 1: folks depends on, you know, where they're coming from. 278 00:13:25,720 --> 00:13:27,720 Speaker 4: All Right, So Jason and I are investors. We can 279 00:13:27,760 --> 00:13:30,120 Speaker 4: do a little role play. Here, give us your one 280 00:13:30,160 --> 00:13:31,040 Speaker 4: note thirty seconds. 281 00:13:31,040 --> 00:13:31,520 Speaker 3: Give it to us. 282 00:13:31,520 --> 00:13:33,480 Speaker 1: Oh my god, Oh my god, I just got nervous. Okay, 283 00:13:33,480 --> 00:13:38,360 Speaker 1: here's here's my thirty seconds. Is Legacy Media is really 284 00:13:38,400 --> 00:13:42,319 Speaker 1: well set up around the legacy leagues, NFL, NBA, maybe 285 00:13:42,320 --> 00:13:44,360 Speaker 1: the MLB, and that starts with you know what, they 286 00:13:44,400 --> 00:13:47,160 Speaker 1: prioritize their temples, how they build their audience, how they 287 00:13:47,160 --> 00:13:49,960 Speaker 1: work with sponsors. The whole thing is really really well 288 00:13:49,960 --> 00:13:52,960 Speaker 1: set up for those properties. It's not as simple as 289 00:13:53,040 --> 00:13:55,880 Speaker 1: just adding more you know, the legacy companies. They're not 290 00:13:56,000 --> 00:13:58,720 Speaker 1: great at men's lacrosse or men's soccer. It's not just 291 00:13:58,840 --> 00:14:01,880 Speaker 1: you know, women's sports. So if we want that same 292 00:14:01,920 --> 00:14:04,960 Speaker 1: type of industry and ecosystem in women's sports, we have 293 00:14:05,000 --> 00:14:06,360 Speaker 1: to go build it, and we have to go build 294 00:14:06,400 --> 00:14:10,280 Speaker 1: it around soccer and basketball at NWSL, WNBA. We have 295 00:14:10,320 --> 00:14:13,160 Speaker 1: to make their temples aren't temples, build their audience, work 296 00:14:13,200 --> 00:14:15,280 Speaker 1: with sponsors in that way. And I think if we 297 00:14:15,400 --> 00:14:17,760 Speaker 1: do that, we can build up this audience and create 298 00:14:17,800 --> 00:14:20,800 Speaker 1: an industry that is just as big, if not bigger, 299 00:14:20,840 --> 00:14:27,000 Speaker 1: than men's sports. But it starts with media write the check. 300 00:14:28,480 --> 00:14:30,440 Speaker 3: Check, all right, the smaller check. 301 00:14:30,880 --> 00:14:33,600 Speaker 2: So to that end, I mean, you you went exactly 302 00:14:33,600 --> 00:14:35,440 Speaker 2: where I wanted to go, Haley, which is this notion 303 00:14:35,560 --> 00:14:39,920 Speaker 2: of you have this opportunity and challenge to build something new, 304 00:14:40,040 --> 00:14:44,800 Speaker 2: to understand an audience from the ground up, and you 305 00:14:44,920 --> 00:14:49,040 Speaker 2: saw the metrics, which obviously then you use to get 306 00:14:49,040 --> 00:14:52,200 Speaker 2: the sponsors and all of that. But I think it's 307 00:14:52,240 --> 00:14:54,080 Speaker 2: fair to say, and I want you to keep me 308 00:14:54,120 --> 00:14:59,760 Speaker 2: honest here, that this audience consumes differently. It has different expectations, 309 00:14:59,800 --> 00:15:04,360 Speaker 2: it has different rhythms, it has all sorts of, in 310 00:15:04,400 --> 00:15:09,320 Speaker 2: a very positive way, different characteristics. What are those and 311 00:15:09,360 --> 00:15:13,640 Speaker 2: then what do you do to create different products for 312 00:15:13,680 --> 00:15:14,240 Speaker 2: that audience? 313 00:15:14,880 --> 00:15:17,600 Speaker 1: I think yes and no. With the whole premise of this, 314 00:15:18,080 --> 00:15:20,440 Speaker 1: I really believe, and I think we're seeing as women's 315 00:15:20,480 --> 00:15:23,560 Speaker 1: sports pushes further and further into the mainstream, that women's 316 00:15:23,560 --> 00:15:27,480 Speaker 1: sports fans are sports fans and they consume sports the 317 00:15:27,520 --> 00:15:30,600 Speaker 1: same way sports fans consume sports. I think there's two 318 00:15:31,120 --> 00:15:33,320 Speaker 1: things with women's sports fans that are important to keep 319 00:15:33,360 --> 00:15:35,560 Speaker 1: in mind, But I don't think it's sort of unique 320 00:15:35,600 --> 00:15:39,480 Speaker 1: to women's Women's sports fans are a next gen sports fan, 321 00:15:39,760 --> 00:15:43,200 Speaker 1: and I think that's really really exciting, and it means 322 00:15:43,200 --> 00:15:46,400 Speaker 1: sort of two things. Eighty percent of our audience adjust 323 00:15:46,440 --> 00:15:49,280 Speaker 1: women's sports is under the age of thirty four, heavily 324 00:15:49,320 --> 00:15:52,640 Speaker 1: gen z, heavily millennial, which means they're consuming the majority 325 00:15:52,680 --> 00:15:56,240 Speaker 1: of their content on digital channels, and so you know, 326 00:15:56,320 --> 00:15:58,600 Speaker 1: we talked about cutting a cord, this audience didn't have 327 00:15:58,640 --> 00:16:02,040 Speaker 1: a cord to cut, you know. They yeah, they're courtin 328 00:16:02,080 --> 00:16:04,880 Speaker 1: evers and so I think those are like really the 329 00:16:04,920 --> 00:16:08,360 Speaker 1: two unique things about this demographic is they're younger and 330 00:16:08,400 --> 00:16:12,280 Speaker 1: they're digital first. Beyond that, like sports are sports, it's 331 00:16:12,280 --> 00:16:14,840 Speaker 1: been the whole thing, and so I think that's like 332 00:16:14,920 --> 00:16:17,760 Speaker 1: really exciting. And this is something I've said to a 333 00:16:17,760 --> 00:16:20,040 Speaker 1: lot of folks around women's sports is I think there's 334 00:16:20,160 --> 00:16:22,720 Speaker 1: legacy properties that are really trying to think about how 335 00:16:22,720 --> 00:16:25,480 Speaker 1: do we capture and engage this next gen sports fan. 336 00:16:25,560 --> 00:16:29,320 Speaker 1: How do we build for a digital sports ecosystem. Women's 337 00:16:29,320 --> 00:16:32,280 Speaker 1: sports is starting there. That's the opportunity, and that's part 338 00:16:32,320 --> 00:16:34,920 Speaker 1: of why I'm so bullish is let's not go backwards. 339 00:16:35,000 --> 00:16:38,320 Speaker 1: Let's build for where sports fans are going. I think 340 00:16:38,320 --> 00:16:39,720 Speaker 1: that's really cool and exciting. 341 00:16:40,760 --> 00:16:43,960 Speaker 3: And Hayley, how do you generate revenue for your company? 342 00:16:44,040 --> 00:16:45,320 Speaker 3: For JWS? 343 00:16:45,920 --> 00:16:47,840 Speaker 1: This is a really good question. My mom asked me 344 00:16:47,880 --> 00:16:52,760 Speaker 1: this all the time. We have a sponsorship model, so 345 00:16:52,800 --> 00:16:55,920 Speaker 1: we work with brands, you know, via ads or sponsorships, 346 00:16:55,960 --> 00:16:58,040 Speaker 1: and you know, I think it's the same way a 347 00:16:58,080 --> 00:17:01,360 Speaker 1: lot of these athletes and teams and leagues work, you know, 348 00:17:01,600 --> 00:17:04,160 Speaker 1: generate revenue as well. We obviously don't have the rights 349 00:17:04,320 --> 00:17:08,200 Speaker 1: dollars coming through, but this whole thing is very sponsorship driven. 350 00:17:21,400 --> 00:17:24,760 Speaker 2: Arguably the most notable thing you have done with just 351 00:17:24,840 --> 00:17:29,640 Speaker 2: women's sports is to treat the coverage like sports coverage. 352 00:17:30,000 --> 00:17:32,320 Speaker 2: And I do think and I want you to, I 353 00:17:32,359 --> 00:17:34,640 Speaker 2: truly want you to argue with me if you disagree 354 00:17:34,680 --> 00:17:39,520 Speaker 2: with this, but part of the premise of women's sports 355 00:17:39,560 --> 00:17:42,560 Speaker 2: need to stop being treated like charity, I think bled 356 00:17:42,600 --> 00:17:45,720 Speaker 2: into the content up until a certain point that the 357 00:17:45,840 --> 00:17:49,000 Speaker 2: content was like look at these girls, like they're trying 358 00:17:49,119 --> 00:17:51,359 Speaker 2: so hard, Like good for them, and we need to 359 00:17:51,400 --> 00:17:54,760 Speaker 2: support them. And listen, we could talk the rest of 360 00:17:54,800 --> 00:17:57,959 Speaker 2: the day about sort of the take the take world 361 00:17:58,160 --> 00:18:01,840 Speaker 2: of sports right now, but part of what it does 362 00:18:01,880 --> 00:18:05,479 Speaker 2: feel like you're trying to do is to give sports 363 00:18:05,480 --> 00:18:07,639 Speaker 2: fans what they want, which is a place to be like, Okay, 364 00:18:07,680 --> 00:18:10,160 Speaker 2: this team won, this team lost, this person played well, 365 00:18:10,240 --> 00:18:13,479 Speaker 2: this person didn't play as well. This is sort of 366 00:18:13,480 --> 00:18:16,480 Speaker 2: what's happening in the league right now. This is who 367 00:18:16,520 --> 00:18:19,560 Speaker 2: seems to be like surging, who is falling back? 368 00:18:19,600 --> 00:18:19,959 Speaker 3: And all that? 369 00:18:20,040 --> 00:18:22,960 Speaker 2: Is that a fair assessment or how would you characterize it? 370 00:18:23,359 --> 00:18:25,600 Speaker 1: Super fair? And I think, like to look at what 371 00:18:25,640 --> 00:18:28,840 Speaker 1: we do critically, I still think we just women's sports 372 00:18:28,880 --> 00:18:30,959 Speaker 1: could even do better with this. I think it's hard 373 00:18:31,840 --> 00:18:33,640 Speaker 1: to not sort of fall into this trap. But yeah, 374 00:18:33,680 --> 00:18:36,080 Speaker 1: I think it's when we say you have to treat 375 00:18:36,119 --> 00:18:38,760 Speaker 1: women's sports like sports, we mean it in every category 376 00:18:38,880 --> 00:18:40,760 Speaker 1: and through a media lens. That means you have to 377 00:18:40,800 --> 00:18:43,159 Speaker 1: be honest and real and authentic about it. And like, 378 00:18:43,200 --> 00:18:46,240 Speaker 1: believe me, I was an athlete. I really empathize, and 379 00:18:46,280 --> 00:18:49,399 Speaker 1: I get it sucks to be criticized. I get it sucks. 380 00:18:49,440 --> 00:18:53,520 Speaker 1: The scrutiny and also media coverage around women's sports fuels 381 00:18:53,520 --> 00:18:56,159 Speaker 1: this old thing, and I think as a fan, fans 382 00:18:56,160 --> 00:18:59,760 Speaker 1: want authenticity. I love soccer. I love watching soccer. I 383 00:18:59,760 --> 00:19:02,080 Speaker 1: love watching the US women's actual team. What I do 384 00:19:02,240 --> 00:19:04,439 Speaker 1: when I watch the team is I debate, you know, 385 00:19:04,680 --> 00:19:07,360 Speaker 1: should that player have gotten the look? Does someone else 386 00:19:07,400 --> 00:19:09,919 Speaker 1: deserve more time? Did she play well? Did she not? 387 00:19:10,240 --> 00:19:12,520 Speaker 1: And not because I'm trying to be a hater, Because 388 00:19:12,520 --> 00:19:14,600 Speaker 1: you love it and you care and it's exciting and 389 00:19:14,640 --> 00:19:17,800 Speaker 1: it's fun, and so we need that in women's sports, 390 00:19:17,840 --> 00:19:20,160 Speaker 1: and we need to get comfortable that if we're gonna 391 00:19:20,200 --> 00:19:23,360 Speaker 1: have real conversations, it's not all gonna be rainbows and butterflies. 392 00:19:23,359 --> 00:19:26,399 Speaker 1: There's gonna be times where there's criticism and critique and 393 00:19:26,960 --> 00:19:28,960 Speaker 1: can't just all be good, good, good all the time? 394 00:19:29,000 --> 00:19:32,400 Speaker 1: Everyone tried, and believe me, these women are the best 395 00:19:32,440 --> 00:19:34,959 Speaker 1: in the world out what they do. They know when 396 00:19:35,000 --> 00:19:37,080 Speaker 1: they're playing well, they know when they didn't play well. 397 00:19:37,760 --> 00:19:41,320 Speaker 1: They know. I think they can handle it, and I 398 00:19:41,359 --> 00:19:42,880 Speaker 1: agree with you, like I think on the men's side, 399 00:19:42,920 --> 00:19:45,960 Speaker 1: the tay culture has maybe gotten a little crazy, But 400 00:19:46,560 --> 00:19:49,840 Speaker 1: you know, I think where is the Charles Barkley on 401 00:19:49,880 --> 00:19:51,919 Speaker 1: the women's side, where are the people that can bring 402 00:19:52,040 --> 00:19:54,800 Speaker 1: fun and joy and real conversation. I think that's really 403 00:19:54,800 --> 00:19:57,520 Speaker 1: really critical and that is what I want just women's 404 00:19:57,560 --> 00:19:59,840 Speaker 1: sports to do and be. And I think there's times 405 00:20:00,040 --> 00:20:02,639 Speaker 1: where we have hit that. There's times we have gone 406 00:20:02,680 --> 00:20:04,560 Speaker 1: too far, there's times we haven't gone far enough. But 407 00:20:04,640 --> 00:20:06,920 Speaker 1: I think that's where we have to push this space 408 00:20:07,000 --> 00:20:09,600 Speaker 1: because that's what we all love about sports. It's fun 409 00:20:09,600 --> 00:20:11,199 Speaker 1: to be a fan. We have to be allowed to 410 00:20:11,560 --> 00:20:12,359 Speaker 1: have fun with it. 411 00:20:12,720 --> 00:20:16,080 Speaker 2: Yeah, it is interesting to see the you know, I 412 00:20:16,160 --> 00:20:19,120 Speaker 2: say this as a more than you know, mildly interested 413 00:20:19,200 --> 00:20:22,040 Speaker 2: viewer in the sense that I also, you know, want 414 00:20:22,080 --> 00:20:23,960 Speaker 2: to understand where media is going. I mean we talk 415 00:20:24,000 --> 00:20:25,800 Speaker 2: about it on this show all the time. You know, 416 00:20:25,800 --> 00:20:27,560 Speaker 2: you look at what Candae Parker is doing, you look 417 00:20:27,560 --> 00:20:29,840 Speaker 2: at what Cheney is doing, and Rebecca Lobo I would 418 00:20:29,880 --> 00:20:31,800 Speaker 2: put in that category as well. It's like these are 419 00:20:31,840 --> 00:20:35,160 Speaker 2: real ones, say, in the real thing on air and 420 00:20:35,280 --> 00:20:38,280 Speaker 2: in a way that I think is super compelling. So 421 00:20:38,400 --> 00:20:41,560 Speaker 2: let me ask you this, how do you think about 422 00:20:41,760 --> 00:20:44,200 Speaker 2: new products? Like you're in the business, you know, across 423 00:20:44,240 --> 00:20:48,960 Speaker 2: the board of different media properties. What's working maybe better 424 00:20:49,000 --> 00:20:51,359 Speaker 2: than you thought, what's working not as well in terms 425 00:20:51,359 --> 00:20:55,280 Speaker 2: of what your audience is engaging with sort of media 426 00:20:55,359 --> 00:20:55,960 Speaker 2: type wise. 427 00:20:56,800 --> 00:21:00,159 Speaker 1: Yeah, So I think three thoughts here. One is is 428 00:21:00,200 --> 00:21:03,040 Speaker 1: I think the platform really matters. I say digital, I 429 00:21:03,080 --> 00:21:05,840 Speaker 1: talk about social law, but I still think as a 430 00:21:05,840 --> 00:21:08,879 Speaker 1: sports sort of world, we're not paying enough attention to 431 00:21:09,160 --> 00:21:13,760 Speaker 1: the role that social media plays and building these communities, 432 00:21:13,800 --> 00:21:16,919 Speaker 1: building the fandom. And I'll give you an example last 433 00:21:17,080 --> 00:21:20,399 Speaker 1: year for March Madness, when Caitlin Clark and Angel Reese 434 00:21:21,240 --> 00:21:24,000 Speaker 1: blew up. It was awesome, you know, biggest viewership ever 435 00:21:24,400 --> 00:21:27,960 Speaker 1: we could see on our social channels that this was 436 00:21:28,000 --> 00:21:30,840 Speaker 1: going to be an absolutely massive final four. And I 437 00:21:30,880 --> 00:21:34,160 Speaker 1: often say social media as a leading indicator, and TV 438 00:21:34,280 --> 00:21:37,399 Speaker 1: numbers are lagging indicators and where the interest and excitement is. 439 00:21:37,880 --> 00:21:40,439 Speaker 1: I don't think we realize that enough in women's sports, 440 00:21:40,440 --> 00:21:42,000 Speaker 1: and I think we need to pay more attention and 441 00:21:42,000 --> 00:21:45,000 Speaker 1: figure out how to like really utilize that. And then 442 00:21:45,040 --> 00:21:47,280 Speaker 1: in terms of the type of content, I think there's 443 00:21:47,320 --> 00:21:49,840 Speaker 1: two things that we want to do really really well. 444 00:21:50,240 --> 00:21:53,360 Speaker 1: One is we want to bring you news. We want 445 00:21:53,400 --> 00:21:55,160 Speaker 1: to provide that service to a fan, and I think 446 00:21:55,160 --> 00:21:57,399 Speaker 1: this is something we often take for granted. On the 447 00:21:57,440 --> 00:22:00,399 Speaker 1: men's side, it's really easy to be a casual fanom 448 00:22:00,480 --> 00:22:03,000 Speaker 1: mens for it, so you can follow trades and you know, 449 00:22:03,359 --> 00:22:06,480 Speaker 1: it's NBA free agency right now. My phone is blowing 450 00:22:06,560 --> 00:22:08,879 Speaker 1: up with every trade that's happening. That can often be 451 00:22:09,040 --> 00:22:11,560 Speaker 1: hard to follow on the women's side, not for the 452 00:22:11,600 --> 00:22:15,000 Speaker 1: biggest names, maybe not for the biggest teams, but I 453 00:22:15,000 --> 00:22:18,280 Speaker 1: think across the board it's too hard to find basic information. 454 00:22:18,400 --> 00:22:21,600 Speaker 1: So news is a really important service that we want 455 00:22:21,640 --> 00:22:23,359 Speaker 1: to provide and I think a really important piece of 456 00:22:23,400 --> 00:22:25,880 Speaker 1: the ecosystem. And then two is sort of what we're 457 00:22:25,880 --> 00:22:29,159 Speaker 1: talking about I call it that wave to content, but 458 00:22:29,280 --> 00:22:33,960 Speaker 1: really it's who's driving the cultural dialogue, who's having those 459 00:22:34,000 --> 00:22:37,439 Speaker 1: conversations in public spaces. And you mentioned Shine and Candas. 460 00:22:37,480 --> 00:22:39,199 Speaker 1: I think they do a really good job at that. 461 00:22:39,640 --> 00:22:41,879 Speaker 1: Who else is doing that? Who else is going to 462 00:22:41,920 --> 00:22:44,840 Speaker 1: say something and maybe people will agree or maybe they'll disagree, 463 00:22:44,840 --> 00:22:48,520 Speaker 1: But just you know, bringing those fan conversations to public forums, 464 00:22:48,520 --> 00:22:52,159 Speaker 1: I think is a really important piece of driving interest 465 00:22:52,240 --> 00:22:55,680 Speaker 1: and continuing a dialogue. So that's what we think about. 466 00:22:55,760 --> 00:22:57,719 Speaker 1: We want to show up and go channels and we 467 00:22:57,760 --> 00:23:00,320 Speaker 1: want to provide a service of news or be a 468 00:23:00,320 --> 00:23:02,000 Speaker 1: part of the fan dialogue. 469 00:23:02,680 --> 00:23:05,280 Speaker 4: So, Hayley, if you were advising Jason, myself or any 470 00:23:05,320 --> 00:23:08,000 Speaker 4: of our listeners and you're trying to grow your following, 471 00:23:08,640 --> 00:23:10,720 Speaker 4: maybe what are some dos and don't What are some 472 00:23:10,760 --> 00:23:11,960 Speaker 4: of the things they should be doing and some of 473 00:23:11,960 --> 00:23:13,399 Speaker 4: the things they should try to stay away from. 474 00:23:13,680 --> 00:23:16,480 Speaker 1: It's a tough question, and it's a tough question because 475 00:23:16,480 --> 00:23:19,680 Speaker 1: it's shifting a lot right now. Like earlier this year, 476 00:23:20,000 --> 00:23:23,560 Speaker 1: social media platforms are really prioritizing creator content. So it 477 00:23:23,640 --> 00:23:28,400 Speaker 1: does vary with the platforms, but I think generally consistency, speed, 478 00:23:28,480 --> 00:23:30,720 Speaker 1: and just like hitting the moments that people are talking 479 00:23:30,720 --> 00:23:33,439 Speaker 1: about something big happens, finding a way to be a 480 00:23:33,440 --> 00:23:35,760 Speaker 1: part of that conversation in one way or another. I 481 00:23:35,800 --> 00:23:37,960 Speaker 1: think those are the things that really move the needle. 482 00:23:38,640 --> 00:23:40,840 Speaker 2: And so what's the next big step forward? I mean, 483 00:23:41,200 --> 00:23:43,520 Speaker 2: we have a good sense of your strategy, but like, 484 00:23:44,200 --> 00:23:46,640 Speaker 2: what are the things you're looking toward? What are these 485 00:23:46,680 --> 00:23:50,119 Speaker 2: tent bowls sort of being created? I mean, it's an 486 00:23:50,119 --> 00:23:53,720 Speaker 2: interesting moment to talk to you because you are both 487 00:23:54,880 --> 00:23:58,000 Speaker 2: leveraging the moment but also creating the moment. I would argue, 488 00:23:58,040 --> 00:23:58,560 Speaker 2: you know, in. 489 00:23:58,520 --> 00:24:01,080 Speaker 1: Terms of know, I appreciate that. 490 00:24:01,160 --> 00:24:04,320 Speaker 2: Yeah, it feels like you now have an audience that 491 00:24:04,680 --> 00:24:07,719 Speaker 2: if you say something's important. So if you're really leaning 492 00:24:07,760 --> 00:24:11,680 Speaker 2: into the WNBA All Star Game, people are like, oh, yeah, 493 00:24:11,720 --> 00:24:13,800 Speaker 2: I gotta like I gotta get on that. I got 494 00:24:13,800 --> 00:24:16,959 Speaker 2: to see you know, Navisa call, you're being a captain. 495 00:24:17,040 --> 00:24:19,480 Speaker 2: I need to see Paige Becker's being the only rookie. Like, 496 00:24:19,840 --> 00:24:22,359 Speaker 2: how do you sort of leverage this moment in the 497 00:24:22,400 --> 00:24:23,439 Speaker 2: near and midterm. 498 00:24:23,800 --> 00:24:28,000 Speaker 1: It's a really good question. I think that we as 499 00:24:28,040 --> 00:24:31,520 Speaker 1: an industry need to feel incredible urgency right now because 500 00:24:31,560 --> 00:24:34,360 Speaker 1: we have seen moments for women's sports does break through. 501 00:24:34,440 --> 00:24:36,280 Speaker 1: And I always use an example of the ninety nine 502 00:24:36,320 --> 00:24:39,240 Speaker 1: World Cup. Yeah, ninety thousand people at the Rose Bowl. 503 00:24:39,280 --> 00:24:43,200 Speaker 1: It was such a big cultural moment, and then what happened. 504 00:24:43,440 --> 00:24:45,840 Speaker 1: So we have seen these moments where the world pays 505 00:24:45,840 --> 00:24:48,400 Speaker 1: attention to women's sports. How are we going to make 506 00:24:48,480 --> 00:24:51,399 Speaker 1: this time different? And for me, it's we have to 507 00:24:51,480 --> 00:24:54,520 Speaker 1: build the ecosystem. We have to build the industry. And 508 00:24:54,600 --> 00:24:56,560 Speaker 1: I'm a bit of a broken record, but I really 509 00:24:56,560 --> 00:24:59,159 Speaker 1: do believe that starts with media. It is great that 510 00:24:59,200 --> 00:25:01,639 Speaker 1: these games are being televised, that we can actually watch 511 00:25:01,720 --> 00:25:05,720 Speaker 1: the women's sports product, watch the games. We need to 512 00:25:05,800 --> 00:25:09,080 Speaker 1: build that fan experience online and in these digital spaces. 513 00:25:09,119 --> 00:25:12,680 Speaker 1: It is absolutely critical that we just women's sports continue 514 00:25:12,720 --> 00:25:15,280 Speaker 1: to grow. It's critical that, you know, if it's not us, 515 00:25:15,320 --> 00:25:18,959 Speaker 1: someone steps in and is building this community of women's 516 00:25:19,000 --> 00:25:22,040 Speaker 1: sports fans because they're out there, the games are accessible. 517 00:25:22,119 --> 00:25:26,160 Speaker 1: Who is bridging that, who is you know, nurturing engaging 518 00:25:26,200 --> 00:25:29,120 Speaker 1: this audience. I think that's really critical. So I think 519 00:25:29,160 --> 00:25:31,439 Speaker 1: as an industry and we have to be really like 520 00:25:31,520 --> 00:25:35,040 Speaker 1: obsessed with building fans and taking advantage of this opportunity. 521 00:25:35,080 --> 00:25:37,320 Speaker 1: And then I think off of that, I think It 522 00:25:37,400 --> 00:25:40,240 Speaker 1: all starts with media, but we have to build this 523 00:25:40,280 --> 00:25:42,960 Speaker 1: whole industry. You look at commerce on the men's side, 524 00:25:42,960 --> 00:25:45,480 Speaker 1: we need to go build that in women's sports, Betting 525 00:25:45,600 --> 00:25:49,840 Speaker 1: a fantasy. There's just so many opportunities that have sort 526 00:25:49,880 --> 00:25:52,040 Speaker 1: of the same problem. They're really well set up for 527 00:25:52,160 --> 00:25:56,560 Speaker 1: legacy properties. So I think we have to recognize that 528 00:25:56,600 --> 00:25:58,840 Speaker 1: we are in a moment of opportunity and be doing 529 00:25:59,040 --> 00:26:01,600 Speaker 1: everything we can and to stand up this industry. So 530 00:26:01,680 --> 00:26:04,760 Speaker 1: women's sports is here to stay and here to be big, 531 00:26:04,880 --> 00:26:06,120 Speaker 1: big business. 532 00:26:16,920 --> 00:26:20,160 Speaker 2: All right, So let's do a quick lightning round five questions. 533 00:26:20,720 --> 00:26:22,439 Speaker 2: First thing that pops your mind will bounce it back 534 00:26:22,480 --> 00:26:24,240 Speaker 2: and forth. I'll start and then Alex will pick up. 535 00:26:24,440 --> 00:26:27,000 Speaker 1: You're reading, Oh my gosh, Okay, all right. 536 00:26:27,560 --> 00:26:29,800 Speaker 2: What's the best piece of advice you've received on deal 537 00:26:29,840 --> 00:26:30,640 Speaker 2: making your business? 538 00:26:30,920 --> 00:26:34,320 Speaker 1: You have to know your nose. You have to absolutely 539 00:26:34,320 --> 00:26:36,960 Speaker 1: know what's like a gotta walk away from this, No. 540 00:26:37,040 --> 00:26:40,200 Speaker 3: Your nose. I like that. Who is your dream deal 541 00:26:40,240 --> 00:26:40,960 Speaker 3: making partner? 542 00:26:41,440 --> 00:26:44,600 Speaker 1: My dream deal making partner. It's really fun when I 543 00:26:44,600 --> 00:26:46,439 Speaker 1: get to work directly with athletes and you have to 544 00:26:46,960 --> 00:26:49,520 Speaker 1: create cool content together. So we're excited and do more 545 00:26:49,520 --> 00:26:49,760 Speaker 1: of that. 546 00:26:50,200 --> 00:26:52,679 Speaker 2: So your dream deal making partner is the next big athlete. 547 00:26:52,720 --> 00:26:53,080 Speaker 3: I like that. 548 00:26:53,359 --> 00:26:54,200 Speaker 1: Yeah, there we go. 549 00:26:55,080 --> 00:26:57,200 Speaker 2: Which team do you want to see win a championship 550 00:26:57,200 --> 00:26:57,760 Speaker 2: more than any? 551 00:26:58,440 --> 00:27:00,600 Speaker 1: I mean, I'm rooting for Angel City. I'm an LA 552 00:27:00,680 --> 00:27:01,560 Speaker 1: soccer girl. 553 00:27:01,800 --> 00:27:03,399 Speaker 3: A CFC like gotta love it. 554 00:27:03,960 --> 00:27:06,399 Speaker 4: What is your hype song before a big meeting or 555 00:27:06,440 --> 00:27:07,520 Speaker 4: a big negotiation? 556 00:27:09,200 --> 00:27:11,720 Speaker 1: I don't have one. I need one. I always rely 557 00:27:11,880 --> 00:27:13,960 Speaker 1: on my teammates to play the songs in the locker room. 558 00:27:14,000 --> 00:27:15,159 Speaker 1: So now I'm like, I'm. 559 00:27:15,040 --> 00:27:16,359 Speaker 3: Not gonna let you get away with it. Give me 560 00:27:16,400 --> 00:27:17,960 Speaker 3: whatever comes up to your mind. Go. 561 00:27:18,760 --> 00:27:21,160 Speaker 1: I am like truly all over the place. I love oldies. 562 00:27:21,320 --> 00:27:23,400 Speaker 1: I love a good oldie, makes you feel good, makes 563 00:27:23,440 --> 00:27:24,240 Speaker 1: you feel centered. 564 00:27:24,440 --> 00:27:25,200 Speaker 3: Here's the problem. 565 00:27:25,280 --> 00:27:27,920 Speaker 2: You're gonna You're gonna say oldie and I'm gonna be like, yeah, 566 00:27:28,080 --> 00:27:31,160 Speaker 2: that was that was when I was starting out. 567 00:27:33,080 --> 00:27:35,000 Speaker 3: Yeah exactly. 568 00:27:35,920 --> 00:27:38,760 Speaker 2: Okay, all right, last question, what's your advice for someone 569 00:27:38,760 --> 00:27:40,359 Speaker 2: listening who wants a career like yours. 570 00:27:40,600 --> 00:27:42,600 Speaker 1: I think you just got to go for it, go 571 00:27:42,720 --> 00:27:44,199 Speaker 1: for it and bring the ships. 572 00:27:45,200 --> 00:27:47,560 Speaker 2: I love it all right, Hailey Rosen, You're a champ. 573 00:27:47,680 --> 00:27:50,040 Speaker 2: I love reading your stuff. Thank you so much for 574 00:27:50,119 --> 00:27:51,639 Speaker 2: joining us. We say it all the time, and here 575 00:27:51,640 --> 00:27:53,040 Speaker 2: we love to talk to people at the white hot 576 00:27:53,080 --> 00:27:55,880 Speaker 2: center of what's going on, and no one is there 577 00:27:55,960 --> 00:27:57,879 Speaker 2: more than you. So thank you so much for spending 578 00:27:57,880 --> 00:27:58,479 Speaker 2: some time with us. 579 00:27:58,600 --> 00:28:00,600 Speaker 1: Thank you so much for having me. This so fine. 580 00:28:00,760 --> 00:28:01,479 Speaker 3: Thank you, Haley. 581 00:28:08,280 --> 00:28:11,040 Speaker 2: The Deal is hosted by Alex Rodriguez and me Jason Kelly. 582 00:28:11,520 --> 00:28:15,640 Speaker 2: This episode was made by Anamazarakus, Stacey Wong, and Lizzie Phillip. 583 00:28:16,119 --> 00:28:18,919 Speaker 2: Amy Keen is our editor and Will Connelly is our 584 00:28:19,000 --> 00:28:22,200 Speaker 2: video editor. Our theme music is made by Blake Maples. 585 00:28:22,560 --> 00:28:26,719 Speaker 2: Our executive producers are Kelly Leferrier, Ashley Hoenig, and Brenda Nenham. 586 00:28:27,240 --> 00:28:30,719 Speaker 2: Sage Bauman is the head of Bloomberg Podcast. Additional support 587 00:28:30,760 --> 00:28:34,199 Speaker 2: from Rachel Carnivale and Elena sos Angeles. Thanks so much 588 00:28:34,240 --> 00:28:36,560 Speaker 2: for listening to the Deal. If you have a minute, subscribe, 589 00:28:36,640 --> 00:28:39,640 Speaker 2: rate and review our show. It'll help other listeners find us. 590 00:28:39,880 --> 00:28:41,760 Speaker 2: I'm Jason Kelly. See you next week.