1 00:00:00,080 --> 00:00:03,279 Speaker 1: Hi, I'm Rashan McDonald host this weekly Money Making Conversation 2 00:00:03,400 --> 00:00:07,000 Speaker 1: Masterclass show. The interviews and information that this show provides 3 00:00:07,080 --> 00:00:10,000 Speaker 1: off for everyone that includes you. It's time to stop 4 00:00:10,039 --> 00:00:13,200 Speaker 1: reading other people's success stories and start living your own now. 5 00:00:13,240 --> 00:00:14,720 Speaker 1: If you want to be a guest on my show, 6 00:00:14,800 --> 00:00:20,279 Speaker 1: Money Making Conversations Masterclass, please visit our website, Moneymakingconversations dot 7 00:00:20,280 --> 00:00:22,680 Speaker 1: com and click to be a guest button. If you 8 00:00:22,680 --> 00:00:27,600 Speaker 1: are a small business owner, entrepreneur, motivational speaker, inflorencer or nonprofit, 9 00:00:28,040 --> 00:00:30,920 Speaker 1: I want you on my show. Now, let's get started. 10 00:00:31,240 --> 00:00:34,879 Speaker 1: My guest is America's life transition Expert, one of the 11 00:00:34,880 --> 00:00:39,400 Speaker 1: faces of A and East hit TV show Hoarders. That's right, Hoarders. 12 00:00:39,840 --> 00:00:43,360 Speaker 1: He's the founder of life Cycle Transitions, the first company 13 00:00:43,360 --> 00:00:47,280 Speaker 1: of its kind to blend emotional, logistical, and real estate 14 00:00:47,320 --> 00:00:52,680 Speaker 1: support for families facing crisis level home situations from hoarding 15 00:00:52,760 --> 00:00:57,400 Speaker 1: and inherited homes to addiction, mental health, and eldercare. He 16 00:00:57,480 --> 00:01:00,680 Speaker 1: has helped thousands of people reclaim their lives and dignity 17 00:01:01,000 --> 00:01:05,360 Speaker 1: to compassionate action. Please welcome to the Money Making Conversations Masterclass. 18 00:01:05,400 --> 00:01:08,680 Speaker 1: Brandon Bronette, Ah Brandon I'm good. 19 00:01:08,760 --> 00:01:09,720 Speaker 2: Thank you for having me. 20 00:01:10,080 --> 00:01:13,000 Speaker 1: Well, thank you, sir. You know, let's get started with this. 21 00:01:13,520 --> 00:01:17,920 Speaker 1: It show hoarders, because I've called my wife a hoarder, 22 00:01:18,680 --> 00:01:23,560 Speaker 1: and the show last night said, don't you ever call 23 00:01:23,640 --> 00:01:28,360 Speaker 1: me a hoarder again. I am not that. So my 24 00:01:28,520 --> 00:01:31,520 Speaker 1: question to you, Brandon is when people use the word 25 00:01:31,640 --> 00:01:35,480 Speaker 1: horder in general, like I've through it my wife, what 26 00:01:35,640 --> 00:01:36,840 Speaker 1: exactly is a horder? 27 00:01:37,480 --> 00:01:38,800 Speaker 2: Well, that's an interesting question. 28 00:01:38,920 --> 00:01:41,959 Speaker 3: What the word hoarding has done is it's given a 29 00:01:42,000 --> 00:01:45,600 Speaker 3: face to a much deeper mental health issue, in fact, 30 00:01:45,640 --> 00:01:48,120 Speaker 3: a much deeper mental health crisis. 31 00:01:48,640 --> 00:01:48,880 Speaker 2: Uh. 32 00:01:48,920 --> 00:01:51,160 Speaker 3: And a lot of that is what manifests itself in 33 00:01:51,200 --> 00:01:54,120 Speaker 3: a physical form. That what people are dealing with, going 34 00:01:54,160 --> 00:01:57,120 Speaker 3: through and experiencing the most importantly, what they're suffering from, 35 00:01:57,200 --> 00:01:59,760 Speaker 3: shows itself in the physical and a lot of that 36 00:01:59,880 --> 00:02:02,880 Speaker 3: is and the accumulation of the inability to let go 37 00:02:03,280 --> 00:02:05,520 Speaker 3: of the past traumas or experiences. 38 00:02:06,320 --> 00:02:09,440 Speaker 1: Now, how do you get there though? You know, let 39 00:02:09,440 --> 00:02:11,880 Speaker 1: me back up a little bit. Okay, how do you, 40 00:02:12,320 --> 00:02:18,280 Speaker 1: as an expert see the problem before they acknowledge the problem? 41 00:02:18,840 --> 00:02:21,920 Speaker 2: Well, that's that's good. I mean that's a twofold question. 42 00:02:22,040 --> 00:02:24,919 Speaker 3: One I get calls all the time when clients want 43 00:02:24,960 --> 00:02:28,160 Speaker 3: us to come in and do an evaluation assessment, and 44 00:02:28,639 --> 00:02:32,320 Speaker 3: most often the night before we arrive at the home 45 00:02:32,480 --> 00:02:36,480 Speaker 3: is the most challenging, most difficult, most embarrassing, most shameful 46 00:02:36,520 --> 00:02:38,800 Speaker 3: moment of their life because they're. 47 00:02:38,639 --> 00:02:40,880 Speaker 2: Now allowing themselves to be vulnerable. 48 00:02:41,480 --> 00:02:43,800 Speaker 3: So the first thing they try to do is tidy 49 00:02:43,880 --> 00:02:46,560 Speaker 3: up and clean up because like, you know, like think 50 00:02:46,639 --> 00:02:48,799 Speaker 3: about it, when you got people coming over your house, 51 00:02:48,840 --> 00:02:50,520 Speaker 3: how many of us have thrown a bunch of things 52 00:02:50,520 --> 00:02:51,160 Speaker 3: in the closet. 53 00:02:51,240 --> 00:02:53,520 Speaker 2: You open the closet, things just sort of fall on 54 00:02:53,600 --> 00:02:54,000 Speaker 2: top of you. 55 00:02:54,680 --> 00:02:57,320 Speaker 3: Well, when my clients, what I try to explain to 56 00:02:57,360 --> 00:02:59,760 Speaker 3: them is that without being morbid, because this may sound 57 00:02:59,760 --> 00:03:02,240 Speaker 3: little bit more of that, if I were a crime 58 00:03:02,320 --> 00:03:05,920 Speaker 3: scene investigator, if I was a homicide investigator, would you 59 00:03:06,160 --> 00:03:08,399 Speaker 3: want to move the body around before I get there? 60 00:03:08,960 --> 00:03:11,360 Speaker 2: So for me, I learned you learn. 61 00:03:11,240 --> 00:03:13,280 Speaker 3: More about a person from their home than any other 62 00:03:13,360 --> 00:03:14,560 Speaker 3: facet of their life. 63 00:03:14,800 --> 00:03:17,800 Speaker 1: Okay, I want to work, which is good information to 64 00:03:17,880 --> 00:03:20,280 Speaker 1: know because of the fact that I will tell you 65 00:03:20,400 --> 00:03:22,600 Speaker 1: I am a neat freak. You know, one of the guys, 66 00:03:22,639 --> 00:03:26,080 Speaker 1: would you, you know, maybe just I move a glass 67 00:03:26,080 --> 00:03:28,919 Speaker 1: if it's not Okay, that glass needs to be right there. 68 00:03:29,200 --> 00:03:32,840 Speaker 1: And so that's another smeter issue, right. 69 00:03:33,560 --> 00:03:35,960 Speaker 2: That's the opposite end of the spectrum. 70 00:03:35,720 --> 00:03:39,040 Speaker 1: Right right, right, So that's me, that's what you're talking with, 71 00:03:39,120 --> 00:03:41,920 Speaker 1: Rushan McDonald. So my wife has to deal with that. 72 00:03:42,520 --> 00:03:46,560 Speaker 1: But when I hear the word life transition expert, it 73 00:03:46,640 --> 00:03:52,080 Speaker 1: almost seems like you know, morbid. But explain me when 74 00:03:52,120 --> 00:03:54,520 Speaker 1: you used in the word life transition, what does that 75 00:03:54,640 --> 00:03:56,160 Speaker 1: mean in your terms? 76 00:03:56,640 --> 00:03:59,840 Speaker 3: Well, it's all cool, it's all in, all encompassing, it's holistic, 77 00:04:00,480 --> 00:04:04,760 Speaker 3: it's everything they're dealing with mentally, physically, emotionally and financially. 78 00:04:04,800 --> 00:04:07,440 Speaker 3: And most of the cases, you know, their home is 79 00:04:07,480 --> 00:04:08,880 Speaker 3: their biggest asset. 80 00:04:09,040 --> 00:04:10,120 Speaker 2: So you can't when. 81 00:04:10,040 --> 00:04:12,520 Speaker 3: You're dealing with that home and you're trying to decide 82 00:04:12,600 --> 00:04:15,480 Speaker 3: to sell a home, fix a home, or move from 83 00:04:15,480 --> 00:04:18,359 Speaker 3: a home. There's a lot that goes into that decision 84 00:04:18,400 --> 00:04:20,040 Speaker 3: making process that meets the eye. 85 00:04:20,800 --> 00:04:23,520 Speaker 1: And when you say that, because because I want to 86 00:04:23,520 --> 00:04:25,719 Speaker 1: pull a little bit deeper into your Brandon, because this 87 00:04:25,760 --> 00:04:28,960 Speaker 1: is what you do, shayd Holders. So you kind of 88 00:04:29,000 --> 00:04:32,200 Speaker 1: cut off a little bit because you think I got it. Okay, 89 00:04:32,480 --> 00:04:37,000 Speaker 1: I don't have it because I watch television and television 90 00:04:37,040 --> 00:04:40,680 Speaker 1: is edited, and so like you said, a day before 91 00:04:40,720 --> 00:04:42,520 Speaker 1: people know you're coming, they try to clean up. You 92 00:04:42,560 --> 00:04:45,760 Speaker 1: walk in there still a disaster. Okay, And you said 93 00:04:45,800 --> 00:04:48,800 Speaker 1: rishon to hey, if it's a crime saying you don't 94 00:04:48,839 --> 00:04:51,880 Speaker 1: move the body, they have to come in and investigate. Now, 95 00:04:52,720 --> 00:04:58,920 Speaker 1: people who call on you to come to these places, 96 00:04:59,080 --> 00:05:01,120 Speaker 1: what is that converse, like Brandon? 97 00:05:01,640 --> 00:05:04,279 Speaker 3: Okay, Well, let me tie into that crime scene question 98 00:05:04,320 --> 00:05:06,920 Speaker 3: because I was going somewhere with that. The reason I 99 00:05:06,960 --> 00:05:08,719 Speaker 3: don't want them to get rid of their things and 100 00:05:08,760 --> 00:05:11,480 Speaker 3: to move their things because you learn so much from 101 00:05:11,680 --> 00:05:15,000 Speaker 3: what they're doing. You know why they're doing what they're doing, 102 00:05:15,080 --> 00:05:17,920 Speaker 3: and how they're functioning in their home. Gives me the 103 00:05:17,960 --> 00:05:20,560 Speaker 3: ability to take from it, which is the mental health 104 00:05:20,600 --> 00:05:23,800 Speaker 3: and the and the illness, and to learn from it 105 00:05:23,839 --> 00:05:25,799 Speaker 3: so that we can grow from it and move past 106 00:05:25,880 --> 00:05:28,560 Speaker 3: and heal from it. Because when people go through that trauma, 107 00:05:28,880 --> 00:05:33,040 Speaker 3: they're doing things unbeknownst to them in their in their 108 00:05:33,040 --> 00:05:35,960 Speaker 3: in their personal space that they aren't aware of. 109 00:05:36,520 --> 00:05:38,520 Speaker 2: And like the real world, you go to. 110 00:05:38,480 --> 00:05:42,160 Speaker 3: Work and your function and you're high functioning and you're professional, 111 00:05:42,200 --> 00:05:45,840 Speaker 3: you're productive, but when you go home, that's when that 112 00:05:46,000 --> 00:05:48,200 Speaker 3: mask is taken off. That's when you can sort of 113 00:05:48,240 --> 00:05:51,520 Speaker 3: be your most authentic self. And that's why you know, 114 00:05:51,760 --> 00:05:56,120 Speaker 3: violating people's home is so is so detrimental because it's 115 00:05:56,160 --> 00:05:58,560 Speaker 3: the only place in the world where. 116 00:05:58,320 --> 00:05:59,400 Speaker 2: People can feel safe. 117 00:05:59,440 --> 00:06:02,520 Speaker 3: So when when I tie back into what you're saying, 118 00:06:03,040 --> 00:06:05,720 Speaker 3: going into these environments and trying to figure out why 119 00:06:05,760 --> 00:06:07,400 Speaker 3: they do what they do and how they do what 120 00:06:07,400 --> 00:06:10,480 Speaker 3: they do and why they're nervous, is because they. 121 00:06:10,320 --> 00:06:11,600 Speaker 2: Don't know who's coming in that door. 122 00:06:11,640 --> 00:06:13,320 Speaker 3: They don't know what questions I'm going to ask, and 123 00:06:13,640 --> 00:06:16,360 Speaker 3: they're not really at that point sure how much they 124 00:06:16,400 --> 00:06:17,800 Speaker 3: want to reveal. 125 00:06:17,920 --> 00:06:20,000 Speaker 1: Right, So it's a cat and mouse can right in 126 00:06:20,040 --> 00:06:21,960 Speaker 1: a game that we have to get to the bottom 127 00:06:22,040 --> 00:06:24,479 Speaker 1: line because they do have a problem that they may 128 00:06:24,520 --> 00:06:28,200 Speaker 1: not be acknowledging. I'm talking to Brandon Brunei. He's the 129 00:06:28,400 --> 00:06:31,200 Speaker 1: America's Life Transition Expert, one of the faces of A 130 00:06:31,320 --> 00:06:34,159 Speaker 1: and E s hit TV show Hoarders. I guess I 131 00:06:34,160 --> 00:06:36,640 Speaker 1: got to start right there a TV show. How did 132 00:06:36,680 --> 00:06:37,680 Speaker 1: you get involved, Brandon? 133 00:06:38,160 --> 00:06:41,320 Speaker 3: Well, I started when we first started, We're a property 134 00:06:41,640 --> 00:06:45,840 Speaker 3: preservation company, and we were working with dilapidated distress properties 135 00:06:45,880 --> 00:06:46,480 Speaker 3: and getting them. 136 00:06:46,400 --> 00:06:46,960 Speaker 2: On the market. 137 00:06:47,040 --> 00:06:48,880 Speaker 3: As we were going in and out of these houses 138 00:06:48,960 --> 00:06:52,440 Speaker 3: doing the country's most vulnerable time during the housing crisis, 139 00:06:52,520 --> 00:06:55,400 Speaker 3: we begin to see idio secrecies or patterns, And I said, 140 00:06:55,440 --> 00:06:57,680 Speaker 3: what if there was a company that can sort of 141 00:06:57,839 --> 00:07:01,279 Speaker 3: help people mentally, physically and emotionally through all these different 142 00:07:01,320 --> 00:07:05,400 Speaker 3: situations that I was experiencing. So we started to see 143 00:07:05,720 --> 00:07:09,920 Speaker 3: more often people with an accumulation of life in their home, 144 00:07:10,240 --> 00:07:13,320 Speaker 3: like a bunch of things, knick knacks, and you know. 145 00:07:13,360 --> 00:07:18,800 Speaker 1: What, accumulations see you so nice? Okay, I don't see life, 146 00:07:19,440 --> 00:07:23,080 Speaker 1: but I want to. I want to, Jock, I see trash, 147 00:07:23,600 --> 00:07:28,200 Speaker 1: I see unlivable conditions. But you say accumulation of life. 148 00:07:28,760 --> 00:07:32,760 Speaker 1: But that's a very professional term for what you see. 149 00:07:33,120 --> 00:07:35,520 Speaker 3: Well, the reason I say that, though, m M mister McDonald, 150 00:07:35,640 --> 00:07:38,600 Speaker 3: is because if you've heard the terminology are well lived 151 00:07:38,600 --> 00:07:42,240 Speaker 3: in home, right, this is a home that's probably generationally 152 00:07:42,360 --> 00:07:45,960 Speaker 3: passed through Grandma's, grandma grandma home and inhering it from 153 00:07:45,960 --> 00:07:46,440 Speaker 3: that point on. 154 00:07:46,560 --> 00:07:48,640 Speaker 2: So there's there's a life. There's a lot of life 155 00:07:48,680 --> 00:07:48,960 Speaker 2: in there. 156 00:07:49,000 --> 00:07:52,640 Speaker 3: And also when you get over the age of sixty, unfortunately, 157 00:07:52,920 --> 00:07:55,120 Speaker 3: there's a lot that goes on in a person's life 158 00:07:55,160 --> 00:07:58,200 Speaker 3: there's family members that pass on, there's parents that pass on. 159 00:07:58,480 --> 00:08:01,080 Speaker 3: And what's the first thing people do when that happens. 160 00:08:01,240 --> 00:08:04,040 Speaker 3: They go over to the home and they start taking things. 161 00:08:04,120 --> 00:08:07,080 Speaker 3: And guess what, that's where the hoarding begins. Is when 162 00:08:07,080 --> 00:08:10,119 Speaker 3: you go into your loved one's home and you don't 163 00:08:10,160 --> 00:08:13,240 Speaker 3: see junk, You don't see this. You see the memories, 164 00:08:13,520 --> 00:08:16,120 Speaker 3: you see past experiences. You see when they bought that 165 00:08:16,200 --> 00:08:18,240 Speaker 3: bike and you told them they paid too much money 166 00:08:18,320 --> 00:08:20,920 Speaker 3: for the Honda. You see all of those things and 167 00:08:21,000 --> 00:08:24,000 Speaker 3: you're not and nobody else understands it in your mind 168 00:08:24,160 --> 00:08:26,880 Speaker 3: quite like you do. Well, that's what happens in a 169 00:08:26,920 --> 00:08:29,360 Speaker 3: lot of cases with people that are going through these 170 00:08:29,440 --> 00:08:31,000 Speaker 3: various situations alife. 171 00:08:31,200 --> 00:08:33,400 Speaker 1: Brandon is, so, what's the number one mistake that people make? 172 00:08:33,480 --> 00:08:36,160 Speaker 1: Are mistakes? I want to just put it on mistake 173 00:08:36,280 --> 00:08:39,520 Speaker 1: Like you've kind of mentioned it. People don't see what 174 00:08:39,559 --> 00:08:43,040 Speaker 1: they're doing and not acknowledge it. Is it. Let me 175 00:08:43,120 --> 00:08:45,840 Speaker 1: just let me back up a little bit. My number 176 00:08:45,840 --> 00:08:48,480 Speaker 1: one thought is it has to be some form of 177 00:08:48,520 --> 00:08:52,440 Speaker 1: isolation with these people because people don't visit them and 178 00:08:52,480 --> 00:08:55,080 Speaker 1: they don't make note of it. And you know, because 179 00:08:55,200 --> 00:08:58,400 Speaker 1: if I'm visiting somebody house and I see something, quite frankly, 180 00:08:58,559 --> 00:09:02,160 Speaker 1: will comment, go, what's going on on here? What is 181 00:09:02,280 --> 00:09:08,559 Speaker 1: the I guess them of these of the typical hoarder lifestyle, I. 182 00:09:08,520 --> 00:09:13,000 Speaker 3: Would say that most of them are high functioning. That's 183 00:09:13,040 --> 00:09:16,320 Speaker 3: that's that's the common denominator. And and it's funny because 184 00:09:16,320 --> 00:09:21,040 Speaker 3: we originated in Massachusetts. So if you can imagine, my 185 00:09:21,160 --> 00:09:24,240 Speaker 3: pool of clients are some of the most gifted, most intelligent, 186 00:09:24,320 --> 00:09:25,840 Speaker 3: most educated people. 187 00:09:25,559 --> 00:09:28,160 Speaker 2: In the world. And you know, and I had to 188 00:09:28,200 --> 00:09:30,160 Speaker 2: go into their environment. 189 00:09:30,360 --> 00:09:32,760 Speaker 3: And a lot of them were more educated, probably more 190 00:09:33,000 --> 00:09:36,480 Speaker 3: abreastive things in a specific segment than I was. And 191 00:09:36,520 --> 00:09:39,480 Speaker 3: I had to dummy down a lot of those conversations 192 00:09:39,520 --> 00:09:42,120 Speaker 3: because it didn't negate the fact that you got a 193 00:09:42,120 --> 00:09:44,160 Speaker 3: bunch of junk or trash or whatever in your home. 194 00:09:44,480 --> 00:09:46,640 Speaker 3: So you can be a rocket scientist, you can be 195 00:09:46,679 --> 00:09:47,959 Speaker 3: an m I. You can be an m I T 196 00:09:48,160 --> 00:09:51,400 Speaker 3: professor or Harvard graduate, but right now none of that's 197 00:09:51,440 --> 00:09:54,280 Speaker 3: serving in fact, is serving against you. So a lot 198 00:09:54,320 --> 00:09:58,520 Speaker 3: of them are highly intelligent people. Some of them are 199 00:09:58,679 --> 00:10:01,640 Speaker 3: on the spectrum, you know, and we're starting to realize 200 00:10:01,880 --> 00:10:04,400 Speaker 3: that there are quite a few people that are highly 201 00:10:04,400 --> 00:10:07,600 Speaker 3: intelligent and mental health sort of paralleling or going in 202 00:10:07,640 --> 00:10:10,080 Speaker 3: between those two spectrums. 203 00:10:10,120 --> 00:10:12,200 Speaker 2: Some of them have not been married before, some of 204 00:10:12,200 --> 00:10:12,520 Speaker 2: them have. 205 00:10:12,920 --> 00:10:14,840 Speaker 3: But one thing I do know is that when they 206 00:10:14,920 --> 00:10:19,000 Speaker 3: are married, that this creates a huge wedge in their 207 00:10:19,040 --> 00:10:22,480 Speaker 3: marriage and a lot of them do end up, unfortunately 208 00:10:22,559 --> 00:10:25,960 Speaker 3: dealing with marital status issues and diorse as a result 209 00:10:26,000 --> 00:10:26,240 Speaker 3: of this. 210 00:10:27,400 --> 00:10:29,480 Speaker 1: Now you said it's what I was going through your 211 00:10:29,679 --> 00:10:32,320 Speaker 1: questions for the show. I ran across, of course, and said, 212 00:10:32,480 --> 00:10:36,280 Speaker 1: t TEA, explain to my audience why you feel that's 213 00:10:36,320 --> 00:10:38,200 Speaker 1: a good place to start. Well. 214 00:10:38,200 --> 00:10:41,920 Speaker 3: I started the THA program, which is Transition Evaluation Assessment, 215 00:10:42,280 --> 00:10:45,679 Speaker 3: about seventeen years ago because I needed a guiding tool 216 00:10:45,760 --> 00:10:48,440 Speaker 3: in order to really break down a lot of what's 217 00:10:48,440 --> 00:10:52,360 Speaker 3: going on in people's lives financially, mentally, emotionally, physically and 218 00:10:52,400 --> 00:10:54,920 Speaker 3: come up with a blueprint because let's face it, you 219 00:10:54,960 --> 00:10:57,360 Speaker 3: don't know what you don't know until you know. And 220 00:10:57,600 --> 00:11:00,280 Speaker 3: a lot of times when I prevace the idea when 221 00:11:00,280 --> 00:11:02,040 Speaker 3: I talk to people, do you want to stand this 222 00:11:02,120 --> 00:11:04,719 Speaker 3: home or are you looking to downside or relocate? 223 00:11:04,800 --> 00:11:05,880 Speaker 2: I'll give you three options. 224 00:11:05,880 --> 00:11:07,280 Speaker 3: You want to stay and let's make it so that 225 00:11:07,280 --> 00:11:09,520 Speaker 3: it's livable if you want to put it on the market. 226 00:11:09,600 --> 00:11:11,480 Speaker 3: Let's make it so that it's you can sell it 227 00:11:11,520 --> 00:11:14,320 Speaker 3: for the highest retail value. Then option three if you 228 00:11:14,320 --> 00:11:16,560 Speaker 3: don't have the time, money, energy, and resource, we have 229 00:11:16,600 --> 00:11:18,640 Speaker 3: a home rescue program where we can get you out 230 00:11:18,640 --> 00:11:21,400 Speaker 3: from under this and find you a home anywhere in 231 00:11:21,440 --> 00:11:24,680 Speaker 3: the country in thirty sixty and ninety days, full spectrum, 232 00:11:24,800 --> 00:11:27,920 Speaker 3: and we'll front load all the money and everything that's required. 233 00:11:28,400 --> 00:11:31,600 Speaker 3: We'll bet on our ability to make your situation work 234 00:11:31,679 --> 00:11:34,439 Speaker 3: for you and immediately reflax. 235 00:11:34,480 --> 00:11:36,400 Speaker 2: Clients say no, I'm not selling my home. I'm not 236 00:11:36,480 --> 00:11:37,480 Speaker 2: doing this. But guess what. 237 00:11:37,960 --> 00:11:41,120 Speaker 3: As we did the evaluation assessment and they started to 238 00:11:41,280 --> 00:11:44,240 Speaker 3: see things that they didn't see, some clients would see 239 00:11:44,280 --> 00:11:46,640 Speaker 3: that they couldn't afford to live anywhere else because the 240 00:11:46,679 --> 00:11:50,120 Speaker 3: cost of rent and expenses was just too high. So 241 00:11:50,120 --> 00:11:52,240 Speaker 3: they were going to have to live with some of 242 00:11:52,240 --> 00:11:55,920 Speaker 3: those things that maybe were challenging before and just peer 243 00:11:56,000 --> 00:11:57,880 Speaker 3: them down over at a period of time, and we 244 00:11:57,920 --> 00:11:59,959 Speaker 3: would help them do it, even through our monthly help 245 00:12:00,080 --> 00:12:03,000 Speaker 3: plan or either through dealing with one thing at a 246 00:12:03,040 --> 00:12:05,880 Speaker 3: time or dealing with the hoarding over a longer period 247 00:12:05,920 --> 00:12:06,200 Speaker 3: of time. 248 00:12:06,400 --> 00:12:08,439 Speaker 2: But we would say the best plan for you is 249 00:12:08,480 --> 00:12:09,000 Speaker 2: to stay here. 250 00:12:09,080 --> 00:12:11,440 Speaker 3: Some clients that we immediately ran the reason the handsay, 251 00:12:11,559 --> 00:12:13,400 Speaker 3: I'm out of here. I don't want to sell, I 252 00:12:13,440 --> 00:12:15,040 Speaker 3: don't want to leave. I don't want to sell my house. 253 00:12:15,200 --> 00:12:18,000 Speaker 3: I'm staying here. But after we looked at the plumbing, 254 00:12:18,040 --> 00:12:21,720 Speaker 3: the electrical, the molde the hoarding, clean up, the roof 255 00:12:21,760 --> 00:12:25,040 Speaker 3: falling apart, and we broke down comparable analysis as to 256 00:12:25,080 --> 00:12:26,960 Speaker 3: what the home is worth in its current condition and 257 00:12:26,960 --> 00:12:28,440 Speaker 3: what it's going to take in order for it to 258 00:12:28,520 --> 00:12:33,000 Speaker 3: sell and get past an FHA Fanny Man inspection that 259 00:12:33,080 --> 00:12:35,360 Speaker 3: a thirty year mortgage can be granted to the buyer. 260 00:12:36,040 --> 00:12:38,200 Speaker 3: They didn't want to spend the sixty eighty or fifty 261 00:12:38,280 --> 00:12:39,240 Speaker 3: or twenty or whatever. 262 00:12:39,080 --> 00:12:40,880 Speaker 2: Thousands of dollars and they were like, look, I want 263 00:12:40,880 --> 00:12:41,480 Speaker 2: to get out of here. 264 00:12:41,520 --> 00:12:42,160 Speaker 1: I'm done. 265 00:12:42,360 --> 00:12:46,480 Speaker 3: So the evaluation assessment, the transition evaluation assessment, is a 266 00:12:46,520 --> 00:12:49,600 Speaker 3: tool to really get down to the nuts and boats 267 00:12:49,600 --> 00:12:52,320 Speaker 3: of what's really happening and what they really need to do. 268 00:12:52,480 --> 00:12:55,040 Speaker 3: And nobody in the market has done it, and it's 269 00:12:55,080 --> 00:12:58,439 Speaker 3: been sequential in me being able to transition over seven 270 00:12:58,480 --> 00:13:00,440 Speaker 3: thousand people in the past seventeen years. 271 00:13:00,679 --> 00:13:03,000 Speaker 1: Now, that's the large number so now that allows me 272 00:13:03,040 --> 00:13:07,080 Speaker 1: to ask this question from a racial standpoint, just gotta 273 00:13:07,120 --> 00:13:10,640 Speaker 1: know because you a black man, and I don't that 274 00:13:10,760 --> 00:13:13,160 Speaker 1: already kind of like a black man doing this, I 275 00:13:13,160 --> 00:13:17,400 Speaker 1: would call me stereotypical because I would think that's I'll 276 00:13:17,440 --> 00:13:20,120 Speaker 1: be interviewing a white person doing this, because it feels 277 00:13:20,160 --> 00:13:24,160 Speaker 1: like this is a a area that will be dominated 278 00:13:24,440 --> 00:13:28,400 Speaker 1: by whites. What off the seven thousand from a racial 279 00:13:28,440 --> 00:13:31,840 Speaker 1: component and from an age component. We talked about the 280 00:13:31,880 --> 00:13:35,160 Speaker 1: intellect earlier because you said you started in Massachusetts, but 281 00:13:35,200 --> 00:13:38,240 Speaker 1: from a racial component and an age component, what is 282 00:13:38,280 --> 00:13:39,079 Speaker 1: the typical order? 283 00:13:41,440 --> 00:13:41,480 Speaker 2: Me? 284 00:13:41,559 --> 00:13:46,160 Speaker 3: And studies are still gathering. We're still gathering studies. One things, 285 00:13:46,360 --> 00:13:49,720 Speaker 3: hording has a high recent division recentivisim rave about sixty 286 00:13:49,720 --> 00:13:53,000 Speaker 3: five to seventy percent that we know. In terms of 287 00:13:53,040 --> 00:13:56,480 Speaker 3: my clients in life cycle, I would say about eighty 288 00:13:56,600 --> 00:14:00,520 Speaker 3: percent of my clients might be Caucasian. And then there's 289 00:14:00,600 --> 00:14:03,720 Speaker 3: the other percentage that sort of goes between different races 290 00:14:03,760 --> 00:14:08,040 Speaker 3: and so forth. Socio Economically, I don't think money has 291 00:14:08,559 --> 00:14:11,800 Speaker 3: a variance. There is one common denominator that we cannot 292 00:14:11,800 --> 00:14:14,480 Speaker 3: deny and we can't lie. Is that in order for 293 00:14:14,840 --> 00:14:16,960 Speaker 3: me to help a lot of these clients, they have 294 00:14:17,040 --> 00:14:19,520 Speaker 3: to have a home. So when you look at that 295 00:14:19,640 --> 00:14:21,920 Speaker 3: definition of that number, I think it's kind of a 296 00:14:21,960 --> 00:14:24,000 Speaker 3: little jaded when you may have to look at another 297 00:14:24,080 --> 00:14:27,280 Speaker 3: number and say, well, how many Americans are homeowners in 298 00:14:27,320 --> 00:14:30,600 Speaker 3: this country, because that would have to play a role 299 00:14:30,640 --> 00:14:35,120 Speaker 3: in being able to look at those numbers unbiasedly. But unfortunately, 300 00:14:35,200 --> 00:14:37,920 Speaker 3: the number one common denominator is that there is a home, 301 00:14:37,960 --> 00:14:41,120 Speaker 3: and that home, unfortunately is either been neglected or hoarded, 302 00:14:41,240 --> 00:14:43,840 Speaker 3: or there's some trauma or some issues going on within 303 00:14:43,880 --> 00:14:44,680 Speaker 3: those four walls. 304 00:14:44,760 --> 00:14:46,480 Speaker 1: And the age range would be what. 305 00:14:48,200 --> 00:14:50,960 Speaker 3: I'm actually getting calls from clients that are suffering from 306 00:14:51,000 --> 00:14:52,600 Speaker 3: hoarding at seventeen. 307 00:14:53,720 --> 00:14:54,160 Speaker 2: Eighteen. 308 00:14:54,560 --> 00:14:57,640 Speaker 3: Wow, you know, we're getting a lot of calls from 309 00:14:57,720 --> 00:15:03,000 Speaker 3: parents and actual appearance about their daughter and their son's room. 310 00:15:03,080 --> 00:15:05,840 Speaker 2: It's a lot more common than I think most people do. 311 00:15:05,920 --> 00:15:07,720 Speaker 3: And when I tell people that you put a name 312 00:15:07,920 --> 00:15:12,080 Speaker 3: on a face on on this disease, it's a lot 313 00:15:12,080 --> 00:15:14,280 Speaker 3: more intricate than that I used to think. Like when 314 00:15:14,320 --> 00:15:16,880 Speaker 3: you say the word, it's like saying crazy and just crazy. 315 00:15:17,400 --> 00:15:20,680 Speaker 3: There's different variations of crazy, and people are crazy for 316 00:15:20,720 --> 00:15:21,320 Speaker 3: different reasons. 317 00:15:21,320 --> 00:15:24,360 Speaker 2: Sometimes it's because you're making them crazy jokingly. 318 00:15:24,240 --> 00:15:26,640 Speaker 1: Please don't go anywhere. We'll be right back with more 319 00:15:26,680 --> 00:15:34,280 Speaker 1: money Making Conversations master Class. Welcome back to Money Making 320 00:15:34,320 --> 00:15:38,800 Speaker 1: Conversation master Class with me Rashaun McDonald. Absolutely, and I 321 00:15:38,840 --> 00:15:40,840 Speaker 1: know they were crazy. You know, we could laugh at 322 00:15:40,920 --> 00:15:43,680 Speaker 1: it and it's been but it's a word I grew 323 00:15:43,760 --> 00:15:45,960 Speaker 1: up saying crazy to do. You're grazy to do. And 324 00:15:46,000 --> 00:15:48,240 Speaker 1: we have to take a step back and realize that 325 00:15:48,280 --> 00:15:51,520 Speaker 1: it's a lot deeper with the mental situation and people 326 00:15:51,560 --> 00:15:55,680 Speaker 1: coming forth with their acknowledging their mental situation. But I'm 327 00:15:55,720 --> 00:15:59,040 Speaker 1: talking to Brandon bron I if you watch the show 328 00:15:59,040 --> 00:16:01,960 Speaker 1: holders talking to him my man, one of the key 329 00:16:02,040 --> 00:16:04,960 Speaker 1: experts in this hit TV show. But he's the founder 330 00:16:05,000 --> 00:16:08,680 Speaker 1: of life Cycle Transitions, the first company is kind to 331 00:16:08,720 --> 00:16:12,720 Speaker 1: blame emotional, logistical, and real estate support for families facing 332 00:16:12,760 --> 00:16:17,600 Speaker 1: crisis level home situations. Like you just mentioned, teenagers are 333 00:16:17,600 --> 00:16:21,640 Speaker 1: now dealing with holders and pammeras are now acknowledging that. 334 00:16:22,040 --> 00:16:24,480 Speaker 1: And when you get to that point, what don't we 335 00:16:24,520 --> 00:16:28,880 Speaker 1: see on TV that is shown on TV? I guess 336 00:16:28,920 --> 00:16:32,640 Speaker 1: I have to ask because TV is a production. But 337 00:16:32,800 --> 00:16:35,160 Speaker 1: you call in there's an end game because you're not 338 00:16:35,240 --> 00:16:37,840 Speaker 1: there to just do a production. You're also there to 339 00:16:37,880 --> 00:16:42,560 Speaker 1: rescue people. Yeah, yeah, sorry, just talk to us. 340 00:16:43,400 --> 00:16:45,200 Speaker 2: Yeah, I mean well the first thing too. 341 00:16:45,320 --> 00:16:48,160 Speaker 3: Just to sort of piggyback on our previous conversation, what 342 00:16:48,320 --> 00:16:51,000 Speaker 3: percentage do you think of the clients that we receive 343 00:16:51,080 --> 00:16:54,800 Speaker 3: phone calls actually refer to themselves as actual orders? 344 00:16:55,040 --> 00:16:56,000 Speaker 2: Would you guess I. 345 00:16:56,000 --> 00:16:58,960 Speaker 1: Was at zero? I would think nobody would acknowledge they 346 00:16:59,000 --> 00:17:02,160 Speaker 1: have a problem. Alcoholic wouldn't manage they add an addiction, 347 00:17:02,280 --> 00:17:05,480 Speaker 1: No addiction person, crackhead wouldn't say they got a problem. 348 00:17:05,600 --> 00:17:08,040 Speaker 1: So nobody who has a problem would acknowledge that. 349 00:17:08,760 --> 00:17:11,520 Speaker 3: Yeah, and that's and that's that's the biggest challenge right 350 00:17:11,560 --> 00:17:15,359 Speaker 3: there is the fact that very few people have ever 351 00:17:15,680 --> 00:17:17,400 Speaker 3: called in. I mean we do, and let me tell 352 00:17:17,440 --> 00:17:20,119 Speaker 3: you when that happens. Why that happens. Well, I do 353 00:17:20,240 --> 00:17:23,840 Speaker 3: get calls from people saying, Hi, I'm I'm Rashan, and 354 00:17:23,880 --> 00:17:27,119 Speaker 3: I'm a hoarder and I need assistance with my home. 355 00:17:27,600 --> 00:17:29,800 Speaker 2: Enough is enough and I'm ready for a change. 356 00:17:30,000 --> 00:17:30,320 Speaker 1: Wow. 357 00:17:30,520 --> 00:17:32,639 Speaker 2: But what I didn't know is what it took for 358 00:17:32,680 --> 00:17:33,720 Speaker 2: them to get to that point. 359 00:17:34,320 --> 00:17:36,760 Speaker 3: And I would literally go into people's homes and they 360 00:17:36,760 --> 00:17:39,280 Speaker 3: would have one at least three or four times, I 361 00:17:39,320 --> 00:17:40,960 Speaker 3: would going to their home and I would sitting in 362 00:17:41,000 --> 00:17:43,320 Speaker 3: the living room and I would see a brochure of 363 00:17:43,359 --> 00:17:46,360 Speaker 3: ours from ten years ago on their refrigerator. In one 364 00:17:46,359 --> 00:17:49,560 Speaker 3: particular instance, a couple said, older couple said, Brandy, you 365 00:17:49,560 --> 00:17:51,639 Speaker 3: know what, every morning, me and my husband we make 366 00:17:51,680 --> 00:17:54,000 Speaker 3: a cup of coffee and make some tea, and we 367 00:17:54,080 --> 00:17:56,680 Speaker 3: sit down and we point at your brochure and we say, 368 00:17:56,720 --> 00:17:58,560 Speaker 3: today is going to be the day that we call you. 369 00:17:59,480 --> 00:18:03,719 Speaker 3: That's a reality of sorts. People do that they you know, 370 00:18:03,880 --> 00:18:07,960 Speaker 3: they're to acknowledge themselves as being a hoarder is not 371 00:18:08,119 --> 00:18:13,879 Speaker 3: like being you know, schizophrenic or bipolar. Being mentally ill 372 00:18:14,080 --> 00:18:16,960 Speaker 3: is so hard. So when you're trying to combat it 373 00:18:17,080 --> 00:18:19,960 Speaker 3: with trying to come up with intentional measures so that 374 00:18:20,080 --> 00:18:23,320 Speaker 3: people cannot buy things, don't collect things, get rid of things, 375 00:18:23,800 --> 00:18:27,280 Speaker 3: you're fighting from multiple different spectrums, and most importantly, you're 376 00:18:27,320 --> 00:18:28,600 Speaker 3: fighting them. 377 00:18:28,720 --> 00:18:29,840 Speaker 2: You're fighting against themselves. 378 00:18:29,880 --> 00:18:32,760 Speaker 3: You're fighting them in that process, and they're wanting to 379 00:18:32,760 --> 00:18:33,480 Speaker 3: fight you back. 380 00:18:34,359 --> 00:18:37,760 Speaker 1: Well, you know, some Brandon, you're more than a TV show. 381 00:18:38,359 --> 00:18:41,440 Speaker 1: I think that's why it's important that I'm interviewing you 382 00:18:42,040 --> 00:18:44,600 Speaker 1: because of the fact that when you pull back the 383 00:18:44,680 --> 00:18:48,040 Speaker 1: lens and that's what You're there to save lives. You're 384 00:18:48,040 --> 00:18:52,959 Speaker 1: there to create, like you said, life transitions. But television 385 00:18:53,000 --> 00:18:54,760 Speaker 1: doesn't really tell their story because they're just doing a 386 00:18:54,840 --> 00:18:59,280 Speaker 1: television show. They're there to uh uh sensationalize a situation, 387 00:18:59,760 --> 00:19:04,439 Speaker 1: give viewers, fix the situation on to the next episode. Right, 388 00:19:04,520 --> 00:19:07,680 Speaker 1: And I'm never So how does one get in touch 389 00:19:07,720 --> 00:19:09,800 Speaker 1: with you? Because, like I said, this is what you 390 00:19:09,920 --> 00:19:15,960 Speaker 1: do for a living. Yeah, sovera is just an extension. Yeah, correct, 391 00:19:16,280 --> 00:19:17,520 Speaker 1: absolutely absolutely. 392 00:19:17,560 --> 00:19:19,399 Speaker 3: They can get a hold of us at life cycle 393 00:19:19,920 --> 00:19:23,440 Speaker 3: Transitions dot com. You can send us an email with 394 00:19:23,560 --> 00:19:28,000 Speaker 3: any inquiries at info at life Cycle Transitions dot com. 395 00:19:28,440 --> 00:19:30,840 Speaker 1: Now they send an email to you. Let's go through 396 00:19:30,880 --> 00:19:33,760 Speaker 1: the steps. Let's go through the steps. They send an 397 00:19:33,800 --> 00:19:37,119 Speaker 1: email over to us. We get the information, we evaluate 398 00:19:37,200 --> 00:19:39,560 Speaker 1: the questions. We'll get on the phone call to a 399 00:19:39,640 --> 00:19:43,040 Speaker 1: zoom call if we can. In some cases, a lot 400 00:19:43,080 --> 00:19:46,200 Speaker 1: of these clients, like I told you before, they don't there. 401 00:19:47,000 --> 00:19:50,119 Speaker 1: Some clients talk us for years, so they'll send it, 402 00:19:50,200 --> 00:19:51,879 Speaker 1: they'll fill a form out and then we'll have to 403 00:19:51,960 --> 00:19:55,040 Speaker 1: chase them for an enormous amount of time until finally 404 00:19:55,080 --> 00:19:56,359 Speaker 1: they pick up the phone. 405 00:19:56,400 --> 00:19:58,360 Speaker 3: So they pick up a phone. In a perfect situation, 406 00:19:58,760 --> 00:20:00,639 Speaker 3: we'll talk to them on the phone. We'll schedule an 407 00:20:00,680 --> 00:20:03,560 Speaker 3: in home evaluation assessment to go out and meet with them. 408 00:20:03,840 --> 00:20:06,080 Speaker 3: If they're not comfortable letting us in the home because 409 00:20:06,080 --> 00:20:08,760 Speaker 3: they're still not quite sure Rashan that there are one 410 00:20:08,840 --> 00:20:12,240 Speaker 3: hundred percent comfortable, then we would recommend and suggest do 411 00:20:12,320 --> 00:20:15,440 Speaker 3: a video, take some pictures, tour the home if they're 412 00:20:15,440 --> 00:20:18,320 Speaker 3: not comfortable with that. I created the very first of 413 00:20:18,359 --> 00:20:23,240 Speaker 3: its own content, which is our easy Exit zero Contact. 414 00:20:23,840 --> 00:20:27,480 Speaker 3: That's it, Easy Exit zero Contact. That means we go 415 00:20:27,560 --> 00:20:31,000 Speaker 3: into actual hoarding situations with clients that are too ashamed 416 00:20:31,000 --> 00:20:34,800 Speaker 3: to embarrass to deal with being present while these hoarding 417 00:20:34,840 --> 00:20:39,120 Speaker 3: projects are done, where we'll actually do the entire project 418 00:20:39,280 --> 00:20:44,040 Speaker 3: without them physically being there under certain conditions. Those conditions 419 00:20:44,040 --> 00:20:47,400 Speaker 3: are even though the embarrassment of standing over a lot 420 00:20:47,440 --> 00:20:49,760 Speaker 3: of these things is too painful, that we want you 421 00:20:49,840 --> 00:20:51,960 Speaker 3: to go into some of our therapy programs so you 422 00:20:51,960 --> 00:20:54,440 Speaker 3: can speak with a counselor and agree to do our 423 00:20:54,480 --> 00:20:57,760 Speaker 3: transition care plan where after we do the cleanup, we 424 00:20:57,840 --> 00:21:00,840 Speaker 3: come in every week or every two weeks. That's the embarrassment, 425 00:21:01,000 --> 00:21:03,120 Speaker 3: the shame and all those things out of the equation. 426 00:21:03,560 --> 00:21:05,320 Speaker 2: Now it's time to get right into the healing. 427 00:21:05,720 --> 00:21:08,720 Speaker 1: Okay, let's talk about that then. Because you're using word 428 00:21:08,920 --> 00:21:14,080 Speaker 1: embarrassment and shame and they are hoarder, when does the 429 00:21:14,119 --> 00:21:17,959 Speaker 1: word embarrassment or the feeling of shame come into play 430 00:21:18,520 --> 00:21:22,320 Speaker 1: Brandon in this conversation? Because they are living this lifestyle, 431 00:21:22,800 --> 00:21:25,440 Speaker 1: like I said, pretty much, they'll probably by themselves or 432 00:21:25,720 --> 00:21:28,120 Speaker 1: they don't have many visitors just come by to make 433 00:21:28,160 --> 00:21:31,760 Speaker 1: comments about it. When does the embarrassment and shame come 434 00:21:31,800 --> 00:21:34,960 Speaker 1: into play? When is acknowledged that they need to get 435 00:21:34,960 --> 00:21:39,240 Speaker 1: it done and you're sitting there revealing to them the problem. 436 00:21:39,280 --> 00:21:40,119 Speaker 1: When does it happen? 437 00:21:40,480 --> 00:21:42,679 Speaker 3: I would say ten to fifteen years ago? On average. 438 00:21:42,720 --> 00:21:46,080 Speaker 3: A lot of our transition projects are five ten years 439 00:21:46,119 --> 00:21:49,480 Speaker 3: in the making. So for every one year that a 440 00:21:49,560 --> 00:21:52,680 Speaker 3: client goes without addressing the hoarding conditions in their home, 441 00:21:53,119 --> 00:21:57,280 Speaker 3: it's equivalent to about one day of actual cleanup between 442 00:21:57,320 --> 00:22:02,200 Speaker 3: two to three technicians doing decluttering, separating, sorting, organizing, halloway 443 00:22:02,240 --> 00:22:05,560 Speaker 3: and cleaning. So if you let two years go by, 444 00:22:05,800 --> 00:22:09,000 Speaker 3: just think two days, and if you're thinking fifteen ten years, 445 00:22:09,480 --> 00:22:11,800 Speaker 3: then you can just add that into the equation. 446 00:22:11,960 --> 00:22:16,040 Speaker 1: Also, wow again, Education for me and also for my 447 00:22:16,119 --> 00:22:20,040 Speaker 1: audience because you are a small business owner, you're an entrepreneur. 448 00:22:20,520 --> 00:22:24,080 Speaker 1: You've developed this business and did this business? Was this 449 00:22:24,200 --> 00:22:26,840 Speaker 1: what you was? This the end game? I'm not talking 450 00:22:26,840 --> 00:22:31,240 Speaker 1: about the TV show, the end game of how did 451 00:22:31,320 --> 00:22:33,600 Speaker 1: we get here? Because of the fact that I'm my 452 00:22:33,640 --> 00:22:36,199 Speaker 1: degree is in mathematics. Then I became a stand up comedian. 453 00:22:36,280 --> 00:22:40,640 Speaker 1: Then I became an abroducer, so my game kept changing. How 454 00:22:40,760 --> 00:22:42,880 Speaker 1: what did you start to get here? 455 00:22:43,400 --> 00:22:47,040 Speaker 3: Well, well, I'm a very spiritual person and I'm gonna 456 00:22:47,040 --> 00:22:49,359 Speaker 3: be honest. When we first started this business, we started 457 00:22:49,400 --> 00:22:51,720 Speaker 3: it as sort of like a one stop shop. 458 00:22:52,040 --> 00:22:52,199 Speaker 2: You know. 459 00:22:52,240 --> 00:22:56,640 Speaker 3: We had these these contracts from the largest housing entities 460 00:22:56,640 --> 00:22:59,800 Speaker 3: in the country. Fanny made Freddie Mac and we were 461 00:23:00,080 --> 00:23:05,119 Speaker 3: we were contracted to do decluttering, separating, renovating, all this 462 00:23:05,960 --> 00:23:09,199 Speaker 3: miscellaneous things. So I wanted a one stop shop to 463 00:23:09,240 --> 00:23:11,040 Speaker 3: offer those services. And then I said, what if we 464 00:23:11,040 --> 00:23:13,960 Speaker 3: can take that to people dealing with things mentally, meant physically, 465 00:23:13,960 --> 00:23:17,880 Speaker 3: mentally and emotionally. But then that plan, as I said, 466 00:23:18,000 --> 00:23:20,440 Speaker 3: spiritually changed because I had a plan of being a 467 00:23:21,000 --> 00:23:24,560 Speaker 3: company that's offered great service to great people. But God 468 00:23:24,600 --> 00:23:26,159 Speaker 3: had a plan and he said no, you're going to 469 00:23:26,200 --> 00:23:27,159 Speaker 3: save lives and change it. 470 00:23:27,240 --> 00:23:27,480 Speaker 1: Wow. 471 00:23:27,840 --> 00:23:30,560 Speaker 3: And that was when the turning point realized that I 472 00:23:30,600 --> 00:23:34,040 Speaker 3: couldn't that you touch everything Rashan that touches you. When 473 00:23:34,040 --> 00:23:38,119 Speaker 3: you go into people's lives, you are responsible to making 474 00:23:38,160 --> 00:23:40,840 Speaker 3: sure that they're okay, and that means that you have 475 00:23:40,880 --> 00:23:41,960 Speaker 3: to bite off a lot more. 476 00:23:42,320 --> 00:23:44,879 Speaker 1: Now let me ask this question, how exactly do you 477 00:23:44,920 --> 00:23:48,560 Speaker 1: work alongside realtors when a home has to be restored. 478 00:23:49,480 --> 00:23:54,560 Speaker 3: Well, we have a whole host of partners and realtors 479 00:23:54,560 --> 00:23:57,879 Speaker 3: specifically are our anchors, you know, and we vet them, 480 00:23:58,480 --> 00:24:01,800 Speaker 3: you know, rigorously check their background. We know exactly who 481 00:24:01,840 --> 00:24:03,760 Speaker 3: they are, what kind of work they've done, We look 482 00:24:03,800 --> 00:24:06,359 Speaker 3: at their reviews, and once we vet them and we 483 00:24:06,440 --> 00:24:09,080 Speaker 3: go through this process, we we certify them as life 484 00:24:09,119 --> 00:24:14,760 Speaker 3: cycle uh reallyers. Particularly when we're doing our transition evaluation assessment. 485 00:24:14,840 --> 00:24:17,679 Speaker 3: We need facts in that town, on that block that 486 00:24:17,800 --> 00:24:21,800 Speaker 3: can support you know, missus Smith or mister Brown deciding 487 00:24:21,880 --> 00:24:24,080 Speaker 3: to do whether to fix their home up and renovate 488 00:24:24,119 --> 00:24:26,680 Speaker 3: it or to exit it because it's just not enough 489 00:24:26,760 --> 00:24:27,600 Speaker 3: meat on that bone. 490 00:24:27,600 --> 00:24:29,040 Speaker 2: From from an equity. 491 00:24:28,640 --> 00:24:31,320 Speaker 3: Standpoint, we want to know all of these things make 492 00:24:31,400 --> 00:24:32,840 Speaker 3: sense and to the bottom line. 493 00:24:33,000 --> 00:24:35,399 Speaker 1: Now here's interesting this day. I'm gonna be honest with you, 494 00:24:35,480 --> 00:24:39,840 Speaker 1: Brandon uh I saw holders. That's why I brought you 495 00:24:39,840 --> 00:24:44,399 Speaker 1: on my show, Orders, Orders, Orders, What I am now 496 00:24:44,600 --> 00:24:48,040 Speaker 1: on the transition of I said I didn't respect this interview. 497 00:24:48,480 --> 00:24:52,040 Speaker 1: But when I peel back, man you doing you are special. 498 00:24:52,160 --> 00:24:56,000 Speaker 1: You're doing some unique work from a mental standpoint. You're 499 00:24:56,119 --> 00:24:59,040 Speaker 1: not only this when there's no other words. When they 500 00:24:59,160 --> 00:25:02,359 Speaker 1: when they when they light goes off or they say cut, 501 00:25:02,560 --> 00:25:05,160 Speaker 1: you still out there hustling. You still out there doing 502 00:25:05,240 --> 00:25:08,879 Speaker 1: like you say, Guard's work saved lives. That has to 503 00:25:08,920 --> 00:25:10,240 Speaker 1: make you feel good at night. 504 00:25:11,400 --> 00:25:11,879 Speaker 2: It does. 505 00:25:11,960 --> 00:25:13,800 Speaker 3: You know it does. And you know I'm obviously maybe 506 00:25:13,840 --> 00:25:16,359 Speaker 3: one hundred percent honest and has this. It's ups and 507 00:25:16,400 --> 00:25:19,240 Speaker 3: downs because sometimes you do give you feel the fatigue, 508 00:25:19,320 --> 00:25:23,000 Speaker 3: you know, mental health caretaker, burnout. All of these things 509 00:25:23,040 --> 00:25:26,399 Speaker 3: were things that we came across when we were experiencing. 510 00:25:26,400 --> 00:25:29,360 Speaker 3: And when I tell you I've transitioned over seven thousand people, 511 00:25:29,440 --> 00:25:31,439 Speaker 3: what I didn't tell you is that I've been in 512 00:25:31,520 --> 00:25:33,800 Speaker 3: the homes of even more thousands of people. And I 513 00:25:33,880 --> 00:25:36,120 Speaker 3: remember in my heart the ones that I couldn't save, 514 00:25:36,600 --> 00:25:38,879 Speaker 3: the ones that were too stubborn or just not ready, 515 00:25:39,080 --> 00:25:42,000 Speaker 3: or they died or passed away, or the evaluations that 516 00:25:42,040 --> 00:25:45,119 Speaker 3: I've done with clients with their entire family in a 517 00:25:45,200 --> 00:25:48,520 Speaker 3: living room and having these conversations and then at the 518 00:25:48,640 --> 00:25:51,199 Speaker 3: end of that conversation they're not ready to do it. 519 00:25:51,240 --> 00:25:54,040 Speaker 3: And then I can tell you hundreds, late hundreds of 520 00:25:54,080 --> 00:25:56,840 Speaker 3: those cases where they call me later when that person 521 00:25:56,920 --> 00:25:59,480 Speaker 3: passes on and say, my mom passed away. Brandon, can 522 00:25:59,520 --> 00:26:01,800 Speaker 3: you now come out and can we now deal with 523 00:26:01,840 --> 00:26:07,160 Speaker 3: this issue? Because what the hoarding doesn't understand doesn't tell 524 00:26:07,560 --> 00:26:10,800 Speaker 3: on the TV, like you mentioned earlier, is that people 525 00:26:10,840 --> 00:26:14,879 Speaker 3: are dying in these environments. They're dying from respiratory pulmonary 526 00:26:15,080 --> 00:26:20,680 Speaker 3: pulmonary complications, trip hazards, and fire hazards. When I got 527 00:26:20,680 --> 00:26:22,800 Speaker 3: our first contract, it was from the largest health care 528 00:26:22,800 --> 00:26:23,960 Speaker 3: provider in the Northeast. 529 00:26:23,960 --> 00:26:25,440 Speaker 2: It was Toughs in Harvard Pilgrim. 530 00:26:25,840 --> 00:26:29,360 Speaker 3: They gave me that contract because they knew something that 531 00:26:29,400 --> 00:26:31,879 Speaker 3: we didn't know ten years, twenty years prior, and that 532 00:26:31,960 --> 00:26:38,480 Speaker 3: it was in indoor environmental conditions were compromising individuals help 533 00:26:38,560 --> 00:26:42,120 Speaker 3: from a respiratory standpoint. Chronically, these are people who think 534 00:26:42,119 --> 00:26:44,439 Speaker 3: they have allergies, think they got asthma. Think they have 535 00:26:44,520 --> 00:26:47,480 Speaker 3: all these things, but in reality, the home is killing them. 536 00:26:47,520 --> 00:26:51,000 Speaker 3: And what we realize is that what I did when 537 00:26:51,000 --> 00:26:52,760 Speaker 3: I did the mental health and I can go into that, 538 00:26:53,000 --> 00:26:56,720 Speaker 3: but when I created our whole remediation division, it was 539 00:26:56,760 --> 00:26:59,639 Speaker 3: because when there's smoke, there's fire, and when there's hoarding, 540 00:27:00,080 --> 00:27:02,680 Speaker 3: there's often mold. And the reason that is is because 541 00:27:02,920 --> 00:27:05,960 Speaker 3: when there's an accumulation of anything, you don't know what's 542 00:27:06,000 --> 00:27:08,720 Speaker 3: behind those walls, brewing, when the pipe is, when the 543 00:27:08,720 --> 00:27:13,159 Speaker 3: pipes are broken, when the roof is falling apart. These clients, 544 00:27:13,680 --> 00:27:18,560 Speaker 3: these clients were sean when they have HVAC issues, when 545 00:27:18,560 --> 00:27:21,680 Speaker 3: they're having complications with their roof, because of the embarrassment 546 00:27:21,760 --> 00:27:24,440 Speaker 3: and the shame, they go without heat, they go without 547 00:27:24,480 --> 00:27:27,879 Speaker 3: running water. So when those things accumulate to the tune 548 00:27:27,920 --> 00:27:29,760 Speaker 3: that they are, they reach a point in no return, 549 00:27:29,800 --> 00:27:33,360 Speaker 3: with the distance of continuing to normalcy and reality, it's 550 00:27:33,440 --> 00:27:36,439 Speaker 3: just too far removed for them that they suffer and 551 00:27:36,480 --> 00:27:39,919 Speaker 3: they unfortunately die in these environments. So for me, this 552 00:27:40,040 --> 00:27:43,320 Speaker 3: was an humanitarian objective and a goal of minds to 553 00:27:43,400 --> 00:27:46,560 Speaker 3: save lives and change them, because if I didn't do it, 554 00:27:46,600 --> 00:27:48,520 Speaker 3: nobody else was. When I went to the realtors and 555 00:27:48,520 --> 00:27:50,639 Speaker 3: I said work with me. They wanted to do their 556 00:27:50,680 --> 00:27:52,680 Speaker 3: own thing. When I went to contractors and trade me 557 00:27:52,760 --> 00:27:54,880 Speaker 3: and said going to contract with me. When I went 558 00:27:54,920 --> 00:27:57,600 Speaker 3: into the moldor mediation business and said we need to 559 00:27:57,600 --> 00:27:59,560 Speaker 3: do this. So I went to the mental health therapist 560 00:27:59,600 --> 00:28:02,480 Speaker 3: for five the seven years, pounding down their doors saying 561 00:28:02,520 --> 00:28:05,160 Speaker 3: we're cleaning these houses out, but that's not enough. 562 00:28:05,200 --> 00:28:07,480 Speaker 2: This client here needs more help. Can you help me? 563 00:28:07,760 --> 00:28:10,399 Speaker 3: And they shut their doors on me because they wanted 564 00:28:10,440 --> 00:28:12,280 Speaker 3: to know how they were gonna get paid. They wanted 565 00:28:12,320 --> 00:28:14,000 Speaker 3: to know how this was gonna happen. They wanted to 566 00:28:14,040 --> 00:28:16,600 Speaker 3: know if my clients had a college degree. And I said, 567 00:28:16,640 --> 00:28:18,480 Speaker 3: you know, enough is enough. We're gonna start our own 568 00:28:18,520 --> 00:28:21,359 Speaker 3: mental health division. We're gonna start our own mold remediation. 569 00:28:21,600 --> 00:28:24,080 Speaker 3: We're gonna get realtors that are gonna abide by our 570 00:28:24,200 --> 00:28:28,159 Speaker 3: rules of ethics, and we're gonna build this ecosystem that 571 00:28:28,240 --> 00:28:31,160 Speaker 3: we can do with most companies, well most clients would 572 00:28:31,200 --> 00:28:33,399 Speaker 3: take nine or ten or nine months to do in 573 00:28:33,520 --> 00:28:34,320 Speaker 3: thirty days. 574 00:28:34,640 --> 00:28:35,760 Speaker 2: That was a goal of minds. 575 00:28:36,119 --> 00:28:38,840 Speaker 1: I'm gonna tell this brother. As we get deeper into 576 00:28:38,960 --> 00:28:43,479 Speaker 1: this interview, Brandon I'm more impressed by you because you 577 00:28:43,520 --> 00:28:48,080 Speaker 1: know what you don't know. You don't know I can assume, 578 00:28:48,920 --> 00:28:54,680 Speaker 1: but you are true fire hazards, health issues. And some 579 00:28:54,720 --> 00:28:57,600 Speaker 1: people might say Gene Hackman was a hoarder. When they 580 00:28:57,760 --> 00:29:01,040 Speaker 1: went through his house after he had passed away, looking 581 00:29:01,080 --> 00:29:03,360 Speaker 1: at some of the film footage that was out there, 582 00:29:03,880 --> 00:29:08,360 Speaker 1: they eventually led to rat infestation, which has definitely led 583 00:29:08,400 --> 00:29:12,840 Speaker 1: to people them being poisoned, his wife being poisoned. Because, 584 00:29:12,880 --> 00:29:15,400 Speaker 1: like you said, it becomes a health issue, it becomes 585 00:29:15,800 --> 00:29:18,960 Speaker 1: a lifestyle issue, becomes a fire hazard, and all these 586 00:29:19,000 --> 00:29:22,000 Speaker 1: things come into play. And it's not about money. And 587 00:29:22,040 --> 00:29:24,680 Speaker 1: you're bigger than the TV show. The TV show is 588 00:29:24,760 --> 00:29:27,600 Speaker 1: just a great part of your branding. But life cycle 589 00:29:27,680 --> 00:29:30,600 Speaker 1: transition is you. It has grown from you to more 590 00:29:30,640 --> 00:29:32,960 Speaker 1: than two hundred experts. How did that happen? 591 00:29:34,160 --> 00:29:37,800 Speaker 2: It happened one day at a time. I mean one 592 00:29:37,880 --> 00:29:38,480 Speaker 2: day at a time. 593 00:29:38,600 --> 00:29:40,800 Speaker 3: Listen at the first eight years I was in business, 594 00:29:40,880 --> 00:29:44,080 Speaker 3: I didn't make a penny, and you know, and my 595 00:29:44,120 --> 00:29:46,520 Speaker 3: wife was telling me we should shut the doors. You know, 596 00:29:46,680 --> 00:29:49,280 Speaker 3: I didn't make a penny because I didn't figure out 597 00:29:49,320 --> 00:29:51,800 Speaker 3: how to learn what I didn't know. 598 00:29:52,240 --> 00:29:53,880 Speaker 2: So we went through trial and error. 599 00:29:53,960 --> 00:29:57,320 Speaker 3: I created a concept of a transition company that had 600 00:29:57,320 --> 00:30:00,600 Speaker 3: no advertisement, vertical or category. To fit, I had to 601 00:30:00,640 --> 00:30:03,440 Speaker 3: go on yellow Book, yellow pages and all these categories 602 00:30:03,440 --> 00:30:07,880 Speaker 3: and advertiseing the landscaping, carpentry, cleaning. And then I had 603 00:30:07,880 --> 00:30:10,160 Speaker 3: to go through the page taking process for Sean and 604 00:30:10,280 --> 00:30:12,680 Speaker 3: asking them these questions, why are you doing this? So 605 00:30:12,760 --> 00:30:14,800 Speaker 3: I went the long way and you know, you know, 606 00:30:14,880 --> 00:30:19,160 Speaker 3: seventeen years later, now we're the number two hoarding company 607 00:30:19,520 --> 00:30:22,480 Speaker 3: in the country, and we're the most visible company out 608 00:30:23,280 --> 00:30:26,880 Speaker 3: We're more visible than Yelp and a number of other 609 00:30:26,960 --> 00:30:30,080 Speaker 3: big companies that have that are venture capital funded, that 610 00:30:30,200 --> 00:30:33,400 Speaker 3: got Silicon Valley money. They are franchised, and this is 611 00:30:33,400 --> 00:30:37,560 Speaker 3: privately owned based on my sacrifice and my family sacrifice 612 00:30:37,560 --> 00:30:38,720 Speaker 3: to keep pushing a brother. 613 00:30:39,360 --> 00:30:42,400 Speaker 1: Thank you man, Thank you for guiding me through this interview. 614 00:30:42,880 --> 00:30:45,760 Speaker 1: Thank you for allowing me to have an honest conversation 615 00:30:45,840 --> 00:30:50,160 Speaker 1: about my ignorance and again my education through your eyes 616 00:30:50,600 --> 00:30:54,080 Speaker 1: and through your career. But I always knew it was 617 00:30:54,120 --> 00:30:56,920 Speaker 1: a problem, but I didn't know the man behind fixing 618 00:30:57,040 --> 00:31:00,880 Speaker 1: a lot of these problems, and that's you, than bron 619 00:31:00,960 --> 00:31:03,880 Speaker 1: I thank you for coming on money making Conversation Masterclass. 620 00:31:03,920 --> 00:31:06,960 Speaker 1: My friend, it's been a blessing and an audience having 621 00:31:07,000 --> 00:31:10,480 Speaker 1: an interview. And I say that very seriously because I 622 00:31:10,560 --> 00:31:14,200 Speaker 1: heard and I see the passion in you and it 623 00:31:14,240 --> 00:31:15,080 Speaker 1: is God to work. 624 00:31:16,000 --> 00:31:18,040 Speaker 2: Thank you, thank you, Thank you so much. 625 00:31:18,040 --> 00:31:20,120 Speaker 3: It means a lot to be here and your work 626 00:31:20,160 --> 00:31:22,280 Speaker 3: is amazing as well, and I'd love to be back 627 00:31:22,280 --> 00:31:23,400 Speaker 3: here anytime in the future. 628 00:31:23,520 --> 00:31:25,320 Speaker 2: Keep doing what you're doing. Thank you, Thank you. 629 00:31:25,760 --> 00:31:29,720 Speaker 1: This has been another edition of Money Making Conversations Masterclass 630 00:31:29,920 --> 00:31:33,600 Speaker 1: hosted by me Rashaan McDonald. Thank you to our guests 631 00:31:33,640 --> 00:31:36,840 Speaker 1: on the show today and thank you our listening audience. 632 00:31:37,200 --> 00:31:39,760 Speaker 1: Now if you want to listen to any episode I 633 00:31:39,920 --> 00:31:42,160 Speaker 1: want to register to be a guest on my show, 634 00:31:42,480 --> 00:31:47,840 Speaker 1: Visit Moneymakingconversations dot com. Our social media handle is money 635 00:31:47,840 --> 00:31:51,840 Speaker 1: Making Conversations. Join us next week and remember to always 636 00:31:51,960 --> 00:32:01,320 Speaker 1: leave with your gifts. Keep winning a