1 00:00:00,200 --> 00:00:03,040 Speaker 1: Coming up on the next season of Drilled. 2 00:00:07,720 --> 00:00:09,840 Speaker 2: Fake news, and you're not going to give you you 3 00:00:11,039 --> 00:00:11,760 Speaker 2: are fake news. 4 00:00:11,880 --> 00:00:14,200 Speaker 1: The fake news is saying we're fake news. But fake 5 00:00:14,320 --> 00:00:17,599 Speaker 1: news and the Russian witch hunt, we got a whole 6 00:00:17,680 --> 00:00:21,480 Speaker 1: big combiny. Remember back in season one when I said, 7 00:00:21,560 --> 00:00:24,040 Speaker 1: all this stuff that we think of as new today, 8 00:00:24,400 --> 00:00:29,479 Speaker 1: fake news, information wars, the whole American propaganda machine was 9 00:00:29,520 --> 00:00:33,120 Speaker 1: actually developed by fossil fuel interests. This season, we're going 10 00:00:33,200 --> 00:00:36,440 Speaker 1: to prove the hell out of that theory fake news 11 00:00:37,240 --> 00:00:38,640 Speaker 1: that was invented by this guy. 12 00:00:39,159 --> 00:00:44,960 Speaker 2: Mister Rockefeller listened to me patiently, pleasantly and calmly until 13 00:00:45,000 --> 00:00:48,040 Speaker 2: I'd finished mile upon presentation of why you should do 14 00:00:48,200 --> 00:00:49,920 Speaker 2: what we recommended. 15 00:00:49,560 --> 00:00:54,400 Speaker 1: Ivy Ledbetter Lee was the world's first publicist. In that clip, 16 00:00:54,440 --> 00:00:57,280 Speaker 1: he's talking about one of his early clients, John D. 17 00:00:57,520 --> 00:01:01,600 Speaker 1: Rockefeller and Standard Oil. Among other things, Lee invented the 18 00:01:01,640 --> 00:01:04,560 Speaker 1: press release and the idea that you could put anything 19 00:01:04,600 --> 00:01:08,160 Speaker 1: you wanted into them. He famously defined facts as simply 20 00:01:08,520 --> 00:01:12,199 Speaker 1: my interpretation of what happened, and he provided some key 21 00:01:12,319 --> 00:01:23,880 Speaker 1: pr advice to a rising politician in Germany. But Ivy 22 00:01:24,000 --> 00:01:27,520 Speaker 1: wasn't the only member of the Slick Haired Horn Rimmed 23 00:01:27,640 --> 00:01:32,520 Speaker 1: tweed Suit Club for climate denial. There was also Daniel Edelman, knowing. 24 00:01:32,280 --> 00:01:35,800 Speaker 2: The psychological thing was fascinating. 25 00:01:35,319 --> 00:01:37,360 Speaker 1: And Herbschmertz Mobiles PR guy. 26 00:01:37,880 --> 00:01:40,800 Speaker 2: Well, it seems to me that the term spin doctor 27 00:01:40,840 --> 00:01:43,039 Speaker 2: is something the press is manufactured. 28 00:01:43,360 --> 00:01:48,280 Speaker 1: And E. Bruce Harrison, the father of environmental public relations. 29 00:01:48,560 --> 00:01:52,880 Speaker 1: Harrison created the Global Climate Coalition, a cross industry group 30 00:01:52,920 --> 00:01:55,720 Speaker 1: that spread climate denial for years and killed our best 31 00:01:55,760 --> 00:01:59,320 Speaker 1: shot at acting on climate change. That's the thing. This 32 00:01:59,440 --> 00:02:02,640 Speaker 1: pr apparatus has been built by the fossil fuel industry 33 00:02:02,720 --> 00:02:05,640 Speaker 1: for one hundred years, and it's been fine tuned and 34 00:02:05,760 --> 00:02:09,280 Speaker 1: added to by every generation. The story has long been 35 00:02:09,320 --> 00:02:12,520 Speaker 1: that big oil copied big tobacco, and that's true in 36 00:02:12,600 --> 00:02:15,840 Speaker 1: terms of funding fake science and creating doubt, but in 37 00:02:15,880 --> 00:02:18,040 Speaker 1: a lot of other ways, the fossil fuel guys are 38 00:02:18,080 --> 00:02:22,960 Speaker 1: the original spin doctors, fake news, false equivalents, dark money. 39 00:02:23,040 --> 00:02:26,240 Speaker 1: It's got big oil all over it, and particularly the 40 00:02:26,280 --> 00:02:29,799 Speaker 1: fingerprints of a few key men. We're calling them the 41 00:02:29,840 --> 00:02:32,360 Speaker 1: mad men of climate denile and that's who we'll be 42 00:02:32,360 --> 00:02:36,520 Speaker 1: focusing on in season three. Get Ready. From mother Jones 43 00:02:36,600 --> 00:02:41,080 Speaker 1: to Hitler, labor organizers to Nazis, Russians and more. This 44 00:02:41,200 --> 00:02:44,919 Speaker 1: story has a little bit of everything, and it is wild.