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Speaker 1: Welcome to Had of Money. I'm Joel and I am Matt.

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Speaker 1: Today we're talking how to make money without having any

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Speaker 1: with Sierra Rodgers.

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Speaker 2: Yeah.

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Speaker 3: So this is the episode for everyone out there who

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Speaker 3: doesn't want to work like a soul crushing nine to

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Speaker 3: five job, specifically where you're being told what you can

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Speaker 3: and can't do by someone else. This is an episode

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Speaker 3: about entrepreneurship, about starting your own business, which I will

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Speaker 3: readily admit, like, even that phrase is potentially problematic because like,

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Speaker 3: what do some folks think of when they hear launching

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Speaker 3: a business. Well, maybe they're thinking of like a shark tank, right,

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Speaker 3: They're thinking of like the different rounds of funding, proposing

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Speaker 3: a business plan, all that kind of stuff. And while

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Speaker 3: that is how some businesses, again, I think the vast

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Speaker 3: majority of small business owners they're not going to be

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Speaker 3: running a fortunate fufuner company, right, They didn't go to

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Speaker 3: business school. But they do have a great idea for

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Speaker 3: a new product, or they do have a way that

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Speaker 3: they think they can serve folks who are willing to pay.

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Speaker 3: And our guest today, Sierra Rodgers, is here to share

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Speaker 3: how she started her business Babes, which is a woman's

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Speaker 3: wear line, which she also recounts in her new book,

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Speaker 3: The Outsider Advantage. It comes out next week June eighteenth,

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Speaker 3: And Sierra, we're excited for you to share your story

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Speaker 3: with our listeners, and thank you for joining us today

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Speaker 3: on the podcast.

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Speaker 2: Thank you for having me me too.

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Speaker 1: Yeah. No, we're glad to have you along Sierra for

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Speaker 1: today's episode. And the first question we got to ask

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Speaker 1: everybody who comes on is what's your craft beer equivalent?

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Speaker 1: Because Matt and I we spend potentially outrageous sums of

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Speaker 1: money on craft beer at times, but we're still saving

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Speaker 1: and investing for our future, so it's not like, you know,

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Speaker 1: it's not too much, right, what's that thing for you?

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Speaker 1: What do you like to splurge on.

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Speaker 2: I splurge on travel. I'm going to travel in the

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Speaker 2: best and biggest uber that I can, and I'm going

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Speaker 2: to fly first whenever I can. I just, I mean,

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Speaker 2: that's just where it makes it most sense to me.

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Speaker 3: Okay, do you remember the first time that you flew

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Speaker 3: first class? Because I do, and it was only once,

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Speaker 3: so I literally odally ever flow business class one time,

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Speaker 3: and man, I really did enjoy that cocktail, I will say,

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Speaker 3: But other than that it's normally like Southwest cattle call.

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Speaker 3: But what about you, what was your first your first

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Speaker 3: first class experience.

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Speaker 2: Honestly, when I when I came out here, I started

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Speaker 2: dating this guy who who made money and he flew

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Speaker 2: first class, so I was like, you know what, I

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Speaker 2: can do this too, Like I could afford this. So

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Speaker 2: I was really proving something to him and myself and

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Speaker 2: I had the best time, and yeah, I've been addicted

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Speaker 2: ever since.

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Speaker 1: Yeah, that's funny. It makes me think that we used

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Speaker 1: to have this airline here based out of Atlanta called

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Speaker 1: air Tran, which I believe Southwest bought AirTran. But AirTran

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Speaker 1: was so great because they had a really inexpensive business

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Speaker 1: class and so you could feel like a baller, you

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Speaker 1: could feel like a high roller, but you didn't have

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Speaker 1: to fork over much money to do. So when you

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Speaker 1: talking about some of those like trains, Atlantic flights first

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Speaker 1: class and stuff like that, sirih, I hope you're budgeting

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Speaker 1: for that, because those be expensive tickets.

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Speaker 2: I mean they are expensive. They sometimes they make zero

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Speaker 2: sense because it's like, Okay, this is probably not the

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Speaker 2: smartest I shouldn't do this all the time. But I

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Speaker 2: mean plan ahead. I mean it's what's important to you. Yeah.

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Speaker 3: Yeah, if that's exactly, If that's what you're gonna splurge on,

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Speaker 3: more power to you.

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Speaker 2: Yeah, just make it make sense everywhere else. Don't splurge

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Speaker 2: on everything.

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Speaker 3: Yes, exactly.

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Speaker 1: Yeah, you can't splurge everywhere, and when your book you're

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Speaker 1: gonna end up broke. We know you're not splurged on everything.

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Speaker 1: Like we know you've got prougal jeens in there.

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Speaker 2: Oh yeah for sure.

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Speaker 3: Okay, speaking of your books, Sarah, it starts off with

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Speaker 3: you sleeping on a friend's couch. You're you're out in La.

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Speaker 3: How did you end up end up there? What were

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Speaker 3: you feeling at that point in your life.

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Speaker 2: I had recently graduated from college. Things weren't going as expected.

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Speaker 2: I don't know if I'm just a terrible interview Lee,

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Speaker 2: but I just could not find a job in Houston,

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Speaker 2: not from Houston. I just kept getting nose left and right.

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Speaker 2: My sister had moved out to LA and I kind

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Speaker 2: of follow her out here and I found a house

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Speaker 2: to sleep on and that's how it started.

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Speaker 3: I mean, okay, so I want you to actually share

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Speaker 3: even more of your childhood because I know it involves.

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Speaker 3: It wasn't an ideal upbringing that you and your sister

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Speaker 3: and your your mom experienced.

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Speaker 2: Yeah, we hopped around a lot. We lived in cars.

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Speaker 2: I was always trying to my mom was always trying

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Speaker 2: to find somewhere for us to stay, whether it be

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Speaker 2: with family or friends. Yeah, I didn't have a typical chata.

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Speaker 2: I technically didn't have a room or a door to

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Speaker 2: close until I got into high school. So it was

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Speaker 2: definitely a rocky upbringing for sure.

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Speaker 1: Yeah.

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Speaker 2: Used to moving around and adapting and making things work.

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Speaker 1: So Sarah, my wife, is becoming a marriage and family therapist.

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Speaker 1: And one thing I know, and I don't know much

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Speaker 1: based on what she's learned, but I I've absorbed a

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Speaker 1: little through osmosis, and I realized that like some of

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Speaker 1: those things that happened in childhood, of course influence who

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Speaker 1: become who we become, sometimes subconsciously, sometimes consciously, And that's

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Speaker 1: what therapy is often about. It's like bringing those things

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Speaker 1: to the conscious surface. So tell me about that. For you, then,

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Speaker 1: at your childhood, some of those awful, difficult things you

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Speaker 1: went through, how did your childhood how did those events

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Speaker 1: impact who you've become?

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Speaker 2: I'm kind of able to survive anything like, I don't

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Speaker 2: really I'm not really phased by a lot. I'm used

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Speaker 2: to adapting and moving and making something work out of nothing.

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Speaker 2: There's obviously those bad triggers, like being an entrepreneur is

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Speaker 2: really rocky, So on those lower sales days or lower

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Speaker 2: sales months, I am triggered to thinking, hey, like I'm

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Speaker 2: gonna be homeless again, or hey, maybe the jig is up.

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Speaker 2: But on the other hand, it's pushed me to be

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Speaker 2: a really hard worker. I'm one of the hardest working

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Speaker 2: for people that I know, and I feel like I

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Speaker 2: could build this all over again if it didn't work.

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Speaker 3: Yeah, I don't know. There's something about I guess I

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Speaker 3: want to hear your thoughts. Do you think that someone

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Speaker 3: from you know, with your kind of background is more

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Speaker 3: willing to take risks given the fact that they don't

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Speaker 3: have this perfect sort of storybook life or childhood to protect,

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Speaker 3: Because it seems like a lot of times if you

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Speaker 3: have a whole lot to protect, you are less willing

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Speaker 3: to take risks because it's all about preservation as opposed

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Speaker 3: to kind of getting out there and trying something new

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Speaker 3: and seeing something that's going to be interesting. And something

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Speaker 3: that's going to be successful. What are your thoughts on that.

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Speaker 2: I think so I think yes and no, because sometimes

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Speaker 2: when I've seen it work different on both ends. I

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Speaker 2: feel like sometimes when people are used to having a

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Speaker 2: lot and used to things working out, they're more inclined

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Speaker 2: to take risks. And then on the other end, if

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Speaker 2: you've never had anything, and once you get hold of something,

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Speaker 2: it's hard to like let that go. You're kind of

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Speaker 2: grabbing a hold to it, and you can be a

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Speaker 2: little less risky. It really depends on the person and

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Speaker 2: the situation.

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Speaker 1: Yeah, one of the things that's very very telling about

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Speaker 1: your story in reading your new book, the Outsider Advantage.

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Speaker 1: You could have at so many different points along the way.

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Speaker 1: You could have focused on what you didn't have. You

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Speaker 1: could have adopted a victim mindset, and you could have

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Speaker 1: kind of said, hey, life's not fair. But you seem

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Speaker 1: to push through that and have a positive mentality and

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Speaker 1: approach to your life, to your business ventures along the way.

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Speaker 1: Why do you think it is that you were able

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Speaker 1: to avoid something that is so common for people who

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Speaker 1: do have a tumultuous childhood or come from, you know,

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Speaker 1: a socioeconomic background that lacks really any sort of stability

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Speaker 1: or security. How are you able to overcome that and

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Speaker 1: have a different approach.

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Speaker 2: That's a tough question to answer. It's just my instinct

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Speaker 2: is we don't have time for that. Like I don't

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Speaker 2: have time to wallow in my sorrow and say woe

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Speaker 2: is me? I have like bills and I have to

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Speaker 2: get off my friend's couch and I have to make

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Speaker 2: something of myself. I don't. You just don't have time.

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Speaker 2: That's just that's the easiest answer I can give you.

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Speaker 2: It's like when you're like a hustler and you're you,

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Speaker 2: you have a goal that you're trying to reach, like

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Speaker 2: being a victim, Like you don't really have time for that. Yes,

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Speaker 2: like things suck and it doesn't feel good when you're

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Speaker 2: in it, but if you want to get out of it,

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Speaker 2: like adding on top of your already sucky situation with

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Speaker 2: your sorrow isn't going to be helpful. And I'm all

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Speaker 2: about being helpful to myself.

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Speaker 1: Yeah, it's not like you're saying that's unproductive. It's time

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Speaker 1: not well spent.

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Speaker 2: It's not going to do anything. Literally, is like going

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Speaker 2: to waste your own time make you feel sucky it's

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Speaker 2: really not correct.

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Speaker 3: So tell us about you kind of starting out with

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Speaker 3: your business and how it is basically that you got

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Speaker 3: the ball rolling what made you go in that direction,

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Speaker 3: I guess, versus maybe you know, maybe trying to go

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Speaker 3: to take more of a traditional corporate sort of path

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Speaker 3: route as opposed to you saying, hey, I want to

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Speaker 3: be my own boss, I want to start my own thing,

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Speaker 3: I want to call the shots.

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Speaker 2: I did try. I did try to go the typical route.

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Speaker 2: It wasn't for me. And I also, as I said,

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Speaker 2: I didn't have time to keep nelling that in and

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Speaker 2: it wasn't working. I had a problem, I find. I

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Speaker 2: mean everyone says this, but the best way to start

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Speaker 2: a business is to find a problem that you can

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Speaker 2: solve and also match it with like an open market,

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Speaker 2: open space in the market. So I had a problem

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Speaker 2: I wanted to fix, Like there weren't many curvy brands

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Speaker 2: that offered affordable basics for people like me, and I

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Speaker 2: had access and I knew how to do it, and

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Speaker 2: that was the first step.

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Speaker 1: So, okay, tell me more about the market, because it

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Speaker 1: seems like there are more players in that space now,

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Speaker 1: not that I'm an expert, but like.

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Speaker 3: Oh yeah, but like, oh, Joe's like the opposite of

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Speaker 3: a curvy woman.

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Speaker 1: Right, I'm a stick like man. I look like a

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Speaker 1: stick bug in version six or five zero proves to me,

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Speaker 1: so like, yeah, it was.

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Speaker 2: It was.

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Speaker 1: It just like a failing, a failing, a lack of

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Speaker 1: foresight by a lot of the bigger retailers, the bigger

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Speaker 1: brands out there, the bigger clothing brands, that they just

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Speaker 1: didn't really this was a market they could sell to,

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Speaker 1: because it certainly seems like it's a market that's exploded

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Speaker 1: in recent years.

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Speaker 2: I don't know if they didn't realize or they just

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Speaker 2: didn't care like they're I mean, of course, I mean

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Speaker 2: if you look at the world, if you pay attention

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Speaker 2: at the time, if you look at women, they don't

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Speaker 2: look like what they have like back in twenty twelve,

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Speaker 2: what they were trying to make us feel like they

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Speaker 2: look like. I don't know if it was just yeah,

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Speaker 2: I feel like they didn't care. I think they cared

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Speaker 2: about the plus community, but there was a missing like

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Speaker 2: gap in the middle of like the average woman, and

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Speaker 2: no one was catering to that or cared to It's.

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Speaker 1: Like, not everybody looked like Kate Moss or whatever that

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Speaker 1: was like the it was in vogue aesthetic, I guess

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Speaker 1: back in the day, especially with the Victoria's Secret Angels

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Speaker 1: and stuff like that, and so yeah, but all of

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Speaker 1: those brands were kind of catering to a certain look

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Speaker 1: and styling their closer, certain look and they were missing

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Speaker 1: out on a large percentage of people who look more regular. Yeah, right,

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Speaker 1: I could say that way.

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Speaker 2: Yeah, it's tough because it was our fault too, Like

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Speaker 2: we liked looking at those Kate Moss and I mean

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Speaker 2: I still like looking at k Moss, but we like,

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Speaker 2: you know what I mean, we liked looking at that

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Speaker 2: image on in the media and we were accepting it.

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Speaker 2: So it really, it really came to us it was

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Speaker 2: partially our fault. Like now it's a lot more you know,

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Speaker 2: embrace your body and embrace your natural and what you have.

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Speaker 2: But back then that's not how it was. So it

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Speaker 2: was it was their problem and it was our problem,

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Speaker 2: and we needed to fix it.

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Speaker 3: Okay, So you said that, you know, and it's often

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Speaker 3: quoted as the typical response of like how you start

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Speaker 3: a business by solving a problem, but it also, like

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Speaker 3: the way you write about it, it seems a bit

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Speaker 3: more organic than that, because like you started selling first

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Speaker 3: store clothes on Instagram. But it's like, at the same

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Speaker 3: time you were doing that, it seemed like that's how

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Speaker 3: you were kind of identifying the need. Can you kind

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Speaker 3: of explain that entire process when you first got started.

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Speaker 2: It kind of just fell out of me. I mean,

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Speaker 2: that's kind of what the gist of the book is about.

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Speaker 2: I kind of already have these skills, like all along,

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Speaker 2: skills that I wasn't like not embarrassed of, but we

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Speaker 2: thrift it my entire life, Like most of my clothes

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Speaker 2: were old like growing up, or you know, I had

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Speaker 2: a knock for it because I was forced to do it,

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Speaker 2: but I didn't. I had no idea that that was

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Speaker 2: going to be like something I would end up making

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Speaker 2: money from. I kind of, you know, I had it

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Speaker 2: all along. And that's what I'm trying to say, is like,

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Speaker 2: if you're you kind of already have what you need

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Speaker 2: to succeed, you really just have to dig in to yourself.

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Speaker 1: So is that just like an assessment of your skills?

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Speaker 1: Is it sitting down and saying what skills do I

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Speaker 1: have that maybe I don't think of as marketable right now?

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Speaker 1: And wait, this, this, this, and this package together. Wait

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Speaker 1: a second, I'm actually because you were like you weren't

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Speaker 1: just selling Thirstorc clock. You were like you were tailoring them.

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Speaker 1: You were making adjustments to those clothes. You were spicing

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Speaker 1: them up right, So you were doing something. You were

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Speaker 1: taking something that might have seemed ordinary. And let's be honest,

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Speaker 1: like it's funny. I have a good friend who had

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Speaker 1: a similar well not a similar business, but he would

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Speaker 1: go buy Yes, it was similar. So what you would

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Speaker 1: do was he would go buy thirst Star clothes and

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Speaker 1: then he would just sell them straight up on eBay.

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Speaker 1: But you were making changes, you were turning them into

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Speaker 1: something boutique. But he made a living doing that with

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Speaker 1: for his family for years. But you were doing something

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Speaker 1: like you were adding on and creating another layer to

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Speaker 1: make it even more inventive and unique.

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Speaker 2: Oh yeah, and I didn't. And I wasn't great at it.

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Speaker 2: I'm not a great seller. I was doing what I like,

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Speaker 2: you want your backs up against the wall. You'll become

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Speaker 2: a basketball player if you have to, like like you're gonna.

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Speaker 2: I had to teach myself to get better at that.

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Speaker 2: But yeah, I just kind of used what I already.

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Speaker 3: Knew really, Like, I want to hear your thoughts on

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Speaker 3: folks who might want to start a business but they

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Speaker 3: don't have a ton of money. That's kind of how

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Speaker 3: we were gonna latch in this episode, kind of like

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Speaker 3: with that in mind. Like there's a lot of folks

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Speaker 3: who think they can't actually do it because they don't

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Speaker 3: have a ton of money saved up. They don't have

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Speaker 3: a massive nest egg to kind of launch the business.

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Speaker 3: What would you say to those folks.

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Speaker 2: There's a lot of free resources. I mean we all

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Speaker 2: google everything all of the time, even like to start

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Speaker 2: a website. You don't need a lot of money. I

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Speaker 2: don't know where everyone got this idea that you need

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Speaker 2: a lot of money to start a business, because you don't.

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Speaker 2: I started on big Cartel. There was like five products

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Speaker 2: that I got for free, and then I thrifted clothes,

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Speaker 2: and then with each sell I would profit, and then

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Speaker 2: they'ft more clothes and then profit. That's how you build

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Speaker 2: a business. You start, you make ten dollars, you turn

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Speaker 2: that into twenty dollars, then you turn that into fifty dollars,

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Speaker 2: and so on and so on. You don't need much

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Speaker 2: to start a business. The hardest part is starting. Like

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Speaker 2: a lot of people have ideas and they use that

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Speaker 2: as an excuse to never start, But you really just

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Speaker 2: have to start and make that first sell and then

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Speaker 2: keep moving from there.

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Speaker 1: You write in your book, and this is a quote,

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Speaker 1: you say your business needed me, not money. How does

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Speaker 1: a lack of money maybe fuel your creativity and your

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Speaker 1: drive to start your business. It seems like sometimes money

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Speaker 1: can be like a compensation factor once starting a business.

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Speaker 1: It's like, oh, you don't have to be as creative.

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Speaker 1: You can try to follow the path that somebody else

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Speaker 1: has where you don't have much, Like you've got to

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Speaker 1: be more resourceful.

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Speaker 2: Yeah, you definitely to be more source. And I find

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Speaker 2: that people with money when they start businesses, they waste

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Speaker 2: a lot of it. Like I've seen a lot of

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Speaker 2: people start brands spend so much money on the samples

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Speaker 2: and the photo shoots and the models and getting everything

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Speaker 2: started that you're not really paying attention to one. Is

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Speaker 2: this a good idea? Of Two? Is it making any money?

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Speaker 2: Am I spending too much on this to make profit?

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Speaker 2: It definitely can be a distraction. Now money is great,

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Speaker 2: Like it needed me and money. I just didn't have

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Speaker 2: the money so instead of focusing on what I didn't have,

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Speaker 2: I was forced to get creative.

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Speaker 1: All right, So you said they were those brands were

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Speaker 1: often wasting it, and I think, when you don't have

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Speaker 1: money and tell me if I'm wrong on this, the

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Speaker 1: immediate customer feedback, like, you take that the heart a

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Speaker 1: whole lot more because at first, maybe you're like with

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Speaker 1: You've got some money in the bank and you're like, okay, cool,

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Speaker 1: let's test this out. I don't know if that worked well.

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Speaker 1: We're going to keep trying to plot along our path.

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Speaker 1: You're more sensitive to the customer and what they want,

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Speaker 1: because like, hey, you got to start making.

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Speaker 3: Sales, right.

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Speaker 2: You're paying a lot more attention because you don't have

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Speaker 2: the time. You don't have the money to waste, and

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Speaker 2: people who have money they have it to waste. Like

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Speaker 2: a lot of people dump a lot of money in ads.

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Speaker 2: They don't ever look at them because they're like, Okay,

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Speaker 2: let me try like a thousand more. Maybe that didn't

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Speaker 2: work out. Yeah, you're definitely paying more intention you have

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Speaker 2: a more personal relationship with your customers. It's just a

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Speaker 2: it would have been easier if I would have had money,

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Speaker 2: but me not having money forced to move me creative.

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Speaker 3: And one of the other things you say in the

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Speaker 3: book that instead of money, if you have a whole

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Speaker 3: lot of grit on hand, is that that can overcome

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Speaker 3: that lack of funding. But it seems like you've got

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Speaker 3: you've got tenacity, you've got work ethic in spades, and

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Speaker 3: it certainly showed even in tough times. What do you

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Speaker 3: attribute that to? Or maybe I should ask who you

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Speaker 3: attribute that to? Given your history.

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Speaker 2: I saw my mom hustle my entire life, the different

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Speaker 2: between her and me, and she had two kids at

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Speaker 2: the time, So I don't know how she did it.

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Speaker 2: I just there's a lot of things that I think

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Speaker 2: are my personality that I look back and I'm like, dang,

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Speaker 2: that's from her. This isn't me at all, Like I'm

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Speaker 2: not just a natural hustler, because that's just how I am,

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Speaker 2: It's how I grew up. She always had to make

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Speaker 2: a way out of nothing, So yeah, it definitely came

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Speaker 2: from her.

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Speaker 3: Yeah.

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Speaker 1: At one point in the book, you write about like

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Speaker 1: finding helpful resources online to help you get that business

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Speaker 1: off the ground, things that existed for entrepreneurs that didn't have,

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Speaker 1: you know, bookoos of funding. You know they didn't have

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Speaker 1: investors trying to help them grow their business. What sort

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Speaker 1: of resources did you stumble upon? What helped the most?

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Speaker 2: YouTube? Really, Okay, I taught myself. I mean I didn't

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Speaker 2: teach myself. You tube taught me photoshop, you know, like

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Speaker 2: how to set up an ad, how to set up

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Speaker 2: a store, how to sew. Literally like that was my

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Speaker 2: resource for everything.

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Speaker 3: That's awesome. It's been a minute since we've done an

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Speaker 3: episode like this, but we like to invest in real

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Speaker 3: estate as well, and I feel like one of our

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Speaker 3: early early episodes we just talked about how there's so

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Speaker 3: much stuff that you can diy yourself. And we think that,

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Speaker 3: especially if you're gonna be kind of a small time

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Speaker 3: like MoMA Pop kind of landlord, that it really pays

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Speaker 3: to know how to do some of those things. And truly,

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Speaker 3: you watch two or three YouTube videos on how to

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Speaker 3: do a decently difficult task to repair something's just like.

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Speaker 2: All right, I feel like I've got it.

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Speaker 4: Time to change that toilet now that someone's just shared

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Speaker 4: with me, Like, I mean, I do it perfectly just

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Speaker 4: like they did, but over time you get better at it,

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Speaker 4: and you're right like YouTube before YouTube, those resources like

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Speaker 4: it was harder to come by.

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Speaker 1: You had to ask a friend, you had to hire

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Speaker 1: a professional. And now it's like someone showing you.

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Speaker 3: There's somebody showing you exactly. Yeah, how it is it

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Speaker 3: You can go about doing that. But we've actually we

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Speaker 3: got more to get to because one of the other

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Speaker 3: things you talk about that you need when it comes

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Speaker 3: to starting a business is passion, and you've got a

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Speaker 3: lot to say about that. We'll get to that more

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Speaker 3: right after this.

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Speaker 1: All right, we're back. We're still talking with Sierra Rogers.

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Speaker 1: We're talking about making money starting a business essentially without

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Speaker 1: having a lot of money to get the ball rolling, Siarah.

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Speaker 1: I want to specifically go back to the beginning of

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Speaker 1: your business. You mentioned in the book you talk about

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Speaker 1: how you know Instagram was your main platform for trying

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Speaker 1: to find followers who are interested in what you had

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Speaker 1: to sell, and you got a reply from the user

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Speaker 1: name Jazzy Girl eighty two and you say that that

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Speaker 1: changed your life.

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Speaker 2: How so, yeah, she's shown me that I actually had

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Speaker 2: a business, like I could. I think when you first

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Speaker 2: get that first sell, you're like, oh wait, I'm onto

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Speaker 2: something like and how can I replicate this? Over and over?

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Speaker 1: Again, So what was it that she said in when

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Speaker 1: she reached out.

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Speaker 2: I think she just wanted to buy it.

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Speaker 1: How much can I get that?

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Speaker 2: You know, because back then Instagram wasn't really like like

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Speaker 2: now you go on there and everyone's selling something, yes,

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Speaker 2: but back then it was it was just like, you know,

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Speaker 2: I'm posting my friends, I mean posting my pictures and

436
00:20:03,840 --> 00:20:05,880
Speaker 2: I'm gonna love off, you know, like a Facebook.

437
00:20:05,960 --> 00:20:07,920
Speaker 1: It was more organic, didn't grassroots back then.

438
00:20:08,240 --> 00:20:12,600
Speaker 2: Yeah, Oh I missed. It was in the good old days. Yeah,

439
00:20:12,640 --> 00:20:15,359
Speaker 2: so I didn't know, like I you know, there was Etsy.

440
00:20:15,480 --> 00:20:17,719
Speaker 2: I think I remember like I had it Etsy at

441
00:20:17,720 --> 00:20:19,920
Speaker 2: the time. I had the big cartel, but I didn't

442
00:20:19,960 --> 00:20:22,679
Speaker 2: think like this was going to be the way that

443
00:20:22,720 --> 00:20:25,520
Speaker 2: I would build my client base for sure.

444
00:20:25,760 --> 00:20:29,200
Speaker 3: I alluded to passion before the break. I love how

445
00:20:29,240 --> 00:20:31,560
Speaker 3: you encourage folks to focus on like what it is

446
00:20:31,560 --> 00:20:33,440
Speaker 3: that they have, not what they don't have. We kind

447
00:20:33,480 --> 00:20:36,040
Speaker 3: of talked about that with your upbringing, and you know,

448
00:20:36,040 --> 00:20:38,359
Speaker 3: you seem to mean that from a material perspective, but

449
00:20:38,400 --> 00:20:40,960
Speaker 3: also from a personal one, like how should folks think

450
00:20:41,000 --> 00:20:44,879
Speaker 3: about exploring the relationship between what they're good at and

451
00:20:44,920 --> 00:20:47,119
Speaker 3: what it is that they're passionate about, especially when it

452
00:20:47,119 --> 00:20:49,120
Speaker 3: comes to business, because I think, yeah, there's a whole

453
00:20:49,160 --> 00:20:50,680
Speaker 3: lot of folks out there talking about, oh, you need it,

454
00:20:50,760 --> 00:20:53,719
Speaker 3: you need to chase your passion. But maybe that's disconnected

455
00:20:53,760 --> 00:20:56,160
Speaker 3: with reality. Maybe that's disconnected from the market. Maybe that's

456
00:20:56,160 --> 00:20:58,439
Speaker 3: disconnected from what it is they're actually good at. But

457
00:20:58,440 --> 00:21:00,639
Speaker 3: I would love for you to talk about even the

458
00:21:00,640 --> 00:21:03,280
Speaker 3: process that you went through as you're trying to figure

459
00:21:03,320 --> 00:21:04,919
Speaker 3: out what it is that you're going to pursue.

460
00:21:05,240 --> 00:21:09,159
Speaker 2: With me, I'm a realist, I am if I'm like,

461
00:21:09,160 --> 00:21:11,160
Speaker 2: there's a lot of people that are passionate about things

462
00:21:11,160 --> 00:21:13,320
Speaker 2: that they're not great at, you kind of want them

463
00:21:13,359 --> 00:21:15,919
Speaker 2: to meet. If you're trying to make money, unless you

464
00:21:16,000 --> 00:21:17,600
Speaker 2: just make a whole ton of money and you want

465
00:21:17,640 --> 00:21:19,120
Speaker 2: to do a bunch of things that you're passionate about,

466
00:21:19,200 --> 00:21:23,159
Speaker 2: that's not where I was at at the time. I

467
00:21:23,240 --> 00:21:25,919
Speaker 2: got lucky. The thing that I was passionate about I

468
00:21:26,000 --> 00:21:29,680
Speaker 2: was actually good at. I have a knack for sizing women.

469
00:21:30,040 --> 00:21:32,040
Speaker 2: I look at women's bodies all the time. I love

470
00:21:32,119 --> 00:21:35,480
Speaker 2: fashion and I'm really good at it. So that's where

471
00:21:35,480 --> 00:21:38,040
Speaker 2: that met. So for other people, I say, make a list,

472
00:21:38,320 --> 00:21:41,320
Speaker 2: what are you really good at Are you passionate about it?

473
00:21:41,800 --> 00:21:44,000
Speaker 2: Sometimes you're not. Sometimes you're in a field where you're

474
00:21:44,000 --> 00:21:45,960
Speaker 2: actually good at something and you're not passionate about And

475
00:21:46,000 --> 00:21:49,480
Speaker 2: that's okay, it's not like ideal, but I'd prefer that

476
00:21:49,600 --> 00:21:52,760
Speaker 2: then you dive into something you're really passionate about and

477
00:21:52,800 --> 00:21:54,600
Speaker 2: you're not good at and you don't make any money.

478
00:21:55,960 --> 00:21:57,760
Speaker 1: Yeah, yeah, it's nice to be able to I don't know,

479
00:21:57,800 --> 00:22:00,800
Speaker 1: pay the bills, sustain your lifestyle, make building wealth and

480
00:22:01,480 --> 00:22:04,399
Speaker 1: that helps, and that can cover a multitude of sins,

481
00:22:04,440 --> 00:22:05,640
Speaker 1: including it you not being.

482
00:22:05,560 --> 00:22:07,440
Speaker 3: Passionate about it. I mean, I think what I'm hearing

483
00:22:07,440 --> 00:22:09,560
Speaker 3: you say, Siera, though, is that like if you start

484
00:22:09,560 --> 00:22:11,640
Speaker 3: doing the thing that you're good at, that maybe there's

485
00:22:11,640 --> 00:22:14,920
Speaker 3: a way for you to cultivate that passion for something right.

486
00:22:15,000 --> 00:22:17,800
Speaker 3: And I think for so many folks that's kind of

487
00:22:17,800 --> 00:22:19,119
Speaker 3: what it comes down to. It comes down to them

488
00:22:19,160 --> 00:22:20,960
Speaker 3: kind of connecting the dots and being like, wait a minute,

489
00:22:21,000 --> 00:22:23,960
Speaker 3: this is something I'm really good at, and actually like

490
00:22:23,960 --> 00:22:25,400
Speaker 3: they need to look at it through a different lens

491
00:22:25,440 --> 00:22:28,320
Speaker 3: because maybe like I'm I'll speak to like my childhood

492
00:22:28,359 --> 00:22:30,800
Speaker 3: and like I was told to like you got to

493
00:22:30,800 --> 00:22:32,960
Speaker 3: be a doctor, like that's how you help people, Like

494
00:22:32,960 --> 00:22:35,560
Speaker 3: like that's how you're able to change individuals' lives, and

495
00:22:35,760 --> 00:22:37,040
Speaker 3: like literally you're saving people.

496
00:22:37,280 --> 00:22:38,879
Speaker 1: But like and then five year old Matt was like, no,

497
00:22:38,880 --> 00:22:41,760
Speaker 1: I'm gonna become a podcaster. That's not a real job.

498
00:22:41,800 --> 00:22:42,840
Speaker 1: It doesn't even exist yet.

499
00:22:42,840 --> 00:22:44,720
Speaker 3: But but yeah, talk to us about that, because I

500
00:22:44,720 --> 00:22:46,640
Speaker 3: think a lot of folks might sort of fall back

501
00:22:46,640 --> 00:22:48,000
Speaker 3: on the crush and they're like, well, yeah, I'm good

502
00:22:48,040 --> 00:22:51,320
Speaker 3: at these things over here, but like nobody really cares

503
00:22:51,320 --> 00:22:53,360
Speaker 3: about that, or how is that actually going to lead

504
00:22:53,400 --> 00:22:56,200
Speaker 3: to a successful business. When I think that you could

505
00:22:56,520 --> 00:22:59,040
Speaker 3: encourage folks to be like no, no, no, no, lean into that.

506
00:22:59,200 --> 00:23:01,639
Speaker 2: Honestly, if you're anything like me, if you're good at it,

507
00:23:01,720 --> 00:23:03,680
Speaker 2: I'm going to become passionate about it because I'm good

508
00:23:03,680 --> 00:23:06,200
Speaker 2: at this and that feels good. Yeah, it feels good

509
00:23:06,200 --> 00:23:07,879
Speaker 2: to be good at something. It feels good to be

510
00:23:07,960 --> 00:23:10,800
Speaker 2: like an expert at something. So I don't understand when

511
00:23:10,840 --> 00:23:13,800
Speaker 2: someone's really good at something and they're like, no, I

512
00:23:13,840 --> 00:23:16,119
Speaker 2: don't want to do it. I want to do something else.

513
00:23:16,760 --> 00:23:20,520
Speaker 2: That's just not smart. I say, lean into it. It

514
00:23:20,560 --> 00:23:22,800
Speaker 2: should be good, Like you're you're really good at something

515
00:23:22,880 --> 00:23:25,160
Speaker 2: that's awesome and that's amazing and you can make money

516
00:23:25,200 --> 00:23:27,919
Speaker 2: at it. Yeah, definitely lean into it. That would just

517
00:23:27,920 --> 00:23:28,680
Speaker 2: be the smartest thing.

518
00:23:28,880 --> 00:23:30,400
Speaker 1: I think that's a good a good point. When you're

519
00:23:30,400 --> 00:23:33,080
Speaker 1: really confident in something, you can turn into greatness, and

520
00:23:33,119 --> 00:23:35,280
Speaker 1: that greatness is in and of itself, can be fulfilling.

521
00:23:36,200 --> 00:23:38,440
Speaker 1: You talk about in your book the power of saying

522
00:23:38,440 --> 00:23:41,080
Speaker 1: what you want out loud, especially in front of others.

523
00:23:41,080 --> 00:23:42,840
Speaker 1: So not just even like saying it to yourself in

524
00:23:42,880 --> 00:23:46,119
Speaker 1: a mirror, but saying this is what I'm gonna do,

525
00:23:46,160 --> 00:23:48,320
Speaker 1: this is what I want, this is where I'm heading.

526
00:23:48,720 --> 00:23:50,680
Speaker 1: What does What's why?

527
00:23:50,720 --> 00:23:51,320
Speaker 3: Is that powerful?

528
00:23:51,520 --> 00:23:55,919
Speaker 2: It holds you accountable, It holds it. It's something about

529
00:23:56,320 --> 00:23:59,240
Speaker 2: saying it out loud and it makes you. It's a

530
00:23:59,359 --> 00:24:02,959
Speaker 2: very vulnerable experience, especially for someone like me, because now

531
00:24:02,960 --> 00:24:05,840
Speaker 2: I'm like, okay, I have to do it. I mentioned

532
00:24:05,880 --> 00:24:09,440
Speaker 2: it to this person and now there's like someone else

533
00:24:09,560 --> 00:24:12,520
Speaker 2: holding me accountable for it, and sometimes that's the push

534
00:24:12,560 --> 00:24:12,920
Speaker 2: you need.

535
00:24:13,040 --> 00:24:16,199
Speaker 1: It's Yeah, it's like publicizing, Hey, I'm if you're in

536
00:24:16,240 --> 00:24:17,720
Speaker 1: your mind, you're like, I'm gonna try to run a

537
00:24:17,720 --> 00:24:19,840
Speaker 1: marathon next year. But if you tell five friends and

538
00:24:19,920 --> 00:24:22,240
Speaker 1: you know, maybe post that on Facebook or something like that.

539
00:24:22,280 --> 00:24:23,840
Speaker 2: They're and be like, so what about that marathon that

540
00:24:23,880 --> 00:24:24,960
Speaker 2: you said someone.

541
00:24:25,280 --> 00:24:29,000
Speaker 1: And you're gonna be like still on the couch. You

542
00:24:29,560 --> 00:24:30,720
Speaker 1: raped that thing up quick.

543
00:24:30,800 --> 00:24:33,720
Speaker 2: Yeah, like don't keep everything inside, Like yeah, we all

544
00:24:33,720 --> 00:24:36,040
Speaker 2: have our little like you know, like I want to

545
00:24:36,160 --> 00:24:38,359
Speaker 2: write a movie, Like one day I'll write a movie,

546
00:24:38,359 --> 00:24:41,080
Speaker 2: but saying it out loud and holding yeah, and I

547
00:24:41,160 --> 00:24:44,119
Speaker 2: like the idea of like holding it up multiple people accountable,

548
00:24:44,160 --> 00:24:45,760
Speaker 2: Like this is what I want to do. Because your

549
00:24:45,760 --> 00:24:47,840
Speaker 2: friends will help you, your circle will help you, will

550
00:24:47,880 --> 00:24:50,560
Speaker 2: help you hopefully. So yeah, things a good idea.

551
00:24:50,760 --> 00:24:53,040
Speaker 3: Uh, talk to us about your story specifically. I mean

552
00:24:53,080 --> 00:24:55,439
Speaker 3: you started out there on Instagram, but then I mean

553
00:24:55,480 --> 00:24:57,440
Speaker 3: you you still are all on Instagram and you've got

554
00:24:57,480 --> 00:25:00,520
Speaker 3: like millions of followers. I'm on there, but you you

555
00:25:00,600 --> 00:25:03,240
Speaker 3: scaled beyond that. Can you kind of explain how that

556
00:25:03,280 --> 00:25:03,920
Speaker 3: all worked out?

557
00:25:04,320 --> 00:25:07,600
Speaker 2: I got. I mean, with Instagram, you're of course getting exposure.

558
00:25:08,520 --> 00:25:10,640
Speaker 2: That's where everyone's finding you. I mean, that's the great

559
00:25:10,640 --> 00:25:13,480
Speaker 2: thing about the Internet. So I was lucky to have

560
00:25:13,840 --> 00:25:17,640
Speaker 2: Kim Kardashian and Lizzo and Beyonce make me feel seen.

561
00:25:18,440 --> 00:25:20,600
Speaker 2: So I've been able to get exposure outside of it,

562
00:25:20,640 --> 00:25:23,320
Speaker 2: which is smart because the algorithm sucks these days, so

563
00:25:23,320 --> 00:25:27,440
Speaker 2: it'd be it's great to get exposure outside of social

564
00:25:27,480 --> 00:25:29,560
Speaker 2: media and Instagram, which I've been able to do.

565
00:25:29,960 --> 00:25:32,080
Speaker 1: Yeah, well, so what does that look like then? Because

566
00:25:32,160 --> 00:25:35,479
Speaker 1: you were doing some deep directed consumer on Instagram? Well,

567
00:25:35,480 --> 00:25:38,800
Speaker 1: how do you sell products mostly these days and are

568
00:25:38,920 --> 00:25:40,640
Speaker 1: using that mostly as just marketing now?

569
00:25:41,160 --> 00:25:44,480
Speaker 2: Yeah, it's important to always stay active on there. I'm

570
00:25:44,600 --> 00:25:47,560
Speaker 2: I'm hosted through Shopify, though I'm not just selling on Instagram.

571
00:25:47,600 --> 00:25:52,560
Speaker 2: That would be terrible, but yeah, it's important for exposure

572
00:25:52,640 --> 00:25:55,439
Speaker 2: and just all different types of not just Instagram, like

573
00:25:55,560 --> 00:25:58,800
Speaker 2: I am not. I don't lean on any things specifically,

574
00:25:58,840 --> 00:26:00,600
Speaker 2: Like I was on LinkedIn the other day, like were

575
00:26:00,600 --> 00:26:03,760
Speaker 2: how can I advertise on here so everybody can get it?

576
00:26:03,760 --> 00:26:06,280
Speaker 2: Everybody can get this these ads in this exposure.

577
00:26:06,800 --> 00:26:09,359
Speaker 3: Yeah. So okay, so you mentioned Kim Kardashian Ki you

578
00:26:09,400 --> 00:26:11,240
Speaker 3: want to share that story. I'm sure you're happy that

579
00:26:11,240 --> 00:26:14,919
Speaker 3: it happened, but oh yeah, yeah, kind of walk us

580
00:26:14,920 --> 00:26:15,840
Speaker 3: through that entire story.

581
00:26:16,040 --> 00:26:18,720
Speaker 2: You know, I saw her in a dress that looked

582
00:26:18,760 --> 00:26:21,000
Speaker 2: like mine. See, I sell basics. If you go to

583
00:26:21,040 --> 00:26:24,680
Speaker 2: my site, it's it's tough because my stuff is basics,

584
00:26:25,880 --> 00:26:28,200
Speaker 2: it's like just a plain white dress, so it's hard

585
00:26:28,280 --> 00:26:31,040
Speaker 2: for me to tell if someone's wearing my stuff. So

586
00:26:31,080 --> 00:26:32,520
Speaker 2: when I saw it, I was like, wait a minute,

587
00:26:32,960 --> 00:26:35,520
Speaker 2: either this lady took my dress or she's wearing my dress.

588
00:26:36,280 --> 00:26:37,800
Speaker 3: It's like it kind of looks like mine, but I'm

589
00:26:37,800 --> 00:26:38,520
Speaker 3: not totally sure.

590
00:26:38,960 --> 00:26:39,600
Speaker 2: Let me make sure.

591
00:26:39,840 --> 00:26:41,919
Speaker 1: So and I've heard this she influences a lot of

592
00:26:41,920 --> 00:26:43,479
Speaker 1: people that I don't know, Maybe she gets a lot

593
00:26:43,520 --> 00:26:44,959
Speaker 1: of follows, she might be kind of famous.

594
00:26:45,040 --> 00:26:47,440
Speaker 2: Yeah, like maybe like this could probably be a big deal,

595
00:26:47,480 --> 00:26:49,320
Speaker 2: So let me do my research first, and I did,

596
00:26:49,480 --> 00:26:54,080
Speaker 2: and she actually at that time, she just was purchasing herself,

597
00:26:54,280 --> 00:26:57,080
Speaker 2: like she she bought that dress and she wore it,

598
00:26:57,840 --> 00:27:00,240
Speaker 2: and that just kind of took babes to a whole

599
00:27:00,240 --> 00:27:02,719
Speaker 2: different other level. At first, I was caught in denial,

600
00:27:02,760 --> 00:27:04,840
Speaker 2: because that's what happens if you've been through a lot

601
00:27:04,840 --> 00:27:07,320
Speaker 2: of trauma and you feel like, you know, the jig

602
00:27:07,359 --> 00:27:09,720
Speaker 2: is up, like no way, no way, that's my dress.

603
00:27:10,800 --> 00:27:15,119
Speaker 2: But after it was yeah, definitely was an exciting moment.

604
00:27:15,440 --> 00:27:18,199
Speaker 3: You said you're in denial, Like essentially, was that like

605
00:27:18,200 --> 00:27:20,560
Speaker 3: self preservation? Like was that you basically not trying to

606
00:27:20,560 --> 00:27:21,240
Speaker 3: get your hopes up.

607
00:27:21,560 --> 00:27:24,560
Speaker 2: Yeah, yeah, because I didn't want that was gonna be

608
00:27:24,600 --> 00:27:27,320
Speaker 2: too much like like is at some point, I'm like,

609
00:27:27,400 --> 00:27:29,119
Speaker 2: let me just not get my hopes up, let me

610
00:27:29,160 --> 00:27:31,679
Speaker 2: do all of my research, because there was like a

611
00:27:31,720 --> 00:27:34,439
Speaker 2: little nervous feeling because what if I announce that this

612
00:27:34,520 --> 00:27:36,239
Speaker 2: is my dress and she comes out and she's like,

613
00:27:36,320 --> 00:27:41,160
Speaker 2: it's not your dress, You're stupid, Like how embarrassing would

614
00:27:41,200 --> 00:27:44,000
Speaker 2: that be? So yeah, I did. I didn't want to

615
00:27:44,000 --> 00:27:46,120
Speaker 2: get my hopes up. I definitely did all of my research.

616
00:27:46,680 --> 00:27:49,640
Speaker 2: And she confirmed that she bought it, and she bought

617
00:27:50,080 --> 00:27:52,280
Speaker 2: a bunch of other things after that. So that's a

618
00:27:52,400 --> 00:27:52,960
Speaker 2: great moment.

619
00:27:53,080 --> 00:27:54,880
Speaker 1: I feel like that'd be the equivalent of like Warren

620
00:27:54,880 --> 00:27:58,280
Speaker 1: Buffett listening to our podcast. You know, if we found

621
00:27:58,280 --> 00:28:01,360
Speaker 1: that out, we would tout that listen to these two guys. Yeah,

622
00:28:02,880 --> 00:28:04,520
Speaker 1: I mean, he never will, that will never happen, but

623
00:28:04,720 --> 00:28:07,200
Speaker 1: if it did, that would be great. One of the

624
00:28:07,359 --> 00:28:09,680
Speaker 1: And you've got all these gems in this book when

625
00:28:09,680 --> 00:28:12,360
Speaker 1: it comes to kind of how people should think about

626
00:28:12,359 --> 00:28:14,720
Speaker 1: getting a business off the ground. You're right about focusing

627
00:28:14,800 --> 00:28:19,919
Speaker 1: on effectiveness not efficiency, and I think sometimes business owners

628
00:28:19,920 --> 00:28:22,639
Speaker 1: it's like, let me be as efficient as possible, and

629
00:28:22,680 --> 00:28:26,400
Speaker 1: maybe we miss out on thinking about that all important

630
00:28:26,680 --> 00:28:30,680
Speaker 1: necessity of being effective in our mission. So yeah, help

631
00:28:30,760 --> 00:28:33,640
Speaker 1: me think through that dichotomy and how people should pursue

632
00:28:34,080 --> 00:28:35,920
Speaker 1: being effective when they launch a business.

633
00:28:36,480 --> 00:28:42,200
Speaker 2: People overthink the more I think that people over overthink

634
00:28:42,240 --> 00:28:44,280
Speaker 2: a lot of things when it comes to business. It's

635
00:28:44,400 --> 00:28:47,640
Speaker 2: just really it's as simple as do you have a

636
00:28:47,680 --> 00:28:52,440
Speaker 2: product that other people want? And can you make a sell?

637
00:28:53,000 --> 00:28:55,320
Speaker 2: There's like a lot of I don't know if this

638
00:28:55,360 --> 00:28:57,000
Speaker 2: is answering your question, but this is just like my

639
00:28:57,880 --> 00:29:04,040
Speaker 2: just my initial response to what you're saying, is it working?

640
00:29:04,400 --> 00:29:06,800
Speaker 2: Can you? Like I always go back to Charck tank

641
00:29:06,840 --> 00:29:08,360
Speaker 2: w or Kevin is like, do you need to take

642
00:29:08,360 --> 00:29:09,640
Speaker 2: it to the back and shoot it? Like? Is it

643
00:29:09,680 --> 00:29:12,760
Speaker 2: a product that's going to sell? Or is it not?

644
00:29:13,040 --> 00:29:15,120
Speaker 2: Are we going to continue to like put a bunch

645
00:29:15,120 --> 00:29:17,720
Speaker 2: of time in it or can we alter or adapt

646
00:29:17,800 --> 00:29:20,200
Speaker 2: or sell this thing? Differently? I think there's a lot

647
00:29:20,200 --> 00:29:23,200
Speaker 2: of overthinking involved when it comes to business, and I

648
00:29:23,240 --> 00:29:24,360
Speaker 2: wish there was less of it.

649
00:29:25,240 --> 00:29:27,120
Speaker 3: That kind of makes sense so too, because you know

650
00:29:27,160 --> 00:29:29,520
Speaker 3: a lot of folks who think that they can start

651
00:29:29,560 --> 00:29:31,920
Speaker 3: a successful business they're pretty smart folks, which means they're

652
00:29:31,960 --> 00:29:35,320
Speaker 3: probably pretty good at analyzing things, but maybe they're over analyzing.

653
00:29:35,440 --> 00:29:36,600
Speaker 1: How do you know if you have a seat of

654
00:29:36,640 --> 00:29:38,960
Speaker 1: a good idea by the way, Sierra, and you're like

655
00:29:39,000 --> 00:29:42,000
Speaker 1: it just needs iteration to be effective, or or if

656
00:29:42,000 --> 00:29:43,760
Speaker 1: you do need to take it back to the back

657
00:29:43,760 --> 00:29:46,200
Speaker 1: and shoot it. If you're like this is just trash.

658
00:29:46,280 --> 00:29:48,320
Speaker 2: It's tough because a lot of people are selling products

659
00:29:48,320 --> 00:29:51,600
Speaker 2: on the internet right and sometimes you can be seen

660
00:29:51,720 --> 00:29:54,320
Speaker 2: or not seen, and sometimes that can affect your confidence.

661
00:29:54,400 --> 00:29:56,400
Speaker 2: It can make you feel like you're doing something wrong

662
00:29:56,640 --> 00:30:00,600
Speaker 2: and that is completely incorrect. And sometimes you're right. No

663
00:30:00,600 --> 00:30:03,000
Speaker 2: one wants it, and I think that you just have

664
00:30:03,080 --> 00:30:05,560
Speaker 2: to if you are a smart individual and you're asking

665
00:30:05,600 --> 00:30:08,520
Speaker 2: people besides the people that love you then that support

666
00:30:08,560 --> 00:30:10,960
Speaker 2: everything that you do, is this a good idea? Would

667
00:30:10,960 --> 00:30:13,120
Speaker 2: you buy it? Are you actually getting a sell I say,

668
00:30:13,120 --> 00:30:17,160
Speaker 2: within the first year, or is this just something that

669
00:30:17,200 --> 00:30:20,720
Speaker 2: you're going to continue to you know, put a lot

670
00:30:20,760 --> 00:30:22,360
Speaker 2: of money in, a lot of time in and it's

671
00:30:22,360 --> 00:30:25,720
Speaker 2: never gonna work. It's a tricky thing. I would never

672
00:30:25,800 --> 00:30:28,640
Speaker 2: tell anybody to just like quit, but you definitely need

673
00:30:28,680 --> 00:30:31,800
Speaker 2: to be more aware and see if there's an actual

674
00:30:31,800 --> 00:30:33,080
Speaker 2: customer for what you're trying to do.

675
00:30:33,560 --> 00:30:35,720
Speaker 3: Yeah, I think there's a balance to strike there, because

676
00:30:35,760 --> 00:30:38,520
Speaker 3: if you know you've got good taste and something's maybe

677
00:30:38,560 --> 00:30:41,040
Speaker 3: not catching right away, you want to continue to fund it,

678
00:30:41,120 --> 00:30:43,120
Speaker 3: right like, you're going to keep pumping money into it

679
00:30:43,480 --> 00:30:45,800
Speaker 3: even though it might be a struggling small business. But

680
00:30:46,000 --> 00:30:48,040
Speaker 3: at a certain point you might have to throw in

681
00:30:48,080 --> 00:30:51,160
Speaker 3: the towel. How does someone try to figure out where

682
00:30:51,200 --> 00:30:53,280
Speaker 3: they are within that like on that time continuum.

683
00:30:53,880 --> 00:30:55,960
Speaker 2: If it were me and I was starting a whole

684
00:30:56,000 --> 00:31:00,360
Speaker 2: other business now that I wasn't completely sure about I,

685
00:31:00,360 --> 00:31:03,600
Speaker 2: I try to sell it every way possible before I quit,

686
00:31:03,880 --> 00:31:06,000
Speaker 2: because I'm not a quitter. I'm like, you know what,

687
00:31:06,160 --> 00:31:08,280
Speaker 2: this is a good idea. Let me. I'm not going

688
00:31:08,360 --> 00:31:10,760
Speaker 2: to put loads of money into it if it's not working,

689
00:31:11,520 --> 00:31:13,400
Speaker 2: but I'm going to try my best to either. Also,

690
00:31:13,480 --> 00:31:15,320
Speaker 2: how I'm selling, how I'm presenting it to the world.

691
00:31:15,320 --> 00:31:17,040
Speaker 2: Maybe they don't like it this price point, maybe they

692
00:31:17,040 --> 00:31:20,560
Speaker 2: don't like it with this color. I would try any

693
00:31:20,600 --> 00:31:22,920
Speaker 2: and everything before I'd given a chout. It's hard for

694
00:31:22,960 --> 00:31:24,280
Speaker 2: me to quit, and it's hard for me to tell

695
00:31:24,320 --> 00:31:27,080
Speaker 2: someone to quit. But you know, you know, deep down

696
00:31:27,360 --> 00:31:29,000
Speaker 2: if this is just good to you or good to

697
00:31:29,040 --> 00:31:32,160
Speaker 2: other people. So that's like we all know.

698
00:31:32,600 --> 00:31:35,840
Speaker 1: Okay, so you are your CEO, you found out a business.

699
00:31:36,520 --> 00:31:41,120
Speaker 1: The one thing though, that's just inevitably true about humans

700
00:31:41,120 --> 00:31:43,640
Speaker 1: and success is that we need other people to help

701
00:31:43,760 --> 00:31:46,560
Speaker 1: launch us to success, right, whether it is somebody wearing

702
00:31:46,560 --> 00:31:49,520
Speaker 1: your line, customer supporting you, you know, other people getting

703
00:31:49,560 --> 00:31:53,840
Speaker 1: the word out. We typically think of the phrase using

704
00:31:53,880 --> 00:31:56,040
Speaker 1: people as a bad thing, but you've got a whole

705
00:31:56,120 --> 00:31:58,800
Speaker 1: chapter on the benefits of using people, like kind of

706
00:31:58,800 --> 00:32:00,720
Speaker 1: like the way you talk about it, can you kind

707
00:32:00,720 --> 00:32:01,520
Speaker 1: of what you mean by that?

708
00:32:02,000 --> 00:32:05,280
Speaker 2: Uh? At face value? I mean, yeah, using people sounds bad,

709
00:32:05,320 --> 00:32:08,320
Speaker 2: but it's it's necessary. I didn't really know how necessary

710
00:32:08,360 --> 00:32:11,440
Speaker 2: it was until the first time I got used. You know,

711
00:32:11,480 --> 00:32:13,440
Speaker 2: I'm in La It's like what can you do for me?

712
00:32:13,680 --> 00:32:15,680
Speaker 2: Type city? Like what do you do? And what do

713
00:32:15,720 --> 00:32:18,560
Speaker 2: you do? And it can come off in a bad

714
00:32:18,560 --> 00:32:20,680
Speaker 2: way to some people that don't live here, but I've

715
00:32:20,760 --> 00:32:23,160
Speaker 2: learned that that's just the way that you succeed. You

716
00:32:23,280 --> 00:32:25,560
Speaker 2: have to use people to get ahead. They're a part

717
00:32:25,640 --> 00:32:28,880
Speaker 2: of your resources. So using people but not being an

718
00:32:28,920 --> 00:32:31,360
Speaker 2: a whole about it like letting them know first of all,

719
00:32:31,360 --> 00:32:33,560
Speaker 2: these are my intentions, Like let's trade, Like what can

720
00:32:33,600 --> 00:32:35,040
Speaker 2: you do for me? Well, I can do this for you.

721
00:32:36,200 --> 00:32:39,520
Speaker 2: So I think we just need to take the badness

722
00:32:39,520 --> 00:32:41,920
Speaker 2: out of that and make it work for us.

723
00:32:42,360 --> 00:32:44,400
Speaker 3: That sounds like bartering or yeah, or I mean it

724
00:32:44,400 --> 00:32:46,920
Speaker 3: sounds like it's like business. I mean like more of

725
00:32:47,040 --> 00:32:48,719
Speaker 3: like a is that more of taken like a business

726
00:32:48,760 --> 00:32:50,680
Speaker 3: mindset towards Yeah, if you don't.

727
00:32:50,520 --> 00:32:52,560
Speaker 2: Have yeah, if you don't have resources, but you have

728
00:32:52,680 --> 00:32:55,600
Speaker 2: friends or people around you, those are your resources, You're

729
00:32:55,720 --> 00:32:58,200
Speaker 2: I mean, it's not it's just about not being a

730
00:32:58,280 --> 00:33:02,400
Speaker 2: whole about it and making it mutually beneficial.

731
00:33:02,680 --> 00:33:06,200
Speaker 1: Sounds just resourceful too, right, because if I like this

732
00:33:06,440 --> 00:33:08,400
Speaker 1: and you've got that, like, hey, let's make a trade.

733
00:33:08,840 --> 00:33:11,200
Speaker 1: And that's how before the invention of money, that's how

734
00:33:11,200 --> 00:33:13,200
Speaker 1: the world used to work. Like you've got a cow,

735
00:33:13,280 --> 00:33:16,920
Speaker 1: I've got four pigs. Yeah literally, yeah, I'd love some bacon.

736
00:33:16,960 --> 00:33:18,960
Speaker 2: Like that's like I love that.

737
00:33:18,960 --> 00:33:21,120
Speaker 1: That's just how things function, and so let's do that

738
00:33:21,160 --> 00:33:23,880
Speaker 1: in business. You've got this skill and that's another great

739
00:33:23,880 --> 00:33:27,080
Speaker 1: way with very little money to help get your thing

740
00:33:27,160 --> 00:33:30,600
Speaker 1: off the you know, the drawing room floor to say, oh, listen, hey,

741
00:33:30,600 --> 00:33:32,320
Speaker 1: you've you're great at social media. I'm great at this.

742
00:33:32,400 --> 00:33:34,480
Speaker 1: What if we like swap talents for a second. I

743
00:33:34,520 --> 00:33:36,840
Speaker 1: help you build your business and you help me build mine,

744
00:33:36,880 --> 00:33:39,080
Speaker 1: and then and you just never know that network can

745
00:33:39,120 --> 00:33:41,000
Speaker 1: be so invaluable and could kick in at a later

746
00:33:41,080 --> 00:33:41,600
Speaker 1: date as well.

747
00:33:41,720 --> 00:33:44,040
Speaker 2: People are really willing to like other people that are

748
00:33:44,040 --> 00:33:46,520
Speaker 2: struggling if you just talk to them, like, hey, if

749
00:33:46,560 --> 00:33:48,600
Speaker 2: you're just open about it, because I've been I've been

750
00:33:48,680 --> 00:33:50,880
Speaker 2: used in a way that the person wasn't open and

751
00:33:50,920 --> 00:33:52,479
Speaker 2: I'm like, wait a minute, I didn't get anything out

752
00:33:52,480 --> 00:33:55,000
Speaker 2: of this. That doesn't feel good. But if you talk

753
00:33:55,000 --> 00:33:57,000
Speaker 2: to someone and say hey, like I'm struggling, like I

754
00:33:57,040 --> 00:33:58,920
Speaker 2: see that you have a following. I don't have a following,

755
00:33:59,040 --> 00:34:00,880
Speaker 2: but this is what I can do to help you.

756
00:34:01,000 --> 00:34:03,080
Speaker 2: Or you know, I could teach you graphic design, or

757
00:34:03,120 --> 00:34:05,920
Speaker 2: I feel like you could have better photoshopping skills and

758
00:34:05,960 --> 00:34:08,160
Speaker 2: I have those skills. So it's just about being upfront.

759
00:34:08,360 --> 00:34:11,239
Speaker 1: It's like just another way to provide value, but to

760
00:34:11,280 --> 00:34:13,719
Speaker 1: gain some value at the same time. Or we've got

761
00:34:14,200 --> 00:34:16,000
Speaker 1: a few more questions we want to get to with you, Sira,

762
00:34:16,120 --> 00:34:18,760
Speaker 1: and in particularly You've got like an interesting thought process

763
00:34:18,960 --> 00:34:21,920
Speaker 1: on documenting your failures. We'll talk about that and more

764
00:34:22,040 --> 00:34:22,640
Speaker 1: right after this.

765
00:34:30,800 --> 00:34:33,120
Speaker 3: We are back from the break and again we're talking

766
00:34:33,160 --> 00:34:37,880
Speaker 3: with founder and CEO of Babes, Sierra Rogers, and Sirah.

767
00:34:37,920 --> 00:34:40,320
Speaker 3: Like I'm thinking back to earlier on you're talking about

768
00:34:40,360 --> 00:34:42,440
Speaker 3: how like you know what I'm gonna fly for his class,

769
00:34:42,800 --> 00:34:44,919
Speaker 3: But you can't spend in all the different areas of life.

770
00:34:45,000 --> 00:34:46,760
Speaker 3: You got to you kind of have to be smart

771
00:34:46,800 --> 00:34:49,120
Speaker 3: with your money. You say that you're addicted to getting

772
00:34:49,120 --> 00:34:51,520
Speaker 3: things for free. This is the point from your book.

773
00:34:51,920 --> 00:34:53,960
Speaker 3: You say that spending money is like rubbing sandpaper on

774
00:34:54,040 --> 00:34:58,320
Speaker 3: your skin. And so I guess I'm curious if running

775
00:34:58,360 --> 00:35:02,040
Speaker 3: a successful business is made spending money a little bit easier,

776
00:35:02,120 --> 00:35:03,480
Speaker 3: Like do you are you able to kind of see

777
00:35:03,520 --> 00:35:06,799
Speaker 3: it through more of that you know, business sort of

778
00:35:06,880 --> 00:35:08,560
Speaker 3: lens where you're like, okay, this is going to allow

779
00:35:08,600 --> 00:35:11,040
Speaker 3: me to experience this. Do you look at it more methodically?

780
00:35:11,080 --> 00:35:13,440
Speaker 3: Do you look at it more just as numbers? Or

781
00:35:13,440 --> 00:35:15,560
Speaker 3: do you still feel kind of the Is it still

782
00:35:15,560 --> 00:35:16,680
Speaker 3: painful for you to spend some money?

783
00:35:16,760 --> 00:35:19,360
Speaker 2: Sometimes it's painful. I don't I don't love it, so

784
00:35:19,400 --> 00:35:24,080
Speaker 2: it has to make sense. Even my my assistant, she's like, yeah,

785
00:35:24,320 --> 00:35:26,400
Speaker 2: you have to, like we have to like get better

786
00:35:27,480 --> 00:35:29,920
Speaker 2: this or like better ink, And I'm like, yeah, but

787
00:35:30,080 --> 00:35:34,680
Speaker 2: like but this ink is working. Uh, it just has

788
00:35:34,719 --> 00:35:36,640
Speaker 2: to make sense. I pay a lot of attention to it.

789
00:35:36,719 --> 00:35:38,080
Speaker 2: I pay a lot of attention to my money and

790
00:35:38,120 --> 00:35:40,160
Speaker 2: what goes in and out. That's just like how I'm

791
00:35:40,200 --> 00:35:43,440
Speaker 2: built because I didn't have money for so long, so

792
00:35:43,600 --> 00:35:46,400
Speaker 2: it's still a very uncomfortable thing in order for me

793
00:35:46,440 --> 00:35:48,880
Speaker 2: to spend money. It just has to make sense.

794
00:35:49,360 --> 00:35:51,320
Speaker 1: That's as an individual and as a business. Are you

795
00:35:51,400 --> 00:35:54,960
Speaker 1: paying attention to like the incoming and outgoing all the time.

796
00:35:55,080 --> 00:35:57,400
Speaker 1: Do you feel like maybe you're too focused on that

797
00:35:57,520 --> 00:35:59,280
Speaker 1: or do you feel like it's a it's a healthy balance.

798
00:35:59,560 --> 00:36:01,840
Speaker 2: I think it's a healthy balance. My sister would disagree

799
00:36:01,880 --> 00:36:06,640
Speaker 2: with you. She's like, Cere, you made it stop being cheap,

800
00:36:06,640 --> 00:36:09,839
Speaker 2: And I'm like, yeah, but we don't have to, you know,

801
00:36:09,920 --> 00:36:12,440
Speaker 2: Like I'm always like what can I get? What can

802
00:36:12,480 --> 00:36:15,320
Speaker 2: I get a discut on? Like where's where are the coupons?

803
00:36:15,400 --> 00:36:19,000
Speaker 2: I love the coupons. Where are the deals? So it's

804
00:36:19,000 --> 00:36:20,400
Speaker 2: hard for me to pay, like when it comes to

805
00:36:20,400 --> 00:36:23,200
Speaker 2: full price, it has to be freaking worth it. For me,

806
00:36:24,120 --> 00:36:26,080
Speaker 2: I'm always going to try to look for either a

807
00:36:26,120 --> 00:36:28,760
Speaker 2: way to save money or it needs to make complete sense.

808
00:36:29,320 --> 00:36:32,080
Speaker 1: Well, I like that even after you've made it, you're

809
00:36:32,080 --> 00:36:33,879
Speaker 1: still a woman after our own heart. You're still trying

810
00:36:33,880 --> 00:36:36,640
Speaker 1: to send money wherever you can. One of the things

811
00:36:36,719 --> 00:36:39,080
Speaker 1: you mentioned or you recommend folks in the book is

812
00:36:39,120 --> 00:36:41,720
Speaker 1: to write down a list of their failures, which sounds

813
00:36:41,760 --> 00:36:45,200
Speaker 1: really masochistic, like it sounds like something I don't want

814
00:36:45,239 --> 00:36:47,560
Speaker 1: to do, not really interested in, but you told me

815
00:36:47,560 --> 00:36:49,960
Speaker 1: to do it, so maybe I have to Why Why

816
00:36:50,000 --> 00:36:52,839
Speaker 1: is that a helpful exercise for people, especially people who

817
00:36:52,880 --> 00:36:54,000
Speaker 1: want to build a business.

818
00:36:54,400 --> 00:36:56,399
Speaker 2: I think because you're gonna I don't want to say

819
00:36:56,400 --> 00:36:59,719
Speaker 2: you're gonna fall at some point. Entrepreneurship is tricky, you know,

820
00:36:59,760 --> 00:37:02,000
Speaker 2: life tricky. There's going to be a lot of ups

821
00:37:02,000 --> 00:37:04,439
Speaker 2: and downs. But we need to we need to find

822
00:37:04,440 --> 00:37:06,799
Speaker 2: things to learn from and that's what that is. Those

823
00:37:06,800 --> 00:37:08,719
Speaker 2: are cheekos like that's like what I'm not going to

824
00:37:08,800 --> 00:37:11,719
Speaker 2: do again, and it's a reminder all the time, and

825
00:37:11,800 --> 00:37:14,279
Speaker 2: I'm never going to go that route because that didn't work.

826
00:37:14,320 --> 00:37:16,960
Speaker 2: And I think that's important not to ignore them. But

827
00:37:17,040 --> 00:37:19,600
Speaker 2: to see like why did I do that? And if

828
00:37:19,640 --> 00:37:21,839
Speaker 2: I did, how can I avoid doing it again.

829
00:37:22,880 --> 00:37:24,400
Speaker 3: I think there are a lot of folks might be listening,

830
00:37:24,480 --> 00:37:27,480
Speaker 3: and they're hopefully they're they've been inspired by our conversation

831
00:37:27,560 --> 00:37:30,200
Speaker 3: with you, Sierra, and maybe they're thinking like, Okay, I

832
00:37:30,200 --> 00:37:32,399
Speaker 3: know I want to start something, not really sure what,

833
00:37:32,760 --> 00:37:34,040
Speaker 3: but they know they just know that they don't want

834
00:37:34,040 --> 00:37:36,839
Speaker 3: to keep doing what they're doing now. And you one

835
00:37:36,840 --> 00:37:38,080
Speaker 3: of the things you've seen in your book is that

836
00:37:38,160 --> 00:37:40,080
Speaker 3: you don't need much to build success if you have

837
00:37:40,200 --> 00:37:44,640
Speaker 3: imagination and determination. We've talked a lot about determination. You're

838
00:37:44,680 --> 00:37:47,319
Speaker 3: a realist. You're talking about the different goals, financial goals

839
00:37:47,360 --> 00:37:49,399
Speaker 3: that you had. You know, it's different points in time.

840
00:37:49,400 --> 00:37:50,879
Speaker 3: You're kind of backed up against the wall. But let's

841
00:37:50,880 --> 00:37:53,759
Speaker 3: talk about imagination because I feel like for a lot

842
00:37:53,760 --> 00:37:56,000
Speaker 3: of folks that feels like something that they may be

843
00:37:56,239 --> 00:37:59,920
Speaker 3: exhausted in childhood. They don't have that maybe that creative

844
00:38:00,120 --> 00:38:02,840
Speaker 3: spark or maybe it's all but snuffed out. Do you

845
00:38:02,880 --> 00:38:05,680
Speaker 3: have any tips for folks to kind of tap into

846
00:38:06,160 --> 00:38:08,880
Speaker 3: that creative side as fully grown adults.

847
00:38:09,520 --> 00:38:12,719
Speaker 2: I think you have your unique point of view in

848
00:38:12,760 --> 00:38:14,760
Speaker 2: the world, like I wish I could talk to everyone

849
00:38:14,800 --> 00:38:16,719
Speaker 2: and get all the business ideas because I know they're

850
00:38:16,719 --> 00:38:19,239
Speaker 2: in you. I think about like, dang, I should have

851
00:38:19,320 --> 00:38:21,160
Speaker 2: came up with Uber, I should have come up with

852
00:38:21,200 --> 00:38:24,640
Speaker 2: like postmates. You know, these ideas were simple in the beginning,

853
00:38:24,719 --> 00:38:27,719
Speaker 2: like oh, like we just need transportation, like easier transportation,

854
00:38:27,880 --> 00:38:29,359
Speaker 2: or we need a way to get our food, Like

855
00:38:29,800 --> 00:38:31,440
Speaker 2: you really have it in you, if you have a

856
00:38:31,800 --> 00:38:33,719
Speaker 2: unique point of view in the world, you really just

857
00:38:34,400 --> 00:38:37,200
Speaker 2: have to dig in there and grab it out. Make

858
00:38:37,200 --> 00:38:39,040
Speaker 2: sure there's an open space in the market, make sure

859
00:38:39,160 --> 00:38:41,799
Speaker 2: it's something that you can sell, and boom, you have

860
00:38:41,840 --> 00:38:43,839
Speaker 2: a business. Please tell me about it because I want

861
00:38:43,880 --> 00:38:44,560
Speaker 2: to help you do it.

862
00:38:44,920 --> 00:38:45,440
Speaker 3: Yeah.

863
00:38:45,560 --> 00:38:48,240
Speaker 1: Yeah, Are you actively kind of coming up with ideas

864
00:38:48,239 --> 00:38:49,880
Speaker 1: for new businesses? Are you writing things down or are you

865
00:38:49,920 --> 00:38:51,879
Speaker 1: bouncing ideas off other people? Like what does that look

866
00:38:51,920 --> 00:38:54,239
Speaker 1: like for you? And if someone's out there like trying

867
00:38:54,239 --> 00:38:56,320
Speaker 1: to figure out, oh what is that? What is that spark?

868
00:38:56,360 --> 00:38:58,800
Speaker 1: What is that seed of an idea that might make sense?

869
00:38:59,120 --> 00:39:01,680
Speaker 1: Is there any like trick to unearthing it from your brain?

870
00:39:01,920 --> 00:39:04,160
Speaker 2: Problems like Hey, I don't like this, I don't like

871
00:39:04,160 --> 00:39:05,680
Speaker 2: how this is going, and there needs to be a

872
00:39:05,680 --> 00:39:07,640
Speaker 2: better way of doing it. Yeah, and which we run

873
00:39:07,680 --> 00:39:10,959
Speaker 2: into all the time, and people just we don't have

874
00:39:11,000 --> 00:39:13,200
Speaker 2: that extra step of like me being the one that

875
00:39:13,239 --> 00:39:15,800
Speaker 2: fixes it instead of saying I wish this were fixed.

876
00:39:16,520 --> 00:39:17,480
Speaker 2: That's really what it is.

877
00:39:17,600 --> 00:39:19,080
Speaker 1: So you want somebody else out there to do it.

878
00:39:19,080 --> 00:39:20,719
Speaker 1: But if you see the problem, you can be the

879
00:39:20,719 --> 00:39:22,399
Speaker 1: person to help fix that problem and make some money

880
00:39:22,400 --> 00:39:22,919
Speaker 1: at the same time.

881
00:39:23,000 --> 00:39:24,839
Speaker 2: Right, And it can look crappy at first, as long

882
00:39:24,880 --> 00:39:27,080
Speaker 2: as you come up with the idea like be first,

883
00:39:28,480 --> 00:39:30,480
Speaker 2: don't tell too many people about it because somebody may

884
00:39:30,520 --> 00:39:35,000
Speaker 2: still try to patent it the best that you can.

885
00:39:35,920 --> 00:39:37,880
Speaker 2: But yeah, you can be the fixer. That's really what

886
00:39:37,920 --> 00:39:40,000
Speaker 2: it's all about, is you taking a step and fixing

887
00:39:40,040 --> 00:39:40,919
Speaker 2: the problems that you see.

888
00:39:41,080 --> 00:39:44,759
Speaker 1: Last thing, you tell people to ask themselves, what are

889
00:39:44,800 --> 00:39:47,719
Speaker 1: you passively convincing yourself you're not capable of? And I

890
00:39:47,760 --> 00:39:49,560
Speaker 1: think that is like one of the most interesting lines

891
00:39:49,560 --> 00:39:51,000
Speaker 1: because I think you're right. I think it is. It's

892
00:39:51,040 --> 00:39:53,880
Speaker 1: not even this active thing like where we're telling ourselves

893
00:39:54,320 --> 00:39:56,160
Speaker 1: that we can't do it, or we don't have any

894
00:39:56,160 --> 00:39:58,239
Speaker 1: good ideas, or we can't build a business, and so

895
00:39:58,360 --> 00:40:00,600
Speaker 1: we never even get up off the mat to start

896
00:40:00,600 --> 00:40:03,040
Speaker 1: to think about what we could do, what we could build.

897
00:40:03,760 --> 00:40:06,640
Speaker 1: How do we overcome that? Like what how can we

898
00:40:06,640 --> 00:40:08,960
Speaker 1: stop being our own worst enemy in kind of this

899
00:40:09,239 --> 00:40:12,319
Speaker 1: uh everyday way that we do it where we just

900
00:40:12,600 --> 00:40:15,040
Speaker 1: fail to even go there practice.

901
00:40:15,080 --> 00:40:16,920
Speaker 2: I still struggle with it. I don't know if it

902
00:40:17,000 --> 00:40:20,480
Speaker 2: ever really goes away. It hasn't gone away like completely

903
00:40:20,520 --> 00:40:25,480
Speaker 2: for me, but constantly reminding myself that you you can

904
00:40:25,560 --> 00:40:28,799
Speaker 2: be your worst your own worst enemy and adding that

905
00:40:28,920 --> 00:40:32,400
Speaker 2: on top of life already being hard doesn't make sense.

906
00:40:33,120 --> 00:40:35,839
Speaker 2: You know yourself, You know that you know what you're

907
00:40:35,880 --> 00:40:39,440
Speaker 2: doing to, like if it's fear based, if you're just insecure,

908
00:40:40,160 --> 00:40:43,680
Speaker 2: or you feel like, uh, you're watching a lot of

909
00:40:43,680 --> 00:40:46,280
Speaker 2: other people, you're comparing yourself to, like whatever the situation

910
00:40:46,400 --> 00:40:50,440
Speaker 2: may be. Yeah, it definitely can become a passive thing

911
00:40:50,560 --> 00:40:52,399
Speaker 2: and you're doing it to yourself. Once you realize you're

912
00:40:52,400 --> 00:40:54,560
Speaker 2: doing it to yourself, then just change it because you're

913
00:40:54,600 --> 00:40:55,480
Speaker 2: you're the one doing it.

914
00:40:56,360 --> 00:40:58,839
Speaker 3: Yeah, I think And what you said there too about

915
00:40:58,880 --> 00:41:01,399
Speaker 3: practicing it makes me think back to when you first

916
00:41:01,400 --> 00:41:03,239
Speaker 3: started and you made your first twenty dollars and so

917
00:41:03,280 --> 00:41:05,000
Speaker 3: then you were able to kind of reinvest that, like

918
00:41:05,080 --> 00:41:07,080
Speaker 3: it builds on itself. It makes me think about how

919
00:41:07,120 --> 00:41:09,320
Speaker 3: we talk about investing and how it's like a snowball.

920
00:41:09,360 --> 00:41:12,279
Speaker 3: It just it compounds, it builds, and so does your

921
00:41:12,280 --> 00:41:14,360
Speaker 3: experience as well as you. As you have some of

922
00:41:14,400 --> 00:41:17,000
Speaker 3: these wins, you can add to those wins and continue

923
00:41:17,000 --> 00:41:18,920
Speaker 3: to grow it. But Sierra, this is it's been a

924
00:41:18,920 --> 00:41:22,080
Speaker 3: fun cond of working folks. Learn more about the outsider

925
00:41:22,160 --> 00:41:24,240
Speaker 3: advantage and learn more about you and your brains.

926
00:41:24,520 --> 00:41:27,279
Speaker 2: Oh, you can go to Sierra Rodgers dot com and

927
00:41:27,320 --> 00:41:28,040
Speaker 2: everything's there.

928
00:41:28,280 --> 00:41:28,600
Speaker 3: Awesome.

929
00:41:28,640 --> 00:41:30,520
Speaker 1: Great, we'll link to that in the show notes as well. Sierra,

930
00:41:30,560 --> 00:41:32,600
Speaker 1: thank you so much for joining us today on the show.

931
00:41:32,719 --> 00:41:33,880
Speaker 2: Thank you so much for having me.

932
00:41:34,560 --> 00:41:36,040
Speaker 3: All Right, well, Joe, I think this is the first

933
00:41:36,080 --> 00:41:38,880
Speaker 3: time we've ever had a fashion designer on the show,

934
00:41:39,000 --> 00:41:42,400
Speaker 3: someone who you considers themselves themselves a stylist. Do you

935
00:41:42,440 --> 00:41:43,960
Speaker 3: consider your style yourself a stylist?

936
00:41:44,200 --> 00:41:46,360
Speaker 1: Joe, I'm well styled that I'll.

937
00:41:46,160 --> 00:41:48,800
Speaker 3: Go that far. Yeah, this is a great conversation with we,

938
00:41:48,880 --> 00:41:52,520
Speaker 3: Sierra Rogers, as we talked about entrepreneurship basically, but uh, yeah,

939
00:41:52,520 --> 00:41:54,880
Speaker 3: what was Do you have a big takeaway from our conversation.

940
00:41:54,960 --> 00:41:57,120
Speaker 1: I feel like there's a lot of kind of avenues

941
00:41:57,120 --> 00:41:59,960
Speaker 1: we could explore here. There's just a lot of little

942
00:42:00,200 --> 00:42:02,960
Speaker 1: things that just are really big things ultimately, but the

943
00:42:03,000 --> 00:42:04,680
Speaker 1: way she talks about them sometimes it feels like so

944
00:42:04,719 --> 00:42:07,360
Speaker 1: down to earth and approachable. I think one of the

945
00:42:07,400 --> 00:42:09,600
Speaker 1: things she said, and I think it's true, like lots

946
00:42:09,560 --> 00:42:12,279
Speaker 1: of times we over complicate starting a business. I like

947
00:42:12,320 --> 00:42:13,640
Speaker 1: how she talked about being able to do it with

948
00:42:13,640 --> 00:42:16,000
Speaker 1: a little money and how that breaths creativity. But one

949
00:42:16,040 --> 00:42:18,600
Speaker 1: of the things she said was she said, people overthink this,

950
00:42:18,840 --> 00:42:22,160
Speaker 1: like do you have a product that people want? And

951
00:42:22,200 --> 00:42:24,520
Speaker 1: I think that is ultimately the heart of starting a business.

952
00:42:24,880 --> 00:42:27,279
Speaker 1: Is the thing you plan on creating. Is it something

953
00:42:27,320 --> 00:42:28,919
Speaker 1: other people like? Is it going to fix the problem

954
00:42:28,920 --> 00:42:31,839
Speaker 1: they have? Is it going to be something that people

955
00:42:31,960 --> 00:42:34,560
Speaker 1: want to pay money for, will line up for, want

956
00:42:34,640 --> 00:42:38,000
Speaker 1: to gladly joyfully hand over their time or their money

957
00:42:38,080 --> 00:42:41,439
Speaker 1: or whatever to partake in. Makes you think about when

958
00:42:41,440 --> 00:42:44,000
Speaker 1: we started talking about launching this podcast, or like, oh,

959
00:42:44,239 --> 00:42:46,200
Speaker 1: there's a lot of money podcasts, and there's a lot

960
00:42:46,200 --> 00:42:48,359
Speaker 1: of podcasts, and guess what, there's more podcasts than ever

961
00:42:48,400 --> 00:42:52,680
Speaker 1: out there. Hopefully what we're creating is different and it's

962
00:42:52,719 --> 00:42:54,759
Speaker 1: providing enough value. I mean, I think it is for

963
00:42:54,840 --> 00:42:57,840
Speaker 1: our listeners, so they want to stick around and partake.

964
00:42:58,160 --> 00:43:00,640
Speaker 1: And I think that is at the crux of what

965
00:43:00,760 --> 00:43:04,839
Speaker 1: makes any business successful is making sure you know your

966
00:43:04,840 --> 00:43:07,160
Speaker 1: customer and you're giving them what is good for them,

967
00:43:07,160 --> 00:43:07,960
Speaker 1: what they're what they're.

968
00:43:07,800 --> 00:43:10,600
Speaker 3: Interested in, Yeah, and going with what works, like is

969
00:43:10,600 --> 00:43:13,399
Speaker 3: this a good product and at the end of the day,

970
00:43:13,440 --> 00:43:16,120
Speaker 3: like that ultimately decides whether or not folks are willing

971
00:43:16,120 --> 00:43:16,600
Speaker 3: to pay for it.

972
00:43:16,680 --> 00:43:19,040
Speaker 1: Also doesn't have to be complex. She was selling thristore

973
00:43:19,080 --> 00:43:21,160
Speaker 1: clothes there were jazzed uff a little and turned it

974
00:43:21,160 --> 00:43:23,000
Speaker 1: into a fairly big business.

975
00:43:23,040 --> 00:43:25,319
Speaker 3: So yeah, the other part of her story that was

976
00:43:25,400 --> 00:43:27,200
Speaker 3: compelling to me was the fact that she was just

977
00:43:27,280 --> 00:43:28,920
Speaker 3: a realist. She even said that at one point, she's like,

978
00:43:28,920 --> 00:43:32,279
Speaker 3: I'm a realist. It was necessary for me to make

979
00:43:32,280 --> 00:43:34,719
Speaker 3: this thing work because I had different financial goals that

980
00:43:34,760 --> 00:43:37,279
Speaker 3: I wanted to achieve. And even it comes to like

981
00:43:37,320 --> 00:43:39,400
Speaker 3: her spending money, whether it's in her personal life or

982
00:43:39,400 --> 00:43:42,000
Speaker 3: on the business, she said that it's got to make sense.

983
00:43:42,080 --> 00:43:44,600
Speaker 3: And so I just like that practical approach to how

984
00:43:44,600 --> 00:43:46,919
Speaker 3: it is that she sees life, because like for someone

985
00:43:46,960 --> 00:43:49,040
Speaker 3: that doesn't know her or they're you know, as you're

986
00:43:49,080 --> 00:43:51,160
Speaker 3: looking at someone from Afar, you were thinking, Oh, my gosh,

987
00:43:51,160 --> 00:43:53,239
Speaker 3: they have it all figured out, or oh, there's such

988
00:43:53,280 --> 00:43:55,759
Speaker 3: a dreamer. Whoever thought that you could be someone that

989
00:43:55,800 --> 00:43:58,600
Speaker 3: creates a line of women's clothing like that? But at

990
00:43:58,600 --> 00:44:00,200
Speaker 3: the end of the day, she's just like you said.

991
00:44:00,200 --> 00:44:02,160
Speaker 3: It kind of dovetails with what you said, but she's

992
00:44:02,200 --> 00:44:04,920
Speaker 3: just making something that's good and she's trying to pay

993
00:44:04,960 --> 00:44:07,480
Speaker 3: the bills. And I don't know, there's a simplicity to

994
00:44:07,719 --> 00:44:10,480
Speaker 3: starting your own business, and oftentimes it kind of comes

995
00:44:10,480 --> 00:44:12,440
Speaker 3: down to the practical, like am I able to pay

996
00:44:12,440 --> 00:44:14,120
Speaker 3: the bills? Am I able to pay rent? Can I

997
00:44:14,120 --> 00:44:17,880
Speaker 3: support my family by creating by embarking on this endeavor?

998
00:44:18,239 --> 00:44:18,799
Speaker 3: That sort of thing.

999
00:44:18,840 --> 00:44:21,880
Speaker 1: I think the other thing, too, is when you aren't

1000
00:44:22,320 --> 00:44:25,640
Speaker 1: having to allocate a ton of financial resources to the

1001
00:44:25,680 --> 00:44:28,520
Speaker 1: business that you're trying to launch, the stakes are low, right,

1002
00:44:28,560 --> 00:44:30,839
Speaker 1: And so she talks about documenting your failures, but hey,

1003
00:44:30,840 --> 00:44:34,080
Speaker 1: guess what, You might fail, but you fail small, and

1004
00:44:34,120 --> 00:44:35,560
Speaker 1: so you fail in a way that it's not going

1005
00:44:35,560 --> 00:44:36,879
Speaker 1: to break the bank and it's not going to ruin

1006
00:44:36,880 --> 00:44:39,360
Speaker 1: your family. It could be something that you launch on

1007
00:44:39,400 --> 00:44:41,560
Speaker 1: the side while you're doing something else, And I think

1008
00:44:41,600 --> 00:44:43,320
Speaker 1: that's part of the brilliant too, of kind of starting

1009
00:44:43,320 --> 00:44:46,319
Speaker 1: a small business and doing it while you've got your

1010
00:44:46,360 --> 00:44:47,400
Speaker 1: main gig still intact.

1011
00:44:47,480 --> 00:44:48,279
Speaker 3: That's the way to do it, man.

1012
00:44:48,320 --> 00:44:49,320
Speaker 1: Yeah, it's a great way to try to.

1013
00:44:49,480 --> 00:44:51,480
Speaker 3: Yeah, let's introduce the beer that you and I enjoyed

1014
00:44:51,600 --> 00:44:53,799
Speaker 3: during this episode. This was a I don't know how

1015
00:44:53,800 --> 00:44:56,000
Speaker 3: to say this because this is a Ukrainian beer, but

1016
00:44:56,040 --> 00:44:59,800
Speaker 3: it's fit lay or spiddle. Yeah, I think it's fiddle.

1017
00:45:00,239 --> 00:45:03,040
Speaker 3: The I t l e. It's fiddle. This is a

1018
00:45:03,160 --> 00:45:07,200
Speaker 3: beer by Obolon Brewery. Well your what are your thoughts?

1019
00:45:07,840 --> 00:45:10,160
Speaker 1: No, I don't have great thoughts, Matt. This so this

1020
00:45:10,200 --> 00:45:13,480
Speaker 1: beer we're drinking the last of our not so great beers,

1021
00:45:13,920 --> 00:45:17,200
Speaker 1: our crap beers, not craft beers, because of how things

1022
00:45:17,280 --> 00:45:19,920
Speaker 1: ended with our daffy challenge to raise money for some

1023
00:45:19,960 --> 00:45:23,200
Speaker 1: of our favorite nonprofits. And it's it's to me this

1024
00:45:23,239 --> 00:45:25,959
Speaker 1: had a really metallic vibe. I feel for the people

1025
00:45:25,960 --> 00:45:27,759
Speaker 1: of Ukraine, not because they have to drink this beer,

1026
00:45:27,760 --> 00:45:29,760
Speaker 1: because everything else is going on over there, of course,

1027
00:45:29,760 --> 00:45:32,799
Speaker 1: but this beer. Saying this beer doesn't help, No, it

1028
00:45:32,800 --> 00:45:33,640
Speaker 1: doesn't help it.

1029
00:45:34,480 --> 00:45:36,359
Speaker 3: I didn't think it was all that bad. This it's

1030
00:45:36,400 --> 00:45:39,319
Speaker 3: funny because some of the quote unquote crap beers.

1031
00:45:39,320 --> 00:45:40,360
Speaker 1: Carlsberg was better than this.

1032
00:45:40,640 --> 00:45:42,640
Speaker 3: Oh yeah, yeah, because Karlsburg was nice and clean. This

1033
00:45:43,040 --> 00:45:44,480
Speaker 3: did drink a little bit more like what was the

1034
00:45:44,480 --> 00:45:47,799
Speaker 3: one from from Aldi? The other? Oh yeah, Pilsner. It

1035
00:45:47,880 --> 00:45:53,319
Speaker 3: was bad that the I don't know, but both of them,

1036
00:45:53,280 --> 00:45:56,120
Speaker 3: I mean, they're not terrible, but they're the kind of

1037
00:45:56,160 --> 00:45:58,759
Speaker 3: beer that you could enjoy after kind of mowing the

1038
00:45:58,840 --> 00:46:01,080
Speaker 3: law and working out in the working out in the

1039
00:46:01,120 --> 00:46:03,399
Speaker 3: sun a Saturday afternoon, that kind of thing.

1040
00:46:04,200 --> 00:46:06,080
Speaker 1: All right, yeah, it might be all it's qualified for.

1041
00:46:06,280 --> 00:46:11,080
Speaker 3: Okay, that being said, this is the last of these beers,

1042
00:46:11,120 --> 00:46:12,799
Speaker 3: so I'm looking forward to getting back to the really

1043
00:46:12,840 --> 00:46:15,400
Speaker 3: good stuff come next Monday. Buddy me too.

1044
00:46:15,560 --> 00:46:17,160
Speaker 1: All right, that's gonna do it for this episode. We'll

1045
00:46:17,520 --> 00:46:19,120
Speaker 1: we'll put all the necessary links up in our show

1046
00:46:19,160 --> 00:46:21,279
Speaker 1: notes up at howdmoney dot com, including a link to

1047
00:46:21,480 --> 00:46:24,640
Speaker 1: Sierra's new book. But Matt, until next time, best Friends

1048
00:46:24,680 --> 00:46:26,840
Speaker 1: Out and best Friends Out.

1049
00:46:37,840 --> 00:46:37,960
Speaker 2: Man.

1050
00:46:37,960 --> 00:46:40,000
Speaker 3: I don't know, maybe we'll kind of slide this into

1051
00:46:40,239 --> 00:46:42,200
Speaker 3: at the end of the episodes here, but you talking

1052
00:46:42,239 --> 00:46:44,640
Speaker 3: about your story and kind of how the book shifted

1053
00:46:44,680 --> 00:46:47,080
Speaker 3: to kind of more of like a memoir. How important

1054
00:46:47,080 --> 00:46:48,799
Speaker 3: do you think that is to kind of have like

1055
00:46:49,200 --> 00:46:52,760
Speaker 3: an interesting narrative, like a like a compelling personal story

1056
00:46:52,800 --> 00:46:56,800
Speaker 3: like that, because it makes me think about like artists,

1057
00:46:57,040 --> 00:46:59,000
Speaker 3: because you might have, on one hand, an artist that's

1058
00:46:59,120 --> 00:47:04,640
Speaker 3: just like the most proficient excellent at their craft, Like

1059
00:47:04,880 --> 00:47:07,040
Speaker 3: nobody has ever created art as good as this person,

1060
00:47:07,239 --> 00:47:10,359
Speaker 3: whether it's painting or ceramics or whatever. But if there's

1061
00:47:10,360 --> 00:47:13,840
Speaker 3: no story behind it, it can be difficult sometimes to

1062
00:47:13,840 --> 00:47:16,880
Speaker 3: gain traction, as opposed to like some street folk artists

1063
00:47:16,880 --> 00:47:18,680
Speaker 3: that I'm drawn to that has a really cool story.

1064
00:47:18,920 --> 00:47:21,200
Speaker 3: Is he the most accomplished? I don't know if you

1065
00:47:21,239 --> 00:47:24,560
Speaker 3: could you could say that, but he's a really interesting person. Yeah,

1066
00:47:24,600 --> 00:47:26,040
Speaker 3: what are your thoughts there on kind of like that

1067
00:47:26,080 --> 00:47:30,200
Speaker 3: personal narrative and art or even just a business and

1068
00:47:30,239 --> 00:47:31,800
Speaker 3: where we were selling products or a service.

1069
00:47:32,080 --> 00:47:35,240
Speaker 2: I think you want to there's so many people selling

1070
00:47:35,320 --> 00:47:38,759
Speaker 2: things all the time, so it's nice to clear the room.

1071
00:47:39,000 --> 00:47:42,880
Speaker 2: You really want to root for someone, was what I've learned.

1072
00:47:43,520 --> 00:47:45,520
Speaker 2: I would have loved to do a business book because

1073
00:47:45,520 --> 00:47:50,120
Speaker 2: I love businessook like just give me the tips, But

1074
00:47:50,160 --> 00:47:53,440
Speaker 2: people it's like why trust me, like just looking at me,

1075
00:47:53,520 --> 00:47:55,719
Speaker 2: like why would you buy a business book for me.

1076
00:47:55,840 --> 00:47:58,520
Speaker 2: So the story was was needed for you to root

1077
00:47:58,560 --> 00:48:01,319
Speaker 2: for me and see where I came from and then

1078
00:48:01,400 --> 00:48:04,080
Speaker 2: trust what I'm saying. That's more important these days because

1079
00:48:04,080 --> 00:48:06,160
Speaker 2: we're just getting sold to so many there's so many

1080
00:48:06,200 --> 00:48:08,719
Speaker 2: of everything, so we have to like clear the.

1081
00:48:08,719 --> 00:48:10,280
Speaker 1: Air a little bit and people want to buy a story.

1082
00:48:10,360 --> 00:48:14,160
Speaker 1: People want to whether it's a book, whether it's clothing items,

1083
00:48:14,200 --> 00:48:16,560
Speaker 1: whatever it is. It's it's that's what made like Tom

1084
00:48:16,680 --> 00:48:18,319
Speaker 1: so successful early on, Right, it was like to buy

1085
00:48:18,360 --> 00:48:19,840
Speaker 1: one get one shoe thing and people were.

1086
00:48:19,719 --> 00:48:21,040
Speaker 3: Like, oh, this has never heard of that before.

1087
00:48:21,040 --> 00:48:23,799
Speaker 1: It's just a shoe. It's a mission, right, And I

1088
00:48:23,800 --> 00:48:27,000
Speaker 1: think people really gravitate towards that. They're attracted to that,

1089
00:48:27,360 --> 00:48:30,280
Speaker 1: and so yeah, I think that kind of story combined

1090
00:48:30,320 --> 00:48:33,920
Speaker 1: with you know, the practical business tactics is that's a

1091
00:48:33,960 --> 00:48:34,680
Speaker 1: good combo