1 00:00:00,760 --> 00:00:03,720 Speaker 1: Hi, everyone. We're going to jump back in podcast time 2 00:00:03,760 --> 00:00:09,080 Speaker 1: to September fifteenth, twenty fifteen, for this week's selection, How 3 00:00:09,119 --> 00:00:13,120 Speaker 1: Publicists Work. We've never had a publicist, you know why, 4 00:00:13,480 --> 00:00:16,759 Speaker 1: because nobody cares that much about us. So it's really 5 00:00:16,800 --> 00:00:19,960 Speaker 1: not a job that would get a lot of billable hours, 6 00:00:20,000 --> 00:00:21,880 Speaker 1: if you know what I mean. But anyway, it's a 7 00:00:21,880 --> 00:00:25,840 Speaker 1: pretty fascinating, weird job. And we heard from a few publicists, 8 00:00:26,040 --> 00:00:29,080 Speaker 1: I believe when we recorded this, so maybe we'll hear 9 00:00:29,080 --> 00:00:40,000 Speaker 1: from some again. How publicists, publicists, publicists work. Welcome to 10 00:00:40,040 --> 00:00:48,320 Speaker 1: Stuff You Should Know, a production of iHeartRadio. 11 00:00:48,760 --> 00:00:51,680 Speaker 2: Hey, and welcome to the podcast. I'm Josh Clarks, Charlte 12 00:00:51,760 --> 00:00:56,120 Speaker 2: w Chuck Bryant, there's Jerry so Stuff you should know. 13 00:00:57,520 --> 00:01:01,920 Speaker 1: This is it? That sounded like you're introducing the final 14 00:01:01,960 --> 00:01:03,560 Speaker 1: episode my voice? 15 00:01:03,760 --> 00:01:06,200 Speaker 2: This is it feels like it's the final episode. 16 00:01:06,440 --> 00:01:07,720 Speaker 1: You won't be able to talk anymore. 17 00:01:08,160 --> 00:01:08,959 Speaker 2: No, I'm getting there. 18 00:01:10,000 --> 00:01:16,360 Speaker 1: That's not true. You don't know that. How's it going? 19 00:01:17,160 --> 00:01:19,160 Speaker 2: It's going pretty well? Man? How about with you? 20 00:01:19,720 --> 00:01:21,240 Speaker 1: I think both of us had a bit of a 21 00:01:21,959 --> 00:01:27,399 Speaker 1: dark time researching this article. Why well, because and we're 22 00:01:27,400 --> 00:01:30,959 Speaker 1: going to get well, we're going to get flack. That's 23 00:01:30,959 --> 00:01:36,480 Speaker 1: a teaser from publicists, because what I learned is that 24 00:01:36,520 --> 00:01:39,640 Speaker 1: publicists are professional liars. 25 00:01:40,360 --> 00:01:43,119 Speaker 2: I would say that depends on the circumstance. 26 00:01:44,800 --> 00:01:47,039 Speaker 1: Well, what do you mean, Well, you're saying there are 27 00:01:47,080 --> 00:01:48,200 Speaker 1: publicists who don't lie. 28 00:01:48,400 --> 00:01:52,800 Speaker 2: No, I'm saying it depends on whether the publicist is 29 00:01:52,840 --> 00:01:55,040 Speaker 2: going to the media or the media is coming to 30 00:01:55,080 --> 00:01:57,840 Speaker 2: the publicist, depending on the circumstance. 31 00:01:59,080 --> 00:02:02,040 Speaker 1: What I am saying is, no matter what who you 32 00:02:02,080 --> 00:02:06,840 Speaker 1: work for, if you are a publicist, then a percentage 33 00:02:06,840 --> 00:02:08,240 Speaker 1: of your job will be lying. 34 00:02:08,160 --> 00:02:10,840 Speaker 2: Right, Okay, depending on the circumstance. 35 00:02:11,000 --> 00:02:14,160 Speaker 1: Yeah, so Billy lie about something good. 36 00:02:14,240 --> 00:02:17,520 Speaker 2: Billy ray Cyrus is like, I am going to donate 37 00:02:17,560 --> 00:02:21,239 Speaker 2: a bunch of time and money to a local homeless shelter. 38 00:02:21,400 --> 00:02:22,520 Speaker 1: Yeah, you don't have to lie about that. 39 00:02:22,520 --> 00:02:25,480 Speaker 2: The publicist gets on the horn starts letting everybody know 40 00:02:26,040 --> 00:02:29,200 Speaker 2: you guys should come cover this. Billy ray Cyrus goes 41 00:02:29,240 --> 00:02:32,160 Speaker 2: and does that, and everything's good. Then on the way home, 42 00:02:32,200 --> 00:02:35,720 Speaker 2: Billy ray Cyrus decides to celebrate by drinking a bucket 43 00:02:35,760 --> 00:02:42,519 Speaker 2: of tequila and runs his car into a whatever. 44 00:02:42,639 --> 00:02:42,959 Speaker 1: Okay. 45 00:02:43,560 --> 00:02:47,480 Speaker 2: The publicist then starts getting calls and says. 46 00:02:48,000 --> 00:02:49,639 Speaker 1: He didn't drink a bucket of tequila. 47 00:02:49,800 --> 00:02:50,720 Speaker 2: That wasn't even him. 48 00:02:50,880 --> 00:02:53,240 Speaker 1: That's overstated. What really happened was this. 49 00:02:53,520 --> 00:02:59,160 Speaker 2: So the circumstances depend on the whether the publicist is 50 00:02:59,160 --> 00:02:59,920 Speaker 2: fibbing or not. 51 00:03:00,120 --> 00:03:02,560 Speaker 1: Oh yeah, I'm not saying that all publicists do is lie. 52 00:03:02,639 --> 00:03:05,040 Speaker 1: But I'm saying if you work as a publicist, part 53 00:03:05,080 --> 00:03:08,520 Speaker 1: of your job is to cover tracks and to lie. Gotcha, 54 00:03:10,400 --> 00:03:14,400 Speaker 1: and you know that. Don't hate the publicist, Hate the system, 55 00:03:14,600 --> 00:03:15,160 Speaker 1: is what I say. 56 00:03:15,240 --> 00:03:18,760 Speaker 2: Yeah, they're definitely a part of a larger system. 57 00:03:18,880 --> 00:03:22,000 Speaker 1: Yeah, a larger system which includes all of us who 58 00:03:22,320 --> 00:03:23,400 Speaker 1: digest news. 59 00:03:24,480 --> 00:03:28,480 Speaker 2: Yeah, especially say like entertainment news. Yeah, that kind of thing. 60 00:03:29,200 --> 00:03:32,680 Speaker 2: There's like a there's a whole. There's two from my understanding, 61 00:03:32,960 --> 00:03:36,440 Speaker 2: there's two routes a person can take as a celebrity. 62 00:03:36,560 --> 00:03:40,000 Speaker 2: You can either just go off and be a normal person, 63 00:03:41,040 --> 00:03:44,480 Speaker 2: and depending on your level, you might have paparazzi following 64 00:03:44,520 --> 00:03:46,560 Speaker 2: her that kind of stuff. There's once you get to 65 00:03:46,560 --> 00:03:48,560 Speaker 2: a certain level, it doesn't matter what your decision is, 66 00:03:49,080 --> 00:03:53,119 Speaker 2: or you can hire a publicist and feed yourself right 67 00:03:53,160 --> 00:03:56,360 Speaker 2: into that machine to get as much publicity and as 68 00:03:56,440 --> 00:03:57,920 Speaker 2: much press as you possibly can. 69 00:03:58,440 --> 00:04:00,920 Speaker 1: Yeah, well, I think any celebrity is going to have 70 00:04:00,960 --> 00:04:03,560 Speaker 1: a publicist, but it's really a matter of your directive 71 00:04:03,720 --> 00:04:06,920 Speaker 1: and your goal. I think some of those people like 72 00:04:07,000 --> 00:04:09,240 Speaker 1: to be like that, the old adage there's no such 73 00:04:09,280 --> 00:04:10,320 Speaker 1: thing as bad publicity. 74 00:04:10,640 --> 00:04:13,440 Speaker 2: Yeah, I ran into that that that's more of a 75 00:04:13,480 --> 00:04:16,880 Speaker 2: PR term, where like so, if you're in a PR 76 00:04:16,920 --> 00:04:20,599 Speaker 2: you're probably representing a company or an organization or something 77 00:04:20,680 --> 00:04:24,359 Speaker 2: like that. A publicist is somebody who typically represents a 78 00:04:24,400 --> 00:04:30,080 Speaker 2: single person, an artist and author, a musician, something like that. 79 00:04:30,080 --> 00:04:34,520 Speaker 2: That's really the only definition I can find for a publicist, 80 00:04:34,920 --> 00:04:38,440 Speaker 2: and the job. The goal of the publicist is to 81 00:04:40,480 --> 00:04:43,800 Speaker 2: help maintain and promote the public image of that person 82 00:04:43,839 --> 00:04:44,560 Speaker 2: that they represent. 83 00:04:44,760 --> 00:04:45,239 Speaker 1: That's right. 84 00:04:45,320 --> 00:04:48,720 Speaker 2: Bye, having a good relationship with the media. 85 00:04:49,520 --> 00:04:50,839 Speaker 1: Yes, that's where it starts. 86 00:04:50,880 --> 00:04:51,840 Speaker 2: That's the publicist. 87 00:04:52,440 --> 00:04:55,160 Speaker 1: And by the way, that no such thing as bad publicity. 88 00:04:55,160 --> 00:04:57,839 Speaker 1: I tried to find the origin of that, and the 89 00:04:57,880 --> 00:05:01,520 Speaker 1: closest thing I could find was P. T. Barnum. But 90 00:05:01,560 --> 00:05:03,440 Speaker 1: I don't know if that's true. I don't think that's verified. 91 00:05:03,480 --> 00:05:04,760 Speaker 2: Well then say Mark Twain. 92 00:05:05,320 --> 00:05:06,680 Speaker 1: Yeah, PT Varnember Mark Twain. 93 00:05:06,960 --> 00:05:09,200 Speaker 2: Everybody says, oh it was a Mark Twain saying. 94 00:05:09,880 --> 00:05:12,840 Speaker 1: And I don't think that's even true anyway. I think 95 00:05:12,960 --> 00:05:13,400 Speaker 1: maybe that. 96 00:05:13,480 --> 00:05:15,839 Speaker 2: Used to be true, that it was a Mark Twain saying. 97 00:05:15,800 --> 00:05:18,200 Speaker 1: No, that no such thing as bad publicity. I think 98 00:05:18,200 --> 00:05:21,239 Speaker 1: at one point that may have been sort of true. Yeah, 99 00:05:21,320 --> 00:05:26,440 Speaker 1: these days there's clearly bad publicity. Sure, So you I 100 00:05:26,520 --> 00:05:30,320 Speaker 1: said the word flak earlier as a teaser. Apparently two 101 00:05:30,320 --> 00:05:35,359 Speaker 1: flak or a flack is a term originating from Gene Flak, 102 00:05:36,240 --> 00:05:39,920 Speaker 1: early movie publicist Hollywood. 103 00:05:39,400 --> 00:05:43,440 Speaker 2: And that's with the ck that's right flak to take. 104 00:05:43,560 --> 00:05:46,640 Speaker 2: Flack is named after a type of German gun in 105 00:05:46,680 --> 00:05:48,880 Speaker 2: World War Two, a German anti aircraft gun. 106 00:05:48,920 --> 00:05:51,440 Speaker 1: Two different things, but in this case it is a 107 00:05:51,480 --> 00:05:55,720 Speaker 1: pejorative term for publicists. They don't like it. 108 00:05:56,120 --> 00:05:56,960 Speaker 2: A PR flack. 109 00:05:57,240 --> 00:05:59,920 Speaker 1: Yeah, you shouldn't say that to someone that works in PR. No, 110 00:06:00,120 --> 00:06:04,640 Speaker 1: or call them a liar. They don't like that either. Yeah, yeah, 111 00:06:04,680 --> 00:06:06,400 Speaker 1: I looked it up. Apparently it means that, like, you 112 00:06:06,440 --> 00:06:10,520 Speaker 1: can't be trusted, you'll you'll do anything for money. That's 113 00:06:10,520 --> 00:06:12,640 Speaker 1: what a flack is to them. That's like they One 114 00:06:12,760 --> 00:06:16,719 Speaker 1: article I read said that's like calling a personal injury 115 00:06:16,760 --> 00:06:18,200 Speaker 1: attorney an ambulance chaser. 116 00:06:18,360 --> 00:06:20,239 Speaker 2: Yeah, just not a nice term, gotcha. 117 00:06:20,880 --> 00:06:26,000 Speaker 1: So there you have it. So a publicist, like you said, 118 00:06:26,520 --> 00:06:30,080 Speaker 1: works for their client to make them to get their 119 00:06:30,080 --> 00:06:33,599 Speaker 1: good deeds out and to if they don't have good deeds, 120 00:06:33,680 --> 00:06:36,040 Speaker 1: to spin things to make it look like they do. 121 00:06:36,279 --> 00:06:39,560 Speaker 2: Right. You know, here hold this baby lamb. Yeah, oh, 122 00:06:39,600 --> 00:06:40,160 Speaker 2: we take your. 123 00:06:40,040 --> 00:06:43,640 Speaker 1: Picture exactly, and then they get photographed later eating euros 124 00:06:44,520 --> 00:06:45,119 Speaker 1: down the block. 125 00:06:45,640 --> 00:06:48,080 Speaker 2: The two events were totally not connected. 126 00:06:48,320 --> 00:06:52,240 Speaker 1: No, So what they do is they pitch ideas to 127 00:06:52,600 --> 00:06:57,279 Speaker 1: the media and they probably have to be good writers themselves, 128 00:06:57,320 --> 00:07:02,000 Speaker 1: because a press release oftentimes is a starting point. But 129 00:07:02,160 --> 00:07:06,240 Speaker 1: press releases, as we know, can get lost in the 130 00:07:06,240 --> 00:07:07,800 Speaker 1: shuffle and never see the light of day. 131 00:07:07,960 --> 00:07:10,200 Speaker 2: Yeah, it seems like a huge wasted time. 132 00:07:10,400 --> 00:07:13,880 Speaker 1: It can be. But if you have a good publicist, 133 00:07:14,880 --> 00:07:18,200 Speaker 1: they will be well connected to the media to ensure 134 00:07:18,200 --> 00:07:21,200 Speaker 1: that that publicity blast is not lost. 135 00:07:21,040 --> 00:07:27,080 Speaker 2: Right exactly. So there's direction one, which is from the 136 00:07:27,080 --> 00:07:30,560 Speaker 2: publicist to the media, and the publicist is going to 137 00:07:30,640 --> 00:07:34,680 Speaker 2: have all these contacts with different entertainment reporters and business 138 00:07:34,720 --> 00:07:38,720 Speaker 2: reporters and anybody that could possibly run a story. Yeah, 139 00:07:38,880 --> 00:07:43,680 Speaker 2: anybody that could possibly run a story on their client, Right, 140 00:07:43,840 --> 00:07:48,520 Speaker 2: that's right. And they'll say, Billy Ray is going to 141 00:07:48,560 --> 00:07:49,400 Speaker 2: donate some money. 142 00:07:49,640 --> 00:07:50,720 Speaker 1: Why we pick it on him. 143 00:07:51,120 --> 00:07:52,920 Speaker 2: He just seems like the type who would donate a 144 00:07:52,960 --> 00:07:55,000 Speaker 2: bunch of money to a homeless shelter. Okay, and go 145 00:07:55,040 --> 00:07:57,720 Speaker 2: down there himself and help out. Great, so Billy Ray's 146 00:07:57,760 --> 00:08:00,080 Speaker 2: going to be down there. Plus it rolls off the 147 00:08:00,120 --> 00:08:04,560 Speaker 2: tongue Billy Ray. Sure, so why don't you send one 148 00:08:04,560 --> 00:08:07,920 Speaker 2: of your cover reporters down and let's get some coverage 149 00:08:07,920 --> 00:08:11,680 Speaker 2: for this. And since their friends, since these people have 150 00:08:11,840 --> 00:08:16,240 Speaker 2: worked together for decades, now this reporter and your publicist, 151 00:08:16,800 --> 00:08:19,920 Speaker 2: the reporter actually might respond and show up, or the 152 00:08:20,080 --> 00:08:24,440 Speaker 2: editor or the news producer, whoever the contact is. That's great, Like, 153 00:08:24,520 --> 00:08:27,720 Speaker 2: that's you hired a good publicist and now this story 154 00:08:27,760 --> 00:08:29,960 Speaker 2: is going to make it out there. That's right, because 155 00:08:30,200 --> 00:08:32,559 Speaker 2: they didn't just write up a press release with a 156 00:08:32,600 --> 00:08:35,440 Speaker 2: bunch of exclamation points in the headline and facts it 157 00:08:35,520 --> 00:08:39,240 Speaker 2: to every media outlet they can find a zero response. 158 00:08:39,320 --> 00:08:41,400 Speaker 1: Yes, so good. A publicist is only as good as 159 00:08:41,440 --> 00:08:46,000 Speaker 1: their relationships. I think the other way on that street 160 00:08:46,080 --> 00:08:48,760 Speaker 1: that you were talking about is from the journalists back 161 00:08:48,800 --> 00:08:52,040 Speaker 1: to the publicist. If they hear heard Billy Ray sires 162 00:08:52,080 --> 00:08:55,200 Speaker 1: Drenk a bucket a tequila and ran over a prostitute 163 00:08:55,200 --> 00:08:57,200 Speaker 1: with his car. They will then get in touch with 164 00:08:57,200 --> 00:09:01,360 Speaker 1: the publicist and then they go buddy, hey, we go 165 00:09:01,480 --> 00:09:02,280 Speaker 1: back a long way. 166 00:09:03,040 --> 00:09:04,000 Speaker 2: Would I lie to you? 167 00:09:04,120 --> 00:09:08,680 Speaker 1: What I lie to you? Uh So that's how that goes, 168 00:09:08,840 --> 00:09:14,040 Speaker 1: and they want they will be more forthcoming with people 169 00:09:14,040 --> 00:09:16,120 Speaker 1: who have It's a scratch your back, you scratch mind 170 00:09:16,160 --> 00:09:16,760 Speaker 1: type of scenario. 171 00:09:16,840 --> 00:09:19,160 Speaker 2: Yeah, like that reporter that actually showed up at the 172 00:09:19,200 --> 00:09:21,839 Speaker 2: homeless shelter and covered it and made a nice piece 173 00:09:21,880 --> 00:09:22,439 Speaker 2: and everything. 174 00:09:22,480 --> 00:09:23,320 Speaker 1: I'll give you the scoop. 175 00:09:23,480 --> 00:09:26,240 Speaker 2: When that guy calls, he's he's going to get the 176 00:09:26,240 --> 00:09:28,959 Speaker 2: better treatment from the publicist than somebody who ignored the 177 00:09:30,160 --> 00:09:30,880 Speaker 2: pitch before. 178 00:09:31,200 --> 00:09:34,960 Speaker 1: That's right, a lot of backscratching, a lot of backscratching. 179 00:09:35,080 --> 00:09:36,200 Speaker 2: He's in the machine. 180 00:09:36,679 --> 00:09:39,480 Speaker 1: I've seen a lot more women as publicists than men, 181 00:09:39,600 --> 00:09:41,400 Speaker 1: and I've always wondered why that's true. 182 00:09:41,559 --> 00:09:43,840 Speaker 2: I don't know that that is true. In researching this, 183 00:09:43,920 --> 00:09:46,560 Speaker 2: I saw about an equal amount. I really that as well, 184 00:09:47,000 --> 00:09:49,200 Speaker 2: but it seems like there's an equal amount these days. 185 00:09:49,240 --> 00:09:51,640 Speaker 1: It seems like every publicist I've ever known has been 186 00:09:51,679 --> 00:09:55,040 Speaker 1: a woman. And I just figured it's because women may 187 00:09:55,080 --> 00:09:58,360 Speaker 1: be more level headed and uh were able to like 188 00:09:58,679 --> 00:10:03,280 Speaker 1: smooth out a situation. It's some big dumb guy. Yeah, 189 00:10:03,600 --> 00:10:05,800 Speaker 1: but I guess the guys who were publicist aren't big 190 00:10:05,840 --> 00:10:08,240 Speaker 1: dumb guys like me. I'd be a bad publicist. 191 00:10:08,800 --> 00:10:11,840 Speaker 2: Oh yeah, So what would your response be if somebody 192 00:10:11,880 --> 00:10:15,840 Speaker 2: called to find out what stupid thing your your client 193 00:10:15,920 --> 00:10:17,720 Speaker 2: did or why they did some stupid thing. 194 00:10:17,800 --> 00:10:19,480 Speaker 1: Let's say, you know what, it's really none of your 195 00:10:19,520 --> 00:10:23,560 Speaker 1: business or bothers. Bad publicist? 196 00:10:23,840 --> 00:10:25,960 Speaker 2: Yeah, well that was something I ran across, as you know, 197 00:10:26,559 --> 00:10:31,199 Speaker 2: saying something like my client needs their privacy respected right now? 198 00:10:31,320 --> 00:10:34,400 Speaker 2: Sure would just immediately shut down a relationship that you've 199 00:10:34,400 --> 00:10:37,840 Speaker 2: cultivated over the years that you have to give as 200 00:10:37,920 --> 00:10:41,040 Speaker 2: a publicist. You are like, there has to be something 201 00:10:41,040 --> 00:10:45,120 Speaker 2: that you give, so you better have something that will 202 00:10:45,200 --> 00:10:50,480 Speaker 2: placate the reporter, but will also is probably not the truth, 203 00:10:50,920 --> 00:10:53,080 Speaker 2: because that reporter will go off and write the truth 204 00:10:53,120 --> 00:10:55,560 Speaker 2: about your client, and your client will have just gotten 205 00:10:55,679 --> 00:10:58,760 Speaker 2: horrible publicity because of you. So it's a balancing act. 206 00:10:58,840 --> 00:11:00,480 Speaker 1: Yeah, or they'll just say let me send you over 207 00:11:00,640 --> 00:11:04,480 Speaker 1: gift back from Fred Siegel. You like the last one, right, 208 00:11:07,120 --> 00:11:10,280 Speaker 1: But publish may also and it depends people that have 209 00:11:10,360 --> 00:11:14,640 Speaker 1: a staff of people working for them. Sometimes the lines 210 00:11:14,640 --> 00:11:18,160 Speaker 1: are blurred on who does what. But a publicist can 211 00:11:18,600 --> 00:11:23,400 Speaker 1: arrange interview requests and set all that stuff up. If 212 00:11:23,440 --> 00:11:25,760 Speaker 1: you have like a book tour, or you're a politician, 213 00:11:26,400 --> 00:11:28,560 Speaker 1: or your band with a new album coming out, they 214 00:11:28,640 --> 00:11:31,880 Speaker 1: might arrange all those interviews, in which case they are 215 00:11:32,520 --> 00:11:37,080 Speaker 1: prepping two things. They are prepping the interviewer saying you 216 00:11:37,120 --> 00:11:40,200 Speaker 1: can't ask about the bucket of tequila. If you want 217 00:11:40,200 --> 00:11:42,080 Speaker 1: this interview, i'll give it to you, but this is 218 00:11:42,120 --> 00:11:45,960 Speaker 1: off limits all these things. And then, as we've learned, 219 00:11:46,240 --> 00:11:49,160 Speaker 1: when we've had people work with us in publicity, they'll 220 00:11:49,160 --> 00:11:54,640 Speaker 1: be prepping you on as the interviewee. If they ask this, 221 00:11:54,640 --> 00:11:56,160 Speaker 1: this is how you should probably deal with it. 222 00:11:56,240 --> 00:11:58,760 Speaker 2: Don't answer that, Yeah, don't ridge back to what you 223 00:11:58,840 --> 00:11:59,760 Speaker 2: were saying before. 224 00:12:00,240 --> 00:12:04,920 Speaker 1: And my favorite thing ever are videos where celebrities walk 225 00:12:04,960 --> 00:12:07,720 Speaker 1: out of interviews because the interviewer has asked something they 226 00:12:07,720 --> 00:12:08,640 Speaker 1: weren't supposed to ask. 227 00:12:08,720 --> 00:12:09,040 Speaker 2: Yeah. 228 00:12:09,120 --> 00:12:12,480 Speaker 1: Those are great. Yeah, I just sit around watch those 229 00:12:12,480 --> 00:12:12,839 Speaker 1: all day. 230 00:12:13,240 --> 00:12:15,560 Speaker 2: Yeah, you can probably find a pretty good super cut 231 00:12:15,600 --> 00:12:16,000 Speaker 2: of them. 232 00:12:16,080 --> 00:12:19,199 Speaker 1: Yeah. Probably. So all right, well let's take a break 233 00:12:19,240 --> 00:12:21,760 Speaker 1: and when we come back, we will talk a little 234 00:12:21,800 --> 00:12:44,600 Speaker 1: bit about the skills you need as a publicist. All right, 235 00:12:44,880 --> 00:12:49,960 Speaker 1: we've mentioned lying, and you know, I joke, but for real, 236 00:12:50,040 --> 00:12:52,600 Speaker 1: if you want to be a publicist, you better have 237 00:12:52,640 --> 00:12:56,680 Speaker 1: a certain comfort level with stretching the truth and lying. Yeah, 238 00:12:56,679 --> 00:12:58,040 Speaker 1: because you're gonna have to do that. If you're not 239 00:12:58,040 --> 00:13:00,840 Speaker 1: comfortable with that, you shouldn't go into that line of work. Yeah, 240 00:13:01,000 --> 00:13:01,880 Speaker 1: is that safe to say? 241 00:13:02,040 --> 00:13:02,720 Speaker 2: I think very. 242 00:13:03,640 --> 00:13:07,040 Speaker 1: You need to be good with people and cultivate those relationships. 243 00:13:07,480 --> 00:13:08,400 Speaker 1: You need to be a good writer. 244 00:13:09,160 --> 00:13:10,880 Speaker 2: Well, not only do you have to be a good writer, 245 00:13:10,960 --> 00:13:12,840 Speaker 2: you have to be a good journalist. And a lot 246 00:13:12,880 --> 00:13:18,400 Speaker 2: of publicists have a background in journalism. Because I kept 247 00:13:18,480 --> 00:13:22,079 Speaker 2: running into this in this article and another article you sent. 248 00:13:23,080 --> 00:13:25,600 Speaker 2: The number one rule of being a publicist is to 249 00:13:25,679 --> 00:13:29,280 Speaker 2: think like a journalist. Even better than that is to 250 00:13:29,360 --> 00:13:31,200 Speaker 2: not only think like a journalist, but be able to 251 00:13:31,200 --> 00:13:34,360 Speaker 2: write like a journalist too, because as we kind of 252 00:13:34,400 --> 00:13:39,640 Speaker 2: demonstrated that, the publicist media relationship is a two way street. 253 00:13:40,880 --> 00:13:44,240 Speaker 2: The publicist needs the media to publicize in a flattering 254 00:13:44,280 --> 00:13:48,520 Speaker 2: manner their client, but the media needs a publicist because 255 00:13:48,840 --> 00:13:50,840 Speaker 2: they've got deadlines and they need to come up with 256 00:13:50,920 --> 00:13:55,000 Speaker 2: story ideas, and if something is brought to them, that's great, 257 00:13:55,080 --> 00:14:00,200 Speaker 2: that's good, But that media professional has a reputation to protect. 258 00:14:00,240 --> 00:14:04,200 Speaker 2: Be like, you know, Billy Ray Cyrus got off of 259 00:14:04,240 --> 00:14:06,520 Speaker 2: his couch and mailed a check for five hundred dollars 260 00:14:06,520 --> 00:14:07,920 Speaker 2: to a local homeless shelter. 261 00:14:08,120 --> 00:14:08,760 Speaker 1: Yeah, boring. 262 00:14:09,200 --> 00:14:11,040 Speaker 2: Yeah, and it came in a pressure release in a 263 00:14:11,080 --> 00:14:13,520 Speaker 2: fax machine. Yeah, that reporter is not going to have 264 00:14:13,559 --> 00:14:16,560 Speaker 2: a very good reputation. But if a publicist comes to 265 00:14:16,600 --> 00:14:20,720 Speaker 2: this reporter with a great headline, creative pitch a good 266 00:14:20,880 --> 00:14:24,720 Speaker 2: story that's tailored to that reporter, and they're beat and 267 00:14:25,200 --> 00:14:29,200 Speaker 2: even more than that, tailored to that reporter's audience. Yes, 268 00:14:29,400 --> 00:14:33,480 Speaker 2: there's a good likelihood the reporter will say I'm listening, right, 269 00:14:33,640 --> 00:14:35,840 Speaker 2: and that's just music to a publicist. 270 00:14:35,400 --> 00:14:37,160 Speaker 1: Hears sure, just to be listened to. 271 00:14:37,320 --> 00:14:39,320 Speaker 2: Yeah, that's when you throw it into fifth gear. 272 00:14:40,240 --> 00:14:43,360 Speaker 1: You can't be afraid of rejection. You've got to be 273 00:14:43,400 --> 00:14:46,760 Speaker 1: outgoing and you've got to take your licks because a 274 00:14:46,800 --> 00:14:49,080 Speaker 1: lot of your attempts are going to fail just by 275 00:14:49,160 --> 00:14:51,360 Speaker 1: nature of the job. So you can't get your feelings 276 00:14:51,360 --> 00:14:53,520 Speaker 1: all hurt. Yeah, you guess you could, but you don't 277 00:14:53,520 --> 00:14:55,760 Speaker 1: want to show that because then the journalists will be 278 00:14:55,800 --> 00:14:58,280 Speaker 1: like geez, Chuck's such a baby. 279 00:14:58,520 --> 00:14:59,920 Speaker 2: You are going to be eating a lot. 280 00:15:00,080 --> 00:15:02,560 Speaker 1: I didn't run the story, and he's complaining. 281 00:15:02,360 --> 00:15:05,440 Speaker 2: Crying when I saw him choking up in the bathroom. 282 00:15:06,120 --> 00:15:07,680 Speaker 1: While they may get a good laugh out of that, 283 00:15:07,920 --> 00:15:11,480 Speaker 1: probably won't want to work with you as much. You 284 00:15:11,560 --> 00:15:13,600 Speaker 1: got to be very patient, and you have to be 285 00:15:13,800 --> 00:15:18,360 Speaker 1: very flexible because if you're working for celebrities, it is 286 00:15:18,440 --> 00:15:19,680 Speaker 1: a very tough job. 287 00:15:19,800 --> 00:15:25,280 Speaker 2: That's another thing too, So you are your hours are basically. 288 00:15:24,880 --> 00:15:26,840 Speaker 1: All hours whenever you're needed. 289 00:15:27,120 --> 00:15:32,640 Speaker 2: Right, So, not only does your publicists frequently also have 290 00:15:32,760 --> 00:15:35,400 Speaker 2: to do other stuff or people associated with the publicist, 291 00:15:36,360 --> 00:15:39,280 Speaker 2: I have to do things like pick up things for 292 00:15:39,480 --> 00:15:43,280 Speaker 2: the client system. Yeah. 293 00:15:43,320 --> 00:15:43,640 Speaker 1: Sure. 294 00:15:45,280 --> 00:15:47,080 Speaker 2: In addition to that, like the higher up you go 295 00:15:47,120 --> 00:15:48,840 Speaker 2: on the food cham which you'll talk about in a minute. 296 00:15:50,160 --> 00:15:54,840 Speaker 2: The more that that client feels a okay with emailing 297 00:15:54,880 --> 00:15:58,480 Speaker 2: you at three in the morning saying like I need 298 00:15:58,520 --> 00:16:02,720 Speaker 2: to be reassured about my celebrity status or whatever, yeah, 299 00:16:02,760 --> 00:16:05,320 Speaker 2: and the publicist needs to respond, you're basically on call 300 00:16:05,360 --> 00:16:08,040 Speaker 2: all the time. Also, at three in the morning, your 301 00:16:08,080 --> 00:16:12,840 Speaker 2: client may have done something really horrifically stupid. Yes, and 302 00:16:13,120 --> 00:16:15,680 Speaker 2: some paparazzi caught it and now words starting to spread 303 00:16:15,760 --> 00:16:17,960 Speaker 2: and you're fielding calls from reporters at three in the 304 00:16:18,000 --> 00:16:21,480 Speaker 2: morning to get a statement on what your client did. 305 00:16:22,000 --> 00:16:24,880 Speaker 1: Yeah, I mean when Twitter came out, I remember thinking 306 00:16:24,880 --> 00:16:27,680 Speaker 1: at the time, like publicists aren't going to be around 307 00:16:27,680 --> 00:16:29,600 Speaker 1: anymore because people are doing this themselves. 308 00:16:30,040 --> 00:16:33,160 Speaker 2: Well, they've actually figured out ways to use Twitter. 309 00:16:32,960 --> 00:16:36,040 Speaker 1: Well, ways to use Twitter, but Twitter is also their 310 00:16:36,080 --> 00:16:40,600 Speaker 1: biggest security blanket as well. Because of Twitter, more and 311 00:16:40,640 --> 00:16:44,160 Speaker 1: more celebrities are saying really stupid things that the publicist 312 00:16:44,240 --> 00:16:45,640 Speaker 1: is then going to have to cover their tracks. 313 00:16:45,680 --> 00:16:46,480 Speaker 2: Yeah, that's a good point. 314 00:16:46,560 --> 00:16:48,200 Speaker 1: So they'll take down the tweet and then try and 315 00:16:48,200 --> 00:16:53,320 Speaker 1: spend that or just you know, the apology is always 316 00:16:53,400 --> 00:16:54,080 Speaker 1: very funny to me. 317 00:16:55,120 --> 00:16:57,000 Speaker 2: Awkward, Well, it's never like. 318 00:16:57,120 --> 00:17:00,920 Speaker 1: Did you hear about Chris Carter, the NFL guy. He's 319 00:17:00,960 --> 00:17:07,920 Speaker 1: a former NFL player wide receiver. Yeah, he is in 320 00:17:08,000 --> 00:17:11,840 Speaker 1: hot water this week because he spoke. Was hired by 321 00:17:11,840 --> 00:17:13,800 Speaker 1: the NFL to come in and speak to the rookies. 322 00:17:13,840 --> 00:17:16,000 Speaker 1: They often do that for guys that had been in 323 00:17:16,040 --> 00:17:17,600 Speaker 1: trouble to come in and say, don't do what I did. 324 00:17:17,880 --> 00:17:21,439 Speaker 1: It's scared straight, Yeah, sort of. And he said in 325 00:17:21,520 --> 00:17:24,800 Speaker 1: his talk to the Rookie Symposium said something about, you know, 326 00:17:24,840 --> 00:17:26,399 Speaker 1: if you get caught with you know, da da da 327 00:17:26,440 --> 00:17:28,600 Speaker 1: da da, just make sure you have a fall guy 328 00:17:28,800 --> 00:17:31,439 Speaker 1: on your team, like the guy in the car that's like, 329 00:17:31,520 --> 00:17:35,160 Speaker 1: it's my weed, wowly, And he got in big trouble 330 00:17:35,200 --> 00:17:40,399 Speaker 1: for that and his apology. His apology was like that 331 00:17:40,560 --> 00:17:42,720 Speaker 1: that's not the kind of advice I would ever give 332 00:17:42,800 --> 00:17:46,240 Speaker 1: young people. It's like, but that's the advice you exactly 333 00:17:46,320 --> 00:17:49,680 Speaker 1: gave young people, Like, how can you say that days later? 334 00:17:50,200 --> 00:17:54,520 Speaker 1: It's just so obvious. It's a forced, insincere apology. 335 00:17:54,960 --> 00:17:57,800 Speaker 2: So he either had a bad publicist, yeah, didn't listen 336 00:17:57,800 --> 00:18:01,000 Speaker 2: to his publicist, because part of the publicist job is 337 00:18:01,320 --> 00:18:04,680 Speaker 2: when you're going to make the statement, the public statement, 338 00:18:04,760 --> 00:18:08,639 Speaker 2: the public apology or whatever. Sure, the reasoning behind it, 339 00:18:08,720 --> 00:18:14,280 Speaker 2: the rationale, the wording of it, just the logic behind 340 00:18:14,320 --> 00:18:17,919 Speaker 2: the apology is probably going to be crafted by your publicists. 341 00:18:18,000 --> 00:18:20,800 Speaker 2: At least help they're going to help you with it. 342 00:18:21,119 --> 00:18:22,920 Speaker 2: At the very least they're going to want to help 343 00:18:22,960 --> 00:18:27,480 Speaker 2: you with it because they're probably scared stupid that you're 344 00:18:27,520 --> 00:18:28,440 Speaker 2: going to make it worse. 345 00:18:29,320 --> 00:18:31,560 Speaker 1: Right, And it sounds like there's a lot of crisis 346 00:18:31,600 --> 00:18:34,760 Speaker 1: management and that is a part of it. But publicists 347 00:18:34,840 --> 00:18:37,159 Speaker 1: also are just trying to cook up opportunities. 348 00:18:37,760 --> 00:18:39,960 Speaker 2: I think that that's way more the day to day. 349 00:18:40,040 --> 00:18:43,080 Speaker 1: Yeah, yeah, for sure, depending on the client, of course. 350 00:18:43,200 --> 00:18:43,440 Speaker 2: Sure. 351 00:18:43,960 --> 00:18:48,000 Speaker 1: But I remember our former boss Connell was in a 352 00:18:48,040 --> 00:18:52,600 Speaker 1: band years ago and I read online somewhere that his 353 00:18:52,800 --> 00:18:57,320 Speaker 1: band was went to Elton John's. Do you remember the story, 354 00:18:57,760 --> 00:19:01,200 Speaker 1: went to Elton John's house and spelled out their band 355 00:19:01,359 --> 00:19:03,440 Speaker 1: name and fire on his tennis court. 356 00:19:03,880 --> 00:19:04,000 Speaker 2: No. 357 00:19:04,160 --> 00:19:05,879 Speaker 1: I hadn't heard to try and get on his label 358 00:19:05,960 --> 00:19:06,359 Speaker 1: or something. 359 00:19:06,800 --> 00:19:08,320 Speaker 2: That's a great way to do it, I know. 360 00:19:08,359 --> 00:19:09,480 Speaker 1: And I went and asked him. I was like, dude, 361 00:19:09,520 --> 00:19:10,879 Speaker 1: I can't believe you guys did that, and he went, 362 00:19:11,000 --> 00:19:12,960 Speaker 1: we didn't do that. I was like no, and he 363 00:19:13,000 --> 00:19:15,400 Speaker 1: was like no, these are publicists made that up. It's 364 00:19:15,440 --> 00:19:17,800 Speaker 1: like nothing true about it. And he's like, no, they 365 00:19:17,840 --> 00:19:21,919 Speaker 1: completely fabricated that story. Huh as a publicity stunt that 366 00:19:22,080 --> 00:19:22,760 Speaker 1: never happened. 367 00:19:23,119 --> 00:19:25,639 Speaker 2: Huh. Yeah, So why even go to the trouble of 368 00:19:25,680 --> 00:19:28,240 Speaker 2: it where you can just release a story that says 369 00:19:28,240 --> 00:19:28,760 Speaker 2: that you did that. 370 00:19:28,920 --> 00:19:31,480 Speaker 1: Yeah. Isn't that amazing when something like that could so 371 00:19:31,560 --> 00:19:35,200 Speaker 1: easily be fact checked, like by calling Elton John. 372 00:19:35,720 --> 00:19:37,800 Speaker 2: Well, that's the other thing, like I don't have him 373 00:19:37,840 --> 00:19:40,320 Speaker 2: to call Elton John. You know, I don't know. So 374 00:19:40,480 --> 00:19:43,879 Speaker 2: I'm curious. I wonder how many media stories are just 375 00:19:43,920 --> 00:19:47,200 Speaker 2: totally fabricated matter of fact. I'd be you out there 376 00:19:47,200 --> 00:19:50,520 Speaker 2: in podcasts. Let us know if you know a media 377 00:19:50,600 --> 00:19:53,200 Speaker 2: story that was just totally fabricated that everybody takes his 378 00:19:53,320 --> 00:19:56,359 Speaker 2: fact right, we want to hear it. I love stuff 379 00:19:56,400 --> 00:19:56,720 Speaker 2: like that. 380 00:19:56,800 --> 00:19:59,840 Speaker 1: I do too, all right. We mentioned earlier that you 381 00:20:00,240 --> 00:20:03,640 Speaker 1: end up getting the laundry or dry cleaning as a publicist. 382 00:20:03,280 --> 00:20:05,120 Speaker 2: If you're the publicist intern. 383 00:20:05,320 --> 00:20:07,239 Speaker 1: Yeah, that's probably what's going to happen. Is you might 384 00:20:07,280 --> 00:20:08,879 Speaker 1: get asked to go get the laundry, and then you 385 00:20:08,880 --> 00:20:10,520 Speaker 1: will say, sure, I'll take care of that for you, 386 00:20:10,920 --> 00:20:12,520 Speaker 1: And then you will go down the chain until you 387 00:20:12,560 --> 00:20:15,760 Speaker 1: find the underling who was trying to be a publicist 388 00:20:15,880 --> 00:20:17,040 Speaker 1: who still does things like that. 389 00:20:17,760 --> 00:20:20,320 Speaker 2: Right. This person may or may not be in college, 390 00:20:20,359 --> 00:20:23,760 Speaker 2: but it's probably college age. That's something that I ran across. 391 00:20:24,119 --> 00:20:29,520 Speaker 2: If you want a career as a publicist, you do 392 00:20:29,600 --> 00:20:32,840 Speaker 2: not need to spend a single penny on higher education. Now, 393 00:20:33,200 --> 00:20:40,600 Speaker 2: the entire career of publicists begins as a hands on experience. Yeah, 394 00:20:40,600 --> 00:20:42,640 Speaker 2: you need to be in you need to be literate, 395 00:20:43,160 --> 00:20:46,719 Speaker 2: you need to probably have a knack for writing in 396 00:20:46,760 --> 00:20:51,080 Speaker 2: a journalistic way sure, and crafting good headlines and by 397 00:20:51,160 --> 00:20:55,080 Speaker 2: proxy good email subject lines. But you don't if you 398 00:20:55,160 --> 00:20:58,119 Speaker 2: have that already before college, you don't need to go 399 00:20:58,160 --> 00:20:58,760 Speaker 2: to college. 400 00:20:58,960 --> 00:21:01,760 Speaker 1: No, Like you can go in major in journalism or 401 00:21:01,760 --> 00:21:05,160 Speaker 1: communications or PR. But it's not like you get that diploma, 402 00:21:05,320 --> 00:21:06,760 Speaker 1: that PR diploma. 403 00:21:06,320 --> 00:21:08,560 Speaker 2: And you're going to get like some entry level job 404 00:21:08,600 --> 00:21:10,520 Speaker 2: as a publicist. Now you're still gonna have to work 405 00:21:10,520 --> 00:21:10,879 Speaker 2: your way out. 406 00:21:10,920 --> 00:21:13,000 Speaker 1: See it says right here, I have a PR degree, 407 00:21:13,040 --> 00:21:13,840 Speaker 1: So where's my job? 408 00:21:13,960 --> 00:21:14,160 Speaker 2: Right? 409 00:21:14,840 --> 00:21:18,560 Speaker 1: My advice is to skip college and go straight into 410 00:21:18,560 --> 00:21:21,760 Speaker 1: the workforce as early as you can, if this is 411 00:21:21,800 --> 00:21:22,439 Speaker 1: what you want to do. 412 00:21:22,640 --> 00:21:24,880 Speaker 2: You know, I feel and I hope that there is 413 00:21:24,960 --> 00:21:29,240 Speaker 2: becoming a bigger understanding that there are certain fields out there. 414 00:21:29,280 --> 00:21:32,000 Speaker 2: There are careers out there where you don't have to 415 00:21:32,040 --> 00:21:35,440 Speaker 2: go to college, and there are careers out there where 416 00:21:35,480 --> 00:21:37,920 Speaker 2: like you should go to a vocational school to learn 417 00:21:37,960 --> 00:21:41,680 Speaker 2: that trade. Yes, that college is not necessarily this end 418 00:21:41,680 --> 00:21:44,880 Speaker 2: all be all, that you have to spend money after 419 00:21:44,920 --> 00:21:47,280 Speaker 2: money after money to get a degree that might even 420 00:21:47,520 --> 00:21:49,320 Speaker 2: not be used in your field. 421 00:21:49,720 --> 00:21:51,399 Speaker 1: But I mean that didn't need a degree to do 422 00:21:51,440 --> 00:21:54,159 Speaker 1: what I'm doing. No one ever has to see it, right. 423 00:21:54,040 --> 00:21:56,480 Speaker 2: And this is a perfect example of that, Chuck, Like, 424 00:21:56,960 --> 00:21:59,320 Speaker 2: to be a publicist, you do not need a degree. 425 00:21:59,440 --> 00:22:02,479 Speaker 2: You need hands on experience. You need basically what amounts 426 00:22:02,520 --> 00:22:03,879 Speaker 2: to an apprenticeship. 427 00:22:04,080 --> 00:22:06,399 Speaker 1: That's right, Yeah, good way to say it. So go 428 00:22:06,480 --> 00:22:08,920 Speaker 1: in and get that job in the mailroom or as 429 00:22:08,960 --> 00:22:11,080 Speaker 1: an assistant or as an intern. 430 00:22:12,160 --> 00:22:13,879 Speaker 2: And it would be great if you still live at 431 00:22:13,880 --> 00:22:15,760 Speaker 2: your parents' house at this point, because you're going to 432 00:22:15,800 --> 00:22:18,600 Speaker 2: get paid like next to nothing, yes, and you're going 433 00:22:18,640 --> 00:22:19,880 Speaker 2: to be doing all the grunt work. 434 00:22:20,200 --> 00:22:20,520 Speaker 1: Yes. 435 00:22:20,560 --> 00:22:23,359 Speaker 2: But if you are, if you go in there with 436 00:22:23,440 --> 00:22:26,160 Speaker 2: your mindset to I'm going to learn this. I want 437 00:22:26,200 --> 00:22:28,879 Speaker 2: to learn this and move up, you're going to be 438 00:22:28,880 --> 00:22:30,120 Speaker 2: in the right environment for that. 439 00:22:30,200 --> 00:22:33,480 Speaker 1: Absolutely. Like we said, you might be picking up dry cleaning, 440 00:22:33,520 --> 00:22:37,000 Speaker 1: you're going to be returning a lot of phone calls, 441 00:22:37,119 --> 00:22:42,119 Speaker 1: drafting a lot of probably not so fun press releases. 442 00:22:42,440 --> 00:22:44,639 Speaker 2: That is graduated from the intern. 443 00:22:45,600 --> 00:22:48,400 Speaker 1: Yeah. Well, I'm talking about being like a junior assistant. 444 00:22:48,080 --> 00:22:49,800 Speaker 2: Right after you get hired on. 445 00:22:50,359 --> 00:22:52,840 Speaker 1: Yeah, yeah, yeah, and press releases that aren't like the 446 00:22:52,920 --> 00:22:56,080 Speaker 1: sexy ones. You know, you're not going to be writing 447 00:22:56,119 --> 00:22:58,760 Speaker 1: like the press releases for Billy Ray Cyrus. In other words, no, 448 00:22:58,960 --> 00:22:59,600 Speaker 1: those are sexy. 449 00:22:59,720 --> 00:23:02,439 Speaker 2: You'll be writing them for his dog. 450 00:23:03,080 --> 00:23:09,439 Speaker 1: Okay, you know sure, Freddy Freddie Cyrus, Freddy Freddy Cyrus. 451 00:23:09,480 --> 00:23:10,040 Speaker 2: Yeah, okay. 452 00:23:11,480 --> 00:23:15,000 Speaker 1: You are going to be handling your publicists that you 453 00:23:15,040 --> 00:23:19,399 Speaker 1: work for, their schedule, their contacts. You're going to be 454 00:23:20,359 --> 00:23:24,199 Speaker 1: putting together press kits and epk's electronic press kits and 455 00:23:24,240 --> 00:23:30,760 Speaker 1: blasting those out. Basically all of the nuts and bolts 456 00:23:30,880 --> 00:23:33,600 Speaker 1: of the job you're going to be doing as a 457 00:23:33,680 --> 00:23:38,280 Speaker 1: junior staff publicist or an assistant. Not a bad gig. 458 00:23:38,320 --> 00:23:40,240 Speaker 1: If that's what you want to do now, and if 459 00:23:40,240 --> 00:23:41,960 Speaker 1: you stick to it and you're get at it, you're 460 00:23:41,960 --> 00:23:43,880 Speaker 1: going to end up being a publicist. Right. 461 00:23:44,000 --> 00:23:46,520 Speaker 2: Not only are you getting the experience you need on 462 00:23:46,560 --> 00:23:50,040 Speaker 2: the job, you're also in a place where you're networking too, 463 00:23:50,280 --> 00:23:53,760 Speaker 2: because that is probably tied for first as far as 464 00:23:53,800 --> 00:23:55,960 Speaker 2: like thinking like a journalist goes. You need to be 465 00:23:56,040 --> 00:23:57,080 Speaker 2: a pretty good networker. 466 00:23:57,960 --> 00:23:59,639 Speaker 1: That's right, And you know what, let's take a break. 467 00:24:00,119 --> 00:24:04,000 Speaker 1: We will talk more about networking and some of the 468 00:24:04,040 --> 00:24:05,520 Speaker 1: skills you still need. 469 00:24:24,800 --> 00:24:29,760 Speaker 2: Can I make a confession. Yes, I'm possibly the worst 470 00:24:29,840 --> 00:24:34,320 Speaker 2: networker on the planet. You didn't have to tell me 471 00:24:34,440 --> 00:24:36,359 Speaker 2: that I'm really bad at it. 472 00:24:36,600 --> 00:24:37,639 Speaker 1: Yeah, it's not your bag. 473 00:24:38,040 --> 00:24:40,200 Speaker 2: It isn't Some people are good at networking. 474 00:24:40,320 --> 00:24:41,119 Speaker 1: That's pretty good at it. 475 00:24:41,160 --> 00:24:43,119 Speaker 2: You're good at networking, Yeah, because I enjoy it. 476 00:24:44,440 --> 00:24:49,800 Speaker 1: Yeah, And I don't consider it networking sounds like just 477 00:24:49,880 --> 00:24:53,160 Speaker 1: doing something to serve you in the end. I don't 478 00:24:53,200 --> 00:24:54,760 Speaker 1: look at it that way. I look at it as 479 00:24:54,800 --> 00:25:00,199 Speaker 1: like I enjoy making professional colleague, enjoy meeting and and 480 00:25:00,640 --> 00:25:04,119 Speaker 1: getting to know professional colleagues. Yeah, and then later on 481 00:25:04,240 --> 00:25:05,800 Speaker 1: if I can hit them up for something, If they 482 00:25:05,880 --> 00:25:07,840 Speaker 1: hit me up, that's great. But if not, it's just 483 00:25:08,160 --> 00:25:09,919 Speaker 1: something like gotcha, you know. 484 00:25:10,280 --> 00:25:14,400 Speaker 2: So, So the proper response to somebody when they come 485 00:25:14,440 --> 00:25:16,359 Speaker 2: and ask you for something, you're like, oh, I saw 486 00:25:16,440 --> 00:25:19,400 Speaker 2: this coming. Yeah, that's not the way to respond. 487 00:25:19,640 --> 00:25:20,119 Speaker 1: Probably not. 488 00:25:21,480 --> 00:25:23,680 Speaker 2: I'm trying to put myself out there a little more. 489 00:25:24,600 --> 00:25:26,440 Speaker 1: Oh yeah, yeah, why's that just? 490 00:25:27,320 --> 00:25:30,399 Speaker 2: I think that's a skill that everybody should have. Yeah, right, 491 00:25:30,600 --> 00:25:34,240 Speaker 2: instead of being like a misanthropic recluse, you know. 492 00:25:34,800 --> 00:25:38,119 Speaker 1: Put yourself out there. I agree. Well, one of the 493 00:25:38,160 --> 00:25:41,280 Speaker 1: skills that I don't think we pinpointed was networking without 494 00:25:41,320 --> 00:25:43,840 Speaker 1: seeming like you're networking, which is sort of the key 495 00:25:44,000 --> 00:25:45,119 Speaker 1: what I was just talking about. 496 00:25:45,240 --> 00:25:47,280 Speaker 2: And I think maybe that is it too, Like I 497 00:25:47,280 --> 00:25:49,800 Speaker 2: feel like networking is a task, whereas if I just 498 00:25:49,880 --> 00:25:55,760 Speaker 2: relaxed and enjoyed it and like just you know, communing 499 00:25:55,800 --> 00:25:59,200 Speaker 2: with a fellow human being, is that what it's all about. 500 00:25:58,960 --> 00:26:00,919 Speaker 1: That's all it is. That's so scary. 501 00:26:00,960 --> 00:26:02,920 Speaker 2: If I just took it like that, then I'm sure 502 00:26:02,920 --> 00:26:04,440 Speaker 2: it would be much more relaxing. 503 00:26:06,200 --> 00:26:10,480 Speaker 1: I read a blog and I sent it to you, 504 00:26:11,160 --> 00:26:14,120 Speaker 1: and I want to shout them out because they sonic 505 00:26:14,160 --> 00:26:20,280 Speaker 1: bids s and ic b id S. It's a blog 506 00:26:20,680 --> 00:26:23,160 Speaker 1: where they did an interview that was pretty insightful. 507 00:26:23,200 --> 00:26:26,359 Speaker 2: Actually they did a double interview, a. 508 00:26:26,400 --> 00:26:29,520 Speaker 1: Dual interview with Julie Lichtenstein of thirty seven Media and 509 00:26:29,560 --> 00:26:33,160 Speaker 1: Lily Golightly of Golightly Media. And I think they work 510 00:26:33,200 --> 00:26:37,560 Speaker 1: with bands and musical artists mainly. But it was super 511 00:26:37,600 --> 00:26:42,199 Speaker 1: insightful and they said just some little tidbits here, like 512 00:26:42,240 --> 00:26:46,040 Speaker 1: I was always curious how they get paid, and I 513 00:26:46,040 --> 00:26:49,800 Speaker 1: think if you're a publicist for a person and like 514 00:26:49,920 --> 00:26:52,400 Speaker 1: you were on retainer, then you just get a salary 515 00:26:53,480 --> 00:26:54,840 Speaker 1: or if you're a part of a firm that just 516 00:26:54,880 --> 00:26:57,320 Speaker 1: works with that person. But you can also just be 517 00:26:57,440 --> 00:26:58,440 Speaker 1: hired for a campaign. 518 00:26:58,920 --> 00:27:01,560 Speaker 2: Right, So, if you're a and you have gone to 519 00:27:01,600 --> 00:27:05,080 Speaker 2: the trouble of like going in and hiring a producer 520 00:27:05,160 --> 00:27:07,639 Speaker 2: to produce your albums, and like you've made a studio 521 00:27:07,760 --> 00:27:10,600 Speaker 2: quality album that you're proud of, you might want to 522 00:27:10,720 --> 00:27:14,639 Speaker 2: hit everybody up or gather around another two grand to 523 00:27:14,720 --> 00:27:18,480 Speaker 2: hire a publicist for a month to release that album. Correctly, 524 00:27:18,760 --> 00:27:21,960 Speaker 2: not a bad idea, no, And like just hiring a 525 00:27:21,960 --> 00:27:25,399 Speaker 2: publicist isn't going to automatically make it great. Like you 526 00:27:25,480 --> 00:27:27,920 Speaker 2: need to say, can we see some of the other 527 00:27:27,960 --> 00:27:31,200 Speaker 2: campaigns you've run, what are your ideas for this campaign? 528 00:27:32,080 --> 00:27:35,840 Speaker 2: Who have some of your clients been in the past, 529 00:27:36,359 --> 00:27:38,359 Speaker 2: what are what are what's some of the press that 530 00:27:38,400 --> 00:27:41,399 Speaker 2: you've gotten? You want? Yeah, you don't want to just 531 00:27:41,440 --> 00:27:44,920 Speaker 2: be like throw a darted a phone book. Do your 532 00:27:44,920 --> 00:27:47,200 Speaker 2: research because it's two grand and you're an up and 533 00:27:47,240 --> 00:27:50,080 Speaker 2: coming band and that's just that's not chump change. But 534 00:27:50,960 --> 00:27:53,600 Speaker 2: if you if you look at it as a wise investment, 535 00:27:53,640 --> 00:27:55,840 Speaker 2: and you do invest it wisely in a good publicist, 536 00:27:55,880 --> 00:27:57,920 Speaker 2: it could make a huge difference. 537 00:27:57,480 --> 00:28:02,840 Speaker 1: For you agreed this. Julie said that they try and 538 00:28:02,880 --> 00:28:06,560 Speaker 1: get out for major artists, three or four months ahead 539 00:28:06,560 --> 00:28:08,280 Speaker 1: of the release of the album is when they want 540 00:28:08,320 --> 00:28:10,520 Speaker 1: to start their job. So it's not like, hey, it 541 00:28:10,600 --> 00:28:13,800 Speaker 1: drops next week, let's think of some good ideas, you know, 542 00:28:13,800 --> 00:28:16,679 Speaker 1: they want some good lead time. And they said that 543 00:28:16,720 --> 00:28:22,200 Speaker 1: they like to work around goals if there if it's 544 00:28:22,200 --> 00:28:24,680 Speaker 1: like a tour, like for us going on our tour, 545 00:28:25,720 --> 00:28:30,200 Speaker 1: we don't have a publicist, no, but we have promoters 546 00:28:30,400 --> 00:28:32,800 Speaker 1: working with venues that sort of do the job of 547 00:28:32,840 --> 00:28:37,399 Speaker 1: a publicist as far as trying to sell tickets. But 548 00:28:37,600 --> 00:28:40,280 Speaker 1: if you are booking a tour and you have a publicist, 549 00:28:40,320 --> 00:28:42,400 Speaker 1: they're going to be the ones that are getting you 550 00:28:42,560 --> 00:28:46,320 Speaker 1: on the local radio stations, morning TV, getting you in 551 00:28:46,360 --> 00:28:51,240 Speaker 1: the local newspaper or alternative newspaper to get you some press. 552 00:28:52,400 --> 00:28:55,680 Speaker 2: And this is I mean, if you have like, this 553 00:28:55,760 --> 00:28:58,200 Speaker 2: is stuff you can do yourself. But one of the 554 00:28:58,240 --> 00:29:00,760 Speaker 2: things that you are hiring when you ira a publicist 555 00:29:00,840 --> 00:29:03,960 Speaker 2: is their context. Yeah, absolutely, Like you don't have the context, 556 00:29:04,080 --> 00:29:06,640 Speaker 2: you're just the band. One of the problems is you 557 00:29:06,840 --> 00:29:09,400 Speaker 2: are it's going to be tough for you to think 558 00:29:09,440 --> 00:29:13,080 Speaker 2: objectively like, you're not going to understand why every journalist 559 00:29:13,160 --> 00:29:15,480 Speaker 2: you talk to doesn't want to automatically do a long 560 00:29:15,520 --> 00:29:18,440 Speaker 2: form piece on how great your band is. Right, publicist 561 00:29:18,560 --> 00:29:23,080 Speaker 2: is going to be dispassionate enough, yeah, and removed enough 562 00:29:23,120 --> 00:29:26,120 Speaker 2: that they can see it objectively through a journalist's size, 563 00:29:26,120 --> 00:29:28,560 Speaker 2: and then pitch it in a way that's probably going 564 00:29:28,600 --> 00:29:31,960 Speaker 2: to get better more bites. 565 00:29:32,200 --> 00:29:33,880 Speaker 1: Yeah, that's a good way to put it. Because the 566 00:29:34,000 --> 00:29:36,840 Speaker 1: artist we've even experienced this as the ones who gets 567 00:29:36,880 --> 00:29:39,880 Speaker 1: their feelings hurt, saying like, oh man, you know they 568 00:29:39,960 --> 00:29:41,800 Speaker 1: interviewed us last time, why did they do it this time? 569 00:29:41,840 --> 00:29:44,720 Speaker 1: And they're always great about massaging the ego a little bit, 570 00:29:44,760 --> 00:29:46,560 Speaker 1: saying like it's okay, guys, it's no big deal. Yeah, 571 00:29:46,600 --> 00:29:52,080 Speaker 1: because that doesn't do much for us anyway. Lie, we 572 00:29:52,160 --> 00:29:53,959 Speaker 1: got this other thing that's better. Lie. 573 00:29:54,280 --> 00:29:54,440 Speaker 2: Right. 574 00:29:56,080 --> 00:29:57,880 Speaker 1: The other thing they're gonna be doing if they work 575 00:29:57,880 --> 00:30:00,200 Speaker 1: for you, they are going to be sending you weekly 576 00:30:00,320 --> 00:30:04,280 Speaker 1: or bi weekly reports on what's lined up, who passed 577 00:30:04,320 --> 00:30:09,040 Speaker 1: on stuff, who bit stuff like that, like they're keeping 578 00:30:09,040 --> 00:30:11,680 Speaker 1: you informed. Yeah, you're not just like in a black hole. 579 00:30:11,920 --> 00:30:13,920 Speaker 1: And some artists like to be well in touch on 580 00:30:13,960 --> 00:30:17,680 Speaker 1: that stuff, and some probably don't care about being bothered. 581 00:30:17,480 --> 00:30:22,520 Speaker 2: Right, you know, they just want to be on Conan Man. 582 00:30:23,440 --> 00:30:28,480 Speaker 1: Conan shot in Atlanta, fifteen minutes from our house where 583 00:30:28,520 --> 00:30:32,040 Speaker 1: we live. Yeah, and we couldn't get on Conan. And 584 00:30:32,120 --> 00:30:34,200 Speaker 1: it was while our TV show was debuting. 585 00:30:34,320 --> 00:30:38,520 Speaker 2: I know, you know, if you remind me, let's talk 586 00:30:38,600 --> 00:30:39,000 Speaker 2: Penny C. 587 00:30:39,240 --> 00:30:43,360 Speaker 1: Sansy Vieri, Yeah, from HuffPo. She is the author and 588 00:30:43,480 --> 00:30:47,480 Speaker 1: CEO of Marketing Experts, Inc. And she listed out nine 589 00:30:47,480 --> 00:30:49,480 Speaker 1: things that a good publicist does. 590 00:30:50,160 --> 00:30:53,280 Speaker 2: What's number one, Chuck, can you guess think like a journalist? 591 00:30:53,280 --> 00:30:55,840 Speaker 1: That's right, you already said that and you were right. 592 00:30:56,040 --> 00:30:59,120 Speaker 2: It's the number one rule. Number two rule is no 593 00:30:59,240 --> 00:30:59,760 Speaker 2: the rules. 594 00:31:00,840 --> 00:31:04,080 Speaker 1: Right, got to play within the game if you start, 595 00:31:04,360 --> 00:31:06,680 Speaker 1: and you can bend rules, but if you start breaking them, 596 00:31:07,240 --> 00:31:08,320 Speaker 1: people have a long memory. 597 00:31:08,720 --> 00:31:12,520 Speaker 2: Well here, yeah, if you go on and read, just 598 00:31:12,600 --> 00:31:18,320 Speaker 2: type the phrase rules of pitching and Publicity into your 599 00:31:18,320 --> 00:31:21,800 Speaker 2: favorite search engine and it will bring up apparently one 600 00:31:21,800 --> 00:31:23,920 Speaker 2: of the journalists. Things journalists like to do in their 601 00:31:23,960 --> 00:31:28,920 Speaker 2: downtime is write lengthy blog posts mocking pr and publicists 602 00:31:29,760 --> 00:31:33,360 Speaker 2: don't follow the rules of pitching. So one of the 603 00:31:33,440 --> 00:31:35,560 Speaker 2: rules is no phone calls. 604 00:31:36,480 --> 00:31:39,160 Speaker 1: You just don't use the phone all email. 605 00:31:39,400 --> 00:31:42,760 Speaker 2: Yeah, especially if you're cold calling people like I guess 606 00:31:42,800 --> 00:31:44,440 Speaker 2: if you have a relationship with somebody, you can pick 607 00:31:44,520 --> 00:31:47,480 Speaker 2: up the phone and call them, But you don't send 608 00:31:47,480 --> 00:31:52,200 Speaker 2: an email blast and then a day later follow up 609 00:31:52,240 --> 00:31:56,240 Speaker 2: on the email by phone. Apparently that's the worst thing 610 00:31:56,320 --> 00:31:56,840 Speaker 2: you can do. 611 00:31:57,200 --> 00:31:58,760 Speaker 1: Yeah, you don't want to bug people. 612 00:31:58,640 --> 00:32:01,640 Speaker 2: No, And it's very easy to come off as like 613 00:32:02,240 --> 00:32:04,400 Speaker 2: pestering a reporter as your publicist. 614 00:32:04,480 --> 00:32:04,840 Speaker 1: I bet. 615 00:32:05,040 --> 00:32:07,600 Speaker 2: So you need to know the rules, or your publicist 616 00:32:07,680 --> 00:32:08,600 Speaker 2: needs to know the rules. 617 00:32:09,040 --> 00:32:11,120 Speaker 1: Here's a good one that I didn't think about reading 618 00:32:11,160 --> 00:32:14,080 Speaker 1: outside of your market. I'm sure it's pretty easy to 619 00:32:14,240 --> 00:32:17,120 Speaker 1: just think of New York and LA, like, what else 620 00:32:17,160 --> 00:32:18,240 Speaker 1: do I need to know about? 621 00:32:18,320 --> 00:32:20,880 Speaker 2: Well, not even that. It's like if you're a. 622 00:32:20,800 --> 00:32:23,400 Speaker 1: Band outside of your industry, yeah, yeah, you. 623 00:32:23,360 --> 00:32:26,440 Speaker 2: Know, and just start to think of like, oh, well, 624 00:32:26,560 --> 00:32:30,320 Speaker 2: we actually sing this song about the oil industry, and 625 00:32:30,360 --> 00:32:33,600 Speaker 2: oil prices are going through the roofs, so maybe the 626 00:32:33,600 --> 00:32:35,560 Speaker 2: Today Show would want to talk to us about our song. 627 00:32:35,840 --> 00:32:37,200 Speaker 1: If it didn't think about that. 628 00:32:37,240 --> 00:32:41,840 Speaker 2: I'd be a great publicist a songwriter. I'm terrible at networking. 629 00:32:43,160 --> 00:32:45,680 Speaker 1: Google alerts. That's kind of a no brainer. I would 630 00:32:45,720 --> 00:32:50,120 Speaker 1: think understanding the importance of local media. That's a good 631 00:32:50,120 --> 00:32:52,800 Speaker 1: one because while your artist is not going to be 632 00:32:52,840 --> 00:32:57,840 Speaker 1: super stoked about appearing on Good Morning Toledo, Hey, if 633 00:32:57,840 --> 00:33:01,120 Speaker 1: there's a tie like you're from Toledo, you yeah, then 634 00:33:01,280 --> 00:33:03,320 Speaker 1: that's probably a smart thing to do because the local 635 00:33:03,400 --> 00:33:06,840 Speaker 1: media loves people that were from there that moved away. 636 00:33:06,800 --> 00:33:12,800 Speaker 2: Right, plus they still live there. Plus missus san Cvieri 637 00:33:13,080 --> 00:33:16,000 Speaker 2: makes this point, or miss sansy Vier sorry, makes this 638 00:33:16,120 --> 00:33:19,800 Speaker 2: point that you never know where a local contact is 639 00:33:19,800 --> 00:33:22,120 Speaker 2: going to end up. Sure might hit the big time. 640 00:33:22,200 --> 00:33:24,200 Speaker 1: It might work for USA today in a couple of months. 641 00:33:24,320 --> 00:33:27,720 Speaker 2: Yeah, it doesn't get bigger than that. And if they 642 00:33:27,760 --> 00:33:30,160 Speaker 2: if they hit the big time on their end and 643 00:33:30,240 --> 00:33:32,840 Speaker 2: they have you as like a contact, it could help 644 00:33:32,880 --> 00:33:33,640 Speaker 2: you out big time. 645 00:33:33,800 --> 00:33:36,800 Speaker 1: That's right. And then earlier you mentioned something about subject 646 00:33:36,800 --> 00:33:39,840 Speaker 1: lines for emails. I never really thought about this, but 647 00:33:41,440 --> 00:33:45,280 Speaker 1: Penny says, Can I call her Penny? You can't in 648 00:33:45,320 --> 00:33:46,720 Speaker 1: a first name basis. 649 00:33:46,360 --> 00:33:48,600 Speaker 2: I call her Miss SANSAVIERI okay. 650 00:33:48,880 --> 00:33:51,440 Speaker 1: Well, she says that crafting a subject line is one 651 00:33:51,440 --> 00:33:54,160 Speaker 1: of the most important things that you can do as 652 00:33:54,160 --> 00:33:57,960 Speaker 1: a publicist, and that they agonize over this and it 653 00:33:58,040 --> 00:34:02,040 Speaker 1: makes total sense with a glow of emails that people receive, 654 00:34:02,160 --> 00:34:07,360 Speaker 1: especially journalists, you want to grab their attention otherwise it's 655 00:34:07,360 --> 00:34:09,120 Speaker 1: just going to be bye by time. 656 00:34:09,280 --> 00:34:09,680 Speaker 2: Yeah. 657 00:34:10,120 --> 00:34:13,480 Speaker 1: So, but you also have to be redrafting, editing, tweaking, 658 00:34:13,600 --> 00:34:15,880 Speaker 1: she says. It's just like maddening how much you have 659 00:34:15,920 --> 00:34:16,239 Speaker 1: to do that. 660 00:34:16,360 --> 00:34:18,000 Speaker 2: Yeah, that would drive me crazy. 661 00:34:18,920 --> 00:34:22,239 Speaker 1: Yeah, because it's the minutia. So much importance on the minutia. 662 00:34:22,360 --> 00:34:25,319 Speaker 2: Yeah, but it's true, and you have to you have 663 00:34:25,400 --> 00:34:27,520 Speaker 2: to put a lot of thought into it. But you 664 00:34:27,640 --> 00:34:30,000 Speaker 2: also probably can't come off as having put too much 665 00:34:30,040 --> 00:34:32,719 Speaker 2: thought into it else it seems desperate, which you'll turn 666 00:34:32,760 --> 00:34:33,359 Speaker 2: somebody off. 667 00:34:33,719 --> 00:34:34,239 Speaker 1: Journalists. 668 00:34:34,280 --> 00:34:37,040 Speaker 2: Publicists want to kill journalists and vice versa. 669 00:34:37,280 --> 00:34:40,960 Speaker 1: Yeah, it sounds like a weird relationship for sure. Yeah, 670 00:34:41,000 --> 00:34:41,239 Speaker 1: you know. 671 00:34:41,600 --> 00:34:44,360 Speaker 2: And then also do you look up media leads? No, 672 00:34:44,800 --> 00:34:49,040 Speaker 2: So basically there's services out there where journalists say I 673 00:34:49,160 --> 00:34:52,840 Speaker 2: need a quote on I'm doing a piece on nuclear 674 00:34:52,880 --> 00:34:55,720 Speaker 2: fusion and I don't even know what that is, so yeah, source. 675 00:34:56,400 --> 00:35:01,440 Speaker 2: And then this this service that the the journalist calls 676 00:35:01,920 --> 00:35:04,680 Speaker 2: puts out like a daily or you know, maybe even 677 00:35:04,719 --> 00:35:08,120 Speaker 2: more than once a day newsletter blast to pr people 678 00:35:08,120 --> 00:35:11,439 Speaker 2: who pay for the service and then they go through 679 00:35:11,480 --> 00:35:13,920 Speaker 2: and say, oh, I've actually got a nuclear physicist on 680 00:35:13,920 --> 00:35:17,120 Speaker 2: my payroll, Yeah, and I'm going to connect him. 681 00:35:17,480 --> 00:35:22,520 Speaker 1: We've been connected that way before. Who when we had 682 00:35:22,520 --> 00:35:27,080 Speaker 1: different PR firms working for with us. At times they've 683 00:35:27,080 --> 00:35:28,919 Speaker 1: gotten in touch and say it said so and so 684 00:35:29,040 --> 00:35:32,319 Speaker 1: at SpaceX wants to know if you want to come 685 00:35:32,360 --> 00:35:34,080 Speaker 1: on and talk about this or when we did that 686 00:35:34,160 --> 00:35:37,279 Speaker 1: stuff on ABC about when the housing crisis hit. 687 00:35:37,480 --> 00:35:40,040 Speaker 2: Yeah, because we're financial experts. 688 00:35:40,200 --> 00:35:42,239 Speaker 1: Yeah, so stuff like that. Yeah, I guess it used 689 00:35:42,239 --> 00:35:43,719 Speaker 1: to come across our desk every now and then. 690 00:35:43,840 --> 00:35:48,719 Speaker 2: Well, there's subscription services that connect people through leads. From 691 00:35:48,719 --> 00:35:52,720 Speaker 2: what I'm seeing is Twitter is now filling that void 692 00:35:52,760 --> 00:35:55,400 Speaker 2: a lot where you can just search Twitter for the 693 00:35:55,480 --> 00:35:59,120 Speaker 2: hashtag h A ro O, help a reporter out, Yeah, 694 00:35:59,200 --> 00:36:02,440 Speaker 2: the reporters. And then also I guess there's a lot 695 00:36:02,480 --> 00:36:06,160 Speaker 2: of PR taste makers out there sure that are just 696 00:36:06,239 --> 00:36:10,279 Speaker 2: super connected and will basically tweet a lead And you 697 00:36:10,280 --> 00:36:12,000 Speaker 2: don't have to pay a thousand dollars a month for 698 00:36:12,040 --> 00:36:15,000 Speaker 2: that subscription service. You just follow certain people on Twitter, 699 00:36:15,320 --> 00:36:18,200 Speaker 2: and as a PR person, you might have somebody that's 700 00:36:18,239 --> 00:36:19,320 Speaker 2: a client that you connect. 701 00:36:20,160 --> 00:36:23,719 Speaker 1: Yeah, that whole new job of being an aggregator, a 702 00:36:23,800 --> 00:36:27,160 Speaker 1: curator like that. Yeah, like people do that and that's 703 00:36:27,200 --> 00:36:27,640 Speaker 1: all they do. 704 00:36:27,880 --> 00:36:30,799 Speaker 2: But we also live in an age where people are 705 00:36:30,800 --> 00:36:33,240 Speaker 2: famous for being famous. 706 00:36:33,680 --> 00:36:36,120 Speaker 1: Man, I need to take back a little bit my 707 00:36:36,480 --> 00:36:41,040 Speaker 1: tirade about liars. I think that what I'm talking about 708 00:36:41,040 --> 00:36:46,160 Speaker 1: are people publicists for like big celebrities and stuff like that. Like, 709 00:36:46,200 --> 00:36:50,440 Speaker 1: we've had publicists work with us, and about eighty percent 710 00:36:50,520 --> 00:36:53,280 Speaker 1: of the clients that they work with are like people 711 00:36:53,320 --> 00:36:55,240 Speaker 1: like us, where you don't have to like lie and spend. 712 00:36:55,320 --> 00:36:56,760 Speaker 2: Yeah, we're always on our best behavior. 713 00:36:56,840 --> 00:36:58,880 Speaker 1: Yeah, it's just you know, regular stuff like let me 714 00:36:58,920 --> 00:37:00,759 Speaker 1: find a good opportunity for you and connect you. And 715 00:37:01,440 --> 00:37:04,440 Speaker 1: so it's I was overstating, and I think that's just 716 00:37:04,520 --> 00:37:07,600 Speaker 1: the far edge of the celebrity end of things. Gotcha, 717 00:37:09,120 --> 00:37:11,200 Speaker 1: because I just got to thinking about what if they're listening. 718 00:37:11,239 --> 00:37:12,880 Speaker 1: I don't want them to think I didn't think they 719 00:37:12,880 --> 00:37:15,120 Speaker 1: were doing a good job. He did a great job. 720 00:37:15,520 --> 00:37:17,240 Speaker 2: We'll wait to back off of that one, Chuck. 721 00:37:17,640 --> 00:37:20,400 Speaker 1: I got one more little thing on Jim Moran. 722 00:37:20,760 --> 00:37:27,720 Speaker 2: Moran Jesus said moron m o n I think Moran, Well, 723 00:37:28,200 --> 00:37:29,680 Speaker 2: not the way the friends say Moron. 724 00:37:30,800 --> 00:37:33,960 Speaker 1: He is was known as the master of the publicity 725 00:37:34,040 --> 00:37:37,200 Speaker 1: stunt back in the day, like he did things. What 726 00:37:37,239 --> 00:37:40,160 Speaker 1: his big thing was to take a saying and try 727 00:37:40,200 --> 00:37:44,040 Speaker 1: and disprove it, like for a company. So he literally 728 00:37:44,040 --> 00:37:46,360 Speaker 1: went to Alaska on behalf of ge to sell a 729 00:37:46,400 --> 00:37:49,799 Speaker 1: refrigerator to well, it says an Eskimo, but I guess 730 00:37:49,800 --> 00:37:53,560 Speaker 1: an Inuit just what you would say today. He walked 731 00:37:53,560 --> 00:37:56,040 Speaker 1: a bowl through a china shop in New York City. 732 00:37:56,239 --> 00:37:58,600 Speaker 1: How that go is a stunt? I think they broke 733 00:37:58,640 --> 00:38:02,000 Speaker 1: some things. He got on a horse for a politician 734 00:38:02,160 --> 00:38:06,520 Speaker 1: and changed directions mid stream on the horse, like rode 735 00:38:06,520 --> 00:38:08,680 Speaker 1: it through a river and changed directions. Yeah, like you 736 00:38:08,760 --> 00:38:13,000 Speaker 1: can do this. And then in nineteen fifty nine, for 737 00:38:13,040 --> 00:38:15,640 Speaker 1: the premiere of The Mouse that Roared, the Great Peter 738 00:38:15,760 --> 00:38:19,440 Speaker 1: Sellers movie, he opened an embassy. Remember the movie was 739 00:38:19,440 --> 00:38:23,120 Speaker 1: about a small country that declared war in a big country. 740 00:38:23,000 --> 00:38:25,799 Speaker 2: Because they wanted to declare war on the US and 741 00:38:25,840 --> 00:38:28,160 Speaker 2: then surrender and then get financial aid from around the 742 00:38:28,280 --> 00:38:30,000 Speaker 2: world because their economy. 743 00:38:30,080 --> 00:38:32,480 Speaker 1: But they ended up winning or something. Wasn't that it? 744 00:38:33,280 --> 00:38:35,840 Speaker 1: He opened an embassy in Washington for a mythical country. 745 00:38:35,920 --> 00:38:39,160 Speaker 2: Yeah. Nice, speaking of By the way, I finally saw 746 00:38:39,280 --> 00:38:42,400 Speaker 2: doctor Strangelove. Oh, really great movie. 747 00:38:42,160 --> 00:38:46,000 Speaker 1: One of the best. It's up there for sure, one 748 00:38:46,040 --> 00:38:46,960 Speaker 1: of the best satires. 749 00:38:47,040 --> 00:38:48,400 Speaker 2: Let's say it is a great movie. 750 00:38:48,640 --> 00:38:51,640 Speaker 1: Great movie. And Peter Seller's man. 751 00:38:51,600 --> 00:38:55,000 Speaker 2: Just he did great. But also I mean, like George C. 752 00:38:55,160 --> 00:38:56,120 Speaker 2: Scott was amazing. 753 00:38:56,360 --> 00:38:58,080 Speaker 1: He was amazing. And the guy I can't remember his 754 00:38:58,160 --> 00:39:00,200 Speaker 1: name that played the colonel or whatever. 755 00:39:00,320 --> 00:39:01,640 Speaker 2: The one who lost his marbles. 756 00:39:01,719 --> 00:39:03,239 Speaker 1: Yeah, yeah, he was. He was so good. 757 00:39:03,719 --> 00:39:09,000 Speaker 2: Everybody was, uh, slim Slim Chills or Slim Pickens, Slim 758 00:39:09,040 --> 00:39:13,960 Speaker 2: Pickens Chills. Yeah, there's chili. Chill Wills was another, Like 759 00:39:14,120 --> 00:39:19,640 Speaker 2: what country Western actor Chill Wills? I think is his name, 760 00:39:19,840 --> 00:39:22,320 Speaker 2: Chill Wills. You'd recognize him if you saw his face, Okay, 761 00:39:23,360 --> 00:39:27,440 Speaker 2: Chill Wills, All right, of course. Chill Wills makes an 762 00:39:27,440 --> 00:39:30,560 Speaker 2: appearance in the How Publicist episode. 763 00:39:30,280 --> 00:39:32,240 Speaker 1: You got anything else? No, I got nothing else. 764 00:39:32,080 --> 00:39:35,200 Speaker 2: Thank goodness. If you want to know more about publicists, 765 00:39:35,280 --> 00:39:36,960 Speaker 2: you can type this word in the search bar at 766 00:39:37,000 --> 00:39:40,200 Speaker 2: HowStuffWorks dot com. And I said search parts was time 767 00:39:40,239 --> 00:39:40,959 Speaker 2: for listening to mail. 768 00:39:43,400 --> 00:39:45,279 Speaker 1: I did have one more thing, Well, what was it 769 00:39:45,400 --> 00:39:48,359 Speaker 1: that movie America's Sweethearts? Did you ever see that? With 770 00:39:48,480 --> 00:39:49,120 Speaker 1: John Cusack? 771 00:39:49,239 --> 00:39:50,880 Speaker 2: And I know what you're talking about. 772 00:39:50,800 --> 00:39:53,840 Speaker 1: Billy Crystal has played a publicist, a pain in the 773 00:39:53,920 --> 00:39:55,240 Speaker 1: butt Hollywood couple. 774 00:39:55,680 --> 00:40:00,960 Speaker 2: Oh best, best portrayal of a publicist on Seinfeld? The 775 00:40:01,000 --> 00:40:04,440 Speaker 2: mom from that seventies show, Remember she played Seinfeld's publicist. 776 00:40:05,120 --> 00:40:05,799 Speaker 1: Oh she was. 777 00:40:06,120 --> 00:40:09,040 Speaker 2: Yeah, she tried to get the airline pilot kicked out 778 00:40:09,040 --> 00:40:11,480 Speaker 2: of Jerry's show and he ended up getting right. Right. 779 00:40:12,239 --> 00:40:17,160 Speaker 2: I think it's the one where Kramer's at JFK or LaGuardia. 780 00:40:17,200 --> 00:40:19,560 Speaker 2: He's making bets on arrivals and he ends up using 781 00:40:19,560 --> 00:40:21,719 Speaker 2: the son of Sam Mailbag as collateral. 782 00:40:22,239 --> 00:40:22,439 Speaker 1: Right. 783 00:40:23,320 --> 00:40:26,040 Speaker 2: Great episode. But the mom from that seventies show played 784 00:40:26,080 --> 00:40:27,440 Speaker 2: Jerry's publicist. 785 00:40:27,120 --> 00:40:30,160 Speaker 1: Kitty Yeah, who was also in Friends? 786 00:40:31,080 --> 00:40:31,919 Speaker 2: What was she friend? 787 00:40:32,080 --> 00:40:37,360 Speaker 1: She played Phoebe's half brother. Giovanni Ribisi played his girlfriend 788 00:40:37,440 --> 00:40:40,400 Speaker 1: or wife. Oh yeah, which is a weird, fucking mismatched couple. 789 00:40:40,520 --> 00:40:44,080 Speaker 1: That's odd, and I think they were. They got her 790 00:40:44,120 --> 00:40:48,280 Speaker 1: to be a surrogate for them, Okay, when Lisa Kudro 791 00:40:48,360 --> 00:40:49,680 Speaker 1: got pregnant in real life. I think that's how they 792 00:40:49,680 --> 00:40:50,160 Speaker 1: handled it. 793 00:40:50,400 --> 00:40:51,840 Speaker 2: We have watched a lot of teams. 794 00:40:54,160 --> 00:40:59,600 Speaker 1: All right, I'm gonna call this one. We were actually right, 795 00:40:59,800 --> 00:41:02,719 Speaker 1: and this lady was nice at a gender party. How's 796 00:41:02,760 --> 00:41:05,319 Speaker 1: that for a subject life? Okay, hey, guys, have a 797 00:41:05,320 --> 00:41:07,040 Speaker 1: little story. I was at a small dinner party where 798 00:41:07,040 --> 00:41:12,360 Speaker 1: the host was making his own sea salt. The topic 799 00:41:12,360 --> 00:41:15,400 Speaker 1: about It's one of those dinner parties. The topic of 800 00:41:15,480 --> 00:41:17,319 Speaker 1: kosher salt came up, so I dropped a fact from 801 00:41:17,320 --> 00:41:20,400 Speaker 1: Your Salt episode that kocher salt is actually just salt 802 00:41:20,440 --> 00:41:22,400 Speaker 1: used for drawing blood out of meat to make it kosher, 803 00:41:22,440 --> 00:41:25,680 Speaker 1: not salt blasts by a rabbi, and the fellow guest disagreed, 804 00:41:25,680 --> 00:41:28,400 Speaker 1: to which I responded, I'm quite sure about this. The 805 00:41:28,400 --> 00:41:30,960 Speaker 1: host then said raise your hand if you're Jewish, and 806 00:41:31,000 --> 00:41:33,799 Speaker 1: the guy that disputed me raised his hand felt rather 807 00:41:33,840 --> 00:41:37,640 Speaker 1: embarrassed while he explained to me what kosher means and 808 00:41:37,680 --> 00:41:40,880 Speaker 1: that salt also goes through the same kosher process that 809 00:41:40,920 --> 00:41:44,239 Speaker 1: would ever explain how I backed down and didn't try 810 00:41:44,320 --> 00:41:46,200 Speaker 1: to defend the fact that I just told. It's not 811 00:41:46,239 --> 00:41:48,759 Speaker 1: that I doubted you, guys, though I jokingly said I'd 812 00:41:48,800 --> 00:41:51,160 Speaker 1: write an email to complain, but it's because a peel 813 00:41:51,280 --> 00:41:55,080 Speaker 1: is disrespectful to correct someone on their own heritage. Good move. Yeah, 814 00:41:55,160 --> 00:41:58,120 Speaker 1: I also didn't want to start any petty debate with 815 00:41:58,160 --> 00:42:00,960 Speaker 1: someone at someone else's dinner party also a good move, 816 00:42:01,880 --> 00:42:03,840 Speaker 1: So I decided to take in the embarrassment while he 817 00:42:03,880 --> 00:42:06,319 Speaker 1: was explaining what koscher is at the same time eating 818 00:42:06,360 --> 00:42:09,919 Speaker 1: a spite of pasta with turizo. I hope you find 819 00:42:09,920 --> 00:42:11,759 Speaker 1: this amusing. Please keep up the good work. If you 820 00:42:11,800 --> 00:42:13,200 Speaker 1: read on the show, please give a shout out to 821 00:42:13,280 --> 00:42:15,359 Speaker 1: my friend Amber who introduced me to the show. And 822 00:42:15,360 --> 00:42:19,440 Speaker 1: that is from Chloe to say, so. 823 00:42:19,440 --> 00:42:22,160 Speaker 2: Wait a minute, Chuck, were we right and the guy 824 00:42:22,239 --> 00:42:22,600 Speaker 2: was wrong? 825 00:42:22,920 --> 00:42:25,120 Speaker 1: We were right? The Jewish guy was wrong because I 826 00:42:25,120 --> 00:42:27,360 Speaker 1: looked it up today just to be sure. Yeah, and 827 00:42:27,520 --> 00:42:31,480 Speaker 1: apparently kosher salt is kosher because in fact, they said 828 00:42:31,520 --> 00:42:33,560 Speaker 1: it should be called koshering salt. 829 00:42:33,640 --> 00:42:33,799 Speaker 2: Yeah. 830 00:42:33,880 --> 00:42:35,800 Speaker 1: Yeah, because it's used to make things kosher. It is 831 00:42:35,840 --> 00:42:37,120 Speaker 1: not the salt itself that's kosher. 832 00:42:37,239 --> 00:42:39,960 Speaker 2: It would have kept Chloe out of that kind of situation. Chloe, 833 00:42:40,000 --> 00:42:43,719 Speaker 2: it sounds like you have a lot of tact and dignity. Yes, 834 00:42:43,760 --> 00:42:46,120 Speaker 2: and exratulations on that. It sounds like, yeah, the guy's 835 00:42:46,160 --> 00:42:48,000 Speaker 2: a bit of a blow hard. I'm not ruining the 836 00:42:48,040 --> 00:42:48,720 Speaker 2: dinner party. 837 00:42:49,360 --> 00:42:54,000 Speaker 1: So that is from Chloe in Sydney, Australia. 838 00:42:54,200 --> 00:42:56,640 Speaker 2: Thank you if you want to get in touch with us. 839 00:42:57,040 --> 00:42:59,120 Speaker 2: We want to hear about all of your misadventures out 840 00:42:59,160 --> 00:43:01,680 Speaker 2: there based on Stuff you Should Know. You can send 841 00:43:01,760 --> 00:43:04,840 Speaker 2: us an email to Stuff Podcast at HowStuffWorks dot com and, 842 00:43:04,920 --> 00:43:06,759 Speaker 2: as always, joined us at our home on the web, 843 00:43:07,000 --> 00:43:10,920 Speaker 2: Stuff Youshould Know dot com. 844 00:43:11,040 --> 00:43:13,920 Speaker 1: Stuff you Should Know is a production of iHeartRadio. For 845 00:43:14,000 --> 00:43:18,200 Speaker 1: more podcasts my heart Radio, visit the iHeartRadio app, Apple Podcasts, 846 00:43:18,320 --> 00:43:20,160 Speaker 1: or wherever you listen to your favorite shows.