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Speaker 1: It's one day when I say, like I have kick

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Speaker 1: return touchdowns, but when I talk about winning someone in

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Speaker 1: a house, it stops everyone, Like what, I remember the touchdown?

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Speaker 1: But I remember the call because obviously it, you know,

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Speaker 1: sticks with you. When the guy you know scores a

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Speaker 1: touchdown and somebody gets a house, somebody opened the front door.

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Speaker 1: Stephen's coming down. Oh yeah, oh yeah, it was. It

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Speaker 1: was a big deal. And for that to actually happen,

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Speaker 1: it was almost like surreal. Hey, let's theme a promotion

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Speaker 1: around one of the most exciting plays in an NFL game, touchdowns,

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Speaker 1: a player taking it to the house. I mean, what's

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Speaker 1: the chances of, you know, actually happening. Just leading up

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Speaker 1: to it, I'm nervous as crap the whole beginning of

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Speaker 1: the game. I told Dartssy, I said, that's the guy

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Speaker 1: that's gonna wint us a house. I called my parents

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Speaker 1: to tell them. My dad did not believe. We've done

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Speaker 1: a lot of great promotions. You know, we've given away cars,

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Speaker 1: we've given away season tickets, we've given away cash, but

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Speaker 1: we've never given away at home. How about our boy

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Speaker 1: Dave Johnson, he want a new house? Wow? How awesome

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Speaker 1: is that? Congratulations, Davement. You ought to go out and

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Speaker 1: buy a lot of your ticket today too, Maybe you

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Speaker 1: could double up. The media went down and got a

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Speaker 1: big beer. I said, it's unreal. I just want a house,

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Speaker 1: and he's like, this one's on the house. That must

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Speaker 1: have been the best tasting beer ever. As a couple

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Speaker 1: of Cardinals fans from Surprise Arizona got the surprise of

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Speaker 1: their lives. Welcome in Everyone to Cardinals Folk Tales. The

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Speaker 1: Hyphen Wins a House presented by seventy two sold where

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Speaker 1: we go in depth into Cardinal's history all time anecdotes

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Speaker 1: through the recollections and memories of those who lived in or,

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Speaker 1: in my case, those who covered it. My name is

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Speaker 1: Paul KELVC, Cardinal's sideline reporter. Call it the House that

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Speaker 1: Larad built. Full name Lamarad Stevens Holland, nickname the Hyphen

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Speaker 1: who in two thousand and ten took a kickoff return

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Speaker 1: to the House for a house A long shot win

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Speaker 1: by a long shot player. I wasn't underdog and I

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Speaker 1: gave everything I had, really said, the hole to his role,

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Speaker 1: and he started his role. Sure it's great when a

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Speaker 1: first round pick does it, but when you're a late

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Speaker 1: round pick. It's pretty cool to be a part of that. Yeah,

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Speaker 1: pretty cool when the smallest player on the field, the

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Speaker 1: hyphen plays such a huge role in adding an exclamation

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Speaker 1: point to a big Cardinals win. As his kick return

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Speaker 1: paid big returns and thrust one lucky couple into the spotlight.

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Speaker 1: It as my fifteen hats of fame right there. Oh.

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Speaker 1: I was like, Oh, he did his job. We won

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Speaker 1: a house. It's one of the best known Saints in football.

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Speaker 1: To the house, the end zone, took it to the hall,

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Speaker 1: to the house, to the house, to the house, baby,

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Speaker 1: But in two thousand and ten, to the Cardinals marketing department.

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Speaker 1: To the house meant which fan might get keys to

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Speaker 1: a house, a real house that they were giving away.

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Speaker 1: The odds were long, but in Laad Stephen's Holleing, the

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Speaker 1: fan contest had a player who could relate. He'd already

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Speaker 1: defied the odds and the sound. I could never do

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Speaker 1: it because the most side. That's an extremely emotional la

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Speaker 1: Rode on draft night two thousand and nine, a final round,

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Speaker 1: seventh round draft pick of the Cardinals, number two forty

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Speaker 1: overall out of Pittsburgh, listed at five foot seven, one

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Speaker 1: hundred eighty pounds. He was replaced in college as a

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Speaker 1: starter at hit by Lashawn McCoy, a future Pro Bowl

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Speaker 1: running back. So all la Rod wanted was a chance

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Speaker 1: a team. I'm ready to go train right now. Man.

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Speaker 1: I just I can't wait to come in and just

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Speaker 1: do it. I can't for the Lard was coming to

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Speaker 1: Arizona from Western Pa, a football stronghold. Although a greater

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Speaker 1: Johnstown High school, he competed in football, baseball, wrestling, and track.

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Speaker 1: Here's former Cardinals teammates kicker j feely in five time

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Speaker 1: Pro Bowl safety Adrian Wilson. Lard was a guy who

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Speaker 1: was very soft spoken, but he gave you everything that

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Speaker 1: he had. He worked as hard as he could. He

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Speaker 1: was a spark plug on the field. He let his

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Speaker 1: play do the talking for him. You know, he didn't talk.

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Speaker 1: He wasn't going to brag about himself. He wasn't gonna

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Speaker 1: be the one out there talking trash anybody else. He

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Speaker 1: was quiet. He was another quiet guy, super confident, though tough.

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Speaker 1: You know, he didn't he didn't make a lot of

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Speaker 1: noise on getting touches or anything like that. I thought,

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Speaker 1: you know, he maximized his ability in terms of how

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Speaker 1: how big he was. I thought, I thought he made

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Speaker 1: a huge impact on games when you see a guy

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Speaker 1: that doesn't have the stereotypical height and you know the

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Speaker 1: physical attributes, but he see him be able to six

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Speaker 1: see in the NFL with you know these huge giant players.

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Speaker 1: For me, I was root for a guy like that.

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Speaker 1: I wasn't underdog, and I gave everything I had, every

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Speaker 1: play that I had, just for an opportunity to be

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Speaker 1: on the fifty three my rookie year, and I knew

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Speaker 1: I was gonna have to do it on special teams.

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Speaker 1: Make it hard for him to get rid of me,

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Speaker 1: and his personal game plan worked. He did make it

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Speaker 1: very hard on the coaches and on defenders. Nobody gonna

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Speaker 1: catch on. Lard Stephens Hauling picked off for a turn touchdown.

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Speaker 1: He's gone fifty fourty thirty twenty ten five touchdown. Lard

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Speaker 1: Stephens Howling takes it home. Laards Stevens Hauling hit the

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Speaker 1: seam going one hundred miles an hour, and I mean

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Speaker 1: nobody was gonna catch him. He was one on one

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Speaker 1: with Ryan Longwell before you get say lickety jingle, Laard

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Speaker 1: could run now clocking up four four one forty and

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Speaker 1: he was tough earning the pit Iron Man Award or

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Speaker 1: enough the seventh round Rookie made it tough for coaches

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Speaker 1: to forget his name, all three parts of it, including

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Speaker 1: his hyphenated last name that resulted in his nickname, the hyphen.

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Speaker 1: The hyphen. That's what they call him, the hyphen Laar

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Speaker 1: Rod Stephens Howling l Rod Stephen's Holly. The hyphen strikes again,

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Speaker 1: and we're all glad that the hyphen got traction, because

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Speaker 1: that meant the other potential nickname from Cards radio analyst

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Speaker 1: Ron Wolfley had a short shelf life because well, somebody

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Speaker 1: light a match. It's stunk Davis tock down down the

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Speaker 1: sideline the popcorn Partwood. That is a great play. The

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Speaker 1: Rod Stephens Hollick not a great nickname, especially for a

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Speaker 1: player who made the two thousand nine NFL All Rookie Team,

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Speaker 1: But his greatest impact was still to come. In two ten.

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Speaker 1: Remember to sign up at any Lunar Holmes community for

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Speaker 1: a chance to win a new home courtesy of led

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Speaker 1: our Homes and take it to the house promotion. Really,

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Speaker 1: the genesis was this great idea of hey Let's theme

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Speaker 1: a promotion around one of the most exciting plays in

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Speaker 1: an NFL game, a player taking it to the house,

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Speaker 1: especially on the opening kickoff, and if that happens, we're

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Speaker 1: going to give away at home. That's Steve Ryant, longtime

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Speaker 1: Cardinal Senior VP of Business Development. Now remember offseason planning

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Speaker 1: in the NFL isn't just for coaches in GMS. The

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Speaker 1: business department had their own MVP, Larad Stevens Holland we

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Speaker 1: felt like going into the season with this promotion that

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Speaker 1: you know, there's a better than average chance that this

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Speaker 1: may actually happen. Every time he touched the ball, he

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Speaker 1: always had a feeling that he could take it to

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Speaker 1: the house. There's that phrase again. But who how could

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Speaker 1: a fan win a house? Any consumer or Cardinal fan

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Speaker 1: could sign up for the promotion. So Lenar Holmes had

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Speaker 1: various homes sales centers throughout the marketplace, and so you

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Speaker 1: could go into a Lnar home sales center and register

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Speaker 1: for the promotion. It didn't cost you anything. You just

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Speaker 1: sign up, sign up, you know why not? So we did,

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Speaker 1: and it's like two weeks later she called and said, Hey, Dave,

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Speaker 1: you guys want a chance to win a house. You

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Speaker 1: get to go to the game and were. I was like, cool,

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Speaker 1: so you were jumping up and down. Yeah, I was

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Speaker 1: like good. I mean I was excited for the game,

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Speaker 1: and I was like, wow, yeah, the house for the

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Speaker 1: a bonus. Yeah, that's Dave Johnson and his wife Darcy,

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Speaker 1: remembering the old adage you can't win if you don't play.

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Speaker 1: But wait, there's more. Just winning tickets to the Cardinals

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Speaker 1: two thousand and ten home opener was exciting enough, especially

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Speaker 1: when Lennar included field passes to watch pregame warm ups. Well,

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Speaker 1: the sideline was just we went down to watch the

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Speaker 1: warm up and we were ten feet from the players.

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Speaker 1: I don't know a whole lot about football, so I

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Speaker 1: went there and I was just excited to be down

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Speaker 1: by the field where they were warming up, and I

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Speaker 1: could actually see how big all the players really were.

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Speaker 1: I'd never seen them in person before. And I sort

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Speaker 1: of pointed out because I knew who was a returner,

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Speaker 1: and I told Darcy, I said, that's the guy that's

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Speaker 1: gonna wint us a house. I was joking, of course,

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Speaker 1: but she's like, oh, okay, that sounds good. At that

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Speaker 1: point before kickoff, it was a good laugh, right because realistically,

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Speaker 1: what were the chances that the kickoff would even be

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Speaker 1: returned at all. Mine was doubt because Janikowski was a

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Speaker 1: kicker and he usually boots it out of the end zone.

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Speaker 1: So we were just there kind of just for the

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Speaker 1: fun of, you know, the game, and kind of my

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Speaker 1: things like we win, we win. If we don't, it's

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Speaker 1: it's probably not gonna happen. Just leading up to it,

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Speaker 1: I'm nervous as crap the whole beginning of the game.

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Speaker 1: Can't even fill my fingers until I touched the ball

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Speaker 1: for the first time. And and that's the dream. That's

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Speaker 1: what you want to do, is be able to take

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Speaker 1: it to the house. And la Rod had been there

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Speaker 1: and done that a ninety nine yard return in two

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Speaker 1: thous nine against the Titans. Laar Rod Stephens Howling his

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Speaker 1: first kickoff return for a touchdown. He's as dangerous as

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Speaker 1: anybody in the NFL. The Rod Stevens Holley. LaRod was

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Speaker 1: a great player and a really fantastic kick returner. He

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Speaker 1: had actually returned a kick for a touchdown the year before,

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Speaker 1: and it was not the opening kick, but he had

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Speaker 1: returned one. So he always every time he touched the ball,

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Speaker 1: he always had a feeling that he could take it

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Speaker 1: to the house. So we felt like going into the

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Speaker 1: season with this promotion that you know, there's a better

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Speaker 1: than average chance that this may actually happen. Lenar Holmes

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Speaker 1: take it to the House promotion. If the Cardinals returned

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Speaker 1: the opening kickoff for a score, Dave Johnson gets a

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Speaker 1: new home. Courtesy of Lenar Holmes. Go to Acy Cardinals

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Speaker 1: dot com for more. That was the on air read

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Speaker 1: from Voice of the Cardinals play by play announcer Day Pash.

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Speaker 1: Moments before the Raiders, Sebastian Janikowski, a rare first round

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Speaker 1: pick as a kicker, tied up the football. You want

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Speaker 1: to get the game started on a good note. Return

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Speaker 1: this kick and rip it. Janikowski booting it away from

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Speaker 1: the thirty yard line and waiting for to Stephen's howling

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Speaker 1: on the goal line. Runs right to the ten, to

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Speaker 1: the fifteen to twenty breaks of tackle, twenty five, thirty

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Speaker 1: thirty five kicker to beat boarding, Stephens howling nearsight quickly

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Speaker 1: at the cording at the thirty. At the twenty, somebody

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Speaker 1: open the road door. Stephen's howlings coming in fard goals

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Speaker 1: opening kick off. You know, play like that bam. It

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Speaker 1: gets everybody going, the crowds into it, sidelines into it.

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Speaker 1: You're fired up, you know, and that obviously a lot

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Speaker 1: of times leads to a victory. So and just specially

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Speaker 1: to be able to start a game that way. I

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Speaker 1: remember this was a middle return we have, and knowing

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Speaker 1: that I had to beat the guy from the outside,

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Speaker 1: he was going to be the only one free, saw

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Speaker 1: it open up. And when I saw the kicker, I

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Speaker 1: knew I couldn't make the mistake of trying to cut

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Speaker 1: back before it, because I've tried that before in my

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Speaker 1: career and it didn't work out too well. So I

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Speaker 1: just tried to beat on with speed. I recall seeing

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Speaker 1: him get up to the thirty yard line. He dodged

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Speaker 1: a few players and I'm thinking, all right, we're gonna

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Speaker 1: have a good field position to start, and then next

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Speaker 1: you know, he's crossing the fifty yard line and all

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Speaker 1: he has to beat is the kicker. And at that

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Speaker 1: point I felt like, wow, we're gonna give away a house,

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Speaker 1: and everyone say you've probably not let Janikowski catch you.

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Speaker 1: When I got like I could never leave that one

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Speaker 1: down if he would have caught me on the sideline,

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Speaker 1: like I knew if I beat him, I was going

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Speaker 1: to score. I just knew I had to beat him

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Speaker 1: with speed. And once I saw him die, I knew

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Speaker 1: it was over, you know. For Sebastian Janikowski, like all

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Speaker 1: of a sudden, he's like, oh no, I gotta make

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Speaker 1: a play. And if you knew Sebastian, he didn't want

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Speaker 1: to tackle at all. He made a valiant effort, but

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Speaker 1: Larade just ran right by him. And there's no worse

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Speaker 1: feeling than being on the ground looking up and seeing

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Speaker 1: a guy like running towards the end zone looking down

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Speaker 1: from the broadcast booth with a bird's eye view from

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Speaker 1: start to finish. Dave Pash, I think I said something

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Speaker 1: along the lines of somebody opened the door, a Rod

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Speaker 1: Stevens howling is coming in, somebody opened the front door,

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Speaker 1: Stephen's holes coming out. I knew about the tie in

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Speaker 1: with the house, so I was trying to be a

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Speaker 1: good broadcaster and fitted and I remember the touchdown, but

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Speaker 1: I remember the call because obviously it, you know, sticks

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Speaker 1: with the winning The guy, you know, scores a touchdown

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Speaker 1: and somebody gets a house. So it's pretty cool. The

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Speaker 1: Johnsons win the house and the entire stadium erupts, and

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Speaker 1: so I feel like all of our fans got to

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Speaker 1: participate sort of vicariously through the Johnsons, and that's what

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Speaker 1: really made the promotion great. It was comprehensive, it was universal.

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Speaker 1: They won the house, but everybody who was there felt

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Speaker 1: like they were part of it. So that's really what

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Speaker 1: made it great. How about our boy Dave Johnson? He

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Speaker 1: won a new house. The Cardinals returned the opening kickoff

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Speaker 1: for a touchdown as the Lenar Holmes take it to

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Speaker 1: the house promotion and Dave Johnson wins a house. Wow,

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Speaker 1: how awesome is that? Congratulations Dave Johnson. You know you

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Speaker 1: didn't know if you were dreaming. I mean, it was

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Speaker 1: just surreal moment. It was like, no way this happened.

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Speaker 1: Had no clue about it. I think when I got

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Speaker 1: into the locker room, maybe even at halftime, someone set

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Speaker 1: it in the locker room like you just want a

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Speaker 1: family a house. I was just like, what what I

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Speaker 1: called my parents to tell them? My dad did not

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Speaker 1: believe me. Well, I immediately went down and got a

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Speaker 1: big beer and the guy that was serving to bear

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Speaker 1: I said, I showed it a stop. I'm a jumble

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Speaker 1: trial It's like, it's unreal. I just won a house

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Speaker 1: and he's like, this one's on the house, and so

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Speaker 1: he gave me a beer and it was. It was

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Speaker 1: pretty cool. So not only did Dave win a house,

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Speaker 1: but he got a beer on the house, plus a

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Speaker 1: shout out from the head coach. On our postgame radio interview,

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Speaker 1: how about a fan won a house courtesy of Lnar

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Speaker 1: on the opening kickoff return one under two yards for

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Speaker 1: a touchdown, and Dave Johnson wins himself a Lenar house.

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Speaker 1: How about that? Congratulations Dave. You ought to go out

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Speaker 1: and buy a lottery ticket to day too, Maybe you

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Speaker 1: could double up. That's ed coach Ken Wizzen on after

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Speaker 1: the Cardinals beat the Raiders in a game that started

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Speaker 1: with the mistackle by kicker Sebastian Janikowski and then ended

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Speaker 1: on another miss thirty two yard field goal attempt for

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Speaker 1: Janikowski to win the game. Here's the snap ball down,

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Speaker 1: the kick is on the way. Look good invested. Yeah,

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Speaker 1: we're tried to give it away. We're tried to We

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Speaker 1: put it out an handle. That's all that matter. That's

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Speaker 1: an excited and exhumerant. Carrie Rhodes, former Cardinals safety because

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Speaker 1: remember Janikowski had a nineteen in a row from that distance.

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Speaker 1: So there were two wins that day. The Cardinals win

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Speaker 1: the game twenty four twenty three, but again the Johnson's

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Speaker 1: won a house and soon there were as many cameras

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Speaker 1: around as an NFL game. Following week, they had a

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Speaker 1: schedule for like CBS News and ABC News and then

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Speaker 1: NBC down to their practice or so. After we got

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Speaker 1: to meet Larad, he gave us a ball. It wasn't

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Speaker 1: the ball, but it was a ball, so it was

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Speaker 1: he signed it, so I s don't have that ball. Yeah,

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Speaker 1: it was very exciting to meet though. I remember they're

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Speaker 1: so nice and I don't think I stopped smiling the

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Speaker 1: whole time, just just knowing that I could do that

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Speaker 1: for someone. I told him I got to give you

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Speaker 1: a hug, and he said, okay. He was really receptive.

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Speaker 1: He was a nice, nice guy. They were an awesome couple, um,

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Speaker 1: and they were just so happy, so happy to be

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Speaker 1: here that I remember the press conference back there and

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Speaker 1: on the practice field it was it was just awesome. Yeah,

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Speaker 1: our dog's gonna be hyphen so he's got a place

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Speaker 1: to stay forever now. So yeah, it was a kind

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Speaker 1: meeting the new neighbors where the housewarming gift was the

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Speaker 1: house itself speaking up, how did that work exactly? Well?

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Speaker 1: That Johnson's had their choice of various Lenar locations around

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Speaker 1: Arizonas they offered us, what was it mesa Glendale and

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Speaker 1: we said, well, remember, build it right by the stadium

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Speaker 1: so we always know that's where it happened, and then

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Speaker 1: we can pick out any lot we wanted. Basically, it

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Speaker 1: was like buying a house and doing all the upgrades.

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Speaker 1: It was fun to watch the whole building process from

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Speaker 1: the dirt, having the house go up, and then seeing

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Speaker 1: the finished product before we sold it. We did really

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Speaker 1: fix it up nights, and after renting it out for

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Speaker 1: a few years, the Johnson's ended up selling. But there

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Speaker 1: was still a question outstanding from Laurent what did the

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Speaker 1: cardinals and Lenar really think? I always wanted to know

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Speaker 1: what they felt like after it happened. Was there in

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Speaker 1: a shorts policy? Like were they mad at me? When

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Speaker 1: you run a promotion of this magnitude, you wanted to

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Speaker 1: be successful, you want the fans to win, So no, Lard,

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Speaker 1: they weren't mad. In fact, Steve Ryan, VP of business

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Speaker 1: explains it was good business for the partner of Lenar Homes.

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Speaker 1: It was great for them too, because the swarm of

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Speaker 1: media activity that followed after the game and the following

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Speaker 1: week was incredible for them. So they had a chance

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Speaker 1: to really promote their brand and their product. And really

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Speaker 1: it was a win win for Lenar, for the fans

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Speaker 1: and for the Cardinals. But Rod Stevens Holly hit the

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Speaker 1: whole going one hundred miles an hour and you're not

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Speaker 1: gonna catch stiping. For the fans, now they realize, wow,

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Speaker 1: you know, real people actually do win these prizes. It's

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Speaker 1: not just like a lottery. And to connect it with

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Speaker 1: such an exciting play on the field during the game

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Speaker 1: really brought it all home. I don't know, it's still

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Speaker 1: fun to tell the story. A lot of people still

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Speaker 1: remember it when you when you're when you mentioned it

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Speaker 1: like what you want to on a house and ale. Yeah,

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Speaker 1: let's take it to the Hollas Challenge. And everyone wants

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Speaker 1: to know about it and loves talking about loads hearing

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Speaker 1: about it. It's a very special moment in my career. Well,

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Speaker 1: maybe you just takes a long shot to know and

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Speaker 1: deliver on a long shot. When you tell somebody just

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Speaker 1: met the kind of thing that you're making it out

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Speaker 1: for and then you thank goodness for YouTube because you

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Speaker 1: bring up YouTube. It it's amazing. It makes it that

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Speaker 1: much better that I have my kids to show that,

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Speaker 1: like I want someone a house before and they're like what, Like,

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Speaker 1: did you win the house? They're like, no, I didn't

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Speaker 1: win a house for myself, but I want a family

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Speaker 1: a house, and it's it's a great feeling to know

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Speaker 1: that I did that. And what a great story there

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Speaker 1: you have it. Cardinals, Folk Tales, the Hype and Wins

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Speaker 1: the House presented by seventy two sold a Deep Die

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Speaker 1: and Larad Stevens Howling taking it to the House won

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Speaker 1: a house for a couple of lucky Cardinals fans. For

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Speaker 1: producer Jim Momohundro, I'm Paul KELBC. We'll leave you with

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Speaker 1: a couple of final thoughts from Steve Ryan and Dave Johnson.

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Speaker 1: We've done a lot of great promotions. You know, We've

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Speaker 1: given away cars, we've given away season tickets, we've given

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Speaker 1: away cash, but we never given away at home and

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Speaker 1: here we are talking about it threw years later, so

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Speaker 1: you know it was special. I'm like the only person

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Speaker 1: anybody's ever met, that's one of house