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Speaker 2: What is one sect all of us are looking to

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Speaker 2: invest in over the next year that is essentially inflation

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Speaker 2: proof and recession proof For.

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Speaker 3: Me, absolutely without a shadow of a doubt, healthcare and

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Speaker 3: leading player in that space.

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Speaker 4: Eli Lilly, I'm from Indiana.

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Speaker 3: I have a ton of friends that work in Indianapolis,

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Speaker 3: work at Lily, but anyone who is familiar, they are

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Speaker 3: my leading player in that space. So if we look

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Speaker 3: at the growth, even because there was a lot of

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Speaker 3: companies that did well post COVID in a healthcare space

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Speaker 3: but not mainly have done as well as Eli Lilly.

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Speaker 3: If we go back to twenty fourteen, the stock was

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Speaker 3: at fifty dollars and seventy eight cent. It's at three

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Speaker 3: hundred and seventeen dollars now and twenty seven cent. And

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Speaker 3: they've continuously had stable growth, stable gains and technically they've

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Speaker 3: had maybe one bad month since twoy and eleven. One

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Speaker 3: bad month, and it's it's Eli Lily is one of

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Speaker 3: those companies, like Tim Duncan, is underappreciated because it's not

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Speaker 3: the flashes. It's like, well, I don't have a cure

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Speaker 3: for corona in two days, and if you drink this

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Speaker 3: tea with this Elderberry syrup, right, They've consistently throughout shout

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Speaker 3: out to everybody who likes Elderberry. It helped me when

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Speaker 3: I had COVID. Thank you so far. But when I

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Speaker 3: am looking at healthcare companies that have consistent growth and

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Speaker 3: a stock that I never lose sleepover Eli.

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Speaker 4: Lily is the lead player that I would draft that

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Speaker 4: is inflation and recession proof.

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Speaker 2: Ah.

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Speaker 5: Man, you know what I wrote too, because I figured

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Speaker 5: you'd probably say healthcare, But I had healthcare.

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Speaker 4: And the number one reason I.

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Speaker 5: Wrote it was because people always going to get sick,

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Speaker 5: Like that's something that it doesn't matter recession and not.

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Speaker 5: People always going to get sick, people always going to

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Speaker 5: need treatment, people always going to need medicine that will

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Speaker 5: it doesn't matter what the financial climate is. And so

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Speaker 5: you have Lily on, of course, I know you would,

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Speaker 5: but I wrote down a few others. I had CVS

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Speaker 5: on there, just just the strong companies Johnson and Johnson

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Speaker 5: obviously five hours and so what they did and like

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Speaker 5: one of these slept on companies that nobody really thinks about, Walgreens, right,

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Speaker 5: Like people are always gonna need treatment, They're gonna need

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Speaker 5: their medicine, They're gonna need to get it from somewhere.

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Speaker 4: These are just solid companies.

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Speaker 5: So I had healthcare, but also had agriculture in there

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Speaker 5: as well, right, And I spoke about it kind of

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Speaker 5: on when we are at the breakfast club, like what

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Speaker 5: is these one of these recession proof areas and I'm like, well,

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Speaker 5: are we always gonna need food?

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Speaker 4: Yeah? And then based on the conversation, one of the

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Speaker 4: you know, the conversation.

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Speaker 5: We had as made even more evident, like I'm glad

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Speaker 5: this came up, and I'm like, wait, we're always gonna

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Speaker 5: need food, right, we should be looking at the commodities

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Speaker 5: or looking at companies.

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Speaker 4: And I spoke about it.

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Speaker 5: I talked about Kellogg's, I talked about Campbell, like these

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Speaker 5: are just steady companies that are consistent no matter the

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Speaker 5: economic climate, because we're always going to need food. So agriculture, healthcare.

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Speaker 5: I knew he was gonna say healthcare, so that's why

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Speaker 5: I came up with another one. But sometimes the right

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Speaker 5: answer is the one that we unanimously agree upon. So

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Speaker 5: for everyone listening, we both agreed on healthcare. Please write

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Speaker 5: that down.

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Speaker 3: If you're looking for something outside of tech that probably

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Speaker 3: I won't say it should be the second industry or

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Speaker 3: sector that you're looking to invest in for sure.

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Speaker 4: Right.

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Speaker 2: So yeah, I'll actually go a different direction with this conversation,

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Speaker 2: and I'm gonna give him some insight to that conversation

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Speaker 2: that we.

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Speaker 6: Had on Saturday.

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Speaker 2: On Sunday, hit you I'm gonna hit you out with

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Speaker 2: something that what Jay said, I'm hit you out with

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Speaker 2: some something that could change your life up. Very insightful

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Speaker 2: insight that was given to us about seller's market and

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Speaker 2: bias market. There's only there's there's two types of markets

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Speaker 2: in this world, sellers market in the bias market and

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Speaker 2: the gentleman Kaisa. So say, we'll call him who who

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Speaker 2: is giving us this this this talk? And you know,

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Speaker 2: I was talking to him and I'm like, all right,

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Speaker 2: you know, He's like, I only want to be in

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Speaker 2: in seller's market. I don't want to be in a

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Speaker 2: bias market.

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Speaker 4: What do you what do you me?

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Speaker 2: Like, all, let me explain it to you in the

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Speaker 2: way that you can probably understand. He's like, when you

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Speaker 2: go to a gas station, have you ever seen anybody

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Speaker 2: negotiate the prices of gas at the gas station? I

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Speaker 2: know I've never seen it before. Right, whatever it is,

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Speaker 2: you just pay it. He's like, like, where we live in,

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Speaker 2: the light company is called Connetison. Like Connetisin they give

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Speaker 2: you your light bill and you pay it, and if

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Speaker 2: you don't pay it, then they cut your lights off. Yes,

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Speaker 2: gas certain things that's just not negotiable and even once

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Speaker 2: so far they say, you know, even luxury items has

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Speaker 2: become a seller's market, where like Louis Vaton, you haven't

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Speaker 2: seen a sell rolex. You're not negotiating prices of a rolex.

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Speaker 2: You just buy it if you can buy. If you're

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Speaker 2: either you need an invitation to buy, yeah, if you're

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Speaker 2: even lucky enough to even get one. In reverse, the

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Speaker 2: seller the seller's market. The buyer's market is like a

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Speaker 2: flea market. So like you go to a flea market,

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Speaker 2: somebody has a painting for one hundred dollars, you say,

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Speaker 2: I got fifty dollars for you. You settle on on

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Speaker 2: seventy five or people, you know, you're always doing discounts

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Speaker 2: and different things of that nature, and fifty percent off sales,

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Speaker 2: stuff like that. That's more of a buyer's market because

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Speaker 2: now the buyer is in control. And he was saying

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Speaker 2: that that's not really sustainable and it's not something that

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Speaker 2: you want to be in as a business owner. So

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Speaker 2: we had a whole half an hour conversation about that,

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Speaker 2: and he was saying that, you know, he didn't he

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Speaker 2: doesn't really he's not even really a big fan of.

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Speaker 6: The stock market.

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Speaker 2: But he did say two stocks and specifically that he

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Speaker 2: thought were sell it with buyers with sellers market, he said,

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Speaker 2: selling market.

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Speaker 4: And which one where they were shot?

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Speaker 6: Please enlighten us. We may have heard of Apple, yes,

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Speaker 6: and Microsoft.

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Speaker 3: Mike right there, like put Microsoft right here? Put then yes,

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Speaker 3: please do.

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Speaker 2: So he explained. He explained why he thought that Apple

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Speaker 2: and Microsoft fit in that category, and he was like,

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Speaker 2: you know, Apple has become such a such a necessity

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Speaker 2: of life. He kind of compared it to He was like, no,

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Speaker 2: you have to like food is a necessity, transportation on

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Speaker 2: certain levels of necessity. Light is a necessity. He's like,

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Speaker 2: your cell phone has become a necessity. Yes, like it's

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Speaker 2: the most affordable, it's not negotiable. And especially when they

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Speaker 2: have when you add in all their verticals, they are

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Speaker 2: in a seller's market and they can constantly increase their prices.

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Speaker 2: They can do whatever they want, and they really have

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Speaker 2: no other alternative in mass to erase them. And then

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Speaker 2: he and then he starts talking about Microsoft as well,

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Speaker 2: or all of their different verticals, and he was saying

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Speaker 2: that they are in a seller's market.

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Speaker 4: Right now, what do I know but everything?

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Speaker 6: So I just thought that that was interesting.

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Speaker 2: So I say that to say, of course Apple and Microsoft,

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Speaker 2: but any anything that is a seller's market is where

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Speaker 2: you want to be and where you want to be

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Speaker 2: invested in, and where it's non negotiable when you have

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Speaker 2: to do it, where the price is only going to

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Speaker 2: go up over the course of time, and it's just

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Speaker 2: that's just what it is.

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Speaker 3: I imagine if there was a software company that predicted

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Speaker 3: what the market was going to go, gave you the

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Speaker 3: prices for four hedge funds did and they were more

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Speaker 3: accurate than Goldman Citadel Earners.

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Speaker 4: What's up?

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Speaker 5: You ever walk into a small business and everything just

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Speaker 5: works like the checkout is fast, their seats are digital,

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Speaker 5: tipping is a breeze, and you're out the door before

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Speaker 5: love supporting businesses that run on Square because it just

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Speaker 5: at a pop up market, or even one.

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Speaker 4: Of our merch partners.

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Speaker 5: Square makes it easy for them to take payments, manage inventory,

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Speaker 5: and run their business with confidence, all from one simple system.

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Speaker 5: If you're a business owner or even just thinking about

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Speaker 4: Sponsored by the United States Department of Homeland Security.

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Speaker 3: Credit sweets right, what would that be worth? That is

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Speaker 3: the red pan of stock club. You can join this

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Speaker 3: for shock.

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Speaker 4: Put the Lincoln Byo sellers market right, because if you frame.

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Speaker 3: It more accurate than Kathy up there with no regrets

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Speaker 3: like some of the greats of all time. I mean,

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Speaker 3: I know four months ago, six months ago, that bitcoin

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Speaker 3: twenty k price sounded crazy. When it's at fifty five thousand.

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Speaker 3: Now people are begging to break above twenty four thousand,

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Speaker 3: hovering around eighteen or nineteen thousand. That is a so

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Speaker 3: when people even be like, well, stock Club is a

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Speaker 3: lot for ten grand. Every advisor that I've ever talked to,

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Speaker 3: they're like, if you, if I were you, I would

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Speaker 3: be charging ten thousand per call for the prices you're

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Speaker 3: giving sellers mark it.

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Speaker 6: Yeah, yeah, it's a seller's market.

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Speaker 2: The price what it is. Brad Panda has become a

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Speaker 2: seller's market. Invest Fest has become a seller's marketing market

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Speaker 2: because it was like even like when we was leading

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Speaker 2: up towards the Investmentest, it just every day it just

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Speaker 2: kept getting crazy and crazy, and we was worried about

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Speaker 2: capacity and how do we limit capacity?

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Speaker 6: Just raise the price? Can we raise the pride?

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Speaker 2: People still find it and the demand crew every ding

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Speaker 2: it's a different announcement, Dan Cathy and Tyler Perry and

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Speaker 2: all these people, And now it becomes there's no discounts,

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Speaker 2: not running discount for invest Fest. There's no fifty percent

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Speaker 2: off sale price is only going up because the value

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Speaker 2: is there.

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Speaker 4: The value of the brand's going up. Seller's market.

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Speaker 2: There's no alternative. So it's it's a sellers it's a

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Speaker 2: seller's mark. You've created a monopoly. Now you have a

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Speaker 2: seller's market. And yeah, no different Louisvaton seller's market.

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Speaker 5: Yeah, the key is and that's the Apple vertical is

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Speaker 5: crazy because they've created three different verticals that became its

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Speaker 5: own sellers market. So like that's the thing, Like, now

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Speaker 5: that you've become one, how do you create one inside

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Speaker 5: of it?

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Speaker 4: So, I mean, it's just a brilliant strategy.

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Speaker 2: The sellers market thing. That's one of the that's one

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Speaker 2: of the best things I've ever heard ever.

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Speaker 6: I say.

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Speaker 2: I have to say, it's like every Monday, we give

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Speaker 2: you advice, but sometimes you got to get the information

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Speaker 2: and make your own decisions. So now you have the

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Speaker 2: information about sellers marketing. Right, So now the homework for

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Speaker 2: you is to look to see what's the top seller

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Speaker 2: markets in the world.

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Speaker 6: Right? What is it?

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Speaker 4: Energy?

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Speaker 2: Is it, medicine, is it farming? Is it what is

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Speaker 2: the top seller markets in the world?

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Speaker 4: Right?

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Speaker 2: Research that and research who has the biggest market share

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Speaker 2: who are the most dominant companies. Those are probably the

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Speaker 2: companies that you want to be invested in because they

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Speaker 2: don't have any competition in the space and they have to.

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Speaker 2: Like one thing about it. Every human being has to

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Speaker 2: drink water. That's a seller's market. That's a seller's market.

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Speaker 4: Your kid's covered, but yes, label's covered.

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Speaker 2: You have to drink water, you have to eat food,

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Speaker 2: you have to have lights, you have to be able

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Speaker 2: to go places like these are all sellers markets.

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Speaker 4: Of lobbying.

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Speaker 3: Homework Assignent number two who created that there had to

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Speaker 3: be insurance for drivers and healthcare. Now you lobby your

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Speaker 3: way into insurance being mandatory, which is a seller's market,

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Speaker 3: and it is the biggest buildings in any city that

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Speaker 3: you normally go into are either banks or insurance companies.

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Speaker 4: Yeah, it did your seller's market.

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Speaker 5: The interesting thing is just like open your eyes to opportunity.

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Speaker 5: Like when you do that type of research, it's like

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Speaker 5: I used to call it like going down the rabbit hole,

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Speaker 5: and every time you went down deeper you just found

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Speaker 5: out more information.

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Speaker 4: But like really walk outside.

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Speaker 5: Like when we spoke to to kas It, we were

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Speaker 5: just he's just walking outside, just walking outside, looking at opportunity.

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Speaker 5: Every step he took he saw opportunity, and it was like, wait,

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Speaker 5: that's how we should be looking at life like this

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Speaker 5: opportunity and everything. So that even doing that type of

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Speaker 5: research of finding who has a seales market, like, it's

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Speaker 5: going to lead you to more information, more information, and

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Speaker 5: then your lens, your perspective on the world and on life,

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Speaker 5: it's gonna change. I mean, that's the type of power.

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Speaker 5: Like in an hour we took that from a conversation.

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Speaker 4: It was incredible.

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Speaker 3: And I always said Sean Parker had a great idea

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Speaker 3: what napster. The entire music industry vilified him and then

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Speaker 3: was happy to do business with Steve Jobs. And then

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Speaker 3: Steve Jobs came in with podcasting, which is essentially digital

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Speaker 3: radio and killed radio. And even when people do podcasts,

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Speaker 3: they'd be like, hey, I'm ready to pod, not knowing

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Speaker 3: that the original format too broadcast on a podcast was

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Speaker 3: the iPod, and then they tied in their AirPod to

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Speaker 3: it now to listen to. So you're from a subconscious

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Speaker 3: branding standpoint, no one's like, yoah, I'm ready to stitch

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Speaker 3: you today, shout out to stitch you. I love you guys.

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Speaker 3: I used the app for many years, right, So think

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Speaker 3: of how you can even create your own seller's market

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Speaker 3: in the industry for what you're in, or as I

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Speaker 3: used to call the ultimate competitive advantage. You have to

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Speaker 3: be able to do something that no one else in

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Speaker 3: the world can do. Amazing conversation though, amazing.

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Speaker 4: I'm glad you brought that up.

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Speaker 5: I was just reading that like last week, about the

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Speaker 5: branding of the word podcast and it's coming from the

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Speaker 5: actual iPod.

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Speaker 4: I think about that.

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Speaker 5: It's like band aid, right, like, yes, that that abrasive

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Speaker 5: adhesive is not the word, right, we think of his

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Speaker 5: band aid because that's the brand. But like podcasts forever

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Speaker 5: will be synonymous with iPod, which would be synonymous for Apple.

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Speaker 6: And some things.

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Speaker 2: Some things are sellers markets, like petroleum, like you know,

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Speaker 2: these things are sellers markets. But then some things are

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Speaker 2: biased markets. But you can create a seller's market niche

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Speaker 2: inside of it, so like close more of a bias market, right,

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Speaker 2: but you have some like let's take it even nicher sneakers.

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Speaker 2: Sneakers is really a bias market as a whole. But

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Speaker 2: you have you have pockets like Yeezy, like Jordan brand,

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Speaker 2: like you know, high end Nike Exclusive where that's actually

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Speaker 2: a seller's market. So I was asking like, well, how

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Speaker 2: do you create a seller's market? How do you create

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Speaker 2: your own niche in the seller's market in the bias market?

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Speaker 2: You So you can do it, but it's like having

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Speaker 2: a needle through a haystack. It's very hard. Like Supreme

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Speaker 2: like they've been able to do that, but it took

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Speaker 2: years to do that, ter So the easier route is

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Speaker 2: just to pick a seller's market as opposed to picking

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Speaker 2: a bias market and making your services a seller's market

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Speaker 2: inside of a bias market.

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Speaker 4: So yeah, go ahead.

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Speaker 2: So yeah, so when you when you're starting your business,

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Speaker 2: that's something to consider, and when you're looking to invest

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Speaker 2: in a business, that's something to consider.

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Speaker 3: That was the point I was going to say, So

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Speaker 3: for everyone who's thinking like, well, okay, you guys mentioned

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Speaker 3: in business talking points sometimes marketing, but these are the

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Speaker 3: things that you need to research to see what's going

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Speaker 3: to become incredibly competitive and allureing to go public. So

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Speaker 3: if we look at Stripe, process is very easy. They've

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Speaker 3: kind of created their own sellers market, where I don't

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Speaker 3: hear many business owners outside saying they want to use

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Speaker 3: PayPal over Stripe. So when they become public and everyone

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Speaker 3: asked me, like, what's the IPO I'm looking forward to,

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Speaker 3: that's probably the only one PayPal had a chance in

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Speaker 3: ninety nine, two thousand and two thousand and one. But

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Speaker 3: Stripe you don't hear all the horror stories that you

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Speaker 3: used to hear in comparison to PayPal about locking up

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Speaker 3: accounts for weeks or months. So they have created their

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Speaker 3: own seller's market, Amonth's business community, and when they go public,

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Speaker 3: I am pretty sure the stock is going to do

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Speaker 3: pretty damn well.

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Speaker 4: It'll be five years the biggest ib ON history easily.

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Speaker 2: My graduates from my school being force backdrop.

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Speaker 1: Slash Investing in America