Speaker 1: Look Radio, I'm Viosa and I'm a La. Look at
Speaker 1: Ora Radio is a podcast dedicated to archiving our present
Speaker 1: and shifting the culture forward. Today, we're skipping the chatter
Speaker 1: because we have an exclusive interview with Anna Flores. She's
Speaker 1: a writer, entrepreneur founder. You might recognize Anna Flores from
Speaker 1: the digital platform and community space We All Grow. This
Speaker 1: has been a thriving space for Latina entrepreneurs and it
Speaker 1: was somewhat shocking when Anna Floores announced recently that she
Speaker 1: sold the company.
Speaker 2: We are really excited about this interview because this is
Speaker 2: the first time that Anna is getting on a podcast
Speaker 2: to talk about the decision to sell We All Grow,
Speaker 2: how difficult that was, and how she's pivoting. This is
Speaker 2: a really important conversation for any Latinas out there who
Speaker 2: have a business, who want to go into business for
Speaker 2: themselves and thinking about how you can have a mission
Speaker 2: driven project while also surviving under capitalism. This interview has everything.
Speaker 2: It's a lot of wisdom from Anna Flores from all
Speaker 2: of her years of work, So you want to tune
Speaker 2: into this conversation.
Speaker 3: Hi am Anna Flores. I am a mom of a
Speaker 3: teenage girl about to graduate. I am a daughter of
Speaker 3: Salvadoran immigrants. Was born in Houston, Texas, grew up in
Speaker 3: sad Bad, grew up by lingual, grew up by cultural,
Speaker 3: and currently live in Idlewild. And I'm transitioning from my
Speaker 3: stage of an entrepreneur to a writer and it feels
Speaker 3: so good to finally allow myself to call myself that.
Speaker 1: You know, if you're comfortable, I'd love to know more
Speaker 1: about this transition that you're on and just the journey
Speaker 1: of We All Grow, because as you know, look, I
Speaker 1: thought our radio is an audio archive and would just
Speaker 1: love to capture the journey that was We All Grow.
Speaker 3: Yeah, I love that. First of all, I am so
Speaker 3: grateful that We All Grow brought me to be in
Speaker 3: circle with women like you. It was because of Wheel
Speaker 3: Grow that I got to meet both of you, that
Speaker 3: I got to meet Lokat that. I remember the first
Speaker 3: time I met you. It was like at a pod
Speaker 3: uh it was like a podcast Latino Podcasters. I beg
Speaker 3: back then, but that's that festival. Yeah, and it was
Speaker 3: like the beginning of podcast and I was like out
Speaker 3: there doing my work. People don't know that would really
Speaker 3: show up to places just to like scope out right
Speaker 3: I was like, who am I Like, we're gonna get
Speaker 3: podcasting into we all grow into the summit, Like who's
Speaker 3: out there? Who are the Latinos doing this? And y'all
Speaker 3: were there. You were like one of the first. So
Speaker 3: congrats on your journey. And where do I even start?
Speaker 3: I mean, yes, like you said, it started. It started
Speaker 3: out as a as an extension of a blog. I
Speaker 3: was a mom blogger. I was one of the OG
Speaker 3: mom bloggers back in two thousand and nine, which is
Speaker 3: so funny because so many of us are finding ourselves
Speaker 3: now in substack because it feels like the og blogging days.
Speaker 3: But yeah, I had a blog called Spanglish Baby for
Speaker 3: parents racing bi lingual and bicultural kids. I co wrote
Speaker 3: it with a friend and it was just life changing
Speaker 3: for me to find this medium right that now has
Speaker 3: given so much to so many of us on the
Speaker 3: positive side, and what it allowed me was to understand
Speaker 3: that I wanted to dedicate my life to really in
Speaker 3: an unconventional way. At that moment, I had always been
Speaker 3: creating for the Latino community. Asked to be producer for
Speaker 3: major industry, for major companies like when We See You
Speaker 3: on MTV, et cetera. And finding this place where I
Speaker 3: felt that our voices could be democratized just felt like
Speaker 3: a world of infinite possibilities to me. But to do that,
Speaker 3: we had to monetize, and very few of us were monetizing.
Speaker 3: But I was figuring out how to monetize thanks to
Speaker 3: the black and white mom bloggers. They were the ones
Speaker 3: really opening the doors for me and saying like, hey,
Speaker 3: come here, I'll teach you. I'll teach you and you
Speaker 3: take this to the Latino community. So was I a
Speaker 3: token Latina? Yes? Did I make the best use of that? Hell? Yes?
Speaker 3: I was like, you give me permission, Like, not permission,
Speaker 3: you open that door, I will crack it open and
Speaker 3: I will bring all of us with us. And that's
Speaker 3: what I did when I launched Latina Bloggers Connect, which
Speaker 3: is now we all grow. But it really started as
Speaker 3: a blogger network, so before influencer marketing even existed. It
Speaker 3: was like even hard to call it. People didn't understand
Speaker 3: we were doing. I was like, I'm connecting bloggers with brands,
Speaker 3: and we were the first ones in the world to
Speaker 3: connect Latina bloggers with brands. So obviously it grew really quickly.
Speaker 3: I mean I was on my own for like the
Speaker 3: first ten months, and I had no idea what I
Speaker 3: had got myself into. And that's why I think I
Speaker 3: went from being a writer to office sadden. I'm like
Speaker 3: an entrepreneur and I'm having to learn all these marketing
Speaker 3: terms and I anyway, it was crazy and from early
Speaker 3: on like it just became really big. But at the
Speaker 3: heart of everything was always a community. For me, it
Speaker 3: was supporting each other and that's why eventually our mission
Speaker 3: became our our slogan to say was to elevate the
Speaker 3: voices and stories of latinas. But the very first original
Speaker 3: motto was when one grows, we all grow, because that
Speaker 3: was what was at the heart of what I was doing.
Speaker 3: I was like, if I'm going to learn, I'm going
Speaker 3: to teach my fellow bloggers as well. And if I'm
Speaker 3: going to monetize, I'm going to help them monetize. And
Speaker 3: that has always been the spirit that has carried us
Speaker 3: throughout all of the pivots, throughout all of the changes,
Speaker 3: because what happened was that being at the forefront of
Speaker 3: the digital media space back then meant that we were
Speaker 3: like one of the first on Instagram, the first to
Speaker 3: start I remember like for brands like Nutrigena, loreal or
Speaker 3: we were creating their first Instagram campaigns with influencers. I mean,
Speaker 3: think of how crazy that was way back then and
Speaker 3: how things have changed. But no matter you know, how
Speaker 3: the landscape has evolved, we've always made sure that we're
Speaker 3: listening to where Latinas are and then joining them and
Speaker 3: their journey and seeing how we could support So whether
Speaker 3: bloggers became an entrepreneurs, entrepreneurs and podcasters, podcasters and then
Speaker 3: career professionals, everything, we were just like, we just wanted
Speaker 3: to make sure that we're supporting all. So eventually it
Speaker 3: became the amigahood because at the end of the day,
Speaker 3: it's about the friendships that we're creating. That's what makes
Speaker 3: us powerful, is how we're supporting each other no matter
Speaker 3: how we're approaching life and our growth. So that's the
Speaker 3: we All Grow story. And yes, we sold it at
Speaker 3: the beginning of this year. It was a bit of
Speaker 3: a fire. So if you know me, you know I'm
Speaker 3: always gonna be honest and might be here like woo girl,
Speaker 3: I got millions for this. No, no, it was really
Speaker 3: sad because we were a bit of not a bit
Speaker 3: but not as victims, because I will you know, I
Speaker 3: think it's important for all of us to recognize, recognize
Speaker 3: where we can learn things right. But at the end
Speaker 3: of the day, it was the Trump administration with the
Speaker 3: DII executive orders coming in like rapid fire that pretty
Speaker 3: much did us in. I was like, I cannot do
Speaker 3: this anymore. We've sustained, right being in that mode of
Speaker 3: constantly trying to get ahead because our business model was
Speaker 3: very much being independent. We worked with brands, which was great.
Speaker 3: It sustained us and we were like alchemists. We would
Speaker 3: grab the brand's money and you know, transform it into
Speaker 3: something beautiful for the community. But as you might, as
Speaker 3: you know, it's getting harder to work with brands and
Speaker 3: also be in a mission driven community space, right and
Speaker 3: and for me being trying to stay congruent with my
Speaker 3: personal values and what I support and then having to
Speaker 3: take brand money where maybe they didn't align with my
Speaker 3: personal values. So that disalignment, that misalignment, that disconnect started
Speaker 3: from me years ago. It was always there, but it
Speaker 3: was just starting to grow more and I and it
Speaker 3: was making it really hard to keep monetizing that in
Speaker 3: that way. It was it was getting hard the last
Speaker 3: year as well, because we made a decision to cancel
Speaker 3: a new two day event because there was a big
Speaker 3: hotel workers union strike happening in southern California. There was
Speaker 3: like one hundred and sixty something hotels being affected, and
Speaker 3: one of the top three hotels that they were targeting
Speaker 3: was our lovely that new hotel Maya, which all had
Speaker 3: been to a few years. And we found out six
Speaker 3: weeks before the event, the majority of the union workers,
Speaker 3: of the workers in the union, our Latino women, our
Speaker 3: hotel workers, we could not cross that picket line, no
Speaker 3: matter how much the financial pearl that actually put us in.
Speaker 3: So we had to made the really difficult decision to
Speaker 3: postpone it and then to mentally cancel it in communication
Speaker 3: with the union and knowing at the end they did
Speaker 3: send us a beautiful letter. I mean, it took almost
Speaker 3: ten months after the event for them to finally come
Speaker 3: to the table and negotiate and be able to come
Speaker 3: to an agreement, and they sent us a beautiful letter
Speaker 3: telling us how much us canceling had actually been supportive.
Speaker 3: And it's really difficult when you're like, yes, this is
Speaker 3: the only way, this is what's congruent for me and
Speaker 3: at the same time seeing how it was sinking our company. Yeah,
Speaker 3: we had to refund a lot of money. We had
Speaker 3: to for most of the year last year work only
Speaker 3: on make goods, and we kept up a really good front.
Speaker 3: But it was very difficult. As you know, I transitioned
Speaker 3: from as co CEO I had Barton and Coco three
Speaker 3: years ago. Because yes, the redcrumbs were there. I was
Speaker 3: already transitioning out and trying to do it in the
Speaker 3: most graceful way and leaving the company in the most
Speaker 3: beautiful hands with Vanessa Santos. But unfortunately, you know it
Speaker 3: it the being an election year, having had to cancel
Speaker 3: that conference. Election years are always difficult, and then having
Speaker 3: the administration that we have the brands that you know,
Speaker 3: we really depended on FROs. You've seen it either there
Speaker 3: being boycott it and we can't touch or they have
Speaker 3: frozen everything to the point where one of our really
Speaker 3: big clients, No, unfortunately had to tell us that we
Speaker 3: needed to change our proposal so that it wouldn't focus
Speaker 3: on Latinas. That's when I knew that we were done.
Speaker 1: Thank you so much for bringing this up, because this
Speaker 1: is so much much of like the unseen labor that
Speaker 1: goes into being a founder and entrepreneur and being this
Speaker 1: like culture maker, this like community builder that you are,
Speaker 1: and so many Latinas and women have benefited from. We
Speaker 1: all grow as a digital community and then as an
Speaker 1: in person community, and clearly, like a lot of us
Speaker 1: didn't know what was going on behind the scenes. So
Speaker 1: I really appreciate your vulnerability in sharing this so openly
Speaker 1: with us, because it really puts so much into perspective
Speaker 1: with and you know, we feel it on our end,
Speaker 1: you know, in terms of having to say no to
Speaker 1: doing maybe certain brand collabs or ad reads because our
Speaker 1: community is fierce and they know, like if there's a boycott,
Speaker 1: if there is a brand that we should not be
Speaker 1: supporting right now, they don't want us to support it.
Speaker 1: And I'm sure though we all grow, community is the same.
Speaker 3: Oh gosh, yes, absolutely. And I actually chosen to not
Speaker 3: do to not record podcasts right now or like, I
Speaker 3: just got an invitation to another LinkedIn live and I'm
Speaker 3: pushing everything back because I'm focused on the manuscript, but
Speaker 3: I really wanted to talk with you. I really felt
Speaker 3: that this would be a good place to share a
Speaker 3: little bit of the story that in. You know, I'm
Speaker 3: writing a book and i'll and I'm writing on my
Speaker 3: sub stack, and I am being there. But I wanted
Speaker 3: to bring a deeper perspective and a deeper nuance. I
Speaker 3: know that the community, one of the most beautiful things,
Speaker 3: aside from all the women that it has brought to
Speaker 3: my life, was really seeing that the level of trust
Speaker 3: that we have, we had created and that for me
Speaker 3: is the most valuable currency that exists.
Speaker 1: Right.
Speaker 3: We were not going to break that trust, and thankfully
Speaker 3: in fourteen years we never really were called out, canceled,
Speaker 3: et cetera, which is a lot to say in this environment, right,
Speaker 3: and it was because we always moved with our entire
Speaker 3: as much as possible. But the sad part, and this
Speaker 3: is where I don't know what the answer is, but
Speaker 3: maybe it's about starting the conversation, is how much are
Speaker 3: we all dying in the sword?
Speaker 2: Right?
Speaker 3: Are we putting ourselves there? For example, I'm all for
Speaker 3: boycotting Amazon and Target and all this, and then I
Speaker 3: think about all my friends that have businesses that rely
Speaker 3: on us spending our dollars, and Target and Amazon that
Speaker 3: have investors that they that are that have invested, have
Speaker 3: betted in them, and they have taken really big risks
Speaker 3: to have their products on these shelves, and removing their
Speaker 3: products from the shelf is not like, oh, just stop
Speaker 3: selling there. It's gonna cost them about a million dollars
Speaker 3: just to remove their products from the shelf. So who
Speaker 3: wins and who loses?
Speaker 2: Yeah, this is a I think a question that we've
Speaker 2: asked internally along these lines, and I wonder if you
Speaker 2: have reflections for our listeners about being mission driven, community
Speaker 2: oriented and surviving capitalism. Can we do both at the
Speaker 2: same time? Does capitalism allow for it? And are the
Speaker 2: boycotts of today of ultra mega multinational conglomerates like Amazon.
Speaker 2: Is this the same type of boycott that I think
Speaker 2: maybe many of us are thinking of, like the UfW
Speaker 2: and boycotting table grapes. These are not the same types
Speaker 2: of boycotts and they do not have the same types
Speaker 2: of impact if we think like historically and labor movements. Right,
Speaker 2: So I just lob that over to you your reflections.
Speaker 3: Let's start with the easy conversations. First. It was my fault.
Speaker 4: I let us hear.
Speaker 3: You know, it's definitely I feel such a sensitive subject.
Speaker 3: But I think, first of all, I am a very
Speaker 3: positive person grounded in reality. We're not going to bring
Speaker 3: down capitalism in our generation. We're not. So if we
Speaker 3: continue trying to do the impossible, what's going to happen
Speaker 3: is that we're going to exhaust ourselves. We're going to
Speaker 3: continue to affect our mental health, our physical health, our
Speaker 3: financial health. And that's exactly what they want. They need
Speaker 3: to see as poor, they need to see us fighting
Speaker 3: with each other, et cetera, because that's how you manipulate.
Speaker 3: And instead, I think it's how do we, like you said,
Speaker 3: exist in this reality while really understanding what the possibilities
Speaker 3: are and how it can shift when we start supporting
Speaker 3: each other for fucking real, because the reality is that
Speaker 3: we don't. As Latinos. We put up a really great
Speaker 3: front that we do, but we do not show up
Speaker 3: when it matters. Can you say?
Speaker 1: Can you say more about that? And I don't mean
Speaker 1: to interject, but I would love for you to expand
Speaker 1: on that this kind of Manian optics that Latinos are
Speaker 1: very supporting each other, but maybe we're not.
Speaker 3: I mean, we are, like you know, in maybe in
Speaker 3: small circles, right, like yes, you call me I'm going
Speaker 3: to open a door for you, and it's sort and
Speaker 3: that's just humanity and sisterhood as it is, right, there's
Speaker 3: a negative the positive. It has to exist in those
Speaker 3: both silos. So, but when I see the community as
Speaker 3: a collective moving together, we have a really hard time
Speaker 3: coming together for one objective. And I'm not even going
Speaker 3: to get into politics, because that's a whole conversation, but
Speaker 3: that's a reflection and the mirror of what happens that say,
Speaker 3: we're talking about these boycotts or about consumer power. Again
Speaker 3: and again, we keep seeing from the entertainment industry, our
Speaker 3: movies come out, Are we gonna go and support them? No,
Speaker 3: I'm an Argentinian and that Dominican movie doesn't speak to me. No,
Speaker 3: I'm a Dominican in that Argentina movie doesn't speak to me.
Speaker 3: Or you know, so why should I go? You don't
Speaker 3: see that happening in the Asian community. You don't see
Speaker 3: that happening in the black community. That's why you see
Speaker 3: movies like Crazy, Ritation, like Boom. If y'all know, it's
Speaker 3: because rich Asians came together to buy out theaters. That
Speaker 3: same model has been trying to replicate in the Latino industry,
Speaker 3: and we can't do it. Bring it down to the
Speaker 3: consumer level. If you're saying I am going to boycott Target, Okay,
Speaker 3: boycott Target, then turn around and go to bloom Me,
Speaker 3: go to Ritel's curls, go to and buy directly from
Speaker 3: their website like Transition, move it over. No, don't just boycott.
Speaker 3: Understand what the implications are the whole new ones because
Speaker 3: we stay in the fighting mentality and we think we're
Speaker 3: bringing down Bizz, so we're not fucking bringing him down.
Speaker 3: That is a whole other level, right, But instead can
Speaker 3: I support mm.
Speaker 1: Hmm, yeah, yeah. And I think that unless you're in
Speaker 1: like the product space. And I only know this because
Speaker 1: I've heard from Rebecca blue Me, I've heard you Liisa,
Speaker 1: but I'll talk about this. But if you're not in
Speaker 1: the product space, like you don't know what it takes
Speaker 1: to actually get your products sold at Target, you have
Speaker 1: like a guarantee that you're going to sell this out.
Speaker 1: And if you don't sell it out, right.
Speaker 3: So make you remove it and you have to pay
Speaker 3: to remove it. Yes, And so as I've seen that, like, oh,
Speaker 3: why don't you just take your product out like you
Speaker 3: should be boycotting him to It's.
Speaker 1: It's not that simple. Yeah, these are they think the
Speaker 1: nuances that may be a broader community that really has
Speaker 1: no way of knowing because they're not in that space,
Speaker 1: right And so this is this is a good point
Speaker 1: that you bring up. Okay, if you're going to boycott,
Speaker 1: how are you investing then your dollars back into maybe
Speaker 1: these brands that are at the targets or are at
Speaker 1: Amazon mm hmm.
Speaker 3: And And it's simple, you know, at the end of
Speaker 3: the day, it's like it's it's really choosing who you're
Speaker 3: going to be supporting with even with your likes or
Speaker 3: comments or engagements your shares, as simple as that. Yes,
Speaker 3: as simple as that, Like it really like how much
Speaker 3: is it sh that? Does it help? Every time you
Speaker 3: girls get a download?
Speaker 1: Right?
Speaker 3: Like do people truly understand how much that helps and
Speaker 3: how supportive that is? Absolutely, I'm going to go and
Speaker 3: download all your episodes around like I'm here, I'm like
Speaker 3: be congrowing you download their episodes right now?
Speaker 2: Thank you. I think it's it's easy to forget and
Speaker 2: I'm sure you can speak to this with we all grow.
Speaker 2: I think sometimes that our community maybe sees the figurehead
Speaker 2: the face of the brand, the face of the company,
Speaker 2: and thinks like, oh well, it's just dollars in your pocket.
Speaker 2: But for every successful company or brand, there's a whole team.
Speaker 2: There's a staff, there are folks getting paid, who have
Speaker 2: health insurance, who are able to save for retirement. And
Speaker 2: when we're willy nilly like trying to shut folks down,
Speaker 2: there's like a whole cascade of people whose livelihoods are
Speaker 2: on the line. And I'm sure on your end you've
Speaker 2: seen that yourself.
Speaker 3: With we all grow Oh absolutely, you know. I'll tell
Speaker 3: you even I think any conference organizer or artist manager
Speaker 3: or artist you know, a musician or Etcaida, I can
Speaker 3: tell you that one of the biggest I think one
Speaker 3: of the most hurtful, not hurtful, not hurtful personally, but
Speaker 3: for the industry is people asking for tickets for free.
Speaker 3: You wouldn't go and ask because we mentioned blue mey right,
Speaker 3: like he give me your product for free, right, just
Speaker 3: because why do you think that us putting together a
Speaker 3: conference or an event and having to sell a ticket?
Speaker 3: What do you think that a ticket, because it doesn't
Speaker 3: feel tangible, is an actual money that we need to
Speaker 3: recover to actually be able to put on a beautiful event,
Speaker 3: a concert, a festival, et cetera. That's another way to
Speaker 3: support they see. It feels very easy to do that.
Speaker 3: Those were one of the things that was really hard
Speaker 3: for us to manage because I think we really overdid
Speaker 3: it with the compying everybody because we went at all
Speaker 3: of our friends there and et cetera. But at the
Speaker 3: end of the day, that the ticket is the revenue,
Speaker 3: or or people complaining right when ticket prices had to
Speaker 3: go up, when you're like everything has gone up, and
Speaker 3: ticket prices have to go up, and that didn't even
Speaker 3: go into our pockets, like you said, it went into
Speaker 3: actual payroll. I mean, I was so happy when we
Speaker 3: were able to finally get the team on on health
Speaker 3: insurance like it was the last four years. It was
Speaker 3: so expensive to have people on benefits like it really was.
Speaker 3: It really was a hard thing to do. And for
Speaker 3: those of you that don't have businesses in California, things
Speaker 3: really changed for us. When was the aby one bill,
Speaker 3: I'm so bad to remember the names that was pasted.
Speaker 3: I think like two thousand and nine, eighteen nineteen, where
Speaker 3: we couldn't that was the Uber bill. They called it
Speaker 3: the gig economy bill because we couldn't. We really can't.
Speaker 3: It's really hard to have contractors full time. So we
Speaker 3: had to put people in payroll. And guess what, payroll
Speaker 3: is really expensive expensive. Yeah, and it's the right thing
Speaker 3: to do at the end of the day. Like I'm
Speaker 3: glad right now that we were on payroll because you know,
Speaker 3: people could get an employment benefits now that the company
Speaker 3: closed and we had to lay everybody off, et cetera.
Speaker 3: But at the end of the day, those those are
Speaker 3: all the news is in the reality of managing. And
Speaker 3: again those of us that exist to elevate to be
Speaker 3: to be very focused in our DEI and the right
Speaker 3: communities DEI businesses that used to be called multi cultural.
Speaker 3: We're also existing with much smaller budgets, but we're put
Speaker 3: and the same metrics, like we have to prom and
Speaker 3: overperform for the for ten percent of the dollar, the
Speaker 3: same thing that a woman, a black, Latina, Indigenous woman
Speaker 3: working in corporate is getting, what is it, fifty one
Speaker 3: cents to the dollar. The same thing is for founders,
Speaker 3: for entrepreneurs we're also working with. It really is ten
Speaker 3: percent of the overall marketing budgets go to what is
Speaker 3: now called DEI and that ten percent of the of
Speaker 3: a pie is divided between black, Hispanic, Latino, LGBTQ plus disabled.
Speaker 3: I mean, it's it's it's it's tough, right, But the
Speaker 3: expectations are the same from the community, from the viewers,
Speaker 3: from the consumers, whatever it may be expecting us to
Speaker 3: pan on the other side, from the funders, from the investors,
Speaker 3: from the brand budgets, all of that were expected to
Speaker 3: perform at the same level.
Speaker 1: Don't go anywhere, Lokomotives.
Speaker 4: We'll be right back, and we're back with more of
Speaker 4: our episode.
Speaker 1: So I'd love to ask you about that transition from
Speaker 1: we all Grow to now being a writer, like you said,
Speaker 1: embracing this medium, this art form as a writer, and
Speaker 1: what that journey's been like.
Speaker 3: So I'm actually taking it back to where it all started.
Speaker 3: It all started with my writing, and I want to say,
Speaker 3: like five years into the blog and the company and
Speaker 3: all that, I could not even write anymore. I could
Speaker 3: not write. But we're talking about an era where at
Speaker 3: the beginning where I had spanklish Baby and Latina bloggers Connect,
Speaker 3: which became we all grow at the same time, both
Speaker 3: thriving for a few years and a toddler at home,
Speaker 3: a preschooler at home, so trying to maintain all of that,
Speaker 3: was writing for the Disney blog, for all the brands.
Speaker 3: I mean, I was writing everywhere, making money, you know,
Speaker 3: all these different revenue streams, until one would hit. Until
Speaker 3: I saw that Latino Boggers Connect was the one that
Speaker 3: was going, and it was one hundred percent of mine
Speaker 3: at the time, and I had to like go a
Speaker 3: spanklish baby, I mean spanklish baby when I let it go.
Speaker 3: This was like two thousand and twelve elean. It had
Speaker 3: over one hundred thousand members in the Facebook group because
Speaker 3: that's what you did back then for one hundred thousand,
Speaker 3: and we were getting over one hundred thousand unique views
Speaker 3: a month, which is like unheard of now without advertisement
Speaker 3: or anything. So it was on its peak when and
Speaker 3: sometimes I'm like, maybe I should have just stayed there.
Speaker 3: Did I make the right choice? But no, of course
Speaker 3: I made the right choice. But I feel now, I'm
Speaker 3: I for years have really just been in this space
Speaker 3: where I needed to create again. We all grow allowed
Speaker 3: me to create a lot within a contained environment, And
Speaker 3: now I understand, I mean, and I say now because
Speaker 3: back then, and we do this to ourselves a lot
Speaker 3: when people, especially when people are telling you you're sitting
Speaker 3: in a gold mine, you should be doing this, you
Speaker 3: should be doing that, you should be growing this way,
Speaker 3: you should be getting an investor, all that, and you're like,
Speaker 3: is it me? Am I the one? You know, the
Speaker 3: famous imposter syndrome? Like, am I the one that just
Speaker 3: doesn't know it, doesn't have the skill set? Am I
Speaker 3: just lazy? Am I just not good enough?
Speaker 1: Right?
Speaker 3: Because I would go into these and trying to get okay,
Speaker 3: let me go see if I get investors. And I
Speaker 3: would walk into these boardrooms with the white man not
Speaker 3: understanding at all the heart of my mission, and I
Speaker 3: was like, I know, if I give this up or
Speaker 3: if I let them in, then this is going to
Speaker 3: become a place to farm data for latinas. That's all
Speaker 3: at the end of the day. Right. So I protected it,
Speaker 3: But that protecting it also meant that, you know, I
Speaker 3: kept putting up this armor, in this armor, and when
Speaker 3: you're a creative and you have an armor around your heart,
Speaker 3: you can't create.
Speaker 2: Yeah, It's all about vulnerability and opening up and sharing
Speaker 2: the sacred parts of yourself that are not immediately obvious
Speaker 2: on the outside. But you can't always sell.
Speaker 1: You have to share.
Speaker 3: M Yeah. Yeah, And that's really where I am right now.
Speaker 3: I'm in a place of I'm done with the hustle.
Speaker 3: It came like the phrase just downloaded one day in
Speaker 3: a pool in Ohi, where I had sequestered myself for
Speaker 3: two weeks after my first bout of COVID in twenty
Speaker 3: twenty two and feeling incredibly burnt out. It hit me
Speaker 3: in Wahaka on a girl's trip with some friends that
Speaker 3: y'all know, and I wasn't able to enjoy the girls
Speaker 3: trip because they hit me the day before and I
Speaker 3: was alone in an Airbnb and Wahaka, and I was
Speaker 3: literally down on my knees crying and being like what, Like,
Speaker 3: I cannot do this anymore. And it's really difficult that
Speaker 3: the thing that you love is a thing that you
Speaker 3: feel the most pressured from. And I started realizing that
Speaker 3: I was entering like a grief stage of grieving the
Speaker 3: what I felt was starting to disconnect from we all
Speaker 3: grow with. At the end of the day, it was
Speaker 3: my creation. It was connected to me from the beginning,
Speaker 3: and then to all these other women that joined me
Speaker 3: as partners, team members, et cetera. At the end of
Speaker 3: the day, it still had my umbilical court right of
Speaker 3: creation and then also grieving my daughter. She was also
Speaker 3: like both of my babies were teenagers, and I had
Speaker 3: to understand that they didn't need me in the same
Speaker 3: way anymore. That I had given them everything I knew
Speaker 3: and understood and could from my own place of wisdom
Speaker 3: at the moment where I failed, where I didn't where
Speaker 3: you know, where I was able to show up for them,
Speaker 3: but that they were ready to be on their own
Speaker 3: as much as a teenager can write, but that's what
Speaker 3: they need. And I was feeling the same from we
Speaker 3: all grow that. It was like, I'm good, you can
Speaker 3: let me go. And it kind of started there and
Speaker 3: then I sequestered myself because I had had an agent
Speaker 3: for years, an amazing agent. I've had Harper wanting to
Speaker 3: wanting me to have an agent to give them a
Speaker 3: proposal for years, and I just couldn't even like like
Speaker 3: I couldn't even was like I don't even know what
Speaker 3: to sell, because what to sell? What to write about?
Speaker 3: Because it was a lot like they wanted me to
Speaker 3: do a Latina manifesto or like a business book for
Speaker 3: Latinas and I was like, that's not me, that's not me.
Speaker 3: I know there's something in there. I hired a ghost writer.
Speaker 3: It did not work because I was like, I know
Speaker 3: how to write, I know how to put my essence
Speaker 3: in there. I just need to have the space to
Speaker 3: do that. And the feeling that I couldn't I didn't
Speaker 3: even have the space to do that was hurting me.
Speaker 3: And that was like everything my heart was calling me
Speaker 3: to do. And as I said questioned myself, those two weeks,
Speaker 3: I was in silence, absolute silence. Sorry was twenty twenty three,
Speaker 3: and because it was after the last summit that was
Speaker 3: in twenty twenty two, because that summit was really hard
Speaker 3: for me as well. And I think coming out of
Speaker 3: that summit was when I said I just cannot be
Speaker 3: expected to do this again. And I was like, I
Speaker 3: don't think people understand the toll. It left me on
Speaker 3: a high and at the same time like I can't
Speaker 3: do this again. So coming back a year later and
Speaker 3: feeling that burnout and being there, I was like, this
Speaker 3: book has to come to me. And it was being
Speaker 3: in nature, being in silence, reading again, just like listening
Speaker 3: to myself and it just came to me like it
Speaker 3: just came like, I'm just done with the hustle. And
Speaker 3: it was like a declaration for me. Right first you
Speaker 3: have to acknowledge it and declare it, because I would
Speaker 3: hear it before, but be like no, no, no, is
Speaker 3: like you got to keep going. There's payroll to make,
Speaker 3: there's you know, like no, no, no, you got to
Speaker 3: keep going. And this time I was like, no, I'm done.
Speaker 3: And thankfully, you know, I had brought in Vanessa, I
Speaker 3: had had I had a team, and and the company
Speaker 3: was asking me like, we're ready to keep going, right,
Speaker 3: So that was the start of it. And in those
Speaker 3: two weeks also something magical happened that this opportunity to
Speaker 3: come to Idlewild came up. It was like almost as
Speaker 3: I declared it, then the perfect place for me to
Speaker 3: be in to create that space came up. My daughter
Speaker 3: got just got it into herself that she wanted to
Speaker 3: be more challenged as an actor in school and performing
Speaker 3: arts school. And we found out about the school of
Speaker 3: here a Idelwald Arts Academy. It's like the number one
Speaker 3: private school right now. It's a boarding school, and she applied.
Speaker 3: She got an amazing merit scholarship, and I was like, Okay,
Speaker 3: let's move up as a day student. And we moved up,
Speaker 3: and it was the best thing for her and the
Speaker 3: best thing for me to just put some space into everything.
Speaker 3: And this is where right now I'm birthing the book
Speaker 3: which had to be put on pause the last three
Speaker 3: months because of all the unraveling with we all grow
Speaker 3: and I was not going to write the book about
Speaker 3: the hustle from the Hustle, so here I am. I'm
Speaker 3: really excited to launch it. What I'm doing on Substack
Speaker 3: is just starting to build that community slowly as well,
Speaker 3: and rethink in the way that I want to build community,
Speaker 3: rethink in the way that I want to continue showing
Speaker 3: up and that I will no longer negotiate with my
Speaker 3: creativity that comes first. And I think that's something that
Speaker 3: my friend Diego Pettees jng Gueblo. Y'all have met him
Speaker 3: a whale girl, and I think I've learned a lot
Speaker 3: from him in that where I see his process as
Speaker 3: a writer where he will never negotiate meditation. He will
Speaker 3: go on those forty five days him and his wife Sarah,
Speaker 3: like twice a year. And now they're teachers too, and
Speaker 3: the postum and retreats and that's what comes first, and
Speaker 3: then the writing and then the everything else. And also
Speaker 3: seeing him grow this way into a New York Times
Speaker 3: bestseller now launching his app on relationships and all this
Speaker 3: and doing it on a pen name, not doing it
Speaker 3: based on his personality, has faced his you know him,
Speaker 3: and just the power of your words and your creativity
Speaker 3: just feels a lot. It doesn't mean that it's light,
Speaker 3: because writing is in light, but it feels a lot
Speaker 3: lighter for me at least, and the way that I
Speaker 3: was doing it before. And that's what I'm looking for.
Speaker 3: There has to be a way of being able to
Speaker 3: sustain ourselves and being able to go back to our
Speaker 3: creative selves, to being led from our hearts, to allow
Speaker 3: that vulnerability and that softness to be valuable and to
Speaker 3: sustain us. And I don't know. I think I'm in
Speaker 3: an experiment mode right now. I'll let you know if
Speaker 3: my experiment works out or not. But it's been a
Speaker 3: lot of unraveling to get here.
Speaker 2: Incredible. Thank you for your vulnerability and for the level
Speaker 2: of detail that you've shared also with our listeners. I
Speaker 2: know that on your journey. You've probably been very You've
Speaker 2: probably made hard choices about what to share and what
Speaker 2: not to share. And for those out there who are
Speaker 2: in the creative space, or who want to be in
Speaker 2: the creative space, who have a business or want to
Speaker 2: start a business, what.
Speaker 3: Advice do you have?
Speaker 2: Because I think it can be easy to say, like
Speaker 2: things are terrible out there? Should I even start? Things
Speaker 2: are so hard even you know the conversation we're having
Speaker 2: right now. What about folks who maybe they still want
Speaker 2: to launch something, they still want to participate in this space.
Speaker 3: What words do you have for those folks? The moment
Speaker 3: that you feel it, the moment that it is a need,
Speaker 3: a desire that feels like a devotion that needs to
Speaker 3: be put up in the altar, no matter what has
Speaker 3: happened externally, that is the right moment for you. There's
Speaker 3: never going to be a right moment. I launched English
Speaker 3: Baby thanks to the two thousand and eight recession. Like
Speaker 3: my ex husban husband at the time lost all of
Speaker 3: his clients. Because remember, for those of us that lived
Speaker 3: in La then, it wasn't only the recession, it was
Speaker 3: also the writer's strike. There was another writer's strike by then.
Speaker 3: It was dead and I had just I was working
Speaker 3: in Mundos now and BCU New Medico had gone a
Speaker 3: maternity leave. Decided that I was going to be a
Speaker 3: full time mom for at least a few years. He
Speaker 3: had an editing studio in Echo Park, was doing great,
Speaker 3: had amazing clients. It all died, like literally died. We
Speaker 3: were living on savings, getting borrowed money, et cetera. I
Speaker 3: could not take a job because it was more expensive
Speaker 3: to get care for my daughter than for me, and
Speaker 3: there was no jobs. There was no jobs to be
Speaker 3: had in TV, which is all I knew, et cetera.
Speaker 3: So it was really difficult. And it was because of
Speaker 3: that need and that necessity that I feel that that
Speaker 3: drive and that push and that inspiration came. So if
Speaker 3: you're feeling that drive and that's push coming out right
Speaker 3: now from these difficult and desperate times, then that is
Speaker 3: your calling at this moment, And never negotiate with you're calling,
Speaker 3: and never negotiate with your creativity.
Speaker 1: Don't go anywhere, lokomotives.
Speaker 4: We'll be right back, and we're back with more of
Speaker 4: our episode.
Speaker 1: How do you know when to get off the ride?
Speaker 1: How do you know when to pivot? When to say
Speaker 1: it's okay, I can let it go here. And what
Speaker 1: would your advice be to someone who's maybe contemplating that
Speaker 1: right now?
Speaker 3: It's really really hard. I mean, obviously I've been going
Speaker 3: on this ride for a few years, and even as
Speaker 3: I'm writing the book, it still tests me. And the
Speaker 3: one thing about this book is that it is written
Speaker 3: from a lived experience, from an embodied place. We hear
Speaker 3: so much advice out there right now in all of
Speaker 3: the social spaces right we have to question how much
Speaker 3: of that is coming from lived experience. We have to discern.
Speaker 3: So what I would say is that it has to
Speaker 3: start with you declaring it. Going back to that, because
Speaker 3: there is something magical about allowing the uncertainty to guide
Speaker 3: us and to lead us not to be scared to
Speaker 3: be in a place that is uncertain, because we will
Speaker 3: feel the need. We will hear our hearts saying like
Speaker 3: I need you to stop, which was told what it
Speaker 3: told me like literally came out of my during a
Speaker 3: plant medicine go too, I came out of my heart
Speaker 3: and was telling my heart was telling me like you
Speaker 3: got to stop, And I'm like, what are we going
Speaker 3: to have a problem here? It's like it could be
Speaker 3: like if you don't listen to me, so like it
Speaker 3: could turn into something physical. So it is creating first.
Speaker 3: Don't try to stop because that hurts. You can't just
Speaker 3: pull the brake. You have to start small and creating
Speaker 3: little spaces pauses in your life to truly contemplate, reflect
Speaker 3: and listen to yourself, to allow the external noise to
Speaker 3: melt away. Which is the hardest part because everybody wants
Speaker 3: to give us advice about what to do and how
Speaker 3: to lead our lives, and most and many times that
Speaker 3: advice is how to grow, how to push, how to succeed,
Speaker 3: But how we even question if that's really the growth
Speaker 3: that I want, the success that I want. Does that
Speaker 3: define me? So it has to start with just create
Speaker 3: the pause. What are those moments in your day that
Speaker 3: you can really just take for yourself five minutes? And
Speaker 3: I know we hear this a lot, but it is
Speaker 3: so important. Like it took a lot for me to
Speaker 3: take those two weeks soft in OHI, and I took
Speaker 3: them because it was the first time in sixteen years,
Speaker 3: fifteen sixteen years that I had a whole month to
Speaker 3: myself because my daughter was in a camp a performing
Speaker 3: arts camp. So I was like, I, I'm going to
Speaker 3: have that month in the summer. What am I going
Speaker 3: to do with it?
Speaker 1: Like?
Speaker 3: What do I need the most? And it was like
Speaker 3: to listen to myself to understand what is it that
Speaker 3: I truly, truly want and to trust that what comes
Speaker 3: from that wisdom is the guidance that we'll give you
Speaker 3: the courage to take the next step. Just definitely don't
Speaker 3: put the break on right.
Speaker 1: Thank you, Thank you for that really beautiful answer. And
Speaker 1: I just going back to the book because this is
Speaker 1: a manifesto for women who don't have the luxury to rest.
Speaker 1: So I want to ask you how you define rest
Speaker 1: and why are you defining it as a luxury?
Speaker 3: Ooh, because I think I feel and I hear it
Speaker 3: a lot the pushback every time we talk about rest.
Speaker 3: There's a beautiful book called Rest is Resistance. Y'all would
Speaker 3: love it. If the two of you have not read it, like,
Speaker 3: please read it now. Tricia Hersey, I actually found out
Speaker 3: about the book after I had read in the proposal
Speaker 3: for Done with the Hustle and I realized just how
Speaker 3: online we are. Tricia is a beautiful black woman who
Speaker 3: calls herself the nap bishop, So her whole existence right
Speaker 3: now is about she creates these nap churches and outings
Speaker 3: where she invites her community to come and sleep and nap,
Speaker 3: like just to come and nap, because we have to
Speaker 3: remove the guilt from the word rest and from napping
Speaker 3: and from taking time for ourselves, because that is a
Speaker 3: construct of capitalism and pay triarchy. Is what she's really
Speaker 3: good at advocating and preaching for in her book. And
Speaker 3: that's really where my stand with the luxury is that
Speaker 3: we think of it as a luxury because we've made
Speaker 3: We've been made to think of it as a luxury
Speaker 3: by design. So we have to start deconstructing that narrative.
Speaker 3: There's a lot of deconstructing and flipping the narrative that
Speaker 3: happens in my book right because I'm not coming with
Speaker 3: an answer. I'm not coming with the solution, because that
Speaker 3: we can only find that within ourselves. What I'm asking
Speaker 3: us is to imagine that there's a different possibility, that
Speaker 3: it's not this life, this metric of success. So one
Speaker 3: of the first things that I bring up is how
Speaker 3: can we redefine success for us? Like everybody kept telling
Speaker 3: me you're sitting in a gold mine. Until one day
Speaker 3: I said, I'm like, do I really want to excavate
Speaker 3: this gold mine? Because I kept pushing myself right to like,
Speaker 3: when am I going to get to the freaking goal
Speaker 3: mine that everybody's telling me is there? But the reality
Speaker 3: is that there's Is there a finish line for us?
Speaker 1: Right?
Speaker 3: Damn?
Speaker 1: That's yeah, that's a great question.
Speaker 3: That's a great question.
Speaker 2: That's a great question.
Speaker 3: And I don't know.
Speaker 2: It's it comes back to this this other question of
Speaker 2: do I go get a job somewhere and I clock
Speaker 2: in and I clock out, and then I'm at that
Speaker 2: job and I think to myself, but could I be
Speaker 2: doing this other thing? You know, could I be fulfilling
Speaker 2: my my dreams and the seed that's inside of me?
Speaker 2: Could I plant it and nurture it and grow it.
Speaker 2: But then you do that and you go into business
Speaker 2: for yourself, and it's really really hard.
Speaker 3: It's so hard hard, and I, you know, and I
Speaker 3: also want to deconstruct that. And again, I understand the
Speaker 3: role I've played in bringing Latinus into entrepreneurship, but I'm
Speaker 3: also always I understand, right, and that's why I'm also
Speaker 3: being vulnerable with my story. I'm in debt. I'm in
Speaker 3: debt from my company even though I sold it, right,
Speaker 3: because we kept pushing trying to get to that I
Speaker 3: don't know finish line, that unicorn valuation, that whatever it
Speaker 3: may be that we were being told that existed until
Speaker 3: I had to say, like, Okay, maybe it does at
Speaker 3: least for the next four years. It's not there, and
Speaker 3: I don't have it in me to do it for
Speaker 3: another four years, right yeah, or so again it is.
Speaker 3: It is very much finding that answer within you, and
Speaker 3: and and I am deconstructing a lot about what is
Speaker 3: entrepreneurship for women and what is entrepreneurship for woman of color, bipop,
Speaker 3: whatever term we want to use, like the global majority, Like, really,
Speaker 3: what is entrepreneurship for us? Because at the end of
Speaker 3: the day, when we enter the thing is that the
Speaker 3: entry barrier was lowered when the digital media and e
Speaker 3: commerce spaces made it accessible for us to launch a
Speaker 3: media business a blog with ten dollars a month hosting, Right,
Speaker 3: But that's all you wanted to do, That's how I started.
Speaker 3: I had no investment. I wasn't even making a salary.
Speaker 3: It was just nap times E commerce makes it easy,
Speaker 3: Instagram makes it easy, TikTok makes it easy. Quo it
Speaker 3: was easier. It's not that easy anymore to market and
Speaker 3: to build community. So the entry, the bar was lowered
Speaker 3: right for us to come into these spaces. What's difficult
Speaker 3: is the growth, and we're seeing there is like a
Speaker 3: glass ceiling in entrepreneurship for women in general, especially for
Speaker 3: women of color. And I see it with my friends
Speaker 3: who are have investors. It's a really difficult proposition to
Speaker 3: stay there as it is, We're only only one percent.
Speaker 3: We're getting investors, so where is like, where is that
Speaker 3: sealing for entrepreneurship. That's when it starts feeling really difficult.
Speaker 3: They're like, Okay, I'm gonna I don't I refuse to
Speaker 3: get investors. So I had people thought of one of
Speaker 3: our partners. She was a partner, not an investor. She
Speaker 3: had bought in so we weren't being bankrolled by anybody
Speaker 3: like we were in debt. And the first time I
Speaker 3: actually acquired the debt that I now have was in
Speaker 3: twenty twenty because we had to cancel the conference we
Speaker 3: All Grows summit in May and we had two hundred
Speaker 3: thousand dollars in tickets to refund. That was money I owed.
Speaker 3: We owed the community that was four hundred something dollars
Speaker 3: that maybe you bought a ticket and you needed that
Speaker 3: money for groceries during the middle in the middle of
Speaker 3: the pandemic. So I had to take the eideal the
Speaker 3: COVID loan from the SBA. That was the first big
Speaker 3: round of like loan in what ten years of the company,
Speaker 3: And once we started getting into debt financing, it became
Speaker 3: really hard, especially when your model is working with brand
Speaker 3: budgets right that are so inconsistent and that fluctuate with
Speaker 3: the social, economic, political environment. So I like, again, it's
Speaker 3: just a lot of perspective for those out there who
Speaker 3: are consumers, who are viewers, who are members, who whatever
Speaker 3: may be, to like really understand all of the nuances
Speaker 3: and all of the sacrifices and risks that each one
Speaker 3: of us do every time we show up with our
Speaker 3: hat as entrepreneurs, and we have to show up with
Speaker 3: like positive environment because otherwise, right, like you might affect
Speaker 3: your own business.
Speaker 1: Who it's challenging.
Speaker 3: It's challenging.
Speaker 1: I appreciate this vulnerability because you know, we've been on
Speaker 1: this entrepreneurship journey officially like four years now, but all
Speaker 1: together almost a decade. And so you know, there's the
Speaker 1: growing pains of it all and feeling like putting on
Speaker 1: that brave face that things are going to get better,
Speaker 1: things are going to be okay, and often they are,
Speaker 1: but it's the stress that it does take on you.
Speaker 1: And luckily there's two of us. But yeah, I don't
Speaker 1: think that this conversation has had enough, I think especially
Speaker 1: for Latinas, because we're just like, we're happy to be here,
Speaker 1: we're happy to be building, We're happy to be like,
Speaker 1: you know, growing, but there's a lot of growing pains
Speaker 1: that happen in the shadows or happen privately. So I
Speaker 1: really appreciate you being so vulnerable and transparent about the
Speaker 1: journey that you've been on. I would love for you
Speaker 1: to plug your substack, talk about it. How can folks
Speaker 1: support it? How can people support the work that you're doing.
Speaker 3: I love it in substack right now. It's again it
Speaker 3: feels like going back to the blogging days where I'm
Speaker 3: just a space where I'm just speaking freely. I wasn't
Speaker 3: feeling that in Instagram anymore, and I needed the long
Speaker 3: form again, and so my substack is done with the Hustle.
Speaker 3: You can just google done with the Hustle and you'll
Speaker 3: find it, but it's done with the Hustle dot substack
Speaker 3: dot com. You can also go to my website on
Speaker 3: a floris dot com. I am really excited. Can I
Speaker 3: say this that I haven't been promoting it at all
Speaker 3: because I'm so focused in the manuscript, But i do
Speaker 3: have a few clients that I'm advising, and they're Latinas
Speaker 3: that are building their own communities and their events, and
Speaker 3: I'm so excited to be supporting them on that journey.
Speaker 3: Like I'm finding that I really love I've always loved
Speaker 3: supporting Latina's, but just really love being on the strategy side,
Speaker 3: being able to help them see things and build things
Speaker 3: much quicker and support them on their journey while also
Speaker 3: doing it in a really sustainable way that doesn't burn
Speaker 3: them out. So Anna flotes dot com. You can also
Speaker 3: find there how to work with me that that calls you.
Speaker 3: But more than anything, substack is just a place where
Speaker 3: I really want to build, continue building community, continue doing
Speaker 3: it in a very sustainable way as well, and really
Speaker 3: leading up to what hopefully will be my book publishing
Speaker 3: next year.
Speaker 1: Amazing, amazing. Thank you so much, Anna for joining us today.
Speaker 1: This has been incredible. I really appreciate it.
Speaker 2: Yeah, we've been learning from you for years now and
Speaker 2: we continue to learn from you, honestly, So thank you
Speaker 2: for sharing so much of yourself over the years and
Speaker 2: still continuously.
Speaker 3: We appreciate you. Thank you for inviting me. Timing is
Speaker 3: always divine, and I'm glad that we've had this conversation now,
Speaker 3: and I admire and adore both of you, and I
Speaker 3: want to see you thrive.
Speaker 1: Thank you again to Anna Flotes for joining us today
Speaker 1: and being so transparent, so vulnerable, especially on digital platforms,
Speaker 1: it's really easy to share the wins, to celebrate the wins.
Speaker 1: But what Anna Flotis mainly talked about today was a
Speaker 1: lot of the really difficult moments, the challenges, a lot
Speaker 1: of the unseen and hidden labor that goes into growing
Speaker 1: a thriving business and also knowing what it's okay to
Speaker 1: walk away.
Speaker 2: And thank you all for listening, and.
Speaker 1: Thank you as always for supporting a Latina led podcast.
Speaker 1: Look at Ora Radio, Subscribe and share with a friend.
Speaker 1: As we learned from Anna, it's so important to celebrate
Speaker 1: and support your favorites.
Speaker 2: Yeah, don't just bash the people you hate, support the
Speaker 2: people you like. I think that's the big takeaway from
Speaker 2: this conversation for me.
Speaker 1: Yeah, thank you again to all of you, Thank you
Speaker 1: again to Anna, and we'll catch you next time.
Speaker 3: Bets see it.
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