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Speaker 1: Look Radio, I'm Viosa and I'm a La. Look at

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Speaker 1: Ora Radio is a podcast dedicated to archiving our present

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Speaker 1: and shifting the culture forward. Today, we're skipping the chatter

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Speaker 1: because we have an exclusive interview with Anna Flores. She's

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Speaker 1: a writer, entrepreneur founder. You might recognize Anna Flores from

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Speaker 1: the digital platform and community space We All Grow. This

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Speaker 1: has been a thriving space for Latina entrepreneurs and it

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Speaker 1: was somewhat shocking when Anna Floores announced recently that she

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Speaker 1: sold the company.

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Speaker 2: We are really excited about this interview because this is

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Speaker 2: the first time that Anna is getting on a podcast

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Speaker 2: to talk about the decision to sell We All Grow,

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Speaker 2: how difficult that was, and how she's pivoting. This is

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Speaker 2: a really important conversation for any Latinas out there who

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Speaker 2: have a business, who want to go into business for

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Speaker 2: themselves and thinking about how you can have a mission

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Speaker 2: driven project while also surviving under capitalism. This interview has everything.

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Speaker 2: It's a lot of wisdom from Anna Flores from all

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Speaker 2: of her years of work, So you want to tune

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Speaker 2: into this conversation.

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Speaker 3: Hi am Anna Flores. I am a mom of a

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Speaker 3: teenage girl about to graduate. I am a daughter of

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Speaker 3: Salvadoran immigrants. Was born in Houston, Texas, grew up in

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Speaker 3: sad Bad, grew up by lingual, grew up by cultural,

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Speaker 3: and currently live in Idlewild. And I'm transitioning from my

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Speaker 3: stage of an entrepreneur to a writer and it feels

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Speaker 3: so good to finally allow myself to call myself that.

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Speaker 1: You know, if you're comfortable, I'd love to know more

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Speaker 1: about this transition that you're on and just the journey

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Speaker 1: of We All Grow, because as you know, look, I

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Speaker 1: thought our radio is an audio archive and would just

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Speaker 1: love to capture the journey that was We All Grow.

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Speaker 3: Yeah, I love that. First of all, I am so

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Speaker 3: grateful that We All Grow brought me to be in

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Speaker 3: circle with women like you. It was because of Wheel

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Speaker 3: Grow that I got to meet both of you, that

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Speaker 3: I got to meet Lokat that. I remember the first

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Speaker 3: time I met you. It was like at a pod

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Speaker 3: uh it was like a podcast Latino Podcasters. I beg

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Speaker 3: back then, but that's that festival. Yeah, and it was

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Speaker 3: like the beginning of podcast and I was like out

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Speaker 3: there doing my work. People don't know that would really

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Speaker 3: show up to places just to like scope out right

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Speaker 3: I was like, who am I Like, we're gonna get

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Speaker 3: podcasting into we all grow into the summit, Like who's

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Speaker 3: out there? Who are the Latinos doing this? And y'all

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Speaker 3: were there. You were like one of the first. So

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Speaker 3: congrats on your journey. And where do I even start?

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Speaker 3: I mean, yes, like you said, it started. It started

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Speaker 3: out as a as an extension of a blog. I

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Speaker 3: was a mom blogger. I was one of the OG

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Speaker 3: mom bloggers back in two thousand and nine, which is

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Speaker 3: so funny because so many of us are finding ourselves

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Speaker 3: now in substack because it feels like the og blogging days.

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Speaker 3: But yeah, I had a blog called Spanglish Baby for

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Speaker 3: parents racing bi lingual and bicultural kids. I co wrote

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Speaker 3: it with a friend and it was just life changing

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Speaker 3: for me to find this medium right that now has

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Speaker 3: given so much to so many of us on the

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Speaker 3: positive side, and what it allowed me was to understand

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Speaker 3: that I wanted to dedicate my life to really in

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Speaker 3: an unconventional way. At that moment, I had always been

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Speaker 3: creating for the Latino community. Asked to be producer for

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Speaker 3: major industry, for major companies like when We See You

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Speaker 3: on MTV, et cetera. And finding this place where I

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Speaker 3: felt that our voices could be democratized just felt like

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Speaker 3: a world of infinite possibilities to me. But to do that,

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Speaker 3: we had to monetize, and very few of us were monetizing.

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Speaker 3: But I was figuring out how to monetize thanks to

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Speaker 3: the black and white mom bloggers. They were the ones

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Speaker 3: really opening the doors for me and saying like, hey,

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Speaker 3: come here, I'll teach you. I'll teach you and you

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Speaker 3: take this to the Latino community. So was I a

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Speaker 3: token Latina? Yes? Did I make the best use of that? Hell? Yes?

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Speaker 3: I was like, you give me permission, Like, not permission,

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Speaker 3: you open that door, I will crack it open and

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Speaker 3: I will bring all of us with us. And that's

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Speaker 3: what I did when I launched Latina Bloggers Connect, which

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Speaker 3: is now we all grow. But it really started as

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Speaker 3: a blogger network, so before influencer marketing even existed. It

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Speaker 3: was like even hard to call it. People didn't understand

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Speaker 3: we were doing. I was like, I'm connecting bloggers with brands,

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Speaker 3: and we were the first ones in the world to

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Speaker 3: connect Latina bloggers with brands. So obviously it grew really quickly.

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Speaker 3: I mean I was on my own for like the

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Speaker 3: first ten months, and I had no idea what I

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Speaker 3: had got myself into. And that's why I think I

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Speaker 3: went from being a writer to office sadden. I'm like

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Speaker 3: an entrepreneur and I'm having to learn all these marketing

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Speaker 3: terms and I anyway, it was crazy and from early

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Speaker 3: on like it just became really big. But at the

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Speaker 3: heart of everything was always a community. For me, it

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Speaker 3: was supporting each other and that's why eventually our mission

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Speaker 3: became our our slogan to say was to elevate the

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Speaker 3: voices and stories of latinas. But the very first original

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Speaker 3: motto was when one grows, we all grow, because that

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Speaker 3: was what was at the heart of what I was doing.

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Speaker 3: I was like, if I'm going to learn, I'm going

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Speaker 3: to teach my fellow bloggers as well. And if I'm

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Speaker 3: going to monetize, I'm going to help them monetize. And

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Speaker 3: that has always been the spirit that has carried us

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Speaker 3: throughout all of the pivots, throughout all of the changes,

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Speaker 3: because what happened was that being at the forefront of

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Speaker 3: the digital media space back then meant that we were

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Speaker 3: like one of the first on Instagram, the first to

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Speaker 3: start I remember like for brands like Nutrigena, loreal or

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Speaker 3: we were creating their first Instagram campaigns with influencers. I mean,

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Speaker 3: think of how crazy that was way back then and

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Speaker 3: how things have changed. But no matter you know, how

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Speaker 3: the landscape has evolved, we've always made sure that we're

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Speaker 3: listening to where Latinas are and then joining them and

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Speaker 3: their journey and seeing how we could support So whether

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Speaker 3: bloggers became an entrepreneurs, entrepreneurs and podcasters, podcasters and then

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Speaker 3: career professionals, everything, we were just like, we just wanted

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Speaker 3: to make sure that we're supporting all. So eventually it

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Speaker 3: became the amigahood because at the end of the day,

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Speaker 3: it's about the friendships that we're creating. That's what makes

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Speaker 3: us powerful, is how we're supporting each other no matter

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Speaker 3: how we're approaching life and our growth. So that's the

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Speaker 3: we All Grow story. And yes, we sold it at

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Speaker 3: the beginning of this year. It was a bit of

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Speaker 3: a fire. So if you know me, you know I'm

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Speaker 3: always gonna be honest and might be here like woo girl,

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Speaker 3: I got millions for this. No, no, it was really

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Speaker 3: sad because we were a bit of not a bit

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Speaker 3: but not as victims, because I will you know, I

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Speaker 3: think it's important for all of us to recognize, recognize

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Speaker 3: where we can learn things right. But at the end

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Speaker 3: of the day, it was the Trump administration with the

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Speaker 3: DII executive orders coming in like rapid fire that pretty

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Speaker 3: much did us in. I was like, I cannot do

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Speaker 3: this anymore. We've sustained, right being in that mode of

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Speaker 3: constantly trying to get ahead because our business model was

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Speaker 3: very much being independent. We worked with brands, which was great.

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Speaker 3: It sustained us and we were like alchemists. We would

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Speaker 3: grab the brand's money and you know, transform it into

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Speaker 3: something beautiful for the community. But as you might, as

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Speaker 3: you know, it's getting harder to work with brands and

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Speaker 3: also be in a mission driven community space, right and

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Speaker 3: and for me being trying to stay congruent with my

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Speaker 3: personal values and what I support and then having to

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Speaker 3: take brand money where maybe they didn't align with my

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Speaker 3: personal values. So that disalignment, that misalignment, that disconnect started

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Speaker 3: from me years ago. It was always there, but it

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Speaker 3: was just starting to grow more and I and it

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Speaker 3: was making it really hard to keep monetizing that in

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Speaker 3: that way. It was it was getting hard the last

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Speaker 3: year as well, because we made a decision to cancel

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Speaker 3: a new two day event because there was a big

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Speaker 3: hotel workers union strike happening in southern California. There was

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Speaker 3: like one hundred and sixty something hotels being affected, and

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Speaker 3: one of the top three hotels that they were targeting

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Speaker 3: was our lovely that new hotel Maya, which all had

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Speaker 3: been to a few years. And we found out six

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Speaker 3: weeks before the event, the majority of the union workers,

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Speaker 3: of the workers in the union, our Latino women, our

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Speaker 3: hotel workers, we could not cross that picket line, no

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Speaker 3: matter how much the financial pearl that actually put us in.

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Speaker 3: So we had to made the really difficult decision to

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Speaker 3: postpone it and then to mentally cancel it in communication

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Speaker 3: with the union and knowing at the end they did

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Speaker 3: send us a beautiful letter. I mean, it took almost

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Speaker 3: ten months after the event for them to finally come

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Speaker 3: to the table and negotiate and be able to come

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Speaker 3: to an agreement, and they sent us a beautiful letter

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Speaker 3: telling us how much us canceling had actually been supportive.

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Speaker 3: And it's really difficult when you're like, yes, this is

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Speaker 3: the only way, this is what's congruent for me and

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Speaker 3: at the same time seeing how it was sinking our company. Yeah,

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Speaker 3: we had to refund a lot of money. We had

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Speaker 3: to for most of the year last year work only

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Speaker 3: on make goods, and we kept up a really good front.

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Speaker 3: But it was very difficult. As you know, I transitioned

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Speaker 3: from as co CEO I had Barton and Coco three

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Speaker 3: years ago. Because yes, the redcrumbs were there. I was

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Speaker 3: already transitioning out and trying to do it in the

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Speaker 3: most graceful way and leaving the company in the most

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Speaker 3: beautiful hands with Vanessa Santos. But unfortunately, you know it

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Speaker 3: it the being an election year, having had to cancel

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Speaker 3: that conference. Election years are always difficult, and then having

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Speaker 3: the administration that we have the brands that you know,

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Speaker 3: we really depended on FROs. You've seen it either there

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Speaker 3: being boycott it and we can't touch or they have

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Speaker 3: frozen everything to the point where one of our really

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Speaker 3: big clients, No, unfortunately had to tell us that we

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Speaker 3: needed to change our proposal so that it wouldn't focus

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Speaker 3: on Latinas. That's when I knew that we were done.

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Speaker 1: Thank you so much for bringing this up, because this

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Speaker 1: is so much much of like the unseen labor that

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Speaker 1: goes into being a founder and entrepreneur and being this

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Speaker 1: like culture maker, this like community builder that you are,

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Speaker 1: and so many Latinas and women have benefited from. We

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Speaker 1: all grow as a digital community and then as an

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Speaker 1: in person community, and clearly, like a lot of us

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Speaker 1: didn't know what was going on behind the scenes. So

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Speaker 1: I really appreciate your vulnerability in sharing this so openly

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Speaker 1: with us, because it really puts so much into perspective

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Speaker 1: with and you know, we feel it on our end,

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Speaker 1: you know, in terms of having to say no to

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Speaker 1: doing maybe certain brand collabs or ad reads because our

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Speaker 1: community is fierce and they know, like if there's a boycott,

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Speaker 1: if there is a brand that we should not be

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Speaker 1: supporting right now, they don't want us to support it.

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Speaker 1: And I'm sure though we all grow, community is the same.

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Speaker 3: Oh gosh, yes, absolutely. And I actually chosen to not

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Speaker 3: do to not record podcasts right now or like, I

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Speaker 3: just got an invitation to another LinkedIn live and I'm

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Speaker 3: pushing everything back because I'm focused on the manuscript, but

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Speaker 3: I really wanted to talk with you. I really felt

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Speaker 3: that this would be a good place to share a

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Speaker 3: little bit of the story that in. You know, I'm

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Speaker 3: writing a book and i'll and I'm writing on my

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Speaker 3: sub stack, and I am being there. But I wanted

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Speaker 3: to bring a deeper perspective and a deeper nuance. I

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Speaker 3: know that the community, one of the most beautiful things,

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Speaker 3: aside from all the women that it has brought to

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Speaker 3: my life, was really seeing that the level of trust

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Speaker 3: that we have, we had created and that for me

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Speaker 3: is the most valuable currency that exists.

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Speaker 1: Right.

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Speaker 3: We were not going to break that trust, and thankfully

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Speaker 3: in fourteen years we never really were called out, canceled,

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Speaker 3: et cetera, which is a lot to say in this environment, right,

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Speaker 3: and it was because we always moved with our entire

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Speaker 3: as much as possible. But the sad part, and this

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Speaker 3: is where I don't know what the answer is, but

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Speaker 3: maybe it's about starting the conversation, is how much are

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Speaker 3: we all dying in the sword?

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Speaker 2: Right?

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Speaker 3: Are we putting ourselves there? For example, I'm all for

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Speaker 3: boycotting Amazon and Target and all this, and then I

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Speaker 3: think about all my friends that have businesses that rely

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Speaker 3: on us spending our dollars, and Target and Amazon that

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Speaker 3: have investors that they that are that have invested, have

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Speaker 3: betted in them, and they have taken really big risks

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Speaker 3: to have their products on these shelves, and removing their

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Speaker 3: products from the shelf is not like, oh, just stop

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Speaker 3: selling there. It's gonna cost them about a million dollars

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Speaker 3: just to remove their products from the shelf. So who

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Speaker 3: wins and who loses?

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Speaker 2: Yeah, this is a I think a question that we've

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Speaker 2: asked internally along these lines, and I wonder if you

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Speaker 2: have reflections for our listeners about being mission driven, community

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Speaker 2: oriented and surviving capitalism. Can we do both at the

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Speaker 2: same time? Does capitalism allow for it? And are the

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Speaker 2: boycotts of today of ultra mega multinational conglomerates like Amazon.

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Speaker 2: Is this the same type of boycott that I think

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Speaker 2: maybe many of us are thinking of, like the UfW

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Speaker 2: and boycotting table grapes. These are not the same types

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Speaker 2: of boycotts and they do not have the same types

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Speaker 2: of impact if we think like historically and labor movements. Right,

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Speaker 2: So I just lob that over to you your reflections.

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Speaker 3: Let's start with the easy conversations. First. It was my fault.

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Speaker 4: I let us hear.

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Speaker 3: You know, it's definitely I feel such a sensitive subject.

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Speaker 3: But I think, first of all, I am a very

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Speaker 3: positive person grounded in reality. We're not going to bring

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Speaker 3: down capitalism in our generation. We're not. So if we

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Speaker 3: continue trying to do the impossible, what's going to happen

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Speaker 3: is that we're going to exhaust ourselves. We're going to

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Speaker 3: continue to affect our mental health, our physical health, our

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Speaker 3: financial health. And that's exactly what they want. They need

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Speaker 3: to see as poor, they need to see us fighting

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Speaker 3: with each other, et cetera, because that's how you manipulate.

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Speaker 3: And instead, I think it's how do we, like you said,

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Speaker 3: exist in this reality while really understanding what the possibilities

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Speaker 3: are and how it can shift when we start supporting

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Speaker 3: each other for fucking real, because the reality is that

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Speaker 3: we don't. As Latinos. We put up a really great

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Speaker 3: front that we do, but we do not show up

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Speaker 3: when it matters. Can you say?

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Speaker 1: Can you say more about that? And I don't mean

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Speaker 1: to interject, but I would love for you to expand

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Speaker 1: on that this kind of Manian optics that Latinos are

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Speaker 1: very supporting each other, but maybe we're not.

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Speaker 3: I mean, we are, like you know, in maybe in

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Speaker 3: small circles, right, like yes, you call me I'm going

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Speaker 3: to open a door for you, and it's sort and

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Speaker 3: that's just humanity and sisterhood as it is, right, there's

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Speaker 3: a negative the positive. It has to exist in those

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Speaker 3: both silos. So, but when I see the community as

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Speaker 3: a collective moving together, we have a really hard time

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Speaker 3: coming together for one objective. And I'm not even going

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Speaker 3: to get into politics, because that's a whole conversation, but

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Speaker 3: that's a reflection and the mirror of what happens that say,

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Speaker 3: we're talking about these boycotts or about consumer power. Again

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Speaker 3: and again, we keep seeing from the entertainment industry, our

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Speaker 3: movies come out, Are we gonna go and support them? No,

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Speaker 3: I'm an Argentinian and that Dominican movie doesn't speak to me. No,

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Speaker 3: I'm a Dominican in that Argentina movie doesn't speak to me.

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Speaker 3: Or you know, so why should I go? You don't

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Speaker 3: see that happening in the Asian community. You don't see

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Speaker 3: that happening in the black community. That's why you see

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Speaker 3: movies like Crazy, Ritation, like Boom. If y'all know, it's

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Speaker 3: because rich Asians came together to buy out theaters. That

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Speaker 3: same model has been trying to replicate in the Latino industry,

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Speaker 3: and we can't do it. Bring it down to the

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Speaker 3: consumer level. If you're saying I am going to boycott Target, Okay,

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Speaker 3: boycott Target, then turn around and go to bloom Me,

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Speaker 3: go to Ritel's curls, go to and buy directly from

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Speaker 3: their website like Transition, move it over. No, don't just boycott.

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Speaker 3: Understand what the implications are the whole new ones because

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Speaker 3: we stay in the fighting mentality and we think we're

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Speaker 3: bringing down Bizz, so we're not fucking bringing him down.

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Speaker 3: That is a whole other level, right, But instead can

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Speaker 3: I support mm.

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Speaker 1: Hmm, yeah, yeah. And I think that unless you're in

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Speaker 1: like the product space. And I only know this because

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Speaker 1: I've heard from Rebecca blue Me, I've heard you Liisa,

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Speaker 1: but I'll talk about this. But if you're not in

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Speaker 1: the product space, like you don't know what it takes

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Speaker 1: to actually get your products sold at Target, you have

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Speaker 1: like a guarantee that you're going to sell this out.

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Speaker 1: And if you don't sell it out, right.

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Speaker 3: So make you remove it and you have to pay

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Speaker 3: to remove it. Yes, And so as I've seen that, like, oh,

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Speaker 3: why don't you just take your product out like you

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Speaker 3: should be boycotting him to It's.

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Speaker 1: It's not that simple. Yeah, these are they think the

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Speaker 1: nuances that may be a broader community that really has

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Speaker 1: no way of knowing because they're not in that space,

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Speaker 1: right And so this is this is a good point

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Speaker 1: that you bring up. Okay, if you're going to boycott,

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Speaker 1: how are you investing then your dollars back into maybe

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Speaker 1: these brands that are at the targets or are at

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Speaker 1: Amazon mm hmm.

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Speaker 3: And And it's simple, you know, at the end of

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Speaker 3: the day, it's like it's it's really choosing who you're

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Speaker 3: going to be supporting with even with your likes or

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Speaker 3: comments or engagements your shares, as simple as that. Yes,

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Speaker 3: as simple as that, Like it really like how much

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Speaker 3: is it sh that? Does it help? Every time you

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Speaker 3: girls get a download?

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Speaker 1: Right?

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Speaker 3: Like do people truly understand how much that helps and

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Speaker 3: how supportive that is? Absolutely, I'm going to go and

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Speaker 3: download all your episodes around like I'm here, I'm like

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Speaker 3: be congrowing you download their episodes right now?

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Speaker 2: Thank you. I think it's it's easy to forget and

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Speaker 2: I'm sure you can speak to this with we all grow.

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Speaker 2: I think sometimes that our community maybe sees the figurehead

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Speaker 2: the face of the brand, the face of the company,

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Speaker 2: and thinks like, oh well, it's just dollars in your pocket.

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Speaker 2: But for every successful company or brand, there's a whole team.

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Speaker 2: There's a staff, there are folks getting paid, who have

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Speaker 2: health insurance, who are able to save for retirement. And

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Speaker 2: when we're willy nilly like trying to shut folks down,

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Speaker 2: there's like a whole cascade of people whose livelihoods are

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Speaker 2: on the line. And I'm sure on your end you've

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Speaker 2: seen that yourself.

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Speaker 3: With we all grow Oh absolutely, you know. I'll tell

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Speaker 3: you even I think any conference organizer or artist manager

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Speaker 3: or artist you know, a musician or Etcaida, I can

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Speaker 3: tell you that one of the biggest I think one

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Speaker 3: of the most hurtful, not hurtful, not hurtful personally, but

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Speaker 3: for the industry is people asking for tickets for free.

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Speaker 3: You wouldn't go and ask because we mentioned blue mey right,

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Speaker 3: like he give me your product for free, right, just

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Speaker 3: because why do you think that us putting together a

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Speaker 3: conference or an event and having to sell a ticket?

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Speaker 3: What do you think that a ticket, because it doesn't

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Speaker 3: feel tangible, is an actual money that we need to

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Speaker 3: recover to actually be able to put on a beautiful event,

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Speaker 3: a concert, a festival, et cetera. That's another way to

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Speaker 3: support they see. It feels very easy to do that.

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Speaker 3: Those were one of the things that was really hard

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Speaker 3: for us to manage because I think we really overdid

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Speaker 3: it with the compying everybody because we went at all

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Speaker 3: of our friends there and et cetera. But at the

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Speaker 3: end of the day, that the ticket is the revenue,

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Speaker 3: or or people complaining right when ticket prices had to

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Speaker 3: go up, when you're like everything has gone up, and

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Speaker 3: ticket prices have to go up, and that didn't even

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Speaker 3: go into our pockets, like you said, it went into

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Speaker 3: actual payroll. I mean, I was so happy when we

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Speaker 3: were able to finally get the team on on health

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Speaker 3: insurance like it was the last four years. It was

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Speaker 3: so expensive to have people on benefits like it really was.

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Speaker 3: It really was a hard thing to do. And for

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Speaker 3: those of you that don't have businesses in California, things

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Speaker 3: really changed for us. When was the aby one bill,

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Speaker 3: I'm so bad to remember the names that was pasted.

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Speaker 3: I think like two thousand and nine, eighteen nineteen, where

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Speaker 3: we couldn't that was the Uber bill. They called it

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Speaker 3: the gig economy bill because we couldn't. We really can't.

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Speaker 3: It's really hard to have contractors full time. So we

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Speaker 3: had to put people in payroll. And guess what, payroll

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Speaker 3: is really expensive expensive. Yeah, and it's the right thing

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Speaker 3: to do at the end of the day. Like I'm

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Speaker 3: glad right now that we were on payroll because you know,

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Speaker 3: people could get an employment benefits now that the company

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Speaker 3: closed and we had to lay everybody off, et cetera.

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Speaker 3: But at the end of the day, those those are

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Speaker 3: all the news is in the reality of managing. And

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Speaker 3: again those of us that exist to elevate to be

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Speaker 3: to be very focused in our DEI and the right

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Speaker 3: communities DEI businesses that used to be called multi cultural.

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Speaker 3: We're also existing with much smaller budgets, but we're put

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Speaker 3: and the same metrics, like we have to prom and

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Speaker 3: overperform for the for ten percent of the dollar, the

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Speaker 3: same thing that a woman, a black, Latina, Indigenous woman

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Speaker 3: working in corporate is getting, what is it, fifty one

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Speaker 3: cents to the dollar. The same thing is for founders,

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Speaker 3: for entrepreneurs we're also working with. It really is ten

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Speaker 3: percent of the overall marketing budgets go to what is

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Speaker 3: now called DEI and that ten percent of the of

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Speaker 3: a pie is divided between black, Hispanic, Latino, LGBTQ plus disabled.

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Speaker 3: I mean, it's it's it's it's tough, right, But the

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Speaker 3: expectations are the same from the community, from the viewers,

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Speaker 3: from the consumers, whatever it may be expecting us to

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Speaker 3: pan on the other side, from the funders, from the investors,

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Speaker 3: from the brand budgets, all of that were expected to

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Speaker 3: perform at the same level.

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Speaker 1: Don't go anywhere, Lokomotives.

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Speaker 4: We'll be right back, and we're back with more of

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Speaker 4: our episode.

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Speaker 1: So I'd love to ask you about that transition from

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Speaker 1: we all Grow to now being a writer, like you said,

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Speaker 1: embracing this medium, this art form as a writer, and

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Speaker 1: what that journey's been like.

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Speaker 3: So I'm actually taking it back to where it all started.

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Speaker 3: It all started with my writing, and I want to say,

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Speaker 3: like five years into the blog and the company and

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Speaker 3: all that, I could not even write anymore. I could

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Speaker 3: not write. But we're talking about an era where at

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Speaker 3: the beginning where I had spanklish Baby and Latina bloggers Connect,

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Speaker 3: which became we all grow at the same time, both

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Speaker 3: thriving for a few years and a toddler at home,

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Speaker 3: a preschooler at home, so trying to maintain all of that,

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Speaker 3: was writing for the Disney blog, for all the brands.

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Speaker 3: I mean, I was writing everywhere, making money, you know,

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Speaker 3: all these different revenue streams, until one would hit. Until

433
00:25:09,480 --> 00:25:11,320
Speaker 3: I saw that Latino Boggers Connect was the one that

434
00:25:11,520 --> 00:25:13,640
Speaker 3: was going, and it was one hundred percent of mine

435
00:25:13,640 --> 00:25:16,040
Speaker 3: at the time, and I had to like go a

436
00:25:16,080 --> 00:25:18,560
Speaker 3: spanklish baby, I mean spanklish baby when I let it go.

437
00:25:19,119 --> 00:25:22,720
Speaker 3: This was like two thousand and twelve elean. It had

438
00:25:22,800 --> 00:25:26,480
Speaker 3: over one hundred thousand members in the Facebook group because

439
00:25:26,480 --> 00:25:28,800
Speaker 3: that's what you did back then for one hundred thousand,

440
00:25:28,800 --> 00:25:31,600
Speaker 3: and we were getting over one hundred thousand unique views

441
00:25:31,680 --> 00:25:34,960
Speaker 3: a month, which is like unheard of now without advertisement

442
00:25:35,359 --> 00:25:38,240
Speaker 3: or anything. So it was on its peak when and

443
00:25:38,359 --> 00:25:40,280
Speaker 3: sometimes I'm like, maybe I should have just stayed there.

444
00:25:40,359 --> 00:25:42,600
Speaker 3: Did I make the right choice? But no, of course

445
00:25:42,680 --> 00:25:46,440
Speaker 3: I made the right choice. But I feel now, I'm

446
00:25:46,760 --> 00:25:50,200
Speaker 3: I for years have really just been in this space

447
00:25:50,240 --> 00:25:54,320
Speaker 3: where I needed to create again. We all grow allowed

448
00:25:54,400 --> 00:25:58,240
Speaker 3: me to create a lot within a contained environment, And

449
00:25:59,840 --> 00:26:03,040
Speaker 3: now I understand, I mean, and I say now because

450
00:26:03,440 --> 00:26:05,440
Speaker 3: back then, and we do this to ourselves a lot

451
00:26:05,680 --> 00:26:08,879
Speaker 3: when people, especially when people are telling you you're sitting

452
00:26:08,920 --> 00:26:11,240
Speaker 3: in a gold mine, you should be doing this, you

453
00:26:11,280 --> 00:26:13,000
Speaker 3: should be doing that, you should be growing this way,

454
00:26:13,040 --> 00:26:14,720
Speaker 3: you should be getting an investor, all that, and you're like,

455
00:26:15,119 --> 00:26:18,200
Speaker 3: is it me? Am I the one? You know, the

456
00:26:18,359 --> 00:26:21,080
Speaker 3: famous imposter syndrome? Like, am I the one that just

457
00:26:21,200 --> 00:26:25,159
Speaker 3: doesn't know it, doesn't have the skill set? Am I

458
00:26:25,400 --> 00:26:27,840
Speaker 3: just lazy? Am I just not good enough?

459
00:26:28,200 --> 00:26:28,320
Speaker 1: Right?

460
00:26:28,359 --> 00:26:31,400
Speaker 3: Because I would go into these and trying to get okay,

461
00:26:31,480 --> 00:26:33,040
Speaker 3: let me go see if I get investors. And I

462
00:26:33,040 --> 00:26:38,399
Speaker 3: would walk into these boardrooms with the white man not

463
00:26:38,600 --> 00:26:41,240
Speaker 3: understanding at all the heart of my mission, and I

464
00:26:41,359 --> 00:26:44,600
Speaker 3: was like, I know, if I give this up or

465
00:26:44,680 --> 00:26:48,320
Speaker 3: if I let them in, then this is going to

466
00:26:48,359 --> 00:26:53,320
Speaker 3: become a place to farm data for latinas. That's all

467
00:26:53,520 --> 00:26:56,359
Speaker 3: at the end of the day. Right. So I protected it,

468
00:26:56,560 --> 00:26:59,399
Speaker 3: But that protecting it also meant that, you know, I

469
00:26:59,480 --> 00:27:02,680
Speaker 3: kept putting up this armor, in this armor, and when

470
00:27:02,720 --> 00:27:05,240
Speaker 3: you're a creative and you have an armor around your heart,

471
00:27:07,760 --> 00:27:08,439
Speaker 3: you can't create.

472
00:27:09,720 --> 00:27:14,399
Speaker 2: Yeah, It's all about vulnerability and opening up and sharing

473
00:27:14,760 --> 00:27:19,040
Speaker 2: the sacred parts of yourself that are not immediately obvious

474
00:27:19,119 --> 00:27:20,880
Speaker 2: on the outside. But you can't always sell.

475
00:27:21,400 --> 00:27:22,080
Speaker 1: You have to share.

476
00:27:23,080 --> 00:27:27,479
Speaker 3: M Yeah. Yeah, And that's really where I am right now.

477
00:27:27,560 --> 00:27:31,639
Speaker 3: I'm in a place of I'm done with the hustle.

478
00:27:32,840 --> 00:27:37,560
Speaker 3: It came like the phrase just downloaded one day in

479
00:27:37,640 --> 00:27:40,159
Speaker 3: a pool in Ohi, where I had sequestered myself for

480
00:27:40,240 --> 00:27:44,440
Speaker 3: two weeks after my first bout of COVID in twenty

481
00:27:44,520 --> 00:27:52,840
Speaker 3: twenty two and feeling incredibly burnt out. It hit me

482
00:27:52,920 --> 00:27:54,879
Speaker 3: in Wahaka on a girl's trip with some friends that

483
00:27:55,160 --> 00:27:58,280
Speaker 3: y'all know, and I wasn't able to enjoy the girls

484
00:27:58,320 --> 00:28:00,639
Speaker 3: trip because they hit me the day before and I

485
00:28:00,840 --> 00:28:04,600
Speaker 3: was alone in an Airbnb and Wahaka, and I was

486
00:28:04,680 --> 00:28:07,600
Speaker 3: literally down on my knees crying and being like what, Like,

487
00:28:08,119 --> 00:28:11,760
Speaker 3: I cannot do this anymore. And it's really difficult that

488
00:28:11,960 --> 00:28:14,080
Speaker 3: the thing that you love is a thing that you

489
00:28:14,160 --> 00:28:19,840
Speaker 3: feel the most pressured from. And I started realizing that

490
00:28:20,560 --> 00:28:25,200
Speaker 3: I was entering like a grief stage of grieving the

491
00:28:26,000 --> 00:28:29,120
Speaker 3: what I felt was starting to disconnect from we all

492
00:28:29,160 --> 00:28:30,560
Speaker 3: grow with. At the end of the day, it was

493
00:28:30,800 --> 00:28:34,360
Speaker 3: my creation. It was connected to me from the beginning,

494
00:28:34,800 --> 00:28:36,720
Speaker 3: and then to all these other women that joined me

495
00:28:36,920 --> 00:28:40,000
Speaker 3: as partners, team members, et cetera. At the end of

496
00:28:40,040 --> 00:28:44,640
Speaker 3: the day, it still had my umbilical court right of

497
00:28:44,800 --> 00:28:50,960
Speaker 3: creation and then also grieving my daughter. She was also

498
00:28:51,400 --> 00:28:55,160
Speaker 3: like both of my babies were teenagers, and I had

499
00:28:55,240 --> 00:28:58,040
Speaker 3: to understand that they didn't need me in the same

500
00:28:58,160 --> 00:29:04,840
Speaker 3: way anymore. That I had given them everything I knew

501
00:29:04,920 --> 00:29:09,480
Speaker 3: and understood and could from my own place of wisdom

502
00:29:09,520 --> 00:29:13,200
Speaker 3: at the moment where I failed, where I didn't where

503
00:29:13,440 --> 00:29:15,320
Speaker 3: you know, where I was able to show up for them,

504
00:29:15,960 --> 00:29:17,840
Speaker 3: but that they were ready to be on their own

505
00:29:19,680 --> 00:29:21,640
Speaker 3: as much as a teenager can write, but that's what

506
00:29:21,720 --> 00:29:23,720
Speaker 3: they need. And I was feeling the same from we

507
00:29:23,760 --> 00:29:26,600
Speaker 3: all grow that. It was like, I'm good, you can

508
00:29:26,720 --> 00:29:30,960
Speaker 3: let me go. And it kind of started there and

509
00:29:31,040 --> 00:29:34,440
Speaker 3: then I sequestered myself because I had had an agent

510
00:29:34,560 --> 00:29:38,640
Speaker 3: for years, an amazing agent. I've had Harper wanting to

511
00:29:39,240 --> 00:29:41,280
Speaker 3: wanting me to have an agent to give them a

512
00:29:41,320 --> 00:29:46,800
Speaker 3: proposal for years, and I just couldn't even like like

513
00:29:47,040 --> 00:29:49,200
Speaker 3: I couldn't even was like I don't even know what

514
00:29:49,320 --> 00:29:51,720
Speaker 3: to sell, because what to sell? What to write about?

515
00:29:51,760 --> 00:29:53,320
Speaker 3: Because it was a lot like they wanted me to

516
00:29:53,360 --> 00:29:56,000
Speaker 3: do a Latina manifesto or like a business book for

517
00:29:56,120 --> 00:29:59,600
Speaker 3: Latinas and I was like, that's not me, that's not me.

518
00:29:59,680 --> 00:30:01,920
Speaker 3: I know there's something in there. I hired a ghost writer.

519
00:30:02,440 --> 00:30:04,960
Speaker 3: It did not work because I was like, I know

520
00:30:05,120 --> 00:30:08,360
Speaker 3: how to write, I know how to put my essence

521
00:30:08,400 --> 00:30:11,000
Speaker 3: in there. I just need to have the space to

522
00:30:11,120 --> 00:30:14,080
Speaker 3: do that. And the feeling that I couldn't I didn't

523
00:30:14,120 --> 00:30:17,840
Speaker 3: even have the space to do that was hurting me.

524
00:30:19,400 --> 00:30:21,440
Speaker 3: And that was like everything my heart was calling me

525
00:30:21,520 --> 00:30:24,320
Speaker 3: to do. And as I said questioned myself, those two weeks,

526
00:30:25,000 --> 00:30:30,600
Speaker 3: I was in silence, absolute silence. Sorry was twenty twenty three,

527
00:30:31,400 --> 00:30:35,000
Speaker 3: and because it was after the last summit that was

528
00:30:35,040 --> 00:30:38,200
Speaker 3: in twenty twenty two, because that summit was really hard

529
00:30:38,280 --> 00:30:40,440
Speaker 3: for me as well. And I think coming out of

530
00:30:40,520 --> 00:30:42,600
Speaker 3: that summit was when I said I just cannot be

531
00:30:42,720 --> 00:30:46,320
Speaker 3: expected to do this again. And I was like, I

532
00:30:46,760 --> 00:30:51,680
Speaker 3: don't think people understand the toll. It left me on

533
00:30:51,800 --> 00:30:55,480
Speaker 3: a high and at the same time like I can't

534
00:30:55,560 --> 00:31:00,960
Speaker 3: do this again. So coming back a year later and

535
00:31:01,120 --> 00:31:04,360
Speaker 3: feeling that burnout and being there, I was like, this

536
00:31:04,480 --> 00:31:06,480
Speaker 3: book has to come to me. And it was being

537
00:31:06,520 --> 00:31:11,960
Speaker 3: in nature, being in silence, reading again, just like listening

538
00:31:12,040 --> 00:31:17,040
Speaker 3: to myself and it just came to me like it

539
00:31:17,240 --> 00:31:19,440
Speaker 3: just came like, I'm just done with the hustle. And

540
00:31:19,560 --> 00:31:23,520
Speaker 3: it was like a declaration for me. Right first you

541
00:31:23,600 --> 00:31:26,480
Speaker 3: have to acknowledge it and declare it, because I would

542
00:31:26,520 --> 00:31:28,680
Speaker 3: hear it before, but be like no, no, no, is

543
00:31:28,840 --> 00:31:31,760
Speaker 3: like you got to keep going. There's payroll to make,

544
00:31:32,000 --> 00:31:34,280
Speaker 3: there's you know, like no, no, no, you got to

545
00:31:34,360 --> 00:31:37,560
Speaker 3: keep going. And this time I was like, no, I'm done.

546
00:31:37,800 --> 00:31:40,440
Speaker 3: And thankfully, you know, I had brought in Vanessa, I

547
00:31:40,520 --> 00:31:44,280
Speaker 3: had had I had a team, and and the company

548
00:31:44,400 --> 00:31:48,120
Speaker 3: was asking me like, we're ready to keep going, right,

549
00:31:48,760 --> 00:31:51,760
Speaker 3: So that was the start of it. And in those

550
00:31:51,800 --> 00:31:55,040
Speaker 3: two weeks also something magical happened that this opportunity to

551
00:31:55,080 --> 00:31:57,280
Speaker 3: come to Idlewild came up. It was like almost as

552
00:31:57,360 --> 00:32:00,600
Speaker 3: I declared it, then the perfect place for me to

553
00:32:00,680 --> 00:32:04,680
Speaker 3: be in to create that space came up. My daughter

554
00:32:04,800 --> 00:32:08,280
Speaker 3: got just got it into herself that she wanted to

555
00:32:08,360 --> 00:32:11,719
Speaker 3: be more challenged as an actor in school and performing

556
00:32:11,840 --> 00:32:15,240
Speaker 3: arts school. And we found out about the school of

557
00:32:15,680 --> 00:32:18,280
Speaker 3: here a Idelwald Arts Academy. It's like the number one

558
00:32:18,320 --> 00:32:22,760
Speaker 3: private school right now. It's a boarding school, and she applied.

559
00:32:22,800 --> 00:32:27,440
Speaker 3: She got an amazing merit scholarship, and I was like, Okay,

560
00:32:28,080 --> 00:32:31,760
Speaker 3: let's move up as a day student. And we moved up,

561
00:32:31,800 --> 00:32:34,240
Speaker 3: and it was the best thing for her and the

562
00:32:34,280 --> 00:32:38,360
Speaker 3: best thing for me to just put some space into everything.

563
00:32:38,800 --> 00:32:42,920
Speaker 3: And this is where right now I'm birthing the book

564
00:32:43,080 --> 00:32:45,920
Speaker 3: which had to be put on pause the last three

565
00:32:46,000 --> 00:32:48,280
Speaker 3: months because of all the unraveling with we all grow

566
00:32:48,880 --> 00:32:50,680
Speaker 3: and I was not going to write the book about

567
00:32:50,720 --> 00:32:54,880
Speaker 3: the hustle from the Hustle, so here I am. I'm

568
00:32:55,080 --> 00:32:58,040
Speaker 3: really excited to launch it. What I'm doing on Substack

569
00:32:58,160 --> 00:33:01,680
Speaker 3: is just starting to build that community slowly as well,

570
00:33:02,000 --> 00:33:05,440
Speaker 3: and rethink in the way that I want to build community,

571
00:33:05,520 --> 00:33:08,360
Speaker 3: rethink in the way that I want to continue showing

572
00:33:08,520 --> 00:33:11,480
Speaker 3: up and that I will no longer negotiate with my

573
00:33:11,560 --> 00:33:15,560
Speaker 3: creativity that comes first. And I think that's something that

574
00:33:16,080 --> 00:33:18,560
Speaker 3: my friend Diego Pettees jng Gueblo. Y'all have met him

575
00:33:18,640 --> 00:33:21,880
Speaker 3: a whale girl, and I think I've learned a lot

576
00:33:22,000 --> 00:33:24,760
Speaker 3: from him in that where I see his process as

577
00:33:24,760 --> 00:33:30,120
Speaker 3: a writer where he will never negotiate meditation. He will

578
00:33:30,200 --> 00:33:33,320
Speaker 3: go on those forty five days him and his wife Sarah,

579
00:33:33,920 --> 00:33:36,080
Speaker 3: like twice a year. And now they're teachers too, and

580
00:33:36,120 --> 00:33:39,480
Speaker 3: the postum and retreats and that's what comes first, and

581
00:33:39,640 --> 00:33:42,920
Speaker 3: then the writing and then the everything else. And also

582
00:33:43,000 --> 00:33:45,560
Speaker 3: seeing him grow this way into a New York Times

583
00:33:45,640 --> 00:33:49,320
Speaker 3: bestseller now launching his app on relationships and all this

584
00:33:50,560 --> 00:33:54,880
Speaker 3: and doing it on a pen name, not doing it

585
00:33:55,040 --> 00:33:58,960
Speaker 3: based on his personality, has faced his you know him,

586
00:34:00,200 --> 00:34:03,480
Speaker 3: and just the power of your words and your creativity

587
00:34:04,240 --> 00:34:06,560
Speaker 3: just feels a lot. It doesn't mean that it's light,

588
00:34:06,640 --> 00:34:08,719
Speaker 3: because writing is in light, but it feels a lot

589
00:34:08,800 --> 00:34:12,279
Speaker 3: lighter for me at least, and the way that I

590
00:34:12,400 --> 00:34:14,560
Speaker 3: was doing it before. And that's what I'm looking for.

591
00:34:14,719 --> 00:34:18,080
Speaker 3: There has to be a way of being able to

592
00:34:18,120 --> 00:34:21,200
Speaker 3: sustain ourselves and being able to go back to our

593
00:34:21,239 --> 00:34:25,120
Speaker 3: creative selves, to being led from our hearts, to allow

594
00:34:25,200 --> 00:34:29,040
Speaker 3: that vulnerability and that softness to be valuable and to

595
00:34:29,120 --> 00:34:32,600
Speaker 3: sustain us. And I don't know. I think I'm in

596
00:34:32,680 --> 00:34:38,560
Speaker 3: an experiment mode right now. I'll let you know if

597
00:34:38,760 --> 00:34:42,040
Speaker 3: my experiment works out or not. But it's been a

598
00:34:42,120 --> 00:34:43,799
Speaker 3: lot of unraveling to get here.

599
00:34:44,840 --> 00:34:48,000
Speaker 2: Incredible. Thank you for your vulnerability and for the level

600
00:34:48,040 --> 00:34:51,000
Speaker 2: of detail that you've shared also with our listeners. I

601
00:34:51,160 --> 00:34:56,200
Speaker 2: know that on your journey. You've probably been very You've

602
00:34:56,239 --> 00:34:59,560
Speaker 2: probably made hard choices about what to share and what

603
00:34:59,719 --> 00:35:02,759
Speaker 2: not to share. And for those out there who are

604
00:35:02,840 --> 00:35:04,640
Speaker 2: in the creative space, or who want to be in

605
00:35:04,719 --> 00:35:07,320
Speaker 2: the creative space, who have a business or want to

606
00:35:07,360 --> 00:35:09,640
Speaker 2: start a business, what.

607
00:35:09,800 --> 00:35:10,680
Speaker 3: Advice do you have?

608
00:35:11,000 --> 00:35:12,920
Speaker 2: Because I think it can be easy to say, like

609
00:35:13,239 --> 00:35:16,439
Speaker 2: things are terrible out there? Should I even start? Things

610
00:35:16,480 --> 00:35:20,719
Speaker 2: are so hard even you know the conversation we're having

611
00:35:20,800 --> 00:35:25,359
Speaker 2: right now. What about folks who maybe they still want

612
00:35:25,400 --> 00:35:28,960
Speaker 2: to launch something, they still want to participate in this space.

613
00:35:29,600 --> 00:35:34,720
Speaker 3: What words do you have for those folks? The moment

614
00:35:34,880 --> 00:35:38,000
Speaker 3: that you feel it, the moment that it is a need,

615
00:35:38,160 --> 00:35:41,000
Speaker 3: a desire that feels like a devotion that needs to

616
00:35:41,080 --> 00:35:43,759
Speaker 3: be put up in the altar, no matter what has

617
00:35:43,800 --> 00:35:47,239
Speaker 3: happened externally, that is the right moment for you. There's

618
00:35:47,280 --> 00:35:49,840
Speaker 3: never going to be a right moment. I launched English

619
00:35:49,920 --> 00:35:56,440
Speaker 3: Baby thanks to the two thousand and eight recession. Like

620
00:35:58,160 --> 00:36:02,560
Speaker 3: my ex husban husband at the time lost all of

621
00:36:02,640 --> 00:36:05,600
Speaker 3: his clients. Because remember, for those of us that lived

622
00:36:05,760 --> 00:36:08,120
Speaker 3: in La then, it wasn't only the recession, it was

623
00:36:08,160 --> 00:36:10,680
Speaker 3: also the writer's strike. There was another writer's strike by then.

624
00:36:11,320 --> 00:36:14,120
Speaker 3: It was dead and I had just I was working

625
00:36:14,200 --> 00:36:17,560
Speaker 3: in Mundos now and BCU New Medico had gone a

626
00:36:17,640 --> 00:36:21,000
Speaker 3: maternity leave. Decided that I was going to be a

627
00:36:21,080 --> 00:36:24,239
Speaker 3: full time mom for at least a few years. He

628
00:36:24,520 --> 00:36:27,680
Speaker 3: had an editing studio in Echo Park, was doing great,

629
00:36:27,760 --> 00:36:32,080
Speaker 3: had amazing clients. It all died, like literally died. We

630
00:36:32,239 --> 00:36:37,719
Speaker 3: were living on savings, getting borrowed money, et cetera. I

631
00:36:37,719 --> 00:36:40,440
Speaker 3: could not take a job because it was more expensive

632
00:36:41,160 --> 00:36:46,440
Speaker 3: to get care for my daughter than for me, and

633
00:36:46,480 --> 00:36:48,120
Speaker 3: there was no jobs. There was no jobs to be

634
00:36:48,200 --> 00:36:50,160
Speaker 3: had in TV, which is all I knew, et cetera.

635
00:36:50,320 --> 00:36:54,200
Speaker 3: So it was really difficult. And it was because of

636
00:36:54,280 --> 00:36:57,080
Speaker 3: that need and that necessity that I feel that that

637
00:36:57,320 --> 00:37:00,279
Speaker 3: drive and that push and that inspiration came. So if

638
00:37:00,320 --> 00:37:02,839
Speaker 3: you're feeling that drive and that's push coming out right

639
00:37:02,960 --> 00:37:08,160
Speaker 3: now from these difficult and desperate times, then that is

640
00:37:08,239 --> 00:37:11,840
Speaker 3: your calling at this moment, And never negotiate with you're calling,

641
00:37:11,920 --> 00:37:13,759
Speaker 3: and never negotiate with your creativity.

642
00:37:14,480 --> 00:37:15,960
Speaker 1: Don't go anywhere, lokomotives.

643
00:37:16,080 --> 00:37:23,360
Speaker 4: We'll be right back, and we're back with more of

644
00:37:23,480 --> 00:37:24,200
Speaker 4: our episode.

645
00:37:28,600 --> 00:37:31,520
Speaker 1: How do you know when to get off the ride?

646
00:37:31,960 --> 00:37:34,160
Speaker 1: How do you know when to pivot? When to say

647
00:37:34,280 --> 00:37:37,840
Speaker 1: it's okay, I can let it go here. And what

648
00:37:37,960 --> 00:37:40,719
Speaker 1: would your advice be to someone who's maybe contemplating that

649
00:37:40,840 --> 00:37:41,120
Speaker 1: right now?

650
00:37:42,160 --> 00:37:47,279
Speaker 3: It's really really hard. I mean, obviously I've been going

651
00:37:47,320 --> 00:37:49,200
Speaker 3: on this ride for a few years, and even as

652
00:37:49,239 --> 00:37:52,840
Speaker 3: I'm writing the book, it still tests me. And the

653
00:37:52,960 --> 00:37:55,840
Speaker 3: one thing about this book is that it is written

654
00:37:56,080 --> 00:37:59,839
Speaker 3: from a lived experience, from an embodied place. We hear

655
00:38:00,160 --> 00:38:02,640
Speaker 3: so much advice out there right now in all of

656
00:38:02,719 --> 00:38:06,960
Speaker 3: the social spaces right we have to question how much

657
00:38:06,960 --> 00:38:09,960
Speaker 3: of that is coming from lived experience. We have to discern.

658
00:38:11,000 --> 00:38:13,600
Speaker 3: So what I would say is that it has to

659
00:38:13,840 --> 00:38:18,400
Speaker 3: start with you declaring it. Going back to that, because

660
00:38:18,440 --> 00:38:24,240
Speaker 3: there is something magical about allowing the uncertainty to guide

661
00:38:24,320 --> 00:38:27,680
Speaker 3: us and to lead us not to be scared to

662
00:38:27,840 --> 00:38:31,799
Speaker 3: be in a place that is uncertain, because we will

663
00:38:31,960 --> 00:38:35,400
Speaker 3: feel the need. We will hear our hearts saying like

664
00:38:35,680 --> 00:38:39,400
Speaker 3: I need you to stop, which was told what it

665
00:38:39,520 --> 00:38:42,080
Speaker 3: told me like literally came out of my during a

666
00:38:42,360 --> 00:38:45,839
Speaker 3: plant medicine go too, I came out of my heart

667
00:38:45,960 --> 00:38:47,719
Speaker 3: and was telling my heart was telling me like you

668
00:38:47,800 --> 00:38:49,640
Speaker 3: got to stop, And I'm like, what are we going

669
00:38:49,719 --> 00:38:51,320
Speaker 3: to have a problem here? It's like it could be

670
00:38:51,680 --> 00:38:54,920
Speaker 3: like if you don't listen to me, so like it

671
00:38:55,000 --> 00:38:59,440
Speaker 3: could turn into something physical. So it is creating first.

672
00:39:00,040 --> 00:39:04,719
Speaker 3: Don't try to stop because that hurts. You can't just

673
00:39:04,880 --> 00:39:09,280
Speaker 3: pull the brake. You have to start small and creating

674
00:39:09,400 --> 00:39:14,760
Speaker 3: little spaces pauses in your life to truly contemplate, reflect

675
00:39:14,840 --> 00:39:21,560
Speaker 3: and listen to yourself, to allow the external noise to

676
00:39:21,719 --> 00:39:25,879
Speaker 3: melt away. Which is the hardest part because everybody wants

677
00:39:25,960 --> 00:39:29,080
Speaker 3: to give us advice about what to do and how

678
00:39:29,120 --> 00:39:31,680
Speaker 3: to lead our lives, and most and many times that

679
00:39:31,800 --> 00:39:34,240
Speaker 3: advice is how to grow, how to push, how to succeed,

680
00:39:35,520 --> 00:39:38,600
Speaker 3: But how we even question if that's really the growth

681
00:39:38,680 --> 00:39:41,480
Speaker 3: that I want, the success that I want. Does that

682
00:39:41,640 --> 00:39:47,520
Speaker 3: define me? So it has to start with just create

683
00:39:47,600 --> 00:39:50,440
Speaker 3: the pause. What are those moments in your day that

684
00:39:50,640 --> 00:39:53,840
Speaker 3: you can really just take for yourself five minutes? And

685
00:39:53,920 --> 00:39:55,440
Speaker 3: I know we hear this a lot, but it is

686
00:39:55,920 --> 00:39:58,960
Speaker 3: so important. Like it took a lot for me to

687
00:39:59,200 --> 00:40:02,000
Speaker 3: take those two weeks soft in OHI, and I took

688
00:40:02,080 --> 00:40:06,080
Speaker 3: them because it was the first time in sixteen years,

689
00:40:06,600 --> 00:40:09,400
Speaker 3: fifteen sixteen years that I had a whole month to

690
00:40:09,520 --> 00:40:13,840
Speaker 3: myself because my daughter was in a camp a performing

691
00:40:13,960 --> 00:40:15,800
Speaker 3: arts camp. So I was like, I, I'm going to

692
00:40:15,880 --> 00:40:17,680
Speaker 3: have that month in the summer. What am I going

693
00:40:17,719 --> 00:40:18,120
Speaker 3: to do with it?

694
00:40:20,880 --> 00:40:20,920
Speaker 1: Like?

695
00:40:21,120 --> 00:40:22,560
Speaker 3: What do I need the most? And it was like

696
00:40:22,680 --> 00:40:26,480
Speaker 3: to listen to myself to understand what is it that

697
00:40:26,560 --> 00:40:30,439
Speaker 3: I truly, truly want and to trust that what comes

698
00:40:30,520 --> 00:40:36,360
Speaker 3: from that wisdom is the guidance that we'll give you

699
00:40:36,440 --> 00:40:40,080
Speaker 3: the courage to take the next step. Just definitely don't

700
00:40:40,080 --> 00:40:41,520
Speaker 3: put the break on right.

701
00:40:42,080 --> 00:40:45,960
Speaker 1: Thank you, Thank you for that really beautiful answer. And

702
00:40:46,080 --> 00:40:48,320
Speaker 1: I just going back to the book because this is

703
00:40:48,400 --> 00:40:51,440
Speaker 1: a manifesto for women who don't have the luxury to rest.

704
00:40:52,080 --> 00:40:54,640
Speaker 1: So I want to ask you how you define rest

705
00:40:55,200 --> 00:40:57,040
Speaker 1: and why are you defining it as a luxury?

706
00:40:58,040 --> 00:41:03,600
Speaker 3: Ooh, because I think I feel and I hear it

707
00:41:03,680 --> 00:41:07,200
Speaker 3: a lot the pushback every time we talk about rest.

708
00:41:07,840 --> 00:41:11,600
Speaker 3: There's a beautiful book called Rest is Resistance. Y'all would

709
00:41:11,800 --> 00:41:13,960
Speaker 3: love it. If the two of you have not read it, like,

710
00:41:14,160 --> 00:41:17,399
Speaker 3: please read it now. Tricia Hersey, I actually found out

711
00:41:17,440 --> 00:41:20,000
Speaker 3: about the book after I had read in the proposal

712
00:41:20,680 --> 00:41:23,920
Speaker 3: for Done with the Hustle and I realized just how

713
00:41:23,960 --> 00:41:28,000
Speaker 3: online we are. Tricia is a beautiful black woman who

714
00:41:28,080 --> 00:41:34,120
Speaker 3: calls herself the nap bishop, So her whole existence right

715
00:41:34,200 --> 00:41:38,360
Speaker 3: now is about she creates these nap churches and outings

716
00:41:38,400 --> 00:41:41,399
Speaker 3: where she invites her community to come and sleep and nap,

717
00:41:42,000 --> 00:41:47,440
Speaker 3: like just to come and nap, because we have to

718
00:41:47,560 --> 00:41:52,520
Speaker 3: remove the guilt from the word rest and from napping

719
00:41:52,600 --> 00:41:55,520
Speaker 3: and from taking time for ourselves, because that is a

720
00:41:55,680 --> 00:42:01,040
Speaker 3: construct of capitalism and pay triarchy. Is what she's really

721
00:42:01,080 --> 00:42:06,040
Speaker 3: good at advocating and preaching for in her book. And

722
00:42:07,080 --> 00:42:11,440
Speaker 3: that's really where my stand with the luxury is that

723
00:42:11,560 --> 00:42:14,319
Speaker 3: we think of it as a luxury because we've made

724
00:42:14,800 --> 00:42:18,000
Speaker 3: We've been made to think of it as a luxury

725
00:42:18,239 --> 00:42:22,280
Speaker 3: by design. So we have to start deconstructing that narrative.

726
00:42:22,480 --> 00:42:25,920
Speaker 3: There's a lot of deconstructing and flipping the narrative that

727
00:42:26,000 --> 00:42:29,040
Speaker 3: happens in my book right because I'm not coming with

728
00:42:29,080 --> 00:42:30,960
Speaker 3: an answer. I'm not coming with the solution, because that

729
00:42:31,120 --> 00:42:34,840
Speaker 3: we can only find that within ourselves. What I'm asking

730
00:42:34,960 --> 00:42:38,719
Speaker 3: us is to imagine that there's a different possibility, that

731
00:42:38,840 --> 00:42:41,799
Speaker 3: it's not this life, this metric of success. So one

732
00:42:41,800 --> 00:42:43,480
Speaker 3: of the first things that I bring up is how

733
00:42:43,520 --> 00:42:47,279
Speaker 3: can we redefine success for us? Like everybody kept telling

734
00:42:47,320 --> 00:42:49,040
Speaker 3: me you're sitting in a gold mine. Until one day

735
00:42:49,080 --> 00:42:51,200
Speaker 3: I said, I'm like, do I really want to excavate

736
00:42:51,239 --> 00:42:55,400
Speaker 3: this gold mine? Because I kept pushing myself right to like,

737
00:42:55,480 --> 00:42:56,920
Speaker 3: when am I going to get to the freaking goal

738
00:42:57,000 --> 00:42:59,880
Speaker 3: mine that everybody's telling me is there? But the reality

739
00:43:00,040 --> 00:43:01,960
Speaker 3: is that there's Is there a finish line for us?

740
00:43:04,200 --> 00:43:04,359
Speaker 1: Right?

741
00:43:07,360 --> 00:43:07,600
Speaker 3: Damn?

742
00:43:08,480 --> 00:43:10,960
Speaker 1: That's yeah, that's a great question.

743
00:43:11,320 --> 00:43:12,160
Speaker 3: That's a great question.

744
00:43:12,440 --> 00:43:13,200
Speaker 2: That's a great question.

745
00:43:13,360 --> 00:43:15,120
Speaker 3: And I don't know.

746
00:43:15,280 --> 00:43:18,719
Speaker 2: It's it comes back to this this other question of

747
00:43:19,600 --> 00:43:21,760
Speaker 2: do I go get a job somewhere and I clock

748
00:43:21,840 --> 00:43:23,920
Speaker 2: in and I clock out, and then I'm at that

749
00:43:24,080 --> 00:43:26,560
Speaker 2: job and I think to myself, but could I be

750
00:43:26,640 --> 00:43:30,239
Speaker 2: doing this other thing? You know, could I be fulfilling

751
00:43:30,320 --> 00:43:33,400
Speaker 2: my my dreams and the seed that's inside of me?

752
00:43:33,600 --> 00:43:35,680
Speaker 2: Could I plant it and nurture it and grow it.

753
00:43:36,719 --> 00:43:38,560
Speaker 2: But then you do that and you go into business

754
00:43:38,600 --> 00:43:40,319
Speaker 2: for yourself, and it's really really hard.

755
00:43:41,560 --> 00:43:45,120
Speaker 3: It's so hard hard, and I, you know, and I

756
00:43:45,200 --> 00:43:48,440
Speaker 3: also want to deconstruct that. And again, I understand the

757
00:43:48,560 --> 00:43:52,799
Speaker 3: role I've played in bringing Latinus into entrepreneurship, but I'm

758
00:43:52,880 --> 00:43:57,359
Speaker 3: also always I understand, right, and that's why I'm also

759
00:43:57,440 --> 00:44:02,800
Speaker 3: being vulnerable with my story. I'm in debt. I'm in

760
00:44:02,920 --> 00:44:06,799
Speaker 3: debt from my company even though I sold it, right,

761
00:44:07,000 --> 00:44:11,480
Speaker 3: because we kept pushing trying to get to that I

762
00:44:11,520 --> 00:44:16,400
Speaker 3: don't know finish line, that unicorn valuation, that whatever it

763
00:44:16,440 --> 00:44:19,440
Speaker 3: may be that we were being told that existed until

764
00:44:19,480 --> 00:44:23,239
Speaker 3: I had to say, like, Okay, maybe it does at

765
00:44:23,360 --> 00:44:26,279
Speaker 3: least for the next four years. It's not there, and

766
00:44:26,400 --> 00:44:27,719
Speaker 3: I don't have it in me to do it for

767
00:44:27,800 --> 00:44:33,440
Speaker 3: another four years, right yeah, or so again it is.

768
00:44:33,640 --> 00:44:35,880
Speaker 3: It is very much finding that answer within you, and

769
00:44:36,120 --> 00:44:40,880
Speaker 3: and and I am deconstructing a lot about what is

770
00:44:41,080 --> 00:44:45,120
Speaker 3: entrepreneurship for women and what is entrepreneurship for woman of color, bipop,

771
00:44:45,239 --> 00:44:49,959
Speaker 3: whatever term we want to use, like the global majority, Like, really,

772
00:44:50,280 --> 00:44:53,880
Speaker 3: what is entrepreneurship for us? Because at the end of

773
00:44:53,880 --> 00:44:57,960
Speaker 3: the day, when we enter the thing is that the

774
00:44:58,160 --> 00:45:03,520
Speaker 3: entry barrier was lowered when the digital media and e

775
00:45:03,640 --> 00:45:07,960
Speaker 3: commerce spaces made it accessible for us to launch a

776
00:45:08,080 --> 00:45:10,960
Speaker 3: media business a blog with ten dollars a month hosting, Right,

777
00:45:11,120 --> 00:45:12,960
Speaker 3: But that's all you wanted to do, That's how I started.

778
00:45:13,360 --> 00:45:17,720
Speaker 3: I had no investment. I wasn't even making a salary.

779
00:45:18,040 --> 00:45:22,280
Speaker 3: It was just nap times E commerce makes it easy,

780
00:45:23,160 --> 00:45:26,759
Speaker 3: Instagram makes it easy, TikTok makes it easy. Quo it

781
00:45:26,880 --> 00:45:29,600
Speaker 3: was easier. It's not that easy anymore to market and

782
00:45:29,719 --> 00:45:33,560
Speaker 3: to build community. So the entry, the bar was lowered

783
00:45:35,160 --> 00:45:38,600
Speaker 3: right for us to come into these spaces. What's difficult

784
00:45:39,120 --> 00:45:43,400
Speaker 3: is the growth, and we're seeing there is like a

785
00:45:43,560 --> 00:45:48,360
Speaker 3: glass ceiling in entrepreneurship for women in general, especially for

786
00:45:48,520 --> 00:45:51,640
Speaker 3: women of color. And I see it with my friends

787
00:45:51,680 --> 00:46:01,080
Speaker 3: who are have investors. It's a really difficult proposition to

788
00:46:01,200 --> 00:46:03,839
Speaker 3: stay there as it is, We're only only one percent.

789
00:46:03,920 --> 00:46:08,160
Speaker 3: We're getting investors, so where is like, where is that

790
00:46:08,360 --> 00:46:12,280
Speaker 3: sealing for entrepreneurship. That's when it starts feeling really difficult.

791
00:46:12,280 --> 00:46:15,320
Speaker 3: They're like, Okay, I'm gonna I don't I refuse to

792
00:46:15,360 --> 00:46:19,000
Speaker 3: get investors. So I had people thought of one of

793
00:46:19,040 --> 00:46:21,000
Speaker 3: our partners. She was a partner, not an investor. She

794
00:46:21,080 --> 00:46:24,040
Speaker 3: had bought in so we weren't being bankrolled by anybody

795
00:46:24,239 --> 00:46:26,800
Speaker 3: like we were in debt. And the first time I

796
00:46:26,920 --> 00:46:32,239
Speaker 3: actually acquired the debt that I now have was in

797
00:46:32,320 --> 00:46:36,360
Speaker 3: twenty twenty because we had to cancel the conference we

798
00:46:36,440 --> 00:46:39,040
Speaker 3: All Grows summit in May and we had two hundred

799
00:46:39,080 --> 00:46:44,800
Speaker 3: thousand dollars in tickets to refund. That was money I owed.

800
00:46:45,239 --> 00:46:49,960
Speaker 3: We owed the community that was four hundred something dollars

801
00:46:50,520 --> 00:46:52,239
Speaker 3: that maybe you bought a ticket and you needed that

802
00:46:52,320 --> 00:46:54,360
Speaker 3: money for groceries during the middle in the middle of

803
00:46:54,400 --> 00:46:58,320
Speaker 3: the pandemic. So I had to take the eideal the

804
00:46:58,360 --> 00:47:02,600
Speaker 3: COVID loan from the SBA. That was the first big

805
00:47:02,760 --> 00:47:08,080
Speaker 3: round of like loan in what ten years of the company,

806
00:47:10,320 --> 00:47:15,240
Speaker 3: And once we started getting into debt financing, it became

807
00:47:15,360 --> 00:47:19,919
Speaker 3: really hard, especially when your model is working with brand

808
00:47:19,960 --> 00:47:23,600
Speaker 3: budgets right that are so inconsistent and that fluctuate with

809
00:47:24,640 --> 00:47:31,080
Speaker 3: the social, economic, political environment. So I like, again, it's

810
00:47:31,160 --> 00:47:33,359
Speaker 3: just a lot of perspective for those out there who

811
00:47:33,480 --> 00:47:37,960
Speaker 3: are consumers, who are viewers, who are members, who whatever

812
00:47:38,040 --> 00:47:41,680
Speaker 3: may be, to like really understand all of the nuances

813
00:47:41,719 --> 00:47:44,279
Speaker 3: and all of the sacrifices and risks that each one

814
00:47:44,320 --> 00:47:47,640
Speaker 3: of us do every time we show up with our

815
00:47:47,680 --> 00:47:51,360
Speaker 3: hat as entrepreneurs, and we have to show up with

816
00:47:51,600 --> 00:47:55,680
Speaker 3: like positive environment because otherwise, right, like you might affect

817
00:47:55,719 --> 00:47:56,440
Speaker 3: your own business.

818
00:47:57,880 --> 00:47:59,800
Speaker 1: Who it's challenging.

819
00:48:00,000 --> 00:48:00,560
Speaker 3: It's challenging.

820
00:48:00,880 --> 00:48:03,600
Speaker 1: I appreciate this vulnerability because you know, we've been on

821
00:48:03,680 --> 00:48:08,400
Speaker 1: this entrepreneurship journey officially like four years now, but all

822
00:48:08,520 --> 00:48:11,759
Speaker 1: together almost a decade. And so you know, there's the

823
00:48:11,840 --> 00:48:15,719
Speaker 1: growing pains of it all and feeling like putting on

824
00:48:15,840 --> 00:48:18,160
Speaker 1: that brave face that things are going to get better,

825
00:48:18,280 --> 00:48:21,040
Speaker 1: things are going to be okay, and often they are,

826
00:48:21,520 --> 00:48:23,560
Speaker 1: but it's the stress that it does take on you.

827
00:48:23,760 --> 00:48:26,520
Speaker 1: And luckily there's two of us. But yeah, I don't

828
00:48:26,560 --> 00:48:29,840
Speaker 1: think that this conversation has had enough, I think especially

829
00:48:30,520 --> 00:48:33,040
Speaker 1: for Latinas, because we're just like, we're happy to be here,

830
00:48:33,160 --> 00:48:35,400
Speaker 1: we're happy to be building, We're happy to be like,

831
00:48:35,680 --> 00:48:38,800
Speaker 1: you know, growing, but there's a lot of growing pains

832
00:48:38,840 --> 00:48:42,800
Speaker 1: that happen in the shadows or happen privately. So I

833
00:48:42,920 --> 00:48:46,960
Speaker 1: really appreciate you being so vulnerable and transparent about the

834
00:48:47,080 --> 00:48:50,080
Speaker 1: journey that you've been on. I would love for you

835
00:48:50,200 --> 00:48:52,759
Speaker 1: to plug your substack, talk about it. How can folks

836
00:48:52,800 --> 00:48:55,279
Speaker 1: support it? How can people support the work that you're doing.

837
00:48:56,640 --> 00:48:59,640
Speaker 3: I love it in substack right now. It's again it

838
00:48:59,680 --> 00:49:02,600
Speaker 3: feels like going back to the blogging days where I'm

839
00:49:02,760 --> 00:49:05,399
Speaker 3: just a space where I'm just speaking freely. I wasn't

840
00:49:05,440 --> 00:49:10,200
Speaker 3: feeling that in Instagram anymore, and I needed the long

841
00:49:10,280 --> 00:49:14,360
Speaker 3: form again, and so my substack is done with the Hustle.

842
00:49:14,920 --> 00:49:16,560
Speaker 3: You can just google done with the Hustle and you'll

843
00:49:16,560 --> 00:49:18,560
Speaker 3: find it, but it's done with the Hustle dot substack

844
00:49:18,719 --> 00:49:21,520
Speaker 3: dot com. You can also go to my website on

845
00:49:21,680 --> 00:49:25,160
Speaker 3: a floris dot com. I am really excited. Can I

846
00:49:25,239 --> 00:49:29,000
Speaker 3: say this that I haven't been promoting it at all

847
00:49:29,080 --> 00:49:31,400
Speaker 3: because I'm so focused in the manuscript, But i do

848
00:49:31,680 --> 00:49:35,960
Speaker 3: have a few clients that I'm advising, and they're Latinas

849
00:49:36,000 --> 00:49:39,040
Speaker 3: that are building their own communities and their events, and

850
00:49:39,200 --> 00:49:42,160
Speaker 3: I'm so excited to be supporting them on that journey.

851
00:49:42,239 --> 00:49:47,000
Speaker 3: Like I'm finding that I really love I've always loved

852
00:49:47,000 --> 00:49:49,919
Speaker 3: supporting Latina's, but just really love being on the strategy side,

853
00:49:51,600 --> 00:49:53,480
Speaker 3: being able to help them see things and build things

854
00:49:53,640 --> 00:49:56,319
Speaker 3: much quicker and support them on their journey while also

855
00:49:56,360 --> 00:49:58,839
Speaker 3: doing it in a really sustainable way that doesn't burn

856
00:49:58,920 --> 00:50:02,479
Speaker 3: them out. So Anna flotes dot com. You can also

857
00:50:02,560 --> 00:50:06,120
Speaker 3: find there how to work with me that that calls you.

858
00:50:06,920 --> 00:50:09,279
Speaker 3: But more than anything, substack is just a place where

859
00:50:09,480 --> 00:50:12,960
Speaker 3: I really want to build, continue building community, continue doing

860
00:50:13,040 --> 00:50:17,839
Speaker 3: it in a very sustainable way as well, and really

861
00:50:18,080 --> 00:50:21,280
Speaker 3: leading up to what hopefully will be my book publishing

862
00:50:21,360 --> 00:50:21,759
Speaker 3: next year.

863
00:50:22,400 --> 00:50:25,320
Speaker 1: Amazing, amazing. Thank you so much, Anna for joining us today.

864
00:50:25,640 --> 00:50:28,320
Speaker 1: This has been incredible. I really appreciate it.

865
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Speaker 2: Yeah, we've been learning from you for years now and

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00:50:31,280 --> 00:50:33,680
Speaker 2: we continue to learn from you, honestly, So thank you

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00:50:33,800 --> 00:50:36,200
Speaker 2: for sharing so much of yourself over the years and

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Speaker 2: still continuously.

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00:50:37,600 --> 00:50:40,920
Speaker 3: We appreciate you. Thank you for inviting me. Timing is

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00:50:40,960 --> 00:50:43,879
Speaker 3: always divine, and I'm glad that we've had this conversation now,

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00:50:44,280 --> 00:50:48,320
Speaker 3: and I admire and adore both of you, and I

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00:50:48,440 --> 00:50:49,279
Speaker 3: want to see you thrive.

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00:50:50,080 --> 00:50:53,400
Speaker 1: Thank you again to Anna Flotes for joining us today

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00:50:53,840 --> 00:51:01,040
Speaker 1: and being so transparent, so vulnerable, especially on digital platforms,

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00:51:01,120 --> 00:51:04,720
Speaker 1: it's really easy to share the wins, to celebrate the wins.

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00:51:04,920 --> 00:51:08,719
Speaker 1: But what Anna Flotis mainly talked about today was a

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Speaker 1: lot of the really difficult moments, the challenges, a lot

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00:51:12,239 --> 00:51:16,240
Speaker 1: of the unseen and hidden labor that goes into growing

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00:51:16,560 --> 00:51:20,160
Speaker 1: a thriving business and also knowing what it's okay to

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00:51:20,239 --> 00:51:20,719
Speaker 1: walk away.

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00:51:20,960 --> 00:51:22,960
Speaker 2: And thank you all for listening, and.

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00:51:23,040 --> 00:51:26,600
Speaker 1: Thank you as always for supporting a Latina led podcast.

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00:51:26,920 --> 00:51:29,800
Speaker 1: Look at Ora Radio, Subscribe and share with a friend.

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00:51:30,520 --> 00:51:34,400
Speaker 1: As we learned from Anna, it's so important to celebrate

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00:51:34,760 --> 00:51:37,520
Speaker 1: and support your favorites.

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00:51:37,920 --> 00:51:41,279
Speaker 2: Yeah, don't just bash the people you hate, support the

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00:51:41,360 --> 00:51:44,040
Speaker 2: people you like. I think that's the big takeaway from

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Speaker 2: this conversation for me.

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00:51:45,760 --> 00:51:48,160
Speaker 1: Yeah, thank you again to all of you, Thank you

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00:51:48,200 --> 00:51:50,399
Speaker 1: again to Anna, and we'll catch you next time.

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00:51:50,960 --> 00:51:51,480
Speaker 3: Bets see it.

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00:51:51,600 --> 00:51:55,439
Speaker 1: Thus, look at Our Radio is executive produced by ViOS

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00:51:55,680 --> 00:51:57,160
Speaker 1: FM and Mala Munios.

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00:51:57,480 --> 00:52:01,960
Speaker 2: Stephanie Franco is our producer Florry editing by Me viosa

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00:52:02,200 --> 00:52:03,880
Speaker 2: creative direction by Me Mala.

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00:52:04,120 --> 00:52:07,040
Speaker 1: Look At Radio is a part of iHeartRadio's Michael Dura

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00:52:07,120 --> 00:52:08,000
Speaker 1: podcast network.

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00:52:08,280 --> 00:52:10,799
Speaker 2: You can listen to look At Radio on the iHeartRadio

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00:52:10,880 --> 00:52:12,839
Speaker 2: app or wherever you get your podcasts.

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00:52:13,120 --> 00:52:15,320
Speaker 1: Leave us a review and share with your prima or

901
00:52:15,360 --> 00:52:16,280
Speaker 1: share with your homegirl.

902
00:52:16,440 --> 00:52:18,920
Speaker 2: And thank you to our local motes, to our listeners

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00:52:18,960 --> 00:52:20,480
Speaker 2: for tuning in each and every week.

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Speaker 1: Besitos Loca