1 00:00:02,240 --> 00:00:05,720 Speaker 1: This is Master's in Business with Barry rid Holts on 2 00:00:05,840 --> 00:00:09,080 Speaker 1: Bloomberg Radio. This week on the podcast, I have a 3 00:00:09,119 --> 00:00:12,640 Speaker 1: special guest. His name is Christiano Alman. He is the 4 00:00:12,680 --> 00:00:17,239 Speaker 1: president of mobile semiconductor giant Qualcom. UH. This is really 5 00:00:17,280 --> 00:00:20,080 Speaker 1: a fascinating conversation. His career has taken him all over 6 00:00:20,120 --> 00:00:24,520 Speaker 1: the world. UH, from Brazil to Tokyo to San Diego. 7 00:00:25,239 --> 00:00:29,440 Speaker 1: He has been both an engineer and a team product 8 00:00:29,600 --> 00:00:34,640 Speaker 1: leader all the way up to UH corporate managers as president. UH. 9 00:00:34,800 --> 00:00:38,480 Speaker 1: Really fascinating guy with a lot of interesting um background 10 00:00:38,479 --> 00:00:41,080 Speaker 1: of material. I think you'll find it intriguing. With no 11 00:00:41,159 --> 00:00:48,800 Speaker 1: further ado, my conversation with Christiano Aman. This is Master's 12 00:00:48,880 --> 00:00:53,400 Speaker 1: in Business with Barry Riddholts on Boomberg Radio. My special 13 00:00:53,400 --> 00:00:56,800 Speaker 1: guest this week is Christiano Aman. He is the president 14 00:00:57,320 --> 00:01:00,680 Speaker 1: of Qualcom. Previously, he has worked at such August firms 15 00:01:00,720 --> 00:01:06,319 Speaker 1: as NYC Electronics and Ericson. He has a unique mix 16 00:01:06,360 --> 00:01:10,959 Speaker 1: of business, engineering and operational skills. He ran qualcom semiconductor 17 00:01:10,959 --> 00:01:14,640 Speaker 1: business for five years. He successfully built the chip set 18 00:01:14,720 --> 00:01:18,000 Speaker 1: strategy and business in China, and he has been managing 19 00:01:18,120 --> 00:01:22,559 Speaker 1: Qualcom's product roadmap since two thousand and eight. Christiano Aman. 20 00:01:23,000 --> 00:01:26,640 Speaker 1: Welcome to Bloomberg. Thank you very very happy to be here. 21 00:01:27,080 --> 00:01:30,840 Speaker 1: So let's uh trace your career back to the mid nineties. 22 00:01:32,080 --> 00:01:36,280 Speaker 1: You joined Qualcom as an engineer. Um, you were born 23 00:01:36,319 --> 00:01:39,440 Speaker 1: in Brazil, you grew up in San Paulo. How did 24 00:01:39,480 --> 00:01:43,240 Speaker 1: you find your way to Qualcom in the US after college? Oh? 25 00:01:43,280 --> 00:01:46,120 Speaker 1: It's interesting, I you know, I, you know, I've been 26 00:01:46,200 --> 00:01:49,560 Speaker 1: fortunate enough. Since I graduated in engineering school, I was 27 00:01:49,640 --> 00:01:53,480 Speaker 1: working similar I was working wordless and started my career 28 00:01:53,520 --> 00:01:58,080 Speaker 1: in Brazil working in the first settler systems they've been 29 00:01:58,520 --> 00:02:03,080 Speaker 1: UM implemented in Rasil. Those are the analog days. Uh 30 00:02:03,120 --> 00:02:07,080 Speaker 1: and uh for a Japanese company NBC. Actually I first 31 00:02:07,400 --> 00:02:11,000 Speaker 1: left Brazil, will go to Tokyo. So and uh it's 32 00:02:11,040 --> 00:02:14,880 Speaker 1: about uh. You know, I was working as an engineer. 33 00:02:14,919 --> 00:02:17,040 Speaker 1: They decided to transfer me to the headquarters in Japan, 34 00:02:17,520 --> 00:02:22,200 Speaker 1: and off I go, uh, exactly from from Brazil to Japan, 35 00:02:22,360 --> 00:02:25,120 Speaker 1: exactly on the other side of the globe. So, if 36 00:02:25,160 --> 00:02:29,000 Speaker 1: I remember correctly, ANYC is Nippon Electronics, What part of 37 00:02:29,080 --> 00:02:32,679 Speaker 1: Japan was that located? I moved to Tokyo. So first 38 00:02:32,680 --> 00:02:35,400 Speaker 1: time I left Brazil, Yes, I went to Tokyo. I 39 00:02:35,440 --> 00:02:39,760 Speaker 1: was for about a year and when when I was 40 00:02:39,800 --> 00:02:42,359 Speaker 1: working to any C, we're thinking about going to Digital Settler. 41 00:02:42,440 --> 00:02:46,919 Speaker 1: I work in their system engineering group. We knew of 42 00:02:47,000 --> 00:02:52,040 Speaker 1: this small company out in San Diego, California, qual Quantcom 43 00:02:52,080 --> 00:02:55,080 Speaker 1: that had this UH c d m A technology for 44 00:02:55,200 --> 00:02:58,600 Speaker 1: Digital Settler and we needed to talk to Qualcom to 45 00:02:59,240 --> 00:03:02,000 Speaker 1: understand how we could build c d m A UM 46 00:03:02,200 --> 00:03:05,840 Speaker 1: base stations and explain to the listeners what does c 47 00:03:05,960 --> 00:03:08,519 Speaker 1: d M A stand for? What does it do well? 48 00:03:08,760 --> 00:03:11,040 Speaker 1: C d M A is actually the technology they put 49 00:03:11,080 --> 00:03:15,280 Speaker 1: qualkon on the map. It's UM. It stands for cold 50 00:03:15,320 --> 00:03:19,240 Speaker 1: division multiple access. It's a complicated term, but really what 51 00:03:19,280 --> 00:03:22,440 Speaker 1: does it actually do in in the world? Uh? You 52 00:03:22,480 --> 00:03:27,280 Speaker 1: know UH in the two G settler remember we're we're 53 00:03:27,280 --> 00:03:29,359 Speaker 1: now we're now in five G now, but in two 54 00:03:29,360 --> 00:03:36,560 Speaker 1: G seller yellow UH Selller to become UH digital and 55 00:03:36,680 --> 00:03:41,600 Speaker 1: increase the capacity. UH. The the the that was claimed 56 00:03:41,640 --> 00:03:43,480 Speaker 1: to fame they claim to fame of c d M 57 00:03:43,480 --> 00:03:48,600 Speaker 1: A was when UH settlers started and people realize everybody 58 00:03:48,640 --> 00:03:53,360 Speaker 1: wants to have a phone. Existing original one G systems, 59 00:03:53,400 --> 00:03:57,400 Speaker 1: the analog system, walkie talkie time, you couldn't really get 60 00:03:57,400 --> 00:04:00,520 Speaker 1: anybody unless you have ten X improvement and city and 61 00:04:00,560 --> 00:04:02,840 Speaker 1: that's what they made did. But going back to your question, 62 00:04:04,200 --> 00:04:08,680 Speaker 1: So I was in Japan, UH, working in Tokyo UM 63 00:04:08,720 --> 00:04:11,040 Speaker 1: and UH and I traveled to San Diego back in 64 00:04:12,960 --> 00:04:18,680 Speaker 1: kind of late nine and UH met this company, Qualcom, 65 00:04:18,760 --> 00:04:22,159 Speaker 1: and UH start having a business relationship with Qualcom and 66 00:04:22,200 --> 00:04:25,920 Speaker 1: a technical relationship about c d M A and then UH, 67 00:04:26,120 --> 00:04:29,719 Speaker 1: you know that led to Qualcom to make me a 68 00:04:29,720 --> 00:04:32,880 Speaker 1: proposal to join the company to joun qual So you 69 00:04:32,960 --> 00:04:35,640 Speaker 1: moved to San Diego? Is that where you're working? I 70 00:04:36,400 --> 00:04:40,920 Speaker 1: moved back to Brazil. Helped them set up the operations 71 00:04:40,920 --> 00:04:44,600 Speaker 1: in Brazil and Latin America during the year of UH 72 00:04:44,800 --> 00:04:49,720 Speaker 1: later part of and ninety six, because because Brazil had 73 00:04:49,760 --> 00:04:52,440 Speaker 1: such an advanced sell your system, they wanted to then 74 00:04:52,680 --> 00:04:57,920 Speaker 1: upgrade to to UH the second next level in the 75 00:04:58,000 --> 00:05:03,520 Speaker 1: In the mid nineties UM. UH, when Qualcom developed the 76 00:05:03,640 --> 00:05:08,520 Speaker 1: c d M A technology, all of the around the globe, 77 00:05:08,720 --> 00:05:13,120 Speaker 1: all of the analog one G systems was going to 78 00:05:13,240 --> 00:05:16,360 Speaker 1: upgrade to two G. So then Qualcom set up officers worldwide, 79 00:05:16,360 --> 00:05:20,480 Speaker 1: including the headquarters for Latin America was in Brazil. UH 80 00:05:20,800 --> 00:05:24,280 Speaker 1: really try to get spectrum allocated in UM in the 81 00:05:24,400 --> 00:05:27,600 Speaker 1: systems to upgrade to c d M A. So Brazil 82 00:05:27,640 --> 00:05:32,000 Speaker 1: covered all of South America. Um, it was the Brazil office, 83 00:05:32,560 --> 00:05:35,159 Speaker 1: UH coverall South America when I was when I was 84 00:05:35,240 --> 00:05:41,279 Speaker 1: back then in UH and in the and ninety six, 85 00:05:41,360 --> 00:05:45,040 Speaker 1: at the early part of ninety six, I was, you know, uh, 86 00:05:45,200 --> 00:05:47,520 Speaker 1: going all over the place to Argentina, to Chile to 87 00:05:48,279 --> 00:05:52,240 Speaker 1: UM two at the time were to Mexico. We we 88 00:05:52,320 --> 00:05:56,320 Speaker 1: have cm A projects everywhere. And then uh, the later 89 00:05:56,360 --> 00:05:59,360 Speaker 1: part of ninety six, I moved to San Diego and 90 00:05:59,360 --> 00:06:03,159 Speaker 1: and that's where now? And what was your title when 91 00:06:03,160 --> 00:06:05,440 Speaker 1: you moved to San Diego? What was your job? Well? 92 00:06:05,480 --> 00:06:09,839 Speaker 1: I started Welcome as as an engineer, and when I 93 00:06:09,880 --> 00:06:13,240 Speaker 1: moved to San Diego, that was back in I was 94 00:06:13,279 --> 00:06:17,880 Speaker 1: a manager of technology. So you've other engineers reporting directly 95 00:06:17,920 --> 00:06:21,960 Speaker 1: to you. Uh back in I believe, so back in 96 00:06:22,200 --> 00:06:25,240 Speaker 1: UH in the ninety six time frame. Yeah, I joined 97 00:06:25,279 --> 00:06:29,680 Speaker 1: Welcome as an engineer in and been going through the rinks. 98 00:06:29,760 --> 00:06:32,240 Speaker 1: So so now you moved to you relocate to the 99 00:06:32,279 --> 00:06:36,520 Speaker 1: United States. Is that any culture shock? Following Brazil and Japan? 100 00:06:36,640 --> 00:06:40,880 Speaker 1: What was that? Really? Nice? Nicer weather than Japan? Um, 101 00:06:41,800 --> 00:06:45,400 Speaker 1: you cannot complain about San Diego so we're very spoiled 102 00:06:45,440 --> 00:06:50,039 Speaker 1: in San Diego. There there's nothing like it. But uh yeah, 103 00:06:50,080 --> 00:06:52,800 Speaker 1: it was just it was no culture shock, I think, 104 00:06:53,200 --> 00:06:57,839 Speaker 1: and especially I I you know, today after all those years, 105 00:06:58,640 --> 00:07:01,600 Speaker 1: I you know, San Diego is home to me. You know, 106 00:07:01,720 --> 00:07:05,560 Speaker 1: everything feels home. So you've been in charge of the 107 00:07:06,000 --> 00:07:11,440 Speaker 1: QCT product roadmap. Explain to us exactly what that is. Okay, 108 00:07:11,680 --> 00:07:16,239 Speaker 1: So when you think of a company like Qualcom, Quacom 109 00:07:16,400 --> 00:07:22,080 Speaker 1: has to business. UM. One business we call qt L 110 00:07:22,320 --> 00:07:26,480 Speaker 1: the Qualcom Technology Licensing. And in the business it's uh, 111 00:07:26,560 --> 00:07:29,560 Speaker 1: you know, we do a lot of advanced research UM. 112 00:07:29,680 --> 00:07:36,840 Speaker 1: Unlike other companies that UM, they're you know, developed products, uh, 113 00:07:36,880 --> 00:07:41,480 Speaker 1: based on on different standards. We are a creator of standards. 114 00:07:41,480 --> 00:07:44,080 Speaker 1: We create a new technology. We created like three G 115 00:07:44,320 --> 00:07:46,680 Speaker 1: and four G and five G, and we licensed the 116 00:07:46,760 --> 00:07:51,520 Speaker 1: technology so anybody can build. That's the licensing business. WelCom 117 00:07:52,080 --> 00:07:57,600 Speaker 1: created each of the cellular standards beyond one, they created 118 00:07:57,600 --> 00:08:00,360 Speaker 1: two G, they created three four or five And I'm 119 00:08:00,400 --> 00:08:03,000 Speaker 1: gonna ask you later what comes after five G. Will 120 00:08:03,040 --> 00:08:06,120 Speaker 1: will get the way to think about it. Every standard, 121 00:08:08,240 --> 00:08:11,400 Speaker 1: every generation of wireless it's uh, whether it's two G, 122 00:08:11,600 --> 00:08:16,040 Speaker 1: three G, four G and now five G. It's it's 123 00:08:16,280 --> 00:08:19,840 Speaker 1: based on a standard. UM there's a standard body that 124 00:08:19,880 --> 00:08:24,280 Speaker 1: is standardized. This for contributions for many companies. UH through 125 00:08:24,360 --> 00:08:27,680 Speaker 1: all the digital sellular generations has started with three G 126 00:08:28,080 --> 00:08:30,040 Speaker 1: all the way to right now in five G that 127 00:08:30,160 --> 00:08:34,280 Speaker 1: we're building, Cocoon has been the largest contributor of fundamental 128 00:08:34,320 --> 00:08:37,600 Speaker 1: technology of the standards. So in a way, yes, many 129 00:08:37,640 --> 00:08:40,120 Speaker 1: of the things that we do today with our phones 130 00:08:40,360 --> 00:08:42,680 Speaker 1: is in part bays of qualk and inventions and has 131 00:08:42,720 --> 00:08:46,400 Speaker 1: been part of every single standard. So that's the licensing business, 132 00:08:46,480 --> 00:08:50,679 Speaker 1: the license that technology, the QCT it's Qualcom, c d 133 00:08:50,800 --> 00:08:55,360 Speaker 1: M A Technologies is the chip set business. So when 134 00:08:55,360 --> 00:08:58,280 Speaker 1: you think about phones with QUALKM processors and quok on 135 00:08:58,400 --> 00:09:01,520 Speaker 1: chips is snap Dragon, So snap Dragon is the chip 136 00:09:01,600 --> 00:09:09,520 Speaker 1: set that and so what that goes into Samsung, Android, Apple, everybody. 137 00:09:09,920 --> 00:09:13,920 Speaker 1: Qualcom chips go to the majority of the phones. Yes, 138 00:09:14,000 --> 00:09:16,840 Speaker 1: he goes into her Sandsung phone. But also beyond phones 139 00:09:16,880 --> 00:09:19,880 Speaker 1: are chips. Not all of the chips are label Snapdragon, 140 00:09:20,320 --> 00:09:23,760 Speaker 1: but our chips go to WiFi routers, go to UH, 141 00:09:23,840 --> 00:09:28,800 Speaker 1: the infantainment and dashboard in your car, U goes to 142 00:09:29,120 --> 00:09:32,040 Speaker 1: many things in your home. I think we go through 143 00:09:32,040 --> 00:09:34,800 Speaker 1: a smart watch. We have chips now in a variety 144 00:09:34,800 --> 00:09:37,760 Speaker 1: of products. That's what q c T does. Quite fascinating. 145 00:09:38,120 --> 00:09:40,000 Speaker 1: So what was your sense of the environment in the 146 00:09:40,760 --> 00:09:46,040 Speaker 1: es you joined qualcom in? Uh did you have any 147 00:09:46,080 --> 00:09:49,040 Speaker 1: sense that the whole tech sector was in the bubble 148 00:09:49,080 --> 00:09:51,800 Speaker 1: and we're gonna see a pretty big drop? So I 149 00:09:51,880 --> 00:09:55,680 Speaker 1: joined qualcom in and there was a lot of growth 150 00:09:55,880 --> 00:09:57,880 Speaker 1: in the wordless anders. It was different than the dot 151 00:09:57,920 --> 00:10:00,160 Speaker 1: com bubble because the wordless it was really growing and 152 00:10:00,240 --> 00:10:04,200 Speaker 1: continue to grow. I think people wanted to go south falls. Yes, 153 00:10:04,320 --> 00:10:09,960 Speaker 1: however I did left Qualk. I had a short period 154 00:10:09,960 --> 00:10:13,080 Speaker 1: of time. I went to Ericsson and then I joined 155 00:10:13,120 --> 00:10:17,120 Speaker 1: a VC right before the dot com bubble burst and 156 00:10:17,400 --> 00:10:22,040 Speaker 1: joined the VC. I moved to Colorado and uh we 157 00:10:22,040 --> 00:10:24,120 Speaker 1: we we had raised a lot of money, we had 158 00:10:24,120 --> 00:10:27,440 Speaker 1: a lot of investments, and then with the bubble burst, 159 00:10:27,480 --> 00:10:30,559 Speaker 1: I you know, I had to do with it and 160 00:10:30,559 --> 00:10:32,880 Speaker 1: and it was interesting. It was a different phase of 161 00:10:32,920 --> 00:10:36,719 Speaker 1: my career. One of our investments we have was an 162 00:10:36,720 --> 00:10:43,160 Speaker 1: operator in Brazil, cell phone operator that actually went bankrupt 163 00:10:44,000 --> 00:10:46,120 Speaker 1: and because when the bubble burst, a lot of the 164 00:10:46,120 --> 00:10:49,880 Speaker 1: investors uh you know, pulled out. It was early days 165 00:10:50,400 --> 00:10:53,959 Speaker 1: is still you know, building. So I took a completely 166 00:10:54,000 --> 00:10:59,040 Speaker 1: different changing my career. I went back to Brazil. I 167 00:10:59,240 --> 00:11:01,480 Speaker 1: was the c t O of this operator and then 168 00:11:01,559 --> 00:11:06,679 Speaker 1: later c O O doing a restructuring UH work and 169 00:11:06,880 --> 00:11:09,920 Speaker 1: UH it was fun. It was in about I learned 170 00:11:09,920 --> 00:11:12,640 Speaker 1: a lot. It was about three years and when we 171 00:11:12,679 --> 00:11:16,559 Speaker 1: turned that to positive Abida and A SOLDI the operator 172 00:11:16,640 --> 00:11:19,080 Speaker 1: and and that's when qualk And asked me, hey, har 173 00:11:19,120 --> 00:11:20,560 Speaker 1: are you board? Do you want to come back to 174 00:11:20,600 --> 00:11:23,040 Speaker 1: San Diego? And I came back in all four, So 175 00:11:23,200 --> 00:11:26,760 Speaker 1: qual come recruit you back in two thousand and four, 176 00:11:27,200 --> 00:11:29,679 Speaker 1: only this time the company you left and the one 177 00:11:29,720 --> 00:11:34,040 Speaker 1: you rejoined somewhat different. Enough time has passed that things 178 00:11:34,040 --> 00:11:37,160 Speaker 1: have changed. What sort of role did you come back 179 00:11:37,200 --> 00:11:39,319 Speaker 1: to and what sort of company did you find when 180 00:11:39,360 --> 00:11:43,079 Speaker 1: you when you got there? That's a good question. So 181 00:11:43,240 --> 00:11:47,079 Speaker 1: when I came back, company was very different. We UH 182 00:11:47,320 --> 00:11:50,880 Speaker 1: company had started as a as a company that was 183 00:11:50,960 --> 00:11:55,079 Speaker 1: developing CDM, a technology at that time UH tree g 184 00:11:55,600 --> 00:12:00,559 Speaker 1: wash you know more mature company was also going into 185 00:12:01,120 --> 00:12:04,040 Speaker 1: another technology. There was a very and called w c 186 00:12:04,160 --> 00:12:08,240 Speaker 1: DM A wide bann c d M a UH making 187 00:12:08,320 --> 00:12:13,640 Speaker 1: strides into other market also developing into the multimedia capabilities 188 00:12:13,679 --> 00:12:17,400 Speaker 1: of the chip set so and the chip business at 189 00:12:17,400 --> 00:12:22,320 Speaker 1: the time, UH started to to grow significantly. It was 190 00:12:22,360 --> 00:12:27,080 Speaker 1: a very smaller part of Qualcom when when I left, 191 00:12:27,080 --> 00:12:29,240 Speaker 1: and started to be more significant at the time so 192 00:12:29,280 --> 00:12:33,840 Speaker 1: I joined, I was asked to to run the c 193 00:12:33,920 --> 00:12:37,360 Speaker 1: d M A business for Qualcom in the chip division, 194 00:12:37,559 --> 00:12:41,760 Speaker 1: and uh it was interesting. It was interesting time because 195 00:12:42,600 --> 00:12:46,400 Speaker 1: if you remember a little bit of, uh of what 196 00:12:46,520 --> 00:12:49,120 Speaker 1: I have done in my career before that, right, I 197 00:12:49,960 --> 00:12:53,079 Speaker 1: have uh you know, I had a worker Qualcom and 198 00:12:53,120 --> 00:12:56,840 Speaker 1: kind of the early days. Then I went gained some 199 00:12:57,360 --> 00:13:00,079 Speaker 1: you know, uh work at ericson and the infrastructure, I 200 00:13:00,200 --> 00:13:05,600 Speaker 1: gained uh some VC experience. I did a difficult restructoring job, 201 00:13:06,240 --> 00:13:08,920 Speaker 1: and and I had a lot of operator experience. And 202 00:13:08,960 --> 00:13:11,560 Speaker 1: at that time will happened is many of the c 203 00:13:11,679 --> 00:13:17,360 Speaker 1: d M A operators we're considering a bandoning the technology 204 00:13:17,400 --> 00:13:21,800 Speaker 1: and switching to g s M and Qualcolm wanted uh 205 00:13:21,800 --> 00:13:24,120 Speaker 1: somebody to take over the business to find out how 206 00:13:24,160 --> 00:13:28,440 Speaker 1: we could uh you know, reverse that trend and generate 207 00:13:28,520 --> 00:13:31,360 Speaker 1: growth again for c d M A. So that's like 208 00:13:31,400 --> 00:13:34,160 Speaker 1: the that was the problem statement for me and UH 209 00:13:34,440 --> 00:13:37,760 Speaker 1: and maybe my experience at the time in solving difficult problems, 210 00:13:37,760 --> 00:13:41,680 Speaker 1: has some operator experience, you know. Uh, they said, you know, 211 00:13:41,920 --> 00:13:44,199 Speaker 1: he could probably can do that. So so I did that. 212 00:13:44,720 --> 00:13:47,480 Speaker 1: Uh it was uh, it was great. It was a 213 00:13:47,520 --> 00:13:51,360 Speaker 1: successful journey, and I think my success and that ended 214 00:13:51,440 --> 00:13:53,960 Speaker 1: up putting me in a position to manage all the 215 00:13:54,040 --> 00:13:58,240 Speaker 1: different products of qualcom roadmap in the chip division A 216 00:13:58,240 --> 00:14:01,960 Speaker 1: couple of years later. Well, that's interesting. How quickly do 217 00:14:02,120 --> 00:14:06,720 Speaker 1: those chip sets um turn obsolete? Or or ask differently, 218 00:14:07,280 --> 00:14:10,559 Speaker 1: Given how fast we've gone from two G, three G, 219 00:14:10,760 --> 00:14:13,720 Speaker 1: four G, five G, it seems like the lifespan of 220 00:14:13,760 --> 00:14:17,240 Speaker 1: each one of these new generations is much less than 221 00:14:17,280 --> 00:14:20,720 Speaker 1: five years. So are these chips practically obsolete when they 222 00:14:20,760 --> 00:14:23,440 Speaker 1: leave the factory? What? How? How long are they good 223 00:14:23,480 --> 00:14:29,880 Speaker 1: for before the new hotness comes along? Okay, very very 224 00:14:29,920 --> 00:14:34,640 Speaker 1: interesting question, especially uh uh you know, I like that question, 225 00:14:34,720 --> 00:14:37,880 Speaker 1: especially because how we think about our business. And I'll 226 00:14:37,880 --> 00:14:39,320 Speaker 1: tell you I'm going to answer you a question with 227 00:14:39,400 --> 00:14:43,680 Speaker 1: an interesting metaphor. I promise will make this interesting. So 228 00:14:44,160 --> 00:14:49,080 Speaker 1: the answer to your question is, in the today's mobile environment, 229 00:14:50,160 --> 00:14:53,440 Speaker 1: the chip the chip business is it's very competitive. First 230 00:14:53,480 --> 00:14:56,880 Speaker 1: of all, it's very capital intensitive. But when you buy, 231 00:14:57,080 --> 00:15:00,360 Speaker 1: when you do what chip? The way for you to 232 00:15:00,440 --> 00:15:02,480 Speaker 1: think about it, and I will ask you a question. 233 00:15:02,800 --> 00:15:05,200 Speaker 1: It takes we have before we have to think about 234 00:15:05,200 --> 00:15:07,160 Speaker 1: what we're gonna do in a chip two years before 235 00:15:07,200 --> 00:15:09,960 Speaker 1: the chip. So two years before the chip is done, 236 00:15:10,160 --> 00:15:13,320 Speaker 1: we need to decide what capabilities this chip will have. 237 00:15:13,560 --> 00:15:17,160 Speaker 1: Like think about a Snapdragon in your Sansung phone? How 238 00:15:17,200 --> 00:15:19,080 Speaker 1: how good does the graphics? How good is the camera? 239 00:15:19,160 --> 00:15:21,440 Speaker 1: How good is the gaming capability? And all of them? 240 00:15:22,200 --> 00:15:25,680 Speaker 1: It takes two years to develop. Then you launch into 241 00:15:25,720 --> 00:15:29,920 Speaker 1: a device and let's say you go by your Sansung Galaxy. Uh. 242 00:15:30,080 --> 00:15:35,320 Speaker 1: You know, I got the new Apple eleven with the 243 00:15:35,320 --> 00:15:39,840 Speaker 1: big camera um only because I wanted that really nice 244 00:15:40,640 --> 00:15:44,400 Speaker 1: uh camera quality and zoom. And I've never had a 245 00:15:44,440 --> 00:15:48,320 Speaker 1: competitive since smartphones come out. I've only have an Apple, 246 00:15:48,400 --> 00:15:50,520 Speaker 1: so I have no experience. We need to get you. 247 00:15:50,640 --> 00:15:52,360 Speaker 1: We need to get you with a five G phone. 248 00:15:52,440 --> 00:15:55,000 Speaker 1: It's more more important than Samsung. Apple. You need to 249 00:15:55,000 --> 00:15:57,120 Speaker 1: get to a five G phone. But when when did 250 00:15:57,120 --> 00:16:00,680 Speaker 1: they become ubiquitous? Win or five G everywhere? You everywhere? 251 00:16:00,680 --> 00:16:03,920 Speaker 1: Probably in uh? I think oh metropolitan areas will have 252 00:16:03,920 --> 00:16:05,440 Speaker 1: five you covered twenty. But I want to go back 253 00:16:05,440 --> 00:16:09,520 Speaker 1: to your question. I go back to your question. So 254 00:16:09,960 --> 00:16:12,840 Speaker 1: two years to do a chip, you launch your phone, 255 00:16:13,320 --> 00:16:17,440 Speaker 1: six months ste phone is absolute and there's another model. Right. 256 00:16:17,880 --> 00:16:20,760 Speaker 1: So so it's a very interesting business because you have 257 00:16:20,920 --> 00:16:23,440 Speaker 1: to you have to decide what to do two years 258 00:16:23,440 --> 00:16:27,920 Speaker 1: in events and you launch a flagship, state of the 259 00:16:28,000 --> 00:16:32,680 Speaker 1: art smartphone and uh and in six months to an 260 00:16:32,720 --> 00:16:35,760 Speaker 1: ear you have to all over again. So the metaphor 261 00:16:35,800 --> 00:16:40,160 Speaker 1: that I use, I feel like chip business like gladiator business. Uh. 262 00:16:41,000 --> 00:16:44,560 Speaker 1: You you have you and your competitors. You know, Uh, 263 00:16:44,720 --> 00:16:47,840 Speaker 1: no matter how successful you are, you always want chip 264 00:16:47,880 --> 00:16:51,120 Speaker 1: away from losing your success, right, so you have to 265 00:16:51,120 --> 00:16:53,640 Speaker 1: build the best possible chip I can build. And it's 266 00:16:53,680 --> 00:16:55,480 Speaker 1: like a gladiator. You go to the colors, You're going 267 00:16:55,520 --> 00:17:00,840 Speaker 1: to fight and uh, if you lose, bad outcomes. Um. 268 00:17:00,880 --> 00:17:04,840 Speaker 1: If you win, you just read you eligible to go 269 00:17:04,920 --> 00:17:07,320 Speaker 1: to the color SEO one more time. So the winners, 270 00:17:07,560 --> 00:17:09,679 Speaker 1: the winners are in the right to fight again and 271 00:17:09,720 --> 00:17:12,720 Speaker 1: the losers are dead. That that's challenging. So let's let's 272 00:17:12,760 --> 00:17:14,919 Speaker 1: talk about some of the competitors in the chip space. 273 00:17:15,359 --> 00:17:19,120 Speaker 1: There's a video and there's a m D and who 274 00:17:19,160 --> 00:17:23,040 Speaker 1: else is the hot chip of the moment these days? 275 00:17:23,600 --> 00:17:25,639 Speaker 1: The chip industry is very that verse and depend on 276 00:17:25,680 --> 00:17:29,200 Speaker 1: this segment. In the space that we are uh, we 277 00:17:29,280 --> 00:17:31,840 Speaker 1: end up, you know, we compete with different people depending 278 00:17:31,840 --> 00:17:34,199 Speaker 1: on what we're doing different things. So for example, in 279 00:17:34,200 --> 00:17:37,960 Speaker 1: the space that we are doing smartphones, we compete, uh 280 00:17:38,040 --> 00:17:41,920 Speaker 1: sometimes with Samsung their own chip a lot, they make 281 00:17:41,960 --> 00:17:45,840 Speaker 1: their own chip. We compete with Huawei phones that they 282 00:17:45,920 --> 00:17:49,480 Speaker 1: use their own chip. Now when we go to PCs, 283 00:17:49,520 --> 00:17:51,760 Speaker 1: we compete with Intel. We just entered the PC space 284 00:17:51,800 --> 00:17:56,040 Speaker 1: the new Microsoft Surface Access qualcome Microsoft chip on it. 285 00:17:56,560 --> 00:17:59,320 Speaker 1: So we compete with Intel. When we go into end 286 00:17:59,359 --> 00:18:00,960 Speaker 1: up competing with m D. When we go in the 287 00:18:01,000 --> 00:18:03,560 Speaker 1: automotor space, and and we're doing the chips that does 288 00:18:03,640 --> 00:18:07,040 Speaker 1: your dashboard and entertainment, we compete with Nvidia. So we 289 00:18:07,119 --> 00:18:10,080 Speaker 1: compete with different companies. One good thing about Quacolm is 290 00:18:10,119 --> 00:18:13,920 Speaker 1: that we're now expended to so many industries. So so 291 00:18:14,160 --> 00:18:18,240 Speaker 1: we we we are going from phones to cars, to 292 00:18:18,880 --> 00:18:22,040 Speaker 1: Internet of Things, to compute and many other things. So 293 00:18:22,280 --> 00:18:26,000 Speaker 1: let's talk a little bit about leadership um from the 294 00:18:26,040 --> 00:18:29,120 Speaker 1: top of a company, how does one go from being 295 00:18:29,200 --> 00:18:33,960 Speaker 1: an engineer to a manager. Those seem like very very 296 00:18:34,040 --> 00:18:39,680 Speaker 1: different skill sets. Uh yeah, I you know, it's it's 297 00:18:41,040 --> 00:18:43,720 Speaker 1: maybe the way to think about it is as an engineer, 298 00:18:44,240 --> 00:18:47,480 Speaker 1: especially if you're during complex systems, you have to learn 299 00:18:47,520 --> 00:18:50,600 Speaker 1: how to manage teams because you cannot do everything yourself. 300 00:18:51,320 --> 00:18:54,400 Speaker 1: And maybe that's how the whole thing starts. But at 301 00:18:54,440 --> 00:18:57,480 Speaker 1: least for me, I think, uh, the success in my 302 00:18:57,560 --> 00:19:02,159 Speaker 1: career was also uh the have this balance of understanding 303 00:19:02,200 --> 00:19:05,159 Speaker 1: the technology because of my engineering background, because of my 304 00:19:05,240 --> 00:19:10,199 Speaker 1: engineering experience, but also understanding the business and I and 305 00:19:10,240 --> 00:19:13,280 Speaker 1: I think once you once you do both, you have 306 00:19:13,400 --> 00:19:17,240 Speaker 1: both the business uh and the technical understanding. It's uh, 307 00:19:17,280 --> 00:19:21,760 Speaker 1: it's it's kind of easier uh for you to go 308 00:19:21,880 --> 00:19:24,159 Speaker 1: to a manager role and be able to lead teams 309 00:19:24,160 --> 00:19:26,200 Speaker 1: and make sure you know, you have the right strategy, 310 00:19:26,280 --> 00:19:29,040 Speaker 1: we're working on the right things, were doing the right products. 311 00:19:29,640 --> 00:19:32,679 Speaker 1: But you know, I I also think that the unique 312 00:19:32,680 --> 00:19:36,439 Speaker 1: personality things as well. UH. Like the approach that I 313 00:19:36,440 --> 00:19:38,520 Speaker 1: always took is I al was going to make sure 314 00:19:38,560 --> 00:19:41,119 Speaker 1: that the people and my team are are doing the 315 00:19:41,200 --> 00:19:43,280 Speaker 1: thing uh that they can do better than I can 316 00:19:43,320 --> 00:19:47,199 Speaker 1: do myself. It's about multiplying the ability for you to 317 00:19:47,280 --> 00:19:51,680 Speaker 1: multiply your capabilities by having better people than you are, 318 00:19:52,240 --> 00:19:54,439 Speaker 1: you know, doing the job. And I think that that 319 00:19:54,480 --> 00:19:57,439 Speaker 1: made good managers. And I and and and one of 320 00:19:57,480 --> 00:20:01,880 Speaker 1: my recipes for SUCCE as well been Qualcom. We were 321 00:20:01,960 --> 00:20:06,080 Speaker 1: very unique culture. We're very matrix in a way. It's 322 00:20:06,320 --> 00:20:10,880 Speaker 1: uh it's the ability you know to uh exercise leadership 323 00:20:11,000 --> 00:20:15,240 Speaker 1: but also recognizing, you know, tweeting all the people my 324 00:20:15,280 --> 00:20:19,000 Speaker 1: team are spears and uh and and I think that's 325 00:20:19,080 --> 00:20:21,280 Speaker 1: you get a little bit of that as working on 326 00:20:21,400 --> 00:20:24,760 Speaker 1: engineering teams and developing projects together. So how does the 327 00:20:24,960 --> 00:20:29,959 Speaker 1: role of president differ from that of chief executive officer 328 00:20:30,000 --> 00:20:33,239 Speaker 1: of the CEO of the company. Uh, Molnenkoff has been 329 00:20:33,280 --> 00:20:35,080 Speaker 1: there for quite a while. Yes, Steve and I have 330 00:20:35,160 --> 00:20:38,159 Speaker 1: been working together for a long time. Actually, Uh it 331 00:20:38,280 --> 00:20:42,560 Speaker 1: was uh if you look of you know the uh 332 00:20:42,600 --> 00:20:46,240 Speaker 1: Steve as the CEO, Jim Thompson, which is our CTO. 333 00:20:46,359 --> 00:20:50,879 Speaker 1: And UH when I joined Qualcom uh for the second 334 00:20:50,880 --> 00:20:53,560 Speaker 1: time back in night in two thousand four, I was 335 00:20:53,560 --> 00:20:56,119 Speaker 1: wanting to see the May business. Mollenkov was in the 336 00:20:56,240 --> 00:20:58,399 Speaker 1: UMTS business or the Double City the May business. So 337 00:20:58,400 --> 00:21:00,880 Speaker 1: we've been talking for very very long time. The way 338 00:21:00,880 --> 00:21:04,800 Speaker 1: it works today, UH, Steve is the CEO. He has 339 00:21:05,440 --> 00:21:11,120 Speaker 1: uh you know, Alex Rogers which runs our licensing business. Uh, 340 00:21:11,160 --> 00:21:14,280 Speaker 1: you know, reporting to Steve Malinkoff, and you can look 341 00:21:14,320 --> 00:21:17,679 Speaker 1: at me as probably run all of the operating business 342 00:21:17,760 --> 00:21:19,760 Speaker 1: of the company. So all the other business of the 343 00:21:19,800 --> 00:21:22,919 Speaker 1: company are under the president and I and I and 344 00:21:22,960 --> 00:21:26,200 Speaker 1: I and I run them. So it's the president role 345 00:21:26,280 --> 00:21:32,399 Speaker 1: within Qualcom. It's uh, it's the personal responsible for the 346 00:21:32,480 --> 00:21:36,440 Speaker 1: operating role of the management. So you guys now seem 347 00:21:36,480 --> 00:21:40,240 Speaker 1: to have resolved all the outstanding issues with Apple. There 348 00:21:40,320 --> 00:21:44,280 Speaker 1: was a fairly contentious lawsuit, there was a hostile takeover 349 00:21:44,280 --> 00:21:47,120 Speaker 1: at Temple. What was it like within the company when 350 00:21:47,240 --> 00:21:52,200 Speaker 1: all this what was previously I think a pretty good relationship, 351 00:21:52,560 --> 00:21:54,280 Speaker 1: How did it go off the rails and how did 352 00:21:54,280 --> 00:21:57,680 Speaker 1: it eventually get resolved? There's a lot in there. We've 353 00:21:57,680 --> 00:21:59,439 Speaker 1: been to a We've been to a lot. We have 354 00:21:59,520 --> 00:22:02,840 Speaker 1: two years of unbelievable turmoil, and I would say it 355 00:22:02,960 --> 00:22:05,960 Speaker 1: was a great opportunity for the company to become stronger. 356 00:22:06,040 --> 00:22:08,560 Speaker 1: I think show how the company is resilient. Specifically to 357 00:22:08,640 --> 00:22:12,879 Speaker 1: your Apple question, Uh, yes, we had our disagreements about 358 00:22:13,320 --> 00:22:16,199 Speaker 1: you know, they the licensing and the value of the 359 00:22:16,240 --> 00:22:21,520 Speaker 1: technology we we we produce. As I told you before, Uh, 360 00:22:21,680 --> 00:22:26,479 Speaker 1: we we none of those standards will be possible. None 361 00:22:26,520 --> 00:22:30,040 Speaker 1: of the generations of wireless will be possible to Qualcom technology. 362 00:22:30,280 --> 00:22:32,800 Speaker 1: We license for everybody to build, but we want to 363 00:22:33,200 --> 00:22:36,520 Speaker 1: you know, get paid on antell actual property and uh 364 00:22:36,600 --> 00:22:40,000 Speaker 1: and we stand by that principle. But we're glad we're 365 00:22:40,040 --> 00:22:42,919 Speaker 1: resolve it and uh and the good thing about it 366 00:22:43,040 --> 00:22:45,280 Speaker 1: resolve in a way that there's a win for Apple, 367 00:22:45,760 --> 00:22:48,919 Speaker 1: win for Qualcom. We're back in business together. We have 368 00:22:48,960 --> 00:22:51,919 Speaker 1: a multi year agreement. We're working you know, day and 369 00:22:51,960 --> 00:22:53,879 Speaker 1: I to make sure they have a great you know, 370 00:22:54,000 --> 00:22:58,840 Speaker 1: iPhone or a five G technology and business continues. That's 371 00:22:58,960 --> 00:23:02,240 Speaker 1: that's really interesting. So you're at the top of the 372 00:23:02,280 --> 00:23:05,520 Speaker 1: food chain and Qualcom, who do you turn to when 373 00:23:05,560 --> 00:23:08,920 Speaker 1: you're looking for advice? You know, when I need advice, 374 00:23:09,240 --> 00:23:11,000 Speaker 1: I talked to a lot of uh, you know, the 375 00:23:11,040 --> 00:23:14,840 Speaker 1: other members of the Qualcom management team. Uh. Uh you know. 376 00:23:15,359 --> 00:23:18,400 Speaker 1: I also we have a good relationship of our board 377 00:23:18,400 --> 00:23:20,480 Speaker 1: of directors, so we have a lot of experience people 378 00:23:20,480 --> 00:23:25,720 Speaker 1: on our board. But I also have uh great uh 379 00:23:25,920 --> 00:23:31,560 Speaker 1: relationship to many seniors actors across our partners and customers 380 00:23:32,200 --> 00:23:35,959 Speaker 1: and uh and many of those uh some relationships are 381 00:23:36,000 --> 00:23:38,920 Speaker 1: helpful when you look at a different perspective how to 382 00:23:38,960 --> 00:23:41,680 Speaker 1: do things and uh, you know, I'm I'm somebody that 383 00:23:41,800 --> 00:23:47,760 Speaker 1: really value relationships and also personal relationships and I make 384 00:23:47,760 --> 00:23:50,200 Speaker 1: full use of those. One of the names that always 385 00:23:50,200 --> 00:23:53,240 Speaker 1: seems to come up is Saudia and Nadela, who's now 386 00:23:53,359 --> 00:23:56,680 Speaker 1: CEO of Microsoft. How did that relationship interesting? There was 387 00:23:56,760 --> 00:24:01,280 Speaker 1: a there was a there's an interesting uh article that uh. 388 00:24:02,000 --> 00:24:05,199 Speaker 1: Uh they came out when I answered exactly that question, 389 00:24:05,440 --> 00:24:11,680 Speaker 1: uh Walster Journal. Yes and uh in fact they specifically 390 00:24:11,680 --> 00:24:18,400 Speaker 1: mentioned Nick Cowser, ROBERTOI and Robert along with Saudio Nadela. Yes, 391 00:24:18,440 --> 00:24:20,280 Speaker 1: and I can tell a little bit about why those 392 00:24:20,320 --> 00:24:24,439 Speaker 1: are all technology rock stars. Some are somewhere in the 393 00:24:24,480 --> 00:24:29,199 Speaker 1: different categories. So so Roberto, yes, and uh that's the 394 00:24:29,240 --> 00:24:32,040 Speaker 1: answer to your question. Uh, and I'll walk you why 395 00:24:32,240 --> 00:24:35,520 Speaker 1: those four think. Roberto, Uh, when I came back to 396 00:24:35,640 --> 00:24:39,960 Speaker 1: Qualcom in the second time around, Qualcom, as I talked to, 397 00:24:40,080 --> 00:24:42,640 Speaker 1: was a different company when I when I left, and uh, 398 00:24:42,880 --> 00:24:46,080 Speaker 1: Roberto was the CTO at that time. Somebody I have 399 00:24:46,119 --> 00:24:50,399 Speaker 1: a lot of respects is uh. You know Alexander Grumbl 400 00:24:50,520 --> 00:24:54,640 Speaker 1: Prize winning for the Art POI has done tremendous Uh, 401 00:24:54,880 --> 00:24:58,720 Speaker 1: contributions to engineering the wireless industry and he helped me, 402 00:24:59,359 --> 00:25:02,920 Speaker 1: uh you navigate through Qualcom also provided me a lot 403 00:25:03,000 --> 00:25:06,160 Speaker 1: of sound advice uh to my career. The other one 404 00:25:06,240 --> 00:25:09,760 Speaker 1: was Nick Calser. Nick Alser was earlier in my career 405 00:25:10,080 --> 00:25:11,840 Speaker 1: when I went to a VC at work for Nick. 406 00:25:11,920 --> 00:25:15,840 Speaker 1: Nick is another one of those very famous individuals in wireless. 407 00:25:15,960 --> 00:25:20,000 Speaker 1: Nick was the first CTEO of Macaws Settler, which is 408 00:25:20,040 --> 00:25:24,080 Speaker 1: the first settler operator in the world period and later 409 00:25:24,119 --> 00:25:26,840 Speaker 1: became the City of eight and T wireless. And it's 410 00:25:27,480 --> 00:25:31,200 Speaker 1: a few people have as much experience in wireless as Nick. 411 00:25:31,640 --> 00:25:34,440 Speaker 1: Roberto sa Tubo was different. One of the other things 412 00:25:34,440 --> 00:25:37,120 Speaker 1: that I do besides my job at Qualcom, I and 413 00:25:37,320 --> 00:25:40,600 Speaker 1: I am on the board of a really largest retail 414 00:25:40,720 --> 00:25:44,960 Speaker 1: bank in Brazil, banking industry very different than the wireless 415 00:25:44,960 --> 00:25:47,760 Speaker 1: and tech industry. The chairman of the bank UH is 416 00:25:48,040 --> 00:25:51,320 Speaker 1: Roberto Stubo. He's also a board member of Shell uh 417 00:25:51,960 --> 00:25:56,520 Speaker 1: uh an oil company and very experienced individual. UH. Our 418 00:25:56,560 --> 00:25:59,760 Speaker 1: relationship is kind of new, there've been over two years 419 00:25:59,800 --> 00:26:03,760 Speaker 1: now and and us in the bank board. But it's 420 00:26:03,760 --> 00:26:06,720 Speaker 1: another person also to give me interesting perspective. How he 421 00:26:06,800 --> 00:26:09,480 Speaker 1: look at things, how he look at things within the bank, 422 00:26:10,080 --> 00:26:12,600 Speaker 1: and uh, sometimes it's good to have a different viewpoint. 423 00:26:12,840 --> 00:26:17,680 Speaker 1: Satia is different. It's ah, we have a business relationship 424 00:26:17,720 --> 00:26:20,840 Speaker 1: with Microsoft, therefore, uh, you know, we have a relationship 425 00:26:20,880 --> 00:26:26,440 Speaker 1: with Satia. But Satia is more about, uh, what he 426 00:26:26,600 --> 00:26:30,040 Speaker 1: needs to do with Microsoft to change Microsoft from a 427 00:26:30,240 --> 00:26:36,720 Speaker 1: Windows client company into a cloud enterprise cloud company. It's 428 00:26:36,720 --> 00:26:40,600 Speaker 1: a little bit like the change I have been doing 429 00:26:40,680 --> 00:26:46,000 Speaker 1: a qualcom from a mobile only company into going into 430 00:26:46,600 --> 00:26:50,160 Speaker 1: all of the other industries that are being transferred by mobile. 431 00:26:50,280 --> 00:26:54,240 Speaker 1: So it's kind of uh, the Satia is like, Okay, 432 00:26:55,560 --> 00:26:57,959 Speaker 1: it can be done. It was done, so we can 433 00:26:58,040 --> 00:27:01,600 Speaker 1: do it. That's kind of along those lines. Quite interesting. 434 00:27:02,280 --> 00:27:08,640 Speaker 1: So let's talk about um new versus potential or existing products. 435 00:27:09,160 --> 00:27:13,000 Speaker 1: How do you balance what you're working on today with hey, 436 00:27:13,200 --> 00:27:16,080 Speaker 1: we have a new idea for something that it's six 437 00:27:16,200 --> 00:27:19,280 Speaker 1: G or seven. How does internally how does a company 438 00:27:19,400 --> 00:27:23,000 Speaker 1: balance between what they need to sell to bring in 439 00:27:23,040 --> 00:27:26,240 Speaker 1: revenue today and how they think about the next couple 440 00:27:26,280 --> 00:27:31,160 Speaker 1: of years of products. Uh, that's actly the uh recipe 441 00:27:31,600 --> 00:27:35,440 Speaker 1: for welcome success. We have teams that are working on 442 00:27:35,600 --> 00:27:38,159 Speaker 1: the products that we're gonna launch next year. We have 443 00:27:38,320 --> 00:27:41,959 Speaker 1: teams that are working on the on technologies and products 444 00:27:42,000 --> 00:27:44,200 Speaker 1: for the next five years, but we have teams that 445 00:27:44,200 --> 00:27:47,359 Speaker 1: are looking like ten years out, ten years out. So 446 00:27:47,720 --> 00:27:52,320 Speaker 1: so really think about a decade ago versus today two 447 00:27:52,400 --> 00:27:56,880 Speaker 1: thousand and nine, did we have any idea about how 448 00:27:57,240 --> 00:28:01,680 Speaker 1: popular drones would be? You barely had smartphones out there. 449 00:28:02,080 --> 00:28:05,560 Speaker 1: A decade seems like a lifetime in technology, you know 450 00:28:05,680 --> 00:28:11,479 Speaker 1: bury two thousand and ten. Um when when we launch uh, 451 00:28:12,040 --> 00:28:15,240 Speaker 1: you know, four G and you're buying your four G smartphone, 452 00:28:15,720 --> 00:28:19,120 Speaker 1: that's where we start working on five G and uh 453 00:28:19,359 --> 00:28:22,000 Speaker 1: and I, like I said, that's the recipe thing for 454 00:28:22,119 --> 00:28:25,520 Speaker 1: Qualcom success. Like right now we're very excited about five 455 00:28:25,600 --> 00:28:29,359 Speaker 1: G transformation five G and it's we're just the beginning 456 00:28:29,440 --> 00:28:31,359 Speaker 1: of that. It's gonna last for ten years. We have 457 00:28:31,440 --> 00:28:34,320 Speaker 1: technologies coming for multiple years and five G, but we 458 00:28:34,480 --> 00:28:36,960 Speaker 1: also needs to start thinking right now, what's gonna come next? 459 00:28:37,200 --> 00:28:40,440 Speaker 1: And that's six G. I think so so five G 460 00:28:40,920 --> 00:28:44,320 Speaker 1: is I mean three four five have three two to 461 00:28:44,440 --> 00:28:47,560 Speaker 1: three to four each have been pretty nice steps up, 462 00:28:47,600 --> 00:28:50,160 Speaker 1: but it looks like four G two five G is 463 00:28:50,200 --> 00:28:54,240 Speaker 1: a giant leap in bandwidth and the ability to stream 464 00:28:54,360 --> 00:29:00,640 Speaker 1: video almost instantly over cellular that was unimaginable ten years ago. Yes, 465 00:29:00,960 --> 00:29:03,920 Speaker 1: but uh, if I may, five G is bigger than that. 466 00:29:05,360 --> 00:29:07,440 Speaker 1: Here's how you should think about five G. And that's 467 00:29:07,440 --> 00:29:10,120 Speaker 1: why you get so much attention, while you get so 468 00:29:10,360 --> 00:29:19,840 Speaker 1: much conversation going across uh multiple industries. Today, we we 469 00:29:20,080 --> 00:29:23,800 Speaker 1: have pretty much everything everything in this room, UH that 470 00:29:24,000 --> 00:29:28,600 Speaker 1: uses electricity. You just assume is there. No, No, they 471 00:29:28,640 --> 00:29:33,120 Speaker 1: has electricity. You connect to the wall because you need electricity, 472 00:29:33,240 --> 00:29:36,240 Speaker 1: and you assume you're gonna find a plug. It's to 473 00:29:36,440 --> 00:29:40,800 Speaker 1: be there, ubiquitous. This is what five G will do 474 00:29:41,400 --> 00:29:45,200 Speaker 1: to the Internet. So five G is the technology has 475 00:29:45,240 --> 00:29:48,600 Speaker 1: been designed not only to provide massive bandwidth to your phones, 476 00:29:49,200 --> 00:29:53,400 Speaker 1: but to connect everything else to the Internet. So once 477 00:29:53,480 --> 00:29:56,280 Speaker 1: five G is done, when we're done through this decade 478 00:29:56,280 --> 00:29:59,560 Speaker 1: of five G and the networks full deployed, we're not 479 00:29:59,600 --> 00:30:03,600 Speaker 1: gonna be having conversations about what the use cases. Internet 480 00:30:03,720 --> 00:30:06,040 Speaker 1: is going to be there and you're gonna assume is 481 00:30:06,080 --> 00:30:09,600 Speaker 1: they're like electricity and everything will be connected to the Internet. 482 00:30:10,600 --> 00:30:14,600 Speaker 1: So it's being designed to connect billions of devices around 483 00:30:14,680 --> 00:30:17,480 Speaker 1: us in addition to our phones. That's why this transformation 484 00:30:17,680 --> 00:30:20,240 Speaker 1: is so big. So let me push back against that. 485 00:30:20,800 --> 00:30:24,360 Speaker 1: So if you've traveled to Asia or Europe, you know 486 00:30:24,680 --> 00:30:28,920 Speaker 1: that the cellular system seems much more robust. You don't 487 00:30:29,040 --> 00:30:32,920 Speaker 1: drop calls, there aren't one bar or no bar spaces. 488 00:30:33,560 --> 00:30:37,440 Speaker 1: The broadband is bigger and cheaper. The thought of internet 489 00:30:37,440 --> 00:30:40,560 Speaker 1: everywhere in the United States wireless. Hey, they still haven't 490 00:30:40,560 --> 00:30:42,200 Speaker 1: figured out how to make sure I can make a 491 00:30:42,360 --> 00:30:46,880 Speaker 1: goddamn phone call in Manhattan without losing the single I mean, 492 00:30:46,960 --> 00:30:50,000 Speaker 1: the biggest city in New York. We haven't figured that 493 00:30:50,080 --> 00:30:52,960 Speaker 1: out yet. Why should I think that the that everything 494 00:30:53,080 --> 00:30:55,520 Speaker 1: is going to connect away? We had very good service 495 00:30:55,600 --> 00:30:57,800 Speaker 1: in San Diego, But have I said that? Let me 496 00:30:57,880 --> 00:31:01,920 Speaker 1: tell you this, um uh, I hear you, And this 497 00:31:02,040 --> 00:31:05,520 Speaker 1: is exactually one of the biggest optics obstacles in five 498 00:31:05,640 --> 00:31:07,880 Speaker 1: G in the United States right now. And that's how 499 00:31:07,920 --> 00:31:11,520 Speaker 1: unique to United States. In Europe, that's actually one area 500 00:31:11,840 --> 00:31:14,120 Speaker 1: that still have a lot to be done. Is that 501 00:31:14,240 --> 00:31:19,520 Speaker 1: just a function of not enough cell towers or no 502 00:31:21,360 --> 00:31:24,640 Speaker 1: no there no other, no other fault. Here's what's happening. 503 00:31:24,960 --> 00:31:31,280 Speaker 1: For example, China, uh, China is going to build one 504 00:31:31,840 --> 00:31:35,840 Speaker 1: million UH five G base stations by the end of 505 00:31:35,920 --> 00:31:42,480 Speaker 1: twenty one million. That's equivalent to ten times the number 506 00:31:42,640 --> 00:31:46,600 Speaker 1: of total based stations across all generations of a single 507 00:31:47,120 --> 00:31:50,640 Speaker 1: UH you know US carrier. Here's what the issue is. 508 00:31:50,680 --> 00:31:55,440 Speaker 1: In the United States and in Europe too. Carriers need 509 00:31:55,520 --> 00:31:58,640 Speaker 1: to build UH infrastructure. But for that they need to 510 00:31:58,720 --> 00:32:02,400 Speaker 1: build new sites, and they have to negotiate city by 511 00:32:02,520 --> 00:32:06,479 Speaker 1: city to get permits and zoning to get the sites up. 512 00:32:06,640 --> 00:32:09,480 Speaker 1: And especially five five G you need to densify the 513 00:32:09,600 --> 00:32:12,440 Speaker 1: network because some of those five G base stations they 514 00:32:12,520 --> 00:32:16,200 Speaker 1: look like WiFi access points and and they're very small, 515 00:32:16,480 --> 00:32:19,320 Speaker 1: and you need many of the them, and you need 516 00:32:19,360 --> 00:32:22,640 Speaker 1: to put sites everywhere. And UH. The number one if 517 00:32:22,680 --> 00:32:25,720 Speaker 1: you ask every carrier in America right now, what's the 518 00:32:25,840 --> 00:32:29,640 Speaker 1: number one struggle to get five G everywhere? Is can 519 00:32:29,720 --> 00:32:32,560 Speaker 1: I get the approval to get new sites? And I 520 00:32:33,160 --> 00:32:35,240 Speaker 1: think we have to do something about it. I you know, 521 00:32:35,360 --> 00:32:40,080 Speaker 1: I it's okay. It's understandable that in China they will 522 00:32:40,160 --> 00:32:42,920 Speaker 1: issue a document and then on milliand sites will be built. 523 00:32:43,640 --> 00:32:47,720 Speaker 1: Essentially planned economy if you want to have you know, 524 00:32:47,800 --> 00:32:51,200 Speaker 1: I prefer our system, but we have to find a 525 00:32:51,480 --> 00:32:54,600 Speaker 1: way that we can accelerate the process of building new 526 00:32:54,640 --> 00:32:57,920 Speaker 1: sites because I think the US economy will benefit from 527 00:32:58,800 --> 00:33:02,120 Speaker 1: vibrant and competitive to five G infrastructure in place, we 528 00:33:02,280 --> 00:33:06,120 Speaker 1: help so many industries. We talked about thirteen points to 529 00:33:06,440 --> 00:33:10,640 Speaker 1: trillion dollars of goods and services of economic growth just 530 00:33:10,800 --> 00:33:13,720 Speaker 1: based on five G. And if you remember, if we 531 00:33:13,760 --> 00:33:17,000 Speaker 1: didn't have four G built, the United States pioneer four 532 00:33:17,080 --> 00:33:21,360 Speaker 1: G was the first country to deploy four G nationwide. 533 00:33:21,440 --> 00:33:24,200 Speaker 1: Because of that, we've got Instagram, we got Uber, we 534 00:33:24,360 --> 00:33:27,200 Speaker 1: got Amazon, We've got all those companies the Europeans don't have, 535 00:33:28,000 --> 00:33:30,040 Speaker 1: and UH five G is going to be no different. 536 00:33:30,160 --> 00:33:32,200 Speaker 1: So we need to get the infrastructure built. Can we 537 00:33:32,360 --> 00:33:36,200 Speaker 1: stick these five G M receivers or transmitters on the 538 00:33:36,320 --> 00:33:39,120 Speaker 1: old towers? Can guess you can put in all the 539 00:33:39,160 --> 00:33:41,920 Speaker 1: old towers in any new towers. So or and I 540 00:33:42,360 --> 00:33:46,080 Speaker 1: noticed that a lot of especially when you're high up 541 00:33:46,560 --> 00:33:49,360 Speaker 1: in any sort of office building in New York and 542 00:33:49,480 --> 00:33:52,600 Speaker 1: you look down on the lower towers, you see the 543 00:33:52,720 --> 00:33:57,760 Speaker 1: roofs are just festooned with wires and and antenna. Are 544 00:33:57,880 --> 00:34:02,320 Speaker 1: those four G and five G type? Um, those are 545 00:34:02,360 --> 00:34:05,160 Speaker 1: four G. You're gonna upgrade those to five G and 546 00:34:05,480 --> 00:34:08,319 Speaker 1: and you need to add what we call UH five 547 00:34:08,360 --> 00:34:10,800 Speaker 1: G small cells. They look like WiFi routers but you 548 00:34:10,920 --> 00:34:14,239 Speaker 1: just need to sprinkle them everywhere everywhere. UM, So they 549 00:34:14,280 --> 00:34:15,600 Speaker 1: don't have to be a pie. They could be at 550 00:34:15,680 --> 00:34:20,400 Speaker 1: street level. That's that's quite that's quite interesting. UM. So 551 00:34:21,040 --> 00:34:24,400 Speaker 1: we've been talking about innovation and how new ideas come along. 552 00:34:25,160 --> 00:34:29,280 Speaker 1: Are they primarily driven by the engineers? Are they driven 553 00:34:29,360 --> 00:34:35,240 Speaker 1: by leadership? Where does innovation come from? Um? The answer 554 00:34:35,320 --> 00:34:40,359 Speaker 1: is both, and I think it comes it comes from 555 00:34:40,360 --> 00:34:44,440 Speaker 1: a company like Qualcom from understanding what are the problems 556 00:34:44,480 --> 00:34:47,239 Speaker 1: that need to be solved on on the business side, 557 00:34:47,320 --> 00:34:49,200 Speaker 1: you know, And I'll go a little bit in history. 558 00:34:50,320 --> 00:34:56,200 Speaker 1: Uh if when we when we started, for example, three 559 00:34:56,320 --> 00:34:59,960 Speaker 1: G from two G. Uh when when we put our 560 00:35:00,000 --> 00:35:02,840 Speaker 1: shelves in the map? When two gee them in three G. 561 00:35:03,080 --> 00:35:05,920 Speaker 1: We want to solve one problem, which is we need 562 00:35:06,000 --> 00:35:09,560 Speaker 1: to connect phones to the internet. UM. And you know, 563 00:35:09,760 --> 00:35:13,160 Speaker 1: after that was done, you probably remember using your BlackBerry 564 00:35:13,239 --> 00:35:15,880 Speaker 1: and people doing emails and all the great things you 565 00:35:15,920 --> 00:35:18,360 Speaker 1: can do when you had Internet in your phones. So 566 00:35:18,480 --> 00:35:19,799 Speaker 1: the first thing we need to do how to get 567 00:35:20,080 --> 00:35:22,719 Speaker 1: phones internet. That's how three G got created. We need 568 00:35:22,760 --> 00:35:25,480 Speaker 1: to get Internet. We need to solve that problem. Four 569 00:35:25,600 --> 00:35:29,239 Speaker 1: G was a bigger challenge for g S. We have 570 00:35:29,360 --> 00:35:33,040 Speaker 1: now two problems to solve. One problem to solve as 571 00:35:33,080 --> 00:35:38,120 Speaker 1: we needed to bring mobile broadband broadband to mobile, but 572 00:35:38,239 --> 00:35:41,200 Speaker 1: then what happens Berry When you have broadband for mobile, 573 00:35:41,320 --> 00:35:43,560 Speaker 1: you need a computer. So we need to make those 574 00:35:43,600 --> 00:35:47,759 Speaker 1: phones into computers. So we needed to develop We we 575 00:35:47,920 --> 00:35:51,640 Speaker 1: didn't have a processor business. We need to create a 576 00:35:51,760 --> 00:35:54,360 Speaker 1: business of the Snapdragon business. We need to create a 577 00:35:54,440 --> 00:35:58,480 Speaker 1: processor because and we were the first company to a 578 00:35:58,520 --> 00:36:01,480 Speaker 1: giga hurts clock. See you in a battery powered device. 579 00:36:01,800 --> 00:36:04,080 Speaker 1: Because now they have broadband, you need a computer to 580 00:36:04,480 --> 00:36:08,640 Speaker 1: deal with it. And it's fascinating. It transforms society today. 581 00:36:08,760 --> 00:36:11,240 Speaker 1: The smartphones where all of us with our mobile computer 582 00:36:11,760 --> 00:36:15,240 Speaker 1: in our hands, and that's our most loved and inseparable device. 583 00:36:16,600 --> 00:36:20,080 Speaker 1: Five G innovation. We have more problems to solve. People 584 00:36:20,160 --> 00:36:24,080 Speaker 1: want unlimited data. People don't want to talk about I'm 585 00:36:24,160 --> 00:36:27,080 Speaker 1: on do I I'm gonna put this on the cloud 586 00:36:28,120 --> 00:36:30,319 Speaker 1: and i am gonna leave it over there because I'm 587 00:36:30,320 --> 00:36:32,600 Speaker 1: always going to be connected. So problems still in five 588 00:36:32,680 --> 00:36:37,239 Speaker 1: G s Can I make your wireless reliable? You are 589 00:36:37,400 --> 00:36:40,279 Speaker 1: going to trust that you're going to be connected. You 590 00:36:40,360 --> 00:36:42,279 Speaker 1: can leave all this stuff in the cloud because it's 591 00:36:42,320 --> 00:36:44,000 Speaker 1: always going to be able to get it because it's 592 00:36:44,000 --> 00:36:47,440 Speaker 1: gonna have a reliable connectivity. Can I build a system 593 00:36:47,560 --> 00:36:50,719 Speaker 1: for a society that wants unlimited data and want to 594 00:36:50,760 --> 00:36:54,400 Speaker 1: connect everything to the Internet and and also allow you 595 00:36:54,520 --> 00:36:57,239 Speaker 1: to have mission critical capability and wireless So we take 596 00:36:57,239 --> 00:37:00,800 Speaker 1: it to other industries like autonomous cars, those are problems 597 00:37:00,840 --> 00:37:05,000 Speaker 1: to solve. From that, Qualcom creates fundamental technology. That's how 598 00:37:05,040 --> 00:37:10,400 Speaker 1: innovation gets done. Quite quite interesting. So, technology, at least 599 00:37:10,480 --> 00:37:15,840 Speaker 1: in the form of Facebook and Amazon and Google and Apple, 600 00:37:16,520 --> 00:37:21,120 Speaker 1: has become under assault from society in general, but but 601 00:37:21,320 --> 00:37:25,360 Speaker 1: also from regulators who have been complaining. The politicians complain 602 00:37:25,480 --> 00:37:29,279 Speaker 1: it's too big. It sense like competitive via monopoly. But 603 00:37:29,480 --> 00:37:32,200 Speaker 1: what are your thoughts on the state of the giant 604 00:37:32,280 --> 00:37:36,520 Speaker 1: players and technology and what might the future of of 605 00:37:36,840 --> 00:37:41,080 Speaker 1: policy and regulation look like for the Googles and Amazons 606 00:37:41,120 --> 00:37:44,880 Speaker 1: and facebooks and Apples of the world. Huh, It's a 607 00:37:45,440 --> 00:37:48,640 Speaker 1: difficult for me to comment on those companies. Uh, but 608 00:37:48,719 --> 00:37:53,440 Speaker 1: I'll say from a Qualcom perspective, Uh, we're not that 609 00:37:53,560 --> 00:37:57,200 Speaker 1: big yet. We wanted we wanted to continue growing. But 610 00:37:57,400 --> 00:38:03,040 Speaker 1: I'll give you a general answer about technology. Uh. Technology 611 00:38:03,480 --> 00:38:07,080 Speaker 1: it's it's uh, it's a very important part of the 612 00:38:07,200 --> 00:38:11,960 Speaker 1: economy and uh and in too many aspects. I look 613 00:38:12,040 --> 00:38:15,839 Speaker 1: at the technology transition is really a force for good. Um, 614 00:38:16,200 --> 00:38:19,200 Speaker 1: if we look at what we do as a company. Uh. 615 00:38:19,800 --> 00:38:23,680 Speaker 1: While like with everything that uh, if you don't have 616 00:38:23,840 --> 00:38:26,320 Speaker 1: boundaries and you know, you can have problems like we 617 00:38:26,440 --> 00:38:29,480 Speaker 1: everything it's like uh uh if you spend too much 618 00:38:29,560 --> 00:38:31,520 Speaker 1: time on social media on your phone, or if you 619 00:38:31,600 --> 00:38:34,200 Speaker 1: eat too much, it's gonna be you know, everything in 620 00:38:34,320 --> 00:38:36,839 Speaker 1: excess is a problem. But if you look at how 621 00:38:37,640 --> 00:38:42,600 Speaker 1: the technology we create transform society, like and how how 622 00:38:43,120 --> 00:38:45,040 Speaker 1: we can connect people and a do no matter where 623 00:38:45,040 --> 00:38:48,440 Speaker 1: they are, how people run their business out of their phones, 624 00:38:48,520 --> 00:38:52,080 Speaker 1: how increase productivity, I think it's been not only an 625 00:38:52,160 --> 00:38:55,080 Speaker 1: economic engine, but a force for good. And I feel, 626 00:38:55,719 --> 00:38:58,880 Speaker 1: you know, our mission is to continue developing technology to 627 00:38:59,040 --> 00:39:01,680 Speaker 1: transform society and many of the things that you do. 628 00:39:02,560 --> 00:39:05,920 Speaker 1: It's uh, you know, it's inevitable. It's just part of uh, 629 00:39:06,320 --> 00:39:10,600 Speaker 1: you know, continue innovation and evolution of uh of what 630 00:39:11,120 --> 00:39:14,840 Speaker 1: we all do. Quite quite interesting. We have been speaking 631 00:39:14,960 --> 00:39:19,839 Speaker 1: with Cristiano i'men, president of Qualcom. If you enjoy this conversation, 632 00:39:19,920 --> 00:39:22,120 Speaker 1: well be sure and come back for the podcast extras 633 00:39:22,560 --> 00:39:25,279 Speaker 1: where we keep the tape rolling and continue discussing all 634 00:39:25,360 --> 00:39:29,320 Speaker 1: things technology related. You can find that at Apple, iTunes, 635 00:39:29,400 --> 00:39:34,840 Speaker 1: Google podcast, Stitcher, Spotify, wherever your finer podcasts are sold. 636 00:39:35,480 --> 00:39:38,759 Speaker 1: We love your comments, feedback and suggestions right to us 637 00:39:38,920 --> 00:39:43,080 Speaker 1: at m IB podcast at Bloomberg dot net. Check out 638 00:39:43,160 --> 00:39:45,759 Speaker 1: my weekly column on Bloomberg dot com. Follow me on 639 00:39:45,840 --> 00:39:49,080 Speaker 1: Twitter at rit Halts. I'm Barry rit Halts. You're listening 640 00:39:49,120 --> 00:39:56,360 Speaker 1: to Masters and Business on Bloomberg Radio. Welcome to the podcast, Christiano. 641 00:39:56,400 --> 00:39:58,400 Speaker 1: Thank you so much for doing this. I know you 642 00:39:58,520 --> 00:40:01,520 Speaker 1: have a plane to catch. So what I'm gonna do 643 00:40:01,760 --> 00:40:04,480 Speaker 1: is take the standard questions we ask all our guests. 644 00:40:04,840 --> 00:40:06,879 Speaker 1: We're gonna turn this into a speed round. We're gonna 645 00:40:07,560 --> 00:40:10,560 Speaker 1: I'm ready, you're ready. First car you ever own, you're 646 00:40:10,600 --> 00:40:14,719 Speaker 1: making model? Uh it's a Fiat people, it was I 647 00:40:14,880 --> 00:40:21,719 Speaker 1: bought that car in te Um. What's the What's the 648 00:40:21,800 --> 00:40:26,880 Speaker 1: most important thing people don't know about you? Uh? The 649 00:40:27,040 --> 00:40:31,680 Speaker 1: most important thing they don't know about me? Uh? I 650 00:40:33,160 --> 00:40:35,919 Speaker 1: martial arts eves where I was probably Oh no, I'll 651 00:40:35,920 --> 00:40:40,840 Speaker 1: tell you. I am fascinated with cars, especial classic cars 652 00:40:41,120 --> 00:40:46,560 Speaker 1: and muscle cars, and uh, every car I have I 653 00:40:46,719 --> 00:40:50,000 Speaker 1: end up mortifying a lot, give us a give us 654 00:40:50,040 --> 00:40:51,719 Speaker 1: a car that you have, and I'll tell you one 655 00:40:51,760 --> 00:40:54,600 Speaker 1: that I'm looking to pick up from your hometown. And 656 00:40:54,719 --> 00:40:57,239 Speaker 1: I think, I think this will kind of uh yes, 657 00:40:57,360 --> 00:40:59,759 Speaker 1: it will be in the category of a fascinating thing. 658 00:41:00,040 --> 00:41:02,080 Speaker 1: But I don't know about me. Like I drive to 659 00:41:02,120 --> 00:41:08,720 Speaker 1: work Volkswagen Golf. I modified that Golf. I change everything. 660 00:41:08,920 --> 00:41:13,479 Speaker 1: It looks like uh from the outside, it looks the same. 661 00:41:13,960 --> 00:41:16,520 Speaker 1: From the inside is like they will scars from Fast 662 00:41:16,600 --> 00:41:20,560 Speaker 1: and Futures movie. So so that's it, and then I 663 00:41:20,680 --> 00:41:23,120 Speaker 1: am I have another project. I can tell you later 664 00:41:23,600 --> 00:41:26,560 Speaker 1: that I'm restoring a car that's so believe it. So 665 00:41:26,719 --> 00:41:29,279 Speaker 1: there's a car I've fallen in love with from the 666 00:41:29,440 --> 00:41:34,200 Speaker 1: nineties seventies, and the best examples of them are from 667 00:41:34,320 --> 00:41:39,120 Speaker 1: your They're either in Colombia or Brazil. The Toyota f 668 00:41:39,360 --> 00:41:42,720 Speaker 1: J forty that that truck sort of like a Jeep, 669 00:41:43,200 --> 00:41:46,920 Speaker 1: and they're everywhere in South America and there there's no 670 00:41:47,160 --> 00:41:49,600 Speaker 1: rust on them down there. So I'm going to your 671 00:41:49,640 --> 00:41:54,080 Speaker 1: backyard to pick up car. That's a good car. They're great. Um. 672 00:41:54,360 --> 00:41:58,520 Speaker 1: Who are your early mentors who influenced your career? Um? Uh, 673 00:41:58,760 --> 00:42:04,040 Speaker 1: there's many say in starting at ANBC had uh, you know, 674 00:42:04,239 --> 00:42:07,320 Speaker 1: the the president of ANBC in Brazil. It was a 675 00:42:07,400 --> 00:42:12,760 Speaker 1: big influence on me. What's his name? It was Gioberto Garby. 676 00:42:13,000 --> 00:42:17,040 Speaker 1: He's uh, he's a professor. Now. Um. I also had 677 00:42:17,800 --> 00:42:21,920 Speaker 1: people that I met throughout my career, and I always 678 00:42:22,000 --> 00:42:24,840 Speaker 1: been like that. Every every different job that I have, 679 00:42:25,000 --> 00:42:26,960 Speaker 1: I had people that I look up to and say 680 00:42:27,000 --> 00:42:29,080 Speaker 1: I can learn something from that individual. It's been a 681 00:42:29,160 --> 00:42:32,200 Speaker 1: constant history to my career. Uh. Tell us about some 682 00:42:32,320 --> 00:42:34,160 Speaker 1: of your favorite books. What are you reading? What do 683 00:42:34,239 --> 00:42:37,360 Speaker 1: you like to read? Comic books? Really give us some names? 684 00:42:38,120 --> 00:42:41,359 Speaker 1: Are you? Are you enjoying Watchman on HBO? I am 685 00:42:41,880 --> 00:42:44,520 Speaker 1: enjoying that, and I also I am I'm now starting 686 00:42:44,600 --> 00:42:48,080 Speaker 1: Gotten as well on Netflix. And uh do you like 687 00:42:48,280 --> 00:42:51,920 Speaker 1: the whole Marvel universe and tracking Avengers or you like 688 00:42:52,040 --> 00:42:56,440 Speaker 1: a Spider Man sa guy? Uh No, I like Marvel? Um? 689 00:42:57,080 --> 00:42:59,280 Speaker 1: Where was I going with that? Uh? Tell us about 690 00:42:59,280 --> 00:43:02,000 Speaker 1: a time you found and what you learned from the experience. 691 00:43:03,400 --> 00:43:06,360 Speaker 1: You know, I when I was doing the restructuring of 692 00:43:06,520 --> 00:43:11,560 Speaker 1: a bankrupt operator in Brazil, plenty of uh attempts that 693 00:43:11,640 --> 00:43:15,160 Speaker 1: didn't work, but uh and uh, you know, until we 694 00:43:15,239 --> 00:43:17,680 Speaker 1: get it right. It was a difficult environment, but I 695 00:43:17,840 --> 00:43:20,960 Speaker 1: learned a lot from that. I think, uh, ability to 696 00:43:21,320 --> 00:43:26,279 Speaker 1: learn from mistakes, UH, it's invaluable. You can never get 697 00:43:26,400 --> 00:43:30,000 Speaker 1: that in any NBA training, and that's a very good tool. 698 00:43:30,080 --> 00:43:32,799 Speaker 1: I think for managers, what do you do for fun? 699 00:43:33,920 --> 00:43:35,880 Speaker 1: I spent a lot of time with my kids. I 700 00:43:36,040 --> 00:43:40,480 Speaker 1: also do mortial arts. I've been uh training martial arts 701 00:43:40,520 --> 00:43:43,320 Speaker 1: for a number of years. And actually my my buddy 702 00:43:43,400 --> 00:43:46,480 Speaker 1: that I trained for eight years and as my sparring 703 00:43:46,560 --> 00:43:51,680 Speaker 1: buddy is uh the San Diego Harbor Police Chief. Quite 704 00:43:51,800 --> 00:43:55,520 Speaker 1: quite interesting. UH. Tell us what you're most optimistic about 705 00:43:55,719 --> 00:43:59,320 Speaker 1: and most pessimistic about within the world of technology today. 706 00:43:59,760 --> 00:44:04,640 Speaker 1: I'm very optimistic about five G. I think five G 707 00:44:05,320 --> 00:44:09,560 Speaker 1: will have an impact even greater than you know what 708 00:44:09,760 --> 00:44:11,680 Speaker 1: people are talking about it right now. I think the 709 00:44:11,760 --> 00:44:16,480 Speaker 1: transformation will be tremendous. I think what I'm pessimistic about 710 00:44:16,560 --> 00:44:22,359 Speaker 1: it is, UH, you know, the complexity that it will 711 00:44:22,480 --> 00:44:26,400 Speaker 1: take UM to build those networks. It's one of the 712 00:44:26,560 --> 00:44:30,640 Speaker 1: topics we talked about it. You have to build infrastructure 713 00:44:30,760 --> 00:44:34,120 Speaker 1: with and it starts with you build and then they 714 00:44:34,160 --> 00:44:36,279 Speaker 1: will come. And I think we still have a lot 715 00:44:36,360 --> 00:44:39,520 Speaker 1: of work to do to get that done. What sort 716 00:44:39,520 --> 00:44:42,319 Speaker 1: of advice would you give a recent college graduate who 717 00:44:42,440 --> 00:44:46,560 Speaker 1: is considering a career in either technology or engineering. Okay, 718 00:44:46,920 --> 00:44:53,200 Speaker 1: um was very valuable for me. Uh, try to understand 719 00:44:53,280 --> 00:44:55,279 Speaker 1: and it's the early day you can understand is the 720 00:44:55,400 --> 00:44:58,160 Speaker 1: more successful you're gonna be. Try to understand one of 721 00:44:58,200 --> 00:45:00,279 Speaker 1: the things they're really good at in what are the 722 00:45:00,360 --> 00:45:03,760 Speaker 1: things that you're not And trying to focus your career 723 00:45:04,719 --> 00:45:07,840 Speaker 1: in in the areas that you can put you know, 724 00:45:08,000 --> 00:45:11,399 Speaker 1: your skills and quality to work, and try to get 725 00:45:11,520 --> 00:45:14,280 Speaker 1: together with people that can help you in the areas 726 00:45:14,360 --> 00:45:19,239 Speaker 1: that you are not. And it's interesting the the one 727 00:45:19,280 --> 00:45:22,040 Speaker 1: of the greatest tools that helped me a lot and 728 00:45:22,160 --> 00:45:25,360 Speaker 1: managing my career is really not focusing on one of 729 00:45:25,400 --> 00:45:27,840 Speaker 1: the things that I can do well, but understanding one 730 00:45:27,840 --> 00:45:29,799 Speaker 1: of the things that I cannot do so I can 731 00:45:29,880 --> 00:45:33,000 Speaker 1: overcome those challenges. And our final question, what do you 732 00:45:33,080 --> 00:45:36,880 Speaker 1: know about the world of technology and mobile and semiconductors 733 00:45:37,000 --> 00:45:39,960 Speaker 1: today that you wish you knew twenty five years ago 734 00:45:40,160 --> 00:45:46,279 Speaker 1: when you were first getting started. Uh. I, that's a 735 00:45:46,560 --> 00:45:51,560 Speaker 1: very profound question. What I'll say is when if I 736 00:45:52,200 --> 00:45:59,600 Speaker 1: had the understanding of how broad mobile I would have become, 737 00:46:00,239 --> 00:46:06,640 Speaker 1: will probably made some bets in different segments earlier, but 738 00:46:06,800 --> 00:46:09,759 Speaker 1: you know, everything has it's time. I know that was 739 00:46:09,840 --> 00:46:12,040 Speaker 1: the last question, but I am intrigued by what you 740 00:46:12,160 --> 00:46:16,279 Speaker 1: told me about the f J forty. So. Uh. So 741 00:46:16,440 --> 00:46:18,480 Speaker 1: there's a car that I always loved as a kid. 742 00:46:19,520 --> 00:46:23,360 Speaker 1: It was It's I loved them, the muscle cars. And 743 00:46:23,400 --> 00:46:28,279 Speaker 1: it was a Chevrolet. There was designed in Brazil for 744 00:46:28,400 --> 00:46:32,800 Speaker 1: the Brazilian market. Is a chevrolett Opala. It's in bittwen 745 00:46:33,520 --> 00:46:36,360 Speaker 1: the Camaro, and the chevel is bigger than the camarow 746 00:46:37,000 --> 00:46:41,520 Speaker 1: it's smaller than the Chevelle. But it's very unique and 747 00:46:41,920 --> 00:46:47,240 Speaker 1: uh and I just found one, uh in a tiny city. 748 00:46:47,880 --> 00:46:50,719 Speaker 1: I took it to California, took a nine months to 749 00:46:50,800 --> 00:46:54,120 Speaker 1: come here, and I'm rebuilding it. I'm very excited about it. 750 00:46:54,200 --> 00:47:00,600 Speaker 1: It's a nine six Opala Chevrolet SS and uh Opala 751 00:47:00,719 --> 00:47:03,839 Speaker 1: O P A l A and I think there may 752 00:47:03,920 --> 00:47:09,040 Speaker 1: be the first SSH in California. So I'm excited about that. 753 00:47:09,280 --> 00:47:13,440 Speaker 1: That is sort of an unusual car, not quite an 754 00:47:13,480 --> 00:47:17,239 Speaker 1: Opal not quite Uh. I don't even know how else 755 00:47:17,239 --> 00:47:21,240 Speaker 1: I would describe that. Is not a Nova, not a Camaro. 756 00:47:21,640 --> 00:47:26,920 Speaker 1: Is something different, huh, quite quite interesting. Uh And does 757 00:47:26,960 --> 00:47:31,560 Speaker 1: it use standard Chevy parts? Is the original engine? Is 758 00:47:31,680 --> 00:47:34,080 Speaker 1: the in line six? There wasn't a Camorrow, so the 759 00:47:34,120 --> 00:47:37,400 Speaker 1: way to nine. So I'm gonna say that's probably the 760 00:47:37,480 --> 00:47:40,920 Speaker 1: thing that people don't know about you that we have 761 00:47:41,080 --> 00:47:44,880 Speaker 1: been speaking with Christiano Waman, president of Qualcom. If you 762 00:47:45,080 --> 00:47:48,160 Speaker 1: enjoy this conversation, be sure and look up an inch 763 00:47:48,200 --> 00:47:50,279 Speaker 1: or down an inch on Apple iTunes and you could 764 00:47:50,320 --> 00:47:53,759 Speaker 1: see any of the previous three hundred or so such 765 00:47:53,840 --> 00:47:56,839 Speaker 1: conversations we've had over the past five years. We love 766 00:47:56,920 --> 00:48:01,320 Speaker 1: your comments, feedback in suggestions right to us at m 767 00:48:01,400 --> 00:48:05,080 Speaker 1: IB podcast at Bloomberg dot net. Go to Apple iTunes 768 00:48:05,120 --> 00:48:07,560 Speaker 1: and please give us a review. Be sure and check 769 00:48:07,600 --> 00:48:11,040 Speaker 1: out my weekly column on Bloomberg dot com. Follow me 770 00:48:11,080 --> 00:48:13,800 Speaker 1: on Twitter at rit Halts. Sign up for the Daily 771 00:48:13,920 --> 00:48:17,320 Speaker 1: Reds at rid Holtz dot com. I would be remiss 772 00:48:17,360 --> 00:48:20,200 Speaker 1: if I did not thank the crack staff that helps 773 00:48:20,239 --> 00:48:26,320 Speaker 1: me put this little conversation together each week. Mark Siniscalchi 774 00:48:26,600 --> 00:48:32,040 Speaker 1: is my audio engineer. Sam Chivraj is my producer. Michael 775 00:48:32,120 --> 00:48:36,359 Speaker 1: Batnick is my head of research. I'm Barry Ritolts. You've 776 00:48:36,360 --> 00:48:39,760 Speaker 1: been listening to Masters in Business on Bloomberg Radio.