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Speaker 1: Bloomberg Audio Studios, Podcasts, Radio News.

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Speaker 2: Welcome back to the DL. I'm Jason Kelly, I'm Alex Rodriguez.

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Speaker 2: All right, today we've got a banger of an episode,

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Speaker 2: Robin Arson. She is not only a top Peloton instructor,

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Speaker 2: she's a top executive at the company. Plus she's building

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Speaker 2: this whole empire outside of Peloton.

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Speaker 3: Jason, She's a force of nature.

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Speaker 4: I mean, she went from being a corporate litigator to

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Speaker 4: being one of the top influencers in the country. And

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Speaker 4: I'm really interested to know how she's transferred some of

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Speaker 4: those skills from being a corporate litigator to being one

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Speaker 4: of the most influential people in sports.

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Speaker 2: Absolutely, she's talking about investing in teams. There is nothing

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Speaker 2: she can't do, and she is full of energy. Coming up,

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Speaker 2: Robin Arson, robinar Zone, we are so happy to you.

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Speaker 2: Welcome to the deal. I mean, I've known you a

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Speaker 2: little bit. I feel like I know you really well,

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Speaker 2: which is part of the reason that we're going to

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Speaker 2: get into this amazing brand you built and this connection

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Speaker 2: you have with people. But I have to say, Alex,

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Speaker 2: we've been talking about the fact our phones have been

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Speaker 2: blowing up, about the fact.

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Speaker 4: That we're sitting here with yes, yes, Well, first of all,

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Speaker 4: no one's more excited than Jason, And as a result,

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Speaker 4: I'm also very excited because my phone's been blowing up,

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Speaker 4: my girlfriend Jack, my daughters who love Peloton, but they

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Speaker 4: love you. But like I thought, we were interviewing like

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Speaker 4: Taylor Swift.

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Speaker 2: Today, I mean it's really exciting. Yeah, but you also

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Speaker 2: a corporate lawyer.

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Speaker 4: First of all, I do want to know, like, how'd

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Speaker 4: you go from being a lawyer to where you are now?

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Speaker 1: Well, I was a corporate litigator and my dad was

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Speaker 1: a lawyer growing up, and I used to sit on

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Speaker 1: his blue books. He was also a law professor, a

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Speaker 1: real estate law professor in Philadelphia. He taught a Temple,

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Speaker 1: went to and taught at Temple, and so I kind

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Speaker 1: of grew.

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Speaker 2: Up with the law.

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Speaker 1: When I was ten years old, you asked me back

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Speaker 1: to school, what am I going to be? It was

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Speaker 1: I was a lawyer. So I did practice law for

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Speaker 1: eight years. I was a corporate litigator, and I was underwhelmed.

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Speaker 1: If you asked me if I hated it, I wouldn't.

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Speaker 1: I didn't hate it. I actually it was a malaise

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Speaker 1: that I think is pretty pervasive, frankly in a lot

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Speaker 1: of industries, but especially law, and I fell in love

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Speaker 1: with running. So I started running when I was in

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Speaker 1: law school. I really started running to run through a

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Speaker 1: really traumatic incident that happened when I was in college,

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Speaker 1: and I wrote about that in my first book, shut

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Speaker 1: Up and Run, and that actually used to be my mantra.

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Speaker 1: It was like, stop the chatter, let's shut it up,

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Speaker 1: let's lace up and run. And I started doing marathons

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Speaker 1: and ultra marathons while I was still practicing law, and

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Speaker 1: I had this moment where I thought, I can't count

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Speaker 1: down to only like twenty minutes in Central Park that

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Speaker 1: were my release throughout the week. And I had such

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Speaker 1: admiration for athletes who made this their lives, and I thought,

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Speaker 1: how can I pay my rent with something that I love.

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Speaker 1: I quit law two weeks before the London Olympic Games,

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Speaker 1: and with a cracked iPhone, I went and slept on

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Speaker 1: my friend's couch and just quote reported from the games.

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Speaker 5: And so this is kind of an influencer.

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Speaker 1: Marketing was like just becoming a thing, and I kind

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Speaker 1: of hit lightning in a bottle like at that time,

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Speaker 1: really recording and documenting my athletic experience as an as

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Speaker 1: a person who's not a professional ated I.

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Speaker 4: Have a quick follow up on that because you worked

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Speaker 4: at one of the most respected law firms. So explain

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Speaker 4: to me, like, when is the moment that you look

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Speaker 4: in the mirror and say, I'm at a great law firm,

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Speaker 4: I have a great career, great trajectory.

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Speaker 3: Young lawyer doing well.

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Speaker 4: I want to go do something else. Yes, most people

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Speaker 4: would think that's crazy.

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Speaker 1: Well, especially like I don't know. I come from a

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Speaker 1: refugee immigrant family. My dad, you know, grew up in

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Speaker 1: the Bronx and was born in Puerto Rico. My mom

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Speaker 1: is a Cuban refugee. And to think that I would

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Speaker 1: leave something that was so secure to.

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Speaker 5: Do question mark, question mark question. I didn't even know.

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Speaker 1: I was like building the rocket ship as it was

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Speaker 1: leaving the station. The fact that they supported me was amazing,

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Speaker 1: not supporting me financially but emotionally. Right. I told my

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Speaker 1: mom and my dad, you are never going to have

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Speaker 1: to pay a time. I'm going to figure this out myself.

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Speaker 1: And I lived below, well below my means when I

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Speaker 1: was a lawyer, and it just saved, safe, safe, safe, saved,

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Speaker 1: and it was actually at a crossroads of buying an

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Speaker 1: apartment or leaving law. It was like am I going

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Speaker 1: to be all in or am I going to give

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Speaker 1: myself like financial freedom?

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Speaker 5: And thank goodness that I did, because I was able.

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Speaker 1: To take really big bets on myself that if I

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Speaker 1: were tethered to, you know, a mortgage, trying to aspire to,

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Speaker 1: you know, live like the Jones Is in New York City,

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Speaker 1: Like that's a pretty high bar.

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Speaker 2: Do you remember the moment you've made the decision, when

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Speaker 2: you're like this is happening.

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Speaker 1: I think it's iterative right that there are lots of

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Speaker 1: different inflection points. So it was probably a two year

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Speaker 1: slow burn where I was like I really love this

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Speaker 1: other thing, this.

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Speaker 5: Thing is just okay, and it would come home.

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Speaker 1: I was still working like eighty hour weeks, you know,

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Speaker 1: I still had billable hour requirements and partners that I

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Speaker 1: that I really respected actually and learned a lot from.

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Speaker 5: But it was this malaise that I mentioned.

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Speaker 1: So would I remember coming home one night from the

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Speaker 1: office seamless it was called seamless web at the time,

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Speaker 1: was like my best friend or or whatever on the

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Speaker 1: client's time, but like still working right through dinner and

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Speaker 1: I got home at eleven nineteen and I opened up

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Speaker 1: the notes app on my phone and I just made

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Speaker 1: a list of the things that I thought I was

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Speaker 1: good at and that I wanted to be able to

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Speaker 1: showcase in the world. There was no wrong answer, and

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Speaker 1: it was literally be able to show my tattoos, be

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Speaker 1: able to use my oral advocacy skills on a wider scale,

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Speaker 1: be able to you know, talk about sports as somebody

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Speaker 1: who was not an athlete historically, and you know, literally

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Speaker 1: it was like be able to run, be able to sweat,

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Speaker 1: and it's what my job is now at Peloton and

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Speaker 1: beyond to the letter, Yeah, you could call it business planning,

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Speaker 1: manifestation mumbo jumbo. It worked because I was able to

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Speaker 1: clarify with with specificity, how I wanted to feel in

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Speaker 1: this new life. And then it was like, Okay, I

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Speaker 1: got a marry skill set with opportunity and now I

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Speaker 1: at least know what to look for.

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Speaker 5: And that was probably six months before I quit.

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Speaker 1: And then two weeks before the London Olympic Games, I

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Speaker 1: just pulled off the band aid and I was like,

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Speaker 1: I just need to be around these athletes. I need

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Speaker 1: to be around the people who are talking about sport

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Speaker 1: and living it, and I just wanted to be in

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Speaker 1: their orbit, like breathe the same air, not obviously as

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Speaker 1: a fan, but as somebody who could like engage in

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Speaker 1: conversation with these people. And that was the objective. And

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Speaker 1: I remember going to one of the track practices and

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Speaker 1: talking to the USATF, the USATF PR person, and like

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Speaker 1: I was like, I just want to ask the Felix

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Speaker 1: one question and you know, now you know we're you know,

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Speaker 1: she's my friends, your girl.

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Speaker 2: Yeah.

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Speaker 1: So it's just amazing how you know, you peel the

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Speaker 1: layers of the onion and like there's always more there.

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Speaker 4: I think about being a Yankee for a long time

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Speaker 4: and playing baseball for over twenty five years, some of

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Speaker 4: the virtues and characteristics that I've taken from sports to

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Speaker 4: bring to the boardroom. I'm curious talk about lawyer. You

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Speaker 4: have to be buttoned up, you can't show your tattoos,

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Speaker 4: you can't really show any motion opposite of what you're

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Speaker 4: doing now. But it was there anything you took that

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Speaker 4: you learned in law that's helped you be such an

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Speaker 4: a great communicator and connected to people.

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Speaker 2: For sure.

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Speaker 1: As a storyteller, I think if you can make a

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Speaker 1: legal brief interesting, you can do a lot with more

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Speaker 1: interesting topics. But the billable hours model that I lifted

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Speaker 1: from my law career directly impacted my ability to see

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Speaker 1: movement and my ideas around storytelling within the Walldless umbrella

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Speaker 1: as a business because during these the beginning of these

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Speaker 1: influencer marketing days, it was a lot of gifted products

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Speaker 1: and like pr packages, which are still obviously relevant now,

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Speaker 1: but back then it wasn't really you pay an influencer

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Speaker 1: for a campaign. It was like, I'm going to give

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Speaker 1: you shoes, and you're just going to be so grateful

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Speaker 1: that I gave you shoes that you're not really going

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Speaker 1: to know the value the marketing dollars of what you

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Speaker 1: just gave me. And obviously we're so deeply grateful to

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Speaker 1: receive product. I still am, but that's not going to

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Speaker 1: pay my rent, Like my landlord was not gonna be

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Speaker 1: like thanks for these nikes, you know. And so I

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Speaker 1: adopted a billable hours model and I just said no,

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Speaker 1: you can't pick my brain.

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Speaker 5: I'm a consultant.

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Speaker 1: And some brand said no, but enough said yes, And

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Speaker 1: then I was being booked not only as talent but

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Speaker 1: also as a consultant for these marketing agencies.

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Speaker 2: How do you discover Peloton? So twenty twelve, you're talking

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Speaker 2: about Peloton is what Pelton was.

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Speaker 1: Probably it's like co founders plus a few initial leadership folks.

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Speaker 1: They hadn't opened the studio yet, and I read about

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Speaker 1: Peloton in an article and then I reached out to

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Speaker 1: the company.

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Speaker 5: Cold cold email.

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Speaker 3: Yeah.

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Speaker 1: So during this time I was I was teaching cycling

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Speaker 1: at a local SPIN studio, I was working on my

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Speaker 1: first book, and I was.

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Speaker 5: About to publish my first book.

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Speaker 1: When I started a Pelton, I was one of the

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Speaker 1: first instructors hired, and we had our original studio on

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Speaker 1: twenty third Street.

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Speaker 4: So, Robin, one of the great advantages to being a

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Speaker 4: lawyer is being a supreme great writer like this guy, Jason.

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Speaker 3: What did that emao say?

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Speaker 1: Well, I wanted to sell the vision, the passion, and

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Speaker 1: a little bit of the skill set. And I was

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Speaker 1: a new or Spin instructor, right, so I couldn't say like,

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Speaker 1: I've been in this industry X amount of years. But

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Speaker 1: I told them that I saw how disrupted this technology

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Speaker 1: could be, and I wanted to light fires like I

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Speaker 1: want to light fires in people's lives and that is

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Speaker 1: still one of my core mandates for all of my businesses.

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Speaker 5: It's got to light fires.

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Speaker 1: Yeah, and they kind of believed the passion of the email,

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Speaker 1: and then it was followed up two days later with

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Speaker 1: an audition and then you're seeing like can you walk

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Speaker 1: the walk?

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Speaker 5: And thankfully they accepted.

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Speaker 2: And so how do you prepare for an audition? Like

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Speaker 2: you're teaching classes, so you know what you're doing, but

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Speaker 2: I assume you know you have to get used as

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Speaker 2: someone who taken a lot of peloton class. You're speaking

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Speaker 2: to a camera. I mean you're speaking to me, but

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Speaker 2: I'm in my basement, Like, how do you like lock

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Speaker 2: in to communicate like that? How do you develop that skill?

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Speaker 1: Well, for me, it definitely started as a lawyer, Like

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Speaker 1: I used to walk around my apartment and pretend that

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Speaker 1: I was speaking to you know. Really it was more

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Speaker 1: it was less courtroom stuff, a lot of deposition stuff,

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Speaker 1: and I would practice that Q and A and kind

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Speaker 1: of the mental gymnasis of like if they say this,

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Speaker 1: I'm going to say this. And obviously when you're presenting

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Speaker 1: a class or a speech or something, it's different. It's

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Speaker 1: not usually like a volley back and forth. I almost

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Speaker 1: visualize it like I'm writing it on a board, And

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Speaker 1: those are the things that end up coming into my

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Speaker 1: notes really.

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Speaker 2: Yeah, like when you're on the bike.

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Speaker 1: No before oh, always prepping my class plan at my

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Speaker 1: playlist beforehand, right, and then I'm usually listening to the

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Speaker 1: playlist as I'm going into the studio, okay, And the

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Speaker 1: things that I want to say in class are kind

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Speaker 1: of embedded, like I visually see it.

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Speaker 3: Wow.

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Speaker 1: Yeah, and it's sometimes it's for myself talk and then

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Speaker 1: sometimes it's imagining Jason, you know across who is.

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Speaker 5: That red light?

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Speaker 1: Yeah, there's enough of a feedback loop with our members

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Speaker 1: you'd be a social media sometimes.

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Speaker 5: Obviously if they're in the studio, then I kind of

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Speaker 5: have a.

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Speaker 1: Sense of what the conversation is around certain types of movements,

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Speaker 1: certain types of classes and Robin.

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Speaker 4: When you get off I mean, obviously in baseball when

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Speaker 4: you have a good game, the score, but it will

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Speaker 4: tell you if you have a good game or not, right,

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Speaker 4: So it's very easy when you get off that bike.

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Speaker 4: Do you know was this a ten? Was it a nine?

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Speaker 4: Was it a five? Do you know if you had

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Speaker 4: a great class and if you hit all your points?

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Speaker 1: I mean, energy is currency, right, Like there's just a

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Speaker 1: moment where you're you know, whether you hit it and

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Speaker 1: whether you were in a flow state. Right Like if

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Speaker 1: I'm in a flow state in most of my classes.

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Speaker 1: When I'm not, it's just life. It's distraction, it's my kid,

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Speaker 1: it's whatever. It's life. And my job is to refocus myself.

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Speaker 1: And I have tools and tactics to do that like

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Speaker 1: any athlete would. But that is the interesting thing is

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Speaker 1: that we're maybe more like a TV network and that

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Speaker 1: I might get I'll get like the numbers and things

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Speaker 1: like that with my producers later and I'd be like, oh,

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Speaker 1: this class was Gangbusters, And I'm like, really that twenty.

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Speaker 5: Minutes to bottle class was like this, right?

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Speaker 1: But I really And then this is what I say

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Speaker 1: to the other instructors, Like we have the responsibility to

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Speaker 1: walk into every class like it is an audition to

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Speaker 1: be there.

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Speaker 5: And if you do not.

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Speaker 1: Have the appetite to treat every class like it's an

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Speaker 1: audition to be there, then you don't belong on the

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Speaker 1: team anymore.

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Speaker 3: Wow.

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Speaker 1: And that's truly the standard that I try to hold

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Speaker 1: to myself, not saying every class is a ten out

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Speaker 1: of ten but I do approach the work ethic with

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Speaker 1: that respect.

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Speaker 2: Well. And it's interesting too, because you know, pretty quickly

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Speaker 2: you get to a point because you know, you and

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Speaker 2: I first met when I was anchoring the Bloomberg Business

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Speaker 2: Week show. We came out to a homecoming event. Homecoming

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Speaker 2: is that? Yes?

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Speaker 5: Well it was homecoming okay, maybe.

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Speaker 2: Back in the day, right back in the day. And

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Speaker 2: I mean at that point, you know, this is ten

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Speaker 2: years ago, probably eighteen years ago. You know, you were

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Speaker 2: already in a position where you were the lead instructor.

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Speaker 2: So how does it get to the point where you're

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Speaker 2: not just an instructor, but you know, John Foley, co

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Speaker 2: founder and then CEO like gives you the responsibility to,

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Speaker 2: like essentially to your point, sort of run the network

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Speaker 2: in terms of the talent side.

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Speaker 1: Yeah, well, our chief Content officer has the C level

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Speaker 1: role of like quote, running the network, and I report

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Speaker 1: to them. You know, our current c CEO is Jen Cotter,

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Speaker 1: and I've worked with her for a number of years.

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Speaker 1: But when I was promoted, it was you know, earlier

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Speaker 1: or pretty early days in Peloton.

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Speaker 5: I do think that my law degree helped.

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Speaker 1: I was able to uniquely sit in meetings and kind

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Speaker 1: of understand like business KPIs and also understand the talent needs.

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Speaker 1: Sometimes I'm wearing talent hat, sometimes I'm wearing like an

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Speaker 1: executive hat. Yeah, and it could be one meeting. I

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Speaker 1: might swap those hats many many times. But it's you know,

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Speaker 1: championing the instructor's points of view, because I mean it

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Speaker 1: didn't always Pelton didn't go into the talent business. But

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Speaker 1: it's now out in the talent business. Oh yeah, but

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Speaker 1: that wasn't initially. That perspective wasn't always appreciated, especially when

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Speaker 1: group fitness was a lot more common back in those days.

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Speaker 1: With other competitors, it was like, yeah, I'm here to

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Speaker 1: teach a cycling class, but I'm a business right, And

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Speaker 1: it took some iterating on that concept.

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Speaker 4: So Broban, when you think about wearing different hats when

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Speaker 4: you look at talent, what are the first two or

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Speaker 4: three things you look I mean, obviously, when I look

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Speaker 4: at a baseball player, I'm looking for speed, I'm looking

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Speaker 4: for a great arm, I'm looking for a great body.

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Speaker 4: Someone's going to age. Well, what are the things that

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Speaker 4: you look for in a great talent?

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Speaker 1: I think at this point we're really proud of the

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Speaker 1: diversity and the breath that we have in with our

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Speaker 1: instructor team, and we scale obviously, right, so we don't

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Speaker 1: need five of the same exact type of instructor or musicality.

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Speaker 1: I want a point of view, right, so it's there

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Speaker 1: is a physicality obviously to what we do. Like you

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Speaker 1: have to be an athlete, clearly, you have to have certifications,

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Speaker 1: you need to be a subject matter expert.

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Speaker 5: But that's like dime a dozen.

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Speaker 1: I want somebody who has a point of view that

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Speaker 1: can translate that to after thousands of hours of doing it,

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Speaker 1: because somebody can audition and bs something for twenty minutes. Yeah,

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Speaker 1: you can't really do that when you're sprinting, when you're

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Speaker 1: on your you know, thousandth class. Like there is just

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Speaker 1: something that is very raw and real, and that is

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Speaker 1: where you get to the kernel of somebody's point of view.

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Speaker 2: Well because you also, i mean, what's also clear and

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Speaker 2: you know, you have an incredible following. We want to

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Speaker 2: talk about sort of how you build your brant. But

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Speaker 2: like as you look at you know, who's resonating numbers

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Speaker 2: don't lie, you know, and like you see the views

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Speaker 2: and you also see the you know, to use a

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Speaker 2: marketing term. You know, those classes or those instructors who

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Speaker 2: have a long tail. So how do you think about,

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Speaker 2: you know, growing your own community but also sort of

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Speaker 2: growing these complementary communities as you again create that right

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Speaker 2: mix of instructors.

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Speaker 1: Right, I mean we want to we've always to members

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Speaker 1: first organization, So we want to meet our members where

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Speaker 1: they are in their various life stages, right, And so

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Speaker 1: from a content perspective, we're considering, you know, what are

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Speaker 1: people doing, how are they moving, and how can we

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Speaker 1: meet them there or even widen the aperture of like

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Speaker 1: what it means to be have wellness offerings including non

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Speaker 1: class content. So we introduced nutrition content with some of

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Speaker 1: our instructors. I'm coming up with a cookbook next year

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Speaker 1: based on my plant based philosophy and point of view

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Speaker 1: on eating and those recipes. So it's important to meet

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Speaker 1: members where they are, but also honor the life stage

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Speaker 1: and the evolution, like I am not the same person

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Speaker 1: that I was, you know, twelve thirteen years ago when

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Speaker 1: I joined the company, And so it included creating prenatal content.

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Speaker 5: You know, it's obviously.

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Speaker 1: Entering the longevity conversation with something that is purposeful and

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Speaker 1: having content that pairs with it, but also having a

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Speaker 1: roster like we do want younger instructors, yeah, you do.

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Speaker 1: We want instructors that are going to meet growing demos

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Speaker 1: as well as honoring our core. And then we do

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Speaker 1: look at demos for certain instructors and you know, it's

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Speaker 1: where's their crossover, where's their expansion opportunity, where is their

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Speaker 1: business as usual? Where we just know it's working, and

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Speaker 1: we don't want to you know, mix the drinks too much.

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Speaker 1: It's like some folks kind of have their core, yeah,

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Speaker 1: and then some folks are more expansive to demos that

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Speaker 1: we do want to explore.

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Speaker 2: It is funny, I mean to think about it. And

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Speaker 2: Carolyn Tish Watchet, who you worked with obviously back in

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Speaker 2: the day, she was on the show as well, and

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Speaker 2: you know, obviously was a key voice and sort of

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Speaker 2: a lot of the branding and sort of growing you

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Speaker 2: guys as brands. You know, one of the deals that

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Speaker 2: you did early on is Adidas. You know, you established

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Speaker 2: a relationship. How does that come about? I mean, clearly

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Speaker 2: you had your eye on the prize of like building

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Speaker 2: your own brand. Tell us about Adidas.

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Speaker 1: So I started to understand that there were marketing dollars

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Speaker 1: in these deals. From initially working on the agency side

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Speaker 1: and Nike Women was my client, so I was doing

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Speaker 1: their social media and I started to get a little

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Speaker 1: bit of visibility into like how these campaigns are kind

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Speaker 1: of run and funded.

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Speaker 2: You were consulting.

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Speaker 5: I was consulting.

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Speaker 1: So I was on the agency side with the agency

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Speaker 1: called Team Epiphany, and Nike Women was their client. And

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Speaker 1: this was literally three weeks after the London Olympic Games.

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Speaker 1: It was like my first job out of law. I

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Speaker 1: was like, heck, yeah, I want to do this, and

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Speaker 1: then I realized six months later, oh, like I want

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Speaker 1: to be the talent that they're booking. And it was

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Speaker 1: kind of the wild West too, like where marketing dollars

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Speaker 1: was like, oh, maybe we don't need a million dollar commercial,

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Speaker 1: We're gonna splice it.

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Speaker 5: Up this other way.

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Speaker 1: That became my first foray into even the terminology, like

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Speaker 1: I didn't know that world at all. And then in

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Speaker 1: the early days of joining Peloton, my first book came

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Speaker 1: out and that book got me on the radar of

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Speaker 1: an agent, so I joined WME. I was with WM

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Speaker 1: for a number of years. I'm now with more recently

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Speaker 1: with U but then I was like, oh, I have

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Speaker 1: an agent, this is a business like this, There are

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Speaker 1: ways for me to structure these conversations. And of course

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Speaker 1: lean on folks who know this stuff, and they were

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Speaker 1: used to endorsement deals with you know, the.

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Speaker 5: A Rods of the world.

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Speaker 1: And I was one of the first brand sponsored deals

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Speaker 1: with Adidas for somebody who's not a professional athlete. Wow.

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Speaker 1: And it was pretty purely based on like brand recognition

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Speaker 1: of the regular person and social media KPIs and then

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Speaker 1: of course you know the services that were built in there.

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Speaker 1: It was you know, event appearances and photo shoots. And

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Speaker 1: I remember I had done some modeling before my Adidas steal,

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Speaker 1: but I remember being on set for my very first, huge,

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Speaker 1: massive Adidas campaign and they had like a body double

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Speaker 1: for me and they were like asking me if is

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Speaker 1: this okay?

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Speaker 5: Would you wear this? And I'm like, oh, like you,

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Speaker 5: my opinion is relevant here.

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Speaker 1: And then I realized, right, I'm representing myself as well

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Speaker 1: as the brand and in the marketplace. And that was

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Speaker 1: when I was like that synergy has to exist, and

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Speaker 1: whenever there isn't that synergy, then I know that it's

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Speaker 1: probably not the right place for you.

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Speaker 4: Yeah, so then the light goes up. Then you go,

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Speaker 4: oh my gosh, so I'm a brand. Yeah, I also

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Speaker 4: represent Peloton and Adidas things. I'm pretty cool. How do

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Speaker 4: you think about scaling that opportunity?

441
00:20:20,040 --> 00:20:22,959
Speaker 1: Well, I was with Adidas for I think almost five years,

442
00:20:24,280 --> 00:20:26,719
Speaker 1: and then I started thinking, like, what do I already

443
00:20:26,840 --> 00:20:31,480
Speaker 1: use and consume and experience that makes sense?

444
00:20:31,840 --> 00:20:32,000
Speaker 6: You know.

445
00:20:32,000 --> 00:20:34,280
Speaker 1: I think I've worked with over forty brands in like

446
00:20:34,359 --> 00:20:38,600
Speaker 1: the twelve years since I've had these deals, and now

447
00:20:38,640 --> 00:20:40,320
Speaker 1: I'm definitely at the place where it's like I want

448
00:20:40,320 --> 00:20:42,640
Speaker 1: to go deeper with fewer brands. You know, back then,

449
00:20:42,720 --> 00:20:44,639
Speaker 1: I think it was very common for like I'm just

450
00:20:44,640 --> 00:20:46,520
Speaker 1: going to post this one social media thing and it's

451
00:20:46,840 --> 00:20:49,520
Speaker 1: a lot of like a lot of little smaller stuff,

452
00:20:51,240 --> 00:20:53,520
Speaker 1: and that was very much part of the game back then.

453
00:20:53,640 --> 00:20:56,239
Speaker 1: But I think it's now more curated for sure, at

454
00:20:56,280 --> 00:20:58,280
Speaker 1: least from my perspective, it's much more curated.

455
00:20:58,920 --> 00:21:02,000
Speaker 5: And I don't really do social media only deals ever anymore.

456
00:21:02,080 --> 00:21:04,879
Speaker 1: It's usually a hybrid ownership stake or some kind of

457
00:21:04,920 --> 00:21:09,159
Speaker 1: advisory thing that is more than just you know, a

458
00:21:09,200 --> 00:21:13,280
Speaker 1: brand deal. It really opened my eyes to different categories,

459
00:21:13,280 --> 00:21:16,720
Speaker 1: different verticals, so it wasn't just things that were adjacent

460
00:21:16,760 --> 00:21:19,879
Speaker 1: to movement and athletics. It was, for example, when I

461
00:21:19,920 --> 00:21:22,040
Speaker 1: had my first child, it was a toy line. And

462
00:21:22,080 --> 00:21:24,320
Speaker 1: then that was you know, a royalty deal that was

463
00:21:24,359 --> 00:21:27,159
Speaker 1: a toy line, babe, that was based on ip from

464
00:21:27,320 --> 00:21:31,040
Speaker 1: my children's books. That were, you know, in walmarts all

465
00:21:31,040 --> 00:21:32,840
Speaker 1: across the country. These are things I could not even

466
00:21:32,880 --> 00:21:37,840
Speaker 1: have imagined, but my life stage and the opportunities met.

467
00:21:38,119 --> 00:21:50,439
Speaker 6: Yeah.

468
00:21:51,000 --> 00:21:54,159
Speaker 4: So as you're speaking, I'm thinking about the NBA and

469
00:21:54,200 --> 00:21:57,359
Speaker 4: the WNBA, and I'm involved with the Minnesota Timberwolves and

470
00:21:57,359 --> 00:22:00,639
Speaker 4: the Lynx, and I'm very passionate about this. And my

471
00:22:00,680 --> 00:22:03,520
Speaker 4: background is baseball, so come from a little bit different world,

472
00:22:03,520 --> 00:22:06,159
Speaker 4: but some things crossover. And what I'm thinking about is

473
00:22:06,240 --> 00:22:08,600
Speaker 4: the culture you've created inside the four Walls. I'm thinking

474
00:22:08,600 --> 00:22:11,040
Speaker 4: to myself as you're speaking, how do we create that

475
00:22:11,119 --> 00:22:14,320
Speaker 4: culture and energy and light the fire inside the four

476
00:22:14,359 --> 00:22:17,119
Speaker 4: walls or Targets Center where both teams play. I know

477
00:22:17,160 --> 00:22:20,600
Speaker 4: you're a consultant, but it's free advice. I can pay

478
00:22:20,640 --> 00:22:24,000
Speaker 4: you later. What kind of things will you be thinking about?

479
00:22:24,320 --> 00:22:26,040
Speaker 4: You know, when you have twenty thousand people, there's a

480
00:22:26,080 --> 00:22:28,359
Speaker 4: lot of heat in the room. Teams are doing well,

481
00:22:28,680 --> 00:22:29,760
Speaker 4: how would you think about it?

482
00:22:30,240 --> 00:22:30,800
Speaker 3: High level?

483
00:22:30,960 --> 00:22:33,800
Speaker 1: I mean, I think it's storytelling and ritual. I think

484
00:22:33,800 --> 00:22:36,960
Speaker 1: that's what's ritual ritual. I think that's what's so cool

485
00:22:37,000 --> 00:22:38,080
Speaker 1: about fandom.

486
00:22:38,160 --> 00:22:38,960
Speaker 3: What do you mean by that?

487
00:22:39,160 --> 00:22:42,480
Speaker 1: So there's the story that we all understand, and is

488
00:22:42,520 --> 00:22:44,879
Speaker 1: that like what the media is capturing conversations like this?

489
00:22:45,400 --> 00:22:48,400
Speaker 1: I think, especially with social media, it's like user generated

490
00:22:48,480 --> 00:22:51,520
Speaker 1: content of the fandom. That is what I think is

491
00:22:51,560 --> 00:22:55,119
Speaker 1: so interesting about seeing what members post because there's like

492
00:22:55,200 --> 00:22:58,840
Speaker 1: things that you can't plan, like curiosity is around yellow

493
00:22:58,880 --> 00:23:01,879
Speaker 1: for example, Like yellow became a thing because I was

494
00:23:02,000 --> 00:23:04,639
Speaker 1: just yellow is kind of my power color, and I

495
00:23:04,680 --> 00:23:08,880
Speaker 1: would naturally wear that for tough classes like to botom classes,

496
00:23:08,880 --> 00:23:12,720
Speaker 1: interval sprints, race day, and now that's a thing, like

497
00:23:12,760 --> 00:23:15,480
Speaker 1: people wear yellow for these classes and it is associated

498
00:23:15,480 --> 00:23:17,680
Speaker 1: and now it's going to be incorporated into some products

499
00:23:17,680 --> 00:23:20,879
Speaker 1: that I have coming out athletic products because there's a

500
00:23:20,920 --> 00:23:24,240
Speaker 1: thing about that. So that's what I mean about what's

501
00:23:24,280 --> 00:23:27,080
Speaker 1: the story and then what's the ritual? And can you

502
00:23:27,160 --> 00:23:30,320
Speaker 1: kind of pair those things? You know, from a product

503
00:23:30,400 --> 00:23:34,000
Speaker 1: perspective or even a storytelling perspective. You know, before the

504
00:23:34,040 --> 00:23:34,800
Speaker 1: games after the game.

505
00:23:34,880 --> 00:23:35,080
Speaker 6: Yah.

506
00:23:35,200 --> 00:23:37,159
Speaker 1: And then of course there's like the adjacent things like

507
00:23:37,240 --> 00:23:41,879
Speaker 1: fashion and stuff where there's just little hooks that you

508
00:23:42,000 --> 00:23:44,680
Speaker 1: kind of have to marry like the details with the

509
00:23:44,760 --> 00:23:48,280
Speaker 1: larger story, and it's finding the right people who can

510
00:23:48,359 --> 00:23:50,560
Speaker 1: like notice the details, like, oh, fans are kind of

511
00:23:50,560 --> 00:23:53,600
Speaker 1: doing this weird thing, whether they spot it in the

512
00:23:53,680 --> 00:23:55,840
Speaker 1: venue or on social media, and then you make it

513
00:23:55,840 --> 00:23:57,840
Speaker 1: a thing and then that becomes a snowball kind of.

514
00:23:57,760 --> 00:23:58,880
Speaker 3: In the dots kind of thought.

515
00:23:58,960 --> 00:24:02,280
Speaker 2: The ritual point is really interesting too, because the ritual

516
00:24:02,280 --> 00:24:04,320
Speaker 2: of classes, I mean that met Calotop for eight years.

517
00:24:04,440 --> 00:24:06,680
Speaker 2: It is ritual based, you know, it is like it's

518
00:24:06,720 --> 00:24:10,720
Speaker 2: a routine in the same way that like showing you know,

519
00:24:11,040 --> 00:24:14,440
Speaker 2: showing up to a game or watching a game being connected.

520
00:24:14,520 --> 00:24:18,880
Speaker 2: I mean, you know better than anyone the rituals of baseball, Oh.

521
00:24:18,840 --> 00:24:21,840
Speaker 4: Yeah, and as superstition, like right, fans were the same colors.

522
00:24:21,840 --> 00:24:23,840
Speaker 4: If you win, if your fair player Anthony Edward scores

523
00:24:23,920 --> 00:24:26,480
Speaker 4: forty to post about it and like do something weird

524
00:24:26,560 --> 00:24:29,520
Speaker 4: about it or they drank a certain thing, right, And

525
00:24:29,560 --> 00:24:31,480
Speaker 4: the idea is how do we guess connect those dots?

526
00:24:31,880 --> 00:24:36,160
Speaker 1: Yeah, and spotting what's already naturally happening and then communicating

527
00:24:36,600 --> 00:24:39,560
Speaker 1: what the players and what the teams are doing, because

528
00:24:39,600 --> 00:24:43,360
Speaker 1: people just love understanding, like what's the morning routine, what's

529
00:24:43,400 --> 00:24:43,960
Speaker 1: the ritual?

530
00:24:44,160 --> 00:24:45,679
Speaker 5: What what do you do pre show?

531
00:24:46,000 --> 00:24:49,480
Speaker 1: Like and unpacking that and like telling that story in

532
00:24:49,520 --> 00:24:52,080
Speaker 1: a way that is appropriate for the brand. So I'm

533
00:24:52,080 --> 00:24:56,000
Speaker 1: really curious, alex As, how do you choose the teams?

534
00:24:56,240 --> 00:25:00,399
Speaker 1: You know you entered sports teams ownership group troops that

535
00:25:00,440 --> 00:25:03,880
Speaker 1: are not baseball, So how did you do that? Because

536
00:25:03,880 --> 00:25:09,199
Speaker 1: I just recently invested in a football club, women's football

537
00:25:09,200 --> 00:25:11,840
Speaker 1: club in Europe. I can't announce the name, the team

538
00:25:11,920 --> 00:25:14,560
Speaker 1: name yet, but I was a little trepidacious because it's

539
00:25:14,720 --> 00:25:19,240
Speaker 1: I'm not like a soccer expert, but I'm so passionate

540
00:25:19,240 --> 00:25:21,719
Speaker 1: in this opportunity to come across my desk, and it's like,

541
00:25:21,760 --> 00:25:24,000
Speaker 1: how do you toe that line of like I can

542
00:25:24,040 --> 00:25:26,600
Speaker 1: offer something here? Because for me, it's not just the dollars,

543
00:25:26,800 --> 00:25:28,200
Speaker 1: it's like I also want to be able to sit

544
00:25:28,240 --> 00:25:30,080
Speaker 1: and see it's like this and be like this, I.

545
00:25:30,000 --> 00:25:30,520
Speaker 5: Believe in this.

546
00:25:30,640 --> 00:25:32,960
Speaker 4: So Rob, that's a great question. So for me, Magic

547
00:25:33,000 --> 00:25:34,760
Speaker 4: Johnson was kind of like my north star. He was

548
00:25:34,800 --> 00:25:37,240
Speaker 4: one of my heroes, someone that I just loved so

549
00:25:37,400 --> 00:25:41,000
Speaker 4: much going back to the Laker days. I showtime with

550
00:25:41,000 --> 00:25:44,160
Speaker 4: pat Riley, and it's interesting he went from the hardwood

551
00:25:44,560 --> 00:25:46,560
Speaker 4: to the boardroom. He also went from the court to

552
00:25:46,640 --> 00:25:50,400
Speaker 4: baseball ownership with the Dodgers, and I've gone from baseball

553
00:25:50,440 --> 00:25:51,159
Speaker 4: to basketball.

554
00:25:51,560 --> 00:25:52,760
Speaker 3: And with Magic and I talk.

555
00:25:52,840 --> 00:25:55,480
Speaker 4: We often are advising each other, him on the Timberwolves

556
00:25:55,520 --> 00:25:58,119
Speaker 4: and the Links, and me for the Dodgers. But in

557
00:25:58,160 --> 00:26:01,040
Speaker 4: a weird way, I think sixty percent you have a crossover.

558
00:26:01,160 --> 00:26:04,639
Speaker 4: You still want great character, well conditioned athletes, create a

559
00:26:04,640 --> 00:26:07,399
Speaker 4: great culture, create heat inside those four walls we spoke about.

560
00:26:08,200 --> 00:26:10,520
Speaker 4: And I'm a firm believer of just go out and

561
00:26:10,560 --> 00:26:12,199
Speaker 4: hire the best people in the world and get the

562
00:26:12,200 --> 00:26:12,800
Speaker 4: hell out of the way.

563
00:26:12,960 --> 00:26:13,120
Speaker 1: Yep.

564
00:26:13,680 --> 00:26:15,960
Speaker 3: And I think not everyone does that.

565
00:26:16,119 --> 00:26:18,680
Speaker 4: And because I don't know, I'm not an expert in basketball,

566
00:26:19,040 --> 00:26:21,440
Speaker 4: I actually think that works in my favor. I don't

567
00:26:21,480 --> 00:26:23,119
Speaker 4: know if I would be such a great baseball owner,

568
00:26:23,119 --> 00:26:25,119
Speaker 4: to be honest with you, because I maybe know too

569
00:26:25,200 --> 00:26:28,120
Speaker 4: much and I will probably get more frustrated. But with basketball,

570
00:26:28,160 --> 00:26:29,919
Speaker 4: I'm in all of all our players, the man and

571
00:26:29,960 --> 00:26:32,959
Speaker 4: the women, and they're incredible, and they're young, and I

572
00:26:32,960 --> 00:26:34,520
Speaker 4: get to talk to them about all the mistakes that

573
00:26:34,560 --> 00:26:37,320
Speaker 4: I've made and hopefully they can avoid those mistakes. And

574
00:26:37,359 --> 00:26:39,920
Speaker 4: I have a great partner, Mark Glory. So I actually

575
00:26:40,000 --> 00:26:43,120
Speaker 4: love it, and I love learning. I love planting seeds.

576
00:26:43,440 --> 00:26:43,840
Speaker 3: Every day.

577
00:26:43,880 --> 00:26:46,160
Speaker 4: I study five or six hours every day about basketball,

578
00:26:46,160 --> 00:26:48,800
Speaker 4: whether I'm asking Jason questions or I'm reading or I'm

579
00:26:48,840 --> 00:26:49,879
Speaker 4: listening to podcasts.

580
00:26:49,960 --> 00:26:50,840
Speaker 3: So I've enjoyed it.

581
00:26:50,840 --> 00:26:53,080
Speaker 4: And I wish you the best of luck. And they're

582
00:26:53,160 --> 00:26:55,240
Speaker 4: very lucky to have you because you bring something that

583
00:26:55,480 --> 00:26:58,080
Speaker 4: I wish we had from a partner's point of view,

584
00:26:58,080 --> 00:27:00,239
Speaker 4: because you see the world from a different less than

585
00:27:00,240 --> 00:27:02,520
Speaker 4: all of us do. So yellow's the color.

586
00:27:04,080 --> 00:27:05,359
Speaker 5: Well, I appreciate that. I'm inspired.

587
00:27:05,400 --> 00:27:09,639
Speaker 2: I'm really inspired, and so help us understand. And and

588
00:27:09,680 --> 00:27:11,920
Speaker 2: I know Alex has you know, sort of done this

589
00:27:12,040 --> 00:27:15,320
Speaker 2: same balancing act. You run a team, you work for

590
00:27:15,359 --> 00:27:17,840
Speaker 2: a company, you run a team, and yet you're a

591
00:27:17,840 --> 00:27:21,000
Speaker 2: brand in your own right, You're you're you know, you're

592
00:27:21,000 --> 00:27:23,679
Speaker 2: doing your own deals. How do you how do you

593
00:27:23,720 --> 00:27:26,960
Speaker 2: balance that? How does it work? How do you approach it?

594
00:27:26,960 --> 00:27:29,639
Speaker 2: It seems like this was the plan from the beginning,

595
00:27:30,840 --> 00:27:32,080
Speaker 2: but how has it evolved?

596
00:27:32,400 --> 00:27:35,480
Speaker 5: So it used to be there, used to be one

597
00:27:35,480 --> 00:27:37,679
Speaker 5: off conversations. It was just like hey, I'm hey, I'm

598
00:27:37,680 --> 00:27:38,760
Speaker 5: publishing a book next week.

599
00:27:38,840 --> 00:27:42,680
Speaker 1: Oh okay, great, Now there's a pro an internal process, right.

600
00:27:42,760 --> 00:27:48,320
Speaker 1: We have fifty plus instructors globally and you know, there

601
00:27:48,359 --> 00:27:50,720
Speaker 1: are there are lots of conversations that are happening within

602
00:27:50,800 --> 00:27:53,120
Speaker 1: the walls of Poloton and outside of it, but they

603
00:27:53,119 --> 00:27:57,040
Speaker 1: have to run in parallel tracks, you know. It like

604
00:27:58,160 --> 00:28:00,480
Speaker 1: whether I'm whether the p on my chest is outside

605
00:28:00,480 --> 00:28:02,920
Speaker 1: of my clothing or underneath my clothing. It's always there,

606
00:28:03,080 --> 00:28:05,639
Speaker 1: just like the players are always you know, part of

607
00:28:05,680 --> 00:28:09,080
Speaker 1: the organization. You know you're you're part of that organization,

608
00:28:09,240 --> 00:28:13,120
Speaker 1: and so they there are things that are wellness adjacent

609
00:28:13,160 --> 00:28:15,720
Speaker 1: that are obviously much more We talk about that with

610
00:28:15,800 --> 00:28:18,560
Speaker 1: much more specificity, and there's stuff, you know, like my

611
00:28:18,640 --> 00:28:21,919
Speaker 1: children's book or like, you know, things that kind of

612
00:28:21,960 --> 00:28:24,960
Speaker 1: were outside of the scope that I would never do

613
00:28:25,000 --> 00:28:28,639
Speaker 1: within the Peloton walls anyway, and so usually that's a

614
00:28:28,680 --> 00:28:32,360
Speaker 1: green light. But they are conversations, for sure, and it's

615
00:28:32,359 --> 00:28:34,840
Speaker 1: with our leadership team, you know, and obviously our marketing

616
00:28:34,920 --> 00:28:36,880
Speaker 1: team you know, has has points of view on it,

617
00:28:36,960 --> 00:28:38,800
Speaker 1: but our CEO is really integral to that.

618
00:28:38,880 --> 00:28:39,400
Speaker 5: Conversation.

619
00:28:39,720 --> 00:28:42,600
Speaker 1: And now we're at the place where our agents and

620
00:28:42,640 --> 00:28:46,320
Speaker 1: our managers and our external teams have a relationship with

621
00:28:46,360 --> 00:28:49,240
Speaker 1: the stakeholders at Peloton, right, So it's really like one

622
00:28:49,720 --> 00:28:50,880
Speaker 1: big conversation.

623
00:28:50,960 --> 00:28:53,280
Speaker 4: So following up right on that, I mean kind of

624
00:28:53,280 --> 00:28:56,160
Speaker 4: wearing two hats again, right, Like you're the team player

625
00:28:56,160 --> 00:28:58,280
Speaker 4: for Peloton, one of the great leaders, and you're also

626
00:28:58,720 --> 00:29:01,200
Speaker 4: running your own kind of family off Yeah, so when

627
00:29:01,240 --> 00:29:04,640
Speaker 4: you think about your family office, how does your team look,

628
00:29:05,320 --> 00:29:07,480
Speaker 4: and how do you kind of vet deals and where

629
00:29:07,480 --> 00:29:09,120
Speaker 4: do you see yourself in three to five years.

630
00:29:09,520 --> 00:29:11,680
Speaker 1: I mean, hiring the team is the most crucial thing

631
00:29:11,800 --> 00:29:15,680
Speaker 1: in the world, especially because I want I'm really at

632
00:29:15,680 --> 00:29:19,040
Speaker 1: the juncture where I need to understand what scales beyond

633
00:29:19,320 --> 00:29:24,120
Speaker 1: my physical presence, and now it's thinking of, for example,

634
00:29:24,960 --> 00:29:27,560
Speaker 1: my Well, the short answer is I work with my husband,

635
00:29:27,560 --> 00:29:30,040
Speaker 1: who serves as my manager and he's also my business partner.

636
00:29:30,720 --> 00:29:33,600
Speaker 1: He has a history in business, so it's really he's

637
00:29:33,600 --> 00:29:35,479
Speaker 1: a subject matter expert in a lot of this stuff.

638
00:29:35,680 --> 00:29:39,800
Speaker 1: And then we in the deal details, we obviously lean on,

639
00:29:40,200 --> 00:29:44,000
Speaker 1: you know, my agent and our legal legal team. We

640
00:29:44,080 --> 00:29:46,040
Speaker 1: have a PR team, you know, so there's lots of

641
00:29:46,040 --> 00:29:49,560
Speaker 1: spokes to the wheel, but the core of the strategy

642
00:29:49,840 --> 00:29:52,560
Speaker 1: is my internal team, right, So like you know, we

643
00:29:52,640 --> 00:29:55,360
Speaker 1: have you know, a chief strategy officer, and it's important

644
00:29:55,440 --> 00:29:57,560
Speaker 1: that we all align and.

645
00:29:57,480 --> 00:29:58,640
Speaker 5: They keep me kind of.

646
00:29:59,240 --> 00:30:01,480
Speaker 1: I know, I'm and very I think one of my

647
00:30:01,480 --> 00:30:05,680
Speaker 1: superpowers is being incredibly decisive. So I know whether I

648
00:30:05,720 --> 00:30:08,800
Speaker 1: want to do something, but ninety percent of the time

649
00:30:08,880 --> 00:30:12,280
Speaker 1: the answer is no, and the no's usually come from

650
00:30:12,360 --> 00:30:15,680
Speaker 1: leaning on you know, business advice from people who actually

651
00:30:15,800 --> 00:30:16,800
Speaker 1: understand trends and.

652
00:30:18,440 --> 00:30:18,880
Speaker 5: Dollars.

653
00:30:19,200 --> 00:30:24,280
Speaker 1: Right, So that's that's what we consider three to five years.

654
00:30:24,680 --> 00:30:28,680
Speaker 1: You know, I want to continue to build in the

655
00:30:28,760 --> 00:30:36,040
Speaker 1: lifestyle space, so whether that's food or beauty or fashion,

656
00:30:37,440 --> 00:30:40,360
Speaker 1: I personally am still going to be continuing to compete

657
00:30:40,400 --> 00:30:41,040
Speaker 1: and get strong.

658
00:30:41,200 --> 00:30:41,480
Speaker 3: You know.

659
00:30:41,600 --> 00:30:43,600
Speaker 1: I want to continue to be strong and be an

660
00:30:43,640 --> 00:30:47,360
Speaker 1: athlete and model that for women and girls especially, So

661
00:30:47,440 --> 00:30:49,719
Speaker 1: on a personal level, like I will continue to be

662
00:30:49,840 --> 00:30:53,200
Speaker 1: moving my body, but on a professional level, I want

663
00:30:53,240 --> 00:30:55,560
Speaker 1: to widen the apture of how I'm seen. Right, So

664
00:30:55,600 --> 00:30:59,640
Speaker 1: it's not just Robin who teaches peloton classes. I also

665
00:31:00,640 --> 00:31:02,880
Speaker 1: you know, on the speaker circuit. I also you know,

666
00:31:03,120 --> 00:31:06,640
Speaker 1: I published five books and now I want to get

667
00:31:06,640 --> 00:31:09,600
Speaker 1: into beauty and fashion as well.

668
00:31:09,960 --> 00:31:12,840
Speaker 2: Right, And so it feels like, you know, you look

669
00:31:12,880 --> 00:31:15,840
Speaker 2: at IP very closely and in the deals that you're doing.

670
00:31:15,960 --> 00:31:18,920
Speaker 2: And I mean it's interesting. You know, we started off

671
00:31:19,000 --> 00:31:22,240
Speaker 2: talking about your your history as a as a lawyer.

672
00:31:23,680 --> 00:31:26,000
Speaker 2: You're still a lawyer. I mean it feels like that

673
00:31:26,120 --> 00:31:28,280
Speaker 2: still plays a really big part in sort of how

674
00:31:28,320 --> 00:31:31,000
Speaker 2: you do your deal making. Is that fair every day? Yeah?

675
00:31:31,080 --> 00:31:34,120
Speaker 1: Yeah, there's a strategy, there's a I think as a

676
00:31:34,240 --> 00:31:36,760
Speaker 1: lawyer there are puzzle pieces that you're always trying to

677
00:31:36,760 --> 00:31:40,080
Speaker 1: fit and the overarching thing is you're, at least as

678
00:31:40,080 --> 00:31:42,800
Speaker 1: a litigator, I think even as a corporate attorney, you're

679
00:31:42,920 --> 00:31:46,680
Speaker 1: understanding narrative. And that was when I understood narrative a

680
00:31:46,720 --> 00:31:50,440
Speaker 1: little bit more specifically, and narrative as a tool. And

681
00:31:50,480 --> 00:31:54,680
Speaker 1: obviously now as a creator on social media, that's deeply relevant.

682
00:31:54,920 --> 00:31:58,480
Speaker 1: But in creating Swagger Society with my husband, we initially

683
00:31:58,480 --> 00:32:01,080
Speaker 1: co found I initially co found it Swag Society in

684
00:32:01,120 --> 00:32:04,200
Speaker 1: the web three days as a membership club and then

685
00:32:04,360 --> 00:32:07,120
Speaker 1: we were like, okay, well, clearly the landscape is changing

686
00:32:07,120 --> 00:32:10,360
Speaker 1: there and it migrated into a media company. So under

687
00:32:10,360 --> 00:32:13,520
Speaker 1: that under the Swagger Society umbrella. We have a holy

688
00:32:13,520 --> 00:32:17,520
Speaker 1: owned podcast that will launch a newsletter and a production

689
00:32:17,600 --> 00:32:20,800
Speaker 1: company that and these are conversations that were like seeds,

690
00:32:21,080 --> 00:32:22,600
Speaker 1: and I was like, oh, let's pull on that thread

691
00:32:22,600 --> 00:32:25,080
Speaker 1: a little bit. Let's look at titans in the industry

692
00:32:25,160 --> 00:32:28,160
Speaker 1: like g Reece and Eva and Shonda and just learn

693
00:32:28,200 --> 00:32:28,520
Speaker 1: from them.

694
00:32:28,560 --> 00:32:31,760
Speaker 2: And they are my Greese Weatherspild, Eva Angoria, Shonda Rhimes, Yes,

695
00:32:32,000 --> 00:32:33,320
Speaker 2: just like you.

696
00:32:33,640 --> 00:32:37,000
Speaker 5: And they are obviously I mean, iconic.

697
00:32:37,720 --> 00:32:41,400
Speaker 1: And I'm just learning and watching and understanding and then

698
00:32:41,520 --> 00:32:43,520
Speaker 1: unders and then trying to see, like, Okay, if I

699
00:32:43,560 --> 00:32:45,640
Speaker 1: took a literal, not even a page, I just took

700
00:32:45,880 --> 00:32:48,000
Speaker 1: a paragraph out of that book, what would it look

701
00:32:48,080 --> 00:32:51,720
Speaker 1: like for me? And what would infuse joy? And that

702
00:32:51,960 --> 00:32:56,120
Speaker 1: is a threshold that I'm not willing to sacrifice on,

703
00:32:56,360 --> 00:32:58,920
Speaker 1: Like if I'm not filled with joy, and I get

704
00:32:59,000 --> 00:33:00,520
Speaker 1: joy from hard work, by the way, so it's not

705
00:33:00,640 --> 00:33:04,760
Speaker 1: like it's all right walking through lily pads, but if

706
00:33:04,800 --> 00:33:06,880
Speaker 1: there's not joy in it for me, it's just a no.

707
00:33:07,400 --> 00:33:07,520
Speaker 6: Right.

708
00:33:07,920 --> 00:33:12,640
Speaker 4: I really like how you articulated earlier ninety percent no

709
00:33:13,280 --> 00:33:15,520
Speaker 4: and being super disciplined about what you say yes too,

710
00:33:15,920 --> 00:33:18,719
Speaker 4: I call it. I used to go wide and shallow

711
00:33:18,800 --> 00:33:20,800
Speaker 4: and now I go narrow and deep and it's been

712
00:33:20,840 --> 00:33:23,320
Speaker 4: a lot more productive for me. When it comes to

713
00:33:23,440 --> 00:33:25,960
Speaker 4: deal flow, does your team go out and try to

714
00:33:26,000 --> 00:33:28,080
Speaker 4: find deal flow or if you like a company that

715
00:33:28,200 --> 00:33:30,760
Speaker 4: identifies to your soul, do you kind of cold call

716
00:33:30,840 --> 00:33:33,360
Speaker 4: and say, hey, can we take a meeting? Or are

717
00:33:33,400 --> 00:33:35,480
Speaker 4: you just inbounding? And whatever comes in you get the

718
00:33:35,560 --> 00:33:36,640
Speaker 4: best of what's coming in.

719
00:33:36,800 --> 00:33:37,280
Speaker 5: It's both.

720
00:33:38,000 --> 00:33:41,320
Speaker 1: I think now I'm at the point where I could

721
00:33:41,360 --> 00:33:43,280
Speaker 1: be a little I want to be more strategic, Like

722
00:33:43,320 --> 00:33:45,200
Speaker 1: I want to say, like I love this product or

723
00:33:45,280 --> 00:33:51,040
Speaker 1: I love this vertical and let's go for it. That involves,

724
00:33:51,120 --> 00:33:53,560
Speaker 1: you know, strategic conversations like who do we know at

725
00:33:53,600 --> 00:33:55,240
Speaker 1: this place, in this place, what are the top three?

726
00:33:55,280 --> 00:33:58,960
Speaker 1: What would be the dream collab or licensing deal or

727
00:33:59,000 --> 00:34:01,400
Speaker 1: whatever it is, or what would the deal look like?

728
00:34:01,600 --> 00:34:01,719
Speaker 2: Right?

729
00:34:01,840 --> 00:34:04,000
Speaker 1: So, like I think before I was so stuck in

730
00:34:04,880 --> 00:34:07,520
Speaker 1: how many social posts, how many appearances, how many photo shoots?

731
00:34:07,760 --> 00:34:09,160
Speaker 5: And now it's like, no, no, no, let's play the

732
00:34:09,200 --> 00:34:11,719
Speaker 5: long are we talking about? Is this a board seat?

733
00:34:11,880 --> 00:34:12,000
Speaker 3: Is it?

734
00:34:12,040 --> 00:34:12,480
Speaker 5: You know what I mean?

735
00:34:12,560 --> 00:34:12,600
Speaker 6: Like?

736
00:34:12,680 --> 00:34:16,160
Speaker 1: These are different conversations now, Yeah, and that's exciting, but

737
00:34:16,239 --> 00:34:20,160
Speaker 1: it's also really daunting. Because it's like it could be anything. Yeah,

738
00:34:20,680 --> 00:34:23,520
Speaker 1: and it's not just about a liquid dollar amount.

739
00:34:23,719 --> 00:34:24,480
Speaker 5: It's different now.

740
00:34:24,680 --> 00:34:28,160
Speaker 2: Yeah, we'd be remiss we didn't talk a little bit

741
00:34:28,160 --> 00:34:30,799
Speaker 2: about Peloton speaking of narratives. If we were sitting here

742
00:34:30,840 --> 00:34:33,040
Speaker 2: in front of our respective Bloomberg terminals, we'd look and

743
00:34:33,120 --> 00:34:34,800
Speaker 2: we'd be like, WHOA, that was a big high and

744
00:34:34,960 --> 00:34:37,759
Speaker 2: now it is not where it was. It has been

745
00:34:37,840 --> 00:34:41,080
Speaker 2: quite a journey, to say the least, you're still there,

746
00:34:41,520 --> 00:34:42,800
Speaker 2: like you have stuck through it.

747
00:34:43,239 --> 00:34:48,800
Speaker 5: Why, oh gosh. I have always believed. I still believe.

748
00:34:48,960 --> 00:34:54,160
Speaker 1: I think that I have the unique privilege of seeing

749
00:34:55,160 --> 00:34:59,160
Speaker 1: I'm not exaggerating millions of comments over the years of

750
00:34:59,239 --> 00:35:00,560
Speaker 1: people whose life are changed.

751
00:35:01,440 --> 00:35:03,279
Speaker 5: And if you don't know, you don't know.

752
00:35:03,360 --> 00:35:06,080
Speaker 1: And it's our job to widen the group of people

753
00:35:06,160 --> 00:35:11,239
Speaker 1: who know how special the fitness experiences, the wellness experiences.

754
00:35:11,920 --> 00:35:14,880
Speaker 1: And when that light bulb goes off and somebody understands

755
00:35:15,800 --> 00:35:19,080
Speaker 1: the quality of fitness content that they have at their fingertips,

756
00:35:19,560 --> 00:35:20,280
Speaker 1: there is nothing.

757
00:35:20,400 --> 00:35:21,480
Speaker 5: It is unparalleled.

758
00:35:21,960 --> 00:35:26,200
Speaker 1: And you know, we continue building, we continue iterating, and

759
00:35:27,400 --> 00:35:29,000
Speaker 1: I'm willing to ride the wave because I.

760
00:35:29,320 --> 00:35:30,359
Speaker 5: Look at my core.

761
00:35:31,040 --> 00:35:33,600
Speaker 1: You know, I mentioned that in recruiting instructors, they have

762
00:35:33,719 --> 00:35:35,960
Speaker 1: to have a point of view. My point of view

763
00:35:36,320 --> 00:35:39,799
Speaker 1: is that I will light fires globally in the tens

764
00:35:39,840 --> 00:35:43,160
Speaker 1: of millions, and Peloton will be a key to doing

765
00:35:43,280 --> 00:35:46,520
Speaker 1: that because we are going to move the needle and

766
00:35:46,560 --> 00:35:49,240
Speaker 1: make people healthier. I want to add years to people's lives,

767
00:35:49,480 --> 00:35:51,480
Speaker 1: but I also want to add life to their years,

768
00:35:51,760 --> 00:35:54,800
Speaker 1: and we're doing that at Pelton every day to millions

769
00:35:54,840 --> 00:35:55,200
Speaker 1: of folks.

770
00:35:55,400 --> 00:35:57,520
Speaker 2: I mean, you know, you're a leader inside the company.

771
00:35:58,360 --> 00:36:02,160
Speaker 2: How do you how do you sort of galvanize the troops?

772
00:36:02,160 --> 00:36:05,080
Speaker 2: Because I have to think, you know, in in the

773
00:36:05,200 --> 00:36:08,520
Speaker 2: four walls as of your company, people are looking to

774
00:36:08,600 --> 00:36:12,000
Speaker 2: you for belief, for you know, for that sort of thing,

775
00:36:12,040 --> 00:36:14,239
Speaker 2: and and you laid out a very good case for

776
00:36:14,480 --> 00:36:17,359
Speaker 2: for what it's doing. How hard has it been at

777
00:36:17,440 --> 00:36:19,400
Speaker 2: times though, to be like listen, guys, we're doing this

778
00:36:19,640 --> 00:36:21,759
Speaker 2: like it's happening. Like I know, we had this high

779
00:36:21,840 --> 00:36:24,759
Speaker 2: high but now we're you know, like we're grinding it out,

780
00:36:24,760 --> 00:36:26,560
Speaker 2: We're doing the work. What how do you how do

781
00:36:26,600 --> 00:36:28,440
Speaker 2: you keep people motivated? I mean, we're all in a

782
00:36:28,480 --> 00:36:31,160
Speaker 2: position where we have to motivate people who work with us, right.

783
00:36:31,080 --> 00:36:32,960
Speaker 5: I mean, leaders do that every day, Right.

784
00:36:34,640 --> 00:36:40,600
Speaker 1: It's interesting to be on a team where lots of

785
00:36:40,760 --> 00:36:43,480
Speaker 1: I mean, there's lots of public figures that you're dealing with, right, Yeah,

786
00:36:43,520 --> 00:36:45,440
Speaker 1: and so and they're they have their ear to the

787
00:36:45,480 --> 00:36:47,720
Speaker 1: ground too, right, Like it's not just what the street

788
00:36:47,800 --> 00:36:49,880
Speaker 1: is saying, it's like, what what are you seeing in

789
00:36:49,920 --> 00:36:52,640
Speaker 1: your inbox, in your comments on social media? What conversations

790
00:36:52,640 --> 00:36:53,719
Speaker 1: are you having in the marketplace?

791
00:36:55,280 --> 00:36:56,800
Speaker 5: I think, I don't know.

792
00:36:57,360 --> 00:37:00,759
Speaker 1: I don't I don't ride really high highs or let

793
00:37:00,800 --> 00:37:03,360
Speaker 1: the low lows, Like I just have to have a

794
00:37:03,480 --> 00:37:06,840
Speaker 1: really even keeled mentality. And it does come back to that,

795
00:37:07,040 --> 00:37:10,799
Speaker 1: like was the class I just filmed my audition tape?

796
00:37:11,560 --> 00:37:14,120
Speaker 1: Like what if it all boiled down to that one class?

797
00:37:14,120 --> 00:37:16,399
Speaker 1: Would I be proud of it? And I think keeping

798
00:37:16,480 --> 00:37:21,160
Speaker 1: it that granular and keeping myself that like checked and

799
00:37:21,239 --> 00:37:23,960
Speaker 1: then communicating that obviously to the team. And it's interesting

800
00:37:24,000 --> 00:37:29,320
Speaker 1: because I am, yes, I have like executive function, but

801
00:37:29,400 --> 00:37:30,840
Speaker 1: I'm also the rules apply to me.

802
00:37:31,000 --> 00:37:32,879
Speaker 5: I'm still doing the same job they're doing.

803
00:37:33,160 --> 00:37:35,000
Speaker 1: So I think that there's a credibility there because it's

804
00:37:35,000 --> 00:37:38,400
Speaker 1: like we're just truly in this together and we have

805
00:37:38,640 --> 00:37:45,400
Speaker 1: successfully created camaraderie in a bubble amongst our team globally

806
00:37:45,760 --> 00:37:51,520
Speaker 1: that it's like like I will rep my people and

807
00:37:51,600 --> 00:37:54,120
Speaker 1: they will rep me. And that's how I think the

808
00:37:54,200 --> 00:37:56,239
Speaker 1: team really. I think the team really respects that.

809
00:37:56,640 --> 00:37:58,000
Speaker 2: I feel like you need to bring her in for

810
00:37:58,040 --> 00:38:01,360
Speaker 2: a motivational idea. This thing you're upping me on, reving

811
00:38:01,400 --> 00:38:03,279
Speaker 2: you world. I feel that way about the deal. I

812
00:38:03,360 --> 00:38:05,680
Speaker 2: mean like we should say that we're in it. I

813
00:38:05,800 --> 00:38:08,000
Speaker 2: learned it exactly. I'm repping you, You're repping me, bro.

814
00:38:08,440 --> 00:38:10,960
Speaker 2: So you know, Alex talked about the the next three

815
00:38:11,000 --> 00:38:13,879
Speaker 2: to five years. You know, I guess what I would

816
00:38:13,920 --> 00:38:16,160
Speaker 2: love to ask is like the right now and sort

817
00:38:16,160 --> 00:38:19,040
Speaker 2: of as you assess and look around, you're clearly at

818
00:38:19,680 --> 00:38:22,680
Speaker 2: I mean, maybe you've had multiple catalytic points in your career.

819
00:38:22,840 --> 00:38:24,640
Speaker 2: This feels like what I mean, it feels like you

820
00:38:24,760 --> 00:38:28,359
Speaker 2: are in in a mode where you are leveling up.

821
00:38:28,440 --> 00:38:31,160
Speaker 2: You're talking about ownership, you're talking about you know, all

822
00:38:31,280 --> 00:38:33,799
Speaker 2: these you know kind of I think Alex would agree,

823
00:38:33,880 --> 00:38:37,239
Speaker 2: sort of next level athlete things. Does it feel like

824
00:38:37,360 --> 00:38:40,440
Speaker 2: that to you? Does it feel like this is this

825
00:38:40,600 --> 00:38:43,040
Speaker 2: is another one of those like leaps forward.

826
00:38:43,719 --> 00:38:50,480
Speaker 1: It definitely does strategically and financially, I understand that, like

827
00:38:50,520 --> 00:38:53,480
Speaker 1: I'm having conversations that I would have only dreamed about.

828
00:38:53,920 --> 00:38:57,279
Speaker 1: But also I have such a day one mentality that

829
00:38:57,600 --> 00:38:59,200
Speaker 1: it's hard for me to sometimes like.

830
00:39:02,160 --> 00:39:05,680
Speaker 5: Make those things match right, Like you know, it's like

831
00:39:06,760 --> 00:39:07,360
Speaker 5: have you made it?

832
00:39:07,440 --> 00:39:09,880
Speaker 1: What's your most No, of course I haven't made it,

833
00:39:10,160 --> 00:39:12,000
Speaker 1: like none of us have if you really think about it,

834
00:39:12,080 --> 00:39:15,800
Speaker 1: Like we're out here like grinding and that I love that.

835
00:39:16,520 --> 00:39:20,839
Speaker 1: So I'm having different conversations now, and the stakes have changed, especially.

836
00:39:20,560 --> 00:39:21,680
Speaker 5: When my own money is involved.

837
00:39:22,640 --> 00:39:25,800
Speaker 1: But it also I'm a student, and so it's just

838
00:39:26,239 --> 00:39:30,680
Speaker 1: finding the places where I am confident and leaning into

839
00:39:30,760 --> 00:39:33,719
Speaker 1: that and then admitting when I don't know something and

840
00:39:33,920 --> 00:39:36,640
Speaker 1: that being okay too. And sometimes I'm in these conversations

841
00:39:36,680 --> 00:39:39,600
Speaker 1: where I am known, but around the table, I'm.

842
00:39:39,480 --> 00:39:40,399
Speaker 5: Like, what are they talking about?

843
00:39:40,520 --> 00:39:42,920
Speaker 1: Like I don't need this deal like this these financial

844
00:39:43,000 --> 00:39:46,480
Speaker 1: terms are like beyond me, and I'm okay asking questions.

845
00:39:47,280 --> 00:39:48,879
Speaker 4: I think the three as I listened to you, I'm

846
00:39:48,920 --> 00:39:51,839
Speaker 4: so inspired, Robin, because I think the three of us, well,

847
00:39:51,840 --> 00:39:53,560
Speaker 4: we've done a few things in our lives. I think

848
00:39:53,640 --> 00:39:55,160
Speaker 4: all of us feel like we're in the super early

849
00:39:55,239 --> 00:39:56,040
Speaker 4: endings of our career.

850
00:39:56,200 --> 00:39:56,399
Speaker 3: Yeah.

851
00:39:56,440 --> 00:39:58,200
Speaker 4: I mean many days I feel like I'm in the

852
00:39:58,239 --> 00:40:01,719
Speaker 4: bottom of the first thing in business, especially because you know,

853
00:40:01,880 --> 00:40:04,719
Speaker 4: I had I was busy playing baseball for a long time,

854
00:40:04,800 --> 00:40:06,840
Speaker 4: and now I'm in my pivot right, which is business,

855
00:40:07,280 --> 00:40:09,359
Speaker 4: and you're the same thing. And you know, Jason's made

856
00:40:09,400 --> 00:40:11,839
Speaker 4: some wild pivots too. I think it's exciting. I think

857
00:40:12,000 --> 00:40:15,120
Speaker 4: having that thirst and curiosity is the one common theme.

858
00:40:15,160 --> 00:40:17,560
Speaker 4: I mean, we're all very curious. And some of the

859
00:40:17,640 --> 00:40:20,040
Speaker 4: great mentors that I've had, they all have that same characteristics.

860
00:40:20,040 --> 00:40:22,960
Speaker 4: They want to ask questions and they listen more than

861
00:40:23,000 --> 00:40:23,359
Speaker 4: they talk.

862
00:40:23,440 --> 00:40:25,880
Speaker 2: You know, well, and I am sitting here, you know,

863
00:40:26,080 --> 00:40:28,600
Speaker 2: thinking about where you are in this stage, and I'll

864
00:40:28,600 --> 00:40:31,200
Speaker 2: ask a question. You know, this is a guy, you know,

865
00:40:31,480 --> 00:40:34,680
Speaker 2: my partner here, who you know, was a standout athlete

866
00:40:34,719 --> 00:40:36,960
Speaker 2: from an early age and was getting a lot of attention.

867
00:40:37,600 --> 00:40:39,800
Speaker 2: You know, goes to the mid to the major leagues

868
00:40:40,040 --> 00:40:42,719
Speaker 2: right out of high school. You had a different journey

869
00:40:42,719 --> 00:40:44,560
Speaker 2: and so basically people knew who he was. He's on

870
00:40:44,640 --> 00:40:46,960
Speaker 2: the cover of Sports Illustrated with Derek you know, like

871
00:40:47,080 --> 00:40:50,560
Speaker 2: we all know that story. For you, it was a

872
00:40:50,719 --> 00:40:55,120
Speaker 2: very different journey. What was it like and what is

873
00:40:55,200 --> 00:40:58,040
Speaker 2: it like where you can't walk down the street without people,

874
00:40:58,080 --> 00:41:00,840
Speaker 2: I mean people must shout at you across the street. Like,

875
00:41:01,440 --> 00:41:04,200
Speaker 2: what is that like for someone who you know when

876
00:41:04,239 --> 00:41:07,440
Speaker 2: to NYU, you know, corporate litigator with Paul Hastings, Like

877
00:41:07,480 --> 00:41:10,200
Speaker 2: you're doing your thing. It's a different world you live in. Now,

878
00:41:10,239 --> 00:41:11,000
Speaker 2: what does that feel like?

879
00:41:11,400 --> 00:41:12,760
Speaker 5: I mean, it's an honor.

880
00:41:13,280 --> 00:41:17,719
Speaker 1: It is an honor, Like that's beyond and usually the interactions, Yeah,

881
00:41:17,760 --> 00:41:19,759
Speaker 1: it'll be like, oh, Robin whatever, you know. At the

882
00:41:19,840 --> 00:41:22,120
Speaker 1: US Open it was like literally it was such a

883
00:41:22,400 --> 00:41:26,840
Speaker 1: it's so charming and exciting still when somebody's.

884
00:41:26,440 --> 00:41:28,400
Speaker 5: Like, oh, hey, I know you just took your whatever class.

885
00:41:28,480 --> 00:41:32,400
Speaker 1: Yeah, but what's overwhelming sometimes are the moments when I

886
00:41:32,560 --> 00:41:35,839
Speaker 1: have a few more minutes or I'm stopped, and it's

887
00:41:35,920 --> 00:41:39,680
Speaker 1: like this intense outpouring of like you changed my life.

888
00:41:40,960 --> 00:41:44,040
Speaker 1: The breast cancer, the divorce is the and it's not

889
00:41:44,120 --> 00:41:47,160
Speaker 1: always like a SOB story, but they're intense and I'm

890
00:41:47,200 --> 00:41:50,880
Speaker 1: in somebody's living room and like over hundreds of thousands

891
00:41:50,920 --> 00:41:54,200
Speaker 1: of classes like early mornings, late nights, like there's a

892
00:41:54,760 --> 00:41:56,840
Speaker 1: parasocial relationship that is.

893
00:41:57,000 --> 00:41:59,560
Speaker 2: Super legit, that's very intimate.

894
00:41:59,520 --> 00:42:03,360
Speaker 1: Very and I am being myself, right, So I have

895
00:42:03,400 --> 00:42:05,960
Speaker 1: a class plan, I have notes, but I'm me, and

896
00:42:06,080 --> 00:42:09,120
Speaker 1: every instructor is that that's who That's who they are, truly,

897
00:42:09,760 --> 00:42:12,040
Speaker 1: and that's I think the special sauce. And that's why

898
00:42:12,120 --> 00:42:15,920
Speaker 1: it's replicable over thousands of classes, because it's not an

899
00:42:15,960 --> 00:42:18,359
Speaker 1: act and it's not a script and we're not wearing

900
00:42:18,440 --> 00:42:20,880
Speaker 1: any ears of somebody saying, hey, next up, say da

901
00:42:20,960 --> 00:42:23,280
Speaker 1: da da da. We're not scripted, I understand, just different

902
00:42:23,280 --> 00:42:25,400
Speaker 1: production environments. And I have so such deep respect for

903
00:42:25,440 --> 00:42:26,760
Speaker 1: the authenticity of peloton.

904
00:42:26,840 --> 00:42:30,279
Speaker 2: I mean, I do think that it's easy to take

905
00:42:30,320 --> 00:42:34,160
Speaker 2: for granted how how intimate an interaction it really is

906
00:42:34,400 --> 00:42:37,560
Speaker 2: and how you And we talked with Carolyn Tish Bladgwin,

907
00:42:37,640 --> 00:42:39,880
Speaker 2: who she was here about. You know, it's a it's

908
00:42:39,880 --> 00:42:42,319
Speaker 2: almost like a Worshach test of like a right, who's

909
00:42:42,360 --> 00:42:44,239
Speaker 2: your instruction? You know, like when you're in you know,

910
00:42:44,400 --> 00:42:47,960
Speaker 2: like and it says something about sort of your personality

911
00:42:48,160 --> 00:42:51,160
Speaker 2: or even like the mood that you're in on adecubately and.

912
00:42:51,239 --> 00:42:51,960
Speaker 1: We all do that.

913
00:42:52,160 --> 00:42:55,320
Speaker 5: It's like what mood am I in today's.

914
00:42:54,520 --> 00:42:56,799
Speaker 2: I mean, I will tell you I only take your

915
00:42:56,840 --> 00:42:59,080
Speaker 2: classes when I'm like ready to get my ass kicked.

916
00:42:59,200 --> 00:43:02,080
Speaker 2: So when I needed this would be.

917
00:43:02,040 --> 00:43:05,719
Speaker 3: A good one. There's a lot of that.

918
00:43:13,840 --> 00:43:18,759
Speaker 2: All right, we're gonna do a rapid fire. So it's

919
00:43:18,800 --> 00:43:21,919
Speaker 2: ten questions, just the first thing that pops to your mind.

920
00:43:22,239 --> 00:43:24,799
Speaker 2: Don't need to think about it too hard. All right,

921
00:43:24,960 --> 00:43:26,000
Speaker 2: I'll start, and then now it's.

922
00:43:25,840 --> 00:43:26,640
Speaker 3: So pick up ready.

923
00:43:27,280 --> 00:43:29,520
Speaker 2: What's one word to describe your deal making style?

924
00:43:30,040 --> 00:43:30,560
Speaker 5: Decisive?

925
00:43:31,160 --> 00:43:33,160
Speaker 3: What's more important to you? Gut or data?

926
00:43:33,360 --> 00:43:33,600
Speaker 5: Gut?

927
00:43:34,360 --> 00:43:35,920
Speaker 2: Who's your dream deal making partner?

928
00:43:36,120 --> 00:43:39,319
Speaker 1: Oh gosh, there's so many. I would love to work

929
00:43:39,320 --> 00:43:41,239
Speaker 1: with Dwayne Johnson. I think what he's done at seven

930
00:43:41,320 --> 00:43:42,600
Speaker 1: Bucks is genius.

931
00:43:42,800 --> 00:43:46,080
Speaker 4: And of course, what's the best piece of advice you

932
00:43:46,160 --> 00:43:47,880
Speaker 4: ever received on deal making or business?

933
00:43:49,040 --> 00:43:52,520
Speaker 5: The best advice, it's either yes or no, thank you.

934
00:43:53,760 --> 00:43:55,359
Speaker 2: What's the worst advice you've been given?

935
00:43:56,080 --> 00:43:56,799
Speaker 5: Stay in your lane?

936
00:43:57,719 --> 00:44:00,600
Speaker 3: What's a deal you wish you had done? Oh?

937
00:44:01,080 --> 00:44:02,040
Speaker 5: I don't regret it.

938
00:44:02,640 --> 00:44:04,959
Speaker 1: But after I left Adidas, I was negotiating with another

939
00:44:05,040 --> 00:44:05,719
Speaker 1: athletic brand.

940
00:44:05,760 --> 00:44:08,360
Speaker 5: And the reason I left Adidas is because the like.

941
00:44:08,480 --> 00:44:10,439
Speaker 1: I really wanted to do a capsule collection or something

942
00:44:10,480 --> 00:44:13,080
Speaker 1: that had you know, it was a creative, something that

943
00:44:13,160 --> 00:44:17,800
Speaker 1: was creatively inspired by myself and the brand, and we

944
00:44:17,880 --> 00:44:19,759
Speaker 1: were really really close to signing a deal that would

945
00:44:19,760 --> 00:44:23,120
Speaker 1: have involved that, but I still felt like the financials

946
00:44:23,120 --> 00:44:24,520
Speaker 1: weren't there. It was kind of like, I will throw

947
00:44:24,520 --> 00:44:26,400
Speaker 1: you a bone, you'll have a capsule collection, but it

948
00:44:26,480 --> 00:44:29,640
Speaker 1: felt I felt undervalued. And it went a few years

949
00:44:29,680 --> 00:44:32,920
Speaker 1: without an athletic partner, and then you know, now having

950
00:44:32,960 --> 00:44:35,759
Speaker 1: conversations with Noble, it feels like, oh right, that door

951
00:44:36,120 --> 00:44:38,640
Speaker 1: closed because it created this one.

952
00:44:39,239 --> 00:44:41,799
Speaker 2: What's harder running an ultra marathon or writing a book?

953
00:44:43,520 --> 00:44:46,239
Speaker 1: I think writing a book because there's so many other

954
00:44:46,280 --> 00:44:47,400
Speaker 1: players in that process.

955
00:44:48,480 --> 00:44:50,080
Speaker 3: This one is going to be a tough one. What

956
00:44:50,239 --> 00:44:51,920
Speaker 3: is your hype song before you go into a big

957
00:44:51,960 --> 00:44:52,960
Speaker 3: meeting or negotiation?

958
00:44:53,960 --> 00:44:56,920
Speaker 1: I mean, listen, MP Annie Up was on my labor

959
00:44:57,000 --> 00:45:00,200
Speaker 1: playlist for the hospital, so clearly I have play for

960
00:45:00,440 --> 00:45:03,200
Speaker 1: everything if I'm really trying to get into a groove.

961
00:45:03,719 --> 00:45:08,920
Speaker 1: Beyonce's homecoming live performance like Front to Back really inspires me.

962
00:45:09,000 --> 00:45:11,600
Speaker 1: It's obviously the music is dope, but the symbolism of it,

963
00:45:12,280 --> 00:45:14,920
Speaker 1: you know, a PERBT, a black woman headlining Coachella just

964
00:45:15,080 --> 00:45:17,840
Speaker 1: really inspires me. And then keeping it in the family.

965
00:45:18,719 --> 00:45:23,120
Speaker 1: Jay Z's my first song. It goes to that day

966
00:45:23,160 --> 00:45:26,000
Speaker 1: one mentality. Yeah, and it both pumps me up but

967
00:45:26,040 --> 00:45:28,080
Speaker 1: also keeps me round it because it's like it's day one.

968
00:45:28,280 --> 00:45:30,360
Speaker 5: We're still hustling, hustling.

969
00:45:31,080 --> 00:45:33,440
Speaker 2: This maybe the first time you said hustle. I was expecting,

970
00:45:33,480 --> 00:45:36,799
Speaker 2: like hustle throughout this whole thing. You can only watch

971
00:45:36,920 --> 00:45:38,319
Speaker 2: one sport for the rest of your life.

972
00:45:38,320 --> 00:45:38,880
Speaker 3: Which one is it?

973
00:45:40,520 --> 00:45:42,800
Speaker 5: Watch one? I think it might be track and field. Actually,

974
00:45:43,280 --> 00:45:45,600
Speaker 5: I like love track and field.

975
00:45:46,040 --> 00:45:48,399
Speaker 3: If one team can win a championship, which one would

976
00:45:48,440 --> 00:45:48,600
Speaker 3: that be?

977
00:45:51,760 --> 00:45:55,279
Speaker 1: I think my husband might be very upset if I

978
00:45:55,280 --> 00:45:57,920
Speaker 1: don't say the Jets, because good God they need it.

979
00:45:58,080 --> 00:46:04,400
Speaker 2: Well, oh, that's the saddest answer we've had to that question.

980
00:46:04,600 --> 00:46:09,160
Speaker 2: I was. I was not expecting that one at all. Robin,

981
00:46:09,200 --> 00:46:11,160
Speaker 2: you continue to surprise on so many levels.

982
00:46:11,239 --> 00:46:11,800
Speaker 3: What a pleasure.

983
00:46:11,880 --> 00:46:13,000
Speaker 2: Thank you so much for being here.

984
00:46:13,520 --> 00:46:14,640
Speaker 5: To be here, Thank you for having me.

985
00:46:26,719 --> 00:46:30,640
Speaker 7: The Deal is a production from Bloomberg Podcasts and Bloomberg Originals.

986
00:46:31,480 --> 00:46:34,640
Speaker 7: The Deal is hosted by Alex Rodriguez and Jason Kelly.

987
00:46:35,440 --> 00:46:40,240
Speaker 7: This show was produced by Anamazarakis, Stacey Wong, Lizzie Phillip,

988
00:46:40,560 --> 00:46:45,080
Speaker 7: and Eden Martinez. Original music and engineering by Blake Maples.

989
00:46:45,880 --> 00:46:50,360
Speaker 7: Matt Medulla was our sound operator. Our booker is Paige Keffer.

990
00:46:51,200 --> 00:46:55,560
Speaker 7: David E. Ravella is our managing editor. Our executive producers

991
00:46:55,640 --> 00:47:01,760
Speaker 7: are Jason Kelly, Amy Keene, Jordan Opplinger, Trey Shahrn, Regina Delia,

992
00:47:02,280 --> 00:47:06,480
Speaker 7: Kelly Laferrier, and Ashley Hoenig. Sage Bauman is our head

993
00:47:06,520 --> 00:47:11,480
Speaker 7: of podcasts special thanks to Rachel Carnivale, Elena Los Angeles

994
00:47:11,680 --> 00:47:15,759
Speaker 7: and Nick Silva. Joshua Devaux is our director of photography.

995
00:47:16,440 --> 00:47:20,200
Speaker 7: Rubob Shakir is our creative director. Art direction is from

996
00:47:20,280 --> 00:47:25,759
Speaker 7: Jacqueline Kessler. Camera operation by Suma Hussein, Ryan Cavtero and

997
00:47:25,880 --> 00:47:30,200
Speaker 7: Holly Fisher. Our gaffer is Julia Geweski, and our grip

998
00:47:30,360 --> 00:47:36,080
Speaker 7: is Emily Wolowski. Taja Smith is our video editor. You

999
00:47:36,160 --> 00:47:39,520
Speaker 7: can listen to The Deal on Apple Podcasts, Spotify, or

1000
00:47:39,600 --> 00:47:42,759
Speaker 7: wherever you get your podcasts. You can also tune into

1001
00:47:42,800 --> 00:47:46,120
Speaker 7: The video Companion on Bloomberg Originals and on Bloomberg TV.

1002
00:47:46,880 --> 00:47:47,680
Speaker 7: Thanks for listening.