1 00:00:00,240 --> 00:00:10,559 Speaker 1: Bloomberg Audio Studios, podcasts, radio news. You're listening to the 2 00:00:10,600 --> 00:00:14,560 Speaker 1: Bloomberg Intelligence Podcast. Catch us live weekdays at ten am 3 00:00:14,600 --> 00:00:17,880 Speaker 1: Eastern on Apple, Corplay and Android Auto with the Bloomberg 4 00:00:17,920 --> 00:00:21,040 Speaker 1: Business App. Listen on demand wherever you get your podcasts, 5 00:00:21,360 --> 00:00:23,560 Speaker 1: or watch us live on YouTube. 6 00:00:24,320 --> 00:00:27,320 Speaker 2: I thought the story for tech companies, if you spend capex, 7 00:00:27,480 --> 00:00:28,360 Speaker 2: that's a good thing. 8 00:00:29,720 --> 00:00:30,800 Speaker 3: Once upon a time it was. 9 00:00:30,960 --> 00:00:32,760 Speaker 4: Yeah, I don't know, but I guess things have changed 10 00:00:32,760 --> 00:00:33,120 Speaker 4: a little bit. 11 00:00:33,159 --> 00:00:33,479 Speaker 2: Oracle. 12 00:00:34,159 --> 00:00:34,880 Speaker 3: Oracle Corp. 13 00:00:35,040 --> 00:00:37,600 Speaker 2: Shares declined in pre market trading after the company reported 14 00:00:37,880 --> 00:00:40,879 Speaker 2: quarterly capital expenses that were higher than estimates. 15 00:00:40,880 --> 00:00:44,520 Speaker 4: And it's boom. It's trading down down ten point nine 16 00:00:44,680 --> 00:00:46,600 Speaker 4: percent here today. I mean, this is a big company. 17 00:00:46,640 --> 00:00:49,400 Speaker 2: It's got a half a trillion dollar market cap, so 18 00:00:49,440 --> 00:00:51,520 Speaker 2: I mean we're talking some real money here. Anorak Rana, 19 00:00:51,720 --> 00:00:53,720 Speaker 2: he can explain this to us. He's a technology channels 20 00:00:53,760 --> 00:00:56,640 Speaker 2: for Bloomberg Intelligence, Honor. What's going on with Oracle today? 21 00:00:56,640 --> 00:00:58,000 Speaker 2: What did the market not like? 22 00:01:00,000 --> 00:01:01,320 Speaker 5: I think one of the things you have to think 23 00:01:01,400 --> 00:01:04,400 Speaker 5: about it is there is an unlimited capital in the world. Frankly, 24 00:01:04,440 --> 00:01:07,880 Speaker 5: I know everybody is funding data centers, but one of 25 00:01:07,880 --> 00:01:10,280 Speaker 5: the things Oracle is also doing is when it's going 26 00:01:10,280 --> 00:01:13,319 Speaker 5: to raise capital next year or even this year, it's 27 00:01:13,360 --> 00:01:15,240 Speaker 5: going to do some equity offering and it's going to 28 00:01:15,280 --> 00:01:17,959 Speaker 5: do some debt offering. So it looks like next year 29 00:01:18,000 --> 00:01:21,280 Speaker 5: there's going to be more equity dialution by raising by 30 00:01:21,319 --> 00:01:24,280 Speaker 5: them raising at least twenty billion dollars, it's going to 31 00:01:24,319 --> 00:01:26,560 Speaker 5: be most likely more than that. And I think that 32 00:01:26,680 --> 00:01:30,480 Speaker 5: is something that everybody needs to grapple with because we 33 00:01:30,600 --> 00:01:33,360 Speaker 5: understand there is in finite demand, but we don't know 34 00:01:33,360 --> 00:01:37,840 Speaker 5: if there's infinite demand for capital. Also, at this point, it. 35 00:01:37,800 --> 00:01:39,120 Speaker 2: Kind of goes to what I was thinking when we 36 00:01:39,200 --> 00:01:42,479 Speaker 2: hired Rob Schiffman years ago, who's one of the top 37 00:01:42,560 --> 00:01:44,400 Speaker 2: tech credit analysts. 38 00:01:44,400 --> 00:01:46,120 Speaker 4: I'm like, what are we hiring a tech credit analysts? 39 00:01:46,120 --> 00:01:50,280 Speaker 4: They don't issue any debt? Was IRA in the market concreation? 40 00:01:50,440 --> 00:01:54,120 Speaker 6: Yeah, And now in many ways even credit investors are 41 00:01:54,160 --> 00:01:57,840 Speaker 6: overexposed to tech debt. So when it comes to Oracle 42 00:01:57,960 --> 00:02:01,840 Speaker 6: needing more capital, how are these I don't know how 43 00:02:01,880 --> 00:02:05,559 Speaker 6: are How is the fundamental performance going to affect how 44 00:02:05,680 --> 00:02:08,880 Speaker 6: it and when it seeks that capital, whether it's equity, 45 00:02:08,919 --> 00:02:09,560 Speaker 6: whether it's dead. 46 00:02:10,720 --> 00:02:13,079 Speaker 5: So they have raised debt this year, they're saying they're 47 00:02:13,080 --> 00:02:15,480 Speaker 5: not going to do any more debt rays in twenty 48 00:02:15,840 --> 00:02:18,119 Speaker 5: twenty six it's going to be most likely and next 49 00:02:18,200 --> 00:02:21,240 Speaker 5: year affair. But you know, remember one thing in this case, 50 00:02:21,280 --> 00:02:24,760 Speaker 5: they have said that they will maintain good credit quality 51 00:02:24,760 --> 00:02:27,080 Speaker 5: out there, so they have to be very cautious about that. 52 00:02:27,400 --> 00:02:30,240 Speaker 5: So Oracle is a name it has backing off, you 53 00:02:30,240 --> 00:02:33,560 Speaker 5: know obviously not not just Larry Allison, but also a 54 00:02:33,680 --> 00:02:38,600 Speaker 5: very strong, fundamentally cash rich software business, and I think 55 00:02:38,639 --> 00:02:41,440 Speaker 5: that helps out. But to be very frank, the numbers 56 00:02:41,440 --> 00:02:43,760 Speaker 5: we're talking about is no longer you know, ten to 57 00:02:43,840 --> 00:02:47,200 Speaker 5: fifteen billion in capex. We are talking about seventy billion 58 00:02:47,240 --> 00:02:49,640 Speaker 5: in north of that. So this is a you know, 59 00:02:49,680 --> 00:02:52,080 Speaker 5: the kapex numbers just keep on getting bigger and bigger. 60 00:02:52,800 --> 00:02:57,640 Speaker 2: And you know, your industry technology software in particular HOURCK 61 00:02:57,720 --> 00:03:01,440 Speaker 2: has historically been characterized by amounts of free cash flow. 62 00:03:01,919 --> 00:03:04,800 Speaker 2: That's no longer the case here. How long is is 63 00:03:04,840 --> 00:03:06,680 Speaker 2: that going to be the case for your world? 64 00:03:07,680 --> 00:03:10,160 Speaker 5: So the one part is this has been bifocated into 65 00:03:10,320 --> 00:03:14,160 Speaker 5: two different groups within software. One is that's dedicated to 66 00:03:14,200 --> 00:03:17,960 Speaker 5: AI infrastructure, so that's Oracle Cloud Infrastructure, Cold Weave and 67 00:03:18,160 --> 00:03:22,360 Speaker 5: Nevius and those guys. The other companies which are Salesforce 68 00:03:22,480 --> 00:03:27,760 Speaker 5: and Adobe and those they are still pure software. Their 69 00:03:27,800 --> 00:03:30,440 Speaker 5: caplex is not going at that same rate, but they 70 00:03:30,480 --> 00:03:33,400 Speaker 5: have a different risk, which is getting disrupted by AI. 71 00:03:33,919 --> 00:03:37,680 Speaker 5: On one hand, the other group is benefiting from AI 72 00:03:37,760 --> 00:03:39,840 Speaker 5: build up. The other one is under threat. So there 73 00:03:39,880 --> 00:03:42,240 Speaker 5: are three or four dimensions that you have to play 74 00:03:42,280 --> 00:03:44,960 Speaker 5: with right now. It's no longer an easy case that 75 00:03:45,120 --> 00:03:47,160 Speaker 5: just buy the software names and you know it'll just 76 00:03:47,160 --> 00:03:47,720 Speaker 5: going to go up. 77 00:03:48,600 --> 00:03:51,400 Speaker 3: Stay with us. More from Bloomberg Intelligence coming up after this. 78 00:03:55,280 --> 00:03:59,000 Speaker 1: You're listening to the Bloomberg Intelligence podcast. Catch us live 79 00:03:59,080 --> 00:04:02,640 Speaker 1: weekday the ten astern on Applecarplay and Android Auto with 80 00:04:02,720 --> 00:04:05,840 Speaker 1: the Bloomberg Business app. Listen on demand wherever you get 81 00:04:05,840 --> 00:04:09,080 Speaker 1: your podcasts, or watch us live on YouTube. 82 00:04:09,560 --> 00:04:14,760 Speaker 2: SpaceX ipo pricing after the close tonight, ready to trade tomorrow. 83 00:04:14,800 --> 00:04:18,080 Speaker 2: Lots of the headlines crossing the tape. SpaceX ipo said 84 00:04:18,080 --> 00:04:21,120 Speaker 2: to draw more than seventy billion dollars in retail orders, 85 00:04:21,440 --> 00:04:23,600 Speaker 2: and remember SpaceX said that it was going to allocate 86 00:04:23,839 --> 00:04:26,920 Speaker 2: at least twenty percent of its IPO to retail investors. 87 00:04:27,160 --> 00:04:29,640 Speaker 2: And also seeing a headline, SpaceX said to allocate less 88 00:04:29,640 --> 00:04:31,800 Speaker 2: than ten percent of IPO. 89 00:04:31,440 --> 00:04:33,840 Speaker 4: To international orders. That's a little bit unusual here. 90 00:04:33,839 --> 00:04:35,800 Speaker 2: So we'll get to see price tonight and get a 91 00:04:35,839 --> 00:04:38,440 Speaker 2: trading tomorrow, and that should be will be the largest 92 00:04:38,480 --> 00:04:41,960 Speaker 2: IPO of all time by far. George Ferguson, he's a 93 00:04:41,960 --> 00:04:44,640 Speaker 2: senior aerospace, defense and airlines analysts. 94 00:04:44,320 --> 00:04:46,200 Speaker 4: For Bloomberg Intelligence. He's been writing. 95 00:04:46,160 --> 00:04:48,280 Speaker 2: Research on SpaceX on. 96 00:04:48,240 --> 00:04:49,039 Speaker 4: The Bloomberg terminal. 97 00:04:49,080 --> 00:04:51,680 Speaker 2: So if you want to get full research on this 98 00:04:51,760 --> 00:04:54,200 Speaker 2: company this transaction, go to Bigo on the terminal and 99 00:04:54,240 --> 00:04:56,640 Speaker 2: that's where you'll find it. And George's been the analyst 100 00:04:56,720 --> 00:04:59,320 Speaker 2: on that. George, what are you hearing here as we 101 00:04:59,480 --> 00:05:01,279 Speaker 2: approach the end of this road show? What have you 102 00:05:01,320 --> 00:05:04,520 Speaker 2: been hearing back from clients? How they're maybe just looking 103 00:05:04,560 --> 00:05:07,280 Speaker 2: at this company, positioning this company because there's a lot 104 00:05:07,320 --> 00:05:07,880 Speaker 2: going on here. 105 00:05:08,920 --> 00:05:11,880 Speaker 7: There is a lot going on, and so I think 106 00:05:11,920 --> 00:05:15,680 Speaker 7: what we're hearing from folks is that there's still I 107 00:05:15,720 --> 00:05:19,320 Speaker 7: think a bit of a dearth of information. You know, 108 00:05:19,360 --> 00:05:22,719 Speaker 7: people are looking for I think decent models on the 109 00:05:22,760 --> 00:05:25,640 Speaker 7: near term to get their arms around it. I think, 110 00:05:25,760 --> 00:05:28,240 Speaker 7: you know, the challenge here is really this is a 111 00:05:28,279 --> 00:05:34,440 Speaker 7: long term play on AI and XAI specifically, and I 112 00:05:34,480 --> 00:05:36,480 Speaker 7: think you know, when you're all done, I think you 113 00:05:37,360 --> 00:05:39,960 Speaker 7: I don't know, if you close your eyes and sign 114 00:05:40,000 --> 00:05:42,000 Speaker 7: on the dotted line or whatever, you go on a 115 00:05:42,040 --> 00:05:47,440 Speaker 7: trip of the elon Musk for AI and connectivity into space. 116 00:05:48,040 --> 00:05:50,320 Speaker 2: Yeah, I'm just looking at the FA function and there's 117 00:05:50,360 --> 00:05:53,960 Speaker 2: some analyst consensus numbers out there. So just count to 118 00:05:54,040 --> 00:05:56,560 Speaker 2: your twenty five about nineteen billion of revenue. Count to 119 00:05:56,600 --> 00:05:59,640 Speaker 2: your twenty six to forecast is for close to thirty 120 00:05:59,680 --> 00:06:04,560 Speaker 2: billion calendar twenty seven, forty eight billion on calendar twenty eight, 121 00:06:04,680 --> 00:06:08,520 Speaker 2: sixty three billions, So some serious revenue growth there. 122 00:06:09,440 --> 00:06:10,560 Speaker 4: Howard investors kind. 123 00:06:10,440 --> 00:06:13,480 Speaker 2: Of valuing this thing, is this a multiple of revenue 124 00:06:13,480 --> 00:06:15,920 Speaker 2: because there's you know, not a lot of earnings yet. 125 00:06:16,960 --> 00:06:20,600 Speaker 7: So for you know, for all the businesses at Bloomberg Intelligence, 126 00:06:21,040 --> 00:06:24,560 Speaker 7: we undertook our analysis based on some of the parts, 127 00:06:25,400 --> 00:06:28,359 Speaker 7: and every single one of the businesses was valued based 128 00:06:28,400 --> 00:06:33,120 Speaker 7: on revenue. Right, So I based a launch on revenue, 129 00:06:33,160 --> 00:06:37,520 Speaker 7: and I used rocket Lab as it's nearest peer. Multiples 130 00:06:37,520 --> 00:06:40,239 Speaker 7: there at rocket Lab or seventy times revenue. I mean, wow, 131 00:06:40,360 --> 00:06:44,800 Speaker 7: that's no pun intended. That's astronomical to what I'm used 132 00:06:44,839 --> 00:06:49,120 Speaker 7: to in the in the aerospace world. John Butler did 133 00:06:49,160 --> 00:06:53,839 Speaker 7: it on the on the connectivity piece. He's again using revenue. 134 00:06:53,880 --> 00:06:56,920 Speaker 7: Although that's one business where they're going to make some profit. 135 00:06:57,400 --> 00:06:59,360 Speaker 7: I think, you know, we're going to put out a 136 00:06:59,400 --> 00:07:03,160 Speaker 7: model next week. I think John's looking at sort of 137 00:07:03,320 --> 00:07:06,560 Speaker 7: four billion kind of profit out of that business. But 138 00:07:06,600 --> 00:07:09,120 Speaker 7: then the AI business is the sort of the big 139 00:07:09,160 --> 00:07:11,520 Speaker 7: sucking sound in the middle of this, and that's going 140 00:07:11,560 --> 00:07:13,560 Speaker 7: to be I think a loss for the year, a 141 00:07:13,600 --> 00:07:16,240 Speaker 7: big loss. I think it's something like eight billion. Man 142 00:07:16,240 --> 00:07:19,920 Speaker 7: Deep Singh leading the charge on that side of it. Again, 143 00:07:20,200 --> 00:07:22,640 Speaker 7: valued it on revenue. Look, we don't think it's going 144 00:07:22,720 --> 00:07:25,920 Speaker 7: to be profitable for at least the next couple of years. 145 00:07:25,960 --> 00:07:28,480 Speaker 7: The question is how far out you want to take 146 00:07:28,520 --> 00:07:31,360 Speaker 7: your model. I think again, the AI business will be 147 00:07:31,640 --> 00:07:34,280 Speaker 7: heavy in the investment phase, and so you're just not 148 00:07:34,320 --> 00:07:37,000 Speaker 7: going to see profitability in that business. I think your 149 00:07:37,000 --> 00:07:41,520 Speaker 7: connectivity business, you know, you will see profitability out of 150 00:07:41,520 --> 00:07:44,080 Speaker 7: that business. But that's a little bit of a you know, 151 00:07:44,120 --> 00:07:49,920 Speaker 7: you're it's competition with terrestrial providers. The product is valuable, 152 00:07:50,080 --> 00:07:55,600 Speaker 7: but it's got more latency again than the terrestrial providers. 153 00:07:56,200 --> 00:07:59,960 Speaker 7: So it's a growth business. But not a exponentially growth 154 00:08:00,000 --> 00:08:02,480 Speaker 7: owing kind of business, and the launch business is a 155 00:08:02,520 --> 00:08:06,400 Speaker 7: bit flatish. So I think it's really all about how 156 00:08:06,440 --> 00:08:10,720 Speaker 7: you think about AI long term investment in data centers 157 00:08:10,720 --> 00:08:13,880 Speaker 7: and getting into space. The launch business is really about 158 00:08:13,880 --> 00:08:17,040 Speaker 7: lifting it into space as cheaply as possible, and that's starship. 159 00:08:17,320 --> 00:08:19,680 Speaker 2: Now they're gonna be raising seventy five a billion dollars 160 00:08:20,280 --> 00:08:25,360 Speaker 2: at the price in this IPO. I got a sense 161 00:08:25,440 --> 00:08:27,600 Speaker 2: just thinking about these businesses Georgie and looking at their 162 00:08:28,000 --> 00:08:29,960 Speaker 2: capital needs, that they're going to need more money. How 163 00:08:30,000 --> 00:08:32,559 Speaker 2: do they expect the finance their growth going forward? Is 164 00:08:32,600 --> 00:08:33,720 Speaker 2: this more equity? 165 00:08:33,960 --> 00:08:34,559 Speaker 3: Is it debt? 166 00:08:34,920 --> 00:08:35,400 Speaker 4: What do we know? 167 00:08:36,040 --> 00:08:36,240 Speaker 5: Yeah? 168 00:08:36,320 --> 00:08:38,240 Speaker 7: My guess is that you're going to have to see 169 00:08:38,400 --> 00:08:41,840 Speaker 7: more equity because again you're inside businesses that aren't really 170 00:08:41,920 --> 00:08:46,280 Speaker 7: generating well, not even aren't really aren't generating sufficient cash 171 00:08:46,360 --> 00:08:48,480 Speaker 7: for investment. So I feel like they're going to have 172 00:08:48,520 --> 00:08:50,960 Speaker 7: to come back to the equity markets. You could try 173 00:08:50,960 --> 00:08:52,520 Speaker 7: to pile a bunch of debt in it, there's not 174 00:08:52,600 --> 00:08:55,400 Speaker 7: much in there right now, not sure how you'd support it, right, 175 00:08:55,440 --> 00:08:57,480 Speaker 7: So I think I feel like you're going to be 176 00:08:57,520 --> 00:08:59,480 Speaker 7: back for that, right, So, I think some of these 177 00:08:59,480 --> 00:09:02,760 Speaker 7: AI busines. This is a little bit out of my space, right, man, 178 00:09:02,800 --> 00:09:05,319 Speaker 7: deep does it more? I think it's all about look 179 00:09:05,320 --> 00:09:08,640 Speaker 7: at what you need now to keep your investment going 180 00:09:08,720 --> 00:09:12,080 Speaker 7: to strut to try to stay in the lead on AI, 181 00:09:13,200 --> 00:09:15,760 Speaker 7: and then figure out your financing as you go. Right, 182 00:09:16,880 --> 00:09:18,520 Speaker 7: you can't look too far down the road. These are 183 00:09:18,520 --> 00:09:19,240 Speaker 7: big numbers, I. 184 00:09:19,160 --> 00:09:22,200 Speaker 2: Think, so before we let you go, George, I mean, 185 00:09:23,040 --> 00:09:25,760 Speaker 2: it really comes down to Elon and AI. If you 186 00:09:25,800 --> 00:09:28,080 Speaker 2: believe in both of them, you kind of close your 187 00:09:28,080 --> 00:09:28,760 Speaker 2: eyes and jump in. 188 00:09:29,440 --> 00:09:31,640 Speaker 7: I think that's exactly it, right. The valuation again, is 189 00:09:32,600 --> 00:09:34,320 Speaker 7: much larger than what I'm used to dealing with an 190 00:09:34,360 --> 00:09:38,520 Speaker 7: aerospace defense. It's a very large valuation. Elon's going to 191 00:09:38,600 --> 00:09:41,120 Speaker 7: have the majority of the B shares, which are a 192 00:09:41,280 --> 00:09:44,360 Speaker 7: ten vote compared to one vote for the A shares. 193 00:09:44,480 --> 00:09:44,680 Speaker 5: Yep. 194 00:09:45,280 --> 00:09:47,200 Speaker 7: I think you're going on a trip with Elon. You 195 00:09:47,240 --> 00:09:49,280 Speaker 7: got to believe in his vision for the future. If 196 00:09:49,280 --> 00:09:51,320 Speaker 7: you're going to step into this and you're not looking 197 00:09:51,320 --> 00:09:53,959 Speaker 7: at evaluations intensely. 198 00:09:55,080 --> 00:09:58,000 Speaker 3: Stay with us. More from Bloomberg Intelligence coming up after this. 199 00:10:01,840 --> 00:10:05,480 Speaker 1: You're listening to the Bloomberg Intelligence podcast. Catch us live 200 00:10:05,559 --> 00:10:06,600 Speaker 1: weekdays at ten am. 201 00:10:06,679 --> 00:10:07,319 Speaker 3: He's done on. 202 00:10:07,360 --> 00:10:10,559 Speaker 1: Apple cocklay and Android auto with the Bloomberg Business App. 203 00:10:10,640 --> 00:10:13,880 Speaker 1: Listen on demand wherever you get your podcasts, or watch 204 00:10:13,920 --> 00:10:15,040 Speaker 1: us live on YouTube. 205 00:10:15,840 --> 00:10:17,880 Speaker 4: Nike tough times there. 206 00:10:17,920 --> 00:10:21,160 Speaker 2: I mean, you think about Nike is the trailblazer for 207 00:10:21,360 --> 00:10:24,079 Speaker 2: ath leisure type in this country, and of course the 208 00:10:24,120 --> 00:10:25,920 Speaker 2: shoes and the Jordan's and all that, But the stock's 209 00:10:25,920 --> 00:10:26,440 Speaker 2: having a problem. 210 00:10:26,440 --> 00:10:27,320 Speaker 4: The company's having a problem. 211 00:10:27,360 --> 00:10:30,720 Speaker 2: So let's break it down with Lily Meyer, Bloomberg retail reporter, 212 00:10:31,200 --> 00:10:32,559 Speaker 2: talk to us about Nike yet. 213 00:10:32,559 --> 00:10:35,440 Speaker 4: I know when new CEO came in, but he's not 214 00:10:35,440 --> 00:10:38,520 Speaker 4: been able to work magic yet. What's going on with Nike. 215 00:10:38,880 --> 00:10:41,480 Speaker 8: Yeah, so when the new CEO, Elliott Hill, came in, 216 00:10:41,920 --> 00:10:45,800 Speaker 8: everyone was static, you know, the stock shot up and 217 00:10:45,800 --> 00:10:50,320 Speaker 8: then internally people were popping bottles for Saco. They made 218 00:10:50,320 --> 00:10:54,240 Speaker 8: a mocked up meme of the Obama Hope poster with 219 00:10:54,360 --> 00:10:57,800 Speaker 8: Hill's face on it. But while he's been in the rule, 220 00:10:57,920 --> 00:11:01,240 Speaker 8: the stock is down now forty five percent, and he's 221 00:11:01,280 --> 00:11:04,319 Speaker 8: really focused on getting the company back to sport and 222 00:11:04,360 --> 00:11:05,600 Speaker 8: that's been a big struggle. 223 00:11:06,400 --> 00:11:10,199 Speaker 6: What is his bigger challenge getting Nike back on track 224 00:11:10,360 --> 00:11:13,760 Speaker 6: in North America or getting Nike back on track in China, because. 225 00:11:13,559 --> 00:11:14,720 Speaker 3: Both of these are huge. 226 00:11:14,760 --> 00:11:16,720 Speaker 6: I mean, the US is the whole market, but China 227 00:11:16,800 --> 00:11:18,280 Speaker 6: was where the growth was really happening. 228 00:11:18,520 --> 00:11:21,520 Speaker 8: Yeah, so in North America things are getting better, but 229 00:11:21,559 --> 00:11:23,760 Speaker 8: I would say greater China still remains one of the 230 00:11:23,800 --> 00:11:27,800 Speaker 8: bigger challenges. And I think, you know, more broadly, showing 231 00:11:27,880 --> 00:11:30,760 Speaker 8: up at big sports moments has been a challenge for Hill, 232 00:11:30,840 --> 00:11:32,840 Speaker 8: which is what the story gets into. 233 00:11:33,480 --> 00:11:34,600 Speaker 3: Explain what you mean by that. 234 00:11:34,760 --> 00:11:39,200 Speaker 8: Yeah, So for example, the World Cup, you know, is 235 00:11:39,600 --> 00:11:44,200 Speaker 8: about to kick off, and first Nike's World Cup jerseys 236 00:11:44,280 --> 00:11:47,000 Speaker 8: had this design flaw. So if you look at them, 237 00:11:47,480 --> 00:11:51,559 Speaker 8: the shoulder puckers up and that's for both players and 238 00:11:51,679 --> 00:11:54,640 Speaker 8: in fan jerseys and people you know immediately saw that, 239 00:11:54,760 --> 00:11:58,439 Speaker 8: and then the jerseys. There's also been struggles to get 240 00:11:58,440 --> 00:12:01,080 Speaker 8: them to retailers on time as well. 241 00:12:01,640 --> 00:12:06,840 Speaker 2: You know, how important is having the player endorsement as 242 00:12:06,840 --> 00:12:10,959 Speaker 2: a strategy, as a marketing strategist, product launched strategy. I mean, 243 00:12:11,000 --> 00:12:13,840 Speaker 2: they nobody did it better, They pioneered it, they perfected 244 00:12:13,880 --> 00:12:15,679 Speaker 2: with Michael Jordan, but. 245 00:12:15,679 --> 00:12:19,160 Speaker 4: Now we see other athletes going different places. What did 246 00:12:19,160 --> 00:12:21,080 Speaker 4: they say about that? How important is that? 247 00:12:21,360 --> 00:12:21,680 Speaker 1: Yeah? 248 00:12:21,800 --> 00:12:24,359 Speaker 8: I don't know if they've spoken to that explicitly recently, 249 00:12:24,520 --> 00:12:28,000 Speaker 8: but I think, you know, it remains one of the 250 00:12:28,040 --> 00:12:31,080 Speaker 8: ways that Nike can get in front of shoppers. I 251 00:12:31,120 --> 00:12:34,240 Speaker 8: think with basketball and signature shoes, I'm not sure that 252 00:12:34,280 --> 00:12:37,199 Speaker 8: market is exactly the same as it was years ago, 253 00:12:37,280 --> 00:12:40,840 Speaker 8: but I do think getting athlete endorsement and having people 254 00:12:41,280 --> 00:12:43,800 Speaker 8: on the corridor on the field wearing their shoes remains 255 00:12:44,160 --> 00:12:49,320 Speaker 8: a big deal. The London Marathon recently Adidas one with 256 00:12:49,480 --> 00:12:52,800 Speaker 8: their shoe, their new running shoe that's five hundred dollars. 257 00:12:53,320 --> 00:12:57,880 Speaker 8: Two of their athletes beat the sub two hour marathon 258 00:12:58,000 --> 00:13:01,040 Speaker 8: record and so that was It's a huge moment for 259 00:13:01,080 --> 00:13:03,520 Speaker 8: them as a brand and still kind of shows the 260 00:13:03,520 --> 00:13:05,240 Speaker 8: way that shoes show. 261 00:13:05,320 --> 00:13:08,679 Speaker 2: I saw Steph Curry, he's now doing he left under armours. 262 00:13:08,440 --> 00:13:13,000 Speaker 6: Now for Chinese Leaning, yes exactly, of course, the brand 263 00:13:13,040 --> 00:13:18,280 Speaker 6: that was formed by the Chinese gold Olympic medal gymnasts, 264 00:13:18,760 --> 00:13:20,600 Speaker 6: who was a big, big star in the nineteen eighty 265 00:13:20,600 --> 00:13:23,679 Speaker 6: four Olympics in La Yeah. I remember watching that with 266 00:13:23,720 --> 00:13:25,760 Speaker 6: my parents and being a really big deal and I 267 00:13:25,840 --> 00:13:28,400 Speaker 6: just gave away my age. Let's go back to Nike 268 00:13:28,520 --> 00:13:31,760 Speaker 6: for a moment here, because what is Elliot Hill's strategy? 269 00:13:31,760 --> 00:13:33,920 Speaker 6: I mean, and is he thinking outside the box because 270 00:13:34,280 --> 00:13:36,760 Speaker 6: he's someone who, if I remember correctly, he was an 271 00:13:36,800 --> 00:13:39,760 Speaker 6: Internet Nike and he's kind of a Nike lifer. He 272 00:13:39,880 --> 00:13:42,760 Speaker 6: retired and he's come back. Is he capable of bringing 273 00:13:42,760 --> 00:13:45,040 Speaker 6: in like a new idea, a new way of thinking. 274 00:13:45,480 --> 00:13:46,680 Speaker 3: Yeah, that's a great question. 275 00:13:46,800 --> 00:13:48,800 Speaker 8: So I think a lot of his strategy has been 276 00:13:48,840 --> 00:13:52,160 Speaker 8: restoring Nike to what it was prior to its last CEO. 277 00:13:52,800 --> 00:13:55,960 Speaker 8: So under John Donaho, who is the CEO before Elliott, 278 00:13:56,520 --> 00:13:59,959 Speaker 8: Nike went really into lifestyle shoes. It went really into 279 00:14:00,040 --> 00:14:02,760 Speaker 8: which direct to consumer channels. That's when it cut ties 280 00:14:02,840 --> 00:14:05,840 Speaker 8: with retailers like Macy's and Amazon. And so I would 281 00:14:05,880 --> 00:14:08,120 Speaker 8: say Elliott Hill so far has been trying to get 282 00:14:08,440 --> 00:14:10,839 Speaker 8: Nike to what it was in the past. 283 00:14:12,440 --> 00:14:17,119 Speaker 1: This is the Bloomberg Intelligence podcast, available on Apple, Spotify, 284 00:14:17,320 --> 00:14:20,800 Speaker 1: and anywhere else you get your podcasts. Listen live each 285 00:14:20,840 --> 00:14:24,520 Speaker 1: weekday ten am to noon Eastern on Bloomberg dot Com, 286 00:14:24,680 --> 00:14:28,240 Speaker 1: the iHeartRadio app, tune In, and the Bloomberg Business app. 287 00:14:28,640 --> 00:14:31,600 Speaker 1: You can also watch us live every weekday on YouTube 288 00:14:31,960 --> 00:14:34,200 Speaker 1: and always on the Bloomberg terminal