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Speaker 1: Bold, reverence, and occasionally random.

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Speaker 2: The Sunday hang with Playing Buck podcast, it starts now, Buck,

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Speaker 2: you grew up in New York City. You now live

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Speaker 2: in Miami. Miami's a very popular place. Lots of people

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Speaker 2: have moved there. It's now becoming You lived through your

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Speaker 2: first ever Miami summer when it was super hot, and

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Speaker 2: now you get the benefit of the Miami winter. How

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Speaker 2: would you compare Miami summer awfulness with Miami winter awesomeness?

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Speaker 2: How would you break those down for people who don't

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Speaker 2: live in the subtribe. I think if you come from

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Speaker 2: a four seasons background like I did in New York City,

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Speaker 2: in the Northeast, in South Florida in the winter time,

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Speaker 2: you feel like a genius and everyone else is a fool.

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Speaker 2: In South Florida in mid July through the end of August,

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Speaker 2: you recognize why people get out of here for a

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Speaker 2: couple of months if they can.

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Speaker 1: It's not possible to walk outside without you will sweat

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Speaker 1: within two to three minutes of being outdoors, like I like,

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Speaker 1: really starts sweating.

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Speaker 2: So yeah, I have no issue. I love three of

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Speaker 2: the seasons. I'm very anti winter. I'm a winter rist.

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Speaker 2: If you want to call it like, I'm very good

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Speaker 2: with summerfall, and spring all in on those, I'd be

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Speaker 2: fine without having to deal with winter. But I have

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Speaker 2: been informed that, in addition to the weather conditions, that

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Speaker 2: in your new home you have discovered a major issue

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Speaker 2: with City of Miami transportation. I can't believe this is real.

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Speaker 2: Explain what has occurred and what you have done? This

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Speaker 2: is this is not made up. This is one hundred

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Speaker 2: percent old man Buck described.

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Speaker 1: So, I am I'm waging a one man campaign to

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Speaker 1: get a certain bust taken out of circulation until it

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Speaker 1: can get fixed because the engine is very, very noisy.

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Speaker 2: You noticed in your new home that there was a

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Speaker 2: bus coming by, not buses, one particular bus that was

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Speaker 2: abnormally engine loud, and you are now waging a war

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Speaker 2: to get this one particular bus fixed, such that you

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Speaker 2: went and talked to the driver of this bus.

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Speaker 1: I've talked to several Carrie video this because she thought

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Speaker 1: it was hilarious. I didn't you know from afar. I

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Speaker 1: didn't even tell her. I went and spoke the driver

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Speaker 1: admitted that this was a particularly loud bus. He said

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Speaker 1: that engineering had checked to see if this engine needed

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Speaker 1: any fixes.

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Speaker 2: There.

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Speaker 1: You didn't go to get on the bus.

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Speaker 2: The bus pulls up at the bus stop, you're waiting,

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Speaker 2: and you have a conversation with the bus driver about

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Speaker 2: the fact that his bus is too loud.

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Speaker 1: Yes, now, the bus driver did agree with me, but

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Speaker 1: told me that engineering had been unable to find the

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Speaker 1: source of the loud noise. I know it. I know

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Speaker 1: what bus it is, and so I'll even be in

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Speaker 1: any place in my apartment. I'll turn to carry I'll

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Speaker 1: say it's bus number twenty seven. Again. I can hear

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Speaker 1: it anywhere in the apartment. I can hear it two

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Speaker 1: blocks away. I'm a little bit like Captain Hook with

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Speaker 1: the ticking clock at this point, you know, and the alligator.

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Speaker 1: You know I'm talking about, like I could hear this

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Speaker 1: bus always does the bus go by? Oh man, this

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Speaker 1: bus goes by probably half, you know, six to ten times,

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Speaker 1: six to ten times a day, something like that. It's

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Speaker 1: on a circulation.

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Speaker 2: So did you have like a notepad When the bus

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Speaker 2: stopped and you were there at the bus stop, like

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Speaker 2: the guy thought you were getting on, you climbed up

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Speaker 2: to him and you were just like, hey, I live

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Speaker 2: here and this bus is way too loud. Like, how

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Speaker 2: did you open? Yes, that is exactly how I opened.

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Speaker 2: And I've had multiple conversations with different drivers. I've also

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Speaker 2: found out who the I've never drived this city, City

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Speaker 2: of Miami. That's somebodok who is in charge of fixing

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Speaker 2: the buses.

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Speaker 1: Clay. Next week, I'm trying to go in and have

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Speaker 1: a sit down with the director of Transportation for the

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Speaker 1: City of Miami Beach. I'm I will not be denied, like,

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Speaker 1: this is not going away.

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Speaker 2: Bus twenty seven is your white whale.

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Speaker 1: Bus twenty seven is my white whale. I will not

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Speaker 1: stop until that bus has been harpooned and all of

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Speaker 1: a sudden the noise stops. So yes, I am this

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Speaker 1: is me, everybody, this is the truth. This is is

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Speaker 1: who you're dealing with.

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Speaker 2: I've never heard of this before. This is amazing. I'm

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Speaker 2: actually now curious. I'm gonna be int Miami in a

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Speaker 2: couple of weeks. I want to know. I want to

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Speaker 2: know when bus twenty seven. You want to hear Bus

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Speaker 2: twenty seven.

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Speaker 1: Oh, I want to hear Bus twenty seven, and you

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Speaker 1: will go We'll take a video out there and you

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Speaker 1: could you know what. Clay will go out there and

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Speaker 1: you can help me determine. Am I just out of

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Speaker 1: my mind? Or is this an egregious noise code violation,

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Speaker 1: which I think it is.

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Speaker 2: I honestly can't wait Sunday hang with Clay and Buck.

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Speaker 2: I saw this story. I want to get your read

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Speaker 2: I want to give you my take the UFC. I

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Speaker 2: would imagine a decent percentage of our audience watches or

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Speaker 2: has seen a UFC fight at some point in time.

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Speaker 2: Now owned by Endeavor. Dana White is the head of Endeavor.

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Speaker 2: So bud Light and this is I think this single

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Speaker 2: most significant impact of going two woke for a corporate brand,

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Speaker 2: bud Light, for those of you who forgot decided to

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Speaker 2: have a endorsement come down from this dude who's pretending

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Speaker 2: to be a chick, and they put they sent these

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Speaker 2: cans of bud Light for March Madness, for the NCAA

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Speaker 2: basketball tournament. They put this woman on the bud Light can.

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Speaker 2: She made a video and basically men who overwhelmingly drink

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Speaker 2: bud Light said, yeah, this is not We're not gonna

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Speaker 2: roll with this, and bud Light, its overall brand, has

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Speaker 2: completely tanked bud Light in the last Initially, Bucko's funny.

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Speaker 2: They were like, this is not gonna matter, This is

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Speaker 2: not gonna be significant. Now bud Light's brand is effectively destroyed,

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Speaker 2: and the question has moved from what's the impact this

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Speaker 2: going to be and how long lasting is it going

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Speaker 2: to be? Too? Can bud Light even continue to exist

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Speaker 2: as a viable brand going forward. They've tried everything. They

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Speaker 2: put Travis Kelce in commercials for football. Yeay, we like

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Speaker 2: football hasn't worked. I've been going around the tailgates everywhere

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Speaker 2: buck nobody'll drink a bud Light. Straight man has a

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Speaker 2: bud Light and his bud Light can in his hand.

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Speaker 2: He gets made fun of. It's like, oh, you're a

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Speaker 2: budl like kind of guy. Huh, everybody out there, it's

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Speaker 2: an easy joke. It's happening everywhere. Overall volume down like

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Speaker 2: thirty percent. It's a disaster. So now they basically are

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Speaker 2: doing whatever they can to try to appeal to men.

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Speaker 2: And they just spent one hundred million dollars, according to

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Speaker 2: the Sports Business Journal, one hundred million dollars to buy

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Speaker 2: the rights to put their logo in the UFC ring

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Speaker 2: on the canvas there inside of the ring. The UFC,

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Speaker 2: I would say probably the most conservative sports league out there.

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Speaker 2: The NHL is up there in terms of its fans. Certainly,

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Speaker 2: I think the average NFL fan votes for Donald Trump,

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Speaker 2: So some could be some dispute over this. But the

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Speaker 2: UFC Trump walks into the arena with Dana White, whole

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Speaker 2: place goes crazy. It is a Republican voting audience.

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Speaker 1: Here is Dana White talking about this partnership. Playclip eighteen.

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Speaker 3: Please going into this deal, I know all the controversy

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Speaker 3: and everything else, But for myself going into a long

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Speaker 3: term deal with another sponsor, I want to be with

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Speaker 3: somebody that I'm actually aligned with. And I know people

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Speaker 3: were upset with what they did, but I'm looking at

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Speaker 3: all the good things that they do. You know, they

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Speaker 3: employ sixty five thousand Americans, They have thousands of vets

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Speaker 3: that work for them. They spend seven hundred million dollars

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Speaker 3: a year with US farmers using their crops to make

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Speaker 3: their products, and many many other great things that Anheuser

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Speaker 3: Busch has done in this country. And those are the

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Speaker 3: things that I'm focused on when I look at a

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Speaker 3: long term sponsor that's going to be we're gonna do

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Speaker 3: a six year deal here. I want to be with

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Speaker 3: somebody that I'm aligned with.

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Speaker 1: Okay, say Clay, I I okay, So here's my take

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Speaker 1: on this. Yeah, yeah, based on what we're hearing, I

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Speaker 1: think this will work. I think it'll take time. It's

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Speaker 1: one hundred million dollar bet, but I think you will

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Speaker 1: see it. People will forget the controversy. And I can't

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Speaker 1: say that this is like the you remember the initial

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Speaker 1: thing they did when they were like Clydesdale's America Waves

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Speaker 1: of Grain or whatever. You know, that was not gonna work.

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Speaker 1: But you get someone very savvy like UFC President Dana White,

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Speaker 1: who I mean even just right there in that SoundBite,

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Speaker 1: right he's saying all the right things, and they're not

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Speaker 1: even going to be addressing the whole Dylan moill of anything.

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Speaker 1: I think they're just gonna move past it and they're

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Speaker 1: gonna hope that they'll create new you know, they'll they'll

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Speaker 1: not even create new associations, they'll restore the old associations

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Speaker 1: in people's minds. For what bud Light is. Bud Light

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Speaker 1: is what you have a you too many of when

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Speaker 1: you're watching the UFC match. Give it twelve months and

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Speaker 1: I bet I bet the stock you know, or rather

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Speaker 1: the sales will be in full rebound. That's that's my

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Speaker 1: sense of it. I think that they actually will be

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Speaker 1: able to I wish they it's been one hundred million

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Speaker 1: dollars on Clan Buck because we could have saved them too,

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Speaker 1: but they've gone. To be fair, we don't have quite

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Speaker 1: the muscles of the UFC guys, so I guess.

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Speaker 2: They're What they're trying to do is basically find the

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Speaker 2: most masculine representations of values and now associate their brand

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Speaker 2: with that to cancel out the fact that they had

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Speaker 2: a dude with a penis pretending to be a girl

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Speaker 2: that they were trying to reach out to. I don't

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Speaker 2: disagree with this strategy because I do think if you

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Speaker 2: basically have lost men and they have, the way to

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Speaker 2: appeal them in is to go to hyper masculine men.

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Speaker 2: Right men. This is my theory. I think I've shared

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Speaker 2: this before with you, Buck, Like men aspire to be

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Speaker 2: more masculine than they are. Right men look up to

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Speaker 2: men who are bigger, stronger, and faster than them. That's

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Speaker 2: basically the entire interest in sports in general. Who is

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Speaker 2: the biggest, strongest, fastest UFC, who is the biggest badass

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Speaker 2: on the planet. It's also interesting, Buck, do you know

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Speaker 2: who they replaced Midello, which is the beer that has

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Speaker 2: been the biggest beneficiary of the bud Light decline. Medello

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Speaker 2: is now the number one beer in America. So Dana

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Speaker 2: White is uh. I like Dana White. I think he's smart.

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Speaker 2: I don't begrudge Dana White taking the money because the

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Speaker 2: reality is Dana White got Medello and bud lighte to

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Speaker 2: bid against each other and then said we're going to

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Speaker 2: take the absolute biggest dollar figure of value, which is

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Speaker 2: what a media company typically talk about.

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Speaker 1: This also, let me let's be totally fair, right, I

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Speaker 1: mean the brand association, you know, the brand association. I

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Speaker 1: think we would criticize Dana White if he was like, yeah,

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Speaker 1: UFC now proudly involved in like the trans rights battle

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Speaker 1: on behat. No. No, he's just saying, we're still going to

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Speaker 1: be UFC, but we're going to be focusing on the tradition,

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Speaker 1: no brand of bud Light. And he noticed, he said,

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Speaker 1: Anheuser Bush right, going through the bigger, the bigger brand,

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Speaker 1: the bigger company that has even more of a resonance

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Speaker 1: stretching back for a very long time in this country.

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Speaker 1: So look if I mean, if if they offered us

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Speaker 1: one hundred million dollars again, would be nice to partner

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Speaker 1: with the Clay and Buck Show. We'd say, yeah, as

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Speaker 1: long as we're promoting values that we agree, We're not

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Speaker 1: going to.

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Speaker 2: Come on and be like, hey, we think the Woman

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Speaker 2: of the Year is a dude pretending to be a chick.

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Speaker 2: But if you want to associate with what we say

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Speaker 2: and want to embrace it, then that's what the brand

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Speaker 2: should do.

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Speaker 1: If if budl like Cambellus to said, hey, guys, you

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Speaker 1: know what we messed up. We want to partner with

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Speaker 1: you guys, and we're going to give you know, ten

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Speaker 1: percent of all profits to you know, to for example,

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Speaker 1: the initiative yesterday we had Clint Ramesha on to talk about.

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Speaker 1: We'd be like, all right, aligned, let's do it. You know,

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Speaker 1: remember the brand, so it's beer everybody, right, I mean,

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Speaker 1: it's like whether you're talking about beer or coffee or

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Speaker 1: these are commodities effectively, so the the perception and the

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Speaker 1: messaging that is pushed is what creates that brand association.

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Speaker 1: So you can take a brand in a very different direction, right,

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Speaker 1: I mean, brands can evolve over time in fact, many

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Speaker 1: people who are whether they're successful in media or they're

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Speaker 1: successful in marketing, that is, they're in a constant evolution

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Speaker 1: of their brand and changing. It's you know, some people

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Speaker 1: stay very steady. Some people come up with, you know,

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Speaker 1: new things and evolve as they go.

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Speaker 2: This is where people got mad at me because I

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Speaker 2: still one hundred percent stand behind this. There isn't that

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Speaker 2: much difference between bud Light, Core's Light and Miller lt

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Speaker 2: in terms of the taste I had. I was going

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Speaker 2: back and forth this weekend at a at the Brett

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Speaker 2: Boyer Foundation con General Heart Disease. I was with Luke

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Speaker 2: Bryan were raising millions of dollars buck after about two

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Speaker 2: or three beers. The difference between Miller Lite and Coors Light.

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Speaker 2: You cannot tell the difference.

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Speaker 1: We might have to sponsor, like when we do a

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Speaker 1: live event here for C and B coming up. At

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Speaker 1: some point point, we might have to have a bunch

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Speaker 1: of our listeners and on camera in real time see

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Speaker 1: if they because we have a lot of people that

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Speaker 1: think they can really tell the difference. I mean, I

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Speaker 1: will say, I do think you know, you develop a palette,

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Speaker 1: so if you drink beer like I would have no idea.

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Speaker 1: I mean, you could give me. You could give me

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Speaker 1: Corp's Light and Delirium Tremens, and I probably and I

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Speaker 1: can't drink either of them because of Celiac disease. But

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Speaker 1: do you know, do you know delirium, I don't even

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Speaker 1: know what that is. That's too high for me. I

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Speaker 1: think it's like a fancy Belgian that comes in this

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Speaker 1: kind of caraff looking thing. It's anyway, yeah, it's a

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Speaker 1: very expensive kind.

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Speaker 2: You would be able to tell a difference between like

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Speaker 2: I like Guinness beer, right, Guinness and like very.

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Speaker 1: Different, right, It's like you know, yeah, that's like different.

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Speaker 1: You know, the difference between you know, tequila and vodka,

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Speaker 1: Like you know, there are some differences that people can

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Speaker 1: really tell. And you know, tequila is my favorite spirit

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Speaker 1: if I'm gonna drink anything, But you know, I drink

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Speaker 1: enough coffee, for example, that I can tell the difference

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Speaker 1: in good coffee and bad coffee. Yeah, and you know,

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Speaker 1: and that different ways of roasting the beans and different blends.

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Speaker 1: And that's just because I drink it every single day.

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Speaker 1: I'm constantly drinking coffee, like the first thing I do

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Speaker 1: every day. Whereas I think if you're not somebody that

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Speaker 1: spends a lot of time drinking beer. It all kind

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Speaker 1: of blends together. I'll say saything about wine you can

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Speaker 1: give me, I have no difference. I can't tell you

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Speaker 1: can give me a I have a bottle of wine

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Speaker 1: that was a gift that Karen and I have in

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Speaker 1: our in our home here that I'm not even gonna say.

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Speaker 1: I had no idea. I looked it up. It was

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Speaker 1: so shockingly expensive. I feel like it should have like

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Speaker 1: its own security detail. It was a gift. I didn't

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Speaker 1: buy it, and I'm terrified to open it up at

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Speaker 1: any point because I know for a fact that the

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Speaker 1: difference between that and like the thirty dollars bottle of

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Speaker 1: you know, Pino grigio, like whatever that I have, I

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Speaker 1: won't know the difference.

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Speaker 2: I also think Buck it matters when you're drinking the

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Speaker 2: beer like beer number one. I still think you're not

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Speaker 2: gonna be able to tell a huge difference. And I

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Speaker 2: do think it tastes tests for listeners who would be fantastic,

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Speaker 2: who are committed Bud Light, Coors Light, Miller Light, whatever

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Speaker 2: your beer is. By beer three or four, you one

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Speaker 2: billion percent cannot tell the difference whether you're drinking Miller

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Speaker 2: like Coors Light or bud Light, they're also similar. My

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Speaker 2: point on that is it's almost all branding and so

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Speaker 2: uh to me going for what they perceived to be.

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Speaker 2: And I think there is some truth the most alpha

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Speaker 2: sport in America, both UFC and football is I don't

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Speaker 2: think a bad way for them to try to get

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Speaker 2: back to what their brand actually was.

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Speaker 1: Is it amazing how they things evolved? I mean, do

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Speaker 1: you remember when we were growing up, everywhere you looked,

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Speaker 1: they had the most famous athletes in the world drinking

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Speaker 1: soda in the middle of their athletic activity, right, which

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Speaker 1: which now, I mean if you were in the gym

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Speaker 1: and you saw someone like just pounding an RC cola

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Speaker 1: or something, you would just be like, what are you like,

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Speaker 1: you know, one hundred grams of sugar, like it's terrible

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Speaker 1: for you. And then the whole thing, not to pick

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Speaker 1: on our C cola, but you know any of these

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Speaker 1: like you know, Coke, Pepsi, sprite, whatever, But remember that

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Speaker 1: was such a thing. You know, you'd have you have

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Speaker 1: Michael Jordan like drinking a Sprider's kei O'Neil, you know,

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Speaker 1: having a snapple or something and now we all really anyway,

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Speaker 1: It's amazing how that's changed now people realize that's actually

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Speaker 1: not what you want for hydration purposes. Sundays with Clay

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Speaker 1: and back. They're going after one of Clay's favorite holidays.

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Speaker 1: To be sure, there are schools, of course, woke schools

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Speaker 1: that are getting rid of Halloween parties because they think

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Speaker 1: that Halloween parties are not sufficiently inclusive. I don't understand

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Speaker 1: South Orange Maplewood School District believes ending Halloween celebrations will

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Speaker 1: help them move forward in building equity, fostering inclusion, and

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Speaker 1: building a sense of belonging throughout the schools. Clay, I mean, anyone,

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Speaker 1: you're a big Halloween guy. You're I know right now you.

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Speaker 2: Are in full full Halloween pre a monster party tomorrow.

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Speaker 2: No pun intended there, that's kind of a dad joke.

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Speaker 2: Maybe monster party tomorrow. Lots of people are gonna be

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Speaker 2: dressed up the amount. We've got a tent in the backyard.

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Speaker 2: We've got all sorts of liquor, beer like, all piled up.

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Speaker 2: It's all costumes, all adults. Yes, we're all in. We

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Speaker 2: got all sorts of decorations too.

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Speaker 1: So you're a big Halloween guy. And yet they're trying

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Speaker 1: to say that Halloween is insufficiently inclusive. I could. I

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Speaker 1: don't understand. There's the basis for Halloween, and yeah, you

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Speaker 1: go back and I and people are gonna say, oh,

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Speaker 1: and in all Saints Day and the sort of a

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Speaker 1: Christian thing, and then there's the pagan forget about the

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Speaker 1: history of it for a second. The way that it's

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Speaker 1: actually practiced today is it everyone gets to dress up

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Speaker 1: like something, and you could always do a creative costume.

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Speaker 2: Yeah you know.

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Speaker 1: I mean, how hard is it to just put on

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Speaker 1: a couple of fake vampire teeth and say, you know,

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Speaker 1: I won't drink your blood.

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Speaker 2: Yeah? I get if you don't want kids to dress

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Speaker 2: up at at school, Like, I don't know how common

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Speaker 2: that that is. You know, as I think through it,

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Speaker 2: I don't think it should be banned if a kid

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Speaker 2: wants to come in his or her costume of choice.

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Speaker 2: But this is just fun, right, And it feels to

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Speaker 2: me like, more than anything right now, people just would

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Speaker 2: like to have fun. Right. I feel like there is

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Speaker 2: a deep well spring of awfulness that seems to infect

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Speaker 2: everything right now, and when you take away things that

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Speaker 2: are uniquely fun, kids get candy and everybody gets to

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Speaker 2: dress up and have a good time. And to your point,

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Speaker 2: it doesn't have to cost that much to have a

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Speaker 2: costume even I mean, look, the quality of costumes is

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Speaker 2: so infinitely much better than when you and me Buck

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Speaker 2: used to walk around and like.

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Speaker 1: Like a bed sheet you know around your neck. Ye

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Speaker 1: you've you know, and that's your your cape for your

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Speaker 1: Dracula costume or whatever.

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Speaker 3: Yeah.

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Speaker 2: Yeah, you used to think you looked pretty good in

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Speaker 2: those plastic costumes that were such you know, like uncomfortable crap.

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Speaker 2: You couldn't breathe through the masks and everything else. And

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Speaker 2: you know, I walk into a costco now and for

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Speaker 2: like fifteen dollars, so you know, you can be basically Superman.

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Speaker 2: You got all the fake muscles and everything else. I

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Speaker 2: just I think we need more reasons to have fun

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Speaker 2: and less reasons to be offended and upset about something

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Speaker 2: that could be fun.

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Speaker 1: We don't. We don't have a lot of time before

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Speaker 1: we send them everybody off. I just want to know

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Speaker 1: what is your best ever to date, because I'm sure

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Speaker 1: tomorrow you're gonna have quite an unveiling. What is your

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Speaker 1: best costume in your mind thus far?

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Speaker 2: I think when we went, my wife and I went

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Speaker 2: as John Snow and Deanares Targarian. I think that was

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Speaker 2: a that was a solid combo. Because I've done a

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Speaker 2: lot of couple costumes. Now we've been married for a

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Speaker 2: long time. We're usually connected.

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Speaker 1: I don't know if I've put on a Halloween costume

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Speaker 1: in it's definitely been a d This.

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Speaker 2: Does not surprise me at all.

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Speaker 1: Yeah, what do you say?

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Speaker 2: If you were like, oh, I love Halloween. I've dressed

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Speaker 2: up twenty six consecutive years, that would have blown my mind.

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Speaker 2: I would have been far more surprised. When's the last

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Speaker 2: time Carrie dressed up your wife? I bet I bet

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Speaker 2: she d got it two years ago.

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Speaker 1: She might have. I'll ask her, I'll find out. I'll

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Speaker 1: let you know. I have a great party, Clay, I

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Speaker 1: will do with them and everybody have a very happy, safe,

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Speaker 1: fun Halloween.