1 00:00:03,200 --> 00:00:06,200 Speaker 1: Welcome to stuff Mom never told you from house top 2 00:00:06,240 --> 00:00:14,360 Speaker 1: works not Come hello, and welcome to the podcast. I'm 3 00:00:14,440 --> 00:00:18,239 Speaker 1: Kristen and I'm Caroline, and today we're talking about something 4 00:00:18,440 --> 00:00:24,239 Speaker 1: Caroline and I don't have any personal experience with directly, 5 00:00:24,960 --> 00:00:30,680 Speaker 1: although we have found ourselves accidentally being drawn to it. Yeah, 6 00:00:30,960 --> 00:00:34,800 Speaker 1: maternity clothes. Yeah, we were just talking about how we've 7 00:00:34,920 --> 00:00:39,080 Speaker 1: both accidentally ended up in maternity sections. Me at Target 8 00:00:39,240 --> 00:00:42,959 Speaker 1: typically because that's I don't typically wander into maternity stores, 9 00:00:43,760 --> 00:00:46,200 Speaker 1: but yeah, I'll be in the maternity section at Target 10 00:00:46,240 --> 00:00:49,680 Speaker 1: and be like, God, these dresses look so oh okay, 11 00:00:49,760 --> 00:00:53,479 Speaker 1: that's why they're so flowing. Yeah. Yeah, I usually end 12 00:00:53,560 --> 00:00:58,200 Speaker 1: up at least once every time I'm browsing a SOS, 13 00:00:58,840 --> 00:01:02,279 Speaker 1: clicking on some thing that's really cute and flowy, and 14 00:01:02,320 --> 00:01:06,920 Speaker 1: then realizing, oh, that is a maternity top. Kristen, Well, 15 00:01:06,959 --> 00:01:10,040 Speaker 1: that's the way of maternity clothes though, is that we've 16 00:01:10,120 --> 00:01:13,639 Speaker 1: We've gone from you know, ages and ages of having 17 00:01:13,959 --> 00:01:18,360 Speaker 1: maternity clothes be boxy and an attempt to hide the 18 00:01:18,400 --> 00:01:22,160 Speaker 1: pregnant woman's body or bump to now being like, yeah, 19 00:01:22,200 --> 00:01:25,040 Speaker 1: pregnancy is just another phase of life. You might as 20 00:01:25,040 --> 00:01:29,000 Speaker 1: well look cute for it. Do you remember, well, obviously 21 00:01:29,120 --> 00:01:31,160 Speaker 1: you don't remember what your mom wore when you were 22 00:01:31,160 --> 00:01:34,039 Speaker 1: pregnant with you. When I was pregnant with me, yes, 23 00:01:34,840 --> 00:01:42,760 Speaker 1: do you have you seen photos? Are you aware of 24 00:01:42,959 --> 00:01:47,720 Speaker 1: I should say, perhaps through photographic evidence or retellings of 25 00:01:47,880 --> 00:01:52,480 Speaker 1: what your mom wore when she was pregnant with you? Yeah, 26 00:01:52,680 --> 00:01:55,560 Speaker 1: I I think I've only seen like one picture of 27 00:01:55,600 --> 00:02:01,000 Speaker 1: pregnant Sally, and she was wearing, uh, things that had 28 00:02:01,080 --> 00:02:07,440 Speaker 1: big bows on them and big collars, multiple things. Yeah, 29 00:02:07,880 --> 00:02:10,639 Speaker 1: it's just a dress made out of bows. That's it's. Uh, 30 00:02:10,760 --> 00:02:15,320 Speaker 1: it's like the prom dress and pretty and pink, horrifying. Um. 31 00:02:15,919 --> 00:02:20,400 Speaker 1: She also had those like boxy smock tops, and then 32 00:02:20,400 --> 00:02:23,040 Speaker 1: she had like the dress version of the boxy smock tops, 33 00:02:23,080 --> 00:02:25,560 Speaker 1: so the top that just became a dress with bows, 34 00:02:25,840 --> 00:02:29,799 Speaker 1: the classic Princess Die pregnant look. Yeah, basically yeah, her 35 00:02:29,840 --> 00:02:33,000 Speaker 1: and like every other pregnant woman in the eighties. Yeah. 36 00:02:33,080 --> 00:02:37,000 Speaker 1: The photo of my mom pregnant that I remember the 37 00:02:37,120 --> 00:02:40,600 Speaker 1: most was from when she was pregnant with one of 38 00:02:40,600 --> 00:02:43,680 Speaker 1: my older siblings, said, was taken in the seventies, and 39 00:02:43,760 --> 00:02:49,800 Speaker 1: she looks amazing by the way, uh, and Nancy knows, um, 40 00:02:49,800 --> 00:02:53,800 Speaker 1: but she was wearing this very much like a shirt 41 00:02:53,840 --> 00:02:55,840 Speaker 1: you would see a pregnant woman wearing today. It was 42 00:02:56,400 --> 00:03:00,880 Speaker 1: form fitting T shirt over her second trime uster bump 43 00:03:00,919 --> 00:03:04,079 Speaker 1: that just said baby with an arrow pointing down and 44 00:03:04,120 --> 00:03:10,040 Speaker 1: then jeans, and I remember her mentioning that at that 45 00:03:10,160 --> 00:03:15,160 Speaker 1: time the shirt was considered a little bit scandalous. Yeah. Yeah, 46 00:03:15,200 --> 00:03:17,919 Speaker 1: from everything that you and I have read, Kristen about 47 00:03:17,960 --> 00:03:20,760 Speaker 1: maternity fashion, like that was just not a thing. I'm 48 00:03:20,800 --> 00:03:23,160 Speaker 1: really surprised to hear that. So was your mom like 49 00:03:23,360 --> 00:03:26,160 Speaker 1: she was a hip lady. Well. I think one of 50 00:03:26,200 --> 00:03:28,560 Speaker 1: the reasons why that photo does stand out to me 51 00:03:28,760 --> 00:03:33,800 Speaker 1: is because growing up she was always so conservative minded 52 00:03:33,880 --> 00:03:37,800 Speaker 1: in how my sisters and I would dress. She was always, 53 00:03:37,840 --> 00:03:43,200 Speaker 1: you know, very um insistent on modesty, and of course, 54 00:03:43,200 --> 00:03:47,520 Speaker 1: seeing that photo, she was completely clothed, so I didn't 55 00:03:47,520 --> 00:03:49,760 Speaker 1: think of it as im modest, you know. But I 56 00:03:49,760 --> 00:03:52,560 Speaker 1: guess maybe in the seventies my mom was a bit wilder, 57 00:03:53,480 --> 00:03:57,360 Speaker 1: and I thought, oh, Nancy, although I think that that 58 00:03:57,440 --> 00:04:01,040 Speaker 1: T shirt was kind of the extent of her wildness. 59 00:04:01,120 --> 00:04:04,520 Speaker 1: But she was always one though, who really loved her body. 60 00:04:04,680 --> 00:04:06,720 Speaker 1: In a lot of ways, she always took pride in 61 00:04:07,200 --> 00:04:11,680 Speaker 1: the fact that she had great gams and a slender waist. 62 00:04:11,960 --> 00:04:14,640 Speaker 1: I think that says a lot. I don't think Sally 63 00:04:14,840 --> 00:04:17,960 Speaker 1: has traditionally been one to have a lot of body 64 00:04:18,000 --> 00:04:22,000 Speaker 1: pride or body shape pride, or or a positive body image. 65 00:04:22,160 --> 00:04:25,280 Speaker 1: And so there you have it. The picture of mom 66 00:04:25,320 --> 00:04:30,119 Speaker 1: and her big flowing Princess Diana maternity dress. I don't 67 00:04:30,120 --> 00:04:33,080 Speaker 1: think this picture. I don't think she was smiling well. 68 00:04:33,200 --> 00:04:38,440 Speaker 1: And think of the contrast to to tabloids today and 69 00:04:38,560 --> 00:04:42,320 Speaker 1: just going to the beach today where you see pregnant women, 70 00:04:42,400 --> 00:04:46,520 Speaker 1: fully pregnant women in bikinis that would have been unheard 71 00:04:46,640 --> 00:04:52,040 Speaker 1: of probably back in our mom's pregnant days. Absolutely, So 72 00:04:52,360 --> 00:04:56,960 Speaker 1: let's talk about how maternity wear came to be, because 73 00:04:57,360 --> 00:05:01,160 Speaker 1: for a long time it wasn't actually a thing. I mean, 74 00:05:01,200 --> 00:05:05,880 Speaker 1: maternity clothes are a relatively new invention, yeah, so what 75 00:05:06,040 --> 00:05:09,159 Speaker 1: were women wearing before that? If if maternity clothes are 76 00:05:09,200 --> 00:05:12,120 Speaker 1: a relatively new invention as we think of them today, 77 00:05:12,279 --> 00:05:16,000 Speaker 1: were women just wandering around in blankets? Yes, basically, or 78 00:05:16,040 --> 00:05:21,200 Speaker 1: those dresses made of bows like your weird Yeah exactly. Um, 79 00:05:21,200 --> 00:05:25,000 Speaker 1: this is coming from Lindsay Mannering, who uh is a 80 00:05:25,040 --> 00:05:32,039 Speaker 1: clothing expert. He was writing over red HuffPo um. Basically, early, early, early, 81 00:05:32,080 --> 00:05:36,040 Speaker 1: we're talking Middle Ages. Maternity wear so to speak, just 82 00:05:36,240 --> 00:05:40,120 Speaker 1: involved modifying clothes you already had, or relying on lots 83 00:05:40,120 --> 00:05:45,120 Speaker 1: and lots of flowing fabric. Yeah, so a seamstress or 84 00:05:45,240 --> 00:05:48,040 Speaker 1: yourself might just let out your seams to give you 85 00:05:48,080 --> 00:05:51,640 Speaker 1: a little more room. Or I loved this. If you 86 00:05:51,680 --> 00:05:56,440 Speaker 1: couldn't close your dress or your smock or whatever you 87 00:05:56,480 --> 00:05:59,560 Speaker 1: were wearing at the time, just put an apron on it. Yeah. 88 00:05:59,800 --> 00:06:04,400 Speaker 1: A brinds were the belly bands of the Middle Ages. Yeah, 89 00:06:04,440 --> 00:06:07,960 Speaker 1: because pregnancy was just a thing. It was fine. It's like, okay, well, 90 00:06:08,000 --> 00:06:10,160 Speaker 1: you're gonna have lots of children and you're gonna be 91 00:06:10,200 --> 00:06:12,200 Speaker 1: big in your clothes are gonna have to grow with 92 00:06:12,279 --> 00:06:15,440 Speaker 1: you and if they can't, just cover that little open space. 93 00:06:15,560 --> 00:06:18,920 Speaker 1: And it's not like you're probably out in public all 94 00:06:18,920 --> 00:06:21,680 Speaker 1: the time being seen, so you just hang out wearing 95 00:06:22,160 --> 00:06:27,200 Speaker 1: an apron. You're like all right, fine. Um. Well, as 96 00:06:27,240 --> 00:06:30,200 Speaker 1: we move into the Baroque period in the seventeenth century, 97 00:06:30,200 --> 00:06:33,200 Speaker 1: we get the first maternity dress on record, called the 98 00:06:33,240 --> 00:06:37,279 Speaker 1: Adrian It basically involved lots of fabric and folds that 99 00:06:37,279 --> 00:06:40,119 Speaker 1: would grow with your belly and women also would wear 100 00:06:40,360 --> 00:06:44,080 Speaker 1: men's style coats with adjustable laces in the back. So 101 00:06:44,160 --> 00:06:46,919 Speaker 1: it's all about just like wearing what you normally wear, 102 00:06:47,040 --> 00:06:50,560 Speaker 1: but just making it looser. And then in the eighteenth 103 00:06:50,560 --> 00:06:54,479 Speaker 1: century everything is still very flowy. You have lots of 104 00:06:54,560 --> 00:06:58,880 Speaker 1: fabric folds in it to accommodate that growing belly. But 105 00:06:58,920 --> 00:07:02,839 Speaker 1: then we have the innovation of a bib for easier 106 00:07:02,920 --> 00:07:06,839 Speaker 1: breastfeeding after that baby is born. Because as we have 107 00:07:07,080 --> 00:07:09,520 Speaker 1: mentioned on stuff, mom never told you once you have 108 00:07:09,720 --> 00:07:12,800 Speaker 1: your baby, that doesn't mean that your stomach magically shrinks 109 00:07:12,840 --> 00:07:16,920 Speaker 1: back to its prenatal size. That's right. And isn't this 110 00:07:16,960 --> 00:07:21,000 Speaker 1: all also, if we're referring back to our topless feminism 111 00:07:21,000 --> 00:07:23,280 Speaker 1: and free the nipple episodes, isn't this also the raw 112 00:07:23,360 --> 00:07:28,040 Speaker 1: when like nips were cool? Yeah, well cooler, yeah, because 113 00:07:28,080 --> 00:07:32,960 Speaker 1: they were you know, more associated with with purity or 114 00:07:33,000 --> 00:07:37,239 Speaker 1: in this case, more of that that maternal life force. Yeah. So, 115 00:07:37,240 --> 00:07:40,440 Speaker 1: so bibs were all the rage. Just just unbutton your 116 00:07:40,480 --> 00:07:45,920 Speaker 1: little top and babies happy, flop it open. There's something 117 00:07:45,960 --> 00:07:49,080 Speaker 1: strange about the word flopped to me. But anyway, and 118 00:07:49,120 --> 00:07:51,520 Speaker 1: this is when it really starts to be divided by class. 119 00:07:51,560 --> 00:07:55,120 Speaker 1: We see wealthier women showing out money for custom made clothes, 120 00:07:55,440 --> 00:07:58,320 Speaker 1: and less well off women continuing to just alter the 121 00:07:58,360 --> 00:08:02,679 Speaker 1: clothes they already had. And so during this time, wealthier 122 00:08:02,680 --> 00:08:08,200 Speaker 1: women could wear dressing gowns at home stay comfy, but outside, 123 00:08:08,280 --> 00:08:11,440 Speaker 1: when they emerged from their homes, they could wear this 124 00:08:11,560 --> 00:08:15,920 Speaker 1: button up, jacket style bodice that served to both hide 125 00:08:16,000 --> 00:08:20,520 Speaker 1: the waistline but also confirmed like, yes, as you can 126 00:08:20,560 --> 00:08:23,400 Speaker 1: see from this very specific fashion, I am indeed pregnant, 127 00:08:23,400 --> 00:08:25,120 Speaker 1: but just don't look at my tummy. I don't want 128 00:08:25,160 --> 00:08:27,280 Speaker 1: to talk about it. And this is also when we 129 00:08:27,360 --> 00:08:31,880 Speaker 1: do see that more cultural shift to a pregnant belly 130 00:08:31,960 --> 00:08:38,040 Speaker 1: being improper to be seen out in public, When when 131 00:08:38,080 --> 00:08:42,520 Speaker 1: that association between pregnancy and sex really starts to make 132 00:08:43,000 --> 00:08:47,400 Speaker 1: a lot of prudish people nervous. Yeah, exactly. And so 133 00:08:47,480 --> 00:08:50,880 Speaker 1: there was this idea that kind of continued for quite 134 00:08:50,880 --> 00:08:57,160 Speaker 1: a while, uh that pregnant women, maybe you shouldn't go outside, 135 00:08:57,280 --> 00:08:59,080 Speaker 1: or if you have to go outside, can you please 136 00:08:59,160 --> 00:09:01,200 Speaker 1: just cover it up. It's so gross. We don't want 137 00:09:01,200 --> 00:09:03,400 Speaker 1: to think about you being pregnant. And this is something 138 00:09:03,400 --> 00:09:06,360 Speaker 1: that continues for a long time, as we'll talk about. 139 00:09:06,400 --> 00:09:10,079 Speaker 1: But by the turn of the twentieth century, we do 140 00:09:10,240 --> 00:09:16,920 Speaker 1: have quote unquote official maternity where being invented Lithuanian lingerie 141 00:09:16,920 --> 00:09:21,040 Speaker 1: seemstress Lane Bryant. That name should sound familiar. Her real 142 00:09:21,160 --> 00:09:24,679 Speaker 1: name was Lena Himmelstein Bryant. The Lane came about when 143 00:09:24,679 --> 00:09:28,920 Speaker 1: the bank misspelled her name. Uh. She creates the first 144 00:09:29,280 --> 00:09:33,040 Speaker 1: maternity where because one of her customers was like, oh, 145 00:09:33,160 --> 00:09:35,080 Speaker 1: I need to go outside, but I don't want to 146 00:09:35,120 --> 00:09:39,760 Speaker 1: look inappropriate. Yeah. So we learned about this in Randy 147 00:09:39,840 --> 00:09:43,360 Speaker 1: Hutter Epstein's book Get Me Out, A History of Childbirth 148 00:09:43,480 --> 00:09:46,480 Speaker 1: from the Garden of Eden to the Sperm Bank um 149 00:09:46,520 --> 00:09:50,560 Speaker 1: and Epstein talks about how when Bryant was a young 150 00:09:50,600 --> 00:09:54,360 Speaker 1: widow and a new mom, she'd been sewing lingerie for 151 00:09:54,440 --> 00:09:57,240 Speaker 1: new brides and expectant mothers out of her home to 152 00:09:57,360 --> 00:10:00,120 Speaker 1: support herself. And so then she gets that request us 153 00:10:00,200 --> 00:10:03,640 Speaker 1: like you mentioned Caroline, from a client who wants something 154 00:10:03,679 --> 00:10:08,800 Speaker 1: comfortable but appropriate for being pregnant in public. So she 155 00:10:08,960 --> 00:10:13,920 Speaker 1: makes this accordion pleat dress and other women saw it 156 00:10:13,960 --> 00:10:17,400 Speaker 1: and like I've got to have one of those things. Yeah, 157 00:10:17,480 --> 00:10:22,560 Speaker 1: demand quickly grew. Epstein writes that Bryant's stretch waist skirts 158 00:10:22,600 --> 00:10:26,600 Speaker 1: offered a comfortable alternative to the corsets that some women 159 00:10:26,679 --> 00:10:30,360 Speaker 1: wore well into pregnancy. The belly pinching gear allowed pregnant 160 00:10:30,400 --> 00:10:33,199 Speaker 1: women to get out of the home and walk about 161 00:10:33,360 --> 00:10:36,400 Speaker 1: without showing. And this, of course is blowing my mind. 162 00:10:36,480 --> 00:10:38,720 Speaker 1: We've read about course, it's being used in all sorts 163 00:10:38,760 --> 00:10:42,760 Speaker 1: of facets of life and phases of life. But but 164 00:10:42,840 --> 00:10:45,520 Speaker 1: somehow I just keep forgetting that women were still wearing 165 00:10:45,520 --> 00:10:50,720 Speaker 1: corsets during pregnancy to minimize the appearance of like just 166 00:10:51,040 --> 00:10:54,920 Speaker 1: visibly being with child, although it seems like they would 167 00:10:54,960 --> 00:10:57,760 Speaker 1: not be wearing those corsets while they were at home. 168 00:10:58,200 --> 00:11:01,360 Speaker 1: Was that something mostly reserved for and they left the house? Yeah, 169 00:11:01,400 --> 00:11:03,560 Speaker 1: at home, it was all about the dressing gown. And 170 00:11:03,600 --> 00:11:06,600 Speaker 1: just to clarify, pregnancy coursets at the time would not 171 00:11:06,760 --> 00:11:10,000 Speaker 1: have been tight laced, but would be more comparable to 172 00:11:10,200 --> 00:11:15,120 Speaker 1: things like medical coursets that provide back support today. Yeah, 173 00:11:15,160 --> 00:11:18,719 Speaker 1: so it was a combo of maintaining that abdominal and 174 00:11:18,760 --> 00:11:23,000 Speaker 1: back muscle support while at the same time smoothing and 175 00:11:23,200 --> 00:11:28,480 Speaker 1: minimizing the whole tummy issue. But doctors were super excited 176 00:11:28,520 --> 00:11:33,360 Speaker 1: at the prospect of these maternity accordion plee looser dresses 177 00:11:33,920 --> 00:11:37,679 Speaker 1: because they were saying, oh, finally, stop crushing your fetuses 178 00:11:37,720 --> 00:11:41,360 Speaker 1: with your pregnancy corsets. This is also a time the 179 00:11:41,360 --> 00:11:46,040 Speaker 1: doctors were claiming that well fed women didn't get morning sickness. 180 00:11:46,120 --> 00:11:50,679 Speaker 1: Keep in mind this was pre Waify Flapper era. Um 181 00:11:50,720 --> 00:11:53,880 Speaker 1: Bryant's clothes worked really well for the thicker curve or 182 00:11:53,920 --> 00:11:58,320 Speaker 1: more athletic woman. And this was a woman that Lena 183 00:11:58,440 --> 00:12:01,640 Speaker 1: and her second husband Al at Malls in We're really 184 00:12:01,679 --> 00:12:05,040 Speaker 1: targeting with their clothes. With Lena's clothes, they had conducted 185 00:12:05,080 --> 00:12:09,960 Speaker 1: their own survey of women's sizes and proportions through insurance 186 00:12:09,960 --> 00:12:13,719 Speaker 1: company data and measuring more than four thousand of her 187 00:12:13,760 --> 00:12:16,960 Speaker 1: own customers, and she found that quote unquote, women of 188 00:12:17,040 --> 00:12:20,679 Speaker 1: ample figure made up more than half of the surveyed population. 189 00:12:21,240 --> 00:12:24,600 Speaker 1: So here's her niche. She can make clothes for the 190 00:12:24,640 --> 00:12:27,000 Speaker 1: woman who just doesn't want to try to suck it 191 00:12:27,040 --> 00:12:30,520 Speaker 1: in or minimize the pregnancy. Yeah, and this is happening 192 00:12:30,559 --> 00:12:34,800 Speaker 1: to in the era before the rise of ready made 193 00:12:34,920 --> 00:12:38,720 Speaker 1: consumer goods too, which is notable to think about how 194 00:12:39,080 --> 00:12:41,079 Speaker 1: she really was kicking a lot of this off. And 195 00:12:41,120 --> 00:12:44,880 Speaker 1: we're gonna come back to Lane Bryant and her advertising 196 00:12:45,640 --> 00:12:48,480 Speaker 1: later on in the show. But if we move now 197 00:12:48,600 --> 00:12:54,000 Speaker 1: into the nineteen twenties, think about that wafy flapper style. 198 00:12:54,880 --> 00:12:58,880 Speaker 1: You did have lots of belts that could be adjusted 199 00:12:59,080 --> 00:13:02,640 Speaker 1: during pregnants, and it was a good thing that drop 200 00:13:02,679 --> 00:13:05,440 Speaker 1: waste and slip dresses were in fashion. They were a 201 00:13:05,440 --> 00:13:08,880 Speaker 1: lot more accommodating for those growing bellies. Yeah, we've got 202 00:13:08,880 --> 00:13:10,680 Speaker 1: a picture here in front of us of this woman 203 00:13:10,720 --> 00:13:15,000 Speaker 1: in the es wearing a fantastic It looks like a satiny, 204 00:13:15,080 --> 00:13:19,200 Speaker 1: silky slip dress with the belt tied under her tummy, 205 00:13:19,200 --> 00:13:21,800 Speaker 1: and she looks fantastic. And when you move into the 206 00:13:21,880 --> 00:13:24,680 Speaker 1: nineteen thirties, there's a whole question of how do we 207 00:13:24,800 --> 00:13:28,960 Speaker 1: disguise still disguising pregnant bellies when fashion is calling for 208 00:13:29,040 --> 00:13:33,120 Speaker 1: defined wastes and high waistlines. Well, you get a cape, 209 00:13:33,640 --> 00:13:36,760 Speaker 1: or you get a ballero jacket, or or here's the 210 00:13:36,840 --> 00:13:41,720 Speaker 1: advent of giant bows and wrap dresses and coat dresses, 211 00:13:42,080 --> 00:13:45,280 Speaker 1: anything that would allow you to still be that fashionable 212 00:13:45,320 --> 00:13:50,120 Speaker 1: woman wearing structured fashion. Um, but still, you know, minimizing 213 00:13:50,160 --> 00:13:55,199 Speaker 1: your your tummy that was the most mind boggling, you know, 214 00:13:55,480 --> 00:13:58,800 Speaker 1: decade or two even into the forties to read about 215 00:13:59,120 --> 00:14:02,440 Speaker 1: just like seeing these advertisements for maternity clothes with these 216 00:14:02,520 --> 00:14:07,280 Speaker 1: women wearing, like you said, these waste defining garments that 217 00:14:07,320 --> 00:14:10,200 Speaker 1: would have hidden buttons inside that you could let it 218 00:14:10,200 --> 00:14:14,840 Speaker 1: out gradually as you know, your your stomach got bigger. Um. 219 00:14:14,880 --> 00:14:17,960 Speaker 1: But you can't tell really at all in the ads 220 00:14:18,000 --> 00:14:22,720 Speaker 1: that these women are even a hint of pregnant. I think, yeah, 221 00:14:22,760 --> 00:14:25,160 Speaker 1: I I am. We're looking at an ad from the 222 00:14:25,160 --> 00:14:29,720 Speaker 1: thirties showing these caped dresses and these wrap dresses, and 223 00:14:30,000 --> 00:14:32,760 Speaker 1: they have big bows and big collars, and I would 224 00:14:32,800 --> 00:14:35,960 Speaker 1: imagine that the models and these ads are not themselves pregnant. 225 00:14:36,040 --> 00:14:40,160 Speaker 1: It's more of like early pinterest, like aspirational images of like, 226 00:14:40,280 --> 00:14:43,080 Speaker 1: are you concerned about getting larger when you're pregnant? Well, don't, 227 00:14:43,120 --> 00:14:45,000 Speaker 1: but you can look like as women who weren't pregnant 228 00:14:45,000 --> 00:14:48,280 Speaker 1: at all. Well, And I wonder if that has to 229 00:14:48,320 --> 00:14:54,640 Speaker 1: do with lingering discomfort over seeing pregnant women in public, 230 00:14:54,680 --> 00:14:57,600 Speaker 1: because in the nineteen thirties this is still the early 231 00:14:57,720 --> 00:15:02,920 Speaker 1: days of advertising as well, And when we hit nineteen 232 00:15:03,000 --> 00:15:05,760 Speaker 1: thirty eight, we're getting to the tipping point of most 233 00:15:06,000 --> 00:15:11,200 Speaker 1: women starting to buy ready made clothes, and along come 234 00:15:11,720 --> 00:15:16,800 Speaker 1: three sisters from Dallas, Texas, and not Elsie and Louise 235 00:15:16,960 --> 00:15:23,280 Speaker 1: Frankfurt who create the Page Boy maternity line. And not 236 00:15:23,360 --> 00:15:27,600 Speaker 1: surprising because I wasn't pregnant in nineteen fifty, I had 237 00:15:27,640 --> 00:15:32,400 Speaker 1: never heard of Page Boy clothes, although I wanted to 238 00:15:32,440 --> 00:15:34,800 Speaker 1: ask my mom about this because I have a feeling 239 00:15:34,880 --> 00:15:39,880 Speaker 1: that NaNs and Sally we're probably familiar with with Pageboy clothes. Um, 240 00:15:39,960 --> 00:15:47,440 Speaker 1: but they really elevated this whole maternity wear concept. Yeah. 241 00:15:47,440 --> 00:15:50,760 Speaker 1: So their key design was Elsie's patented skirt that fits 242 00:15:50,800 --> 00:15:54,160 Speaker 1: snugly around the hips without hiking up in front. And 243 00:15:54,200 --> 00:15:57,120 Speaker 1: they managed to achieve that because there was a quote 244 00:15:57,160 --> 00:16:01,360 Speaker 1: unquote window that allowed room for your tummy to expand, 245 00:16:01,520 --> 00:16:04,000 Speaker 1: and it came with panels that you could so over 246 00:16:04,080 --> 00:16:07,040 Speaker 1: that window. Once you gave birth in your stomach started 247 00:16:07,080 --> 00:16:10,440 Speaker 1: to shrink back down. Now, of course, you're not walking 248 00:16:10,440 --> 00:16:12,720 Speaker 1: around in some like Lady Gaga outfit with like a 249 00:16:12,760 --> 00:16:15,120 Speaker 1: short crop top and your belly sticking out of some 250 00:16:15,160 --> 00:16:18,440 Speaker 1: hole in your skirt. This of course came with those longer, 251 00:16:18,560 --> 00:16:23,000 Speaker 1: boxier tops that would extend down over the stomach. And 252 00:16:23,120 --> 00:16:26,920 Speaker 1: as we learn from k. Goldman's book Dressing Modern Maternity, 253 00:16:26,960 --> 00:16:30,640 Speaker 1: which is a history of the Frankfort sisters and their 254 00:16:30,680 --> 00:16:36,120 Speaker 1: page Boy line. Celebrity clients loved these clothes. I mean 255 00:16:36,160 --> 00:16:39,440 Speaker 1: you had women like Debbie Reynolds, Lucille Ball, and Judy 256 00:16:39,480 --> 00:16:43,880 Speaker 1: Garland all sporting page Boy designs during their pregnancies. Yeah, 257 00:16:43,880 --> 00:16:46,000 Speaker 1: and Goldman points out that this is the first time 258 00:16:46,040 --> 00:16:51,680 Speaker 1: that we really get Hollywood and celebrities and maternity where 259 00:16:51,880 --> 00:16:55,120 Speaker 1: sort of coming together in a pop culture moment. Finally, 260 00:16:55,200 --> 00:16:58,600 Speaker 1: celebrities are like, oh wait, I can still look fashionable 261 00:16:58,600 --> 00:17:03,160 Speaker 1: and still wear what to be a slim fitting skirt. Great, 262 00:17:03,320 --> 00:17:06,520 Speaker 1: I can still maintain my fashion. Yeah. And during this 263 00:17:06,600 --> 00:17:10,200 Speaker 1: time we are seeing more wrap dresses, which are still 264 00:17:10,720 --> 00:17:15,280 Speaker 1: very commonly worn as maternity clothes, and also those boxy 265 00:17:15,280 --> 00:17:19,919 Speaker 1: smock tops which you mentioned, and my favorite pant playsuits. 266 00:17:20,000 --> 00:17:23,040 Speaker 1: Yeah literally literally that's what they were called. Suit for 267 00:17:23,160 --> 00:17:27,040 Speaker 1: grown women, Caroline, I can't say anything as I am 268 00:17:27,119 --> 00:17:31,560 Speaker 1: talking into this microphone. I'm a grown woman wearing overalls. 269 00:17:31,640 --> 00:17:36,280 Speaker 1: So well, but I there's something that just bugs me 270 00:17:36,359 --> 00:17:40,480 Speaker 1: about calling an outfit for an adult a play suit 271 00:17:40,920 --> 00:17:46,879 Speaker 1: preceded by the singular pant. Stacy London would be so proud, um, 272 00:17:46,920 --> 00:17:51,240 Speaker 1: but yeah, so this is the forties, and let's describe. 273 00:17:51,359 --> 00:17:55,560 Speaker 1: So the pant playsuit is very much like, she's got 274 00:17:55,640 --> 00:18:01,280 Speaker 1: these really wide leg pants with a severe uh pleat 275 00:18:01,400 --> 00:18:04,240 Speaker 1: down the front or fold down the front in a 276 00:18:04,440 --> 00:18:08,800 Speaker 1: matching boxy button up shirt with a very smart collar. 277 00:18:09,200 --> 00:18:12,440 Speaker 1: So she's she's very sort of like rectangular shaped in 278 00:18:12,440 --> 00:18:15,560 Speaker 1: in all of this fashion. Um. But if we move 279 00:18:15,600 --> 00:18:21,639 Speaker 1: into the nineteen fifties, we see a continuation of those separates, 280 00:18:21,680 --> 00:18:25,960 Speaker 1: the boxy uh pleaded button down shirt like you saw 281 00:18:26,400 --> 00:18:28,879 Speaker 1: on I Love Lucy, which was, of course the first 282 00:18:28,880 --> 00:18:32,560 Speaker 1: show to feature a pregnant woman. Oh my god, mind blown. 283 00:18:32,840 --> 00:18:34,639 Speaker 1: But I think they right. They still couldn't use the 284 00:18:34,680 --> 00:18:38,359 Speaker 1: word pregnant. They had to continue to use euphemisms exactly. 285 00:18:38,480 --> 00:18:44,080 Speaker 1: The network said that it was que scandalous to describe 286 00:18:44,200 --> 00:18:46,919 Speaker 1: Lucy as pregnant, but it was okay for them to 287 00:18:47,000 --> 00:18:50,800 Speaker 1: refer to her as expecting. Ah yeah, so here we 288 00:18:50,840 --> 00:18:52,480 Speaker 1: are in the fifties. You don't have to have a 289 00:18:52,520 --> 00:18:55,840 Speaker 1: waistline like you did in the thirties. Uh sure, we 290 00:18:56,000 --> 00:18:59,520 Speaker 1: guess you can be outside and your third trimester, so 291 00:19:00,000 --> 00:19:03,359 Speaker 1: we have looser clothes. More of those separates still have 292 00:19:03,520 --> 00:19:08,159 Speaker 1: adjustable wrap around skirts, and those pleaded button downs. But 293 00:19:08,240 --> 00:19:10,879 Speaker 1: when you move into the sixties, we start to see 294 00:19:11,480 --> 00:19:17,879 Speaker 1: more slim fitting, super fashionable chic options for pregnant women. 295 00:19:17,880 --> 00:19:20,640 Speaker 1: We get fewer grow with you options, so there's more 296 00:19:20,680 --> 00:19:23,320 Speaker 1: of a push to like, Okay, I have to spend 297 00:19:23,320 --> 00:19:25,760 Speaker 1: a lot of money on maternity where as I grow, 298 00:19:26,119 --> 00:19:28,959 Speaker 1: I'm I'm no longer a medieval woman where I can 299 00:19:29,000 --> 00:19:32,360 Speaker 1: just wear blanket dresses all the time. On that apron, yeah, 300 00:19:32,400 --> 00:19:35,520 Speaker 1: I can't wear my expandable wrap dress from the thirties 301 00:19:35,520 --> 00:19:39,240 Speaker 1: and forties. I have to continue buying more clothes as 302 00:19:39,240 --> 00:19:42,159 Speaker 1: I get bigger. On the flip side, though, this is 303 00:19:42,200 --> 00:19:45,520 Speaker 1: the same time period when those trendy tent dresses were 304 00:19:45,560 --> 00:19:49,040 Speaker 1: in fashion, and those could definitely double as maternity where 305 00:19:49,040 --> 00:19:52,000 Speaker 1: because basically it's just like a crew neck and then 306 00:19:52,440 --> 00:19:56,959 Speaker 1: armholes and then it just like blossoms out and hopping 307 00:19:57,000 --> 00:20:00,760 Speaker 1: over the seventies to the eighties, when you do see 308 00:20:00,800 --> 00:20:04,240 Speaker 1: a lot of women entering into the workforce, there is 309 00:20:04,400 --> 00:20:09,840 Speaker 1: concurrently a big demand for professional maternity wear. Welcome back 310 00:20:10,040 --> 00:20:13,439 Speaker 1: to the era of the big bows, right, But women 311 00:20:13,560 --> 00:20:17,280 Speaker 1: don't just want maternity brands, So this is when you 312 00:20:17,320 --> 00:20:21,320 Speaker 1: see guest jenes creating a maternity line, a Page Boy 313 00:20:21,760 --> 00:20:26,040 Speaker 1: stages a comeback with a personal shopping service trendy styles, 314 00:20:26,280 --> 00:20:28,520 Speaker 1: and I love this. This was not new in the eighties. 315 00:20:28,520 --> 00:20:31,359 Speaker 1: This is something that they've been preaching for decades by now. 316 00:20:31,760 --> 00:20:35,520 Speaker 1: But they were always emphasizing that pregnant women should show 317 00:20:35,600 --> 00:20:39,240 Speaker 1: off their legs, because while you can't completely erase the 318 00:20:39,320 --> 00:20:41,720 Speaker 1: fact that a woman is pregnant, you can at least 319 00:20:41,840 --> 00:20:45,960 Speaker 1: detract from it. So show off them. Gam Yeah, you 320 00:20:46,000 --> 00:20:47,720 Speaker 1: might be bigger in the middle, but you've still got 321 00:20:47,760 --> 00:20:51,480 Speaker 1: great legs. Which reading that not to keep coming back 322 00:20:51,520 --> 00:20:55,400 Speaker 1: to my mother in this episode, but I do remember 323 00:20:55,400 --> 00:20:58,199 Speaker 1: her saying something along those lines in terms of dressing 324 00:20:58,240 --> 00:21:02,159 Speaker 1: for pregnancy, how it as an excuse to show her 325 00:21:02,240 --> 00:21:05,440 Speaker 1: legs more than she normally would. Well, yeah, Goldman. Goldman 326 00:21:05,560 --> 00:21:10,040 Speaker 1: says that it was Page Boy who pioneered, so to speak, 327 00:21:10,119 --> 00:21:13,320 Speaker 1: this whole show off your legs idea that other maternity 328 00:21:13,359 --> 00:21:17,520 Speaker 1: where designers were not focused on that. As we see 329 00:21:17,680 --> 00:21:22,880 Speaker 1: with the pant playsuit, everything's very covered, very a sexual, 330 00:21:23,280 --> 00:21:26,400 Speaker 1: very rictangular. Meanwhile, Page Boy was like eyes down here, 331 00:21:26,840 --> 00:21:30,919 Speaker 1: like way down here. Yeah. And of course, though we 332 00:21:31,000 --> 00:21:34,840 Speaker 1: can't separate maternity fashion in the eighties from you know 333 00:21:35,200 --> 00:21:39,080 Speaker 1: it being the eighties, you have lots of big sleeves, 334 00:21:39,200 --> 00:21:45,040 Speaker 1: big bows, big ruffles, billowing fabric, just google fair listeners. 335 00:21:45,400 --> 00:21:48,400 Speaker 1: Princess Diana and her sister in law, Sarah Ferguson both 336 00:21:48,400 --> 00:21:51,200 Speaker 1: pregnant in the eighties. I mean, though, that is some billowing, 337 00:21:51,560 --> 00:21:54,040 Speaker 1: That's really the only word for it. And I was 338 00:21:54,080 --> 00:21:59,159 Speaker 1: wondering whether that was just a product of the maternity 339 00:21:59,240 --> 00:22:04,240 Speaker 1: style of the because Princess Dies, maternity clothes, especially when 340 00:22:04,240 --> 00:22:07,000 Speaker 1: she was pregnant with Prince William, were so maternity I 341 00:22:07,040 --> 00:22:11,760 Speaker 1: mean massive tent like clothes, and I wonder if it 342 00:22:11,840 --> 00:22:14,359 Speaker 1: was that or if it was it all fueled over 343 00:22:15,640 --> 00:22:19,400 Speaker 1: just the publicity surrounding her pregnancy too, of how people 344 00:22:19,400 --> 00:22:22,359 Speaker 1: were on edge wondering when she would get pregnant, would 345 00:22:22,359 --> 00:22:24,879 Speaker 1: it be a boy, would there be an air well. 346 00:22:24,920 --> 00:22:27,240 Speaker 1: There was an ad that I saw from this same 347 00:22:27,280 --> 00:22:30,679 Speaker 1: time period, and it was of some I think she 348 00:22:30,800 --> 00:22:34,479 Speaker 1: was a soap opera star and she's modeling the same 349 00:22:34,600 --> 00:22:38,320 Speaker 1: kind of dress that Diana was photographed in. She's on 350 00:22:38,359 --> 00:22:41,840 Speaker 1: the balcony with Prince Charles. She's wearing a smart hat 351 00:22:42,040 --> 00:22:45,440 Speaker 1: at a jaunty angle, and she's wearing this bluey tent 352 00:22:45,640 --> 00:22:49,800 Speaker 1: like forest green dress. And in this ad, this this 353 00:22:49,960 --> 00:22:52,720 Speaker 1: um soap opera star is wearing the same kind of thing. 354 00:22:52,760 --> 00:22:55,400 Speaker 1: It's just like a champagne color. So I think that 355 00:22:55,400 --> 00:22:57,760 Speaker 1: that was just I don't know, someone right in and 356 00:22:57,800 --> 00:23:00,159 Speaker 1: correct us if we're off the mark here, But I 357 00:23:00,200 --> 00:23:03,240 Speaker 1: think that was the fashion of the day, not needing 358 00:23:03,280 --> 00:23:08,199 Speaker 1: to emphasize it's it's loose and roomy, so you're not 359 00:23:08,280 --> 00:23:12,840 Speaker 1: constricting the stomach or the fetus. But it's also modest 360 00:23:12,960 --> 00:23:16,760 Speaker 1: because you're not having any tight, constricted clothes that could 361 00:23:16,760 --> 00:23:20,080 Speaker 1: show off the very shape of the bump. That's true. 362 00:23:20,200 --> 00:23:22,320 Speaker 1: I mean all of those dresses that she wears are 363 00:23:22,760 --> 00:23:26,760 Speaker 1: high necked and come down to mid calf or ankle. Yeah, 364 00:23:26,840 --> 00:23:29,520 Speaker 1: pretty pretty modest except for that, except for that ankle. 365 00:23:32,640 --> 00:23:36,119 Speaker 1: So when we get into the nineteen nineties, designers have 366 00:23:36,280 --> 00:23:39,840 Speaker 1: finally come around two pregnant women needing to go outside 367 00:23:39,880 --> 00:23:42,879 Speaker 1: and move from time to time, and there is a 368 00:23:42,960 --> 00:23:50,840 Speaker 1: huge innovation when Liz Lang introduces highly successful Fitted maternity line. 369 00:23:51,240 --> 00:23:54,320 Speaker 1: Wait what I know? Fitted? Oh my god, here we 370 00:23:54,359 --> 00:23:59,479 Speaker 1: are talking about like fancy tent dresses on princesses, yards 371 00:23:59,480 --> 00:24:03,640 Speaker 1: and yards, silk all the billows, and now we get 372 00:24:03,720 --> 00:24:08,879 Speaker 1: Nike and Target asking Liz Lang to create lines for them, like, oh, well, women, 373 00:24:09,440 --> 00:24:11,320 Speaker 1: so I guess I guess they're going to be outside 374 00:24:11,520 --> 00:24:15,040 Speaker 1: and like walking and moving, maybe picking something up like 375 00:24:15,080 --> 00:24:18,199 Speaker 1: at the grocery store. So we should perhaps continue this 376 00:24:18,240 --> 00:24:21,080 Speaker 1: whole fitted trend. Yeah, I can imagine that while those 377 00:24:21,160 --> 00:24:25,000 Speaker 1: tent dresses were super comfortable, so easy to get snagged 378 00:24:25,000 --> 00:24:28,600 Speaker 1: on things, you know, Yeah, you don't want to get 379 00:24:28,640 --> 00:24:31,159 Speaker 1: caught in a in a billowy day going through a 380 00:24:31,240 --> 00:24:34,280 Speaker 1: turnstyle like a subway turnstyle on one of those, I 381 00:24:34,280 --> 00:24:36,240 Speaker 1: would be a mess. I'd be late all the time, 382 00:24:36,359 --> 00:24:39,399 Speaker 1: deff breeze, like, who knows what will happen? But the 383 00:24:39,520 --> 00:24:43,720 Speaker 1: question is, O, Caroline, why did it take until the 384 00:24:43,840 --> 00:24:49,719 Speaker 1: nineties nineties for us to start being more okay with 385 00:24:49,800 --> 00:24:55,040 Speaker 1: pregnant women wearing fitted clothes. Well, people were generally skeewed 386 00:24:55,080 --> 00:25:02,399 Speaker 1: out by by pregnancy, by the outward manifestation of swapping fluids. 387 00:25:02,560 --> 00:25:05,400 Speaker 1: Basically um, And of course we need to kick off 388 00:25:05,400 --> 00:25:09,520 Speaker 1: this conversation with another Lane Bryant anecdote like Kristin tis 389 00:25:09,560 --> 00:25:13,520 Speaker 1: too earlier, So Lena and Albert back, We're going back 390 00:25:13,560 --> 00:25:15,760 Speaker 1: to the turn of the twentieth century. They had tried 391 00:25:15,840 --> 00:25:20,359 Speaker 1: to advertise her now popular maternity clothes in newspapers once 392 00:25:20,400 --> 00:25:22,600 Speaker 1: they realize that there was such a demand out there, 393 00:25:23,119 --> 00:25:28,440 Speaker 1: but no one would print the words maternity clothes. Finally, 394 00:25:28,960 --> 00:25:32,480 Speaker 1: in nineteen eleven, they convinced the New York Harold to 395 00:25:32,560 --> 00:25:37,240 Speaker 1: run a single small ad and Bryant sells out of 396 00:25:37,240 --> 00:25:42,000 Speaker 1: her inventory the same day, and she's like, Okay, I 397 00:25:42,040 --> 00:25:44,719 Speaker 1: think there's something to this maternity where and if you 398 00:25:44,760 --> 00:25:47,480 Speaker 1: guys in the newspaper business are not going to take 399 00:25:47,520 --> 00:25:49,960 Speaker 1: my ad money, I'm going to do this on my own. 400 00:25:50,000 --> 00:25:52,520 Speaker 1: And so she starts her own mail order catalog because 401 00:25:52,560 --> 00:25:56,120 Speaker 1: why not. She ends up expanding her business from pregnant 402 00:25:56,160 --> 00:25:58,960 Speaker 1: women to then outfitting women with larger frames in general, 403 00:25:59,240 --> 00:26:03,480 Speaker 1: and by nineteenth venteene her revenue was topping one million dollars. 404 00:26:03,560 --> 00:26:05,560 Speaker 1: And it seems like now we need to circle back 405 00:26:05,600 --> 00:26:10,280 Speaker 1: and do an entire podcast on Lena slash Lane, because 406 00:26:10,400 --> 00:26:13,960 Speaker 1: hers was the first company to mass produce clothes for 407 00:26:14,200 --> 00:26:17,320 Speaker 1: those two markets. Talk about a fashion innovator, Yeah, I 408 00:26:17,320 --> 00:26:19,160 Speaker 1: mean here she is answering a need that just about 409 00:26:19,200 --> 00:26:22,960 Speaker 1: every pregnant woman has to. Oh hey, go outside and 410 00:26:23,040 --> 00:26:25,359 Speaker 1: not be viewed as gross and feel comfortable and feel 411 00:26:25,359 --> 00:26:28,000 Speaker 1: good in my own skin, feel good in my own clothes. 412 00:26:28,440 --> 00:26:31,280 Speaker 1: And it's just funny that, like, it seems like there 413 00:26:31,280 --> 00:26:35,159 Speaker 1: were these cultural hangups on pregnancy and pregnant bodies and 414 00:26:35,240 --> 00:26:40,479 Speaker 1: women's sexuality or lack thereof that we're preventing I guess 415 00:26:40,520 --> 00:26:43,680 Speaker 1: other people from cashing in on this, and that wasn't 416 00:26:43,680 --> 00:26:46,439 Speaker 1: going to stop Lena. She was like, no, people need this. 417 00:26:46,600 --> 00:26:50,480 Speaker 1: I've been pregnant, I've had babies. Women need to have clothes. Well, 418 00:26:50,520 --> 00:26:53,720 Speaker 1: And it wasn't always that way either. If we go 419 00:26:54,200 --> 00:26:59,679 Speaker 1: pre nineteenth century, pregnancy was kind of just pregnancy, all right, 420 00:27:00,040 --> 00:27:03,760 Speaker 1: exchange some fluids, you're getting ready to reproduce again. What 421 00:27:03,800 --> 00:27:05,919 Speaker 1: do you want a whole closet full of maternity clothes 422 00:27:06,040 --> 00:27:08,800 Speaker 1: or something. I mean this was when, of course, as 423 00:27:08,840 --> 00:27:13,560 Speaker 1: we talked about, you were wearing your clothes as you 424 00:27:13,640 --> 00:27:17,760 Speaker 1: always did and would either let out those seams as 425 00:27:17,880 --> 00:27:21,760 Speaker 1: needed or throw an apron over it. But as for 426 00:27:21,880 --> 00:27:26,760 Speaker 1: the nineteenth century itself, these descriptions of quote unquote confinement 427 00:27:27,000 --> 00:27:30,280 Speaker 1: might be a little exaggerated. I mean, women weren't just 428 00:27:30,880 --> 00:27:34,800 Speaker 1: sitting in like a pregnancy hut for nine months awaiting 429 00:27:35,359 --> 00:27:37,840 Speaker 1: the baby to come. They still went about their lives, 430 00:27:37,920 --> 00:27:41,639 Speaker 1: they did their chores, they were social as before. And 431 00:27:41,880 --> 00:27:45,760 Speaker 1: especially to that we have to consider the class implications. 432 00:27:45,880 --> 00:27:49,000 Speaker 1: I mean, working class women would still be working. But 433 00:27:49,080 --> 00:27:53,720 Speaker 1: this also gets to the distinction between women being personally 434 00:27:53,720 --> 00:27:59,600 Speaker 1: self conscious about their bodies and this more cultural imperative 435 00:28:00,040 --> 00:28:08,000 Speaker 1: of confinement, of sheltering the public from pregnancy. Yeah, I mean, 436 00:28:08,160 --> 00:28:12,080 Speaker 1: one woman who expressed a degree of self consciousness was 437 00:28:12,200 --> 00:28:15,800 Speaker 1: Sarah Churchill, who's the Duchess of Marlborough back in seventeen 438 00:28:15,920 --> 00:28:18,919 Speaker 1: thirty five. So she writes a letter to her granddaughter 439 00:28:19,000 --> 00:28:23,399 Speaker 1: explaining her own pregnancy situation, and she says, I remember 440 00:28:23,400 --> 00:28:25,760 Speaker 1: when I was within three months of my reckoning, I 441 00:28:25,760 --> 00:28:28,359 Speaker 1: could never endure any bodice at all, but wore a 442 00:28:28,440 --> 00:28:31,879 Speaker 1: warm waistcoat wrapped around me like a man's and tied 443 00:28:31,920 --> 00:28:34,440 Speaker 1: my petticoats on top of it, and from that time 444 00:28:34,480 --> 00:28:37,040 Speaker 1: and never went abroad but with a long black scarf 445 00:28:37,080 --> 00:28:41,360 Speaker 1: to hide me. I was so prodigious big. So what 446 00:28:41,480 --> 00:28:44,920 Speaker 1: I like about that is here's someone in the eighteenth century, 447 00:28:45,000 --> 00:28:47,880 Speaker 1: kind of early eighteenth century who's saying the same thing 448 00:28:47,920 --> 00:28:51,120 Speaker 1: that women now say of, like, listen, it's not that 449 00:28:51,160 --> 00:28:54,240 Speaker 1: it was so awful. It's just that, like I felt 450 00:28:54,320 --> 00:28:57,320 Speaker 1: so big, and I like none of my clothes fit 451 00:28:57,440 --> 00:28:59,000 Speaker 1: like I wanted them to fit. I just had to 452 00:28:59,040 --> 00:29:01,640 Speaker 1: wrap a scarf around me or like a men's style 453 00:29:01,800 --> 00:29:06,120 Speaker 1: jacket around me to even have clothes to wear. And so, yeah, 454 00:29:06,200 --> 00:29:09,800 Speaker 1: there were these cultural ideas that had been floating around 455 00:29:09,840 --> 00:29:14,480 Speaker 1: for centuries about you know, women's sexuality being scary, the 456 00:29:14,560 --> 00:29:18,880 Speaker 1: womb being the site of a sacred event versus a monstrosity, 457 00:29:19,000 --> 00:29:23,040 Speaker 1: depending on how you viewed the body and bodily functions. 458 00:29:23,440 --> 00:29:26,360 Speaker 1: But there was simply also the issue of like I 459 00:29:26,400 --> 00:29:29,680 Speaker 1: feel big, I feel tired, I feel really self conscious 460 00:29:29,680 --> 00:29:31,959 Speaker 1: because my body doesn't look like it used to, and 461 00:29:32,040 --> 00:29:33,680 Speaker 1: I kind of just want to have a lie down. 462 00:29:34,440 --> 00:29:37,760 Speaker 1: And then, though, you take that layer of self consciousness, 463 00:29:37,760 --> 00:29:41,920 Speaker 1: which is completely understandable, and you add some cultural pressure 464 00:29:41,960 --> 00:29:45,440 Speaker 1: to it, and you get by the mid nineteenth century 465 00:29:46,240 --> 00:29:52,240 Speaker 1: norms and doctor's orders dictating that visibly pregnant women, especially 466 00:29:52,280 --> 00:29:55,080 Speaker 1: the ones who could afford it, because that's you know, 467 00:29:55,400 --> 00:29:58,320 Speaker 1: those are the ones probably having doctor's pavid. It's anyway 468 00:29:59,000 --> 00:30:03,120 Speaker 1: them stay inside. Again, they might be wearing some sort 469 00:30:03,160 --> 00:30:06,160 Speaker 1: of maternity course that if they had to go outside 470 00:30:06,200 --> 00:30:10,160 Speaker 1: for the back and abdominal support, but also to minimize 471 00:30:10,200 --> 00:30:14,920 Speaker 1: that appearance of pregnancy because it was considered a private matter. 472 00:30:15,040 --> 00:30:18,880 Speaker 1: This was something that you and your husband did in 473 00:30:18,920 --> 00:30:22,080 Speaker 1: the privacy of your own drawing room if you were 474 00:30:22,120 --> 00:30:25,680 Speaker 1: really wild. That's right, And this is a different time 475 00:30:25,880 --> 00:30:29,160 Speaker 1: from so you know, looking back at like the sixteenth 476 00:30:29,240 --> 00:30:33,360 Speaker 1: or seventeenth centuries, when a woman's pregnancy was sort of 477 00:30:34,160 --> 00:30:37,240 Speaker 1: her own thing, like a woman's pregnancy wasn't thought of 478 00:30:37,280 --> 00:30:40,080 Speaker 1: as real until the quickening, so to speak, which is 479 00:30:40,120 --> 00:30:44,760 Speaker 1: basically the woman feeling the baby move inside of her um. Now, 480 00:30:44,800 --> 00:30:48,160 Speaker 1: as you're moving into the nineteenth and twentieth centuries, suddenly 481 00:30:48,200 --> 00:30:52,160 Speaker 1: you've got more medical intervention, the baby and the pregnancy 482 00:30:52,240 --> 00:30:54,880 Speaker 1: is more out there. So whereas it used to be 483 00:30:55,240 --> 00:30:59,080 Speaker 1: a private mother only kind of situation that was hidden 484 00:30:59,160 --> 00:31:03,920 Speaker 1: under those apron now more people have a say in 485 00:31:03,960 --> 00:31:06,280 Speaker 1: an opinion and what's going on in your body. And 486 00:31:06,640 --> 00:31:08,640 Speaker 1: even though they have a say in an opinion, they 487 00:31:08,640 --> 00:31:11,280 Speaker 1: also don't want to even be faced with it. Yeah, 488 00:31:11,280 --> 00:31:13,960 Speaker 1: So if you look at novels and advice books of 489 00:31:14,040 --> 00:31:19,760 Speaker 1: that time, they're not directly referring to pregnancy. It's all euphemisms, 490 00:31:20,000 --> 00:31:22,320 Speaker 1: as was still the case when I Love Lucy was 491 00:31:22,400 --> 00:31:25,680 Speaker 1: on the air. Yeah, And in terms of evolving style 492 00:31:26,080 --> 00:31:30,480 Speaker 1: once the course, it comes off as doctors from the 493 00:31:30,560 --> 00:31:35,600 Speaker 1: seventeenth to the twentieth centuries were advising women to do, uh, 494 00:31:35,920 --> 00:31:39,840 Speaker 1: clothes get looser. Women, pregnant women start to adapt and 495 00:31:39,920 --> 00:31:44,200 Speaker 1: wear looser clothes. Laura Tropp, writing in A Womb with 496 00:31:44,280 --> 00:31:47,440 Speaker 1: a View America's growing public interest in pregnancy rights, that 497 00:31:47,680 --> 00:31:50,320 Speaker 1: women in the nineteenth century had to be persuaded to 498 00:31:50,360 --> 00:31:52,400 Speaker 1: wear loose clothing, not because they wanted to show up 499 00:31:52,400 --> 00:31:54,520 Speaker 1: their bellies, but because they did not want to indicate 500 00:31:54,760 --> 00:31:57,880 Speaker 1: in public that they were pregnant at all. And so 501 00:31:57,920 --> 00:32:02,840 Speaker 1: then I mean nineteenth century wearing those buttoned up bodices 502 00:32:02,920 --> 00:32:06,280 Speaker 1: with their dresses. Forward to the early twentieth century, with 503 00:32:06,360 --> 00:32:08,760 Speaker 1: Lane Bryant being like, oh, hey, here's like an accordion 504 00:32:08,840 --> 00:32:12,480 Speaker 1: plete looser dress. We start to see people being like, oh, 505 00:32:12,760 --> 00:32:14,640 Speaker 1: I can kind of let it out. This is great. 506 00:32:15,160 --> 00:32:19,320 Speaker 1: So what does the maternity fashion landscape look like today? 507 00:32:20,040 --> 00:32:22,440 Speaker 1: We'll talk about that, and we come right back from 508 00:32:22,480 --> 00:32:37,520 Speaker 1: a quick break. So what does a maternity fashion landscape 509 00:32:37,600 --> 00:32:41,800 Speaker 1: look like today. Well, things were pretty healthy going into 510 00:32:41,920 --> 00:32:47,320 Speaker 1: the one century. TRP notes that maternity fashion sales jumped 511 00:32:48,800 --> 00:32:51,600 Speaker 1: from two thousand to two thousand five. Yeah, and that 512 00:32:51,640 --> 00:32:54,560 Speaker 1: really picks up where our timeline left off in the nineties. 513 00:32:54,640 --> 00:32:57,720 Speaker 1: We were talking then about how fitted maternity wear was 514 00:32:57,800 --> 00:33:01,120 Speaker 1: coming in and women were clamoring for stuff that wasn't 515 00:33:01,200 --> 00:33:05,000 Speaker 1: just maternity specific brands. That was like, hey, no, I 516 00:33:05,000 --> 00:33:07,800 Speaker 1: I'm just a woman who wants to continue wearing cool clothes, 517 00:33:07,840 --> 00:33:11,680 Speaker 1: like make me awesome clothes. And they began to really 518 00:33:11,720 --> 00:33:15,360 Speaker 1: want to acknowledge their pregnancies and their baby bumps and 519 00:33:15,400 --> 00:33:18,320 Speaker 1: stay fashionable. It's like your mom Kristen with her T 520 00:33:18,400 --> 00:33:21,240 Speaker 1: shirt that you know it's pointing with an arrow to baby. 521 00:33:21,720 --> 00:33:23,760 Speaker 1: A lot of that kind of stuff got really popular 522 00:33:23,800 --> 00:33:26,880 Speaker 1: in the nineties and early two thousand's. You've got more 523 00:33:26,920 --> 00:33:30,800 Speaker 1: pregnant bodies on display more often thanks to celebrity culture 524 00:33:30,880 --> 00:33:35,040 Speaker 1: and the paparazzi and you know, tabloid magazines featuring pregnant women, 525 00:33:35,080 --> 00:33:39,560 Speaker 1: but also women simply remaining at work longer and just 526 00:33:39,640 --> 00:33:42,480 Speaker 1: being outside, not feeling like they have to be constrained 527 00:33:42,520 --> 00:33:45,800 Speaker 1: by these old notions of hiding away when they're pregnant. 528 00:33:46,280 --> 00:33:49,080 Speaker 1: You also get a lot of celebrity maternity clothing lines, 529 00:33:49,120 --> 00:33:52,960 Speaker 1: people like Heidi Klum coming out with big ticket items 530 00:33:53,040 --> 00:33:58,160 Speaker 1: and then more affordable items for pregnant women. And along 531 00:33:58,160 --> 00:33:59,880 Speaker 1: the same lines, you've got a lot of the fast 532 00:34:00,000 --> 00:34:03,120 Speaker 1: fashion brands like a Sis Top Shop and get churning 533 00:34:03,120 --> 00:34:06,680 Speaker 1: out maternity where so that they don't lose their customers 534 00:34:06,920 --> 00:34:10,640 Speaker 1: once they get pregnant. But maternity where is still very 535 00:34:10,760 --> 00:34:15,720 Speaker 1: much a socio economic issue because clearly moms with more 536 00:34:15,760 --> 00:34:20,600 Speaker 1: disposable income can indulge in lots more maternity wear and 537 00:34:20,719 --> 00:34:24,960 Speaker 1: custom or otherwise well made maternity war that might transition 538 00:34:25,520 --> 00:34:29,160 Speaker 1: after baby, because that is something that we do see 539 00:34:29,400 --> 00:34:32,279 Speaker 1: really starting in the nineteen sixties that we mentioned that 540 00:34:32,360 --> 00:34:36,520 Speaker 1: no longer is it this skirt or dress that has 541 00:34:36,560 --> 00:34:40,360 Speaker 1: the buttons that you can expand throughout your trimesters, but 542 00:34:40,800 --> 00:34:44,799 Speaker 1: more of a profit hungry model where it's like, oh, well, 543 00:34:44,840 --> 00:34:48,880 Speaker 1: here's your first trimester wardrobe. Now here's your second trimester. 544 00:34:49,000 --> 00:34:51,799 Speaker 1: Bye bye, bye bye bye, get all of these clothes. 545 00:34:52,360 --> 00:34:56,640 Speaker 1: But now that we are in the teens, is that 546 00:34:56,680 --> 00:35:00,480 Speaker 1: what you call them now? The ot teens um most 547 00:35:00,560 --> 00:35:06,200 Speaker 1: recently the maternity where trend has been no maternity where Yeah, 548 00:35:06,320 --> 00:35:11,880 Speaker 1: so maternity specific stuff seems to be cycling out just 549 00:35:11,920 --> 00:35:14,359 Speaker 1: in terms of fashion, not not in general, not all 550 00:35:14,400 --> 00:35:17,399 Speaker 1: of it. Um. But Women's Where Daily read about this 551 00:35:17,960 --> 00:35:22,160 Speaker 1: back in May and said that fewer department and specialty 552 00:35:22,200 --> 00:35:27,319 Speaker 1: stores were offering maternity specific clothes. Why because you have 553 00:35:27,440 --> 00:35:31,680 Speaker 1: more women shopping their closets, and like they've done throughout history, 554 00:35:31,760 --> 00:35:35,960 Speaker 1: ladies and gentlemen adapting the clothes they already have. So 555 00:35:36,239 --> 00:35:39,520 Speaker 1: one great example of this was Kate Middleton, who had 556 00:35:39,680 --> 00:35:43,759 Speaker 1: such a public pregnancy and everyone's eyes were glued on 557 00:35:43,880 --> 00:35:48,480 Speaker 1: her fashion choices during her pregnancy too, because she notably 558 00:35:48,480 --> 00:35:53,160 Speaker 1: wore very few actual maternity clothes. She wore a lot 559 00:35:53,200 --> 00:35:56,799 Speaker 1: of the same kind of stuff, but she was wearing beforehand. Um. 560 00:35:56,840 --> 00:35:59,799 Speaker 1: And it was a similar pattern that we saw with 561 00:36:00,040 --> 00:36:03,840 Speaker 1: their celebrities. And she might have a couple of maternity 562 00:36:03,920 --> 00:36:09,040 Speaker 1: pieces that she would then just pair with non maternity clothes. Yeah. 563 00:36:09,040 --> 00:36:12,280 Speaker 1: And and the magazine also talked to a designer, Georgina Chapman, 564 00:36:12,280 --> 00:36:14,440 Speaker 1: who said that she sees a lot of her clients 565 00:36:14,480 --> 00:36:16,880 Speaker 1: just buying a size or two up and then altering 566 00:36:16,920 --> 00:36:20,560 Speaker 1: the clothes to fit. While others shell out bunches of 567 00:36:20,600 --> 00:36:24,759 Speaker 1: money to have things custom made, and I'm just thinking, like, oh, 568 00:36:25,040 --> 00:36:27,360 Speaker 1: that must be nice, because not everybody can afford the 569 00:36:27,400 --> 00:36:31,600 Speaker 1: whole like custom maternity where thing, and wait what not 570 00:36:31,719 --> 00:36:35,840 Speaker 1: everyone can afford that? But who's your seem stress? This 571 00:36:36,000 --> 00:36:38,799 Speaker 1: I mean talking about harkening bag. This goes directly back 572 00:36:38,840 --> 00:36:40,680 Speaker 1: to what we talked about near the top of the 573 00:36:40,680 --> 00:36:44,480 Speaker 1: podcast when we mentioned women in the mid nineteenth century, 574 00:36:45,000 --> 00:36:49,160 Speaker 1: the upper class women wearing the custom made button nut 575 00:36:49,239 --> 00:36:52,880 Speaker 1: fitted bodice to indicate, yes, I'm pregnant. Yes, this is 576 00:36:53,000 --> 00:36:55,799 Speaker 1: kind of maternity where but don't look at me, my 577 00:36:55,800 --> 00:36:59,360 Speaker 1: my bumps being hidden, versus the less well off women 578 00:36:59,360 --> 00:37:04,160 Speaker 1: who were still just adapting their regular wardrobe, which is 579 00:37:04,239 --> 00:37:06,720 Speaker 1: more the fashion today. I mean, this is coming from 580 00:37:07,000 --> 00:37:10,720 Speaker 1: a fashion director at Bloomingdale's who said they've stopped carrying 581 00:37:10,800 --> 00:37:16,000 Speaker 1: maternity wear because women again are are still shopping kind 582 00:37:16,000 --> 00:37:20,000 Speaker 1: of their own closets and also just shopping regular Bloomingdale's 583 00:37:20,200 --> 00:37:24,480 Speaker 1: and buying things like wrap dresses, leggings, long t shirts, 584 00:37:24,920 --> 00:37:30,560 Speaker 1: structured blazers, and just wearing their husband or boyfriend's jeans adorable, 585 00:37:31,160 --> 00:37:33,480 Speaker 1: which I mean, I'm like that. I think I have 586 00:37:33,520 --> 00:37:38,960 Speaker 1: a maternity wardrobe right now, perfect Your overalls will fit 587 00:37:39,000 --> 00:37:44,000 Speaker 1: perfectly in with that. It's true, I'm planning for some future. 588 00:37:44,160 --> 00:37:48,799 Speaker 1: I don't know who's Thanksgiving. Maybe it's fine. Um. They 589 00:37:48,800 --> 00:37:52,000 Speaker 1: also cite Herod's, which has a couple of maternity brands, 590 00:37:52,200 --> 00:37:54,799 Speaker 1: specific brands that have done really well, but they were 591 00:37:54,840 --> 00:37:59,759 Speaker 1: mostly talking just pregnancy appropriate, non maternity wear. Herod's also 592 00:37:59,880 --> 00:38:03,000 Speaker 1: was offering a service where you can get your designer 593 00:38:03,120 --> 00:38:07,120 Speaker 1: genes customized with your own belly band. So still just 594 00:38:07,320 --> 00:38:10,640 Speaker 1: lots and lots of expensive custom stuff. And this reflects 595 00:38:11,200 --> 00:38:14,560 Speaker 1: changes in fashion, but also two changes in how we 596 00:38:14,600 --> 00:38:19,240 Speaker 1: are approaching pregnancy. Um. The whole eating for to model 597 00:38:19,440 --> 00:38:23,040 Speaker 1: has fallen by the wayside. Exercise is not as off 598 00:38:23,080 --> 00:38:27,239 Speaker 1: limits as it used to be UM, And pregnancy is 599 00:38:27,480 --> 00:38:32,359 Speaker 1: seen more as another phase of life. Yeah. And so 600 00:38:32,440 --> 00:38:35,719 Speaker 1: it makes sense that so much of your image that 601 00:38:35,800 --> 00:38:39,799 Speaker 1: you project to the world while you're pregnant has a 602 00:38:39,840 --> 00:38:42,440 Speaker 1: lot to do with your identity, whether it's maintaining it 603 00:38:42,800 --> 00:38:45,920 Speaker 1: or forming a new one. Uh. Georgina Chapman, the designer 604 00:38:46,000 --> 00:38:48,440 Speaker 1: we cited, said, I think it's important to stay true 605 00:38:48,480 --> 00:38:51,960 Speaker 1: to your personal style even while your body is changing 606 00:38:51,960 --> 00:38:54,520 Speaker 1: and this is this is an attitude that you hear 607 00:38:54,560 --> 00:38:58,680 Speaker 1: a lot nowadays, especially in any sort of maternity where 608 00:38:58,960 --> 00:39:01,920 Speaker 1: article it's fast and is all about identity these days, 609 00:39:01,960 --> 00:39:06,120 Speaker 1: and pregnancy where is no different and styles today really 610 00:39:06,160 --> 00:39:09,720 Speaker 1: do reflect that attitude of pregnancy being just another normal 611 00:39:09,760 --> 00:39:11,799 Speaker 1: phase of a woman's life. And this is something that 612 00:39:11,800 --> 00:39:14,480 Speaker 1: that author Randy Hutterer Epstein wrote about in her book. 613 00:39:14,520 --> 00:39:17,280 Speaker 1: She said, you can go on being yourself, which includes 614 00:39:17,320 --> 00:39:19,799 Speaker 1: maintaining your fashion sense, whatever it is, while you have 615 00:39:19,920 --> 00:39:22,720 Speaker 1: your baby. It doesn't mean striving to fit into skinny 616 00:39:22,760 --> 00:39:26,080 Speaker 1: jeans for six months, but maintaining your identity as we 617 00:39:26,200 --> 00:39:29,120 Speaker 1: all know. She says, fashion is a way to express 618 00:39:29,160 --> 00:39:33,080 Speaker 1: your identity and sense of self, and that is something 619 00:39:33,480 --> 00:39:39,600 Speaker 1: that research on how pregnant women dress themselves and feel 620 00:39:39,680 --> 00:39:45,120 Speaker 1: about their maternity wardrobe reflect. So there was a study 621 00:39:45,360 --> 00:39:49,040 Speaker 1: from two thousand fourteen in the journal Clothing and Textiles 622 00:39:49,120 --> 00:39:53,000 Speaker 1: Research that emphasized how for a lot of women today, 623 00:39:53,000 --> 00:39:57,760 Speaker 1: it's not about camouflage. It's trying to match that inward 624 00:39:58,080 --> 00:40:03,160 Speaker 1: self and style with your outward pregnant self. Um and 625 00:40:03,160 --> 00:40:06,440 Speaker 1: the researchers interviewed women and their second and third trimesters 626 00:40:06,760 --> 00:40:10,840 Speaker 1: about their body shape and satisfaction, and they found that 627 00:40:10,920 --> 00:40:16,799 Speaker 1: women war maternity clothes mainly for comfort and assurance. Not surprisingly, 628 00:40:16,840 --> 00:40:18,520 Speaker 1: it wasn't a thing of trying to pretend that they 629 00:40:18,560 --> 00:40:20,120 Speaker 1: weren't pregnant. I was just like, no, I think I 630 00:40:20,160 --> 00:40:23,080 Speaker 1: really want to feel comfortable in my clothes. Yeah. And 631 00:40:23,120 --> 00:40:25,200 Speaker 1: the authors wrote that pregnant women are likely to be 632 00:40:25,280 --> 00:40:29,000 Speaker 1: satisfied with their pregnant body, and their body image is 633 00:40:29,080 --> 00:40:31,640 Speaker 1: a determinant of how they end up managing their physical 634 00:40:31,680 --> 00:40:37,240 Speaker 1: appearance and self presentation. So how does maternity wear shape 635 00:40:37,280 --> 00:40:40,120 Speaker 1: self image and identity during pregnancy? This is a question 636 00:40:40,200 --> 00:40:43,719 Speaker 1: that researchers in the Journal of Consumer Culture looked at 637 00:40:43,760 --> 00:40:48,239 Speaker 1: in twenty thirteen. They studied consumption among women who were 638 00:40:48,280 --> 00:40:52,960 Speaker 1: in that transitional phase of pregnancy and looked at their 639 00:40:53,000 --> 00:40:57,640 Speaker 1: experiences of bodily controlled changing and affecting identity, and they 640 00:40:57,640 --> 00:41:01,879 Speaker 1: found that three themes emerge. One of those was that 641 00:41:02,040 --> 00:41:06,920 Speaker 1: maternity clothes, both the buying and the wearing, disrupt the 642 00:41:06,960 --> 00:41:10,520 Speaker 1: woman I am most of the time, identity or narrative. 643 00:41:10,920 --> 00:41:15,800 Speaker 1: That wearing these clothes basically changes women's usual way of 644 00:41:15,840 --> 00:41:20,360 Speaker 1: how they satisfactorily express who they are through their clothes. 645 00:41:21,239 --> 00:41:24,880 Speaker 1: And there were three layers to that. They kind of 646 00:41:24,960 --> 00:41:29,760 Speaker 1: disrupted that woman I am most of the time identity, 647 00:41:29,840 --> 00:41:34,040 Speaker 1: and it was thrifty nous the image of what pregnancy 648 00:41:34,320 --> 00:41:37,560 Speaker 1: looks like because of the clothes that you're wearing or 649 00:41:37,640 --> 00:41:40,440 Speaker 1: having to wear, and also your body shape, which you 650 00:41:40,440 --> 00:41:43,680 Speaker 1: don't really have a ton of control over during that time, 651 00:41:43,719 --> 00:41:46,120 Speaker 1: and that led to a lot of frustration and ambivalence 652 00:41:46,160 --> 00:41:48,600 Speaker 1: for a lot of these women. And that thriftiness angle 653 00:41:48,920 --> 00:41:53,200 Speaker 1: jumped out to me because it seemed to capture more 654 00:41:53,320 --> 00:41:58,600 Speaker 1: of a real world experience of maternity clothes versus the 655 00:41:58,640 --> 00:42:01,600 Speaker 1: Bloomingdale's fashioned or rector who is dealing, you know, with 656 00:42:01,640 --> 00:42:03,479 Speaker 1: women who can just go and buy some J brand 657 00:42:03,560 --> 00:42:06,640 Speaker 1: leggings and call it a day. Um. But in these interviews, 658 00:42:06,680 --> 00:42:08,680 Speaker 1: they were talking to women who didn't have a lot 659 00:42:08,680 --> 00:42:10,640 Speaker 1: of money to go and buy a lot of new 660 00:42:10,680 --> 00:42:13,680 Speaker 1: clothes for themselves, and would get maternity hand me downs 661 00:42:13,760 --> 00:42:17,720 Speaker 1: from family members or friends and sometimes just felt stuck 662 00:42:17,840 --> 00:42:22,839 Speaker 1: wearing the clothes that they were given the only things 663 00:42:22,840 --> 00:42:25,439 Speaker 1: that they could really afford. And there was one woman 664 00:42:25,480 --> 00:42:27,840 Speaker 1: they were talking to who was saying that there was 665 00:42:27,880 --> 00:42:33,480 Speaker 1: some orange floral dress that she had been given and 666 00:42:33,520 --> 00:42:34,920 Speaker 1: she wore it out one day and just made her 667 00:42:34,960 --> 00:42:37,000 Speaker 1: feel awful because it was nothing she would ever pick 668 00:42:37,000 --> 00:42:40,239 Speaker 1: out for herself. But it's not like she could go 669 00:42:40,560 --> 00:42:45,120 Speaker 1: and have some kind of, you know, maternity magical makeover either, 670 00:42:45,840 --> 00:42:49,120 Speaker 1: And I could. I could totally. I mean I can't 671 00:42:49,160 --> 00:42:53,480 Speaker 1: directly relate to it, but I can understand how it's 672 00:42:53,680 --> 00:42:58,319 Speaker 1: layers of feeling out of control of the image you're 673 00:42:58,480 --> 00:43:01,880 Speaker 1: presenting to the world old and also to having your 674 00:43:01,880 --> 00:43:06,040 Speaker 1: brain flooded with pregnancy hormones while this is going on. Yeah, 675 00:43:06,080 --> 00:43:08,920 Speaker 1: and so that ties into that other layer that you 676 00:43:08,960 --> 00:43:13,480 Speaker 1: were talking about of how the image of what pregnancy 677 00:43:13,640 --> 00:43:16,839 Speaker 1: looks like has changed thanks to seeing a lot of celebrities. 678 00:43:16,880 --> 00:43:19,440 Speaker 1: Because on the one hand, oh, well, I have more 679 00:43:19,480 --> 00:43:21,960 Speaker 1: options now I don't have to hide my bump. I 680 00:43:22,000 --> 00:43:24,719 Speaker 1: can dress it and and not be afraid of being 681 00:43:24,760 --> 00:43:27,600 Speaker 1: cute or sexy or really feminine or whatever. Um. But 682 00:43:27,680 --> 00:43:30,520 Speaker 1: on the other hand, like, oh god, I have to 683 00:43:30,640 --> 00:43:34,560 Speaker 1: look cute or sexy or super feminine. Like there's there's 684 00:43:34,600 --> 00:43:36,959 Speaker 1: a lot of pressures from both sides when it comes 685 00:43:37,000 --> 00:43:41,040 Speaker 1: to like, oh, fashion during pregnancy is like a big thing. 686 00:43:41,080 --> 00:43:43,040 Speaker 1: Now I really have to focus on it and spend 687 00:43:43,040 --> 00:43:47,040 Speaker 1: money on it, just like getting dressed every day for 688 00:43:47,080 --> 00:43:50,600 Speaker 1: a lot of women. Yeah. Yeah, well, so another thing 689 00:43:50,880 --> 00:43:55,640 Speaker 1: that the researchers found in terms of maternity where is 690 00:43:55,680 --> 00:43:59,319 Speaker 1: that buying and wearing these clothes affirms the identity of 691 00:43:59,360 --> 00:44:01,400 Speaker 1: pregnant and a spectant mother. And this is something we 692 00:44:01,480 --> 00:44:05,160 Speaker 1: heard about from listeners after our Baby Weight Loss Race episode. 693 00:44:05,640 --> 00:44:10,160 Speaker 1: It's the idea that once women start showing, they can 694 00:44:10,239 --> 00:44:13,640 Speaker 1: finally and they've told people that they're pregnant, they can 695 00:44:13,640 --> 00:44:16,719 Speaker 1: finally confirm through their clothes that yes, I am pregnant. 696 00:44:16,719 --> 00:44:19,760 Speaker 1: This is not just a burrito. Uh. And it's related 697 00:44:19,800 --> 00:44:22,759 Speaker 1: to those fears of being perceived as fat and out 698 00:44:22,760 --> 00:44:25,760 Speaker 1: of control that no, I'm embracing the bump. I'm really pregnant. 699 00:44:26,000 --> 00:44:28,520 Speaker 1: Please don't think I'm ugly and fat and out of 700 00:44:28,520 --> 00:44:31,040 Speaker 1: control of my body. So it's and we did have 701 00:44:31,320 --> 00:44:34,560 Speaker 1: at least a couple of listeners right in and say like, 702 00:44:34,640 --> 00:44:38,440 Speaker 1: I was so relieved to finally confirm my pregnancy and 703 00:44:38,480 --> 00:44:41,239 Speaker 1: wear maternity clothes, so people weren't looking at me like 704 00:44:41,280 --> 00:44:43,840 Speaker 1: I was just a tired slobed. Oh that's so so 705 00:44:43,920 --> 00:44:47,440 Speaker 1: much about our culture. Yeah, there is even a pressure 706 00:44:47,520 --> 00:44:51,160 Speaker 1: valve that can be released in this regard um. And 707 00:44:51,160 --> 00:44:55,680 Speaker 1: then finally we have the women who use pregnancy fashion 708 00:44:55,760 --> 00:44:59,520 Speaker 1: to maintain their woman I am most of the time, 709 00:44:59,800 --> 00:45:03,920 Speaker 1: I identity, and these are women who exert effort to 710 00:45:04,160 --> 00:45:08,520 Speaker 1: present a consistent image and sense of self, whether that's fashion, 711 00:45:08,640 --> 00:45:12,760 Speaker 1: sex appeal, or youth. And for this group of women, 712 00:45:13,280 --> 00:45:17,440 Speaker 1: they were more of the old school de emphasizing the 713 00:45:17,480 --> 00:45:21,120 Speaker 1: pregnancy hey look at my legs instead uh, line of 714 00:45:21,239 --> 00:45:24,880 Speaker 1: thinking yeah. They were experiencing all these mixed feelings about 715 00:45:25,080 --> 00:45:28,759 Speaker 1: so many things. Changing your body is changing, your relationship 716 00:45:28,800 --> 00:45:31,680 Speaker 1: with your partners, probably about to change your freedom, and 717 00:45:31,760 --> 00:45:34,200 Speaker 1: like what you do with your time is changing, And 718 00:45:34,239 --> 00:45:37,399 Speaker 1: so they're buying clothes that are like, oh, well, this 719 00:45:37,480 --> 00:45:40,520 Speaker 1: is this is purely a continuation I wore leggings before, 720 00:45:40,640 --> 00:45:42,719 Speaker 1: or I wore stretchy jeans before, I'm just going to 721 00:45:42,719 --> 00:45:44,799 Speaker 1: continue doing this, where I wore all black before, I'm 722 00:45:44,840 --> 00:45:47,920 Speaker 1: going to keep doing that. And this was particularly important 723 00:45:47,920 --> 00:45:52,279 Speaker 1: when it came to the professional arena. Not surprisingly, a 724 00:45:52,320 --> 00:45:54,480 Speaker 1: lot of women that were interviewed in the study, we're 725 00:45:54,520 --> 00:45:58,840 Speaker 1: trying to counteract people noticing the belly before they noticed 726 00:45:58,880 --> 00:46:01,440 Speaker 1: anything else and just stay wearing at it in meetings, 727 00:46:01,440 --> 00:46:06,560 Speaker 1: and one woman said, which totally hearkens back to history. 728 00:46:07,120 --> 00:46:10,120 Speaker 1: Being pregnant is like the adult Hicky. It's the ultimate 729 00:46:10,200 --> 00:46:14,600 Speaker 1: stamp of we've been having sex. And it's funny that 730 00:46:14,600 --> 00:46:17,799 Speaker 1: that's the case, because to me, pregnancy is not the 731 00:46:17,840 --> 00:46:20,680 Speaker 1: ultimate stamp of we've been having sex, but rather, oh, 732 00:46:20,760 --> 00:46:26,080 Speaker 1: someone went off birth control, which is I guess, oh 733 00:46:26,120 --> 00:46:29,680 Speaker 1: so millennial of me. But it's not like, as far 734 00:46:29,719 --> 00:46:33,680 Speaker 1: as we've come in terms of our acceptance of pregnancy 735 00:46:33,719 --> 00:46:37,520 Speaker 1: and public of celebrities being proud of their baby bumps, 736 00:46:37,840 --> 00:46:41,279 Speaker 1: non celebrities being proud of their baby bumps, that we 737 00:46:41,880 --> 00:46:45,000 Speaker 1: live now in a society where women aren't still judged 738 00:46:45,040 --> 00:46:50,520 Speaker 1: for their maternity fashion choices. If anything, it's there's even 739 00:46:50,680 --> 00:46:55,480 Speaker 1: more pressure or at least more opportunity for people to 740 00:46:55,640 --> 00:46:59,600 Speaker 1: express their displeasure at what you're wearing via social media. 741 00:46:59,640 --> 00:47:01,120 Speaker 1: That's gonna I was gonna say, are you talking about 742 00:47:01,120 --> 00:47:04,720 Speaker 1: the internet. Yeah, well yeah. We saw back in April 743 00:47:06,239 --> 00:47:12,520 Speaker 1: Canadian meteorologist Christie Gordon receiving hate male for wearing a 744 00:47:12,560 --> 00:47:16,440 Speaker 1: form fitting dress while pregnant. People wrote in to tell 745 00:47:16,520 --> 00:47:20,640 Speaker 1: her mainly the following three things. One stop showing off, 746 00:47:20,920 --> 00:47:25,799 Speaker 1: which are you kidding me? Two buy decent clothes, and 747 00:47:26,000 --> 00:47:31,600 Speaker 1: three have respect for your unborn child. Oh Caroline. These 748 00:47:31,640 --> 00:47:38,719 Speaker 1: stories of local newscasters and meteorologists being almost pregnancy shamed, 749 00:47:39,120 --> 00:47:43,520 Speaker 1: uh for you know, appearing pregnant and dressed with clothes 750 00:47:43,600 --> 00:47:49,319 Speaker 1: on on camera pop up like every six weeks. It's constant. 751 00:47:49,480 --> 00:47:54,239 Speaker 1: It's crazy making um because in a in a society 752 00:47:54,280 --> 00:47:58,920 Speaker 1: that is so pro natal and so pro family, I 753 00:47:59,360 --> 00:48:02,920 Speaker 1: don't under stand the yelling at at women for just 754 00:48:03,120 --> 00:48:06,680 Speaker 1: being out of the house in public while pregnant. I mean, 755 00:48:06,680 --> 00:48:09,239 Speaker 1: this is something. This is the contradictory message that goes 756 00:48:09,239 --> 00:48:12,080 Speaker 1: back to the freaking seventeenth century when it's like, we 757 00:48:12,120 --> 00:48:16,040 Speaker 1: want women to be fruitful and reproduce and carry a 758 00:48:16,160 --> 00:48:19,360 Speaker 1: child in their womb, but the womb is a site 759 00:48:19,360 --> 00:48:24,480 Speaker 1: of disease and dirtiness and filth and possible like monstrous 760 00:48:24,719 --> 00:48:29,480 Speaker 1: reproductions of whatever superstition they had. And now we see 761 00:48:29,560 --> 00:48:31,799 Speaker 1: we're in the twenty first century and people are still like, 762 00:48:32,160 --> 00:48:34,000 Speaker 1: you are a woman, so you need to go home 763 00:48:34,040 --> 00:48:37,399 Speaker 1: and have a baby, But we're yelling at women who 764 00:48:37,480 --> 00:48:41,560 Speaker 1: are having babies just while being out in public. Yeah, 765 00:48:41,600 --> 00:48:47,360 Speaker 1: this all reflects that fine line that that maternal public presentation, 766 00:48:48,120 --> 00:48:50,680 Speaker 1: uh presents that we talked about a lot in our 767 00:48:50,760 --> 00:48:54,360 Speaker 1: celebrity baby Bump two part or earlier this year, in 768 00:48:55,160 --> 00:48:59,880 Speaker 1: people simultaneously wanting you to stay a pretty lady but 769 00:49:00,080 --> 00:49:04,560 Speaker 1: also stay modest, and I mean, there's there's just very 770 00:49:04,600 --> 00:49:09,160 Speaker 1: little room to deviate from what the so called appropriate 771 00:49:09,880 --> 00:49:13,279 Speaker 1: maternity look is because on the one hand, you do 772 00:49:13,480 --> 00:49:19,680 Speaker 1: have tabloids praising celebrities who are very fit and they're 773 00:49:19,800 --> 00:49:23,000 Speaker 1: very pregnant and they're in bikinis. But then on the 774 00:49:23,040 --> 00:49:27,439 Speaker 1: other hand, you have you know, Joe Schmo emailing meteorologist 775 00:49:27,520 --> 00:49:31,240 Speaker 1: Christie Gordon and calling her a whale who's showing off 776 00:49:31,520 --> 00:49:35,480 Speaker 1: showing off what I'm not entirely sure, but there definitely 777 00:49:35,520 --> 00:49:38,239 Speaker 1: does not seem to be any kind of consensus on 778 00:49:39,320 --> 00:49:43,400 Speaker 1: what is okay for women to look like across the board, 779 00:49:43,960 --> 00:49:46,880 Speaker 1: because everybody has an opinion. Everyone does have an opinion. 780 00:49:47,040 --> 00:49:51,680 Speaker 1: I mean, if anything, I personally, speaking of opinions, I 781 00:49:51,719 --> 00:49:55,160 Speaker 1: got a little opinion. I think that it's it's great 782 00:49:55,320 --> 00:49:58,680 Speaker 1: that women have more freedom and flexibility than ever before 783 00:49:58,760 --> 00:50:03,120 Speaker 1: to shop their own closets and have their personal style 784 00:50:03,200 --> 00:50:08,319 Speaker 1: still reflected throughout their pregnancy. Um if they also have 785 00:50:08,520 --> 00:50:13,239 Speaker 1: the financial resources to do that too. Um, but it's 786 00:50:13,680 --> 00:50:18,759 Speaker 1: not a one size fits all issue, Caroline, Oh No. 787 00:50:19,000 --> 00:50:21,920 Speaker 1: And it seems like over the course of the history 788 00:50:21,960 --> 00:50:24,760 Speaker 1: that we've just covered, it's been nothing but a push 789 00:50:24,800 --> 00:50:30,319 Speaker 1: and pull between that like modest mother who stays at 790 00:50:30,320 --> 00:50:33,800 Speaker 1: home and is nurturing in a sexual and like the 791 00:50:33,800 --> 00:50:38,000 Speaker 1: the expectation, like you said, of still remaining pretty and 792 00:50:38,120 --> 00:50:41,960 Speaker 1: sexy and feminine with your choice of clothes, because you 793 00:50:41,960 --> 00:50:46,640 Speaker 1: would think that for that nine month window, pregnant people 794 00:50:47,200 --> 00:50:50,200 Speaker 1: could get a break, but that is not the case. 795 00:50:50,400 --> 00:50:55,759 Speaker 1: Now we're still we're still looking at uh pregnancy as 796 00:50:55,800 --> 00:51:00,719 Speaker 1: a time when it's okay to tell people what to 797 00:51:00,800 --> 00:51:04,360 Speaker 1: do with their bodies. And I'm also really curious to 798 00:51:04,440 --> 00:51:07,640 Speaker 1: hear from listeners who have been pregnant and had to 799 00:51:07,680 --> 00:51:09,440 Speaker 1: do the whole what am I going to wear from 800 00:51:09,440 --> 00:51:16,000 Speaker 1: my maternity look thing about the the experience of dressing yourself, 801 00:51:16,040 --> 00:51:19,200 Speaker 1: because anecdotally, I know that looking cute on the outside 802 00:51:19,239 --> 00:51:24,160 Speaker 1: is a pregnant person isn't necessarily what it feels like 803 00:51:24,400 --> 00:51:27,879 Speaker 1: on the inside. That you might be wearing a really 804 00:51:27,920 --> 00:51:32,680 Speaker 1: cute outfit but still feel detached from your body and 805 00:51:32,719 --> 00:51:37,680 Speaker 1: from your non pregnant sense of style. Yes, doesn't help 806 00:51:37,719 --> 00:51:40,120 Speaker 1: that you've got like the entire world looking at you 807 00:51:40,200 --> 00:51:42,839 Speaker 1: and forming opinions on you based on what you look. 808 00:51:42,960 --> 00:51:45,799 Speaker 1: Well in your body just feeling different than it ever 809 00:51:45,880 --> 00:51:51,240 Speaker 1: has before. Thanks a lot, baby, So with that though, 810 00:51:52,000 --> 00:51:57,560 Speaker 1: so curious to hear everyone's thoughts and experiences with this 811 00:51:57,880 --> 00:52:00,600 Speaker 1: mom stuff at house stuffworks dot Com is the place 812 00:52:00,640 --> 00:52:03,359 Speaker 1: you can send all your maternity where letters. You can 813 00:52:03,360 --> 00:52:07,280 Speaker 1: also tweet us at mom Stuff podcast or messages on Facebook. 814 00:52:07,280 --> 00:52:09,160 Speaker 1: And we've got a couple of messages to share with 815 00:52:09,239 --> 00:52:17,840 Speaker 1: you right now. I have a letter here from Laura 816 00:52:18,000 --> 00:52:21,640 Speaker 1: about our anthropology episodes. She says, I'm a student at 817 00:52:21,680 --> 00:52:26,320 Speaker 1: Columbia University studying biological anthropology. I found the discussions of 818 00:52:26,360 --> 00:52:30,600 Speaker 1: anthropology often do not include biological anthropology and their discussions 819 00:52:30,640 --> 00:52:33,080 Speaker 1: in part, I think because it has a very different 820 00:52:33,120 --> 00:52:36,440 Speaker 1: feel to it compared to cultural or historical anthropology and 821 00:52:36,520 --> 00:52:40,080 Speaker 1: even archaeology. Columbia University takes a lot of pride in 822 00:52:40,120 --> 00:52:44,200 Speaker 1: its famous cultural anthropologists, particularly Margaret Meade herself, so I'm 823 00:52:44,280 --> 00:52:47,920 Speaker 1: unsure if this distinct separation of biological anthropology from the 824 00:52:47,960 --> 00:52:51,200 Speaker 1: others is a result of Columbia's own bent or also 825 00:52:51,280 --> 00:52:55,520 Speaker 1: from this tonal difference. However, biological anthropology is filled with 826 00:52:55,560 --> 00:52:59,359 Speaker 1: its own well known women, including paleo anthropologist Mary Leaky, 827 00:52:59,400 --> 00:53:02,879 Speaker 1: famed prime pathologist Jane Goodall, and Diane Fossey, and even 828 00:53:02,960 --> 00:53:07,160 Speaker 1: the Hamdan Fossil Lucy. My major does consist mostly of women, 829 00:53:07,160 --> 00:53:08,960 Speaker 1: but also I've noticed that there are quite a few 830 00:53:08,960 --> 00:53:11,239 Speaker 1: gay men as well. In fact, a friend of mine 831 00:53:11,239 --> 00:53:13,600 Speaker 1: often jokes that there's no one in my major who 832 00:53:13,760 --> 00:53:16,800 Speaker 1: isn't attracted to men. Gay men may be attracted to 833 00:53:16,800 --> 00:53:19,880 Speaker 1: anthropology because there isn't a lot of masculine posturing, and 834 00:53:19,880 --> 00:53:23,719 Speaker 1: because the feminist aspects of anthropology also touch upon queerness 835 00:53:23,719 --> 00:53:27,440 Speaker 1: across cultures and history. I love the podcast. It's definitely 836 00:53:27,520 --> 00:53:29,440 Speaker 1: kept me saying on my long commute and during my 837 00:53:29,520 --> 00:53:31,560 Speaker 1: busy work this summer, and I always jump at the 838 00:53:31,600 --> 00:53:34,640 Speaker 1: chance to listen to your new episodes. Well, thank you, Laura, 839 00:53:34,680 --> 00:53:38,000 Speaker 1: We're glad to have you, and I have a feminist 840 00:53:38,080 --> 00:53:41,799 Speaker 1: anthropology letter to read from Jennifer, who writes, I love 841 00:53:41,840 --> 00:53:45,759 Speaker 1: your podcast, and I was so excited for the Anthropology podcast. 842 00:53:46,120 --> 00:53:48,439 Speaker 1: I was especially pleased that you brought up a net 843 00:53:48,440 --> 00:53:52,160 Speaker 1: Wiener's research on the troe Brianders, the importance of women 844 00:53:52,239 --> 00:53:56,400 Speaker 1: and women's soft wealth, the yam gardens and banana leaf skirts, 845 00:53:56,880 --> 00:53:59,640 Speaker 1: and what is considered a patriarchal society was one of 846 00:53:59,680 --> 00:54:03,600 Speaker 1: my favorite things I studied in anthropology classes. I had 847 00:54:03,640 --> 00:54:06,080 Speaker 1: to laugh though, because of the joking you were doing 848 00:54:06,120 --> 00:54:09,719 Speaker 1: about it all being tied to menstruation, because the importance 849 00:54:09,719 --> 00:54:13,560 Speaker 1: of women and their matrilineal lines in the Trobriand culture 850 00:54:13,960 --> 00:54:17,680 Speaker 1: is tied to that lovely crimson wave. According to their 851 00:54:17,719 --> 00:54:20,960 Speaker 1: cultural beliefs, women become pregnant when the spirit of her 852 00:54:21,000 --> 00:54:25,520 Speaker 1: ancestors enters her and mixes with her menstrual blood. Men 853 00:54:25,640 --> 00:54:30,399 Speaker 1: merely help open the pathway into her. So see, it 854 00:54:30,480 --> 00:54:34,040 Speaker 1: does all come back to the same thing. Thanks for 855 00:54:34,080 --> 00:54:38,920 Speaker 1: the excellent podcasting, and thank you Jennifer for that insight, 856 00:54:39,520 --> 00:54:42,120 Speaker 1: and thank you everyone who's written into us. Mom Stuff 857 00:54:42,120 --> 00:54:44,800 Speaker 1: at how Stuffworks dot Com is our email address and 858 00:54:44,880 --> 00:54:46,680 Speaker 1: for links to all of our social media as well 859 00:54:46,719 --> 00:54:49,480 Speaker 1: as all of our blogs, videos, and podcast including this 860 00:54:49,520 --> 00:54:51,480 Speaker 1: one with links to all of our sources so you 861 00:54:51,520 --> 00:54:54,760 Speaker 1: can learn more about the history of maternity wear. Head 862 00:54:54,760 --> 00:55:02,600 Speaker 1: on over to stuff Mom Never Told You dot com 863 00:55:02,600 --> 00:55:05,120 Speaker 1: for more on this and thousands of other topics. Does it, 864 00:55:05,200 --> 00:55:13,719 Speaker 1: how stuff works, dot com