WEBVTT - How America Has Marketed College

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<v Speaker 1>An illegal alien from Guatemala charged with raping a child

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<v Speaker 1>in Massachusetts. An MS thirteen gang member from Al Salvador

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<v Speaker 1>accused of murdering a Texas man of Venezuelan charged with

0:00:11.920 --> 0:00:15.840
<v Speaker 1>filming and selling child pornography in Michigan. These are just

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<v Speaker 1>some of the heinous migrant criminals caught because of President

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<v Speaker 1>Donald J. Trump's leadership. I'm Christy nom the United States

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<v Speaker 1>Secretary of Homeland Security. Under President Trump, attempted illegal border

0:00:28.160 --> 0:00:31.680
<v Speaker 1>crossings are at the lowest levels ever recorded, and over

0:00:31.760 --> 0:00:34.960
<v Speaker 1>one hundred thousand illegal aliens have been arrested. If you

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<v Speaker 1>are here illegally your next you will be fined nearly

0:00:39.000 --> 0:00:43.000
<v Speaker 1>one thousand dollars a day, imprisoned, and deported. You will

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<v Speaker 1>never return. But if you register using our CBP home

0:00:46.720 --> 0:00:50.120
<v Speaker 1>app and leave now, you could be allowed to return legally.

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<v Speaker 1>Do what's right. Leave now. Under President Trump, America's laws,

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<v Speaker 1>border and families will be protected.

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<v Speaker 2>Sponsored by the United States Department of Homeland Security. What

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<v Speaker 2>college are you going to?

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<v Speaker 3>I haven't got my financial package from Duke yet, but

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<v Speaker 3>Duke is my passion.

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<v Speaker 2>Why is Duke your dream school? I've been to the campus,

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<v Speaker 2>I've toured and I.

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<v Speaker 4>Fell in love with it, fell in love with.

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<v Speaker 2>Like the like the classes, the people there, the overall

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<v Speaker 2>like experience of being there, their connections. How much is

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<v Speaker 2>Duke going to rite? You really about seventy five?

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<v Speaker 5>My low?

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<v Speaker 6>It's undergrad So I'm still thinking about Staley. Yeah that's

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<v Speaker 6>three hundred grand.

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<v Speaker 3>Yeah, I know for a degree.

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<v Speaker 7>Yeah about you?

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<v Speaker 8>Why is that your school?

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<v Speaker 2>Because it's like saturated with music artists, with producers, with

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<v Speaker 2>opportunities out at every corner for music in particular. How

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<v Speaker 2>much is it seventy five gosh, seventy five thousand dollars?

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<v Speaker 4>I'm going to reach for what I can and if

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<v Speaker 4>the n YU is it, then I'm going to reach

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<v Speaker 4>Oh my gosh, I'm so serious.

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<v Speaker 2>Okay, So I tore Buffalo back in November, and I

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<v Speaker 2>don't know, I feel like it'll be a lot like

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<v Speaker 2>high school as far as like arriving, like they're like,

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<v Speaker 2>I know, my parents talk about like college was like

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<v Speaker 2>the best years of their life and and so I

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<v Speaker 2>feel like the experiences that I'm going to get at

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<v Speaker 2>college are going to be like unmatched.

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<v Speaker 5>So You're going all the way to Buffalo State just

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<v Speaker 5>to have an upgraded high school experience.

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<v Speaker 2>Yeah, keyword upgraded.

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<v Speaker 6>Well, if I wanted to sell a college to the

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<v Speaker 6>normal group of semi unmotivated, semi uninformed people, I would

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<v Speaker 6>start with the football team. I would move on to

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<v Speaker 6>the parties. I would then go on to shiny pictures

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<v Speaker 6>of people at graduation. We are we are. I wouldn't

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<v Speaker 6>mention student debt. I wouldn't mention all the hours you

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<v Speaker 6>have in between class because most colleges aren't good at

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<v Speaker 6>helping people through that.

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<v Speaker 4>Picking a school is a complicated process, between applications and

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<v Speaker 4>essays and costs and visitation and the stuff out there

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<v Speaker 4>on the web. It's just overwhelming. The average person doesn't

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<v Speaker 4>know what to look for because this isn't their world,

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<v Speaker 4>and then all of a sudden you get thrust into

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<v Speaker 4>it and it's information overload, and how do you synthesize

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<v Speaker 4>it into something that makes a whole lot of sense.

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<v Speaker 1>The new thirtieth edition of Best Colleges was just released

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<v Speaker 1>this morning, and we've got it.

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<v Speaker 2>Brian Kelly is editor of US News and World Report.

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<v Speaker 6>Could see you again, Brian Kelly, think this is getting

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<v Speaker 6>to be an annual visit and we like it.

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<v Speaker 7>If you were to ask me what's the worst thing

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<v Speaker 7>that has happened to higher education in the last twenty

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<v Speaker 7>or thirty years. I would say, unabashedly, a fledgling magazine

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<v Speaker 7>decided to start ranking colleges.

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<v Speaker 1>Which schools will the greatest chance of giving you the

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<v Speaker 1>American dream, the usual suspects.

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<v Speaker 4>I have to say Princeton, Harvard, Yale, Columbia, Stanford are

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<v Speaker 4>the top five.

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<v Speaker 7>The whole world wants to go to these places. Education

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<v Speaker 7>is a brand now, it's a label that's an industry.

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<v Speaker 6>One of the things US News and World Report measures

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<v Speaker 6>is the percentage of people the college rejects. That the

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<v Speaker 6>more people you reject, the better college you must be.

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<v Speaker 5>I always look at their alumni. They're very royal alumni.

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<v Speaker 4>People who go to Princeton love Princeton. They give it money,

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<v Speaker 4>they come back, they stay engaged with the school. That

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<v Speaker 4>makes a difference.

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<v Speaker 7>And you're making with this ever evolving matrix of points

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<v Speaker 7>really important things like your reputation, how other people think

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<v Speaker 7>about you. It turns into a higher at arms race.

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<v Speaker 2>It's like Nikes versus Gucci. They're both shoes. They both

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<v Speaker 2>work the same, but one has more value because of

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<v Speaker 2>the name.

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<v Speaker 6>Some colleges figured out if they made their dorms nicer

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<v Speaker 6>or their gyms fans here, more people would want to come.

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<v Speaker 3>What's up with their dorms? What do they have?

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<v Speaker 6>Beautiful campus?

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<v Speaker 3>Yeah, ten different residents.

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<v Speaker 6>There's a food service.

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<v Speaker 7>It's pretty beautiful.

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<v Speaker 6>If more people wanted to come, they discovered the US

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<v Speaker 6>News and World Report would rank them higher.

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<v Speaker 1>Do you accept bribes?

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<v Speaker 5>It's only very large ernerds. What's up? You ever walk

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<v Speaker 5>into a small business and everything just works like the

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<v Speaker 5>checkout is fast, the receipts are digital, tipping is a breeze,

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<v Speaker 5>and you're out the door before the line even builds.

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<v Speaker 5>Odds are they're using Square? We love supporting businesses that

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<v Speaker 5>pushing your vision forward. This episode is brought to you

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<v Speaker 5>by P and C Bank. A lot of people think

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<v Speaker 5>podcasts about work are boring, and sure, they definitely can be,

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<v Speaker 5>Boring since eighteen sixty five. Brilliantly Boring since eighteen sixty

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<v Speaker 5>P and C Bank National Association Member a FDIC.

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<v Speaker 1>An illegal alien from Guatemala charged with raping a child

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<v Speaker 1>in Massachusetts. An MS thirteen gang member from Al Salvador

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<v Speaker 1>accused of murdering a Texas man of Venezuelan charged with

0:07:17.320 --> 0:07:21.240
<v Speaker 1>filming and selling child pornography in Michigan. These are just

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<v Speaker 1>some of the heinous migrant criminals caught because of President

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<v Speaker 1>Donald J. Trump's leadership. I'm Christy nom the United States

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<v Speaker 1>Secretary of Homeland Security. Under President Trump, attempted illegal border

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<v Speaker 1>crossings are at the lowest levels ever recorded, and over

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<v Speaker 1>one hundred thousand illegal aliens have been arrested. If you

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<v Speaker 1>are here illegally, your next you will be fined nearly

0:07:44.400 --> 0:07:48.400
<v Speaker 1>one thousand dollars a day, imprisoned, and deported. You will

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<v Speaker 1>never return. But if you register using our CBP home

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<v Speaker 1>app and leave now, you could be allowed to return legally.

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<v Speaker 1>Do what's right. Leave now. Under President Trump, America a

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<v Speaker 1>laws border and families will be protected.

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<v Speaker 4>Sponsored by the United States Department of Homeland Security, ones

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<v Speaker 4>I have been lobbied by some of the finest people

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<v Speaker 4>in the world.

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<v Speaker 6>The US News and World Report ranked them hire more

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<v Speaker 6>people wanted to come. If more people wanted to come,

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<v Speaker 6>they could charge more because their piece of paper was

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<v Speaker 6>worth more. So the ratchet kept turning, and it kept turning,

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<v Speaker 6>and it kept turning.

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<v Speaker 7>The parents are demanding the college. Students are demanding you

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<v Speaker 7>have to build it. Otherwise they won't come because your

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<v Speaker 7>college isn't good enough.

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<v Speaker 6>The idea that you can spend four years not living

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<v Speaker 6>at home, going to class three hours a day, Yeah,

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<v Speaker 6>that's the definition of privilege. Wherever you came from, best

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<v Speaker 6>campus fized, I mean, it is abulous.

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<v Speaker 5>Wow.

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<v Speaker 6>So let's be really clear. You shouldn't go to a

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<v Speaker 6>famous college. There's no reason. I hope you go to

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<v Speaker 6>a great college, but I also know that some of

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<v Speaker 6>the cheapest colleges in America could be great if you

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<v Speaker 6>make them great, if you use your time there to

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<v Speaker 6>have a series of experiences that change your life in

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<v Speaker 6>other people's lives. Because that's what you get. You get

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<v Speaker 6>four years of freedom and leverage. What are you going

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<v Speaker 6>to do with it? Because if all you're doing is

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<v Speaker 6>saying I'm going to give up four years of my

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<v Speaker 6>life and all my money for a piece of paper,

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<v Speaker 6>at the end, it doesn't make sense to pay what

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<v Speaker 6>you're currently paying for the paper.

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<v Speaker 8>What really was apparent to me was how much debt

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<v Speaker 8>can be that ball and chain on your ankle when

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<v Speaker 8>you actually hop into the real world. Once you can

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<v Speaker 8>change that mental state of debt actually doesn't have to

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<v Speaker 8>be an option. I can do this a different way.

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<v Speaker 8>There's a newfound freedom that comes with that. Going forward

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<v Speaker 8>with school, I knew that I wanted to pay.

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<v Speaker 6>For it.

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<v Speaker 8>Later on in my senior year, and I went and

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<v Speaker 8>toured Wisconsin Lutheran College. I went to the school with

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<v Speaker 8>the mindset, I'm going to hate this. I was thinking,

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<v Speaker 8>am I shorty myself by going to a small school?

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<v Speaker 8>Will I be able to get the job I want to?

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<v Speaker 8>Because I went to ana school. Everybody knows the University

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<v Speaker 8>of Wisconsin Madison, the Badgers. How many people know the

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<v Speaker 8>Wisconsin Lutheran College Warriors as exciting as D three football is.

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<v Speaker 8>I knew we weren't going to be known for that.

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<v Speaker 8>But then when that tuition bill came paired with some

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<v Speaker 8>scholarships that I earned in high school, meant I wouldn't

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<v Speaker 8>be going in depth my first year. That was an

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<v Speaker 8>eye opener.

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<v Speaker 3>I'm convinced that most of the mistakes around college are

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<v Speaker 3>simply college choice. It's as simple. Thirty years ago, the

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<v Speaker 3>difference in cost of a community college, a state school,

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<v Speaker 3>and a private school was not a lot, and the

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<v Speaker 3>difference in what you got thirty years ago in terms

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<v Speaker 3>of the quality of education was a lot. The weird

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<v Speaker 3>thing is is that the quality of education has come

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<v Speaker 3>up on the community college so much and on the

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<v Speaker 3>state school so much that they're almost all three parallel now,

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<v Speaker 3>but the cost went dramatically different. But here's the thing.

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<v Speaker 3>A lot of people get the basic knowledge of business,

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<v Speaker 3>the basic knowledge of a communication, the basic knowledge and

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<v Speaker 3>I field at a community college and get a really

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<v Speaker 3>good career out of it. Information is just much more

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<v Speaker 3>accessible now than it was thirty years ago to the

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<v Speaker 3>average person.

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<v Speaker 6>So let's talk for a second about whether you should

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<v Speaker 6>go to college at all. Given that every single course

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<v Speaker 6>at MIT is available online for free, given that with

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<v Speaker 6>motivation you could cover four years of college courseworth in

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<v Speaker 6>a year, that there are ways to cobble together what

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<v Speaker 6>you would learn in college and even show up with

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<v Speaker 6>the degree without going in the front door, without paying

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<v Speaker 6>full price. And the giant shift that's happening is that

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<v Speaker 6>the people who are hiring what they want from you

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<v Speaker 6>is not that you went to a school with a

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<v Speaker 6>better reputation or at least a better football team. What

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<v Speaker 6>they want from you is it's the real skills, creativity, honesty, directness, leadership, resilience,

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<v Speaker 6>and I think we've got to strip away the easy

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<v Speaker 6>and fun part, stop rewarding it, stop confusing it with

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<v Speaker 6>a useful signal, and instead get back to the hard part,

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<v Speaker 6>which is how we're going to be productive, generous human beings.

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<v Speaker 1>An illegal alien from Guatemala charged with raping a child

0:12:22.840 --> 0:12:26.600
<v Speaker 1>in Massachusetts. An MS thirteen gang member from Al Salvador

0:12:26.880 --> 0:12:31.000
<v Speaker 1>accused of murdering a Texas man of Venezuelan charged with

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<v Speaker 1>filming and selling child pornography in Michigan. These are just

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<v Speaker 1>some of the heinous migrant criminals caught because of President

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<v Speaker 1>Donald J. Trump's leadership. I'm Christy nom the United States

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<v Speaker 1>Secretary of Homeland Security. Under President Trump, attempted illegal border

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<v Speaker 1>crossings are at the lowest levels ever recorded, and over

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<v Speaker 1>one hundred thousand illegal aliens have been arrested. If you

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<v Speaker 1>are here illegally, your next you will be fine nearly

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<v Speaker 1>one thousand dollars a day and deported. You will never return.

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<v Speaker 1>But if you register using our CBP home app and

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<v Speaker 1>leave now, you could be allowed to return legally. Do

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<v Speaker 1>what's right. Leave now. Under President Trump America's laws, Border

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<v Speaker 1>and families will be protected.

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<v Speaker 2>Sponsored by the United States Department of Homeland Security,