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Speaker 1: A new screen protector that claims to block radiation emitted

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Speaker 1: by your phone.

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Speaker 2: What's going on. I'm Rich Demiro.

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Speaker 1: This is Rich on tech with me is Joe Jaconi,

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Speaker 1: general manager and co founder of tech Armor. This is

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Speaker 1: an accessory company that makes all kinds of stuff, including

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Speaker 1: screen protectors and cables and batteries for smartphones.

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Speaker 2: Joe, thanks so much for joining me. Thanks rach I

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Speaker 2: appreciate you having me here.

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Speaker 1: All right, Before we get into your new product called Enhance,

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Speaker 1: which is a screen protector with some radiation shielding built in,

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Speaker 1: let's talk about tech Armor in general.

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Speaker 3: Tell me about the company, great well. Tech Armour is

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Speaker 3: a mubbile accessory company. We protect all kinds of devices,

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Speaker 3: from your iPhone to your Samsung Android phones, any tablet

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Speaker 3: across the board. We do screen protection, cables, cleaning kits,

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Speaker 3: a wide variety of accessories to protect and enhance your phone.

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Speaker 2: And your first product was what a screen protector, basically

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Speaker 2: it was.

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Speaker 3: It was a screen protector back when the Galaxy S

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Speaker 3: three launched. So this is back in twenty twelve.

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Speaker 2: Wait, we started with a non iPhone screen protector, we did.

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Speaker 3: That's what our lead product was and that's why we launched,

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Speaker 3: you know, not only on tech armor dot com, but

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Speaker 3: on Amazon.

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Speaker 2: I did not realize that. I always thought you were

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Speaker 2: iPhone first.

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Speaker 1: Okay, so what was the difference between your screen protector

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Speaker 1: and everyone else.

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Speaker 2: Is at that point?

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Speaker 3: Well, at that point, the big thing we did was

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Speaker 3: we looked at the product and we said, there's a

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Speaker 3: lot of you know, let's just say, lesser quality stuff

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Speaker 3: out there, and we really focused on making something that

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Speaker 3: was super high quality and backed it by great customer service.

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Speaker 3: So we were one of the first companies that went

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Speaker 3: out and said, hey, we're going to offer a lifetime

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Speaker 3: replacement warranty even if it's your fault and not ours.

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Speaker 3: If you mess up the installation, if you scratch it,

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Speaker 3: you break it, we'll still replace.

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Speaker 2: It and do a lot of people take advantage of that.

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Speaker 3: They do, you know, and there's people that you know,

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Speaker 3: again are very legitimate. There's some abuse out there, but

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Speaker 3: again it's a cost of doing business. We want the

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Speaker 3: customer to come back to tech Armor.

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Speaker 1: So tell me about the new product. This is called Enhance,

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Speaker 1: and it's a screen protector. Looks like you're typical screen protector,

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Speaker 1: but it has some technology inside that does.

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Speaker 3: What so it does definitely do more than just your

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Speaker 3: average screen protector. Okay, so we look at this as

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Speaker 3: a product that's going to enhance, you know, the use

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Speaker 3: of your phone and also protected at the same time.

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Speaker 3: It's got all the great qualities of a tech Armora

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Speaker 3: ballistic glass screen protector, protect you from your chips, your

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Speaker 3: drops and scratches, enhance your retail value over time. But

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Speaker 3: what this one does, and this is due to some

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Speaker 3: you know, anti radiation blue light filtering products that you know,

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Speaker 3: we had originally launched several years ago. We're looking at

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Speaker 3: the threat of radiation from your phone is something real.

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Speaker 3: You know, there's been studies that have been done that

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Speaker 3: talk about the potential damage to your brain and especially

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Speaker 3: you know, a child when they've got a thinner skull

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Speaker 3: than the damage that could be caused by that cell phone.

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Speaker 3: And what this does is it gets in between the

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Speaker 3: phone and you, so it's on the screen protector. You

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Speaker 3: can still use your phone, and it redirects the radiation

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Speaker 3: back through the phone and it actually enhances the signal

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Speaker 3: that's going out, so it'll actually improve your signal strength

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Speaker 3: when you're trying to make that call.

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Speaker 1: So if you think about your phone and the signals

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Speaker 1: coming you know, from all directions from the inside radiating out.

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Speaker 1: If you think about the screen protector on your screen,

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Speaker 1: it's kind of bouncing it back through the phone and

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Speaker 1: the other angles that are basically not going through your face.

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Speaker 3: Correct, You're absolutely right. It's almost like if you took

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Speaker 3: a normal situation, you'd have like a basketball of you know,

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Speaker 3: radiation coming out from the phone, and now you're cutting

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Speaker 3: that in half, so you've got half that sphere that's

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Speaker 3: attached to the back of your phone, so that signal

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Speaker 3: strength is still going out, but it's not hitting your

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Speaker 3: face or your head.

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Speaker 1: Now, I've had this on my phone for a couple

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Speaker 1: of weeks now, and I will say I haven't noticed

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Speaker 1: any degradation of quality, if not enhanced quality and battery life,

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Speaker 1: which you say, it's tough for the average person to

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Speaker 1: measure that, including myself, because I'm not sitting there recording

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Speaker 1: every single time I've used my phone or what my

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Speaker 1: signal was like. But I can say it was easy

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Speaker 1: to apply and it's nice and clear and to me

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Speaker 1: kind of I don't know if it's working per se,

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Speaker 1: but I like the idea that you guys have done

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Speaker 1: your research and you're telling me it's working, and.

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Speaker 2: So I kind of like having it on there. Sure.

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Speaker 3: And to answer that question, this is a commercial technology

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Speaker 3: that's been proven and used in cell phone towers and

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Speaker 3: the antennas that are being used in that commercial space

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Speaker 3: that's been modified with the same technology down to a

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Speaker 3: consumer product, which is what we have here, right And

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Speaker 3: this is something that we partnered with a company called

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Speaker 3: Venti Group who's got a long proven track record in

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Speaker 3: the antenna space to take their clear technology which is

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Speaker 3: what they call it, adapt it to our screen protector,

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Speaker 3: and deliver something that's a patent pending technology that we

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Speaker 3: believe in. And you know, again, we don't know what

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Speaker 3: all those effects may be over time, just like we

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Speaker 3: didn't know what a microwave oven might do over time.

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Speaker 3: When they were first sold, there was no shielding on

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Speaker 3: them whatsoever. I don't think anyone would want one in

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Speaker 3: their house without shielding today. So we think that maybe

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Speaker 3: this is something that's a little for forward thinking, but

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Speaker 3: it's not going to hurt you. It's going to definitely

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Speaker 3: provide some level of protection.

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Speaker 1: So if you're looking at the screen protector, you might think, well,

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Speaker 1: it looks like a screen door or something because.

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Speaker 2: It has this embedded technology. That's not the case.

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Speaker 1: It literally looks just as clear as any screen protector

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Speaker 1: that you'd put on your phone. And I like the

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Speaker 1: theft that these screen protectors have because they are real glass.

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Speaker 3: Yes, it is real tempered glass. You know, it will

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Speaker 3: protect your phone from again those abrasions, scratches, drops, and

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Speaker 3: it is one hundred percent transparent. The way the technology works,

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Speaker 3: it uses carbon nanotubes and it does a reflecting of

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Speaker 3: this radiation because it's tuned for those particular bands. And

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Speaker 3: you know, that's what's kind of exciting about it. Most

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Speaker 3: of the radiation products that are out there today are

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Speaker 3: something that you'd have to cover the phone so you

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Speaker 3: wouldn't be able to look at the face of the

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Speaker 3: phone while you're making that call, And with ours, you can.

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Speaker 2: And what's the price point on the tech Armor Enhance.

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Speaker 3: The tech Armor enhance will be twenty nine to ninety nine,

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Speaker 3: which again is more expensive than your standard tech armorabilistic glass,

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Speaker 3: but less expensive than most glass screen protectors you'll see

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Speaker 3: in retail.

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Speaker 1: Yeah, in retail, you're looking at fifty bucks for a

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Speaker 1: typical screen protector that doesn't have this technology built in.

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Speaker 1: You guys in the past have been you know, for

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Speaker 1: your standard ones under twenty dollars, right.

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Speaker 2: That is correct.

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Speaker 3: I mean again, we deliver our products direct to the consumer,

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Speaker 3: so our business model has always been to take that

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Speaker 3: product and deliver a value that can't be matched by retail.

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Speaker 1: Do you think that some consumers are going to have

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Speaker 1: to take a leap of faith on this to trust

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Speaker 1: what you guys have done here and really accept that.

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Speaker 2: I think they will.

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Speaker 3: You know, I think that over time, anecdotal tests that

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Speaker 3: we've done with our test marketing prior to the launch

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Speaker 3: of the product has shown that there has been improvement

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Speaker 3: and call quality and battery life improvement up to forty percent.

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Speaker 3: So you know, again, everybody's going to have different results

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Speaker 3: depending on how charge their phone is, what apps they

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Speaker 3: have opened, where they are. But you know, we believe

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Speaker 3: in the We believe in you know, the technology that

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Speaker 3: again is patent pending. That you know gives us some

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Speaker 3: belief and faith. And you know, again with tech Armor products,

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Speaker 3: if you're not happy with it, we're happy to take

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Speaker 3: it back.

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Speaker 1: Why do you think we're not hearing about radiation so

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Speaker 1: much when it comes to smartphones. I mean, I know

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Speaker 1: there used to be like a sar rating that you

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Speaker 1: kind of saw like in the in the paperwork, and

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Speaker 1: maybe they still have that. And for a point there's

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Speaker 1: like a tiny little micro second where we heard about that.

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Speaker 2: Now you don't really hear about that as much.

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Speaker 3: Yeah, you know, I think it goes in waves. You know,

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Speaker 3: we hear a lot about blue light. You know, all

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Speaker 3: of a sudden you'll see something published by you know,

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Speaker 3: New England Journal of Medicine or something like that, and

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Speaker 3: then we will sell out of all of our blue

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Speaker 3: Light products that week. So this is something again that

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Speaker 3: we look at it and we know it's a real

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Speaker 3: issue and we're trying to address it.

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Speaker 1: And tell me about tech Armor. What's your what's your

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Speaker 1: kind of history? How did you come about starting tech Armor?

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Speaker 3: So tech Armer started it was, you know, me and

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Speaker 3: my business partner Eric really had the idea that we

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Speaker 3: could bring retail quality product to market in a much

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Speaker 3: cheaper fashion for the consumer. We went out and said

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Speaker 3: we're going to create again a high quality product with

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Speaker 3: unmatched customer service and deliver it through channels like tech armor,

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Speaker 3: dot Com, Amazon, eBay, New Egg and others. That are

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Speaker 3: going to allow us to deliver in a much more

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Speaker 3: efficient way. We can get to the consumer same day shipping,

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Speaker 3: and that consumer can save a lot of money.

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Speaker 2: All right, there you have it. Tech Armor Enhance.

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Speaker 1: This is a new screen protector for your phone that

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Speaker 1: enhances your battery life, your signal strength, and has some

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Speaker 1: anti radiation properties. Real quick, before we go, what's the

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Speaker 1: secret to a good application of the screen protector? Because

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Speaker 1: I know in the past we all had those bubbles.

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Speaker 1: I watched you put one on a couple of minutes ago.

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Speaker 2: No bubbles.

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Speaker 3: But tell me the trick, the biggest trick first and foremost,

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Speaker 3: is to make sure the screen is clean. Most of

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Speaker 3: those bubbles that you see are little bits of dust

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Speaker 3: or hair and things that you simply can't avoid. Right,

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Speaker 3: that's going to be in your pocket before you put

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Speaker 3: that screen protector on. So in the kit that comes

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Speaker 3: with the tech Armor product, there is a wipe and

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Speaker 3: there's a polishing cloth.

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Speaker 2: Just get it really, really clean.

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Speaker 3: And if you're you know, if you have any concerns

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Speaker 3: or questions, go to techommer dot com and watch the

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Speaker 3: video how to install. You can see what my hands

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Speaker 3: look like, but you'll see that and you'll get it

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Speaker 3: right and if you have any trouble, contact us, we'll

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Speaker 3: replace it.

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Speaker 2: We'll get you protected. All right. There you have it.

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Speaker 1: Tech Armor Enhance on sale now. It is thirty dollars.

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Speaker 1: And where do you find them.

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Speaker 3: You can find it on tech armor dot com. You

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Speaker 3: can find it on Amazon and major e commerce players.

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Speaker 1: All right, there, you have it. Thanks so much for listening.

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Speaker 1: If you want more information, you can go to my website.

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Speaker 1: It is Rich on tech dot tv Comrich Dmiro. I'll

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Speaker 1: talk to you real soon