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Speaker 1: What's really good?

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Speaker 2: Nord alls be down here with another episode, a bonus episode,

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Speaker 2: if you will.

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Speaker 1: Of I didn't know, maybe you didn't either.

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Speaker 2: And in September, under that Virgo umbrella, we were celebrating

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Speaker 2: the five year anniversary for a Black Effect podcast network.

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Speaker 2: And because this podcast is all things history, I said,

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Speaker 2: why not take a little deep dive into where black

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Speaker 2: podcasting has come from and possibly where it's even going. Now,

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Speaker 2: before we get into today's topic, of course, I have

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Speaker 2: to give you three of the most useless facts you'll

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Speaker 2: never need, never, not a day in life. Your first

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Speaker 2: useless fact, the very first MP three player came out

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Speaker 2: in nineteen ninety seven. Nineteen ninety seven was a good year.

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Speaker 2: That's when I graduated high school. It was also the

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Speaker 2: year we lost Biggie. A couple months before that, we

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Speaker 2: had lost Park. Yeah, in the fall of my senior year,

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Speaker 2: we lost Park. In the spring of my senior year,

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Speaker 2: we lost big Your second useless fact, you even know

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Speaker 2: where the word podcast comes from? I bet you don't.

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Speaker 2: It comes from iPod and broadcast podcast. And your third

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Speaker 2: useless facts, the very first internet radio show that was

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Speaker 2: in nineteen ninety three, long before Spotify, nineteen ninety three

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Speaker 2: was the eighth grade dance. I won the dance contest

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Speaker 2: doing the Steve Erkle dance because I wore thick glasses.

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Speaker 2: And you know what I think. Sharing that with y'all

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Speaker 2: just now just made me realize why Shalone danced with

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Speaker 2: Q that night and not me. Shalone knew I wanted

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Speaker 2: to dance for her. Those have been your three useless facts.

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Speaker 2: The very first MP three player came out at nineteen

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Speaker 2: ninety seven. The word podcast comes from iPod and broadcast,

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Speaker 2: and the first internet radio show was in nineteen ninety three.

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Speaker 2: Now my question for you is do you know how

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Speaker 2: podcasting started? Because I didn't.

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Speaker 1: I didn't know. I didn't know. I didn't know.

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Speaker 2: I didn't know.

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Speaker 1: I didn't know. I didn't know. I didn't know.

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Speaker 2: See, in the nineteen eighties, tech nerds was already making

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Speaker 2: audio blogs. Then in nineteen ninety three, Carl malamud He

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Speaker 2: was a computer scientist, a writer, a hustler, he launched

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Speaker 2: an internet talk radio show. He'd interview experts, upload the audio,

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Speaker 2: and listeners would get the files one at a time. Now,

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Speaker 2: what made it revolutionary was you could listen to it

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Speaker 2: whenever you want it, you could pause it, you could

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Speaker 2: rewind it, you could skip the computer Chronicles called it

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Speaker 2: a synchronous radio. That's radio on your schedule, not theirs. Now,

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Speaker 2: by the early two thousands, when Nelly was singing about

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Speaker 2: Pimp Juice and jay Z was making the blueprint, broadband

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Speaker 2: Internet and stuff like the iPod made podcasting accessible. Suddenly

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Speaker 2: audio on demand wasn't some nerdy experiment. It had completely

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Speaker 2: crossed over like flow ridder. Then Black Voices ended the

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Speaker 2: and when black creators into the space, podcasting became the culture.

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Speaker 2: Twenty ten, the Combat Jack Show that wasn't just a podcast.

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Speaker 2: It was a hip hop history class with first person stories.

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Speaker 2: Man the host Combat Jack, and every artist wanted to

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Speaker 2: be on The Combat Jack Show because he gave them

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Speaker 2: space to tell their stories unfiltered. Man, The Combat Jack

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Speaker 2: Show got a legacy that still stamped across the industry.

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Speaker 2: In twenty thirteen, the Read with Kid Fury and Krizzle,

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Speaker 2: it was like an unapologetic humor that they just turned

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Speaker 2: to community.

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Speaker 1: They wasn't just entertaining us.

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Speaker 2: It was sort of like a cultural therapy session for

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Speaker 2: all us millennials that was navigating life and race and identity.

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Speaker 2: At that time, the early black podcast they wasn't just shows,

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Speaker 2: they were archives, oral history, barbershops in your headphones.

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Speaker 1: Here's the challenge, though.

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Speaker 2: Podcasting was booming, but it was hard to organize Black

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Speaker 2: creators in the networks that could monetize at scale.

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Speaker 1: Folks, wasn't making no bank off it? You did.

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Speaker 2: But that changed by years ago when the boss Man

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Speaker 2: Charlemagne to God announced the Black Effect Podcast Network at

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Speaker 2: a partnership with Our Heart. That was the very first

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Speaker 2: large scale podcast network dedicated to amplifying Black.

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Speaker 1: Voices, us telling our stories. And it worked.

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Speaker 2: Forty plus shows signed on hundreds of millions of downloads.

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Speaker 2: I'm a part of that number, consistently high performing shows.

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Speaker 2: I'm talking drink champs, all the smoke decisions, decisions.

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Speaker 1: Trap nerds.

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Speaker 2: Oh, let me throw in I didn't know. Maybe you

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Speaker 2: didn't either, or we eat that first quarter. Now the

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Speaker 2: goal is to maintain them numbers. But that's a whole

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Speaker 2: other episode. Look, the Black Effects shifted podcasting from individual

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Speaker 2: hustles to an organized ecosystem. Before I got blessed with

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Speaker 2: the opportunity to be on the Black Effect Podcast Network,

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Speaker 2: I was just putting videos on Instagram, not monetizing a

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Speaker 2: damn thing. Now four years later, over ten million downloads

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Speaker 2: in and we booming. Baby, I'm talking about you. It's

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Speaker 2: me the Black Effect Podcast Network. In the five years

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Speaker 2: they've been kicking it, Haydne wracked up awards, accolades, and

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Speaker 2: of course recognizing totality by the industry. I just saw

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Speaker 2: an episode of The Breakfast Club where Nick Cannon was

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Speaker 2: on there and that Charlemagne was giving him his flowers.

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Speaker 2: Nick Cannon had to return it and give Charlemagne to

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Speaker 2: God his flowers because what he's doing with the Black

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Speaker 2: Effect Podcast Network has never been seen before. Now, some

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Speaker 2: people joke about they should raise the damn tariffs on

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Speaker 2: mics because everybody got one, and yes, I agree.

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Speaker 1: But here's the thing. Podcast that is still very young.

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Speaker 2: This is like the early eighties of hip hop in

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Speaker 2: podcast form. According to Edison Research, over one hundred million

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Speaker 2: Americans listening to podcasts monthly and ad revenue passed two

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Speaker 2: billion dollars in twenty twenty two. That scale, that's money

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Speaker 2: on the table, and for us, the Black creators, that

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Speaker 2: means more lanes, owning our ip of building generational platforms,

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Speaker 2: telling our stories our way. So as the Black Effect

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Speaker 2: Podcast Network celebrates five years. I want to salute the

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Speaker 2: pioneers who paved the road and point out the opportunities

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Speaker 2: still ahead, because the future of black podcasting is not

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Speaker 2: just loud. It's permanent. Baby, and I didn't know. Maybe

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Speaker 2: you didn't either,