WEBVTT - Study Hall: HOW TO MAKE A FORTUNE FROM YOUTUBE WITH LYN ALLURE 0:00:00.040 --> 0:00:03.600 An illegal alien from Guatemala charged with raping a child 0:00:03.680 --> 0:00:07.480 in Massachusetts. An MS thirteen gang member from Al Salvador 0:00:07.720 --> 0:00:11.840 accused of murdering a Texas man of Venezuelan charged with 0:00:11.920 --> 0:00:15.840 filming and selling child pornography in Michigan. These are just 0:00:15.920 --> 0:00:19.680 some of the heinous migrant criminals caught because of President 0:00:19.720 --> 0:00:23.320 Donald J. Trump's leadership. I'm Christy nom the United States 0:00:23.320 --> 0:00:28.120 Secretary of Homeland Security. Under President Trump, attempted illegal border 0:00:28.160 --> 0:00:31.680 crossings are at the lowest levels ever recorded, and over 0:00:31.760 --> 0:00:34.960 one hundred thousand illegal aliens have been arrested. If you 0:00:35.040 --> 0:00:38.920 are here illegally, your next you will be fined nearly 0:00:39.000 --> 0:00:43.000 one thousand dollars a day, imprisoned, and deported. You will 0:00:43.040 --> 0:00:46.680 never return. But if you register using our CBP home 0:00:46.720 --> 0:00:50.120 app and leave now, you could be allowed to return legally. 0:00:50.479 --> 0:00:55.240 Do what's right. Leave now. Under President Trump, America's laws, 0:00:55.400 --> 0:00:57.840 border and families will be protected. 0:00:57.920 --> 0:01:00.000 Sponsored by the United States Department of Homeland Security. 0:01:00.160 --> 0:01:03.920 All right, guys, welcome back ey l across the border edition. 0:01:05.280 --> 0:01:06.959 We know that we're heavy in Toronto. 0:01:07.000 --> 0:01:08.560 We've been come to north Man. 0:01:08.800 --> 0:01:12.800 Yeah, we al Toronto Like Doug Christie shout out to camp. 0:01:13.200 --> 0:01:14.720 That was a long time ago. Now you guys say, 0:01:14.720 --> 0:01:16.680 like play Toronto like Kyle Lowry or something like that. 0:01:17.120 --> 0:01:17.440 Legend. 0:01:17.520 --> 0:01:21.000 Yeah, so shout out to Canada. You know, we we've 0:01:21.040 --> 0:01:23.000 we've been doing a lot of episodes of people from Canada. 0:01:23.000 --> 0:01:25.480 We make no secret of how much we love Toronto, 0:01:25.760 --> 0:01:29.240 we love Montreal, we we love our neighbors up north. 0:01:29.520 --> 0:01:30.200 Yeah, for sure. 0:01:30.680 --> 0:01:34.360 So this is a dope episode because not only do 0:01:34.440 --> 0:01:36.520 we get to tap in with one of the brightest 0:01:36.640 --> 0:01:39.480 entrepreneurs north of the border in Toronto, but we get 0:01:39.480 --> 0:01:41.520 to talk about some stuff that we haven't talked about 0:01:42.160 --> 0:01:44.319 yet as far as like YouTube, which is huge. 0:01:44.400 --> 0:01:46.720 Just so many questions about it. Yeah, so many questions. 0:01:46.840 --> 0:01:50.360 Yea, entrepreneurship, women, entrepreneurship, believe in the corporate We're a 0:01:50.400 --> 0:01:53.240 lot of different things, but YouTube is especially something that 0:01:53.280 --> 0:01:55.200 we got to double download because we haven't spoken about 0:01:55.200 --> 0:01:58.920 that at all. So, without further ado, lynn A Lore So, 0:01:59.080 --> 0:02:01.640 lynn A Lore is a, like I said, one of 0:02:01.640 --> 0:02:04.000 the brightest entrepreneurs in Toronto right now. 0:02:04.400 --> 0:02:06.280 She was actually in. 0:02:06.200 --> 0:02:08.720 The corporate world for a while, finance major. 0:02:08.800 --> 0:02:12.200 Finance major, and then now just a full time entrepreneur. 0:02:12.600 --> 0:02:15.600 So she has a community where she she helped women 0:02:15.800 --> 0:02:18.680 in business and really execute their dreams. And she's also 0:02:18.800 --> 0:02:21.640 a YouTuber. Shehoes on YouTube. We gotta get on your 0:02:21.639 --> 0:02:26.000 YouTube platform. She has a quarter million, she has a 0:02:26.080 --> 0:02:29.400 quarter million subscribers on YouTube, a bunch of videos that 0:02:29.440 --> 0:02:31.040 have gone viral, a bunch of videos with over one 0:02:31.080 --> 0:02:36.160 hundred thousand views, and she's just a really dope person. 0:02:36.200 --> 0:02:39.520 So she reached out to us, and you know, we asked. 0:02:39.520 --> 0:02:41.280 I asked her she wanted to come on the platform. 0:02:41.400 --> 0:02:45.720 She wanted to come on the podcast, and she was like, sure, so. 0:02:44.960 --> 0:02:48.280 Here we are, Old Canada. 0:02:49.000 --> 0:02:50.080 That's a nice intro. 0:02:50.440 --> 0:02:54.320 I appreciate it. That's an experience. That's good. 0:02:54.800 --> 0:02:57.080 So, first and foremost, thank you, thank you for joining us. 0:02:57.080 --> 0:02:57.720 You appreciate it. 0:02:58.520 --> 0:03:01.080 Yeah, no, thank you guys for having me on, because honestly, 0:03:01.120 --> 0:03:03.440 this is like one of my favorite podcasts right now. 0:03:03.560 --> 0:03:06.320 I'm always telling anyone who's interested in like finance and 0:03:06.320 --> 0:03:09.880 personal development, you got to listen to that Leasure podcast. 0:03:10.000 --> 0:03:12.160 So it's kind of crazy that I'm on right now. 0:03:12.240 --> 0:03:13.239 Thank you guys for having me on. 0:03:13.480 --> 0:03:16.560 Thank you, thank you for being a earner worldwide. 0:03:17.200 --> 0:03:19.240 Appreciate that. 0:03:19.240 --> 0:03:21.400 That's a fact. So all right, let's get into it. 0:03:21.400 --> 0:03:22.880 Like I said, I want to talk about variety of 0:03:22.880 --> 0:03:25.520 different things, but first I want to talk about your 0:03:25.600 --> 0:03:29.800 journey from leaving corporate. Well I was gonna say corporate 0:03:29.840 --> 0:03:34.000 American corporate, so corporate Canada and she coming a full 0:03:34.000 --> 0:03:35.200 time entrepreneurs So what did that? 0:03:35.280 --> 0:03:36.480 Because I know you come from you. 0:03:36.440 --> 0:03:40.720 Know, African parents, and if anybody knows any African parent, 0:03:41.120 --> 0:03:42.040 they don't play. 0:03:41.840 --> 0:03:44.160 That like they like to know you're going to be 0:03:44.200 --> 0:03:44.640 a doctor. 0:03:44.960 --> 0:03:51.240 They very straight from Ghana, right, Yeah, we actually we're 0:03:51.240 --> 0:03:51.640 gonna go to go. 0:03:51.920 --> 0:03:55.839 Yeah, we got some some special plan for Yeah. 0:03:55.960 --> 0:03:58.960 We had a guest so kame Akle, who had some 0:03:59.000 --> 0:04:00.600 ties there, and it was like, listen, we got to 0:04:00.600 --> 0:04:02.120 bring you guys to Ghana. They need to see this. 0:04:02.480 --> 0:04:04.240 But when you come, I'm going to host you. It's 0:04:04.280 --> 0:04:06.040 going to be different from you traveling. Then we're gonna 0:04:06.080 --> 0:04:08.400 thank you. We are very much looking forward to that. 0:04:08.480 --> 0:04:09.720 And we don't have a whole plan for Donald. 0:04:10.480 --> 0:04:11.520 You gotta come with us. 0:04:12.160 --> 0:04:13.320 Yeah, yeah, I'm down. 0:04:13.680 --> 0:04:16.920 Ganna's always a vibe. It's such good vibes, such good energy. 0:04:16.960 --> 0:04:20.760 Everyone's so friendly, so nice, so welcoming you guys, are 0:04:20.760 --> 0:04:21.520 gonna have a good time. 0:04:22.440 --> 0:04:22.880 So all right. 0:04:22.920 --> 0:04:26.359 So, yeah, I said, you you're a YouTuber and amongst 0:04:26.400 --> 0:04:31.159 other things. But what made you make the transition to, 0:04:31.760 --> 0:04:35.159 you know, working in the corporate world to actually going 0:04:35.200 --> 0:04:38.400 online and putting out content for a living. 0:04:39.480 --> 0:04:39.800 Yeah. 0:04:39.839 --> 0:04:43.040 So I started my YouTube journey about four and a 0:04:43.080 --> 0:04:45.839 half years ago. At the time, I was still in college, 0:04:46.080 --> 0:04:48.000 so it was just an outlet for me. 0:04:48.040 --> 0:04:49.560 I was like my last year of college. 0:04:49.640 --> 0:04:51.560 I thought it would be kind of fun to put 0:04:51.600 --> 0:04:53.960 out a video, and the idea of YouTube sounded fun 0:04:54.000 --> 0:04:56.120 to me too, the idea of having a YouTube channel. 0:04:56.560 --> 0:04:58.800 But I didn't mess with social media at all. I 0:04:58.839 --> 0:05:01.640 had no social media, just wasn't on it, very private, 0:05:02.240 --> 0:05:04.440 and I put out a video on YouTube because I thought, 0:05:04.560 --> 0:05:06.479 you know, no one's really gonna find it in my 0:05:06.520 --> 0:05:08.760 real world, like none of my friends or family, So 0:05:08.760 --> 0:05:11.520 it just be fun, my own little outlet, little community. 0:05:12.000 --> 0:05:14.600 So I had zero expectations for it. 0:05:14.640 --> 0:05:18.080 And after my first video got like, I think thirty 0:05:18.120 --> 0:05:20.680 two or thirty eight thousand views in like the first month, 0:05:21.120 --> 0:05:22.680 but I wasn't sure if I was like good or 0:05:22.720 --> 0:05:25.000 bad because I had zero expectations. And then I got 0:05:26.000 --> 0:05:29.000 an email from YouTube or from Google actually saying I 0:05:29.000 --> 0:05:31.919 need to put in my direct deposit information because I 0:05:32.000 --> 0:05:34.839 made seventy eight dollars. So when I get to one 0:05:34.920 --> 0:05:37.599 hundred dollars, which is the threshold that paid YouTube paid 0:05:37.640 --> 0:05:40.440 you over, they need to find somewhere to put it into. 0:05:40.680 --> 0:05:42.920 So I was like, oh my god, this is so cool. 0:05:43.440 --> 0:05:45.400 I like wrote in my journal like oh my god, 0:05:45.640 --> 0:05:48.239 thank you God. I mean so many salaries for this video. 0:05:48.960 --> 0:05:52.040 But it was still just a hobby for me. It 0:05:52.080 --> 0:05:54.279 was the hobby that just so happened to make money. 0:05:54.839 --> 0:05:58.279 And then brand started reaching out to me to do 0:05:58.680 --> 0:06:00.560 sponsored videos and I was like, oh, okay, cool, so 0:06:00.600 --> 0:06:01.640 this is like a side house. 0:06:01.720 --> 0:06:05.239 So for me, Now, what was that first video about? Sorry, 0:06:05.400 --> 0:06:06.599 what was the first video about? 0:06:07.640 --> 0:06:07.880 Oh? 0:06:07.960 --> 0:06:10.560 It was a storytime video that time. Those were like 0:06:10.560 --> 0:06:13.159 pretty popular. You like talk about something that happened to you, 0:06:13.200 --> 0:06:15.840 what you learned from it, and what the takeaway was. 0:06:16.160 --> 0:06:19.240 It was like entertaining, but still educational and more like 0:06:19.400 --> 0:06:20.000 learn from me. 0:06:20.400 --> 0:06:22.960 It wasn't worth it, or you could have done it 0:06:22.960 --> 0:06:24.000 this way, blah blah blah. 0:06:24.040 --> 0:06:25.880 Gotcha. Yeah. 0:06:26.720 --> 0:06:30.520 So then I was just doing like sponsored videos for brands. 0:06:30.560 --> 0:06:32.000 But during this entire time. 0:06:32.200 --> 0:06:35.120 I like had graduated from school, I was working full time, 0:06:35.200 --> 0:06:36.840 like a nine to five, and then I went back 0:06:36.880 --> 0:06:39.120 to university and I was still working my full time 0:06:39.200 --> 0:06:41.120 nine to five, but YouTube was a side hustle for me, 0:06:41.200 --> 0:06:44.520 so I was just doing mainly sponsored. 0:06:44.160 --> 0:06:45.359 Videos for the most part. 0:06:46.160 --> 0:06:49.400 And then it wasn't until I graduated from university that 0:06:49.520 --> 0:06:51.719 I was able to put more time into my YouTube, 0:06:51.720 --> 0:06:53.440 and then it just started to make more sense and 0:06:53.480 --> 0:06:56.360 more dollars. I unlocked the algorithm, I unlocked like the 0:06:56.400 --> 0:06:59.000 business behind it, and it really starts to make sense. 0:06:59.040 --> 0:07:00.799 So it went from a hobby that just so happens 0:07:00.800 --> 0:07:03.880 to make money sometimes to a side hustle and then 0:07:04.440 --> 0:07:06.479 I started making really good money on it, and I'm like, 0:07:07.680 --> 0:07:10.880 I could actually do this full time instead of having 0:07:10.920 --> 0:07:13.160 to go to my corporate job. So I just made 0:07:13.160 --> 0:07:15.880 that transition, which it was a transition. I want to 0:07:15.920 --> 0:07:18.080 make that very known that it wasn't just one day 0:07:18.080 --> 0:07:19.480 I woke up and it was like I'm going to 0:07:19.560 --> 0:07:21.880 quit my job as an accountant and just like do 0:07:22.040 --> 0:07:25.960 YouTube full time. I like made that transition eventually, and 0:07:26.160 --> 0:07:29.400 now I do YouTube full time and my two other 0:07:29.440 --> 0:07:30.320 online businesses. 0:07:31.200 --> 0:07:32.880 So yeah, like I said, I mean, I probably she 0:07:32.960 --> 0:07:34.640 said it's at the beginning of the show. But YouTube 0:07:34.680 --> 0:07:38.480 is something that everybody's aware of, but people don't fully understand, 0:07:38.520 --> 0:07:41.440 like it's a real business, it's an industry, and especially 0:07:41.480 --> 0:07:43.640 like a lot of kids, like you know, they only 0:07:43.680 --> 0:07:47.240 watch YouTube, and you know a lot of times people don't, 0:07:47.480 --> 0:07:50.120 they don't take it serious. They're just like, oh, you're 0:07:50.120 --> 0:07:54.080 a YouTuber or you know, you're just making selfie videos 0:07:54.120 --> 0:07:56.920 about stuff. But it's like, naw, people is actually out 0:07:56.960 --> 0:07:59.720 here making millions of dollars and it's a it's a 0:07:59.720 --> 0:08:03.800 billion dollar industry, and brands are paying millions of dollars 0:08:03.840 --> 0:08:06.880 for people to advertise their products and promote their products, 0:08:06.880 --> 0:08:08.880 and people are selling products. So that's why I really 0:08:08.880 --> 0:08:11.280 wanted to talk about YouTube so much, because it's like, 0:08:11.400 --> 0:08:13.600 I don't think people fully understand. 0:08:13.360 --> 0:08:14.280 The power of YouTube. 0:08:14.280 --> 0:08:16.320 So just to kind of give some some background perspective 0:08:16.320 --> 0:08:20.240 on YouTube, it's like it's the second biggest search engine online, 0:08:20.280 --> 0:08:23.400 second to Google, and Google actually owns YouTube, so you. 0:08:23.360 --> 0:08:25.040 Know that kind of push things. 0:08:25.400 --> 0:08:30.280 Yeah, so when you think about YouTube, don't just think 0:08:30.320 --> 0:08:33.000 about it as a place that just has a bunch 0:08:33.080 --> 0:08:36.280 of brandom videos. Think about it as an industry. It's 0:08:36.280 --> 0:08:38.360 a multi billion dollar. 0:08:38.280 --> 0:08:40.280 And that's something very important about it is that it 0:08:40.320 --> 0:08:41.079 always gets younger. 0:08:41.240 --> 0:08:43.760 Like a lot of these platforms don't realize, like, Yo, 0:08:44.000 --> 0:08:46.240 how do I get a younger audience base? Well, YouTube 0:08:46.360 --> 0:08:48.280 will always have a younger audience space because a lot 0:08:48.360 --> 0:08:50.640 of kids watch YouTube, and as long as there's going 0:08:50.679 --> 0:08:53.640 to be kids watching videos, YouTube will always grow. So 0:08:53.679 --> 0:08:56.760 if you're looking for a place to start, start there 0:08:56.840 --> 0:08:58.280 because they have they have the audience. 0:08:58.440 --> 0:09:01.320 Yeah and yeah, shout out to my son, I see it, 0:09:01.480 --> 0:09:02.520 shout the choice sun. 0:09:02.640 --> 0:09:05.400 Christian shouts that Jamal's son Chase. 0:09:05.160 --> 0:09:07.760 And Jordan shout out Jordan's and they all. 0:09:07.600 --> 0:09:11.760 Watch They all watch YouTube. They don't even watch television. 0:09:11.800 --> 0:09:14.560 I don't have no favorite shows, man, So that just 0:09:14.600 --> 0:09:15.560 goes through a lot. 0:09:15.400 --> 0:09:18.280 Of people don't. People don't even watch TV anymore. It's 0:09:18.320 --> 0:09:21.360 just YouTube and like Netflix, people just stream stuff. And 0:09:21.360 --> 0:09:24.360 that's why, like before, when even some of my aunts 0:09:24.360 --> 0:09:26.000 and uncles right now, like you can't tell them I 0:09:26.040 --> 0:09:28.480 do YouTube full time because they'd be like what, why, 0:09:28.559 --> 0:09:31.160 Like are you crazy? You went throughout the school, you're 0:09:31.240 --> 0:09:32.840 an accountant and now you do YouTube? 0:09:32.880 --> 0:09:34.400 Like that sounds madness to them. 0:09:34.480 --> 0:09:36.719 But like, I've made more money on YouTube than I 0:09:36.760 --> 0:09:40.400 would have made in my accounting career for like the 0:09:40.400 --> 0:09:43.160 next few years. Let me not say you a dollar 0:09:43.160 --> 0:09:47.800 about some uncles might be might be watching. But yeah, 0:09:47.840 --> 0:09:51.439 it's one of those industries that like it's only gonna 0:09:51.480 --> 0:09:54.240 brow because people don't watch the television anymore. They're not 0:09:54.280 --> 0:09:56.960 sitting down and watching commercials in between your favorite show. 0:09:57.000 --> 0:09:58.760 Before you used to sit down watch Fresh Prince of 0:09:58.760 --> 0:10:00.960 bel Air, there's gonna be three commercials, and you're gonna 0:10:00.960 --> 0:10:02.040 sit there and watch all three. 0:10:02.120 --> 0:10:03.160 They don't do that anymore. 0:10:03.240 --> 0:10:06.600 They're on social media, they're on YouTube, they're on Netflix. 0:10:06.600 --> 0:10:09.400 So if you can't pay to advertise with the big 0:10:09.559 --> 0:10:11.600 the big guys, you're going to go to influencers, and 0:10:11.640 --> 0:10:13.880 that's more influential. You're going to go to the YouTube 0:10:13.920 --> 0:10:16.840 channels where they already have an audience that's cultivated and 0:10:16.880 --> 0:10:19.400 you kind of can you can gauge their target, your 0:10:19.400 --> 0:10:24.040 target audience through their audience, through the influencer's audience. So 0:10:24.480 --> 0:10:27.000 it makes more sense to go through a YouTube or 0:10:27.040 --> 0:10:29.199 an instagrammer than it does to put an ad on 0:10:29.360 --> 0:10:31.640 the television where you don't know who's going to be 0:10:31.679 --> 0:10:32.080 watching it. 0:10:32.280 --> 0:10:34.560 When you got that first seventy eight dollars, you saw like, wait, 0:10:34.600 --> 0:10:37.040 they actually are giving me money. I mean, did you 0:10:37.080 --> 0:10:39.160 come to a realization of how you actually getting paid 0:10:39.200 --> 0:10:40.960 or was there a process of you having to do 0:10:41.040 --> 0:10:44.800 like some research, like wait, where's this money coming from? 0:10:45.440 --> 0:10:48.040 I knew of those Google AdSense, but at the time, 0:10:48.160 --> 0:10:50.080 I just I was doing so many other things that 0:10:50.120 --> 0:10:52.480 I kind of didn't really care. I was like, Okay, 0:10:52.520 --> 0:10:54.640 I got seventy eight dollars, that's cool. That's probably how 0:10:54.760 --> 0:10:56.480 YouTube works, like access revenue. 0:10:56.559 --> 0:10:59.400 I brought a video, I got paid. Cool, I keep 0:10:59.400 --> 0:10:59.839 it moving. 0:11:00.240 --> 0:11:02.400 But then it was when I realized that, okay, it 0:11:02.440 --> 0:11:04.040 had to do with my CPM, and it had to 0:11:04.040 --> 0:11:06.439 do with where I placed the ads and how many 0:11:06.480 --> 0:11:08.640 ads I played. That's when it like a light bulb 0:11:08.640 --> 0:11:11.120 went off. I'm like, okay, so I can make money 0:11:11.120 --> 0:11:14.960 on access revenue and get money from brands and then 0:11:15.280 --> 0:11:17.520 put my little links in the bottom, get my affiliate 0:11:17.559 --> 0:11:18.160 links going. 0:11:18.480 --> 0:11:20.400 So that's when it was a process. 0:11:20.440 --> 0:11:23.280 Honestly, it wasn't like things just clicked and I was like, ooh, 0:11:23.480 --> 0:11:25.479 seventy dollars, How do I turn this into. 0:11:25.600 --> 0:11:26.600 Seven hundred and eighty. 0:11:26.640 --> 0:11:29.559 I was just like, okay, like seventy eight dollars, this 0:11:29.600 --> 0:11:31.840 is cool, But I wasn't thinking too much into it. 0:11:31.920 --> 0:11:33.559 There was a lot of verbs there. So CPM is 0:11:33.600 --> 0:11:36.520 that's how much you're gonna get paid for every thousand views. 0:11:36.640 --> 0:11:37.679 So we talked about that a lot. 0:11:37.720 --> 0:11:40.960 When we talk about the audioce it's how many, how many, 0:11:41.000 --> 0:11:42.720 how much you're gonna get paid for one thousand listens. 0:11:42.840 --> 0:11:45.280 YouTube obviously how much you'renna get paid for per thousand 0:11:45.360 --> 0:11:47.400 views in it could fluctuated, which is right, something that 0:11:47.480 --> 0:11:48.080 we had to learn. 0:11:48.120 --> 0:11:50.080 Well, the cost per million. 0:11:50.280 --> 0:11:52.079 I hear a lot of people say that because it 0:11:52.520 --> 0:11:56.599 kind of sounds and it makes sense, But the CPM, 0:11:56.679 --> 0:11:58.960 the cost per million is actually not the cost per 0:11:59.080 --> 0:12:02.040 thousand views. It's the lost for a thousand impressions on 0:12:02.080 --> 0:12:04.719 your video. So a lot of people think that though 0:12:04.720 --> 0:12:07.640 it's just a thousand year costs per thousand views, but 0:12:07.960 --> 0:12:11.120 it's the impression so matters how many ads you have there, 0:12:11.400 --> 0:12:15.200 And the CPM is determined by basically it's a good 0:12:15.200 --> 0:12:18.000 indicator to find out how much brands are willing to 0:12:18.040 --> 0:12:20.000 pay to put their ads in front of your video. 0:12:20.679 --> 0:12:23.959 So the CPM is determined by like, I don't know 0:12:23.960 --> 0:12:25.040 if you guys want to get into. 0:12:24.840 --> 0:12:26.559 This now, we're now were about to go into it 0:12:26.640 --> 0:12:28.680 right now. Actually that's what we do our Alesia. So 0:12:29.280 --> 0:12:31.599 this actually is perfect because you know the thing. With 0:12:32.600 --> 0:12:34.920 a shout out to Max Maxwell, I remember he was saying, like, 0:12:35.000 --> 0:12:36.920 you know, when he hit like fifteen thousand a month 0:12:36.960 --> 0:12:39.000 on YouTube, and he was like, how he looks at 0:12:39.040 --> 0:12:41.400 that as that's like he does real estate, So he 0:12:41.559 --> 0:12:43.880 was like, you know, he was like, you know, fifteen 0:12:43.920 --> 0:12:47.440 thousand a month, that's five investment properties. That's how he's 0:12:47.440 --> 0:12:49.720 looking at it. It's five investment properties. All you got 0:12:49.800 --> 0:12:51.520 to do is all you gotta do is put out content. 0:12:51.559 --> 0:12:53.240 Though you don't have to change the boiler, you don't 0:12:53.240 --> 0:12:55.599 have to cut any grass. So it's like YouTube, we 0:12:55.880 --> 0:12:58.920 couldn't go we couldn't do this podcast without having an 0:12:58.920 --> 0:13:01.920 episode about YouTube because it's like one of these situations 0:13:01.920 --> 0:13:06.400 where it's it's like a joke until it's not funny anymore. 0:13:06.480 --> 0:13:08.560 Because it's like I remember a doctor. 0:13:08.559 --> 0:13:10.400 I was watching he went to like medical school and 0:13:10.440 --> 0:13:11.959 all that, and his last year in medical school, his 0:13:12.000 --> 0:13:14.440 last year as a resident, he quit to become a 0:13:14.440 --> 0:13:17.199 full time YouTuber, and everybody was saying, like, you went 0:13:17.240 --> 0:13:18.760 through all of this medical training and all that, you're 0:13:18.760 --> 0:13:20.439 gonna quit to do YouTube. And he's like, yeah, that's 0:13:20.440 --> 0:13:23.240 what I'm that's what we're gonna do. And he's making 0:13:23.360 --> 0:13:25.240 like a half a million dollars on YouTube. So I 0:13:25.280 --> 0:13:27.480 think it's important for people to educate. So all right, 0:13:27.679 --> 0:13:30.200 let's break this down. Let's let's let's start from the 0:13:30.320 --> 0:13:32.640 very very beginning, since you was already on the CPM. 0:13:32.720 --> 0:13:37.480 So CPM is how you get paid, right, So all right, yeah, 0:13:37.520 --> 0:13:40.440 can you explain that in detail as far as CPM 0:13:41.120 --> 0:13:43.760 because those the good thing with YouTube is that they 0:13:43.800 --> 0:13:46.800 put ads in your video. It's not like you know 0:13:46.880 --> 0:13:50.560 what the podcast. It's a little different on the audio side. 0:13:50.600 --> 0:13:52.160 So for us, we have we have two ways how 0:13:52.200 --> 0:13:55.200 we quit our content, audio and visual. The audio is 0:13:55.240 --> 0:13:58.280 through like you know, Anchor, and that gets shipped to 0:13:58.320 --> 0:14:01.840 Spotify and app and all of the audio outlets, and 0:14:03.120 --> 0:14:06.000 Anchor kind of provides ads for us. But we always 0:14:06.000 --> 0:14:08.840 we have to try to get outside ad revenue as well. 0:14:08.880 --> 0:14:12.000 Where YouTube we can get outside ads, but YouTube is 0:14:12.040 --> 0:14:14.440 always going to be ads there because they provide ads. 0:14:14.440 --> 0:14:17.120 Now it's different what kind of contents you put out 0:14:17.120 --> 0:14:19.800 because it's different CPMs. But that's more we'll go into 0:14:19.840 --> 0:14:23.120 that later. So yeah, so and it's a CPM. So 0:14:23.120 --> 0:14:25.360 can you talk about CPM and kind of explain that 0:14:25.440 --> 0:14:27.160 to the people in layman terms. 0:14:28.080 --> 0:14:31.800 Yeah, So your CPM, which stands for your cost per millie, 0:14:32.360 --> 0:14:36.120 is the cost for every one thousand impressions, for every 0:14:36.160 --> 0:14:40.520 ad that's placed on or around your video. So you'll see, 0:14:40.960 --> 0:14:43.560 if the video's shorter than ten minutes, it'll only have 0:14:43.680 --> 0:14:46.080 one ad at the beginning, maybe an ad at the ending. 0:14:46.360 --> 0:14:48.600 But when a video is longer than ten minutes, then 0:14:48.600 --> 0:14:51.400 you're able to put you're able to place multiple ads 0:14:51.400 --> 0:14:55.840 throughout the video. So for those long skippable ads, as 0:14:55.840 --> 0:14:59.040 long as the viewer watches it for thirty seconds or more, 0:14:59.360 --> 0:15:02.360 that's an impress Or those ads that you can't skip through, 0:15:02.400 --> 0:15:04.680 that's an impression. Those ads on the side of the 0:15:04.720 --> 0:15:08.000 YouTube video, if it's on there, that's an impression. The 0:15:08.040 --> 0:15:11.520 banners that show up at the bottom, if someone watches that, 0:15:11.520 --> 0:15:11.960 that's an. 0:15:11.840 --> 0:15:12.640 Impression as well. 0:15:12.920 --> 0:15:16.040 So for every one thousand impressions you get on your video, 0:15:16.280 --> 0:15:19.840 that'll you that's your cost per million. That's how much 0:15:19.840 --> 0:15:21.800 you get caught. That's how much you get paid for it. 0:15:22.200 --> 0:15:24.400 The thing about the cost per million is that it's 0:15:24.480 --> 0:15:27.600 not determined by you though, it's determined by YouTube. 0:15:28.360 --> 0:15:30.040 So it's basically. 0:15:29.640 --> 0:15:33.920 How much ad payers or ad creators are willing to 0:15:34.000 --> 0:15:36.480 pay to put their ads in front of your video, 0:15:36.960 --> 0:15:40.600 in front of your audience. And it's basically an indicator 0:15:40.640 --> 0:15:45.120 to see how valuable marketers take your content basically like 0:15:45.160 --> 0:15:47.840 how valuable they perceive your content to be to help 0:15:47.880 --> 0:15:50.320 them with the business development and their business goals. 0:15:51.160 --> 0:15:53.960 Okay, so and yeah, and that's interesting because it's like 0:15:54.040 --> 0:15:56.640 what we found out that depending on what type of 0:15:56.720 --> 0:15:59.360 content you put out that determines your CPM. So like 0:15:59.440 --> 0:16:04.240 us Safety Channel, our CPMs are a lot higher because 0:16:04.320 --> 0:16:06.280 it's clean content, like you know, I mean, it's clean 0:16:06.360 --> 0:16:09.320 business content, so cursing, cursing, anything like that, where it's 0:16:09.320 --> 0:16:12.160 like if it's if it's if it's a lot of cursing, 0:16:12.520 --> 0:16:15.720 they can have potentially way more subscriber's, way more views, 0:16:15.960 --> 0:16:18.240 or their CPMs might be like three dollars. So to 0:16:18.280 --> 0:16:20.400 give you an example, our CPM's usually range from what's 0:16:20.440 --> 0:16:21.320 the CPM price. 0:16:21.120 --> 0:16:23.640 Bus our average right now is probably like thirty five, 0:16:23.640 --> 0:16:25.360 but we had some that go up to like seventy. 0:16:25.400 --> 0:16:26.960 We've had some that are one hundred and twelve. 0:16:27.280 --> 0:16:29.240 So really, like you said, just depends on the type 0:16:29.240 --> 0:16:30.840 of content and how clean it is and how many 0:16:30.880 --> 0:16:31.800 people are watching. 0:16:31.600 --> 0:16:34.080 And if it's so if it's dirty content, I don't 0:16:34.120 --> 0:16:35.600 want to say dirty, but if it's like cursing and 0:16:35.600 --> 0:16:39.240 stuff like that, hey, they could demonetize it and not 0:16:39.280 --> 0:16:40.760 have any anything on it at all. 0:16:40.840 --> 0:16:41.800 So people gotta realize that. 0:16:41.840 --> 0:16:44.320 So you got when you really get into this YouTube thing, 0:16:44.320 --> 0:16:46.840 you got to really like dive in and do YouTube studio. 0:16:46.840 --> 0:16:49.000 I would recommend that highly and study the analytics. 0:16:49.000 --> 0:16:51.200 So like a lot of times, if you'll see that 0:16:51.200 --> 0:16:53.280 that money sign is yellow, that means that, yo, you're 0:16:53.280 --> 0:16:56.080 not monetizing the way. There's something in your content that 0:16:56.280 --> 0:16:58.520 is causing it to not get the adspace that it's 0:16:58.520 --> 0:17:00.400 supposed to. And another thing is is like a lot 0:17:00.440 --> 0:17:02.360 of times people don't realize that they could, they don't 0:17:02.400 --> 0:17:05.040 turn on their ads. So like there's you can put 0:17:05.080 --> 0:17:06.960 on start, you can put on in the middle, you 0:17:06.960 --> 0:17:08.120 can put on at the end. 0:17:08.440 --> 0:17:09.960 You can actually place your ass what you like. 0:17:10.000 --> 0:17:11.439 So a lot of people don't realize that, and it's 0:17:11.480 --> 0:17:13.320 a gem because it's like, Yo, the more ads you 0:17:13.400 --> 0:17:16.399 have that there's more revenue. But is something that we 0:17:16.440 --> 0:17:18.119 want to we kind of skipped, and that is like 0:17:18.200 --> 0:17:20.080 when you can start monetizing, right, Like, there's a certain 0:17:20.080 --> 0:17:21.880 amount of users you have to have and a certain 0:17:21.880 --> 0:17:24.720 amount of views you have to have, right, is it 0:17:24.800 --> 0:17:26.520 like a thousand for the users? 0:17:26.720 --> 0:17:29.919 Yeah, a thousand subscribers and four thousand watch hours. 0:17:30.119 --> 0:17:32.240 They've changed it now. It wasn't like that just a 0:17:32.280 --> 0:17:34.040 couple of years ago, but they've changed it. 0:17:33.960 --> 0:17:36.240 And now you need a thousand subscribers four thousand watched 0:17:36.320 --> 0:17:39.840 hours before you can even start monetizing your platform. 0:17:40.440 --> 0:17:42.800 Okay, all right, so now you're sor right, so now 0:17:42.840 --> 0:17:45.200 and that's important too. But the ten minute thing. Shout 0:17:45.200 --> 0:17:47.439 out to Mike. He actually put us onto that. He 0:17:47.520 --> 0:17:51.200 watched the video on YouTube and they showld. 0:17:52.640 --> 0:17:52.800 Yeah. 0:17:52.920 --> 0:17:54.399 The key with the clips, like even a lot of 0:17:54.400 --> 0:17:56.600 the micro clips that we put out from our episode, 0:17:56.640 --> 0:17:59.240 they're always if you notice, they're always longer than ten 0:17:59.280 --> 0:18:01.200 minutes or like at ten minutes, because then you could 0:18:01.200 --> 0:18:03.679 put multiple ads in if there's anything lowered th in 0:18:03.680 --> 0:18:05.960 ten minutes then you've only put one added. So it 0:18:06.040 --> 0:18:07.840 makes a big difference if you have three ads in 0:18:07.840 --> 0:18:09.760 a video as opposed to having one ad in a video. 0:18:10.720 --> 0:18:13.800 Yeah, and also to touch upon what determines a CPM, 0:18:13.840 --> 0:18:17.800 it's not necessarily only when the content is clean, but 0:18:17.840 --> 0:18:21.040 that definitely is a big indicator. Like if you're swearing, cussing, 0:18:21.119 --> 0:18:23.960 you're talking about some vulgar stuff that's probably going to 0:18:24.000 --> 0:18:26.160 get demonetized. So it's not even an option of having 0:18:26.200 --> 0:18:30.200 a low CPM. But there's certain niches that have higher 0:18:30.240 --> 0:18:33.919 CPMs than others. So you guys have a high CPM 0:18:34.000 --> 0:18:35.000 because of the topics that. 0:18:34.960 --> 0:18:35.639 You talk about. 0:18:36.119 --> 0:18:40.480 So some of those topics are like real estate, luxury things, 0:18:40.480 --> 0:18:43.640 so like luxury real estate, luxury cards is a big 0:18:43.680 --> 0:18:46.760 one as well. Gaming is big as well, But it 0:18:46.800 --> 0:18:48.840 depends like what niche and gaming I'm not a gamer, 0:18:48.880 --> 0:18:50.000 so well would it' be. 0:18:49.960 --> 0:18:52.000 Able to like indicate too. 0:18:51.960 --> 0:18:59.560 Deep, but finances business credit just basically oh Amazon SBA, 0:18:59.640 --> 0:19:03.240 that's another one. So it depends on how much the 0:19:03.640 --> 0:19:06.879 uh the advertisers willing to pay they're not willing to 0:19:06.880 --> 0:19:10.040 pay to put their videos in front of like pranks 0:19:10.080 --> 0:19:13.320 and like couple channels, so when you're smaller, you're not 0:19:13.359 --> 0:19:14.840 going to see a big CPM for that. 0:19:14.920 --> 0:19:17.359 But then once you become once you start what about 0:19:17.359 --> 0:19:21.199 makeup tutorial because that's very big for women, Yeah, what 0:19:21.240 --> 0:19:21.800 about makeup? 0:19:22.520 --> 0:19:25.439 So the CPM on that isn't necessarily high until you 0:19:25.480 --> 0:19:30.080 start ranking. So like for prank channels, family channels, makeup channels, 0:19:30.080 --> 0:19:34.520 because it's it's a kind of saturated, uh industry, I guess, 0:19:34.760 --> 0:19:38.119 but it's very popular. So once you start ranking and 0:19:38.160 --> 0:19:42.320 you have a very loyal customer not customer based audience, 0:19:42.720 --> 0:19:45.680 then the marketers are like, okay, I would pay more 0:19:45.760 --> 0:19:47.800 to put my video more, put my ads in front 0:19:47.800 --> 0:19:51.120 of their videos and stuff. So it depends on how 0:19:51.200 --> 0:19:53.960 large your channel is. When you're first starting out and 0:19:54.119 --> 0:19:58.880 it's a like beauty channel channel, uh, prank channel, you're 0:19:58.920 --> 0:20:01.440 not really going to see lar CPMs because there are 0:20:01.520 --> 0:20:05.440 so many people doing that and advertisers aren't necessarily willing 0:20:05.440 --> 0:20:08.440 to pay for content like that in the beginning when 0:20:08.440 --> 0:20:09.320 you're just starting out. 0:20:10.280 --> 0:20:15.359 Okay, all right, so now let's go to the actual 0:20:15.840 --> 0:20:18.479 content so that I guess that's the most important thing, right, So, 0:20:18.520 --> 0:20:21.440 like you your personal, our content is financial I guess 0:20:21.520 --> 0:20:23.840 that's the hardest thing. Like people want to start, you 0:20:23.880 --> 0:20:26.720 want to become a YouTuber. You're on your journey to 0:20:26.720 --> 0:20:29.320 become a YouTuber, right, the first thing is like, what 0:20:29.359 --> 0:20:29.960 do you want. 0:20:29.840 --> 0:20:31.080 To talk about? 0:20:31.359 --> 0:20:34.320 So we talk about financial stuff because we have financial podcasts, 0:20:34.320 --> 0:20:37.600 So that's easy. How did you find your niche to 0:20:37.600 --> 0:20:39.960 talk about? And how do you what do you recommend 0:20:40.200 --> 0:20:42.919 for people as far as finding their nache as far 0:20:42.960 --> 0:20:44.520 as the content that they're putting out. 0:20:46.440 --> 0:20:48.400 So I would say the easiest thing is to do 0:20:48.440 --> 0:20:51.320 something that you feel comfortable with, something that you're confident 0:20:51.320 --> 0:20:53.080 in as well, because if you're not confident in what 0:20:53.119 --> 0:20:54.639 you're talking about, it's going to show. It's going to 0:20:54.680 --> 0:20:56.400 come off on camera. People are going to be able 0:20:56.480 --> 0:20:59.439 to detect that. So make sure whatever topic you decide 0:20:59.480 --> 0:21:02.800 to go into, you're comfortable and confident about that topic. 0:21:03.160 --> 0:21:05.520 But then also your audience is going to let you 0:21:05.560 --> 0:21:07.680 know what they want to see more of. So before 0:21:07.720 --> 0:21:10.080 you even start your channel, I would say, write out 0:21:10.119 --> 0:21:12.680 a whole list of titles of things you want to 0:21:12.680 --> 0:21:14.640 talk about pertaining to that. Okay, you want to start 0:21:14.680 --> 0:21:17.840 a beauty channel, that's cool, write out fifty videos that 0:21:17.880 --> 0:21:20.480 you can do that's relating to beauty that people want 0:21:20.480 --> 0:21:23.160 to see. If you can't come up with fifty, it's 0:21:23.160 --> 0:21:25.040 probably a topic that you're not that interested in and 0:21:25.080 --> 0:21:27.320 you're not that confident. They should probably try and find 0:21:27.320 --> 0:21:30.159 something else that you are actually interested in. 0:21:31.240 --> 0:21:33.720 So I'm not putting out a prank video. I'm not 0:21:33.760 --> 0:21:36.800 putting out vacations with the kids. I'm not putting out 0:21:36.800 --> 0:21:38.400 how to cut here. It's just it's they'll be all 0:21:38.440 --> 0:21:39.919 over the place. I do those things, but it just 0:21:39.920 --> 0:21:41.000 be all over the place. 0:21:41.119 --> 0:21:43.520 Right, Yeah, No, you want to choose a topic and 0:21:43.560 --> 0:21:47.080 then try to find videos that surround that have to 0:21:47.119 --> 0:21:49.600 do with that topic, and don't make it too wide 0:21:49.640 --> 0:21:52.680 of arrange. Like, especially in the very beginning, nobody knows 0:21:52.680 --> 0:21:54.040 who you are, and they don't want to see every 0:21:54.080 --> 0:21:58.840 single component of your life because unfortunately. 0:21:58.119 --> 0:21:59.560 Like you're not that relevant to them. 0:21:59.680 --> 0:22:02.760 So it's nice that you have kids, it's nice that you, 0:22:02.760 --> 0:22:04.560 you know, like to shape up your beard and stuff. 0:22:04.560 --> 0:22:06.239 But like someone who comes out your channel and they 0:22:06.240 --> 0:22:08.840 want to see, uh, you hanging out with your kids, 0:22:08.920 --> 0:22:11.560 they're probably a dad with kids too, and they relate 0:22:11.600 --> 0:22:14.080 to that, but they might not have the same you know, 0:22:14.640 --> 0:22:16.640 grooming procedures that you do. They don't want to see 0:22:16.640 --> 0:22:19.240 the video. The next video to be you grooming yourself, 0:22:19.240 --> 0:22:21.119 like it's not relevant to them. So you kind of 0:22:21.119 --> 0:22:24.080 have to keep a consistent theme because it confuses your audience. 0:22:24.080 --> 0:22:25.280 It confuses your subscriber. 0:22:25.480 --> 0:22:27.520 They come to your channel, they see one video that's 0:22:27.560 --> 0:22:30.719 pertaining to your family life and your kids. Then they 0:22:30.760 --> 0:22:32.439 go look for another video that has to do with 0:22:32.480 --> 0:22:34.320 that and there's nothing else, or maybe there's only one 0:22:34.320 --> 0:22:36.560 and it's the one that they just watch. They're like, okay, 0:22:36.560 --> 0:22:38.439 this is what this was nice, this was cool. He's 0:22:38.480 --> 0:22:40.439 a nice guy, and they keep it moving. But you 0:22:40.520 --> 0:22:43.080 have to have consistency in all of your videos. 0:22:43.680 --> 0:22:46.240 All right, there you have it. That's the that's the basics. 0:22:46.280 --> 0:22:48.760 On the next step, we're going to go into how 0:22:48.760 --> 0:22:52.040 to really pop off and become viral. You got to 0:22:52.080 --> 0:22:54.679 become vibrary days for sure, and you know, just some 0:22:54.680 --> 0:22:58.080 more hacks and useful tips about you know, getting popping online. 0:22:58.320 --> 0:22:59.880 So yeah, we're going to that next hour. 0:23:00.840 --> 0:23:04.560 So yeah, this episode is brought to you by P 0:23:04.680 --> 0:23:07.520 and C Bank. A lot of people think podcasts about 0:23:07.560 --> 0:23:11.080 work are boring, and sure they definitely can be, but 0:23:11.280 --> 0:23:14.840 understanding of professionals. Routine shows us how they achieve their success, 0:23:14.920 --> 0:23:19.040 little by little, day after day. It's like banking with 0:23:19.080 --> 0:23:21.720 P and C Bank. 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Hiring Indeed is 0:25:50.720 --> 0:25:51.280 all you need. 0:25:51.880 --> 0:25:54.000 This is once again I want to reiterate by YouTube 0:25:54.080 --> 0:25:57.280 so on for it because for business owners as well, 0:25:57.640 --> 0:26:00.399 not just for people that want to become full time youtubeer. 0:26:00.400 --> 0:26:01.960 It's like we talked about social media a lot, like 0:26:02.000 --> 0:26:03.359 as far as it's like it's a great way to 0:26:03.400 --> 0:26:05.959 push your brand, but for entrepreneurs, and there's a lot 0:26:05.960 --> 0:26:08.640 of entrepreneurs is in on your Leasia, YouTube is extremely 0:26:08.680 --> 0:26:11.879 important to push your brand and you know, get the 0:26:11.960 --> 0:26:14.720 brand awareness out there. So even if you don't plan 0:26:14.760 --> 0:26:17.360 on being a full time YouTuber, you can still use YouTube. 0:26:17.680 --> 0:26:19.480 It's just like any other social network. 0:26:19.680 --> 0:26:21.800 There's a lot of millions and hundreds of millions of 0:26:21.840 --> 0:26:24.920 people on YouTube, So to not be on YouTube as 0:26:24.920 --> 0:26:27.960 a business owner, it's kind of like not being on Instagram. 0:26:28.400 --> 0:26:30.560 And something we learned, like we didn't start with the 0:26:30.600 --> 0:26:33.320 YouTube channel, like we didn't started to April. Everybody knows 0:26:33.320 --> 0:26:36.360 that the podcast itself started in January, but we learned 0:26:36.359 --> 0:26:38.200 it like yo, we have to grow the audience it's 0:26:38.240 --> 0:26:38.639 a great way. 0:26:38.720 --> 0:26:40.200 This is a platform. We knew that all our kids 0:26:40.240 --> 0:26:41.560 watch it, we knew we have to be on it. 0:26:41.720 --> 0:26:43.520 So we made a concerted effort to say, look, this 0:26:43.560 --> 0:26:44.120 is what we're going. 0:26:44.359 --> 0:26:46.280 Yeah, and it's helped out a lot, Like if we 0:26:46.400 --> 0:26:49.600 just did the audio, we would be nowhere near where 0:26:49.600 --> 0:26:52.480 we are now because we don't have the same reach 0:26:52.600 --> 0:26:54.280 that we would have if we do YouTube. And it's 0:26:54.280 --> 0:26:55.960 a lot of other things that we do exclusively for 0:26:56.000 --> 0:26:58.920 YouTube that we'll talk about. But all right, so as 0:26:58.960 --> 0:27:01.240 far as getting on YouTube, but it's like anything, right, 0:27:01.240 --> 0:27:04.800 Like same thing with social media Instagram when you start 0:27:04.840 --> 0:27:07.080 with zero and it's like, how do I grow it 0:27:07.119 --> 0:27:11.399 to two hundred and fifty thousand subscribers? So yeah, viral 0:27:11.560 --> 0:27:16.800 shout out to Drake Viral shout out to Drake Favrio Feign, 0:27:16.880 --> 0:27:18.399 then Sosa Geek. 0:27:18.600 --> 0:27:20.439 I think that's his name, that's his song, That's my 0:27:20.440 --> 0:27:20.919 favorite song. 0:27:21.000 --> 0:27:21.199 Like that. 0:27:22.640 --> 0:27:25.560 So your first video, you have no subscribers and you 0:27:25.600 --> 0:27:28.120 have thirty two thousand views on that video in a month. 0:27:28.160 --> 0:27:30.280 That's a lot. That's a lot of us. How did 0:27:30.359 --> 0:27:32.280 how how did you do that? How'd you do that? 0:27:33.680 --> 0:27:37.600 So YouTube has little pockets and little niches, little communities. 0:27:37.800 --> 0:27:41.120 So what I did was I found videos that look 0:27:41.359 --> 0:27:43.800 like my type of content, I would search. 0:27:43.920 --> 0:27:45.320 So my first video was a Storytime. 0:27:45.400 --> 0:27:48.359 What I did was I searched Storytime and then I 0:27:48.400 --> 0:27:51.439 filtered the results by upload date and that puts the 0:27:51.480 --> 0:27:53.720 newest uploads at the top. So then I searched for 0:27:53.920 --> 0:27:55.919 videos that kind of looked like they were in my 0:27:55.960 --> 0:27:58.639 neighborhood on YouTube, my community on YouTube, and then I 0:27:58.680 --> 0:28:02.560 would comment on their video like I could totally related 0:28:02.640 --> 0:28:04.800 da da. I made a video similar to that. It 0:28:04.840 --> 0:28:06.879 was a very spammy, like hey check me out, I 0:28:06.880 --> 0:28:09.359 just started a channel, but it was like it was 0:28:09.440 --> 0:28:12.160 a comment letting people know that like I did also 0:28:12.280 --> 0:28:16.600 upload something similar. So from that, what that does is 0:28:16.640 --> 0:28:18.600 it puts your comment there, and everyone does it where 0:28:18.600 --> 0:28:20.240 they're watching a video and they kind of scroll to 0:28:20.240 --> 0:28:23.520 see what the comments say. And so if your comment 0:28:23.640 --> 0:28:26.040 is there and you're one of the only comments there, 0:28:26.080 --> 0:28:27.600 even if that video is only going to get a 0:28:27.640 --> 0:28:30.359 thousand views, there's a good chance that a portion of 0:28:30.359 --> 0:28:32.520 those views are going to see your comment, and from 0:28:32.600 --> 0:28:35.040 those views to your comment, they're going to see your 0:28:35.119 --> 0:28:37.600 channel and maybe they're going to either subscribe or engage 0:28:37.600 --> 0:28:39.960 with your content somehow. So that was one thing that 0:28:40.000 --> 0:28:44.000 I did to grow my first video and how it 0:28:44.040 --> 0:28:46.840 got so many views. I was commenting a lot. And 0:28:46.880 --> 0:28:49.160 then now as I've grown, I don't really get an 0:28:49.200 --> 0:28:53.200 opportunity to watch people's videos and make relevant comments as much. 0:28:53.600 --> 0:28:57.560 But I'll watch my videos on incognito and see what 0:28:57.720 --> 0:29:00.840 shows up that's similar to my channel and how I 0:29:00.840 --> 0:29:02.400 can put my spin on it and do it better 0:29:02.440 --> 0:29:03.960 because when I watch it on. 0:29:04.040 --> 0:29:06.880 Incognito, there's no bias there. There's no other. 0:29:07.120 --> 0:29:09.480 Channel history incognito. 0:29:11.240 --> 0:29:14.280 Yeah, so incognito is just browsing in private mode. So 0:29:14.440 --> 0:29:19.600 on Google Chrome it's called Incognito and in Safari it's 0:29:19.600 --> 0:29:23.240 called Private Browser. But what that does is it doesn't 0:29:23.680 --> 0:29:27.360 warp the search information, so there's no bias. When you 0:29:27.400 --> 0:29:29.960 watch a video and you're signed into your profile, YouTube 0:29:30.000 --> 0:29:33.560 is recommending videos for you based off of everything. 0:29:33.080 --> 0:29:34.920 That you've ever watched on your profile. 0:29:35.160 --> 0:29:37.560 That's why you'll watch like one cleaning video, You'll go 0:29:37.640 --> 0:29:39.920 back to your homepage and there's like four other cleaning 0:29:40.000 --> 0:29:43.200 videos recommended to you, and it over time, it builds 0:29:43.240 --> 0:29:45.640 up a profile for you in a portfolio for you 0:29:45.960 --> 0:29:48.800 and it changes your recommendations based off of stuff that 0:29:48.840 --> 0:29:51.719 you've already searched and stuff that you've already watched. So 0:29:51.760 --> 0:29:53.880 when I watch my videos on incognito, what that does 0:29:53.920 --> 0:29:56.960 is it allows me to see what YouTube associates my 0:29:57.040 --> 0:29:59.560 channel with, and what kind of content YouTube kind of 0:29:59.600 --> 0:30:02.280 places my videos, and what kind of neighborhood on YouTube 0:30:02.320 --> 0:30:04.240 my videos are in. Then that kind of gives me 0:30:04.360 --> 0:30:07.880 more of an idea of the type of people who 0:30:07.920 --> 0:30:10.320 watch my video and what they're interested in more along with, 0:30:10.360 --> 0:30:12.480 of course, my analytics. I do watch my analytics and 0:30:12.560 --> 0:30:14.960 see what my audience likes more of I listen to 0:30:15.040 --> 0:30:16.800 the comments, but that's one way that I get to 0:30:16.800 --> 0:30:19.920 see what YouTube what the YouTube algorithm associates my channel with. 0:30:20.400 --> 0:30:22.560 So from there I'll get an idea. I'll put my 0:30:22.600 --> 0:30:24.080 spin on it, I flip on it, and I'll do 0:30:24.160 --> 0:30:27.000 it myself and then it usually does good when I 0:30:27.040 --> 0:30:28.480 when I choose a video like that. 0:30:29.960 --> 0:30:34.040 Okay algorithm, Can you tell about that YouTube algorithm? 0:30:34.240 --> 0:30:34.600 Yeah? 0:30:34.760 --> 0:30:38.960 So the YouTube algorithm, because it's a business, right YouTube, 0:30:39.560 --> 0:30:42.680 they're just interested mainly in like watch time and dollars, 0:30:42.960 --> 0:30:43.840 so they tend. 0:30:43.640 --> 0:30:45.920 To push videos that have. 0:30:47.440 --> 0:30:51.680 High CPMs, so videos that get them more money, and 0:30:51.720 --> 0:30:55.440 then I watch times as well and high engagement, because 0:30:55.440 --> 0:30:58.480 what YouTube wants ultimately is watch time, and they want 0:30:58.520 --> 0:31:02.120 their viewers to stay on their channel or on their platform, 0:31:02.240 --> 0:31:04.400 because if you're not on YouTube, you're on something else. 0:31:04.440 --> 0:31:08.640 You're on Hulu, Netflix, maybe Instagram, you're like on another platform. 0:31:08.760 --> 0:31:11.120 So what they want is watch time and engage. 0:31:11.680 --> 0:31:13.840 So if you upload a video and in the first 0:31:13.840 --> 0:31:16.360 few minutes or first few hours, I should say it's 0:31:16.400 --> 0:31:18.920 doing well, the algorithm is most likely going to push 0:31:18.960 --> 0:31:22.160 you some more. So that's kind of like a tit 0:31:22.240 --> 0:31:24.640 behind your algorithm. Like in the first hour, you should 0:31:24.640 --> 0:31:27.360 probably be commenting back to comment and stuff like that 0:31:27.680 --> 0:31:30.080 and trying to boost up that engagement within the first hour. 0:31:30.400 --> 0:31:32.600 Can we talk about your your viral video. 0:31:33.400 --> 0:31:36.080 You know, one of the one of the things you 0:31:36.080 --> 0:31:38.320 said is like not to chase trends, but you kind 0:31:38.320 --> 0:31:41.360 of did with the dad voiceover. Can you talk about 0:31:41.360 --> 0:31:43.440 the benefit you're actually chasing that trend and some of 0:31:43.480 --> 0:31:45.000 the things that didn't work that you learn from that. 0:31:46.880 --> 0:31:50.840 Yeah, okay, so that video at the time, it was 0:31:50.880 --> 0:31:52.560 like a makeup trend that was going around and a 0:31:52.560 --> 0:31:56.200 lot of people were doing like my boyfriend does my makeup, 0:31:56.600 --> 0:31:59.760 my voiceover and my dad. I thought it would be 0:31:59.760 --> 0:32:01.680 so money if my dad did my voice over, because 0:32:01.680 --> 0:32:04.760 he's always like tracking jokes on me. He's always making 0:32:04.800 --> 0:32:07.240 fun of me, so he did it. It was funny, 0:32:07.280 --> 0:32:09.240 it was cool, and the video did really well. It 0:32:09.280 --> 0:32:11.240 was like on different social media platforms. I don't have 0:32:11.280 --> 0:32:13.400 a Twitter, so it was like all over Twitter, all 0:32:13.440 --> 0:32:16.600 over Facebook. I didn't have a Facebook either, and it 0:32:16.640 --> 0:32:18.640 did go viral and it got a lot of views. 0:32:18.880 --> 0:32:21.400 It did make a lot of money because I ended 0:32:21.480 --> 0:32:24.320 up selling it to There was a media company that 0:32:24.400 --> 0:32:26.520 pitches to The Ellen Show and they bought that video 0:32:26.560 --> 0:32:29.040 off of me. They bought the rights for that video 0:32:29.080 --> 0:32:31.240 off of me. So I don't own that video anymore, 0:32:31.600 --> 0:32:33.640 but I still get the absence revenue from that video. 0:32:34.240 --> 0:32:38.000 But I would say that the game there was the 0:32:38.040 --> 0:32:41.320 money behind it, and it was a funny, like joke 0:32:41.400 --> 0:32:41.640 like me and. 0:32:41.640 --> 0:32:43.960 My dad still left about that video to this day. 0:32:44.000 --> 0:32:46.640 But what I learned is that when you do videos 0:32:46.760 --> 0:32:49.120 just because it's trendy, but it has nothing to do 0:32:49.160 --> 0:32:51.640 with what your channel is about, it doesn't necessarily grow 0:32:51.680 --> 0:32:55.680 your channel or your subscribers. So that video I got 0:32:55.680 --> 0:33:01.400 like two point two thousand subscribers, I believe, says my analytics, 0:33:01.640 --> 0:33:04.760 but it has like eight hundred thousand views, so that's 0:33:04.840 --> 0:33:09.400 not a very good conversion, like views versus people who subscribe. 0:33:09.840 --> 0:33:13.120 So it ultimately didn't grow my channel, and I learned 0:33:13.160 --> 0:33:15.560 that if you're gonna hop on a trend, it needs 0:33:15.600 --> 0:33:17.840 to pertain to what your channel's about. Because I was 0:33:17.880 --> 0:33:20.360 not a makeup channel. My dad wasn't on my channel. 0:33:20.920 --> 0:33:24.120 My channel wasn't like a comedy channel either, So it 0:33:24.160 --> 0:33:26.640 wasn't great for the overall growth of my channel, but 0:33:26.680 --> 0:33:29.040 it was a learning experience. 0:33:29.040 --> 0:33:31.920 I would say when I heard that saw it, I'm like, yo, 0:33:32.040 --> 0:33:35.000 I've never thought about that when people actually buy your 0:33:35.040 --> 0:33:37.320 content from me. What was that experience? Like, that was 0:33:37.360 --> 0:33:38.239 the first time you've done it? 0:33:39.280 --> 0:33:41.239 Yeah, that was my first time I had done it. 0:33:41.240 --> 0:33:43.720 It was just I was getting a lot of you 0:33:43.760 --> 0:33:46.520 know those I think they're like social media sites where 0:33:46.560 --> 0:33:48.960 they just have a bunch of viral videos and you'll 0:33:48.960 --> 0:33:50.880 see a viral video over and over, but it'll have 0:33:50.960 --> 0:33:52.200 different logos. 0:33:51.800 --> 0:33:52.360 In the corner. 0:33:52.680 --> 0:33:54.120 So at the time, I was getting a lot of 0:33:54.200 --> 0:33:58.200 questions from different media sources asking if they can post 0:33:58.200 --> 0:33:59.920 it on their Facebook group. They're like, oh, we have 0:34:00.000 --> 0:34:03.160 I had like six million followers on our Facebook. 0:34:03.200 --> 0:34:05.280 We're gonna post it. We'll credit you, da da da da. 0:34:05.320 --> 0:34:07.040 And I was like, yeah, sure, just put my link 0:34:07.080 --> 0:34:11.000 in the description, go for it. But then someone had 0:34:11.080 --> 0:34:13.239 asked me like have you sold it already? And I 0:34:13.280 --> 0:34:15.240 was like, sold it to who? 0:34:15.239 --> 0:34:16.200 That didn't make no sense. 0:34:16.440 --> 0:34:19.840 And then I got another inquiry around the same time 0:34:20.719 --> 0:34:21.800 that the first one came. 0:34:21.640 --> 0:34:23.719 In and was like, oh, well, we're willing to buy it. 0:34:24.080 --> 0:34:25.600 So then I went back to the first person. I 0:34:25.640 --> 0:34:28.080 was like, no, I haven't told it yet, but you know, 0:34:28.280 --> 0:34:31.560 I have some inquiries, I said some like there was. 0:34:31.520 --> 0:34:34.560 More than one. I was like, if you have some inquiries, 0:34:34.719 --> 0:34:36.759 so I haven't sold it yet. 0:34:36.800 --> 0:34:38.440 So they came with their proposal, and then I took 0:34:38.480 --> 0:34:41.200 the other person like, oh, another media company is willing 0:34:41.239 --> 0:34:43.800 to buy it for this much. So then the second 0:34:43.800 --> 0:34:47.239 one ended up having a better, better price, and I 0:34:47.360 --> 0:34:49.560 just sold it to them. But the funny thing was 0:34:49.560 --> 0:34:53.000 that that all of that happened like a year and 0:34:53.040 --> 0:34:56.120 a half, maybe two years after I'd already posted that video, 0:34:56.280 --> 0:34:59.319 So it was weird. Because the traffic had already died 0:34:59.320 --> 0:35:01.120 down on that video. I had already made my YouTube 0:35:01.120 --> 0:35:03.000 acts and money on that video and it was like 0:35:03.200 --> 0:35:06.719 dying down. So I guess some other media out they 0:35:06.760 --> 0:35:08.440 picked it up and then it went viral and like 0:35:08.520 --> 0:35:10.719 it was kind of a different community. 0:35:10.760 --> 0:35:13.120 Really, it wasn't like the audience. 0:35:14.200 --> 0:35:17.160 And another EYL alumni he had a post on Instagram 0:35:17.160 --> 0:35:18.279 a few days ago and he was like, a lot 0:35:18.280 --> 0:35:20.680 of viral videos don't go viral for like two to 0:35:20.719 --> 0:35:23.200 three years or even five years after that actually coming 0:35:23.239 --> 0:35:25.440 out with it social media or so you never know. 0:35:25.520 --> 0:35:27.680 It's like, don't give up on content because you might think, God, 0:35:27.680 --> 0:35:30.480 it's just flopped. Even Mickey Facts, we had him on 0:35:30.600 --> 0:35:32.279 shout Out at Mackey Facts and he had a video 0:35:32.360 --> 0:35:34.640 that went viral on Instagram when he was rapping fol 0:35:34.719 --> 0:35:37.040 Flex about financial literacy and he was like, when he 0:35:37.040 --> 0:35:39.920 first put it out, it didn't really get traction, and 0:35:39.960 --> 0:35:43.879 then out the blue, like earlier this year, it just started. 0:35:43.560 --> 0:35:46.280 Blowing up on like a lot of black financial literacy pages. 0:35:46.480 --> 0:35:47.400 Just so you never know. 0:35:48.480 --> 0:35:50.080 But I want to ask you about that video because 0:35:50.160 --> 0:35:53.000 you put that on YouTube and I saw it and 0:35:53.080 --> 0:35:57.359 we showed like the clip of it of the analytics. 0:35:57.520 --> 0:36:01.080 So on the clip, I actually saw the accent accent 0:36:01.160 --> 0:36:03.600 revenue that you made was like sixty eight thousand dollars 0:36:03.920 --> 0:36:05.880 from that, it's on it, it's on your page. 0:36:05.640 --> 0:36:06.120 So. 0:36:07.920 --> 0:36:08.640 Like, I'm not exposing. 0:36:09.680 --> 0:36:10.520 That's kind of what we do. 0:36:10.640 --> 0:36:12.719 So if that, if that's something like that, is that 0:36:12.920 --> 0:36:14.520 like something like all right, so you made sixty eight 0:36:14.560 --> 0:36:16.560 thousand on a video app that I had, Like how 0:36:16.600 --> 0:36:19.640 many viewers it had? Nine hundred thousand, eight hundred. Yeah, 0:36:19.920 --> 0:36:22.200 it was like it just that's like typical for like 0:36:22.560 --> 0:36:25.480 a million. Obviously it depends on CPM and all of that, 0:36:25.560 --> 0:36:27.080 but like what was the CPM for that video? 0:36:28.800 --> 0:36:30.920 Ooh, I'm not sure what the CPM was on that 0:36:30.960 --> 0:36:35.279 video actually, but that was over the lifetime, so that 0:36:35.400 --> 0:36:37.520 was when I posted it. I think was that twenty 0:36:38.000 --> 0:36:40.560 twenty seventeen. I think I posted that or maybe twenty eighteen, 0:36:40.600 --> 0:36:42.680 but it was over the lifetime, so from the moment 0:36:42.719 --> 0:36:45.479 I posted it to the current like day that I 0:36:45.560 --> 0:36:47.520 screenshoted it, so over time. 0:36:47.600 --> 0:36:50.239 Yeah, that's how much it made. I think it was 0:36:50.320 --> 0:36:51.439 because of. 0:36:51.360 --> 0:36:53.880 The timing too, because I posted it closer to the 0:36:53.880 --> 0:36:56.439 holidays and when it did go viral. It was during 0:36:56.440 --> 0:37:01.080 the holidays when acsence revenue is the highest. But yeah, 0:37:01.280 --> 0:37:03.880 once it starts gaining a lot of traction and it 0:37:03.920 --> 0:37:06.680 starts going higher, I noticed that the CPM starts jumping 0:37:06.800 --> 0:37:09.360 higher and higher, and so that's why I ended. 0:37:09.239 --> 0:37:11.080 Up doing so well. 0:37:11.600 --> 0:37:15.359 But I've noticed that it doesn't necessarily matter what your 0:37:15.400 --> 0:37:20.960 subscriber account is, or even what your your channel sizes 0:37:21.080 --> 0:37:24.440 or anything like that. Because some people they'll post a 0:37:24.520 --> 0:37:27.680 video on how much they made on YouTube, and I 0:37:27.719 --> 0:37:28.920 appreciate the transparency. 0:37:28.920 --> 0:37:29.840 I respect it honestly. 0:37:29.880 --> 0:37:32.400 Because someone had posted how much she makes and I 0:37:32.400 --> 0:37:35.600 think she has like one point four million subscribers, and 0:37:35.640 --> 0:37:37.959 she had said that she makes like, on average, about 0:37:37.960 --> 0:37:40.319 four thousand dollars a month. I was like, this wi't 0:37:40.360 --> 0:37:42.239 make sense because when that video went viral and I 0:37:42.239 --> 0:37:44.359 was making a lot of money off of it, I 0:37:44.400 --> 0:37:46.440 wasn't even at twenty thousand. I don't think, like my 0:37:46.520 --> 0:37:49.839 channel was pretty small. So it doesn't necessarily matter what 0:37:50.000 --> 0:37:51.080 your subscribe account is. 0:37:51.280 --> 0:37:53.280 All of that's predetermined by YouTube. 0:37:53.360 --> 0:37:56.040 And I try to tell people when they're thinking about 0:37:56.040 --> 0:38:00.120 making that transition from being an employee to being your 0:38:00.160 --> 0:38:02.719 own boss full time, and like you're using money from 0:38:02.760 --> 0:38:05.720 YouTube to try and like forecast your budget. I always 0:38:05.719 --> 0:38:07.920 tell people like, you don't really have control over the 0:38:07.960 --> 0:38:09.120 CPM because it's. 0:38:09.040 --> 0:38:11.320 Kind of like you're putting out a product. 0:38:11.360 --> 0:38:12.880 You don't know how many people are going to buy it, 0:38:12.920 --> 0:38:14.440 and you don't know what you're going to sell it 0:38:14.480 --> 0:38:16.800 for either. We're just putting out a product and whatever 0:38:16.840 --> 0:38:18.840 money you get, you'd get. And it's not like you 0:38:18.840 --> 0:38:23.200 can go back to YouTube and go tell them like, actually, 0:38:23.239 --> 0:38:25.560 you guys told me that I only had five thousand 0:38:25.600 --> 0:38:28.719 impressions on the ads this month, But I went and 0:38:28.760 --> 0:38:29.799 asked my viewers and. 0:38:29.760 --> 0:38:31.920 They told me, actually they all watched it. 0:38:31.960 --> 0:38:33.760 Like, you can't go back and dispute it with YouTube 0:38:33.800 --> 0:38:35.359 if they tell you that's how much you're making, that's 0:38:35.360 --> 0:38:38.040 how m you're making. So I wouldn't know why it 0:38:38.080 --> 0:38:41.319 needs so high, but it did, and I appreciated it. 0:38:41.440 --> 0:38:42.000 I took it. 0:38:42.040 --> 0:38:45.239 But I always take AdSense revenue as a bonus. So 0:38:45.800 --> 0:38:48.439 I don't rely on AdSense revenue because that just puts 0:38:48.480 --> 0:38:50.560 you in a very vulnerable place with your finances. And 0:38:50.680 --> 0:38:52.600 I don't know about anybody else, but I don't like 0:38:52.640 --> 0:38:55.840 being vulnerable with my Thiens. As with my finances, I 0:38:55.920 --> 0:39:01.000 like to be very calculated and very like precise, So yeah, 0:39:01.040 --> 0:39:03.160 it's kind of a toss up. 0:39:03.200 --> 0:39:06.160 You don't know why it made so much and what 0:39:06.200 --> 0:39:06.880 the reason. 0:39:06.680 --> 0:39:08.640 Is spoken like a true accountant. 0:39:09.200 --> 0:39:12.040 My next thing is the points of consistency, right, because 0:39:12.080 --> 0:39:14.600 after you went viral, it's not like, hey, I'm going 0:39:14.640 --> 0:39:16.319 to live with this one video for the rest of 0:39:16.320 --> 0:39:18.680 my life. You started to putting out more content that 0:39:18.760 --> 0:39:20.239 was more theme. Do you want to talk about that? 0:39:22.040 --> 0:39:24.920 Yeah, So after that first video, actually it was still 0:39:24.920 --> 0:39:27.600 a side hustle for me because my main priority was 0:39:27.640 --> 0:39:31.200 always finishing with UNI and like my nine to five career, 0:39:31.560 --> 0:39:33.120 so it was still a side hustle. I think after 0:39:33.120 --> 0:39:35.000 that video, I still was putting out I wasn't very 0:39:35.000 --> 0:39:38.399 calculated with my videos. It wasn't until recently, like once 0:39:38.440 --> 0:39:40.520 I graduated from UNI and I was paying more attention 0:39:40.680 --> 0:39:43.520 to my videos, that I was more calculated and I 0:39:43.600 --> 0:39:45.080 was more consistent with the theme. 0:39:45.520 --> 0:39:46.600 But also like. 0:39:46.719 --> 0:39:48.680 As time goes on, I think when I first started, 0:39:48.719 --> 0:39:51.560 I was like twenty one ish, so like my interest 0:39:51.560 --> 0:39:54.480 at twenty one is different from my interests now. So 0:39:55.120 --> 0:39:57.319 as time went on, I just started making videos that 0:39:57.600 --> 0:40:00.160 made more sense to me and what I was more 0:40:00.200 --> 0:40:02.919 interested in, more confident in. So once I started making 0:40:02.960 --> 0:40:08.880 more self improvement videos, personal finances, personal development, entrepreneur type videos, 0:40:09.160 --> 0:40:11.560 that's when I really started to understand the importance of 0:40:11.600 --> 0:40:13.480 having like a theme throughout videos. And that's why I 0:40:13.520 --> 0:40:15.719 always try to tell people like, if I had known 0:40:15.760 --> 0:40:18.160 now what I knew back then, I would have definitely 0:40:18.200 --> 0:40:20.480 themed down, niche down on my content, and I wouldn't 0:40:20.520 --> 0:40:23.040 have been creating content from like all over the place. 0:40:23.440 --> 0:40:26.400 It would have been some sort of consistent theme throughout. 0:40:26.760 --> 0:40:30.560 So now when I'm creating content, it's mainly it has 0:40:30.560 --> 0:40:32.960 to do with money and some sort of personal development 0:40:34.000 --> 0:40:37.160 just overall becoming a better version of you. So that's 0:40:37.200 --> 0:40:39.719 the consistent theme that's throughout all my videos that I 0:40:39.760 --> 0:40:43.040 try to portray in every single videos, it's about something 0:40:43.120 --> 0:40:44.400 personal development related. 0:40:45.000 --> 0:40:46.400 So if you if you. 0:40:47.880 --> 0:40:49.920 If you take the ads off of video yourself or 0:40:49.960 --> 0:40:51.520 whatever reason, Like let's say you don't want ads on 0:40:51.520 --> 0:40:54.680 one video, that's going to hurt the chances of you 0:40:54.760 --> 0:40:55.719 YouTube pushing it. 0:40:55.760 --> 0:40:57.839 Probably because they don't get paid either, or. 0:41:00.120 --> 0:41:02.040 I would say that they don't really have an incentive 0:41:02.040 --> 0:41:04.080 to push it. They might, but they don't really have 0:41:04.080 --> 0:41:06.879 an incentive to. So you could take it off if 0:41:06.920 --> 0:41:09.719 you wanted to. But also, like, why would you want 0:41:09.719 --> 0:41:10.040 to do that? 0:41:10.560 --> 0:41:12.560 Not because sometimes you might put a video out in 0:41:12.600 --> 0:41:14.880 the ads that are on the video might be competition 0:41:15.560 --> 0:41:16.759 for the actual. 0:41:16.560 --> 0:41:19.920 Video, you know what I'm saying. So so yeah. 0:41:19.880 --> 0:41:22.160 I noticed that with YouTube like something, they will run 0:41:22.800 --> 0:41:26.600 ads in a video that is like especially like if 0:41:26.640 --> 0:41:28.360 you're trying to sell something or if you have a 0:41:28.440 --> 0:41:30.880 product or something and it's like, now you got you're 0:41:30.960 --> 0:41:33.080 actually running an ad for somebody. 0:41:32.760 --> 0:41:34.279 Else that's doing the same exact thing that you know 0:41:34.480 --> 0:41:35.360 about in the video. 0:41:35.200 --> 0:41:37.799 Right unbeknown to your right but to the viewer, that's 0:41:37.800 --> 0:41:38.279 going to happen. 0:41:39.200 --> 0:41:43.320 Yeah right, Yeah, I mean it's possible that that could happen, 0:41:43.400 --> 0:41:47.440 but mainly people like they buy from people, so if 0:41:47.480 --> 0:41:49.160 they're watching their video, they're most likely going to buy 0:41:49.160 --> 0:41:50.919 from you anyways. But yeah, you could take the video 0:41:51.040 --> 0:41:55.360 the ads off if you wanted to, and then you're like, 0:41:55.400 --> 0:41:57.719 you're subscribers watching and if it picks up, it picks up. 0:41:57.760 --> 0:41:59.960 But I find that they have more than an incentive 0:42:00.200 --> 0:42:02.880 YouTube as a business to push videos that are going 0:42:02.960 --> 0:42:05.839 to make them more money, and also videos that have 0:42:05.920 --> 0:42:08.640 longer watch times that keep people on their platform, because 0:42:08.680 --> 0:42:11.360 at the end of the day, like the CPM is split, 0:42:11.760 --> 0:42:13.080 like the amount of money you. 0:42:13.000 --> 0:42:14.479 Get is after YouTube gets their cut. 0:42:14.560 --> 0:42:16.439 So if you're making more money, that means they're making 0:42:16.440 --> 0:42:16.880 more money. 0:42:18.520 --> 0:42:24.120 Okay, So so so all right, as far as like revenue, 0:42:24.160 --> 0:42:25.480 and I want to I'm glad you said that you 0:42:25.480 --> 0:42:27.200 don't rely on that because there's more ways to make 0:42:27.239 --> 0:42:30.080 money off YouTube and just add that's just like the 0:42:30.120 --> 0:42:32.759 first layer. But YouTube is it's just like any other thing. 0:42:32.760 --> 0:42:34.560 It's a platform where you reach a bunch of people. 0:42:34.840 --> 0:42:37.680 So through that you can do brand partnerships, you can 0:42:37.680 --> 0:42:40.719 promote your own products, you can do a variety of 0:42:40.719 --> 0:42:43.200 different things. So, how are some other revenue things that 0:42:43.280 --> 0:42:45.920 like you personally utilize the U see other YouTube YouTubers 0:42:46.000 --> 0:42:49.320 utilized outside of just regular ads that YouTube provides. 0:42:50.560 --> 0:42:53.839 Yeah, so I definitely make sure that I have enough 0:42:54.080 --> 0:42:57.040 revenue and income coming in from other places, because, like 0:42:57.080 --> 0:42:59.799 I said, it's a toss up. And although I can 0:43:00.080 --> 0:43:03.160 pend on the money coming in and like it's pretty consistent, 0:43:03.200 --> 0:43:04.160 there's a theme throughout. 0:43:04.960 --> 0:43:06.719 You can't rely on it because at any moment. You 0:43:06.800 --> 0:43:07.600 Tube can come back. 0:43:07.440 --> 0:43:10.640 Tomorrow and say like, hey, everyone under a million, y'all 0:43:10.640 --> 0:43:12.480 don't get paid in a war until you reach a 0:43:12.520 --> 0:43:14.000 million subscribers figure it out. 0:43:14.440 --> 0:43:16.200 They probably won't. 0:43:16.000 --> 0:43:18.600 Because that's a little wild on their end, but they 0:43:18.600 --> 0:43:20.759 have the option to do that. So I make sure 0:43:20.800 --> 0:43:25.120 that I'm making money from other places. For me, I 0:43:25.200 --> 0:43:28.480 have my affiliate links that I put in the description bar. 0:43:28.920 --> 0:43:32.919 I have my brand sponsorships, which is when a brand 0:43:32.960 --> 0:43:35.319 reaches out to you and asks you to promote their 0:43:35.400 --> 0:43:37.080 product or their brand. 0:43:36.920 --> 0:43:37.520 For a fee. 0:43:37.960 --> 0:43:40.080 And then I also use YouTube to drive traffic to 0:43:40.120 --> 0:43:43.240 my two other online businesses, which is my hair extension 0:43:43.280 --> 0:43:44.399 company and my. 0:43:45.960 --> 0:43:47.400 Business society company. 0:43:48.000 --> 0:43:50.520 You know, do you said something just now as far 0:43:50.560 --> 0:43:52.640 as the description, like you put the links in description. 0:43:52.920 --> 0:43:55.000 I think people overlook that and don't really understand the 0:43:55.040 --> 0:43:56.920 importance of the description. I know you have a little 0:43:57.160 --> 0:43:58.600 like a tip that you said, like you don't put 0:43:58.600 --> 0:44:00.400 a link within the first three lines like that. 0:44:00.600 --> 0:44:01.680 Can you go into detail about that? 0:44:01.800 --> 0:44:02.880 Yeah? 0:44:03.120 --> 0:44:07.160 Yeah, So once again, because it's YouTube's platform and not here, 0:44:07.440 --> 0:44:11.200 they have the discretion to push videos that to not 0:44:11.320 --> 0:44:15.520 push videos that are sending traffic to other external sites. 0:44:15.880 --> 0:44:16.480 So when. 0:44:18.520 --> 0:44:21.560 Your first three lines above the full have a link 0:44:21.600 --> 0:44:24.800 to an external website, they're less inclined to push the video. 0:44:25.200 --> 0:44:27.440 This is what I was told from like a YouTube insider. 0:44:27.560 --> 0:44:29.560 I don't know how true that is to this day 0:44:29.800 --> 0:44:32.759 or if YouTube has changed that, because I do have 0:44:32.840 --> 0:44:35.000 like two videos that have done pretty well and they 0:44:35.040 --> 0:44:38.000 have a link on the top the top fold. But 0:44:38.040 --> 0:44:39.480 I was told this from an insider, so I try 0:44:39.520 --> 0:44:41.160 to avoid it if I can. It doesn't really make 0:44:41.160 --> 0:44:43.400 a difference for me to put the links just a 0:44:43.440 --> 0:44:45.640 little bit lower, so I tend to do that so 0:44:45.680 --> 0:44:48.040 that it doesn't kind of like throw the algorithm off 0:44:48.160 --> 0:44:48.600 or whatnot. 0:44:49.840 --> 0:44:52.600 So yeah, that's something that people don't fully understand so 0:44:52.640 --> 0:44:55.360 many different things with YouTube. It's like this says you 0:44:55.400 --> 0:44:58.000 can just have like a three hour situation about that. 0:44:58.080 --> 0:44:59.320 But I want to ask you before we go to 0:44:59.320 --> 0:44:59.920 the next thing. 0:45:00.600 --> 0:45:00.920 Blog. 0:45:02.680 --> 0:45:04.759 A lot of people are doing blogs. 0:45:04.680 --> 0:45:06.560 And even were collegius and people say like we should 0:45:06.560 --> 0:45:08.200 do blogs and things of that nature, like a video 0:45:08.280 --> 0:45:10.200 blog like just a day and of life. So how 0:45:10.200 --> 0:45:11.560 do you do you think it's a good idea for 0:45:11.600 --> 0:45:13.800 like people that have like if they're putting out consistent 0:45:13.840 --> 0:45:16.480 content because some people say, like the blog allows you 0:45:16.520 --> 0:45:18.799 to people to see like the personal side of you, 0:45:19.320 --> 0:45:21.319 and it's such a different things and it's like it's 0:45:21.320 --> 0:45:22.960 like a young own reality show kind of. 0:45:23.040 --> 0:45:25.320 So what's your thoughts on blogs? 0:45:25.800 --> 0:45:27.799 So I think blogs are a good idea if you're 0:45:27.800 --> 0:45:30.360 trying to be a blogger or if you've already established 0:45:30.360 --> 0:45:35.200 an audience, because ultimately this generation we like solution based content. 0:45:35.360 --> 0:45:38.600 That's what everybody's after right now, you're after me everybody. 0:45:38.880 --> 0:45:40.760 Like when you watch a video, you're trying to gauge 0:45:40.960 --> 0:45:44.680 something from it, right So if you're making content that 0:45:44.880 --> 0:45:48.840 is even like family bloggers, you know, when people watch that, 0:45:48.880 --> 0:45:50.839 they feel like they're a part of the family. That's 0:45:50.880 --> 0:45:53.200 the value that you're getting from it. For people who 0:45:53.200 --> 0:45:55.520 do hair tutorials, that's the value. You're teaching people how 0:45:55.520 --> 0:45:57.799 to do their hair. Make up tutorials, you're teaching them 0:45:57.840 --> 0:45:59.600 how to do makeup. But like, you don't have to 0:45:59.600 --> 0:46:03.479 be teaching anything if you're providing some sort of value. 0:46:03.520 --> 0:46:07.000 If you are a you do comedy skits, that's the 0:46:07.080 --> 0:46:10.080 value that you provide there. Your people are coming to 0:46:10.120 --> 0:46:13.719 your videos for comedic relief. And if you're blogging, you're 0:46:13.760 --> 0:46:17.120 trying to make people feel a sense of belonging and 0:46:17.200 --> 0:46:19.040 like they're a part of whatever it is that you've 0:46:19.040 --> 0:46:22.359 got going on. So like with couple channels or even 0:46:22.360 --> 0:46:24.560 family channels, you might watch an episode and you're. 0:46:24.400 --> 0:46:27.720 Like, oh, but what was this, Like what was the reason? 0:46:28.200 --> 0:46:31.080 But to somebody else, they're very committed, and those channels 0:46:31.120 --> 0:46:34.359 tend to have very loyal audiences too, because they they're 0:46:34.440 --> 0:46:38.040 invested in that relationship, they're invested in that family, and 0:46:38.080 --> 0:46:39.759 they feel like they're a part of the family, a 0:46:39.840 --> 0:46:43.160 couple of friend to the couple. So if you're blogging 0:46:43.920 --> 0:46:46.160 and you already have an audience, it kind of makes 0:46:46.200 --> 0:46:48.600 your audience feel like they're a part of what you're 0:46:48.640 --> 0:46:51.480 doing already. Like they watch your podcast, they see you 0:46:51.480 --> 0:46:55.200 guys do all these cool things. You guys are pretty 0:46:55.200 --> 0:46:57.680 stan up guys, So they want to know what is 0:46:57.680 --> 0:46:59.279 the behind the scenes and what does that look like. 0:46:59.320 --> 0:47:01.560 And that's the value that you provide there, because you've 0:47:01.600 --> 0:47:04.160 already kind of built up your audience. 0:47:04.239 --> 0:47:06.200 But when you're just coming straight up up the bat 0:47:06.600 --> 0:47:08.640 and no one really knows. 0:47:08.560 --> 0:47:10.040 Who you are, if you're going to be a blogger, 0:47:10.080 --> 0:47:11.920 stick to that because then people are going to be 0:47:11.960 --> 0:47:16.680 invested in you and your life and you're a lifestyle blogger. 0:47:16.920 --> 0:47:17.879 But if you're going to be. 0:47:17.840 --> 0:47:21.759 Doing like couple, praying, couple, challenge couple, this couple, that couple, 0:47:21.800 --> 0:47:23.480 cup couple, and then all of a sudden you're doing 0:47:23.680 --> 0:47:25.799 blogs on your own and you're like, hey, guys, so. 0:47:25.760 --> 0:47:27.640 I'm out with the boys, yes Friday night. 0:47:27.680 --> 0:47:29.279 People are gonna be like, I didn't sign up for this. 0:47:29.400 --> 0:47:31.120 I don't care about what you're doing with the boys, 0:47:31.160 --> 0:47:32.880 Like where's your girl at? That's what we're trying to 0:47:32.880 --> 0:47:34.520 watch because they feel like they're a part of your couple. 0:47:34.560 --> 0:47:36.799 So if you're trying to be a lifestyle blogger, just 0:47:36.920 --> 0:47:39.759 stay consistent and stick to that. But if you've already 0:47:39.760 --> 0:47:41.720 built up an audience and you're trying to do blogging, 0:47:41.760 --> 0:47:43.480 it's more so behind the scene, and that's the value 0:47:43.520 --> 0:47:45.000 that people are getting from that. They want to see, 0:47:45.040 --> 0:47:48.359 like what is what do you guys do behind this 0:47:48.560 --> 0:47:49.719 big empire that you built? 0:47:51.040 --> 0:47:52.280 Sol story? 0:47:52.440 --> 0:47:55.440 Yeah, for sure, you just realized your business needed to 0:47:55.480 --> 0:47:59.840 hire someone yesterday. 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