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Speaker 1: An illegal alien from Guatemala charged with raping a child

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Speaker 1: in Massachusetts. An MS thirteen gang member from Al Salvador

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Speaker 1: accused of murdering a Texas man of Venezuelan charged with

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Speaker 1: filming and selling child pornography in Michigan. These are just

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Speaker 1: some of the heinous migrant criminals caught because of President

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Speaker 1: Donald J. Trump's leadership. I'm Christy nom the United States

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Speaker 1: Secretary of Homeland Security. Under President Trump, attempted illegal border

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Speaker 1: crossings are at the lowest levels ever recorded, and over

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Speaker 1: one hundred thousand illegal aliens have been arrested. If you

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Speaker 1: are here illegally, your next you will be fined nearly

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Speaker 1: one thousand dollars a day, imprisoned, and deported. You will

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Speaker 1: never return. But if you register using our CBP home

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Speaker 1: app and leave now, you could be allowed to return legally.

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Speaker 1: Do what's right. Leave now. Under President Trump, America's laws,

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Speaker 1: border and families will be protected.

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Speaker 2: Sponsored by the United States Department of Homeland Security.

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Speaker 3: All right, guys, welcome back ey l across the border edition.

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Speaker 4: We know that we're heavy in Toronto.

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Speaker 5: We've been come to north Man.

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Speaker 3: Yeah, we al Toronto Like Doug Christie shout out to camp.

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Speaker 3: That was a long time ago. Now you guys say,

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Speaker 3: like play Toronto like Kyle Lowry or something like that.

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Speaker 5: Legend.

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Speaker 3: Yeah, so shout out to Canada. You know, we we've

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Speaker 3: we've been doing a lot of episodes of people from Canada.

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Speaker 6: We make no secret of how much we love Toronto,

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Speaker 6: we love Montreal, we we love our neighbors up north.

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Speaker 4: Yeah, for sure.

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Speaker 3: So this is a dope episode because not only do

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Speaker 3: we get to tap in with one of the brightest

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Speaker 3: entrepreneurs north of the border in Toronto, but we get

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Speaker 3: to talk about some stuff that we haven't talked about

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Speaker 3: yet as far as like YouTube, which is huge.

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Speaker 5: Just so many questions about it. Yeah, so many questions.

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Speaker 3: Yea, entrepreneurship, women, entrepreneurship, believe in the corporate We're a

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Speaker 3: lot of different things, but YouTube is especially something that

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Speaker 3: we got to double download because we haven't spoken about

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Speaker 3: that at all. So, without further ado, lynn A Lore So,

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Speaker 3: lynn A Lore is a, like I said, one of

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Speaker 3: the brightest entrepreneurs in Toronto right now.

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Speaker 4: She was actually in.

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Speaker 5: The corporate world for a while, finance major.

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Speaker 3: Finance major, and then now just a full time entrepreneur.

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Speaker 3: So she has a community where she she helped women

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Speaker 3: in business and really execute their dreams. And she's also

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Speaker 3: a YouTuber. Shehoes on YouTube. We gotta get on your

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Speaker 3: YouTube platform. She has a quarter million, she has a

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Speaker 3: quarter million subscribers on YouTube, a bunch of videos that

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Speaker 3: have gone viral, a bunch of videos with over one

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Speaker 3: hundred thousand views, and she's just a really dope person.

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Speaker 3: So she reached out to us, and you know, we asked.

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Speaker 3: I asked her she wanted to come on the platform.

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Speaker 3: She wanted to come on the podcast, and she was like, sure, so.

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Speaker 4: Here we are, Old Canada.

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Speaker 2: That's a nice intro.

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Speaker 5: I appreciate it. That's an experience. That's good.

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Speaker 4: So, first and foremost, thank you, thank you for joining us.

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Speaker 4: You appreciate it.

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Speaker 7: Yeah, no, thank you guys for having me on, because honestly,

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Speaker 7: this is like one of my favorite podcasts right now.

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Speaker 7: I'm always telling anyone who's interested in like finance and

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Speaker 7: personal development, you got to listen to that Leasure podcast.

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Speaker 7: So it's kind of crazy that I'm on right now.

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Speaker 7: Thank you guys for having me on.

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Speaker 5: Thank you, thank you for being a earner worldwide.

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Speaker 4: Appreciate that.

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Speaker 3: That's a fact. So all right, let's get into it.

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Speaker 3: Like I said, I want to talk about variety of

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Speaker 3: different things, but first I want to talk about your

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Speaker 3: journey from leaving corporate. Well I was gonna say corporate

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Speaker 3: American corporate, so corporate Canada and she coming a full

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Speaker 3: time entrepreneurs So what did that?

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Speaker 4: Because I know you come from you.

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Speaker 3: Know, African parents, and if anybody knows any African parent,

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Speaker 3: they don't play.

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Speaker 5: That like they like to know you're going to be

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Speaker 5: a doctor.

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Speaker 3: They very straight from Ghana, right, Yeah, we actually we're

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Speaker 3: gonna go to go.

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Speaker 5: Yeah, we got some some special plan for Yeah.

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Speaker 6: We had a guest so kame Akle, who had some

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Speaker 6: ties there, and it was like, listen, we got to

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Speaker 6: bring you guys to Ghana. They need to see this.

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Speaker 6: But when you come, I'm going to host you. It's

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Speaker 6: going to be different from you traveling. Then we're gonna

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Speaker 6: thank you. We are very much looking forward to that.

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Speaker 4: And we don't have a whole plan for Donald.

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Speaker 5: You gotta come with us.

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Speaker 2: Yeah, yeah, I'm down.

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Speaker 7: Ganna's always a vibe. It's such good vibes, such good energy.

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Speaker 7: Everyone's so friendly, so nice, so welcoming you guys, are

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Speaker 7: gonna have a good time.

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Speaker 4: So all right.

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Speaker 3: So, yeah, I said, you you're a YouTuber and amongst

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Speaker 3: other things. But what made you make the transition to,

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Speaker 3: you know, working in the corporate world to actually going

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Speaker 3: online and putting out content for a living.

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Speaker 2: Yeah.

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Speaker 7: So I started my YouTube journey about four and a

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Speaker 7: half years ago. At the time, I was still in college,

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Speaker 7: so it was just an outlet for me.

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Speaker 2: I was like my last year of college.

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Speaker 7: I thought it would be kind of fun to put

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Speaker 7: out a video, and the idea of YouTube sounded fun

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Speaker 7: to me too, the idea of having a YouTube channel.

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Speaker 7: But I didn't mess with social media at all. I

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Speaker 7: had no social media, just wasn't on it, very private,

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Speaker 7: and I put out a video on YouTube because I thought,

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Speaker 7: you know, no one's really gonna find it in my

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Speaker 7: real world, like none of my friends or family, So

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Speaker 7: it just be fun, my own little outlet, little community.

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Speaker 2: So I had zero expectations for it.

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Speaker 7: And after my first video got like, I think thirty

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Speaker 7: two or thirty eight thousand views in like the first month,

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Speaker 7: but I wasn't sure if I was like good or

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Speaker 7: bad because I had zero expectations. And then I got

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Speaker 7: an email from YouTube or from Google actually saying I

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Speaker 7: need to put in my direct deposit information because I

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Speaker 7: made seventy eight dollars. So when I get to one

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Speaker 7: hundred dollars, which is the threshold that paid YouTube paid

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Speaker 7: you over, they need to find somewhere to put it into.

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Speaker 7: So I was like, oh my god, this is so cool.

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Speaker 7: I like wrote in my journal like oh my god,

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Speaker 7: thank you God. I mean so many salaries for this video.

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Speaker 7: But it was still just a hobby for me. It

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Speaker 7: was the hobby that just so happened to make money.

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Speaker 7: And then brand started reaching out to me to do

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Speaker 7: sponsored videos and I was like, oh, okay, cool, so

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Speaker 7: this is like a side house.

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Speaker 6: So for me, Now, what was that first video about? Sorry,

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Speaker 6: what was the first video about?

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Speaker 2: Oh?

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Speaker 7: It was a storytime video that time. Those were like

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Speaker 7: pretty popular. You like talk about something that happened to you,

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Speaker 7: what you learned from it, and what the takeaway was.

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Speaker 2: It was like entertaining, but still educational and more like

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Speaker 2: learn from me.

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Speaker 7: It wasn't worth it, or you could have done it

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Speaker 7: this way, blah blah blah.

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Speaker 5: Gotcha. Yeah.

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Speaker 7: So then I was just doing like sponsored videos for brands.

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Speaker 2: But during this entire time.

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Speaker 7: I like had graduated from school, I was working full time,

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Speaker 7: like a nine to five, and then I went back

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Speaker 7: to university and I was still working my full time

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Speaker 7: nine to five, but YouTube was a side hustle for me,

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Speaker 7: so I was just doing mainly sponsored.

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Speaker 2: Videos for the most part.

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Speaker 7: And then it wasn't until I graduated from university that

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Speaker 7: I was able to put more time into my YouTube,

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Speaker 7: and then it just started to make more sense and

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Speaker 7: more dollars. I unlocked the algorithm, I unlocked like the

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Speaker 7: business behind it, and it really starts to make sense.

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Speaker 7: So it went from a hobby that just so happens

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Speaker 7: to make money sometimes to a side hustle and then

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Speaker 7: I started making really good money on it, and I'm like,

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Speaker 7: I could actually do this full time instead of having

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Speaker 7: to go to my corporate job. So I just made

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Speaker 7: that transition, which it was a transition. I want to

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Speaker 7: make that very known that it wasn't just one day

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Speaker 7: I woke up and it was like I'm going to

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Speaker 7: quit my job as an accountant and just like do

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Speaker 7: YouTube full time. I like made that transition eventually, and

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Speaker 7: now I do YouTube full time and my two other

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Speaker 7: online businesses.

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Speaker 3: So yeah, like I said, I mean, I probably she

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Speaker 3: said it's at the beginning of the show. But YouTube

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Speaker 3: is something that everybody's aware of, but people don't fully understand,

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Speaker 3: like it's a real business, it's an industry, and especially

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Speaker 3: like a lot of kids, like you know, they only

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Speaker 3: watch YouTube, and you know a lot of times people don't,

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Speaker 3: they don't take it serious. They're just like, oh, you're

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Speaker 3: a YouTuber or you know, you're just making selfie videos

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Speaker 3: about stuff. But it's like, naw, people is actually out

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Speaker 3: here making millions of dollars and it's a it's a

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Speaker 3: billion dollar industry, and brands are paying millions of dollars

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Speaker 3: for people to advertise their products and promote their products,

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Speaker 3: and people are selling products. So that's why I really

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Speaker 3: wanted to talk about YouTube so much, because it's like,

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Speaker 3: I don't think people fully understand.

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Speaker 4: The power of YouTube.

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Speaker 3: So just to kind of give some some background perspective

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Speaker 3: on YouTube, it's like it's the second biggest search engine online,

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Speaker 3: second to Google, and Google actually owns YouTube, so you.

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Speaker 4: Know that kind of push things.

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Speaker 3: Yeah, so when you think about YouTube, don't just think

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Speaker 3: about it as a place that just has a bunch

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Speaker 3: of brandom videos. Think about it as an industry. It's

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Speaker 3: a multi billion dollar.

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Speaker 5: And that's something very important about it is that it

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Speaker 5: always gets younger.

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Speaker 6: Like a lot of these platforms don't realize, like, Yo,

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Speaker 6: how do I get a younger audience base? Well, YouTube

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Speaker 6: will always have a younger audience space because a lot

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Speaker 6: of kids watch YouTube, and as long as there's going

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Speaker 6: to be kids watching videos, YouTube will always grow. So

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Speaker 6: if you're looking for a place to start, start there

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Speaker 6: because they have they have the audience.

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Speaker 3: Yeah and yeah, shout out to my son, I see it,

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Speaker 3: shout the choice sun.

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Speaker 4: Christian shouts that Jamal's son Chase.

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Speaker 5: And Jordan shout out Jordan's and they all.

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Speaker 3: Watch They all watch YouTube. They don't even watch television.

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Speaker 3: I don't have no favorite shows, man, So that just

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Speaker 3: goes through a lot.

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Speaker 7: Of people don't. People don't even watch TV anymore. It's

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Speaker 7: just YouTube and like Netflix, people just stream stuff. And

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Speaker 7: that's why, like before, when even some of my aunts

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Speaker 7: and uncles right now, like you can't tell them I

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Speaker 7: do YouTube full time because they'd be like what, why,

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Speaker 7: Like are you crazy? You went throughout the school, you're

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Speaker 7: an accountant and now you do YouTube?

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Speaker 2: Like that sounds madness to them.

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Speaker 7: But like, I've made more money on YouTube than I

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Speaker 7: would have made in my accounting career for like the

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Speaker 7: next few years. Let me not say you a dollar

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Speaker 7: about some uncles might be might be watching. But yeah,

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Speaker 7: it's one of those industries that like it's only gonna

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Speaker 7: brow because people don't watch the television anymore. They're not

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Speaker 7: sitting down and watching commercials in between your favorite show.

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Speaker 7: Before you used to sit down watch Fresh Prince of

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Speaker 7: bel Air, there's gonna be three commercials, and you're gonna

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Speaker 7: sit there and watch all three.

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Speaker 2: They don't do that anymore.

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Speaker 7: They're on social media, they're on YouTube, they're on Netflix.

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Speaker 7: So if you can't pay to advertise with the big

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Speaker 7: the big guys, you're going to go to influencers, and

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Speaker 7: that's more influential. You're going to go to the YouTube

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Speaker 7: channels where they already have an audience that's cultivated and

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Speaker 7: you kind of can you can gauge their target, your

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Speaker 7: target audience through their audience, through the influencer's audience. So

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Speaker 7: it makes more sense to go through a YouTube or

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Speaker 7: an instagrammer than it does to put an ad on

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Speaker 7: the television where you don't know who's going to be

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Speaker 7: watching it.

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Speaker 6: When you got that first seventy eight dollars, you saw like, wait,

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Speaker 6: they actually are giving me money. I mean, did you

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Speaker 6: come to a realization of how you actually getting paid

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Speaker 6: or was there a process of you having to do

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Speaker 6: like some research, like wait, where's this money coming from?

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Speaker 7: I knew of those Google AdSense, but at the time,

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Speaker 7: I just I was doing so many other things that

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Speaker 7: I kind of didn't really care. I was like, Okay,

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Speaker 7: I got seventy eight dollars, that's cool. That's probably how

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Speaker 7: YouTube works, like access revenue.

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Speaker 2: I brought a video, I got paid. Cool, I keep

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Speaker 2: it moving.

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Speaker 7: But then it was when I realized that, okay, it

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Speaker 7: had to do with my CPM, and it had to

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Speaker 7: do with where I placed the ads and how many

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Speaker 7: ads I played. That's when it like a light bulb

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Speaker 7: went off. I'm like, okay, so I can make money

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Speaker 7: on access revenue and get money from brands and then

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Speaker 7: put my little links in the bottom, get my affiliate

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Speaker 7: links going.

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Speaker 2: So that's when it was a process.

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Speaker 7: Honestly, it wasn't like things just clicked and I was like, ooh,

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Speaker 7: seventy dollars, How do I turn this into.

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Speaker 2: Seven hundred and eighty.

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Speaker 7: I was just like, okay, like seventy eight dollars, this

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Speaker 7: is cool, But I wasn't thinking too much into it.

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Speaker 6: There was a lot of verbs there. So CPM is

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Speaker 6: that's how much you're gonna get paid for every thousand views.

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Speaker 5: So we talked about that a lot.

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Speaker 6: When we talk about the audioce it's how many, how many,

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Speaker 6: how much you're gonna get paid for one thousand listens.

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Speaker 6: YouTube obviously how much you'renna get paid for per thousand

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Speaker 6: views in it could fluctuated, which is right, something that

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Speaker 6: we had to learn.

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Speaker 2: Well, the cost per million.

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Speaker 7: I hear a lot of people say that because it

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Speaker 7: kind of sounds and it makes sense, But the CPM,

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Speaker 7: the cost per million is actually not the cost per

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Speaker 7: thousand views. It's the lost for a thousand impressions on

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Speaker 7: your video. So a lot of people think that though

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Speaker 7: it's just a thousand year costs per thousand views, but

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Speaker 7: it's the impression so matters how many ads you have there,

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Speaker 7: And the CPM is determined by basically it's a good

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Speaker 7: indicator to find out how much brands are willing to

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Speaker 7: pay to put their ads in front of your video.

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Speaker 7: So the CPM is determined by like, I don't know

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Speaker 7: if you guys want to get into.

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Speaker 3: This now, we're now were about to go into it

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Speaker 3: right now. Actually that's what we do our Alesia. So

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Speaker 3: this actually is perfect because you know the thing. With

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Speaker 3: a shout out to Max Maxwell, I remember he was saying, like,

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Speaker 3: you know, when he hit like fifteen thousand a month

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Speaker 3: on YouTube, and he was like, how he looks at

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Speaker 3: that as that's like he does real estate, So he

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Speaker 3: was like, you know, he was like, you know, fifteen

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Speaker 3: thousand a month, that's five investment properties. That's how he's

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Speaker 3: looking at it. It's five investment properties. All you got

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Speaker 3: to do is all you gotta do is put out content.

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Speaker 3: Though you don't have to change the boiler, you don't

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Speaker 3: have to cut any grass. So it's like YouTube, we

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Speaker 3: couldn't go we couldn't do this podcast without having an

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Speaker 3: episode about YouTube because it's like one of these situations

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Speaker 3: where it's it's like a joke until it's not funny anymore.

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Speaker 4: Because it's like I remember a doctor.

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Speaker 3: I was watching he went to like medical school and

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Speaker 3: all that, and his last year in medical school, his

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Speaker 3: last year as a resident, he quit to become a

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Speaker 3: full time YouTuber, and everybody was saying, like, you went

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Speaker 3: through all of this medical training and all that, you're

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Speaker 3: gonna quit to do YouTube. And he's like, yeah, that's

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Speaker 3: what I'm that's what we're gonna do. And he's making

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Speaker 3: like a half a million dollars on YouTube. So I

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Speaker 3: think it's important for people to educate. So all right,

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Speaker 3: let's break this down. Let's let's let's start from the

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Speaker 3: very very beginning, since you was already on the CPM.

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Speaker 3: So CPM is how you get paid, right, So all right, yeah,

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Speaker 3: can you explain that in detail as far as CPM

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Speaker 3: because those the good thing with YouTube is that they

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Speaker 3: put ads in your video. It's not like you know

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Speaker 3: what the podcast. It's a little different on the audio side.

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Speaker 3: So for us, we have we have two ways how

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Speaker 3: we quit our content, audio and visual. The audio is

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Speaker 3: through like you know, Anchor, and that gets shipped to

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Speaker 3: Spotify and app and all of the audio outlets, and

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Speaker 3: Anchor kind of provides ads for us. But we always

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Speaker 3: we have to try to get outside ad revenue as well.

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Speaker 3: Where YouTube we can get outside ads, but YouTube is

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Speaker 3: always going to be ads there because they provide ads.

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Speaker 3: Now it's different what kind of contents you put out

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Speaker 3: because it's different CPMs. But that's more we'll go into

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Speaker 3: that later. So yeah, so and it's a CPM. So

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Speaker 3: can you talk about CPM and kind of explain that

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Speaker 3: to the people in layman terms.

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Speaker 7: Yeah, So your CPM, which stands for your cost per millie,

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Speaker 7: is the cost for every one thousand impressions, for every

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Speaker 7: ad that's placed on or around your video. So you'll see,

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Speaker 7: if the video's shorter than ten minutes, it'll only have

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Speaker 7: one ad at the beginning, maybe an ad at the ending.

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Speaker 7: But when a video is longer than ten minutes, then

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Speaker 7: you're able to put you're able to place multiple ads

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Speaker 7: throughout the video. So for those long skippable ads, as

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Speaker 7: long as the viewer watches it for thirty seconds or more,

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Speaker 7: that's an impress Or those ads that you can't skip through,

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Speaker 7: that's an impression. Those ads on the side of the

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Speaker 7: YouTube video, if it's on there, that's an impression. The

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Speaker 7: banners that show up at the bottom, if someone watches that,

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Speaker 7: that's an.

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Speaker 2: Impression as well.

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Speaker 7: So for every one thousand impressions you get on your video,

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Speaker 7: that'll you that's your cost per million. That's how much

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Speaker 7: you get caught. That's how much you get paid for it.

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Speaker 7: The thing about the cost per million is that it's

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Speaker 7: not determined by you though, it's determined by YouTube.

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Speaker 2: So it's basically.

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Speaker 7: How much ad payers or ad creators are willing to

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Speaker 7: pay to put their ads in front of your video,

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Speaker 7: in front of your audience. And it's basically an indicator

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Speaker 7: to see how valuable marketers take your content basically like

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Speaker 7: how valuable they perceive your content to be to help

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Speaker 7: them with the business development and their business goals.

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Speaker 3: Okay, so and yeah, and that's interesting because it's like

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Speaker 3: what we found out that depending on what type of

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Speaker 3: content you put out that determines your CPM. So like

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Speaker 3: us Safety Channel, our CPMs are a lot higher because

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Speaker 3: it's clean content, like you know, I mean, it's clean

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Speaker 3: business content, so cursing, cursing, anything like that, where it's

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Speaker 3: like if it's if it's if it's a lot of cursing,

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Speaker 3: they can have potentially way more subscriber's, way more views,

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Speaker 3: or their CPMs might be like three dollars. So to

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Speaker 3: give you an example, our CPM's usually range from what's

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Speaker 3: the CPM price.

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Speaker 6: Bus our average right now is probably like thirty five,

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Speaker 6: but we had some that go up to like seventy.

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Speaker 5: We've had some that are one hundred and twelve.

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Speaker 6: So really, like you said, just depends on the type

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Speaker 6: of content and how clean it is and how many

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Speaker 6: people are watching.

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Speaker 3: And if it's so if it's dirty content, I don't

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Speaker 3: want to say dirty, but if it's like cursing and

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Speaker 3: stuff like that, hey, they could demonetize it and not

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Speaker 3: have any anything on it at all.

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Speaker 5: So people gotta realize that.

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Speaker 6: So you got when you really get into this YouTube thing,

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Speaker 6: you got to really like dive in and do YouTube studio.

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Speaker 5: I would recommend that highly and study the analytics.

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Speaker 6: So like a lot of times, if you'll see that

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Speaker 6: that money sign is yellow, that means that, yo, you're

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Speaker 6: not monetizing the way. There's something in your content that

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Speaker 6: is causing it to not get the adspace that it's

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Speaker 6: supposed to. And another thing is is like a lot

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Speaker 6: of times people don't realize that they could, they don't

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Speaker 6: turn on their ads. So like there's you can put

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Speaker 6: on start, you can put on in the middle, you

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Speaker 6: can put on at the end.

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Speaker 5: You can actually place your ass what you like.

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Speaker 6: So a lot of people don't realize that, and it's

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Speaker 6: a gem because it's like, Yo, the more ads you

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Speaker 6: have that there's more revenue. But is something that we

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Speaker 6: want to we kind of skipped, and that is like

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Speaker 6: when you can start monetizing, right, Like, there's a certain

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Speaker 6: amount of users you have to have and a certain

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Speaker 6: amount of views you have to have, right, is it

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Speaker 6: like a thousand for the users?

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Speaker 7: Yeah, a thousand subscribers and four thousand watch hours.

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Speaker 2: They've changed it now. It wasn't like that just a

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Speaker 2: couple of years ago, but they've changed it.

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Speaker 7: And now you need a thousand subscribers four thousand watched

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Speaker 7: hours before you can even start monetizing your platform.

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Speaker 3: Okay, all right, so now you're sor right, so now

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Speaker 3: and that's important too. But the ten minute thing. Shout

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Speaker 3: out to Mike. He actually put us onto that. He

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Speaker 3: watched the video on YouTube and they showld.

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Speaker 5: Yeah.

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Speaker 3: The key with the clips, like even a lot of

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Speaker 3: the micro clips that we put out from our episode,

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Speaker 3: they're always if you notice, they're always longer than ten

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Speaker 3: minutes or like at ten minutes, because then you could

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Speaker 3: put multiple ads in if there's anything lowered th in

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Speaker 3: ten minutes then you've only put one added. So it

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Speaker 3: makes a big difference if you have three ads in

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Speaker 3: a video as opposed to having one ad in a video.

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Speaker 7: Yeah, and also to touch upon what determines a CPM,

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Speaker 7: it's not necessarily only when the content is clean, but

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Speaker 7: that definitely is a big indicator. Like if you're swearing, cussing,

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Speaker 7: you're talking about some vulgar stuff that's probably going to

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Speaker 7: get demonetized. So it's not even an option of having

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Speaker 7: a low CPM. But there's certain niches that have higher

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Speaker 7: CPMs than others. So you guys have a high CPM

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Speaker 7: because of the topics that.

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Speaker 2: You talk about.

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Speaker 7: So some of those topics are like real estate, luxury things,

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Speaker 7: so like luxury real estate, luxury cards is a big

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Speaker 7: one as well. Gaming is big as well, But it

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Speaker 7: depends like what niche and gaming I'm not a gamer,

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Speaker 7: so well would it' be.

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Speaker 2: Able to like indicate too.

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Speaker 7: Deep, but finances business credit just basically oh Amazon SBA,

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Speaker 7: that's another one. So it depends on how much the

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Speaker 7: uh the advertisers willing to pay they're not willing to

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Speaker 7: pay to put their videos in front of like pranks

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Speaker 7: and like couple channels, so when you're smaller, you're not

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Speaker 7: going to see a big CPM for that.

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Speaker 3: But then once you become once you start what about

439
00:19:17,359 --> 00:19:21,199
Speaker 3: makeup tutorial because that's very big for women, Yeah, what

440
00:19:21,240 --> 00:19:21,800
Speaker 3: about makeup?

441
00:19:22,520 --> 00:19:25,439
Speaker 7: So the CPM on that isn't necessarily high until you

442
00:19:25,480 --> 00:19:30,080
Speaker 7: start ranking. So like for prank channels, family channels, makeup channels,

443
00:19:30,080 --> 00:19:34,520
Speaker 7: because it's it's a kind of saturated, uh industry, I guess,

444
00:19:34,760 --> 00:19:38,119
Speaker 7: but it's very popular. So once you start ranking and

445
00:19:38,160 --> 00:19:42,320
Speaker 7: you have a very loyal customer not customer based audience,

446
00:19:42,720 --> 00:19:45,680
Speaker 7: then the marketers are like, okay, I would pay more

447
00:19:45,760 --> 00:19:47,800
Speaker 7: to put my video more, put my ads in front

448
00:19:47,800 --> 00:19:51,120
Speaker 7: of their videos and stuff. So it depends on how

449
00:19:51,200 --> 00:19:53,960
Speaker 7: large your channel is. When you're first starting out and

450
00:19:54,119 --> 00:19:58,880
Speaker 7: it's a like beauty channel channel, uh, prank channel, you're

451
00:19:58,920 --> 00:20:01,440
Speaker 7: not really going to see lar CPMs because there are

452
00:20:01,520 --> 00:20:05,440
Speaker 7: so many people doing that and advertisers aren't necessarily willing

453
00:20:05,440 --> 00:20:08,440
Speaker 7: to pay for content like that in the beginning when

454
00:20:08,440 --> 00:20:09,320
Speaker 7: you're just starting out.

455
00:20:10,280 --> 00:20:15,359
Speaker 3: Okay, all right, so now let's go to the actual

456
00:20:15,840 --> 00:20:18,479
Speaker 3: content so that I guess that's the most important thing, right, So,

457
00:20:18,520 --> 00:20:21,440
Speaker 3: like you your personal, our content is financial I guess

458
00:20:21,520 --> 00:20:23,840
Speaker 3: that's the hardest thing. Like people want to start, you

459
00:20:23,880 --> 00:20:26,720
Speaker 3: want to become a YouTuber. You're on your journey to

460
00:20:26,720 --> 00:20:29,320
Speaker 3: become a YouTuber, right, the first thing is like, what

461
00:20:29,359 --> 00:20:29,960
Speaker 3: do you want.

462
00:20:29,840 --> 00:20:31,080
Speaker 4: To talk about?

463
00:20:31,359 --> 00:20:34,320
Speaker 3: So we talk about financial stuff because we have financial podcasts,

464
00:20:34,320 --> 00:20:37,600
Speaker 3: So that's easy. How did you find your niche to

465
00:20:37,600 --> 00:20:39,960
Speaker 3: talk about? And how do you what do you recommend

466
00:20:40,200 --> 00:20:42,919
Speaker 3: for people as far as finding their nache as far

467
00:20:42,960 --> 00:20:44,520
Speaker 3: as the content that they're putting out.

468
00:20:46,440 --> 00:20:48,400
Speaker 7: So I would say the easiest thing is to do

469
00:20:48,440 --> 00:20:51,320
Speaker 7: something that you feel comfortable with, something that you're confident

470
00:20:51,320 --> 00:20:53,080
Speaker 7: in as well, because if you're not confident in what

471
00:20:53,119 --> 00:20:54,639
Speaker 7: you're talking about, it's going to show. It's going to

472
00:20:54,680 --> 00:20:56,400
Speaker 7: come off on camera. People are going to be able

473
00:20:56,480 --> 00:20:59,439
Speaker 7: to detect that. So make sure whatever topic you decide

474
00:20:59,480 --> 00:21:02,800
Speaker 7: to go into, you're comfortable and confident about that topic.

475
00:21:03,160 --> 00:21:05,520
Speaker 7: But then also your audience is going to let you

476
00:21:05,560 --> 00:21:07,680
Speaker 7: know what they want to see more of. So before

477
00:21:07,720 --> 00:21:10,080
Speaker 7: you even start your channel, I would say, write out

478
00:21:10,119 --> 00:21:12,680
Speaker 7: a whole list of titles of things you want to

479
00:21:12,680 --> 00:21:14,640
Speaker 7: talk about pertaining to that. Okay, you want to start

480
00:21:14,680 --> 00:21:17,840
Speaker 7: a beauty channel, that's cool, write out fifty videos that

481
00:21:17,880 --> 00:21:20,480
Speaker 7: you can do that's relating to beauty that people want

482
00:21:20,480 --> 00:21:23,160
Speaker 7: to see. If you can't come up with fifty, it's

483
00:21:23,160 --> 00:21:25,040
Speaker 7: probably a topic that you're not that interested in and

484
00:21:25,080 --> 00:21:27,320
Speaker 7: you're not that confident. They should probably try and find

485
00:21:27,320 --> 00:21:30,159
Speaker 7: something else that you are actually interested in.

486
00:21:31,240 --> 00:21:33,720
Speaker 6: So I'm not putting out a prank video. I'm not

487
00:21:33,760 --> 00:21:36,800
Speaker 6: putting out vacations with the kids. I'm not putting out

488
00:21:36,800 --> 00:21:38,400
Speaker 6: how to cut here. It's just it's they'll be all

489
00:21:38,440 --> 00:21:39,919
Speaker 6: over the place. I do those things, but it just

490
00:21:39,920 --> 00:21:41,000
Speaker 6: be all over the place.

491
00:21:41,119 --> 00:21:43,520
Speaker 7: Right, Yeah, No, you want to choose a topic and

492
00:21:43,560 --> 00:21:47,080
Speaker 7: then try to find videos that surround that have to

493
00:21:47,119 --> 00:21:49,600
Speaker 7: do with that topic, and don't make it too wide

494
00:21:49,640 --> 00:21:52,680
Speaker 7: of arrange. Like, especially in the very beginning, nobody knows

495
00:21:52,680 --> 00:21:54,040
Speaker 7: who you are, and they don't want to see every

496
00:21:54,080 --> 00:21:58,840
Speaker 7: single component of your life because unfortunately.

497
00:21:58,119 --> 00:21:59,560
Speaker 2: Like you're not that relevant to them.

498
00:21:59,680 --> 00:22:02,760
Speaker 7: So it's nice that you have kids, it's nice that you,

499
00:22:02,760 --> 00:22:04,560
Speaker 7: you know, like to shape up your beard and stuff.

500
00:22:04,560 --> 00:22:06,239
Speaker 7: But like someone who comes out your channel and they

501
00:22:06,240 --> 00:22:08,840
Speaker 7: want to see, uh, you hanging out with your kids,

502
00:22:08,920 --> 00:22:11,560
Speaker 7: they're probably a dad with kids too, and they relate

503
00:22:11,600 --> 00:22:14,080
Speaker 7: to that, but they might not have the same you know,

504
00:22:14,640 --> 00:22:16,640
Speaker 7: grooming procedures that you do. They don't want to see

505
00:22:16,640 --> 00:22:19,240
Speaker 7: the video. The next video to be you grooming yourself,

506
00:22:19,240 --> 00:22:21,119
Speaker 7: like it's not relevant to them. So you kind of

507
00:22:21,119 --> 00:22:24,080
Speaker 7: have to keep a consistent theme because it confuses your audience.

508
00:22:24,080 --> 00:22:25,280
Speaker 2: It confuses your subscriber.

509
00:22:25,480 --> 00:22:27,520
Speaker 7: They come to your channel, they see one video that's

510
00:22:27,560 --> 00:22:30,719
Speaker 7: pertaining to your family life and your kids. Then they

511
00:22:30,760 --> 00:22:32,439
Speaker 7: go look for another video that has to do with

512
00:22:32,480 --> 00:22:34,320
Speaker 7: that and there's nothing else, or maybe there's only one

513
00:22:34,320 --> 00:22:36,560
Speaker 7: and it's the one that they just watch. They're like, okay,

514
00:22:36,560 --> 00:22:38,439
Speaker 7: this is what this was nice, this was cool. He's

515
00:22:38,480 --> 00:22:40,439
Speaker 7: a nice guy, and they keep it moving. But you

516
00:22:40,520 --> 00:22:43,080
Speaker 7: have to have consistency in all of your videos.

517
00:22:43,680 --> 00:22:46,240
Speaker 3: All right, there you have it. That's the that's the basics.

518
00:22:46,280 --> 00:22:48,760
Speaker 3: On the next step, we're going to go into how

519
00:22:48,760 --> 00:22:52,040
Speaker 3: to really pop off and become viral. You got to

520
00:22:52,080 --> 00:22:54,679
Speaker 3: become vibrary days for sure, and you know, just some

521
00:22:54,680 --> 00:22:58,080
Speaker 3: more hacks and useful tips about you know, getting popping online.

522
00:22:58,320 --> 00:22:59,880
Speaker 4: So yeah, we're going to that next hour.

523
00:23:00,840 --> 00:23:04,560
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Speaker 3: This is once again I want to reiterate by YouTube

573
00:25:54,080 --> 00:25:57,280
Speaker 3: so on for it because for business owners as well,

574
00:25:57,640 --> 00:26:00,399
Speaker 3: not just for people that want to become full time youtubeer.

575
00:26:00,400 --> 00:26:01,960
Speaker 3: It's like we talked about social media a lot, like

576
00:26:02,000 --> 00:26:03,359
Speaker 3: as far as it's like it's a great way to

577
00:26:03,400 --> 00:26:05,959
Speaker 3: push your brand, but for entrepreneurs, and there's a lot

578
00:26:05,960 --> 00:26:08,640
Speaker 3: of entrepreneurs is in on your Leasia, YouTube is extremely

579
00:26:08,680 --> 00:26:11,879
Speaker 3: important to push your brand and you know, get the

580
00:26:11,960 --> 00:26:14,720
Speaker 3: brand awareness out there. So even if you don't plan

581
00:26:14,760 --> 00:26:17,360
Speaker 3: on being a full time YouTuber, you can still use YouTube.

582
00:26:17,680 --> 00:26:19,480
Speaker 4: It's just like any other social network.

583
00:26:19,680 --> 00:26:21,800
Speaker 3: There's a lot of millions and hundreds of millions of

584
00:26:21,840 --> 00:26:24,920
Speaker 3: people on YouTube, So to not be on YouTube as

585
00:26:24,920 --> 00:26:27,960
Speaker 3: a business owner, it's kind of like not being on Instagram.

586
00:26:28,400 --> 00:26:30,560
Speaker 6: And something we learned, like we didn't start with the

587
00:26:30,600 --> 00:26:33,320
Speaker 6: YouTube channel, like we didn't started to April. Everybody knows

588
00:26:33,320 --> 00:26:36,360
Speaker 6: that the podcast itself started in January, but we learned

589
00:26:36,359 --> 00:26:38,200
Speaker 6: it like yo, we have to grow the audience it's

590
00:26:38,240 --> 00:26:38,639
Speaker 6: a great way.

591
00:26:38,720 --> 00:26:40,200
Speaker 5: This is a platform. We knew that all our kids

592
00:26:40,240 --> 00:26:41,560
Speaker 5: watch it, we knew we have to be on it.

593
00:26:41,720 --> 00:26:43,520
Speaker 5: So we made a concerted effort to say, look, this

594
00:26:43,560 --> 00:26:44,120
Speaker 5: is what we're going.

595
00:26:44,359 --> 00:26:46,280
Speaker 3: Yeah, and it's helped out a lot, Like if we

596
00:26:46,400 --> 00:26:49,600
Speaker 3: just did the audio, we would be nowhere near where

597
00:26:49,600 --> 00:26:52,480
Speaker 3: we are now because we don't have the same reach

598
00:26:52,600 --> 00:26:54,280
Speaker 3: that we would have if we do YouTube. And it's

599
00:26:54,280 --> 00:26:55,960
Speaker 3: a lot of other things that we do exclusively for

600
00:26:56,000 --> 00:26:58,920
Speaker 3: YouTube that we'll talk about. But all right, so as

601
00:26:58,960 --> 00:27:01,240
Speaker 3: far as getting on YouTube, but it's like anything, right,

602
00:27:01,240 --> 00:27:04,800
Speaker 3: Like same thing with social media Instagram when you start

603
00:27:04,840 --> 00:27:07,080
Speaker 3: with zero and it's like, how do I grow it

604
00:27:07,119 --> 00:27:11,399
Speaker 3: to two hundred and fifty thousand subscribers? So yeah, viral

605
00:27:11,560 --> 00:27:16,800
Speaker 3: shout out to Drake Viral shout out to Drake Favrio Feign,

606
00:27:16,880 --> 00:27:18,399
Speaker 3: then Sosa Geek.

607
00:27:18,600 --> 00:27:20,439
Speaker 4: I think that's his name, that's his song, That's my

608
00:27:20,440 --> 00:27:20,919
Speaker 4: favorite song.

609
00:27:21,000 --> 00:27:21,199
Speaker 5: Like that.

610
00:27:22,640 --> 00:27:25,560
Speaker 3: So your first video, you have no subscribers and you

611
00:27:25,600 --> 00:27:28,120
Speaker 3: have thirty two thousand views on that video in a month.

612
00:27:28,160 --> 00:27:30,280
Speaker 3: That's a lot. That's a lot of us. How did

613
00:27:30,359 --> 00:27:32,280
Speaker 3: how how did you do that? How'd you do that?

614
00:27:33,680 --> 00:27:37,600
Speaker 7: So YouTube has little pockets and little niches, little communities.

615
00:27:37,800 --> 00:27:41,120
Speaker 7: So what I did was I found videos that look

616
00:27:41,359 --> 00:27:43,800
Speaker 7: like my type of content, I would search.

617
00:27:43,920 --> 00:27:45,320
Speaker 2: So my first video was a Storytime.

618
00:27:45,400 --> 00:27:48,359
Speaker 7: What I did was I searched Storytime and then I

619
00:27:48,400 --> 00:27:51,439
Speaker 7: filtered the results by upload date and that puts the

620
00:27:51,480 --> 00:27:53,720
Speaker 7: newest uploads at the top. So then I searched for

621
00:27:53,920 --> 00:27:55,919
Speaker 7: videos that kind of looked like they were in my

622
00:27:55,960 --> 00:27:58,639
Speaker 7: neighborhood on YouTube, my community on YouTube, and then I

623
00:27:58,680 --> 00:28:02,560
Speaker 7: would comment on their video like I could totally related

624
00:28:02,640 --> 00:28:04,800
Speaker 7: da da. I made a video similar to that. It

625
00:28:04,840 --> 00:28:06,879
Speaker 7: was a very spammy, like hey check me out, I

626
00:28:06,880 --> 00:28:09,359
Speaker 7: just started a channel, but it was like it was

627
00:28:09,440 --> 00:28:12,160
Speaker 7: a comment letting people know that like I did also

628
00:28:12,280 --> 00:28:16,600
Speaker 7: upload something similar. So from that, what that does is

629
00:28:16,640 --> 00:28:18,600
Speaker 7: it puts your comment there, and everyone does it where

630
00:28:18,600 --> 00:28:20,240
Speaker 7: they're watching a video and they kind of scroll to

631
00:28:20,240 --> 00:28:23,520
Speaker 7: see what the comments say. And so if your comment

632
00:28:23,640 --> 00:28:26,040
Speaker 7: is there and you're one of the only comments there,

633
00:28:26,080 --> 00:28:27,600
Speaker 7: even if that video is only going to get a

634
00:28:27,640 --> 00:28:30,359
Speaker 7: thousand views, there's a good chance that a portion of

635
00:28:30,359 --> 00:28:32,520
Speaker 7: those views are going to see your comment, and from

636
00:28:32,600 --> 00:28:35,040
Speaker 7: those views to your comment, they're going to see your

637
00:28:35,119 --> 00:28:37,600
Speaker 7: channel and maybe they're going to either subscribe or engage

638
00:28:37,600 --> 00:28:39,960
Speaker 7: with your content somehow. So that was one thing that

639
00:28:40,000 --> 00:28:44,000
Speaker 7: I did to grow my first video and how it

640
00:28:44,040 --> 00:28:46,840
Speaker 7: got so many views. I was commenting a lot. And

641
00:28:46,880 --> 00:28:49,160
Speaker 7: then now as I've grown, I don't really get an

642
00:28:49,200 --> 00:28:53,200
Speaker 7: opportunity to watch people's videos and make relevant comments as much.

643
00:28:53,600 --> 00:28:57,560
Speaker 7: But I'll watch my videos on incognito and see what

644
00:28:57,720 --> 00:29:00,840
Speaker 7: shows up that's similar to my channel and how I

645
00:29:00,840 --> 00:29:02,400
Speaker 7: can put my spin on it and do it better

646
00:29:02,440 --> 00:29:03,960
Speaker 7: because when I watch it on.

647
00:29:04,040 --> 00:29:06,880
Speaker 2: Incognito, there's no bias there. There's no other.

648
00:29:07,120 --> 00:29:09,480
Speaker 4: Channel history incognito.

649
00:29:11,240 --> 00:29:14,280
Speaker 7: Yeah, so incognito is just browsing in private mode. So

650
00:29:14,440 --> 00:29:19,600
Speaker 7: on Google Chrome it's called Incognito and in Safari it's

651
00:29:19,600 --> 00:29:23,240
Speaker 7: called Private Browser. But what that does is it doesn't

652
00:29:23,680 --> 00:29:27,360
Speaker 7: warp the search information, so there's no bias. When you

653
00:29:27,400 --> 00:29:29,960
Speaker 7: watch a video and you're signed into your profile, YouTube

654
00:29:30,000 --> 00:29:33,560
Speaker 7: is recommending videos for you based off of everything.

655
00:29:33,080 --> 00:29:34,920
Speaker 2: That you've ever watched on your profile.

656
00:29:35,160 --> 00:29:37,560
Speaker 7: That's why you'll watch like one cleaning video, You'll go

657
00:29:37,640 --> 00:29:39,920
Speaker 7: back to your homepage and there's like four other cleaning

658
00:29:40,000 --> 00:29:43,200
Speaker 7: videos recommended to you, and it over time, it builds

659
00:29:43,240 --> 00:29:45,640
Speaker 7: up a profile for you in a portfolio for you

660
00:29:45,960 --> 00:29:48,800
Speaker 7: and it changes your recommendations based off of stuff that

661
00:29:48,840 --> 00:29:51,719
Speaker 7: you've already searched and stuff that you've already watched. So

662
00:29:51,760 --> 00:29:53,880
Speaker 7: when I watch my videos on incognito, what that does

663
00:29:53,920 --> 00:29:56,960
Speaker 7: is it allows me to see what YouTube associates my

664
00:29:57,040 --> 00:29:59,560
Speaker 7: channel with, and what kind of content YouTube kind of

665
00:29:59,600 --> 00:30:02,280
Speaker 7: places my videos, and what kind of neighborhood on YouTube

666
00:30:02,320 --> 00:30:04,240
Speaker 7: my videos are in. Then that kind of gives me

667
00:30:04,360 --> 00:30:07,880
Speaker 7: more of an idea of the type of people who

668
00:30:07,920 --> 00:30:10,320
Speaker 7: watch my video and what they're interested in more along with,

669
00:30:10,360 --> 00:30:12,480
Speaker 7: of course, my analytics. I do watch my analytics and

670
00:30:12,560 --> 00:30:14,960
Speaker 7: see what my audience likes more of I listen to

671
00:30:15,040 --> 00:30:16,800
Speaker 7: the comments, but that's one way that I get to

672
00:30:16,800 --> 00:30:19,920
Speaker 7: see what YouTube what the YouTube algorithm associates my channel with.

673
00:30:20,400 --> 00:30:22,560
Speaker 7: So from there I'll get an idea. I'll put my

674
00:30:22,600 --> 00:30:24,080
Speaker 7: spin on it, I flip on it, and I'll do

675
00:30:24,160 --> 00:30:27,000
Speaker 7: it myself and then it usually does good when I

676
00:30:27,040 --> 00:30:28,480
Speaker 7: when I choose a video like that.

677
00:30:29,960 --> 00:30:34,040
Speaker 3: Okay algorithm, Can you tell about that YouTube algorithm?

678
00:30:34,240 --> 00:30:34,600
Speaker 2: Yeah?

679
00:30:34,760 --> 00:30:38,960
Speaker 7: So the YouTube algorithm, because it's a business, right YouTube,

680
00:30:39,560 --> 00:30:42,680
Speaker 7: they're just interested mainly in like watch time and dollars,

681
00:30:42,960 --> 00:30:43,840
Speaker 7: so they tend.

682
00:30:43,640 --> 00:30:45,920
Speaker 2: To push videos that have.

683
00:30:47,440 --> 00:30:51,680
Speaker 7: High CPMs, so videos that get them more money, and

684
00:30:51,720 --> 00:30:55,440
Speaker 7: then I watch times as well and high engagement, because

685
00:30:55,440 --> 00:30:58,480
Speaker 7: what YouTube wants ultimately is watch time, and they want

686
00:30:58,520 --> 00:31:02,120
Speaker 7: their viewers to stay on their channel or on their platform,

687
00:31:02,240 --> 00:31:04,400
Speaker 7: because if you're not on YouTube, you're on something else.

688
00:31:04,440 --> 00:31:08,640
Speaker 7: You're on Hulu, Netflix, maybe Instagram, you're like on another platform.

689
00:31:08,760 --> 00:31:11,120
Speaker 2: So what they want is watch time and engage.

690
00:31:11,680 --> 00:31:13,840
Speaker 7: So if you upload a video and in the first

691
00:31:13,840 --> 00:31:16,360
Speaker 7: few minutes or first few hours, I should say it's

692
00:31:16,400 --> 00:31:18,920
Speaker 7: doing well, the algorithm is most likely going to push

693
00:31:18,960 --> 00:31:22,160
Speaker 7: you some more. So that's kind of like a tit

694
00:31:22,240 --> 00:31:24,640
Speaker 7: behind your algorithm. Like in the first hour, you should

695
00:31:24,640 --> 00:31:27,360
Speaker 7: probably be commenting back to comment and stuff like that

696
00:31:27,680 --> 00:31:30,080
Speaker 7: and trying to boost up that engagement within the first hour.

697
00:31:30,400 --> 00:31:32,600
Speaker 5: Can we talk about your your viral video.

698
00:31:33,400 --> 00:31:36,080
Speaker 6: You know, one of the one of the things you

699
00:31:36,080 --> 00:31:38,320
Speaker 6: said is like not to chase trends, but you kind

700
00:31:38,320 --> 00:31:41,360
Speaker 6: of did with the dad voiceover. Can you talk about

701
00:31:41,360 --> 00:31:43,440
Speaker 6: the benefit you're actually chasing that trend and some of

702
00:31:43,480 --> 00:31:45,000
Speaker 6: the things that didn't work that you learn from that.

703
00:31:46,880 --> 00:31:50,840
Speaker 7: Yeah, okay, so that video at the time, it was

704
00:31:50,880 --> 00:31:52,560
Speaker 7: like a makeup trend that was going around and a

705
00:31:52,560 --> 00:31:56,200
Speaker 7: lot of people were doing like my boyfriend does my makeup,

706
00:31:56,600 --> 00:31:59,760
Speaker 7: my voiceover and my dad. I thought it would be

707
00:31:59,760 --> 00:32:01,680
Speaker 7: so money if my dad did my voice over, because

708
00:32:01,680 --> 00:32:04,760
Speaker 7: he's always like tracking jokes on me. He's always making

709
00:32:04,800 --> 00:32:07,240
Speaker 7: fun of me, so he did it. It was funny,

710
00:32:07,280 --> 00:32:09,240
Speaker 7: it was cool, and the video did really well. It

711
00:32:09,280 --> 00:32:11,240
Speaker 7: was like on different social media platforms. I don't have

712
00:32:11,280 --> 00:32:13,400
Speaker 7: a Twitter, so it was like all over Twitter, all

713
00:32:13,440 --> 00:32:16,600
Speaker 7: over Facebook. I didn't have a Facebook either, and it

714
00:32:16,640 --> 00:32:18,640
Speaker 7: did go viral and it got a lot of views.

715
00:32:18,880 --> 00:32:21,400
Speaker 7: It did make a lot of money because I ended

716
00:32:21,480 --> 00:32:24,320
Speaker 7: up selling it to There was a media company that

717
00:32:24,400 --> 00:32:26,520
Speaker 7: pitches to The Ellen Show and they bought that video

718
00:32:26,560 --> 00:32:29,040
Speaker 7: off of me. They bought the rights for that video

719
00:32:29,080 --> 00:32:31,240
Speaker 7: off of me. So I don't own that video anymore,

720
00:32:31,600 --> 00:32:33,640
Speaker 7: but I still get the absence revenue from that video.

721
00:32:34,240 --> 00:32:38,000
Speaker 7: But I would say that the game there was the

722
00:32:38,040 --> 00:32:41,320
Speaker 7: money behind it, and it was a funny, like joke

723
00:32:41,400 --> 00:32:41,640
Speaker 7: like me and.

724
00:32:41,640 --> 00:32:43,960
Speaker 2: My dad still left about that video to this day.

725
00:32:44,000 --> 00:32:46,640
Speaker 7: But what I learned is that when you do videos

726
00:32:46,760 --> 00:32:49,120
Speaker 7: just because it's trendy, but it has nothing to do

727
00:32:49,160 --> 00:32:51,640
Speaker 7: with what your channel is about, it doesn't necessarily grow

728
00:32:51,680 --> 00:32:55,680
Speaker 7: your channel or your subscribers. So that video I got

729
00:32:55,680 --> 00:33:01,400
Speaker 7: like two point two thousand subscribers, I believe, says my analytics,

730
00:33:01,640 --> 00:33:04,760
Speaker 7: but it has like eight hundred thousand views, so that's

731
00:33:04,840 --> 00:33:09,400
Speaker 7: not a very good conversion, like views versus people who subscribe.

732
00:33:09,840 --> 00:33:13,120
Speaker 7: So it ultimately didn't grow my channel, and I learned

733
00:33:13,160 --> 00:33:15,560
Speaker 7: that if you're gonna hop on a trend, it needs

734
00:33:15,600 --> 00:33:17,840
Speaker 7: to pertain to what your channel's about. Because I was

735
00:33:17,880 --> 00:33:20,360
Speaker 7: not a makeup channel. My dad wasn't on my channel.

736
00:33:20,920 --> 00:33:24,120
Speaker 7: My channel wasn't like a comedy channel either, So it

737
00:33:24,160 --> 00:33:26,640
Speaker 7: wasn't great for the overall growth of my channel, but

738
00:33:26,680 --> 00:33:29,040
Speaker 7: it was a learning experience.

739
00:33:29,040 --> 00:33:31,920
Speaker 6: I would say when I heard that saw it, I'm like, yo,

740
00:33:32,040 --> 00:33:35,000
Speaker 6: I've never thought about that when people actually buy your

741
00:33:35,040 --> 00:33:37,320
Speaker 6: content from me. What was that experience? Like, that was

742
00:33:37,360 --> 00:33:38,239
Speaker 6: the first time you've done it?

743
00:33:39,280 --> 00:33:41,239
Speaker 2: Yeah, that was my first time I had done it.

744
00:33:41,240 --> 00:33:43,720
Speaker 7: It was just I was getting a lot of you

745
00:33:43,760 --> 00:33:46,520
Speaker 7: know those I think they're like social media sites where

746
00:33:46,560 --> 00:33:48,960
Speaker 7: they just have a bunch of viral videos and you'll

747
00:33:48,960 --> 00:33:50,880
Speaker 7: see a viral video over and over, but it'll have

748
00:33:50,960 --> 00:33:52,200
Speaker 7: different logos.

749
00:33:51,800 --> 00:33:52,360
Speaker 2: In the corner.

750
00:33:52,680 --> 00:33:54,120
Speaker 7: So at the time, I was getting a lot of

751
00:33:54,200 --> 00:33:58,200
Speaker 7: questions from different media sources asking if they can post

752
00:33:58,200 --> 00:33:59,920
Speaker 7: it on their Facebook group. They're like, oh, we have

753
00:34:00,000 --> 00:34:03,160
Speaker 7: I had like six million followers on our Facebook.

754
00:34:03,200 --> 00:34:05,280
Speaker 2: We're gonna post it. We'll credit you, da da da da.

755
00:34:05,320 --> 00:34:07,040
Speaker 7: And I was like, yeah, sure, just put my link

756
00:34:07,080 --> 00:34:11,000
Speaker 7: in the description, go for it. But then someone had

757
00:34:11,080 --> 00:34:13,239
Speaker 7: asked me like have you sold it already? And I

758
00:34:13,280 --> 00:34:15,240
Speaker 7: was like, sold it to who?

759
00:34:15,239 --> 00:34:16,200
Speaker 2: That didn't make no sense.

760
00:34:16,440 --> 00:34:19,840
Speaker 7: And then I got another inquiry around the same time

761
00:34:20,719 --> 00:34:21,800
Speaker 7: that the first one came.

762
00:34:21,640 --> 00:34:23,719
Speaker 2: In and was like, oh, well, we're willing to buy it.

763
00:34:24,080 --> 00:34:25,600
Speaker 7: So then I went back to the first person. I

764
00:34:25,640 --> 00:34:28,080
Speaker 7: was like, no, I haven't told it yet, but you know,

765
00:34:28,280 --> 00:34:31,560
Speaker 7: I have some inquiries, I said some like there was.

766
00:34:31,520 --> 00:34:34,560
Speaker 2: More than one. I was like, if you have some inquiries,

767
00:34:34,719 --> 00:34:36,759
Speaker 2: so I haven't sold it yet.

768
00:34:36,800 --> 00:34:38,440
Speaker 7: So they came with their proposal, and then I took

769
00:34:38,480 --> 00:34:41,200
Speaker 7: the other person like, oh, another media company is willing

770
00:34:41,239 --> 00:34:43,800
Speaker 7: to buy it for this much. So then the second

771
00:34:43,800 --> 00:34:47,239
Speaker 7: one ended up having a better, better price, and I

772
00:34:47,360 --> 00:34:49,560
Speaker 7: just sold it to them. But the funny thing was

773
00:34:49,560 --> 00:34:53,000
Speaker 7: that that all of that happened like a year and

774
00:34:53,040 --> 00:34:56,120
Speaker 7: a half, maybe two years after I'd already posted that video,

775
00:34:56,280 --> 00:34:59,319
Speaker 7: So it was weird. Because the traffic had already died

776
00:34:59,320 --> 00:35:01,120
Speaker 7: down on that video. I had already made my YouTube

777
00:35:01,120 --> 00:35:03,000
Speaker 7: acts and money on that video and it was like

778
00:35:03,200 --> 00:35:06,719
Speaker 7: dying down. So I guess some other media out they

779
00:35:06,760 --> 00:35:08,440
Speaker 7: picked it up and then it went viral and like

780
00:35:08,520 --> 00:35:10,719
Speaker 7: it was kind of a different community.

781
00:35:10,760 --> 00:35:13,120
Speaker 2: Really, it wasn't like the audience.

782
00:35:14,200 --> 00:35:17,160
Speaker 3: And another EYL alumni he had a post on Instagram

783
00:35:17,160 --> 00:35:18,279
Speaker 3: a few days ago and he was like, a lot

784
00:35:18,280 --> 00:35:20,680
Speaker 3: of viral videos don't go viral for like two to

785
00:35:20,719 --> 00:35:23,200
Speaker 3: three years or even five years after that actually coming

786
00:35:23,239 --> 00:35:25,440
Speaker 3: out with it social media or so you never know.

787
00:35:25,520 --> 00:35:27,680
Speaker 3: It's like, don't give up on content because you might think, God,

788
00:35:27,680 --> 00:35:30,480
Speaker 3: it's just flopped. Even Mickey Facts, we had him on

789
00:35:30,600 --> 00:35:32,279
Speaker 3: shout Out at Mackey Facts and he had a video

790
00:35:32,360 --> 00:35:34,640
Speaker 3: that went viral on Instagram when he was rapping fol

791
00:35:34,719 --> 00:35:37,040
Speaker 3: Flex about financial literacy and he was like, when he

792
00:35:37,040 --> 00:35:39,920
Speaker 3: first put it out, it didn't really get traction, and

793
00:35:39,960 --> 00:35:43,879
Speaker 3: then out the blue, like earlier this year, it just started.

794
00:35:43,560 --> 00:35:46,280
Speaker 4: Blowing up on like a lot of black financial literacy pages.

795
00:35:46,480 --> 00:35:47,400
Speaker 4: Just so you never know.

796
00:35:48,480 --> 00:35:50,080
Speaker 3: But I want to ask you about that video because

797
00:35:50,160 --> 00:35:53,000
Speaker 3: you put that on YouTube and I saw it and

798
00:35:53,080 --> 00:35:57,359
Speaker 3: we showed like the clip of it of the analytics.

799
00:35:57,520 --> 00:36:01,080
Speaker 3: So on the clip, I actually saw the accent accent

800
00:36:01,160 --> 00:36:03,600
Speaker 3: revenue that you made was like sixty eight thousand dollars

801
00:36:03,920 --> 00:36:05,880
Speaker 3: from that, it's on it, it's on your page.

802
00:36:05,640 --> 00:36:06,120
Speaker 4: So.

803
00:36:07,920 --> 00:36:08,640
Speaker 2: Like, I'm not exposing.

804
00:36:09,680 --> 00:36:10,520
Speaker 5: That's kind of what we do.

805
00:36:10,640 --> 00:36:12,719
Speaker 3: So if that, if that's something like that, is that

806
00:36:12,920 --> 00:36:14,520
Speaker 3: like something like all right, so you made sixty eight

807
00:36:14,560 --> 00:36:16,560
Speaker 3: thousand on a video app that I had, Like how

808
00:36:16,600 --> 00:36:19,640
Speaker 3: many viewers it had? Nine hundred thousand, eight hundred. Yeah,

809
00:36:19,920 --> 00:36:22,200
Speaker 3: it was like it just that's like typical for like

810
00:36:22,560 --> 00:36:25,480
Speaker 3: a million. Obviously it depends on CPM and all of that,

811
00:36:25,560 --> 00:36:27,080
Speaker 3: but like what was the CPM for that video?

812
00:36:28,800 --> 00:36:30,920
Speaker 7: Ooh, I'm not sure what the CPM was on that

813
00:36:30,960 --> 00:36:35,279
Speaker 7: video actually, but that was over the lifetime, so that

814
00:36:35,400 --> 00:36:37,520
Speaker 7: was when I posted it. I think was that twenty

815
00:36:38,000 --> 00:36:40,560
Speaker 7: twenty seventeen. I think I posted that or maybe twenty eighteen,

816
00:36:40,600 --> 00:36:42,680
Speaker 7: but it was over the lifetime, so from the moment

817
00:36:42,719 --> 00:36:45,479
Speaker 7: I posted it to the current like day that I

818
00:36:45,560 --> 00:36:47,520
Speaker 7: screenshoted it, so over time.

819
00:36:47,600 --> 00:36:50,239
Speaker 2: Yeah, that's how much it made. I think it was

820
00:36:50,320 --> 00:36:51,439
Speaker 2: because of.

821
00:36:51,360 --> 00:36:53,880
Speaker 7: The timing too, because I posted it closer to the

822
00:36:53,880 --> 00:36:56,439
Speaker 7: holidays and when it did go viral. It was during

823
00:36:56,440 --> 00:37:01,080
Speaker 7: the holidays when acsence revenue is the highest. But yeah,

824
00:37:01,280 --> 00:37:03,880
Speaker 7: once it starts gaining a lot of traction and it

825
00:37:03,920 --> 00:37:06,680
Speaker 7: starts going higher, I noticed that the CPM starts jumping

826
00:37:06,800 --> 00:37:09,360
Speaker 7: higher and higher, and so that's why I ended.

827
00:37:09,239 --> 00:37:11,080
Speaker 2: Up doing so well.

828
00:37:11,600 --> 00:37:15,359
Speaker 7: But I've noticed that it doesn't necessarily matter what your

829
00:37:15,400 --> 00:37:20,960
Speaker 7: subscriber account is, or even what your your channel sizes

830
00:37:21,080 --> 00:37:24,440
Speaker 7: or anything like that. Because some people they'll post a

831
00:37:24,520 --> 00:37:27,680
Speaker 7: video on how much they made on YouTube, and I

832
00:37:27,719 --> 00:37:28,920
Speaker 7: appreciate the transparency.

833
00:37:28,920 --> 00:37:29,840
Speaker 2: I respect it honestly.

834
00:37:29,880 --> 00:37:32,400
Speaker 7: Because someone had posted how much she makes and I

835
00:37:32,400 --> 00:37:35,600
Speaker 7: think she has like one point four million subscribers, and

836
00:37:35,640 --> 00:37:37,959
Speaker 7: she had said that she makes like, on average, about

837
00:37:37,960 --> 00:37:40,319
Speaker 7: four thousand dollars a month. I was like, this wi't

838
00:37:40,360 --> 00:37:42,239
Speaker 7: make sense because when that video went viral and I

839
00:37:42,239 --> 00:37:44,359
Speaker 7: was making a lot of money off of it, I

840
00:37:44,400 --> 00:37:46,440
Speaker 7: wasn't even at twenty thousand. I don't think, like my

841
00:37:46,520 --> 00:37:49,839
Speaker 7: channel was pretty small. So it doesn't necessarily matter what

842
00:37:50,000 --> 00:37:51,080
Speaker 7: your subscribe account is.

843
00:37:51,280 --> 00:37:53,280
Speaker 2: All of that's predetermined by YouTube.

844
00:37:53,360 --> 00:37:56,040
Speaker 7: And I try to tell people when they're thinking about

845
00:37:56,040 --> 00:38:00,120
Speaker 7: making that transition from being an employee to being your

846
00:38:00,160 --> 00:38:02,719
Speaker 7: own boss full time, and like you're using money from

847
00:38:02,760 --> 00:38:05,720
Speaker 7: YouTube to try and like forecast your budget. I always

848
00:38:05,719 --> 00:38:07,920
Speaker 7: tell people like, you don't really have control over the

849
00:38:07,960 --> 00:38:09,120
Speaker 7: CPM because it's.

850
00:38:09,040 --> 00:38:11,320
Speaker 2: Kind of like you're putting out a product.

851
00:38:11,360 --> 00:38:12,880
Speaker 7: You don't know how many people are going to buy it,

852
00:38:12,920 --> 00:38:14,440
Speaker 7: and you don't know what you're going to sell it

853
00:38:14,480 --> 00:38:16,800
Speaker 7: for either. We're just putting out a product and whatever

854
00:38:16,840 --> 00:38:18,840
Speaker 7: money you get, you'd get. And it's not like you

855
00:38:18,840 --> 00:38:23,200
Speaker 7: can go back to YouTube and go tell them like, actually,

856
00:38:23,239 --> 00:38:25,560
Speaker 7: you guys told me that I only had five thousand

857
00:38:25,600 --> 00:38:28,719
Speaker 7: impressions on the ads this month, But I went and

858
00:38:28,760 --> 00:38:29,799
Speaker 7: asked my viewers and.

859
00:38:29,760 --> 00:38:31,920
Speaker 2: They told me, actually they all watched it.

860
00:38:31,960 --> 00:38:33,760
Speaker 7: Like, you can't go back and dispute it with YouTube

861
00:38:33,800 --> 00:38:35,359
Speaker 7: if they tell you that's how much you're making, that's

862
00:38:35,360 --> 00:38:38,040
Speaker 7: how m you're making. So I wouldn't know why it

863
00:38:38,080 --> 00:38:41,319
Speaker 7: needs so high, but it did, and I appreciated it.

864
00:38:41,440 --> 00:38:42,000
Speaker 2: I took it.

865
00:38:42,040 --> 00:38:45,239
Speaker 7: But I always take AdSense revenue as a bonus. So

866
00:38:45,800 --> 00:38:48,439
Speaker 7: I don't rely on AdSense revenue because that just puts

867
00:38:48,480 --> 00:38:50,560
Speaker 7: you in a very vulnerable place with your finances. And

868
00:38:50,680 --> 00:38:52,600
Speaker 7: I don't know about anybody else, but I don't like

869
00:38:52,640 --> 00:38:55,840
Speaker 7: being vulnerable with my Thiens. As with my finances, I

870
00:38:55,920 --> 00:39:01,000
Speaker 7: like to be very calculated and very like precise, So yeah,

871
00:39:01,040 --> 00:39:03,160
Speaker 7: it's kind of a toss up.

872
00:39:03,200 --> 00:39:06,160
Speaker 2: You don't know why it made so much and what

873
00:39:06,200 --> 00:39:06,880
Speaker 2: the reason.

874
00:39:06,680 --> 00:39:08,640
Speaker 5: Is spoken like a true accountant.

875
00:39:09,200 --> 00:39:12,040
Speaker 6: My next thing is the points of consistency, right, because

876
00:39:12,080 --> 00:39:14,600
Speaker 6: after you went viral, it's not like, hey, I'm going

877
00:39:14,640 --> 00:39:16,319
Speaker 6: to live with this one video for the rest of

878
00:39:16,320 --> 00:39:18,680
Speaker 6: my life. You started to putting out more content that

879
00:39:18,760 --> 00:39:20,239
Speaker 6: was more theme. Do you want to talk about that?

880
00:39:22,040 --> 00:39:24,920
Speaker 7: Yeah, So after that first video, actually it was still

881
00:39:24,920 --> 00:39:27,600
Speaker 7: a side hustle for me because my main priority was

882
00:39:27,640 --> 00:39:31,200
Speaker 7: always finishing with UNI and like my nine to five career,

883
00:39:31,560 --> 00:39:33,120
Speaker 7: so it was still a side hustle. I think after

884
00:39:33,120 --> 00:39:35,000
Speaker 7: that video, I still was putting out I wasn't very

885
00:39:35,000 --> 00:39:38,399
Speaker 7: calculated with my videos. It wasn't until recently, like once

886
00:39:38,440 --> 00:39:40,520
Speaker 7: I graduated from UNI and I was paying more attention

887
00:39:40,680 --> 00:39:43,520
Speaker 7: to my videos, that I was more calculated and I

888
00:39:43,600 --> 00:39:45,080
Speaker 7: was more consistent with the theme.

889
00:39:45,520 --> 00:39:46,600
Speaker 2: But also like.

890
00:39:46,719 --> 00:39:48,680
Speaker 7: As time goes on, I think when I first started,

891
00:39:48,719 --> 00:39:51,560
Speaker 7: I was like twenty one ish, so like my interest

892
00:39:51,560 --> 00:39:54,480
Speaker 7: at twenty one is different from my interests now. So

893
00:39:55,120 --> 00:39:57,319
Speaker 7: as time went on, I just started making videos that

894
00:39:57,600 --> 00:40:00,160
Speaker 7: made more sense to me and what I was more

895
00:40:00,200 --> 00:40:02,919
Speaker 7: interested in, more confident in. So once I started making

896
00:40:02,960 --> 00:40:08,880
Speaker 7: more self improvement videos, personal finances, personal development, entrepreneur type videos,

897
00:40:09,160 --> 00:40:11,560
Speaker 7: that's when I really started to understand the importance of

898
00:40:11,600 --> 00:40:13,480
Speaker 7: having like a theme throughout videos. And that's why I

899
00:40:13,520 --> 00:40:15,719
Speaker 7: always try to tell people like, if I had known

900
00:40:15,760 --> 00:40:18,160
Speaker 7: now what I knew back then, I would have definitely

901
00:40:18,200 --> 00:40:20,480
Speaker 7: themed down, niche down on my content, and I wouldn't

902
00:40:20,520 --> 00:40:23,040
Speaker 7: have been creating content from like all over the place.

903
00:40:23,440 --> 00:40:26,400
Speaker 7: It would have been some sort of consistent theme throughout.

904
00:40:26,760 --> 00:40:30,560
Speaker 7: So now when I'm creating content, it's mainly it has

905
00:40:30,560 --> 00:40:32,960
Speaker 7: to do with money and some sort of personal development

906
00:40:34,000 --> 00:40:37,160
Speaker 7: just overall becoming a better version of you. So that's

907
00:40:37,200 --> 00:40:39,719
Speaker 7: the consistent theme that's throughout all my videos that I

908
00:40:39,760 --> 00:40:43,040
Speaker 7: try to portray in every single videos, it's about something

909
00:40:43,120 --> 00:40:44,400
Speaker 7: personal development related.

910
00:40:45,000 --> 00:40:46,400
Speaker 4: So if you if you.

911
00:40:47,880 --> 00:40:49,920
Speaker 3: If you take the ads off of video yourself or

912
00:40:49,960 --> 00:40:51,520
Speaker 3: whatever reason, Like let's say you don't want ads on

913
00:40:51,520 --> 00:40:54,680
Speaker 3: one video, that's going to hurt the chances of you

914
00:40:54,760 --> 00:40:55,719
Speaker 3: YouTube pushing it.

915
00:40:55,760 --> 00:40:57,839
Speaker 4: Probably because they don't get paid either, or.

916
00:41:00,120 --> 00:41:02,040
Speaker 7: I would say that they don't really have an incentive

917
00:41:02,040 --> 00:41:04,080
Speaker 7: to push it. They might, but they don't really have

918
00:41:04,080 --> 00:41:06,879
Speaker 7: an incentive to. So you could take it off if

919
00:41:06,920 --> 00:41:09,719
Speaker 7: you wanted to. But also, like, why would you want

920
00:41:09,719 --> 00:41:10,040
Speaker 7: to do that?

921
00:41:10,560 --> 00:41:12,560
Speaker 3: Not because sometimes you might put a video out in

922
00:41:12,600 --> 00:41:14,880
Speaker 3: the ads that are on the video might be competition

923
00:41:15,560 --> 00:41:16,759
Speaker 3: for the actual.

924
00:41:16,560 --> 00:41:19,920
Speaker 4: Video, you know what I'm saying. So so yeah.

925
00:41:19,880 --> 00:41:22,160
Speaker 3: I noticed that with YouTube like something, they will run

926
00:41:22,800 --> 00:41:26,600
Speaker 3: ads in a video that is like especially like if

927
00:41:26,640 --> 00:41:28,360
Speaker 3: you're trying to sell something or if you have a

928
00:41:28,440 --> 00:41:30,880
Speaker 3: product or something and it's like, now you got you're

929
00:41:30,960 --> 00:41:33,080
Speaker 3: actually running an ad for somebody.

930
00:41:32,760 --> 00:41:34,279
Speaker 4: Else that's doing the same exact thing that you know

931
00:41:34,480 --> 00:41:35,360
Speaker 4: about in the video.

932
00:41:35,200 --> 00:41:37,799
Speaker 5: Right unbeknown to your right but to the viewer, that's

933
00:41:37,800 --> 00:41:38,279
Speaker 5: going to happen.

934
00:41:39,200 --> 00:41:43,320
Speaker 7: Yeah right, Yeah, I mean it's possible that that could happen,

935
00:41:43,400 --> 00:41:47,440
Speaker 7: but mainly people like they buy from people, so if

936
00:41:47,480 --> 00:41:49,160
Speaker 7: they're watching their video, they're most likely going to buy

937
00:41:49,160 --> 00:41:50,919
Speaker 7: from you anyways. But yeah, you could take the video

938
00:41:51,040 --> 00:41:55,360
Speaker 7: the ads off if you wanted to, and then you're like,

939
00:41:55,400 --> 00:41:57,719
Speaker 7: you're subscribers watching and if it picks up, it picks up.

940
00:41:57,760 --> 00:41:59,960
Speaker 7: But I find that they have more than an incentive

941
00:42:00,200 --> 00:42:02,880
Speaker 7: YouTube as a business to push videos that are going

942
00:42:02,960 --> 00:42:05,839
Speaker 7: to make them more money, and also videos that have

943
00:42:05,920 --> 00:42:08,640
Speaker 7: longer watch times that keep people on their platform, because

944
00:42:08,680 --> 00:42:11,360
Speaker 7: at the end of the day, like the CPM is split,

945
00:42:11,760 --> 00:42:13,080
Speaker 7: like the amount of money you.

946
00:42:13,000 --> 00:42:14,479
Speaker 2: Get is after YouTube gets their cut.

947
00:42:14,560 --> 00:42:16,439
Speaker 7: So if you're making more money, that means they're making

948
00:42:16,440 --> 00:42:16,880
Speaker 7: more money.

949
00:42:18,520 --> 00:42:24,120
Speaker 3: Okay, So so so all right, as far as like revenue,

950
00:42:24,160 --> 00:42:25,480
Speaker 3: and I want to I'm glad you said that you

951
00:42:25,480 --> 00:42:27,200
Speaker 3: don't rely on that because there's more ways to make

952
00:42:27,239 --> 00:42:30,080
Speaker 3: money off YouTube and just add that's just like the

953
00:42:30,120 --> 00:42:32,759
Speaker 3: first layer. But YouTube is it's just like any other thing.

954
00:42:32,760 --> 00:42:34,560
Speaker 3: It's a platform where you reach a bunch of people.

955
00:42:34,840 --> 00:42:37,680
Speaker 3: So through that you can do brand partnerships, you can

956
00:42:37,680 --> 00:42:40,719
Speaker 3: promote your own products, you can do a variety of

957
00:42:40,719 --> 00:42:43,200
Speaker 3: different things. So, how are some other revenue things that

958
00:42:43,280 --> 00:42:45,920
Speaker 3: like you personally utilize the U see other YouTube YouTubers

959
00:42:46,000 --> 00:42:49,320
Speaker 3: utilized outside of just regular ads that YouTube provides.

960
00:42:50,560 --> 00:42:53,839
Speaker 7: Yeah, so I definitely make sure that I have enough

961
00:42:54,080 --> 00:42:57,040
Speaker 7: revenue and income coming in from other places, because, like

962
00:42:57,080 --> 00:42:59,799
Speaker 7: I said, it's a toss up. And although I can

963
00:43:00,080 --> 00:43:03,160
Speaker 7: pend on the money coming in and like it's pretty consistent,

964
00:43:03,200 --> 00:43:04,160
Speaker 7: there's a theme throughout.

965
00:43:04,960 --> 00:43:06,719
Speaker 2: You can't rely on it because at any moment. You

966
00:43:06,800 --> 00:43:07,600
Speaker 2: Tube can come back.

967
00:43:07,440 --> 00:43:10,640
Speaker 7: Tomorrow and say like, hey, everyone under a million, y'all

968
00:43:10,640 --> 00:43:12,480
Speaker 7: don't get paid in a war until you reach a

969
00:43:12,520 --> 00:43:14,000
Speaker 7: million subscribers figure it out.

970
00:43:14,440 --> 00:43:16,200
Speaker 2: They probably won't.

971
00:43:16,000 --> 00:43:18,600
Speaker 7: Because that's a little wild on their end, but they

972
00:43:18,600 --> 00:43:20,759
Speaker 7: have the option to do that. So I make sure

973
00:43:20,800 --> 00:43:25,120
Speaker 7: that I'm making money from other places. For me, I

974
00:43:25,200 --> 00:43:28,480
Speaker 7: have my affiliate links that I put in the description bar.

975
00:43:28,920 --> 00:43:32,919
Speaker 7: I have my brand sponsorships, which is when a brand

976
00:43:32,960 --> 00:43:35,319
Speaker 7: reaches out to you and asks you to promote their

977
00:43:35,400 --> 00:43:37,080
Speaker 7: product or their brand.

978
00:43:36,920 --> 00:43:37,520
Speaker 2: For a fee.

979
00:43:37,960 --> 00:43:40,080
Speaker 7: And then I also use YouTube to drive traffic to

980
00:43:40,120 --> 00:43:43,240
Speaker 7: my two other online businesses, which is my hair extension

981
00:43:43,280 --> 00:43:44,399
Speaker 7: company and my.

982
00:43:45,960 --> 00:43:47,400
Speaker 2: Business society company.

983
00:43:48,000 --> 00:43:50,520
Speaker 6: You know, do you said something just now as far

984
00:43:50,560 --> 00:43:52,640
Speaker 6: as the description, like you put the links in description.

985
00:43:52,920 --> 00:43:55,000
Speaker 6: I think people overlook that and don't really understand the

986
00:43:55,040 --> 00:43:56,920
Speaker 6: importance of the description. I know you have a little

987
00:43:57,160 --> 00:43:58,600
Speaker 6: like a tip that you said, like you don't put

988
00:43:58,600 --> 00:44:00,400
Speaker 6: a link within the first three lines like that.

989
00:44:00,600 --> 00:44:01,680
Speaker 5: Can you go into detail about that?

990
00:44:01,800 --> 00:44:02,880
Speaker 2: Yeah?

991
00:44:03,120 --> 00:44:07,160
Speaker 7: Yeah, So once again, because it's YouTube's platform and not here,

992
00:44:07,440 --> 00:44:11,200
Speaker 7: they have the discretion to push videos that to not

993
00:44:11,320 --> 00:44:15,520
Speaker 7: push videos that are sending traffic to other external sites.

994
00:44:15,880 --> 00:44:16,480
Speaker 2: So when.

995
00:44:18,520 --> 00:44:21,560
Speaker 7: Your first three lines above the full have a link

996
00:44:21,600 --> 00:44:24,800
Speaker 7: to an external website, they're less inclined to push the video.

997
00:44:25,200 --> 00:44:27,440
Speaker 2: This is what I was told from like a YouTube insider.

998
00:44:27,560 --> 00:44:29,560
Speaker 7: I don't know how true that is to this day

999
00:44:29,800 --> 00:44:32,759
Speaker 7: or if YouTube has changed that, because I do have

1000
00:44:32,840 --> 00:44:35,000
Speaker 7: like two videos that have done pretty well and they

1001
00:44:35,040 --> 00:44:38,000
Speaker 7: have a link on the top the top fold. But

1002
00:44:38,040 --> 00:44:39,480
Speaker 7: I was told this from an insider, so I try

1003
00:44:39,520 --> 00:44:41,160
Speaker 7: to avoid it if I can. It doesn't really make

1004
00:44:41,160 --> 00:44:43,400
Speaker 7: a difference for me to put the links just a

1005
00:44:43,440 --> 00:44:45,640
Speaker 7: little bit lower, so I tend to do that so

1006
00:44:45,680 --> 00:44:48,040
Speaker 7: that it doesn't kind of like throw the algorithm off

1007
00:44:48,160 --> 00:44:48,600
Speaker 7: or whatnot.

1008
00:44:49,840 --> 00:44:52,600
Speaker 3: So yeah, that's something that people don't fully understand so

1009
00:44:52,640 --> 00:44:55,360
Speaker 3: many different things with YouTube. It's like this says you

1010
00:44:55,400 --> 00:44:58,000
Speaker 3: can just have like a three hour situation about that.

1011
00:44:58,080 --> 00:44:59,320
Speaker 4: But I want to ask you before we go to

1012
00:44:59,320 --> 00:44:59,920
Speaker 4: the next thing.

1013
00:45:00,600 --> 00:45:00,920
Speaker 5: Blog.

1014
00:45:02,680 --> 00:45:04,759
Speaker 4: A lot of people are doing blogs.

1015
00:45:04,680 --> 00:45:06,560
Speaker 3: And even were collegius and people say like we should

1016
00:45:06,560 --> 00:45:08,200
Speaker 3: do blogs and things of that nature, like a video

1017
00:45:08,280 --> 00:45:10,200
Speaker 3: blog like just a day and of life. So how

1018
00:45:10,200 --> 00:45:11,560
Speaker 3: do you do you think it's a good idea for

1019
00:45:11,600 --> 00:45:13,800
Speaker 3: like people that have like if they're putting out consistent

1020
00:45:13,840 --> 00:45:16,480
Speaker 3: content because some people say, like the blog allows you

1021
00:45:16,520 --> 00:45:18,799
Speaker 3: to people to see like the personal side of you,

1022
00:45:19,320 --> 00:45:21,319
Speaker 3: and it's such a different things and it's like it's

1023
00:45:21,320 --> 00:45:22,960
Speaker 3: like a young own reality show kind of.

1024
00:45:23,040 --> 00:45:25,320
Speaker 4: So what's your thoughts on blogs?

1025
00:45:25,800 --> 00:45:27,799
Speaker 7: So I think blogs are a good idea if you're

1026
00:45:27,800 --> 00:45:30,360
Speaker 7: trying to be a blogger or if you've already established

1027
00:45:30,360 --> 00:45:35,200
Speaker 7: an audience, because ultimately this generation we like solution based content.

1028
00:45:35,360 --> 00:45:38,600
Speaker 7: That's what everybody's after right now, you're after me everybody.

1029
00:45:38,880 --> 00:45:40,760
Speaker 7: Like when you watch a video, you're trying to gauge

1030
00:45:40,960 --> 00:45:44,680
Speaker 7: something from it, right So if you're making content that

1031
00:45:44,880 --> 00:45:48,840
Speaker 7: is even like family bloggers, you know, when people watch that,

1032
00:45:48,880 --> 00:45:50,839
Speaker 7: they feel like they're a part of the family. That's

1033
00:45:50,880 --> 00:45:53,200
Speaker 7: the value that you're getting from it. For people who

1034
00:45:53,200 --> 00:45:55,520
Speaker 7: do hair tutorials, that's the value. You're teaching people how

1035
00:45:55,520 --> 00:45:57,799
Speaker 7: to do their hair. Make up tutorials, you're teaching them

1036
00:45:57,840 --> 00:45:59,600
Speaker 7: how to do makeup. But like, you don't have to

1037
00:45:59,600 --> 00:46:03,479
Speaker 7: be teaching anything if you're providing some sort of value.

1038
00:46:03,520 --> 00:46:07,000
Speaker 7: If you are a you do comedy skits, that's the

1039
00:46:07,080 --> 00:46:10,080
Speaker 7: value that you provide there. Your people are coming to

1040
00:46:10,120 --> 00:46:13,719
Speaker 7: your videos for comedic relief. And if you're blogging, you're

1041
00:46:13,760 --> 00:46:17,120
Speaker 7: trying to make people feel a sense of belonging and

1042
00:46:17,200 --> 00:46:19,040
Speaker 7: like they're a part of whatever it is that you've

1043
00:46:19,040 --> 00:46:22,359
Speaker 7: got going on. So like with couple channels or even

1044
00:46:22,360 --> 00:46:24,560
Speaker 7: family channels, you might watch an episode and you're.

1045
00:46:24,400 --> 00:46:27,720
Speaker 2: Like, oh, but what was this, Like what was the reason?

1046
00:46:28,200 --> 00:46:31,080
Speaker 7: But to somebody else, they're very committed, and those channels

1047
00:46:31,120 --> 00:46:34,359
Speaker 7: tend to have very loyal audiences too, because they they're

1048
00:46:34,440 --> 00:46:38,040
Speaker 7: invested in that relationship, they're invested in that family, and

1049
00:46:38,080 --> 00:46:39,759
Speaker 7: they feel like they're a part of the family, a

1050
00:46:39,840 --> 00:46:43,160
Speaker 7: couple of friend to the couple. So if you're blogging

1051
00:46:43,920 --> 00:46:46,160
Speaker 7: and you already have an audience, it kind of makes

1052
00:46:46,200 --> 00:46:48,600
Speaker 7: your audience feel like they're a part of what you're

1053
00:46:48,640 --> 00:46:51,480
Speaker 7: doing already. Like they watch your podcast, they see you

1054
00:46:51,480 --> 00:46:55,200
Speaker 7: guys do all these cool things. You guys are pretty

1055
00:46:55,200 --> 00:46:57,680
Speaker 7: stan up guys, So they want to know what is

1056
00:46:57,680 --> 00:46:59,279
Speaker 7: the behind the scenes and what does that look like.

1057
00:46:59,320 --> 00:47:01,560
Speaker 7: And that's the value that you provide there, because you've

1058
00:47:01,600 --> 00:47:04,160
Speaker 7: already kind of built up your audience.

1059
00:47:04,239 --> 00:47:06,200
Speaker 2: But when you're just coming straight up up the bat

1060
00:47:06,600 --> 00:47:08,640
Speaker 2: and no one really knows.

1061
00:47:08,560 --> 00:47:10,040
Speaker 7: Who you are, if you're going to be a blogger,

1062
00:47:10,080 --> 00:47:11,920
Speaker 7: stick to that because then people are going to be

1063
00:47:11,960 --> 00:47:16,680
Speaker 7: invested in you and your life and you're a lifestyle blogger.

1064
00:47:16,920 --> 00:47:17,879
Speaker 2: But if you're going to be.

1065
00:47:17,840 --> 00:47:21,759
Speaker 7: Doing like couple, praying, couple, challenge couple, this couple, that couple,

1066
00:47:21,800 --> 00:47:23,480
Speaker 7: cup couple, and then all of a sudden you're doing

1067
00:47:23,680 --> 00:47:25,799
Speaker 7: blogs on your own and you're like, hey, guys, so.

1068
00:47:25,760 --> 00:47:27,640
Speaker 2: I'm out with the boys, yes Friday night.

1069
00:47:27,680 --> 00:47:29,279
Speaker 7: People are gonna be like, I didn't sign up for this.

1070
00:47:29,400 --> 00:47:31,120
Speaker 7: I don't care about what you're doing with the boys,

1071
00:47:31,160 --> 00:47:32,880
Speaker 7: Like where's your girl at? That's what we're trying to

1072
00:47:32,880 --> 00:47:34,520
Speaker 7: watch because they feel like they're a part of your couple.

1073
00:47:34,560 --> 00:47:36,799
Speaker 7: So if you're trying to be a lifestyle blogger, just

1074
00:47:36,920 --> 00:47:39,759
Speaker 7: stay consistent and stick to that. But if you've already

1075
00:47:39,760 --> 00:47:41,720
Speaker 7: built up an audience and you're trying to do blogging,

1076
00:47:41,760 --> 00:47:43,480
Speaker 7: it's more so behind the scene, and that's the value

1077
00:47:43,520 --> 00:47:45,000
Speaker 7: that people are getting from that. They want to see,

1078
00:47:45,040 --> 00:47:48,359
Speaker 7: like what is what do you guys do behind this

1079
00:47:48,560 --> 00:47:49,719
Speaker 7: big empire that you built?

1080
00:47:51,040 --> 00:47:52,280
Speaker 5: Sol story?

1081
00:47:52,440 --> 00:47:55,440
Speaker 8: Yeah, for sure, you just realized your business needed to

1082
00:47:55,480 --> 00:47:59,840
Speaker 8: hire someone yesterday. How can you find amazing kind of

1083
00:48:00,200 --> 00:48:04,640
Speaker 8: fast easy just use indeed, stop struggling to get your

1084
00:48:04,719 --> 00:48:08,680
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1085
00:48:08,840 --> 00:48:10,880
Speaker 8: your post jumps to the top of the page for

1086
00:48:10,920 --> 00:48:13,560
Speaker 8: your relevant candidates, so you can reach the people you

1087
00:48:13,600 --> 00:48:18,120
Speaker 8: want faster. According to Indeed data, sponsored jobs posted directly

1088
00:48:18,160 --> 00:48:21,719
Speaker 8: on Indeed have forty five percent more applications than non

1089
00:48:21,760 --> 00:48:25,320
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1090
00:48:25,600 --> 00:48:28,680
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1091
00:48:28,680 --> 00:48:31,359
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1092
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Speaker 8: your jobs more visibility at indeed dot com slash pod

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00:48:36,120 --> 00:48:40,760
Speaker 8: Katz thirteen. Just go to Indeed dot com slash pod

1094
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Speaker 8: katz thirteen right now and support our show by saying

1095
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Speaker 8: you heard about Indeed on this podcast. Terms and conditions apply.

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Speaker 8: Hiring Indeed is all you need