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Speaker 1: Hey, Lex, this is not it's your turn, it's always

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Speaker 1: my turn. Welcome back today, bathiself.

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Speaker 2: So we are live backstage at One Music Best Backwoods Backstage.

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Speaker 1: So it's only right that we talked.

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Speaker 2: To Yeah Toning from back Yeah, that's probably here. Yeah,

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Speaker 2: Poup always be asking me about my blood at Backwoods.

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Speaker 1: I don't never like to tell him about my blog personally.

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Speaker 2: But since he here today and he don't pop out

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Speaker 2: that much, yeah, I had to put them on.

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Speaker 1: What's up? Man?

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Speaker 3: Hey, what's good man? What's good? Y'all looking good?

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Speaker 1: Thank you? Hey.

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Speaker 4: Love having y'all, y'all family, you know what we do

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Speaker 4: this at these big events. Man, love having you guys here.

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Speaker 4: It's just a backwards family and y'all extension of the bread.

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Speaker 1: Absolutely, And I wanted to ask you this.

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Speaker 2: It's been going on a couple of years with One

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Speaker 2: Music Best in Backwoods Backstage.

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Speaker 1: How did that partnership come to be?

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Speaker 3: Look when it going?

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Speaker 4: I mean what First off, Atlanta's like our unofficial home,

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Speaker 4: you know what I mean? So this is this is

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Speaker 4: like one of the biggest festivals that they have in Atlanta.

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Speaker 3: We gotta do with big here.

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Speaker 4: And so we started off smaller, but it was always

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Speaker 4: with the intention to making sure that people get a

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Speaker 4: glimp but what goes.

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Speaker 3: On back here, and we just like to create a vibe.

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Speaker 1: Man.

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Speaker 4: Backwoods all about having a good time, creating the vibe man,

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Speaker 4: and giving people a glintse of what goes on back here.

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Speaker 2: Man. I want to go in and say that we

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Speaker 2: actually pioneered Backwoods backstage.

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Speaker 1: We was here first first. Now I say it again,

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Speaker 1: we was here first.

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Speaker 3: Yeah, y'all, fam man, you can't do this without you guys.

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Speaker 1: You know.

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Speaker 4: But when we start thinking about who we wanted to

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Speaker 4: bring in, who we wanted to partner with, it was

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Speaker 4: a no brainer, man, you.

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Speaker 3: Know what I mean.

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Speaker 1: But it's dope to see what it's grown into. Went

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Speaker 1: from a.

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Speaker 2: Little small, little one off never got a whole section

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Speaker 2: over here.

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Speaker 1: Man.

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Speaker 3: You ain't growing, You ain't you ain't producing man.

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Speaker 4: I mean so as a brand, we always try they evolve,

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Speaker 4: get bigger and better, man, And we want to bring

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Speaker 4: those that started it with us, let them grow and

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Speaker 4: get bigger as well.

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Speaker 1: Man.

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Speaker 4: So y'all's platforms got bigger. It's only helped us as

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Speaker 4: a brand, man. And we want to make sure that

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Speaker 4: we give y'all continue to give y'all the platform to

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Speaker 4: do what you do so great.

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Speaker 2: Man. Now see, we've been noticing y'all coming out with

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Speaker 2: a lot of flavors. Y'all really been listening to the consumers. Man,

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Speaker 2: What does it take to make something like this happen?

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Speaker 4: Oh? Look man, it's we are culturally entrenched brand.

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Speaker 3: You said it best. We listen to our consumers.

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Speaker 4: Man. We know our We know our consumers love where

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Speaker 4: they come from.

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Speaker 3: They love to rep their city.

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Speaker 4: So we wanted to have, you know, packs that kind

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Speaker 4: of represent the city and body all the culture that

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Speaker 4: coult from these these great cities. Man, whether it's Atlanta,

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Speaker 4: whether it's La whether it's Do All This, whether.

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Speaker 3: It's Detroit, whether it's Houston. Y'all see how your own.

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Speaker 1: Pack, you know what I mean?

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Speaker 2: So when we go to the pitch meeting, how hard

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Speaker 2: is it to.

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Speaker 1: Get a flavor approof?

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Speaker 3: I mean, you know how to do a flavor? Yeah,

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Speaker 3: barbecue back?

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Speaker 2: It's crazy, don't you had said barbecue stop?

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Speaker 1: Right? That's that's crazy?

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Speaker 2: Right?

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Speaker 3: All right, all right, I don't know.

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Speaker 4: We got to know barbecue B means okay, But you know,

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Speaker 4: every flavors, every flavor start for some type of consumer insight. Right,

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Speaker 4: people been asked to boyd okay, and hey, how can

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Speaker 4: we go out and see if we can bring that

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Speaker 4: to life in a cigar farm man, So it's always

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Speaker 4: back from the consumer insight. It's never like me sitting

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Speaker 4: in the room saying, hey man, let's just do this.

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Speaker 4: You know, we want people to like what we're doing.

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Speaker 2: How did you start getting involved with what's your what's

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Speaker 2: your backstory with back Wood?

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Speaker 4: Hey Man, I always be a marketer man, always been

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Speaker 4: a brand guy, and you know, always working in tobacco

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Speaker 4: as well.

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Speaker 3: For a couple of years.

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Speaker 4: So it just pays six to come to this brand

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Speaker 4: and lead a brand in which you know one you're consumer.

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Speaker 1: Right, Also that it.

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Speaker 4: Is a part of the culture in which I come from, Man,

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Speaker 4: and so I can authentically be myself and represent for

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Speaker 4: the brand because I am a consumer of the brand

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Speaker 4: and I know I think I have a good cossut

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Speaker 4: Warts fans, So.

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Speaker 3: It makes it very easy to run the brand.

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Speaker 4: But also they give a lot of confidence to me

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Speaker 4: that I'm doing the right things for the brand.

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Speaker 2: Because I want to ask you this, Like prior to

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Speaker 2: Beckwood's becoming a statement.

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Speaker 1: In the urban community, it was known as an old

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Speaker 1: white man brand.

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Speaker 2: How did you take it from old white man brand

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Speaker 2: to like, what was the merger?

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Speaker 1: What did it cross?

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Speaker 3: Again?

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Speaker 2: Man?

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Speaker 4: It's you know, it's just part of the natural evolution

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Speaker 4: of a brand.

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Speaker 3: Man. Certain stuff starts off somewhat.

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Speaker 4: Places, and then you see the consumer, see who the

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Speaker 4: consumer is, and you just go that way and it

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Speaker 4: You just want the brand to showup authentically. So as

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Speaker 4: hip hop artists and so forth started to shout the

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Speaker 4: brand out and you know, we started showing up in

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Speaker 4: places like that.

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Speaker 3: Hey, we're just gonna go where the brand is leading us. Man.

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Speaker 4: You just do it the right way with the right

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Speaker 4: people and the right partners. And again, I use the

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Speaker 4: word a lot, but it's authentically about culture.

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Speaker 3: That's what it's all about.

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Speaker 1: How did you get them to trust you? Man? How

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Speaker 1: what I do?

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Speaker 3: Dog?

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Speaker 1: You showing up?

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Speaker 2: I'm bearing it out, freight it up, Like look, trust

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Speaker 2: me man, sweet tea, sweet tea, But.

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Speaker 3: Other are sweet tea?

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Speaker 1: Father sweet?

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Speaker 3: That would be a good brand.

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Speaker 4: Yeah, you know, it's it's all about steal yourself then

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Speaker 4: and you show the results, so they gonna let you

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Speaker 4: do what you do and as long as doing it's

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Speaker 4: talk to that man. I feel like stuff like this

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Speaker 4: Funcer's like you guys, it's showing that the brand is respiating.

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Speaker 2: Man.

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Speaker 3: So they they gonna allow me to do what I do.

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Speaker 2: No one thing about black people in the way you work.

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Speaker 2: We gonna ask for the hook up. So do you

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Speaker 2: get a lot of family like cousins and uncles and

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Speaker 2: the ship and they be like, come.

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Speaker 4: Give me some back woods you know that come with

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Speaker 4: the job, man, But always being responsible, you know what

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Speaker 4: I mean.

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Speaker 3: But you know that's the joy of this god.

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Speaker 4: Man, is that you get opportunities to engage with people.

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Speaker 3: I get.

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Speaker 4: You know, we got some cool, cool ass birks. I

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Speaker 4: give that out, you know what I mean.

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Speaker 1: So I thought they wanted the actual they do.

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Speaker 4: Can't get that out though, you know, but you know

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Speaker 4: they still love the brand. I say, go support it,

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Speaker 4: you know, you go buy it in the store.

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Speaker 3: You have to pay my salary and in return I

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Speaker 3: can at Christmastiff. Pu's the trade off. What's your favorite flavor? Personally?

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Speaker 4: Our first fal favorite flavor? It is just like everybody else.

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Speaker 4: I love Russell Creek, right, it's a staple. Yeah, I

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Speaker 4: mean that's that's that's it.

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Speaker 5: Yeah, So if you had an ideal flavor that you

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Speaker 5: can come out with that y'all don't already have.

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Speaker 3: What would it be.

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Speaker 2: Like?

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Speaker 4: Probably like, you know, more the fruity round, like a

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Speaker 4: mango strawberry, you know that.

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Speaker 3: You know, like I love.

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Speaker 2: Prop It might sound crazy, but me myself personally, I

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Speaker 2: would want something more like a man for.

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Speaker 1: Men that works Russia cream. Then you slide over to

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Speaker 1: the men.

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Speaker 3: I don't bring the hookah smokey bag.

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Speaker 1: Yeah, like winter ban On.

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Speaker 4: We're gonna bring y'all into the market and research meeting.

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Speaker 3: We got some plavors.

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Speaker 1: Yeah, and then you know traditionally, I like honey.

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Speaker 4: Honey traditional is the top five for us man, it

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Speaker 4: is in the is in the mount Rush boll Of.

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Speaker 2: Top five, our top five, back break Honey original Banana

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Speaker 2: and Special Dark Special Dark.

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Speaker 4: Yeah, a backwood colin he is as he should be,

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Speaker 4: as he should Yeah.

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Speaker 3: Okay, I like that. This is in me rum. I

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Speaker 3: want to try this. This is what we're gonna try today. Yeah,

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Speaker 3: we all you know, I.

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Speaker 5: Think las like this is gonna bring the ladies in

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Speaker 5: espartially Southern girls because we're not like the pound cakes.

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Speaker 5: Like a big thing in a house. So yeah, it's

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Speaker 5: gonna bring the walk wall is.

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Speaker 1: One thing that already.

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Speaker 2: I need back Woods to start making some random mistakes.

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Speaker 2: I need y'all to start dropping six in the pack

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Speaker 2: instead of something I'm taking, like a customer appreciation, Like

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Speaker 2: throw an extra one in there every now, make people

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Speaker 2: feel like they want to go to the ticket.

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Speaker 3: Yeah, great idea.

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Speaker 1: It ain't gotta be every pack, that's.

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Speaker 3: Every once in a while.

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Speaker 2: Every once in a while, throw a six one in there,

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Speaker 2: a little skippy one flat one or something like.

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Speaker 3: Right, I got you, I got you, bring it, bring

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Speaker 3: you to the trking the meeting.

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Speaker 2: I got ideas, man, we know sometimes you gotta make

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Speaker 2: it look like an accident.

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Speaker 1: I agree, Hey man.

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Speaker 2: One music that is going up tonight by the classics

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Speaker 2: being played. We are right now at a pretty rick.

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Speaker 1: Bobby Valentino and Ray J just got off stage.

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Speaker 3: Say it's like it all over again and that was

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Speaker 3: a good time. I ain't complain.

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Speaker 2: So if it's anybody you're looking forward to the scene

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Speaker 2: this weekend, who is.

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Speaker 4: Hey, y'all see the Jackie. I'm a v A boy

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Speaker 4: v A So the clips is here. Yeah, I can't

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Speaker 4: wait to see the clips.

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Speaker 3: DA. That's a team.

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Speaker 4: That's the home team, man, So I'm excited about that.

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Speaker 4: I love Jason Sullivan as well.

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Speaker 1: Yeah.

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Speaker 4: And then lastly, man, I was in New Yo Soul

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Speaker 4: book back No book bag is back in the day, man.

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Speaker 3: So the Roots being here, that's.

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Speaker 1: Yeah.

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Speaker 3: Please Doctor Richmond.

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Speaker 1: On town as well.

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Speaker 3: Man, So shout out all right, Peter Daslo as well. Man.

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Speaker 4: But you know, I love I love that whole vibe, man,

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Speaker 4: Roots DiAngelo.

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Speaker 3: That that neo soul type vibe.

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Speaker 1: Man, I'm on that.

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Speaker 2: But look, I'm behad of all the media creaty knowing that. Yeah,

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Speaker 2: we want the person to thank back Woods for giving

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Speaker 2: us a chance to extend our platform to be a

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Speaker 2: part of his offensive. So this big look for y'all,

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Speaker 2: whatever y'all got going on over there, we saluted hey man,

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Speaker 2: thank you for stopping.

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Speaker 4: Thank you, guys. I mean it's from the bottom of

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Speaker 4: my heart. I couldn't do what I do without y'all

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Speaker 4: because we have great partnerships and they're real. I like

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Speaker 4: to be here. I like to shake hands, see people,

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Speaker 4: put a face with the bread and let y'all know

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Speaker 4: that we truly appreciate it.

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Speaker 1: Man.

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Speaker 3: So thank you guys.

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Speaker 5: We appreciate for you for sure.

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Speaker 1: Most step I was fouag before we go. Oh, everybody

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Speaker 1: trying to party to day. But we got one moment.

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Speaker 5: We got one guy I bring y'all.

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Speaker 3: Oh we already already at one more.

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Speaker 1: Check check chick, tell them what you got, what you're doing?

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Speaker 2: SEFs Georgia, Yes, sir, big shout out to night Sevest that's.

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Speaker 3: What kid shock.

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Speaker 1: Okay, then it's a one to one.

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Speaker 4: I slit the back kids back, so they called me,

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Speaker 4: hany put that over your fu.

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Speaker 1: That's that's hey man to a k A back fish.

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Speaker 1: Next stage one music fan, we out of here.

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Speaker 3: That's a