WEBVTT - Go Go Gadget Vaporware!

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<v Speaker 1>Get in touch with technology with tech Stuff from how

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<v Speaker 1>stuff works dot com. Hey there, and welcome to tech Stuff.

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<v Speaker 1>I am your host, Jonathan Strickland. I'm an executive producer

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<v Speaker 1>at how Stuff Works in a love all things tech,

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<v Speaker 1>and today we're going to talk about a pretty amazing subject, vaporware.

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<v Speaker 1>We're gonna do this for a couple of episodes. Actually,

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<v Speaker 1>this one we're going to talk about hardware that is vaporware,

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<v Speaker 1>or that was vaporware, or that never was. It gets complicated,

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<v Speaker 1>and in our next episode we're going to focus more

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<v Speaker 1>on software. So what exactly is vaporware? Vaporware is a

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<v Speaker 1>future product that someone has announced, but one that is

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<v Speaker 1>not yet available for purchase and possibly never will be available.

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<v Speaker 1>These are products that could still be in development, or

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<v Speaker 1>they could be in a design phase, and they might

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<v Speaker 1>never see the light of day. So vaporware is kind

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<v Speaker 1>of a you can't call it a definitive classification. Not

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<v Speaker 1>everything or remain vaporware. Some stuff may eventually emerge from

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<v Speaker 1>vaporware to become an actual product. Some stuff may ultimately

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<v Speaker 1>collapse in on itself, and you could say, well it

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<v Speaker 1>was vaporware because it never came out. But vaporware itself

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<v Speaker 1>is sort of a transition. Now, you don't want your

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<v Speaker 1>product to be classified as vaporware because that comes with

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<v Speaker 1>it some pretty bad implied messaging, things like we have

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<v Speaker 1>the intent to bring this product to market, but we

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<v Speaker 1>don't know how to yet, or wouldn't this product be

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<v Speaker 1>a great idea give us your money. So vaporware is

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<v Speaker 1>not necessarily something you want to have associated with you

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<v Speaker 1>or your products. And uh, this episode is sort of

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<v Speaker 1>a preview of some stuff I'll be talking about in

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<v Speaker 1>upcoming episodes for tech Stuff, because we are fast approaching

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<v Speaker 1>episode one thousand, one thousand episodes of tech Stuff, And

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<v Speaker 1>in that episode one thousand, I'll be dedicating a discussion

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<v Speaker 1>about critical thinking and skepticism in general and how we

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<v Speaker 1>can apply those skills towards technology in particular. And then

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<v Speaker 1>I planned to do an episode about hoaxes and scams

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<v Speaker 1>in technology stuff that was pretty clearly uh a falsehood

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<v Speaker 1>from the beginning, And I need to be clear that

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<v Speaker 1>vapor where is not necessarily a falsehood. There are many

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<v Speaker 1>cases where companies and people probably believe they were going

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<v Speaker 1>to bring this product to market and it just didn't happen.

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<v Speaker 1>So I don't think that all vaporware I list in

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<v Speaker 1>this episode represents an outright attempt to deceive people. Like

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<v Speaker 1>I said, some of them may have been, but I'm

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<v Speaker 1>willing to extend the benefit of the doubt and assume

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<v Speaker 1>that most, if not all, of the products that I

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<v Speaker 1>will be talking about, we're actually supposed to come out

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<v Speaker 1>at some point, and they just did not for various reasons,

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<v Speaker 1>uh legitimate reasons. As opposed to this was someone who

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<v Speaker 1>is just trying to scare up a whole bunch of

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<v Speaker 1>money really quickly. And I've talked extensively about some examples

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<v Speaker 1>of vaporware in their own episodes, notably the Phantom game console.

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<v Speaker 1>I did a full episode dedicated to that, but here's

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<v Speaker 1>a quick refresher. The Phantom was supposed to be a

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<v Speaker 1>video game console that relied exclusively on digital delivery. You

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<v Speaker 1>would download games to your console directly over the Internet,

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<v Speaker 1>and the idea was ahead of its time, and some

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<v Speaker 1>of the folks in charge of the company had a

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<v Speaker 1>bit of a shady reputation. But I still think that

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<v Speaker 1>a lot of people who were involved on the Phantom

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<v Speaker 1>team had every reason to believe that the thing they

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<v Speaker 1>were working on would one day become a real product.

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<v Speaker 1>I can't say for certain the folks at the top

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<v Speaker 1>shared that belief. They may have been running a scam

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<v Speaker 1>the whole time, but I know people who were attached

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<v Speaker 1>to it really thought that they were working on something

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<v Speaker 1>that was going to be an actual consumer product. At

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<v Speaker 1>the end of the day. The phantom never or fist,

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<v Speaker 1>which led to a lot of jokes about the phantom

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<v Speaker 1>never materializing. But since I've done a full episode about

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<v Speaker 1>that product that never was, I'm going to look at

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<v Speaker 1>other gadgets that were promoted at some point by a

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<v Speaker 1>company but never actually became a thing you could actually buy. So,

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<v Speaker 1>sticking to the realm of video games, that is a

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<v Speaker 1>a wealthy treasure trove of examples of vaporware, even if

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<v Speaker 1>you're talking about the hardware side of things. Let's talk

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<v Speaker 1>about the retro VGs a k a. The coll Eco

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<v Speaker 1>Chameleon a k a. The Retro Chameleon. This vaporware game

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<v Speaker 1>console gives proof to the old adage if it seems

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<v Speaker 1>too good to be true, it probably is, although again

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<v Speaker 1>not necessarily meant to be a way to fool people. First,

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<v Speaker 1>this console was meant to be a cartridge based game

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<v Speaker 1>system with no connectivity to the Internet, kind of like

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<v Speaker 1>a throwback to the old classic cartridge based game systems,

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<v Speaker 1>things like the Atari twenty, the coll Eco Vision and

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<v Speaker 1>tele Vision, the Nintendo Entertainment System, the Super Nintendo, the

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<v Speaker 1>Nintendo sixty four, the Atari Jaguar, all of these cartridge

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<v Speaker 1>based systems, and the value proposition for this device. The

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<v Speaker 1>selling point was that games were going to be complete

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<v Speaker 1>experiences the moment they hit store shelves. They would have

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<v Speaker 1>to be because the whole game would have to exist

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<v Speaker 1>on the cartridge. There was no way to patch or

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<v Speaker 1>update games. There's no way to get downloadable content because

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<v Speaker 1>the console itself would not connect to the internet. The

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<v Speaker 1>developer for the console argued that this would be a

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<v Speaker 1>return to the old days of gaming, where a player

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<v Speaker 1>could be assured that the title he or she picked

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<v Speaker 1>up was a playable, complete game. There'd be no need

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<v Speaker 1>for a day one download. So this was sort of

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<v Speaker 1>a response to a trend in video games where you

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<v Speaker 1>go out, you buy a brand new game, and whether

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<v Speaker 1>you have a physical copy of it or you buy

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<v Speaker 1>it digitally, once you installed on your machine, immediately the

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<v Speaker 1>machine searches for a download and arts to download a

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<v Speaker 1>day one patch. Why because the game when it went out,

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<v Speaker 1>when it shipped, when it went gold, was not actually

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<v Speaker 1>complete and the developers were still working on things. And

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<v Speaker 1>while the game had been mastered and sent out, uh,

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<v Speaker 1>they were still working on code to make sure everything

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<v Speaker 1>was playable, patching bugs, fixing things, um, all that sort

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<v Speaker 1>of stuff. And a lot of gamers get sick and

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<v Speaker 1>tired of this. They think, well, by the time the

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<v Speaker 1>game comes out for purchase, it should be a complete game.

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<v Speaker 1>I shouldn't be waiting for another patch to make the

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<v Speaker 1>game I just bought playable. So this game console was

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<v Speaker 1>kind of a response to that, saying we should create

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<v Speaker 1>a console that forces game developers to create a full

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<v Speaker 1>game from start to finish. There's no way to patch it,

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<v Speaker 1>there's no way to update it, so they have to

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<v Speaker 1>be certain that their game works. They have to test it,

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<v Speaker 1>and then they have to go through the whole manufacturing process.

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<v Speaker 1>There's no way to just deliver the code. You actually

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<v Speaker 1>have to hard code the game onto cartridges, which actually

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<v Speaker 1>puts up a pretty big barrier to entry. It's not

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<v Speaker 1>a cheap thing to do. Cartridge as though, have their benefits.

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<v Speaker 1>They allow for some pretty fast load times. For example,

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<v Speaker 1>there's no need for a an optical drive to locate

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<v Speaker 1>a point on a on a disc and read information

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<v Speaker 1>off of it. Cartridge games load very very quickly, but

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<v Speaker 1>they also tend to have a limited storage space on them,

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<v Speaker 1>and the retro console designers said that their special fpg

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<v Speaker 1>A circuitry would allow for all sorts of retro based gameplay.

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<v Speaker 1>F p g A, by the way, stands for field

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<v Speaker 1>programmable gait array, and it essentially means that there's an

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<v Speaker 1>integrated circuit in this device, and it's a blank slate.

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<v Speaker 1>It can be configured by the end user. That's what

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<v Speaker 1>the field programmable part comes from. That you can program

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<v Speaker 1>this blank circuit in the field to make it do

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<v Speaker 1>whatever it is you need it to do. So, in

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<v Speaker 1>this case, the console itself would be an f p

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<v Speaker 1>g A and the cartridges would contain the information that

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<v Speaker 1>would essentially reprogram the console to make it behave like

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<v Speaker 1>a specific type of console to run the code that's

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<v Speaker 1>on that cartridge, whether it's emulating an S and E

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<v Speaker 1>S style game or an Atari Jaguar style game or

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<v Speaker 1>something like that, not that it was meant to play

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<v Speaker 1>those old games that wasn't the point. This wasn't a

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<v Speaker 1>clone console where you could shove an old S and

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<v Speaker 1>E S cartridge into the console and play a classic game. Instead,

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<v Speaker 1>it was to create a new ecosystem based off that

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<v Speaker 1>style of game, the old retro games. So you would

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<v Speaker 1>be making brand new games based off that old style

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<v Speaker 1>of game making, and they would have that kind of

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<v Speaker 1>retro look to them and that retro gameplay field to them,

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<v Speaker 1>but they would be brand new titles. Originally, the project

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<v Speaker 1>was pitched to kick Starter in early twenty team, but

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<v Speaker 1>the team chose instead to port the project over to

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<v Speaker 1>indie Go Go, allegedly because they did not have a

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<v Speaker 1>working prototype to prove their hardware was actually feasible, and

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<v Speaker 1>by Kickstarter was starting to get a little wary about

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<v Speaker 1>tech based projects because there had been some pretty high

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<v Speaker 1>profile failures on Kickstarter. I'll do an episode about that

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<v Speaker 1>kind of stuff in the near future. So the company

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<v Speaker 1>would cancel the indie Go Go campaign about a week

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<v Speaker 1>in because it became clear the campaign was not going

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<v Speaker 1>to have the momentum they would need to hit their goals.

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<v Speaker 1>They had some pretty lofty goals, and while they raised

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<v Speaker 1>something like eighty thousand dollars in their Indie Go Go campaign.

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<v Speaker 1>Eighty thou dollars within a week was not tracking for

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<v Speaker 1>them to actually hit their goals. Typically in crowdfunding campaigns,

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<v Speaker 1>by the way, you make the most of your money

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<v Speaker 1>in the very first week and the very last few

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<v Speaker 1>days of a campaign. The middle section tends to be

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<v Speaker 1>pretty quiet, So if you don't have a huge amount

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<v Speaker 1>of momentum going into your campaign, you're probably not going

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<v Speaker 1>to hit your goals. Well. The team would eventually show

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<v Speaker 1>off a prototype of this retro video game system and

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<v Speaker 1>the New York Toy Fair in February, but the only

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<v Speaker 1>games they showed off were old S S n E

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<v Speaker 1>S titles and they were plugged into a case that

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<v Speaker 1>looked like in the old Attari Jaguar. They said, well,

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<v Speaker 1>we got the molds for the Atari Jaguar, and that's

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<v Speaker 1>what's going to be the casing for our our new console.

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<v Speaker 1>But folks began to suspect the team was just using

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<v Speaker 1>an S and E S circuit board that was housed

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<v Speaker 1>in a repurposed Attori Jaguar case. A second planned kick

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<v Speaker 1>started campaign failed to launch in that same month, the

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<v Speaker 1>February sixteen. The company then posted a photo of what

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<v Speaker 1>was said to be an early build of the console

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<v Speaker 1>that which was now branded the Colleco Chameleon, And in

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<v Speaker 1>the photo there was a clear case and you could

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<v Speaker 1>see the circuit board inside the case, which I thought

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<v Speaker 1>was a pretty cool design choice, except for the fact

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<v Speaker 1>that people began to point now that the circuit board

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<v Speaker 1>bore a striking resemblance to a CCTV DVR video capture card.

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<v Speaker 1>They were actually naming the specific card it appeared to be,

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<v Speaker 1>So this was not a a console motherboard or circuit board.

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<v Speaker 1>It was instead a card that you would put into

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<v Speaker 1>a computer in order to give it DVR capabilities. So

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<v Speaker 1>then that image, that promotional image, disappeared from the company's

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<v Speaker 1>social media accounts, but the damage had already been done.

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<v Speaker 1>Collico demanded that their branding be removed from the device

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<v Speaker 1>after the console team was unable to provide for Colico

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<v Speaker 1>a working demonstration of the gadget, and the whole project

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<v Speaker 1>pretty much fizzled out at that moment. Now, again, I

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<v Speaker 1>don't want to suggest that this console was a scam

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<v Speaker 1>or anything, although there was some very questionable choices that

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<v Speaker 1>were made to show off these devices that clearly were

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<v Speaker 1>not the retro video game system. It may well have

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<v Speaker 1>been that the team in charge really one to create

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<v Speaker 1>a console that catered to a certain breed of gamer,

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<v Speaker 1>and they just kept running into challenges during the design phase.

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<v Speaker 1>Perhaps they made some extremely ill advised decisions to showcase

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<v Speaker 1>stuff that wasn't their actual design, all in an effort

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<v Speaker 1>to keep support going for a project that was in

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<v Speaker 1>danger of failing due to lack of funds. So, in

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<v Speaker 1>other words, they just were trying to get more investment

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<v Speaker 1>until they could catch up and actually produce the thing

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<v Speaker 1>they wanted to make. But whether they made those choices

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<v Speaker 1>poorly due to an act of desperation, or they were

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<v Speaker 1>trying to fleece gamers, the result is the same. It

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<v Speaker 1>never became a reality. Next, how about the Sega VR headset.

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<v Speaker 1>In nineteen eighty nine, Sega had released the Sega Genesis

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<v Speaker 1>in the United States. Uh that system had already debuted

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<v Speaker 1>in Japan in nine. It was called the Mega Drive there.

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<v Speaker 1>In fact, the Mega Drive is pretty much what the

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<v Speaker 1>rest of the world calls this particular gaming console. In

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<v Speaker 1>the US, we called it the Genesis. But Sega was

0:12:56.120 --> 0:12:58.760
<v Speaker 1>doing really well for itself by the early nineties and

0:12:58.760 --> 0:13:01.839
<v Speaker 1>In nine, the company first announced it was working on

0:13:01.880 --> 0:13:04.760
<v Speaker 1>a home video game system peripheral that would be a

0:13:04.840 --> 0:13:08.600
<v Speaker 1>VR headset. Now, at the time, virtual reality had generated

0:13:08.720 --> 0:13:11.560
<v Speaker 1>a lot of buzz and excitement. This was back during

0:13:11.600 --> 0:13:15.160
<v Speaker 1>the first real frenzy around virtual reality. This was the

0:13:15.160 --> 0:13:17.680
<v Speaker 1>one that would eventually result in a bubble collapsing in

0:13:17.760 --> 0:13:22.760
<v Speaker 1>on itself and destroying an entire group of technologies for

0:13:22.800 --> 0:13:26.000
<v Speaker 1>about a decade, but in VR seemed like it was

0:13:26.000 --> 0:13:29.200
<v Speaker 1>gonna be the next big thing. So Sega had a

0:13:29.240 --> 0:13:33.760
<v Speaker 1>big prototype to show off in nine at various trade shows,

0:13:33.840 --> 0:13:36.840
<v Speaker 1>and it planned to release the consumer model in At

0:13:36.880 --> 0:13:39.559
<v Speaker 1>least that's what they announced. The headset featured a pair

0:13:39.600 --> 0:13:41.880
<v Speaker 1>of l c D screens and speakers that would fit

0:13:41.920 --> 0:13:44.600
<v Speaker 1>over your ears, It had sensors for head tracking, and

0:13:44.640 --> 0:13:46.680
<v Speaker 1>there were at least a few games that were in

0:13:46.720 --> 0:13:50.360
<v Speaker 1>development for the peripheral, and then Sega stopped talking about it.

0:13:50.679 --> 0:13:53.920
<v Speaker 1>I'll mention of the VR headset disappeared. Later, the company

0:13:53.920 --> 0:13:56.120
<v Speaker 1>would claim that the problem was that the experience of

0:13:56.200 --> 0:13:59.400
<v Speaker 1>the headset delivered was just too darn realistic, and that

0:13:59.480 --> 0:14:01.880
<v Speaker 1>there was a year that users might hurt themselves while

0:14:01.920 --> 0:14:05.240
<v Speaker 1>wearing the headset because everything was two gosh darn real

0:14:05.320 --> 0:14:08.640
<v Speaker 1>when you wore it. But some people said that maybe

0:14:08.640 --> 0:14:11.160
<v Speaker 1>there were other issues at play here, such as some

0:14:11.720 --> 0:14:15.120
<v Speaker 1>problems with head tracking, the resolution on the screens might

0:14:15.120 --> 0:14:17.360
<v Speaker 1>not have been very good, or maybe there were real

0:14:17.400 --> 0:14:20.560
<v Speaker 1>problems with latency that tends to lead to a nauseating

0:14:20.640 --> 0:14:24.000
<v Speaker 1>experience in VR. Latency is that lag you experience between

0:14:24.160 --> 0:14:27.240
<v Speaker 1>performing and action and having something actually happened in a game.

0:14:27.600 --> 0:14:30.160
<v Speaker 1>So an example in VRS that you're wearing the headset

0:14:30.400 --> 0:14:32.800
<v Speaker 1>and you turn your head to the left, and then

0:14:34.000 --> 0:14:36.680
<v Speaker 1>a half second after you turn your head, your view

0:14:36.720 --> 0:14:40.240
<v Speaker 1>starts to change, and there's that lag between what you

0:14:40.280 --> 0:14:42.680
<v Speaker 1>see what you've done, and what you actually see happening,

0:14:43.040 --> 0:14:46.040
<v Speaker 1>and that kind of gives you this sort of uncomfortable

0:14:46.080 --> 0:14:49.480
<v Speaker 1>motion sickness. It's very off putting. But we never had

0:14:49.520 --> 0:14:53.160
<v Speaker 1>to put off Saga VR headsets because they never came out. Well,

0:14:53.160 --> 0:14:55.280
<v Speaker 1>I've got a lot more vaporware to talk about in

0:14:55.360 --> 0:14:57.760
<v Speaker 1>just a minute, but first let's take a quick break

0:14:57.800 --> 0:15:08.200
<v Speaker 1>to thank our sponsor. Back in the ES, a personal

0:15:08.240 --> 0:15:11.520
<v Speaker 1>computer debut that in many ways left competitors like the

0:15:11.600 --> 0:15:15.400
<v Speaker 1>Macintosh and the various IBMPC clones in the dust. And

0:15:15.440 --> 0:15:18.400
<v Speaker 1>it was called the Amiga. It was the brainchild of

0:15:18.400 --> 0:15:21.320
<v Speaker 1>a designer named J. Minor, who had worked for Atari

0:15:21.760 --> 0:15:24.480
<v Speaker 1>and designed the chip set for the Video computer System

0:15:24.560 --> 0:15:27.440
<v Speaker 1>also known as the VCS and also known as the

0:15:27.480 --> 0:15:31.880
<v Speaker 1>Atari twenty hundred. Minor had advocated for a new machine

0:15:31.960 --> 0:15:35.200
<v Speaker 1>running on more advanced chip sets, but he met with

0:15:35.240 --> 0:15:38.160
<v Speaker 1>some resistance at Atari, so he left the company and

0:15:38.240 --> 0:15:41.520
<v Speaker 1>eventually he landed at another company that had the name

0:15:41.680 --> 0:15:44.480
<v Speaker 1>Hi Toro, and that company wanted to make a video

0:15:44.520 --> 0:15:47.440
<v Speaker 1>game console, and so he started work on it. And

0:15:47.480 --> 0:15:49.560
<v Speaker 1>his idea was, I'll make a video game console that

0:15:49.600 --> 0:15:51.800
<v Speaker 1>can also act as a personal computer. I think that

0:15:51.800 --> 0:15:55.040
<v Speaker 1>would be more interesting. I just will downplay the personal

0:15:55.040 --> 0:15:57.480
<v Speaker 1>computer stuff to my boss is because they're really gung

0:15:57.520 --> 0:16:00.520
<v Speaker 1>ho on this whole video game console idea. But then

0:16:00.720 --> 0:16:05.280
<v Speaker 1>in three the video game market totally crashed, the home

0:16:05.360 --> 0:16:08.200
<v Speaker 1>video game market. That's when all the consoles started going

0:16:08.200 --> 0:16:11.640
<v Speaker 1>out of business. There was a glut of terrible, terrible

0:16:11.680 --> 0:16:15.200
<v Speaker 1>games on the market, and everything collapsed in on itself.

0:16:15.280 --> 0:16:18.360
<v Speaker 1>So then the owners of hy Too were panicking. They said,

0:16:18.920 --> 0:16:22.080
<v Speaker 1>could you maybe instead of making a game console, could

0:16:22.120 --> 0:16:25.640
<v Speaker 1>you make a personal computer? Because personal computers seem like

0:16:25.680 --> 0:16:27.880
<v Speaker 1>they were immune to this problem they could keep going,

0:16:27.920 --> 0:16:30.680
<v Speaker 1>and Miner said, well, here's the good news. That's what

0:16:30.720 --> 0:16:32.720
<v Speaker 1>I've been doing the whole time. I've been working on

0:16:32.760 --> 0:16:37.200
<v Speaker 1>creating this personal computer that also could run games. And

0:16:37.280 --> 0:16:40.320
<v Speaker 1>the company also discovered that Hi Toro was a name

0:16:40.360 --> 0:16:42.880
<v Speaker 1>that another company had over in Japan, so they decided

0:16:42.920 --> 0:16:48.400
<v Speaker 1>to rename themselves Amiga. Commodore, the company behind the insanely

0:16:48.520 --> 0:16:52.560
<v Speaker 1>popular Commodore sixty four computer, would end up acquiring Amiga

0:16:52.640 --> 0:16:56.640
<v Speaker 1>in night four. Amiga was just on the verge of

0:16:56.720 --> 0:16:58.720
<v Speaker 1>running out of cash at that moment. They had not

0:16:58.800 --> 0:17:02.280
<v Speaker 1>yet been able to produce a computer and they were

0:17:02.280 --> 0:17:04.760
<v Speaker 1>in danger of going out of business when Commodore came in,

0:17:05.280 --> 0:17:07.960
<v Speaker 1>and then Commodore was able to pour some more money

0:17:08.040 --> 0:17:10.760
<v Speaker 1>into the development of the Amiga, and the Amiga computer

0:17:10.840 --> 0:17:13.280
<v Speaker 1>became one of the best machines to own if you

0:17:13.440 --> 0:17:16.720
<v Speaker 1>loved sound and graphics. Came out in nineteen eighty five,

0:17:16.760 --> 0:17:19.240
<v Speaker 1>and people who bought an Amiga, they loved it. The

0:17:19.280 --> 0:17:21.240
<v Speaker 1>games that came out for the Amiga seemed to be

0:17:21.320 --> 0:17:24.680
<v Speaker 1>world's ahead of the games you could play on IBM

0:17:24.720 --> 0:17:29.200
<v Speaker 1>clones or on Apple computers. But despite this, the computer

0:17:29.280 --> 0:17:32.640
<v Speaker 1>itself in sales was a distant third place behind IBM

0:17:32.640 --> 0:17:36.040
<v Speaker 1>clones and Apple computers, especially when it came to software.

0:17:36.440 --> 0:17:40.920
<v Speaker 1>Commodore would eventually have to declare insolvency on April twenty nine,

0:17:41.080 --> 0:17:45.040
<v Speaker 1>nineteen nine four, and a German company called s Com

0:17:45.040 --> 0:17:48.399
<v Speaker 1>swooped in and acquired the Amiga assets, and for a

0:17:48.440 --> 0:17:50.840
<v Speaker 1>brief time it looked like there was going to be

0:17:50.880 --> 0:17:52.960
<v Speaker 1>a new Amiga machine that was going to come out

0:17:53.000 --> 0:17:57.600
<v Speaker 1>in nineteen and while the specs weren't particularly mind blowing,

0:17:57.640 --> 0:18:00.680
<v Speaker 1>the case was pretty darn cool, and this was called

0:18:00.720 --> 0:18:05.760
<v Speaker 1>the Amiga Walker. The Walker is a little tricky to describe. Physically,

0:18:06.440 --> 0:18:10.200
<v Speaker 1>the case stood on four little feet, so it didn't

0:18:10.240 --> 0:18:12.480
<v Speaker 1>sit flat against the ground. It actually had these four

0:18:12.560 --> 0:18:16.080
<v Speaker 1>little peg feet. It was a squat rounded tower design,

0:18:16.119 --> 0:18:18.000
<v Speaker 1>and some people said it looked kind of like Darth

0:18:18.080 --> 0:18:21.439
<v Speaker 1>Vader's helmet. It was a forty Mega Hurts machine with

0:18:21.440 --> 0:18:25.240
<v Speaker 1>a sixty eight e C zero three zero processor for Motorola,

0:18:25.640 --> 0:18:29.959
<v Speaker 1>so it was not sporting the hardiest of processors at

0:18:30.000 --> 0:18:31.800
<v Speaker 1>that time. The specs would have made it a pretty

0:18:31.800 --> 0:18:35.440
<v Speaker 1>decent computer maybe in the early nineties, but by nine

0:18:35.880 --> 0:18:37.520
<v Speaker 1>when it was going to come out, it would have

0:18:37.560 --> 0:18:41.080
<v Speaker 1>already have been obsolete compared to the hardware on other machines.

0:18:41.720 --> 0:18:45.280
<v Speaker 1>As it turns out, it never did hit store shelves.

0:18:45.280 --> 0:18:48.439
<v Speaker 1>It never emerged from the vapor, and one day I'm

0:18:48.440 --> 0:18:50.600
<v Speaker 1>going to have to do a full series on Amiga

0:18:50.720 --> 0:18:53.600
<v Speaker 1>to talk about the history and evolution of that company

0:18:53.600 --> 0:18:55.200
<v Speaker 1>in more detail. I've talked about it a couple of

0:18:55.240 --> 0:18:58.080
<v Speaker 1>times in the past, but never in as much detail

0:18:58.200 --> 0:19:02.840
<v Speaker 1>as the subject warrants, because it's a fascinating story. Transitioning

0:19:02.920 --> 0:19:07.000
<v Speaker 1>over to film, let me talk about Silicon Film and

0:19:07.040 --> 0:19:10.119
<v Speaker 1>the e F S one product, because this was another

0:19:10.160 --> 0:19:15.920
<v Speaker 1>really interesting idea that did not quite materialize. So the company,

0:19:16.600 --> 0:19:22.199
<v Speaker 1>which was originally called a Magic, announced in that it

0:19:22.320 --> 0:19:24.720
<v Speaker 1>was working on a device that you could insert into

0:19:24.760 --> 0:19:28.400
<v Speaker 1>a normal thirty five millimeter film camera and turn your

0:19:28.400 --> 0:19:31.359
<v Speaker 1>film camera into a digital camera. This was at a

0:19:31.400 --> 0:19:35.040
<v Speaker 1>time when digital cameras were still pretty expensive, especially a

0:19:35.080 --> 0:19:38.320
<v Speaker 1>digital s l R, and it would allow photographers who

0:19:38.359 --> 0:19:41.639
<v Speaker 1>had invested hundreds or thousands of dollars in their film

0:19:41.720 --> 0:19:44.920
<v Speaker 1>cameras and their lenses to take advantage of that hardware

0:19:44.920 --> 0:19:47.399
<v Speaker 1>while switching to the digital side of things. At least

0:19:47.720 --> 0:19:50.919
<v Speaker 1>the concepts seemed to say as much. The initial claim

0:19:50.960 --> 0:19:54.040
<v Speaker 1>was that the company's first product, the electronic film system

0:19:54.160 --> 0:19:57.320
<v Speaker 1>unit called e F S one, would fit into any

0:19:57.440 --> 0:20:00.480
<v Speaker 1>thirty five millimeter camera and it would call us less

0:20:00.480 --> 0:20:03.800
<v Speaker 1>than a thousand dollars. The specs revealed the sensor would

0:20:03.840 --> 0:20:06.240
<v Speaker 1>not be able to take full advantage of a film

0:20:06.280 --> 0:20:09.280
<v Speaker 1>cameras field of view. It would only capture about thirty

0:20:09.359 --> 0:20:13.240
<v Speaker 1>five percent of the full frame yikes, less than half.

0:20:13.600 --> 0:20:16.800
<v Speaker 1>It had a one point three megapixel s MOSS censor,

0:20:17.320 --> 0:20:21.200
<v Speaker 1>so not terribly high resolution, and enough memory to hold

0:20:21.240 --> 0:20:24.280
<v Speaker 1>two dozen images at twelve eighty by ten twenty four

0:20:24.359 --> 0:20:29.000
<v Speaker 1>resolution in uncompressed format. So it wasn't exactly a killer

0:20:29.000 --> 0:20:31.760
<v Speaker 1>set of specifications, but still it was an interesting idea

0:20:31.800 --> 0:20:35.720
<v Speaker 1>for a product. The problem was that years went by

0:20:35.800 --> 0:20:37.679
<v Speaker 1>and the company had nothing to show off for it.

0:20:38.119 --> 0:20:41.240
<v Speaker 1>Remember they made the announcement in and it wasn't until

0:20:41.280 --> 0:20:44.840
<v Speaker 1>two thousand one, three years after that initial announcement, that

0:20:44.960 --> 0:20:48.560
<v Speaker 1>representatives attended the p m A show and demonstrated the

0:20:48.560 --> 0:20:51.800
<v Speaker 1>e F S one. The following September, the company had

0:20:51.840 --> 0:20:55.440
<v Speaker 1>to stop operations when a majority stakeholder pulled funding due

0:20:55.520 --> 0:20:59.639
<v Speaker 1>to issues The company was facing with European environmental standards agencies.

0:21:00.160 --> 0:21:02.520
<v Speaker 1>As it turned out, the e F S one was

0:21:02.640 --> 0:21:06.720
<v Speaker 1>never capable of working with any thirty five millimeter camera.

0:21:06.840 --> 0:21:09.840
<v Speaker 1>It only worked with about half a dozen Cannon or

0:21:09.920 --> 0:21:13.760
<v Speaker 1>Nikon cameras, and then it was not compatible with the others.

0:21:13.760 --> 0:21:16.800
<v Speaker 1>But the company had hopes of making other systems that

0:21:16.880 --> 0:21:20.600
<v Speaker 1>would have increased compatibility. It just never was to be.

0:21:20.960 --> 0:21:24.200
<v Speaker 1>In the meantime, digital SLR cameras have become more attainable,

0:21:24.480 --> 0:21:27.360
<v Speaker 1>and that largely negated the market for a digital adapter

0:21:27.600 --> 0:21:30.520
<v Speaker 1>incapable of taking full advantage of a camera's features. So,

0:21:31.680 --> 0:21:34.240
<v Speaker 1>in other words, they took too long to bring their

0:21:34.280 --> 0:21:37.400
<v Speaker 1>their device to market. They had announced it and they

0:21:37.440 --> 0:21:41.080
<v Speaker 1>got some interest early on, but by the time they

0:21:41.240 --> 0:21:43.479
<v Speaker 1>were getting ready to have something to come to market,

0:21:43.840 --> 0:21:47.600
<v Speaker 1>the the alternatives were more attractive and easier to get.

0:21:47.920 --> 0:21:51.480
<v Speaker 1>So bad timing. One gadget I do have to talk

0:21:51.480 --> 0:21:54.600
<v Speaker 1>about was supposed to come out from Polaroid several years ago,

0:21:55.080 --> 0:21:57.160
<v Speaker 1>and I'll need to do a full episode about Polaroid

0:21:57.200 --> 0:22:00.239
<v Speaker 1>at some point because that's another fascinating company story. Let

0:22:00.240 --> 0:22:03.640
<v Speaker 1>me give you the super short version of this particular tale.

0:22:03.840 --> 0:22:06.679
<v Speaker 1>In two thousand eleven, Polaroid was trying to mount a

0:22:06.800 --> 0:22:11.359
<v Speaker 1>late innings comeback. The company had been in pretty rough

0:22:11.400 --> 0:22:15.320
<v Speaker 1>shape twice over the last decade or so. But to

0:22:15.800 --> 0:22:18.560
<v Speaker 1>understand where they came from. In nineteen thirty two, Edwin

0:22:18.640 --> 0:22:22.480
<v Speaker 1>Herbert Land, who was the inventor of instant photography, partnered

0:22:22.480 --> 0:22:25.000
<v Speaker 1>with a guy named George Wheelwright to create the Land

0:22:25.040 --> 0:22:29.520
<v Speaker 1>Wheelwright Laboratories, and in nineteen thirty seven that company would

0:22:29.600 --> 0:22:32.840
<v Speaker 1>become Polaroid, and for decades the company was known as

0:22:32.880 --> 0:22:36.200
<v Speaker 1>an innovator and popularized photography. It was the it was

0:22:36.240 --> 0:22:39.760
<v Speaker 1>the company that brought photography to the average person. And

0:22:39.840 --> 0:22:44.280
<v Speaker 1>of course their work inspired a song. Obviously you probably

0:22:44.320 --> 0:22:46.480
<v Speaker 1>are all thinking about it's in that classic line and

0:22:46.600 --> 0:22:48.800
<v Speaker 1>hey yeah, and which we're told to shake it like

0:22:48.840 --> 0:22:52.840
<v Speaker 1>a Polaroid picture. By the way, shaking instant film does

0:22:52.880 --> 0:22:56.200
<v Speaker 1>not make it develop any faster. So you can shake

0:22:56.240 --> 0:22:58.959
<v Speaker 1>it like a Polaroid picture. It's just I'm not going

0:22:59.000 --> 0:23:01.760
<v Speaker 1>to make the picture developed any faster, but it might

0:23:01.800 --> 0:23:05.520
<v Speaker 1>get you some some appreciative looks on dance floor. Anyway.

0:23:05.800 --> 0:23:08.400
<v Speaker 1>One thing Polaroid was a little late on was adopting

0:23:08.440 --> 0:23:11.320
<v Speaker 1>digital camera technology. They were sticking with film for the

0:23:11.320 --> 0:23:13.960
<v Speaker 1>most part, and as a result, they were starting to

0:23:14.000 --> 0:23:16.680
<v Speaker 1>fall behind in the market. That might be one of

0:23:16.720 --> 0:23:19.240
<v Speaker 1>the big reasons the company found itself in financial trouble

0:23:19.280 --> 0:23:21.920
<v Speaker 1>towards the end of the nineteen nineties. In two thousand one,

0:23:22.280 --> 0:23:25.320
<v Speaker 1>Polaroid would file for bankruptcy protection and it would stay

0:23:25.320 --> 0:23:28.400
<v Speaker 1>in protection until two thousand six, but then its parent

0:23:28.480 --> 0:23:30.760
<v Speaker 1>company would have to file for bankruptcy protection in two

0:23:30.800 --> 0:23:33.640
<v Speaker 1>thousand eight. So there were stretches of years during those

0:23:33.640 --> 0:23:36.679
<v Speaker 1>times when Polaroid wasn't making any products at all. There

0:23:36.760 --> 0:23:40.840
<v Speaker 1>were no new Polaroid cameras coming out or being manufactured. Instead,

0:23:41.040 --> 0:23:44.520
<v Speaker 1>the name Polaroid really only existed as a brand name,

0:23:44.600 --> 0:23:48.400
<v Speaker 1>something that could be licensed. Flash forward to two thousand eleven, right,

0:23:48.440 --> 0:23:51.160
<v Speaker 1>so the company is trying to re establish itself. It's

0:23:51.400 --> 0:23:54.480
<v Speaker 1>trying to make this big comeback, and it had secured

0:23:54.560 --> 0:23:57.560
<v Speaker 1>booth space at CS two thousand eleven. I was actually

0:23:57.600 --> 0:24:00.000
<v Speaker 1>there that year, and in fact I visited their boot

0:24:00.359 --> 0:24:05.399
<v Speaker 1>that year and they had something interesting on display. It

0:24:05.520 --> 0:24:08.800
<v Speaker 1>was a digital camera in the form factor of sunglasses,

0:24:09.240 --> 0:24:13.480
<v Speaker 1>and it was a product linked to Lady Gaga. Lady

0:24:13.520 --> 0:24:16.440
<v Speaker 1>Gaga had joined Polaroid in two thousand and ten as

0:24:16.520 --> 0:24:21.240
<v Speaker 1>a creative director of specialty products, of which these glasses

0:24:21.280 --> 0:24:25.000
<v Speaker 1>were an example. And the glasses included not only a

0:24:25.000 --> 0:24:27.600
<v Speaker 1>camera lens, but also a pair of l c D

0:24:27.800 --> 0:24:31.120
<v Speaker 1>screens inside the glasses, so you could see the pictures

0:24:31.119 --> 0:24:33.800
<v Speaker 1>you snapped. And there was an earpiece on the glasses

0:24:33.840 --> 0:24:36.480
<v Speaker 1>that had a USB drive attached to it that served

0:24:36.480 --> 0:24:38.840
<v Speaker 1>as the storage device for the glasses, so you could

0:24:38.920 --> 0:24:41.600
<v Speaker 1>store a certain number of images on them. They're supposed

0:24:41.640 --> 0:24:44.000
<v Speaker 1>to come out during the holiday season in two thousand eleven,

0:24:44.760 --> 0:24:47.480
<v Speaker 1>but they didn't. In fact, they never came out, though

0:24:47.520 --> 0:24:50.639
<v Speaker 1>several online retailers had pages set aside for pre orders.

0:24:51.080 --> 0:24:55.320
<v Speaker 1>Eventually Lady Gaga would leave Polaroid, and no telling if

0:24:55.359 --> 0:24:58.000
<v Speaker 1>it was because someone tried to poker face Pap Pap,

0:24:58.040 --> 0:25:02.359
<v Speaker 1>Pap poker face. Next, I'll talk about touring phones, all right,

0:25:02.400 --> 0:25:05.719
<v Speaker 1>So come and listen to the tale of the Touring

0:25:05.840 --> 0:25:09.800
<v Speaker 1>Robotics Industries, a company that intended to rise from the

0:25:09.840 --> 0:25:13.439
<v Speaker 1>ashes of Nokia in Finland. And if you've listened to

0:25:13.440 --> 0:25:16.720
<v Speaker 1>my Nokia episodes, you know that the famous cell phone

0:25:16.760 --> 0:25:20.080
<v Speaker 1>branch of the company moved over to Microsoft before effectively

0:25:20.119 --> 0:25:24.240
<v Speaker 1>getting shut down. Touring Robotics Industries set up shop in

0:25:24.359 --> 0:25:28.560
<v Speaker 1>an old Nochia manufacturing facility, and former Nokia employees were

0:25:28.560 --> 0:25:32.200
<v Speaker 1>the founders of this company, and they had high ambitions.

0:25:32.680 --> 0:25:36.840
<v Speaker 1>They planned to make luxury smartphones and their first such

0:25:36.880 --> 0:25:40.520
<v Speaker 1>device was called the Touring Phone. Originally, it was meant

0:25:40.520 --> 0:25:43.960
<v Speaker 1>to be a secure communications device, and if you were

0:25:44.000 --> 0:25:46.360
<v Speaker 1>to send and receive messages on a couple of these

0:25:46.359 --> 0:25:49.840
<v Speaker 1>touring phones, you would be certain that all communications were

0:25:49.880 --> 0:25:52.840
<v Speaker 1>safe because they were using end to end encryption on

0:25:52.920 --> 0:25:56.240
<v Speaker 1>the devices, which would theoretically make it impossible for a

0:25:56.280 --> 0:25:58.800
<v Speaker 1>snoop to see what you were sending back and forth.

0:25:58.840 --> 0:26:03.720
<v Speaker 1>If they if they intercepted anything, it would be meaningless gibberish. Now.

0:26:03.760 --> 0:26:07.040
<v Speaker 1>Originally the company wanted to use Android as their operating

0:26:07.080 --> 0:26:09.040
<v Speaker 1>system of choice for the phone, but when they were

0:26:09.080 --> 0:26:13.320
<v Speaker 1>eventually able to ship a working model several months after

0:26:13.440 --> 0:26:17.840
<v Speaker 1>the originally planned ship date, the operating system was Sailfish,

0:26:18.359 --> 0:26:21.919
<v Speaker 1>which was a little known Linux based operating system for smartphones.

0:26:22.400 --> 0:26:25.399
<v Speaker 1>And when they shipped these it wasn't really the customers.

0:26:25.400 --> 0:26:28.159
<v Speaker 1>They mostly sent them to reviewers. They only a few

0:26:28.520 --> 0:26:30.840
<v Speaker 1>Touring Phones ever made it out to people who had

0:26:30.880 --> 0:26:34.480
<v Speaker 1>pre ordered them, so they never were really widely available.

0:26:34.520 --> 0:26:36.719
<v Speaker 1>They didn't and they certainly didn't get to everyone who

0:26:36.800 --> 0:26:40.040
<v Speaker 1>had backed the company. But some of those early builds

0:26:40.080 --> 0:26:43.360
<v Speaker 1>did get to reviewers, who I have to say, did

0:26:43.400 --> 0:26:45.440
<v Speaker 1>not have a lot of good things to say about

0:26:45.480 --> 0:26:48.800
<v Speaker 1>the device. At least one of the reviewers ruined a

0:26:48.880 --> 0:26:52.679
<v Speaker 1>review model because they dunked it into water. The actual

0:26:52.760 --> 0:26:56.000
<v Speaker 1>touring phone was supposed to be able to withstand such treatment,

0:26:56.040 --> 0:26:58.919
<v Speaker 1>as supposed to be water resistant, but turned out the

0:26:59.000 --> 0:27:01.600
<v Speaker 1>review models that were sent out, we're not built on

0:27:01.760 --> 0:27:07.600
<v Speaker 1>that specific hardware specification. Yet. They were working with the

0:27:07.640 --> 0:27:12.280
<v Speaker 1>Cellfish operating system and they had the software on them,

0:27:12.280 --> 0:27:15.040
<v Speaker 1>but they weren't the actual hardware handsets, and so the

0:27:15.080 --> 0:27:18.680
<v Speaker 1>review model was ruined. The company kept talking about other

0:27:18.760 --> 0:27:22.280
<v Speaker 1>phone models in the various design and production phases, with

0:27:22.400 --> 0:27:28.359
<v Speaker 1>frankly unbelievable specifications, such as a sixty megapixel camera, which

0:27:28.400 --> 0:27:33.040
<v Speaker 1>is insane, or hydrogen fuel cell batteries, which people have

0:27:33.119 --> 0:27:35.800
<v Speaker 1>talked about, but no one's really used those for cell

0:27:35.840 --> 0:27:38.440
<v Speaker 1>phones as far as I can tell. These uh these

0:27:38.480 --> 0:27:42.639
<v Speaker 1>concepts had names like the Touring Monolith Shakne and the

0:27:42.800 --> 0:27:46.879
<v Speaker 1>Touring Phone Cadenza. None of them ever came to market.

0:27:47.200 --> 0:27:50.199
<v Speaker 1>People who pre ordered the phone received an unfinished build

0:27:50.359 --> 0:27:52.600
<v Speaker 1>of the Touring Phone, which was really just meant to

0:27:52.640 --> 0:27:56.320
<v Speaker 1>be a temporary solution, but it never became less temporary.

0:27:56.520 --> 0:27:58.240
<v Speaker 1>The same was true for what would have been the

0:27:58.280 --> 0:28:01.080
<v Speaker 1>second phone to actually make it out of the manufacturing facilities.

0:28:01.080 --> 0:28:04.520
<v Speaker 1>That one was the Apaschea Nato. Only a beta version

0:28:04.560 --> 0:28:06.720
<v Speaker 1>of the handset ever made it to reviewers and a

0:28:06.760 --> 0:28:09.800
<v Speaker 1>few early customers who had pre ordered the phone. This

0:28:09.840 --> 0:28:12.639
<v Speaker 1>one ran on Android, not sail Fish, and the security

0:28:12.680 --> 0:28:15.560
<v Speaker 1>features that were so central to the original Touring Phone

0:28:15.680 --> 0:28:19.600
<v Speaker 1>were absent in this one. In February two, Thoeen Touring

0:28:19.680 --> 0:28:24.480
<v Speaker 1>Robotics Industries declared bankruptcy in Finland. The CEO, Steve Chow,

0:28:24.640 --> 0:28:27.360
<v Speaker 1>said that it was a strategy meant to push pause

0:28:27.600 --> 0:28:31.240
<v Speaker 1>on business operations while developing a new approach. But general

0:28:31.240 --> 0:28:34.639
<v Speaker 1>consensus seems to be that the company is put and

0:28:34.760 --> 0:28:37.800
<v Speaker 1>no phone from them will ever be available for customer purchase.

0:28:38.440 --> 0:28:40.320
<v Speaker 1>Now I've got a little bit more to say about

0:28:40.360 --> 0:28:43.240
<v Speaker 1>gadgets that are vaporware. But before I do that, let's

0:28:43.240 --> 0:28:53.000
<v Speaker 1>take another quick break to thank our sponsor. All Right,

0:28:53.040 --> 0:28:55.840
<v Speaker 1>I gotta talk about a proposed Apple product that never

0:28:55.960 --> 0:28:58.400
<v Speaker 1>came out, and it was a communications device. It was

0:28:58.400 --> 0:29:01.720
<v Speaker 1>actually a telephone capable of sending facts messages. It could

0:29:01.720 --> 0:29:05.280
<v Speaker 1>recognize handwriting and had a touch screen and a stylus

0:29:05.360 --> 0:29:09.640
<v Speaker 1>user interface. You could choose custom ringtones for it. But

0:29:09.760 --> 0:29:12.680
<v Speaker 1>this was a landline telephone, not a smartphone that you

0:29:12.720 --> 0:29:15.120
<v Speaker 1>would carry. You would actually have this plugged into the

0:29:15.160 --> 0:29:18.120
<v Speaker 1>outlet in your house. And Apple announced it all the

0:29:18.160 --> 0:29:24.200
<v Speaker 1>way back at Macworld. It was called Walt, and Walt

0:29:24.520 --> 0:29:27.720
<v Speaker 1>was an acronym that stood for and I swear I'm

0:29:27.760 --> 0:29:33.880
<v Speaker 1>not making this up. Whizzy Active Lifestyle telephone. Boy, does

0:29:33.920 --> 0:29:37.560
<v Speaker 1>that sound like an Apple product? Whizzy Active Lifestyle telephone.

0:29:37.600 --> 0:29:40.480
<v Speaker 1>You can tell that this was not during Steve jobs

0:29:40.880 --> 0:29:43.440
<v Speaker 1>run over at Apple. Is one during the time where

0:29:43.440 --> 0:29:46.720
<v Speaker 1>Steve Jobs was not at that company. Apple had partnered

0:29:46.760 --> 0:29:50.360
<v Speaker 1>with Bell South on the design of this proposed product,

0:29:50.760 --> 0:29:53.040
<v Speaker 1>and what appeared to be a production model, as in

0:29:53.120 --> 0:29:55.440
<v Speaker 1>not just a prototype, but something that would have actually

0:29:55.440 --> 0:29:59.720
<v Speaker 1>gone out to store shelves of this Walt telephone showed

0:29:59.800 --> 0:30:02.920
<v Speaker 1>up on eBay back in two thousand twelve with a

0:30:02.960 --> 0:30:07.120
<v Speaker 1>cool asking price of eight thousand dollars. And I found

0:30:07.200 --> 0:30:10.480
<v Speaker 1>conflicting reports online about whether the auction actually went through,

0:30:10.960 --> 0:30:13.840
<v Speaker 1>or whether it was taken down early. I don't know

0:30:14.080 --> 0:30:17.320
<v Speaker 1>what the case is. Maybe it actually went through and

0:30:17.360 --> 0:30:20.480
<v Speaker 1>someone bought it for eight grand, or maybe for some

0:30:20.520 --> 0:30:23.880
<v Speaker 1>reason the auction was taken down, but either way, the

0:30:23.920 --> 0:30:28.320
<v Speaker 1>walt never saw the light of day on an official basis. Now,

0:30:28.400 --> 0:30:33.880
<v Speaker 1>sometimes we actually will get a product, it's not true vaporware,

0:30:33.920 --> 0:30:37.479
<v Speaker 1>but the product that we get is different from the

0:30:37.480 --> 0:30:41.680
<v Speaker 1>one we were originally pitched. Actually, that happens quite a bit,

0:30:42.400 --> 0:30:44.480
<v Speaker 1>and if you're lucky, it happens in the good way,

0:30:44.600 --> 0:30:47.400
<v Speaker 1>and that the thing you get has more features than

0:30:47.520 --> 0:30:51.600
<v Speaker 1>what you were originally promised, and that's awesome, like you say, well,

0:30:51.600 --> 0:30:53.840
<v Speaker 1>this is even better than what they were talking about before.

0:30:54.440 --> 0:30:57.680
<v Speaker 1>But more frequently than not ends up being a case

0:30:57.720 --> 0:31:01.960
<v Speaker 1>where you get something that has fewer or completely different

0:31:02.000 --> 0:31:05.360
<v Speaker 1>features than the ones you were promised. So to start

0:31:05.360 --> 0:31:09.040
<v Speaker 1>off with, I want to talk about Vessel V E

0:31:09.320 --> 0:31:12.080
<v Speaker 1>S S y L. This is one of those cases

0:31:12.080 --> 0:31:14.960
<v Speaker 1>where you've got a lot of unhappy people ready to

0:31:15.040 --> 0:31:19.120
<v Speaker 1>accuse the founder of the company mark one of shenanigans.

0:31:19.160 --> 0:31:23.040
<v Speaker 1>That founder's name is Justin Lee. So what's the story. Well,

0:31:23.160 --> 0:31:25.840
<v Speaker 1>Vessel was supposed to be a smart cup that could

0:31:25.880 --> 0:31:30.600
<v Speaker 1>actually analyze the contents that were inside the cup using sensors.

0:31:31.120 --> 0:31:34.880
<v Speaker 1>The chemical analysis would include a nutritional breakdown of the

0:31:34.920 --> 0:31:38.120
<v Speaker 1>liquid inside the cup, and then by pairing the cup

0:31:38.440 --> 0:31:41.240
<v Speaker 1>with a mobile device via Bluetooth, you could keep track

0:31:41.480 --> 0:31:44.520
<v Speaker 1>of your nutritional habits. And it was all part of

0:31:44.560 --> 0:31:49.040
<v Speaker 1>this quantified self philosophy that was really a big deal

0:31:49.120 --> 0:31:51.400
<v Speaker 1>just a few years ago, where people were trying to

0:31:51.440 --> 0:31:54.200
<v Speaker 1>track and analyze all sorts of data about themselves, and

0:31:54.240 --> 0:31:56.360
<v Speaker 1>some of us still do, like I still track all

0:31:56.400 --> 0:31:59.360
<v Speaker 1>of my meals, and I still track all of my stuffs.

0:31:59.760 --> 0:32:02.960
<v Speaker 1>But this cup was supposed to be able to analyze

0:32:02.960 --> 0:32:05.680
<v Speaker 1>anything you poured into it and then automatically send that

0:32:05.720 --> 0:32:08.520
<v Speaker 1>information to a companion app. So if you poured soft

0:32:08.600 --> 0:32:11.760
<v Speaker 1>drink into it, like coca cola or pepsi, it would

0:32:11.800 --> 0:32:14.920
<v Speaker 1>identify that and say, here's how many calories you're consuming,

0:32:15.000 --> 0:32:17.600
<v Speaker 1>here's how much caffeine, etcetera, how much sodium that kind

0:32:17.600 --> 0:32:20.080
<v Speaker 1>of stuff, it would identify it as, whether it's coke

0:32:20.160 --> 0:32:22.960
<v Speaker 1>or pepsi. Even at least that was the concept or

0:32:23.000 --> 0:32:25.560
<v Speaker 1>of his fruit juice or coffee or whatever it might be.

0:32:26.040 --> 0:32:28.200
<v Speaker 1>The principle was supposed to be the same no matter what.

0:32:28.760 --> 0:32:31.080
<v Speaker 1>Lee would start taking pre orders for the smart cup

0:32:31.200 --> 0:32:35.000
<v Speaker 1>starting in two thousand fourteen at nine a pop, with

0:32:35.080 --> 0:32:38.120
<v Speaker 1>the idea being that the eventual actual cup once it

0:32:38.160 --> 0:32:41.440
<v Speaker 1>goes on sale, would be a hundred dollars, so essentially

0:32:41.480 --> 0:32:44.080
<v Speaker 1>you get it for a hundred dollars off by pre ordering,

0:32:44.920 --> 0:32:47.520
<v Speaker 1>and he raised more than a million dollars that way.

0:32:47.840 --> 0:32:50.760
<v Speaker 1>The cup was supposed to ship in two thousand fifteen,

0:32:51.400 --> 0:32:54.520
<v Speaker 1>but it didn't. Eventually, his company issued a statement that

0:32:54.560 --> 0:32:57.600
<v Speaker 1>said the cups were taking longer to produce than anticipated,

0:32:58.000 --> 0:33:00.640
<v Speaker 1>that finding a sensor technology that would work for mass

0:33:00.640 --> 0:33:04.800
<v Speaker 1>production was problematic, and that the company would instead offer

0:33:04.840 --> 0:33:07.440
<v Speaker 1>out kind of a stop gap. They wanted to offer

0:33:07.520 --> 0:33:10.760
<v Speaker 1>up a cup called the Prime Vessel Prime spelled p

0:33:11.160 --> 0:33:14.640
<v Speaker 1>r y m E. For some reason, the Vessel company

0:33:14.680 --> 0:33:17.880
<v Speaker 1>likes to get rid of perfectly fine vowels and replace

0:33:17.920 --> 0:33:21.120
<v Speaker 1>them with wise Anyway, this Prime Vessel would track how

0:33:21.200 --> 0:33:24.160
<v Speaker 1>much water you drank in a day, assuming you use

0:33:24.240 --> 0:33:27.640
<v Speaker 1>your cup for all your water drinking, which was a

0:33:27.640 --> 0:33:31.200
<v Speaker 1>big step down from the originally promised gadget, and according

0:33:31.240 --> 0:33:33.200
<v Speaker 1>to a statement from the company made to the Better

0:33:33.280 --> 0:33:36.560
<v Speaker 1>Business Bureau, anyone who chose not to get a Prime

0:33:36.640 --> 0:33:40.280
<v Speaker 1>Vessel could request a refund. So, in other words, you

0:33:40.200 --> 0:33:42.120
<v Speaker 1>you had a choice. You could say, I'd like my

0:33:42.160 --> 0:33:44.800
<v Speaker 1>money back because you have not delivered the thing that

0:33:44.880 --> 0:33:48.280
<v Speaker 1>you promised, or I will take this prime vessel in

0:33:48.280 --> 0:33:51.080
<v Speaker 1>the meantime and I will keep waiting for the actual

0:33:51.160 --> 0:33:53.680
<v Speaker 1>cup to come out. I should also note that unlike

0:33:53.720 --> 0:33:57.120
<v Speaker 1>the promised vessel, the Prime model actually shut. A lot

0:33:57.200 --> 0:34:00.680
<v Speaker 1>of people had problems with it, but did shut. Whether

0:34:00.760 --> 0:34:03.200
<v Speaker 1>all of the models shipped to all the customers, I

0:34:03.240 --> 0:34:08.000
<v Speaker 1>can't say, but something did actually leave the company and

0:34:08.040 --> 0:34:09.760
<v Speaker 1>go out into the world. In fact, you can find

0:34:10.080 --> 0:34:13.919
<v Speaker 1>Prime Vessel on stuff like Amazon. The company, by the way,

0:34:13.920 --> 0:34:16.240
<v Speaker 1>has since gone out of business. And while some people

0:34:16.280 --> 0:34:20.759
<v Speaker 1>have essentially accused Mark One of perpetuating fraud, I'm not

0:34:20.960 --> 0:34:23.000
<v Speaker 1>ready to do that. I am not certain that that's

0:34:23.000 --> 0:34:27.880
<v Speaker 1>the case. Justin Lee studied biomedical computing at Queen's University.

0:34:27.920 --> 0:34:30.800
<v Speaker 1>He had a background in that field, and he partnered

0:34:30.840 --> 0:34:33.400
<v Speaker 1>with a designer named Eves Bihar who had worked with

0:34:33.520 --> 0:34:37.799
<v Speaker 1>jaw Bone to build wearables. I suspect that Lee was

0:34:37.840 --> 0:34:41.400
<v Speaker 1>perfectly sincere in trying to bring this product to life,

0:34:41.480 --> 0:34:44.600
<v Speaker 1>but he tackled a project that was far more complicated

0:34:44.600 --> 0:34:49.200
<v Speaker 1>than he anticipated, not necessarily just technologically, but economically, and

0:34:49.239 --> 0:34:53.040
<v Speaker 1>that this might be an honest failure. I do think that,

0:34:53.160 --> 0:34:57.040
<v Speaker 1>based off reading various forums and Reddit threads, that Mark

0:34:57.120 --> 0:35:01.600
<v Speaker 1>one was not very good at communicating things and being

0:35:01.640 --> 0:35:05.479
<v Speaker 1>transparent about what was going on, and so that ended

0:35:05.560 --> 0:35:09.040
<v Speaker 1>up sewing a lot of discontent. I should also point

0:35:09.080 --> 0:35:12.600
<v Speaker 1>out that there were lots of people who are skeptical

0:35:12.680 --> 0:35:15.600
<v Speaker 1>that a sensor or even a group of sensors that

0:35:15.640 --> 0:35:19.880
<v Speaker 1>could perform chemical analysis with any degree of accuracy in

0:35:19.920 --> 0:35:23.319
<v Speaker 1>the form factor of a cup would be unrealistic. So

0:35:23.440 --> 0:35:26.440
<v Speaker 1>there's some who say there's no way this could work

0:35:26.760 --> 0:35:29.799
<v Speaker 1>just because the technology doesn't exist. We don't have a

0:35:29.800 --> 0:35:34.040
<v Speaker 1>technology that could work in that form factor. So this

0:35:34.200 --> 0:35:35.840
<v Speaker 1>sort of fits in with the episodes I'm going to

0:35:35.920 --> 0:35:39.359
<v Speaker 1>do later on critical thinking and skepticism, that concept of

0:35:39.640 --> 0:35:44.240
<v Speaker 1>if something sounds really, really incredible, then you need to

0:35:44.520 --> 0:35:47.360
<v Speaker 1>take a step back and look for the evidence that

0:35:47.520 --> 0:35:50.520
<v Speaker 1>supports those incredible claims. It doesn't mean that the claims

0:35:50.840 --> 0:35:55.279
<v Speaker 1>are automatically false, but it does mean that they require

0:35:55.400 --> 0:35:58.880
<v Speaker 1>that evidence to support the claim. At c. E. S

0:35:58.920 --> 0:36:02.720
<v Speaker 1>two thousand fifteen, a new company called Emmiota captured interest

0:36:03.040 --> 0:36:06.040
<v Speaker 1>with their prototype product design. Here's a quick insight into

0:36:06.040 --> 0:36:09.719
<v Speaker 1>c e S. C S is a show where you

0:36:09.760 --> 0:36:11.960
<v Speaker 1>see a lot of the same sort of stuff year

0:36:12.000 --> 0:36:15.000
<v Speaker 1>after year, and you'll see incremental improvements in that stuff,

0:36:15.040 --> 0:36:18.680
<v Speaker 1>which is totally understandable, but it also gets a little boring.

0:36:18.719 --> 0:36:20.640
<v Speaker 1>If you've been to ce S more than five or

0:36:20.680 --> 0:36:23.239
<v Speaker 1>six times. There's only so many times you can look

0:36:23.280 --> 0:36:26.360
<v Speaker 1>at a big wall of televisions and actually feel excited

0:36:26.400 --> 0:36:30.760
<v Speaker 1>about it. And so occasionally you'll run into a product

0:36:30.880 --> 0:36:34.879
<v Speaker 1>that is outside the normal types of stuff you see

0:36:34.880 --> 0:36:37.840
<v Speaker 1>at c S and you get really excited because it's different.

0:36:38.440 --> 0:36:41.000
<v Speaker 1>Doesn't matter if it's a good idea or not. Necessarily,

0:36:41.400 --> 0:36:44.600
<v Speaker 1>it just matters that's different. Well, in this case, the

0:36:44.640 --> 0:36:48.879
<v Speaker 1>product that was a smart belt buckle that could automatically

0:36:48.920 --> 0:36:52.359
<v Speaker 1>loosen or tighten the belt around your waist, so if

0:36:52.360 --> 0:36:54.480
<v Speaker 1>you were to sit down or stand up, it could

0:36:54.560 --> 0:36:58.279
<v Speaker 1>keep your trousers nice and snug without being uncomfortable or

0:36:58.480 --> 0:37:01.239
<v Speaker 1>presumably after you orch it yourself. Let's say you're at

0:37:01.280 --> 0:37:03.360
<v Speaker 1>Thanksgiving dinner, it would be able to let out a

0:37:03.360 --> 0:37:05.560
<v Speaker 1>little space, you know, loosen that belt a little bit.

0:37:05.880 --> 0:37:09.000
<v Speaker 1>It also vibrate occasionally let you know that you've been

0:37:09.000 --> 0:37:11.239
<v Speaker 1>sedentary too long and that it was time to haul

0:37:11.360 --> 0:37:13.080
<v Speaker 1>yourself up to your feet and take a little bit

0:37:13.080 --> 0:37:15.640
<v Speaker 1>of a walk. And a lot of folks also said

0:37:16.120 --> 0:37:18.840
<v Speaker 1>it was really ugly as sin it looked more like

0:37:18.880 --> 0:37:21.640
<v Speaker 1>a safety belt than a fashionable accessory. But then again,

0:37:21.680 --> 0:37:24.359
<v Speaker 1>this was a prototype that they were showing off. Then

0:37:24.400 --> 0:37:27.640
<v Speaker 1>you flash forward a year and now it's c e s.

0:37:28.320 --> 0:37:32.040
<v Speaker 1>The m Eota team was out again with Belty, only

0:37:32.160 --> 0:37:35.359
<v Speaker 1>the new design of Belty was very different. For one thing,

0:37:35.640 --> 0:37:38.360
<v Speaker 1>it looked more like a fashion item. For another, it

0:37:38.400 --> 0:37:42.400
<v Speaker 1>had ditched the self adjusting feature entirely and no longer

0:37:42.520 --> 0:37:47.279
<v Speaker 1>could tighten up or loosen by itself. Um Instead, it

0:37:47.320 --> 0:37:50.480
<v Speaker 1>would sync up with an app on a smartphone. Now

0:37:50.520 --> 0:37:52.239
<v Speaker 1>would still vibrate to let you know you need to

0:37:52.239 --> 0:37:54.560
<v Speaker 1>get up and walk around, and it would let you

0:37:54.600 --> 0:37:57.640
<v Speaker 1>know if you need to drink more water to stay hydrated.

0:37:58.360 --> 0:38:00.560
<v Speaker 1>I'm not really sure how that last feat was supposed

0:38:00.560 --> 0:38:02.600
<v Speaker 1>to work, As the folks at Emiota said the belt

0:38:02.640 --> 0:38:05.600
<v Speaker 1>would continue to give you notifications even if you did

0:38:05.600 --> 0:38:08.439
<v Speaker 1>not have your phone on you. So how your belt

0:38:08.520 --> 0:38:10.840
<v Speaker 1>happens to know whether or not youven drinking water is

0:38:10.880 --> 0:38:14.440
<v Speaker 1>beyond me. I don't know what the mechanism was supposed

0:38:14.480 --> 0:38:17.200
<v Speaker 1>to be. For that the projected pre order price for

0:38:17.280 --> 0:38:22.919
<v Speaker 1>this belt was the princely sum of three. Now let's

0:38:22.920 --> 0:38:27.600
<v Speaker 1>flash forward again to today. You can order a Belty online.

0:38:27.840 --> 0:38:29.800
<v Speaker 1>You can actually go out and buy one of these things.

0:38:29.840 --> 0:38:33.239
<v Speaker 1>It costs a hundred forty nine dollars, so less than

0:38:33.320 --> 0:38:36.480
<v Speaker 1>half of what the price was quoted as being back

0:38:36.520 --> 0:38:38.560
<v Speaker 1>in two thousand and sixteen. But as far as I

0:38:38.600 --> 0:38:42.000
<v Speaker 1>can tell, all the previous features are no longer part

0:38:42.040 --> 0:38:45.640
<v Speaker 1>of this belt. It does not tighten up or loosen

0:38:45.760 --> 0:38:49.200
<v Speaker 1>up on its own. It no longer vibrates to let

0:38:49.200 --> 0:38:51.680
<v Speaker 1>you know to walk around, doesn't keep track of your

0:38:51.680 --> 0:38:57.400
<v Speaker 1>water consumption. Instead, BELTI acts as a supplemental battery. You

0:38:57.480 --> 0:39:00.400
<v Speaker 1>recharge the battery it's housed in the belt buckle, and

0:39:00.400 --> 0:39:02.960
<v Speaker 1>then you can plug in a device into the buckle

0:39:03.160 --> 0:39:06.520
<v Speaker 1>for a quick recharge via USBC. So you can stand

0:39:06.560 --> 0:39:09.920
<v Speaker 1>there with your phone plugged into your belt buckle and

0:39:10.000 --> 0:39:12.239
<v Speaker 1>it looks about as great as it sounds. So the

0:39:12.239 --> 0:39:14.759
<v Speaker 1>product you can actually purchase is a far cry from

0:39:14.760 --> 0:39:17.160
<v Speaker 1>the one that was shown off back in two thousand fifteen,

0:39:17.520 --> 0:39:21.840
<v Speaker 1>and again that's just a demonstrate how vaporware might refer

0:39:21.960 --> 0:39:25.240
<v Speaker 1>to a build of something and that you do eventually

0:39:25.280 --> 0:39:28.640
<v Speaker 1>get that product, but it ends up being very different

0:39:28.680 --> 0:39:31.279
<v Speaker 1>from the one that you were promised. It's always a

0:39:31.320 --> 0:39:33.560
<v Speaker 1>smart thing to think of whenever you're looking into a

0:39:33.640 --> 0:39:36.600
<v Speaker 1>crowdfunding campaign. Will cover more about that in a in

0:39:36.640 --> 0:39:41.319
<v Speaker 1>a future episode, but that wraps up this one about gadgets.

0:39:41.560 --> 0:39:43.760
<v Speaker 1>In our next episode, we're going to take a look

0:39:43.800 --> 0:39:47.560
<v Speaker 1>at the software side of vaporware. It's just as entertaining

0:39:47.680 --> 0:39:51.600
<v Speaker 1>and varied as the hardware side. And uh, if you

0:39:51.600 --> 0:39:54.399
<v Speaker 1>guys have any suggestions for future episodes of tech Stuff,

0:39:54.440 --> 0:39:57.680
<v Speaker 1>whether it's a type of technology, a company, a person

0:39:57.760 --> 0:39:59.480
<v Speaker 1>in tech, maybe there's someone you would like me to

0:39:59.520 --> 0:40:02.359
<v Speaker 1>interview or have on as a guest host, send me

0:40:02.400 --> 0:40:06.000
<v Speaker 1>a message. The email address is tech Stuff at how

0:40:06.040 --> 0:40:08.520
<v Speaker 1>stuff works dot com. Or draw me a line on

0:40:08.560 --> 0:40:10.640
<v Speaker 1>Facebook or Twitter to handle at both of those is

0:40:10.680 --> 0:40:14.120
<v Speaker 1>tech Stuff H s W. Don't forget to follow us

0:40:14.200 --> 0:40:17.759
<v Speaker 1>on Instagram and I'll talk to you again. Really sit

0:40:23.600 --> 0:40:26.040
<v Speaker 1>for more on this and thousands of other topics because

0:40:26.080 --> 0:40:37.080
<v Speaker 1>at how stuff Works dot Com,