WEBVTT - Are Generations Even a Thing?

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<v Speaker 1>Welcome to Stuff you should know, a production of iHeartRadio.

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<v Speaker 2>Hey, and welcome to the podcast. I'm Josh, and there's

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<v Speaker 2>Chuck and Jerry's here. Just a few gen xers hanging

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<v Speaker 2>doing our thing, being too cool for you, drinking mountain

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<v Speaker 2>dew code red and that's it.

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<v Speaker 3>Wow, look at you on fire already.

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<v Speaker 2>I don't know about that. I could have done a

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<v Speaker 2>lot better, but that was off the dome.

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<v Speaker 1>Yeah, but well, off the dome, that's probably a millennial

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<v Speaker 1>or gen Z saying I got that from you, Well,

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<v Speaker 1>I got that from Nol. Oh.

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<v Speaker 2>Well, Nole's definitely a millennial. Yeah, he is a millennial

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<v Speaker 2>through and through. As we'll see what the birth cohort

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<v Speaker 2>that Nol and every one of his age cohort was

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<v Speaker 2>born into are exactly alike, and they're different from everybody

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<v Speaker 2>older and younger. And it's pure science that's proven that.

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<v Speaker 3>Yeah.

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<v Speaker 1>And by the way, we're talking about Noel co host

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<v Speaker 1>obviously of stuff they don't want you to know, among

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<v Speaker 1>other great things that he's done, including former.

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<v Speaker 3>Mini movie Crush co host.

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<v Speaker 2>Yeah. I didn't know if you were going to say

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<v Speaker 2>that for a second. I was going to jump in

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<v Speaker 2>and be like, uh, don't forget Movie Crush.

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<v Speaker 3>Yeah, yeah, he hosted those minis with me.

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<v Speaker 2>Yeah, for sure, Andy was he produced him too, right.

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<v Speaker 1>Yeah, he produced him for a while, and then I

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<v Speaker 1>think Noel even took the reins and hosted two great

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<v Speaker 1>episodes by himself. If anyone as a fan of John

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<v Speaker 1>Cameron Mitchell, Oh yeah, Kesha?

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<v Speaker 2>Oh wow, like Kesha was on Yeah.

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<v Speaker 3>Two of the bigger gets on Movie Crush were nol episodes.

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<v Speaker 2>Wow, what was Kesha's favorite movie?

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<v Speaker 1>You know, I'm pretty great at remembering all of the

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<v Speaker 1>guests that I had, but I don't. I don't remember

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<v Speaker 1>Kesha or John Cameron Mitchell's.

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<v Speaker 2>Oh okay, well we'll look it up someday.

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<v Speaker 3>Yeah, it was something great.

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<v Speaker 1>Yeah.

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<v Speaker 2>I remember when Noel, when you made him producer, he

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<v Speaker 2>let that go to his head. He started wearing like

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<v Speaker 2>pastel blazers with the sleeves rolled up, and he was

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<v Speaker 2>always like sniffing and like touching his nose. He was

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<v Speaker 2>Uber producer for a while.

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<v Speaker 3>He got an ascot, which was a little much, but.

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<v Speaker 2>It started hanging with Bronson Pincho. So we're talking today

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<v Speaker 2>about generations. That's why I mentioned that we're all Generation X,

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<v Speaker 2>and I was being facetious earlier when I said this

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<v Speaker 2>is all proven by science. Apparently it's not at all

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<v Speaker 2>proven by science. It's really not particularly scientific. And the

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<v Speaker 2>whole thing, actually, when you start to dig into it,

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<v Speaker 2>was this sociological almost intellectual debate that got somehow manhandled

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<v Speaker 2>and taken over by marketing who now use it to

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<v Speaker 2>make money. Essentially.

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<v Speaker 1>Yeah, see what I found interesting about this and I

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<v Speaker 1>commissioned this one because it just the whole idea of

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<v Speaker 1>generations fascinates me. But you know, you'll hear us say

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<v Speaker 1>things like, well, it's all it was all a marketing

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<v Speaker 1>thing basically to sell people stuff, and it's really people

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<v Speaker 1>feel commonalities or there are commonalities and people around the

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<v Speaker 1>same age because of these reasons. But that's also sort

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<v Speaker 1>of being a part of the generation that you're dubbed.

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<v Speaker 2>Right, there are actual, like decent explanations that sociologists have

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<v Speaker 2>come up with, but they're not. The problem is is

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<v Speaker 2>that you can't paint an entire group of people with

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<v Speaker 2>that same brush, and that's what people try to do. Yeah,

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<v Speaker 2>and then also those same market researchers that always hype

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<v Speaker 2>and their generational researchers, even though they're not really scientists.

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<v Speaker 2>They're market researchers. If they it would be so much

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<v Speaker 2>more honest if they were, like, here's what a lot

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<v Speaker 2>of kids, the cool kids are into today, start selling

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<v Speaker 2>to them like that, not like this entire generation is

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<v Speaker 2>like this specific group of well to do, white suburban

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<v Speaker 2>kids essentially exactly. But it's so interesting to talk about,

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<v Speaker 2>So let's talk about it a little bit, because there

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<v Speaker 2>are generations that seem to have really like are paying

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<v Speaker 2>attention to them? Really kind of started in the beginning

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<v Speaker 2>of the twentieth century. That's when people started thinking about

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<v Speaker 2>this kind of thing.

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<v Speaker 3>Yeah, for sure.

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<v Speaker 1>So we're going to kind of go through since they've

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<v Speaker 1>been dubbing generation specific generations here in the United States,

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<v Speaker 1>we're going to go through them to begin with. And

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<v Speaker 1>I think it's a good just sort of primer for

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<v Speaker 1>when you're hanging out and talking about this kind of

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<v Speaker 1>thing with other people. You'll know all this stuff. Because

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<v Speaker 1>there was one or two that slipped in there that

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<v Speaker 1>I kind of forgot about, like the Lost Generation. Yeah,

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<v Speaker 1>that was the first one, right, Yeah.

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<v Speaker 2>So they were born between eighteen eighty three and nineteen hundred.

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<v Speaker 2>They came of age during World War One, which was

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<v Speaker 2>like a massive catastrophe for the entire world for everyone,

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<v Speaker 2>Like nothing had ever happened like that before in the

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<v Speaker 2>history of humanity. Yeah, it was just a really big deal.

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<v Speaker 2>And this was the group that came of age during

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<v Speaker 2>that time, and they're called the Lost Generation. Gertrude Stein

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<v Speaker 2>called them that. But there's they had a loss of

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<v Speaker 2>friends and family to death in the war, loss of

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<v Speaker 2>limbs to land mines, loss of faith and institutions and

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<v Speaker 2>the traditional values that got everybody to World War One.

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<v Speaker 2>It was a big deal, and those kids were the

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<v Speaker 2>ones who went on to become the rebellious jazz age people.

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<v Speaker 1>Yeah, and I'm glad we're saying where these came from,

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<v Speaker 1>because that was one of the big kind of curiosities

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<v Speaker 1>I had, was like, who even thinks of these names?

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<v Speaker 2>Right?

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<v Speaker 1>And in most of these cases we can trace it

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<v Speaker 1>back to when a person said it first, like in print.

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<v Speaker 1>Usually that doesn't mean they're the people who dreamed it up, sure,

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<v Speaker 1>but specifically in this case, it was from the book

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<v Speaker 1>The Sun Also Rises, and the epigraph Earnest Hymmingway quoted

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<v Speaker 1>Stein saying, you are all a lost generation. So it

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<v Speaker 1>looked that one looks pretty clear cut.

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<v Speaker 2>Yeah, the next sentence was too bad, So sad. Your dad,

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<v Speaker 2>Hemingway had a way of turning a phrase. Yeah, who

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<v Speaker 2>was next, Chuck? Who was after the Lost Generation?

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<v Speaker 1>Well, the Greatest Generation from nineteen oh one to nineteen

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<v Speaker 1>twenty seven. Yeah, and you're also going to notice that

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<v Speaker 1>the years are going to fluctuate a little bit, because

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<v Speaker 1>there's not a set science to any of this. As

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<v Speaker 1>you said, even though there's this one dude that will

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<v Speaker 1>learn later is like, we should just make it fifteen

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<v Speaker 1>years moving forward.

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<v Speaker 2>Right, Yeah, because the first show one was seventeen years

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<v Speaker 2>and then this one's twenty six years.

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<v Speaker 1>Yeah, exactly. This is obviously the generation. I guess it

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<v Speaker 1>would be like our grandparents who lived through the Great

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<v Speaker 1>Depression and were, you know, defended freedom against the Nazis

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<v Speaker 1>in World War Two.

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<v Speaker 3>And this is.

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<v Speaker 1>One name wise that came about. The name came about

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<v Speaker 1>much later. Well, I'll go ahead and say who ended

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<v Speaker 1>up naming it, and then maybe you can take what

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<v Speaker 1>the original name was. But Tom Brokaw wrote the book

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<v Speaker 1>The Greatest Generation, and that was nineteen ninety eight, and

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<v Speaker 1>that really took off and kind of stuck.

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<v Speaker 2>Oh yeah, that was a big deal. I remember when

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<v Speaker 2>that came out. I can hear Tom Brokaw saying I

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<v Speaker 2>can't do an impression of it, but I can hear

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<v Speaker 2>him saying it and talking about it. But essentially he

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<v Speaker 2>wrote this book about just profiling different veterans, I think,

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<v Speaker 2>mostly everyday people, and essentially collectively said like, these are

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<v Speaker 2>the people who grew up in the depression. They faced

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<v Speaker 2>genuine deprivation in many many cases collectively too. And then

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<v Speaker 2>they went on and were called to like, go fight

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<v Speaker 2>the Nazis in World War Two, Right, so there's nobody before.

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<v Speaker 2>Since that's done this kind of stuff, hats off to you,

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<v Speaker 2>greatest generation. And they sat back and were like, we'll

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<v Speaker 2>take this, sure, keep going, bro Caw.

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<v Speaker 3>That's right.

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<v Speaker 1>And since you didn't do what I set you up

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<v Speaker 1>to do, I'll do that part. They were not always

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<v Speaker 1>the greatest generation. There were these two generational theorists, theorists

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<v Speaker 1>or theorists, Neil Howe and William Strauss, and they actually

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<v Speaker 1>coined the term millennial, but they had previously labeled that

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<v Speaker 1>generation the GI generation, the greatest generation. And then Brokaw

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<v Speaker 1>came along. I used to do a bro call weirdly

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<v Speaker 1>can you try now, I don't remember. It was more

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<v Speaker 1>about cadence than the actual voice, because he always sounded

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<v Speaker 1>like he was just out of breath or something like that.

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<v Speaker 2>Oh, that's pretty good.

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<v Speaker 1>It was a breathing thing for him. It always felt

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<v Speaker 1>like he was just about to inhale, but he couldn't

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<v Speaker 1>quite get there, which is sad.

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<v Speaker 2>Enough of that GI generation though, stuff or the GI

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<v Speaker 2>generation I said it wrong. Let's get back to brokawn

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<v Speaker 2>his book.

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<v Speaker 3>I mean, what do you need to know?

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<v Speaker 2>It was a huge book, came out in nineteen ninety eight.

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<v Speaker 3>Yeah, I already said that.

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<v Speaker 2>Oh okay, kit, I just wanted to make sure all

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<v Speaker 2>of our teas were crossed and our eyes were dotted.

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<v Speaker 3>Sure we could say it the third time, if that

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<v Speaker 3>really you know, if you want to drive book sales.

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<v Speaker 2>Hit it up.

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<v Speaker 3>Nineteen ninety eight. Everybody very nice, still, dear.

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<v Speaker 2>So let's move on to the next generation. This is

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<v Speaker 2>called the Silent generation. This is where my dad was born.

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<v Speaker 2>And he actually fits this bill pretty well.

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<v Speaker 3>Yeah.

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<v Speaker 1>I think my mom I can't remember the year, but

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<v Speaker 1>I'm pretty sure she was this silent generation as well.

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<v Speaker 2>It makes sense. We're we're of that age that would

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<v Speaker 2>that would make sense.

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<v Speaker 1>Yeah, I mean, just on the cusp of boomerdom. But

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<v Speaker 1>silent Generation is I guess maybe so dubbed because they're

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<v Speaker 1>between the Greatest Generation and the Baby Boomers, who got

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<v Speaker 1>way more attention, and the Silent Generation was just sort

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<v Speaker 1>of wedge there and like kind of quietly wedged there

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<v Speaker 1>in the middle doing their thing.

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<v Speaker 2>Yes. Also though they I guess the whole thing comes

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<v Speaker 2>from a Time article or essay written in nineteen fifty

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<v Speaker 2>one anonymously weirdly, I guess, because this person was criticizing

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<v Speaker 2>their own generation.

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<v Speaker 3>Yeah, maybe, but.

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<v Speaker 2>They said they called them the silent generation. They said,

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<v Speaker 2>it does not issue manifestos, make speeches or carry posters.

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<v Speaker 2>It has been called the silent generation. And I think

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<v Speaker 2>they mean by me, and like they were just basically saying,

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<v Speaker 2>like that, our parents did all this amazing stuff and

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<v Speaker 2>we're just we don't do anything. We're the silent generation.

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<v Speaker 2>So that makes sense. And then also I guess the

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<v Speaker 2>silent generation describes them. They're supposed to be cautious conformist.

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<v Speaker 2>That's another reason they're called the silent generation. So that's

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<v Speaker 2>you know, I guess it all kind of adds up.

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<v Speaker 3>Yeah, But again there.

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<v Speaker 1>You know, I think Dave put this together and he

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<v Speaker 1>points out, you know, Andy Warhol and Nina Simone and

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<v Speaker 1>Gloria Steinem and Bob Dylan were all from this generation.

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<v Speaker 1>So that's where the generation thin kind of falls apart

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<v Speaker 1>a little bit, because you can always pick out individuals

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<v Speaker 1>and say, well, they're nothing like they're categorized.

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<v Speaker 2>You know. Yeah, that's definitely going to be a recurring

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<v Speaker 2>theme in here. Yeah. I saw there's this New York

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<v Speaker 2>article by Lewis Minard It's time to stop talking about

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<v Speaker 2>generations where he says essentially all of the most important

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<v Speaker 2>figures in like the Flower Power, anti War sixties hippie movement,

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<v Speaker 2>almost all of them were from the Silent generation. Yeah,

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<v Speaker 2>you know, like almost one of the people who were

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<v Speaker 2>the important figures driving this were actually Baby Boomers.

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<v Speaker 3>Yeah.

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<v Speaker 1>Well, of course that's an X from forty six to

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<v Speaker 1>sixty four, pretty wide swath there. And this they have

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<v Speaker 1>a pretty interesting distinction is they're actually recognized by the

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<v Speaker 1>US Census Bureau, the only generation to be kind of

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<v Speaker 1>independently recognized, and they're the Baby Boomers. I think everyone

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<v Speaker 1>knows this because there was a big baby boom after

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<v Speaker 1>World War two, And this isn't something that was just like, oh,

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<v Speaker 1>the media just got a hold of it, like there

0:11:31.640 --> 0:11:35.000
<v Speaker 1>were a ton of babies born after World War Two.

0:11:35.640 --> 0:11:37.920
<v Speaker 1>In nineteen forty five, there were two point nine million,

0:11:38.960 --> 0:11:42.160
<v Speaker 1>went to three point four the next year, and by

0:11:42.240 --> 0:11:46.079
<v Speaker 1>nineteen sixty four they peaked. Oh actually they peaked in

0:11:46.160 --> 0:11:48.560
<v Speaker 1>fifty seven with four point three but sixty four was

0:11:48.559 --> 0:11:51.560
<v Speaker 1>the last year in the United States, which is kind

0:11:51.559 --> 0:11:54.760
<v Speaker 1>of crazy to think about with more than four million births.

0:11:55.200 --> 0:11:57.760
<v Speaker 2>Yeah, it is, which is strange because I think the

0:11:57.800 --> 0:12:01.240
<v Speaker 2>millennials didn't they have more than the boomers, or where

0:12:01.240 --> 0:12:04.960
<v Speaker 2>they just barely second. Maybe they were second. Regardless, that

0:12:05.080 --> 0:12:07.240
<v Speaker 2>is quite a baby boom. I think it's a fit.

0:12:07.800 --> 0:12:09.280
<v Speaker 2>It's an apt Yeah.

0:12:09.280 --> 0:12:12.560
<v Speaker 1>I mean, there are more millennials living millennials now, but

0:12:12.679 --> 0:12:14.480
<v Speaker 1>I think that's just because the boomer die off.

0:12:14.760 --> 0:12:19.040
<v Speaker 2>Gotcha. Okay, So there's we talked about this before. I

0:12:19.160 --> 0:12:21.640
<v Speaker 2>don't remember when. Oh you know what, we did a

0:12:21.640 --> 0:12:23.760
<v Speaker 2>whole episode on baby boomers. So I guarantee it was

0:12:23.760 --> 0:12:27.480
<v Speaker 2>in that, did we Yeah we did. Huh. I think

0:12:27.520 --> 0:12:30.280
<v Speaker 2>it was called Leave the Boomers Alone. I don't know.

0:12:30.679 --> 0:12:32.440
<v Speaker 2>Oh wow, all right, I don't think that's what it

0:12:32.440 --> 0:12:34.440
<v Speaker 2>was called. I think we called it how baby Boomers work,

0:12:34.920 --> 0:12:36.720
<v Speaker 2>because I don't think we were in that mindset.

0:12:36.920 --> 0:12:39.079
<v Speaker 3>I think it was give them hell, right.

0:12:39.840 --> 0:12:44.600
<v Speaker 2>But there's like a whole the later section of boomers,

0:12:44.800 --> 0:12:49.760
<v Speaker 2>because it's like a twenty year basically like eighteen year group. Yeah,

0:12:50.080 --> 0:12:54.559
<v Speaker 2>a lot changed in between the sixties and the seventies,

0:12:54.960 --> 0:12:57.640
<v Speaker 2>and the ones that were born later on in the

0:12:57.679 --> 0:13:00.439
<v Speaker 2>Baby boom who grew up in the seventies had a

0:13:00.559 --> 0:13:05.439
<v Speaker 2>much different formative age than the older boomers who came

0:13:05.480 --> 0:13:08.000
<v Speaker 2>before them and were like dropping acid and everything. These

0:13:08.000 --> 0:13:11.480
<v Speaker 2>are the people faced with like America becoming super cynical.

0:13:12.760 --> 0:13:13.120
<v Speaker 3>Yeah.

0:13:13.240 --> 0:13:16.000
<v Speaker 1>I mean, my sister is six years older than me,

0:13:16.160 --> 0:13:18.040
<v Speaker 1>and she's a year she was sixty five, so she

0:13:18.240 --> 0:13:21.640
<v Speaker 1>was a year off from being quote unquote boomer and

0:13:23.000 --> 0:13:27.000
<v Speaker 1>she's I mean, she's solid Generation X if you ask me, right.

0:13:27.400 --> 0:13:30.080
<v Speaker 2>Yeah, that's another problem too. What about people on the CUSP,

0:13:30.200 --> 0:13:31.280
<v Speaker 2>like xennials.

0:13:31.640 --> 0:13:37.080
<v Speaker 1>Yeah, I mean supposedly CUSP cus born people identify with

0:13:37.120 --> 0:13:39.560
<v Speaker 1>both to a certain degree, but I don't know. My

0:13:39.640 --> 0:13:42.400
<v Speaker 1>sister doesn't have much boomer in her right.

0:13:43.000 --> 0:13:48.120
<v Speaker 2>Right, So that group that your sister just barely missed

0:13:48.280 --> 0:13:51.679
<v Speaker 2>the second half of the Baby Boomers. They have been

0:13:51.760 --> 0:13:57.840
<v Speaker 2>dubbed Generation Jones by an author named Jonathan Pontel and Jones.

0:13:58.440 --> 0:14:02.600
<v Speaker 2>He basically said that he dubbed them that because they're

0:14:02.800 --> 0:14:06.280
<v Speaker 2>a large anonymous generation. That makes sense. Jones is kind

0:14:06.320 --> 0:14:09.920
<v Speaker 2>of a common last name in the United States. That's

0:14:09.960 --> 0:14:13.720
<v Speaker 2>another thing too, we should say generations. The other reason

0:14:13.760 --> 0:14:17.760
<v Speaker 2>why they seem kind of flibbertigibty is because we're talking

0:14:17.800 --> 0:14:20.280
<v Speaker 2>almost exclusively about the United States here.

0:14:20.880 --> 0:14:22.240
<v Speaker 3>Yeah, of course at.

0:14:22.120 --> 0:14:27.960
<v Speaker 2>The most, the Western English speaking Western world at the most. Right,

0:14:28.640 --> 0:14:34.080
<v Speaker 2>So it's a large anonymous generation Jones or this one's

0:14:34.120 --> 0:14:37.600
<v Speaker 2>so weird that they they are the generation that's jones

0:14:37.680 --> 0:14:43.920
<v Speaker 2>in after their unfulfilled expectations. They're jones in for meaning

0:14:44.080 --> 0:14:44.600
<v Speaker 2>or whatever.

0:14:45.160 --> 0:14:47.240
<v Speaker 3>I thought it might have been keeping up with the Joneses.

0:14:47.680 --> 0:14:50.760
<v Speaker 2>That's another one too, But it's almost like every time

0:14:50.840 --> 0:14:52.960
<v Speaker 2>he said one of these, he was like, h what

0:14:53.000 --> 0:14:53.760
<v Speaker 2>do you think of that one?

0:14:53.880 --> 0:14:56.160
<v Speaker 3>Right? Yeah?

0:14:56.520 --> 0:14:59.920
<v Speaker 2>Testing the waters for sure? Who's up next, Chuck? Would

0:14:59.960 --> 0:15:01.560
<v Speaker 2>you you say the best is up next?

0:15:02.080 --> 0:15:02.320
<v Speaker 1>Yeah?

0:15:02.400 --> 0:15:03.520
<v Speaker 3>I mean, here's the deal, man.

0:15:03.880 --> 0:15:07.560
<v Speaker 1>I feel like gen X is very much bordering these

0:15:07.640 --> 0:15:10.720
<v Speaker 1>days on being labeled as obnoxious about how much we

0:15:10.760 --> 0:15:11.360
<v Speaker 1>talk about.

0:15:11.240 --> 0:15:12.000
<v Speaker 3>How awesome we are.

0:15:12.200 --> 0:15:13.120
<v Speaker 2>Yeah, I think so too.

0:15:13.600 --> 0:15:15.080
<v Speaker 3>I think we're kind of tipping the scales in the

0:15:15.080 --> 0:15:15.640
<v Speaker 3>wrong direction.

0:15:15.760 --> 0:15:19.200
<v Speaker 1>So I'm not gonna tout the benefits of being gen

0:15:19.400 --> 0:15:20.920
<v Speaker 1>X because we've talked about it before.

0:15:21.520 --> 0:15:24.880
<v Speaker 2>Well, also, that's like that is that's super gen x

0:15:24.920 --> 0:15:27.760
<v Speaker 2>to just be like, well, we're treading into uncool waters here.

0:15:27.760 --> 0:15:28.440
<v Speaker 2>We better cool.

0:15:29.040 --> 0:15:31.680
<v Speaker 3>You're totally right. I don't even think about that. Yeah,

0:15:31.760 --> 0:15:33.000
<v Speaker 3>that's as gen x as it gets.

0:15:33.080 --> 0:15:34.200
<v Speaker 2>Yeah.

0:15:34.280 --> 0:15:36.680
<v Speaker 1>Yeah, I mean that's one of the thing things about

0:15:36.680 --> 0:15:40.960
<v Speaker 1>gen X is we supposedly shunned and we did labels

0:15:41.560 --> 0:15:45.600
<v Speaker 1>and were very sort of jaded and cynical and anti corporate.

0:15:46.800 --> 0:15:49.400
<v Speaker 1>Obviously we think of the grunge era of the nineties

0:15:49.440 --> 0:15:53.280
<v Speaker 1>and rejecting capitalism and stuff like that. Before a lot

0:15:53.320 --> 0:15:56.080
<v Speaker 1>of them became capitalists. But there are still, you know,

0:15:56.200 --> 0:15:59.360
<v Speaker 1>plenty of gen X true and true through and through

0:16:00.240 --> 0:16:03.800
<v Speaker 1>both of those who are still like that. I don't

0:16:03.800 --> 0:16:07.600
<v Speaker 1>know if you've seen that great Netflix documentary The Secret

0:16:07.600 --> 0:16:08.280
<v Speaker 1>Mall Apartment.

0:16:08.360 --> 0:16:08.960
<v Speaker 3>Have you seen that?

0:16:09.240 --> 0:16:11.760
<v Speaker 2>No? That sounds great, Yeah, And it's.

0:16:11.640 --> 0:16:14.240
<v Speaker 1>It's a pretty well known story that these gen xers

0:16:14.240 --> 0:16:17.240
<v Speaker 1>built an apartment inside the guts of a shopping mall

0:16:17.280 --> 0:16:18.080
<v Speaker 1>where they weren't found.

0:16:18.160 --> 0:16:20.800
<v Speaker 3>M H highly recommend it. It was a pretty cool story.

0:16:20.800 --> 0:16:23.680
<v Speaker 1>I remember reading about it kind of years later when

0:16:23.680 --> 0:16:26.160
<v Speaker 1>it was I guess got a little more media attention.

0:16:26.200 --> 0:16:28.680
<v Speaker 1>But the documentary is really good. But it could have

0:16:28.680 --> 0:16:31.200
<v Speaker 1>been called ode to gen X because all of these people.

0:16:31.720 --> 0:16:34.000
<v Speaker 1>I was like, man, this was these were my people.

0:16:34.080 --> 0:16:36.000
<v Speaker 1>This like I could have seen my friends doing something

0:16:36.080 --> 0:16:36.280
<v Speaker 1>like this.

0:16:36.680 --> 0:16:40.560
<v Speaker 2>Yeah, pretty creative breaking the rules but also not really

0:16:40.600 --> 0:16:44.760
<v Speaker 2>doing anything that's genuinely anti social necessarily.

0:16:45.360 --> 0:16:47.120
<v Speaker 3>Yeah, breaking rules without causing harm.

0:16:47.440 --> 0:16:50.880
<v Speaker 2>Yeah, that's a great way to put it. Shock. Yeah. Yeah.

0:16:51.160 --> 0:16:53.960
<v Speaker 2>We got our name Generation Next did from the Douglas

0:16:53.960 --> 0:16:58.720
<v Speaker 2>Copeland book Generation X Colon Tales for an Accelerated Culture,

0:16:58.840 --> 0:17:00.960
<v Speaker 2>which is a great read or everyone to read it.

0:17:02.200 --> 0:17:06.080
<v Speaker 2>Copeland apparently one time said he named it after the

0:17:06.119 --> 0:17:09.280
<v Speaker 2>Billy Idol Billy Idol's original band X.

0:17:09.400 --> 0:17:10.200
<v Speaker 3>Yeah.

0:17:10.280 --> 0:17:12.080
<v Speaker 2>Then he later took it back and said he got

0:17:12.080 --> 0:17:15.359
<v Speaker 2>it from an obscure sociology book and that in the

0:17:15.400 --> 0:17:18.200
<v Speaker 2>book it was a reference to a group that the

0:17:18.560 --> 0:17:22.520
<v Speaker 2>sociologist labeled X, and this group wanted to basically exit

0:17:22.680 --> 0:17:31.439
<v Speaker 2>the traditional American class pursuits and I guess preoccupations like

0:17:31.440 --> 0:17:33.080
<v Speaker 2>didn't want to have anything to do with that, so

0:17:33.119 --> 0:17:34.760
<v Speaker 2>he thought that was kind of a good name for it.

0:17:35.280 --> 0:17:37.520
<v Speaker 1>Yeah, and I think X has long been a stand in,

0:17:37.640 --> 0:17:40.040
<v Speaker 1>whether it's Malcolm X or just signing your name with

0:17:40.040 --> 0:17:41.640
<v Speaker 1>the X when you don't want to put your signature

0:17:41.720 --> 0:17:46.280
<v Speaker 1>is just sort of a almost active civil disobedience of like,

0:17:46.280 --> 0:17:48.320
<v Speaker 1>I don't this is not me, this is not my label.

0:17:48.600 --> 0:17:49.800
<v Speaker 3>I'm just going to put an X here.

0:17:50.080 --> 0:17:51.000
<v Speaker 2>Are you allowed to do that?

0:17:51.720 --> 0:17:54.320
<v Speaker 1>I mean, I don't know if it's legal, but that

0:17:54.480 --> 0:17:56.720
<v Speaker 1>was always I mean I think it initially it was

0:17:56.760 --> 0:17:59.120
<v Speaker 1>like if you did if you couldn't write, you would

0:17:59.160 --> 0:18:00.920
<v Speaker 1>sign your name with an X as well.

0:18:00.920 --> 0:18:01.719
<v Speaker 3>But I don't know.

0:18:02.320 --> 0:18:05.280
<v Speaker 2>So maybe the gen xers are being ironic when they're

0:18:05.320 --> 0:18:05.639
<v Speaker 2>doing that.

0:18:06.400 --> 0:18:09.560
<v Speaker 1>Maybe, But gen x is better than Babybusters, which was

0:18:09.720 --> 0:18:14.160
<v Speaker 1>the original idea for our name, because after the post

0:18:14.160 --> 0:18:16.760
<v Speaker 1>war baby boom, birth rates dropped a lot.

0:18:17.400 --> 0:18:20.399
<v Speaker 2>Yeah, it's a terrible name. I also saw, just like

0:18:20.480 --> 0:18:24.120
<v Speaker 2>the Baby Boomers were divided into a couple of groups.

0:18:25.000 --> 0:18:29.119
<v Speaker 2>I saw the older Gen Xers are called the Atari Wave,

0:18:29.400 --> 0:18:32.880
<v Speaker 2>the later Gen Xers are called the Nintendo Wave. Oh yeah,

0:18:32.960 --> 0:18:35.879
<v Speaker 2>that makes sense, And then carrying it on the Zennials,

0:18:36.440 --> 0:18:38.600
<v Speaker 2>the ones who are on the cusp between Generation X

0:18:38.600 --> 0:18:41.439
<v Speaker 2>and Millennials. They're also called elder Millennials. They're called the

0:18:41.480 --> 0:18:42.639
<v Speaker 2>Oregon Trail Wave.

0:18:43.960 --> 0:18:44.439
<v Speaker 3>I love it.

0:18:45.359 --> 0:18:47.240
<v Speaker 1>I thought we could get through all these before our break,

0:18:47.280 --> 0:18:49.600
<v Speaker 1>but there's still several generations to go, so maybe we

0:18:49.600 --> 0:18:52.840
<v Speaker 1>should take a break and hit up the millennials after this.

0:18:53.119 --> 0:18:55.280
<v Speaker 2>Let's break it up, all right, we'll be right back.

0:18:55.760 --> 0:19:08.720
<v Speaker 4>That is Josh, I'm Chuck. When you came along and

0:19:08.760 --> 0:19:19.920
<v Speaker 4>it was like, yeah, well we were work pals, all right.

0:19:19.920 --> 0:19:22.919
<v Speaker 2>Now we're on the millennials. I feel like this is

0:19:22.960 --> 0:19:27.840
<v Speaker 2>a a great generation if you ask me, Yeah, I agree.

0:19:27.840 --> 0:19:30.080
<v Speaker 2>Maybe not the greatest, but they're a great generations. They

0:19:30.160 --> 0:19:33.679
<v Speaker 2>put up with a lot more than our generation, and

0:19:33.720 --> 0:19:37.239
<v Speaker 2>more than Gen Z and Gen Alpha. I think they

0:19:37.320 --> 0:19:39.600
<v Speaker 2>just had they took the brunt of recent history and

0:19:39.640 --> 0:19:41.840
<v Speaker 2>they've just kind of plodded along and been like, fine,

0:19:42.280 --> 0:19:45.280
<v Speaker 2>we'll be the ones. That's fine. You know, they haven't

0:19:45.320 --> 0:19:47.960
<v Speaker 2>complained too much. Well, I should say they stopped complaining.

0:19:48.160 --> 0:19:50.359
<v Speaker 2>They used to complain a lot, and now they've just

0:19:50.440 --> 0:19:54.119
<v Speaker 2>kind of grown into this respectable and I think self

0:19:54.160 --> 0:19:57.040
<v Speaker 2>respecting group. As a whole, if generations were.

0:19:56.960 --> 0:19:59.280
<v Speaker 3>Real, Yeah, I totally agree.

0:19:59.280 --> 0:20:01.560
<v Speaker 1>That's people were born from eighty one to ninety six,

0:20:02.520 --> 0:20:05.159
<v Speaker 1>and again there's a pretty big difference between And you

0:20:05.160 --> 0:20:07.160
<v Speaker 1>can say this for a lot of the generations obviously,

0:20:07.200 --> 0:20:09.080
<v Speaker 1>but you know, the ones that were on the cusp

0:20:09.080 --> 0:20:12.119
<v Speaker 1>of either end. I think millennials may be the most

0:20:12.200 --> 0:20:16.080
<v Speaker 1>pronounced as far as how different people born in eighty

0:20:16.080 --> 0:20:18.040
<v Speaker 1>one and people born in ninety six are. But that

0:20:18.119 --> 0:20:19.879
<v Speaker 1>might just be me, you know, in my brain.

0:20:20.200 --> 0:20:22.720
<v Speaker 2>Yeah, well, I think especially if you're coming of age

0:20:23.240 --> 0:20:26.200
<v Speaker 2>in the time before computers or the time when computers

0:20:26.200 --> 0:20:28.520
<v Speaker 2>are starting to be a thing. Yeah, yeah, that is

0:20:28.560 --> 0:20:31.760
<v Speaker 2>definitely I mean, that's a pretty big dividing line for sure.

0:20:32.000 --> 0:20:33.040
<v Speaker 3>Yeah, I agree.

0:20:33.200 --> 0:20:38.280
<v Speaker 2>I think those elder millennials too. Yeah, I think there's

0:20:38.280 --> 0:20:41.240
<v Speaker 2>something to say about straddling that line. I think it's

0:20:41.240 --> 0:20:44.120
<v Speaker 2>a cool. It's just a neat thing to be able

0:20:44.160 --> 0:20:48.640
<v Speaker 2>to have experience in both of those completely different realms

0:20:48.640 --> 0:20:52.680
<v Speaker 2>of technological development. But even more than that, I saw

0:20:52.720 --> 0:20:56.480
<v Speaker 2>that millennials are divided between whether as a younger person

0:20:56.520 --> 0:20:58.600
<v Speaker 2>they watch say by the Bell or say by the

0:20:58.640 --> 0:20:59.600
<v Speaker 2>bell at college years.

0:21:01.640 --> 0:21:05.240
<v Speaker 1>Well, there's definitely a thing you know, we ran wild

0:21:05.240 --> 0:21:08.200
<v Speaker 1>in the streets and knocked on doors and called people

0:21:08.240 --> 0:21:13.400
<v Speaker 1>on the phone. But were also can understand young enough

0:21:13.440 --> 0:21:16.000
<v Speaker 1>to understand all the tech that we're explaining to our

0:21:16.040 --> 0:21:19.680
<v Speaker 1>parents and grandparents. But I think elder millennials definitely sort

0:21:19.720 --> 0:21:23.160
<v Speaker 1>of identify with that life as well. They were first

0:21:23.240 --> 0:21:26.879
<v Speaker 1>dubbed the Echo boomers. Obviously it's the children of boomers.

0:21:27.359 --> 0:21:29.760
<v Speaker 1>They created a little bit of a baby bump on

0:21:29.840 --> 0:21:32.520
<v Speaker 1>the population charts, and like I said, they're the largest

0:21:32.560 --> 0:21:36.040
<v Speaker 1>living generation right now. They took over in twenty nineteen,

0:21:36.080 --> 0:21:39.919
<v Speaker 1>took over the boomers at seventy two million millennials in

0:21:40.000 --> 0:21:40.760
<v Speaker 1>twenty nineteen.

0:21:40.880 --> 0:21:41.919
<v Speaker 3>That's a lot of folks.

0:21:42.320 --> 0:21:45.199
<v Speaker 2>Yeah, And just a little bleak note on that statistic.

0:21:45.440 --> 0:21:48.919
<v Speaker 2>It wasn't because they kept being born up to twenty nineteen,

0:21:48.960 --> 0:21:49.800
<v Speaker 2>if you know what I mean.

0:21:51.720 --> 0:21:55.080
<v Speaker 1>They were originally Generation Why, or at least that was

0:21:55.520 --> 0:21:57.160
<v Speaker 1>the early consideration.

0:21:58.560 --> 0:22:00.160
<v Speaker 3>At editors at ad age.

0:22:00.960 --> 0:22:02.720
<v Speaker 1>And as you'll see, there's a lot of marketing people

0:22:02.720 --> 0:22:05.960
<v Speaker 1>that have their thumbs in the spy, but they were

0:22:05.960 --> 0:22:07.440
<v Speaker 1>the ones that were going to trying to call them

0:22:07.480 --> 0:22:12.080
<v Speaker 1>Generation hy as like a more extreme Generation X. But

0:22:12.520 --> 0:22:16.680
<v Speaker 1>our buddies Neil Howe and William Strauss again. In nineteen

0:22:16.760 --> 0:22:21.919
<v Speaker 1>ninety one, they published a book called Generations Colon the

0:22:22.000 --> 0:22:25.880
<v Speaker 1>History of America's Future fifteen eighty four to twenty sixty nine,

0:22:26.280 --> 0:22:29.120
<v Speaker 1>and that's where they came up with the Millennial generation.

0:22:29.600 --> 0:22:30.920
<v Speaker 1>For pretty obvious reasons.

0:22:31.400 --> 0:22:33.680
<v Speaker 2>You left out the comma. There's a colon and a

0:22:33.760 --> 0:22:34.440
<v Speaker 2>comma in there.

0:22:34.520 --> 0:22:37.960
<v Speaker 3>There is, Yeah, there's a comma after America's Future.

0:22:38.000 --> 0:22:41.359
<v Speaker 2>You're right, So we need a jingle for commas, the

0:22:41.520 --> 0:22:42.280
<v Speaker 2>rare comma.

0:22:42.320 --> 0:22:44.679
<v Speaker 3>You know. They should have finished it off with fifteen

0:22:44.720 --> 0:22:48.440
<v Speaker 3>eighty four to twenty sixty nine an exclamation boy, yeah,

0:22:48.440 --> 0:22:48.840
<v Speaker 3>you're right.

0:22:50.119 --> 0:22:52.800
<v Speaker 2>And then the zero in twenty sixty nine is the

0:22:52.840 --> 0:22:57.000
<v Speaker 2>ampersand let's just trip it going the what's the one

0:22:57.040 --> 0:22:58.080
<v Speaker 2>in fifteen eighty four?

0:23:01.960 --> 0:23:03.840
<v Speaker 1>Has it got to be punctuation? Because the first thing

0:23:03.880 --> 0:23:06.879
<v Speaker 1>I thought of was an eye with a heart above it.

0:23:08.240 --> 0:23:08.840
<v Speaker 1>That's an eye.

0:23:08.840 --> 0:23:12.480
<v Speaker 2>Though they can actually program anything they want to into

0:23:12.520 --> 0:23:14.960
<v Speaker 2>a keyboard. I found that out when Prince changed his

0:23:15.040 --> 0:23:17.320
<v Speaker 2>name to a symbol the artist formerly known.

0:23:17.160 --> 0:23:18.679
<v Speaker 3>As Prince, and you could type that.

0:23:19.160 --> 0:23:21.480
<v Speaker 2>Yes. They sent it out to all of the media,

0:23:21.520 --> 0:23:26.040
<v Speaker 2>impressed to basically insert it into their font catalog, so

0:23:26.119 --> 0:23:26.800
<v Speaker 2>they can do that.

0:23:26.800 --> 0:23:28.320
<v Speaker 3>That was pretty funny.

0:23:27.640 --> 0:23:30.280
<v Speaker 2>They can make an eye with a heart above it

0:23:30.320 --> 0:23:31.199
<v Speaker 2>if you want them to.

0:23:31.840 --> 0:23:32.560
<v Speaker 3>Yeah, I think so.

0:23:33.160 --> 0:23:34.760
<v Speaker 1>And by the way, I said, I think it's pretty obvious,

0:23:34.760 --> 0:23:37.080
<v Speaker 1>but we'll say it out loud. It is the first

0:23:37.280 --> 0:23:40.800
<v Speaker 1>generation to be the first to graduate high school after

0:23:40.880 --> 0:23:42.920
<v Speaker 1>the year two thousand right there.

0:23:43.359 --> 0:23:45.800
<v Speaker 2>And sorry, I realized I'm being a little squarely today

0:23:45.800 --> 0:23:47.399
<v Speaker 2>that you keep setting me up, and I'm like, no,

0:23:47.480 --> 0:23:48.680
<v Speaker 2>let's talk about this instead.

0:23:49.560 --> 0:23:50.080
<v Speaker 3>That's a right.

0:23:51.000 --> 0:23:53.359
<v Speaker 2>So the other thing about it, I think the reason

0:23:53.359 --> 0:23:56.960
<v Speaker 2>why Millennials stuck and overtook Generation Why, which I fully

0:23:57.000 --> 0:23:59.960
<v Speaker 2>remember that was really close to being that generation's name,

0:24:00.640 --> 0:24:03.200
<v Speaker 2>and I'm really glad it turned into Millennials. It has

0:24:03.280 --> 0:24:05.439
<v Speaker 2>like an optimistic kind of hopeful feel to it.

0:24:06.160 --> 0:24:07.520
<v Speaker 3>Yeah, I think so.

0:24:07.520 --> 0:24:07.639
<v Speaker 1>So.

0:24:07.760 --> 0:24:10.280
<v Speaker 2>One of the things that characterized Millennials as far as

0:24:10.400 --> 0:24:13.240
<v Speaker 2>generation researchers go, is that they came of age during

0:24:13.359 --> 0:24:18.080
<v Speaker 2>nine eleven as young kids. That was an enormous thing

0:24:18.240 --> 0:24:21.280
<v Speaker 2>to learn at a young age that things like that

0:24:21.320 --> 0:24:24.719
<v Speaker 2>can happen in the world, and that an entire culture

0:24:24.760 --> 0:24:28.080
<v Speaker 2>can lose its innocence in like one morning. And then

0:24:28.119 --> 0:24:30.480
<v Speaker 2>also as they started to enter the workforce. They got

0:24:30.520 --> 0:24:32.680
<v Speaker 2>smacked with the Great Recession and couldn't find a job

0:24:32.720 --> 0:24:34.800
<v Speaker 2>for five years, and they were the first generation to

0:24:34.800 --> 0:24:37.240
<v Speaker 2>start moving back in with their parents because they had to.

0:24:38.080 --> 0:24:41.280
<v Speaker 2>So who's up next, Chuck? After Millennials?

0:24:41.560 --> 0:24:45.280
<v Speaker 1>Well, everybody knows gen Z. They're staring at you silently

0:24:46.640 --> 0:24:48.960
<v Speaker 1>but not judging. I don't think, or maybe they are

0:24:50.160 --> 0:24:54.080
<v Speaker 1>nineteen ninety seven to twenty twelve. The reason is gen

0:24:54.160 --> 0:24:56.919
<v Speaker 1>Z is just from when it was supposedly going to

0:24:56.920 --> 0:25:01.439
<v Speaker 1>be jen Y before them, lower case I was going

0:25:01.520 --> 0:25:05.520
<v Speaker 1>to be the initial name because of obvious reasons.

0:25:05.080 --> 0:25:07.560
<v Speaker 3>Again for you know, Apple stuff.

0:25:07.600 --> 0:25:08.520
<v Speaker 2>There was the first one.

0:25:09.040 --> 0:25:12.680
<v Speaker 1>Digital natives is what they say that we're literally all

0:25:12.760 --> 0:25:14.240
<v Speaker 1>born and raised in the Internet age.

0:25:14.480 --> 0:25:16.800
<v Speaker 2>Yeah, I like eye Jen that could have been good.

0:25:16.920 --> 0:25:18.879
<v Speaker 2>I'm sure Apple was like, yeah, let's call him that.

0:25:19.480 --> 0:25:21.320
<v Speaker 3>Yeah, let's sue everybody as well.

0:25:21.960 --> 0:25:26.800
<v Speaker 2>Right. They were also almost called Generation K, which this

0:25:26.920 --> 0:25:30.679
<v Speaker 2>is astonishing to me. Yeah, the K is for the

0:25:30.800 --> 0:25:33.640
<v Speaker 2>K and Catonus Everdeen from the Hunger Games.

0:25:34.280 --> 0:25:35.800
<v Speaker 3>Who thought of that? I mean, I had to be

0:25:35.840 --> 0:25:37.200
<v Speaker 3>the movie studio that made.

0:25:37.040 --> 0:25:40.719
<v Speaker 2>That, right, Probably probably were a publicists they secretly hired.

0:25:40.800 --> 0:25:43.200
<v Speaker 2>But yeah, the reason why is because it's just such

0:25:43.240 --> 0:25:48.399
<v Speaker 2>almost a dystopian era that these kids are are growing

0:25:48.480 --> 0:25:51.320
<v Speaker 2>up in or grew up in. Yeah, you know, I mean,

0:25:51.440 --> 0:25:53.800
<v Speaker 2>but still, first of all, you don't want to name

0:25:53.840 --> 0:25:58.480
<v Speaker 2>an entire generation after the doomiest thing you can think of. Yeah,

0:25:58.560 --> 0:26:00.399
<v Speaker 2>you want to kind of have at least it's some

0:26:00.440 --> 0:26:02.600
<v Speaker 2>sort of a positive spin on it. And we'll see

0:26:02.600 --> 0:26:07.439
<v Speaker 2>why it matters in a minute. Yeah, what about Generation CE.

0:26:07.840 --> 0:26:09.440
<v Speaker 2>Surely that's got to be upbeat.

0:26:10.160 --> 0:26:14.840
<v Speaker 1>Yeah, Generation COVID or coronavirus. That was a consideration for

0:26:14.880 --> 0:26:18.199
<v Speaker 1>a little while as well. Luckily that didn't make it,

0:26:18.240 --> 0:26:21.919
<v Speaker 1>and we got jen Z, who was known for what

0:26:22.040 --> 0:26:26.560
<v Speaker 1>Dave calls quote being extremely online. Yeah, as opposed to

0:26:26.720 --> 0:26:29.080
<v Speaker 1>just online a lot, I guess.

0:26:29.640 --> 0:26:33.679
<v Speaker 2>Yeah. They're also known for curating their online images. They

0:26:33.680 --> 0:26:35.720
<v Speaker 2>were the first to really start paying attention to this.

0:26:36.520 --> 0:26:39.240
<v Speaker 2>They also put a lot into a lot of stock

0:26:39.320 --> 0:26:43.600
<v Speaker 2>into being authentic and socially conscious. They're also on the

0:26:43.640 --> 0:26:47.280
<v Speaker 2>negative side, frequently called coddled and titled snowflakes that kind

0:26:47.320 --> 0:26:50.280
<v Speaker 2>of stuff. Again, all of this stuff, you're like, yep,

0:26:50.600 --> 0:26:55.119
<v Speaker 2>totally totally, one hundred percent to stop for a second

0:26:55.160 --> 0:26:59.080
<v Speaker 2>and remember you're talking about millions of people from all

0:26:59.119 --> 0:27:02.960
<v Speaker 2>walks of life. They're all coddled, they're all snowflakes, they're

0:27:03.000 --> 0:27:06.360
<v Speaker 2>all entitled. Like, think about what that's actually saying, right, So,

0:27:06.760 --> 0:27:10.000
<v Speaker 2>and the idea is that this is all made up.

0:27:10.560 --> 0:27:12.920
<v Speaker 2>So you just got to remember that because what was

0:27:12.960 --> 0:27:15.320
<v Speaker 2>just cut into the chase real quick, right now, there's

0:27:15.359 --> 0:27:18.359
<v Speaker 2>like a real harm that can be done, yeh in

0:27:19.359 --> 0:27:22.760
<v Speaker 2>calling entire groups of kids, or dismissing entire groups of

0:27:22.800 --> 0:27:27.600
<v Speaker 2>people as snowflakes or woke or whatever kind of hate

0:27:27.640 --> 0:27:28.920
<v Speaker 2>that word, or.

0:27:28.840 --> 0:27:31.160
<v Speaker 1>You could barely even say it even sounded funny coming

0:27:31.240 --> 0:27:33.399
<v Speaker 1>out of your mouth, right Like.

0:27:33.280 --> 0:27:37.359
<v Speaker 2>You can even deride their you know, focus on authenticity

0:27:37.440 --> 0:27:39.680
<v Speaker 2>or whatever. You can take any of these in turn

0:27:39.720 --> 0:27:43.720
<v Speaker 2>it negative, and that harms the group that you're talking about,

0:27:43.880 --> 0:27:47.400
<v Speaker 2>but it also makes that group present you. Yeah, probably

0:27:47.440 --> 0:27:50.800
<v Speaker 2>the older person who's criticizing them and what they care

0:27:50.800 --> 0:27:54.199
<v Speaker 2>about and what they're interested in because you weren't or

0:27:54.240 --> 0:27:57.359
<v Speaker 2>it doesn't make sense to you and your values that

0:27:57.560 --> 0:28:02.199
<v Speaker 2>there is actual individual harm, but also more importantly, a

0:28:02.320 --> 0:28:06.560
<v Speaker 2>social harm that can be done because it allows for

0:28:06.880 --> 0:28:11.240
<v Speaker 2>essentially a socially acceptable form of discrimination, which is agism.

0:28:11.240 --> 0:28:14.080
<v Speaker 2>Whether it's going upward in age or downward in age,

0:28:14.119 --> 0:28:17.040
<v Speaker 2>it doesn't matter. It's still as harmful. Yeah.

0:28:17.080 --> 0:28:20.320
<v Speaker 3>It gives somebody permission to do something like that. Yeah.

0:28:20.040 --> 0:28:22.640
<v Speaker 1>Uh. And it's no different if you're if you're like, hey,

0:28:22.680 --> 0:28:25.320
<v Speaker 1>you know what, You're not like other gen zs. You're

0:28:25.480 --> 0:28:28.280
<v Speaker 1>you're the real deal. You're not like an entitled little snowflake.

0:28:28.680 --> 0:28:31.680
<v Speaker 1>Like just stop. That's that's even worse almost.

0:28:31.440 --> 0:28:35.760
<v Speaker 2>It is stop being the uncle at Thanksgiving. Just stop.

0:28:37.000 --> 0:28:41.200
<v Speaker 2>But simultaneously stop being the millennial who says like okay, boomer,

0:28:41.200 --> 0:28:43.560
<v Speaker 2>although I know no one says that anymore. But that

0:28:43.680 --> 0:28:46.920
<v Speaker 2>was harmful too, even though it's totally accurate.

0:28:49.840 --> 0:28:54.000
<v Speaker 1>Interesting thing about gen Zuh, they found some research on

0:28:54.320 --> 0:28:55.720
<v Speaker 1>some of the politics.

0:28:56.440 --> 0:28:56.560
<v Speaker 4>Uh.

0:28:56.960 --> 0:29:01.400
<v Speaker 1>There was a survey on gender, and fifty three percent

0:29:01.400 --> 0:29:04.480
<v Speaker 1>of Gen Z women apparently describe themselves as feminists, compared

0:29:04.480 --> 0:29:07.360
<v Speaker 1>to only thirty two percent of Gen Z men, which

0:29:07.400 --> 0:29:10.480
<v Speaker 1>is the largest gap I believe, I don't know about

0:29:10.520 --> 0:29:12.959
<v Speaker 1>of any generation. That's a twenty one point gap compared

0:29:12.960 --> 0:29:16.080
<v Speaker 1>to an eight percent gap same question for Gen X.

0:29:16.080 --> 0:29:17.920
<v Speaker 3>What I thought was super interesting.

0:29:18.000 --> 0:29:21.800
<v Speaker 2>Yeah, I'm very concerning too, And that's legitimate because they're

0:29:21.880 --> 0:29:25.440
<v Speaker 2>they're using gen Z as just a shorthand for an

0:29:25.480 --> 0:29:29.120
<v Speaker 2>actual age group that was legitimately surveyed. Yeah, so that

0:29:29.360 --> 0:29:32.600
<v Speaker 2>is a that is a troubling value change in values.

0:29:32.640 --> 0:29:34.600
<v Speaker 3>I think, Yeah, what's next?

0:29:35.320 --> 0:29:39.400
<v Speaker 2>Next up, Chuck is the latest generation, not greatest latest

0:29:39.720 --> 0:29:41.520
<v Speaker 2>who knows whether they're going to be great or not.

0:29:42.080 --> 0:29:45.719
<v Speaker 2>History will tell us eventually. But that's Gen Alpha. And

0:29:45.760 --> 0:29:49.080
<v Speaker 2>I think it's very reassuring that we were not on

0:29:49.200 --> 0:29:53.160
<v Speaker 2>Gen Z anymore, because that's a little troublesome that you've

0:29:53.200 --> 0:29:56.320
<v Speaker 2>reached the end of the alphabet as a group goes,

0:29:56.360 --> 0:29:59.120
<v Speaker 2>like a population of human beings goes. Now we're back

0:29:59.120 --> 0:30:01.440
<v Speaker 2>to alpha, and that's that's great. I'm glad for that.

0:30:02.080 --> 0:30:02.320
<v Speaker 3>Yeah.

0:30:02.360 --> 0:30:04.680
<v Speaker 1>Well, and earlier when I mentioned there's some guy that

0:30:04.720 --> 0:30:07.280
<v Speaker 1>wanted to say, let's just make it fifteen years moving forward.

0:30:07.320 --> 0:30:11.000
<v Speaker 1>That's a guy named Mark mccrindall. He's an Australian social

0:30:11.040 --> 0:30:15.719
<v Speaker 1>researcher and he is the one who coined generation alpha

0:30:16.360 --> 0:30:19.200
<v Speaker 1>again just starting over after Z. And he said and

0:30:19.280 --> 0:30:22.080
<v Speaker 1>also he saunds a little grumpy, he's like, and also,

0:30:22.120 --> 0:30:24.360
<v Speaker 1>can we just make him Greek letters from now on?

0:30:24.480 --> 0:30:26.120
<v Speaker 1>And let go jen beta after this?

0:30:26.520 --> 0:30:28.920
<v Speaker 2>And everyone said, no, you're not the boss of us.

0:30:28.960 --> 0:30:31.600
<v Speaker 2>We come up with our own willy nilly and we

0:30:31.680 --> 0:30:33.720
<v Speaker 2>decide as a group what we like and what we

0:30:33.800 --> 0:30:36.400
<v Speaker 2>don't like. So no, we'll go with your Jen Alpha

0:30:36.480 --> 0:30:39.880
<v Speaker 2>for now, but don't get above your station. Mccrindall.

0:30:40.480 --> 0:30:43.320
<v Speaker 1>Yeah, yeah, it's slow year roll, buddy, although it'll probably

0:30:43.360 --> 0:30:45.800
<v Speaker 1>be Jim Beta, which would be kids born this year

0:30:45.880 --> 0:30:46.600
<v Speaker 1>starting this year.

0:30:47.280 --> 0:30:50.720
<v Speaker 2>Yeah, I predict it's not going to be Jim Beta. Chuck.

0:30:50.840 --> 0:30:51.719
<v Speaker 3>Yeah, I agree.

0:30:51.760 --> 0:30:53.360
<v Speaker 2>I think it's going to be. They'll start with that,

0:30:53.400 --> 0:30:56.480
<v Speaker 2>and I think it'll be something else. I think humanity

0:30:56.640 --> 0:30:59.360
<v Speaker 2>just wants to spite Mark mccrindall. Yeah.

0:30:59.400 --> 0:31:02.760
<v Speaker 1>And Beta such a negative connotation now, just from those

0:31:03.760 --> 0:31:06.640
<v Speaker 1>alt right weirdos that you know, Beta male stuff.

0:31:06.600 --> 0:31:09.120
<v Speaker 2>Right, plus also Beta Max knowing like that.

0:31:10.520 --> 0:31:13.520
<v Speaker 3>Exactly Beta dine that stuff was the worst because that

0:31:13.560 --> 0:31:14.760
<v Speaker 3>means you have a nasty.

0:31:14.480 --> 0:31:18.320
<v Speaker 2>Cut, right or Beta fish they're always fighting the mirror.

0:31:19.160 --> 0:31:21.760
<v Speaker 3>Yeah, he wants a Beta fish boring.

0:31:22.000 --> 0:31:24.160
<v Speaker 2>Yeah, I know. It's sad for the Beta fish though,

0:31:24.200 --> 0:31:27.160
<v Speaker 2>because their prizes at Tony Fairs very frequently.

0:31:27.560 --> 0:31:28.360
<v Speaker 3>Yeah, that's true.

0:31:28.880 --> 0:31:33.800
<v Speaker 2>So apparently Jen Alpha is even more online than gen Z,

0:31:34.920 --> 0:31:37.600
<v Speaker 2>so much so that they don't even really realize. Well,

0:31:37.640 --> 0:31:40.160
<v Speaker 2>they're also still pretty young right now. They're born between

0:31:40.240 --> 0:31:43.640
<v Speaker 2>twenty ten and twenty twenty five. They're cut off. Just

0:31:43.680 --> 0:31:49.480
<v Speaker 2>happened last year. They're not even aware that there is anything,

0:31:50.720 --> 0:31:53.240
<v Speaker 2>that there's other stuff out there from.

0:31:53.080 --> 0:31:55.440
<v Speaker 3>What Yeah, yeah, there's an alternative.

0:31:55.040 --> 0:31:58.160
<v Speaker 2>Yes exactly, thank you. That like this is just what

0:31:58.240 --> 0:32:01.160
<v Speaker 2>people do because that's, yeah, what they grew up doing,

0:32:01.200 --> 0:32:03.600
<v Speaker 2>and there's a lot of concern about what effects that's

0:32:03.640 --> 0:32:06.800
<v Speaker 2>having on them. Gen Z. The big concern is social

0:32:06.840 --> 0:32:09.320
<v Speaker 2>media and the devastating effect that can have on a

0:32:09.400 --> 0:32:13.000
<v Speaker 2>developing mind. With gen Alfha, it's like all technology now

0:32:13.480 --> 0:32:18.040
<v Speaker 2>is just gunning for those little tiny brains, and people

0:32:18.080 --> 0:32:19.880
<v Speaker 2>are like, what's going to happen with this?

0:32:20.520 --> 0:32:24.320
<v Speaker 3>Yeah, trust me, I'm a parent one, and I wonder sometimes.

0:32:24.520 --> 0:32:27.920
<v Speaker 2>Yeah, I mean, it's got to be so preposterously hard

0:32:27.920 --> 0:32:30.920
<v Speaker 2>to raise a kid these days compared to thirty, forty

0:32:31.040 --> 0:32:31.880
<v Speaker 2>fifty years ago.

0:32:33.280 --> 0:32:35.080
<v Speaker 3>Yeah, I mean there's more raising of a kid, if

0:32:35.080 --> 0:32:37.960
<v Speaker 3>that's what you mean, like more active parenting.

0:32:38.200 --> 0:32:39.880
<v Speaker 2>Yeah, oh definitely, for sure.

0:32:41.000 --> 0:32:42.680
<v Speaker 1>What I think is weird and you know, I'm getting

0:32:42.680 --> 0:32:45.480
<v Speaker 1>a little off track, but gen X was like we

0:32:45.480 --> 0:32:47.800
<v Speaker 1>were wild in the streets and our parents ignored us,

0:32:47.960 --> 0:32:51.880
<v Speaker 1>but we were the first helicopter parents. Yes, g not

0:32:51.960 --> 0:32:54.520
<v Speaker 1>of course, but that was kind of where it came from.

0:32:54.280 --> 0:32:57.719
<v Speaker 2>Right, gen z has turned out to be really weird

0:32:57.800 --> 0:33:02.320
<v Speaker 2>and really weird as far as that goes compared to

0:33:02.600 --> 0:33:06.400
<v Speaker 2>how we were raised and then how we're raising kids,

0:33:06.920 --> 0:33:09.640
<v Speaker 2>our own kids. It's it is very surprising. It's a

0:33:09.680 --> 0:33:15.240
<v Speaker 2>surprising turn of events if you ask me. Yeah, yeah,

0:33:15.280 --> 0:33:17.800
<v Speaker 2>I guess that stranger danger finally got through to us,

0:33:17.840 --> 0:33:19.280
<v Speaker 2>but not until we were like forty.

0:33:21.200 --> 0:33:26.760
<v Speaker 1>So this generation thing is, like we said, mainly made up.

0:33:26.800 --> 0:33:30.160
<v Speaker 1>I mean, the term generation obviously comes from a biology

0:33:30.200 --> 0:33:32.600
<v Speaker 1>and like when a parent has a kid, that offspring

0:33:32.680 --> 0:33:37.200
<v Speaker 1>is the next generation. But as far as like generations goes,

0:33:37.320 --> 0:33:40.720
<v Speaker 1>as we're talking about him, there was a sociologist I

0:33:40.760 --> 0:33:42.280
<v Speaker 1>think kind of the first guy to write about this.

0:33:42.400 --> 0:33:45.840
<v Speaker 1>His name was Carl Mannheim, and he wrote an essay

0:33:45.840 --> 0:33:49.360
<v Speaker 1>in the nineteen twenties called The Problem of Generations, and

0:33:49.520 --> 0:33:51.560
<v Speaker 1>he was just sort of trying to look at like

0:33:52.520 --> 0:33:55.000
<v Speaker 1>how do groups of cohorts or groups of people change

0:33:55.080 --> 0:33:55.680
<v Speaker 1>over time?

0:33:56.360 --> 0:33:57.640
<v Speaker 3>And that's where.

0:33:57.400 --> 0:34:00.160
<v Speaker 1>He and you know, he was in his book, and

0:34:00.360 --> 0:34:03.080
<v Speaker 1>you know, I think generally when people talk about this stuff.

0:34:03.120 --> 0:34:06.720
<v Speaker 1>They're talking a little less about like back then, the

0:34:06.760 --> 0:34:09.759
<v Speaker 1>factory workers and farmers and a little more like intellectuals

0:34:09.800 --> 0:34:10.760
<v Speaker 1>and writers and artists.

0:34:10.880 --> 0:34:14.360
<v Speaker 2>Yeah, one hundred percent. Manheim was like, people who aren't

0:34:14.400 --> 0:34:18.000
<v Speaker 2>like intellectual or artistic, they're probably not changing that much

0:34:18.040 --> 0:34:21.080
<v Speaker 2>as a group over time, but tastes in art and

0:34:21.160 --> 0:34:27.040
<v Speaker 2>culture change, you know, pretty distinctly over relatively short periods, decade,

0:34:27.120 --> 0:34:30.239
<v Speaker 2>two decades, that kind of thing. He's like, why, And

0:34:30.360 --> 0:34:32.560
<v Speaker 2>I mean, I'm sure other people have noticed this too,

0:34:32.600 --> 0:34:34.880
<v Speaker 2>but Manheim was the first to stop and try to

0:34:34.880 --> 0:34:37.520
<v Speaker 2>figure out what was going on. And what he came

0:34:37.600 --> 0:34:41.920
<v Speaker 2>up with was essentially what most the average person believes

0:34:42.040 --> 0:34:45.520
<v Speaker 2>generations come from today, average person on the street who

0:34:45.520 --> 0:34:48.120
<v Speaker 2>thinks about this kind of stuff, and that is called

0:34:48.160 --> 0:34:53.480
<v Speaker 2>the imprint hypothesis, and it essentially says that some event,

0:34:54.120 --> 0:35:00.319
<v Speaker 2>some process, something big of historic proportions that happened during

0:35:00.400 --> 0:35:04.680
<v Speaker 2>your formative years as a kid, made an impression on you,

0:35:04.920 --> 0:35:09.359
<v Speaker 2>imprinted on you and made you kind of who you are,

0:35:09.640 --> 0:35:12.160
<v Speaker 2>gave you your outlook on life. And because there was

0:35:12.200 --> 0:35:15.560
<v Speaker 2>a whole other cohort of kids your same age, the

0:35:15.600 --> 0:35:18.120
<v Speaker 2>same thing happened to them and that's why people within

0:35:18.200 --> 0:35:20.920
<v Speaker 2>a generation resemble one another in a lot of ways,

0:35:21.040 --> 0:35:24.040
<v Speaker 2>especially with trends and values and outlooks and stuff.

0:35:24.600 --> 0:35:26.880
<v Speaker 1>Yeah, and we talked about all these as we've gone along,

0:35:26.960 --> 0:35:30.479
<v Speaker 1>you know, the depression, COVID nine to eleven, all these things,

0:35:30.560 --> 0:35:34.800
<v Speaker 1>those are generation shaping events, according to him, being imprinted

0:35:34.800 --> 0:35:35.160
<v Speaker 1>with those.

0:35:35.320 --> 0:35:35.520
<v Speaker 2>Yep.

0:35:36.160 --> 0:35:39.279
<v Speaker 1>There are other sociologists that say, you know, it's not

0:35:39.560 --> 0:35:41.040
<v Speaker 1>really outside.

0:35:40.680 --> 0:35:42.320
<v Speaker 3>Events that's causing this stuff.

0:35:42.680 --> 0:35:46.600
<v Speaker 1>It just sort of organically happens when groups of young

0:35:46.600 --> 0:35:49.040
<v Speaker 1>people are all just hanging out and growing up together.

0:35:49.400 --> 0:35:52.359
<v Speaker 2>Yeah, so it's a chicken or the egg situation, like

0:35:52.440 --> 0:35:57.040
<v Speaker 2>does society change because new people grow up and like

0:35:57.160 --> 0:36:00.960
<v Speaker 2>just change society because there's new people, new ways of thinking.

0:36:01.440 --> 0:36:05.640
<v Speaker 2>Or do people change because society changes, like eg through

0:36:05.760 --> 0:36:08.400
<v Speaker 2>COVID or the Challenger disaster or something like that, or

0:36:08.440 --> 0:36:10.760
<v Speaker 2>the fall of the Berlin Wall that has these huge

0:36:11.120 --> 0:36:15.000
<v Speaker 2>imprints on people. And there's actually a guy named Morris

0:36:15.120 --> 0:36:22.240
<v Speaker 2>Massey who basically combine the two. He said, that's values

0:36:22.320 --> 0:36:25.239
<v Speaker 2>that separate the generations. That that's really what it is,

0:36:25.480 --> 0:36:27.880
<v Speaker 2>and that the reasons that the values are different among

0:36:28.000 --> 0:36:32.279
<v Speaker 2>generations is because of that imprinting process. Happens to hit

0:36:32.680 --> 0:36:36.400
<v Speaker 2>at a time when you are in a formative I

0:36:36.400 --> 0:36:39.319
<v Speaker 2>guess a formative place where you're figuring out what your

0:36:39.400 --> 0:36:43.400
<v Speaker 2>values are, and when that historic thing happens that helps

0:36:43.440 --> 0:36:46.640
<v Speaker 2>shape your values. That same historic thing isn't going to

0:36:46.680 --> 0:36:49.200
<v Speaker 2>have the same effect on older people because their values

0:36:49.239 --> 0:36:51.920
<v Speaker 2>have already been shaped, but it will on that one generation.

0:36:52.480 --> 0:36:55.399
<v Speaker 2>So that's essentially what his jam was. He was kind

0:36:55.440 --> 0:36:57.600
<v Speaker 2>of merging everything for sure.

0:36:58.480 --> 0:37:01.240
<v Speaker 1>You know, we promised talk of average because that's in marketing,

0:37:01.320 --> 0:37:03.600
<v Speaker 1>that's where a lot of this comes from. And it

0:37:03.640 --> 0:37:06.120
<v Speaker 1>does because no one really talked about this stuff until

0:37:06.120 --> 0:37:10.880
<v Speaker 1>the nineteen seventies when baby boomers were getting into their twenties.

0:37:11.600 --> 0:37:14.080
<v Speaker 3>And you know, if you know anything about just.

0:37:16.360 --> 0:37:20.040
<v Speaker 1>Marketing and selling things to people, that demographic of you know,

0:37:20.040 --> 0:37:21.880
<v Speaker 1>eighteen to twenty four is what they always say. But

0:37:22.360 --> 0:37:24.080
<v Speaker 1>you know, basically, people are in their twenties is a

0:37:24.080 --> 0:37:26.440
<v Speaker 1>big That's when you have money to spend, maybe for

0:37:26.480 --> 0:37:29.080
<v Speaker 1>the first time, if you're you know, out from under

0:37:29.160 --> 0:37:31.120
<v Speaker 1>the thumb of your family and your parents, and you've

0:37:31.160 --> 0:37:32.880
<v Speaker 1>gotten your first job maybe or at least in the

0:37:32.880 --> 0:37:36.239
<v Speaker 1>old days, you probably did, and so they want to

0:37:36.280 --> 0:37:38.400
<v Speaker 1>sell to people They always have. They still do that

0:37:38.480 --> 0:37:41.040
<v Speaker 1>are in their twenties, and those are also the people

0:37:41.080 --> 0:37:45.040
<v Speaker 1>that are shaping the taste of generations and influencing people

0:37:45.080 --> 0:37:46.560
<v Speaker 1>around them and age.

0:37:47.080 --> 0:37:48.160
<v Speaker 3>And when the baby.

0:37:47.880 --> 0:37:50.600
<v Speaker 1>Boomers were coming into their twenties and the nineteen seventies,

0:37:51.120 --> 0:37:54.560
<v Speaker 1>companies went wild and they started doing all this sort

0:37:54.600 --> 0:37:59.000
<v Speaker 1>of market generational market research that is a very big deal.

0:37:59.120 --> 0:38:00.839
<v Speaker 1>I know this is an older stat but in twenty

0:38:00.920 --> 0:38:04.360
<v Speaker 1>fifteen they found out that American companies alone spent seventy

0:38:04.400 --> 0:38:07.360
<v Speaker 1>million dollars just on generational consulting.

0:38:07.680 --> 0:38:11.880
<v Speaker 2>Yeah, those people that essentially who've made up generations or

0:38:11.960 --> 0:38:16.320
<v Speaker 2>say that it happens every fifteen years or something like that. Yeah,

0:38:16.360 --> 0:38:18.279
<v Speaker 2>so yeah, you want to take a break and come

0:38:18.280 --> 0:38:19.960
<v Speaker 2>back and talk about some criticisms of this.

0:38:20.680 --> 0:38:24.680
<v Speaker 3>Yeah, let's do it. That is Josh, I'm Chuck.

0:38:34.920 --> 0:38:44.759
<v Speaker 4>You came along and it was like, yeah, well we

0:38:44.760 --> 0:38:45.560
<v Speaker 4>were work pals.

0:38:45.960 --> 0:38:48.680
<v Speaker 1>All right, we're back talking more about generations and we're

0:38:48.680 --> 0:38:51.480
<v Speaker 1>going to talk about some criticisms. In a second, we

0:38:51.480 --> 0:38:53.400
<v Speaker 1>should say that, you know, obviously the media plays a

0:38:53.440 --> 0:38:54.920
<v Speaker 1>part in all this. It's not all just like a

0:38:54.960 --> 0:38:59.160
<v Speaker 1>marketing scam. But when the media picks up on these

0:38:59.239 --> 0:39:01.879
<v Speaker 1>names especially, and you know, all of a sudden, there's

0:39:01.920 --> 0:39:05.879
<v Speaker 1>people writing books and technically that's selling something, but that's

0:39:05.960 --> 0:39:09.680
<v Speaker 1>that's producing a you know, your take, Like everyone's got

0:39:09.680 --> 0:39:11.319
<v Speaker 1>their take on this stuff. So there's gonna be plenty

0:39:11.360 --> 0:39:14.080
<v Speaker 1>of people writing books about all these generations, right, But

0:39:14.200 --> 0:39:16.440
<v Speaker 1>the whole idea is like, is this even.

0:39:16.200 --> 0:39:17.439
<v Speaker 3>A real thing at all?

0:39:18.080 --> 0:39:22.640
<v Speaker 1>And sociologists look at three different effects that influence how

0:39:22.719 --> 0:39:25.280
<v Speaker 1>people think and behave, and they're the life cycle effects,

0:39:25.719 --> 0:39:27.960
<v Speaker 1>the period effects, and the cohort effects.

0:39:28.760 --> 0:39:31.120
<v Speaker 2>Yeah, the life cycle effects makes the most sense to me,

0:39:31.200 --> 0:39:35.120
<v Speaker 2>and that you are likely to essentially not change your

0:39:35.160 --> 0:39:38.040
<v Speaker 2>personality but change your outlook, your values, that kind of

0:39:38.040 --> 0:39:41.920
<v Speaker 2>thing as you age, and so entire cohorts of people

0:39:42.000 --> 0:39:44.640
<v Speaker 2>age generally the same, so they're all going through the

0:39:44.719 --> 0:39:48.359
<v Speaker 2>same life stages at roughly the same time, so they

0:39:48.800 --> 0:39:52.799
<v Speaker 2>like the baby boomers are a really pronounced example of this.

0:39:53.520 --> 0:39:56.240
<v Speaker 2>When you're younger, you're more rebellious, you question the system,

0:39:56.320 --> 0:40:00.319
<v Speaker 2>you want to change things, hence the sixties hippies. As

0:40:00.360 --> 0:40:03.120
<v Speaker 2>you get a little older, you become much more materialistic,

0:40:03.239 --> 0:40:07.360
<v Speaker 2>you become say, more grounded, you abandon your earlier idealism.

0:40:07.440 --> 0:40:09.600
<v Speaker 2>In a lot of cases, the yuppies of the eighties,

0:40:09.880 --> 0:40:11.920
<v Speaker 2>and then as you get older and kind of get

0:40:11.960 --> 0:40:14.120
<v Speaker 2>put out to pasture, one of the ways that you

0:40:14.160 --> 0:40:17.400
<v Speaker 2>can make yourself more relevant is to become politically active.

0:40:18.040 --> 0:40:22.320
<v Speaker 2>Hence the older current today baby boomers. So like this,

0:40:22.600 --> 0:40:27.160
<v Speaker 2>this whole idea is that we confuse that for generational effects,

0:40:27.200 --> 0:40:30.240
<v Speaker 2>that people are actually just going through life stages together.

0:40:29.960 --> 0:40:34.520
<v Speaker 1>On mass yeah exactly, or that you know, millennials were like,

0:40:34.560 --> 0:40:37.440
<v Speaker 1>now we're not having babies, and we're moving to the suburbs,

0:40:37.440 --> 0:40:39.840
<v Speaker 1>we're living in the city, and we're staying single or

0:40:39.880 --> 0:40:41.640
<v Speaker 1>at least getting married and shunning kids.

0:40:41.719 --> 0:40:43.120
<v Speaker 3>And while plenty of them did.

0:40:42.920 --> 0:40:46.040
<v Speaker 1>And still do as they got a little bit older,

0:40:46.040 --> 0:40:48.040
<v Speaker 1>and this is the life cycle effect, a lot of

0:40:48.080 --> 0:40:50.200
<v Speaker 1>them did get those kids and families, and a lot

0:40:50.239 --> 0:40:52.800
<v Speaker 1>of them did get the house in the suburbs.

0:40:52.880 --> 0:40:56.000
<v Speaker 3>And it's just, you know, it's an age effect thing.

0:40:56.320 --> 0:41:01.040
<v Speaker 2>Right, the same thing with period effects. It's basically saying, no,

0:41:01.080 --> 0:41:04.200
<v Speaker 2>there's no such thing as generations where we confuse the

0:41:04.320 --> 0:41:09.799
<v Speaker 2>generational effects or differences for actual period effects. And what

0:41:09.840 --> 0:41:13.560
<v Speaker 2>that is is that those same historic events happen, but

0:41:13.640 --> 0:41:17.880
<v Speaker 2>they impact like everybody. We just happened to focus on

0:41:17.960 --> 0:41:20.360
<v Speaker 2>the group that it tends to impact the most, the

0:41:20.400 --> 0:41:23.360
<v Speaker 2>younger generation, because again, they're going through a formative time.

0:41:23.800 --> 0:41:28.600
<v Speaker 2>So COVID affected everybody in all sorts of very deep ways. Right,

0:41:30.160 --> 0:41:33.320
<v Speaker 2>It affected like kids. People were preoccupied with kids because

0:41:33.440 --> 0:41:35.960
<v Speaker 2>those kids, like basically had a whole year of very

0:41:36.000 --> 0:41:39.000
<v Speaker 2>important schooling that they didn't get and that was a

0:41:39.120 --> 0:41:43.280
<v Speaker 2>huge focus of society, and so that kind of became

0:41:43.600 --> 0:41:47.280
<v Speaker 2>looked at, focused on, and kind of that was haung

0:41:47.360 --> 0:41:50.840
<v Speaker 2>on that generation, whereas really everybody got affected by COVID

0:41:50.840 --> 0:41:52.080
<v Speaker 2>in a bunch of different ways.

0:41:52.440 --> 0:41:55.000
<v Speaker 3>Yeah, for sure. And the last one cohort effects.

0:41:55.040 --> 0:41:57.319
<v Speaker 1>I don't really see the difference and why this is

0:41:57.360 --> 0:41:59.600
<v Speaker 1>even broken out between. It sounds just sort of like

0:41:59.800 --> 0:42:01.560
<v Speaker 1>the other two combined in a way.

0:42:01.640 --> 0:42:04.600
<v Speaker 2>That's exactly right. That was that Morris mass you thing basically,

0:42:04.680 --> 0:42:06.680
<v Speaker 2>and this is what we think of as generational effects,

0:42:06.800 --> 0:42:11.360
<v Speaker 2>combination of life cycle and period effects producing groups where

0:42:11.840 --> 0:42:14.640
<v Speaker 2>you are different from people who are older than you

0:42:14.680 --> 0:42:17.440
<v Speaker 2>and different from people who are younger than you. Yeah,

0:42:17.480 --> 0:42:21.880
<v Speaker 2>that's generational differences or generational effects. That's what people are saying, Like,

0:42:21.960 --> 0:42:25.760
<v Speaker 2>that's no life cycle effects. Sure, period effects sure, cohort effects,

0:42:25.880 --> 0:42:27.279
<v Speaker 2>we don't really think so.

0:42:28.040 --> 0:42:28.840
<v Speaker 3>Yeah, exactly.

0:42:29.400 --> 0:42:31.520
<v Speaker 1>As far as criticisms go, you know, we've lobbed a

0:42:31.520 --> 0:42:34.319
<v Speaker 1>few out there as far as what generally people think,

0:42:34.640 --> 0:42:37.440
<v Speaker 1>how they think critically about dividing people up like this.

0:42:37.640 --> 0:42:41.120
<v Speaker 1>But one big problem is that you sort of touched

0:42:41.120 --> 0:42:44.640
<v Speaker 1>on it earlier that these are really broad generalizations, but

0:42:44.800 --> 0:42:48.400
<v Speaker 1>it's from small sample sizes. So the media has a

0:42:48.400 --> 0:42:51.040
<v Speaker 1>lot to do with this how this plays out. And

0:42:51.120 --> 0:42:53.879
<v Speaker 1>Dave makes a great point. If you're you know, when

0:42:53.920 --> 0:42:56.759
<v Speaker 1>you talk about the nineteen sixties, like the first thing

0:42:56.800 --> 0:42:58.759
<v Speaker 1>that comes to your mind is like woodstock and the

0:42:58.840 --> 0:43:02.080
<v Speaker 1>hippies and sticking a daisy in the barrel of a rifle,

0:43:02.920 --> 0:43:06.040
<v Speaker 1>And there were very few people like that if you

0:43:06.080 --> 0:43:09.160
<v Speaker 1>look at like percentages and you base it on things

0:43:09.160 --> 0:43:12.480
<v Speaker 1>like drug use and premarital sex and feelings like that,

0:43:12.560 --> 0:43:17.640
<v Speaker 1>Like apparently almost ninety percent of Americans twenty somethings did

0:43:17.640 --> 0:43:20.279
<v Speaker 1>not smoke pot in nineteen sixty nine, And if you

0:43:20.320 --> 0:43:23.600
<v Speaker 1>look at movies and TV and the media, you think, like,

0:43:23.800 --> 0:43:25.200
<v Speaker 1>kind of that was what everyone was doing.

0:43:25.280 --> 0:43:28.000
<v Speaker 2>Yeah, like one hundred and twelve percent of right twenty

0:43:28.040 --> 0:43:30.919
<v Speaker 2>some things in nineteen sixty nine exactly. And that's the thing,

0:43:31.040 --> 0:43:34.080
<v Speaker 2>Like the media highlights the most extreme segment of the

0:43:34.120 --> 0:43:37.880
<v Speaker 2>group of people, and that still happens today. The loudest

0:43:37.920 --> 0:43:39.840
<v Speaker 2>people get the most attention, essentially.

0:43:40.560 --> 0:43:41.239
<v Speaker 3>Yeah, for sure.

0:43:41.640 --> 0:43:46.160
<v Speaker 1>Another big criticism is the when you and you touched

0:43:46.160 --> 0:43:48.400
<v Speaker 1>on this a little bit too, Like when you group

0:43:48.440 --> 0:43:51.600
<v Speaker 1>people up in these huge cohorts and say everyone's kind

0:43:51.600 --> 0:43:56.080
<v Speaker 1>of like this, you're really really ignoring everything within that

0:43:56.560 --> 0:44:00.360
<v Speaker 1>group of people, like all the little differences like oh,

0:44:00.480 --> 0:44:05.359
<v Speaker 1>race and class and income and privilege and stuff like that.

0:44:05.600 --> 0:44:07.640
<v Speaker 1>And you really nailed it when you said, like when

0:44:07.680 --> 0:44:11.080
<v Speaker 1>people talk about generations in broad terms like this, they're

0:44:11.160 --> 0:44:14.200
<v Speaker 1>kind of talking because it's a marketing thing about like,

0:44:14.320 --> 0:44:18.080
<v Speaker 1>you know, middle to upper class white America in a

0:44:18.080 --> 0:44:18.760
<v Speaker 1>lot of cases.

0:44:19.080 --> 0:44:24.440
<v Speaker 2>Yeah, it ignores intersectionality essentially, which ironically is something that

0:44:24.520 --> 0:44:28.000
<v Speaker 2>people say that gen Z is preoccupied with.

0:44:29.280 --> 0:44:33.320
<v Speaker 3>Yeah, although you know, there's I totally believe this is

0:44:33.360 --> 0:44:33.640
<v Speaker 3>a thing.

0:44:33.680 --> 0:44:35.800
<v Speaker 1>But I remember when I saw the movie Crooklynd, Spike

0:44:35.840 --> 0:44:38.600
<v Speaker 1>Lee's great movie about his life growing up in the

0:44:38.640 --> 0:44:42.000
<v Speaker 1>seventies in Brooklyn, New York. I remember watching that movie

0:44:42.000 --> 0:44:44.560
<v Speaker 1>and being like, oh my god, that was my life

0:44:44.600 --> 0:44:48.080
<v Speaker 1>growing up in suburban Atlanta in the nineteen seventies as

0:44:48.120 --> 0:44:50.279
<v Speaker 1>a white kid, like, we're all the same.

0:44:50.719 --> 0:44:54.680
<v Speaker 2>Okay, right, right, So there were similarities, he also had

0:44:55.000 --> 0:44:57.520
<v Speaker 2>much He faced a lot of differences that you didn't

0:44:57.520 --> 0:44:59.440
<v Speaker 2>face too, I'm sure, and vice versa. You guys have,

0:45:00.560 --> 0:45:04.239
<v Speaker 2>for sure, But that's more of like a society was

0:45:04.280 --> 0:45:07.280
<v Speaker 2>like that at that time. That's what parents in general

0:45:07.320 --> 0:45:09.520
<v Speaker 2>were like, Okay, this is cool. It's what we're doing.

0:45:09.680 --> 0:45:12.400
<v Speaker 2>There's let's just have latchkey kids. That's what we have

0:45:12.480 --> 0:45:14.200
<v Speaker 2>to do because both parents are working now and we're

0:45:14.200 --> 0:45:17.480
<v Speaker 2>still figuring it out. That's what society was doing. The

0:45:17.600 --> 0:45:22.360
<v Speaker 2>question is did that have an impression on this whole

0:45:22.400 --> 0:45:25.600
<v Speaker 2>group of kids the same way to make them unique

0:45:25.680 --> 0:45:28.480
<v Speaker 2>in that way? That's what generations are saying.

0:45:28.800 --> 0:45:29.560
<v Speaker 3>Yeah, for sure.

0:45:30.160 --> 0:45:31.840
<v Speaker 1>And you know, one of the other criticisms you were

0:45:31.840 --> 0:45:35.600
<v Speaker 1>talking about earlier is when you've given people permission to

0:45:35.640 --> 0:45:38.239
<v Speaker 1>sort of drag and dunk on a whole generation for

0:45:38.320 --> 0:45:41.520
<v Speaker 1>being like on your phone too long or addicted to

0:45:41.560 --> 0:45:44.520
<v Speaker 1>your screens or this or that or snowflakes. If you

0:45:44.600 --> 0:45:46.799
<v Speaker 1>dig down and look at actual statistics for some of

0:45:46.800 --> 0:45:49.759
<v Speaker 1>this stuff, they found out and this doesn't surprise me

0:45:49.760 --> 0:45:52.280
<v Speaker 1>at all. I've talked about the fact that baby boomers

0:45:52.280 --> 0:45:54.680
<v Speaker 1>are on their phone, at least in my life, more

0:45:54.680 --> 0:45:57.680
<v Speaker 1>than anyone I know. Sure, people sixty five and over

0:45:57.719 --> 0:46:00.480
<v Speaker 1>average ten hours of screen time a day compared to

0:46:00.520 --> 0:46:02.880
<v Speaker 1>seven hours a day for eighteen to thirty four year olds.

0:46:03.600 --> 0:46:05.800
<v Speaker 3>And that is not just on your phone.

0:46:05.800 --> 0:46:08.040
<v Speaker 1>That's also due, you know, somewhat to the fact that

0:46:08.440 --> 0:46:12.200
<v Speaker 1>when you know, very sadly, when some people retire, they

0:46:12.280 --> 0:46:14.920
<v Speaker 1>like start watching TV during the day, which is the

0:46:15.000 --> 0:46:16.839
<v Speaker 1>death knell if you ask me, it is.

0:46:17.040 --> 0:46:19.600
<v Speaker 2>You want to not watch TV during the day and

0:46:19.640 --> 0:46:20.879
<v Speaker 2>not watching in bed at night?

0:46:22.000 --> 0:46:24.520
<v Speaker 3>Yeah, well I love watching TV in bed.

0:46:24.880 --> 0:46:27.840
<v Speaker 2>I do too, But in hotels, oh.

0:46:27.719 --> 0:46:29.600
<v Speaker 3>I love it. Mans nothing better than watching a movie

0:46:29.640 --> 0:46:30.000
<v Speaker 3>in bed.

0:46:30.080 --> 0:46:32.200
<v Speaker 2>What do you, Oh, you watch movies in bed?

0:46:32.440 --> 0:46:34.160
<v Speaker 3>You don't watch whatever?

0:46:34.320 --> 0:46:37.440
<v Speaker 2>You don't watch Jimmy Fallon, No.

0:46:37.239 --> 0:46:39.160
<v Speaker 1>No, no, I don't watch any I mean, I love

0:46:39.239 --> 0:46:42.080
<v Speaker 1>Jimmy Fallon, but I haven't watched late night talk shows

0:46:42.080 --> 0:46:43.280
<v Speaker 1>since Conan left.

0:46:43.800 --> 0:46:47.239
<v Speaker 2>Well that's a pretty good reason to stop. Actually, yeah,

0:46:47.360 --> 0:46:51.359
<v Speaker 2>I think so, Chuck, you got anything else? Because I'm

0:46:51.400 --> 0:46:53.160
<v Speaker 2>hoping you say no. I feel like this is a

0:46:53.239 --> 0:46:55.040
<v Speaker 2>nice little package that we put together.

0:46:56.160 --> 0:46:58.399
<v Speaker 3>Uh no, and that means long stuff is out.

0:46:59.320 --> 0:46:59.719
<v Speaker 2>That's right.

0:46:59.760 --> 0:47:01.319
<v Speaker 3>Oh hea, no, no, no, sorry, how do we end

0:47:01.320 --> 0:47:01.600
<v Speaker 3>this thing?

0:47:01.719 --> 0:47:04.000
<v Speaker 2>We say it's time for listener mail.

0:47:06.520 --> 0:47:06.920
<v Speaker 3>That's right.

0:47:07.000 --> 0:47:10.640
<v Speaker 1>But instead of listener mail, we are going to reiterate

0:47:10.760 --> 0:47:17.360
<v Speaker 1>that we are performing I believe tomorrow in Madison, Wisconsin.

0:47:17.360 --> 0:47:17.879
<v Speaker 3>Isn't that right?

0:47:18.200 --> 0:47:20.160
<v Speaker 2>Yeah, we're going to be there April sixteenth. So if

0:47:20.200 --> 0:47:22.520
<v Speaker 2>this comes out April fifteenth, you're right on the money.

0:47:23.080 --> 0:47:24.719
<v Speaker 1>Now it's coming out on the fourteenth, so in two

0:47:24.800 --> 0:47:26.000
<v Speaker 1>days we'll be in Madison.

0:47:26.719 --> 0:47:29.960
<v Speaker 2>Either way, if you're in the Madison area, come see us,

0:47:30.120 --> 0:47:33.879
<v Speaker 2>or in Chicago, come see us Akron. I think it's

0:47:33.960 --> 0:47:36.960
<v Speaker 2>like too late because we basically have sold out Akron.

0:47:37.600 --> 0:47:40.720
<v Speaker 1>Yeah, I gotta say Akron strong. That means a lot

0:47:40.880 --> 0:47:43.279
<v Speaker 1>that Akron is one of our best selling cities on

0:47:43.280 --> 0:47:45.879
<v Speaker 1>this tour. So we're looking at you Madison, We're looking

0:47:45.880 --> 0:47:48.640
<v Speaker 1>at Chicago coming out and see us. No, we're at

0:47:48.640 --> 0:47:51.120
<v Speaker 1>the Auditorium Theater in Chicago. Where are we in Madison?

0:47:52.160 --> 0:47:54.560
<v Speaker 2>The Orphium the Orphum, so.

0:47:54.560 --> 0:47:56.439
<v Speaker 1>Two great theaters. We're going to have a good time.

0:47:56.800 --> 0:47:59.040
<v Speaker 1>It's a fun topic. Get to do some audience Q

0:47:59.160 --> 0:48:01.360
<v Speaker 1>and A gonna share some laughs. You get to be

0:48:01.400 --> 0:48:03.880
<v Speaker 1>in a big room with a bunch of cool, like minded,

0:48:04.000 --> 0:48:04.600
<v Speaker 1>smart people.

0:48:04.680 --> 0:48:08.920
<v Speaker 2>Yes, we're reasonably sure that you will like having gone.

0:48:09.520 --> 0:48:09.880
<v Speaker 3>That's right.

0:48:09.920 --> 0:48:11.520
<v Speaker 1>And I think early showtimes. I think these are both

0:48:11.760 --> 0:48:15.280
<v Speaker 1>seven o'clock ers, so yay, like responsible.

0:48:15.400 --> 0:48:17.600
<v Speaker 3>Aging gen xers. Yeah, we want to get everybody home

0:48:17.640 --> 0:48:18.279
<v Speaker 3>in a decent hour.

0:48:18.400 --> 0:48:21.120
<v Speaker 2>Yes, we do, before your babysitter can even get in

0:48:21.160 --> 0:48:24.480
<v Speaker 2>the frage. You're going to be home, that's right. Great, Well,

0:48:24.520 --> 0:48:27.120
<v Speaker 2>if you want more info or tickets to come see us,

0:48:27.160 --> 0:48:29.080
<v Speaker 2>we'd love it if you did. You can go to

0:48:29.120 --> 0:48:31.680
<v Speaker 2>stuff youshould Know dot com and click on the tour

0:48:31.760 --> 0:48:34.000
<v Speaker 2>button and that will bring up all the info you

0:48:34.080 --> 0:48:36.800
<v Speaker 2>need and you can buy tickets through there, like I said,

0:48:37.360 --> 0:48:39.600
<v Speaker 2>and I guess. In the meantime, you can also send

0:48:39.680 --> 0:48:42.799
<v Speaker 2>us email send it off the stuff podcast at iHeartRadio

0:48:42.880 --> 0:48:46.399
<v Speaker 2>dot com.

0:48:46.560 --> 0:48:48.839
<v Speaker 3>Stuff you Should Know is a production of iHeartRadio.

0:48:49.360 --> 0:48:52.520
<v Speaker 1>For more podcasts my heart Radio, visit the iHeartRadio app,

0:48:52.719 --> 0:48:55.640
<v Speaker 1>Apple Podcasts, or wherever you listen to your favorite shows.