Speaker 1: Calm Down with Aaron and Carissa is a production of
Speaker 1: I Heart Radio. I also wanted to be like, it's
Speaker 1: the hottest dude, looks like it's my favorite Cameron, but
Speaker 1: actually that's not true because Sweetest Things that side top
Speaker 1: was amazing. Hi guys, welcome to the Calm Down Podcast.
Speaker 1: I wanted so bad to have those freaking sit back
Speaker 1: in the rad So good you guys. You'll never believe
Speaker 1: who is on the Calm Down Podcast today. We will
Speaker 1: not calm down. Aaron's putting on lipstip. She's getting ready.
Speaker 1: Katherine Power and Cameron Diaz co founders of Aveline, an
Speaker 1: incredible clean wine, all organic company that they started. Katherine
Speaker 1: is an entrepreneur that is a co founder of who
Speaker 1: would Where? Um? She's also Katherine. If you end up
Speaker 1: listening to this and you want to run where let
Speaker 1: me know right. And Cameron, who, as we all know
Speaker 1: and have loved in any woman um that has a
Speaker 1: bunch of girlfriends and seen the sweetest thing? You know,
Speaker 1: we have questions. So we are so excited about this podcast.
Speaker 1: I need to know if she watches the holiday It's
Speaker 1: that time of year, it's on every channel, and I
Speaker 1: need to know, is you law a good kisser? What
Speaker 1: is happening? Oh? Yeah, he was so hot in that
Speaker 1: movie hot. I want to already drinking their wine. Yeah, no,
Speaker 1: I've been drinking it for the last hour. I want
Speaker 1: to do a quick fan girl of Cameron. I she
Speaker 1: obviously resonates with you and I because we are the
Speaker 1: sporty spice girls of the world. Like she always the
Speaker 1: dancing in the andes um you know, the Brett Farve
Speaker 1: moment in something about Mary. She just you know, she's surfing,
Speaker 1: she's hot, she can play volleyball, she was a model.
Speaker 1: I just I always loved her because I felt like,
Speaker 1: you know, you see Hollywood, you see girls out there.
Speaker 1: She was the one. I kind of was like, I
Speaker 1: want to be her, Like funny, I felt like back
Speaker 1: in the day, she was the girl all the boys
Speaker 1: wanting to date. She was something about Mary. She is
Speaker 1: something about Mary. It's the hot, sporty girl. But it's
Speaker 1: like beauty a girl's girl did not bees and you
Speaker 1: just want to be friends with her. I'm very jealous
Speaker 1: of the fact that she has obviously taken a step
Speaker 1: out of Hollywood in the limelight to pursue other things
Speaker 1: like aveline and focus on her family. But I always
Speaker 1: wanted to interview her. It was at my time at Extra.
Speaker 1: I was hopeful that there was, you know, a movie
Speaker 1: that she was going to do so I could sit
Speaker 1: down with her. But I never got the chance. But
Speaker 1: today's the day, guys, you're gonna have to get me
Speaker 1: to calm down because Cameron is my like, she's right
Speaker 1: up there with my Jennifer Lawrence girl crush and so
Speaker 1: you love Jennifer Lawrence. I will tell you and full disclosure, guys,
Speaker 1: we already did the interview, but Aaron I will well,
Speaker 1: sorry we did, but I will now look like the
Speaker 1: real asshole. I've just been acting like it's all coming
Speaker 1: up fine. We asked her about the holiday we did
Speaker 1: and and stay tuned for that. But one thing I
Speaker 1: will never tell her because she's been very quiet about it,
Speaker 1: but it was kind of our Remember, like everything else,
Speaker 1: I'm in a hotel room and I read that she
Speaker 1: had finally announced that she and Benji had a baby.
Speaker 1: However they may have had it, but I just remember
Speaker 1: that was the day I called my husband and I said, Okay,
Speaker 1: we need to get serious about this. This is a
Speaker 1: woman that has been. I don't think she was very open,
Speaker 1: but I kind of always I think everybody kind of knew,
Speaker 1: you know. I don't know if it was struggles or whatever,
Speaker 1: but she wrote something when they announced it, not only
Speaker 1: please respect our privacy, but something about the joy it brought.
Speaker 1: And I remember like calling Jarrett and saying, I love
Speaker 1: Cameron Diaz, like we need to get serious about this
Speaker 1: and the steps that we're taking. So I would never
Speaker 1: share that with her, but I feel like that was
Speaker 1: just something that really really, you know, hit me, and
Speaker 1: I was like, all right, we gotta move here. Pal.
Speaker 1: She probably would have. I mean, I know, and you're
Speaker 1: being respectful of all of that, but if I was her,
Speaker 1: I'd want to hear that my decisions had impacted someone
Speaker 1: like you or at least made it and you know,
Speaker 1: left an impression to help motivate me to get to
Speaker 1: lack And yeah, yeah, well, because I think the part
Speaker 1: that really like struck me is like she worked forever, right,
Speaker 1: and that kind of reminds me of you and I
Speaker 1: she was just like I feel like it was a
Speaker 1: Cameron Diaz kind of situation coming out all the time,
Speaker 1: and she was everywhere, and she's been very vocal lately
Speaker 1: about taking a step back, taking care of herself, taking
Speaker 1: care of her family, doing other you know, going down
Speaker 1: other roads and seeing what she can create like this
Speaker 1: wine and her clean living and all that. So, uh yeah,
Speaker 1: I dig her. I love her. Okay, So since Aaron
Speaker 1: just spoiler alert, we already did the interview. I also
Speaker 1: know that Kurt are amazing producer is going to have
Speaker 1: to edit out me just like talking and talking and
Speaker 1: talking and just shut the up. Correct, No, you were good.
Speaker 1: You were to have a tendency when I get nervous
Speaker 1: and I really like someone, I want to be like,
Speaker 1: we we're friends, right, We're we're friends. It's like, just
Speaker 1: just let her talk. I just I just I just
Speaker 1: wanted to like reach out to the producer and be like, God,
Speaker 1: they seem great. I'd love him to come over. Another
Speaker 1: thing is, if you guys want you have to check
Speaker 1: out the YouTube of this because my smile it's like
Speaker 1: when I interview like a Jeter a Brady, it just
Speaker 1: went like ear to ear, like she got the big
Speaker 1: quarterback third baseman shortstop smile. You know. Well, I also
Speaker 1: want Catherine's brain, her entrepreneurial brain. I do too. I
Speaker 1: am in awe of very successful women who are also
Speaker 1: down to earth, and they are all of those things.
Speaker 1: They lived up to the expectation, and I was so
Speaker 1: happy to know that she knows how we feel about
Speaker 1: the Sweetest Thing because that movie has provided so much
Speaker 1: joy in my life. Is Jamie there? Hello? Is Jane there? Uh?
Speaker 1: Coming up? After the break, we interview Catherine Power and
Speaker 1: Cameron Diaz. Aveline is their clean Wine. We already did
Speaker 1: the interview in joy. Thank you how much for being here.
Speaker 1: Our podcast is called Calm Downs because Aaron and I
Speaker 1: have been friends for a hundred different years, and sometimes
Speaker 1: we have to remind ourselves to just bring it down
Speaker 1: a notch because we get very loud and animated about
Speaker 1: all things. We were so excited to have you guys
Speaker 1: on here to talk about Aveline and your friendship and
Speaker 1: just women empowering women. So thank you so much for
Speaker 1: stopping by the Calm Down Podcast, love it, Thanks for
Speaker 1: having us. Thank you. So we're talking about girlfriends and
Speaker 1: your how did you guys meet through one of her
Speaker 1: best friends and my sister in law, Nicole, And was
Speaker 1: it love at first sight or what you probably knew
Speaker 1: a lot about each other. But what I mean you
Speaker 1: just hit it off right away. Well, when I started
Speaker 1: dating my husband, my now husband, we started going to
Speaker 1: you know, all the parties and gatherings and holidays, and
Speaker 1: Catherine and Nicole have been friends for what like twenty years,
Speaker 1: and so she was always there and we just kind
Speaker 1: of found ourselves gravitating towards one another, kind of sitting
Speaker 1: off to the side, fine and having some wine and
Speaker 1: talking about our houses and how we wish that we
Speaker 1: were just sitting in our We're both home bodies. We
Speaker 1: you know, we're both home bodies. We love you know,
Speaker 1: relaxing at home and you know, being home and posting
Speaker 1: people at our house. You know, Cameron is an amazing chef.
Speaker 1: M amazing chefs. I don't cook anything, um, but we
Speaker 1: both love wine. And we got together a lot around
Speaker 1: wine and with our community and friends that usually was
Speaker 1: around wine. And you know, we're you know, we try
Speaker 1: to live a very you know, wellness conscious lifestyle, and
Speaker 1: you know, saw that everything in our life had gotten
Speaker 1: a bit healthy or a bit cleaner, you know, whether
Speaker 1: it was trading groceries for organic or you know, skin
Speaker 1: care products for clean or household products for not toxic.
Speaker 1: And you know, we were sitting there drinking wine and
Speaker 1: we thought, God, we drink so much wine, and do
Speaker 1: you think we do? You think like, is it just great?
Speaker 1: You know, na thinking it was just like fermented grapes,
Speaker 1: and then we're like, are they organic? And we turned
Speaker 1: the bottle around and we were reminded that wine is
Speaker 1: one of the only consumables where you have no ingredient list,
Speaker 1: you have no nutrition facts. So, you know, we honestly
Speaker 1: just started asking questions about the wine making process, you know,
Speaker 1: and how the grapes were grown and all of these things,
Speaker 1: and you know, we were pretty shocked by what we learned.
Speaker 1: You know, all of the you know, additives that could
Speaker 1: be added you know, legally during the winemaking process without disclosure,
Speaker 1: the fact that most wines are not organic. Yet we're
Speaker 1: making this big deal about eating organic food. So we
Speaker 1: tried to put our juice isn't necessarily organic, right you
Speaker 1: you you you probably want to give your kid like
Speaker 1: organic juice, right, So it's not that different, you know,
Speaker 1: And we started trying to find, you know, what we
Speaker 1: considered to be cleaner wine, which first and foremost meant
Speaker 1: that it was made with organic grapes and there was
Speaker 1: you know, really low to no additives and it was
Speaker 1: really hard to find. And we live in the mecca
Speaker 1: of wellness, so if it was hard for us to find,
Speaker 1: must be hard for everyone else. I wanted to know
Speaker 1: how many bottles deep were you when you had this epiphany?
Speaker 1: Oh my god, what are we drinking? Because you know,
Speaker 1: when you have the best ideas, when you're like, how
Speaker 1: much have we had? It was funny because it was
Speaker 1: around like one glass and trying to figure out if
Speaker 1: we were going to have a second because we were like,
Speaker 1: I never feel good after the second class. Is it
Speaker 1: worth it? You know? Like I think it was like
Speaker 1: on a Sunday and we both had, you know, the
Speaker 1: Monday morning of it all, and we were just like
Speaker 1: should we even do this? And we're like, god, it
Speaker 1: would be so great if we could drink more wine
Speaker 1: without feeling terrible, And how can we do that? And
Speaker 1: what can we like maybe would make our own wine
Speaker 1: and add something to it and make it better for us,
Speaker 1: you know, better for you and quotation marks and we
Speaker 1: realized once we sort of, as Catherine said, we like
Speaker 1: kind of dove into the winemaking process to see, well,
Speaker 1: maybe what can we do, And I mean it's kind
Speaker 1: of silly to add anything to like, you know, we
Speaker 1: talked about maybe like doing probiotics or something like that,
Speaker 1: and we were like, oh, well, it's fermentation, like like
Speaker 1: it already is microbes, you know what I mean, Like
Speaker 1: it is already happening, Like that's what we did. We
Speaker 1: were like, wait, oh right, that doesn't make a lot
Speaker 1: of sense, you know. Um. But then we're like when
Speaker 1: we found out that it was what we didn't add
Speaker 1: to it that made it better for us. Um, So
Speaker 1: it was quite the opposite. And so you know that
Speaker 1: was where one glass of wine served us. We're on it.
Speaker 1: You know, when you have you think about like all
Speaker 1: these amazing ideas, and you guys are both entrepreneurs, but
Speaker 1: then you think to yourself, like, why didn't I think
Speaker 1: of that? Or why has it taken me this many
Speaker 1: years to ask the question what's in my wine? If
Speaker 1: for the you know, a decade plus, we've all been
Speaker 1: so much more cognizant, as you mentioned Catherine of beauty
Speaker 1: products and laundry detergent and everything like that, and so
Speaker 1: when you know, we were excited to have you on
Speaker 1: here and Aaron and I were just talking like why
Speaker 1: have we been so oblivious to this up until this point?
Speaker 1: So it's awesome that you guys have brought all into
Speaker 1: the table. And where did the name? Where did the
Speaker 1: inception of the name come from? You know, it's funny because,
Speaker 1: like in a lot of um, wine is a very
Speaker 1: specific category to like a mindset. You know, we've all
Speaker 1: been consuming wine based off a very sort of narrow
Speaker 1: viewpoint of what makes wine good or why we want
Speaker 1: to drink wine. And you know, it's and it's been forever,
Speaker 1: and it's been created and sort of cultivated by a
Speaker 1: certain and in a culture that's dominated by white males,
Speaker 1: you know, and they say it's you know, good with
Speaker 1: the steak or you know, the vintage, which is all
Speaker 1: important stuff and it's important to us too, and and
Speaker 1: a lot of aspects um. But the I mean it's
Speaker 1: very important to us as wine, you know, the wine,
Speaker 1: where we get our wine from, what our wine tastes like,
Speaker 1: because all of that is absolutely you know, is why
Speaker 1: our wine taste good is because of tara, because of
Speaker 1: the vintage, all those things that do make great wine.
Speaker 1: But there wasn't any language or connection to other aspects
Speaker 1: of consumption that would qualify it for somebody to to
Speaker 1: to want to consume it. Right, So in our world
Speaker 1: of clean drinking or eating, there was no conversation about
Speaker 1: that because it wasn't important to those who had created
Speaker 1: the the the sort of culture around wine for so
Speaker 1: many decades um and so we kind of took outside
Speaker 1: of that, We took it to our qualifications for consumption.
Speaker 1: What we knew as consumers was important to us, and
Speaker 1: we knew that it was important to a lot of
Speaker 1: other people. One because we just everybody around us and
Speaker 1: just marketplace. And what Katherine has done for the last
Speaker 1: two decades of her life of creating, you know, as
Speaker 1: an entrepreneur and her clean makeup, you know, her merit
Speaker 1: and verse being you know, clean skin and makeup lines.
Speaker 1: This is the world that she exists in and every
Speaker 1: day as an entrepreneur and where I exist in as
Speaker 1: a consumer, and she also obviously as a consumer in
Speaker 1: there as well. But we realized that that conversation just
Speaker 1: wasn't being had. It wasn't having had with us, you know,
Speaker 1: no conversation we didn't fit in. And we knew that
Speaker 1: if we wanted to go and find these wines now
Speaker 1: like now that we know they exist and we know
Speaker 1: that wine is being made this way, and it's not
Speaker 1: just an idea we came up with, but something that's
Speaker 1: centuries old. There's a traditional way of making wine that
Speaker 1: doesn't use these additives that we The hardest part for
Speaker 1: us was, as Katherine said, is to identify it. There's
Speaker 1: no transparency within the industry. There was no way to identify.
Speaker 1: We couldn't see it on the shelf, and we couldn't
Speaker 1: go to the website and find out if it was
Speaker 1: grown with our you know, may organically grown. Great. Why
Speaker 1: why are they not regulate? Why is it not regulated?
Speaker 1: Like I didn't have to be t not f d A.
Speaker 1: It's t t be not f d A. So there's no,
Speaker 1: it's not food and it's not the Food and Drug Administration.
Speaker 1: M okay. So interesting. We resonate with you guys, and
Speaker 1: relate so much. We work in sports, male dominated and
Speaker 1: then when we were reading your story and you guys
Speaker 1: walk in and you have this idea and you're kind
Speaker 1: of questioning. I can only imagine the looks, the comments,
Speaker 1: I mean, give us some of the craziest, Like I'm
Speaker 1: just thinking of these guys that have been in the
Speaker 1: industry forever, and they're like, lady, you're not gonna come
Speaker 1: in here and change just Chris. So we've never heard
Speaker 1: that metter like, do you guys even like sports? Really
Speaker 1: like sports? So bored with that question. So I imagine
Speaker 1: that there was a lot of resistance when you're walking
Speaker 1: into this. You guys are like, we live, eat, and
Speaker 1: breathe this, and you're gonna ask us if we like it. Yeah.
Speaker 1: I didn't get married till I was bored. He still
Speaker 1: don't have a baby. No, I just you know what,
Speaker 1: I just I'm bored on the weekend. You know. But
Speaker 1: what were people saying to you guys? But any crazy stories,
Speaker 1: because I can only imagine. I think it's just so interesting.
Speaker 1: You know, when we started the process of exploring clean wine,
Speaker 1: creating aveline, which was I mean at this point three
Speaker 1: and a half years ago, almost four years ago, we
Speaker 1: would go into our normal restaurants, grocery stores, hotels we'd
Speaker 1: stay at, and we would ask do you have any
Speaker 1: organic wine, or do you have any clean wine or
Speaker 1: you know, natural wine, whatever it was, and people would
Speaker 1: roll their eyes at us. They would say, you know,
Speaker 1: it's they would either say it's all organic or we
Speaker 1: don't know what which ones are organic. They don't put
Speaker 1: it on the bottle because historically, if you are a
Speaker 1: wine brand and you put organic on your label, you
Speaker 1: would end up in a weird section of the grocery store.
Speaker 1: So even the wine that is organic, it's often it's
Speaker 1: not disclosed. So, you know, I think at that point
Speaker 1: we started to see our own behavior shift. I started
Speaker 1: to see a lot of young women asking the same questions,
Speaker 1: you know, around adult beverage, and we just knew that
Speaker 1: it was going to start to become a thing. It
Speaker 1: was the next category people were going to focus on.
Speaker 1: And so you know, now going through this process, three
Speaker 1: and a half years later, Ablie's in over five thousand
Speaker 1: stores across the US. It just exceeded all expectations. And
Speaker 1: now we go back to the same stores and the
Speaker 1: same restaurants and there are sections dedicated to you know,
Speaker 1: natural organic wine, and you know, so I ink that's
Speaker 1: super validating. And at the end of the day, like
Speaker 1: we we knew we were going to disrupt this very
Speaker 1: old industry and that we were okay with that. You know,
Speaker 1: we knew we would get you know, the real wine
Speaker 1: critics complaining and saying, you know, wine's not dirty, and
Speaker 1: all the things they've said. It's the same thing I
Speaker 1: went through when clean beauty started, truly, And you know,
Speaker 1: but when there is such a consumer pull for something,
Speaker 1: they cannot ignore it. You know, the retailers cannot ignore it,
Speaker 1: the distributors cannot ignore it. And that is truly what
Speaker 1: has happened with you know, aveline is that you know,
Speaker 1: it is struck such a chord with consumers that the
Speaker 1: industry is now having to to follow suit. And I think,
Speaker 1: you know, we hope that we you know, our mission
Speaker 1: is really to champion this kind of wine, right, to
Speaker 1: make this kind of one more prevalent in the market.
Speaker 1: So it's a really an invitation to the rest of
Speaker 1: industry to start disclosing, you know, what's in their bottle,
Speaker 1: to grow with organic grapes, you know, just to um,
Speaker 1: you know, really add as little as possible, right to
Speaker 1: make this delicious wine what I loved. And Cameron, you
Speaker 1: had referenced it. You said like, oh that you know
Speaker 1: this wine pairs well with a steak or you know,
Speaker 1: you hear a lot of pairings with food and wine.
Speaker 1: But what and again, the consumer in me is gravitates
Speaker 1: towards the beautiful bottles, the colors. But also I love it,
Speaker 1: you guys wrote pairs well on the rose, pairs well
Speaker 1: with the warmth of the sun and the company of
Speaker 1: your best friend. And you know, wine is such, uh,
Speaker 1: you know, brings people together. But also as evidence by
Speaker 1: the origination of your guys company, ideas come from spending
Speaker 1: time with your girlfriends. And you know, Aaron and I
Speaker 1: decided to start this podcast because we've been friends for
Speaker 1: so long and like we're like, these are the conversations
Speaker 1: that we just have with each other, let's just, you know,
Speaker 1: start a podcast. But it's this idea of you want
Speaker 1: to spend as much time with your friends as you can,
Speaker 1: and if there's a business that comes from that, that's
Speaker 1: even more incredible. But there's also the other side of
Speaker 1: starting a business with your friend. Have you what have
Speaker 1: challenges have you guys found and how are you able
Speaker 1: to navigate that with one another because you were so close.
Speaker 1: But then there's the business element of it as well.
Speaker 1: So we you know, Cameron and I have different experience,
Speaker 1: different strengths and weaknesses, and I always think when you
Speaker 1: are combined with someone who has like complementary skill set,
Speaker 1: it's always a plus, right, But you know, we are
Speaker 1: both focused on the same mission, and to us, that's
Speaker 1: all that matters. So as long as we stay focused
Speaker 1: on that, everything else just sort of falls into place.
Speaker 1: And I just think we know each other well enough
Speaker 1: to know when she feels super strongly about something, you know,
Speaker 1: we do it. Or if I do, you know, we
Speaker 1: do it. But for the most part, we really have
Speaker 1: complementary skill sets. You know, if one of my partners
Speaker 1: always says our skills were a ven diagram, there would
Speaker 1: be very little overlap, and I think that's a key
Speaker 1: to success. But really, you know, we're focused on the
Speaker 1: same thing and it's been great were we don't we
Speaker 1: get this question a lot? And frankly, like, you know,
Speaker 1: we're two pretty emotionally, you know, sound people who have
Speaker 1: had a great experience working together and who you know,
Speaker 1: it's not fun to drink alone. I mean, why would
Speaker 1: you want to create a In fact, I have a rule,
Speaker 1: don't drink alone. It always ends badly. And then yeah,
Speaker 1: so I love that. No, we've had a lot of
Speaker 1: fun with it. It's like we find ourselves in the
Speaker 1: South of France at a vineyard, eating a ham sandwich
Speaker 1: and drinking a glass of rose, looking at vineyards, going like, yeah,
Speaker 1: this was the right I was gonna say. Aaron and
Speaker 1: I end up in Marina del Rey and we're like, well,
Speaker 1: this is got a lambo field and it's twenty degrees
Speaker 1: at death. I mean, what am I doing? Career choices?
Speaker 1: This is all wrong. This may be for the dumb
Speaker 1: people out there, raise your hand. I will. But so
Speaker 1: I remember talking to my sister when I got the box.
Speaker 1: When you guys said it, it it was so fabulous, and
Speaker 1: I was like, oh my god, you've got They've got
Speaker 1: this wine. And my sister said, well, that's the wine
Speaker 1: that you don't feel bad, right, And I said, well,
Speaker 1: there's more to it. You know. It's all about organic,
Speaker 1: it's all. And I didn't even know the whole story
Speaker 1: about what you guys said. Why didn't we think about
Speaker 1: what we were putting in our body? If they are
Speaker 1: using what you guys are using, if it's organic, Chris,
Speaker 1: you said something about like they're not even washing the
Speaker 1: grapes with the pesticides. But this helps you with the
Speaker 1: whole hangover process and not feeling like absolute garbage. Well,
Speaker 1: we're we've personally we're not. We can't make any claims,
Speaker 1: all right, it's just that's not But personally I feel
Speaker 1: better when I drink a wine made from organically grown
Speaker 1: grapes and has have very little additives I personally have found.
Speaker 1: And that's why I was so excited to bank our
Speaker 1: own wine is because, as you were saying, you know,
Speaker 1: with grapes, it is not a common practice to wash
Speaker 1: the grapes prior to wine making. It is about for me, pesticides, right,
Speaker 1: so that pesticide just ends up inside of the wine
Speaker 1: making process. So anything grown with pesticides I don't want
Speaker 1: anything to do with. As well as concentrates. So why
Speaker 1: we say no concentrates is because also concentrates usually use
Speaker 1: for like a sweetener, and if you're using color or color,
Speaker 1: and if you use a concentrate that's not organic, then
Speaker 1: you're getting concentrated sugars and sugar. For me, like as always,
Speaker 1: if I have too sweet of a wine, you know,
Speaker 1: I always end up feeling terrible the next day. So
Speaker 1: for us, we just didn't want that sugar content. We
Speaker 1: wanted organic. Great, and the additiveshistic goes in line with
Speaker 1: wanting something clean, like I don't eat food that I
Speaker 1: don't I can't pronounce, you know, occasionally I'll eat you
Speaker 1: know something, It's not like it never happens, but like
Speaker 1: on my daily consumption, I want to be able to
Speaker 1: know that what I'm you know, putting into my body
Speaker 1: is closed a whole as possible. What's the biggest thing
Speaker 1: you guys have learned through this process, Because again, it's
Speaker 1: one thing to have an idea and and Catherine, as
Speaker 1: Cameron is outline, you have an incredible background in entrepreneurship
Speaker 1: and the success of brands that you have founded or
Speaker 1: the CEO of So you have this idea, and a
Speaker 1: lot of people have ideas, but then what's that next step,
Speaker 1: Like how do you even get started? We were truly
Speaker 1: starting at ground zero. You know, it's I know how
Speaker 1: to put a business together, but entering the alcohol business
Speaker 1: is like learning a foreign language. It is so different
Speaker 1: than any other like the fundamental structure and laws are
Speaker 1: so different than any other kind of category. And what
Speaker 1: we did it truly is just meet with anyone we
Speaker 1: could find who was remotely connected to that industry. And
Speaker 1: we just started taking calls and meetings and just asking
Speaker 1: a ton of questions and trying to apply that to
Speaker 1: what we already knew about starting a business or setting
Speaker 1: up a brand for what path we wanted to take,
Speaker 1: because there was a lot of things that we were
Speaker 1: told that we couldn't do or that or they told
Speaker 1: us how things were done, and Captain and I knew
Speaker 1: that we didn't want to do it that way, and
Speaker 1: so we had to figure out like how what was
Speaker 1: already structured and what everyone who we were talking to
Speaker 1: was telling us that we had to do. First, we
Speaker 1: were kind of like going, so, what's the next step?
Speaker 1: Was the next step? And then when we got like
Speaker 1: the tenth step down, we were like, oh, that's where
Speaker 1: we're starting. Yeah, yeah, And and so because we knew
Speaker 1: where we wanted to to take it and um, and
Speaker 1: we knew how quickly we wanted to get there, and
Speaker 1: so the timeline that we were sort of being given
Speaker 1: about how to we could make a brand in the
Speaker 1: want in this category successful wasn't what we were looking for.
Speaker 1: We really wanted to know how to get it into
Speaker 1: stores right away, how to build it up two hundred
Speaker 1: thousand cases, how quickly we could do that. And so
Speaker 1: you know, we just every time we would hear something
Speaker 1: that pointed in that direction for us, within the sort
Speaker 1: of confines that we were being given, um and sort
Speaker 1: of the status quo, we would go, Okay, let's jump
Speaker 1: to that. Let's find the next person who could kind
Speaker 1: of like help us there, and then we would get
Speaker 1: to them and sort of dig in on it on there,
Speaker 1: and then we would just keep sort of jumping to
Speaker 1: where it was that we feel, um, we could then
Speaker 1: align ourselves for this how we saw the business sort
Speaker 1: of launching and um, you know, and the the progress
Speaker 1: of it over the last for us almost what is
Speaker 1: it almost two years or a year and a half now, Yeah,
Speaker 1: that we've been in market. But you know, we you know,
Speaker 1: Aveline is not you know, we don't consider it to
Speaker 1: be like a celebrity wine brand. This was you know,
Speaker 1: a soil to glass project. So we basically tracked down
Speaker 1: winemakers that we love that we know create the taste
Speaker 1: profile that we really respond to, and just beg them
Speaker 1: to custom blend a wine for us to fit the
Speaker 1: needs of Aveline. And so you know, we virtually and
Speaker 1: then actually knocked on doors um at these beautiful you
Speaker 1: know vineyards in Europe, and you know, I think it
Speaker 1: had to convince them to take a chance on us, right, Like,
Speaker 1: we don't come from a multigenerational winemaking family. We are
Speaker 1: commercially you know, successful people in the United States. Like
Speaker 1: it's it doesn't always translate to that industry. So I
Speaker 1: think we had to earn the trust of those winemakers,
Speaker 1: and then the people that got it have been you know,
Speaker 1: we're so like grateful that we could bring that much
Speaker 1: business to them. You know, they've already been making these
Speaker 1: beautiful wines for generations and having their own label, their
Speaker 1: family businesses, and now we've been able to shine such
Speaker 1: a light on the way that they've been producing their
Speaker 1: wine for hundreds of years and bring them so much
Speaker 1: business and really change their lives in a lot of ways.
Speaker 1: So that's been really really rewarding. And we are growing
Speaker 1: our supply chain across Europe and in the US, and
Speaker 1: you know, want to continue to champion wine makers like that.
Speaker 1: We really wanted to um you know, with we have
Speaker 1: our core wines and then we have our direct consumer
Speaker 1: wines that we're doing more sort of limited friends on
Speaker 1: different bridles because our core wines are blends that are
Speaker 1: you know, sort of everyday wines, so we don't put
Speaker 1: the bridle on the bottle or the vintage, but our
Speaker 1: core are limited run wines will be more more specialty
Speaker 1: wines and specific barridles, like we have a delicious peanut
Speaker 1: wi drink po more and it's just I'm literally like,
Speaker 1: how many cases do we have? What does that? What's
Speaker 1: that label gonna say? It's a very good like everyday wine.
Speaker 1: The only thing is like on our core wines we
Speaker 1: use a screwcap so far on our bridles online we
Speaker 1: have a cork. So it's one of those things which
Speaker 1: is fine, Like I like to drink a bottle over
Speaker 1: like a few, you know, over the week kind of thing.
Speaker 1: I don't that like opening it and downing it for
Speaker 1: the evening. But the peanut wire, we say pairs well
Speaker 1: with fading sunlight and your favorite songs. That's so sweet. Well, Aaron,
Speaker 1: Aaron was that we were you know, we were talking
Speaker 1: about and she was like, twist off, because I mean,
Speaker 1: there are many times that cork gets like I'm breaking
Speaker 1: the cork and it's like a whole thing. A lot
Speaker 1: of benefits to that. But as I was listening to
Speaker 1: you guys speak it just it. You know, Aaron started
Speaker 1: this very successful clothing company. I'm trying to start this
Speaker 1: interior design company. And it's it's other facets of what
Speaker 1: we do for our day job, but it's you know,
Speaker 1: grown from love and from passion and this need or
Speaker 1: void in the market. And all that said, you know,
Speaker 1: listening to you guys, and obviously you have you know,
Speaker 1: incredible resources and success in your respective field. So certain
Speaker 1: doors open or kind of open quicker for you. But
Speaker 1: you still need the help of so many people and
Speaker 1: these incredible families that you're mentioning, these big yards, you know,
Speaker 1: and how you've changed their life and business is transactional
Speaker 1: and so I imagine it brings you so much. Joe
Speaker 1: Way to think about the impact that your guys idea
Speaker 1: has now had on you know, the domino effect because
Speaker 1: of a singular idea, than can then have you know,
Speaker 1: a greater effect overall, not only on health but also monetarily. Yeah,
Speaker 1: And it's also you know, for us being able to
Speaker 1: just bring the information to the consumer like ourselves, you know,
Speaker 1: to let them know like you actually do have a
Speaker 1: choice in this category, like there's you may not know this,
Speaker 1: but check it out. You know, this is what we learned.
Speaker 1: And being able to give that information that opens it
Speaker 1: up to a whole again, it's an invitation, right. So
Speaker 1: now winemakers who have been making wine like this for
Speaker 1: generations may have not known that that's something so valuable
Speaker 1: to their product. If they wanted to you know, market that,
Speaker 1: then they it's there for them now they have they
Speaker 1: have an example of how it works. You know, Um,
Speaker 1: there's gonna be a lot of wine brands that don't
Speaker 1: want to have that transparency because you know, it proves
Speaker 1: our point. You know that there are there are you know,
Speaker 1: different uh additives that could be utilized in the way
Speaker 1: making process that certain you know, certain group of consumers
Speaker 1: in that category do not want to drink so that
Speaker 1: would exclude them. So there is a choice and so
Speaker 1: that also feels really good. Is there anything what's next?
Speaker 1: I mean you mentioned the Pinot noir. I was thinking,
Speaker 1: you know, since you've changed my life with the wine
Speaker 1: and made it organic, anything you could do with the
Speaker 1: chicouterie board because that's my jam with the wine. Help
Speaker 1: the cheese not get on my thighs and bee cheese,
Speaker 1: you know, like anything you got me there. Well, I
Speaker 1: think that that's all in moderation. True, there's really difficult
Speaker 1: to um. You know, we're really excited about what we
Speaker 1: have coming out. We we did just launch a few
Speaker 1: limited edition i ums on drink Auveline dot com um
Speaker 1: that are going to be available for the holiday seasons.
Speaker 1: We definitely check that out and UM yeah, we're pretty
Speaker 1: much in every retailer where where wine is sold, so
Speaker 1: so try to pick them up, um wherever you live. Yeah,
Speaker 1: that's awesome. Good for you guys. I know you guys
Speaker 1: have a lot of things to do, but I would
Speaker 1: be remissed if I didn't ask. You know, Katherine, you
Speaker 1: and Cameron have been friends for years now, but growing up,
Speaker 1: you know, Cameron was the person that you felt like
Speaker 1: you always wanted to be the girlfriend with. You are
Speaker 1: the the every day I've always wanted to drink. But
Speaker 1: live up to the hype, I mean, like even I
Speaker 1: mean walking to this day, walking up a hill, I'm like,
Speaker 1: I'm walking my ass up this hill, and I do
Speaker 1: it in your cadence. And I was on the plane
Speaker 1: the other day and I was watching the holiday and
Speaker 1: you just have been the backdrop to so many incredible
Speaker 1: memories in our lives. Um, and I imagine as you,
Speaker 1: you know, sit there next to your girlfriend. Oh yeah,
Speaker 1: do you have wait, Karen, do you have a character
Speaker 1: that you closely related to? No, you know, I think
Speaker 1: that it's like, um, it's it's all the characters are.
Speaker 1: Of course, obviously there's a part of the in it.
Speaker 1: It's it's through my filter, right, Yeah, it's that, you know,
Speaker 1: So that's there's something there. But now I don't. I
Speaker 1: think for the longest time, I felt like, I don't
Speaker 1: know if you guys ever saw being John Nakovich. Of
Speaker 1: course I always felt most like Matty, Like I felt
Speaker 1: the most comfortable playing Lotty than any other character's Phone
Speaker 1: Love with you very early, but where you actually like
Speaker 1: stole my heart and it was like this girl understands me.
Speaker 1: Was just your relationship with Brett Farve and that was
Speaker 1: my favorite quarterback. And then there was a part of
Speaker 1: me that had a hard time separating, like we are
Speaker 1: they together because it's like, no, very jealousy, it's a movie.
Speaker 1: This is fick. But yes I was very favre, like
Speaker 1: very oh god, all of it. Yeah, that part really
Speaker 1: really that was such a funny. That was such a
Speaker 1: funny twist. You know it was right to fair Brothers. Yes, yes,
Speaker 1: so much fun. Okay, this is the last question I'll ask.
Speaker 1: If you're flipping through the channels and the movie of
Speaker 1: yours comes on, do you stop and watch it? Because
Speaker 1: right now the holiday is everywhere, as it is this
Speaker 1: time of year, will you watch it? Really? I don't
Speaker 1: watch my own I don't I watch my movies for
Speaker 1: like the premiere, and then I never see them again.
Speaker 1: This time of year, I'm so tired. I'm so sick
Speaker 1: of being away from my family. But I will tell
Speaker 1: you we did a Kansas City game a couple of
Speaker 1: weeks and it wasn't even Christmas and the holiday was on,
Speaker 1: and I was like, I feel at home. Like I
Speaker 1: was like, thank you Jesus, She's on my TV. So god,
Speaker 1: there was actually there was one time where I was
Speaker 1: flipping through I don't really watch TV, you know what
Speaker 1: I mean. Like I'm one of those people too that
Speaker 1: I kind of like just goes to the content that
Speaker 1: I want. But I think that I turned on something
Speaker 1: and there was a Charlie's Angels to Dance scene and
Speaker 1: I stopped it. I was like, oh my god, Nancy Javone,
Speaker 1: who was our producer on the movie. She's in there
Speaker 1: for like she seconds, and I like I stopped on
Speaker 1: it because I was like, oh my god, Nancy, and
Speaker 1: I was like, oh wait, this is true true. Oh yeah,
Speaker 1: I saw myself and I was like, oh yeah, I'm too. Okay. Um,
Speaker 1: what we are taking seriously is you, guys, this is
Speaker 1: an incredible, incredible gift you have given to not only us,
Speaker 1: but everyone who needs to be more aware that there
Speaker 1: is an option for clean wine. Thank you for bringing
Speaker 1: it to our attention and giving us an opportunity not
Speaker 1: to have a hangover in the morning because shares to that.
Speaker 1: I mean, thank you so much, you guys, you were amazing.
Speaker 1: Thank you. Calm Down with Aaron and Carissa is a
Speaker 1: production of I Heart Radio. For more podcasts from my
Speaker 1: heart Radio, visit the I heart Radio app, Apple podcast,
Speaker 1: or wherever you get your podcasts. M