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Speaker 1: Calm Down with Aaron and Carissa is a production of

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Speaker 1: I Heart Radio. I also wanted to be like, it's

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Speaker 1: the hottest dude, looks like it's my favorite Cameron, but

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Speaker 1: actually that's not true because Sweetest Things that side top

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Speaker 1: was amazing. Hi guys, welcome to the Calm Down Podcast.

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Speaker 1: I wanted so bad to have those freaking sit back

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Speaker 1: in the rad So good you guys. You'll never believe

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Speaker 1: who is on the Calm Down Podcast today. We will

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Speaker 1: not calm down. Aaron's putting on lipstip. She's getting ready.

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Speaker 1: Katherine Power and Cameron Diaz co founders of Aveline, an

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Speaker 1: incredible clean wine, all organic company that they started. Katherine

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Speaker 1: is an entrepreneur that is a co founder of who

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Speaker 1: would Where? Um? She's also Katherine. If you end up

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Speaker 1: listening to this and you want to run where let

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Speaker 1: me know right. And Cameron, who, as we all know

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Speaker 1: and have loved in any woman um that has a

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Speaker 1: bunch of girlfriends and seen the sweetest thing? You know,

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Speaker 1: we have questions. So we are so excited about this podcast.

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Speaker 1: I need to know if she watches the holiday It's

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Speaker 1: that time of year, it's on every channel, and I

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Speaker 1: need to know, is you law a good kisser? What

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Speaker 1: is happening? Oh? Yeah, he was so hot in that

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Speaker 1: movie hot. I want to already drinking their wine. Yeah, no,

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Speaker 1: I've been drinking it for the last hour. I want

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Speaker 1: to do a quick fan girl of Cameron. I she

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Speaker 1: obviously resonates with you and I because we are the

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Speaker 1: sporty spice girls of the world. Like she always the

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Speaker 1: dancing in the andes um you know, the Brett Farve

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Speaker 1: moment in something about Mary. She just you know, she's surfing,

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Speaker 1: she's hot, she can play volleyball, she was a model.

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Speaker 1: I just I always loved her because I felt like,

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Speaker 1: you know, you see Hollywood, you see girls out there.

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Speaker 1: She was the one. I kind of was like, I

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Speaker 1: want to be her, Like funny, I felt like back

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Speaker 1: in the day, she was the girl all the boys

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Speaker 1: wanting to date. She was something about Mary. She is

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Speaker 1: something about Mary. It's the hot, sporty girl. But it's

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Speaker 1: like beauty a girl's girl did not bees and you

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Speaker 1: just want to be friends with her. I'm very jealous

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Speaker 1: of the fact that she has obviously taken a step

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Speaker 1: out of Hollywood in the limelight to pursue other things

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Speaker 1: like aveline and focus on her family. But I always

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Speaker 1: wanted to interview her. It was at my time at Extra.

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Speaker 1: I was hopeful that there was, you know, a movie

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Speaker 1: that she was going to do so I could sit

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Speaker 1: down with her. But I never got the chance. But

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Speaker 1: today's the day, guys, you're gonna have to get me

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Speaker 1: to calm down because Cameron is my like, she's right

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Speaker 1: up there with my Jennifer Lawrence girl crush and so

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Speaker 1: you love Jennifer Lawrence. I will tell you and full disclosure, guys,

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Speaker 1: we already did the interview, but Aaron I will well,

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Speaker 1: sorry we did, but I will now look like the

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Speaker 1: real asshole. I've just been acting like it's all coming

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Speaker 1: up fine. We asked her about the holiday we did

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Speaker 1: and and stay tuned for that. But one thing I

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Speaker 1: will never tell her because she's been very quiet about it,

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Speaker 1: but it was kind of our Remember, like everything else,

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Speaker 1: I'm in a hotel room and I read that she

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Speaker 1: had finally announced that she and Benji had a baby.

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Speaker 1: However they may have had it, but I just remember

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Speaker 1: that was the day I called my husband and I said, Okay,

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Speaker 1: we need to get serious about this. This is a

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Speaker 1: woman that has been. I don't think she was very open,

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Speaker 1: but I kind of always I think everybody kind of knew,

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Speaker 1: you know. I don't know if it was struggles or whatever,

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Speaker 1: but she wrote something when they announced it, not only

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Speaker 1: please respect our privacy, but something about the joy it brought.

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Speaker 1: And I remember like calling Jarrett and saying, I love

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Speaker 1: Cameron Diaz, like we need to get serious about this

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Speaker 1: and the steps that we're taking. So I would never

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Speaker 1: share that with her, but I feel like that was

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Speaker 1: just something that really really, you know, hit me, and

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Speaker 1: I was like, all right, we gotta move here. Pal.

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Speaker 1: She probably would have. I mean, I know, and you're

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Speaker 1: being respectful of all of that, but if I was her,

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Speaker 1: I'd want to hear that my decisions had impacted someone

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Speaker 1: like you or at least made it and you know,

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Speaker 1: left an impression to help motivate me to get to

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Speaker 1: lack And yeah, yeah, well, because I think the part

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Speaker 1: that really like struck me is like she worked forever, right,

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Speaker 1: and that kind of reminds me of you and I

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Speaker 1: she was just like I feel like it was a

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Speaker 1: Cameron Diaz kind of situation coming out all the time,

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Speaker 1: and she was everywhere, and she's been very vocal lately

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Speaker 1: about taking a step back, taking care of herself, taking

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Speaker 1: care of her family, doing other you know, going down

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Speaker 1: other roads and seeing what she can create like this

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Speaker 1: wine and her clean living and all that. So, uh yeah,

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Speaker 1: I dig her. I love her. Okay, So since Aaron

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Speaker 1: just spoiler alert, we already did the interview. I also

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Speaker 1: know that Kurt are amazing producer is going to have

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Speaker 1: to edit out me just like talking and talking and

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Speaker 1: talking and just shut the up. Correct, No, you were good.

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Speaker 1: You were to have a tendency when I get nervous

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Speaker 1: and I really like someone, I want to be like,

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Speaker 1: we we're friends, right, We're we're friends. It's like, just

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Speaker 1: just let her talk. I just I just I just

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Speaker 1: wanted to like reach out to the producer and be like, God,

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Speaker 1: they seem great. I'd love him to come over. Another

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Speaker 1: thing is, if you guys want you have to check

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Speaker 1: out the YouTube of this because my smile it's like

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Speaker 1: when I interview like a Jeter a Brady, it just

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Speaker 1: went like ear to ear, like she got the big

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Speaker 1: quarterback third baseman shortstop smile. You know. Well, I also

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Speaker 1: want Catherine's brain, her entrepreneurial brain. I do too. I

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Speaker 1: am in awe of very successful women who are also

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Speaker 1: down to earth, and they are all of those things.

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Speaker 1: They lived up to the expectation, and I was so

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Speaker 1: happy to know that she knows how we feel about

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Speaker 1: the Sweetest Thing because that movie has provided so much

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Speaker 1: joy in my life. Is Jamie there? Hello? Is Jane there? Uh?

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Speaker 1: Coming up? After the break, we interview Catherine Power and

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Speaker 1: Cameron Diaz. Aveline is their clean Wine. We already did

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Speaker 1: the interview in joy. Thank you how much for being here.

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Speaker 1: Our podcast is called Calm Downs because Aaron and I

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Speaker 1: have been friends for a hundred different years, and sometimes

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Speaker 1: we have to remind ourselves to just bring it down

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Speaker 1: a notch because we get very loud and animated about

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Speaker 1: all things. We were so excited to have you guys

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Speaker 1: on here to talk about Aveline and your friendship and

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Speaker 1: just women empowering women. So thank you so much for

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Speaker 1: stopping by the Calm Down Podcast, love it, Thanks for

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Speaker 1: having us. Thank you. So we're talking about girlfriends and

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Speaker 1: your how did you guys meet through one of her

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Speaker 1: best friends and my sister in law, Nicole, And was

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Speaker 1: it love at first sight or what you probably knew

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Speaker 1: a lot about each other. But what I mean you

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Speaker 1: just hit it off right away. Well, when I started

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Speaker 1: dating my husband, my now husband, we started going to

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Speaker 1: you know, all the parties and gatherings and holidays, and

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Speaker 1: Catherine and Nicole have been friends for what like twenty years,

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Speaker 1: and so she was always there and we just kind

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Speaker 1: of found ourselves gravitating towards one another, kind of sitting

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Speaker 1: off to the side, fine and having some wine and

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Speaker 1: talking about our houses and how we wish that we

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Speaker 1: were just sitting in our We're both home bodies. We

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Speaker 1: you know, we're both home bodies. We love you know,

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Speaker 1: relaxing at home and you know, being home and posting

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Speaker 1: people at our house. You know, Cameron is an amazing chef.

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Speaker 1: M amazing chefs. I don't cook anything, um, but we

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Speaker 1: both love wine. And we got together a lot around

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Speaker 1: wine and with our community and friends that usually was

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Speaker 1: around wine. And you know, we're you know, we try

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Speaker 1: to live a very you know, wellness conscious lifestyle, and

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Speaker 1: you know, saw that everything in our life had gotten

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Speaker 1: a bit healthy or a bit cleaner, you know, whether

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Speaker 1: it was trading groceries for organic or you know, skin

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Speaker 1: care products for clean or household products for not toxic.

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Speaker 1: And you know, we were sitting there drinking wine and

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Speaker 1: we thought, God, we drink so much wine, and do

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Speaker 1: you think we do? You think like, is it just great?

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Speaker 1: You know, na thinking it was just like fermented grapes,

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Speaker 1: and then we're like, are they organic? And we turned

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Speaker 1: the bottle around and we were reminded that wine is

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Speaker 1: one of the only consumables where you have no ingredient list,

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Speaker 1: you have no nutrition facts. So, you know, we honestly

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Speaker 1: just started asking questions about the wine making process, you know,

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Speaker 1: and how the grapes were grown and all of these things,

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Speaker 1: and you know, we were pretty shocked by what we learned.

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Speaker 1: You know, all of the you know, additives that could

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Speaker 1: be added you know, legally during the winemaking process without disclosure,

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Speaker 1: the fact that most wines are not organic. Yet we're

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Speaker 1: making this big deal about eating organic food. So we

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Speaker 1: tried to put our juice isn't necessarily organic, right you

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Speaker 1: you you you probably want to give your kid like

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Speaker 1: organic juice, right, So it's not that different, you know,

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Speaker 1: And we started trying to find, you know, what we

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Speaker 1: considered to be cleaner wine, which first and foremost meant

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Speaker 1: that it was made with organic grapes and there was

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Speaker 1: you know, really low to no additives and it was

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Speaker 1: really hard to find. And we live in the mecca

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Speaker 1: of wellness, so if it was hard for us to find,

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Speaker 1: must be hard for everyone else. I wanted to know

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Speaker 1: how many bottles deep were you when you had this epiphany?

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Speaker 1: Oh my god, what are we drinking? Because you know,

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Speaker 1: when you have the best ideas, when you're like, how

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Speaker 1: much have we had? It was funny because it was

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Speaker 1: around like one glass and trying to figure out if

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Speaker 1: we were going to have a second because we were like,

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Speaker 1: I never feel good after the second class. Is it

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Speaker 1: worth it? You know? Like I think it was like

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Speaker 1: on a Sunday and we both had, you know, the

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Speaker 1: Monday morning of it all, and we were just like

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Speaker 1: should we even do this? And we're like, god, it

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Speaker 1: would be so great if we could drink more wine

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Speaker 1: without feeling terrible, And how can we do that? And

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Speaker 1: what can we like maybe would make our own wine

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Speaker 1: and add something to it and make it better for us,

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Speaker 1: you know, better for you and quotation marks and we

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Speaker 1: realized once we sort of, as Catherine said, we like

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Speaker 1: kind of dove into the winemaking process to see, well,

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Speaker 1: maybe what can we do, And I mean it's kind

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Speaker 1: of silly to add anything to like, you know, we

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Speaker 1: talked about maybe like doing probiotics or something like that,

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Speaker 1: and we were like, oh, well, it's fermentation, like like

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Speaker 1: it already is microbes, you know what I mean, Like

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Speaker 1: it is already happening, Like that's what we did. We

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Speaker 1: were like, wait, oh right, that doesn't make a lot

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Speaker 1: of sense, you know. Um. But then we're like when

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Speaker 1: we found out that it was what we didn't add

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Speaker 1: to it that made it better for us. Um, So

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Speaker 1: it was quite the opposite. And so you know that

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Speaker 1: was where one glass of wine served us. We're on it.

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Speaker 1: You know, when you have you think about like all

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Speaker 1: these amazing ideas, and you guys are both entrepreneurs, but

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Speaker 1: then you think to yourself, like, why didn't I think

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Speaker 1: of that? Or why has it taken me this many

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Speaker 1: years to ask the question what's in my wine? If

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Speaker 1: for the you know, a decade plus, we've all been

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Speaker 1: so much more cognizant, as you mentioned Catherine of beauty

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Speaker 1: products and laundry detergent and everything like that, and so

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Speaker 1: when you know, we were excited to have you on

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Speaker 1: here and Aaron and I were just talking like why

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Speaker 1: have we been so oblivious to this up until this point?

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Speaker 1: So it's awesome that you guys have brought all into

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Speaker 1: the table. And where did the name? Where did the

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Speaker 1: inception of the name come from? You know, it's funny because,

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Speaker 1: like in a lot of um, wine is a very

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Speaker 1: specific category to like a mindset. You know, we've all

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Speaker 1: been consuming wine based off a very sort of narrow

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Speaker 1: viewpoint of what makes wine good or why we want

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Speaker 1: to drink wine. And you know, it's and it's been forever,

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Speaker 1: and it's been created and sort of cultivated by a

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Speaker 1: certain and in a culture that's dominated by white males,

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Speaker 1: you know, and they say it's you know, good with

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Speaker 1: the steak or you know, the vintage, which is all

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Speaker 1: important stuff and it's important to us too, and and

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Speaker 1: a lot of aspects um. But the I mean it's

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Speaker 1: very important to us as wine, you know, the wine,

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Speaker 1: where we get our wine from, what our wine tastes like,

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Speaker 1: because all of that is absolutely you know, is why

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Speaker 1: our wine taste good is because of tara, because of

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Speaker 1: the vintage, all those things that do make great wine.

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Speaker 1: But there wasn't any language or connection to other aspects

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Speaker 1: of consumption that would qualify it for somebody to to

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Speaker 1: to want to consume it. Right, So in our world

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Speaker 1: of clean drinking or eating, there was no conversation about

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Speaker 1: that because it wasn't important to those who had created

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Speaker 1: the the the sort of culture around wine for so

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Speaker 1: many decades um and so we kind of took outside

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Speaker 1: of that, We took it to our qualifications for consumption.

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Speaker 1: What we knew as consumers was important to us, and

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Speaker 1: we knew that it was important to a lot of

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Speaker 1: other people. One because we just everybody around us and

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Speaker 1: just marketplace. And what Katherine has done for the last

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Speaker 1: two decades of her life of creating, you know, as

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Speaker 1: an entrepreneur and her clean makeup, you know, her merit

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Speaker 1: and verse being you know, clean skin and makeup lines.

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Speaker 1: This is the world that she exists in and every

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Speaker 1: day as an entrepreneur and where I exist in as

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Speaker 1: a consumer, and she also obviously as a consumer in

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Speaker 1: there as well. But we realized that that conversation just

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Speaker 1: wasn't being had. It wasn't having had with us, you know,

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Speaker 1: no conversation we didn't fit in. And we knew that

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Speaker 1: if we wanted to go and find these wines now

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Speaker 1: like now that we know they exist and we know

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Speaker 1: that wine is being made this way, and it's not

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Speaker 1: just an idea we came up with, but something that's

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Speaker 1: centuries old. There's a traditional way of making wine that

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Speaker 1: doesn't use these additives that we The hardest part for

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Speaker 1: us was, as Katherine said, is to identify it. There's

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Speaker 1: no transparency within the industry. There was no way to identify.

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Speaker 1: We couldn't see it on the shelf, and we couldn't

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Speaker 1: go to the website and find out if it was

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Speaker 1: grown with our you know, may organically grown. Great. Why

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Speaker 1: why are they not regulate? Why is it not regulated?

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Speaker 1: Like I didn't have to be t not f d A.

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Speaker 1: It's t t be not f d A. So there's no,

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Speaker 1: it's not food and it's not the Food and Drug Administration.

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Speaker 1: M okay. So interesting. We resonate with you guys, and

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Speaker 1: relate so much. We work in sports, male dominated and

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Speaker 1: then when we were reading your story and you guys

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Speaker 1: walk in and you have this idea and you're kind

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Speaker 1: of questioning. I can only imagine the looks, the comments,

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Speaker 1: I mean, give us some of the craziest, Like I'm

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Speaker 1: just thinking of these guys that have been in the

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Speaker 1: industry forever, and they're like, lady, you're not gonna come

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Speaker 1: in here and change just Chris. So we've never heard

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Speaker 1: that metter like, do you guys even like sports? Really

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Speaker 1: like sports? So bored with that question. So I imagine

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Speaker 1: that there was a lot of resistance when you're walking

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Speaker 1: into this. You guys are like, we live, eat, and

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Speaker 1: breathe this, and you're gonna ask us if we like it. Yeah.

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Speaker 1: I didn't get married till I was bored. He still

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Speaker 1: don't have a baby. No, I just you know what,

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Speaker 1: I just I'm bored on the weekend. You know. But

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Speaker 1: what were people saying to you guys? But any crazy stories,

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Speaker 1: because I can only imagine. I think it's just so interesting.

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Speaker 1: You know, when we started the process of exploring clean wine,

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Speaker 1: creating aveline, which was I mean at this point three

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Speaker 1: and a half years ago, almost four years ago, we

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Speaker 1: would go into our normal restaurants, grocery stores, hotels we'd

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Speaker 1: stay at, and we would ask do you have any

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Speaker 1: organic wine, or do you have any clean wine or

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Speaker 1: you know, natural wine, whatever it was, and people would

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Speaker 1: roll their eyes at us. They would say, you know,

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Speaker 1: it's they would either say it's all organic or we

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Speaker 1: don't know what which ones are organic. They don't put

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Speaker 1: it on the bottle because historically, if you are a

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Speaker 1: wine brand and you put organic on your label, you

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Speaker 1: would end up in a weird section of the grocery store.

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Speaker 1: So even the wine that is organic, it's often it's

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Speaker 1: not disclosed. So, you know, I think at that point

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Speaker 1: we started to see our own behavior shift. I started

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Speaker 1: to see a lot of young women asking the same questions,

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Speaker 1: you know, around adult beverage, and we just knew that

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Speaker 1: it was going to start to become a thing. It

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Speaker 1: was the next category people were going to focus on.

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Speaker 1: And so you know, now going through this process, three

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Speaker 1: and a half years later, Ablie's in over five thousand

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Speaker 1: stores across the US. It just exceeded all expectations. And

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Speaker 1: now we go back to the same stores and the

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Speaker 1: same restaurants and there are sections dedicated to you know,

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Speaker 1: natural organic wine, and you know, so I ink that's

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Speaker 1: super validating. And at the end of the day, like

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Speaker 1: we we knew we were going to disrupt this very

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Speaker 1: old industry and that we were okay with that. You know,

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Speaker 1: we knew we would get you know, the real wine

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Speaker 1: critics complaining and saying, you know, wine's not dirty, and

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Speaker 1: all the things they've said. It's the same thing I

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Speaker 1: went through when clean beauty started, truly, And you know,

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Speaker 1: but when there is such a consumer pull for something,

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Speaker 1: they cannot ignore it. You know, the retailers cannot ignore it,

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Speaker 1: the distributors cannot ignore it. And that is truly what

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Speaker 1: has happened with you know, aveline is that you know,

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Speaker 1: it is struck such a chord with consumers that the

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Speaker 1: industry is now having to to follow suit. And I think,

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Speaker 1: you know, we hope that we you know, our mission

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Speaker 1: is really to champion this kind of wine, right, to

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Speaker 1: make this kind of one more prevalent in the market.

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Speaker 1: So it's a really an invitation to the rest of

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Speaker 1: industry to start disclosing, you know, what's in their bottle,

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Speaker 1: to grow with organic grapes, you know, just to um,

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Speaker 1: you know, really add as little as possible, right to

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Speaker 1: make this delicious wine what I loved. And Cameron, you

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Speaker 1: had referenced it. You said like, oh that you know

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Speaker 1: this wine pairs well with a steak or you know,

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Speaker 1: you hear a lot of pairings with food and wine.

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Speaker 1: But what and again, the consumer in me is gravitates

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Speaker 1: towards the beautiful bottles, the colors. But also I love it,

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Speaker 1: you guys wrote pairs well on the rose, pairs well

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Speaker 1: with the warmth of the sun and the company of

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Speaker 1: your best friend. And you know, wine is such, uh,

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Speaker 1: you know, brings people together. But also as evidence by

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Speaker 1: the origination of your guys company, ideas come from spending

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Speaker 1: time with your girlfriends. And you know, Aaron and I

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Speaker 1: decided to start this podcast because we've been friends for

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Speaker 1: so long and like we're like, these are the conversations

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Speaker 1: that we just have with each other, let's just, you know,

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Speaker 1: start a podcast. But it's this idea of you want

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Speaker 1: to spend as much time with your friends as you can,

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Speaker 1: and if there's a business that comes from that, that's

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Speaker 1: even more incredible. But there's also the other side of

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Speaker 1: starting a business with your friend. Have you what have

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Speaker 1: challenges have you guys found and how are you able

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Speaker 1: to navigate that with one another because you were so close.

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Speaker 1: But then there's the business element of it as well.

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Speaker 1: So we you know, Cameron and I have different experience,

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Speaker 1: different strengths and weaknesses, and I always think when you

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Speaker 1: are combined with someone who has like complementary skill set,

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Speaker 1: it's always a plus, right, But you know, we are

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Speaker 1: both focused on the same mission, and to us, that's

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Speaker 1: all that matters. So as long as we stay focused

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Speaker 1: on that, everything else just sort of falls into place.

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Speaker 1: And I just think we know each other well enough

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Speaker 1: to know when she feels super strongly about something, you know,

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Speaker 1: we do it. Or if I do, you know, we

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Speaker 1: do it. But for the most part, we really have

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Speaker 1: complementary skill sets. You know, if one of my partners

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Speaker 1: always says our skills were a ven diagram, there would

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Speaker 1: be very little overlap, and I think that's a key

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Speaker 1: to success. But really, you know, we're focused on the

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Speaker 1: same thing and it's been great were we don't we

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Speaker 1: get this question a lot? And frankly, like, you know,

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Speaker 1: we're two pretty emotionally, you know, sound people who have

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Speaker 1: had a great experience working together and who you know,

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Speaker 1: it's not fun to drink alone. I mean, why would

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Speaker 1: you want to create a In fact, I have a rule,

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Speaker 1: don't drink alone. It always ends badly. And then yeah,

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Speaker 1: so I love that. No, we've had a lot of

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Speaker 1: fun with it. It's like we find ourselves in the

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Speaker 1: South of France at a vineyard, eating a ham sandwich

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Speaker 1: and drinking a glass of rose, looking at vineyards, going like, yeah,

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Speaker 1: this was the right I was gonna say. Aaron and

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Speaker 1: I end up in Marina del Rey and we're like, well,

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Speaker 1: this is got a lambo field and it's twenty degrees

387
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Speaker 1: at death. I mean, what am I doing? Career choices?

388
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Speaker 1: This is all wrong. This may be for the dumb

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Speaker 1: people out there, raise your hand. I will. But so

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Speaker 1: I remember talking to my sister when I got the box.

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Speaker 1: When you guys said it, it it was so fabulous, and

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Speaker 1: I was like, oh my god, you've got They've got

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Speaker 1: this wine. And my sister said, well, that's the wine

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Speaker 1: that you don't feel bad, right, And I said, well,

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Speaker 1: there's more to it. You know. It's all about organic,

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Speaker 1: it's all. And I didn't even know the whole story

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Speaker 1: about what you guys said. Why didn't we think about

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Speaker 1: what we were putting in our body? If they are

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Speaker 1: using what you guys are using, if it's organic, Chris,

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Speaker 1: you said something about like they're not even washing the

401
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Speaker 1: grapes with the pesticides. But this helps you with the

402
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Speaker 1: whole hangover process and not feeling like absolute garbage. Well,

403
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Speaker 1: we're we've personally we're not. We can't make any claims,

404
00:21:59,359 --> 00:22:03,480
Speaker 1: all right, it's just that's not But personally I feel

405
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Speaker 1: better when I drink a wine made from organically grown

406
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Speaker 1: grapes and has have very little additives I personally have found.

407
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Speaker 1: And that's why I was so excited to bank our

408
00:22:12,880 --> 00:22:15,480
Speaker 1: own wine is because, as you were saying, you know,

409
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Speaker 1: with grapes, it is not a common practice to wash

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Speaker 1: the grapes prior to wine making. It is about for me, pesticides, right,

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Speaker 1: so that pesticide just ends up inside of the wine

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Speaker 1: making process. So anything grown with pesticides I don't want

413
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Speaker 1: anything to do with. As well as concentrates. So why

414
00:22:35,359 --> 00:22:38,240
Speaker 1: we say no concentrates is because also concentrates usually use

415
00:22:38,320 --> 00:22:43,119
Speaker 1: for like a sweetener, and if you're using color or color,

416
00:22:43,280 --> 00:22:46,880
Speaker 1: and if you use a concentrate that's not organic, then

417
00:22:46,920 --> 00:22:51,000
Speaker 1: you're getting concentrated sugars and sugar. For me, like as always,

418
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Speaker 1: if I have too sweet of a wine, you know,

419
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Speaker 1: I always end up feeling terrible the next day. So

420
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Speaker 1: for us, we just didn't want that sugar content. We

421
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Speaker 1: wanted organic. Great, and the additiveshistic goes in line with

422
00:23:03,119 --> 00:23:05,800
Speaker 1: wanting something clean, like I don't eat food that I

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00:23:05,840 --> 00:23:09,080
Speaker 1: don't I can't pronounce, you know, occasionally I'll eat you

424
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Speaker 1: know something, It's not like it never happens, but like

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Speaker 1: on my daily consumption, I want to be able to

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Speaker 1: know that what I'm you know, putting into my body

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Speaker 1: is closed a whole as possible. What's the biggest thing

428
00:23:21,960 --> 00:23:24,240
Speaker 1: you guys have learned through this process, Because again, it's

429
00:23:24,240 --> 00:23:26,560
Speaker 1: one thing to have an idea and and Catherine, as

430
00:23:26,640 --> 00:23:29,840
Speaker 1: Cameron is outline, you have an incredible background in entrepreneurship

431
00:23:29,880 --> 00:23:32,919
Speaker 1: and the success of brands that you have founded or

432
00:23:32,960 --> 00:23:36,080
Speaker 1: the CEO of So you have this idea, and a

433
00:23:36,080 --> 00:23:39,240
Speaker 1: lot of people have ideas, but then what's that next step,

434
00:23:39,280 --> 00:23:41,639
Speaker 1: Like how do you even get started? We were truly

435
00:23:41,920 --> 00:23:44,880
Speaker 1: starting at ground zero. You know, it's I know how

436
00:23:44,960 --> 00:23:48,280
Speaker 1: to put a business together, but entering the alcohol business

437
00:23:48,480 --> 00:23:51,439
Speaker 1: is like learning a foreign language. It is so different

438
00:23:51,520 --> 00:23:55,360
Speaker 1: than any other like the fundamental structure and laws are

439
00:23:55,440 --> 00:23:59,440
Speaker 1: so different than any other kind of category. And what

440
00:23:59,480 --> 00:24:03,000
Speaker 1: we did it truly is just meet with anyone we

441
00:24:03,040 --> 00:24:06,280
Speaker 1: could find who was remotely connected to that industry. And

442
00:24:06,320 --> 00:24:10,280
Speaker 1: we just started taking calls and meetings and just asking

443
00:24:10,320 --> 00:24:14,679
Speaker 1: a ton of questions and trying to apply that to

444
00:24:14,760 --> 00:24:18,000
Speaker 1: what we already knew about starting a business or setting

445
00:24:18,080 --> 00:24:20,960
Speaker 1: up a brand for what path we wanted to take,

446
00:24:21,400 --> 00:24:23,720
Speaker 1: because there was a lot of things that we were

447
00:24:23,760 --> 00:24:26,840
Speaker 1: told that we couldn't do or that or they told

448
00:24:26,920 --> 00:24:31,240
Speaker 1: us how things were done, and Captain and I knew

449
00:24:31,280 --> 00:24:34,920
Speaker 1: that we didn't want to do it that way, and

450
00:24:34,960 --> 00:24:37,600
Speaker 1: so we had to figure out like how what was

451
00:24:37,680 --> 00:24:41,040
Speaker 1: already structured and what everyone who we were talking to

452
00:24:41,280 --> 00:24:44,160
Speaker 1: was telling us that we had to do. First, we

453
00:24:44,160 --> 00:24:46,359
Speaker 1: were kind of like going, so, what's the next step?

454
00:24:46,440 --> 00:24:48,080
Speaker 1: Was the next step? And then when we got like

455
00:24:48,160 --> 00:24:50,240
Speaker 1: the tenth step down, we were like, oh, that's where

456
00:24:50,240 --> 00:24:55,880
Speaker 1: we're starting. Yeah, yeah, And and so because we knew

457
00:24:56,000 --> 00:24:59,760
Speaker 1: where we wanted to to take it and um, and

458
00:24:59,800 --> 00:25:02,680
Speaker 1: we knew how quickly we wanted to get there, and

459
00:25:02,760 --> 00:25:05,639
Speaker 1: so the timeline that we were sort of being given

460
00:25:05,920 --> 00:25:08,760
Speaker 1: about how to we could make a brand in the

461
00:25:08,840 --> 00:25:13,000
Speaker 1: want in this category successful wasn't what we were looking for.

462
00:25:13,119 --> 00:25:15,520
Speaker 1: We really wanted to know how to get it into

463
00:25:15,600 --> 00:25:18,520
Speaker 1: stores right away, how to build it up two hundred

464
00:25:18,520 --> 00:25:22,280
Speaker 1: thousand cases, how quickly we could do that. And so

465
00:25:22,600 --> 00:25:25,280
Speaker 1: you know, we just every time we would hear something

466
00:25:25,520 --> 00:25:29,120
Speaker 1: that pointed in that direction for us, within the sort

467
00:25:29,160 --> 00:25:32,080
Speaker 1: of confines that we were being given, um and sort

468
00:25:32,119 --> 00:25:36,200
Speaker 1: of the status quo, we would go, Okay, let's jump

469
00:25:36,200 --> 00:25:38,680
Speaker 1: to that. Let's find the next person who could kind

470
00:25:38,680 --> 00:25:42,480
Speaker 1: of like help us there, and then we would get

471
00:25:42,520 --> 00:25:44,840
Speaker 1: to them and sort of dig in on it on there,

472
00:25:45,040 --> 00:25:48,119
Speaker 1: and then we would just keep sort of jumping to

473
00:25:48,359 --> 00:25:51,719
Speaker 1: where it was that we feel, um, we could then

474
00:25:51,760 --> 00:25:56,120
Speaker 1: align ourselves for this how we saw the business sort

475
00:25:56,119 --> 00:26:00,879
Speaker 1: of launching and um, you know, and the the progress

476
00:26:00,920 --> 00:26:03,720
Speaker 1: of it over the last for us almost what is

477
00:26:03,760 --> 00:26:06,520
Speaker 1: it almost two years or a year and a half now, Yeah,

478
00:26:06,520 --> 00:26:10,159
Speaker 1: that we've been in market. But you know, we you know,

479
00:26:10,240 --> 00:26:13,240
Speaker 1: Aveline is not you know, we don't consider it to

480
00:26:13,280 --> 00:26:16,479
Speaker 1: be like a celebrity wine brand. This was you know,

481
00:26:16,640 --> 00:26:21,280
Speaker 1: a soil to glass project. So we basically tracked down

482
00:26:21,400 --> 00:26:26,560
Speaker 1: winemakers that we love that we know create the taste

483
00:26:26,560 --> 00:26:30,320
Speaker 1: profile that we really respond to, and just beg them

484
00:26:30,440 --> 00:26:34,040
Speaker 1: to custom blend a wine for us to fit the

485
00:26:34,119 --> 00:26:37,959
Speaker 1: needs of Aveline. And so you know, we virtually and

486
00:26:38,000 --> 00:26:43,080
Speaker 1: then actually knocked on doors um at these beautiful you

487
00:26:43,119 --> 00:26:47,560
Speaker 1: know vineyards in Europe, and you know, I think it

488
00:26:47,800 --> 00:26:51,000
Speaker 1: had to convince them to take a chance on us, right, Like,

489
00:26:51,080 --> 00:26:54,920
Speaker 1: we don't come from a multigenerational winemaking family. We are

490
00:26:55,440 --> 00:26:59,280
Speaker 1: commercially you know, successful people in the United States. Like

491
00:26:59,640 --> 00:27:03,199
Speaker 1: it's it doesn't always translate to that industry. So I

492
00:27:03,240 --> 00:27:07,080
Speaker 1: think we had to earn the trust of those winemakers,

493
00:27:07,160 --> 00:27:10,439
Speaker 1: and then the people that got it have been you know,

494
00:27:10,800 --> 00:27:15,120
Speaker 1: we're so like grateful that we could bring that much

495
00:27:15,160 --> 00:27:18,120
Speaker 1: business to them. You know, they've already been making these

496
00:27:18,160 --> 00:27:22,720
Speaker 1: beautiful wines for generations and having their own label, their

497
00:27:22,760 --> 00:27:25,960
Speaker 1: family businesses, and now we've been able to shine such

498
00:27:26,000 --> 00:27:28,960
Speaker 1: a light on the way that they've been producing their

499
00:27:29,000 --> 00:27:33,840
Speaker 1: wine for hundreds of years and bring them so much

500
00:27:33,920 --> 00:27:37,960
Speaker 1: business and really change their lives in a lot of ways.

501
00:27:37,960 --> 00:27:42,040
Speaker 1: So that's been really really rewarding. And we are growing

502
00:27:42,040 --> 00:27:45,440
Speaker 1: our supply chain across Europe and in the US, and

503
00:27:46,119 --> 00:27:49,440
Speaker 1: you know, want to continue to champion wine makers like that.

504
00:27:49,600 --> 00:27:53,000
Speaker 1: We really wanted to um you know, with we have

505
00:27:53,040 --> 00:27:56,960
Speaker 1: our core wines and then we have our direct consumer

506
00:27:57,040 --> 00:28:00,880
Speaker 1: wines that we're doing more sort of limited friends on

507
00:28:01,400 --> 00:28:05,920
Speaker 1: different bridles because our core wines are blends that are

508
00:28:06,440 --> 00:28:09,000
Speaker 1: you know, sort of everyday wines, so we don't put

509
00:28:09,080 --> 00:28:12,760
Speaker 1: the bridle on the bottle or the vintage, but our

510
00:28:12,880 --> 00:28:18,840
Speaker 1: core are limited run wines will be more more specialty

511
00:28:18,880 --> 00:28:22,800
Speaker 1: wines and specific barridles, like we have a delicious peanut

512
00:28:22,880 --> 00:28:29,320
Speaker 1: wi drink po more and it's just I'm literally like,

513
00:28:29,400 --> 00:28:35,119
Speaker 1: how many cases do we have? What does that? What's

514
00:28:35,160 --> 00:28:39,280
Speaker 1: that label gonna say? It's a very good like everyday wine.

515
00:28:39,680 --> 00:28:42,280
Speaker 1: The only thing is like on our core wines we

516
00:28:42,400 --> 00:28:46,720
Speaker 1: use a screwcap so far on our bridles online we

517
00:28:46,800 --> 00:28:50,040
Speaker 1: have a cork. So it's one of those things which

518
00:28:50,120 --> 00:28:52,360
Speaker 1: is fine, Like I like to drink a bottle over

519
00:28:52,560 --> 00:28:55,360
Speaker 1: like a few, you know, over the week kind of thing.

520
00:28:55,400 --> 00:28:58,400
Speaker 1: I don't that like opening it and downing it for

521
00:28:58,480 --> 00:29:01,240
Speaker 1: the evening. But the peanut wire, we say pairs well

522
00:29:01,320 --> 00:29:07,000
Speaker 1: with fading sunlight and your favorite songs. That's so sweet. Well, Aaron,

523
00:29:07,120 --> 00:29:08,680
Speaker 1: Aaron was that we were you know, we were talking

524
00:29:08,680 --> 00:29:11,320
Speaker 1: about and she was like, twist off, because I mean,

525
00:29:11,360 --> 00:29:13,800
Speaker 1: there are many times that cork gets like I'm breaking

526
00:29:13,840 --> 00:29:16,960
Speaker 1: the cork and it's like a whole thing. A lot

527
00:29:17,000 --> 00:29:19,400
Speaker 1: of benefits to that. But as I was listening to

528
00:29:19,440 --> 00:29:23,080
Speaker 1: you guys speak it just it. You know, Aaron started

529
00:29:23,080 --> 00:29:25,600
Speaker 1: this very successful clothing company. I'm trying to start this

530
00:29:25,760 --> 00:29:28,760
Speaker 1: interior design company. And it's it's other facets of what

531
00:29:28,800 --> 00:29:30,800
Speaker 1: we do for our day job, but it's you know,

532
00:29:30,880 --> 00:29:33,760
Speaker 1: grown from love and from passion and this need or

533
00:29:33,840 --> 00:29:36,320
Speaker 1: void in the market. And all that said, you know,

534
00:29:36,400 --> 00:29:38,760
Speaker 1: listening to you guys, and obviously you have you know,

535
00:29:38,880 --> 00:29:44,120
Speaker 1: incredible resources and success in your respective field. So certain

536
00:29:44,120 --> 00:29:46,960
Speaker 1: doors open or kind of open quicker for you. But

537
00:29:47,080 --> 00:29:50,360
Speaker 1: you still need the help of so many people and

538
00:29:50,400 --> 00:29:53,800
Speaker 1: these incredible families that you're mentioning, these big yards, you know,

539
00:29:54,200 --> 00:29:57,480
Speaker 1: and how you've changed their life and business is transactional

540
00:29:57,600 --> 00:30:00,000
Speaker 1: and so I imagine it brings you so much. Joe

541
00:30:00,000 --> 00:30:02,800
Speaker 1: Way to think about the impact that your guys idea

542
00:30:02,880 --> 00:30:06,440
Speaker 1: has now had on you know, the domino effect because

543
00:30:06,440 --> 00:30:09,480
Speaker 1: of a singular idea, than can then have you know,

544
00:30:09,520 --> 00:30:14,240
Speaker 1: a greater effect overall, not only on health but also monetarily. Yeah,

545
00:30:14,320 --> 00:30:17,240
Speaker 1: And it's also you know, for us being able to

546
00:30:17,320 --> 00:30:21,200
Speaker 1: just bring the information to the consumer like ourselves, you know,

547
00:30:21,400 --> 00:30:23,720
Speaker 1: to let them know like you actually do have a

548
00:30:23,800 --> 00:30:29,240
Speaker 1: choice in this category, like there's you may not know this,

549
00:30:29,480 --> 00:30:32,760
Speaker 1: but check it out. You know, this is what we learned.

550
00:30:33,320 --> 00:30:37,160
Speaker 1: And being able to give that information that opens it

551
00:30:37,240 --> 00:30:39,920
Speaker 1: up to a whole again, it's an invitation, right. So

552
00:30:39,960 --> 00:30:43,440
Speaker 1: now winemakers who have been making wine like this for

553
00:30:43,640 --> 00:30:46,840
Speaker 1: generations may have not known that that's something so valuable

554
00:30:47,320 --> 00:30:50,760
Speaker 1: to their product. If they wanted to you know, market that,

555
00:30:50,960 --> 00:30:53,960
Speaker 1: then they it's there for them now they have they

556
00:30:54,000 --> 00:30:56,680
Speaker 1: have an example of how it works. You know, Um,

557
00:30:56,800 --> 00:30:59,920
Speaker 1: there's gonna be a lot of wine brands that don't

558
00:31:00,040 --> 00:31:04,120
Speaker 1: want to have that transparency because you know, it proves

559
00:31:04,120 --> 00:31:07,920
Speaker 1: our point. You know that there are there are you know,

560
00:31:08,000 --> 00:31:11,400
Speaker 1: different uh additives that could be utilized in the way

561
00:31:11,440 --> 00:31:16,080
Speaker 1: making process that certain you know, certain group of consumers

562
00:31:16,080 --> 00:31:18,360
Speaker 1: in that category do not want to drink so that

563
00:31:18,440 --> 00:31:21,880
Speaker 1: would exclude them. So there is a choice and so

564
00:31:22,080 --> 00:31:25,000
Speaker 1: that also feels really good. Is there anything what's next?

565
00:31:25,040 --> 00:31:27,360
Speaker 1: I mean you mentioned the Pinot noir. I was thinking,

566
00:31:27,360 --> 00:31:29,440
Speaker 1: you know, since you've changed my life with the wine

567
00:31:29,680 --> 00:31:32,160
Speaker 1: and made it organic, anything you could do with the

568
00:31:32,240 --> 00:31:36,560
Speaker 1: chicouterie board because that's my jam with the wine. Help

569
00:31:36,640 --> 00:31:38,920
Speaker 1: the cheese not get on my thighs and bee cheese,

570
00:31:38,960 --> 00:31:42,720
Speaker 1: you know, like anything you got me there. Well, I

571
00:31:42,760 --> 00:31:49,640
Speaker 1: think that that's all in moderation. True, there's really difficult

572
00:31:49,160 --> 00:31:54,880
Speaker 1: to um. You know, we're really excited about what we

573
00:31:54,960 --> 00:31:57,760
Speaker 1: have coming out. We we did just launch a few

574
00:31:57,840 --> 00:32:03,440
Speaker 1: limited edition i ums on drink Auveline dot com um

575
00:32:03,480 --> 00:32:06,040
Speaker 1: that are going to be available for the holiday seasons.

576
00:32:06,200 --> 00:32:10,200
Speaker 1: We definitely check that out and UM yeah, we're pretty

577
00:32:10,280 --> 00:32:14,320
Speaker 1: much in every retailer where where wine is sold, so

578
00:32:14,320 --> 00:32:17,040
Speaker 1: so try to pick them up, um wherever you live. Yeah,

579
00:32:17,120 --> 00:32:19,520
Speaker 1: that's awesome. Good for you guys. I know you guys

580
00:32:19,520 --> 00:32:21,320
Speaker 1: have a lot of things to do, but I would

581
00:32:21,320 --> 00:32:23,560
Speaker 1: be remissed if I didn't ask. You know, Katherine, you

582
00:32:23,800 --> 00:32:27,120
Speaker 1: and Cameron have been friends for years now, but growing up,

583
00:32:27,880 --> 00:32:30,280
Speaker 1: you know, Cameron was the person that you felt like

584
00:32:30,280 --> 00:32:32,239
Speaker 1: you always wanted to be the girlfriend with. You are

585
00:32:32,320 --> 00:32:37,200
Speaker 1: the the every day I've always wanted to drink. But

586
00:32:37,560 --> 00:32:43,120
Speaker 1: live up to the hype, I mean, like even I

587
00:32:43,120 --> 00:32:45,640
Speaker 1: mean walking to this day, walking up a hill, I'm like,

588
00:32:45,720 --> 00:32:47,440
Speaker 1: I'm walking my ass up this hill, and I do

589
00:32:47,440 --> 00:32:50,080
Speaker 1: it in your cadence. And I was on the plane

590
00:32:50,120 --> 00:32:52,040
Speaker 1: the other day and I was watching the holiday and

591
00:32:52,080 --> 00:32:55,080
Speaker 1: you just have been the backdrop to so many incredible

592
00:32:55,160 --> 00:33:01,320
Speaker 1: memories in our lives. Um, and I imagine as you,

593
00:33:01,320 --> 00:33:05,960
Speaker 1: you know, sit there next to your girlfriend. Oh yeah,

594
00:33:06,560 --> 00:33:09,320
Speaker 1: do you have wait, Karen, do you have a character

595
00:33:09,400 --> 00:33:12,640
Speaker 1: that you closely related to? No, you know, I think

596
00:33:12,680 --> 00:33:16,440
Speaker 1: that it's like, um, it's it's all the characters are.

597
00:33:16,560 --> 00:33:18,440
Speaker 1: Of course, obviously there's a part of the in it.

598
00:33:18,560 --> 00:33:22,200
Speaker 1: It's it's through my filter, right, Yeah, it's that, you know,

599
00:33:22,800 --> 00:33:26,000
Speaker 1: So that's there's something there. But now I don't. I

600
00:33:26,040 --> 00:33:28,720
Speaker 1: think for the longest time, I felt like, I don't

601
00:33:28,720 --> 00:33:31,200
Speaker 1: know if you guys ever saw being John Nakovich. Of

602
00:33:31,240 --> 00:33:35,560
Speaker 1: course I always felt most like Matty, Like I felt

603
00:33:35,560 --> 00:33:41,360
Speaker 1: the most comfortable playing Lotty than any other character's Phone

604
00:33:41,480 --> 00:33:44,560
Speaker 1: Love with you very early, but where you actually like

605
00:33:44,640 --> 00:33:47,640
Speaker 1: stole my heart and it was like this girl understands me.

606
00:33:47,840 --> 00:33:51,240
Speaker 1: Was just your relationship with Brett Farve and that was

607
00:33:51,320 --> 00:33:53,760
Speaker 1: my favorite quarterback. And then there was a part of

608
00:33:53,760 --> 00:33:56,200
Speaker 1: me that had a hard time separating, like we are

609
00:33:56,240 --> 00:33:59,360
Speaker 1: they together because it's like, no, very jealousy, it's a movie.

610
00:33:59,400 --> 00:34:03,200
Speaker 1: This is fick. But yes I was very favre, like

611
00:34:03,520 --> 00:34:06,800
Speaker 1: very oh god, all of it. Yeah, that part really

612
00:34:06,800 --> 00:34:09,560
Speaker 1: really that was such a funny. That was such a

613
00:34:09,600 --> 00:34:15,600
Speaker 1: funny twist. You know it was right to fair Brothers. Yes, yes,

614
00:34:15,880 --> 00:34:18,520
Speaker 1: so much fun. Okay, this is the last question I'll ask.

615
00:34:18,560 --> 00:34:20,239
Speaker 1: If you're flipping through the channels and the movie of

616
00:34:20,280 --> 00:34:22,520
Speaker 1: yours comes on, do you stop and watch it? Because

617
00:34:22,640 --> 00:34:25,040
Speaker 1: right now the holiday is everywhere, as it is this

618
00:34:25,080 --> 00:34:31,879
Speaker 1: time of year, will you watch it? Really? I don't

619
00:34:31,920 --> 00:34:34,279
Speaker 1: watch my own I don't I watch my movies for

620
00:34:34,360 --> 00:34:37,440
Speaker 1: like the premiere, and then I never see them again.

621
00:34:38,160 --> 00:34:41,040
Speaker 1: This time of year, I'm so tired. I'm so sick

622
00:34:41,040 --> 00:34:43,120
Speaker 1: of being away from my family. But I will tell

623
00:34:43,200 --> 00:34:45,200
Speaker 1: you we did a Kansas City game a couple of

624
00:34:45,200 --> 00:34:47,839
Speaker 1: weeks and it wasn't even Christmas and the holiday was on,

625
00:34:47,880 --> 00:34:50,239
Speaker 1: and I was like, I feel at home. Like I

626
00:34:50,320 --> 00:34:53,600
Speaker 1: was like, thank you Jesus, She's on my TV. So god,

627
00:34:55,040 --> 00:34:58,759
Speaker 1: there was actually there was one time where I was

628
00:34:58,800 --> 00:35:02,520
Speaker 1: flipping through I don't really watch TV, you know what

629
00:35:02,600 --> 00:35:04,160
Speaker 1: I mean. Like I'm one of those people too that

630
00:35:04,239 --> 00:35:06,160
Speaker 1: I kind of like just goes to the content that

631
00:35:06,239 --> 00:35:10,760
Speaker 1: I want. But I think that I turned on something

632
00:35:10,800 --> 00:35:15,319
Speaker 1: and there was a Charlie's Angels to Dance scene and

633
00:35:15,680 --> 00:35:18,480
Speaker 1: I stopped it. I was like, oh my god, Nancy Javone,

634
00:35:19,040 --> 00:35:21,959
Speaker 1: who was our producer on the movie. She's in there

635
00:35:22,080 --> 00:35:24,960
Speaker 1: for like she seconds, and I like I stopped on

636
00:35:25,000 --> 00:35:26,600
Speaker 1: it because I was like, oh my god, Nancy, and

637
00:35:26,600 --> 00:35:29,600
Speaker 1: I was like, oh wait, this is true true. Oh yeah,

638
00:35:30,520 --> 00:35:34,960
Speaker 1: I saw myself and I was like, oh yeah, I'm too. Okay. Um,

639
00:35:35,000 --> 00:35:37,279
Speaker 1: what we are taking seriously is you, guys, this is

640
00:35:37,320 --> 00:35:41,879
Speaker 1: an incredible, incredible gift you have given to not only us,

641
00:35:41,880 --> 00:35:44,439
Speaker 1: but everyone who needs to be more aware that there

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Speaker 1: is an option for clean wine. Thank you for bringing

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Speaker 1: it to our attention and giving us an opportunity not

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Speaker 1: to have a hangover in the morning because shares to that.

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Speaker 1: I mean, thank you so much, you guys, you were amazing.

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Speaker 1: Thank you. Calm Down with Aaron and Carissa is a

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Speaker 1: production of I Heart Radio. For more podcasts from my

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Speaker 1: heart Radio, visit the I heart Radio app, Apple podcast,

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Speaker 1: or wherever you get your podcasts. M